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November 2017 - January 2018
Step up your business - Peak Inside
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3 Steps to your 2018 Marketing Plan
Showcasing Australian Small Business and Work At Home Parents
The Team Editor-in-Chief Helen Dayman WAHP Business Australia w wahpbusiness.com.au e wahpbusiness@gmail.com (ISSN 2202-8102)
A quarterly digital magazine published Australia-wide and available online.
WAHP Business Australia November 2017 - January 2018
Editor’s Letter
3
Business
Cover Photo Winner and Entrants EU GDPR applies from May 2018 New Mandatory Data Breach Privacy Laws Deliver.... On-Time and Intact Choosing People over Process
Marketing Connect with us on Facebook - @wahpp Contributors Annette Densham - Publicity Genie Mike Smith - Siomi Jos Aguiar - www.iamjosaguiar.com Fernanda Alberici - FAB Marketing Helen Dayman – WAHP Business Australia
Graphic Design In-House @ WAHP Business Australia
3 Steps to your 2018 Marketing Plan Social Meda 101 Perception, Relationships and Power of Telling a Story Buyer Personalities
Money
Avoid the Bump in the Road Get Financial Advice How Healthy is your Business? Sensis Results are IN... Latest News in Money
Advertise your Business Display Advertising Editorial (two page spread) Full - Half - Quarter Page Individual Products Business Directory
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Websites - Every Business Needs One SSL & Google Choose the right Host for your Website
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No Bookings or Sales? Avoid Burnout! Your time is important and... so are YOU Take a moment... and Stretch
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Recipes
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Business Directory
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This months hot businesses
Published by WAHP Business Australia
Editor’s Letter
Welcome to our November 2017 - January 2018 Quarterly issue of WAHP Business Australia magazine. This is a busy time of year as our businesses are getting ready for the Christmas rush, planning for 2018 and fitting in quality time with family. Strap on your skates... Congratulations to our Cover Photo Contest winner Tracey from Holistic Time. Read about Tracey’s business journey and meet all participants on pages 4-5. Watch out for our next round for our Februray issue. The work behind the scenes leading up to each issue is phenomenal. Researching each article topic to ensure that all information is current and correct. Editing and proofreading all copy and then down to the intricacies of designing the layout. This issue had a few time consuming parts in design, but as always we aim for a high quality each issue. We have an interesting balance of articles for you this issue. I know I keep saying it, but i think this issue may be our best EVER! With the end of 2017 in sight, we take a closer look how you can improve your business for 2018. Check out - 3 Steps to your 2018 Marketing Plan on page 12 and How Healthy isyour Business on page 23. Be ready for the New Mandatory Data Breach Privacy Laws that come into force February 2018 on page 7. 2017 is almost done and 2018 is just around the corner. Are you ready? This issue we took a closer look at your business engaging online. Being seen is the first step... check out Websites - Every Business needs one on page 28. What you see online is already being influenced by Google’s preference for SSL - read more on page 30. We want to focus on articles on issues important to you. A big thank you to Jessica Hindmarsh from J H Photography for her topic request - No Bookings or Sales - read on page 35. A big thank you to this issue’s contributors: Annette Densham - Publicity Genie; Jos Aguiar; Mike Smith - Siomi; and Fernanda Alberici - FAB Marketing. We are always looking for article contributors. If you are an expert in your field, drop us an email or phone call to discuss articles you wish to see published in our next issue. You might wish to be one of our regular contributors. We also have a delectable selection of recipes to tantalise your taste buds. We have a few changes from this issue. Easily find a business mentioned in this issue in our Business Directory on page 47. As you browse through the magazine you will find a tantalising individual products. We are interactive, so click on a link or advert to buy or enquire. Read on and enjoy this issue. WAHP Business Australia magazine is quarterly. The next issue will be February/March/April and will be out on 10th February 2018. Interested in showcasing your business, advertising deadline for the next issue is 15th January 2018. Promote your business from as little as $20 for an Individual Product; $50 - quarter page; $70 - half page; and $100 - full page. Be an *EarlyBird* Advertiser and get a bonus - just secure your spot by the 20th December. New advertising opportunites are ready for our next issue. Prime real estate is now available on the inside cover pages (front and back). Get in quick to secure these spots. This wraps it up for this issue and as always I am very excited to get your feedback.
Helen Dayman Editor
WAHP Business Australia
Page 3
Business
Congratulations Tracey Barber - Holistic Time Our winner and cover photo for this issue is Tracey Barber and her business Holistic Time. It was tough deciding on our cover page, there were lots of entries.. Credit for the photo goes to Tracey’s youngest daughter Kasey. After getting into Medical administration after many years of persistence, I was made redundant in December 2015. Trying to gain employment, I took steps to follow my passion into Holistic Beauty & Wellness. I’d previously studied a Diploma in Holistic Beauty & Wellness, then a Diploma in Aromatherapy. With the support of my partner Mark & 2 gorgeous daughters, Holistic Time a Home/Mobile based business in the Macedon Ranges, Victoria was born in August 2016.
Page 4
Holistic Time is a Retail Stockist & Professional Spray Tanner of Eco Tan - Australia’s 1st Certified Organic Tanning & Bodycare Product Range. Made with only Certified Organic & Natural Ingredients! Vegan, Toxic Free & Cruelty Free! “I absolutely love the Eco Tan range, I could almost eat it. It’s Delicious!” “There’s nothing fake about Eco Tan!” I’m also an Independent Consultant for Le Rêve, products include Parfum, Aromatherapy Essential Oils, Candles & Reed Diffusers.
Published by WAHP Business Australia
Business
The Formal Collection Lillian Neal - Five sisters in business
Media Connections Linda Reed-Enever Amazing Fitness Ama Kainano
Publicity Genie Annette Densham
Trish Springsteen Public Speaker, Author & Coach
Rowville Community Kitchen Christine Smith
Walk in Pantry Carol Heaton
Envirochill Trinity Bond WAHP Business Australia
Ultimate Business Propellor Lauren Clemett Page 5
Business
Australia’s New Mandatory
Data Breach Privacy Laws Takes effect from 22 February 2018 EU General Data Protection Regulation (GDPR) Applies from 25 May 2018 Do you collect personal data online? Your business has an online shop? Do you have an international customer base? Are any of your customers from within the EU? If you answered YES to any of these questions, your business may be affected under the GDPR. Make sure your business is compliant by the 25 May 2018. Australian businesses should also be aware of the GDPR - EU General Data Protection Regulation. This is in addition the National Data Breach (NDB)scheme that applies to changes to Australia’s existing Privacy Act 1988. How does the EU privacy regulations affect Australian businesses? This is one uniform data protection law tha tis in place across the EU. It applies to the processors of personal data and the controllers of the processing of personal data. This applies to all businesses within the EU and all businesses outside the EU who access personal data of residents within the EU. Australian businesses who a) offers goods or services to individuals inside the EU (even if no payment is required); or b) monitors behaviour of individuals within the EU (perform analysis or profiling of activity for predictive purposes. Key differences between our Privacy Act and the GDPR is Australian businesses under the EU are required to appoint a data protection officer, an individual’s right to be forgotten and the right to data portability. Australian businesses dealing in personal data originating from within the EU should be aware of the strict requiremetns regarding the transfer of personal data out side the EU. Helen Dayman (Editor) WAHP Business Australia
Page 6
Links -
Office of the Australian Information Commissioner - Privacy Act 1988
www.oaic.gov.au/privacy-law/ State and Territory Jurisdiction
www.oaic.gov.au/privacy-law/other-privacy-jurisdictions Australian Businesses and the EU General Data Protection Regulation
www.oaic.gov.au/privacy-law/other-privacy-jurisdictions
Published by WAHP Business Australia
Business Jos Aguiar www.iamjosaguiar.com
In a recent interview with Ross Medina of the Australian Computer Society we discussed the legislation that has just been passed known as Notifiable Data Breach (NDB) Scheme and will come into effect on the 22nd February 2018. Prior to this the Office of the Australian Information Commissioner (OAIC) had a voluntary breach notification system in place. At the end of February it’s going to be legally binding to report when you’ve had a breach.
What type of information will it apply to? The scheme applies to all kinds of personal and sensitive information. Examples include names, addresses, email addresses, genders, family members, financial information, tax file numbers, medical history and so on. When information of these types is collected and stored, steps must be taken to keep it secure and safe and to avoid loss and unauthorised disclosure. What types of breaches are ‘notifiable’? A data breach could occur due to a cyber attack, loss or theft of a device that contains information, or because personal information gets published or shared without authorisation (whether deliberate or inadvertent). Breaches are considered notifiable when they are likely to cause serious harm to the individual or organisation affected. ‘Serious harm’ could include financial losses, risks to personal safety, damage to reputation, or serious psychological harm. It will be up to the organisation concerned to investigate breaches and to determine if serious harm is likely to occur. This needs to be done within 30 days of the breach. The organisation should also take steps to prevent any further harm or damage from happening. If a notifiable breach has occurred, the organisation must report details of it to those affected by it, and to the OAIC (Office of the Australian Information Commissioner). The police may also need to be notified if a crime is suspected. WAHP Business Australia
A failure to notify that is found to constitute a serious interference with privacy under the Privacy Act may result in a fine of up to AU$360,000 (about US$274,560) for individuals or AU$1.8 million (about US$1.37 million) for organizations. What proactive steps should Australian Business Owners be taking? • Develop a culture of privacy. This includes ensuring that any personal information collected is treated as an asset to be protected and managed. • Strengthen internal procedures and systems regarding the handling of personal information. • Make effective use of technology to increase data security – e.g. encryption, backups, restricted access, and passwords. • Appoint staff members to oversee information management and to investigate breaches. More information on the legislation can be found at www,iamjosaguiar.com/new-data-breach-laws or on the Australian Computer Society Website and that the Queensland branch of the ACS hosted a webinar on this topic which you can access here.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
Page 7
Business
The sale has been made, ka-ching! Payment processed and received – your smiling‌ Uh Oh, you now need to deliver to your customer.
Helen Dayman
WAHP Business Australia
Deliver...
On-Time and Intact Page 8
Published by WAHP Business Australia
Business There are so many choices – Australia Post, Sendle, Send & Pack, Transdirect, Toll Priority and Officeworks Mailman. Let’s look at the options. Australia Post – most popular for 500g satchels and can be purchased in bulk at $8 each; Transdirect & Sendle – for parcels 1kg and over Toll Priority & Officeworks Mailman – for remote locations Popular with many small businesses, Transdirect provide pickup at front door and tracking. Pricing is based on actual weight starting at $6.32 with option to pay by credit card or paypal. Surveyed businesses were impressed with Transdirect’s customer service. If delivery is only to your local area, check out courier services that offer local delivery. Sometimes, this can be cheaper and delivery faster. There are mixed reviews on Australia Post as the traditional postal service. Customer service has been a common complaint. Although many small businesses find Australia Post preferable for 500g satchels due to the lower cost. Most postal services also offer insurance at an extra cost for delivery of your items. Insurance covers value of the item in the case of damage or loss during transit. Check the insurance fine print. Is the item adequately covered? Under what conditions will the insurance pay out? * Mr Corbett from Bundaberg carefully packaged a violin in its hard case with an extra 10m of bubble wrap. The violin was sent via Australia Post with the Extra Cover Insurance for $3,000. On arrival the violin was found to be badly damaged in transit. Damage included a soundpost crack on the front of the violin and another crack from the bottom of the treble sound hole going towards the endpin. An initial claim on the insurance was met with Australia Post’s refusal claiming it was not adequately packaged. Mr Corbett was eventually successful after intervention by the Commonwealth Ombudsman.
Insurance requirements advised by Australia Post, states that ‘packages using Australia Post must be able to survive a 1m fall onto the ground without being damaged’. * Source: Bundy Man takes on Australia Post and Wins
Tips –
Demonstrate adequate packaging for your item by photographing. Take a photograph of item including packaging. Include a photograph of Sent to and Satchel tracking codes. Ensure all photographs include a date and time stamp.
Why? – Insurance proof of adequate packaging and may be useful in any communications with Customer. WAHP Business Australia
Page 9
Business
It’s Friday night. The city’s finest restaurant is bathed in candlelight, while a couple clinks to ten years and sips on overpriced champagne. This evening was long awaited; the prospect of some adult conversation was worth the logistical gymnastics required to get the kids babysat. One partner looks into the other’s eyes, lingers lovingly over the pregnant pause and then launches the opening statement as planned: “Honey, thanks for joining me for your annual performance review. I’ve been looking forward to examining how you’ve gone over the past 12 months.” For the next two hours they dissect and label productivity in graphs and numbers. One partner went from a 4 to a 5 in delegation, but…then again…that bout of toast burning in the month of March knocked domesticity down to a 3. All in all, however, the score was sufficient; the meeting productive; and the dessert delicious. Sound sexy? We don’t think so either. It lacks a certain…heart, don’t you think? And yet, when we’re honest about the way most organisations handle their people, it’s really no different to this. It just lacks the decadent dessert at the end. The reality is, most of us enjoy our annual performance reviews as much as we do a root canal. With the exception of those rare (and rather odd) eager beavers in any organisation, we usually don’t look for opportunities to be pried open and dug into on the operating chair. It’s awkward; ambiguous at times, and can be very painful.
Page 10
Unsurprisingly, companies are starting to question the value of the annual performance review, exploring a more natural alternative for keeping fingers on company pulses. As we’ve been examining their new normal, we’re getting more convinced than ever – that they’re onto something. Here’s why… From annual to everyday The annual review has been called a rite of “corporate kabuki” when it comes to offering honest, constructive and real time input. Once a year the manager sits down to discuss the should’ve, could’ve, would’ves of your performance that year, but by the time six months prior is behind you, it’s too late to learn and grow from it. The moment has already passed – and rather than it being used as a real time lesson to springboard change and innovation, it now feels like a lingering slap on the wrist. It’s a constant case of rear view mirror gazing, when we should in fact, be looking forward and focused on getting future ready. The point is this: if our organisations are meant to be organic, shouldn’t they be breathing? Since we’re dealing with human beings, after all, shouldn’t our systems operate along the natural rhythms of human relationships and interactions? Isn’t this all really about connecting with colleagues and working together to deliver great outcomes for clients and our businesses?
Published by WAHP Business Australia
Business
Choosing People over Process Tomorrow’s take on Performance Jeanette Sanderson
Originally Published in Aurecon’s Just Imagine blog
Adobe came to this conclusion in 2012 when they switched to a more agile system that made honest feedback a regular part of the workday. Managers and employees now start the year by co-setting mutual goals and articulating expectations. From there, assessments are real time and ongoing. Constructive criticism or recognition is shared immediately, so that both parties can respond and adapt to what’s needed, and at the end of the quarter, workers receive an overall recap of strengths and opportunities for development. It’s far more intuitive, in the moment, and it’s proving very effective. From numbers to conversations What could be dealt with quickly over a cup of coffee has become an ode to endless paperwork and obscure evaluation criteria. And needless to say, the idea of people – complex and emotionally unique beings – being reduced to a number, doesn’t exactly fare well. “If you’re trying to motivate people, assigning them ratings (especially when forced on a bell curve) isn’t a great idea,” says HR Consultant Mary Jenkins in her coauthored book Abolishing Performance Appraisals. “Studies have shown over and over again that people simply think they perform better than other people. Unless you rate someone in the highest category, the conversation shifts away from feedback and development to justification.”
of passing or failing is irrelevant, and the focus is on possibility rather than pointing out problems. Steven Rice, Juniper’s Executive Vice President for Human Resources says, “There’s no label associated with any individual, so from our perspective, there is no formal or traditional performance management process in the company.” Juniper made the brave, but somewhat ‘messier’ decision to respect and engage people, rather than number them. From measuring to motivating Research firm CEB found that the average manager spends more than 200 hours a year wading through performance review paperwork. Those hours, along with the costly technology required (and not to mention the wine it takes to get through!), add up to roughly $35 million a year that a company of about 10 000 employees will spend on annual performance reviews. This is just mind boggling! Imagine if future managers were utterly passionate about the people they work with, where the why would be just as important as the who and what at work. If leaders were to adopt this kind of inclusive, human-centred approach across the board, taking the time to lean in and really understand their people, articles like these wouldn’t need to be written.
It invariably becomes a martial arts-like exercise of self-defence and justification.
It would be dead obvious: annual reviews would become redundant, and meaningful and purpose driven conversations would be the new order of the day. Sounds brilliant!
That’s why Juniper did away with the labelling and rating system and embraced a more human-centred approach amongst their people. ‘Conversation Day’ is part of the new normal, where employees and their managers discuss the contributions and aspirations of employees for the future – where the concept
But wherever you stand on the issue, it’s good to ask if what you’re doing now is actually working. Chances are, if your systems are essentially saying, see you in 11 months, you could be doing it much better. After all, keeping your finger on the company pulse means you keep it there every day.
WAHP Business Australia
Page 11
Marketing
3 steps to your
Fernanda Alberici FAB Marketing
2018 Marketing Plan Too many businesses fail to plan their marketing This leads to stressful and rushed last minute promotions that don’t produce the desired results. The best time to plan your marketing for next year is NOW. Step into the New Year prepared for all that lays ahead.
Page 12
Published by WAHP Business Australia
Marketing Here are a few of my tips. Let’s get started:
Step 1- Assess the past year
Firstly, assess the past 12 months. Take a good look at what worked and what didn’t work for your business in 2017. Decide what you want to carry through to 2018, and what will be left behind. Start by answering the following questions: • What was your total revenue and profit for the year? • What were your costs? • Which products and services sold well, and which didn’t? • Which products and services produced the highest revenue and profit? What about the lowest? • If your business is service based, which services were truly aligned with your personality and you enjoyed delivering? • Which services did you dislike delivering? After all, it’s essential that you enjoy what you do. • Which marketing activities gave you the best results and which ones didn’t work at all?
Now answer:
What do you want to change for 2018 – services, products, prices, clients, brand positioning? Just because you’ve been doing something for a long time, doesn’t mean you have to continue. Ditch everything that hasn’t worked. Stick with the ones that are making your business profitable and make you a happier person.
Step 2- Set your goals for 2018
You now have a better understanding of the past year. It’s time to plan the year ahead. Start by setting your big goals first. These questions will help you with goal setting: • What is your Revenue goal for the year? • What’s your monthly income goal? • Does your business experience seasonality? Then you might have different revenue goals for each month or season. • Are you going to launch new products and services? Open up your calendar and consider what time of the year would benefit your launch? • Go beyond the numbers: what do you want to be, do, and have in 2018?
Step 3- Your marketing road map In order for you to achieve your goals – 1. You will need to attract more clients 2. Make more sales 3. Increase your revenue Let’s put together your marketing plan! You don’t need to write a 30 page document. An effective plan may only need to be a couple of pages. Use a table or spread sheet to make your goals clear and actionable. What should you include in your plan? 1- Your target market. Be very specific and in depth when it comes to your target market. Everything in your marketing depends on how much you know your audience. 2- Your marketing mix. Let’s be honest, small businesses don’t have time, resources of budget for huge marketing campaigns. So the trick is to pick the best channels for your specific business. Diversify! Don’t put all your eggs in one basket. Instead, select a couple of channels for each marketing strategy: Strategy 1: Online - select only a couple of online channels that work well for your business. Pick the ones where your audience hangs out. Strategy 2: Traditional – this can be flyers, posters, paid advertising, PR, and so on. Strategy 3: In person – includes face to face sales and events that you either attend or host. This mix will give the best results for most small businesses. Every business is different and you will know what works best for you. Keep track of your numbers. Make sure you know what marketing channels are generating traffic, leads, inquiries and sales - especially which ones are not. Ditch what doesn’t work and optimize what does - you will see your results skyrocket!
If you want a template and framework for a Write down what you need to achieve to feel proud of quick marketing planner. yourself when next year ends. This is important because it will give you extra motivation throughout the year.
WAHP Business Australia
Download NOW and grab the One Page Marketing Planner for free. Page 13
Holistic Time Marketing
Social
Media 101
Tracey Barber Sullivan Court, Romsey 3434 Mobile: 0417 341 761 Email:info@holistictime.com.au Beauty, Wellness & Aromatherapy Tanning & Body Care Products Retail Stockists of Eco Tan
Eco Tan Professional Spray Tans * CertiďŹ ed Organic - 100% Natural (NO Hidden Nasties) Perfume/Parfum & Aromatherapy Independent Le Reve Consultant
Helen Dayman
WAHP Business Australia
Aromatheraphy Foot Soak & Massage * *Add $15.00 for mobile ser vice*
Page 14
Published by WAHP Business Australia
Marketing Social media networks are a vast playing field to promote your business. Today social media allows you to showcase your business Australia-wide and even globally. Your business can compete for a larger share of the market.
Consider who uses social media? Just about everyone. All ages – 15 to 99 years, there are no limits. Using one or more social media platforms you can reach new audiences.
Tweets or sharing of bite sized pieces of information. Interact with potential clients, post business updates, recent news and more. Hashtags are important to building your moment. Watch your posts go viral.
Just because all these options are available, doesn’t mean you need to be on all of them. Tweet – Twitter has now doubled to 280 Don’t spread yourself too thin, pick the ones characters. You can now say more in one tweet. that suit your business and potential customer (77 characters and lots to spare) audience best. Who use Twitter – everyone (all ages) Facebook – the largest social media network What to share – Start, join and lead on the internet in terms of both total number conversations. Interact with customers, reof users and name recognition. Facebook is tweet and respond. the most popular mediums for connecting Post frequency – multiple times per day people around the globe with your business. Over 1 million micro and small businesses use Facebook’s platform to promote their business Instagram – A visual social media platform, and over 2 billion active monthly users. Instagram users post information about travel, fashion, food and art. Advantages of Instagram is Who use Facebook – everyone (all ages) its unique filters together with video and photo What to share – text, image and video content editing features. Facebook owns Instagram and posts, events and advertisements. you can now link these two platforms to share Format – personal profiles, business pages and posts. groups Post frequency – once or twice a day (depending Businesses can highlight and showcase their on your specific audience) products and services visually. Showcase your business accomplishments with #hashtags and use as a push tool to other social media Twitter – Can you condense your content platforms – Facebook and Twitter. down to 140 characters (approx. 36 words)? Get straight to the point and get your message Who use Instagram – all ages, business out. That is the concept of Twitter. lifestyle, food, fashion, personalities and luxury brands. What to share – Visual content including short videos (less than 15 seconds) Post frequency – once a day These are just a few of the most popular social media platforms for you to explore and see if they are a good fit for your business. You could also explore Pinterest, Snapchat, LinkedIn, Google Plus and You Tube. Page 15
Marketing
Annette Densham
Publicity Genie
www.publicitygenie.com
To find story fodder, use these 5 ideas to get started:
1. Your business story – How and why you got into business. 2. A controversial topic - Do you have an opposing or conflicting view to a topic? Can you share little known facts or secrets in your industry? 3. How tos and lists – create stories based around the problems you solve. 4. Google it – find stories in your industry/topic/niche and put a new spin on them. What can you add to the conversation? 5. Sign up to SourceBottle – journalists are always looking for good stories. They post here daily Repurpose it – your PR mix The idea is to get seen. Not everyone reads the newspaper or watches the TV news or reads blogs. If you are going to create this awesome content, that may only be seen by a few, you may as well recycle it. Every blog or media release you write can be turned into over 10 other pieces of content – videos, podcasts, webinars, social media memes, infographics, presentations, conversation starters in Facebook groups, Linkedin articles. Dedicate at least one day a month to creating your content and scheduling. Then get it out there.
Perception, Relationships and Power of Telling a Story Page 16
Published by WAHP Business Australia
Marketing Want to get noticed?
When you are in business the biggest challenge is standing out. There so many voices out there clambering for attention. From the consumer perspective, it makes it hard to choose. Like standing in the supermarket looking at all the different types of paper towels; there is over 15 brands and so many features and benefits to each brand. How do you pick the right one for you? Imagine your prospective client, looking for someone in your field … so many choices. If you really want to stand out, you need to be different. The best way to be different is to be you, to give value and to be seen EVERYWHERE.
Caught in a trap
Many businesses fall into the trap of working IN their business and not ON their business. Caught up in the day-to-day activities of servicing clients, marketing and PR are overlooked. The 21st century catch cry of ‘I’m too busy’ is not going to get anyone new clients or the media attention craved. There are so many platforms for you to use – Facebook, Snapchat, Instagram, Pinterest, blog sites, LinkedIn, articles, networking, presentations etc. You can take one piece of content and adapt it for these platforms, making your life so much easier. Think of PR as planting a seed. A plant will only grow if you get the basics right – good soil, fertiliser and water. PR is the same … let’s start with the basics and where many people go wrong.
By adding public relations to your marketing mix, you can do that. PR is creating powerful relationships to build your brand. It is about telling stories that connect. More than ever people want Planting seeds to do business with people who actually care about Growing your profile is about consistency and them. thinking outside the box. So many people in business are scrambling to be featured in mainstream media – be interviewed on a popular breakfast TV program or be in a daily metropolitan paper. Great for the ego … but not helpful to build your profile on an ongoing basis. What you want to strive for is a mix of PR. Using different PR strategies, you can create a ripple effect of connection and relationships that will boost your business in ways paid advertising and traditional marketing never will.
Digging for story gold
Once you tick off nailing your business foundations, created a plan and identified your key PR tools, it is time to start generating content. These are the Forget everything you know about mainstream PR stories that will engage, inspire, empower, educate – which is getting your name in the media (you still and connect with your prospective client. want to do that). It is so much more – it is everything you say, everything you do and everything others Before you protest you have nothing to say and say about you. the answer is you have a product/service you’ve developed that meets a need in the market … It is the way you interact at a networking event. something people want or need. If that is the The blog you write every week. Your posts and case, and there are people willing to buy from you, interactions on Facebook. The information you they are also willing to learn, connect and build a share on LinkedIn. The information you share freely. relationship with you. The podcast interview you do. The great customer service experience you provide. The way you answer Business in the 21st century is no longer about your phone. features and benefits; people want to do business with people, not a logo or business name. Your Everything you do in service of your business, your prospective client wants to know who you … and clients and prospective clients is about PR. you care beyond closing a sale. WAHP Business Australia
Page 17
Marketing
Helen Dayman
WAHP Business Australia
Each person you know in business and your personal life can be placed within four core elements. These are: (D) Dominant – assertive, independent and direct (I) Influencing – enjoy fun; confident, engaging and approachable (S) Steady – naturally reserved; look for like-minded supportive, consistent and loyalty in relationships (C) Calculating – analytical; gravitate towards process, structure and rules You may know a few who cross over and have characteristics from two elements. DI – Dominant/Influencing; DC – Dominant/Calculating; SI – Steady/Influencing; SC – Steady/Calculating. Within these four core personality elements your buyer can be further defined into 7 Buyer Personalities: Executor – Analyst – Social Butterfly – Skeptic - Consultant – Relationship Builder - Innovator Let’s break them down and get to know each buyer personality!
Executor Facts, figures and main points. The Executor likes to get straight to the point. Key traits of this personality type – highly driven to succeed; aggressive about what they are looking for; and appreciate value based selling. Your sale solution needs to address the Executor buyer’s business issues. Have the tools ready to quickly provide your business case to provide the ideal solution. A direct delivery of facts, data and figures will resonate with the Executor. Analyst Like the Executor, the Analyst buyer personality will ask for the business case – facts and figures. Key traits of this personality type - have strong technical skills; extremely data driven and excessively focus on details. Your business case will be examined in minute detail, so have your answers ready. Know your product inside and out. Each point of data and figure calculation – the Analyst will want to know how you generated and arrived at the result. Be prepared to show them!
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Social Butterfly On the other end of the spectrum, the Social Butterfly buyer personality cares more about who they are buying from and thrives on interpersonal relationships. The details of the actual purchase don’t appear to be as important. So where do you go from here? On the surface, it may seem challenging to interest the Social Butterfly with value selling. Dig a little deeper and you will find this personality is a great asset. They love to talk and want to get to know you and better. They want you to know them and their business too. Benefits? You get the inside track early in the sale process on what makes their business tick. What is important to their business? What are the issues or needs of the business? Listen carefully and ask the right questions will help you to put together a value your solution can deliver.
Skeptic Up front and just the facts, the Skeptic buyer personality is often a hard sell. They will have lots of questions and concerns about all new purchases. When you talk about ‘value selling’, this is with the Skeptic personality in mind. They appreciate a good business case, but their focus is on the value. The Skeptic personality will want to look under the covers and be prepared for the questions. Each number, piece of data and result will be questions. Make sure you have the answers ready. To win your deal, first you will need to win over the Skeptic. Remember… don’t make any unsupported claims. Your data and figures must be able to bear up under scrutiny that the Skeptic will apply.
Published by WAHP Business Australia
Marketing
Buyer Personalities Consultant Is your business case up to scratch? The Consultant buyer personality is very intelligent and has a reserved demeanor. They are a reserved and thoughtful personality who loves numbers. More formal than other buyer personalities, the Consultant will appreciate the intellectualism behind value based selling. Adapt your communication style to the Consultant’s. Take your time as you discuss the results in the business case. Come prepared with a copy of your business case. The Consultant will want to work through your results independently and WILL come back with more questions. Know your product, it’s value and have the answers ready.
Relationship Builder Genuinely interested in people, the Relationship Builder buyer personality is more laid back. Take the opportunity for small talk and build report with this personality. Don’t jump into the nuts and bolts detail straight off. The Relationship Builder personality wants to get to know you first. Build a report with this personality first. You can request any further information you may need for your business case informally. Communication with the Relationship Builder personality is all about, you guessed it… building a relationship. Take the time to get to know this personality and give them the chance to get to know you and your business. Use the same relaxed communication style when delivering your business case. Weave the results into a story and paint a picture.
WAHP Business Australia
Innovator Racing to the other end of the spectrum, the Innovator buyer personality is the opposite of relaxed. Key traits of this personality are a combination of intelligence, confidence and excitability. The Innovator personality brings energy to the table and will focus on big ideas that make a big impact. At the centre of decision-making, the Innovator personality will be integral to the buying decision. A blend of a few buyer personalities, the Innovator will appreciate the business case, get excited about the value deliverables and will want high level results. The bottom line will excite the Innovator personality. The projected return on investment (ROI), projected sales growth, labour and operating costs savings are the financial metrics that interest the Innovator. While the big bottom line figures excite the Innovator personality and will trust the details to the rest of their team. The Innovator knows the strengths of the different personality types within their team. Using these strengths, the team will be responsible to validate and crunch the numbers. Closing that Deal Selling is a combination of many factors and knowing your buyers is up the top. Knowing your buyers personality type will increase your success in closing that deal. Having the ability to adapt to different buyer personalities ensures you can deliver a solid business case. You will know how to approach; when to value sell; what tools are needed – to close the deal. Source: Infographic from SalesLoft
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Money
Helen Dayman
WAHP Business Australia
Avoid the Bump in the Road
Get Financial Advice Page 20
Published by WAHP Business Australia
Money What assistance is available? Business is going well, but occasionally we hit a bump in the road. When that bump involves finances, the road ahead can get rocky. You may need professional advice and help to navigate your business back to financial wellness. There are many financial professionals available, the issue is now… What help do you need? Not enough time or need help to maintain your books – monitor your cash flow – create a budget. Maybe you need advice to make decisions about expanding your business or leasing a commercial space.
Accountant – provide financial and business advice, prepare financial statements and manage your tax. (BAS Statements – check if Accountant is also registered as a BAS agent) Bookkeeper – track your day-to-day financial transactions, prepare some financial statements, banking (if in-house), chase overdue payments and pay wages. Business Activity Statement (BAS) agent – prepare and lodge your business BAS (professional registered with ATO) ATO Business Assistance Program – Register for assistance with tax and super obligations, BAS activity statements and ATO’s digital services. Financial Counsellors – can assist to manage your financial affairs in the short-term and plan for the future. (eligible rural businesses – free counselling is available for those experiencing financial hardship) Business Advisor – free or low-cost advisory services are available to assist your business.
Links – Find an Accountant - Tax Practitioners Board (TPB) register Find a BAS Agent - Online BAS Agent Register Australian Taxation Office (ATO) – Call on 13 28 66; Online Services (ATO) - www.ato.gov.au/General/Online-services/ Financial Hardship (ATO) - www.ato.gov.au/General/Financial-hardship/ Record Keeping for Small Business (ATO) - Record Keeping ATO ATO Business Assistance Program - Business Assistance ATO Australian Financial Security Authority (AFSA) - www.afsa.gov.au/ Rural Financial Counselling Service - Drought Assistance - Business Business Advisory Service (free or low-cost) - Advisory Service MoneySmart - Choosing an Accountant Manage your Finances - (your State or Territory) WAHP Business Australia
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Money
Unity Wellness
Lifecykel Magick Mushroom Coffee “A fusion of smooth coffee and antioxidant-rich medicinal mushrooms for an excessively productive day.” Price: $22 Purchase at HERE
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Small business has account keeping software in the cloud, on desktop and apps for mobile. Do you really need to know more than punching in the numbers? Yes, you do. It never hurts to get an in-depth understanding of your business.
Helen Dayman
WAHP Business Australia
How Healthy is your business? Do the Math... Getting to grips with the numbers is what we try to avoid. There are apps to handle that and take the pain out of running a business. To generate more cashflow for your business, it helps to have a basic understanding of business math.
Three reports will provide this information – profit and loss; cashflow forecast; and balance sheet. Your account keeping software or app can easily generate these reports. What are you looking for? Eyes firstly look to the sales and profit, they are increasing – great news.
To steer your business to profitability, you need to know three key things about your business – Income and Expenses; Cashflow; and What your business Don’t stop there, you need to look for trends to find owns and owes. out where your business is at. Let’s take a closer look at Bob’s Business – Year 1
Year 2
Year 3
Year 4
Year 5
Sales
$100,000
$120,000
$150,000
$170,000
$220,000
Cost of Sales
$32,000
$40,000
$60,000
$75,000
$120,000
Gross Profit
$68,000
$80,000
$90,000
$95,000
$100,000
68%
66%
60%
56%
45%
Gross Profit Margin %
Over a 5-year period, Bob’s business has seen growth this growth. The percentage of gross profit has in both Sales and Profit. On the surface this is great shown an opposing view decreasing steadily over news. Examining these figures closer, we notice that the 5-year period. cost of sales has also increased. Bob now needs to evaluate cost of sales. This may An expected cost of business? Possibly, but is it mean exploring alternate suppliers or changing sustainable. materials. While on the surface Bob’s business showed healthy growth, a closer examination Using the Gross Profit Margin calculation: Gross showed a different story. Profit/Sales gives us the gross profit margin percentage. Is the business still seeing growth? A If this trend had continued for another year or two, concerning trend has emerged for Bob’s business. Bob could have been out of business. While the $figures for Sales and Gross Profit have Take a closer look at the health of your business increased, the cost of sales have adversely affected today. WAHP Business Australia
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Money
Sensis Results are IN 1,000 Aussie Businesses Surveyed
A quarter (25%) of all Australian small and medium businesses (SMBs) believe the economy is growing versus 16% who say it is slowing, resulting in the best net balance score (+9) since December 2013, according to the latest Sensis Business Index (SBI) survey. It is the fourth quarter in a row where a positive net balance score has been recorded on this measure, while there was also a seven point increase in expectations of the economy in 12 months’ time to +16 – another four year high. Sensis CEO, John Allan said: “Small and medium businesses see strength in the economy and this is revealed in their assessment of each of the key indicators, all of which – prices, sales, profitability, employment and wages – saw a rise in the net balance score both for last quarter and in expectations for the quarter ahead.” “For the majority of businesses, growth is driving further employment and the employment net balance has improved to its best result in more than five years.”
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The Index, which reflects the views of 1,000 small and medium businesses from across Australia, also revealed the business confidence score jumped seven points to sit at the equal highest level since March 2010. The net balance of +46 is calculated by comparing the number of confident SMBs (61%) to those who are worried (15%). Access to finance improved, with the good news it has become easier for many SMBs to secure loans. Of the 12% of SMBs who applied for finance, more than two thirds were successful. “With the ability to access finance, a SMB owner can think about capital expenditure to grow their business, which in turn can drive more sales and flow on to requiring more employees, and so on,” said Mr Allan. “While there is much that SMBs feel optimistic about there are still challenges and 12% say that a lack of work or sales is a key concern while 8% are frustrated at the inability to find or keep staff.
Sensis CEO John Allan
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Money
“A number of state and territory governments are addressing this, rolling out training schemes to help build skills and capabilities useful to SMBs. Many of the unprompted comments coming from SMBs who believe their government’s policies are supportive cite the training programs that have been implemented as evidence.” Across the nation, each state and territory saw a rise in business confidence, except in WA where the score remained the same as last quarter. Looking more closely at the result, there was a 24 point reversal of confidence between metropolitan and regional SMBs (+50 vs +39), with the cities leading the boost in confidence. “Brisbane is the most confident city in Australia among SMBs followed by the ACT, while regional NSW is more confident than Sydney – albeit dropping 19 points to a reduced difference of six points,” said Mr Allan. “Unlike their metropolitan counterparts, regional SMBs do not see the economy now or in 12 months as being strong. Nevertheless, in both locations positive expectations are indicated for this quarter on all five key performance indicators.” All sectors continue to have a positive net balance with half of the industries improving this quarter. The Hospitality sector’s business confidence score almost tripled from last quarter from +21 to +62, while the Transport and Storage sector enjoyed a 26 point rise. Conversely, Retail Trade languishes at the bottom on +16, dropping one point.
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Businesses saying Federal Government policies are supportive fell (22% to 18%), while those saying policies work against small business also fell (16% to 15%). As a result the net balance was down three points to +3. “SMBs unimpressed with the Federal Government’s policies cited too much bureaucracy, too much of a focus on ‘big business’ and high taxation. Of those with a favourable assessment, the Federal Government was seen as supportive and interested in small businesses, making efforts to reduce tax, and offering tax incentives,” said Mr Allan. At a state and territory government level, the Tasmanian Government returned to top spot with a seven point rise to a net balance of +16. Positive perceptions of the ACT Government dropped 12 points to +3, albeit it remains the second most popular government among SMBs. The SA Government saw the biggest improvement with an 11 point rise, however it remains the most unpopular of all the state and territory governments on -26. “The employment and training schemes being offered to SMBs were a key reason for the more positive disposition towards the Tasmanian and South Australian Governments this quarter,” said Mr Allan. “As we head into the crucial Christmas period – especially for the Hospitality; Cultural, Recreational and Personal Services; and Retail sectors – business conditions are strong, hopefully ensuring a high level of confidence is maintained.”
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Money
Latest News in Money Call for subcontractors to be paid promptly The Australian Small Business and Family Enterprise Ombudsman is examining payment terms and conditions for subcontractors working on government projects. Ombudsman Kate Carnell says small business “subbies” are vulnerable to delayed payments, which can have an adverse impact on their livelihoods and the broader economy. “Most government departments pay their invoices within 30 days, but when a prime contractor is appointed to manage a project there are regularly delayed payments further down the chain,” Ms Carnell said. “Government agencies and prime contractors should ensure that payment terms and conditions throughout the supply chain are no worse than those in the head contract. “It’s not good enough to leave responsibility with a head contractor and overlook small businesses who do much of the work.” Ms Carnell said cashflow was vital to small business success. “Cashflow is king,” she said.
“A lack of cashflow is the leading cause of business insolvency and this underscores the importance of prompt payments.” Ms Carnell has written to seven government departments seeking information about their procurement and payment policies. It follows her inquiry into payment times, which recommended the government pay invoices within 15 days. The inquiry recommended: • The Australian Government require its head contractors to adopt the payment times and practices of the procurement policy through the supply chain; • The Australian Government extend its payment policies to all agencies and entities; • The Australian Government publish its payment times and policies, and for all its agencies and entities, with performance against best practice benchmarks; • The Australian Government procure from businesses which have supply-chain payment times and practices equal to or better than its practices. The inquiry also recommended that all levels of government adopt the same prompt-payment policies.
NAB lead on simpler business contracts welcomed The Australian Small Business and Family Enterprise Ombudsman has welcomed the introduction of shorter, plain English loan contracts by National Australia Bank for small business borrowers. The bank announced yesterday that more than 130,000 Australian business owners would benefit from a complete overhaul of its existing business standard loan form contract. Ombudsman Kate Carnell said this was a positive step. “My small business loans inquiry recommended this in December last year and called for implementation by July 2017,” Ms Carnell said. “It followed unfair contract terms legislation coming into force last November. “The inquiry report recommended that where a small business had met loan payments and acted lawfully, the bank must not default a loan for any reason. “The report also said conditions must be removed where banks could unilaterally value existing security assets during the life of a loan; and not invoke financial covenants or catch-all ‘material adverse change’ clauses.
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“I applaud NAB for being first off the mark and urge other banks to follow. “It shouldn’t have taken so long, but we finally have a situation where banks will be treating small business clients as partners and share some of the risk. Currently the contractual relationship is one-sided and unfair.” The NAB statement says: “The changes come after NAB announced financial indicator covenants will no longer be used in most loan contracts for new and existing small business customers with total business lending of less than $3 million in April 2017.” However, Ms Carnell said it would be disappointing if changes such as these were not applied by all lenders to loans above $3 million. “The banks’ own independent expert adviser on the ABA Code of Banking Practice review, the Financial Ombudsman Service and the Government’s response to the Ramsay review on external dispute resolution have all identified a credit facility of at least $5 million is an appropriate threshold,” she said. “I’ll continue talking to the government, opposition, crossbench MPs and the banks about raising the threshold to $5 million.”
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Technology
Unity Wellness
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Technology
Mike Smith Siomi
Websites Every Business needs One Today… all businesses need to have a web presence. Your clients and customers expect it, in the same way that a Yellow pages advert in the past was a mark of respectablity. Unless your business is web design, these skills and knowledge are most likely not your core strength. Most small businesses will face the choice of learning from scratch, or paying someone else. Both ways are valid and have benefits (and drawbacks). How do you decide what is best for your business? What Can I Do Myself? This depends on your own skill set. Do you have the time or inclination to learn web design? Regardless… the main questions are:
What do you want your website to do? Do you have the skills or can you learn?
If your answer is NO, then you need some help. If yes, then you may choose to get some assistance if you simply don’t have time. You may want to clarify your requirements for the website.
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Technology
If you’re not sure, then doing the website yourself may be beyond you right now. Website software has been designed for usability, and there are systems such as WordPress and Wix which help do-ityourself-ers. However, there are many obstacles not obvious to new business owners. Many startups don’t understand the website technology. Here is some advice to help you build your website.
Steps To Building a Website 1. Get some help defining your requirements, including a suitable domain name 2. Get advice regarding hosting 3. Build a complete set of content (before web site building) 4. Tweak the written quality of that content, making it SEO-ready 5. Get help with layout and visual design planning 6. Select appropriate tools: CMS, template(s), plugins, cloud services, and funnels 7. Get help properly installing and setting up the CMS and other tools 8. Add content – this should be straightforward now 9. Connect external sources (funnels) and (cloud) services 10. Conduct testing to reduce risk before going live Each website is different and these steps will need to be tailored for each project. Using these steps as a basis to build your website will help smooth your way and a successful new website.
Start building your website today! Get your free e-book
10 Steps to a Kickass Website
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Technology
Helen Dayman WAHP Business Australia From 1st October 2017, Google started rolling out warnings on non-secure websites. The key changes are SSL Certificates and https. Let’s break it down. What is SSL? SSL stands for Secure Socket Layer. It is a protocol that helps to encrypt communications over a computer network and/or internet. What is https? HTTPS is Hypertext Transfer Protocol Secure and is used to transmit secure communications over a network, like the internet. Your data is kept safe. HTTPS ensures that no-one tampers with the data and it is unable to be forged. You may have already seen a few warnings pop up on pages you visit that only use the http: protocol. Google announced in 2014 the change from http to the more secure https protocol. How is the data more secure? Authentication – verifies the ownership of the website. Sadly, many websites have been scraped and duplicated. Now you can check for the green lock to identify a secure website. Data Integrity – a secure website reduces the risk of data being tampered in transit. Encryption – security of communications between client and server. Data in forms and credit card information for ecommerce sites are encrypted to protect data. Page 30
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Technology
SSL & Google How does it affect your Business website How to identify a secure website? Symbols will be shown in the address bar Secure Website – If you have used Chrome, you may already have seen the green lock or a closed lock. This means a SSL certificate has been installed and the site is secure. Unsecure Website – an open lock will be shown. This means that the website is not using a private connection, there is no SSL certificate and data could be at risk. Dangerous Website – a warning triangle symbol is shown. This means that the website has been flagged as dangerous. Within Chrome browsers, all websites without an SSL certification will display the ‘not secure’ red triangle. How will this affect your website and business? You may already have seen some websites affected. You go to a website and a warning message comes up. Google is rolling out these security warnings in stages. This means that these changes have the potential to affect all websites who do not have a SSL certificate and https. Traffic will be reduced to non-secure sites. Without a SSL certificate for your websites, you risk losing traffic and business. New customers searching online will by-pass websites that do not have the SSL certificate and use the https protocol. Existing customers will be unable to make purchases online as eCommerce payment gateways are stopping payments from nonsecure sites. What can you do now? Get your website secure and meeting the new security standards. This means a SSL certificate for your website and access via https. You may be able to purchase SSL certificates through your hosting provider, and some may provide one free as part of the hosting package.
In a nutshell… to operate your business online – you need a SSL certificate and https access.
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Technology
Helen Dayman WAHP Business Australia
Choose the right Host for your Website Your website is designed and looking perfect. Excited? Bet you are. Or… are you just starting to plan a website for your business? Now you need to find the right home to host your website. A quick google search brings up thousands, no - millions of hits. How can you whittle it down to find the right fit for your business website?
What to look for in a web host?
Before you can even start looking, you need to know exactly what you need in a website host.
Server Reliability and Uptime Scores – you need a web host that operates a powerful server and stable network connections (Uptime – operating 24 x 7 – recommended uptime above 99.5%) • Read web host reviews and check uptime records
Server Upgrading Options – shared hosting (can maintain a WordPress blog with 30,000 to 40,000 unique monthly visitors); if you expect growth to be rapid you may decide to upgrade to a VPS (virtual private server), dedicated (stand-a-lone server) and cloud hosting (hosted on many servers).
What kind of website are you building? Will you use a WordPress blog? What type of applications will you need? Does your website need special software? How much web traffic volume?
These are just a few basic questions you can ask yourself. You need a picture of what your website will do now. Then an idea of what happens in the next 12 months.
Multiple Addon Domains – purchasing domains are inexpensive and you may wish to host more than one domain. Check if the hosting allows adding multiple domains. This should be inclusive in the one cost for hosting and not be an extra charge. Hosting Signup vs Renewal – initial signup is usually at sale prices, designed to entice new signups; renewal costs can be significantly higher; check for pay monthly vs annual rates (monthly costs more). Refund Policy – is there a trial period; cancellation charges; money back guarantees.
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Technology e-Commerce Features – does your website need shopping cart software, process business transactions SSL certification or need specialized technical support? Email@yourdomain.com.au – if you want email address specific to your domain (ensure email feature is included); other options are Gmail. Disk space and Data transfer – most shared hosting has unlimited storage and data bandwidth; streamline by using external cloud storage i.e. Flickr, Google Docs, Videos on You Tube. Account Suspension – read the TOS (terms of service); accounts may be suspended for excessive use of CPU power (even unlimited hosting) or violating TOS rules. Check that hosting has clear guidelines on account limitations. Subscription period – it is not recommended to commit to a long-term hosting contract unless there are clear ‘anytime’ money back guarantees; if you decide on a subscription limit to a maximum of 2 years.
Site Backup – things go wrong on occasion, power outages, hardware breakdowns or software crashes; take precautions and regularly backup your website; check your hosting service also may provide regular automatic site backups. 24/7 Live Chat Support – tech support for your hosting could be based anywhere in the world; check for help documentation on their website; live chat over phone or web chat; email support with a quick turnaround time.
Eco-Friendly – a web server can produce more than Hosting Control Panel – you want a user-friendly and 630kg of CO2 and consume 1,000 KWh of energy per functional hosting panel (most popular is cPanel or year (green host theoretically produces zero CO2); vDeck) eco-friendly hosts either run on renewable energy or offset via a grid connect system. Basic Hosting Features – a must have for your website hosting is Cron jobs (day in day out operations); Auto Your website is uniquely designed for your business. Script Installer (a few options Fantastico or Quick Depending on the purpose, you may only find a few Installer); .htaccess (security/page redirects); Server of these are important for your website. It all comes Side Includes (SSI – easier site maintenance); and FTP down to planning and your website being a success for your business. access (easy file transfer).
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Home
Taeh is our Dalmatian, she is quirky, funny and loving! The stories in this omnibus are loosely and hilariously based on her. The first story, Taeh goes to the Vet. Follow along with Taeh as she faces her fear of vets! All she remembers from her last visit is getting injections. Can Taeh overcome her fear? Will the seed she sniffed up her nose be removed? or Will she forever be sneezing? In the second story Taeh goes to the Beach. Join Taeh and her family as they have fun and adventures at the beach. While there, Taeh manages to get a crab stuck on her nose! How does she get it to let go?
The third story, Taeh loses her Bone. Taeh is on quest to find the bone. A special bone Teah's humans bought her when they went shopping. BUT an evil pigeon stops Teah from eating her bone, then horror of horrors it is stolen! Can Taeh find her bone? Will the evil pigeon get in the way? Will the spider get in the way? Purchase omnibus: www.createspace.com/6913713 Watch Taeh goes to the Beach as a cartoon on Youtube! https://youtu.be/AffjdpAGXT4 Follow author: www.facebook.com/authorhealyhindmarch
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No Bookings or Sales?
Just like Dory… we can feel lost at times. Has your business come to a standstill? Bookings and sales have slowed down or dried up. Where do you go from here? Words of wisdom from Dory… Just keep Be inspired by uplifting information. swimming! You have that tune in your head Surround yourself with positive people. now, I bet. Create positive affirmations (written and spoken). Not everything in business is smooth sailing. Learn from your mistakes – don’t repeat them. There are bumps in the road and detours around Make plans, to-do list, a series of goals to achieve obstacles. Sounds a bit like life in general. success. While you cannot always control what happens around you, you can control how you respond. Celebrate each and every WIN – big and small. Negativity is suffocating, so create a positive environment around yourself. Be motivated to While it would be fantastic that business was brisk all year round, the reality is that sales and bookings can achieve your dreams and goals. fluctuate. You know your business. Take advantage of this downtime to review your business. Revise Expect something great to happen each day and it strategies and try something different. will. Take control over what you can and stop worrying Dory said it best, “just keep swimming”. about what you can’t control. WAHP Business Australia
Image Source - Pixar.Wikia Page 35
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Avoid Burnout ! Your time is Important and... so are YOU
Time is precise and exact. There are only 24 hours in a day; 7 days in a week; 30 or 31 days in a month; and 365 days in a year except leap years. Time is a special resource. You can’t store or save it for later use. Time not used can’t be retrieved. Once an hour has past, it is gone.
Do you feel that you have too much to do and not enough time? You are not alone. Not enough time? We blame this on poor finances, stress, work, relationships and… everything. Taking the time, yes time to plan your day. Time management will help you to find more hours in your day. You can achieve more with your time. Set priorities and plan your day. A few ground rules – 1) Only 24 hours in one day; 2) Set aside time for sleep – 8 hours; 3) Sustenance – you need time for meals; 4) Family – spend quality time with family 5) Social – allocate time with friends away from work 6) Work – use time effectively to achieve more 7) Self – take time out each day for you
Get the most out of your day by understanding your own rhythm. Each of our lives are based upon a biological process. This process is made up of various rhythms: circadian – complete one cycle daily; infradian – cycle longer than a day, monthly; and ultradian – recurring cycle within a 24 hour period. To avoid burnout, it is important to take a break and vary your routine. The most effective way is by using the BRAC – basic rest-activity cycle. BRAC uses the ultradian rhythm. During both sleep and wakefulness, we have ultradian rhythm of approximately 90 minutes (between 80120 mins) that has different levels of excitement (activity) and rest. How to use the BRAC and ultradian rhythm to get the most out of your day? 1. Vary your routine; 2. Break up your day into activities with different levels of intensity; 3. Take time out to rest; 4. Get the most out of your day – 90 mins activity; 20 mins rest; 90 mins activity…
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Home Helen Dayman WAHP Business Australia
Take a Moment... and Stretch You are working hard in your business. It is important to take care of yourself. It can be as little as taking a few moments‌ and stretch. Why is stretching important? At work you are focused on the task at hand. Productivity is up, but you want it to stay that way. Doing the one task is physically and mentally draining. Your body will become fatigued by repetitive tasks – usually from muscle tension, stiffness, and strain in the neck, arms, wrists, hands, back, and legs. Taking frequent stretch-breaks will increase your productivity, and your body will thank you too. Take a stretch break at least once every hour. Just a few minutes break where you relax and stretch your muscles is more effective than fewer longer breaks. Your body is not designed to stay in one position for long periods. Give it a rest and take regular breaks. By stretching major muscle groups, you can reduce muscle tension, stiffness and even injury.
Turn the page, take a break... and stretch WAHP Business Australia
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Take a Moment... and Stretch Shoulder Shrug - relieve early symptoms of tightness or tension in shoulder and neck area. Raise top of shoulders towards ears, until you feel slight tension in neck and shoulders. Hold for 3-5 seconds. Then relax shoulders downward into normal position. Repeat 2-3 times.
Head Glide - stretch your chest, neck and shoulder muscles. Sit or stand upright. Don’t lift chin. Glide head straight back. (Feels like you have a double chin if done correct). Hold for 20 counts and repeat 5-10 times.
Neck Relaxer - helps to relax neck. Sit or stand with straight back. Inhale, then as you exhale drop your head slowly to left and touch your ear to your left shoulder. Repeat on right, then bing head back to center. Inhale, then as you exhale drop chin to chest slowly. Inhaling, roll your head with right ear to that shoulder. Exhale and bring chin back towards chest. Repeat to the left.
Back/Side Stretch Interlace fingers and lift arms above head. Keep elbows straight. Press arms as far ack as you can. Then lean to left and then to right - to stretch your sides.
Middle/Upper Back Stretch Hold right arm just above the elbow with left hand.Gently push elbow toward left shoulder. Hold stretch for 5 seconds. Repeat with left arm.
Back Curl (also stretches legs) Hold shin. Lift leg off floor. Bend forward (curling your back) and touch your note to knee. Repeast with other leg.
Upper Back Stretch Sit or stand with back straight. Interlock fingers with palms up. Stretch arms above head and hold for 20 seconds. Keep tummy muscles tight and tucked in, don’t arch your back. Relax and repeat.
Shoulder Roll - relax shoulder muscles. Inhale, slowly raise shoulders towards ears, roll backwards in a circular motion - 2 or 3 rotations. Then change directions and roll shoulders forward. Breathe deeply each time.
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Standing Back Bends Place hands in small of back and bend backwards until you feel a gentle stretch. Hold stretch for 3 seconds. Repeat 10 times.
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Start with your hand open
Make a fist. Keep your thumb straight, not tucked under fingers.
Ankle Flex and Stretch Hold one foot off the floor with your leg straight. Flex your ankle (point toes up) and extend (point toes down). Repeat with other leg.
Slide finger tips up your palm so tips of fingers are near base of fingers until you feel a stretch.
Hand open and face down, bend wrist gently from side to side. Hold for 3 -5 seconds. Repeat 3 times.
Leg Lift Sit forward on chair (back not touching chair). Place feet flat on floor. With a straight leg, lift one foot a few inches off the floor. Hold, then return to floor. Repeat with other leg.
Leg Lift Sit forward on chair (back not touching chair). Place feet flat on floor. With a straight leg, lift one foot a few inches off the floor. Hold, then return to floor. Repeat with other leg.
Stretch your arm and hand out, rotate wrist down until you feel a stretch. Hold for 3-5 seconds. Next rotate palm up until you feel a stretch. Repeat 3 times.
Sitting with elbows on table and palms together. Lower wrists to table until you feel a stretch (elbows move outwards slightly). Keep palms together. Hold 5-7 seconds, then relax. Repeat 3 times.
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Grasp hand, hold fingers with other hand. Bend wrist down until you feel a stretch. Hold for 3-5 seconds, then relax. Repeat 3 times. Then bend your wrist up until you feel the stretch, hold and relax.
Breathing Exercise Inhale slowly through your nose. Expand your stomach muscles and allow air to fill your lungs. Reverse as you exhale. Repeat for 3-5 minutes.
Relaxation Exercise Sit down in comfortable position and close eyes. Make tight fists, hold for 5 seconds and relax hands. Repeat 3-4 times. Concentrate on sensations of tension and relaxation. Repeat with all muscle groups. Contract and relax one muscle group at a time for a few minutes. May take up to 20 minutes, with practice will only take about 5 minutes.
Resting Eye Muscles (Reduce eye strain - looking at same object ie computer screen) Give your eyes a rest by looking away for a few moments. This will ease and relax strained eyes.
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Recipes
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Recipes
Healthy Homemade Pizza Preparation Time: 40 minutes
Ingredients 1.5 cups warm Water 2 tsp Yeast 1 tsp Caster Sugar 4 cups Plain Flour 1 tsp Salt 60ml Olive Oil
Cooking Time: 15 minutes
01
Combine water, yeast and caster sugar in a small bowl. Set aside for 5 minutes until foamy.
02
Combine flour and salt in a large bowl. Make a well in the centre.
03
Add oil to yeast/water mixture and pour into flour well. Use a rounded knife to combine all ingredients into a dough ball.
04
Knead dough until smooth and elastic. Put in a bowl brushed with oil and cover with plastic wrap. Place in a warm spot for 30 minutes until dough doubles in size.
Now... Create your Pizza Briefly kneed pizza dough then with heal of hand at centre spread out to the size of pizza pan. Brush pizza base with your choice of pizza sauce. Try a combination of tomato and bbq sauce. Spread grated cheese over the pizza base (Mozzarella, cheddar or even cheese slices) Now just add your choice of toppings. Top off with some more grated cheese and pizza sauce. Bake for 15 minutes in oven at 180-200 degrees.
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Recipes
Zesty Chicken Marinade
Italian Marinade Suitable for Poultry, Beef and Lamb
Makes 1/2 cup enough for 4 chicken breasts
Ingredients
Ingredients
4 Garlic cloves - minced 1 small onion - chopped 1/3 cup cilentro - chopped 1/4 cup Olive Oil 1.5 tsp Paprika 1 tsp ground Cumin 1 tsp dried Parsley 1/2 tsp salt & ground pepper
1 cup Olive Oil 1/4 cup Red Wine Vinegar 3 Shallots (peeled & chopped) 6 Garlic cloves (chopped) 1 tbsp fresh Rosemary chopped 1 tbsp Soy Sauce 2sp Pepper
Combine all ingredients.
Combine all ingredients.
Zesty Grilled Chicken: Prick chicken several times with a fork to allow marinade to penetrate meat. Place with marinade in a large freezer bag. Seal and marinade for 20-25 minutes in fridge. Can freeze up to 6 months. Cook – Thaw, then grill or in oven on medium heat for 10 minutes each side (or exterior is lightly charged and juices run clear)
Italian Steak: Place your choice of steak and Italian Marinade in a large freezer bag. Seal and marinade for 2 hours in fridge. Can freeze up to 6 months
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Cook – Thaw, then grill or in oven on mediumhigh for 8 minutes each side. Cut into thin slices and serve with salad or vegetables. Published by WAHP Business Australia
Recipes
Mediteranean Blend Makes 1/4 cup Suitable for Beef, Lamb and Chicken
Southwestern Spice Blend Makes 1/4 cup add flavour to beef, lamb poultry, fish & soups
Ingredients
Ingredients
2 tsp ground Sage 2 tsp dried Thyme 2 tsp Pepper 1 tsp Salt 1 tsp Garlic powder 1 tsp dried Rosemary
1 tbsp Salt 2 tsp Garlic powder 2 tsp Chili powder 2 tsp ground Cumin 2 tsp Pepper 1/2 tsp unsweetened Cocoa
Combine all ingredients and store in air-tight container.
Combine all ingredients and store in air-tight container.
Mediteranean Steak: Combine Mediterranean Blend and 1 tablespoon olive oil; rub over your choice of steak. Place seasoned steak flat in a freezer bag and seal. Can freeze up to 6 months.
Southwestern Chicken: Combine Southwestern Spice Blend and 1 tablespoon olive oil; rub over 6 skinned and boned chicken breast halves. Place seasoned chicken breast flat in a freezer bag and seal. Can freeze up to 6 months.
Cook – Thaw, then grill or in oven on mediumhigh for 8 minutes each side. Cut into thin slices and serve with salad.
Cook – Thaw, then grill or in oven on mediumhigh for 6-7 minutes each side. Serve with salad or fried rice.
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Recipes
Recipe Source – www.taste.com.au
Ingredients
Chocolate Mousse Preparation - 20 minutes Serves 8
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250g dark chocolate (broken into pieces) 600ml Thick Custard 30mml Thickened Cream White Chocolate (thickly grated)
01
Place chocolate and custard in heatproof bowl over saucepan of simmering water (bowl should not touch the water).
02
Use a metal spoon to stir until chocolate melts and mixture is smooth. Set aside for 15 minutes to cool.
03
Whisk cream in a bowl until soft peaks form. Add to chocolate mixture and gently fold until just combined.
04 05
Spoon evenly between 8 x 200ml serving glasses. Cover with plastic wrap and place in fridge for 1 hour to set. Sprinkle grated white chocolate over each glass to serve. Published by WAHP Business Australia
Recipes
Recipe Source – www.taste.com.au
Strawberr y & Jelly Custard Pots Serves 4
01 02 03 04 05
Ingredients 85g pk Strawberries & Creme Jelly Crystals 1 cup boiling Water 250g fresh Strawberries (hulled and halved) 1 cup thick Vanilla Custard 1 tsp Garlic powder 1 tsp dried Rosemary
Place jelly crystals in a large heatproof jug. Add boiling water and stir to dissolve. Stir in 200ml cold water and then refrigerate for 1 ½ hours or until just set. Reserve 4 strawberry halves (for decoration). Divide the remaining strawberries between four x 1 cup capacity glasses. Pour jelly over strawberries and refrigerate for 1 – 1 ½ hours or until firm. Spoon ¼ cup custard over each jelly, then top with 1 strawberry half. Serve.
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