April 2014 Auctions Monthly Magazine

The Auction Divas April 2014

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Raising Millions of Dollars for Charity NationwidePage 1 Page 4

Real Estate and Personal Property Auctions

If you can answer yes to any of these questions, email Don Oberfoell at don@do-bid.com or call 218-735-8619 and see how Do-Bid.com can help take your business to the top!!!

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April 2014

s t n e t n co 4 OWNER

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Scott Robinson scott@wheelsofthunder.net 612-730-3719

The Auction Divas Auction Dates Calendar

OFFICE STAFF

Vince Griffith vince@wheelsofthunder.net 763-210-5801

EDITORIAL STAFF

s

feature

Brittanie Fritel brittanie.fritel@gmail.com 763-210-5801 Jessica Kanke jessica@auctions-monthly.com 320-493-8417

PHOTOGRAPHERS/WRITERS Ceaja Philp Jenna Osterlund Mylie Lavold Erik Tormoen Jessica Kanke

ADVERTISING STAFF

SALES MANAGER: Jessica Kanke jessica@auctions-monthly.com 763-210-5801 SALES: Scott Robinson scott@wheelsofthunder.net 612-730-3719

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Have Voice, Will Travel

The Auction Divas, Raising Millions of Dollars for Charity Nationwide

T

he Auction Divas (The Divas) vision and philosophy is simple: To help nonprofits, schools and churches nationwide, achieve exceptional fundraising success through live auction. The Diva Team works tirelessly to improve the way Benefit Auctions are conducted and have developed a comprehensive suite of services including auctioneer innovation, client advocacy, event promotion, audience engagement and advanced preparation, all designed to help organizations exceed their fundraising goals at Live Auction.

Sales, marketing and public relations is where The Auction Divas founder Shelly St. John, has spent the majority of her career, 18 of those years in her own marketing firm Primary Objective, LLC. In 2006, Shelly was exploring new business concepts for the next phase of her life, and through the inspiration of her marketing clients, landed on Real Estate Auction. She passed her real estate exam, became trained as an auctioneer, and set out on a new path. In 2007 she was asked to perform at a few benefit auctions, and was totally caught by the benefit auction bug. By early 2008 The Auction Divas, LLC was formed, and is now the focus of all of her attention. “I feel so blessed to help so many people and animals through what we do at live fundraising auctions. It is also an extreme pleasure to help aspiring young women find their passion in a traditionally male dominated industry”, says Shelly.

Shelly St. John, Lead Auctioneer, The Auction Divas

YouthBiz Mom Niecie and her Daughter Commia being interviewed by Auctioneer Shelly St. John at the YouthBiz Bash.

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Having conducted hundreds of auctions, The Auction Divas have encountered just about everything when it comes to Live Benefit Auctions. Both victories and blunders (more VICTORIES than blunders, thank goodness), have allowed The Divas to earn “expert” status. This knowledge enables a deeper level of consulting across the entire event from check in/checkout, online and silent auction strategies to the gala event agenda which is all in addition to their core Live Auction services. The Divas believe that a solid planning and fundraising foundation is the key to exceeding expectations at Live Auction.

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April 2014

A banner year in Fundraising at Girls Inc., Girls and Guys Night Out Fundraiser.

Partners in Philanthropy The Divas consider their client’s partners in philanthropy and become part of their extended staff by working side by side with them and event vendors at committee meetings, on conference calls, at event site walkthroughs or in any other way you need them.

Sharing best practices in live auction item development, tactics of how to get more participation out of every guest, not just the top 5%, all while introducing new selling strategies that yield higher item revenue results.

that see this team perform live and they’ll tell you that The Divas are a breath of fresh air to their event.

The Divas view their work as a professional performance, similar to an actor in a theater performance.

And, that the preparation leading up to each event sets the stage for the most profitable live auction possible.

Adding Value The Divas are bumping up on the glass ceiling by changing the way traditional benefit auctions have been planned and executed, to them, adding value to each event has never been more important. Because nonprofits are competing with each other for every guest dollar the auction planning process and performance must be innovative, fun and compelling.

Honoree George Takei and Shelly St. John, Auctioneer, entertaining the audience while raising an all-time 15 year high at The Matthew Shepard Foundation Gala.

High Energy | High Entertainment | High Sales The Divas auction night performance is a marriage of auctioneering skill, public speaking and standup comedy, fused into a high energy show that has raised millions of dollars. Helping small to large organizations nationwide, they offer the same level of professionalism to every client. Ask most guests

April 2014

The Auction Divas Team getting excited before an event.

L-R Abby Spiwak, Lead Divaette, Shelly St. John, Lead Auctioneer, Libby Pollack, Auctioneer.

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The Auction Divas Team The Divas believe that it takes a team to make the most of out of every fundraising event, not just an auctioneer. Because of this they deploy Auctioneers, Associate Auctioneers and Divaettes on event night to meet the client’s fundraising goals. The Diva Team encourages guests that may not have been interested or aware of the items for sale and persuade them to bid on their favorite item during the live auction. They’ve found that many guests never consider bidding on live auction items because they think that the selling price will be outside of their budget.

The Diva team specializes in giving all guests the opportunity to bid.

for each client. You can follow them on Twitter at @theauctiondivas or like them on Facebook at www. facebook.com/theauctiondivas.

Unique Selling Methods “Every auctioneer can sell an item twice or three times. We have found that by implementing innovative selling strategies we can make a tremendous impact on guest participation and bottom line fundraising results” said Shelly. The Auction Divas has taken items from selling at $600 the prior year to selling twice for $5,000 each, increasing revenues by 100% to 600%. “Who knew that a tailgate cooking class would produce such high fundraising results”, said one of their auction client’s. They helped our group find an amazing private chef, a world class private home in Denver, and sold 22 spots to a Broncos Tail Gate Cooking Class for $500 each resulting in an additional $11,000 in auction revenue.”

Shelly sells patient artwork high bidders choice at the Colorado Neurological Institute Annual Gala.

A Benefit for your Benefit – The Social Media Mavens Event promotion can be a daunting task for planners striving for attendance goals. The Auction Divas provide the added benefit of social media promotion to all client events and average 26 posts per month

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The Auction Divas Nonprofit Radio Show with Shelly St. John, show host, lead auctioneer - The Auction Divas, Lauren Schwartz - Rockin S Media and Events, Terri Simmons - co-host and founder/philanthropist - Go Terri Go!

Doing Good, is Doing RIGHT After having worked in the for profit world for many years, The Auction Divas decided to focus their attention on the nonprofit universe. While raising money for schools, kids with cancer, people in wheel chairs and homeless shelter pets, they realized that their work had just begun. Shelly developed two programs that she offers to schools, churches and non profits completely free of charge to aid them in fulfilling their mission.

The Gala Grant The Auction Divas rolled out a yearly giving program called The Gala Grant. They identified a gap between need and resources for many nonprofits striving to achieve their fundraising goals. The Gala Grant concept evolved as a solution to fill this void in the nonprofit community. A combination of inkind donations from leading providers of nonprof-

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April 2014

it event services and funds raised on event night through ticket sales, sponsorship and online, silent and live auction items will yield the recipient between $75,000 and $150,000.

“The Gala Grant presenting partners decided that giving back to their community together was more powerful than giving individually. Together, we created this unique business collaboration to boost nonprofit opportunities in the Denver market (or any market that has the need) and have brought together the perfect team to give a nonprofit the major pieces needed to host a successful Gala event to benefit their cause.” said St. John.

For more information about the Gala Grant or how to launch a Gala Grant program in your community, go the www.facebook.com/galagrantdenver and connect.

The Auction Divas Team, having fun after an event. (l-r Shelly St. John, Lead Auctioneer, Divaette Rachel Hirsh, and Lead Divaette, Abby Spiwak.

Where are The Auction Divas Today?

While based out of Denver, The Divas are working all over the country. “I really love the fact that we can work anywhere, in any City, quite frankly, any Country,” says Shelly. “I wake up every morning feeling so blessed that I get to do this important work that helps change the lives of so many people.

Today we are working on training new female auctioneers who want to become part of The Auction Divas Team across the country, and are looking forward to performing at benefit auctions in Colorado, Oregon, Texas, Minnesota and Florida over the next year.” Have Voice – Will Travel!

Background on Shelly Shelly St. John is a Minnesota girl by birth and still lives the values that she learned while growing up in the Midwest. She can be reached at 303.596.4640, via email at shelly@theauctiondivas.com or on her website at www.theauctiondivas.com.

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February January March April 2014

April 2014

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• Commercial & Business Assets • Surplus Inventory • RV, Marine/ Boats, Power Sports Equipment • Estate Sales • Farm & Home

www.twinpinesauction.com On Line and Live Auctions in MN & WI

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April 2014

Preparation, Marketing, and Presentaion: From Set Up to Selling Up, Our Auction Staff works diligently to make your Auction selling or buying a pleasant and successful experience.

Mention

you saw us in

and get

$5 OFF!!

We sell a variety of items from antiques to new We receive new merchandise EVERYWEEK We are always buying full & partial estates

Giving YOU the advantage when it comes to buying and selling at auction.

Visit our website for auction photos, highlights, & upcoming auctions

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April 2014

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UPCOMING AUCTIONS | APRIL 2014 Bid-2-Buy Online Auctions

April 1-30, 2014 New Auctions Listed Daily

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Do-Bid.com Online Auctions

April 1-30, 2014 New Auctions Listed Daily

www.do-bid.com

Blair Auctions Storage Auctions April 1-30, 2014 New Auctions Listed Daily

www.blairauction.com

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April 2014

UpNorthBid.com Online Auctions

April 1-30, 2014 New Auctions Listed Daily

www.UpNorthBid.com

Twin Pines Auction Online Auctions

April 1-30, 2014 New Auctions Listed Daily www.twinpinesauction.com

Hansen & Young Farm Machinery Auction

Ends | Tuesday, April 8 Online Auction

hansenandyoung.com

April 2014

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Bodnarus Auctioneering Antique & Collectible Auction

Sunday, April 13 @ 9 a.m.

Delisle Town Hall

Delisle, SK

Dvorak Auction Service Estate Auction

Saturday, April 26 @ 12 p.m.

Boone County Fairgrounds

Boone, IA

Hiller Auction Service

Hiller Auction Service

Public Auto Auction (no images)

Tractor Auction (no images)

Thursday, April 10 @ 1 p.m.

830 Barge Channel Road

Saturday, April 26 @ 9 a.m.

Becker, MN

St. Paul, MN

Hiller Auction Service Consignment Auction (no images) Saturday, April 19 @ 9 a.m.

Auction Barn

Zimmerman, MN

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April 2014

Spring Fever Auction Sat. May 03, 2014 10 am MST Location: Miles City, Montana From I-94 take Exit 141 then down hill one mile. Load out available, Online bidding, see site for details.

Selling Unreserved: CAT 12 & 14 E Motor graders, CAT 30, D4, D7, & RD8. We also have a few older Ford trucks, John Deere Tractors, McCormick Deering Tractor & some LeTourneau attachments. Our 14th year providing a CASH marketplace. Please view our website for moe information. Thanks, Matt Smith / Auctioneer

  

s s c

We sell a variety of items from antiques to new We recieve new merchandise EVERYWEEK We are always buying full & partial estates Visit our website for auction photos, highlights, & upcoming auctions

Giving YOU the advantage when it comes to buying and selling at auction.

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April 2014

320-843-3003 Your Farm Equipment and Real Estate Specialists

800-843-3050

Call today for more info on Live and Online Auctions

For Full AUCTION CALENDAR visit:

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April 2014

Your #1 Source To Buy & Sell in the Northland!

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Combine, Tractors & Farm Machinery

Online Auction Ending Tuesday, April 8 MONDOVI, WI

Online Auction Ending Thursday, April 10

Bridge Painting Company Business Liquidation Online Auction Ending Monday, April 14

NEW RICHMOND, WI

April Monthly Auto Consignment Sale FOREST JUNCTION, WI

Online Auction Ending Monday, April 14 PRAIRIE FARM, WI

Line of Late Model Haying & Farm Machinery

35.89Âą Acre Hobby Farm Machinery, Tools & More

Online Auction Ending Mid April -­ TBA CONRATH, WI

Online Auctions Ending Thursday, May 1

3 Wooded Northern Wisconsin Lots Online Auction Ending Tuesday, May 6

CONOVER, WI

NEW RICHMOND, WI

Rural Home on 3.3Âą Acres Shop Equip, Vehicles & More Online Auctions Ending Tuesday, May 6 OOSTBURG, WI

Hansen & Young,Inc.

Barry  Hansen  715-­418-­1200;͞  Bryce  Hansen   715-­418-­1030  or  Roger  Hansen  715-­781-­7172  Wisconsin  Registered  Auctioneer  License  #  2434,  225,  227

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Farm Machinery & Consignment Sale

Complete Auction Service & Appraisals Farm, Estate, Commercial & Real EstateApril 2014

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FARM, ESTATE, COMMERCIAL & REAL ESTATE

Roger Hansen, CAI 715-­781-­7172 Bryce Hansen, CAI 715-­418-­1030 Barry Hansen, GPPA 715-­418-­1200 PRAIRIE FARM, WISCONSIN

“The Professional Auction Team”

www.hyauctions.com

Complete Auction Service & Appraisals

2 Mixed Use Commercial Buildings ABSOLUTE AUCTION

13,185± Total SF on 1± Acre Off I-94 Ofc/Retail/Shop Bldg & 50x125’ WHSE Call Mike Schultz for more info, 320.232.0850!

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4838 S. Tri Oak Circle N.E. Wyoming, MN 55092

(763) 434-5769

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October March April 2014 2013