WAttention Tokyo vol 10 by WAttention

In Ha r mony w it h t he Sea sons At the start of the New Year January 1

1月1日

New Year’s in Japan starts with “house cleaning” after the middle of the previous December. With today’s calendar, this day falls on the 13th of December. This is when the soot that has been accumulated over the course of the year is tidied up and once the house becomes clean again, rice cakes and other sweets are put up in appreciation to the house itself, along with prayers for another safe year to come. People then busy themselves preparing New Year cards, shopping for New Year decorations, and planning osechi ryori, customary dishes that are served at the start of the New Year. Osechi ryori is served from New Year’s Eve through the first three days

of the New Year. It comes from consideration for the women of the house, so they wouldn’t need to stand in a cold winter kitchen and cook for their families. It also originates in an intention to allow Kamagami, the deity of fire, to take a break. It was the only time of the year when women could be freed from the majority of their chores. Once the New Year has arrived, the mochi rice cakes and vegetables that have been put up for the Gods are removed and zoni, soup with mochi, is prepared. This first fire to be lit in the New Year had originally been kindled with lucky flames received at a shrine, and the soup had been made with the first batch of water pumped. Families

楽しむ

お正月新しい年の初めに

A custom used to be observed where families would make rounds of the homes of friends, taking along gifts wrapped with New Year greetings once everything was done at home. New Year’s greetings are lucky items, and, similarly to otoshidama, money given to children as presents at New Year’s, they originate in mochi rice cakes, in which a deity has been believed to exist.

こよみを

text & coordination/ Rieko Ido, photo/ Hajime Watanabe 文とスタイリング＝井戸理恵子、写真＝渡辺肇

would traditionally gather around the hearth where the deity of the house was believed to exist, and they would celebrate the New Year while enjoying the zoni. Times have since changed, and people no longer embrace the belief in the existence of the soul of the house, and zoni is prepared in a kitchen as is any other dish. Rieko Ido Conducting research into Japanese customs and knowledge from ancient times, and applying technical analysis of these findings to modern lifestyle. Kokugakuin University graduate. Teaches at Tama Art University.

井戸理恵子國學院大學卒業。日本古来の知見を工学的に検証し次世代に繋がる「技術」を模索、現代の衣食住を発展させる提案をしている。多摩美術大学非常勤講師。

WAttention Tokyo

※日本文化の魅力を世界に発信する「WAttention Tokyo」事業は東京都中小企業振興公社の推奨事業です。

Why WAttention ? WAttention is so named with the hope that people in the world would pay more Attention to WA （和）; an important term in Japanese culture meaning harmony with nature, peace and even Japanese culture itself!

VOL.10

世界中の人々に「和」（WA）に注目（Attention）してほしいという願いを込めてWA+Attention= WAttentionと名づけました。

F E AT U R E

Publisher Yasuko Suzuki / WATTENTION CO., LTD.

Indulge in the ultimate gourmet and shopping experience in Ginza 03

In Harmony with the Seasons

Letter from the Editor

Tokyo Hot News

Feature 1 Indulge in the ultimate gourmet and shopping experience in Ginza

Associate Editor Naoko “Umagoe” Ijuuin Editorial Staff Charles Chen / Amber Liu Editorial & Design Art Director Yasuhisa Tamura Photographer Kenji Sugasawa, Hajime Watanabe Contributing Writer Eriko Sugita Photo courtesies JNTO, TCVB Partners Daily Information co., Ltd.

Explore the charm of Japanese culture through Ginza s long-standing establishments

Marketing Department Kazuki Okubo

The taste of refined establishment, offered only in Ginza Enjoying favorite pastimes in Ginza

Special thanks to Rieko Ido (adviser) Christopher Jacques Allan Libunao

Discovering Mount Fuji in Ginza 18

Feature 2

Made in Tokyo

Japanese crafts keep evolving. Classic or modern: which do you prefer?

広告・記事に関するお問い合わせは和テンション株式会社〒107-0062 東京都港区南青山5-18-10-202 Phone : 03-6418-5701 / Fax : 03-6418-5704 E-mail : info-tokyo@wattention.com

Find the Magic of Tokyo Limited Tastes of Tokyo Akihabara - Mecca of Electronics and Subculture 26

Experience Japan with JAPANiCAN

Tokyo Half-Day Sanpo

Tokyo Must Do

Met Lovely Sakura Hotel at Asakusa

シンガポール事務所 Minook International (S) Pte Ltd 2B Craig Road singapore 089662 Phone : 65-6324-2127 ロサンゼルス事務所 Team J station, Inc. 2383 Lomita Blvd., Suite 114 Lomita, CA.90717 Phone : 1-310-782-8279

Winter 2013

Letter from the Editor For a very long time, Ginza has been defined as an upscale shopping street, meanwhile a luxurious brand of Tokyo. Nowadays, Ginza is more than a name of location. People take it as a synonym of fashion and luxury. That s why there are many shopping streets named as Ginza all around Japan. As time went by, Ginza has evolved

as people brought in new ideas. Though new shops popped up in recent years, the beloved traditional glamour of Ginza has never left us. In this issue of WAttention, our editors will bring you to Ginza. Please visit Ginza with WAttention in your hand as you explore the charm of it! Publisher Yasuko Suzuki

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04 WAttention Tokyo

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TOKYO HOT

EWS

Bringing you the hottest trends in Tokyo.

Chun Shui Tang opened their first Tokyo shop Originally from Taiwan, this famous bubble tea shop is now here in Tokyo. Apart from the most popular pearl milk tea and oolong tea latte, there are many more tea-based drinks and tea food for you to enjoy. The shop is located in fashionable Daikanyama, so it’s nice to have a tea break here in between shopping.

Chun Shui Tang http://www.chunshuitang.jp/

Meet your planet like never before Orbi Yokohama

Feel like changing your room decor, but short on time and money? Pomposo is the answer to your request. Pomposo’s wall sticker has roots in Paris and comes in various patterns. The stickers can be applied and removed easily, so anyone can change the image of his or her room easily, even for a rented one.

Opened on Aug 19, 2013 in Yokohama, Orbi Yokohama is a brand new type of museum that puts you in the heart of nature. At THEATRE 23.4, you can watch exclusive footage produced by BBC Earth on the big screen. Moreover, the exhibition zone draws on animal and nature themes that offer visitors a multi-sensory experience of earth and nature.

Pomposo

Orbi Yokohama

Dress up your room on a reasonable budget

http://www.pomposo.info

http://orbiearth.jp

King of Breakfast - Clinton Street Baking is now here in Tokyo Opened in 2001 in New York, Clinton Street Baking has at last opened their first overseas shop in Omotesando, Tokyo. Their yummy and great-value-for-your-money pancakes have made this shop a hit in New York. No need to travel to New York -- you can enjoy New York cuisine right here in Tokyo.

Clinton Street Baking Tokyo

http://clintonstreetbaking.co.jp

WAttention Tokyo

INDULGE IN THE UL AND SHOPPING EXP

GIN The supreme zone of luxury since the Edo period The name “Ginza” originates in a mint facility that the shogun Tokugawa Ieyasu opened in 1603 at what is now Ginza 2-chome. While the facility has since moved, the name has been carried down over the ages as the chic name with which the world is familiar. After Ginza had been struck by a great fi re, the Meiji government spent huge amounts of funds and rebuilt the town 06 WAttention Tokyo

in 1872. Designed by British architect Thomas James Waters, it was given a new life as a western style town made of brick. Stylish avenues were seen at the time, lined with glass lamps and cherry blossom, pine, and maple trees. The opening of Japan’s fi rst railway that linked Yokohama and Shimbashi, situated next to Ginza, eventually ushered Ginza into a golden era. People who had previously taken off their sandals when entering a shop began to leave their shoes on, and stores would set up decorative windows and captivate passersby. The common Japanese term “Gin-bura” comes from the meaning of

L TIM ATE GOU R MET P ER IENCE IN GINZA

NZA 2

strolling around in Ginza while enjoying the decorative store windows. As theaters and newspapers joined the restaurants and cafés that were gathering their bases in the area, Ginza

began developing as the birthplace of fi rst class culture. While once devastated by a world war, Ginza’s recovery has been remarkable. Numerous department stores moved into the area, and it has become the home of various luxury brands today. An all-out editorial effort has gone into this issue, which focuses on shopping and gourmet dining in the appealing town of Ginza. We hope that it will help you enjoy some aspects of the sophistication and delights found in Ginza today. Take along a copy of WAttention for a memorable “Gin-bura” experience.

Sunday afternoon traffic has been stopped on Ginza-dori since 1970, leading to the nickname, “pedestrian paradise”. 2 The San-Ai Building, which became famous after Godzilla climbed it in a film. 3 Trams were running through Ginza at the time. Tram services ceased in 1967. 4 Ginza 4-chome, one of the most famous locations in Japan. This spot is truly a symbol of Ginza. 1

WAttention Tokyo

Explore the charm of Japanese culture thr ou Ginza is full of long-standing establishments that have been offering top-quality products and services going on for over 100 years. Enjoy shopping for high-profile products sold at reasonable prices. If you would like to explore Japanese culture more, visit Ginza and dig into its soul.

WAKO Clock: 14,700 yen each

WAKO The symbol of Ginza Completed in 1932 at Ginza 4-chome, the Wako main building is regarded as Ginza’s most well-known landmark. Here you’ll find luxury brands, watches, men’s and women’s wear, and household goods from both Japan and abroad beloved by customers. Shop at Wako and enjoy the genuine Japanese heart of hospitality.

Toothpick featuring birth flower: 5,250 yen each

WAKO Watch: 63,000 yen each

Bag with penguin patterns: 58,000 yen

•Hours: 10:30-19:00, 10:30-20:00 (13, 14, 20, 21, 22, 23 Dec), 10:30-18:00 (3 Jan), (Closed from 31 Dec to 2 Jan) •Address: 4-5-11 Ginza (MAP❶) •URL: www.wako.co.jp (Japanese Only)

Drawstring purse: 18,900 yen

GINZ A ZENYA Beauty inspired by Japanese spirit Japanese sandals: 41,000 yen

GINZ A MUR ATA

Japanese sandals: 43,000 yen Bag with Japanese style patterns: 55,000 yen For those interested in Japanese traditional accessories, Zenya is a must-visit. Traditional footwear, umbrellas, and accessories can be found here. Mix and match a modern outfit with Zenya’s traditional items for a unique and stylish look. If wearing a Kimono is too big a challenge, why not start with Japanese-style accessories? •Hours: 10:30-20:00 (Mon-Fri), 11:00-19:00 (Sat, Sun), (Closed from 31 Dec to 3 Jan) •Address: The 7th Central Building 1F, 8-8-1 Ginza (MAP❸)

08 WAttention Tokyo

Welcome to the glamorous world of Kimono Murata is a Kimono specialty store with a long tradition of elegance and style. Since its foundation in 1800, Murata has been bringing the beauty of Japanese fabrics to the people. You can admire Japanese aesthetics through traditional items such as Furoshiki cloths and bags. If you love traditional Japanese culture, Murata is the place to go. •Hours: 10:30-19:00 (Closed on Sunday and holiday) •Address: 6-7-7 Ginza (MAP❹) •URL: http://www.ginzamurata.co.jp/ (Japanese Only)

Furoshiki cloth: 4,200 yen Furoshiki cloth: 6,300 yen

hr ough Ginza’s long-standing establishments K YUK YODO

Essence of Japanese Culture Bookmarks: 767 yen each

Washi pierce earrings: 1,470 yen

Yuzu incense: 840 yen

Rabbit incense stand: 788 yen

Foldable mirror: 756 yen A Kyukyodo thank-you note embodies a sense of sophistication. Started as a pharmacy in 1663 in Kyoto, Kyukyodo carries 350 years of history and still retains the essence of the Japanese spirit. In the store, you’ll find traditional Japanese items, incense, and calligraphy-related products, all finely displayed in an environment scented by high-grade incense. •Hours: 10:00-19:00 (Mon-Sat, -17:00 (31 Dec), -18:00 (4 Jan), 11:00~19:00 (Sun, Holidays) (Closed on 1-3 Jan) •Address: 5-7-4 Ginza (MAP❷) •URL: http://www.kyukyodo.co.jp/ (Japanese Only)

ULYSSE NARDIN *Available while inventory lasts

Marine Chronometer Manufacture: 6,300,000 yen (350 pieces limited)

GINZ A TENSHODO Marine Chronometer Manufacture: 1,155,000 yen

Marine Chronograph Manufacture: 1,407,000 yen Brass C62 SL Model 1/80: 399,000 yen (sold out)

Cardholder: 3,150 yen

The wonderland for discerning gentlemen For the mature gentleman with a playful heart, you can shop for a wide gamut of products ranging from watches and jewelry to model railroads and radio-controlled airplane models, all of the highest quality. Remember that model train you wanted to buy as a kid? Buy that along with a luxury watch at this fine shopping wonderland. •Hours: 11:00-19:30 (Mon-Sat)(All Flours), 10:30-19:00 (Sun, Holiday) （B1F&1F)／11:0018:30 (2∼ •Address: 4-3-9 Ginza (MAP❺ •URL: http://www.tenshodo. co.jp/ (Japanese Only)

WAttention Tokyo

Do not skip these long-standing establishments in Ginza There are a lot more long-standing establishments in Ginza we would like to show, but we’ll leave you with three more. When you visit Ginza, make sure you spend your time (and budget) wisely.

DecoRush decoration tape: 294 yen (tape sold separately)

ANDO CLOISONNE CO.,LTD. An exclusive craft from Japan

Vase: 52,500 yen

Cloisonne is an ancient technique for decorating metallic objects with porcelain enamel. The Japanese cloisonne is highly regarded worldwide for its outstanding quality, and beloved by those who wish to add Japanese nuance to their interior decor. •Hours: 10:00-18:30 (Weekdays), 10:30-18:30 (Sat, Sun, Holidays) (No Scheduled Holidays) •Address: 5-6-2 Ginza (MAP❻) •URL: http://www.ando-shippo.co.jp/ (Japanese Only) Kinji Sakura: 15,750 yen

glory: 36,750 yen each

TAYA Exquisite neckties you can’t find anywhere else Founded in 1905, TAYA started out as a company importing foreign goods such as cosmetics and daily necessities. Later on, their product line extended to tailored shirts and they gradually became known as a necktie specialty store. Characterized by a vivid design style, TAYA’s neckties are a favorite of many white-collar businessmen, especially in the banking industry.

Ski Slope, Sake, Train: 13,650 yen each

•Hours: 10:00-19:30 (Closed on 1 Jan) •Address: 4-6-17 Ginza (MAP❼ •URL: http://www.ginzataya.co.jp/ (Japanese Only)

ITOYA Overwhelmed in the paradise of stationeries ROMEO No.3 fountain pen: 29,400 yen

Premium C.D. A5 notebook: 945 yen

Origami Booklet (with English translation): 1,365 yen Started in 1904 as a stationery special shop, itoya is famous for offering customers unique and class-leading stationery. The whole building is packed with a great variety of stationey and is always full of customers from Japan as well as overseas. The shop is currently operating from a temporary location until their main building reopens in 2015. •Hours: 10:00-20:00 (-19:00 Sun&Holidays) •Address: 3-7-1 Ginza (MAP❽ •URL: http://www.ito-ya.co.jp (Japanese only)

10 WAttention Tokyo

In Ginza, only the best can stand the test of time

GIN ZA MITSUKOSHI

•Hours: 10:30-20:00, 11:00-23:00 (11F, 12F, Café & Restaurants) •Address: 4-6-16 Ginza (MAP❾) •URL: www.mitsukoshi.co.jp

Meet refined Ginza and chic Tokyo at the 340 year-old department store Ginza Mitsukoshi is a gigantic department store with three underground and 12 aboveground floors, and they offer premium products from Japan and abroad. From bags and watches to cosmetics and groceries, a whole range of refined products await you on their spacious floors. Moreover, in the 8th floor housewares area, you’ll find a great selection of Japanese traditional items. In addition to the many brands and shops at Mitsukoshi, Ginza Terrace on the 9th floor is a great place for a tea break in between shopping. Ginza Dining on the 11th and 12th floors is packed with prestigious restaurants from famous chefs and is sure to satisfy your tastebuds. Visit Mitsukoshi and enjoy the best of Ginza.

PELLE MORBIDA Business Tote bag, W41xH28xD13.5cm, color b( lack, navy, taupe), cowhide ¥51,450

ProtecA LUGGNA LIGHT, W36xH50xD23cm, 6 colors, 2.5kg, 34L ¥52,500

Seiko autom atic watch (water resistant 10BAR) ¥39,900

T akaoka bronze incense burner, with dragon patterns ¥32,550 Nippon Kodo Kya ra T a ikan premium a loeswood ¥11,500 Incense burner stand ¥2,100

SUS ga llery Multiple Cup/Universe series ¥26,250

Enjoy Ginza and Mitsukoshi to the max! On the second floor mezzanine of Ginza Mitsukoshi, there is a tourist information desk offering guidance on tourist attractions in Tokyo. Moreover, on the first floor, there are Chinese-speaking staff members ready to help you with your Mitsukoshi shopping.

Try these convenient services and fully enjoy sightseeing and shopping in Ginza.

Ginza Tourist Information •Hours: 10:30-20:00 •Location: second floor mezzanine of Ginza Mitsukoshi

WAttention Tokyo

The taste of refined establishment, offered only in Ginza GINZ A K YUBEY Finest quality sushi to book ahead and enjoy

TENICHI GINZ A A traditional favorite Tempura of the cultured

For illustration purpose only.

English menus and English-speaking staff are available.

Wabi-sabi, the aesthetic simplicity of Japan, is present at the Ginza restaurant entrance.

To enjoy top quality sushi, make a reservation, dress up, and head on over to KYUBEY. Political and industrial circles, as well as the VIPs of the world, have moaned in pleasure upon tasting the finest ingredients that are prepared with superb Japanese hospitality. Each sampling is sure to satisfy the most discerning connoisseur as being truly authentic. When visiting Japan, be sure to take the opportunity to enjoy the fine taste and genuine Japanese heart of hospitality at KYUBEY.

A beloved old establishment in Ginza renowned for its tempura since 1932. Capturing the hearts of many a politician or businessman, Tenichi offers the true taste of Edo. The standard ingredients, as well as seasonal delicacies only available at certain times of the year, are not to be missed. Sit at the counter and enjoy your tempura being prepared before your eyes. Tenichi offers course menus, as well as reasonably priced donburi tempura on rice.

•Hours: 11:30-14:00, 17:00-22:00, Closed on Sunday, holidays, 29 Dec-5 Jan •Address: 8-7-6 Ginza (MAP❿) •URL: http://www.kyubey.jp/info_e. html

•Hours: 11:30-21:30 (Closed on1 Jan) •Address: 6-6-5 Ginza (MAP⓫) •URL: http://www.tenichi.co.jp/index. html

GINZ A SEMBIKIYA FRUIT PARLOR GINZ A MAIN STORE Enjoy the smart fruit culture of Japan

Fruit sandwich: 1,050 yen

Fruit parfait: 1,365 yen Ginza main store chief chef Satoshi Shimada, always in pursuit of fabulous tastes. An old establishment of high-quality fruits, Ginza Sembikiya has nurtured Japan’s culture of fine fruits since its establishment in 1984 and has been in pursuit of superb fruits in season. The names on the menu, “fruit parlour” and “fruit punch”, were the original ideas of the company’s second generation president, Yoshimasa Saito. Enjoy the special tastiness of the fruit punch together with the popular fruit sandwich that offers an exquisite combination of fruit and cream. •Hours: 2F: 11:00-20:00 (19:30L.O) (Mon - Sat), 11:00-19:00 (18:30) (Sun & Holidays), 11:00-17:00 (30 Dec, 3-5 Jan) B1F: 11:00~17:30(17:00L.O) (Closed from 31 Dec-2 Jan) •Address: 5-5-1 Ginza (MAP⓬) •URL: http://ginza-sembikiya.com

12 WAttention Tokyo

Only in Ginza is it possible to find a wide assortment of old establishments proudly presented not only to Japan but also the world. Savor the hearty cuisine and warm hospitality that is backed by heritage.

SHISEIDO PARLOUR A shop of dreams, past and present

BEER HALL LION GINZA 7-CHOME Enjoy the “Showa” era at Japan’s oldest existing beer hall Beer built by Katsumi Inoue, the creamy froth is simply a work of art.

Chicken karaage fried chicken, made with an old recipe passed down from one head chef to the next. (920 yen)

A highly popular regular offering of egg dishes.

Meat croquet, a dish made with loving care for tender goodness. Shiseido Parlour was opened in 1902 as Japan’s first shop to offer soda water and manufacture and sell ice cream. Since its development as a restaurant in 1928, the modern interior design and menu have always led trends and the shop has continued to be a dream place for the public to visit. Relax and savor the elegant tastes offered only at comfortable Shiseido Parlour. •Hours: 11:30-21:30 (Closed on Mondays) •Address: Tokyo Ginza Shiseido Building 4-5F, 8-8-3 Ginza (MAP⓭) •URL: http://www.kitchoan.co.jp

The most popular Ginza roast beef. (980 yen)

LONG garlic toast, a delight that can’t be missed. (880 yen)

The interior décor of the Beer Hall Lion Ginza 7-chome, opened in 1934 as the oldest existing beer hall in Japan, is incredibly almost unchanged from when it first opened. One step inside the premises and there is a splendid treat of the nostalgic feeling of the Showa era. Feast on the specialty dishes and the delicious beer, served with legendary extraction techniques of a “single pouring” under strict quality control. •Hours: 11:30-23:00 (Man - Sat), 11:30-22:30 (Sun & Holidays) •Address: 7-9-20 Ginza (MAP⓮) •URL: http://r.gnavi.co.jp/g131800/ Beer Hall Lion Ginza Nanachometen

MINAMOTO KITCHOAN Home of authentic Japanese sweets popular throughout the globe Minamoto Kitchoan has always strived to make challenges to offer new types of Japanese sweets with traditional technique and creativity. Many people are drawn to the gentle tastiness unique to Japanese confections that makes the most of the goodness of nature. The healthy Japanese sweets are known worldwide, and the branch stores in New York, London, and Singapore are all extremely popular. Feast both your taste buds and your eyes on the beautiful masterpieces of regular confections, as well as Japanese sweets that use seasonal ingredients. •Hours: 11:30-19:00 •Address: 7-8-9 Ginza (MAP⓯) •URL: http://www.kitchoan.co.jp

Fruit Parfait: 1,260 yen

Cream anmitsu: 1,155 yen

WAttention Tokyo

Enjoying favorite pastimes in Ginza Ginza has always been a chic, prestigious district where people can’t help dropping by certain shops, buying certain items, or doing certain things to enjoy visiting the modern area. Shopping for specialty goods and indulging is a favorite way for the Japanese to enjoy Ginza. Come and join the fun.

GINZ A KIMUR AYA An “east meets west” collaboration Opened in 1869 as Japan’s first bakery, Kimuraya’s Anpan rolls filled with sweet red bean paste is a collaboration of east and west. Anpan was created in 1874 by Kimuraya and presented to the Emperor Meiji the following year, which His Highness loved - like everyone else. Sample the long-selling favorite in Ginza! •Hours: 10:00-21:00 •Address: 4-5-7 Ginza (MAP⓰) •URL: http://www.ginzakimuraya.jp/ (Japanese Only)

From left: Poppy seed, cherry blossom, ogura bean paste, white bean paste, green pea paste. (158 yen each)

GINZ A KIKUNOYA Looks nice, tastes nicer Kikunoya is a long-standing establishment with more than 120 years of history. Long loved as a treat that’s indispensible for Japanese tea, Fukiyose is reminiscent of tree leaves that are blown together. The mellow colors of nature abound in Japan, the delectable aroma, and crunchy texture make Kikunoya’s Fukiyose a perfect souvenir to take home. •Hours: 11:00-20:00 •Address: Ginza Core Build. B1F, 5-8-8 Ginza (MAP⓱) •URL: http://www.ginza-kikunoya.co.jp/

Red circle can: 1,260 yen

Nostalgic Ginza tram rice crackers: 1,050 yen

Fukiyose (medium size): 3,150 yen

GINZ A AKEBONO Care to shout “Zenzai!” in Ginza? Traditional Kuri Zenzai, a sweet red bean soup with stewed chestnuts, is a specialty of renowned confectionary Akebono, established in Ginza in post-war Japan. Zenzai is a Buddhist term, said to originate in a monk’s cry of “Zenzai! (Good!)” upon tasting this treat. Care to shout “Zenzai!” in Ginza?

Peach CA Licca: 4,830 yen

•Hours: 10:00-21:00 (Mon-Sat), 10:00-20:00(Sun, Holidays) •Address: 5-7-19 Ginza (MAP⓲) •URL: www.ginza-akebono.co.jp (Japanese Only)

Peach nanoblock: 1,890 yen

HAKUHINK AN TOY PARK Encountering Japan’s heart of playfulness A 5-storied specialty toy store that offers about 100,000 items, which visitors can try out and play with all day long in the demo space. Licca-chan dolls, popular for generations, trains, newest games, traditional toys, and many other items comprise an irresistible space. Find the perfect Japanese souvenir toy for your kids and yourself. Kuri Anzu Zenzai: 315 yen

14 WAttention Tokyo

•Hours: 11:00-20:00 •Address: 8-8-11 Ginza (MAP⓳) •URL: http://www.hakuhinkan.co.jp (Japanese Only)

Discovering Mount Fuji in Ginza Since ancient times, the Japanese people have revered the magnificence, beauty, and mystical appeal of Mount Fuji. Many artists and photographers have long created works based on the Fuji motif. Discover a special rendering of Mount Fuji from the selection of top quality products on offer in Ginza.

ORNAMENTAL PL ATE ANDO P10 A rich work of traditional Japanese cloisonne Shippo, depicting snow-capped Mount Fuji and cherry blossoms in full bloom. (24,150 yen)

NECK TIES

TAYA P10

Ties decorated with 12 different patterns of Mount Fuji. Touch up your wardrobe with a World Heritage Site and be the focus of attention! (12,600 yen)

SCREENS AK A-FUJI DECOR ATIVE PL ATE

KYUKYODO P09

Always have a view of Mount Fuji at home. A screen showing Katsushika Hokusai’s famous “36 Views of Mount Fuji” is perfect for decorating your room or the entrance to your home. (2,625 yen)

NORITAKE P16

A decorative plate made in commemoration of Mount Fuji’s selection as a UNESCO World Heritage Site in June 2013. (21,000 yen)

MOUNT FUJI ITEMS ITOYA P10

You’d like to show beautiful Mount Fuji to your baby, but it isn’t possible to fly him or her to Japan—if that’s the case, you could consider a Mount Fuji photo frame as a souvenir. From masking tape and magnets to book markers, Itoya has a wide assortment of cute, convenient items with Mount Fuji on them. Masking tape: 735 yen

Photo frame: 2,520 yen

MT. FUJI GL ASS GINZA MITSUKOSHI P11

Magnet bookmark: 945 yen

A vision of Mt. Fuji appears when beer is poured into the glass? That’s the playful heart behind these glasses, recommended for beer lovers. Fill them with dark beer or red beer and enjoy different types of images of Mt. Fuji. (3,776 yen; presented by sugahara glass works)

WAttention Tokyo

A work that shows how the craftsmanship of Noritake has come to full bloom. Come to Ginza and encounter the art nouveau that has been revived in the present.

Since its establishments in 1904, Noritake was the fi rst in Japan to complete the country’s fi rst dinner set and to create bone china and has always led the Japanese porcelain industry, as well as gathered global acclaim. The company has nurtured superb craftsmen since its beginning and continued to present unrivaled artistic products of the highest quality to the world. In this work entitled Hanaginsai Yuri (Platinum Lily), an art nouveau design has been brought back to life in the modern age. Enjoy the splendid, delicate lily flowers that have been carefully created with the high quality technique of Noritake craftsmen.

The subtle handiwork is truly the technique of a master.

Hanaginsai Yuri (Platinum Lily) 23-piece Tea Set (includes pot, sugar, creamer, six 21-cm plates and six cups & saucers) 525,000 yen. Make to order only. Allow several months for delivery.

Noritake GINZA • 2F Bunshodo Building, 3-4-12 Ginza, Chuo-ku, Tokyo (MAP ) • 11 AM – 7:30 PM, closed during New Year holidays • http://www.noritake. co.jp/

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Boosting good luck with an ornamental animal zodiac plate for next year Since ancient times, the horse has been believed to be a lucky animal. In particular, “Hidari Uma”, a horse turned to the left, is considered to bring luck and is tied to prosperous business. The horse, the animal of the zodiac for next year. Noritake has illustrated a white horse standing deep in the mountains with a quiet, lingering sense of beauty. 18-cm plate: 10,500 yen

WAttention Tokyo

Japanese crafts keep evolving. Classic o Craftsmanship is destined to evolve with time. For the Japanese craftsman, it’s a non-stop process of pursuing perfection. Whether you favor classic or modern design, WAttention presents you the finest choices in both. All these products are of the highest-quality craftsmanship and are available in Tokyo.

KIRYUDO

Strap: 1,575 yen

Where vanishing craft skills are preserved

Vase: Not for sale

EDOKIRIKO GALLERY HANASHYO

An old shop started in 1876, Kiryudo has been making an effort to preserve the vanishing traditional craft skills for making braids. Braids play important roles as finishing touches for belts or hair accessories to match with Kimonos. This shop is undoubtedly worth a visit. •Hours: 10:30-19:00 •Address: 1-32-12 Asakusa, Taito-ku •URL: http://www.ab.auone-net. jp/~kiryudo/asakusa.html

Selected as gift for G8 Hokkaido Toyako Summit Established in 1946 in Tokyo, Hanashyo is known as the best place to buy gifts for special occasions. Its Edokiriko glass is characterized by delicate patterns, made with only natural materials, and refined with traditional hand-polishing. The exquisite design explains why it was chosen as a gift to be presented at the G8 summit.

Wineglass: 78,750 yen

•Hours: 10:00-18:00 (Closed 12:00-13:00) •Address: 3-49-21 Kameido, Kouto-ku •URL: www.edokiriko.co.jp

Kimono: 236,250 yen Obi (sash): 183,750 yen Obihimo: not for sale

CHIKUSEN Time traveling to the Edo period in a Chikusen yukata Established in 1842 in Edo, Chikusen is a specialty shop for Edo Komon - a kind of yukata made from a specific textile. This textile originated in the Edo period and was worn by feudal lords. Edo Komon textile may look simple but reveals exquisite details when you take a closer look. •Hours: 9:00-17:00 •Address: 2-3 Kobunacho, Nihonbashi, Chuo-ku •URL: http://www.chikusen.co.jp

Kiriko wind chime “Sakura”: 5,250 yen *Holder is sold separately at 4,725 yen

SHINOHAR A FURINHONPO Enjoy the handmade, tender sound Established 99 years ago, Shinohara Furinhonpo inherited the unique skills for making wind chimes from the Edo period. Each hand-made wind chimes differs in their art and sound. Find the exclusive sound that suits your taste. •Hours: 9:00-12:00, 13:00-18:00 (Closed on Sun, Holidays) •Address: 4-22-5 Minamishinozakimachi, Edogawa-ku •URL: http://www.edofurin.com/ Aka-Fuji: 1,470 yen

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assic or modern: which do you prefer?

A PO

TOK YO NOBLE Enjoy the hearty, one-of-a-kind design At Tokyo Noble, you can expect something more than just an umbrella. Each item here is custom-crafted upon request. Unique designs such as their lettuce-shaped “Vegetabrellas” bring much enjoyment on both sunny and rainy days. The special texture of the umbrella fabric makes raindrops sound like drumbeats - a fun plus. (Vegetabrella: 4,725 yen, customized umbrellas start at 6,300 yen) •Hours: 11:00-19:00, Closed Wed •Address: N-3, 2K540, 5-9-19, Ueno, Taito-ku •URL: http://www.tokyonoble.com/ (Japanese only)

SOSHIN KALEIDOSCOPES Peek into delicate Japanese aesthetics Originally from England, the kaleidoscope is a beloved item for all ages. Now, you can use them to peek into Japanese aesthetics, thanks to SOSHIN KALEIDOSCOPES. Their products are instilled with the essence of Japanese aesthetics by a group of talented artists. This inspiring gift will undoubtedly be welcomed for all occasions. (SoshinHeart standard: 18,900 yen, MOMOKA’s Christmas Kaleidoscope: 31,500 yen~) •Hours: 11:00-19:00, Closed Wed and Sat •Address: G-3, 2K540, 5-9-10, Ueno, Taito-ku •URL: http://soshinkaleidoscopes.co.jp/ (English pages are coming soon)

COMINGHOME Aprons more stylish than ever How chic can an apron get? Check the unique, round-shaped aprons of cominghome and you will see. They’re functional, well-fitted, and have a dress-like design that makes you look much more charming than ever in the kitchen. This is definitely a must-have for every girl who loves to add some happiness to their cooking. (Striped apron: 6,000 yen, Elegant pintuck: 7,000 yen, Red hat: 3,000 yen) •Hours: 11:00-19:00, Closed Wed •Address: J-1, 2K540, 5-9-23, Ueno, Taito-ku •URL: http://www. cominghome-shop.com/

@GRIFFE TOK YO

One-and-only vintage design It might have been difficult before to keep clippings from your favorite old newspapers, but no longer; the inspiring brand @griffe Tokyo has come up with the idea of harmonizing vintage paper clippings with modern wallet and bag design. They even age over time! (Vintage half-fold wallet, each 14,700 yen) •Hours: Hours: 11:00-19:00, Closed Wed •Address: K-1, 2K540, 5-9-22, Ueno, Taito-ku •URL: http://a-griffe.com/ (Japanese only)

WAttention Tokyo

Find the Magic of “Tokyo Limited” For people who like to start with the classics, these “Tokyo Must-Buy” items will never let you down. These four items with great reputations according to sweets lovers are your best choices.

Tokyo Must-Buy

TOK YO BANANA ROAR CAR AMEL FL AVORED

TOK YOTAMAGO GOMATAMAGO

When bananas fall in love with caramel

Enjoy four wonderful tastes at the same time

Tokyo Banana has always been full of surprises. Following the success of their leopard print with chocolate filling offering as well as their giraffe print with pudding filling one, the tabby kitten print Roar Caramel Flavored launched in 2012 to the amazement of all Tokyo Banana fans. The Roar Caramel Flavored editions are only available at exclusive shops in Tokyo; indulge yourself in the irresistible taste when you visit Tokyo.

If you need something new and fun, then GOMATAMAGO is a great choice. The egg-shaped sweet is beloved for its multi-faceted texture and harmonious taste. Each bite starts with smooth moist white chocolate, followed by fluffy castella cake, then finally a black sesame liquid explosion from the very creamy red bean paste. Why not bring back unforgettable memories of GOMATAMAGO from your visit to Tokyo?

Select Market TOKYO HYAKKA 1,050 yen/ 8 in pack •Hours: 7:00-22:30 •Address: central street, JR Tokyo station, 1-9-1, Marunouchi, Chiyoda-ku •URL: http://www.tokyobanana.jp/ (Japanese only)shop/omohara-cafe/

Ginza TAMAYA 1,050 yen/ 12 in pack •Hours: 10:00-18:30 •Address: 7-14-14, Ginza, Chuo-ku •URL: http://www.tokyotamago.com/ (Japanese only) Available at Ginza Shop/ Tokyo Station/ Haneda Airport

YOKU MOKU TOK YO HONEYSUGAR

KITK AT MINI TOK YO RUM R AISIN

Enjoy the dulcet honey with each bite

Enjoy the sophisticated taste of Tokyo

The famous sweets company Yoku Moku has released new product for honey lovers. Launched in July 2013, the beehive-like Tokyo Honeysugar makes each bitefull a mixed taste of well-known Yoku Moku crunchy gaufrette plus delicate honey syrup. This attractive product is available in Tokyo Station, so do not miss the chance to dip yourself in the wonderful fusion of gaufrette and honey.

All KIT KAT fans around the world dream of tasting the famous and unique Japanese recipes of their favorite chocolate bar. As a souvenir, this exclusive KIT KAT will surely be welcomed. A stylish recipe assembling the world’s much loved wafer with rum raisin flavored chocolate. The chocolate is blended with finely crushed vanilla biscuit for a surprising light texture and refined taste. Surprise your friends with this rare chocolate treat that you can only find in Tokyo!

Tokyo Station Meihinkan (South entrance store) 1,050 yen/ 12 in pack •Hours: 6:30-21:00 (-21:30, Fri & Sat) •Address: Tokyo Station Meihinkan South entrance, 1-9-1, Marunouchi, Chiyoda-ku •URL: http://www.yokumoku.co.jp/en/ products/index.html Available online as well

Tokyo Miyage Center 840 yen/ 12 in pack •Hours: 9:00-21:00 •Address: B1, First Avenue Tokyo Station, 1-9-1, Marunouchi, Chiyoda-ku •URL: http://www.kk-omori. com/index.php?tokyo_miyage_center

Bees also contribute to “Made in Tokyo” & “Tokyo Limited” Can you imagine bees flying around and collecting nectar just right above busy shoppers in the skies of Ginza? The Ginza Mitsubachi (Bee) project (NPO) started in 2006. This project aims to unite the hearts of people in Ginza and has been successful in producing tons of honey. Behind the success of 20 WAttention Tokyo

the project, honeybees have been busy flying here and there collecting nectar. They have a lifespan of only a month and a single honeybee collects a mere teaspoon of honey throughout their lifetime! Thanks

to their hard work, there are many honey products in Ginza like chous, French toast, and madeleines, all made in and exclusive to Ginza. Try out these delicious sweets and thank the busybodies buzzing about in the sky above for their effort.

d”

For sweet tooths, Tokyo is undoubtedly a high-profile spot for sweets hunting. Moreover, there exist the magical "Tokyo Limited" products that people are crazy about because they're only available at specific shops, use special packaging, sometimes include nice surprises inside, and are exclusive to Tokyo. Focusing on just the right items can be a daunting task, so the WAttention editors have gone ahead and shortlisted the most noteworthy items under “Tokyo Must-Buy” and “Fun Snacks” to help you make the right choices.

V S Fun Snacks

For those seeking inspiration, Tokyo Okashi Land is highly recommended. Noted snack makers Morinaga, Glico, and Calbee will lead you to new taste experiences.

TOK YO OK ASHI L AND

•Hours: 9:00-21:00 •Address: First Avenue Tokyo Station, JR Tokyo Sta. •URL: http://www.tokyoeki-1bangai.co.jp/feature/okashi_land/ (Japanese Only)

CALBEE JAGARIKO CURRY TASTE

K YORO CHOU RUSK CAR AMEL FL AVOR

(TOKYO-EXCLUSIVE)

Caramel cream in crispy Chou Rusk

Travel with regionexclusive Jagariko

10 per box / 680 yen Kyoro Chou Rusk Caramel Flavor is beloved by both kids and adults. This exclusive taste can be found in Tokyo Okashi Land.

each pack / 105 yen In Tokyo Okashi Land, you can enjoy eight different kinds of region-exclusive Jagariko; come and find your favorite one.

CALBEE X ROYCE EBISEN CHOCOL ATE Shrimp-flavored rice crackers covered in chocolate. 6 packs per box / 1,480 yen Chocolate featuring rice cracker? If you are curious please come to Tokyo Okashi Land and try the inspiring taste.

Ginza honey madeline, Henri Charpentier (210 yen / 1piece)

PATISSIER K YORO’S LUNCH BOX

PRETZ TOK YO BABY K ARINTO

Collection of snacks in a lunch box

Indulge in black sugar taste with crunchy PRETZ

7 kinds of snacks per pack / 730 yen Available till 2013/12/12 The lunch box-like package exclusive to Tokyo Okashi Land will definitely makes you smile and makes for a welcome gift.

honey chou, Chezcima Matsuya Ginza (294 yen / 1piece)

Ginza honey, L’abeille Matsuya Ginza (1,680 yen/ 36g)

6 packs per box / open price This exclusive black sugar-flavored, baby-sized PRETZ matches either Japanese or black tea quite nicely.

French toast using honey from the Ginza Mitsubachi Project, Shiseido Parlour (1,350 yen) WAttention Tokyo

Tastes of Tokyo HAYASHI RICE

NORI A Japanese dish heavily influenced by Western cuisine

The gift from the sea that cultivates the taste of Tokyo

Hayashi rice is one of Japan’s most popular yoshoku dishes, or Japanese adaptations of Western-style dishes. Served with rice, it usually contains tender beef and fresh vegetables covered with a thick demi-glace sauce. There are several versions of the origins of this dish. One version claims that the name came from Mr. Hayashi, the founder of Maruzen Co., Ltd. Mr. Hayashi used to treat his foreign friends to this dish and hence it became known as Mr. Hayashi’s rice. Like Japanese curry, Hayashi rice is also a common household food.

Many people learn what Nori is when they encounter the “sheet of black paper” wrapped around the rice the first time they have sushi. Nori is the Japanese name for the group of edible algae that grows naturally on rocks in shallow areas of cold-water oceans, which the Japanese have been gathering for thousands of years. Since the Edo period, Nori can be found along the Sumida River and Tokyo Bay, and fishermen have been efficiently cultivating it. Because of this, Nori is considered a representative product of Tokyo.

TOK YO R AMEN

EDOMAE SUSHI The first ramen shop in Japan opened in Asakusa

Current Sushi has its roots in Tokyo

You already know that Japan is wellknown for its ramen, but did you know that the first ramen shop opened in Tokyo back in 1910? That’s when Rairai-ken ramen shop opened in Asakusa, which at that time was the major entertainment district in Tokyo. Its ramen was characterized by a soy sauce-based broth made from pork bones, chicken bones, and vegetables, which is similar to the shoyu (soy sauce-flavored) ramen we know today. Though Rairai-ken closed more than 30 years ago, their legacy has spread all over the country and ramen has become a Japanese staple food.

The current style of Sushi - a combination of fresh seafood and vinegar rice prepared in bite-size pieces - is in fact a variation of many other types of sushi that has existed around Japan. Developed in Edo (the former name of Tokyo), this particular type of sushi is called Edomae sushi, and was as an early form of fast food that was popular among the ever-busy people of Edo. Although Edomae is a widely-used term, there is no clear-cut definition. In most cases, the term is used for sushi made with fish caught in Tokyo Bay and/or prepared in Edo-style.

MILLE-FEUILLE TONK ATSU

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EDO MISO

Layers and layers of thinly sliced pork loin

Tenderness and sweetness exclusive to Tokyo

Tonkatsu is a deep-fried pork cutlet, and Mille-feuille is a French pastry with layers of ingredients that look like a thousand leaves. Thus, this dish is aptly-named because it’s tonkatsu made from numerous layers of thinly sliced pork that allow you to enjoy the tender juiciness of the meat. At Kimukatsu, one of the most-loved shops serving Mille-feuille tonkatsu, you can taste its signature tonkatsu that has 25 layers of thinly-sliced, highquality pork. Check it out if you want to try a different kind of tonkatsu!

With its deep brown color, people might associate Edo Miso with tasting salty; however, it is noted for its tender flavor while containing low salt and rice malt that brings a special sweetness to the tongue. It was a beloved, highprofile food during the Edo period when Tokyo was ruled by the Tokugawa Shogunate and when many local cuisines and various kinds of miso from all around Japan were introduced to Tokyo. The unique sweetness of Edo Miso comes from this fusion that has won the hearts of Tokyoites and is regarded as one of the exclusive tastes of Tokyo.

Whether it’s a traditional recipe or an adaptation of a Western-style dish, many Japanese cuisines have their roots in Tokyo. Here is a brief introduction and history review; the more you know about it, the more you’ll enjoy the food!

MONJAYAKI

OYAKODON A savory pancake eaten in a semisolid state

The double yummy chicken gourmet

Simply explained, Monjayaki is a Japanese-style pancake with various ingredients. Similar to Okonomiyaki, its Kansai region counterpart, Monjayaki is prepared by cooking dough on an iron plate. However, Monjayaki is eaten by scooping it up while in a semisolid state, and is often classified as a dish different than Okonomiyaki. The semi-solid material can be arranged in all kinds of shapes when people enjoy it. Monjayaki was first served during the Edo period and further developed during the Meiji period. Many Monjayaki restaurants can be found in the Tsukishima district of Tokyo where the dish is said to have originated.

Oyakudon is literally named “parentand-child rice bowl” which reflects the fact that people can enjoy both chicken eggs and chicken meat in the same dish. It is a donburi in which chicken meat and eggs, sliced scallions, onions, and other ingredients are all simmered together in a sauce and served on top of a large bowl of rice. Oyakodon was first served 250 years ago at a shop named “Tamahide” in Nihonbashi where the owner’s wife came up with the idea to mix leftover eggs into a chicken hotpot. Since then, Tokyo’s Nihonbashi ward has been known as the birthplace of Oyakodon.

TSUKUDANI

OMURICE The condensed relish originally from the Edo period

Get it? It’s omelette with fried rice

Tsukudani is a dish that tastes sweet and salty, and is considered a perfect complement to any rice dish. It contains seafood, meat, or seaweed simmered in soy sauce, sugar, and mirin. The way it’s prepared helps preserve it for long periods of time and has made it a favorite side dish to store in Japanese kitchens since the Edo period. The name Tsukudani is said to have originated from Tsukudajima in Tokyo, hence the dish is regarded as one of Tokyo’s representative flavors.

This is yet another example of yoshoku, or Japanese food inspired by Western cuisine. The dish consists of ketchupflavored fried chicken rice wrapped in an egg omelette and topped with a scoopful of demi-glace sauce or ketchup. Omu and rice is shorthand for omelette and fried rice respectively, thus resulting in the intimate portmanteau of Omurice. There is some debate over the origins of the dish, but one of the most well-known is that a Western-style restaurant in Tokyo’s Ginza district called Renga-tei was the first to serve it.

ANMITSU

MONT BL ANC Japanese sweets featuring azuki bean paste

Named after the snow-capped mountain

Anmitsu is a Japanese dessert featuring Mitsumame, a traditional Japanese sweet made of small cubes of agar jelly. Anmitsu was first introduced during the Meiji period in 1897 when Japan started to receive a lot of new information from overseas. At the time and inspired by Western sweets, Mr. Funawa from Asakusa came up with the idea to serve this traditional Japanese dessert on a silver platter with a fork or spoon. Thereafter, Mitsumame with red bean paste and fruits served in the style of a Western dessert plate came to be known as Anmitsu.

A Mont Blanc combines puréed, sweetened chestnuts, and whipped cream into a mound that reminds you of the snow-capped Mont Blanc in the French Alps. Its Japanese variation has its roots in Jiyugaoka, a posh area popular among women for its sweets and delicacies. The founder of Mont Blanc (yes, it’s the name of a pastry shop that opened in Jiyugaoka in 1933) was travelling through Europe and was so impressed with the snow-covered peak that he decided to “remake” it in Japan. With the luxurious sweet chestnuts on top, it’s pure indulgence for any pastry lover!

WAttention Tokyo

AKIHABARA - Mecca of Elec tron Historically known as a shopping district for electronic products, Akihabara has in recent years evolved to become a hub for the latest trends in a variety of thriving subcultures.

The world-famous electric town Akihabara, intimately called Akiba, is a paradise for those who are categorized as otaku, geeks of electronic products, Japanese animations and other pop cultures. The district has specialized in electronic products since the latter half of the 1940s. Many shops under the elevated JR railroad structures sold radio parts and as time went by, they started

WAttention Recommended!

selling consumer electronics and home appliances. Since the 90s, computers and the internet have become the new trend. Now in Akiba, a variety of subcultures such as anime and cosplay have emerged as the new fad. You will find shops selling doujinshi (coterie magazines) by popular anime artists, as well as costume and accessory shops to turn yourself into your favorite anime character. Born out of the concept of cosplay, the fi rst maid cafe was established in Akihabara. As the name suggests, in a maid cafe the service staffs dress as elegant maids and greet customers with “Welcome home, my load and lady.” Communication with the maids has

been the main catch and it’s not uncommon to fi nd regulars visiting every day. Maid cafe has become one of the symbols of this unique area. In this issue, WAttention editors will bring you to maidreamin, the biggest of its kind and arguably the most visited by foreigners, and show you how to have fun in a maid cafe. Visit Akihabara and doubtlessly you’ll get to see Japan’s pop and otaku culture.

Dreamy entertainment awaits you at maidreamin No.1 Maid Cafe Group

maidreamin

out! t i ck Che

• 13 stores in Japan and 1 store in Thailand! • More than 3 million customers have visited! • Super Kawaii! So many cute maids, food and drinks!

For maidremin Akihabara heaven’s gate store, look for this sign in the front left of Akihabara Electric Town (Denki-Gai) exit of JR Akihabara station.

WAttention readers’ promotion! 1. Show this page or tell the staff you’re a WAttention reader, and get a 10% discount. If you order a “debut set”, you’ll even get a souvenir badge! 2. You may take a photo with the maid and have the precious memory sent to you as a postcard! Ask staffs for details. (valid until Mar 25th, 2014)

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Elec tronics and Subculture WELCOME TO THE DRE AML AND!

Always wanted to experience maid cafe? WAttention editor and reader dropped in at maidreamin, one of the representative ones, and present you with a guide to the maid cafe experience.

Charles

Joanna

From Taiwan, craves for all sorts of new and fun stuff made in Japan.

From Poland. A big fan of Japanese rock music.

THAT’S MOE!

“Welcome home, my load and lady.” That’s how you will be greeted upon entering. The maid serving us was Yumo. She welcomed us with something like a candle lighting ceremony, symbolizing we officially entered the dreamland. Then we were handed a dreamin passport. It is like a permit to come back to the dreamland and also doubles as a discount voucher.

LUCK Y DR AW!

LIVE CONCERT!

The sweepstake is included in our maid cafe debut set, so we tried our luck and took home a music CD (of course featuring the maids) and cookies as souvenirs. The maids really look like idols on these peripheral products!

There are also options that include live singing and dancing performance by the maid. Because she dances on an open stage, chances are other customers may pay and you get a free show! Also don’t forget to use your dreamin passport for a free show the next time you visit.

FARE WELL Only my second time visiting. So many girls were having fun here! Seems not only guys, but families with kids can enjoy in a maid cafe! Time runs fast in the dreamland and it’s time to get back to the real world. Yumo waved goodbye as we checked out. The Polaroid is yet another element included in our maid cafe debut set. Tell me where else in the world can you take home such a unique souvenir?

On your rice omelet, maid will write messages with ketchup as you request. If you’re familiar with anime, you must have heard of MOE, the character written on our omelet. Before eating, join the maid in chanting a series of spells and pose the “hand heart” to infuse affection in your food! The food is more than a visual enjoyment! What contained in the omelet was ketchup flavored fried rice, and the parfait was creamy and perfectly accompanied by palmier biscuits. I bet the spells worked the magic!

The live concert was especially superb! Girls sitting next to us even cheered for the maid using pen light! It was so exciting!

Maid Cafe & Bar maidreamin The maid cafe chain has 14 stores in Japan and overseas. Six of them are located in Akihabara. English menus are available. Call for reservations: 0120-229-348 (toll free) https://maidreamin.com/

WAttention Tokyo

Experience Japan with JAPANiCAN Managed by JTB (Japan's largest travel agency), JAPANiCAN offers a great selection of tour packages from the hottest Mt. Fuji trips to numerous themed tours of Japanese cultural experiences. Even if you prefer to travel at your own pace, the variety of JAPANiCAN's tour packages accompanied by English speaking guides may add a touch of serendipity to your trip! So why not give it a try!

TOUR

Sumo Wrestling: It's Not All About Size Sumo Tour: Tokyo Tournament (with Chanko Dinner) Sumo, the Japanese-style wrestling that has its roots in Shinto religion, is one of the representative images of Japan and surely an experience not to be missed. The sport has a long history and many ritual elements have been preserved, such as the use of salt purification and a variety of ceremonies undertaken during the tournament. Six tournaments are held each year; three of them take place in the Kokugikan Arena in Tokyo. The tour allows you to experience Japan’s national sport and enjoy the traditional meal of sumo wrestlers afterwards! In the afternoon, you are free to watch the bouts or go to the exhibition room and gift shop in the arena, but remember to come back at around 15:45 to watch the ceremonial entrance of senior-ranked wrestlers and Grand Champion Yokozuna’s ring entrance. After the day’s bout is over, you’ll join the wrestlers and enjoy a yummy Chanko meal together in a Sumo stable. A rare opportunity to be so close to Sumo wrestlers!

What is Chanko? Chanko refers to all kinds of meal prepared by or for sumo wrestlers. Among them the most popular variation is Chanko-nabe (hotpot), which is a rich mixture of stewed meats, fish, and vegetables.

A bout is won by forcing the opponent out of the ring, or throwing him to the ground. 2 Chanko is amazingly delicious and nutritious. 3 Get some Sumo souvenirs from the gift shop inside the arena. 4 Colorful flags in support of Sumo wrestlers stand along the street leading to the Kokugikan Arena. 5 Sumo wrestlers enter the ring in their colorful ceremonial aprons. 6 After the final bout, a Sumo wrestler performs the bow dance. 1

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Sumo trivia! Do you know that there is no weight division for this 1500 year-old sport? So it is possible for a sumo wrestler to find himself pitted against an opponent twice his own weight! *The next tour is scheduled for the New Year’s tournament from January 12th to 26th in Tokyo. Please check JAPANiCAN’s website for more information.

TOUR

Mt. Fuji & World Heritage Cycling 1-Day Tour

Japanese style lunch is included. Vegetarian meal is also available.

First stop: Fuji Visitor Center

90 minutes after departing from Hamamatsucho bus terminal in Tokyo we arrive at Fuji Visitor Center. Here you can find out the history and art of Mt. Fuji through various exhibits. Also don't miss out on Mt. Fuji souvenirs and great views from the observatory deck.

Second stop: Mt. Fuji 5th Station

Climb 2,305 meters above sea level for the highest point of Mt. Fuji reachable by cars. From here you can admire breathtaking views of Mt. Fuji on a clear day. There's also a small post office so you may send a postcard and share your travel memories.

This Mt. Fuji folding fan is a special gift for tour participants. (Valid while supplies last)

Energize yourself with a delicious Japanese style meal and get ready to cycle around Lake Kawaguchi! Let’s go! In the afternoon we hopped on our mountain bikes for a 25-kilometer ride around Lake Kawaguchi. The English-speaking local guide was really helpful showing us the magnificent scenery around Mt. Fuji. He even told us some background stories of the many shrines near Mt. Fuji as we stopped by at one of them to take a rest and pray for safe trip. After the bike trip, a bus took us from Fuji-Q Highland to Shinjuku and finished our wonderful trip!

TOUR

Making Your Own HOKUSAI T-Shirt

TOUR

Experience Omotenashi in a Japanese Family

TOUR

Joy Doubled: Japanese Cuisine & Night Scenery

Who is Hokusai?

Katsushika Hokusai (17601849) is known as an ukiyoe (woodblock printing) artist and his most famous artwork is “Thirty-six views of Mount Fuji”. Not only did Hokusai have a profound influence on Western impressionist artists such as Vincent van Gogh, but also was the only Japanese listed on Life magazine’s ranking “100 people in the world who made one of the most important achievements in the last 1,000 years.”

Enjoy making your own unique T-shirt You can make your own T-shirt with the oldest Japanese T-shirt maker brand-KUME in just 30 minutes with the following steps: (1) Choose the size and color you like (2) Decide the design of silk print (3) Choose the color of ink (4) Decide the location for printing (5) Start printing (6) Dry up the ink by hairdryer and iron (7) Your HOKUSAI T-shirt is done.

Omotenashi is the heart of Japanese hospitality. This tour gets you a chance to experience Omotenashi and local people’s daily life through a tea ceremony in a Japanese family, as well as strolling along traditional shopping streets. Mingling with the locals is the best way to really experience Japan!

Hotel Nikko Tokyo offers you a chance to enjoy Japanese style dinner at the bayside of Odaiba. A table by the window is reserved for you at JAPANiCAN’s exclusive discounted price. Come and enjoy exquisite Japanese cuisine accompanied by the night scenery of Tokyo Bay.

Managed by JTB, JAPANiCAN is a premier website offering a wide variety of hotels and tour packages. The brand name combines JAPAN, i (eye or information), and CAN (potential), with the aim of bringing the best of Japan to customers. http://www.japanican.com

WAttention Tokyo

A BITE-SIZE BREAK IN TOK YO

VOL.3 TRIANGLE AREA-PARADISE FOR SWEETS AND SHOPPING

T O K Y O H A L F - D AY S A N P O SANPO

さんぽ［散歩］

WAttention’s Tokyo Navigator

Amber Liu Taiwan-born Amber is a big fan of Japanese Zakka and stationery. Exploring new shops during Sanpo is her favorite thing to do in Tokyo.

Noun. Sanpo is the act of walking that aims to refresh oneself or simply satisfy one’s curiosity, sometimes without a particular destination in mind.

Stop 1: Daikanyama

Tokyo is a city full of fascinating goods and sweets. In the triangle area you can recharge yourself by exploring adorable zakka, yummy sweets and wonderful scenery. About Triangle Ticket (One-Day Open Ticket)

The most economic-efficient way to explore the triangle area is getting a Triangle Ticket. You can purchase it at any ticket booth or machine within the Triangle area, then just enjoy unlimited rides until the last train of the day. Ticket Price: Adult 390 yen / Children under 12 years old 200 yen

TSUTAYA BOOKS

TSUTAYA BOOKS in the DAIKANYAMA T-SITE is a must visit. T-SITE is a Klein Dytham designed campus-like complex including TSUTAYA BOOKS, Kitamura camera shop, IVY PLACE and several lifesyle shops. Standing alongside a series of Pritzker Prize-winning architect Fumihiko Maki’s works is a plus.

Stop 4: Futako Tamagawa

MR. FRIENDLY Cafe

There are numerous nice cafés to choose from in the Daikanyama area, how about treating yourself with a cute and yummy pancake with your name on it?

Futako Tamagawa

Futako Tamagawa is a mix of nature and shopping spots. I would recommend you visit the riverside not far from the shopping area at late evening because the sunset scenery here is breathtaking.

Kumano Shrine

If you’re thinking about bringing back omamori as gift, I would recommend you to get the unique bear omamori from the Kumano Shrine.

Stop 3: Jiyugaoka

Trainchi

Trainchi used to be storage for trains but has now been reconstructed as a Zakka complex containing 13 fashionable shops. It is definitely a paradise for Zakka fans to explore.

Stop 2: Nakameguro

Cafe Hidari Pocket

At the Meguro riverside there is an adorable café van named Cafe Hidari Pocket. Not only is the taste of coffee fabulous but also the Latte art is very heart healing.

Poetic Cherry blossom by Meguro River

Getting off from Nakameguro station you’ll easily find the peaceful Meguro River If you visit here around cherry blossom season you will definitely get lost in the very poetic scenery.

Information

About the Triangle Area

28 WAttention Tokyo

The triangle area of Tokyo is loved by ladies because of its numerous zakka and sweet shops. Close to the city center, with nice shopping and green spots, the triangle area is considered a wonderful sanpo area. Tokyu Corporation thus came up with the project of “Triangle Ticket” so people could enjoy hopping on and off the metro with unlimited rides within one day to explore this area in detail.

TSUTAYA BOOKS http://tsite.jp/daikanyama/store-service/tsutaya.html

MR. FRIENDLY Cafe http://www.mrfriendly.jp/main/02_shop/

Cafe Hidari Pocket http://cafehpocket.jugem.jp/

Trainchi http://www.mrfriendly.jp/

Kumano Shrine http://www.kumano-jinja.or.jp/

A BITE-SIZE BREAK IN TOK YO

VOL.3 TRIANGLE AREA-PARADISE FOR SWEET AND SHOPPING

T O K Y O H A L F - D AY S A N P O SANPO

さんぽ［散歩］

WAttention’s Tokyo Navigator

Amber Liu Taiwan-born Amber is a big fan of Japanese Zakka and stationery. Exploring new shops during Sanpo is her favorite thing to do in Tokyo.

Noun. Sanpo is the act of walking that aims to refresh oneself or simply satisfy one’s curiosity, sometimes without a particular destination in mind.

Stop 1: Daikanyama

TSUTAYA BOOKS

Stop 4: Futako Tamagawa

MR. FRIENDLY Cafe

There are numerous nice cafés to choose from in the Daikanyama area, how about treating yourself with a cute and yummy pancake with your name on it?

Futako Tamagawa

Futako Tamagawa is a mix of nature and shopping spots. I would recommend you visit the riverside not far from the shopping area at late evening because the sunset scenery here is breathtaking.

Kumano Shrine

If you’re thinking about bringing back omamori as gift, I would recommend you to get the unique bear omamori from the Kumano Shrine.

Stop 3: Jiyugaoka

Trainchi

Trainchi used to be storage for trains but has now been reconstructed as a Zakka complex containing 13 fashionable shops. It is definitely a paradise for Zakka fans to explore.

Stop 2: Nakameguro

Cafe Hidari Pocket

At the Meguro riverside there is an adorable café van named Cafe Hidari Pocket. Not only is the taste of coffee fabulous but also the Latte art is very heart healing.

Poetic Cherry blossom by Meguro River

Getting off from Nakameguro station you’ll easily find the peaceful Meguro River If you visit here around cherry blossom season you will definitely get lost in the very poetic scenery.

Information

About the Triangle Area

28 WAttention Tokyo

TSUTAYA BOOKS http://tsite.jp/daikanyama/store-service/tsutaya.html

MR. FRIENDLY Cafe http://www.mrfriendly.jp/main/02_shop/

Cafe Hidari Pocket http://cafehpocket.jugem.jp/

Trainchi http://www.mrfriendly.jp/

Kumano Shrine http://www.kumano-jinja.or.jp/

T O K Y O M U S T D O A restaurant with a stunning view or a secret hideaway, Tokyoites share their personal favourites with you. Paul Kraft A former Starbucks executive, Paul has lived in Japan for 8 years. Currently, he is introducing another beloved American brand, HoneyBaked Ham, into the Japan market. www.honeybaked.co.jp

ポール・クラフトさん前スターバックス取締役。日本在住８年。アメリカのハニーベイクドハムを日本に紹介する仕事を始めたばかり。

Tokyo Tower 東京タワー Address:4-2-8 shibakouen, Minato-ku 港区芝公園4-2-8 http://www.tokyotower.co.jp/eng/secret/

Jiyugaoka 自由が丘 11 minutes from Shibuya on Tokyu Toyoko line

Jagariko じゃがりこ 157 yen

SKYBUS TOKYO General reservations: 9:30–18:00 03-3215-0008

1 Tokyo Tower

3 Shopping: Jiyugaoka

Yes, everyone is talking about the new Sky Tree. But like the Eiffel Tower, once you’re in the Sky Tree, you can’t see… the Sky Tree. Built in 1958, Tokyo Tower has shorter lines and is much more centrally located. Highly recommended for those with limited time.

Less than 10 minutes from Shibuya station, Jiyugaoka has been a prime shopping destination for Japanese women for years. While having smaller shops for big brands, explore the side streets for curated “select” shops with items you’ll find nowhere else.

大勢の人がスカイツリーを話題にするけれど、私は

渋谷駅から電車でわずか 10 数分。自由が丘はココ数

1958 年に作られたエッフェル塔にも似た東京タワーを

年日本女性のベストショッピングエリアのひとつ。ビッグブ

お勧めします。都心の真ん中にあって、時間がない人

ランドショップではなく、路地横にある小さなセレクトショ

にとっては交通も便利です。

ップがいい感じです。

2 Bus Tours

4 “Combini” Snack: Jagariko

To get your bearings, a quick bus tour around the city is a great first step. Easy to get on an off; easy to return later to the places that looked interesting. Your Hotel should have a list of operators. Again, great for people with limited time.

I have yet to see these in the West. Basically potato chips shaped like French fries. Available at any ubiquitous convenience store (“combini”) 100% addicting and great small gifts for your friends at home.

短時間の都内バスツアーは、手軽に興味深い場所に

西洋のポテトチップとは似て非なるのがじゃがりこ。コンビ

行けて簡単に気分転換ができてお奨め。ホテルでチェ

ニでも手軽に買えるので、小さなおみやげにも便利。

ックしてみて。 WAttention Tokyo

Met lovely Sakura Hotel at Asakusa

Because it was my first time to visit Tokyo as a backpacker, I decided to stay in Asakusa, where there are the most Japaneseque sceneries to visit. The experience of staying at Sakura Hostel Asakusa made the trip far beyond my expectations, because it was much more than just a bed to sleep – it was a place to meet interesting people and experience local culture. At Sakura Café, I had a great time chatting with people from all around the world and got much useful information from the friendly staff. Staying at lovely Sakura Hotel at Tokyo is definitely the most wonderful memory of my trip in Japan!

Check-In

Rooms There are different types of rooms for groups to share, and dormitories are also available for backpackers who travel alone. Twin rooms would be recommended for couples that need more privacy. I stayed at the twin room where beautiful sceneries of Sensoji Temple and Tokyo Skytree are available at my balcony.

The reception is available 24 hours, and the English speaking staffs were so friendly that I felt warmly welcomed. Clean sheets and pillowcases are provided with swipe card and residency guidance.

“Sakura Café” is one of the charm points of Sakura Hotel, I think. It is not merely a café but also a place to get close to the soul of Tokyo. Various events and social gatherings are arranged here, such as origami sessions and parties. At Sakura Café I never felt lonely, and I made friend with Hanife, an adorable girl from Istanbul who loves Japanese culture a lot. I also enjoyed chatting with an interesting guy from London, Dean - a theatre writer - who had been traveling in Asia for more than 8 months for 16 countries, who was thinking to get some inspirations from both of the traditional and contemporary Japanese Arts. Moreover, in this cheerful spacious public space, free wifi, TV and computers are available 24 hours.

Sakura Café

Facilities & Information

1 2 3 4

Even come to Japan without any travel plans, there is various travel information for you to check. One-day trips seem popular. 1 Shower room: Each floor is well equipped with sanitary facilities. I was very satisfied with the clean toilet and shower room. 2 Kitchen: The kitchen is free to use for 24 hours. Here you could make yourself some easy meals or just a cup of coffee. 3 Laundry Room: I was happy with the washing machine and drying tumbler. I did not have to bring too many outfits with me. 4 Personal Locker: There are personal lockers in the dormitory. You can bring your own lock or just buy one at the reception.

30 WAttention Tokyo

If you don’t need the big suitcase with you, just leave them at the guest storage.

Sakura Hostel Asakusa Information

The notices are all written in English with cute pictures, it reminded me of my fun college life when I stayed at the school accommodation.

Address: 2-24-2 Asakusa, Taito-Ku, Tokyo, Japan Tel: 03-3847-8111 URL: http://www.sakura-hotel.co.jp/asakusa

Where The History of Japan s Fine Tableware Began Established in 1904, Noritake was the first company to succeed in making western-style tableware in Japan. Synonymous with supreme craftsmanship and elegant style, Noritake s fine tableware has been loved throughout the world as its beauty has continued to transcend over the ages.

Noritake GINZA

Noritake SAKAE

•Hours: 11:00~19:30, closed during New Year holidays •Address: Bunshodo Building 2F, 3-4-12 Ginza, Chuo-ku, Tokyo •TEL: 03-3567-6121 •URL: http://www.noritake.co.jp/ tableware/shoplist/ginza.html

•Hours: 10:00~18:00; closed on the 1st and 3rd Sundays •Address: 2-1 Shin sakaemachi, Naka-ku, Nagoya, Aichi •TEL: 052-951-0561 •URL: http://www.noritake. co.jp/tableware/shoplist/ sakae.html