WAttention Singapore vol 17 by WAttention

Singapore Edition - Tokyo - Taiwan - Los Angeles - Malaysia - Thailand - Paris

Wonderland Japan

TA K E FREE Nov / Dec 2013 VOL.17

MICA(P)005/12/2012

WAGYU 和牛

THE APPEALS OF WAGYU OMOTESANDO

– A SHOWCASE OF TRENDS, GOURMET DELIGHTS, AND CULTURE

FIND YOUR OWN EXOTIC EXPERIENCES IN TOKYO AND KANAGAWA

ur ac h

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Hear

n Ohta's Isan Antacid Powder eases your bad stomach Ohta's Isan Antacid Powder is a preparation produced through a unique manufacturing process that limits processing to retain the benefits of the ingredients. The combination of the ingredients - each of which functions diﬀerently - will help to relieve heartburn and acid indigestion.

ＭＡＨＰ１３００３２５ＳＩＮ０５８２０Ｐ Authorized Agent Shoei Universal Corporation Pte Ltd. 171, Chin Swee Road, #11-03, San Centre, Singapore 169877 Tel : 6738-9430 Fax : 6734-0680

Available at : Nishino Pharmacy Isetan Branch : 350 Orchard Rd, #B1 Shaw House, Isetan Supermarket Tel : 6835-3305 Takashimaya Branch : 391-A Orchard Rd, #B2 Food Department Takashimaya Department Store Tel : 6735-1226 Meidi-Ya Branch : 177 River Valley Rd, #B1 Liang Court, Meidi-Ya Tel : 6337-5831

WAttention Singapore

In Ha rmony w it h t he Se a sons Shichigosan Late October to Mid November

七五三月下旬∼

月中旬

Chitose Ame ( Thousand year candy ) are presented to children on this day as a symbol of longevity.

こよみを楽しむ

text & coordination/ Rieko Ido, photo/ Hajime Watanabe 文とスタイリング＝井戸理恵子、写真＝渡邉肇

千歳飴は子供の長寿を祈る縁起物として、命を長らえさせるようにとの願いから子供に持たせるようになったようです。

Shichigosan, which is a celebration for children, happens on the 15th of November on the old lunar calendar. Shichi, go, san literally means seven, five, three , the age of children who are blessed on this day. In ancient China, prime numbers such as 3, 5, 7 were regarded lucky. The 15th of the month was chosen for the celebration, as it is the sum of those three numbers and in itself is regarded as having even stronger powers to repel evil spirits. It was believed that children are given the gift of language at the age of three, intelligence at five, and teeth at seven. It was also believed that young children belong to the world of

spirits, only becoming properly human at the age of seven. In old days when children s mortality rate was much higher, it s not difficult to imagine parents joy at celebrating the growth of their kids. This is also a day for children to get a sense of their own growth. Quite often this is the first day for girls to put on some make up, just like the ladies! 七五三は旧暦の 11 月 15 日に行われる子供の祭礼です。男の子は 3 才、5 才の時に、女の子は 3 才、

7 才で祝ってもらいます。素数の奇数は単独でも陽数とされ、それだけでも縁起が良いのですが、３つを足した十五という数字は更に完全数となるので鬼を寄せ付けないと考えられていました。昔は 7 才までに亡

くなる子が多く、特に七、五、三才の時は気をつけなくてはならないと考えられていたからです。また、神様から三才では言葉を、五才では智恵を、七才では歯をいただくとされていました。七才になると「神の子」ではなく「人の子」となるので、自らを自らの力で護らなければならない自覚をもたせるという思いも込められていたのです。

Rieko Ido Conducting research into Japanese customs and knowledge from ancient times, and applying technical analysis of these findings to modern lifestyle. Kokugakuin University graduate. Teaches at Tama Art University.

井戸理恵子國學院大學卒業。日本古来の知見を工学的に検証し次世代に繋がる「技術」を模索、現代の衣食住を発展させる提案をしている。多摩美術大学非常勤講師。

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WAGYULICIOUS

THE APPEALS OF JAPANESE BEEF 魅惑の和牛 03

In Harmony with the Seasons

0６

What s New?

New Shop from Japan

Publisher Yasuko Suzuki Minook International (S) Pte Ltd 2B Craig Road Singapore 089662 Tel: (65) 6324-2127 E-mail: singapore@wattention.com

Singapore Edition Producer Teppei Nitobe

Editor in Chief 10

The Appeals of WAGYU 13 18

List of Restaurants and Retailers for Wagyu Different ways to eat Wagyu

Naoki Kiyota

Sub Editor in Chief Ayako F Sogo

Advertising Sales Ayako Miyazaki / Miyoko Takeuchi / Yuki Kawase / Hiromi Aritoshi / Shigeaki Matsuura

Writer 24

Omotesando

– A Showcase of Trends, Gourmet Delights, and Culture

Editor s WA Selection

Ng Li Tian / Masayo Kishi / Elizabeth Debbie Mosbergen

Design Team Yvonne Tan / Shinobu Akiyama / Chew Yan Qiao

Editorial & Design Department in Japan Charles Chen Yasuhisa Tamura

··· Writer and Editor ··· Graphic Designer

Event & Information

Partners

Find Your Own Exotic Experiences in Tokyo and Kanagawa

Photo Courtesies

Mr. Samuel Yeong s Japanese Classroom Lesson 08

Japanese Brand Story 004

Why “WAttention”? WAttention is so named with the hope that people in the world would pay more Attention to WA（和）; an important term in Japanese culture meaning harmony with nature, peace and even Japanese culture itself! 世界中の人々に「和」（WA）に注目（Attention）してほしいという願いを込めてWA+Attention= WAttentionと名づけました。

WAttention Co., Ltd Daily Information Co., Ltd (DAC Group) Kamal Zharif Kamaludin / Hajime Watanabe

Special Thanks

Japan Livestock Industry Association

本誌に関する日本国内でのお問い合わせ先和テンション株式会社 Tel: +81-3-6418-5701 Fax: +81-3-6862-6760 E-mail: info-tokyo@wattention.com

WATTENTION is a publication of Minook International (S) Pte Ltd. All articles published are in good faith and based on bonaﬁde information available to The Publisher at the time of press. The Publisher accepts no responsibility other than that stipulated by law. The Publisher also accepts no responsibility for unsolicited manuscripts, transparencies or other materials. All rights are reserved and no part of this publication may be reproduced in part or full without the previous written permission of The Publisher. Neither can any part be stored or recorded, by any means. The opinions expressed in The Publication are those of the contributors and not necessarily endorsed by The Publisher. This publication and the name are owned solely by Minook International (S) Pte Ltd, 2B Craig Rd, Singapore 089662. Email: singapore@ wattention.com. WATTENTION is published bimonthly and distributed throughout Singapore. Trademarks and copyrights for all other products, logos and depictions contained herein are the properties of their respective trademark and copyright owners. All colour separation and printing by Times Printers Pte Ltd. Licence No. L019/09/2013, 16 Tuas Ave. 5, Singapore 639340 MICA (P) 005/12/2012.

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What's New?

Japanese latest happening, shops, innovations and more

新登場

Food

Ginza Lion Robertson Quay

Japan's Pioneer Beer Hall Since 1899 Launches First Overseas Outlet Decked in brick walls and wooden panelling, Ginza Lion offers an authentic European-style beer experience right in the trendiest chill-out district of Singapore. Enjoy the signature Sapporo Premium Beer Draft, alongside an extensive food selection from pizzas to roast beef—Simply Tasty!

8 Rodyk Street #01-01/02 Tel. 6634-9113 Mon-Fri 5pm-12am Sat 11am-12am Sun 11am-11pm Brunch on Sat & Sun 11am-5pm www.sapporolionsg.com.sg

Pr om ot io n Say "WAttention" to

enjoy

10to%tal biOllff

er with a Wash down th e bean d ch ee se . ts cu ld co plat ter of g! Pe rfe ct for sh ar in

Food

Sushi Kuu Orchard

2013 *Valid till 30th Nov

Enjoy the po pular 7-c ou rse Om aka se Set ($150 ~) which is twe ake d daily depending on the sea son al ing redients!

Check out the latest news on our Facebook! Find us on

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Assorted Sashimi on Sushi Rice

$49

Japanese Black Pork “Shabu-Shabu” Salad Grilled Wagyu Ox-Tongue

$25 $45

*Lunch Set w/miso soup, udon and ice-cream

Modern Japanese Cuisine with an Eclectic Twist Scan me now !

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Watch the chefs in action at the sushi bar of Sushi Kuu, the first overseas outlet of popular Japanese sushi restaurant from Hong Kong. Tuck into the decadent Sea Urchin with Black Truffle Egg Custard or the perfectly grilled Tobanyaki Wagyu Beef Steak. For the ultimate indulgence, nothing beats the Kuu House roll packed with uni, toro, caviar and sweet botan shrimp.

390 Orchard Road Palais Renaissance #01-07 Tel. 6736-0100 12pm-3pm 6pm-10:30pm www.fb.com/sushikuusg

Food

ME@OUE Rafﬂes Place

Orchard

Enjoy Unique 3-in-1 Dining Experience at Star-Studded Restaurant Tuck into a gastronomic delight of French, Japanese and Chinese cuisine prepared by Michelin-star chefs such as Chef Masayasu Yonemura. Using Kyoto's ﬁ nest seasonal ingredients, Chef Yonemura presents creative dishes that will satisfy the most sophisticated palates.

Itacho Sushi

50 Collyer Quay OUE Bayfront Rooftop Tel. 6634-4555 Mon-Fri 12pm-2:30pm 5:30pm-10:30pm Sat 5:30pm-10:30pm Closed on Sundays www.me-oue.com

Famous International Sushi Chain Moves to New Premise Relocated from Basement 2 to Basement 3, Itacho Sushi at Ion boasts larger seating space and a reﬁ ned décor that is more poised than ever to deliver high-quality sushi using ingredients directly imported from Japan.

Medical

Food

NICHII INTERNATIONAL CLINIC

Sumire

Orchard

2 Orchard Turn #B3-20 Ion Orchard Tel. 6509-8911 Sun-Thurs 11am-10pm Fri & Sat 11am-11pm

Bugis Junction

H a p py Ho P ro m o ti u r (D ai ly til o n

$4.90 l 7p m)

per mug fo r Sa p p valid till en o ro B e e r d of Nov 2013

Multilingual Medical Clinic with Holistic Health Care Services Nichii International Clinic, a subsidiary of Tokyo-listed healthcare expert company Nichii Gakkan, provides one-stop comprehensive general practice care to Japanese, Singaporean, Chinese and Indonesian clients. Services include advanced diagnostic investigations, therapeutic treatments, specialist referrals and direct hospital admissions.

350 Orchard Road Shaw House #10-00 Tel. 6511-9300 Mon-Fri 9am-12pm 2pm-5:30pm Sat 9am-12pm Closed on Sundays & PH www.nichii-icl.com.sg

Comfort Food Finds at Japan's Yakitori Specialty House Sumire bolsters its yakitori-oriented menu with other dishes such as Daisen Chicken Ramen and meatballs with customized sizes for men and ladies. Vegetables are plenty too, including complimentary cabbage to keep the meal's cholesterol under control.

80 Middle Road #01-88/89 Bugis Junction Tel. 6338-9963 Sun-Thurs/PH 11:30am-10:30pm Fri/Sat/Eve of PH 11:30am-11:30pm www.fb.com/Sumiresg WAttention Singapore

p o h S w op e n Ne from Japan

Go Cheesy with Hokkaido Cheesecakes Call them true blue Japanese pastries if you may, because everything from the fresh ingredients used to the baking equipment comes from Japan. Not only are Snaffles' best-selling cheesecakes made with high-quality milk and eggs supplied from appointed farmers in Hokkaido, they are incorporated with cream cheese originally developed by the team. Meanwhile, the golden cheese tarts with delicious mango filling are baked daily in our Japanese oven, BACKEN. Our products are is handmade with love and care without adding any artificial ingredients. Rest assure that all cakes taste fresh and original as they are imported directly from Snaffles' factories in Japan.

Shop Information Tel. 6884-6077

68 Orchard Road #B2-56 Plaza Singapura 10:30-22:30

These omelette-like cheesecake babies with a catchy name called "Catchcakes", are so soft and delicate that you can enjoy them without using spoons or forks!

Catchcakes (8 in a box) $19.80

BACKEN oven at the store

urchase

P atchcake 1 box of C rts and ta or Cheese owballs! of Sn Get 2pcs ge ow this pa Please sh omotion for the Pr

Snowballs (15 per box) $19.80 Valid till end of Nov 2013

Cheese Tarts (6 per box) $19.80 Baking at 11:00, 14:00, 17:00, 20:00

The Catchcakes® is best kept refrigerated. Taste and texture may slighly vary due to refrigeration. Catchcakes® kept in purchased frozen bags can freeze for three hours

ふわふわ、なめらかとろける、しあわせ

The freshest natural ingredients from Hokkaido are used.

Catchcakes: Fluffy and smooth, melting happily away in your mouth. Tel. 6884-6077 68 Orchard Road #B2-56 Plaza Singapura Daily 10:30-22:30 www.snaffles.jp/english/

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The ingredients are carefully mixed to create perfect texture.

The baking process is closely monitored in an open-style oven set at the right temperature

The Catchcake products are packaged carefully and immediately delivered to ensure freshness and quality.

COMING SOON t o Be d o k Mall

A S I N E K I YAYO R O F ” Y M “YUM Y! M M U T R YOU al dining

panese casu

IPA

Delicious Ja

What is YAYOIKEN?? YAYOIKEN

is a casual dining restaurant that serves a wide variety of fine, delicious and affordable Japanese cuisine. With a fine 125-year history to boast and more than 230 stores in Japan, this restaurant is no flash in the pan. Each set menu comes complete with Japanese imported rice and miso soup for a well-balanced and nutritious meal, based on the traditional Japanese principle of “ichiju sansai”. The restaurant prides itself in producing ‘homemade’ food that reflects the wisdom of Japanese culinary tradition. With a selection of

for your bu that’s a bang

Welcome to the world of electronic menus! With an iPad sitting pretty at every table, you can select your dishes via touchscreen and order whenever you are ready!

s GO!!! Let’ hh O hhhh~

more than 100 items on their menu and 24 different set meals to choose from, diners are spoilt for choice! Furthermore, Yayoiken uses the latest cooking technology from Japan and with almost all their ingredients imported from Japan, diners are ensured of the true, authentic taste of Japan. A relaxing and comfortable ambience — perfect for a family meal, a meet-up with friends or a casual date, Yayoiken is a restaurant not to be missed.

Itadakimasu!!!

4 als!!!!

With a mix of four blends of rice imported from all over Japan, the rice has got a great texture and is not too sticky. With such delicious rice, one bowl is never enough and so at Yayoiken, diners can help themselves to a second or even third serving of rice at the rice station at no extra charge!

TOP

CHICKEN NAMBAN & EBI FRY SET $15.90

Set Me

Fried chicken and prawn topped with tartar sauce

t of must-tries The official lis se food fix! for that Japane

This is Yayoiken’s most popular dish— crisp, succulent chicken and prawn with tangy tartar sauce. For a taste of authentic Japanese home-cooked food, this is the dish to try.

II!!

ISH

R ICE SABA SHIO SET $9.90 Fresh, grilled mackerel with nutritious Japanese tofu on the side. Simple yet very satisfying!

MIX TOJI SET $13.90

NASU MISO & HOKKE SET $15.90

Sliced beef, fried prawn and pork cutlet topped with egg — this is meat-lover’s heaven.

Savor the sweetness of the grilled Atka mackerel with eggplant with miso paste set.

Desserts

What!!!

The sweet ending to any meal! A taste of the Shiratama Zenzai whisks you away to Japan. Or you can try the smooth Matcha Pudding and for a local spin on Japanese desserts, there’s even a Milo Pudding.

kyaaaaa~

of Free flow Pickles & E IC R

PICKLES

g ls startin Set mealo s as w a

I want I want

Matcha Pudding $6.90

$9.90

We are too FU LL!!!

Made in Japan and then airflown to Singapore, the pickled cabbage is a highlight of this restaurant! Diners can also help themselves to unlimited servings of these delicious pickles!

Ahhhh~~~

Milo Pudding $6.90

Shiratama Zenzai $4.90

313@Somerset Tel: 6884 7550

313 Orchard Road, 313@somerset #B3-33/34, Singapore 238895

100AM (Amara Hotel) Tel: 6694 8809

100 Tras Street #03-12 Amara Hotel “100AM” Singapore 079027

Bugis+ Tel: 6636 5448

201 Victoria Street, #01-08 Bugis+ Singapore 188067

Liang Court: Meidi-ya Supermarket Tel: 6338 7170

menu tional Japan o m o r New P r Fry from

Oyste

177 River Valley Road, #B1-50 Liang Court Shopping Centre Singapore 179030

http://www.yayoiken.sg/

WAttention Singapore

WAGYU THE APPEALS OF

和牛の魅力

A WORK OF ART NURTURED IN THE NATURAL SETTING AND FOOD CULTURE OF JAPAN Rice is a crucial part of the Japanese diet. What has always been indispensable for growing rice is the cattle used for farming purposes. As is also the case in other countries, its roots go back to draft cattle, which were raised in the abundant blessings of the four seasons and eventually improved as a valuable breed with sashi, or “marbling”. Wagyu has since been merged with the Japanese food culture of thinly slicing and simmering the meat with vegetables in a pot, as in sukiyaki and shabu shabu. It has captured global attention not only as a high quality food ingredient but also as a work of art.

HISTORY

Must Try!

Beef Becomes Widespread in Japan in the Latter Part of the 19th Century

The culture of eating "sukiyaki" boosted the consumption of beef

In Japan, cattle have been valuable, indispensable animals for farming, along with a religious background that prohibited the consumption of four-legged animals. Meat was not generally eaten in Japan until around 1877 when 558 gyu-nabe beef hot pot restaurants opened throughout Tokyo, which had been a symbol of the moves toward Japan’s westernization.

In the cultural city of Kyoto during the 1940s, there had been a custom of eating sukiyaki on Saturdays or Sundays. As a result, the consumption of beef rose while at the same time the spread of power tillers prompted reductions in draft cattle. This led to efforts to improve the quality of beef.

RAISING How Wagyu cattle are raised on farms Weaned immediately after birth, calves are raised with high levels of care. They are given artificial milk individually and covered with handmade calf jackets when the weather gets cold. Rather than being raised in large-scale feedlots, they are given individual names, raised in cattle barns, and nurtured.

WAttention Singapore

Wagyu cattle are raised by their ten months then auctioned at when they become about 700

Grazing for giving birth to healthy calves Heifers for breeding and pregnant heifers are grazed so that they can give birth to healthy calves.

THE APPEALS OF

WAGYU

Look out for this mark!!! Must Have!

BREED

OF WAGYU CATTLE Proof of authenticity: “Universal Wagyu mark” In order to communicate information about the unrivaled quality of Wagyu to people throughout the world, the “Universal Wagyu mark”, a logo mark depicting the outline of a cow, was established in 2007 to guarantee the authenticity of prime quality Japanese beef.

Japanese Black

Japanese Black It is raised and fattened in all parts of Japan, and more than 90% of Wagyu raised and fattened in Japan is of this breed. Fine strips of fat are found even in its lean meat (known as marbling). The flavor of the fat is exquisite, with a creamy, tender texture that dissolves in one’s mouth.

LICENCE

Japanese

Its fat is not very heavy, and has been attracting a great deal of attention by way of its healthiness and mild taste.

It richly contains inosinic acid and glutamic acid, which are substances that give beef its tastiness.

It contains a high percentage of amino acid and has a rich chewy, meaty flavor.

Brown

Polled

Shorthorn

Must Know!

GRADING

Two criteria for yield grade assessment

Wagyu and their family registers; calf registration certificates In order to maintain Wagyu as an important resource, calves are individually registered and their information put on record for the purpose of compiling basic information for breed improvement. Calves are inspected for registration in their production area within four months from birth, during which their documentation, identification of individual calves, and the presence of abnormalities are checked. A calf registration certificate is issued within four months of a calf’s birth and its breed is verified if it meets certain requirements. This registration includes information on the dam and the bull, going back for up to three generations, and provides details on the traceability.

Grading is broadly classified as yield and meat quality. For meat quality, a five-step evaluation is made of four items: marbling, color and luster of meat, firmness and texture, and fat color and quality, with the fifth grade as the highest standard. In Japan, meat graded 4 and higher are considered to be of high-quality. Yield scores are an assessment of the volume of yield percentages comprising the meat. These are derived through a calculation method, with the yield score of A representing above average, B for average, and C for below average. The combined evaluation of these values present the meat grade (such as A5 and B4),

farming households from their birth until about seven to calf markets, after which they are fattened until being sold kg in weight.

The feed behind delicious Wagyu In addition to raw feed such as grass and rice straw, cattle are fed on whole crop silage. This feed is indispensable for promoting marbling and whitening the color of fat.

WAttention Singapore

THE APPEALS OF

WAGYU

SAFETY MEASURES Wagyu is not only tasty, it is produced under high standards of hygiene control. In the event of an accident, there is a registration database that can be used for tracking the history of the beef from the birth of the cattle and onward.

Ten-digit individual identification number for securing safety All beef cattle raised domestically have a ten-digit individual identification number. Based on the law, the government manages these numbers and the National Livestock Breeding Center provides information on the date of birth, breed, male or female, history of the dam, history of movements, fattening period, meat processing plant, and date of slaughter as a “Service of individual identification information of cattle” (http://www.nlbc.go.jp/english/ service.html ). In this way, a system is in place to ensure that production areas and breeds may be confirmed and their misrepresentation prevented, and that incidents may be traced with certainty.

Hygiene control system at the meat processing stage Hygiene control system from the production stage As a method of farm hygiene control, Japan has started to apply HACCP at Japanese farms. An application of HACCP methods, such as those in food manufacturing processes at farms, is a hygiene control system that is aimed not only to remove pathogens and microorganisms but to also control injection needle contamination and leftover antibiotics, secure safety and enhance productivity, and enable sustainable improvement.

Many meat cutting plants for Wagyu have ISO or SQF (Save Quality Food) programs and certifications from strict quality control systems such as HACCP to deliver safe, secure food to consumers.

Slaughterhouses prepared for Wagyu export In order to import Wagyu, it is necessary for slaughterhouses to be properly maintained and to meet the standards required by other countries. Japan currently exports Wagyu to 7 countries in Asia and the United States (as of Sep 2013).

SECRETS OF ... The secrets to the tasty flavor of Wagyu The elements behind the delicious taste of beef are “texture”, “flavor”, and “aroma”. Among these, a characteristic unique to Wagyu is the “Wagyu beef aroma”. It is a rich, sweet aroma similar to that found in peaches and coconuts, and is a retronasal aroma and flavor that spreads when chewing the meat in your mouth. This Wagyu beef aroma has been found to be strongest when meat is heated to 80 degrees Celsius after dry aging, which, incidentally, matches the optimal temperature for sukiyaki, a representative dish for Wagyu. Once Wagyu beef aroma has been released, it remains intact within the meat and is released again when chewed, even when cold. That is the reason why Wagyu is tasty even when eaten cold. The combination of this Wagyu aroma and the mild texture of marbled beef is what creates the highest quality of taste.

Technology to boost oleic acid content for both taste and functionality

©Japan Meat Information Service Center

WAttention Singapore

Wagyu fat is known to have a high content of oleic acid, which enhances its good taste. In addition to boosting flavor, oleic acid is also reported to promote the proliferation of intestinal good bacteria, and may also be effective for autoimmune disorders such as rheumatism. Efforts are currently underway for further boosting the oleic acid content for added value.

©JA Saga

THE APPEALS OF

WAGYU

The Places You Can Try

DELICIOUS WAGYU in Singapore Restaurants Abe's diner Tel. 6222-1719

HIDE-YAMAMOTO Tel. 6688-7098

Shabu-Hana Japanese Restaurant Tel. 6235-8216

ABURIYA Tel. 6735-4862

Himawari Japanese Restaurant Tel. 6272-1110 / 6834-3313

Steak & Hamburg MASA

ABURIYATEI Tel. 6836-5370

Hinoki Japanese Dining Tel. 6536-7746

SUSHI TEI Tel. 6235-1771 / 6334-7887

Azmaya Tel. 6737-6863

Ikyu Japanese Restaurant Tel. 6223-9003

Takumi Tel. 6271-7414

CHIKUYOTEI Tel. 6825-1064

Ito-Kacho Tel. 6836-0111

Tampopo Grand and Tampopo Tel. 6735-2959 / 6338-3186

E.pachi Tel. 6535-1869

Ki-sho Tel. 6733-5251

Ten Tel. 6543-6507

Ebizo Tel. 6887-5521

Kumo Japanese Kaiseki Restaurant Tel. 6225-8433

Teppei Japanese Restaurant Tel. 6222-7363

EN Grill & Bar Tel. 6732-6863

KURIYA DINING Tel. 6736-0888

Tomi Sushi Tel. 6333-4633 / 6255-2355

En Japanese Dining Bar Tel. 6735-2212 / 6468-5710

Kuro Kin Japanese Dining Tel. 6462-1213

Tel. 6634-1411

Fat Cow Tel. 6735-0308

Mikuni Tel. 6431-6156

Wasabi Bistro Tel. 6885-3091

Gyu-Kaku Tel. 6333-4001 / 6466-4001

Nadaman Japanese Restaurant Tel. 6213-4571

Yakinikutei Ao-chan Tel. 6735-6457

HACHI RESTAURANT Tel. 6734-9622

Nagomi Tel. 6732-4300

Yamagawa Restaurant Tel. 6299-1175

HAN Cuisine Of Naniwa Tel. 6336-2466

Nakasei Sushi Restaurant Tel. 6836-5325

Zen Japanese Cuisine Tel. 6732-3110

Hanayoshi Restaurant Tel. 6225-5567

NIJI JAPANESE RESTAURANT Tel. 6737-2558

Hashi Japanese Restaurant Tel. 6327-8414

Sansui Sumiyaki & Bar Tel. 6423-1555

Tel. 6836-2529

Tokyo

Wagyu BBQ Restaurant Magosaburou

Retailers & Distributors ADiRECT Singapore Pte Ltd http://meatlovers.com.sg/ Isetan (Singapore) Limited www.isetan.com.sg

Daiwa Fine Products (S) Pte Ltd www.zennoh-wagyu.com K & J Butchery http://knjbutchery.com/

Giorgio Ferrari Pte Ltd http://giorgio-ferrari.com/ MEIDI-YA Singapore Co (Pte) Ltd. www.meidi-ya.com.sg

Privilege Barbecues www.p-bbq.com WAttention Singapore

THE APPEALS OF

WAGYU

YAKINIKUTEI AREA:

AO-CHAN

¦ 焼肉亭青ちゃん

SOMERSET

Tel. 6735-6457 100 Orchard Road, #02-22/26 Concorde Hotel and Shopping Mall Mon-Fri 12pm-2:30pm 6pm-11pm Sat/Sun/PH 3pm-10:30pm

Heat up the Grill with Superior Kagoshima So-Ho Wagyu Beef What makes this brightly lit restaurant in Concorde Hotel unusual is not that it specializes in traditional Japanese barbeque, but because it offers rare cuts from the famous Kuroushi (black-haired) cattle predominantly raised in Soo city on the east of Kagoshima. Raised on rich pastures with special caring methods, this worldclass brand of cattle is renowned for its meltingly tender texture and exceptionally fine marbling. Just pay attention to the meat on the grill before it get snatches away!

Menu Wagyu Special Karubi

$38

Wagyu Assortment

$65

Wagyu-don (Beef Rice Bowl) $16.50 (available at weekday lunch only) Relive the unpretentious pleasures of yakiniku with family, friends and good beer.

HACHI RESTAURANT AREA:

Buta-don (Pork Rice Bowl) & Wagyu-don

¦ 八

ROBERTSON QUAY

Tel. 6734-9622 6 Mohamed Sultan Road Mon-Fri 12pm-2:30pm 6pm-11pm Sat/Sun 6pm-11pm

Besides Omakase, set lunches and "Shokadou Bento" are also available.

Exclusive Omi Wagyu Beef at Leading Omakase Restaurant Menu:

Omakase Lunch $68~ Omakase Dinner $118~ 14

WAttention Singapore

Hachi proudly presents the premium Omi Wagyu, one of the top three prized beef in Japan, on its Omakase menu. With a breeding history dating back to 1590, Omi Wagyu is mostly consumed within Japan and thus considered a rarity in Singapore. The Omakase dishes vary daily, in terms of ingredients used, tastes and cooking styles. As the Omakase lunch starts from $68 and dinner from $118, guests can engage in a true gastronomic experience of Japan at friendly prices.

THE APPEALS OF

WAGYU

CHIKUYOTEI AREA:

SINCE 1851 ¦ 竹葉亭

BUGIS

Tel. 6825-1064 80 Middle Road, InterContinental Hotel, 1st Floor 12pm-2:30pm 6:30pm-10:30pm

Irresistible Kagoshima Aged Wagyu in Steak, Shabu-Shabu and Sukiyaki Nestled in the quiet corner of a five-star hotel, Chikuyotei is best known as a traditional fine dining restaurant specializing in Tokyo-style unagi (freshwater eel) and Kaiseki courses. Owned and operated by the world-famous Chikuyotei group, which awarded with multiple culinary prizes including the Michelin star, it offers an authentic Japanese fare. Apart from unagi, their other signature ingredient is the Kagoshima Wagyu, which is directly imported by the restaurant from Kagoshima prefecture. As the beautifully marbled beef is very tender and melts in the mouth, it’s not only ideal for steak but also amazing in shabu-shabu or sukiyaki.

Menu:

Kagoshima Aged Wagyu Special

Mouthwatering Wagyu Shabu-shabu

・Lava Stone Grill Set Lunch ・Tenderloin Steak Set Lunch ・Sirloin Steak Course ・Ribeye Shabu-shabu Course ・Ribeye Sukiyaki Course

fr $78 fr $88

$178 $168 $168

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THE APPEALS OF

WAGYU

HASHI JAPANESE RESTAURANT AREA:

¦ 箸

OUTRAM PARK

Tel. 6327-8414 48 Bukit Pasoh Road Mon-Fri 12pm-3pm 6pm-11pm Sat 6pm-11pm Closed on Sundays

Healthy Iwate Wagyu in Contemporary Fine-Dining Space Spearheaded by renowned chef Tadashi Takahashi, this stylish restaurant in a conservative shophouse serves traditional Kyoto kaiseki cuisine and a 150g A3-grade wagyu ($98++) from Iwate. Unlike their usual black-haired counterparts, those reddish-brown wagyu cattle from Iwate are highly muscular and low in fat. Yet the taste is not compromised as the meat is carefully prepared to elicit its natural sweetness. Together with an experienced sushi chef and lady sommelier, Hashi is set to revolutionize your dining experience.

Menu Kaiseki 5 Course $98 Sushi Kaiseki 5 Course $128 Chef's Omakase $180~ Return to the roots of Japanese cuisine with fresh seasonal ingredients

MITSUBISHI ELECTRIC ASIA PTE LTD

Interior

¦ 三菱

www.mitsubishielectric.com.sg

World's First 24/7 Vitamin-Preserving Home Refrigerator Incorporating various unique ergonomic, food preservaConventional Way tion, hygiene-conscious and energy-efficient technologies, the latest model comes with Vegetables stay two superb cooling features. crisp and fresh when oxidation Besides the "Super Cool and discoloration Freezing" function, the "Hot are prevented. Freezing" feature allows users to place hot food directly into the freezer. The Blue LED sensor detects the hot food Slice the froand the twin damper air flow zen beef easily without having the control directs cold air to the need to thaw! food from separate air outlets. Mitsubishi refrigerators assure Mitsubitshi Way that your food is being stored By freezing the water molecules of the ingreat the optimum temperature dients instantly, the "Super Cool Freezing" function not only preserves the original flavor for longer lasting freshness. and nutrition, but also allows you to use the frozen ingredients anytime you like! It's the ideal refrigerator to have in every home.

WAttention Singapore

Fresher Meat & vegeatable The advanced vegetable compartment is specially designed such that no direct cold air blows onto the contents to retain moisture.

MR-BX52W

Showroom: Tel. 6470-2600 Mitsubishi Electric Building 307 Alexandra Road Tel. 6473-2308 Mon-Fri 8:30am-5:30pm Sat-Sun 10am-6pm Closed on Public Holidays

Premium Tastes of 岐阜のプレミアムな味覚

Fuyugaki &

Kahougaki Plenty of fruits are grown in Gifu, including peaches, pears and persimmons. Among these, the premium persimmon called Fuyugaki is the most popular with its amazingly sweet and juicy taste. It is regarded as the queen of autumn fruits; its size and bright orange color make it look appealing.

Gifu

There is also a very special persimmon called Kahougaki. Originally branded by Gifu prefecture, only very high quality Fuyugaki persimmons are approved to bear the name. Kahougaki should weigh over 350g and have more than 18 units of sugar content as well as a bright red-colored skin. The fruit is so precious and rare, it can only be found in one out of a thousand Fuyugaki persimmons. Kahougaki

ro Winne

rize P t s e B al nation in the ion mpetit beef co

Hida Beef Hida beef (Hida-gyu) is known as one of the finest varieties of Wagyu beef. The fresh spring water and clean mountain air of the Hida region in Gifu Prefecture is especially suited for raising cattle. The natural surroundings, paired with the love and attention given to every animal, help to create this outstanding beef. Its melt-on-the-tongue ﬂavor and extraordinary tenderness make Hida beef a work of art. Being the winner of best prize in the national beef competition, Hida beef is your must-try! 岐阜県農林水産物輸出促進協議会

WAttention Singapore 17 Gifu Prefecture Agricultural, Forestry and Fisheries Export Promotion Council

WAttention Singapore staff shares

Different ways to eat Wagyu Now that you know all about Wagyu and where to find them in Singapore, we would also like to share with you our favorite Wagyu dishes - be it home-cooked or from the restaurants! Follow us into the world of Wagyu!

THE GOOD TASTE OF WAGYU AND ITS FUNCTIONALITY

Why does Wagyu taste good? There are aromas and textures that are unique to Wagyu, - the elements of umami, or the savory body that is locked inside the beef, and cooking methods that enhance these merits.

©JA Saga

Miyoko (Sales) loves Seiro Mushi 3 This dish get its name from Seiro, a traditional Japanese bamboo basket where the beef is steamed (mushi).

Yuki (Sales) loves Gyu Niku-jyaga 6 Especially those made by my mom, as this is a typical Japanese family dish.

Takako (Editor) likes Beef Tataki 7 Slightly seared on the outside and left raw on the inside, served with a squeezed of citrus. Marvelous!!

Ayako (Editor) favors Hamburger Steak 9 This hamburger patty-like dish that is juicy and topped with Oroshi Daikon (grated radish) is simply irresistible for me.

Yan Qiao (Designer) picked Gyu-tan 10 The best part of Yaki-niku for me. Gyutan literally refers to the cow's tongue!

Yvonne (Designer) picked Gyu-don 12 It may be common but you'll never get tired of it.

Captions

Beef Tataki •

WAttention Singapore

Shabu-shabu • Beef Sushi • Stir Fried Beef with Green Pepper •

Seiro Mushi • Beef Steak • Yakiniku • Niku-jyaga • Teriyaki Hamburger Steak • Gyu Tan • Miso-marinated Beef •

Gyu-don

WAttention Singapore

Oishii Japan 2013

Presents the Best of Japanese F&B Opening hours Trade: 17 and 18 October 2013, 10am-6pm Public: 19 October 2013, 11am-5:30pm

Some 230 exhibitors from 26 prefectures showcase classic foods, innovative products, and share business knowledge. Oishii Japan, ASEAN’s first and largest dedicated showcase on Japanese food and beverage products, returns following its successful debut last year. To be held from 17 to 19 October 2013 at Suntec Singapore, the exhibition aims to connect local and regional F&B trade professionals with the latest and the best of Japan’s F&B industry. The showcase is organized by Oishii Japan Executive

Committee with the aim of promoting Japanese cuisine abroad. Oishii Japan consists of three core areas: classic foods, innovative products, and the Japanese F&B business. Visitors can explore business opportunities with some 230 exhibitors from 26 prefectures, or just be inspired by signature Japanese F&B products such as beef, sauces, condiments, noodles, utensils and tableware as well as F&B equipment.

Admission Trade: Complimentary admission to trade visitors who register online at www.oishii-world.com by 11 October.

17(Thu)-19(Sat) October 2013 Trade: 10am-6pm (17-18 October) Public: 11am-5:30pm (19 October)

G et

Qua

Free n e Roamm famous

Lim it

OISHII JAPAN 2013

it y

Enjoy Signature Noodles Offered by Three Famous Ramen Shops at Oishii Japan!

Ramennts a r e s t au r

Suntec Singapore HALL 401-402 Booth No. L1

Ramen Dining KEISUKE TOKYO Mellow Salt Blue Crab Ramen Ramen in a hearty stock made with blue crab and topped with 2 types of chashu.

Takeda Keisuke Chef http://www.grandcuisine.jp/keisuke/

WAttention Singapore

In this regard, we, the Ministry in charge of food and food industry, feel happy to see Japanese cuisine being loved and praised in Singapore. "Celebrate! Japanese Cuisine and Culture" is to be held with the theme of Food in Singapore from 4 October until 30 November. I hope that all generations of people and all families can enjoy a variety of Japanese cuisine. Among a series of events, we are planning an event of " Cool and Fashionable Sparkling Sake" targeting young people in collaboration with JRunway of Singapore. In addition, during "Japan Food Festival" in Liang Court, there will be an event in which we will serve weekly-changing menus with various Japanese cuisines so that you can enjoy healthy Japanese food. I hope that you can experience the Japanese food and food culture, which will fascinate you more than ever. I also hope that you will visit Japan to experience authentic Japanese cuisine in the near future.

October 2013 Masayuki Yamashita

Director-General of Food Industry Affairs Bureau Ministry of Agriculture, Forestry and Fisheries

TSUJITA

The Specialist of

Dipping Ramen

Winner of several contests including ZAGAT 2013 and TV Champion. Daily long queues for its signature tsukemen are a common sight.

Tsukemen Noodles served plain with a tasty seafood-flavored dipping sauce made from pork-bone soup that is simmered for hours. Tsujita Takehiro Chef http://www.nidaime-tsujita.co.jp/ http://tsujita-la.com/

Bond of Hearts

One of Japan’s most well-known celebrity ramen chefs, Mr Keisuke Takeda, is widely known for his unusual ﬂair of infusing creative elements in the traditional Japanese street noodles.

Today, Japanese restaurants in the world are said to be 55,000 in number, which are more than double than about 10 years ago. The number of Japanese restaurants in Singapore has increased to reach 880 from 180 over the last ﬁve years.

Public: $4 per person. Admission is free for children 12 years and below. Tickets can be purchased at http://oishiijapan.peatix.com For more information, please visit www.oishii-world.com

Oishii Japan presents

Revolutionizing the Traditional Ramen

It is my great pleasure to have an opportunity here in your country Singapore, to introduce Japanese cuisine and gastronomic culture to you through various activities in "Celebrate! Japanese Cuisine and Culture" which includes "Dining Experience", "Oishii Japan 2013" , “Oishii! X JRunway” and "Japan Food Festival".

Forerunner of Japan's Latest Ramen Style As one of the pioneers of Japan's unique ramen business, Chef Tsukada now manages 19 brands and 27 shops in Hong Kong and Japan.

Love Singapore Inspired by the cosmopolitan image of the Singapore city, this noodles is specially created with chicken, seafood and vegetables. Tsukada Kenji Chef http://bond-of-hearts.jp/

まごころ逸品

ONLINE SHOPPING directly from Japan Available at

* with purchases made on the day

まごころ逸品 Facebook Page

Keyword "Magokoro ippin"

"Oishii Japan"

Exhibition tio n

Find us at

17 Oct to 19 Oct 2013 (19 October Open to Public)

Suntec Convention Hall, Singapore Booth B-28

LIKE us on Facebook or register as members on the day to receive a free erasable pen

WAttention Singapore

Sh + t er 20 o 1 pe ee 13 9 O rso ct n o t nl y)

• 5 pairs of Restaurant Vouchers • 10 bottles of Australian Wine • Free ¥1,000points for the next purchases • Dora-yaki cakes and more ...

Scan to access

A chance to get fabulous prizes

magokoro-ippin.jp/scsg/en

br ut in -o g u Fr al t on C O ee i g o lB C (1 to u re lo le th po de a e n m t tin r F ex 17 pti hi i O on p g bi le ct

Specially selected monthly seasonal delicacies are delivered from its place of origin all over Japan to satisfiy your palate. So enjoy this seasonal taste delivered to you!

pl ea se

What?

All Menu

20% Off

Nail Polish $18â&#x2020;&#x2019;$14 Gel Nail $65â&#x2020;&#x2019;$52

*Valid till 31 Dec 2013 *1st-time Customers Only

Nail Salon Asian

Tel. 6733-7265 9 Scotts Road Pacific Plaza #03-16 10am-10pm (Recpt Ends 8pm)

Attention

Nail Salon Asian in Singapore

Gourmands http://gourmand-club.sg/

WAttention Singapore

TOMI

Special Feature vol.7

SUSHI

KANI AIONND MEEBNIU

PROMOT

Nov (Sun) th 7 1 ll ti t) a (S v o N 2nd

Nanban-Ebi $10

Kani Shabu $20

Beni-zuwai $8

Tempura Mori Platter (Ebi & Kani) $23

Winter Harvest of Red Treasures from the Sea of Japan Look no further than home if you are craving for seasonal crustaceans. Delicious Japanese crabs and shrimps are now in season, and there is no better place to sample them at Tomi Sushi. Established in Niigata since 1954, Tomi Sushi is committed to deliver the freshest seafood directly from Niigata Airport to Singapore. For a limited time period, guests can enjoy a range of winter seafood featuring the Benizuwai crab (Red Queen Crabs) and Nanban Ebi (Sweet Shrimps). Just a mouthful of each delicacy is all it takes to realize that they do not really require seasoning of any sort for the meat is juicy and sweet on its own. So keep things simple by going for the ďŹ&#x201A;avorsome pot of Kani Shabu or savor them as sushi made with 100% Niigata Koshihikari grains.

Parco Branch Tel. 6333-4633

Novena Branch Tel. 6255-2355

9 Raffles Boulevard #P3-04 Millenia Walk PARCO Marina Bay Weekdays: 11:30am-3pm 6pm-10:30pm Weekends/PH: 11:30am-3pm 5:30pm-10:30pm

238 Thomson Rd. #02-76/77 Velocity 11:30am-3pm 5:30pm-10pm (L.O. 9:30pm)

www.tomisushi.asia

NEW

3rd outlet at Katong V Hotel

Opens this November! Katong Branch Tel. 6348-7897 30 East Coast Rd. #02-14/15/16 Katong V

WAttention Singapore

OMOTESANDO A SHOWCASE OF TRENDS,GOURMET DELIGHTS, AND CULTURE

Heading toward Meiji Shrine across streets aligned with elm-like zelkova trees, Omotesando is a popular area for taking refreshing walks. Itâ&#x20AC;&#x2122;s also a great place to experience Tokyoâ&#x20AC;&#x2122;s latest fashions, its gourmet offerings, and Japanese culture. To commemorate the second anniversary of WAttention, located on a street corner in Omotesando, here is an introduction to the pleasures that the area has to offer. cards are accepted at Omotesando Hills, Laforet Harajuku & Tokyu Plaza Omotesando/ Harajuku

WAttention Singapore

THREE MALLS in OMOTESANDO YOU DON’T WANT to MISS! Don’t have enough time, but still want to see Omotesando? Then head to Omotesando Hills, Laforet HARAJUKU and Tokyu Plaza Omotesando/ Harajuku. The hottest Tokyo fashions and trends are right here waiting for you!

Lined with zelkova trees on both sides of the street, Omotesando is such a pleasant area that makes you forget you are in the city. From top boutique brands to cafes as well as Japanese style shops, this is the place to see the hottest trends in Tokyo. Take a stroll from the main boulevard to the side streets, and you’ll discover a range of trendy cafes, restaurants, galleries, as well as small boutique shops selling cute original merchandise. With so many attractions, you will need at least one full day to Opened in 2006, Omotesando Hills is a cultural/commercial complex with six floors above the ground and fully enjoy the area. For those short on six underground floors. Its facade extends 250 meters on Omotesando Boulevard, which links Omotesando subway station to Meiji shrine. The complex features more than 100 shops covering a great range of time, here are the must-gos: Omotesando consumer needs, as well as spaces for hosting events. If you have a keen eye for fashion, be sure to check Hills, Laforet HARAJUKU and Tokyu out Omotesando Hills as it is one of the fashion hubs of Tokyo. Apart from shops and restaurants, concierge Plaza Omotesando/Harajuku. You will services are available from Hills Concierge. Admiring its architecture is also recommended. certainly be satisfied even within a few •Hours: Shops 11am-9pm (Sundays till 8pm), Restaurants 11am-11:30pm (Sundays till 10:30pm) Cafes 11am-10:30pm (Sundays till 9:30pm) •Address: 4-12-10 Jingumae, Shibuya-ku hours. In addition, you can enjoy limited•Access: 2 mins walk from Omotesando station on Tokyo Metro Ginza line, Chiyoda line, and time-only illumination Hanzomon line. 3 mins walk from Meiji-jingumae “Harajuku” station on Tokyo Metro Chiyoda line along the streets. This and Fukutoshin line. 7 mins walk from JR Harajuku station. •URL: www.omotesandohills.com year, the streets will be lit up from Nov 28, 2013 to Jan 5, 2014. If you are Omotesando Hills CHRISTMAS 2013 11/6 (WED) - 12/25 (WED) here at the right time, Be enchanted by a 14-metre tall illuminated visual art Christmas Tree. Adding make sure you don’t miss to the festive spirits, an illumination show combining moving images and this joyful moment. music will be playing every 20 minutes. Taken in 2010

OMOTESANDO HILLS

LAFORET HARAJUKU

2 3 Since its opening in 1978, Laforet HARAJUKU has always been at the forefront of fashion. Aiming to reflect contemporary culture by means of fashion, Laforet has played a leading role in transmitting the newest trends to youngsters, in the forms of fashion, music, and dramas. Always packed with the trendiest shops and several limitedtime-only shops, no wonder customers have a pleasant surprise every time they visit Laforet. This is the place to go for the latest fashion!

2014 FUKUBUKURO SALES 1/1 (WED) - 1/3 (FRI) A Japanese New Year custom, Fukubukuro is a bag of random merchandises sold at substantial discount. What’s special about Laforet’s Fukubukuro is that you get to know the contents beforehand so you can choose what you want!

•Hours: 11am-8pm •Address: 1-11-6 Jingumae, Shibuya-ku •Access: 1 min walk from Meijijingumae station on Tokyo Metro Chiyoda line and Fukutoshin line. 5 mins walk from JR Harajuku station. •URL: www.laforet.ne.jp/en

TOKYU PLAZA OMOTESANDO/ HARAJUKU

Tokyu Plaza Omotesando/Harajuku (opened in 2012) is a fashion theme park offering every customer the trendiest fashion. Every time you come here, you will be surprised with new discoveries. The mall features various shops and spaces of fashion and culture from Japan and around the world. On the rooftop, you can take a walk on the terrace and feel the changing seasons in Omohara no Mori.

OMOHARA WHITE CHRISTMAS 11/1 (FRI) - 12/25 (WED) An illumination show will take place on the rooftop OMOHARA Forest from Nov 1st to Dec 25th. Special event featuring snow, as well as limited-time-only sales of Christmas and party items is also worth a visit. *Illumination starts from Nov 5th

•Hours: Shops 11am-9pm, Restaurants 8:30am-11pm •Address: 4-30-3 Jingumae, Shibuya-ku •Access: 1 min walk from Meiji-jingumae station on Tokyo Metro Chiyoda line and Fukutoshin line. 4 mins walk from JR Harajuku station. 7 mins walk from Omotesando station on Tokyo Metro Ginza line, Chiyoda line, and Hanzomon line. •URL: http://omohara.tokyu-plaza.com/en/?link_id=lang_en WAttention Singapore

A hub for the latest trend, Omotesando Hills is a media in itself All sorts of shops, cafes and restaurants, as well as services are available here.

PASS THE BATON West Wing B2F

Pass the baton, the name says it all. You must have some items imbued with personal memories that are hard to say goodbye to. What if these objects of memory are passed on to someone who would cherish them? Like passing the baton to the next person. Or call it New Recycle. That’s the concept behind this modern recycle shop. Goods collected from individuals are affixed with their profiles and stories. There is also a good selection of dead stock items with sense and ingenuity. Facilities include a gallery and a counter for accepting personal item submissions. (Handkerchief on the middle left: 735 yen. Tableware on the middle right: 1,344 yen~)

Opened in 2006, Omotesando Hills is a cultural/commercial complex like no other in the world. It has three underground and three aboveground floors stretching out in a vertical space featuring a spiral slope ramp extending 700 meters long. A variety of cultural events are held at SPACE O, an event space covering an area of around 550 square meters. The environmentally conscious architecture was designed by renowned architect Tadao Ando and has attracted global attention and customers seeking urban lifestyles. Featuring about 100 shops that would satisfy any fashion sensitive customer, Omotesandoo Hills also opened a floor for kids in 2009.

Started from Omotesando in 1983, the cosmetics of shu uemura have become the admiration for women around the world. Especially in the flagship boutique Omotesando Hills shop, the globally praised hair care series are highly riveted. At the special eyebrow care corner, you can receive professional advice and take home the eyebrow mascara for 3,150 yen. The long seller cleansing oil (150 ml) is 2,940. You can also find hair care items (Art of Hair) that are only available at Omotesando Hills (3,885 yen~6,195 yen) •Hours: 11am-9pm (Sundays till 8pm) •TEL: 03-3486-0048 •URL: www.shuuemura.jp/brand/shop/ omotesando 26

WAttention Singapore

cards are accepted at Omotesando Hills

Edition Main Building 2F Gentle lighting, pleasing music, and a whiff of old material combine to soothe your five senses in a modern space offering you a wide selection of original and imported wears and goods. A select shop for true grownups with a playful mentality and enriching lifestyles. (Short coat: 73,500 yen. Leather jacket: 99,750 yen. Long coat: 61,950 yen.)

•Hours: 11am-9pm (Sundays till 8pm) •TEL: 03-3403-8086 •URL: www.edition-jp.com/index.html

YASAIYA・Mei

•Hours: 11am-9pm (Sundays till 8pm) •TEL: 03-6447-0707 •URL: www.pass-the-baton.com

shu uemura

OMOTE SANDO HILLS

Main Building 3F

West Wing 1F

Aiming to treat customers with cuisines containing genuine flavors, chef Akira Watanabe has traveled all around Japan to learn and find ingredients that will make you say: “Wow, these tastes like really fresh vegetables”. Surely your body and soul will be energized upon tasting these fresh vegetables grown by local farmers. Farmers’ Bagna càuda for two people (top left): 1,600 yen. Mr. Watanabe really loves vegetables (top right). Fresh vegetables delivered from contract farms all over Japan every morning (middle). •Hours: Mon-Sat 11am-11:30pm (L.O. 10:30pm) Sun 11am-10:30pm (L.O. 9:30pm) (day) •TEL: 03-5785-0606 •URL: http://eat-walk.com/mei/

35 years together with a history of fashion Want to know what’s hot in the edgy world of fashion? Then come over to Laforet HARAJUKU. Be sure to check out the limited-time-only shops and events.

CAFE CREPE

Almost anyone coming to the town would have tried the crepes at CAFE CREPE once or twice. The crepe shop has been here since 1977, one year before Laforet HARAJUKU opened. There are about 100 types of crepes (250~750 yen). The most popular is the Banana Choco Whip Cream (as in the photo, 390 yen). CAFE CREPE also has Chicken Cobb Salad (580 yen) and Avocado Shrimp Salad (580 yen), which gives you some good options for lunch. The shop also has seasonal menus, and frozen items (from 450 yen) are popular in summer. •Hours: 11am-9:30pm •TEL: 03-3497-0030 •URL: www.cafe-crepe.co.jp

WALL

Standing at the corner of an intersection, Laforet HARAJUKU has been the bellwether of young fashion and at the center of the latest edgy fashion for more than 35 years. There are more than 120 shops scattered from B1F to 5F, covering a great range of cafés/restaurants, fashion, jewelry, beauty and CD shops. Its multipurpose hall, which stages art, music, photography or anything that has to do with fashion, from a unique and original perspective under the concept of Fashion reflects contemporary culture, never ceases to drive attention. That explains why Laforet is always at the fashion forefront. Not only are English speaking staff available, there are Chinese and Korean speaking staff as well.

LAFORET HARAJUKU

1F cards are accepted at Laforet Harajuku

mercibeaucoup, 2F Wow, how adorable! Yet, funny at the same time. You can’t help but smile as soon as you enter the store mercibeaucoup. This is because of its concept: Neat and proper, with some fun, having something to say, but never putting on airs. At mercibeaucoup, the collections reflect the staffs’ mindset of cherishing the precious feeling of appreciation. That’s why a mercibeaucoup garment can bring out a wearer’s originality and modest individuality. An assortment of fancy pieces is sure to catch your attention. •Hours: 11am-8pm •TEL: 03-6447-2276 •URL: www.mercibeaucoup.jp

WALL is a hub of street fashion. It is fair to say its mind refreshing and energetic collection will pique your intellectual curiosity. Presenting the concept of Tokyo using people, products, and space, WALL has a large selection of one-of-a kind pieces, including new brands such as Pfutze and Charine. Pfutze features silver and gold jewelry designed by Yasutaka Kita and Ayako Kaku using nature as the motif. Charine sells accessories made by the husband and wife of Yuichi Inmaru and Akiko Inmaru, using empty shells of ocean life. Don’t forget to check them out! •Hours: 11am-8pm •TEL: 03-5411-2704 •URL: www.hpfrance.com/En/Shop/Brand/wall.html

WAttention Singapore

Fashion themed park featuring the latest trends Many shops here are new in Japan or even in the whole world. You simply don’t have enough time to see them all! When you get tired of shopping, refresh yourself in the greenery of Omohara no Mori.

OMOHARA Cafe 3F HUMOR SHOP by A-net 4F

A Tokyu Plaza Omotesando/Harajuku original shop. Original drinks start from 300 yen and sweets from 180 yen. Not only are there special menus collaborated with brands, but routine menus change from season to season as well. Fancy treats await you any time. •Hours: 11am-9pm •TEL: 03-5785-2233 •URL: www.transit-web.com/shop/omohara-cafe

TOKYU PLAZA OMOTESANDO/ HARAJUKU

Web retailer HUMOR’s first brick-and-mortar store. the newest fashion items from Japan and abroad are brought in even before you know it, so this is the place to find the trendiest fashion. New technology and services such as AR (augmented reality) and O2O are applied to give customers a whole new shopping experience. You simply cannot help but buying! Get a glass for yourself and kids (998 yen each)! •Hours: 11am-9pm •TEL: 03-6438-9315 •URL: www.a-net.com

The SHEL'TTER TOKYO

Since its opening in 2012, Tokyu Plaza Omotesando/Harajuku has been providing the latest information on culture and lifestyle. Numerous shops here are new in the world or new in Japan, proving its status as a premium fashion mall. Here you can fi nd the latest fashion in select stores and take a rest in relaxing cafes. But the highlight is the rooftop Omohara no Mori. The mall’s location at an intersection gave this rooftop garden a perfect view and spacious room for the trees to grow high up to the sky. It makes you forget you are in the middle of a metropolis. There are also seasonal beer terraces and illuminations.

B1F-2F cards are accepted at Tokyu Plaza Omotesando/Harajuku

choosy chu

Tons of brands, each with its own characteristics, are waiting for you in the spacious sales floors stretching from B1F to 2F. As soon as you step inside, you will feel as if you have wandered into an up-side down treasure box full of exciting items. No wonder you’ll be thrilled shopping in a space that reminds you of a renovated old warehouse. Not only fashion items but also daily life goods are available. This is truly a global flagship store satisfying all your needs. Shirt held by the staff: 6,930 yen. Jeans: 15,540 yen. Shoes: 12,390 yen

A very popular shop among teenagers and twenty something girls because anything they want can always be found here. The place is filled with natural and cute items. Its concept is not only about being pretty, but true to yourself as well. An enchanting original bag may likely be sold out the next time unless you buy it at that moment. Clothes and pieces that everyone may dream of are selected by keen staff members from around 40 brands, according to customers’ taste. Bag held by the staff: 2,940 yen (Key holder separately available), T-shirt with prints of Disney characters: 4,725 yen •Hours: 11am-9pm •TEL: 03-3470-2450 •URL: www.choosychu.com/index.html

•Hours: 11am-9pm •TEL: 03-6730-9191 •URL: www.theshelttertokyo.com

WAttention Singapore

Finding the very essence of Wa in Omotesando! Edgy fashion and boutique brands. Elegant cafes and restaurants. Omotesando may seem western at first sight, but in fact there are many hidden spots reminding you of Wa, the Japanese spirit.

2 1

What is your defi ning image of Wa? Wa is an important term in Japanese culture meaning harmony with nature, peace and even Japanese culture itself. Then how is Wa related to shops and merchandises? As suggested by WAttention, genuineness is the basic standard. Be it design, material, or quality, everything should be genuinely coming from the hands of professional craftsmen, or be inherited from history. Moreover, the items are not only for appreciation but also functional in daily life, also known as the beauty in utilitarian items in Japanese culture. In this corner, the WAttention editorial staff will recommend several shops and items of Wa that we’d rather keep as secret. Find Wa of your own, and enjoy it with your five senses.

A. Oriental Bazaar 3

A long-established gift shop selling kimonos, T-shirts, crafts, dolls, furniture and even antiques. You can find any traditional Japanese souvenir here. •Hours: 10am-7pm (Closed on Thursdays) •Address: 5-9-13, Jingumae, Shibuya-ku •TEL: 03-3400-3933 •Access: 4 mins walk from A1 Exit of Omotesando station •URL: www.orientalbazaar.co.jp/en/index.html

B. Shoyeido Aoyama Store With a long history, incense has become a part of life in Japan. Shoyeido Aoyama Store offers a variety of traditional Japanese incense, scenting your living space pleasantly. 6 5

•Hours: 10am-7pm (Closed on Wednesdays) •Address: 2F Pinevillage, 5-47-13 Jingumae, Shibuya-ku •TEL: 03-5774-4406 •Access: 5 mins walk from B2 Exit of Omotesando station •URL: www.shoyeido.co.jp/english

C. Hasegawa Saketen Omotesando Hills A sophisticated liquor shop specializing in sake and other alcoholic drinks made in Japan. You can ask for advice on your choice and tasting is available at a cost at the bar counter. •Hours: 11am-9pm (Sundays till 8pm) •Address: 3F Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku •TEL: 03-5785-0833 •Access: 2 mins walk from A2 Exit of Omotesando station •URL: www.hasegawasaketen.com/english/index.html

D. J-period J-PERIOD is an interior brand that embodies a new Japanese style, infusing traditional philosophy and urban modernism. •Hours: 10am-9pm (Sundays till 8pm) •Address: B2F Omotesando Hills, 4-12-10 Jingumae, Shibuya-ku •TEL: 03-6439-1611 •Access: 5 mins walk from B2 Exit of Omotesando station •URL: www.j-period.com/en 9

JIKAN STYLE is a specialty shop for tenugui facecloth and furoshiki wrapping cloth, and they also have a lovely pouch like this. See P18 2 A T shirt with a print of a crane and a sea bream that are thought to bring good fortune in Japan. A 3 Kyusu tea pots are essential to Japanese tea. There are tea pots as stylish as this. D 4 Kokeshi is a type of traditional Japanese doll. A 5 Mini-bottle sake with handsome labels make perfect souvenirs. C 6 An adorable bonsai plant in the shape of a hedgehog. D 7 First time putting on a kimono? How about trying a modern pattern? E 8 With these replicas of Japanese swords, you can feel like a samurai warrior. A 9 You can enjoy a variety of sake in these beautiful kiriko faceted glasses. C 10 A sachet to adorn your room with a refreshing smell. Featuring a neat Japanese feeling. B 1

E. SHITO HISAYO Known to the world as a unique kimono designer, Hisayo Shito presents stylish lady’s and men’s kimonos with sharp designs that fit urban lifestyles. •Hours: 12pm-8pm (Closed on Tuesdays) •Address: 1F Homuratomoi building, 5-46-7 Jingumae, Shibuya-ku •TEL: 03-3406-7484 •Access: 4 mins walk from B2 Exit of Omotesando station •URL: http://shito-hisayo.jp/main.html (Japanese only) WAttention Singapore

The New Joy of Decorating Calligraphy Enjoying calligraphy works by master Japanese calligraphers as an art form for decorating “space”. One-of-a-kind interior art. It all begins with Carré MOJI.

Glorious/Floral, Kei Shimizu Size: 70 x 70 cm, 260,000 yen

To enjoy/Pleasant, Kei Shimizu Size: 35 x 45 cm, 80,000 yen

To fly, Gen Miyamura, Size: 132 x 177 cm, 600,000 yen

Landscape Madoka Yokoyama Size: 43 x 55 cm, 120,000 yen

Wind Gen Miyamura Size: 35 x 45 cm, 80,000 yen A rainbow, Kei Shimizu Size: 18 x 68 cm, 110,000 yen

Carré MOJI works are an expression of the ultimate artistic beauty of calligraphy that has been adopted as interior art. Twelve dedicated calligraphers have been selected from among the thousands who practice the trade, and each has their own unique world of art, which comprises not only exceptional works in themselves but also serves to stimulate the sensitivities of the observer from the meanings that are originally encompassed in the words that they depict. Dedicated designers interpret the intent of the calligraphers and prepare original bindings for each and every single work. 30

WAttention Singapore

These are, quite simply, “calligraphy that cry out to be decorated as works of interior design”. They vary from kanji characters and kana to English letters and even sumie paintings. Enchant your heart with the “colors” of black and come and meet the work that perfectly matches your sensitivities. The Carré MOJI pieces may be made to order in letters or words of the French or Arabic languages, and names may also be interpreted in kanji character. The marriage of “Carré”, which stands for a pleasant courtyard in French, and “Moji”, or words or characters, creates, true to their meaning, “pleasant space with words”.

Carré MOJI Hours: 11:30am-7pm (Closed on Sundays) Address: 5-11-14 3F Minami-Aoyama, Minato-ku, Tokyo URL: www.carremoji.jp/en/index.html

A Taste of Stylish, Fashionable, and Utilitarian Japanese Fabrics Japan’s concept of “beauty in utilitarian items” refers to its furoshiki and tenugui, single sheets of fabric that can be interchanged for the purposes of fashion, use as a standalone item, or for packing things. JIKAN STYLE offers a wide array of these appealing beauties. The tradition that Japan proudly presents to the world has been persevered and passed down over the years with care. JIKAN STYLE had been established in just such a spirit, hoping to carry forward into the future the treasures that have been inherited from our forefathers. Chusen, a method of dying patterns onto fabrics beautifully without front or back sides, has today become a precious technique. It is this technique, not possible in mass production, that is employed in creating each and every single fabric sold at JIKAN STYLE. The diverse designs and the various colors are in tune with the seasons and events of the year, are available in Japanese and western styles, and the materials range from soft gauze gentle enough for babies to crisp cotton. The color hues settle down with use and become even more comfortable to the touch. With various sizes available, from small to large, depending on the intended use, the staff at JIKAN STYLE await your visit with a regular lineup of seven hundred items.

JIKAN STYLE Flagship store Hours: 11am-8pm Address: 5-11-11-2F Jingumae, Shibuya-ku Marunouichi shop Hours: 10am-7pm Address: B1 Palace Building, 1-1-1 Marunouchi, Chiyoda-ku URL: http://jikan-style.jp

An example of our recommendation for autumn 2013. Prices start at 1,050 yen.

Handle for a ladies’ righthanded purse, 420 yen

Handle for a ladies’ lefthanded purse, 3,780 yen

“It’s the ultimate eco bag, made on the spot with your favorite fabrics. It doesn’t take up space and it’s very convenient. I like to tie two tenugui together and use then as a wide, unique scarf,” shop manager Chiharu Kodera remarked.

A wide variety to choose from, ranging from classic patterns to modern styles. Due to its large size, the furoshiki can be used conveniently in different ways. Prices start at 2,100 yen. Get a ceremonial mizuhiki cord on top of the regular packaging for an additional 150 yen.

“Although the tenugui is thin, it’s big and perfect for a guy who perspires a lot. Show just a part of the fabric from your pants pocket for a trendy style,” suggests Motohiro Miyamoto, who serves as director at JIKAN STYLE.

This kind of packaging is sure to touch the recipient of your gift. Our staff will show you how to do the wrapping free of charge.

Traditional Japanese designs are particularly popular among foreign customers. Prices start at 1,050 yen.

The style for wrapping a bottle of wine is everyone’s favorite.

WAttention Singapore

Sashimi of chef's recommendation

KUMO

JAPANESE KAISEKI RESTAURANT

é&#x203A;˛ Grilled US Rib eye

Choya Jelly

Experience the Diversity of Kaiseki Cuisine, an Enchanting Epicurean Adventure Awaits You Inspired by wild forests of Japan, the restaurant ambience features natural elements that complement the traditional Japanese school of Kaiseki cuisine. A talented Japanese chef, Nobuaki Hirohashi, a maestro of Kaiseki with more than 20 years of culinary experience in Japan, who presents an art of gastronomy that balances the taste, texture, appearance and colors of food, uses only fresh and seasonal ingredients to enhance ďŹ&#x201A;avors.

Kumo Japanese Kaiseki Restaurant | 12 Gopeng St. #01-58 Icon Village Tel. 6225-8433 Mon-Sat 12pm-2:30pm 6pm-10:30pm www.kumokaiseki.com.sg

*Menus and prices subject to change without notice. *Tax and service charge are not included in prices.

EXECUTIVE CHEF NOBUAKI HIROHASHI

Lunch Lunch Kaiseki Wagyu Amiyaki Lunch Set Tokusen Kumo Bento

$78+ $78+ $38+

Dinner Kumo Kaiseki Autumn Omakase Kaiseki

$98+ $168+/198+

リャンコートの明治屋内にある回転寿司「活けいけ丸」

Ryoshi Sushi IKEIKEMARU 祝一周 1st ANNIVERSARY 年 CELEBRATION @ Liang Court, MEIDI-YA floor

Special Promotion Only

10 0

This special offer is equivalent to 1 Black Plate (u.p.$6.80)

sets per day

10piece Sushi Set

$6.80 ONLY ※ Incl.Miso Soup and Salad

Mon

※ Excl.GST and service charge

11 to Sun 24 November

Sushi normally cost $1.80 to $6.80 per plate. Now you can enjoy 10 pieces of Sushi at $6.80 !

Get

1st Anniversary

$50

voucher

Loyalty Card

Spend every $50 and get a stamp. After collecting 10 stamps, a $50 voucher will be rewarded.* Redemption of voucher must be

Fri 1 November to Fri 31 January

3 months only

exchanged from 1 February till 28 February 2014

IKEIKEMARU

Two New Outlets

rV all

ea uA

ge R

Clarke Quay

Mon-Sun: 11:00 - 22:30(L.O.22:00)

Sin

of IKEIKEMARU Group are coming soon!

nc me

Tel: 6337-1022

Cle

Liang Court Basement 1

177 River Valley Rd,

★ End of November at Robertson Quay ★ Early December at Jurong WAttention Singapore East 33

event & information

Nov

8 10

Nov

up coming

11 Learn How to Stay Young with Makeover Demonstration Leading hair maestro Mr. Shunji Matsuo will host the Makeover Magic hair show. The event celebrates the gracefulness of age and gives women the opportunity to look and feel good. Featuring models age from 50 years old, Mr. Shunji Matsuo will be showcasing spectacular wigs, exquisite headpieces and stylish makeup trends.

Makeover Magic by Shunji Matsuo| Price: Free Admission (By Reservation Only) Nov 11 (Mon) 6:30pm Japanese Association Auditorium, 120 Adam Road RSVP to may.shunjimatsuo@gmail.com by Nov 1(Fri). www.shunjimatsuo.com.sg

Octto4 Nov 30

Celebrate! Japanese Cuisine and Culture

Major milestone for the regional Japanese Popular Culture Festival Anime Festival Asia 2013 will be returning to Singapore from November 8 to 10, 2013 at Suntec Singapore Convention and Exhibition Centre. The region’s premium 3 day festival on Japanese Popular Culture features an exciting array of Japanese entertainment, anime-related content, merchandises and activities that excite all Japanese pop culture enthusiasts. Anime Festival Asia 2013 | Nov 8 (Fri) to 10 (Sun) Suntec Singapore Convention & Exhibition Centre Enquiry/Ticketing: www.animefestival.asia/afa13

Open Oct

Taste the Best of Japanese Ingredients with Special Japanese Menus

Muji Singapore Opens New Outlet at 313 Somerset

During this culinary promotion with two cycles, 25 renowned Japanese restaurants islandwide will serve a delicious menu consisting of their highly-raved specialty dishes for diners’ gastronomic pleasure. From October 4 to19, accumulate two loyalty stamps when you dine at any twenty-five participating restaurants and gain complimentary entry to the Oishii Japan 2013 exhibition.

Japan’s minimalist brand, Muji, launches its latest store right in the heart of Orchard Road. Be inspired by new furnishings from Japan and the First Stamp Table where customers can use it with any purchase of any notebook or stationery items. For the line-up of exciting opening promotions, visit Muji’s facebook for more details.

Oishii Dining Experience Promotion Dates First Course: Oct 4 (Fri) to 19 (Sat) Second Course: Oct 20 (Sun) to Nov 30 (Sat) For details: http://oishii-experience.com/

MUJI | 313 Somerset #B2-38-41/47-49 313 Orchard Road 10am-10pm www.muji.com.sg www.fb.com/muji.sg

ono it ional K im d a r T g in v a We ear ful Magic W ti u a e B to in

PATCH MAGIC www.patchmagicsingapore.com 390 Orchard Road #B1-11 Palais Renaissance Tel. 6235-7710 Mon-Sat 10:30am-6:30pm Closed on Sundays & PH

WAttention Singapore

t r o p e R t n e v 31 August 2013 (Sat)

Presents

Live Zen-Noh Wagyu Cooking and Tasting

he LIVE Wagyu Beef Cooking and Tasting event at La Galerie De Dietrich with Chef Tadashi Takahashi gave participants the opportunity to learn how to cook Wagyu beef in the comfort of their own kitchens. Participants were treated to Chef Takahashi’s demonstration of simple, easy-to-cook recipes that did not require any fancy ingredients—Wagyu beef tataki style with ponzu sauce, beef sirloin steak, and beef chuck gyudon. Though simple, it was remarkably delicious. The star of the show was the Grade A4 Wagyu beef. And it really does live up to all that you’d expect of Wagyu beef and more. The thinly sliced pieces of beef tataki, lightly seared were cooked to rich, velvety perfection and the melt-in-yourmouth sirloin steak was absolute heaven as you experienced the burst of flavours from the juicy and succulent beef. The beef chuck gyudon, with its lighter taste and tender pieces of beef, was the perfect comfort food.

Beef

Part of the fun came from the friendly and approachable, Chef Takahashi. Engaging and entertaining, he provided the answers to various culinary questions asked by participants, while sharing many culinary and cooking tips with everyone present. Participants also had a lot of fun grinding Wasabi root on a small plate and were allowed to take those as souvenirs. They were also invited to try four different types of Sake, which accompanied the various Wagyu dishes. Just before they left, participants took parting snapshots with the chef and were given more beef tataki to enjoy at home. All the participants enjoyed the event and found the intimate and informal atmosphere in the Dietrich kitchen a wonderful experience. Delicious Wagyu, smooth Sake and priceless interaction with a famous chef, now who could say ‘no’ to such gastronomic delight?

LEARNING TIME

Sharing valuable cooking tips with all participants is one of the most exciting highlights of the day

TASTING TIME

For full report, please check www.wattention.com/?p=17788

TODAY’S 3 DISHES

Wagyu beef tataki style with ponzu sauce 和牛タタキ

Beef Sirloin Steak

和牛サーロインステーキ

End of Year Promotion! Visit our

for detail

Contented faces of the participants give the best conclusion to the event

Beef chuck Gyudon 和牛丼

TOP QUALITY JAPANESE “ZEN-NOH Wagyu“ beef is now available in Singapore!

➡ ➡ ➡

You can buy at

www.zennoh-wagyu.com

National Federation of Agricultural Cooperative Associations (ZEN-NOH)

Daiwa Fine Products (S) Pte Ltd

Official distributor of Zen-noh Wagyu in Singapore 30 Toh Guan Road (ODC Building), #08-09, Singapore 608840 Tel: 6665-3910 Fax: 6665-0722 Email: daiwafp@singnet.com.sg

WAttention Singapore

Find Your Own Exotic Experiences in

Tokyo and Kanagawa

Explore the Old Tokyo Neighborhoods

OTA・大田

[www.o-2.jp/english/index.html]

It’s interesting to see the everyday life of ordinary Japanese people living in atmospheric old neighborhoods like Ota, Shinagawa and Taito cities. From historical residential area to lively yet retro downtowns, enjoy a casual stroll along the pleasant streets among local people.

SHINAGAWA ・品川

[www.sinakan.jp/english/index.html]

Tokyo’s Retro Gateway, the Home of Haneda Airport

Mix of Historical Atmosphere and Vibrant People

IKEGAMI HONMONJI・

TOGOSHI GINZA SHOP-

池上本門寺

PING STREET・戸越銀座

The main temple of the Nichiren sect of Buddhism, Ikegami Honmonji is a place of relief with serene surroundings, as well as a symbol of Ikegami area. The area as well as the grounds of the temple are good for strolling. Also you can immerse yourself in a traditional quiet atmosphere. When you feel like taking a rest, try the famous local sweet, Kuzumochi. It is a traditional Japanese dessert and is sold in many old shops around the temple.

Walk through the longest shopping street in Tokyo! Along the 1.3 km stretch you’ll find 400 shops covering a wide range of purpose. Croquette is a famous snack for eating while walking here. Now there are 21 shops offering different kinds of croquettes! The mascot of the street, Gin-chan greets you all over the place. 10 mins walk from Ikegami Station on Tokyu Ikegami line http://honmonji.jp/foreign/en.html

Access: URL:

OTA WHOLESALE MARKET・

YAKATABUNE (HOUSEBOAT) ・

大田市場

屋形船

Open to the public from 5:00 to 15:00, Ota Market is the largest wholesale market of vegetables, fruits and flowers in Japan. Be there to see the exciting morning auction sessions! There is also a walkway for tourist.

Enjoy the magnificent night view of Tokyo Bay while dining on Japanese cuisine such as sashimi and freshly-fried tempura. It’s like a floating restaurant. There are not only chartered but also shared cruises (called noriai), so you can book as a small group.

Access: 20 mins walk from Ryutsu Center station on Tokyo Monorail URL: www.shĳou.metro.tokyo.jp/info/03.html (Japanese only)

TAITO・台東

Right next to Togoshi-Ginza station on Tokyu Ikegami line URL: www.togoshiginza.jp/ (Japanese only)

Access:

[Funasei ・船清] Address: 1-16-8 Kita-Shinagawa, Shinagawa-ku Access: 13 mins walk from Shinagawa station on JR and Keikyu line URL: www.funasei.com/fsei_english.htm

[www.city.taito.lg.jp/index/bunka_kanko/]

Feel the Hustle and Bustle of Old Tokyo SENSO-JI AND NAKAMISE STREET・浅草寺仲見世通り

Access: 5

mins walk from Asakusa station URL: www.senso-ji.jp/about/index_e.html

WAttention Singapore

Japan’s oldest Buddhist temple for common people has attracted visitors from home and abroad for almost 1,400 years. The Kaminarimon gate featuring a huge red lantern is the symbol of Asakusa. Check out the vibrant Nakamise street leading to the temple and find a variety of traditional Japanese souvenirs here.

ENJOY

TEMPURA HERE!

Let yourself get lured in by the smell of sesame-seed oil. Opened in 1946, this famous traditional style tempura restaurant offers typical crispy tempura dish and delicious tempura rice bowl at reasonable prices.

[Aoi-marushin・葵丸進] Hours: 11:00-21:00 (L.O. 20:00) Address: 1-4-4 Asakusa, Taito-ku

Access: 5 mins walk from Asakusa station

URL: www.aoi-marushin.co.jp/top.html

Shibuya, Shinjuku, Ginza…many of you may have visited those popular sightseeing staples in Tokyo. However, there are a lot more fascinating destinations with easy access from the city center waiting to be uncovered. How about visiting those hidden gems in your next trip? Lose Track of Time in Yokohama and Kawasaki

YOKOHAMA・横浜

Full of entertainment sites featuring Japanese culture, history or nature, Yokohama and Kawasaki offer great time for everyone. You’ll never get bored of exploring those charming cities.

[www.welcome.city.yokohama.jp/eng/travel/]

Nostalgic yet Futuristic Harbor City CUPNOODLES MUSEUM・カップヌードルミュージアム

MANYO CLUB・万葉倶楽部

This interactive museum inspires curiosity and creativity of both children and adults. Not only you can learn about the creative thinking of Cup noodles’ inventor, Momofuku Ando, you can also make you own cup noodles at My CUPNOODLES Factory.

You don’t have to travel too far to indulge yourself in hot spring. Hot spring water is brought here everyday from famous onsen resorts such as Atami and Yugawara. This around-the-clock facility also offers a variety of massages, bedrock baths, restaurants and even accommodations. Try ashiyu onsen (foot bath) on the rooftop while enjoying the great night view of Yokohama!

Adults: 500 yen, free for high school age children and younger. My CUPNOODLES Factory: 300 yen per cup Access: 8 mins walk from Minatomirai and Bashamichi station on Minatomirai line URL: www.cupnoodles-museum.jp/english/index.html

Admission:

SANKEIEN GARDEN ・三溪園

HAKKEIJIMA SEA PARADISE ・八景島シーパラダイス

Adults: 2,620 yen, Elementary school students: 1,470 yen, Children aged 3 and over: 980 yen *Including bathing, yukata, bath towel and towel except yukata for children, bathing tax, 100 yen,

will be charged. Access: 5 mins walk from Minatomirai station on Minatomirai line URL: www.manyo.co.jp/mm21/ (Japanese only)

ENJOY

TONKATSU HERE! [Katsuretsu-an・勝烈庵] Hours:11:00-21:00 (L.O.) Address: 5-58-2 Tokiwa-

Opened by silk tycoon, Sankei Hara, in 1906, this vast traditional Japanese style garden features centuries-old architectures from around the country. Seasonal flowers add breathtaking color to the scenery, allowing you to immerse yourself in the serene beauty all year round. Don’t forget to experience Japanese tea ceremony at Bototei.

Huge whale sharks, adorable beluga whales, colorful tropical fish…meet more than 100,000 sea creatures at Aqua Museum. The marine mammals’ amazing performance show is definitely worth to see. Also enjoyable to take various amusement rides in Pleasure land. Have fun all day long!

Admission: Adults: 500 yen, Children: 200 yen Access: 35 mins municipal bus ride (No. 8 or 148) from Yokohama station on JR and Keikyu line and 5 mins walk from “Honmoku-Sankeien-mae” bus stop URL: www.sankeien.or.jp/en-about/index.html

One day pass for adults: 4,900 yen, Junior high and elementary school students: 3,500 yen, Children aged 4 and over: 2,000 yen Access: 5 mins walk from Hakkeĳima station on Seaside line URL: www.seaparadise.co.jp/english/

KAWASAKI・川崎

cho Naka-ku Yokohama Access: 5 mins walk from JR Kannai station URL: www.katsuretsuan. co.jp/ (Japanese only)

Taste the perfect combination of crispy pork katsuretsu (also called tonkatsu) and their own secret recipe sauce. Since its establishment 86 years ago, they have been making that sauce.

Admission:

[www.travelkawasaki.com/]

Place to Meet Your Childhood Favourite Character FUJIKO・F・FUJIO MUSEUM・藤子・F・不二雄ミュージアム

Go through the Dokodemo door and read manga sitting with Doraemon. Exhibitions include an extensive collection of the creator, Fujiko・F・Fujio’s works, such as original drawings of Doraemon, Kiteretsu Daihyakka and his other manga series. After visiting the museum, you will know the author’s story and personality. Don’t miss out the fantastic items in the museum café and shop.

Admission: Adults:

1,000yen, High school and junior high school students: 700 yen, Children aged 4 and over: 500 yen *Tickets are available only from Lawson in Japan. For more details: http://fujiko-museum. com/english/ticket/Access: 9 mins by shuttle bus from Noborito station on JR and Odakyu line (Adults: 200 yen, Children: 100 yen) URL: http://fujiko-museum.com/english/

WAttention Singapore

Go on a Short Trip to Kanagawa

HAKONE・箱根

[www.hakone.or.jp/english/index.html]

The Getaway Spot with Hot Springs

Blessed with nature, Kanagawa is full of gorgeous places to visit other than big cities. A short train ride takes you from Tokyo to fabulous resorts or old capital. Why not taking this opportunity to relax in fresh air?

Access: 85

mins from Shinjuku station to Hakone-Yumoto station on the Odakyu Limited Express Romance Car

LAKE ASHI・芦ノ湖

ACCOMMODATION

Boasting a spectacular view of Mt. Fuji, Lake Ashi attracts tourists all year round. Take the famous sightseeing cruise and enjoy the lakeside scenery changing from season to season. Around the lake, various museums sit in harmony with nature, and many hotels offer openair baths.

Offering timeless quality, this first authentic resort hotel in Japan has hosted many famous foreign guests such as Charles Chaplin and John Lennon. You can experience the exotic and sophisticated atmosphere even just dropping by for lunch.

[Fujiya Hotel・富士屋ホテル]

30-40 mins bus ride from Hakone-Yumoto station on Odakyu line or Odawara station on JR and Odakyu line, Hakone Ropeway is also available.

Access:

OWAKUDANI・大涌谷

Feel the earth’s dynamic activities! Owakudani is a volcanic crater created during the last eruption of the Hakone volcano about 3,000 years ago. Don’t miss its amazing view from the ropeway. Try a black egg, local specialty of eggs boiled in the sulfurous spring water.

HAKONE FREEPASS・箱根フリーパス

Offering full coverage of popular sightseeing destinations in Hakone, it allows you to get on and off freely within the Hakone area. It includes a round trip ticket from Shinjuku to Odawara on Odakyu line and discount for various attractions. You can also ride on seven different types of transportations in the area. Access: Right next to Owakudani station on Hakone Ropeway

KAMAKURA・鎌倉

For more details: www.odakyu.jp/english

MIURA・三浦

Kamakura is where Minamoto Yoritomo established the first samurai government in Japan. Surrounded by mountains on three sides and faced the sea on the south side, the area had a natural defensive structure and Yoritomo took advantage of it. Tsurugaoka Hachimangu Shrine, which is dedicated to the gods of Minamoto family, is the most popular site in Kamakura. You may notice dove motifs are used in many places and items, even in the name board of the shrine. Doves have been regarded as messengers of the god as well as a symbol of victory. http://en.kamakura-info.jp/ Access: 60

Access: 5 mins walk from Miyanoshita Station on Hakone Tozan Railway URL: www.fujiyahotel.jp/en/index.html

mins from Tokyo station to Kamakura station on JR Yokosuka line

[Tsurugaoka Hachimangu Shrine]

Access: 10-15 mins walk from JR Kamakura station URL: www.tsurugaoka-hachimangu.jp/

Located in the southeastern part of Kanagawa, Miura peninsula is famous for its scenic beauty and delicious seafood. In Jogashima, a small island off the tip of the peninsula, you can enjoy panoramic views while walking along the great hiking courses. If you are a seafood lover, Urari market at Misaki port is a must visit. Right across from Miura wholesale market, Urari offers not only fresh fish, but also vegetables and unique tuna products such as tuna ice cream. www.miura-info.ne.jp/index.html (Japanese only) Access: 70

mins from Shinagawa station to Misakiguchi station on the Keikyu Rapid Limited Express

[Jogashima] mins Keikyu bus ride from Misakiguchi station on Keikyu line and 7 mins walk from “Hakushu-hi-mae” bus stop Access: 30

[Urari] Access: 15 mins Keikyu bus ride from Misakiguchi station on Keikyu line and right next to “Misaki port” bus stop URL: www.umigyo.co.jp/ (Japanese only)

TOURIST INFORMATION

JAL Experience JAL’s new Boeing 787 Dreamliner on the Singapore/ Haneda route. JAL offers non-stop daily flight : SIN 21:50 → HND 5:45 (+1) (JL 036) HND 1:00 → SIN 6:55 (JL 035)

WAttention Singapore

Keikyu Tourist Information Center (Haneda Airport)

Business hours: 7:00-22:00 (open every day)

Tel: 81-3-5708-3055

Available languages: English, Chinese, Korean, Japanese

PASMO & Keikyu Hane-Toku Discount tickets A set consisting of a “PASMO” card (IC card that can be used throughout Japan)” with 2,000 yen credit on it (including 500 yen as deposit) and a discount ticket between Haneda Airport International Terminal Station and Shinagawa or Yokohama station. Available at Keikyu Tourist Information Center in Haneda Airport. Price: 2,600 yen. For more details: www.haneda-tokyo-access.com/en/info/news/20120701.html

Odakyu Sightseeing Service Center Shinjuku (Shinjuku Station)

Business hours: 8:00-18:00 Tel: 81-3-5321-7887 Available language: English, Chinese, Korean, Japanese

楽しい日本語

Lesson

Mr.

ng's

Samuel Yeo

Let’s talk in

Japanese! Japanese

Classroom

Getting Around Navigating a city in Japan can be both an exciting and frustrating experience. It is exciting because there are just so many interesting places to see, and you never know what surprises await you as you turn a corner. You may ﬁnd an old temple sandwiched between two modern highrise buildings, or a tranquil park right in the middle of a bustling business district. However, walking around may also be frustrating because the roads can be labyrinthine, nameless, or have only one single name for a very long stretch of road, so maps do not help very much. In addition, signs and names of buildings are often only in Japanese script, which

adds to the tourist’s bewilderment. Thankfully, you will ﬁnd the average Japanese person on the street more than willing to help point you on your way, even if they cannot speak much English. To ask for directions in Japanese, here are some phrases that you could do well remembering: • [Place] e wa dou ikeba ii desu ka?—“How do I go to…?” • [Place] wa doko desu ka?— “Where is…?”. • [Place] kara aruite [number of minutes] desu. —“It takes ~ minutes on foot from…”

Situation A:

an for After living in Jap t seven years, ﬂuen muel Japanese speaker Sa ng Yeong is now teachi g un yo to se ane Jap passion. students with great

How do you say Number of Minitues • 1 min ippun • 6 mins roppun • 2 mins nifun • 7 mins nanafun • 3 mins sanpun • 8 mins hachifun/happun • 4 mins yonpun • 9 mins kyuufun • 5 mins gofun • 10 mins jippun / juppun

How do you say different types of

Tourist Attraction & Amenities • airport kuukō • convenience store kombini • station eki (nearest station moyori’eki) • museum hakubutsukan (art museum bijutsukan) • taxi stand takushii noriba • bus pick-up point basu noriba • Buddhist temple otera • Shinto shrine jinja • shopping mall depaato • bank ginkō • shopping street shō tengai • shop mise • restaurant resutoran • hotel hoteru Let us • police post kō ban • toilet toire loo

Situation B:

now k at how a convers ation i s l i ke .

A: Tsukiji ichiba e wa dou ikeba ii desu ka?

A: Sensouji no moyori’eki wa doko desu ka?

“How do I go to Tsukiji Fish Market?”

B: Asakusa-Eki desu. Eki kara aruite gofun desu.

B: Tsukiji-Eki kara aruite ippun desu.

ikoma.pdf 1 5/17/2012 7:56:52on PMfoot from Tsukiji station.” “It takes one minute

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“Where is the nearest station to Senso-ji [Asakusa Kannon Temple]?”

1 2013/08/02 “It isad_Aegis_WTS.pdf Asakusa Station. Senso-ji is12:15:54 ﬁve minutes on foot from the station.”

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Special Set

For 2

$59 red

Caesars Salad (Half)

温泉玉子のシーザーサラダ (ハーフ) Caesar Salad with Hot Spring Egg and Pork Bacon (Half)

uced to

Saku Saku!! Potato Fry

Up to

さくさく！！ポテトフライ French Fries

30% Discount Salmon Sashimi

サーモン Salmon Sashimi

Main Dish 主食

Karaage Don

唐揚げ丼 Deep Fried Chicken Rice Bowl

Hot Pot 鍋

Zeppin Soup Konbu Dashi Chanko Nabe 絶品スープの昆布だしちゃんこ鍋 Konbu Soup Sumo Wrestler's Hot Pot (with Pork,Chicken and Seafood)

Side Dish 副食

Katsu Ebi Karaage 活海老の唐揚 Deep Fried Shrimp

Drink

ドリンク

Glasses

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Additional 火鍋配料

Udon

200g

うどん Udon

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