Well FED 2014 Media Kit

Are you Well FED?

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Who is Well FED ?

Well FED is the area’s largest and most comprehensive food, dining, and healthy living magazine. Our content spans everything from the garden to the plate, organized under the catchphrase, “Feed. Eat. Drink”:

“Feed”, covers a wide range of topics selected to help readers make informed decisions about their choices, not only for themselves, but also for their families and pets. From gardening to cooking, healthy living to homemaking - we educate while we entertain.

“Eat”, is all about the thing we love to do and where to do it. The monthly dining guide is the prominent feature of this section and is the largest and most up to date resource for locals and tourists, when making their dining decisions. In addition to the dining guide, we feature articles and recipes from some of the best places in town.

“Drink”, tops off the magazine by further expanding the guide to cover the local bars and nightlife, as well as cover topics related to entertaining at home and further enjoying one of Savannah’s most convivial past times.

Well FED’s content is chosen for lasting readability, inclining readers to save each issue or pass it along, rather than dispose of it like a quickly outdated daily or weekly paper. We include no political bias, and carry no personal, adult, or negative ads. Our aim is to inform and inspire visitors and the local community—all in an easily portable format that is convenient to carry and easy to read. With the launch our new online editions of the magazines, it has never been easier to reach the community: at home, at work, or on the go.

Behind the pages of Well FED is a company that operates to the standards of a for-profit corporation while functioning with the ideals of a non-profit organization. Well FED is a collaboration of business professionals and artists who seek new ways to deliver information and convey an ethic of responsibility, both socially and environmentally. We utilize ecologically benign forms of printing, and continuously strive to reduce our carbon footprint. Well FED Magazine is printed with soy inks on partially recycled, highly recyclable, chlorine-free, uncoated paper. Our website utilizes purchased renewable energy credits to offset its carbon footprint, and we operate with no central office space that would only consume more natural resources. Local distribution is carried out at the beginning of each month, primarily by foot or bike, whenever possible. By minimizing consumption and lowering overhead, we are able to pass the savings on to advertisers, the local community, and our environment.

More than just another magazine...

The new online digital reader allows us to reach a limitless audience. We even have a pdf version of the magazine available for iPhone and iPad users. The online viewer is available for free and does not require any sign up or hidden commitments.

It just works.

That’s what users want and that’s what brings them back. Every Month.

Point. Click. You’re there.

Every day, more and more of your customers are turning to the web to get their information. Our readers now have the option of viewing the magazine in print or online, on their computers, and even on their mobile devices. That’s why we have incorporated Click-Through advertisements into our online viewer. Turn a reader into a customer with just one click. Now, when a reader is interested in becoming one of your customers, they only need to click on your advertisement! Your digital ad can be linked with your website, facebook page, or even an email address. When a reader clicks on your ad, the link is automatically activated and they are sent to the destination of your choice. It’s just too easy.

Click-Through Digital Advertising. Included. For Free.+

(WellFED.com Online Reader)

(Your Website)

+ Seriously, there’s no catch. Your Click-Through digital advertisement is automatically included with every account. No hidden fees. No added fees. Make your ad dollars count. Let us do the work for you.

Editorial Calendar

Each month, over a thousand dollars worth of advertising is donated to non-profit and other community organizations.

But we don’t stop there: Since its inception, Well FED has become deeply ingrained into the community and regularly partners with organizations and even the City of Savannah, to stage some of the city’s most well received and attended events. The Well FED Family, as we refer to ourselves and body of supporters; often provide planning assistance, materials, volunteers, and hundreds of hours of service each year to organizations and endeavors that share our common mission of sustainability and community building.

Below is a list of some of the most notable events that The Well FED Family takes part in.

March

St. Patrick’s Day

Well fed is well prepared for the city’s largest event of the year. Our street team is staged days before the parade, during and after, distributing magazines directly to the hands of visitors and locals. As the largest dining guide in Savannah and the only bar guide, Well FED becomes a well sought after tool for those looking for assistance in deciding on where to go next.

April

The City of Savannah

Earth Day Festival

Since being selected to partner with The City of Savannah for this yearly festival in Forsyth Park, Well FED has dedicated its April issue to printing the official festival guide. Our family of volunteers also coordinates the primary information booth and distributes magazines during the festival.

May

The City of Savannah

Asian Festival

One of the City’s largest events of the year. Staged by the City of Savannah’s Department of Cultural Affairs and Well FED, the Civic Center is filled for a day of Asian artistry, culture and a wide array of international foods. The official festival guide is printed in this issue and is distributed to attendees.

October

The Savannah Food Day Festival

Taking part in the national Food Day movement, which is aimed at raising awareness for local, healthy and sustainable food systems; Well FED stages the largest single Food Day event in the entire country! This is a nationally recognized outdoor festival with partners from Savannah’s finest restaurants, educational institutions, and commmunity organizations.

More than just “putting our money where our mouth is”, we like to get our hands in there too...

Distribution

Distribution is spread out over 650 locations throughout Savannah and the Islands, giving us one of the largest models in the city.

Key locations include: Hotels and other places of accommodation, grocery stores, restaurants, coffee shops, public buildings, and tourist spots. Top tourist locations and high traffic areas receive an extra 25% distribution rate and are refilled throughout the month to ensure availability. New locations are added regularly. Every issue is distributed at the beginning of each month for FREE.

We prefer to be where the action is…

Well FED Magazine is easily found INSIDE each distribution location, with many proudly displaying our custom made 100% wooden racks.

Plus, the magazine’s conveniently and deliberately smaller size allows us to be placed in some of the best spots. You can find us right by the register, on top of the counter, as soon as you walk in. That’s because we take the time to negotiate with business owners to have the best possible placement. Greater visibility means that more issues get picked up. That’s why our “Pick-up Rate” has stayed at 98% for each issue.

Whether you’re printing 10,000 or 100,000: What really matters is how many issues are actually getting read...

10,000 minimum base print-run

+ 3,000 additional printed for our Dec./New Years Eve issue

+ 5,000 additional printed for our Mar./St. Patrick’s Day issue

+ 5,000 additional printed for our Apr./May/Oct. festival months

National Pick-up rate FACT:

2.9 Billion of the approximately 4.7 Billion magazines distributed each year never even reach a reader.

These discarded magazine, placed end to end, would circle the Earth 20 times.+

IN EVERY YMCA, KROGER, TOURIST HUBS, HOTELS BED &BREAKFASTS, SAVANNAH CIVIC CENTER ..............TOURIST HUBS, RESTAURANTS, CAFES ...MMMMMMMM.......GULFSTREAM

+ Estimated figures for 2000 from The New Single Copy, Harrington Associates, March 2001

Our Ads get noticed...

The Well FED Family of artists takes great pride in their work.

You’ve spent so much of your time earning your money, so we believe that you deserve to have the same amount of effort put into the creation of your advertisement. Our photographers, illustrators, typesetters, graphics design artists, and marketing staff all go that extra mile to ensure that we are producing the absolute best you have ever seen. Still not sure? We dare you to compare.

No Logo? No Problem. Don’t like your current ad? Let us give it the attention to detail that is deserves. Our small army of artists will create for you a one of a kind piece of art that stands out on the page and conveys your message and brand in the best light. All the photography, graphic design, typesetting, -Everything- it’s all included at no additional charge.

No hidden fees. No complicated sizing and pricing.

1/2 Page Ve r t i c a l

Full Page with Bleed

1/4 Page Vertical

1/2 Page Horizontal

8.25”

4”

5.75”

2.75”

2.75”

“With advertisements this beautiful, why print on newsprint stock? Why not print on bigger glossy whites?”

Well FED proudly prints on industry leading, AbitibiBowater paper. We make the responsible decision to print with soy inks on partially recycled, highly recyclable, chlorine-free uncoated paper. Our efforts have been nationally recognized, and we are proud members of The Better Paper Project, a nationwide organization of publishers who practice more environmentally responsible forms of printing. By choosing to work with Well FED for these reasons, you send a positive message to your customers and can be proud of the choice you made to help the enviroment and your community.

Rates, Terms, and Specifications INCLUDED AT NO ADDITIONAL CHARGE²

Every AD Layout and design of ad with one proof revision.

Setup of Click-Through online advertisement link.

Halfpage AD Photography, layout and design of ad with up to two proof revisions. FREE preferred position based on availability. Setup of Click-Through Ad link.

Fullpage AD Full

service

photoshoot,

plus

layout

and

design of ad with up to three proof revisions.

FREE preferred position based on availability.

Setup of Click-Through online advertisement link.

Additional Discounts and Terms 10% discount is available for camera-ready material.

15% total commission to recognized advertising agencies that include a signed contract with payment and supply camera-ready material. ¹Frequency discount rates are only available to signed contracts of 6 or 12 months terms, in which the insertion is run consecutively during the entire term.

Additional Charges and Terms Additional revisions will be billed at $30/hr.

First-time accounts who have not established a credit history, must prepay for each month's ad in advance. Payment is due within 5 days of signing the first ad contract and by the 1st day of each month following. If payment has not been received by that time, the ad may not be printed.²

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Advertisements created by Well FED Savannah must be printed in our publication before appearing in any

Full Page with Bleed

other medium. Advertisements created by Well FED Savannah may be provided to other agencies, but may incur a

fee, based on the material requested.

Additional terms are described on the advertising contract. ²may be subject to change

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Well FED Savannah P.O. Box 5214 Savannah, GA 31414

Phone (912) 480-4345 sales@wellfedsavannah.com www.wellfedsavannah.com Scan the Code Below to

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