Here are three common excuses patients use to avoid getting the dental care they need (and their translations): 1. COST - "My insurance only covers $___; just can't afford it." (Translation – “I don’t value dental hygiene enough to spend my money on it.”) 2. TIME – "I'm too busy." (Translation – “I don’t value dental hygiene enough to afford the time.”) 3. URGENCY - "It hurts but it will probably go away.” (Translation – “I don’t value dental hygiene enough to make it a priority.”) When you understand the primary objection behind these three common excuses patients use to avoid your practice, then you will serve your patients, your brand and — perhaps most importantly — your bottom line! As is often the case with dental practices, they operate with low margins and need the most affordable ‘local’ marketing solution. To that end, social media marketing can help your practice eliminate these excuses by adding valuable marketing messages.
