Amber Bridges of BAM BODY Proves Facebook is a Success Story for More Business by Donna Newman
by SummaSocial.com Friday, May 6, 2011 at 6:09pm
Ever wanted a body-‐like-‐that? Now don't stare. Stop it!! This mom of 2, Amber “BAM” Bridges, wondered if "there was life out there”... remember Reba McIntyre's song? On 2/5/10, BAM (her coveted "stage name") committed herself to a rigorous fitness schedule with the sole intent of competing in a local fitness show on July 24th. Swinging those tanned hips while strutting in clear Barbie sandals, BAM accepted AZ NPC Figure Class B *1st Place*. Then, after 3 more championships, she was stopped repeatedly and asked: “How do I get a body-‐like-‐that?” Teaming up with yet another BAM body advocate, Toby Tibbet, Amber founded BAM Body, LLC, to offer comprehensive fitness, diet and lifestyle management services.
BAM while strutting in her clear Barbie stilettos to accept her trophy at the North American Championships in Cleveland.
“Everything from fitness training sessions with certified personal trainers, nutritional counseling and meal planning with our certified nutritionists, competition coaching, social/industry networking, personal professional photography to showcase your progression-‐-‐ before & after shots, and monthly "themed" BAM FAM group shots,” Amber explains. The Challenge: "Getting Clients for new fitness business"
As you can imagine, their biggest hurdle was getting the word out. Where did they turn? Social Media … “because it consolidates communication... it's time-‐saving, one-‐stop shopping for sharing photos, private messages, public messages, quips, questions, personal stats and professional experience. It's efficient!” raves Toby. Audiences are tough -‐ they don't have time to be brow-‐beaten by old "you-‐better-‐ get-‐in-‐shape" messages, rather they want ...
• • • • •
relationships, specific routines, step-‐by-‐step diets, a hit-‐list of peppy workout songs, and simple routines that guarantee AmBam results.
New Business Model: "Build Trust, Give Freebies, Be a Valuable Resource" Together BAM and Toby founded BAM Body, LLC so anyone could get a body-‐like-‐ that. So, with a blog, a Facebook brand page, and a Facebook group page, she has
delivered every bit of what her members are wanting and mostly for FREE. For example, every week, they create content for their Editorial Calendar, such as THE DAILY WORKOUT (complete with activity type, sets and reps), paired with daily JAM themes (exact song titles to get you through the workout), and occasional promotions (photography at a fraction of retail but high WOW or her clothing line on sale). Here's the kicker: over 90% of Bam's business is because of her Facebook presence!! A typical fan thinks: "If her free stuff is this good, boy, I'm naturally checking out how to get more (paid stuff, that is)," reveals AmBam. Here's another reason 'why' your business could thrive on Facebook: she and Toby have converted 20% of their Facebook Fans to paying clients. Stats prove that 51% of Facebook fans are more likely to buy the brands they fan. And, 79% of Twitter followers are more likely to recommend the brands they follow. BAM and Toby are passionate about helping others, from being a listening ear, finding a solution or a means to make a dream a reality, to being the biggest cheerleader and fan any one person could hope for! "Thanks to Facebook and putting to practice the very bite-‐size tips & tactics via private consultations and wall posts that Summa Social [formerly WeBuildYourSocialMedia.com (WBYSM)] generously gives to its Clients and Fans," BAM and Toby are serving a growing fan base and their thriving dream business. Happy Fan Friday Everybody, ~ Donna Newman Getting the Dish with Donna
Together BAM and Toby founded BAM Body, LLC so anyone could get a body-‐like-‐that.
16420 North 92nd Street, Suite 228, Scottsdale, AZ 85260 o.480.314.4101 e/donna@SummaSocial.com