Workout May 2023

ISSUE 350 May 2023

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Lightning to strike at the National Fitness Awards

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First of operator’s anticipated 250 clubs opens

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Lightning to strike at the National Fitness Awards

THEY say you can’t predict where lightning will strike. Well, we can assure you Lightning will be lighting up the National Fitness Awards this year.

Workout is delighted to announce that Kim Betts, better known to millions as Lightning from the legendary TV show Gladiators, will be this year’s guest host.

In the year that Gladiators returns to UK TV screens it seems perfect to have one of its most synonymous names.

She said: “It is a huge honour to be asked to host The National Fitness Awards. Health and fitness has been a defining part of my life from my earliest years as a gymnast, through the incredible Gladiators era right up to the present day.

“The UK health and fitness industry is critical to the wellbeing of millions and all those involved in the provision of facilities and delivery of services and products are doing an incredible job and playing a crucial role – particularly in these tougher times. It will be a privilege to share a celebratory evening with you.”

Kim, a former GB gymnast, joined the show for the very first episode in 1992 and remained through its entire duration of eight series, making her the longest serving female Gladiator. The show would record twice a day in front of 8,000 fans each time at Birmingham’s National Indoor Arena and broadcasts regularly hit more than 15 million Saturday evening viewers.

A qualified fitness professional Kim

has spent three decades motivating and inspiring others from children watching TV to fitness clients and, in recent times, she has been the most incredible of example of what is possible even if you are a busy mother of two and turning 50.

She has won Mr and Mrs Universe alongside husband Frank as well as Miss Universe Over 40s amongst other accolades.

A keen and highly talented equestrian, Kim has also presented TV and national radio shows and remains a busy and committed figure in the fitness world.

Event director Dominic Musgrave said: “We were delighted to welcome Kim’s former Gladiators colleague James Crossley (Hunter) to host last year’s ceremony, and we’re sure Kim will do a great job of presenting the 2023 ceremony.”

Follow Kim on instagram @kim_ lightning_betts n The National Fitness Awards and Gala Dinner will take place on November 24 at The Athena, Leicester.

Nominations are now open and close on Monday, August 28.

Individual gyms are limited to entering a maximum of two categories. Gyms less than two years old on November 24 will only be eligible to enter the Newcomer of the Year category.

All shortlisted facilities will receive a visit from a member of the Workout team as was the case pre-Covid. For more information visit https:// www.nationalfitnessawards.co.uk

Stay cool this summer with a range of refillable drinks bottles

WITH the weather heating up and a growing consumer desire to contribute to a more sustainable future, reusable hydration bottles are becoming the fashion accessory of the summer, both in and out of the gym.

To support a move towards a sustainable drinking solution, Taylor Made Designs has developed a comprehensive range of repeat use hydration bottles.

With customisation available across the range, these bottles are the perfect retail or promotional product for gyms.

Choose from a wide range of products including great value, durable sports bottles to on-trend, insulated aluminium bottles that make a style statement and are as perfect for the morning commute as they are for the gym.

James Taylor, managing director at Taylor Made Designs, said: “According

to Water UK, the average Brit uses more than three single use plastic water bottles per week.

“By encouraging the use of refillable bottles we are encouraging people to maintain hydration in a way that is good for the individual and good for the planet.”

Hydration bottles are just one of many customisable products stocked by Taylor Made Designs. Other popular products include draw string bags, rucksacks, gym towels and padlocks.

James added: “We operate an online ordering system. Our contracted clients can place created items in their secure online ‘shop’. Listed items can then be identified and ordered directly by individuals at site as and when required.”

For more information about hydration bottles and the other products available, visit taylormadedesigns.co.uk

What are the most powerful investments for gym owners?

By Wayne Heath

GYM owners usually don’t think twice when shelling out thousands of pounds on gym equipment, lighting and an expensive sound system – and rightly so.

That’s a big part of why your members choose your club out of the other gyms available.

However, for most gym owners, investing in the business usually stops there. One of the most overlooked areas when investing back into the gym is operations.

It makes sense; in the early days, you’re so focused on spreading the word and getting customers through the door, taking a step back and thinking about how you’re going to manage all of your member data and admin is at the bottom of the list.

Investing in your operational processes is one of the best ways to get a return on your investment. After all, streamlined operations are the best way to prepare your business for scale and give yourself more time to spend on the gym floor building relationships with your customers.

We’re going through the best operational investments you can make at your club to set your business up for success.

A robust gym CRM

More than 50 per cent of the gym owners we speak to don’t use a dedicated member management system to run their club.

Most are using a spreadsheet or a paper diary to keep track of member information and bookings.

It might be enough to get by in the beginning stages, but it’s a system that isn’t built to scale, does not follow GDPR guidelines and essentially makes it difficult to keep everything in order.

Disorganised businesses fall victim to poor productivity, limited growth and even stress as a result of being snowed under with gym admin.

Using a reliable CRM for your gym will allow you to take control of your members’ personal information and provide a means of effective communication with your customers and prospects.

You can use it to automate mundane tasks such as chasing missed membership payments and marketing comms, giving you more time to

concentrate on what you do best.

Member management, class bookings, payments, marketing and reporting tools are all under one roof so that you no longer have to switch between systems to get stuff done.

Online joining solutions

In an era where convenience is key to customer satisfaction, contact forms and phone numbers aren’t enough when it comes to joining new members.

The common factor between these two common solutions is that they both require human intervention to complete the sale.

You’re limited by your opening hours to accept telephone enquiries and contact forms have to be seen by a member of the team and manually followed up on to move the sale along.

Online joining bypasses all of that. It allows your potential customer to browse your offering, purchase a membership or class pass, pay for it by card and get their confirmation email.

When done right, that process can take five minutes and your new customer could be at your club for their induction within the hour.

It’s a powerful solution because you can effectively sell memberships 24/7.

You can share a direct joining link on your social media profiles so that someone can join from their Facebook feed. It’ll also help you collect all of the personal information you need from a member; things like contact details, medical information and marketing preferences.

Plus, if someone abandons their purchase mid-way through joining, you’ll still have their details to follow up on –either through an automated task or by picking up the phone and asking what stopped them from joining.

ever closer to a cashless society. Online transactions are the new norm, and there’s no reason why gym memberships can’t be bought online too.

Paying by card and Direct Debit are safer and faster ways to pay, and it means your revenue gets paid straight into your business bank account. No need to deposit bags of cash in your local bank every few days.

It also makes it much easier to calculate pro-rata payments, joining fees and discount codes that are set up in your CRM system. You can also increase your retention rates by giving your members the option to auto-renew their memberships so that neither have you need to lift a finger to ensure continuity.

Up-to-date computer hardware

Most importantly, it’s worth investing in some decent computer hardware.

It doesn’t have to be the latest and greatest PC with all of the bells and whistles, but it needs to be modern and up-to-date enough to handle being used throughout the working day.

We can’t speak for every gym software out there, but we recommend any PC that operates Windows 10 operating software (or newer) to our customers.

We also get asked whether it’s better to have a laptop or a desktop PC, and the answer is that both have their advantages in different situations.

A laptop is great for when you’ve left the club for the evening and need to get some admin done at home, whereas a desktop is much better suited to have in the club on the front desk.

It’s also worth investing in more than one PC if your budget allows it, especially if you have access control.

That’s simply because if there are any hardware issues with the main desktop, people can still get in and out of your premises.

On the topic of tech, always invest in your broadband service provider. An internet connection is vital these days and internet buffering can cause several problems.

If you want to stream music to the gym floor or allow your members to join your Wi-Fi, get a separate network so that it doesn’t slow down your main router.

If you only take away one thing from this post, it’s that you should always invest in solutions that will make your life easier. A gym that operates smoothly will keep your customers happy and keep you stress-free, putting you in the best position to grow and scale the club.

Your best option is to find a solution that addresses everything we’ve mentioned so that everything is kept securely in one place.

Spend some time getting everything set up correctly and it’ll be one of the best investments you can make.

If you’re new to ClubRight, we offer an all-in-one solution that encompasses everything we’ve talked about and so much more; from access control to member, trainer and admin apps. It’s also one of the most affordable gym membership software on the market right now.

No other solution can match ClubRight’s level of functionality at our price point.

Our software has also been built by people that have experienced what it’s like to run a gym. Our team has more than 40 years of experience in the leisure industry combined.

To work with us, contact one of our product experts at 0203 884 9777 or get a free virtual demo to see the software in action.

Wayne Heath

Boom in Oldham Active’s young members

OLDHAM Active’s Young Person’s Memberships are booming, with 27 per cent of new members signing up each month now Young Person’s Memberships and 15 per cent of total members aged between 11 and 18.

Oldham Active (Oldham Community Leisure), a charitable trust operating leisure facilities in the borough, first introduced its Young Person’s Membership in October 2021. Since launching, its popularity has grown and Oldham Active currently has 1,500 young members across its five facilities in the borough.

Simon Blair, head of business development at Oldham Active, said: “We are constantly reviewing our memberships and offers to reach out to our community to make a real-life impact to the borough’s health and wellness.

“So we are really proud of the significant uplift in young people using our facilities.

“Recent findings show that 26 per cent of Year Six children in Oldham are already obese. We want to help combat these troubling findings and are keen to establish healthier life choices in young people for the long term.

“Helping young people to feel relaxed and confident in our facilities is paramount, as it will help them to navigate and seek out physical activity as they get older and have families of their own.

“We understand not all young people enjoy traditional competitive sport and PE lessons.

“Our membership allows young people to access to our pools, gyms and our fantastic range of group exercise classes, as we really want encourage young people to try something new, and something the national curriculum and schools may not be able to offer.”

A parent or guardian must help the young person set up their membership, including completing an application form, health questionnaire and establishing the direct debit. However, once the young person has had a complimentary full induction, including creating a bespoke fitness programme, they can use the gym and facilities independently, without an adult. Simon added: “To help young people prepare to use the gym,

all new members must have a mandatory induction, helping them to learn how to use the equipment safely, and how to be respectful and mindful of other members and best practices.

“We always have our experienced wellness team in our gyms and facilities who are available to offer help, guidance and support.”

Oldham Active’s monthly membership package is £16.99 a month, which gives young people access to swim sessions, group classes and the gym, with seven days advanced booking, any time, any day, to all its leisure centres.

Devon, aged 13, has a Young Person’s Membership and uses the gym and classes at Royton Gym and Chadderton Wellbeing Centre.

He said: “My mum has been a member of Oldham Active for as long as I can remember, so going to the gym felt very familiar to me.

“We both now go two or three times a week and I’m really loving some of the group exercise classes, especially HIIT and Body Tone.

“The classes really challenge me and I enjoy using the equipment. Other members and the instructors have been really welcoming, and since joining a few months ago I’m feeling really good and confident.

“I’m thinking of trying out Spinning for the first time. I’m not really into football at school, so coming to the gym gives me the opportunity to work out without the pressure of team sports.”

Devon’s mum, Leanne, 45, added: “The great thing about Oldham Active is the variety of people that use the facilities.

“Everyone is made to feel welcome. I’ve been a member for 11 years and really enjoy the Body Pump classes.

“It’s a really non-judgmental environment and I feel secure and reassured that my son can come and spend time here with or without me.

“It’s great that he can access exercise on his own terms and I’ve been pleased to see him try out a variety of activities.

“I find the junior membership to be extremely good value, as it includes all classes, the gym, swimming.. I can see Devon using this membership for the long-term.”

BFT partner with world’s largest fitness race

BODY Fit Training, Australia’s fastest-growing fitness franchise, is joining forces with Europe’s largest- fitness race HYROX, with BFT becoming the exclusive training centre for HYROX in Asia Pacific.

This is the largest global partnership for HYROX, helping to boost its profile across APAC, while driving BFT brand awareness in Europe as they continue their worldwide expansion.

HYROX has seen more than 50,000 participants compete at its events in London, New York, Madrid, Hamburg and Amsterdam, making them the largest fitness race in the world.

With their first APAC events scheduled to take place in Sydney and Melbourne this August, 2023, HYROX will give gym goers a platform to test their strength, skill and endurance, while doing exercises you would usually find in any gym class.

This makes the event one of the most accessible in the world, as competitors compete at their own pace depending on their fitness levels.

“BFT is very excited to announce this innovative partnership and feel that the BFT training system is uniquely positioned to be the perfect official training partner for HYROX and the many people that attend their events globally,” said Cameron Falloon, founder of BFT.

“We can’t wait to see the positive growth from this partnership for both brands, with HYROX participants training in BFT studios around the world, and our BFT communities participating in HYROX events.”

The partnership

BFT is set to become The Official HYROX Training Centre for Asia Pacific, creating the perfect platform for athletes to prepare for their HYROX event.

In addition to its existing progressive, sciencebased training programmes, BFT will be adding HYROX-specific training programmes to its weekly programming at all 240 open studios.

HYROX athletes can confidently become members of their local BFT, knowing they’ll get the best possible

preparation for their HYROX event, the first of which will be in Sydney and Melbourne in August.

“It’s rare to find a perfectly aligned partner, with similar aspirations and a track-record of growth, who is willing to work together to make a step-change in the way people exercise, but in HYROX we believe we’ve found just that,” added Richard Burnet, co-global CEO of BFT.

“HYROX participants will now have an exclusive opportunity right across Australia, New Zealand and Singapore to get to a BFT and have the best possible preparation for their race.

“As more BFTs open across the UK, Spain, Germany and other parts of Asia, and HYROX events hit many more cities, this will become a truly global partnership with benefits for HYROX race-goers and BFT members

everywhere.

“And HYROX’s awareness and participation will explode across Asia Pacific thanks to BFT’s 55,000-member network and 350+ franchises sold.”

Christian Toetzke, founder of HYROX, said: “We are thrilled to partner with BFT, known for providing one of the most advanced training methodologies who will act as HYROX training centres across Australia, Europe and Asia.

“Together, we can inspire athletes worldwide to push their limits and give their training a purpose – their next HYROX races.”

In addition to world-class programming, BFT members will gain exclusive access and benefits at HYROX events including VIP access on race-day, a dedicated BFT pre-race and recovery lounge, discounted event entry, exclusive 10-week training programming tailored specifically to their HYROX event, and ongoing training and preparation tools.

The event

HYROX is suitable for everybody.

Participants from all over the world compete in the exact same format.

The race starts with a 1km run, followed by one functional movement, which repeats eight times. The event always takes place in a large indoor venue, creating a unique stadium-like atmosphere for all participants.

The functional movements performed are movements you would see at any gym class.

They include a SkiErg, Sled Push, Sled Pull, Burpee Broad Jumps, Rowing, Farmers Carry, Sandbag Lunges and Wall Balls.

Best of all, all exercises are achievable for even the most novice of exercisers – no 100m handstand walks here.

There are single events, doubles events and relays, so for someone who is not ready to try a full event yet, the relay is a great way to get a taste of the event and set you up for the following year.

Sweat in style with Instyle Clothing

ServiceSport UK’s sister company Instyle Clothing specialises in supplying branded sportswear and gym wear, and a range of bespoke branded work wear such as hoodies, polo shirts, shorts, and leggings.

Instyle Clothing carefully selects the highest quality garments which are most suited to your industry to ensure your clothing is not only visually appealing but lasts longer.

Your brand is more than just a logo. It represents the feeling you give when your business name is mentioned.

As well as this, your team is the first point of contact for your members and forms that all-important first impression to prospective members entering your facility for the first time.

Representing the brand by wearing a bespoke uniform in the workplace:

n Clearly shows your identity to customers.

n Shows professionalism.

n Displays you are all team players who are proud to be a part of the brand .

n Exhibits trustworthiness.

n Makes you a walking advertisement. People could see your logo or name in public, such as on public transport, in supermarkets and just out and about, which could entice potential clients into enquiring. Instyle Clothing works with Under Armour, Adidas, and Nike – we can create bespoke clothing to suit all budget types. Take your brand anywhere with our wide range of uniform options to push your message and unity.

Our qualified team of embroiderers have access to the latest machinery to ensure any logos or slogans that

appear on your apparel are of the utmost quality.

We can also provide samples upon request to show positioning and the quality of the logo. Whether it’s just one logo or a number of logos and a slogan, we can sort this out for you.

We are capable of handling orders of various sizes, whether it’s just a one-off garment or enough garments to supply all of your staff across the UK.

We don’t just sell fitness clothing either, here are just a few of the other industries we create embroidered clothing for:

n Schools

n Equestrians

n Spas

n Beauty

n Hospitality

We also sell personalised teddies with a selection of animals to choose from, as well as baby grows, beanies and backpacks.

We can provide samples on request so that we can show the positioning and quality of the logo, our skilled team of embroiders can supply you with whatever you need.

We aim to answer all enquiries within 24 hours. For further

Advertiser’s announcement

NOT ALL MARKETING COMPANIES

First of operator’s anticipated 250 clubs opens

GYM franchise Energie Fitness, which has more than 80 clubs and 114,000 members across the UK and Ireland, has announced the launch of a new, innovative boxing and strength training concept to the UK, UBX.

Opening recently in Media City, Salford, its first site as a franchisor is to be launched by local co-owners and franchisees Ben Waldron and James Worrall as a landmark moment for Empowered Brands.

Amidst announced post-Covid network sales of £33million across its Energie Fitness portfolio, the ambition is to open 250 UBX clubs within six to eight years, its next six confirmed clubs expected to open their doors before the end of September.

As the world’s fastest growing boxing and strength training concept, UBX was co-founded in 2016 by four-time world champion Australian boxer Danny Green and fitness and tech entrepreneur Tim West.

It now boasts more than 90 clubs across Australia, New Zealand and Singapore.

The innovative concept is based on a unique blend of non-contact group boxing and strength training, backed by science, delivered by world class coaches, and with convenience,

enjoyment and results at its core.

Inclusive for all and with new workouts daily, there are no class timetables or bookings required as an ultraflexible model which uses intelligent programming to make waiting lists, late charges and inconvenience a thing of the past.

As an elite training experience, members can simply arrive when they want, choose a round, and will always have coaches guide them from start to finish as an easy-to-learn, full-body workout in under 45 minutes.

It is the brand’s mission to take boxing and transform it from an individual pursuit, into a team culture.

John Jempson, managing director of UBX Boxing + Strength, UK and Ireland, and chief financial officer at Empowered Brands, said: “Convenience, variety and trainer support are among the top three priorities when it comes to selecting a fitness activity, and UBX delivers on them like no other concept.

“UBX is an environment where results are just an additional benefit to pure enjoyment – through the combination of team-based training and coach interaction, our clubs will be communities, where anyone can learn new skills, working with each other towards a collective goal and going away

with a sense of achievement following every session.”

The opening of the first UBX franchised site comes at a time when demand is clearly there from consumers too, with membership levels across the Energie Fitness portfolio having recovered to 114 per cent of pre-Covid levels.

“We’ve opened 22 Energie Fitness clubs since March 2020 across the UK, Ireland and Spain,” John added.

“With movement towards flexible work schedules and an increased demand for social connection, not to mention a boom in interest for skills-based classes and boutique fitness across the industry, we’re expecting impressive results across our UBX Boxing + Strength franchises.

“Convenience wise, the model is completely unrivaled too, which means exceptional retention.”

John is keen to emphasise the unique opportunity UBX’s flexible model presents to potential franchisees, which he expects to be a driving force in helping Empowered Brands open no fewer than 22 clubs across both UBX and Energie Fitness this year, and 30 to 40 clubs a year through the next six to eight years.

He said: “The UBX model is unique because such a small space is required as compared to other fitness franchise

investments, only around 1,500sq ft a club, but possible member capacity is high.

“Start-up capital required is low too, in the region of £130,000 to £200,000 factoring an initial personal investment from franchise owners starting from £40,000, but it’s a high returning financial model, easy to operate and highly scalable.

“We support franchisees with funding, systems, technology, marketing, operations and infrastructure too – with more than 20 years’ experience in the industry, we think this level of support and sophistication underlies why we are one of the most disruptive brands across health, fitness and well-being.”

Pietro Nicholls, chairman of Empowered Brands, added: “The predictability of UBX’s franchise model makes it an attractive prospect to franchisees.

“When you consider investing in one’s health and well-being is an essential consumer spending item too, we are extremely excited to commence the roll out of UBX clubs across the UK.”

Each new UBX club is expected to require a minimum of three to five members of staff meaning the 250-club roll-out could generate in the region of 1,250 new jobs.

Martyn’s Law – what we know so far

By Dave Chivers

WITH draft legislation due to be published early summer, it’s a little worrying that so many people I speak to haven’t yet heard about Martyn’s Law, and those who have are fearful for what it means for their organisation.

Martyn’s Law is a proposed piece of legislation aimed at increasing public safety at crowded public venues in response to the tragic Manchester Arena bombing in 2017.

It was named after Martyn Hett, who was killed in the Manchester attack, and will require venues and local authorities to have preventative action plans against terror attacks.

Naturally, when operators are already dealing with a myriad of issues, including the lasting affects of Covid, the energy crisis and spiralling costs, it’s understandable that panic might set in if they feel something else is being thrown at them.

The good news is, most organisations

will already be doing most of what’s needed, and may just need to dovetail existing operations into the new legislation.

Here’s what we know so far: Martyn’s Law will ensure venues and organisations are prepared, ready to

respond and know what to do in the event of a terrorist attack – providing better protection to the public through clearer processes, enhanced security systems and staff training.

The legislation will cover locations used for purposes such as entertainment and leisure, retail, food and drink, museums and galleries, sports grounds and temporary events – to name a few, which are either a building or a location/ event that has a defined boundary. It will follow a tiered model linked to the type of activity taking place and the size of the expected audience.

A standard tier will apply to locations with a maximum capacity of more than 100 people.

Venues will need to undertake low-cost effective measures such as training and information sharing, and complete a preparedness plan.

Staff must be prepared to respond quickly to an evolving situation, aware of the processes to follow and able to make rapid decisions and carry out actions

that could save lives.

This could be as simple as locking doors to delay attackers progress whilst guiding staff and customers to alternative exits.

It could also include administering lifesaving treatment whilst awaiting the arrival of emergency services.

An enhanced tier will focus on highcapacity locations that can hold 800 or more people, who will be required to undertake an additional risk assessment that will inform the development and implementation of a thorough security plan.

Given it will be law, there will be an inspection and enforcement regime, and sanctions will be issued for breaches.

However, the Government is assuring people that Martyn’s Law aims to improve how prepared a venue is without putting an undue burden on business, and that guidance and bespoke support will be available.

n Dave Chivers is the head of operations at Right Directions.

Dave Chivers

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“We’re the new Zumba” – Indian dance fitness craze takes over West Midlands schools

A DANCE fitness instructor from Birmingham has revealed how her classes are taking over schools across the West Midlands as thousands of children turn to a new Indian dance craze promising to be the next Zumba.

Bally Bhogal, 46, runs BBX Fitness along with her husband Michael – a dance fitness start-up providing on-demand online and in-person bhangra fitness classes – and as the years have gone on, they’ve seen a huge surge in popularity for the traditional Asian dance amongst schoolchildren.

She said: “I didn’t expect it to be as popular as it’s become – 23 people turned up to my first bhangra class and now we have more than 150 people turning up to multiple classes per week.

“A few teachers asked me to come

into their schools to lead a session and the kids absolutely loved it, I don’t think anyone expected them to be so engaged.

“It’s beautiful to see people from all different cultures connecting with something that’s been a part of my life since I was a little girl.”

Bhangra is a type of traditional folk dance originating from the Punjab – a region covering northern India and Pakistan.

The dance typically involves smooth bouncing motions with the legs and shoulder shrug movements that can provide a full body workout.

One hour-long BBX bhangra fitness class burns up to 600 calories and can help to reduce blood pressure, boost cardiovascular health, increase bone density, and reduce stress.

Simple, non-explosive movements also means that bhangra classes are perfect for beginners and fitness fanatics no matter their age.

“I live and breathe bhangra – I was born into it,” Bally added.

“The music, language, culture and heritage have been strong positive constants for me since birth. It’s our happy dance – I’ve danced bhangra when celebrating weddings, births, birthday parties – any excuse really - and I’ve always wanted to be able to share that passion with people.

“I think kids in particular connect with the classes because it’s more than

just fitness – we create a fun, upbeat atmosphere with our music and passion for the dance that’s really infectious and provides a cultural experience.

“Some children don’t understand the lyrics but they’re really connecting with a new culture and getting a workout at the same time”.

After taking BBX across schools in Birmingham and the West Midlands, Bally has gone on to feature on Channel 5’s ‘You Are What You Eat’ with Good Morning Britain’s Dr Amir Khan, and performed with class members at the opening and closing ceremonies of the

Commonwealth Games last year.

She added: “I’ve never seen such a positive atmosphere where children are really connecting with exercise and with each other.

“We’ve taken on four extra instructors now to deliver these sessions across schools and we’re all investing in our learning and taking courses to deliver classes of as high a quality as possible.”

BBX Fitness run multiple in-person classes across Birmingham, as well as ondemand online classes on the website, and are available for bookings for schools across the West Midlands area.

Bally Bhogal

Panatta Super Peck Back

The Super Peck Back Panatta is a globally unique dual-function, disc-loading machine that enables adduction and abduction movements of the humerus in the transverse plane for targeted training of the pectoralis major and posterior deltoid, respectively.

The machine is equipped with a lever system that modulates resistance by developing a physiological load curve, in line with the force curve exerted by the target muscles involved in the two antagonistic movements; in this way the major limitations of exercises such as dumbbell crosses on a flat bench for the pectorals and inverted crosses for the posterior deltoids performed with free weights are overcomed.

With the lever system, muscle contraction is kept high and constant throughout the ROM, maximizing the effectiveness of exercises while preserving the integrity of joints and tissues that are not overloaded in positions where they are most vulnerable.

The Super Peck Back Panatta has multiple adjustments that allow athletes of all builds to find the right working position, being able to adjust the height of the seat and the depth of the back/chest support; the seat is also rotating to better accommodate the different positions the user takes in the two antagonistic exercises.

EXERCISE

1: Pectoralis major

With the seat facing away from the machine, the two handles are used to perform the horizontal adduction movement, the two rollers are tilted backward so as not to get in the way of the elbows; the classic movement of flat bench crosses with dumbbells is reproduced, with the difference that the load curve is bell-shaped and not totally downward with the maximum at the beginning of the movement.

EXERCISE

2: Posterior deltoid

With the seat facing the machine and the two handles retracted upward, use the rollers to perform the horizontal abduction movement, pushing with your elbows against them; the movement of dumbbell inverted crosses is reproduced, the difference being that the load curve is bell-shaped and not totally upward with the maximum at the end of the movement.

EXERCISE 1: PECTORALIS MAJOR

EXERCISE 2: POSTERIOR DELTOID

ATHLETE: BIG RAMY – 2X MR OLYMPIA AND PANATTA BRAND AMBASSADOR

Grow your gym with a branded mobile app

THE average person has about 40 apps on their phone, comprising everything from banking to video games. More and more, people expect to be able to manage their days using self-service functions of phone apps. Providing a mobile app for your members is not only convenient for them but provides a crucial avenue to build client retention for your fitness business.

Why apps work

In the tech world, companies try to make their products more “sticky;” in other words, how do you make a customer keep using your product and make it so integral to their life that they won’t want to cancel?

Apps are often one of the top ways product teams try to engage customers and extend their time as customers.

There are a few different ways that apps achieve company growth and retention goals:

1. Apps help you stay connected

It’s harder and harder to get in front of your customers – whether it’s through email, mail, or social media. But apps can help you stay connected by sending relevant push notifications.

Consider using pushes to remind members that they have an upcoming class or to prompt them to sign up for a personal training session.

2. Apps help people save time

Think about the times when you get an email which tells you to go to a website, where you need to remember a password and then verify your identity on another app. It makes you want to never log in again, right? Compare that to the experience of opening an app you know well – a couple of taps later, and you’re able to do what you need to.

In addition to the simplicity, apps also offer a level of convenience you won’t get elsewhere. You give members the ability to check gym hours while waiting in the line at the grocery store. By making client engagement quick and easy, you’re more likely to have those clients engage.

3. Apps give you more opportunities

When you implement an app, you also get access to a wealth of data about your members.

You’ll be able to see who is using the app and who is making purchases.

You can use this information to fuel your outreach and try to engage people who haven’t been visiting or ask common gym-goers for referrals.

How to get a custom branded app

It’s clear that implementing an app for your business

can not only aid in growing your business but also improve client satisfaction.

So, what’s next? EZFacility gym membership software can provide custom branded apps that integrate seamlessly with your other gym management tools. When they all speak to each other, it makes it easy to schedule classes, manage members, and handle purchases and billing. sales@ezfacility.co.uk 0203 3270480

Data reveals fastest growing fitness trends

A STUDY has revealed that the 12-3-30 challenge is the fastest-growing fitness trend with more than 140 per cent more searches for it in 2023 than this time last year.

Research by fitness experts Bulk.com analysed Google search data for all the existing and emerging fitness and diet trends to establish which are the fastestgrowing trends in the UK.

1.

The 12-3-30 workout consists of walking on a treadmill at an incline of 12, at three miles per hour for a duration of 30 minutes. This viral trend first became popular on TikTok but has since spread across the internet, sparking the interest of many people, and leading to a 140 per cent increase in search volume since 2022.

Many fitness enthusiasts have praised the workout for its effectivity in increasing endurance, building strength and burning fat.

The 75 hard challenge is another TikTok fitness phenomenon created by motivational speaker, author and podcaster Andy Frisella in 2019, however, at the start of 2023 there’s been a 77 per cent increase in searches for this fitness trend. Designed to be a ‘transformative mental toughness programme’ it consists of living by six rules for 75 days: Stick to any diet, no alcohol or cheat meals, complete two 45-minute workouts per day (one must be outside), drink 4.5 litres of water each day, take a daily progress photo and read 10 pages of an inspirational or educational nonfiction book each day. If you fail any one of these, you must restart from day one.

3. Carnivore Diet

The carnivore diet is a restrictive diet that only includes meat, fish and other animal products such as eggs, and dairy products, it’s similar to a ketogenic diet with fats and protein being the main source of calories, however, it’s more restrictive as there are no carbs and no fruits and veg. It’s been a slightly controversial diet with many claiming it aided in weight loss,muscle growth, improving mood and energy and in some cases cured mental and physical medical conditions. Although much of this evidence is anecdotal, there are studies that support the idea that diets could be important factors in helping with some mental and physical disorders.

4. Cross Fit

Cross Fit is branded fitness regimen that involves constantly varied functional movements performed at high intensity. The method was developed by Greg Glassman in 2000 and still to this day is one of the most popular and trending fitness regimes. Cross Fit consists of elements from weightlifting, gymnastics, HIIT and cardio to create an all-around strength and conditioning programme. Despite being over two decades old there’s been a 41 per cent increase in search volume in 2023 so far, showing the longevity and popularity that Cross Fit has within the fitness world.

5. HIIT (High Intensity Interval Training)

HIIT or High-Intensity Interval Training is a training protocol alternating short periods of intense or explosive anaerobic exercise with brief recovery periods until the point of exhaustion. One of the attractions of HIIT workouts is that you only need to do a 20-minute workout to experience the fitness and health benefits, this is due to excess postexercise oxygen consumption which can increase calorie burn up to 24 hours after doing a HIIT workout. This makes it great for people who don’t have loads of free time. Many HIIT workouts only use body weight which means you don’t even need access to a gym. Searches for HIIT continue to rise with 25 per cent more in 2023 than this time last year.

6. Functional Fitness Training

Functional Fitness Training is workouts that focus on strength training that readies the body for daily activities. This means incorporating bending, twisting,

pushing, pulling, squatting and hauling as well as other movements. This training prepares people for daily life and the stresses that are constantly exerted on our bodies. With an 18 per cent increase over this time last year, this type of training is rising in popularity due to its clear application in our day-to-day lives. Its person-centred to increase longevity and support health for later on in life.

7. Calisthenics

Callisthenics refers to a form of exercise that uses one’s body weight as resistance to build strength, flexibility, and endurance. It’s a type of workout that doesn’t require any equipment and can be done anywhere, making it a popular choice for people who want to stay fit and active without having to go to a gym. Calisthenics is much harder than many traditional fitness trends which is why despite its benefits is not as popular, although still experienced a 16% increase in search volume in the first few months of 2023.

8. Mobility Training

Mobility training is a type of exercise that focuses on improving the range of motion, flexibility, and stability of your joints and muscles. It typically involves a combination of stretching, bodyweight exercises, and dynamic movements that target specific areas of the body. Mobility training can be beneficial for individuals of all fitness levels, as it can help improve overall physical performance, prevent injury, and alleviate pain and discomfort associated with tight or restricted muscles. By incorporating mobility training into your regular workout

routine, you can enhance your body’s ability to move freely and efficiently, allowing you to perform everyday activities with greater ease and comfort. Mobility training has become popular across social media which explains the steady increase in search volume over the past year.

9. Body Weight Training

Bodyweight training is a form of exercise that involves using your own body weight as resistance to build strength, flexibility, and endurance. This type of training can be done anywhere and doesn’t require any special equipment, making it a convenient and cost-effective way to stay in shape. The beauty of bodyweight training is that it can be easily modified to suit any fitness level, from beginner to advanced, making it a versatile and effective form of exercise for people of all ages and abilities.

10. Primal Movement

Primal movements are the fundamental human movements that our bodies were designed to perform, such as squatting, lunging, pushing, pulling, bending, twisting, and gait (walking, running, jumping). These movements are essential for building functional strength, mobility, and coordination, and are often incorporated into fitness programs to improve overall physical performance and reduce the risk of injury. By training our bodies to move in these natural ways, we can improve our ability to carry out everyday activities and enjoy a healthier, more active lifestyle. Using these within fitness is a relatively new trend with a small community spreading the word through social media, however with a 13% increase in searches, this trend could experience more traction and become more popular.

A spokesperson from Bulk.com said: “Thanks to social media, fitness trends have become more accessible and inclusive than ever before.

“By showcasing diverse body types and workout routines, social media has created a positive culture around fitness, inspiring individuals of all backgrounds to prioritise their health and well-being.

“Fitness is constantly evolving, and emerging trends are a reflection of our ever-changing understanding of the human body and what it takes to keep it healthy. While it’s important to stay informed about these new trends, it’s vital to do research into them and consult your GP before making any major changes to your diet and lifestyle.”

Cities overrun with unused home gym kit for sale

NEW research has revealed the UK cities with surplus home gym equipment as residents return to the gym post-lockdown.

The research from Versaclimber UK identifies the locations with the largest amount of surplus home gym equipment for sale, including top three; Slough, Manchester, and Bolton.

Results of the research indicate potential opportunities for aspiring gym owners, as well as revealing consumer spending patterns during the pandemic.

According to the research, with 2,193 gym equipment listings and a population of 164,046, Slough has

the highest population-to-listing ratio of 75. Bolton comes in second with 2,289 gym equipment listings and a population of 202,369, with a ratio of 88. Meanwhile, Manchester, with a total of 4,096 gym equipment listings and a population of 554,400, ranks third with a ratio of 135.

The rankings are based on the number of gym equipment listings per city on e-commerce site Ebay, the population of the whole city, and the population-to-listing ratio.

Ryan Kelford, operations manager at Versaclimber UK, said: “I was surprised to see the list of top 10 cities with surplus home gym equipment for sale, it’s quite

shocking to think that so much expensive equipment is now gathering dust instead of being put to good use.

“However, it’s good to see that this presents a potential opportunity for aspiring gym owners to get started with a more affordable investment.

“Our research has identified the top 50 UK cities with the highest population-to-listing ratio, meaning those cities offer the most gym equipment per capita. We believe that this information will be useful for anyone looking to find gym equipment, whether they’re a seasoned athlete, beginning their fitness journey or looking to kick-

start their own business.”

Making up the top 10 are Huddersfield, Wolverhampton, Bradford, Leicester, Warrington, Luton and Milton Keynes.

Ryan added: “We know that access to quality gym equipment is essential for anyone looking to stay healthy and achieve their fitness goals, and we’re committed to connecting fitness enthusiasts with the tools and resources they need, in order to succeed.

“By making it easier to find the right equipment, we hope to help people make more informed decisions about their fitness journey and ultimately achieve the results they desire.”

12 – 3 – 30 workout

2. 75 Hard Challenge

Smooth, multi-site go live with best-in-class software

WITH 18 health clubs across the UK, The QHotels Collection partnered with Xplor Gym to take advantage of best-in-class technology that’s supported by an experienced, trusted team.

The hotel operator can now focus more on its members and less on timeconsuming admin work which is now automated.

The QHotels Collection is a selection of 20 four-star hotels and resorts located across the UK, including 18 health clubs, 17 spas and seven golf resorts.

Held back by admin-heavy, tedious technology The QHotels Collection set out on a search to find a superior health and fitness club management system.

The hotel group couldn’t focus on serving and engaging members in the way it wanted because they had to focus on software that created more admin work than it took away.

Basic tasks were complex and confusing. Member engagement and retention tools were missing.

Even basic communications and

operational tasks were time consuming and complicated.

Keith Pickard, golf, health club and spa director at The QHotels Collection, said: “We needed a best-in-class health club management software solution.

“We were faced with a very adminheavy system that was convoluted for both The QHotels Collection team and our members to use.

“We wanted a solution that would be fit for purpose now and in the future. A solution that would tick all our boxes.

“And let us operate our way, creating exceptional fitness and wellbeing experiences for members and guests.”

Working collaboratively and methodically to go live across 18 sites

After a thorough review of the available software options, The QHotels Collection chose to partner with Xplor Gym.

With best-in-class, highly customisable health and fitness club management software, Xplor Gym meets and exceeds the operator’s needs.

The QHotels Collection team was

reassured by the approach and expertise that Xplor Gym brings as a partner.

The software was first rolled out to a pilot site. It was trialled and fine-tuned at one location first before rolling out across all sites.

The multi-site operator is now live with Xplor Gym across 18 sites and has:

n Automated tedious tasks, freeing teams to focus on engaging members.

n Created a better digital experience for members with easy self-service.

n Introduced a superior software solution with the flexibility needed to thrive.

“It was imperative for our business to take a phased approach to onboarding and go live,” Keith added.

“This started with launching Xplor Gym at a pilot site, before rolling out gradually across all 18 sites.

“We engaged key stakeholders from across our business in the project right from the start. This helped us build a solution that fits our unique needs.

“By partnering with Xplor Gym, we benefited from a strong project

management team, regular meetings, and a highly collaborative, flexible approach to onboarding.

“Xplor Gym’s end-to-end approach to project management has been first class, from implementation to data management and everything in between.

“We now have a solution that’s bestin-class for both our team members and members alike.”

Say hello to Xplor Gym

Xplor Gym is an all-in-one gym management software solution that makes running your fitness business easier and more profitable than ever. Take your business to the next level with all this in one flexible place:

n Customer relationship management

n Embedded payments

n Bookings

n Marketing – smart messaging

n App

n And more.

Book a demo today to see Xplor Gym in action at www.xplorgym.co.uk

Stephen takes the saddle at Wattbike

RICHARD Baker has decided to step down as CEO of Wattbike after more than 10 years.

Stephen Loftus, most recently chief commercial officer at Brompton, will take over from May 1, while Richard will stay involved with the brand as special advisor to the Board.

Richard joined Wattbike in 2011 and has been instrumental in the growth and success of the indoor cycling brand.

He was at the heart of the successful launch of the Wattbike Atom and skilfully steered the company through the pandemic after becoming CEO in 2018.

Richardwill stay involved with Wattbike and the company will continue to benefit from his knowledge and experience.

Stephen was, until recently, chief commercial officer at Brompton and helped the folding bike business quadruple in size and become an international omnichannel brand.

Before Brompton, Stephen worked in sales, marketing and innovation roles in the international drinks industry – for companies including

Diageo, Red Bull and Constellation.

Stephen will officially take over as CEO from May 1.

In 2020, Wattbike received an

£11.5m investment from consumer brands specialist Piper to help fuel growth in the UK and further penetrate the US and Asian markets.

Richard said: “After 10 fantastic years, it is time for me to step back and allow a fresh management team to continue Wattbike’s successful story.

“I am immensely proud of what we have achieved – the team, products and brand we have built.

“I’m excited for the team going forward under Stephen’s leadership and to support in my new role as a special advisor.

“With Stephen’s background, experience and approach, I am confident he will take Wattbike to new heights.’

Stephen added: ‘“am passionate about working for businesses that improve fitness and wellbeing and helping them fulfil their international potential.

“Wattbike is a unique product that started with Olympic and professional athletes as an innovative data-driven training tool to significantly improve their performance, and now serves a

much broader customer base.

“I look forward to helping the talented team let more people worldwide discover how a Wattbike can change their life for the better, delight customers with continuous innovation and fulfil the potential of the business.

“I am grateful for Rich’s support as I step into this exciting new role.”

The news follows a busy period for the brand, which appointed Greg Nieuwenhuys as chairman in March.

Greg is currently chairman of Mammut Sports Group, a leading Swiss mountain brand, and was previously CEO of the leading UK retailers Cotswold Outdoors, Snow+Rock and Runners Need.

He said: ‘I am grateful for everything Richard has done for Wattbike and that he will continue to be involved in the journey ahead.

“With Stephen we have found a strong leader with great track record, especially in sales and marketing, and I am excited about working with him, the team and our investors Piper to deliver this next chapter of growth for the brand.”

Stephen Loftus is to take over from Richard Baker as Wattbike CEO.

Brimhams Active partners with Total Gym to deliver active wellbeing programmes

BRIMHAMS Active has invested in versatile functional fitness equipment from health, wellness and innovation specialist Ethics Leisure to deliver frontline health and wellness sessions to people living with medical conditions as well as mainstream clients, while one of its key leisure centres is closed for redevelopment.

Brimhams Active is in the process of transitioning from a conventional leisure provider into a community focussed health and wellbeing service.

As part of its successful Active Health programme, the trust collaborates with GPs, NHS services, public health and social care partners across Harrogate to run targeted wellbeing programmes that meet local priorities and deliver improved health outcomes.

These range from falls prevention and weight management programmes to stroke and cancer rehabilitation schemes.

Maintaining its active wellbeing services while its venue, Harrogate Hydro, undergoes an ambitious £28m renovation project, was critical. To minimise disruption of delivery, Brimhams Active invested in Total Gym equipment from Ethics Leisure, one of the leading health and wellness brands in the UK and

Ireland.

“Our demographic is not the typical gym user, and when Harrogate Hydro closed we wanted something that would help us to keep our group exercise offer going so we could retain members, while serving clients with medical conditions and additional needs,” said Joanne Bogan, Brimhams Active’s health and wellbeing manager.

The community health and wellbeing company invested in six of Ethics Leisure’s Total Gym Encompass machines, becoming the first and only organisation in the Harrogate district to offer the functional training solution. Located at Fairfax Wellbeing Hub, the bodyweight training equipment is compact and portable so staff can quickly and easily wheel it into

place before each session to create the ideal active environment for participants.

“The Total Gym equipment is so effective and efficient,” Joanne added. “It has allowed us to retain existing members while the Hydro is being redeveloped, but because it’s something completely different for Harrogate we have also attracted new users. We get so much out of the equipment, it’s brilliant. I can’t praise it enough.”

The low impact system works on an incline and relies on body weight resistance to strengthen muscles making it suitable for all abilities, including those living with long term conditions or needing rehabilitation.

Highly flexible, the equipment allows for more than 250 exercises at multiple resistance levels enabling the operator to run targeted sessions that meet the needs of its clients.

The solution can be used for Pilates, yoga, strength and sculpt classes to prehab, rehab and physio sessions and more.

Brimhams Active runs Total Gym branded classes, dedicated sessions for teenagers and also integrates the equipment with existing referral and rehab programmes, such as stroke rehabilitation and neuroactive sessions.

BLOCK Gym partners with Matrix Fitness to launch unique workout experience

BLOCK Gym has opened as part of a wider workspace offering within Plymouth’s Royal William Yard, once a Royal Navy Victualling Yard and now an award-winning waterside destination.

The new 60-station gym, installed with cutting-edge equipment from Matrix Fitness, features a top of the range cardiovascular suite, free weights area and functional training zone, all equipped with the latest workout tracking technology from Matrix.

Nathan Sarahs, BLOCK Gym manager, said: “We knew we had to work with the best when exploring fitness equipment,

and Matrix Fitness were the perfect fit in terms of their range and technology.

“We opted for a full cardio suite of Matrix Fitness equipment featuring the Touch XL consoles as well as the latest range of Matrix Ultra strength equipment with the addition of Smart Strength Intelligent Training Consoles so that members could autonomously track their workouts and follow personalised training programmes.”

BLOCK is part of the renovation of Royal William Yard, a 200-year old collection of historic Grade I listed naval buildings which underwent a 12-year

regeneration programme to retain the original fabric of the buildings but fuse it with contemporary aesthetics into a re-imagined place to live, work, stay, play and relax.

“Developing such a historic site comes with complications,” Nathan added.

“We had many curve balls thrown at us but our Matrix Fitness account manager, Alex Nardell, provided expert advice and support throughout the entire process.

“He helped create countless floor plan options so that we could maintain the aesthetics of the building without disturbing the original framework.”

Alex Nardell, key account manager at Matrix Fitness, said: “This project was not without its challenges and it required us to work closely with the BLOCK team throughout.

“It was more about the partnership, seeing the project through, from start to finish, and beyond, in order to bring the vision to life whilst staying in keeping with a historic setting.

“BLOCK Gym is one of the most impressive, exclusive fitness facilities in Plymouth and we look forward to continuing to support their success.”

Operator announces success of its new internal leadership training programme

TOTAL Fitness has successfully launched an internal leadership programme which has been designed to promote staff from within the business to support their career development.

The Elevate programme was launched following feedback from staff to offer Total Fitness employees more support and opportunities as part of their career progression within the health and fitness industry.

Since the programme’s launch, it has been shortlisted in the UK Company Culture Awards 2023 Next Generation Initiative category, which identifies businesses that help to support and develop employees on their career journey towards becoming future leaders.

Head of people Andrea Cook said: “I am incredibly proud that Total Fitness has been shortlisted for this award, the support and effort from the team to get us here has been fantastic.

“While a relatively new initiative in our business, the results from the Elevate programme have been phenomenal proving what a worthwhile experience this is and we’re really looking forward to working with our second cohort in May.”

The aim of the programme is to organically grow teams and experience from within Total Fitness’ existing talent pool, providing employees with an increased network of contacts within the business and exposure to the requirements of a general manager role.

The programme runs for 12 months, with 80 per cent of delegates taking part in the current programme having already been appointed to general manager positions prior to completion. This gives candidates the opportunity to progress further whilst they are still learning, enabling them to put their

training into action.

To ensure participants achieve success, the programme focuses on topics from each area of the business, which are rotated each month including: HR, training and development, finance, brand and member services.

This provides candidates with a wider understanding of how Total Fitness operates, whilst also exposing them to the different teams across the business, developing relationships with colleagues and broadening their knowledge and understanding of the different departments.

Delivery is supported by all members of the senior leadership team including the CEO and operations director who launch the programme with a session designed to outline the pivotal nature of the general manager role, drawing on

their early experiences as club managers and now executives.

Leading voice within the leisure industry and CEO at Total Fitness, Sophie Lawler, added: “In the same way as we are committed to lifting our members through the power of fitness, we also want to lift our team members by unlocking their potential.

“The Elevate programme is one example of our promise to make more possible for our people and it’s one we’re really proud of.

“Our clubs are exciting places to be a general manager, but it’s not without its challenges and so we owe it to our people and our members to create a best in class set of well-rounded leaders. I’m proud of each and every one of them and know that they’ll go on to inspire others too.”

Johnny, general manager at Total Fitness Wakefield, said: “The programme is all about unlocking the future general manager potential from within.

“Having worked at various Total Fitness clubs at many levels, the Elevate Programme has helped to contextualise the role of general manager.

“Each module has helped me gather knowledge from my previous roles, while also providing me with the tools for future positions and truly understand the inner workings of a general manger role from a different perspective.

“In previous roles I’ve only focused on my own strengths and how I can apply them to my position each day.

“However, the Elevate Programme has refocused how I think. Now I recognise the team and their strengths and how we can work together to achieve our collective goals – and how we can support them to unlock their inner potential.”

Justina, general manager at Total Fitness Walkden, added: “The general manager buddy sessions have been invaluable to understanding the role in-depth.

“Spending a day each month at different Total Fitness clubs, shadowing the onsite general nanger and spending time with their teams, whilst understanding how they structure their club has provided me with valuable insights I know I’ll apply to my future roles.

“The Elevate Programme has taught me that although we’re working towards the same goal, the structures in place differ from one Total Fitness club to another.

“Being exposed to these processes and learning in a way that suits my personality has been incredibly useful.”

Marketing campaign results in monthly direct debit income increase of £1,800

ARE you a gym or health club owner and looking for ways to increase your monthly income?

Perhaps you’ve tried various inhouse marketing campaigns in the past with mixed results.

Or maybe you’ve worked with external agencies but haven’t yet found the right one.

At Lifestyle they tried a slightly different approach with an integrated marketing and sales campaign run by Creative Fitness Marketing. This resulted in an increase in their monthly membership income of £1,800 in only five weeks.

Like many clubs in the UK currently, they’ve been affected by inflation and increased overheads.

As a result, prior to this campaign, the club had been taking actions to increase income, including implementing a price increase on their memberships.

Despite this, they knew they needed to do more to build up their income.

Jonny Packard from CFM said: “Our marketing strategy has been developed

and fine-tuned over 34 years in the industry, and nothing is left to chance.”

He goes on to talk about the book ‘The science of persuasion’ by Robert Cialdini.

“It talks about the importance of social proof in the decision-making process.

“When people relate to those around them (due to gender, class, race, shared interests, and other commonalities) they mimic each other’s behaviour with greater care.

“Hence during this campaign there was

an emphasis on using real-life customer feedback in the advertising creatives.

“A variety of written, image and videobased customer testimonials were used from a range of different people.

“This was an extremely effective way to deliver the message to the local market and get them to take action.”

This theory can also be applied to the sales process.

Where possible and appropriate, a quick introduction to a current member is included in the club tour.

As well as helping with converting the sale, this often helps a new member feel more comfortable in the club.

It can also help to build a friendly and community culture within the club, where people are more open to interacting with both staff and fellow members.

Of course, this is only possible when the sales consultants have a good level of rapport with members.

To find out more about how Creative Fitness Marketing works visit www.cfm.net or

Panatta kit out experienced gym owner’s new eco-friendly venture

PANATTA has recently kitted out industry stalwart Dave Saunders latest gym, AllInc Fitness, in Aylesham, Kent. He told Workout magazine why he chose the premium Italian equipment provider for his new facility.

Can you tell me a bit about yourself and your new gym?

I’ve been working in the fitness industry for more than 20 years now.

The gym is an evolution of me starting off as a personal trainer at Holmes Place to running my own PT business, PT studio and then a small independent that grew rapidly.

The gym in Aylesham is the continuing evolution of that and what I see the industry needs as a balance between the high end health club and budget gym, offering excellent equipment, variety of options in studio and gym floor classes

S.H.I.F.T AND LIFT, our 91-day induction

Succeed 91 and focusing on creating a friendly environment that is as inclusive as possible.

The biggest change for the gym in Aylesham is that we made a conscious

decision to try and keep it as green as possible so, there are no pieces of equipment that require electricity.

One of the reasons we are supplied by Panatta is that they offer a complete range of eco green cardio equipment which is amazing and the members love it.

Seeing our bank of curved treadmills full of people and giving feedback that they feel they are getting more out of their training sessions because of it is great.

What are the main features of your gym and what do your members expect from your fitness offering?

The main usp of the new gym are the Panatta Ecoline cardio equipment, our 91-day induction that is completely free and that we are one of the only gyms in the area that are completely supplied by Panatta.

You chose Panatta equipment for your gym. What were the reasons for this?

The service offered by the sales staff is not just limited to take your order, as

many other companies do, but includes all-round support to help you choose the best equipment for your project.

The reputation of Panatta in the consumer part of the industry with their long standard reputation makes it easy to sell memberships due to the wow factor of walking into the gym and seeing the Panatta brand.

Can you give me details of the equipment that Panatta has provided for your new gym?

All of our kit is Panatta, from the Ecoline cardio equipment to all our plate loaded and pin loaded equipment.

The pin loaded equipment is great, so well built and really robust.

According to our members we have the best leg section in the area with a dual plate leg press, pendulum squat, hack squat, super squat, multiple hamstring curl and leg extension machines.

What are the Panatta features that you feel are most important and would you recommend the brand to other clubs?

I would absolutely recommend Panatta to any independent gym owner.

The experienced trainers love the adjustable feature and how well they can be loaded.

The new members who haven’t got a lot of training experience love that they can scan a QR code to watch a video on how to use the equipment if there isn’t a coach available.

The fact you have multiple customisable options is amazing.

Do you think Panatta will help you stand out from other clubs in the area and increase customer loyalty?

Yes as most of the competition in the Canterbury area are franchises they tend to not have a great choice of brand options.

During presale it was the main feature that got people excited for us opening

What are your next projects for 2023?

We have just launched our S.H.I.F.T and LIFT classes. We are looking at bringing MMA around June time.

Then in September we will be launching SPACE which is based around boxing and spin.

Leisure DB unveils new chief operating officer

LEISURE DB has announced Heidi Blackburn as its new chief operating officer.

Leisure DB supplies the definitive annual “State of the UK Fitness Industry Report” together with market intelligence, analysis and insights for the health and fitness industry and is the ‘go-to’ data source for information on fitness facilities in the UK.

Established more than 20 years ago, the company provides industry reports, new site analysis, customer profiling, historical statistics and data licences along with latent demand estimates.

Heidi Blackburn joins Leisure DB with circa 25 years experience as a successful operator within the sector.

She said: “For more than 20 years Leisure DB has led the way in data,

analysis and market intelligence and during this time has become the linchpin of the sector – encouraging operators to foster a data-centric culture that

constantly leans on data to evolve its offering. I see my role here at Leisure DB as one that assists the future proofing of our industry by utilising data to help shift mindsets.”

Leisure DB provides gym operators with a full understanding of the type of customers currently being attracted to a facility.

These powerful insights help to create marketing messages that are clearly targeted to the typical membership of a facility, as well as attracting new members from specific demographics.

David Minton, founder of Leisure DB, added: “I am delighted to welcome Heidi as our new COO – she is already proving to be a real stimulus by leading remarkable innovations for Leisure DB, including the planning and execution

of our next industry event, EVOLVE, where we will be launching the much anticipated State of the UK Fitness Industry Report 2023.”

For the past two years Leisure DB has worked with industry partners through EVOLVE to bring about conversation, collaboration and change – taking powerful data and insights from its renowned industry reports and working together with leaders from across the sector to stimulate growth and diversification into new and untapped markets.

This year, in conjunction with carefully selected partners delivering industry insights, Leisure DB will be releasing its annual State of the UK Fitness Industry Report 2023 at the next live EVOLVE event.

Device supports recovery of young people suffering injury

A LEADING body composition device is assisting with the rehabilitation programmes for a specialist UK facility which inspires and supports young people seriously injured through sport.

The Matt Hampson Foundation delivers expert physiotherapy, specialist personal training, support, mentoring, and advice for people with life-changing injuries and, since August 2021, the Foundation has been utilising the InBody S10 device to get an accurate and objective overview of its beneficiaries’ health.

A very inclusive device with the ability to scan disability patients, the InBody S10 has been specially created so that it’s possible to measure body water and body composition with accuracy and reproducibility while the user is in a supine position.

Plus, to make the experience as simple and comfortable as possible, the

whole scan is completed in less than 90 seconds and works by attaching electrodes to the user to carry out the test. The device is also fully portable making it perfect for environments, like

The Matt Hampson foundation, where professionals will need to easily move it from room to room.

Josie Ledbetter, head of physiotherapy at the Matt Hampson Foundation, said: “We’ve been using the InBody S10 device to help inform our training and rehabilitation programmes and with it, we can tailor what we do to each individual’s needs – which is something we haven’t been able to do before.

“With InBody we can record body fat percentage and muscle mass in individual limbs. Plus, we can track swelling, muscle tissue quality and hydration which is incredibly beneficial data for our rehabilitation team.

“Knowing this information means they can understand the exact state of physical health which, in turn, helps to inform and shape the rehabilitation plan put in place.”

Another advantage of the InBody

Advertiser’s announcement

S10 is its ability to allow professionals to continuously monitor the health and wellbeing of users that can lead to fantastic results.

“By being able to regularly track our beneficiaries’ health, we’ve been able to identify and address any health issues before they become obvious. This has hugely reduced the risk of these problems turning into more serious conditions,” added Josie.

“The addition of this device to our facilities has been fantastic. Not only have we seen first-hand how it speeds up the recovery of the people we work with, but we’ve also helped people avoid health problems on their journey to recovery.

“Monitoring and tracking overall health regularly is a great way to help our beneficiaries to get back to living, after experiencing such a life-changing injury.”

Kingfisher Health Club sign up 642 new members in seven weeks

IF YOU want an example of a club that is well managed, here it is.

Having acquired Kingfisher Health Club in December 2021, Raymond Harrod and his team operate a tight ship and run various in-house marketing and sales promotions all year round.

They have turned around a struggling business into the life and soul of the community in under 14 months, increasing membership numbers by 33 per cent and member attendance by 95 per cent.

In February this year they decided to take a different approach to compliment everything they have done in the past 14 months and employed a new marketing strategy to target the ‘untapped’ local market. The results of the campaign were exceptional, with 362 new members signing up on the ‘health awareness’ offer and an additional 280 signing up on the club’s standard rates. The campaign was managed by Creative Fitness Marketing who specialise in marketing and sales for gyms and health clubs.

Jonny Packard said: “With health being at the forefront of people’s minds after the pandemic, now is a great time for

those in the fitness industry to promote themselves.

“The key is to know your market and to target them with the right message. This is what we live and breathe at CFM.”

In addition to getting your messaging

right, the frequency also needs to be considered. It can take some prospects up to five exposures to a message to act.

Plus, if you can incorporate an element of social proof into your advertising, then this can help that nervous prospect

to take the first step.

On working with CFM, Raymond added: “I was very nervous a couple of weeks leading up to it as naturally you have some doubts.

“My reservations were the initial discount, especially as we’re all trying to increase prices on memberships due to inflation and increase in energy costs. However, I also knew this was about quantity and the advertising was very targeted, so it all worked out fantastically.

“I knew CFM were going to spend a good amount of money on marketing that we wouldn’t have done on our own.

“I was especially impressed with the open day, which sold 48 new memberships. We had Chris and Mike (from CFM) working at the club and they were very much part of the team.

“For any doubts I had with current members being unhappy, we had a plan in place. We had two or three who queried the campaign, but there were no issues with it, and everyone is happy. I would absolutely recommend CFM.”

To find out more about how CFM works visit www.cfm.net or call

Heidi Blackburn

Operator gets go ahead on £9m Community Health Hub

WORK is set to get underway on a new community hub in a Nottinghamshire town after the district council approved plans and secured significant funding for its Health Hub project.

The Warsop Health Hub, based at Carr Lane Park, Mansfield, has received £3m from the Government’s Towns Fund and a £1.8m capital grant from Sport England to kick-start the project.

The new Hub will be delivered by leisure development specialist Alliance Leisure, in partnership with Abacus as project manager and principal designer, architects Roberts Limbrick and contractor Pellikaan Construction.

The UK Leisure Framework, which is managed by Denbighshire Leisure, has been used as the procurement route for sourcing the development team.

Once complete in October 2024, facilities will include a 15m x 8m swimming pool with a splash play area for younger children, a gym featuring the latest cardiovascular and resistance equipment, a two-court sports hall and an improved multi-use games area.

The facility will also offer a café with a viewing of the swimming pool, reception area and community facilities, including multi-purpose spaces and an IT suite.

Julia Goddard, senior business development manager at Alliance Leisure, said: “We have brought together a team of expert partners to deliver what will be a first-class facility for the local community.

“We’ve been involved from the very start in scoping the project and we’re looking forward to seeing the project

develop as we head into construction and beyond.”

The plan for the Health Hub follows detailed research commissioned by the district council in 2019 into the leisure and community provision in the parish of Warsop.

This work was supported by Vibrant Warsop, Warsop Parish Council and Active Notts, community groups, members of the local community, and partner organisations who were all asked for their views at consultation events and in a community-wide survey.

Lisa Dodd-Mayne, executive director, place at Sport England, added: “Sport England’s Uniting the Movement strategy aims to provide opportunities for all people to access sport and physical activity, regardless

of their backgrounds, bank balance or postcodes.

“Accessible, flexible and inclusive local facilities that enable people to play sport and get active are vital for our communities to lead happy and healthy lives.

“The Warsop Health Hub is one of the first facilities to use our new Leisure Local concept and the site will work towards the vision set out in our recent ‘Future of Public Leisure’ report.

“The opportunities to get active that will be made possible by the development of the Hub are exciting to see and will benefit the community for years to come.”

Ground works for the Warsop Health Hub are anticipated to begin in summer 2023.

Trade show dedicated to physical activity, fitness and sport therapy returns in June

Lucy Findlay, event director

We are delighted that so many key partners have been supporting the event since its inception.

Myzone, Active IQ, eGYM, Matrix, Powerplate, Origin, Stages Cycling, Xn Leisure, Woodway, Cranlea, Jordan, JP Lennard, Swim England and Keiser are just some of the long-standing partners.

With each year we are also delighted to welcome new companies to the exhibition. 2023 will welcome Studio Grow as they launch in the UK, Gym80, Balanced Body, Randox, CDM, Brass Monkey, Airius, Tribox, Alternative Systems Production, Hydrohex and many more new partners.

Elevate brings opportunity, ideas, technology and innovation from hundreds of leading suppliers and thought-leaders to one place.

We pride ourselves in being accessible to everyone, keeping registration free for those professionals who want to reconnect, celebrate resilience, and look forward to a future full of exciting new opportunities.

What is Elevate?

Elevate is the UK’s largest trade show dedicated to physical activity, fitness and sport therapy.

During two full days, 7,000+ decision makers from gyms, studios, sport clubs, sports therapy practices, universities, personal training, schools and private practice meet over 250 leading suppliers, showcasing 1,000s of product innovations specially designed to ‘elevate’ the UK’s physical activity levels.

Elevate 2023 will also offer unrivalled networking and deliver unparalleled learning from over 200 expert speakers, and it is made possible by the support of over 50 industry associations, media partners and NGOs.

“Elevate is the perfect event to connect with our UK key accounts, initiate new opportunities and showcase our latest products and innovations.”

Matt Pengelly, managing director, Johnson Health Tech UK

“Elevate is the pinnacle of industry events. The accumulation of exhibitors, products, and talks make this an important date on the calendar. I’m always keen to see old faces, and welcome new. To discover the latest innovations and discuss the state of the industry with others that also care deeply about the health and happiness of the UK population. It’s a time to come together, share best practice and celebrate the good work taking place, more than ever, I look forward to seeing people face to face.”

Ben Stancombe, head of fitness and health product, Fusion Lifestyle

Elevate remains the largest live learning opportunity for the UK fitness industry and physical activity sector. Five streams are carefully created with insight from key industry leaders including Sport England, ukactive, CIMSPA, Future Fit, Physios In Sport, Moving Medicine, LeisureDB, Europe Active and many more partners and industry experts.

It is thanks to these efforts that the entire programme remains free-to-attend – allowing the whole sector to come together without a paywall barrier.

The content within the seminars focuses on the key issues, opportunities and successes within the sector. Through the sharing of ideas, options and experiences the sector is able to develop, learn and grow.

Following on from the success of last year’s EDI sessions, The Thought Leaders Conference will once again host an Equality, Diversity and Inclusion series –focusing on creating true accessibility for those with impairments, ensuring racial inclusion and supporting the transgender community within sport and physical activity.

With expertise from Equitable Wellness, Sporting Equals, Brighton University, Sport England, NGBs, and ukactive to name a few – we bring the sector considerations and guidance to navigate some of the most challenging and crucial conversations.

Other big sessions include: ‘Controlling your Controllables’ Supported by Orbit4, we explore what the sector can regulate in these challenging times. Focusing on energy costs, equipment and people – how can you look at each of these aspects and make data-driven business decisions about how to cut costs without cutting corners and eroding the customer experience?

What does leadership in the activity and wellbeing industry look like?

The ‘pivot to active wellbeing’ has been gaining momentum for a while now, but to really capitalise on this much-needed shift in thinking and service offering, we need true advocates and leaders to make a difference.

‘Does the industry need a rebrand?’

Can we really call ourselves a leisure industry anymore? As the realms of sport and physical activity become even more intertwined with health and wellbeing, how do we identify as a sector and what are the implications if we change?

Workforce in mind: why looking after the mental health of your workforce makes financial sense

The most recent State of Mind survey has revealed some startling statistics about workplace culture and what fitness and activity employers have in place to mitigate against lost time due to mental ill-health. This session explores the latest data, looks at the trends emerging, and presents insights linking performance and professionalism to good mental health.

How to onboard and keep good PTs

Are you struggling to retain your personal trainers? Do they look lost on the gym floor, wondering where the next client will come from? Many operators resort to the sink or swim approach of recruiting new PTs, providing some initial guidance then hoping they’ll be able to go on and establish themselves with a regular client base.

Why different community groups won’t swim and making waterbased activities more accessible.

What are the practical, social, cultural and economic barriers to swimming and how can they be overcome?

Act like a kid – what we can learn from children’s programming to boost motivation, enjoyment and adherence for clients and members?

You’ve heard the word ‘gamification’, but have you considered what it means, how it works and its huge potential to revolutionise your exercise sessions with clients?  In this session we’ll explore drills and activities that can be applied to sessions and classes for adults to make them more fun and promote adherence.

You’ll take away a toolbox of ideas to use with clients, no matter their age.

Each designated theatre targets a different subject matter – whether you want to explore how to get more people active (Activating the Nation) learn from the latest trends and technology to build your business (The Business of Physical Activity) discover the latest from wellbeing and nutrition (Future Performance and Wellbeing) or see the best practise and science from Sports Therapy (Sports Therapy in Practise) the Elevate programme has it covered.

And if that is not enough, we are delighted to welcome back workshops with Third Space and Heart Centred Business as well as welcoming Merrithew for hands on education from world valued Pilates experts.

HYROX

For the first time ever, Elevate is partnering with HYROX, giving all companies within the industry a brand new opportunity to get involved in a tailor-made HYROX race.

Elevate and HYROX’s partnership aims to engage a range of physical activity professionals and operators, allowing them to undergo the unique HYROX Physical Fitness Test (PFT).

The HYROX race is open to all Elevate attendees and is a bespoke opportunity for four team members to represent their brand as a singular team.

This Elevate X HYROX PFT will be half the length of a normal race and everybody is invited to participate in their company’s team of 4 - from sales teams to facilities staff to PTs to managers.

“HYROX is delighted to support Elevate 2023. As the UK’s largest trade show dedicated to fitness, sport and physical activity, it is a fantastic opportunity for us to showcase how the HYROX Experience can be part of any facility.”

Edward

Dier, HYROX Winning teams and companies will be rewarded.

Gym bosses await green light on 6,000 sq metre health and wellbeing complex

SION Pritchard and Rich Blake, directors of LVL5 Gyms Ltd, are awaiting a decision on plans to transform empty units at the former Tudno Castle hotel site in Llandudno into a high-quality gym, coffee, and smoothie bar, changing rooms, sauna, spin zones and more.

The 6,000 square metre two-floor facility will employ up to 10 people and both Sion and Rich – who hail from Conwy county – are hopeful their proposals for the coastal resort will be supported by the local community.

“We have had a lot of positive feedback and are confident LVL5 Gyms can bring something fresh to Llandudno,” said Sion.

“It’s a fantastic location and as we are both from the area it means a lot for us to be able to open a business in such a vibrant space, in a place we know so well.”

Rich, a personal trainer and Workplace Resilience and Wellbeing Master Practitioner, added: “What we are proposing is something unique, with a focus on the wellbeing of our customers and gym users.

“We have invested in the very latest technology and machinery, but mindfulness and making exercise more accessible in a warm, welcoming

environment is one of our top priorities, especially post-pandemic.”

The gym will feature innovative equipment including the region’s first Fit3D Proscanner, and its foundations are built on Maslow’s Hierarchy of

Needs – Self-Actualisation, Esteem, Love/ Belonging, Safety and Physiological.

“The entire space will be centred around the mind and body, having a healthy routine and positive focus,” added Sion, who is also managing

director of award-winning retail chain PetPlace.

“This will be a place people can come to train and lift weights but also to be part of a community, socialise and experience something new, something different from the norm – we are excited to see how things develop.”

Rich added: “This is the perfect location, and our aim is to create a setting unlike any other in this region.

“There is demand out there for a gym like this, with state-of-the-art facilities and a mission to support the mental and physical health of customers and the community.

“We will be so proud to be able to do that on our doorstep right here in Llandudno and thank everyone for their support so far.”

Edward Hiller, managing director of Mostyn Estates, congratulated LVL5 Gyms and said their arrival will bring something new to the town.

He said: “We are delighted to be welcoming them to Llandudno and have recognised for some time that there is a gap in the market for a premium offering like this. LVL5 has a really clear ambition to provide a facility the town can be proud to host, so we wish them the very best for the future.”

F45 strengthens leadership team with appointments

F45 TRAINING has strengthened its leadership team with the naming of a new chief executive officer and chief brand officer who together bring relevant expertise and a proven track record of building successful brands worldwide.

The key appointments follow the company’s recent announcement of $90million in new financing to improve its balance sheet and drive the business forward.

Tom Dowd has been appointed F45’s

new CEO, effective immediately.

He succeeds outgoing interim CEO Ben Coates, who remains on the company’s board of directors.

Tom is a seasoned operator who spent 25 years at GNC Holdings in a variety of executive leadership roles and, more recently, co-founded Performance Inspired™, a leading active lifestyle nutrition company. He was one of the early investors in F45.

“Tom has significant experience building successful franchise model and

consumer goods businesses, cultivating globally resonant lifestyle brands, and developing high-performing teams, making him well suited to lead F45 into the future,” said Gene Davis, chairman of F45’s Board. “We are delighted to bring Tom on board to help further refine F45’s go-forward business strategy to deliver sustainable growth, enhance opportunities for our franchisees and team, and drive long-term value for shareholders.”

In addition, F45 investor and brand

ambassador Mark Wahlberg, who has been a member of the Company’s Board since March 2019, has been named F45’s chief brand officer, effective immediately.

Beyond being a renowned actor and producer, Mark is a fitness enthusiast and successful entrepreneur.

He has built multiple brands across the retail and consumer goods sectors, including having co-founded Wahlburgers, Municipal Apparel and Performance Inspired™.

Growing the industry versus growing the business

THAT elusive 80 per cent, or 75 per cent, depending on who you’re talking to...

If we could engage even a small cohort of the population that doesn’t regularly undertake physical activity in the gym, what a game changer that would be.

We’re often left wondering what we could do in order to engage more people; to kickstart a deeper penetration into the community around facilities with the goal of getting more people moving.

Yet, broadly speaking, few of us in the industry try something new compared to business as usual.

This year’s excellent FIBO event highlighted some key areas to focus on in the coming months.

These areas of discussion are long overdue attention, and it was joyous to hear them getting addressed both in front of audiences and on a one-to-one basis on stands across the trade show.

Firstly, what industry are we in?

Fitness? Wellness? Until we can manage the perceptions of the masses about what we do – or what we can help with – traditional opinions will remain. We’ll

always be seen as six pack superheroes and the ones that are lucky enough to be born with good bodies.

Health and wellness in the community is the key play.

Focusing attention on reaching out through partnerships based around physical activity and effort, rather than aesthetics and achievements.

Meeting people where they want to work out will always lead to more engagement. It’s not just about getting them through your doors.

Challenges also expand your network penetration, so long as they’re inclusive in their competitive nature. Movement is always fun when more people are involved.

Growing the business is the obvious goal. You can continue to do that by chasing sales each month, but we know where that leads.

Concentrating on growing the industry through dedicated partnerships that unlock the communities we’ve barely spoken to in the past? That’s how we succeed. A rising tide lifts all boats.

S ion Pritchard and Rich Blake.

Exercise used to manage mental health conditions

A NORTH Tyneside charity is encouraging residents to look after their mental health through exercise.

Tyneside and Northumberland Mind’s 12-week programme supports people to improve their physical and mental health and to manage their conditions through gym sessions.

The charity provides members with individual assessments and workout plans which can include co-ordinated sessions with a personal trainer at a local gym where they’ll become members.

By supporting customers with their confidence in the gym, it looks to create a long-term change in people’s lives by providing a place where they can go to focus on their wellness.

Lesley Booth (pictured), a North Tyneside resident, has been taking part in the programme and now enjoys her visits to the local gym.

She said: “I think the programme is a great idea, it’s for people who, like me, may have dealt with issues and want support.

“It’s good to have the encouragement and support to get out and do something and be alongside likeminded people. We get lots of other support too.”

Alongside the gym membership and classes, those on the course are offered access to specialist seminars where they’re helped with subjects to aid

mental wellness including nutrition and sleep.

Once the three-month personal training is over, customers can continue on at the gym for a further six months to help it become a routine. At the end of the six months, there’s opportunities to continue to exercise.

Andrew Thorp, wellbeing coach for Tyneside and Northumberland Mind, is coordinating the programme.

“Since we started the programme, we’ve had five groups of members take part and they’ve all overcome personal barriers,” he added.

“I’ve seen how much members enjoy the gym sessions. They’ve told me how it’s made a positive impact to their lives,

in how their physical health and crucially how they feel emotionally.”

Tyneside and Northumberland Mind have the opportunity to support four people through their level two gym qualifications, they promote access to local wellness groups and they can support people by further renewing their gym membership. The programme was made possible thanks to almost £30,000 funding from the Health Inequalities Fund which is hosted by VODA and funded by North Tyneside Council and the NHS North East and North Cumbria Integrated Care Board. Since receiving the funding in June 2022 the charity has supported a variety of residents.

Councillor Karen Clark, cabinet member for health and wellbeing at North Tyneside Council, said: “It’s well known that exercising can be really beneficial for our mental health and it’s fantastic to be able to support a vital charity like Tyneside Mind to support residents to get into the gym and see the positive results it can have.

“Sometimes just getting to the gym can be really nerve racking, so to be able to fund and support people to become comfortable in the setting and to help them on their journey is brilliant. The feedback from those on the programme shows just how great it is.

“The health inequalities fund is all about reaching people in our communities and helping them to improve their health and this project is doing just that.”

The Health Inequalities Fund, developed by the members of the Better Together group, awarded grants of between £10,000 and £30,000 to 14 voluntary, community and social enterprise sector organisations last summer.

All funded activities focus on delivering outcomes relating to the key themes of the recently published Equally Well strategy for North Tyneside – ‘Equal life chances for all’, ‘Thriving places and communities’ and ‘Maintaining independence’.

Team raise more than £500 for Comic Relief

A TEAM of super-fit fundraisers sprinted their way around the whole of Stockport to raise money for Comic Relief.

The Forrest Gump inspired challenge organised by staff at Life Leisure saw 10 participants run or cycle 19.5 miles around the town, visiting eight Life Leisure centres along the way.

And with spin challenges, sponsored leg waxing and bakeoffs taking place in the centres, fundraisers have so far collected around £500 for the charity, with more donations expected.

John Oxley, CEO of Life Leisure, said: “Comic Relief is a fantastic and worthwhile charity that aligns with so many of our values at Life Leisure, so each year we look forward to doing something to support them.

Director of Operations: Dominic Musgrave Tel: 01226 734407 dm@scriptmediagroup.co.uk

Studio manager: Paul Hopkinson ph@scriptmediagroup.co.uk

Assistant studio manager: Scott Firth sf@scriptmediagroup.co.uk

www.workoutuk.co.uk

“It’s been a fantastic day.

“The run and cycle around all our centres was a great way to reach so many of our neighbourhoods, and it proved a really useful way to encourage lots of people to get

involved and be physically active – they could take part in the whole thing or just challenge themselves to do a section.

“Most importantly, there was energy and good humour as well as some

impressive outfits – we’re terrifically proud of everyone who took part and supported us.”

Hannah Bowler, active communities children and young people’s manager at Life Leisure, organised the fundraiser with head of health and fitness Daniel Barker.

She added: “We’ve had a brilliant day and we’re so happy to have raised more than £500 for the cause –with hopefully more to come.

“We’d like to thank everyone who took part and made this such a fantastic event.”

Participants kicked off their journey from Life Leisure’s Houldsworth Centre at 9am, taking in Brinnington, Stockport Sports Village, Romiley, Hazel Grove, Cheadle, Avondale and Grand Central before returning to Houldsworth by early afternoon.

Everyone Active get ready to take over facilities

EVERYONE Active has begun a new leisure contract with Stevenage Borough Council for the next 10 years, with the new agreement commencing on April 1.

Everyone Active now manages Stevenage Swimming Centre, Stevenage Arts and Leisure Centre including Gordon Craig Theatre, Fairlands Valley Aqua Park, Southfield Showground, Ridlins Athletics Stadium and Stevenage Golf Conference Centre.

Mark Leahy, regional contract manager at Everyone Active, said: “We’re very eager to get going on managing a variety of new facilities, including the theatre – the contract is a fantastic addition to our portfolio.

“It’s an exciting prospect for the entire team in Stevenage and we’re keen to deliver an outstanding

experience for the local community to enjoy at both our leisure centres and theatre.”

The partnership will allow Everyone Active to build on the current leisure and arts development offering in the local area.

Improvements include a refurbishment and new equipment in the gym at Stevenage Arts and Leisure Centre and upgrades to the Changing Village (lockers, showers, toilets) at Stevenage Swimming Pool.

In addition, energy investments through the installation of LED lighting will be prioritised.

These projects aim to support the council’s vision for leisure across Stevenage by providing attractive facilities available to the whole community and contributing fully to the health and wellbeing objectives

of the council.

Everyone Active will look to enhance and develop existing programmes, further supporting the work already being delivered in Stevenage. In addition, as part of the operator’s Community Health and Wellbeing Strategy, initiatives will be introduced such as free memberships for people living with Parkinson’s and cared for children.

Leader of the council, Councillor Richard Henry said: “Leisure, sport and culture are really important for the health and wellbeing of our residents.

“We’re looking forward to Everyone Active taking over the running of our leisure programme and facilities as well as providing a wide range of new innovative sports and amenities for people to use and take part in.”

The team, made up of Matt Dean, Daniel Barker, Gaston Johnson, Ian Dixon, Charlene Murphy, Sarah Potter, Anita Wheeler, Hannah Bowler, Ian Shackcloth and Ross McGuigan, are greeted by Charlene Murphy, Grand Central general manager during their round trip of Stockport.

UK cities most interested in being healthy revealed

A NEW study has found that Bristol is the UK city where the public are most interested in being or becoming healthy.

Research conducted by fitness experts at Bulk.com analysed the cities and towns in the UK where people are most interested in becoming healthy.

Using 27 search terms related to health and fitness, the study combined average monthly searches in 62 cities and large towns to reveal the monthly searches per 100,000 people in that area.

For 61 of the 62 cities, the most searched for term was ‘gyms near me’

The anomaly was East Kilbride, where people searched for the phrase ‘calorie calculator’ slightly more.

Meanwhile, the term ‘swimming pool near me’ was also heavily searched for, with it ranking as the second most searched for term in 48 of the 62 cities - including in every city ranked in the top 10.

A Bulk.com representative said: “Every month there are thousands of searches for terms related to health and fitness in the UK. This research offers a fascinating insight into where those searches

are predominantly coming from and ultimately highlights where in the UK people are most interested in living a healthy and active lifestyle.

“Seeking a healthy lifestyle is the first step to improving not only your physical health currently and for the future, but is a great step in supporting your mental wellbeing through exercise and healthy choices.”

The study found that Bristol had the most searches per 100,000 people (5,636) over the last 12 months for terms related to health and fitness, making them the city most interested in being

Technogym is official supporter to the 2024 Olympic Games

PARIS 2024 Olympic and Paralympic Games have chosen Technogym as the official and exclusive supporter of fitness equipment and digital technologies for the athlete’s preparation.

Technogym will equip 29 training centres for the athletes to train prior to and during the Olympic Games.

The main training centre, equipped for the need of all sport disciplines will be the Olympic and Paralympic Village in Saint Denis, while other training centres specifically designed for different sport disciplines will be located at the competition venues and at the Olympic Villages in Lille, Marseilles and Tahiti.

Nerio Alessandri, president and founder of Technogym said: “We are very proud to be the official and exclusive supplier of the Olympic and Paralympic Games.

“We work every day to create the most innovative products and digital technologies to support athletes all over the world improving their performance and reaching their goals.

“The partnership with the Olympic Games means a lot to us, not only

GYM EQUIPMENT

because of the invaluable feedback we get from the athletes, but above all because the Games represent a unique platform for sharing our commitment to spreading the culture of wellness, sport and health with the world.”

Approximately 1,200 pieces of equipment will be made available to the 14.900 athletes – between Olympic and Paralympic, coming from more than 200 different countries and performing in 32 different Olympic sports and 22 Paralympic sports.

Technogym will also provide a team of professional athletic trainers to support the athletes, as well as all related services (gym layout, installation and technical service).

Athletes will have the possibility to train on a selection of products covering all training areas such as cardio, strength and functional training.

All Technogym smart equipment will be connected within Technogym Ecosystem, allowing athletes to access their personal athletic training programme both on equipment and via the app on their smartphone.

healthy in the UK.

Bristol was closely followed by Manchester, who with 5,625 searches per 100,000 people, ranked in second. Reading, who have a far smaller population (173,170) than both Bristol and Manchester, was next on the list with 5,347 searches per 100,000.

With 5,264 searches (per 100,000 people) for terms related to health and fitness, Norwich ranked in fourth.

Norwich was closely followed by Cambridge (4,882 searches per 100,000 people), who ranked in fifth.

Cambridge’s third most searched for

FLOORING

term was found to be ‘pilates’, a result that differed from the rest of the top 10. Salford, who has the lowest population out of any of the cities in the top 10 (103,886), was found to be the sixth city most interested in being healthy. ‘Calisthenics’ also ranked in fifth for Salford’s most searched for terms.

Preston, which is the second least populated city in the top 10, ranked in eighth (4,377 searches per 100,000 people), whilst Birmingham, which is the most populated city in the top 10 (1,142,494), ranked in ninth.

Liverpool completed the top 10 with 4,268 monthly searches (per 100,000 people).

On the opposite end of the scale, Newport ranked at the very bottom. With an average of just 255 searches per 100,000 people, the Welsh city was found to be the area least interested in being healthy in the UK.

Although it has the smallest population of the 10 cities least interested in being or becoming healthy, East Kilbride averaged a search volume of 344 for terms related to health and fitness over the past 12 months.

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