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KATINA BEVERIDGE WESTERN SYDNEY BUSINESS CENTRE • 4721 5011
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Penrith City Council - Community Newsletter
The official newsletter of Penrith City Council December 2016 edition
26 January
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Timing your social media posts so they get the best possible impact
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» Friday, December 16, 2016
Friday, April 29, 2022 « the western weekender
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ne of the keys to success when posting on social media is knowing what time you should be doing so. If not, your post will just get lost in all of the other content and never reach its target market. Analysing data from tens of thousands of social media accounts, a new study by Sprout Social reveals the best times to post on social media in 2022. Best time to post: overall Overall, midweek mornings have the highest level of social media engagement. This applies to the days between Tuesday and Thursday at 9am or 10am. Sunday is the worst day to post on social media. Facebook Facebook engagement has shifted from mid-morning to early morning. Early weekday mornings have the highest consistent engagement and are regarded as the best times to get eyes on Facebook posts. Mondays through Fridays at 3am are the best times to post on Facebook. Saturday is the worst day to post on Facebook. Instagram Instagram experienced a surge in popularity between 2020 and 2021,
reaching two billion monthly users by 2022. The increase in users has resulted in an expansion of the top time periods to post on Instagram, with midday engagement on weekdays increasing in comparison to previous years. The best times to post on Instagram are as follows: • Every Monday at 11am. • Tuesdays and Wednesdays beginning at 10am until 1pm. • 10am – 11am on Thursdays and Fridays. According to the study, there are also opportunities for increased engagement in the evenings and on weekends. LinkedIn LinkedIn engagement is highest during the workweek, is most concentrated during midday, and does not extend too far beyond the workday hours. It’s unlikely that you’ll receive much engagement on LinkedIn posts over the weekend, as engagement drops dramatically. The best time to post on LinkedIn is Tuesday starting from 10am until 12pm. Wednesdays and Thursdays are the best days to post on LinkedIn while Saturdays and Sundays are the worst.
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