The 2012 Well FED Media Kit

Page 1

Ar ey ouWe l lFED?

t H E 2 0 1 2 M E D I A K I t

We l lFEDSa v a n na h P. O.Bo x5 2 14 Sa va n n a h , GA3 1 4 1 4

Phone( 912)4804345 Fa x ( 912)4800241 s a l e s @we l l f e ds a va nna h. c om

www. we l l f e d s a v a n n a h . c o m


Whoi sWe l lFED? We l lFEDi st hear e a’ sl ar ge s tandmos tc ompr e he ns i vef ood,di ni ng,andhe al t hyl i vi ngmagaz i ne .Ourc ont e nt s panse ve r yt hi ngf r om t hegar de nt ot hepl at e ,or gani z e dunde rt hec at c hphr as e ,“ Fe e d.Eat .Dr i nk” : der angeoft opi c ss e l e c t e dt ohe l pr e ade r smakei nf or me dde c i s i onsaboutt he i rc hoi c e s , “Feed”,coversawi notonl yf ort he ms e l ve s ,butal s of ort he i rf ami l i e sandpe t s .Fr om gar de ni ngt oc ooki ng,he al t hyl i vi ngt o home maki ng-wee duc at ewhi l ewee nt e r t ai n. sal l aboutt het hi ngwel ovet odoandwhe r et odoi t . Themont hl ydi ni nggui dei st hepr omi ne ntf e at ur e “Eat ”,i oft hi ss e c t i onandi st hel ar ge s tandmos tupt odat er e s our c ef orl oc al sandt our i s t s ,whe nmaki ngt he i rdi ni ng de c i s i ons .I naddi t i ont ot hedi ni nggui de ,wef e at ur ear t i c l e sandr e c i pe sf r om s omeoft hebe s tpl ac e si nt own. opsof ft hemagaz i nebyf ur t he re xpandi ngt hegui det oc ove rt hel oc albar sandni ght l i f e ,aswe l las “Dri nk”,t c ove rt opi c sr e l at e dt oe nt e r t ai ni ngathomeandf ur t he re nj oy i ngoneofSavannah’ smos tc onvi vi alpas tt i me s . We l lFED’ sc ont e nti sc hos e nf orl as t i ngr e adabi l i t y,i nc l i ni ngr e ade r st os avee ac hi s s ueorpas si tal ong,r at he r t handi s pos eofi tl i keaqui c kl yout dat e ddai l yorwe e kl ypape r .Wei nc l udenopol i t i c albi as ,andc ar r yno pe r s onal ,adul t ,orne gat i veads .Ourai mi st oi nf or m andi ns pi r evi s i t or sandt hel oc alc ommuni t y—al li nan e as i l ypor t abl ef or matt hati sc onve ni e ntt oc ar r yande as yt or e ad.Wi t ht hel aunc hourne wonl i nee di t i onsof t hemagaz i ne s ,i thasne ve rbe e ne as i e rt or e ac ht hec ommuni t y:athome ,atwor k,oront hego. Be hi ndt hepage sofWe l lFED i sac ompanyt hatope r at e st ot hes t andar dsofaf or pr of i tc or por at i onwhi l e f unc t i oni ngwi t ht hei de al sofanonpr of i tor gani z at i on. We l l FEDi sac ol l abor at i onofbus i ne s spr of e s s i onal sand ar t i s t swhos e e kne w way st ode l i v e ri nf or mat i on and c onv e yan e t hi cofr e s pons i bi l i t y ,bot hs oc i al l yand e nv i r onme nt al l y .Weut i l i z ee c ol ogi c al l ybe ni gnf or msofpr i nt i ng,andc ont i nuous l ys t r i v et or e duc eourc ar bon f oot pr i nt .We l lFED Magaz i nei spr i nt e dwi t hs oyi nksonpar t i al l yr e c y c l e d,hi ghl yr e c y c l abl e ,c hl or i ne f r e e , unc oat e dpape r .Ourwe bs i t eut i l i z e spur c has e dr e ne wabl ee ne r gyc r e di t st oof f s e ti t sc ar bonf oot pr i nt ,andwe ope r at ewi t hnoc e nt r al of f i c es pac et hatwoul donl yc ons umemor enat ur al r e s our c e s . Loc al di s t r i but i oni sc ar r i e d outatt hebe gi nni ngofe ac hmont h, pr i mar i l ybyf ootorbi ke , whe ne v e rpos s i bl e . Bymi ni mi z i ngc ons umpt i onand l owe r i ngov e r he ad,wear eabl et opas st hes av i ngsont oadv e r t i s e r s ,t hel oc alc ommuni t y ,andoure nv i r onme nt .


Di s t r i but i on

Di s t r i but i on i ss pr ead outover650 l ocat i onst hr oughout Savannahandt heI s l ands ,gi vi ngusoneoft hel ar ges tmodel si nt hec i t y. Key l ocat i onsi ncl ude:Hot el sand ot herpl acesofaccommodat i on, gr ocer ys t or es ,r es t aur ant s ,cof f ees hops ,publ i cbui l di ngs ,andt our i s t s pot s .Topt our i s tl ocat i onsandhi ght r af f i car easr ecei veanext r a25% di s t r i but i on r at e and ar er ef i l l ed t hr oughoutt he mont ht o ens ur e avai l abi l i t y. New l ocat i ons ar e added r egul ar l y. Ever yi s s ue i s di s t r i but edatt hebegi nni ngofeachmont hf orFREE.

Wepr ef ert obewher et heact i oni s …

1 0, 000 mi ni mum bas epr i nt r un

+2 , 000 addi t i onalpr i nt e df orour De c . / Ne wYe ar sEvei s s ue

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Wel lFED Magaz i nei seas i l yf oundI NSI DEeachdi s t r i but i onl ocat i on, wi t hmanypr oudl ydi s pl ayi ngourcus t om made1 00% woodenr acks . addi t i onalpr i nt e df orour Pl us ,t hemagaz i ne’ sconveni ent l yanddel i ber at el ys mal l ers i z eal l ows Mar . / St .Pat r i c k’ sDayi s s ue ust obepl acedi ns omeoft hebes ts pot s .Youcanf i ndusr i ghtbyt he r egi s t er ,ont opoft hecount er ,ass oonasyouwal ki n.That ’ sbecaus e wet aket het i met onegot i at ewi t h bus i nes sowner st ohavet hebes t pos s i bl e pl acement .Gr eat er vi s i bi l i t y means t hatmor ei s s ues get pi ckedup.That ’ swhyour“ Pi c kUpRat e”hass t ayedat98% f oreac hi s s ue. Whet heryou’ r epr i nt i ng1 0, 000or1 00, 000 addi t i onalpr i nt e df orour -whatr eal l ymat t er si show manyi s s uesar eact ual l yget t i ngr ead. . . Apr . / Ma y / Oc t . f e s t i v a lmont hs

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2. 9Bi 7Bi l l i onoft heappr oxi mat el y4. l l i onmagaz i nesdi s t r i but edeac hyearneverevenr eac har eader . Thesedi scardedmagazi ne,pl acedendt oend,woul dci rcl et heEart h20t i mes. +

I N EVERYYMCA,KROGER,TOURI STHUBS,HOTELS BED &BREAKFASTS,SAVANNAH CI VI C CENTER . . . . . . . . . . . . . . TOURI ST HUBS,RESTAURANTS,CAFES . . . MMMMMMMM. . . . . . . GULFSTREAM

mat edf i gur esf or2000 +Esti f r om TheNew Si ng l eCopy , Ha r r i ng t onAs s oc i a t es , Ma r c h2001


OurAdsgetnot i c ed. . . TheWel lFED Fami l yofar t i s t st akesgr eatpr i dei nt hei rwor k. You’ ves pents omuc hofyourt i meear ni ngyourmoney,s owebel i evet hatyoudes er vet ohavet he s ameamountofef f or tputi nt ot hec r eat i onofyouradver t i s ement .Ourphot ogr apher s ,i l l us t r at or s , t ypes et t er s ,gr aphi c sdes i gnar t i s t s ,andmar ket i ngs t af fal lgot hatext r ami l et oens ur et hatwear e pr oduc i ngt heabs ol ut ebes tyouhaveevers een.St i l lnots ur e?Wedar eyout oc ompar e. NoLogo?NoPr obl em.Don’ tl i keyourc ur r entad?Letusgi vei tt heat t ent i ont odet ai lt hati sdes er ves . Ours mal lar myofar t i s t swi l lc r eat ef oryouaoneofaki ndpi ec eofar tt hats t andsoutont hepageand c onveysyourmes s ageandbr andi nt hebes tl i ght .Al lt hephot ogr aphy,gr aphi cdes i gn,t ypes et t i ng, Ever yt hi ng-i t ’ sal li nc l udedatnoaddi t i onalc har ge.

Nohi ddenf ees.Nocompl i cat edsi zi ngandpri ci ng.

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“ Wi t hadve r t i s e me nt st hi sbe aut i f ul ,whypr i ntonne ws pr i nts t oc k?Whynotpr i ntonbi gge rgl os s ywhi t e s ? ” We l l FEDpr oudl ypr i nt soni ndus t r yl e a di ng , Abi t i bi Bowa t e rpa pe r . Wema ket her e s pons i bl ede c i s i ont opr i ntwi t hs oy i nksonpa r t i a l l yr e c y c l e d,hi g hl yr e c y c l a bl e ,c hl or i ne f r e eunc oa t e dpa pe r .Oure f f or t sha v ebe e nna t i ona l l yr e c og ni z e d, a ndwea r epr oudme mbe r sofTheBe t t e rPa pe rPr oj e c t ,ana t i onwi deor g a ni z a t i onofpubl i s he r swhopr a c t i c emor e e nv i r onme nt a l l yr e s pons i bl ef or msofpr i nt i ng . Byc hoos i ngt owor kwi t hWe l l FEDf ort he s er e a s ons , y ous e ndapos i t i v e me s s a g et oy ourc us t ome r sa ndc a nbepr oudoft hec hoi c ey ouma det ohe l pt hee nv i r ome nta ndy ourc ommuni t y .


Mor et hanj us tanot he rmagaz i ne . . . Thenew onl i nedi gi t alr eaderal l owsust o r eac hal i mi t l es saudi enc e.Weevenhavea pdfver s i on oft hemagaz i neavai l abl ef or i Phoneandi Padus er s .Theonl i nevi eweri s avai l abl ef orf r eeanddoesnotr equi r eany s i gnuporhi ddenc ommi t ment s .

I tj us twor ks . That ’ swhatus er swantandt hat ’ swhat br i ngst hem bac k.Ever yMont h.

Poi nt .Cl i ck.You’ ret here. Ever yday,mor eandmor eofyourc us t omer sar et ur ni ngt ot hewebt ogett hei ri nf or mat i on.Our r eader snowhavet heopt i onofvi ewi ngt hemagaz i nei npr i ntoronl i ne,ont hei rc omput er s ,andeven on t hei rmobi l edevi c es .That ’ swhywehavei nc or por at ed Cl i c kThr ough adver t i s ement si nt oour onl i nevi ewer .Tur nar eaderi nt oac us t omerwi t hj us tonec l i c k.Now,whenar eaderi si nt er es t edi n bec omi ngoneofyourc us t omer s ,t heyonl yneedt oc l i c konyouradver t i s ement !Yourdi gi t aladc anbe l i nkedwi t hyourwebs i t e,f ac ebookpage,orevenanemai laddr es s .Whenar eaderc l i c ksonyourad, t hel i nki saut omat i c al l yac t i vat e dandt he yar es e ntt ot hede s t i nat i onofyourc hoi c e .I t ’ sj us tt ooe as y.

+ Cl i c kThr oug hDi g i t a lAdv e r t i s i ng . I nc l ude d. ForFr e e .

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+Se r i ous l y,t he r e ’ snoc at c h.YourCl i c kThr oughdi gi t aladve r t i s e me nti saut omat i c al l yi nc l ude dwi t h e ve r yac c ount .Nohi dde nf e e s .Noadde df e e s .Makeyouraddol l ar sc ount .Le tusdot hewor kf oryou.


Rat es ,Ter ms ,andSpec i f i c at i ons

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Adve r t i s i ng Spe c i f i c at i ons

FI LE SUBMI SSI ONS PHONE: ( 91 2)4804345 FAX: ( 91 2)4800241 POSTALMAI L: At t n:Whi t ne yTe r an P. O.Box521 4 Savannah,GA31 41 4 EMAI L: whi t ne y@we l l f e ds avannah. c om ( At t ac hme nt smus tbel e s st han25MBpe re mai l . )

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