West Paw Fall/Winter 2017 Catalog

Made by US. Designed for the love of pets and the planet.™ | Fall/Winter 2017 1

D

ogs. They bring happiness, comfort, love, and lightness into our lives. They’re called “man’s best friend” for a reason.

But our goal—like yours—is to be “dog’s best friend.”

We do this by making things dogs love.

You know, anything that goes along with jumping, running, chewing, napping, cuddling, and playing. And we want the fun to go on... and on.

That’s why we guarantee every product.

We’ll replace or refund any product that doesn’t live up to your customers’ standards. We also care about how we make the things dogs love. After all, we want our best friends to be safe and healthy.

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We make everything ourselves—in our own factory—so we know what goes into every product.

Beyond dogs, we care about people and the planet too. We’re eco-friendly in our materials and manufacturing choices and people-friendly in our business choices.

It’s not easy being dog’s best friend, but, it’s worth it.

We’re West Paw, a proud certified B Corp™ company in Bozeman, Montana, USA, and Dog’s Best Friend.

#DogsBestFriend

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DOG’S BEST FRIEND 01 LOVE IT GUARANTEE™ 05 PLAY 07 PUZZLE 31 CHEW 35 RELAX 39 RETAILER WORKBOOK 45

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5

Love It Guarantee™

are proud to make everything ourselves in our own facility with “ We our own people. We have complete control over every step of our manufacturing process and our confidence in our attention to detail has always allowed us to stand behind our product. Just as it has since 1996 this means that we’re 100% confident in the durability and safety of everything we make. Looking ahead, it’s only natural that West Paw offer a solid guarantee for all of our products. It’s the right thing to do for our customers, to show how much we believe in our products and put our hearts into them. Best of all, though, we love what we do, and we’re proud to announce the “Love It Guarantee.” If your customers are unhappy with the performance of any of our product, we’ll make it right and replace or refund their purchase. It’s what best friends are for.

—Spencer Williams, Owner, CEO

”

We’re here when you need us: westpaw.com/guarantee • 1-800-443-5567 SEE PAGE 45 FOR MORE INFORMATION 6

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Handcrafted Dog Toys What are friends for? Snuggling, napping, playing, and roughousing, that’s what.

Favorite activities are that much better when shared with a friend. These plush playthings do everything dogs love‌ they squeak, flop, fly, and are the perfect pals for snuggling. We handcraft our toys one by one right here in Bozeman, Montana. Your customers will not only feel great about their purchase, but also about the endless hours of playtime that their dogs are sure to enjoy.

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NEW LINE

Rowdies™

With HardyTex™ and Zogoflex®

Rowdy dogs, meet your match! Thoughtfully designed and thoroughly tested for toughness and durability, our newest line of durable plush is built for romping and (supervised) roughhouse play.

Rowdies™ are made with HardyTex durable fabric and designated Zogoflex chew zones—two of our sturdiest technologies. And like all of our West Paw products, we fully guarantee Rowdies.

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A.

C.

B.

D.

E.

F.

A. Rosebud

B. Custer

This little round friend loves to bounce, fly, and cuddle—the perfect pal for smaller dogs.

For medium to small dogs, this guy is the ideal shape and size for snuggling and chewing.

DD005 | 6.5”/16.5cm | MSRP $19.95

DD006 | 10.25”/26cm | MSRP $19.95

C. Sanders

D. Fergus

The biggest of the bunch, this guy gives plenty of distance between hands and jaws, perfect for tugging, light chewing and shaking.

The best things come in small packages. Fergus is no exception, with arms and legs that are great for smaller dogs who like to shake and tug.

DD004 | 12.75”/32.4cm | MSRP $24.95

DD001 | 9.5”/19cm | MSRP $24.95

E. Jefferson

F. Lincoln

For medium to large dogs who love to shake, tug, and chew, Jefferson’s floppy arms keep dogs entertained for hours.

For medium to large dogs who love all kinds of play, this guy has four floppy arms for tugging, shaking and flying.

DD002 | 6.75”/17cm | MSRP $29.95

DD003 | 9”/23cm | MSRP $29.95

• Reinforced HardyTex fabric • Zogoflex chew zones • IntelliLoft® Fill • Built for rough playing • Love It Guarantee™ • Made by US PEW

PUF

ORF

COLORS: (PEW) Pewter Fur (ORF) Orange Fur (PUF) Purple Fur All toys in this collection contain an audible squeaker.

What does it take to be a Rowdie?

Play

When it comes to testing our design, construction and durability, we don’t mess around.

We work with our Chew Squad, a group of over 40 local dogs of all shapes, sizes and chew habits. Our four-legged friends and their owners give us important feedback to improve our products before we bring them to our customers. Our product design team spent over 12 weeks testing Rowdies™ against our competition using our Chew Squad.

BUILT FOR

Rough Playing

RESULTS: Rowdies stood up to the test, with 80% returning without any damage and performing equal to or better than competitor products in all instances.

It takes guts: It takes more than just fluff to be tough.

Rowdies are filled with IntelliLoft®, made from recycled plastic, it’s resilient, non-toxic, and thirdparty certified safe.

It takes teeth:

It takes focus:

Go ahead and chew! Our unique and innovative Zogoflex® “chew zones” provide a durable, designated area for dogs who love to gnaw and nibble.

These guys are serious about seeing the fun.

Embroidered eyes enhance durability and can’t be plucked.

It takes a strong voice: Okay, it’s actually a squeaky one, just the kind that dogs love.

E. Jefferson, after 6 hours of rough play. Don’t worry he’s machine washable.

It takes thick skin: Designed, developed, and tested for toughness over countless hours of rough dog play, our proprietary HardyTex fabric is more than just a fuzzy face—it’s a tough, plush fabric reinforced with a mesh backing for extra durability that surpasses standard plush fabrics.

HardyTex™

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emilymgoose New Year, same blue guy.

BFFs forever. #DogsBestFriend #blueGuy 11

Furry Friends

Play

Furry friends are the best friends. Our silly monsters, roosters, and chickens give dogs brightly colored buddies to throw, thrash, snuggle, squeak, and cuddle. Throw them in the washer, then air-dry to maintain maximum fluff.

BUILT FOR

Moderate Playing

A.

B. E.

D. C.

A. Tango

B. Boogey

C. Spring Chicken

D0095 13” / 33cm MSRP $20.95

D0113 11” / 28cm MSRP $20.95

D0112 8.5” / 22cm MSRP $17.95

WFU

HPK

BFU

BLK

TRQ

LEM

HPK

D. Rowdy Rooster

E. Salsa

Baby Salsa

D0113 11” /28cm MSRP $20.95

D0111 16” / 41cm MSRP $20.95

D0110 13.5” / 34cm MSRP $17.95

TRQ

LEM

HPK

TRQ

LIM

LEM

BLK

• Delightfully squeaky • Fun to toss, shake, fetch, and cuddle • Handcrafted one by one COLORS: (BFU) Brown Fur (BLK) Black (HPK) Hot Pink (LEM) Lemon (LIM) Lime (TRQ) Turquoise (WFU) White Fur

All toys in this collection contain an audible squeaker.

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Play

Big Sky Toys Who doesn’t love a scrappy friend by their side? At West Paw, we wince at waste.

Instead of discarding Big Sky Blanket® fabric remnants, we (literally) cut Big Sky Teddy and Puppy from leftover cloth. They might look like just a dog toy, but they’re so much more: sustainably created, earth friendly, easy to clean, and happy to snuggle.

BUILT FOR

Moderate Playing

A.

B.

A. Big Sky Teddy

B. Big Sky Puppy

D0087 9”/23cm MSRP $16.95

D0085 5”/13cm MSRP $9.95

CBN

JDE

STB

SMO

• Delightfully squeaky • Fun to toss, shake, fetch, and cuddle • Handcrafted one by one

COLORS: (CBN) Coffee Bean (JDE) Jade (STB) Storm Blue (SMO) Smoke All toys in this collection contain an audible squeaker.

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Did you know that part of our quality control is the fact that we handcraft every single toy (yes, every single toy) within our own facility in Bozeman, Montana? We truly believe in safety first.

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Montana Toys

Play

With IntelliLoft®

The perfect combination of our Montana pride and our love for sustainability. These snuggly pals come in shapes that celebrate our home state’s native creatures and are handcrafted and made with IntelliLoft, an eco-friendly material made from recycled plastic bottles.

A.

BUILT FOR

Moderate Playing

B.

D.

E.

C.

F.

G.

A. Bone

B. Gallatin Grizzly

D. Dam Beaver

F. Targhee Trout

Tiny Bone

Mini Bone

DW066 5” / 13cm

DW026 7” / 18cm MSRP $18.95

DW017 13” / 33cm MSRP $15.95

MSRP $6.95

DW043 7” / 18cm MSRP $10.95

DW015 10” / 25cm MSRP $15.95

Bone

Jumbo Bone

DW042 9.5” / 24cm MSRP $12.95

DW040 13.5” / 34cm MSRP $19.95

PLD

CHO

DIA

STR

PUM

CHO

DIA

CHO

BLD

JWL

C. Madison Moose

E. Sequoia Squirrel

DW011 11” / 28cm MSRP $15.95

DW025 8” / 20cm MSRP $18.95

JWL

JWL

PLD

• Handcrafted one by one in Bozeman, Montana • Shapes celebrate creatures native to Montana • Featuring our IntelliLoft fabric and fill made from recycled plastic bottles

MID

PUM

COLORS: (BLD) Boulder (CHO) Chocolate (DIA) Diamond (JWL) Jewel (MID) Midnight

MID

ROB

STR

WIN

G. S-S-Stretch Li’l S-S-Stretch DW037 20” / 51cm MSRP $15.95

PLD

(PLD) Plaid (PUM) Pumpkin (ROB) Robin (STR) Stripe (WIN) Wine

STR

Big S-S-Stretch DW038 36” / 91cm MSRP $19.95

DIA

All toys in this collection contain an audible squeaker.

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Not all dogs have the same play style, chew style, or romp style, just like not all of our toys are meant to be chew toys. Check out our online guide to know what to recommend for your customers.

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Floppy Toys

Play

Best friends come in all shapes, sizes, and species--and dogs of every size love our stuffing-free floppy toys. Cuddly-soft, intriguingly squeaky, and oh-so-shakeable, these are the perfect pals for dogs who love to play rough with their buddies. All the satisfaction, none of the mess sounds like a win-win to us.

BUILT FOR

Light Playing

D.

A.

E.

C.

F. H. G.

B.

A. Mingo

C. Floppy Quack

E. Floppy Dog

G. Floppy Giraffe

DF023 16” / 41cm MSRP $15.95

DF020 15” / 38cm MSRP $15.95

DF027 7” / 18cm MSRP $15.95

DF029 13.5” / 34cm MSRP $15.95

B. Mingo Mini

D. Floppy Quack Mini

F. Floppy Dog Mini

H. Floppy Giraffe Mini

DF025 9.5” / 24cm MSRP $10.95

DF024 8.5” / 22cm MSRP $10.95

DF026 4.5” / 11cm MSRP $10.95

DF028 8” / 20cm MSRP $10.95

PNK

CAR

BLM

NVY

• Fresh fabrics for floppy friends • Squeaky, minus the stuffing explosion • Machine washable and dryer safe

TEA

COLORS: (BLM) Bloom (CAR) Carnation (NST) Navy Stripe

NST

(NVY) Navy (PNK) Pink (TEA) Teal Bloom

All toys in this collection contain an audible squeaker.

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Holiday Collection

Play

The holidays aren’t just for us humans--our favorite four-leggers love them, too. That’s why we created a holiday collection full of things to keep dogs happy and cozy through all of the caroling, decorating, and cookie-baking.

BUILT FOR

Giving

Big Sky Blanket®

Crinkle Cane Deer

Stocking

Crimson Ice * exclusive holiday pattern FA031 Small - MSRP $29.00 FA032 Medium - MSRP $59.00 FA033 Large - MSRP $89.00

H0047 12.5” / 32cm MSRP $17.95

H0042 5.75” / 15cm MSRP $9.95

Tiny Crinkle Cane Deer H0039 7” / 18cm MSRP $13.95

Ginger

Holiday Salsa

H0073 9.5” / 24cm MSRP $15.95

H0076 16” / 41cm MSRP $20.95

Tiny Ginger

Holiday Baby Salsa

H0074 6.5” / 17cm MSRP $10.95

H0077 13.5” / 34cm MSRP $17.95

Holiday Boogey

Merry Bone

Mitten

H0078 11” / 28cm MSRP $20.95

H0046 10” / 24cm MSRP $15.95

H0041 5.5” / 14cm MSRP $9.95

Mini MerryBone H0045 7.25” / 18cm MSRP $11.95

Ruff-N-Tuff Reindeer

Holiday Bear - Small

H0050 13.5” / 34cm MSRP $24.95

H0037 5.75” / 15cm MSRP $10.95

Tiny Tuff Reindeer

Holiday Bear - Large

H0049 8” / 20cm MSRP $15.95

H0038 9” / 23cm MSRP $15.95

Hurley® Extra Small HZ009 4.5” / 11cm MSRP $7.95

Holiday Standout!

Small HZ010 6” / 15cm MSRP $10.95

Large HZ011 8.25” / 25cm MSRP $14.95

Our Best-Selling Hurley® Now Available in a Limited Edition Holiday Zogoflex Color - Ruby!

All holiday begins shipping July 2017!

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Nice air, buddy!

Zogoflex Air

ÂŽ

We injected a breath of fresh air into our much-loved ZogoflexÂŽ and the result is a super satisfying, subtle squish that delights dogs for endless hours of supervised play. Zogoflex Air toys come in the clever shapes and bold hues that pleases dogs and their devoted owners, and bring an exciting texture and squishy sensation to interactive play.

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Wox® With Zogoflex Air® Playtime just got thrice as nice. Wox is a wiggly Zogoflex Air toy with a trio of legs for three times the fun. Dogs can’t wait to investigate this intriguing, subtly squishy shape by tugging, tossing, bouncing, and shaking it! Gentle on canine jaws and easy for human hands to grip, Wox makes for epic 3-way tug-o-wars that our tough Zogoflex® construction can withstand.

AZ037 7.5” / 19 cm MSRP $17.95

CUR

DDL

PCK

COLORS: (CUR) Currant (DDL) Dandelion (PCK) Peacock

• Air-injected middle within a tough Zogoflex shell • Subtly compresses for a satisfying squish dogs love • Three wobbly legs are easy to toss & fun to tug • Great for interactive or self play • Water-friendly: floats & dishwasher safe

Join the Loop® The party never ends. All our Zogoflex toys are infinitely recyclable. Send back worn out toys to us and we’ll make them into new toys again … and again … and again. Seriously!

Learn more at WestPaw.com 23

Anatomy of Zogoflex Air Tough Zogoflex shell with air-injected middle is guaranteed to stand up to long-lasting play: • • •

Bubbly texture increases visual interest and enhances play Small air pockets create the compressible “give” in Zogoflex Air Lightweight center allows Zogoflex Air to float and feel squishy

Boz®

Play

With Zogoflex Air® Fetch, much? If that answer is yes, then Boz (rhymes with nose) is about to become a trusted fetch time pal. With a durable, bumpy, and rugged exterior, an insane bounce, and squishy feel, dogs love the chase and subtle squish. Safer and more durable than a tennis ball, it’s totally free of toxic glues and lead. Bonus: the small size fits in a standard ball thrower while the large Boz is fun for dogs to nose.

Small

AZ015 2.5” / 6cm MSRP $11.95

CUR

DDL

BUILT FOR

Moderate Chewers

Large

AZ017 4” / 10cm MSRP $17.95

PCK

COLORS: (CUR) Currant (DDL) Dandelion (PCK) Peacock

• Super bouncy • Subtly compresses for a satisfying squish • Light and soft enough to catch in flight • Knobbly surface engages & fascinates • Water-friendly: floats and dishwasher safe

Small size fits in a standard ball thrower

Dash® With Zogoflex Air Dash is the stuff frisbee dreams are made of: durable and floatable with a design that makes it easy for humans to throw and fun for dogs to fetch on land or in the water. Its center hole allows for smooth, off the ground pickups, and a fun roll. The outer shell surrounds a soft foam material so it won’t hurt dogs’ mouths or human hands.

AZ027 8.25” / 21cm MSRP $17.95

CUR

DDL

PCK

COLORS: (CUR) Currant (DDL) Dandelion (PCK) Peacock

• Wavy edge for easy pickup • Center hole for fast flight • Rolls like a tire for fun chase • Water-friendly: floats and dishwasher safe 24

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Zogoflex

ÂŽ

Customers favor our ultra-durable Zogoflex toys for good reasons: they’re USA-made, recyclable, non-toxic, dishwasher safe, floatable, and 100% guaranteed. Since every Zogoflex toy is brilliantly designed for a specific purpose, our Zogoflex collection meets the many different needs of pets and their people.

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I just wanted to send a massive thank you from both myself and Clyde, my lab/collie cross. I have purchased no less than 5 of your #frisbees over the past few years which are a staple in our daily lives. Clyde, being the energetic and frisbee-obsessed that he is gets no less than 2 hours a day of playtime with your frizbees. Kind thanks, Mike & Clyde #westpaw #dogsbestfriend

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Sure, dogs will eat anything, but that doesn’t mean they should. When you choose Zogoflex toys, you choose BPA-free, phthalate-free, latex-free and non-toxic, and FDA compliant.

Zisc®

Play

With Zogoflex

®

The Zisc is not your everyday frisbee. Built to last for countless supervised sessions of high-flying fun, this frisbee is incredibly durable (like, really), yet still soft enough to be easy on dog jaws. Its bright colors make it easy to find whether in tall grass at the park or buried in a couch at home. It bounces, it floats, and it’s even dishwasher safe. The Zisc is the only other companion (aside from their human) that a dog needs to make frisbee time go on… and on… and on.

Small

Large

ZG030 6.5” / 17cm MSRP $11.95

ZG031 8.5” / 22cm MSRP $15.95

Small Glow

Large Glow

ZG029 6.5” / 17cm MSRP $12.95

ZG032 8.5” / 22cm MSRP $17.95

AQA

GRN

TNG

COLORS: (AQA) Aqua Blue (GRN) Granny Smith (TNG) Tangerine (GLO) Glow

BUILT FOR

Gentle Chewers

GLO

• Pliable, flexible Zogoflex is gentle on mouths • Tougher than hard plastic but gentle on human hands • Flies faster than a fabric frisbee plus it floats!

Zisc Glow extends fetch sessions deep into the night. Just put it in a window or under a bright light for five minutes and you’re good to glow.

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Tizzi® With Zogoflex Tizzi is all of a dog’s favorite toys rolled into one. For starters, it has a secret treat compartment. Then there are the flexible handles, which make both fetch and tug-o-war more interesting. Finally, Tizzi bounces, floats, and is tough enough to stand up to rough-and-tumble, supervised play.

Small

Large

ZG060 4.5” / 11cm MSRP $11.95

ZG061 7” / 18cm MSRP $18.95

AQA

GRN

TNG

COLORS: (AQA) Aqua Blue (GRN) Granny Smith (TNG) Tangerine

• Twist handles together to throw it farther • Unlock the handles to hide treats inside • Toss it in the dishwasher 29

Bumi®

Play

With Zogoflex

®

We’ve seen tug-o-wars last up to 20 minutes with our beloved Bumi. No wonder—the extra tough, bouncy S-shape makes it a natural for fetch (especially in water), tug-o-war (it stretches to two times its length), and other dog-and-human games, which is exactly how we recommend using it. Bumi isn’t a chew toy, but it is recyclable, bright, and dishwasher-safe.

Small

Large

ZG050 8” / 20cm MSRP $12.95

ZG051 9.5” / 24cm MSRP $16.95

AQA

GRN

TNG

BUILT FOR

Gentle Chewers

COLORS: (AQA) Aqua Blue (GRN) Granny Smith (TNG) Tangerine

• Flexes to twice its length during tug-o-war • Built for impressive flinging distance • Floats—ideal for lakes, rivers, and ponds

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most difficult

easiest

Tempting TopplÂŽ Treats 1. Kibble 2. Apple slices 3. Dog biscuits 4. Jerky strips 5. Cheese chunks 6. Carrot slices 7. Mashed banana 8. Nut Butters 9. Frozen gravy 10. Frozen broth

} Use Two Toppls:

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Stack small Toppl (sold separately) on top of a treat-stuffed large Toppl.

Push once, combining the two Toppls into an ultra-fun treat puzzle.

For more of a challenge, twist Toppl and lock it.

Toppl®

Puzzle

With Zogoflex

®

Toppl is a durable puzzle toy designed to be filled with a dog’s favorite kibble or treats. It contains soft, rounded teeth inside a contoured cavity that hold treats in place until your dog nudges and nuzzles them out. To double the fun, simply connect the small and large sizes together to make the toy more of an engaging challenge.

BUILT FOR

Moderate Chewers

1

2

3

1 Small and large

sizes interlock for an extra challenge.

Small

ZG083 3” / 8cm MSRP $14.95

AQA

GRN

2

Snouts can sniff at puppy treats peeking through the window.

3 A smoothly-curved base makes Toppl a topsy-turvy treat dispenser.

Large

ZG084 4” / 10cm MSRP $19.95

TNG

COLORS: (AQA) Aqua Blue (GRN) Granny Smith (TNG) Tangerine

• A treat dispenser that helps fast eaters slow down • Large and small sizes interlock for enhanced challenge • Toss it in the dishwasher for easy cleaning 32

Flexible Ridges

Grip Multiple Sizes of Treats

Challenge & Engage

Side Openings

Continuous Interior Hole

Release Scent and Taste

Allows Treats to Extend out

1

Beginners Fill with kibble to spark curiosity

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2

Intermediate Try dental sticks to increase difficulty

3

Advanced

Bully sticks engage even the most clever of dogs

NEW TOY

Qwizl™ With Zogoflex®

Qwizl is an interactive new treat-dispensing toy that stimulates minds and satisfies taste buds. Brilliantly designed to keep dogs engaged and extend the life of their favorite snacks, it provides a mental challenge while stretching out play sessions. One of our toughest toys, Qwizl is fun to toss, fetch, and chew even when the treats are gone!

Small

GRN

BUILT FOR

Tough Chewers

Large

ZG090 5.5” / 14 cm MSRP $13.95

AQA

Puzzle

ZG091 6.5” / 17 cm MSRP $17.95

TNG

COLORS: (AQA) Aqua Blue (GRN) Granny Smith (TNG) Tangerine

• Extends the life of spendy treats • Stands up to tough chewers • Smart design releases flavor & scent from the sides • Goes in the dishwasher for effortless cleaning • Easy for dogs to hold in place with paws 34

New Size For Little (tough) Guys.

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NEW SIZE

Tux®

With Zogoflex®

Whether wise or wild, gray-haired or greenhorn, dogs of all ages adore Tux, the magic oracle of toys. Nut butter, biscuits, and meaty bits mysteriously appear within it, begging to be gnawed free. But even when emptied, the fun isn’t over—Tux floats, flings, bounces, and hangs tough through serious chew sessions.

BUILT FOR

Tough Chewers

Large

Small

ZG041 5” / 13cm MSRP $18.95

ZG040 4” / 10cm MSRP $14.95

AQA

Chew

GRN

TNG

COLORS: (AQA) Aqua Blue (GRN) Granny Smith (TNG) Tangerine

• New small Tux for the little guys!

• Tuck treats inside, or fill with liquid and freeze • Truly tough—one of our strongest toys • Pop Tux in the dishwasher for easy clean up • Tux-cicle: Fill with broth, gravy, or wet food and freeze

So tough it practically has muscles.

Designed to be the most durable chew toys available, Zogoflex tough chew toys stand up to the most fearsome fangs—and save your favorite sofa, sunglasses, and shoes. Engage, satisfy, and even treat your dog to snacks with a Zogoflex tough chew toy.

Tux is one of our toughest toys, built to stand up to the most fearsome fangs.

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Hurley®

Chew

With Zogoflex

®

It’s a ball. It’s a stick. It’s a bone. As versatile as it is durable, Hurley is one our best-sellers for a reason. For dogs, it provides endless hours of supervised chewing and fetching (in water, too).

For humans, it’s a durable, dishwasher safe toy that lasts. More fetch and play means more time spent together doing something dogs and their humans enjoy most.

Extra Small

Small

Large

ZG009 4.5” / 11cm MSRP $7.95

ZG010 6” / 15cm MSRP $10.95

ZG011 8.25” / 21cm MSRP $14.95

AQA

GRN

BUILT FOR

Tough Chewers

COLORS: (AQA) Aqua Blue (GRN) Granny Smith (TNG) Tangerine

TNG

• Outlasts the most tenacious of chewers • Bounces on land & floats for water fetch • Extra-small size for wee breeds

Jive® With Zogoflex® Fetch fanatics, rejoice! Dogs love the challenge of chasing this bright, bouncy ball around, making it easy to spend even more time together. Non-toxic, and BPA-free, Jive is West Paw’s most durable ball yet. Unlike tennis balls, one chomp isn’t going to make a dent in Jive. It conveniently fits into a standard ball-thrower, and is dishwasher-safe for quick and easy clean-up.

Extra Small

Small

Large

ZG069 2” / 5cm MSRP $7.95

ZG070 2.5” / 6cm MSRP $10.95

ZG071 3.25” / 8cm MSRP $14.95

AQA

GRN

TNG

COLORS: (AQA) Aqua Blue (GRN) Granny Smith (TNG) Tangerine

• Guaranteed tough—we dare dogs to destroy it • Small size fits in standard ball thrower • Extra-small size is perfect for petite pups Small size fits in a standard ball thrower 38

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Beds, Mats & Blankets Your pal deserves to snuggle up in the best (and safest) beds around

Handcrafted in the USA, we don’t sacrifice style and comfort for durability or safety. Our premium fabrics are irresistibly soft, come in a wide range of colors and patterns, are incredibly durable, eco-friendly, and machine-washable. Best yet, all of our beds, mats, and blankets, just like all West Paw products, are guaranteed.

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Montana Nap® With IntelliLoft® Who knew sustainability could be so cozy. Our most luxe, cushiony, and comfortable mat yet, the Montana Nap is handcrafted using 100% American-made textiles, including ultrafluffy, eco-friendly IntelliLoft that has a long-lasting loft dogs love. As strong as it is soft, it’s also lightweight and travel-ready. Every outing and adventure is that much better with a soft place to curl up for a snooze. Machine washer and dryer safe­­—just toss it in.

Robin (ROB)

Stripe (STR)

Jewel (JWL)

Wine (WIN)

Midnight (MID)

Chocolate (CHO)

Diamond (DIA)

• Featuring our IntelliLoft fabric and fill made from 60% recycled plastic bottles and 40% virgin polyester • Crate friendly sizing • Extra luxe and lofty due to increased fabric weight and fiber length • Versatile, durable, and machine washable and dryer safe

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“This bed used to be bottles?”

Pumpkin (PUM)

Plaid (PLD)

Boulder (BLD)

Oatmeal (OAT)

Canis (CNS)

NOT SURE WHICH SIZE TO ORDER?

See our sizing chart on page 53

X-Small

KW052 20x15x2” 51x38x5cm MSRP $39.00 5.9

Small

KW054 24x18x2” 61x46x5cm MSRP $49.00 8.5

Medium

KW056 29x20x3” 74x51x8cm MSRP $69.00 12.7

Large

KW058 35x22x3” 89x56x8cm MSRP $79.00 15.5

X-Large

KW060 42x27x3” 107x69x8cm MSRP $109.00 23.2

Number of Recycled Bottles used in each bed

Our IntelliLoft® is made from recycled plastic bottles that are cleaned, ground up, and re-engineered into extra-strong, soft, washable fabric and high-loft stuffing. To date, we’ve kept over 14 million plastic bottles out of the landfill!

Big Sky Blanket®

Relax

No one wants to face the sad face of a dog who’s been kicked off of the couch. Enter the versatile two-sided Big Sky Blanket, a product that isn’t afraid to get in the middle of furniture and fur. Use it to protect your cushions or car from hair tufts and dirt, while its supersoft fabric protects your pal from a chilly nap. Available in three sizes to suit all types of curling, snoozing, and sprawling. And a refresh is super easy—just throw it in the washer and dryer.

Coffee Bean (CBN)

Smoke (SMO) Storm Blue (STB)

• Faux suede on one side, fleece on the other • Protects furniture, beds, and the backseat • Durable, wash after wash

Pair with a Montana Collection Toy for a great holiday gift idea!

Jade (JDE)

Small

Medium

Large

Great for chairs

Great for love seats

Great for couches

FA031 21x27” 53x69cm MSRP $29.00

FA032 38x56” 97x142cm MSRP $59.00

FA033 56x73” 142x185cm MSRP $89.00

Check out page 20 for more info on this exclusive holiday pattern.

42

43

Heyday Bed®

Relax

With plush top and micro suede bottom Stuffed with recycled IntelliLoft® and topped with a wonderfully textured, swoon-worthy fabric that’s baby-blanket soft, the plush top Heyday Bed synthesizes supreme snuggliness with durability.

Color: Plush Boulder (PLB)

Color: Plush Oatmeal (PLO)

Heyday Bed® With micro suede Your four-legged pal might smell like a dog, but that doesn’t mean his bed has to carry the odor burden.

Our antimicrobial protection repels odor and keeps this dog bed fresher longer, and its stain (and scratch) resistance make it as long-lasting as it is luxurious—a comfy and sturdy companion that goes where your dog goes from crate to campsite and everywhere in-between.

Color: Wine (WIN)

Color: Oatmeal (OAT)

Color: Boulder (BLD)

Color: Midnight (MID)

• Each bed is handmade in Montana

Small

Medium

Large

X-Large

• Pillowy bolsters and a double-stuffed base to maximize comfort

K0264 26x19x5” 66x48x13cm 14x8” 35x20cm MSRP $79.00

K0266 32x22x5” 81x56x13cm 19x10” 48x25cm MSRP $109.00

K0268 40x27x6” 102x69x15cm 25x16” 64x41cm MSRP $129.00

K0270 46x32x6” 117x81x15cm 30x18” 76x46cm MSRP $159.00

• Low profile provides easy access for senior or injured pets • Fabrics make spot cleaning a cinch • Stuffed with recycled IntelliLoft®

Outside Dimension Inside Dimension

28.2

40.5

56.7

Number of Recycled Bottles used in each bed

78.2

44

Love It Guarantee™

Capone has had this beloved Bumi for 4 years or so, and today he finally broke it. Luckily for him @westpaw will send a replacement. Highly recommend this amazing company for great toys and happy dogs. #westpaw #bumi #capone #pitbull #dogsbestfriend

45

Love It Guarantee™

Workbook

We’re happy to announce even more ways to keep your customers—and their dogs—happy. West Paw now guarantees every product we manufacture here in Montana – that’s all of them. If customers are unhappy with the performance of a West Paw product they purchase from you, we’ll replace or refund their purchase. Best of all, we do the legwork for you. Direct customers to our Customer Experience team (westpaw@westpaw.com) and we’ll take care of them. It really is that simple, easy, and hassle-free.

Love It Guarantee

How is this guarantee different from the old guarantee?

How do my customers collect on the guarantee?

West Paw truly believes in the quality and craftsmanship of our products. From our Zogoflex® dog toys to our handcrafted beds and plush toys, West Paw confidently stands behind our craftsmanship.

Simply send your customer to our guarantee page at www.westpaw.com/guarantee. On this page, we will collect the information we need to provide them with a more appropriate product. Some things to note: the guarantee is limited to a one-time per product replacement per household.

Previously our guarantee only applied to our Zogoflex toys and pet beds. Now we are happy to announce we offer a guarantee on 100% of our products.

Simply put: If your customer is unhappy with the performance of our products, we will make it right by either replacing or refunding the customer’s purchase(s).

What does this guarantee mean for me and my store?

We want you to have as much confidence in selling our products as we have confidence in the quality of products we make. That is why West Paw’s guarantee can be used as a great selling tool for you and give your customers the confidence to buy West Paw’s products. The goal of our guarantee is to ensure our customers and their dogs are happy, and that dogs have the right toy for their chewing, playing and resting behaviors.

Can I offer to take care of the replacement for my customer?

Yes. You may honor our product guarantee for your customer on behalf of West Paw. All we ask is you recommend a replacement product that is better suited for the customer’s dog chewing and playing behavior. For example, if your customer brings back a chewed up Tizzi toy, please encourage them to try a tough chew toy like a Tux.

How do I get credit for taking care of a customer return?

If you choose to honor the guarantee for your customer, please email westpaw@westpaw.com or call us at 1-800-443-5567 and let us know two things: 1. What was returned 2. What was given as the replacement We will then issue a credit to your account.

It is as easy as that!

Play Safe. Play Smart.

Not all toys are built the same, just like all dogs have different levels of gnawing and chewing. We want you to recommend a toy that’s right for the dog so that they can not only play safely, but also trust the durability. Like our Bumi® that is recommended for light chewers and supervised play versus our Jive® that is for the most enthusiastic jaws.

46

School your teammates

Stay ahead of the pack by educating your team.

47

Free Retailer Education Tools We’re proud of every product we make, and we believe in working hard to create positive experiences for our retailers—both in interactions with us and in being able to easily sell the value and features of our products. Our retailer education programs are made to do just that.

We know that retail life can be hectic, and that employee training can be a bear, so our goal is to make it that much easier to get staff trained.

Workbook Retailer Education

Online Resources

Retailer Central is our way to cultivate learning libraries for our retailers. It’s your one-stop shop to find the information that you need—from FAQ to order forms to product lists. You can also find our catalogs and product knowledge guides to share among staff or keep close at hand in the store. westpaw.com/retailer-central

Webinars

Knowing product is being able to sell product. Our webinars will help you do just that and give you the ability to provide better customer service and easier staff training, which works to boost sales.

Best of all, you can participate whenever and wherever. Learn more and view past webinars at:

West Paw News

Qwizl takes 1st Place at 2017 Global Pet Expo

westpaw.com/retailer-central/webinars

Product Knowledge Guides

Our new product guides are packed with easily digestable information, and perfect for keeping next to the register, saved on your desktop, or kept under the counter for quick reference to easily answer customer questions.

2016 Montana Manufacturer of the Year

westpaw.com/training

Zogoflex

®

Signs

Our ready-made signs speak volumes.

These colorful creations come in different sizes and ship with your order. Get yours at Retailer Central!

West Paw Wins 2017 GlobalPETS Forum Award

westpaw.com/signage

48

Displays Maximize sales with our branded displays Here’s a handy resource that—like our durable, carefully crafted products—you can use and reuse. We want to give you plenty of opportunities and ideas about how to best display and merchandise West Paw products.

A Wheely Dazzling Display Built to showcase a colorful assortment of Zogoflex® toys, this specially engineered, wheeled, slatwall display is durable, made to withstand the bumps and moves of a retail floor, and is easy to organize for maximum visual impact.

• Small footprint • Wheels for easy maneuvering • Magnetic strip signs for clear product benefits and information

70”

• Double sided, holds $482.50 + worth of inventory (wholesale)

Display Valued at $250 Your cost $99 Product Valued at $978.70 MSRP Your cost $482.50

18”

30”

Ordered together: $581.50 Branded header sign

Order Online: WestPaw.com/displays

49

Display

Zogoflex Stock Pack

P0015 $99

ZSP15 $482.50

Magnetic strip sign Branded side art

High-Impact Tabletop Displays

Workbook

Inspiration for the art of arranging your merchandise Follow us on Pinterest for fresh display and visual merchandising ideas, as well as creative tips that add spark and sales to your business.

pinterest.com/westpaw

*All displays on this page are inspiration and not available for purchase.

Displays & Inspiration

50

Plan-o-grams promise visual impact Pets follow their noses, but most people go where their eyes lead them.

Our plan-o-grams help you devise displays with major eye appeal!

Rowdies™

Furry

48”

71”

Holiday

24”

Unstuffed

28”

Rowdies™ 82”

48”

57”

17” 51

15” 28”

Workbook

Zogoflex

Zogoflex® & Zogoflex Air®

70”

70”

25” 43”

35”

Treat Toy

Zogoflex Air

Zogoflex

35”

54”

17”

17”

24”

52

Quick Guides Our products come in a variety of textiles, colors, shapes, and sizes.

Check out a chart to make choosing easy!

Bed & Blanket Fabric Benefits

Plush Top

Antimicrobial Soft to touch Washable Fully sourced in the U.S.A.

• •

Stays cool to touch Lightweight

100% Guaranteed

Fleece

Blankets

• • • • •

• • •

• •

•

•

•

•

• • •

Water resistant Stain resistant

Microsuede

•

Bed & Blanket Sizing Chart Breed Size

Heyday Bed® Montana Nap® Big Sky Blanket® 53

TOY

SMALL

MEDIUM

LARGE

X LARGE

Cats Chihuahuas Yorkshire Terriers Maltese

Cats Dachshund Jack Russel Terrier Scottish Terrier

Corgi American Eskimo Cocker Spaniel Bulldog

Australian Shepards Border Collie Vizsla Labrador

Husky Golden Retriever Rottweiler German Shepard

S

S

M

L

XL

XS

S

M

L

XL

S

S

M

L

L

Workbook Quick Guides

Zogoflex® & Zogoflex Air® Tough Chewing

Interactive Play

Tugging

Fetching

Floats

Treat Toy

Puzzle Toy

Built For

Tough Chewers Tough Chewers

Tough Chewers Tough Chewers

Moderate Chewers Gentle Chewers Gentle Chewers Gentle Chewers

Moderate Chewers

Moderate Chewers Moderate Chewers 54

Ordering orders@westpaw.com 800-443-5567 8am - 4:30pm MST 24 Hours @ WestPaw.com/Retailer-Central

Fine Print + For full terms, please visit WestPaw.com/terms. + Minimum wholesale order of $50. + Returns must be pre-authorized; please call customer service. + Pricing, product design, and availability are subject to change without notice. + Placement of your order indicates that you and your company agree to all terms and conditions. + Minimum Advertising Policy applies. Visit westpaw.com/AdvertisingPolicy for more information

“Percy�

Flat-Rate Shipping Put your calculator away, send the math nerds home, and revel in our hassle-free flat-rate shipping.

Too easy.

Contiguous US

Order Total

Drop Ship Only

Non-contiguous US+Canada

$9

N/A

$50 to $249

$14

$18

$250 to $499

$24

$30

$500 to $749

$39

$49

$750 to $999

$59

$74

$1000 to $1499

$79

$99

$1500 to $1999

$99

$124

$0 to $49

$2000+

Please call customer service for a quote.

Flat-rate shipping applies with West Paw standard shipping and handling only. Rates do not include any taxes, duties, or other fees.

COD orders incur additional $11 handling fee. Drop shipping is available in the contiguous US, HI and AK. Simply add $5 to the above flat rate shipping fees.

Find Us! 55

toll free 800-443-5567 phone 406-585-0505 32050 East Frontage Road Bozeman, Montana 59715 westpaw@westpaw.com