From the
Hamilton Archives
Thirty years later, Cartier is relaunching its avantgarde 1980s timepiece with the same minimalist aesthetic as its predecessor and cast in a punchy palette of rich, vibrant hues. This study in classic elegance and modern creativity proves that everything old can always be rendered new—and blue and burgundy and green—again and again.
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HAMILTON
The year was 1981, and Hamilton Jewelers was tapped by iconic luxury brand Cartier to help introduce its brand-new line of watches to the Mercer-Bucks area. Presented as a more affordable version of its seminal 1919 Tank timepiece, Les Must de Cartier—the tonguein-cheek translation: “These Cartiers are a must”—were the first of their kind, encased in gold-capped silver with the sophisticated aesthetic of the brand yet with a streamlined dial design in unexpected monochrome colors. Invitations to the Les Must reveal (shown here) conjured an elegant affair befitting the timepiece guest of honor.
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