Amber Bridges of BAM BODY Proves Facebook is a Success Story for More Business by Donna Newman
by SummaSocial.com Friday, May 6, 2011 at 6:09pm
Ever wanted a body-‐like-‐that? Now don't stare. Stop it!! This mom of 2, Amber “BAM” Bridges, wondered if "there was life out there”... remember Reba McIntyre's song? On 2/5/10, BAM (her coveted "stage name") committed herself to a rigorous fitness schedule with the sole intent of competing in a local fitness show on July 24th. Swinging those tanned hips while strutting in clear Barbie sandals, BAM accepted AZ NPC Figure Class B *1st Place*. Then, after 3 more championships, she was stopped repeatedly and asked: “How do I get a body-‐like-‐that?” Teaming up with yet another BAM body advocate, Toby Tibbet, Amber founded BAM Body, LLC, to offer comprehensive fitness, diet and lifestyle management services.
BAM while strutting in her clear Barbie stilettos to accept her trophy at the North American Championships in Cleveland.
“Everything from fitness training sessions with certified personal trainers, nutritional counseling and meal planning with our certified nutritionists, competition coaching, social/industry networking, personal professional photography to showcase your progression-‐-‐ before & after shots, and monthly "themed" BAM FAM group shots,” Amber explains. The Challenge: "Getting Clients for new fitness business"
As you can imagine, their biggest hurdle was getting the word out. Where did they turn? Social Media … “because it consolidates communication... it's time-‐saving, one-‐stop shopping for sharing photos, private messages, public messages, quips, questions, personal stats and professional experience. It's efficient!” raves Toby. Audiences are tough -‐ they don't have time to be brow-‐beaten by old "you-‐better-‐ get-‐in-‐shape" messages, rather they want ...
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relationships, specific routines, step-‐by-‐step diets, a hit-‐list of peppy workout songs, and simple routines that guarantee AmBam results.
New Business Model: "Build Trust, Give Freebies, Be a Valuable Resource" Together BAM and Toby founded BAM Body, LLC so anyone could get a body-‐like-‐ that. So, with a blog, a Facebook brand page, and a Facebook group page, she has