Happiness in a bottle
Catherine residing
in
Thompson
and
Johannesburg
Jenny and
Arthur are
are
the
South
founders
African of
cousins
What’s
That
Fragrance (WTF!). Cath learnt the skill of Candle Making whilst living in the UK and Jenny has always had a passion for perfumes.
"When we decided to commence with our fragrances we had to understand the market language and who we wanted to sell our product to. In this day and age one has to be able to do such research before going for any product because it helps you as a business to know why you're starting and what is your actual goal. Jenny
has
two
daughters
in
their
twenties
and
this
helped
them
identify a gap for a trendy, yet affordable range of perfume for tertiary students and young professionals".
What makes your fragrances different or stand out from others? "Our fragrances stand out for their longevity. We mix imported Fine Fragrance oils to a Parfum standard (1:4 ratio) and we consistently get complimented at how long they last".
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