April 20th, 2012
Published by: mervszine
Direct Marketing-The Future of Advertisement In large part because of the ever-evolving internet, direct marketing has become an increasingly popular sales method. Direct marketing is essentially an alternative to traditional advertisement strategies. Most of the companies that utilize these traditional methods pay for mass exposure in the form of television and radio commercials, newspaper ads, and by constantly running widespread internet advertisements.
Direct Marketing-The Future of Advertisement By Merv Stevens on April 20th, 2012
In large part because of the ever-evolving internet, direct marketing has become an increasingly popular sales method. Direct marketing is essentially an alternative to traditional advertisement strategies. Most of the companies that utilize these traditional methods pay for mass exposure in the form of television and radio commercials, newspaper ads, and by constantly running widespread internet advertisements. When executing traditional marketing strategies, companies are simply appealing to the masses and hoping enough potential customers see their advertisements. Direct Marketers operate in a vastly different manner than the aforementioned.
I’m still not sure what direct marketing is… Direct marketers are salesman that bring their product right to you. Instead of hoping that the right demographic of customers is exposed to their massive advertisement campaigns, direct salesmen target specific customers and their specific needs. For example, if a direct marketer is representing a sugar loaded energy drink, he first determines who in the market is most likely to purchase the product and
then targets those specific individuals. Trying to sell a group of elderly woman at a Red Hat Club meeting a case of energy drinks is more than likely a waste of your valuable time and theirs. If the marketer sets up sales meetings with college students or young adults, he is far more likely to succeed in the selling of the product. If executed correctly, direct marketing has proven to be a fruitful industry time and time again.
Direct marketing sounds like a fun career. How can I get in? Direct marketing is a very unique career choice. Direct marketers are usually independent from the companies they represent and are self-employed. Self-employed marketers enjoy freedoms that most other members of our workforce dream of. When you don’t have a boss, guess who determines work hours? You do! Many direct marketers do a considerable amount of their work online and are able to work from home in the comfort of their furry robe. If you’re interested in pursuing a direct marketing career, there are a myriad of different products you can represent.
Does direct marketing pay well? Independent direct marketers are in complete control of their financial destiny. These entrepreneurs aren’t held hostage by a salary cap like other sales positions. Having access to a sales career with unlimited earning potential is close to unheard of. Product dependent, direct salesman are generally compensated well for their work. As in any entrepreneurial leap, a direct marketers income is entirely dependent on his quality and frequency of work. There is a phenomenal amount of money to be made in this industry. Your cut is awaiting you. A quick way to rise amongst the ranks of successful direct marketers is to establish a strong online presence. By blogging daily and running marketing and ad campaigns, you can gain validity in the eyes of your constituents and, more importantly, the eyes of your potential customers. This form of marketing offers a rare opportunity for self-employment and limitless mobility. If you’re an entrepreneur or salesman at heart, direct marketing may be just the career you’re looking for.
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April 20th, 2012
Published by: mervszine
If you’re serious about becoming successful in direct sales and want to learn how you can achieve radical financial change then CLICK HERE.
Merv Stevens works in internet and network marketing and is based in London, England. He is of the opinion that marketing online provides the potential for people to create a substantial income and a life filled with freedom and flexibility and believes if you provide quality products and services with integrity and ethically then you will achieve success in your business and all areas of life. It’s these values and practices that he brings to his internet marketing business. To learn more about what Merv Stevens has to offer visit his blog: www.WealthSuccessVentures.com
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