Business Forum Haringtons Hair Salons come out of structure means we can welcome people reinforce their Greek Heritage, British Made who want more unusual hours if needed – using British milk in full support of UK Lockdown fighting Recruit 70 new jobs across the South of England Haringtons Hair Group are defying the slow down in the retail sector and have made the decision to come back to the High Street fighting. Despite the global pandemic forcing the business to place more than 150 staff on furlough until early July, Haringtons predicts a bright future and is looking to secure talent both from within hairdressing and from the hospitality sector, recruiting more than 70 jobs across its salons in Beaconsfield, Maidenhead, Marlow, Northwood, Reading, Southampton, Wendover, Winchester and Windsor.
Nikki Neale, Head of Brand, Marketing and Acquisition commented - “Despite many hairdressing businesses being forced to close due to the effects of the Covid 19 pandemic, Haringtons used the crisis as an opportunity to improve our business at all levels. Most importantly we are a people business, we have taken good care of our talent during lockdown, furloughing our teams and topping their salaries up to 100% as well as providing additional training, but we recognise we don’t have enough people to reach our growth ambitions.” She further comments, “Our clients want us to be be open longer hours and on Sundays to accommodate their busy lifestyles, as we pride ourselves on bringing our clients the best in customer experience, we need to recruit to accommodate them. Our salon
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not just the 9-5, if people would like to farmers, recyclability of every element of the apply they just need to go to our website packaging and bio-live. Consumer awareness Haringtons.com.” of health messages has been transformed during Covid; the role of bio-live cultures in Haringtons Group have continued to gut health and immunity support - as well invest throughout the lockdown, not just as the excitement and new enthusiasm for in talent, but in the development of their home baking and the importance of good salons, rebrand, tools and technologies all quality ingredients for home cooking. supporting their focus on the future and improved customer experience, seeing the The inspiration for the new look has been future of the High Street being led by service our beautiful daisy logo which now has pride businesses such as theirs. of place on the front of the pot. Our key message of “Greek Heritage, British Made” Tims Dairy Rebrand comes through and our support of UK Tims Dairy have farmers continues, using only fresh British completely rebranded milk. Our Greek style Natural yogurt has their classic range of no added sugar and we have reduced the award-winning bio-live sugar in the flavoured yogurts without any Greek style yogurts with compromise on great taste or quality. a market leading modern “We wanted to bring some energy, freshness fresh and happy new look and feel. and optimism to the yogurt category – and a The basics of the previous branding date thank you to excite our loyal fans, old and the back to 2009. To fulfil a need for a fresher many new ones from the last few months. look, better stand-out on shelf and clearer We have been ‘Creating Amazing Since 1949’ on-pot messaging for the consumer – as and we’re not going to stop now!” says well as bringing new reduced levels of added Managing Director Chris Timotheou. sugar in the flavoured yogurts Tims Dairy worked closely with top London Design “We began the project just before the onset Agency Wonderland. The brief included of Covid 19 and decided to forge ahead to reinforcing the core identity, or brand ethos, bring some excitement and positivity to the category as we all try to bounce back of Tims Dairy – the Daisy. stronger from Covid.” The ‘famous five’ flavours are Greek style with Vanilla, Raspberry, Blackcurrants Look out for the packaging on shelf in and Honey with a Natural yogurt too. Key Sweeney’s Budgens of Wendover, Waitrose, messages on the 10 skus – 5 big pots of 450g Ocado, selected Asda, Co-op, Whole Food (Flavours) or 500g (Natural) and 5 medium Markets, and many fabulous farm shops and pots of 175g (Flavours) or 200g (Natural) – delis up and down the country.
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Wendover News August 2020
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