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Whiskeria Spring 2022
Auctions
Never behind the times: Six reasons why The Whisky Shop Auctions is as popular as ever The whisky you have been waiting for is finally released. But before you get the chance to drop into a store or even get online, every bottle has been sold. But that is not the end of a bottle’s story, it is usually just the beginning. Nobody could ever say to have seen it all when it comes to whisky, but our resident Auctions Manager Christoffer Hallstrom must come very close. In his own words, “there are more than just one or two reasons why people buy bottles at Auctions.” Here, Christoffer suggests six reasons why you should use Auctions to buy your spirits.
1. Bottles you won’t find in-store Our stores can only stock so many bottles. And some bottles are not even sold online, never mind in-store. They may be distributed through an exclusive giveaway, sold at one particular event, or are being distributed via ballot. At Auctions, hard-to-locate expressions like this are listed every day. Bimber’s Spirit of the Underground Single Casks were released via an online ballot, making it impossible to purchase directly. However, once the ballot was completed, Auctions came in to save the day. This ‘Victoria Station’ edition hailed from a single cask that yielded only 271 bottles, so without Auctions Bimber fans may have found it particularly difficult to snap up this one.
