Top Texas Dentist Dave Rossen Expands His Practice Using Twitter & Facebook by Donna Newman by WeBuildYourSocialMedia.com Friday, January 6, 2012 at 1:14pm
North TX dentist Dave Rossen connects with patients in the dental chair as well as he does on social media sites, like Twitter and Facebook. Take for example a typical morning, Dr. Rossen drills a maxillary central incisor in 2 minutes sharp. Next, he Tweets the latest Mavericks buzzer-‐beater update or a general dental answer to the very question that his last patient asked. Just before his next general-‐check-‐up patient takes a seat, Proud Grandpa posts photos of his newest grandson Evan to his business fan page wall. "I love Social Media because it’s a simple way to reach many people," admits Dr. Rossen, adding that it has become a great problem solver too. "Social media has become a focus point to market our services to people." Prospective patients go first to the Internet and social media sites well over the classic Yellow Pages so small business owners, like dentists, must go where the people are spending anywhere from 45 minutes to 4 hours/day. "But it requires extensive use of the online social tools available today," he adds. CHALLENGE: Training a 35-‐year practice new 'social media' marketing tricks For 35 years strong, Dr. Rossen has enjoyed a thriving multi-‐million $ practice, where he covers almost all areas of dentistry, including families, Lumineers, and Orthodontics. Yet, besides his personal past-‐time, Dr. Rossen hadn't explored a "business social benefit". Why should he? Business was booming, well, maybe a little dipped as every business across America has been the past 2 years. However, within the dental industry, t he average practice was down 40%. So, after meeting WeBuildYourSocialMedia.com a year ago, and being progressive by nature, Dr. Rossen got the buy-‐in of his long-‐time staff to add social media marketing to his daily marketing practice. "I love Donna Newman and her staff of people, with all the service, encouragement, information, and experience she brings to help us reach more people that can become patients of our office!" he raves after seeing the fruits of his labor. OUTCOME: New Patients, Permanent archive on social media, and Postured as Progressive Dental Expert
-‐-‐ New Patients: Let me recount, says Dr. Rossen … "One recent patient said she found us on the Internet. That can be a very broad answer from an insurance site to whatever. So I asked her to be more specific. She said she did a Google search and we came up along with some others but we were the only one with a strong active Facebook page and an equally connectable web site. On our Facebook business page, she looked at our office videos, staff info, my bio and decided 'we were the ones!'