Musician Steve Conover Up Tempos His Digital Sales Using Facebook by Donna Newman and Chris McMahon
by WeBuildYourSocialMedia.com Friday, January 20, 2012 at 12:43pm
I’m sure you’ve heard the phrase “pick something you love to do and find a way to make money at it!” This week’s “Success Story” is about a man who did just that. He not only found a niche, it was also his passion and he definitely found a way to make money at it. Not every musician makes it to the top or even sells a single CD, but Steve Conover started out on the suggestion of a friend. Currently living in the beautiful Shenandoah Valley of Virginia just outside of Winchester, Steve runs his music business out of the comfort of his own studio. In 1999, Steve wrote two songs for a friend Phil Robertson, Phil was known as the Duck Commander. Phil wanted these two songs to be used on a duck hunting DVD. The feedback from those two songs was so great that Phil convinced Steve to record an entire country music CD of songs about hunting with a sprinkle of spirituality.... it was a huge success! His music is used across the hunting industry in TV Shows and DVDs as well as folks that appreciate country music. ZEROING IN ON TARGET MARKET via Facebook Steve started using social media in 2007 as a way to brand himself as the "Jimmy Buffet of Hunting” and quickly found out how powerful this new medium was and also how time consuming it could be! Instead of competing with the entire genre of country music he went out on a limb to be more specific. Combining country music with some southern rock and his classic spiritual touch, he hit a bull’s eye on his target market. He was introduced to the Total Social Media Agency application created by WeBuildYourSocialMedia.com in late July 2011 when a friend asked him to 'check out a new Facebook tool. Half way through the video, he called his friend and said, "This is EXACTLY what I've been looking for!"
"I didn't have a big ad budget so I needed to find a way to communicate with people who would fit my demographic...people who love to hunt and fish....that also like country and southern rock music. I found that several famous musicians such as Hank Williams Jr. and Ted Nugent had hundreds of thousands of Facebook Fans...both of these artists also are vocal supporters of Hunting and Gun Rights... I also found that most of the popular hunting and fishing TV shows had Fan Pages! MY KINDA PEOPLE!" To zero in on his target market, he 'socialized and engaged' the fans of those pages by adding "VALUE" to the posted conversations. RESULT: A HUGE increase in FREE traffic to his page, which resulted in sales.