WAttention Tokyo vol 16 by WAttention

2015 Summer issue VOL.16

Japan Subculture SPECIAL FEATURE 1

SPECIAL FEATURE 2

Airport Limousine Bus Travel Savvy Upon Touchdown SPECIAL FEATURE 3

Fun Around Mount Fuji

The Winner! Find out more about our first Photo Contest on page 22

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150,000 yen! ★ See Sumo up close (and there could be famous people around you!) Watch in comfort with a designer soft seat ★ within your box gallery ★ Enjoy champagne and canapés created by famous Japanese restaurant “Nadaman” ★ Free flow of beer, wine, sake, shochu and softdrinks throughout the matches ★ Binoculars provided for close-up viewing *The matches will be held from 3pm to 6 pm (Japan time) on September14 (Monday), 2015. Guests are advised to arrive before 3 pm. *The campaign period is from May 18 (Monday) to June 15 (Monday), 2015. *Please note that the winning candidate will receive a single ticket, not a pair. *This prize is kindly sponsored by SUMOE CLUB.

Start Your Adventure Her

e! ▶

In Ha r mony w it h t he Sea sons Natsu no Doyo, Eating Eel To Avoid Illness: 20 July 2015 – 7 August 2015

こ

text & coordination/ Rieko Ido, photo/ Hajime Watanabe 文とスタイリング＝井戸理恵子、写真＝渡辺肇

Eel is rich in protein and Vitamin A, all essential elements for a healthy constitution.

よみ

夏の土用

を

2015年7月

楽

日～8月７日

しむ

“Doyo” refers to the 18 days before the end of a season, and occurs four times a year. Within that period, the natsu no doyo no ushi no hi - which occurs before the beginning of Fall - is a day the Japanese associate with the eating of eel, or unagi. But this tradition is actually not that old. One version of its origin is that Hiraga Gennai, a multi-talented scientist, inventor, author etc. from the Edo era in the 18th century, started this trend.

Apparently this idea for a doyo no ushi no hi came about after an enterprising owner of an unagi restaurant approached Hiraga to help do some publicity for his shop. Hiraga, who was known to have restored a static electricity generator from the West, was interested in electricity and studying electric eels at the time. According to ancient Eastern divination, summer was thought to be related to the “fire” element. And fire is countered by water. In the same way, water is represented by the color black. Hence it was thought that

black objects could counter the element of fire. The word “doyo” in the phrase doyo no ushi means water. So came the belief that on the day of the ushi, black objects are eaten to ward away evil. This was the basis on which eating black eel on a hot summer’s day would help to counter fatigue in the summer. Rieko Ido A graduate of Kokugakuin University, researcher of ancient Japanese customs and knowledge, conducting technical analysis on findings to apply them to modern lifestyles. Currently teaches at Tama Art University.

WAttention Tokyo

TOKYO HOT

EWS

Bringing you the latest hot news.

A chic stroll in Daikanyama Daikanyama has become even more elegant with LOG ROAD DAIKANYAMA, a shopping facility that consists of five separate buildings that stand on a long stylish leafy promenade ideal for strolling, shopping and lounging in any time of the year!

Godzilla alert in Shinjuku! The newly opened Shinjuku Toho Building in Kabukicho, Shinjuku, boasts one of Japan’s largest cinemas together with a new branch of Hotel Gracery that provides quality accommodation. The location is ideal for tourists, and has already become a new landmark in Shinjuku due to a menacing Godzilla looming over the facility.

LOG ROAD DAIKANYAMA URL: http://www.logroad-daikanyama.jp/ (Japanese)

Shinjuku Toho Bldg. URL: http://www.toho.co.jp/shinjukutoho/ (Japanese)

Sony Building brings you the best of Japan Browsing through beauty at BEAUTY LIBRARY

Since February 17, the Sony Building is equipped with a new Tourist Information Center on the 1st floor, together with a “Multi Communication Window” that brings people, information and experiences together. Familiarize yourself with Japan’s major tourist spots, and discover hidden gems scattered throughout the country. Try out Sony’s newest products as you’re there, and don’t forget to pick-up our latest issue available at the Tourist Information Center together with many other useful brochures.

Tourist Information Center URL: http://www.sonybuilding.jp/e/touristinfo/

Fujisan Station Hotel, the ideal hotel near Mt. Fuji Take your time browsing through organic cosmetics and personal care products at the newly opened BEAUTY LIBRARY in Omotesando. This “academic cosmetics store” is an ideal environment for all your beauty shopping needs, and you can look up information on the products with the provided tablets. Healthy organic food can be consumed at the store’s café as well.

BEAUTY LIBRARY URL: http://www.beautylibrary.jp/ (Japanese)

Fujiyoshida City Hotel was renovated and re-opened as Fujisan Station Hotel as of April 16, 2015. Modernly designed rooms with free Wi-Fi installed are offered at affordable prices with breakfast services included. The hotel has a tourist information counter at the lobby, and discount coupons for the Fuji-Q Highland free-pass are available for guests. The biggest strength of Fujisan Station Hotel has to be its location, with the Mt. Fuji Station within 2-min walking distance!

Fujisan Station Hotel URL: http://www.fujisanstation-hotel.com/ (Japanese)

WAttention Tokyo

※日本文化の魅力を世界に発信する「WAttention Tokyo」事業は東京都中小企業振興公社の推奨事業です。

Why WAttention ? WAttention is named so with the hope that people in the world would pay more Attention to WA （和）; an important term in Japanese culture meaning harmony with nature, peace and even Japanese culture itself!

VOL.16

世界中の人々に「和」（WA）に注目（Attention）してほしいという願いを込めてWA+Attention= WAttentionと名づけました。

F E AT U R E

Publisher

Sub-Cul Japan

Yasuko Suzuki / WATTENTION CO., LTD. Editorial Team Ayako Sogo, Tor Ching Li, Ian Nagata, Esra Krabbe Design Team

In Harmony with the Seasons

Letter from the Publisher

Kay Wu

Tokyo Hot News

Hajime Watanabe, Kenji Sugasawa,

Time & Effort: Japan Leather, Japan Quality

Must-Buy Japanese Beauty Products

Feature 1

Let s Talk Subculture: What You Oughta Know About Otome Road

Feature 2

Airport Limousine Bus: Travel Savvy Upon Touchdown

Feature 3

Fun Around Mount Fuji

Graphic Designer Photographer Tomoyo Nozawa, Kaoru Fukui Partners Global Daily Co., Ltd.

The Japan Subculture Cheat Sheet

Sales & Marketing Akihiro Shimomura Special thanks Rieko Ido (advisor), Fields Research Institute, Lars Holdaas, Nancy Liu, Miki Onishi, Charles Chen 広告・記事に関するお問い合わせは

A Short Trip from Tokyo – Special Features of The Fuji Five Lakes Area

和テンション株式会社〒150-0002 東京都渋谷区渋谷2-3-8 倉島渋谷ビル401号

Tokyo Must Do

Beat the Heat with Kose Cool BB Spray Foundation

E-mail : info-tokyo@wattention.com

Words of Japan

シンガポール事務所 Minook International (S) Pte Ltd

Phone : 03-6418-5701 / Fax : 03-6418-5704

2B Craig Road Singapore 089662 Phone : 65-6324-2127 ロサンゼルス事務所 Team J station, Inc.

2383 Lomita Blvd., Suite 114 Lomita, CA.90717 Phone : 1-310-782-8279

Summer 2015

Letter from the Publisher A view of Mt. Fuji never fails to impress, as you can see from our cover photo, which was the winning entrant of WAttention s inaugural photo contest conducted on Google+. Recently, some of our editorial staff visited the Fuji Five Lakes Area for our special feature, A Short Trip from Tokyo . Ever since Mt. Fuji became recognized as a UNESCO World Heritage Site, the number of foreign

visitors has evidently increased. Getting to the Fuji Five Lakes Area is just under two hours by train, and around 3 hours by car. At such close proximity to Tokyo, it s a highly recommended trip. Just imagine taking in the view of Mt. Fuji from an outdoor onsen – it s one of the best experiences one can have in Japan! Publisher Yasuko Suzuki

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Japan Leather Japan Quality From the tanning, to the dyeing, to the processing of the hide; we want to make Japan’s craftsmanship and sensibility, which is reflected in the leather-making process and leather products, made known throughout the world. The TIME&EFFORT selection is the product of Japan’s “omotenashi” spirit to bring joy to the user, where attention is paid to every minute detail. We have a full range of Made in Japan and Japan Brands.

Qroco / KIRINU DOCUMENT CASE

cattle hide / cattle hide (pouch) 26,000 yen (+tax)

CREATIVITY

Combining Innovation with Universality

Take for example, Qroco, which has over 70 years of history as a luxury reptile skin handbag maker, creating a variety of handbags with playful and edgy designs, using traditional crocodile leather as a motif. Or Kiami, which as a tribute to nature, uses as raw material the bark of cedar trees from Yakushima Island, which has been recognized as a UNESCO World Heritage Site. And then there is La Giola, which has put a twist to the handheld folding fan, usually made with paper or cloth, by using durable and versatile leather instead.

This modern Japaneseness – a rooted sensitivity in valuing the harmonious interaction between man and nature, together with a style born from freewheeling imagination - has won fans all over the world.

Significance / WA ~Nagomi~

deer hide Wine color 21,000 yen (+tax) Brown and orange 20,000 yen (+tax)

Kiami / Small Boston Bag cattle hide 210,000 yen (+tax)

CRAF TSMANSHIP The Craftsman’s Pride In Not Skimping On Time And Effort

©Japan Leather

TIME&EFFORT

Hours: 12pm~8pm (from Tuesday to Friday) 11pm~7pm (Saturday, Sunday and Public Holiday) Closed on Mondays Address: Ginza Madison Building 1F, 8-5-4 Ginza, Chuo Tel: 03-6274-6950 URL: http://timeandeffort.jlia.or.jp

WAttention Tokyo

The beauty of leather products is the way it changes color and character with use over time, becoming a unique item unlike any other. Behind the production of such durable and reliable goods, is the craftsman’s skill, starting from the choice of raw materials, to the tanning, dyeing, cutting and sewing of the hide. Not to mention, the finesse of the technique, but in every step of the production process of each bag, the thought put into the person using the finished product, and effort spent on every last detail, this uncompromising and diligent stance, is what earns a craftsman his calling. The skill in cutting the surface of hide into scale-like pieces one by one, and in the even and fine stiches, results in a quality best conveyed by actually holding such a product in your own hands.

Coquette / Clutch bag

cattle hide 25,000 yen (+tax)

JUNYA WARASHINA / LONG PURSE lizard skin 154,000 yen (+tax)

Must-Buy Japanese Beauty Products Cool Beauty

Vol. 02

Keeping fresh will be no sweat this summer with these products! This summer, keep your skin feeling cool and fresh from cleansing to makeup with this selection of cooling beauty products selected by WAttention’s editors. From a freezing-sensation foundation, to a cooling hydration gel and a forest fragrance body sheet that cools as it cleans, these products are going to fly hot off the shelves as the mercury rises. Grab them while stocks last!

Hyper hydration Fresh freeze

Kose’s Esprique Cool BB Spray UV 50 Summer doesn’t have to be all sweaty and sticky. In fact, it can be minus 5 degrees Celsius – if you use this new Cool BB Spray UV 50 spray essence foundation by Kose’s Esprique brand. Spray the foundation on a sponge, and be prepared for a cool -5 degrees Celsius sensation when you spread the foundation on your face. This product will also lower your skin temperature, which is important to keep your pores closed to prevent the accumulation of dirt and oil.

The beauty of this product is that it’s a foundation, sun block (SPF 50+/PA++++), toner, serum and face powder all in one!

Editor’s comments This product has made me look forward to putting on foundation. I love the cooling sensation, and not just my skin, but my whole being felt fresher on the whole! It’s easy to spread and I felt my skin could breathe even while the Cool BB Spray did its job of covering up blemishes effectively.

Ayura Wellfit Body Sheet

Your skin will slurp up this jelly essence like a long-awaited dessert. In addition to whitening and hydrating your skin with the active ingredients M-tranexamic acid and hyaluronic acid, this new line-up in the Aqualabel series also serves as an astrigent to shrink your pores and prevent sagging skin. The jelly-like lotion rubs easily into your skin with a refreshingly cool sensation and serves four functions as a lotion, emulsion, serum and astrigent. Suitable for both day and night use. Editor’s comments I felt like my skin absorbed this jelly as soon as I applied it! I really like the silky smooth feel that the lotion left on my skin. Highly recommended to beat the summer heat! 1,836 yen for 200ml

2,268 yen for 60g

Available at major drugstores from May 16 www.esprique.com

Forest freshness

Shiseido’s Aqualabel Whitening Jelly Essence

Available at major drugstores http://www.shiseido.co.jp/bbk/ 14_summer/special/01/02.html

Increase the cooling sensation by applying with the Shiseido patting sponge.

Uses 100% spring water from the foot of Mount Fuji for a cool, clean feel.

After a workout or just walking in the concrete jungle amidst the summer heat, freshen up instantly with this body sheet that cleanses your skin thoroughly with its fine mesh and leaves your skin feeling cool and dewy with a lasting forest fragrance. The “aromatic forest” fragrance newly developed by Ayura is a complex blend of natural herb and floral essences that will transport you to a lush forest. A limited production of bumper 30-sheet packs is also available to help you get through the summer.

787 yen for 15 sheet pack

Available at Ayura corners at major department stores http://www.ayura.co.jp/jp/AyuraShop/index.html

Editor’s comments Using this sheet is like an aromatherapy session. The forest scent is really invigorating and the sheets are also gentle on the face! This is a must-have item in any active lady’s handbag.

*All prices are inclusive of tax and are stated according to data available to WAttention s editors and may vary according to region or retailer. WAttention Tokyo

The Japan Subculture Cheat Sheet ©SOTSU ・ SUNRISE

Subculture 101

Naruto live mascot at J-World.

From Astro Boy to Akihabara – everything you need to know about Subculture in Japan

Uno Tsunehiro Uno Tsunehiro is a Japanese pop culture writer and critic, a regular commentator on Japanese radio and television programs and chief editor of "PLANETS" magazine. He is also an adjust lecturer at Kyoto Seika University and lecturer at Rikkyo University.

It’s not too far off to say that every Japanese grows up on a diet of anime and manga, differing in just a matter of degree – and whether one grows out of it. Indeed, it would be hard to find any Japanese who has not heard of Doraemon, One Piece or Studio Ghibli. With such anime as a common reference for society here, why is it still called a “sub” culture, and how did cutesy characters, spaceships and Godzilla get so mainstream? WAttention spoke with up-andcoming Japanese pop culture critique Uno Tsunehiro, for a brief history of subculture in Japan.

I am Godzilla! Get outta my way!!

WAttention Tokyo

Happy otaku with Rei Ayanami from Neon Genesis Evangelion.

Akihabara, the mecca for all things otaku.

Godzilla and Post-War Catharsis Godzilla, the giant radiation-breathing reptile, rampaged onto the scene prior to anime in the early 1950s. It comes under the genre of a special effects production and was a reflection of post-war Japan in its Cold War tensions and atomic age anxieties. “Since direct reference to the war was taboo, Godzilla served to do that,” said Uno, who’s also chief editor of a current affairs magazine “Planets”.

Toy figurine of Evangelion Unit-01.

From Manga to “TV Manga” At around the same time, the “god of manga” Osamu Tezuka started “story manga”, or manga with richer story lines and character development, making manga not just entertainment for children but across all ages as well. In 1966, Tezuka created the first animated TV series of his monthly manga, “Astro Boy” or “Tetsuwan Atom”. Uno says anime was then referred to as “TV Manga”, and due to high production costs, animation was limited to use of still frames and emphasis was placed on the plot instead. “Astro Boy” dealt with very poignant issues, such as death, loss and acceptance – the anime is about a flying robot created to replace the son of a scientist, who died in a car accident, and his adventures and relationships in the human world. Manga’s popularity gained speed, and by the 70’s, manga appeared not just in monthly magazines, but took the form of weekly manga magazines instead.

Anime and Akihabara Boom According to Uno, Tetsuwan Atom was the first anime boom, followed by Space Battleship Yamato in the 70’s and Mobile Suit Gundam in the 80’s, and Evangelion in the 90’s. In a natural evolution, manga progressed from the page to the screen and into real life via merchandising. All sorts of posters, toys and trinkets are made to allow fans to identify themselves by the manga or anime that they have come to love. Plastic models of Battleship Yamato and Gundam characters are still coveted by otakus today in Akihabara. The word “otaku” (literally, “homebody” but referring to hardcore fans of anime/ subculture) was coined in the 1980s - in a derogatory manner. But now, otakus declare their existence with pride, with female otakus arguing that the term isn’t gender specific.

No Longer a “Sub” culture? So why are anime and manga still referred to as a subculture, rather than being part of Japan’s culture? “For the older generation, anime and manga will be deemed to be a subculture. But gradually, there will be nothing to stop anime and manga from being accepted as a main culture. And then, anime and manga won’t be so ‘cool’ anymore,” said Uno.

Ok, So What’s Next? Manga is something almost every Japanese grows up reading.

Toy figure of “Astro Boy” or “Tetsuwan Atom”.

Idols you can meet and shake hands with.

Live Idols is where the next subculture boom lies, Uno predicts. The Live Idols concept started gaining popularity from the year 2000, with the original 48-member idol girl group AKB 48 making its debut in 2005. Unlike mainstream TV idols, these Live Idols perform at a regular venue, gaining a local fan base. The concept behind Live Idols is “idols you can meet” – indeed, handshake sessions are a key part of a Live Idol’s existence, and their handshake count would put most politicians to shame. CD releases come with lottery tickets for a chance to attend a “handshake event” to meet members. So, after quick rundown on the evolution of Japanese subculture, are you ready to unleash you inner otaku yet?

*This article was written with the assistance of Fields Research Institute, which conducts research in entertainment.

WAttention Tokyo

Subculture Shopping

Akiba! Oasis for Otaku This is the first stop for any overseas otaku visiting Japan. After all, with probably the highest density of manga and manga-related material per square foot in the world, Akihabara has everything to support one’s otaku lifestyle – from games to gachapon, cosplay to character goods. Even if you don’t know any anime, you’re sure to find some great souvenirs here! A maze of amazing manga

Don’t judge a book (store) by its cover

Toranoana Akihabara

K-BOOKS Akihabara Honkan

Any otaku will be able to tell you

K-BOOKS is like the Godzilla of

that Toranoana, also fondly referred to as “Tora”, is named after the professional wrestling company in the 1970s anime series Tiger Mask.

the manga industry, with a vast array of manga and dojinshi. This Akihabara branch specializes in second-hand manga, CDs, classic figurines and other gadgets of your favorite manga, anime or videogame.

Tora wrestles with K-BOOKS for the lions’ share of the dojinshi market. Here in Akihabara, Toranoana has three branches including two 7-story towers dedicated to manga, one for men and women readers.

Hours: 11:00-19:00 Address: Sotokanda 1-15-16 Radio Kaikan 4F, Chiyoda URL: https://www.k-books. co.jp/company/shop/ akiba.html (Japanese only)

Hours: 10:00-22:00 Address: Sotokanda 4-3-1, Chiyoda URL: http://www.toranoana.jp/shop/ akihabara/ (Japanese only)

Toy-capsule collector’s paradise

Clerk at K-Books with anime figurine.

Incubator for future subculture idols

A new challenger has entered the ring!

Gachapon Kaikan

Akiba Cultures Theater

Club Sega Akihabara Shinkan

“Gachapon”, named after the sound

This is where subculture idols are

If you are a hardcore gamer, join

the toy capsule dispenser makes upon usage, captures Japanese subculture in a capsule. From supersized Japanese rice bowls, to smartphone cat-stands, anime character figurines and Gachapon star “Fuchiko”, Gachapon Kaikan has it all.

made. Japan’s top grossing idol girl group AKB48 – which stands for Akihabara 48 – sang and danced its way to fame at a similar concept idol theatre. Go here to catch the energetic performances of young female idol groups with highpitched voices that will remind you of schoolgirl anime characters.

the bout at the 6-story entertainment complex Club Sega and give seasoned Japanese players a run for their money at Street Fighter or Virtua Fighter. If fighting games aren’t your thing, you can try your luck at UFO catchers (crane machines), take an idol-like purikura (photo sticker), shoot at schoolgirl zombies or race with Mario and friends!

Hours: 11:00-20:00 Address: Sotokanda 3-15-5, Chiyoda URL: http://www.akibagacha.com/ (Japanese only)

Hours: Depends on the show Address: Sotokanda 1-7-6, Chiyoda URL: http://akibalive.jp/ (Japanese only)

From the quirky to the cute, get them all!

Akihabara Omiyage

What a water bottle!

˝ Moe˝ Omiyage 10

WAttention Tokyo

Cookies sweetened with moe messages from Akihabara s super cute French maids. Would you like tea with that, my master?

The famous Hello Kitty ribbon…as a bottle.

Drink this to become a Super Saiyan!

Hours: 10:00-23:30 Address: Sotokanda 1-11-11 Sotokanda Itchome Building, Chiyoda URL: http://tempo.sega.jp/am/akibanew/ (Japanese only)

We all played make believe when we were kids, imagining ourselves as a superhero, prince or princess. Cosplay is just that, in a more elaborate form. While cosplay, or costume play, cannot be said to have originated in Japan, the level of development of the industry here has led to the Oxford Dictionary to define cosplay as “The practice of dressing up as a character from a film, book, or video game, especially one from the Japanese genres of manga or anime”. Here’s how to get started! Dress to impress at the world’s largest anime convention!

Anime Japan 2015 Here you can try out cosplay by renting

a costume for just 1,000 yen (changing rooms provided) at the Cosplayers World area. Cosplayers can also flaunt their costumes on stage, and take photos on a 3D background. This annual anime event gathered thousands of cosplayers this March at the Tokyo Big Sight. URL: https://www.anime-japan.jp/en/

Strut your stuff along Asagaya Anime Street

Your friendly neighborhood replica weapons store

Cosmenia

Busou Shoten

Here at Cosmenia, you can try, buy

From ninja shuriken, to medieval

and strut your stuff along the Asagaya Anime Street as Suginami Ward allows cosplaying in public! Cosmenia has everything you need to get started, from costumes, to wigs, changing and make-up areas. All you need to do is leave reality behind.

knight helmets and samurai swords, the replicas here are so real you may just scare yourself. That said, do check if your country permits the entry of replica weapons.

Hours: 11:00-20:00 Address: Asagaya-minami 2-40-1, Suginami-ku, Asagaya Anime Street Hokutou 9 URL: http://cosmenia.jp (Japanese)

Hours: Weekdays 11:30-19:30, Weekends & Holidays 11:00-19:30, Closed Tuesdays (unless a holiday) Address: 3-15-7 Soto Kanda, Chiyoda-ku, Asano Bldg URL: http://busou.sakura.ne.jp (Japanese)

From custom orders to do-it-yourself costumes

Cospatio Akihabara Main Store (GEE! Store Akiba) Get the latest anime and manga

costumes here, or make your own with plenty of materials to recreate your favorite costume.

Hours: Weekdays & Saturdays 11:00-20:00, Sundays & Holidays 11:00-19:00 Address: 3F, GEE! STORE AKIBA, 3-15-5 Sotokanda, Chiyoda-ku URL: http://www.geestore.com/geenet/ geestore/akiba WAttention Tokyo

Cosplay Crash Course

Japan’s Cosplay Community

Coffee, Tea or Moe?

Get Into Character At These Places!

Anyone can enjoy the world of anime at these cafes and restaurants where you can, literally, get a taste of the various hit characters. Even if you’re not following the plot, the various virtual reality games and attractions will have you lost in another world in no time. The Straw Hat Crew Takes Over Tokyo Tower!

Tokyo One Piece Tower Located at the base of Tokyo Tower, this recently-opened

theme park is a must see for all One Piece fans. Swing a samurai sword like Zoro, or get spooked at Brook’s Horror House at this city theme park spanning three floors. There’s also a “ONE PIECE LIVE ATTRACTION” stage performance for a “live” encounter with Luffy and the Straw Hat Crew. Hours: 10:00-22:00 Address: Tokyo Tower Foot Town, 4-2-8 Shiba-koen, Minato URL: http://onepiecetower.tokyo/en/

©尾田栄一郎／集英社・フジテレビ・東映アニメーション ©Amusequest Tokyo Tower LLP

Enter the world of JUMP anime

Enjoy the collaboration events

J-WORLD TOKYO

NAMJATOWN

Catch the all-star lineup of Naruto,

Grab hold of a life-size replica sword from

Dragonball and BLEACH from JUMP anime at this anime-based amusement park. You can shoot virtual reality Kamehameha fireballs with Goku, or engage in a great ninja battle with Naruto. Recharge with BLEACH’s Cod roe cream pasta or a cream puff shaped like Gintama’s Elizabeth, and ponder over which of the 300 gift items to buy back home. Hours: 10:00-22:00 Address: 3-1-3 Higashiikebukuro, Toshima-ku, Tokyo Sunshine City World Import Mart Building 3F URL: http://www.namco.co.jp/tp/j-world/en/ ©B/S・F・T

popular video game “Sengoku Musou” to take commemorative photos, or try the charactermotifed desserts from the anime “Ace of Diamond”. There are 13 attractions and three food plazas and more fun at NAMJATOWN’s original character cast theme park. Hours: 10:00-22:00 Address: 3-1-3 Higashiikebukuro, Toshima-ku, Tokyo Sunshine City World Import Mart Building 2F URL: http://www.namco.co.jp/tp/namja/pdf/ english_guide.pdf ©TK/DST ©2015 NAMCO

The official café of the classic anime

Here you can game with your food

GUNDAM Café

Capcom X Pasela Entertainment Bar

Both first-timers and dedicated fans of

Video game maker Capcom has created a new form of entertainment bar, featuring an original menu based on nine of its most well-known titles. Pull up a stool and sample “Street Fighter” fried rice while viewing a personal monitor displaying Capcom’s newest and hottest games. With portable games available at your table, this bar is for the kid in you.

this internationally-renowned robot anime will have fun at the futuristic designed official GUNDAM Café. Tank up on Mobile Suit latte art or a colorful drink, and grab some limited-edition Gundam goods here.

©SOTSU・SUNRISE

WAttention Tokyo

Hours: 10:00-22:30 Address: 1-1 Kandahanaoka-cho, Chiyoda-ku URL: http://g-cafe.jp/english

Hours: Weekdays 14:00-23:30, Weekends & Holidays 11:30-23:30 Address: Pasela Resorts Shinjuku Main Store 1F, 1-3-16 Kabukicho, Shinjuku URL: http://www.paselabo.tv/capcombar/ index.html (Japanese)

See a Subculture Show

The Wild and Wacky Robot Restaurant! Find out why this robot romp is ranked 16th on TripAdvisor’s Japan Top 30 Most Popular Destinations for 2014. It’s subculture at its most concentrated concoction!

n so rp

Robot Restaurant

Flanked by big screens playing anime background to the stage action, you’ll truly feel immersed in a fusion of Japanese fantasies.

This psychedelic blend of all the elements of Japan’s existing subculture into one show makes the Robot Restaurant a “must try” experience on your trip to Tokyo.

Time: 16:00-23:00 (Shows: 16:00 / 17:55 / 19:50 / 21:45) 1 show approx. 90 minutes.

With robotic flying insects zooming past you with a gorilla in tow, and giant robot snakes slithering right before your eyes, you’ll literally need to lean back at some points to avoid the becoming a part of the spectacle!

But unlike all other underground idol theaters, only here will you find such a band riding on giant neon-light flashing robots, or spinning and moving to the trance rhythms of a robot DJ!

In just 90 minutes, this show will transport you from Japan’s feudal past, with kimono-dressed, umbrella-carrying dancers, to mythical rainforest battles between nature’s beasts and invading samurai robots.

In similar fashion to the idol bands of Akihabara, this 13-member girl group will give you a taste of a whole different side of Japan’s subculture with their kawaii color-coordinated marching band uniforms and superhero skirts with soaring capes.

Address: Kabukicho 1-7-1, Shinjuku TEL: 03-3200-5500 Admission: 7,000 yen Access: 5-min. walk from JR and Tokyo Metro Shinjuku Station. URL: http://www.robot-restaurant.com/

Japan’s subculture, head to the heart of Kabukicho. And no, we’re not talking about some seedy bar, but the super futuristic Robot Restaurant where cosplay, characters and idol bands all come together for an unforgettable night of laugh-out-loud fun.

For a night of sensory immersion in

But this show is not simply about sitting back and observing a performance. Prepare to clap, shout, and wave your glow sticks as you bounce to the beats of Robot Restaurant’s “Dreamgirls Band”.

Shinjuku’s All-in-One Subculture Show

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WAttention FIELDS Research Institute ］［

Let’s Talk Subculture Explore the fascinating world of Japan s subcultures with insights from the inside.

What You Oughta’ Know About Otome Road

and was a term slapped on women who drew or read manga portraying two male leads in a romantic relationship, which comes under the genre of “Boys’ Love”, or BL.

Mecca of the FUJOSHI 腐女子

Now, why would any heterosexual woman be interested in two men in love or making love? Understandably the idea would make the general public somewhat squirmish.

In a nutshell: Otome Road is to the Fujoshi what Akihabara is to the Otaku. It’s the Yin to the Yang of Otaku culture (though some may argue that Otaku also includes those of the fairer sex).

But you’ll find that most of the Fujoshi paying pilgrimage at “Otome Road” – a nickname for a 200 meter-odd stretch of road in East Ikebukuro – are just regular romantics who love manga.

First things first, fujo…what?

Why girls love Boys’ Love

If that didn’t make any sense to you, fret not. The term Fujoshi isn’t as wellknown as Otaku, which has elbowed its way into the Oxford dictionary to refer to a person obsessed with a certain (sub) culture, often to the detriment of their social skills.

One unique feature about BL is that it is written and drawn by women, for women. This BL circle is often referred to as “dojinshi” and BL started off as fan fiction of shonen manga, or young boys’ comics, which quite simply either focuses on a sport, or students who are also warriors in a fantasy world.

So why should you care about this breed of beings, the Fujoshi? Because this is a global trend that taps into and reflects the psyche of nearly half of the world’s population. What is Fujoshi?

Female characters hardly appear and the boys are always portrayed as either training, competing or fighting their nemesis.

This literally means “rotten female(s)”

BL explores the fantasy that the male

We are

Fujoshi!

protagonist’s hatred actually stems from a forbidden love for his nemesis – which is quite a deep hypothesis, psychologically speaking! The BL genre, with its endless spinoffs of mainstream titles playing out alternative scenarios - from the male characters going on an onsen trip to just showing them on a regular day out – fulfils the fantasy of female fans. Men adopting a submissive position There’s also a deeper sociological driver for the existence of BL which gives it a global appeal. BL gives women the chance to see men in a submissive state, being the one to say ‘no!’ or be pleasured, instead of the normal manga when men are the one taking the lead and proving their manhood – even if in real life, they may not do so. And in a male-dominated world – and society like Japan – this twist will give most ladies some pleasure. Nothing rotten about that, is there?

［

Fujoshi speak up To voice actresses, Kokoro Kanae and Yui Taya who are both in their twenties, BL is just another genre of manga to be enjoyed, with nothing to feel ashamed of. I have male friends who read it too and they aren t gay, said Kanae. As for

VOL.01

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Find out other fascinating aspects of subculture in this special Let s Talk Subculture series online at www.wattention.com.

Taya, she says, It offers a world of fantasy and escapism for me. Kanae adds that the all-male cast is a treat for the eyes , with two men in the spotlight instead of just one. In fact, the world of BL is keeping them so busy that they have no time for romance in real life!

No Manga, No Life! Isn' t BL great?

yes, double the eye candy!

Otome Road Map Why is Ikebukuro the mecca for Fujoshi? On weekends and even on weekdays, young girls carrying bags covered with anime character badges or even grown women in kawaii costumes can be seen flocking excitedly to a 200m stretch of shops to the west of Sunshine City in East Ikebukuro. This is Otome Road, the mecca for Fujoshi. Here, many Fujoshi come hunting for the latest Boys’ Love manga and paraphernalia, spend the day curled up with their favourite comics at a girls’-only manga café or indulge in a fantasy world at a butler cafe. This evolution can be traced to 2000 when Animate reopened after renovations with an emphasis on catering to the Fujoshi fan base, prompting K-Books to do the same. Toshima-ku, which is the ward in which Ikebukuro belongs to, actively promotes the existence of Otome Road and has even produced a walking map of it.

❶ K-Books

❷ Swallowtail Butler Café

K-Books dominates Otome Road with various shops specializing in BL manga, anime, cosplay goods and CDs produced by male voice artists.

Here you can indulge in a fantasy world where you are a lady or lord (apparently men frequent here too) with butlers at your beck and call at the ring of a bell. Impeccably groomed butlers will serve you afternoon tea and sophisticated sweets. Reservations are needed and this café was fully booked when WAttention visited on a weekday! Address: 3-12-12 Seiwa Building, B1F, Higashi Ikebukuro, Toshima-ku, Tokyo www.butlers.cafe.jp

Lumine Ikebukuro Meiji Dori

Ikebukuro Station

❸ Otome Road ❷

Police

Seibu department store Ikebukuro

hin

y Cit

Sanrio Gift Gate Green Odori

MinamiIkebukuro Park

❶

❹ Sunshine City Police

HigashiIkebukuro Station

For more details refer to their website: http://www.k-books.co.jp ❶ is K-Books Anime Shop

❹ acosta! cosplay event Hacosta Inc, which operates a cosplay studio along Otome Road, started organizing regular cosplay parades around Ikebukuro since a year ago, gathering throngs of cosplay fanatics each time. This event allows cosplayers to walk into participating cinemas, restaurants and shops in their costumes, freeing them from their unspoken rule of not walking in their costumes in public. acosta.jp

❸ CAFE 801 This is a girls -only manga café which prides itself on offering the widest range of BL literature in Japan at over 10,000 titles, and is a sanctuary for Fujoshi who can book private cubicles to curl up in and indulge in escapism. BL talks are also occasionally held for Fujoshi to get together and talk about their favorite fantasies. Hours: 11am – 11pm Address: 3-10-6 Kato No.6 Bldg, 2F, Higashi Ikebukuro, Toshimaku, Tokyo Tel: 03-5944-9417 cafe801.org

This article was written with the assistance of Fields Research Institute, which conducts research in entertainment. WAttention Tokyo

Friendly, reliable and fun – get the wheel deal with the Limousine & Subway Pass

Travel Savvy Upon Touchdown As a tourist, you can never have enough time or money. Which is exactly why the Limousine & Subway Pass is a savvy way to start off your Tokyo tour on the right foot upon touchdown.

Right to Your Hotel Doorstep

The Rail Deal

When

What’s

you’re carrying tons of luggage and hot under the collar for time and energy, the last thing you want to do is have to face a long, winding flight of stairs or cavernous underground tunnel – which is what awaits train commuters in Tokyo every day. That’s why getting around via the Airport Limousine Bus offers the best value for money for the savvy traveler who wants to enjoy the comfort of a limousine at the cost of an airport bus.

Always On Time, Always In Time With

551 buses from Narita Airport and 673 buses a day from Haneda Airport plying to major hotels and main stations in areas such as Shinjuku, Shibuya, Akasaka, Ginza and Nihonbashi, there’s bound to be a bus that takes you to your hotel doorstep, or nearby – without a long wait. This saves you time and stress from getting lost in a busy train station such as Shinjuku or Shibuya, where several train lines connect to the same station with multiple exits and station platforms. The

Airport Limousine runs like clockwork, bound to get you to the airport on schedule. This is possible due to a GPS system in every bus that is connected to a traffic control center that advises the drivers on the best route to take in order to keep to schedule, regardless of traffic conditions.

Airport Limousine Network* Ginza

Shinagawa

Narita Airport

Hibiya Asakusa

Shibuya

Tokyo City Air Terminal

Tokyo Sta. / Nihonbashi

Tokyo Disney Resort

Odaiba

Akasaka

Ikebukuro

Roppongi

Haneda Airport

Shinjuku

Makuhari

Chiba

more, with the Limousine and Subway Pass, you can take unlimited rides on the Tokyo Metro and Toei Subway Lines, choosing from 1-day to 3-day passes. Encompassing a total of 13-lines, this network is enough to cover all major sightseeing spots in Tokyo, from the shitamachi areas of Asakusa and Ueno, to the Imperial Palace and Nihonbashi in central Tokyo, and the hip streets of Shibuya and Shinjuku in the West. Let WAttention’s editors show you how Tokyo can be enjoyed with this Limousine & Subway Pass! Limousine from Airport

Subway Pass For Tokyo Metro and Toei Subway Lines

Special Offers For Even Better Deals! ★ T-CAT Night Special 1000 Here’s a great tip for visitors departing from Narita Airport on a night flight. If you board the Airport Limousine from the Tokyo City Air Terminal, or TCAT, on the 8pm, 8:20pm or 8:50pm buses to Narita Airport, you only have to pay 1,000 yen instead of 3,000 yen. ★ T-CAT Special Limited to foreign visitors only, travelling to and from the TCAT will cost only 1,900 yen instead of 3,000 yen. ID is required and this purchase can only be made on the day of travel itself. ★ Return Voucher Discount If you’re traveling from Narita to Central Tokyo, ask for the Return Voucher (Adult 4,500 yen/Child 2,250 yen) and get 27.4% off! More details here: https://www.facebook.com/AirportLimousineBus

*simplified version

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http://www.limousinebus.co.jp/en/

551 Airport Limousine Buses run daily to and from Narita Airport, and 673 to and from Haneda Airport. Wheel and Deal Around Tokyo Freely with the Limousine and Subway Pass Concierge’s Choice On What To Do, See and Eat

The Airport Limousine Bus departs from and arrives at our hotel!

Shibuya Creative and Cool

Chief Concierge Naoko Tsugita

“ Mention Shibuya, and fashion mall 109, accessory and handy

goods retailer Tokyu Hands, and LOFT come to mind. But other than such specialized malls, there are also cafes promoting coffee culture, and shops selling CDs and LP records. Within the residential area of Daikanyama there are several independent shops oozing with character. And, the view of the Shibuya scramble crossing from our hotel’s 40th floor bar is not to be missed!

”

Cerulean Tower Tokyu Hotel A 5 minutes’ walk from the Shibuya Station. Abuzz with the power of youth and creativity, this is where new fads and trends are born. A hotspot for both business and leisure. URL: https://www.ceruleantowerhotel.com/en/

■Hunt down your favorite tune

Tower Records Shibuya and HMV Record Shop With everyone downloading songs for free, music stores are reaching extinction in most parts of the world. But in Shibuya, long established music stores such as Tower Records and HMV are still dancing to the beat!

■Where’s Hachi!?

Shibuya Scramble Crossing The famous pedestrian crossing right in front of the Shibuya Station is the perfect kind of setting for a “Where’s Wally” illustration. Be sure not to miss the bronze statue of the world’s most loyal dog Hachiko on your way from the station!

With 5,000 square meters packed with CDs, DVDs and music-related goods, Tower Records Shibuya is the largest music store in Japan – and probably the world. If you are a nostalgist, head over to HMV Record Shop Shibuya, which stocks all the second hand vinyl records, cassette tapes and CDs you can dream of.

Tower Records Shibuya URL: http://tower.jp/ store/kanto/Shibuya (Japanese)

HMV Record Shop Shibuya

URL: http://recordshop.hmv.co.jp/ (Japanese) *Tax-Free Shopping Available

■Is modern Shibuya not your cup of coffee? Meikyoku Kissa Lion

The stereotypical idea that Shibuya is only for the young crowd will dissolve like a sugar cube in hot coffee as soon as you enter the atmospheric Meikyoku Kissa Lion. With a history of 90 years that shows in its aging furniture, dim lamps and rusty blade fans, time stands still at Meikyoku Kissa Lion. Savor the coffee and antique ambiance here while listening to the unique timbre of classical music played from vinyl records over large wooden loudspeakers.

Meikyoku Kissa Lion URL: http://lion.main.jp/ (Japanese)

Hop on and explore by subway! Shibuya

2 min

Hanzomon Line

Omotesando

Omotesando, a boulevard of style Often referred to as Tokyo’s answer to Paris’s Champs-Élysées, Omotesando is a wide, leafy boulevard with myriads of trendy shops and chic restaurants. Omotesando Hills, which boasts a collection of international high fashion

labels, is recommended for first-timers. At the Nezu Museum, a wide array of historical Japanese artworks and archeological objects can be appreciated. Enjoy the mystic Japanese garden from the museum café while refreshing with a cold ice tea afterwards. Omotesando Hills URL: http://www.omotesandohills.com/english/

©Fujitsuka Mitsumasa

Nezu Museum URL: http://www.nezu-muse.or.jp/ en/index.html

WAttention Tokyo

The Airport Limousine Bus departs from and arrives at our hotel!

Ginza Glitz and Gourmet

Guest Relations Kana Kawasumi

“ The premium shopping street of Ginza boasts a spread of iconic

historical shops or super brands representative of Tokyo. Any shop here offers high quality products and service. For time-strapped tourists, large department stores and their wide array of goods, and the Hakuhinkan Toy Park with its huge variety of gizmos come in handy. Our hotel has its own tea room, so you can conveniently try a Japanese tea ceremony within our hotel premises (reservations required).

”

Imperial Hotel Tokyo A 3 minutes’ walk from the Hibiya Metro Station and within walking distance of Ginza, this is a historic hotel which first opened its doors in 1890. Connected to Hibiya Park and the outer moat of the Imperial Palace. URL: http://www.imperialhotel. co.jp/e/index.html

■Oriental treasures to take back home Antique Mall Ginza If

you have a taste for oriental antiques, you cannot go wrong at the Antique Mall Ginza. Japanese and Eastern antiques such as porcelain, lacquerware, jewelry, kimono and woodblock prints can be appreciated and purchased here.

■Savor refined Ginza cuisine Ginza Rangetsu

From Wagyu (Japanese beef) to super fresh crab, this restaurant established in 1947 uses carefully selected seasonal ingredients to deliver you top-notch kaiseki (Japanese style haute cuisine) and nabe (hot pot) dishes. Other than the regular nabe, you might also want to try out the Yakishabushabu and the Sukishabushabu, which are Ginza Rangetsu originals.

Ginza Rangetsu URL: http://www. ginza-rangetsu.com/ (Japanese)

Antique Mall Ginza URL: http://www.antiques-jp. com//aboutus/entry-84.html

■Delivering Japanese craftworks for over 350 years Kyukyodo

Kyukyodo is one of Japan’s oldest and most

famous incense and traditional craftwork retailers, and specializes in washi, or Japanese paper. Washi craftworks handmade by Japanese craftsmen make for great souvenirs! Kyukyodo

URL: http://www.kyukyodo.co.jp/ (Japanese)

Hop on Hop and onexplore and explore! by subway! Ginza

4 min

Hibiya Line

Tsukiji

Tsukiji, Japan's largest wholesale market To have the best sushi at Tsukiji fish market, one has to be both early and quick. Early, because the fresh fish is hauled in during midnight, and quick, because sadly, the Tsukiji Market is scheduled to move to another district 18

WAttention Tokyo

next year. This might be your last chance to see the famous tuna auctions at this 80-year old fish market iconic to Tokyo and Japan’s seafood culture in general. The Tsukiji Honganji Temple near the fish market, with its South Asian-style architecture and a giant pipe organ in the main hall, is unlike any other Japanese temple, and indicates how this area was heavily influenced by foreign cultures in the 19th century.

Tsukiji Fish Market URL: http://www. tsukiji-market.or.jp/ (Japanese)

Tsukiji Honganji Temple URL: http://www.tsukijihongwanji.jp/ eng/?fr=navi

The Airport Limousine Bus departs from and arrives at our hotel!

Akasaka Modern and Chic

Assistant Chief Concierge Ai Mayanagi

“ Many international political and economic organizations are

located around the Akasaka area, including the American Embassy, resulting in the presence of many international cuisines. So this is the right place to go for a taste of home, as well as to try various ethnic cuisines other than Japanese. Roppongi, which is popular for its night life and shopping, is within walking distance. One can also enjoy a tour of the various museums such as the National Art Museum in the area.

ANA InterContinental Tokyo A 5 minutes’ walk from Tameike Sanno Metro Station, this international hotel is centrally located in the heart of the city, in close proximity to the National Diet, and main government organizations as well as embassies.

”

URL:http://www.anaintercontinentaltokyo.jp/

■Traditional cuisine in a modern jacket Akasaka Zipangu

■For those with a “WA” sweet tooth Toraya

Toraya was founded in the early 16th century in Kyoto, and it comes second to none when it comes to wagashi, or Japanese confectionery. Yokan – one of the oldest types of wagashi

which is like a block of thick, jellied dessert made of red bean paste, agar and sugar – are Toraya’s most famous and popular delicacy.

Toraya

Even the most experienced veteran should keep reinventing. Japanese restaurant Nadaman – established in 1830 – puts this idea into practice with their Akasaka Zipangu branch, a spacious restaurant bar with a modern and eclectic interior located on the top floor of Akasaka Excel Hotel Tokyu. Much like the interior, Akasaka Zipangu’s refined dishes borrow many ideas from foreign cuisines, while keeping its Japanese essence, making for a refreshing fusion cuisine.

Akasaka Zipangu URL: http://www. nadaman.co.jp/restaurant/ akasaka/?___language=en

■Monkey amulets in the middle of Tokyo Hie Shrine

Hie Shrine’s main torii (entrance gate) makes for an interesting contrast to Tokyo’s urban landscape in the background. Follow a scenic path with countless red torii to reach the top of the steep slope on which the shrine is located - or simply hop on the escalator (well, this is Tokyo!). Hie

Shrine is renowned as a venue for traditional Japanese weddings, and the monkey amulets available are said to bring luck to one’s love life!

URL: http://www.toraya-group.co.jp/ english/index.html *From October 2015, the Toraya main branch will be renovated, and therefore closed permanently. The nearest other branch is in Tokyo Midtown, Roppongi.

Hie Shrine URL: http://www.hiejinja.net/en/

Hop on and explore by subway! Akasaka

15 min

Chiyoda Line

Nezu

Nezu Shrine and Yanaka, good ol’ downtown Tokyo Surrounded by rich flora and fauna, the 1,900-year old Nezu Shrine will make you wonder how a site this picturesque and scenic can be possible in the middle of urban Tokyo. No escalators or skyscrapers to be found here! From here,

a walk of approx. 15 minutes brings you to the cozy downtown streets of Yanaka, which are highly recommended for city dwellers. Watch how life strolls by in this nostalgic neighborhood with artist ateliers and charming mom and pop stores.

Nezu Shrine URL: http://www.nedujinja.or.jp/ (Japanese)

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The Airport Limousine Bus departs from and arrives at our hotel!

Shinjuku Everything Exciting

Guest Relations Kumiko Kojima

“ As Tokyo’s most famous shopping street, Shinjuku lines up major

department stores right from the sprawling station, and is bustling with a wide array of exciting restaurants in terms of variety and ambiance, and a thriving nightlife. At the same time, the tranquil and lush Shinjuku Gyoen is within walking distance from this area and a recommended spot for a breather from sightseeing. Alternatively, “Jurin”, a restaurant on the second floor of our hotel offers a panoramic view of greenery to go with your meal.

Keio Plaza Hotel Tokyo Just 5-minutes from Shinjuku Station, and with various train lines connecting here, this is a perfect location to explore Tokyo’s main tourist attractions. URL: http://www.keioplaza.com

”

■A priceless view of Tokyo’s skyline

Tokyo Metropolitan Government Building Standing 243 meters tall, the Tokyo Metropolitan Government Building, or Tocho, is still Shinjuku’s tallest skyscraper after 25 years. With an unparalleled view of Tokyo’s skyline, the free observation deck on the 45th floor is one of Shinjuku’s major tourist spots. What’s more, the staff cafeteria on the 32nd floor offers lunch with an amazing view for the price of a student meal, and is open to the public!

■All-star celebrity ramen Fu-unji

Run by a former TV artiste-turnedItalian chef and now ramen meister, Miyake Shigeyuki, the tsukemen here tastes as good as the owner looks. The

thick and flavoursome broth is made from the essence of domestically-bred chicken, kelp and bonito flakes and dried sardines from Shikoku Island. The chewy straight noodles here are specially made with domestic flour to provide added fragrance to this all-star lineup.

Shinjuku Nakamuraya

URL: http://www.fu-unji. com/index.html

Japanese curry – a soul food loved throughout the country – has its roots at Nakamuraya, the first restaurant to introduce authentic Indian curry and spices to Japan in 1927. Savor Nakamuraya’s curry at the recently renovated flagship store in Shinjuku and see for yourself why these Indian spices have managed to captivate the whole nation.

Hop on Hop and onexplore and explore! by subway! 10 min

Toei Oedo Line

Iidabashi

Kagurazaka, Tokyo’s classy hill Kagurazaka has been an entertainment district of Tokyo since the Edo period, and boasts many chic shops as well as fancy bars and restaurants. Try venturing into some of the many narrow side alleys and you may stumble upon geisha 20

WAttention Tokyo

URL: http://www.metro.tokyo. jp/ENGLISH/ABOUT/APPENDIX/ appendix06.htm

■Spice up your Shinjuku experience

Fu-unji

ShinjukuNishiguchi

Tokyo Metropolitan Government Building

houses that take you back to an older Tokyo. Due to a significant French population residing in the area, you will see many authentic French brasseries. But if one prefers the Edo taste, there is no lack of old time soba stalls either.

Shinjuku Nakamuraya URL: http://www.nakamuraya.co.jp/ (Japanese)

The Airport Limousine Bus departs from and arrives at T-CAT, just next door.

Ningyocho Nostalgic Neighborhood

Guest Relations Ikumi Kaneko

“ The Ningyocho area, which was a main commercial street in the

Edo era, retains the good ol’ shitamachi feel from those times. How about taking a stroll along the rows of old wooden houses which have been converted to retro shops and restaurants while admiring their façades? Or you could go around touring small shrines of the seven Gods of Fortune, or a visit to a washi museum is also highly recommended. Grand old department stores at Nihonbashi are also within walking distance.

”

Royal Park Hotel Directly connected to Exit 4 of the Suitengumae Metro Station, and a few minutes walk from Ningyocho Metro Station. The famous historical streets of Nihonbashi and Asakusa are easily accessible from here. URL: http://www.rph.co.jp/

■Selling like hot ningyoyaki Shigemori-eishindo

Ningyoyaki, or small griddled cakes filled with red bean paste and shaped like the seven Gods of Fortune, is the representative souvenir snack from Ningyocho. Shigemorieishindo, located at the street crossing right opposite the Suitengu Shrine, has been in the area for 98 years and in the business for 125! At 130 yen a piece, an average of 3,000 are sold a day and up to 10,000 on a good day.

■Western dining on tatami mats Houmitei

The quaint Japanese façade of this

shophouse belies its Western menu. Yet, dining here is like taking a step back in time into the Meiji era when yoshoku – or Western-influenced cuisine – first started in Japan. Crispy golden croquettes with spaghetti as a side are served up on low tables while sitting on tatami mats separated by shoji screens. Talk about fusion dining! Houmitei Address: 2-9-4 Nihonbashi-ningyocho

Shigemori-eishindo URL: http://www.shigemori-eishindo.co.jp (Japanese)

■A sensory stroll down nostalgia lane

Amazake Yokocho

Ladies in kimono can still be spotted sashaying down this alley, named after amazake – a sweet, non-alcoholic drink made from fermented rice and usually served hot. This was drunk in the Edo era to help avoid summer fatigue, but is also popular in the winter. Try a cup of this along with a taiyaki from the nearby Yanagiya, which has been specializing in this fish-shaped, red bean paste-filled snack for 99 years, or follow the fragrance of roasted green tea to find the 101-year-old tea shop Morinoen, and give in to the temptation of hojicha (roasted green tea) soft serve ice cream.

Hop on and explore by subway! Ningyocho

7 min

Toei Asakusa Line

Asakusa

Asakusa, Edo entertainment No visit to Japan is complete without a trip to Asakusa and Sensoji, Tokyo’s oldest temple. Taking a photo at the Kaminarimon, or Thunder Gate, is a must, before setting off to shop for trinklets and savor the street snacks sold along

Amazake Yokocho URL: http://amazakeyokocho.jp (Japanese)

Tokyo Cruise (Asakusa Station)

the 89-stalls lining the Nakamise Street leading up to the main temple hall. Hop on a rickshaw tour or take a ride down Sumida River on a Tokyo Cruise boat to Odaiba for some more sightseeing and shopping!

URL: http://www.suijobus.co.jp/index. html (Japanese)

Nakamise Street URL: http://www.asakusa-nakamise.jp (Japanese)

Sensoji Temple URL: http://www.senso-ji.jp/about/index_e.html

WAttention Tokyo

And the winning photo is… Results of WAttention Photo Contest

WAttention would like to thank all fans of Japan who sent us a total of over 250 of your best shots of Mt. Fuji, Japanese summer, Shinjuku, Shibuya and other themes of this inaugural photo contest. The winning photo, as featured on this magazine’s cover, impressed for capturing the sublime twilight tranquility of Mt. Fuji over the Yamanashi townscape. We’d also like to give mention to some other photos, which were close contestants for the best shot! Honorable Mention

Winning Entr y: Alvin Chua Theme: Mt. Fu ji “Waking up du ring the twilig ht hours to ca View from ryok pture the beau an at Kawaguc tiful Mount Fu hi Lake.” ji.

Honorable Mention

Photograph by: Hazel Tan Theme: Japanese Summer “The 29th Kanagawa Shimbun Fireworks Festival 2014”

Photograph by: Kathy Nguyen Theme: Shibuya “Shibuya Crossing”

Photograph by: Yamashita Masayuki Theme: Mt. Fuji / Shinjuku “Mt. Fuji with Shinjuku Skyscraper”

Photograph by: 毛國駿 Theme: Shinjuku “Kabukicho”

“This shot manages to get me excited to have a Japanese festival date with a Yukata-clad beauty, and it’s only May when writing!” Esra Krabbe, Editor

“This photo reminds me that be it rain or shine, Tokyo city life scrambling must carry on.” Ian Nagata, Editor

“Captures sophistication and natural beauty of Tokyo in an understated yet captivating way.” Tor Ching Li, Editor

“Kabukicho is described as wild, wacky and weird. But this picture shows it can also be beautiful.” Ayako Sogo, Editor

Upcoming Contest: July 1-31 Follow us online for more details regarding our next photo contest, and win a chance to have your photo published on the cover of the next WAttention Tokyo!

https://www.wattention.com https://www.facebook.com/Wattention https://plus.google.com/s/wattention

! n a p a J f o s to o h p t s e Show us your b

A SHORT TRIP FROM TOKYO Special Features of The Fuji Five Lakes Area

Fun Around

Mount Fuji

Five Star Entertainment Around The Fuji Five Lakes Area The Mount Fuji climbing season starts only from July 1st in Yamanashi, but there are many other ways to enjoy this UNESCO World Heritage Site. WAttention took a short getaway from the hustle and bustle of Tokyo to the crisp, clean air of the Fuji Five Lakes Area, just two hours by train from Shinjuku Station. From retro buses, character-themed trains, ropeways, hammocks and of course, onsens, everything here is five times the fun with the majestic view of Mount Fuji in the background.

WAttention Tokyo

to Welcome

Mt. Fuji

g The breathtakin l view from Hote ji Fu nt ou M

The Ride Stuff

Your Passport To Fun and Free Travel! Getting the “Mt.Fuji and The Fuji Five Lakes Passport [Fujikyu Train Set]” was the first thing we did after getting off the JR Chuo Line at Otsuki Station. This passport allows one unlimited use of Fujikyuko’s buses and trains over two days, just right for our getaway. This includes the use of the Fujisan Limited Express which climbs a mountainous route from Otsuki to Kawaguchiko, ascending 500m over the 26 km route. Watch out for a view of Mount Fuji from the train!

Pick Your Ride! Fujisan Limited Express Take in a panoramic view of Mt. Fuji from the front seats of the observation carriage or reserve a lounge seat in a salon area of this resort train, which features 101 cartoon characters of Mt. Fuji on its exterior.

The Fuji Five Lakes Area Map Getting around the Fuji Five Lakes Area without a car is no problem with a variety of trains and buses that travel around the Five Lakes and its main attractions. Otsuki Sta 137

Lake Kawaguchiko Lake Shojiko

139

Fujikyuko Line

Kawaguchiko Sta

Lake Saiko

Fuji-Q Highland Sta 138

Mt. Fuji

Lake Yamanakako 413

138

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This two-carriage train features large windows, cushy counter seats and sofas, perfect for enjoying the view of Mt. Fuji.

Retro Bus

139 139

Lake Motosuko

Fuji Tozan Densha

Take a trip back in time as you roam around Lake Kawaguchiko and Lake Saiko on the Retro Bus.

Lake Yamanakako Area

Take a Cruise, Take in the Views Lake Yamanakako was added to the World Heritage List as part of the Fujisan Cultural Site in 2013. It’s the highest of the Fuji Five Lakes in terms of elevation and the largest in terms of surface area making it ideal for fishing and water sports. After a quick barbeque lunch at PICA Yamanakako Village, followed by a brief nap in the comfy hammocks, we were fully recharged and ready to cruise the lake on the amphibious Yamanakako no KABA, which splashed from land to lake, with lively explanations from our onboard guide. We also tried the Excursion Ship [Swan Lake], just in time to see the sun set over Mt. Fuji.

Hotel Mount Fuji Choose from room views of Lake Yamanakako or Mt. Fuji.

Onsen with Mt. Fuji in the background We stayed at this highland resort built near the banks of Lake Yamanakako which offered views of Mt. Fuji from our guest rooms, the open-air baths and courtyard. It was like a buffet of Mt. Fuji photo spots! Speaking of which, we enjoyed the hotel’s buffet breakfast and its signature fluffy omelets - seasoned with a view of Mt. Fuji. We soaked off breakfast at the hotel’s natural outdoor hotspring, in awe of the perfect symmetry of Japan’s most famous mountain.

of Enjoy the view e Mt. Fuji from th n. se on l’s te ho

•Address: 1360-83 Yamanaka, Yamanakako-mura, Minamitsuru-gun, Yamanashi •Access: A free shuttle bus is available from the FujisanYamanakako bus stop, reservations required. •TEL: 0555-62-2111 •URL: http://www.mtfuji-hotel.com/english/

Hangout on a hamm

ock

nakako! Splash into Lake Yama

Cruise like a swan

PICA Yamanakako Village

Yamanakako no KABA

Excursion Ship [Swan Lake]

Spend a peaceful night at one of PICA Yamanakako Village’s fully-furnished cottages, or hang out at the Hammock Cafe after a barbeque lunch.

Enjoy a 30-minute tour of Lake Yamanakako’s land and lake views with the amphibious Yamanakako no KABA (“Hippo”) bus

Enjoy a scenic 35-minute cruise on the recently renovated Excursion Ship [Swan Lake].

URL: http://yamanakako.pica-village.jp/en/

URL: http://mtfuji-jp.com/lake-yamanaka/

URL: http://www.fujikyu.co.jp/en/leisure/leisure16.html

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Fuji-Q Highland Area

Get High at the Foot of Mt. Fuji Fuji-Q Highland is possibly the most scenic theme park to scream your lungs out while taking the world’s tallest, fastest and steepest roller coaster rides. Unfortunately, it was raining when we arrived, but thanks to the “next generation movie theatre” called the Fuji Airways (Hikousha) ride, we could enjoy the stunning aerial views of Mt. Fuji from the comfort of our carriage seats. As lunchtime approached, we couldn’t resist the smell of fresh baked pastries at the Café Brioche, where we had tea and croissants with our new favorite French duo, Lisa & Gaspard.

Get high here Fuji-Q Highland Fuji-Q Highland features Guinness World Record breaking roller coasters. Fujiyama, the park's centerpiece attraction, was the world's tallest and fastest roller coaster when it opened in 1996, and it continues to rank among the best coasters in the world. Takabisha, built in 2011, is the steepest roller coaster in the world, dropping at an angle of 121 degrees.

Tr y a taste of France

by Mt. Fuji

La ville de Gaspard et Lisa (Lisa & Gaspard Town) France’s beloved picture book duo has arrived in Japan! With the sound of accordions playing as you walk along this picturesque town, you will feel as though you’ve been transported to Paris itself. For original recipe cookies or freshly baked croissants, be sure to try the Patisserie and Café Brioche. URL: http://www.lisagas-town. jp (Japanese)

Best base for familie

s to enjoy thrills and

spills

Highland Resort Hotel & Spa

Fuji Airways (Hikousha) If heart-stopping rides aren’t your thing, try this new 5-D theatre ride which straps you in for a spectacular flyby around Mt. Fuji, complete with forest scents and splashes from the lakes for a full sensory experience. •Hours: 9:00am-5:00pm (varies based on season) •Address: 5-6-1 Shin-nishihara, Fujiyoshida-shi, Yamanashi •Access: A 1-min walk from Fuji-Q Highland Station (Fujikyu Railway Line). •URL: https://www.fujiq.jp/en/

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Adjacent to Fuji-Q Highland, this hotel offers views of the roller coaster rides, which is good enough reason to stay here. Residents can recharge at the sprawling Fujiyama Onsen facility next door for free. Choose from Japanese-style rooms to character rooms such as the Lisa and Gaspard Rooms.

Address: 5-6-1 Shin-nishihara, Fujiyoshida-shi, Yamanashi Access: A free shuttle bus is available from Mount Fuji Station. TEL: 0555-22-1000 URL: http://www.highlandresort.co.jp/ english/

Lake Kawaguchiko Area

Enjoy Mt. Fuji from another angle This is the most accessible of the Fuji Five Lakes with train and direct bus connections to Tokyo. It’s also a popular base from which to climb Mt. Fuji, with a hot spring resort town located at its east end. We took the ropeway to the summit of Mt. Tenjo and enjoyed the view of Mt. Fuji from a different angle, and topped off the climb with some tanuki (raccoon) mochi.

Kachikachi-yama Ropeway Take the Kachikachi-yama Ropeway to an observation point 220m high, where you can enjoy the vista of both Lake Kawaguchiko and Mt. Fuji. URL: http://www.fujikyu.co.jp/en/leisure/

Fujiyama Cookie Shaped after the iconic mountain itself, and made with natural ingredients found in the Fuji Five Lakes area, this original omiyage is a popular item to bring home. Only here can you find all the flavors available for individual retail.

Been there, ate the mochi.

URL: http://www.fujiyamacookie.jp (Japanese)

Lake Saiko Area

Explore the Aokigahara “sea of trees” The Lake Saiko area is filled with mysterious natural wonders formed by eruptions from over a thousand years ago, convincing us that the majesty of Mt. Fuji that goes beyond the mountain itself.

r your Get charged fo sweet and treks with this ored soft savory corn-flav from the m ea cr serve ice ve. Fugaku Wind Ca

Sea of trees This is a primeval forest that spreads out across the foothills of Mt. Fuji. The roots of the trees rise above ground due to the dense volcanic rock soil below.

Fugaku Wind Cave & Narusawa Ice Cave This is another mystic trek formed by molten lava, and with an average temperature of 0 degrees Celcius, this 200-m underground cave is a perfect spot to beat the summer heat. URL: http://www.fujikyu.co.jp/en/leisure/leisure10.html

Explore more!

Mt. Fuji Explorer powered by フジヤマNAVI For more on the Fuji Five Lakes Area, check out the Mt. Fuji Explorer website. With model tours, a duty-free shopping guide, and even detailed traveling directions, this is your one-stop site for fun around Mt. Fuji. Scan the QR code to get started!

Two more ways to save ■ Your ticket to unlimited travel

■ Cash Back when you stay overnight

Mt. Fuji and The Fuji Five Lakes Passport

Save even more with your FUJI-Q RESORTS Booklet

For those coming by bus, pick up your “Mt. Fuji and the Fuji Five Lakes Passport” at Kawaguchiko Station or Mt. Fuji Station, and enjoy unlimited access to all of Fujikyu Railway’s buses in the Fuji Five Lakes Area for two full days. For those coming by train to Otsuki Station, purchase the “Fujikyu Train Set” and ride unlimited on all Fujikyu’s trains as well.

1. Receive your FUJI-Q RESORTS Booklet when you check in at Hotel Mount Fuji or Highland Resort Hotel & Spa. 2. Get your booklet stamped when you visit different Fujikyu facilities and attractions. 3. Turn it in at the end of your trip for cash back, based on the number and type of stamps!

Mt. Fuji and the Fuji Five Lakes Passport: 2,550 yen

Plus! Free drink coupon

Mt. Fuji and the Fuji Five Lakes Passport & Fujikyu Train Set: 3,550 yen

Mention “WAttention” when you check in at Hotel Mount Fuji or Highland Resort Hotel & Spa and receive a free drink coupon! (Valid until March 31, 2016.)

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T O K Y O M U S T D O Explore Tokyo through the eyes of Tokyoites as they share their favorite secret hideaways.

Lars Holdaas Lars is a Norwegian, working as a trainee for the Norwegian Embassy for the past six months. Prior to this he was in Kansai for a year doing Japanese and East Asian Studies. While now in Tokyo, he still eats Okonomiyaki every week. He also writes music for an American reality TV series.

1 Hanging out in Kiba Park All the popular kids head out to Yoyogi Park, but there’s another park that’s quite nice too near the Tokyo Skytree that also works splendidly for all park-related affairs. Though the park is frequented by a larger proportion of Japanese families compared to Yoyogi park, but with a canal running through it and a designated area for barbequing, Kiba Park is definitely worth checking out. The park can be reached by taking the Hanzomon Line, then walking southeast for about 10 minutes from Kiba Station. Since the park stretches out quite far, it’s almost impossible to miss!

Kiba Park http://www.tokyo-park.or.jp/english/park/ detail_02.html#kiba 10-min walk from Kiba Station (Hanzomon Line)

2 Gokon in Shibuya By now, you’ve probably received over 9,000 recommendations to check out karaoke and izakaya. If you want to experience something a bit off-the-radar for most tourists, there’s something called Japanese group blind dating, also known as Gokon. Basically you throw an equal number of guys and girls together, get nomihodai (all you can drink) for oiling the conversation, and enjoy a night out in the company of newly-made friends/might-be-lovers. Shibuya works especially well as a fancy neighbourhood with plenty of wine bars, izakayas and various other ways to make an otherwise awkward meeting totally romantic. Gokon works well for two reasons: larger selection of members of the opposite sex, and if none of them are your type, you can always get some much needed affection from your buddies.

3 Finding hilarious stuff at Don Quixote Don Quixote is a Japanese anything-you-want branch store that has close to everything, including cutlery, furniture, adult toys, bicycles, etc. Indeed, the store has plenty of items that most customers would agree are convenient in some way, but it also has a lot of stuff that reminds us of why Japan has such a reputation for being a quirky country. At first, the “Engrish” explanations of certain items might make you giggle, but then you discover items such as female cosplay-costumes tailored for large-sized men. Giving away too much would certainly spoil the experience, but I’ll say that Don Quixote is definitely a place to check out when you’ve had a few beers and are looking for some giggles. Don Quixote http://www.donki.com/en/

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4 Urban Exploring Urban exploring in Tokyo is quite fascinating, and there’s a relatively easy way to get started: next time you’re heading to a certain station and you have a few minutes extra, get off at the stop before, and walk roughly in the direction of your destination while making sure to follow any interesting paths along the way. Tokyo truly has amazing architecture, and some of the more interesting buildings are hidden away in small alleys. For starters, I would recommend the area around Yoyogi Park. Despite its proximity to such hectic areas as Shibuya and Shinjuku, it’s surprisingly quiet, and the Bulgarian Embassy located in this area is a prime example of a hidden architectural gem.

Beat the Heat with

Kose Cool BB Spray Foundation It’s summer and you just wish there’s a long-staying foundation that can keep your skin silky smooth in the sun. Well, Kose heard you and came up with a cool-touch five-in-one foundation spray that will give you a refined complexion and fresh look all day long. Having tried dozens of beauty products myself, I am thrilled to share with you Kose’s foundation which has captured my heart and left my skin glowing with optimal radiance.

How to use

Nancy Liu Nancy is a writer, translator and interpreter in both Chinese and English. She lives in the city of Tokyo, enjoys reading historical novels and loves exploring foreign cultures in her free time.

Trial report My face has gotten really dry since the move to Tokyo last year, and I had to apply tons of moisturizers before makeup. On a hot summer s day, the idea of slathering on moisturizers before sunscreen and foundation just felt heavy and unappealing. This year, Kose s BB spray came to my rescue by introducing an ultralight coverage that serves the functions of beauty essence, sunblock, primer, foundation and powder. After application, I found my skin relished in the coolness of the spray, absorbing all the nourishing ingredients in the formula. Amazing as it may seem, my cheeks literally felt five degrees cooler and suppler. The foundation, which comes in two shades, covered every little flaw and evened out the complexion by lightening dark spots and eye bags. The part I love the best is that the feather-light finish can last all day̶even on a long day at work or out in the sun.

Finish the basic skin care steps before applying the spray-on. First, shake the can well and remove its cap. Spray the foundation onto the makeup sponge included in the package from a distance of two centimeters for one to two seconds. Smoothen the foundation onto face and neck, blending for a natural finish. Do not spray directly on the face as freeze burns can occur.

Recommendation Kose s Cool BB Spray foundation spray is an innovative beauty product that makes makeup on the go a breeze . The easy-to-carry spray bottle fits into any bag and delivers a quick, cool foundation touch wherever and whenever. Designed for everyday use in the summer, the multifunctional formula provides an invisible shield against damaging UVA and UVB rays without the hassle of applying sunscreen cream. Keep your makeup routine simple this summer and look great even in the heat with Kose Cool BB Spray.

Basic information Kose ESPRIQUE Cool BB Spray UV 50+ Available in light shade and natural shade, SPF50+/PA++++, 60g, limited edition 2,268 yen (including tax) *Price may vary according to retailer WAttention Tokyo

Words of Japan

vol.02

Stay the course, and your desires will come true

「念ずれば花ひらく」坂村真民のことば “Nenzureba Hana Hiraku” words of Shinmin Sakamura “Nenzureba Hana Hiraku” refers to the thinking that “if one perseveres, even a small seed will sprout, grow and eventually blossom beautifully”. The “blossom” here refers not to a real flower, but to “hope” or “happiness”. Or in other words, “If you don’t forget or give up, and continue to strive, even if you don’t succeed now, it’s alright as your hope will eventually be fulfilled”. In Japan, this is a phrase that many people use frequently and almost everyone knows. It was a phrase first composed by Shinmin Sakamura, a poet born in the early 20th Century. His father died when he was still very young, and he led a hand-to-mouth existence while supporting his mother. It is said that his mother first said this phrase to encourage the young Sakamura, who was striving very hard to become a teacher. Amidst the daily toil, he never gave up hope, and that strong drive may have been due to Profile of Koran Onishi

his mother’s emotional support. Now, the calligrapher who chose to write this phrase, Koran Onishi, said, “For me, it’s a phrase that comes to mind when something comes to fruition, rather than when in the midst of chasing a dream. When my wish comes true, I think thankfully of the truth in nenzureba hana hiraku.” And that, “No matter how big or small the goal, what’s important is to never give up”. With that meaning in mind, she wrote the word “nen”, meaning “thoughts”, in bold with plenty of ink, and the character “flower” as the centerpiece with light yet strong strokes. These simple and straight words by Sakamura that combine strength and warmth, well-loved by young and old, men and women alike, come to life on paper like flowers in bloom.

Contemporary Japanese calligrapher. She received numerous awards such as Shodo Geijutsuin first prize and the governor of Kochi award at Akinokuni national calligraphy competition. She is also a coterie of the Kansai Calligraphy Association, a Shodo Geijutsuin jury member, and board member of the Hakusen Shodokai.

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Where The History of Japan s Fine Tableware Began Established in 1904, Noritake was the first company to succeed in making western-style tableware in Japan. Synonymous with supreme craftsmanship and elegant style, Noritake s fine tableware has been loved throughout the world as its beauty has continued to transcend over the ages.

Shikisai Rondo Collection Motifs such as cranes flapping in the sky, plum flowers blossoming in silence, and the vivid Kakitsubata (Rabbit-ear iris) which colors early summer, have been cherished by painters since ancient times. This fantastic collection is rimmed with midnight black and brilliant gold. Photo image: Plate 27cm Pair set [Cherry blossom & Autumn leaves]

Noritake GINZA

Noritake SAKAE

•Hours: 11:00~19:30, closed during New Year holidays •Address: Bunshodo Building 2F, 3-4-12 Ginza, Chuo-ku, Tokyo •TEL: 03-3567-6121 •URL: http://www.noritake.co.jp/ tableware/shoplist/ginza.html

•Hours: 10:00~18:00; closed on the 1st and 3rd Sundays •Address: 2-1 Shin sakaemachi, Naka-ku, Nagoya, Aichi •TEL: 052-951-0561 •URL: http://www.noritake. co.jp/tableware/shoplist/ sakae.html