Volusia County Fairgrounds Master Plan Research Project by Center for Hydro-generated Urbanism

Volusia County Fairgrounds Volusia County County Fairgrounds Volusia MASTER PLANFairgrounds Proposal Master Planning Research Project MASTER PLAN Proposal First Report Delivery First Report & Case Studies Existing FacilitiesFinal Assessment Existing Facilities Assessment & Case Studies

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May 16th., 2022 th. September 12 , 2022 Gainesville, FL May 16th., 2022 Gainesville, FL Gainesville, FL

Figure 1. Cover Photo

Volusia County Fairgrounds Master Planning Research Project Final Delivery

September 12th., 2022 Gainesville, FL

Table of Contents I. Work Team Members ............................................................................................................................................11 II. Graphic Summary ............................................................................................................................................... 15 A. Master Plan Proposal ............................................................................................................................... 17 B. Proposed Views ....................................................................................................................................... 19 III. Part A - Introduction: The Site ............................................................................................................................ 21 A. Historical Context: Volusia County........................................................................................................... 23 B. The Volusia County Fairgrounds History ................................................................................................. 27 IV. Part B - Site Analysis & Preliminary Studies: Volusia County Fairgrounds ................................................... 33 A. Location ................................................................................................................................................... 35 B. Aerial View ............................................................................................................................................... 37 C. Photographic Documentation .................................................................................................................. 39 D. Site Analysis ............................................................................................................................................ 49 1. Location ...................................................................................................................................... 49 2. Accessibility ................................................................................................................................. 50 3. Site Plan ...................................................................................................................................... 51 4. Sunlight Exposure ....................................................................................................................... 52 5. Non-fair Uses .............................................................................................................................. 53 6. Circulation ................................................................................................................................... 54 7. Property Ownership .................................................................................................................... 55 8. Enhanced Environmental Corridor .............................................................................................. 56 9. Wetlands ..................................................................................................................................... 57 10. Land Use ................................................................................................................................... 58 11. Vegetation Types ....................................................................................................................... 59 12. Fair Use Zones ......................................................................................................................... 60 13. Explored Land Acquisition Sites ................................................................................................ 61 E. Existing Assets: Plans + Information ........................................................................................................ 63 F. Existing Facility Assessment .................................................................................................................... 67 Part V - Convening Opportunities ......................................................................................................................... 73 A. Initial Meeting ........................................................................................................................................... 75 B. Second Meeting ....................................................................................................................................... 85 C. Third Meeting ........................................................................................................................................... 87 D. Emerging Themes for Discussion ............................................................................................................ 91 Part VI - Precedents & Case Studies: Fairgrounds .............................................................................................. 93 A. Regional Research: County Fairs ............................................................................................................ 95 B. Regional Survey: Important State & County Fair in the Country .............................................................. 99

1. Types of Fairs ........................................................................................................................... 100 1.1 State .......................................................................................................................... 100 1.2 County ....................................................................................................................... 100 2. Important States Fairs in the County ......................................................................................... 101 3. The Best 10 State Fairs in the United States ............................................................................. 101 C. Adjacent Regional County Fairs: State of Florida - Dates of Operation ................................................. 103 D. State Fairs & Attractions Precedents ..................................................................................................... 105 1. Clay County Fairgrounds: Clay County ..................................................................................... 107

2. The Great New York State Fair: New York ................................................................................. 111

3. Suwannee County Fair: Suwannee County .............................................................................. 122

4. Columbia County Fair: Columbia County .................................................................................. 124

5. Baker County Fairgrounds: Baker County ................................................................................. 134

6. Northeast Florida Fair: Nassau County ..................................................................................... 147

7. St. Johns County Fairgrounds: St. Johns County ..................................................................... 149

8. Putnam County Fairgrounds: Putnam County ........................................................................... 151

9. Alachua County Fairgrounds: Alachua County .......................................................................... 153

10. Flagler County Fair & Youth: Flagler County ........................................................................... 156

E. State Fairs Master Plan Examples ......................................................................................................... 161

1. Layout Explorations .................................................................................................................. 162

2. Case Study 1: Clay County, FL ................................................................................................. 168

3. Case Study 2: Washington County Master Plan Proposal, Hillsboro, OR ................................. 171

4. Structures Examples to be Explored ......................................................................................... 176

5. Roof Canopies Solutions for the Farm Bureau Building ............................................................ 181

Part VII - Consultant’s Evaluations ....................................................................................................................... 187 A. Introduction by Martha Kohen & Maria Estefania Barrios ...................................................................... 189

1. Sport Complex Exploration ........................................................................................................ 191

B. Stakeholder Institutional Assessments .................................................................................................. 193

1.0 Institutional Assessments of Volusia County Fairgrounds Stakeholders ................................ 197

1.1 Volusia County ........................................................................................................... 197

1.1.1 Volusia County ECHO Program ................................................................. 199

1.2 Volusia County Farm Bureau, Inc. ............................................................................. 201

1.2.1 Volusia County Wednesday Farmer’s Market ........................................... 202

1.3 Volusia County Fair Association, Inc. ......................................................................... 203

1.4 Volusia County Cattlemen’s Association .................................................................... 204

2.0 County Organizational Administrative Structure: Conservation Land ..................................... 205

2.1 Volusia County Conservation Lands .......................................................................... 205

2.2 Brevard County .......................................................................................................... 207

2.3 Flagler County Land Management ............................................................................. 209

3.0 Volusia County Administrative-Related Systems .................................................................... 210

4.0 Farmer’s Market, Fairgrounds Possibilities and Additional Programs that could be Implemented ........................................................................................................................... 211

5.0 Community Outreach Programs / Activities ............................................................................ 213

6.0 Branding .................................................................................................................................. 214

7.0 Summary and Conclusions ..................................................................................................... 216

C. Topography & Drainage Analysis ........................................................................................................... 219 D. Landscape Architecture and Site Planning Perspective & Response ................................................... 223

1.0 Existing Conditions ................................................................................................................. 227

1.1 Summary ................................................................................................................... 227

1.2 General Description ................................................................................................... 227

1.3 Natural Context .......................................................................................................... 227

1.4 User Environment ...................................................................................................... 227

1.5 Site Planning and Circulation Patterns ...................................................................... 227

1.6 Storm Water Management and Site Hydrology ......................................................... 228

1.7 Parking ....................................................................................................................... 228

2.0 Needs and Opportunities ........................................................................................................ 229

2.1 Site Planning, Vehicular Circulation & Parking Design .............................................. 229 2.2 Pedestrian Network Design and Way-finding ............................................................ 229

2.3 Anticipating Growth and Expansion ........................................................................... 230

2.4 Health. Welfare, Safety, and User Experience ............................................................ 231

2.5 Shade and Canopy .................................................................................................... 231

2.6 Stormwater Management and Harvesting Systems Demonstration Models ............. 232

2.7 Outdoor Recreation and Sustainable Development Models ...................................... 232

3.0 Example and Precedents ........................................................................................................ 234

4.0 Conclusions ............................................................................................................................ 244

D. Transportation Challenges ..................................................................................................................... 247

1.0 Relevance / distance to important cities, airports, venues/attractions ..................................... 251

1.1 Annual stats of traffic volume on I-4 and 44 and its influence on the VCF ................. 251

1.2 Comments on potential improvements/accessibility .................................................. 252

E. Economic Opportunities and Assessment ............................................................................................ 257

1.0 Volusia County Fair & Youth Show .......................................................................................... 261

1.1 History ........................................................................................................................ 261

1.2 Fairgrounds ................................................................................................................ 261

1.3 Events ........................................................................................................................ 261

2.0 Parking Monetization based on the current format of the County Fair .................................... 262

2.1 Parking Cost and Revenue ........................................................................................ 262

2.2 Limitations and Suggestions ...................................................................................... 263

3.0 Vacant Land Development ...................................................................................................... 263

Part VIII - Master Plan Concepts: Volusia County Fairgrounds .......................................................................... 267 A. Executive Summary by Martha Kohen & Maria Estefania Barrios ......................................................... 269 B. Concept Considerations ......................................................................................................................... 271 C. Master Plan Definitions .......................................................................................................................... 276 D. Proposed Program Activities .................................................................................................................. 280 Part IX - Infrastructural Recommendations: Volusia County Fairgrounds ........................................................ 289 A. Existing Conditions ................................................................................................................................ 290 B. Existing Ownership ................................................................................................................................ 292 C. Proposed Reconfiguration Areas ........................................................................................................... 294 D. Proposed Access Plan & Traffic ............................................................................................................. 296 E. Proposed Drainage Plan ........................................................................................................................ 298 F. Proposed Emergency Management Plan ............................................................................................... 300 G. Proposed Shuttle Service Plan .............................................................................................................. 302 H. Proposed Lighting Plan .......................................................................................................................... 304 I. Proposed New / Updated Roads ............................................................................................................. 306 J. Proposed New Walkable Perimeter ........................................................................................................ 308 Part X - Deliverables: Areas of Intervention ........................................................................................................ 311 A. Proposed Visions: Master Plan & Renderings ....................................................................................... 313

1. Master Plan Proposal 1 (no additional land acquisition) ........................................................... 314

2. Early Florida Village .................................................................................................................. 316

3. Celebration Plaza ...................................................................................................................... 318

4. Central Lawn ............................................................................................................................. 320

5. West Promenade ...................................................................................................................... 322

6. Open-air Arena & Stage ............................................................................................................ 324

7. Walkable Perimeter ................................................................................................................... 326

8. Volusia Forever Conservation Center ...................................................................................... 328

Part XI - Focused Areas of Intervention: Volusia County Fairgrounds ............................................................ 331 A. Master Plan Proposal 1 - Open-air Arena & Stage ................................................................................ 332 B. Master Plan Proposal 2 - Open-air Arena & Stage ................................................................................ 333

1. Open-air Arena & Stage - Examples ......................................................................................... 334

C. Master Plan Proposal 3 - Open-air Arena .............................................................................................. 336

1. Open-air Arena - Examples ...................................................................................................... 337

D. Master Plan Proposal 1 - Volusia Forever Center ................................................................................. 338 E. Master Plan Proposal 3 - Volusia Forever Center ................................................................................. 339

1. Conservation Center - Examples ............................................................................................... 340

2. Demonstration Gardens - Examples ......................................................................................... 342

3. Exploration Trails - Examples .................................................................................................... 344

F. Master Plan Proposal - Early Florida Village .......................................................................................... 346

1. Early Florida Village - Examples ............................................................................................... 347

G. Master Plan Proposal 1 - Central Lawn ................................................................................................. 350

1. Central Lawn - Examples .......................................................................................................... 351

H. Master Plan Proposals 1 to 5 - Central Avenue ...................................................................................... 352

1. Central Ave. / East & West Promenades - Examples ............................................................... 353

2. Pavers / Rest Areas - Examples ............................................................................................... 354

3. Rain Gardens - Examples ......................................................................................................... 355

4. Celebration Plaza - Examples ................................................................................................... 356

5. New Aesthetics for Existing Buildings - Examples .................................................................... 358

I. Master Plan Proposals 2 to 5 - Solar Parking ......................................................................................... 360

1. Solar Parking - Examples .......................................................................................................... 361

J. Master Plan Proposals 4 & 5 - Sport Complex ....................................................................................... 362

1. Sport Complex - Examples ........................................................................................................ 363

K. Master Plan Proposals 4 & 5 - South Variation ...................................................................................... 364

1. South Variation - Examples ....................................................................................................... 365

L. Master Plan Proposals 1 to 5 - Signage ................................................................................................. 366

1. Signage - Examples .................................................................................................................. 367

M. Master Plan Proposal 1 - Pole Barn ...................................................................................................... 368

1. Pole Barn - Examples ............................................................................................................... 369

N. Master Plan Proposal 1 - Walkable Perimeter ...................................................................................... 370

1. Walkable Perimeter Examples .................................................................................................. 371

Part XII - Additional Master Plan Alternatives: Volusia County Fairgrounds ................................................... 373 A. Master Plan Proposal 2 (no additional land acquisition) ........................................................................ 374 B. Master Plan Proposal 3 (east land acquisition) ..................................................................................... 376 C. Master Plan Proposal 4 (west acquisition) ............................................................................................ 378 D. Master Plan Proposal 5 (east & west land acquisition) ......................................................................... 380 E. Final Remarks ........................................................................................................................................ 383 Part XIII - Additional Information: Provided by VCF ........................................................................................... 385 Annex A: Volusia County Property Boundaries .......................................................................................... 387 Annex B: Fairgrounds Ownership Map ...................................................................................................... 388 Annex C: Current Fairgrounds Master Plan & Layout ................................................................................ 389 Annex D: Volusia County Fairgrounds Local Plan ..................................................................................... 390 Annex E: Letter Outlining Upgrade Requests ............................................................................................ 395 Annex F: Available Property for Sale Information ....................................................................................... 397 Annex G: Kilimanjaro Proposed Development Master Plan ....................................................................... 399 Annex H: Existing Fairgrounds Blueprints .................................................................................................. 400 Annex I: Online Public Survey Results ....................................................................................................... 410 Annex J: Public Comment Cards ............................................................................................................... 442 Annex K: Public Input Maps ....................................................................................................................... 444 Annex L: Summary of Map & Voting Activity from Public Meetings ............................................................ 454 Part XIV - Appendix: Managing Travel for Planned Special Events .................................................................. 457 Part XV - References ............................................................................................................................................. 517 A. Resources .............................................................................................................................................. 518 B. List of Figures ........................................................................................................................................ 520

Figure 2. First Meeting with Stakeholders

I. Work Team Members Bradley Burbaugh, Ph. D. Resource Stewardship Director, UF | IFAS, ECHO Volusia Director Kalan Taylor

Agriculture and Natural Resources Agent II, UF | IFAS

Trish Smith Volusia County Planner III Ronnie Hull Fair Manager Steve Crump Fair Bureau Executive Director Bill Hester Farm Bureau Professor Martha Kohen

Director Center for Hydro-generated Urbanism University of Florida, DCP, School of Architecture mkohen@ufl.edu Figure 3. First Meeting with Stakeholders

Nancy Clark Assoc. Prof., Director Center for Hydro-generated Urbanism University of Florida, DCP, School of Architecture Ruth Steiner Kevin Thompson Prof. + Director Assoc. Prof. Center for Health + the Built Environment, UF Dept. of Landscape Architecture, UF Abhinav Alakshendra Asst. Prof. + Director Center for International Design + Planning, UF

Dr. Helen Baca Miller Consultant, UF | CHU Government & Urban Affairs

Maria Estefania Barrios UF | CHU Research Associate M. Arch + M. Building Construction mebs477@gmail.com

Christian Calle Figueroa UF | CHU Research Associate Architect, MAS UD ETH, DAS ETH SP

II. Graphic Summary

A. Master Plan Proposal 1

Selected Comprehensive Option 5 - east land acquisition List of Interventions

Proposal 1 - east land acquisition

1. Volusia Forever Conservation Center

Proposes the development of the scope of work with the acquisition of the east parcels to develop the Volusia Forever Conservation Trails as a destination habitat for locals and visitors. This plan includes:

2. Additional Parking 3. Ag. Education & Youth Livestock Barn 4. Shuttle Service Drop-off / Pick-up 5. Conservation Trails 6. Chapel 7. 3-lane, tree lined street w/sidewalk & decorative lighting on both sides 8. EFV Plaza 9. EFV Demonstration Shops 10. EFV Reception Hall 11. Celebration Plaza 12. Outdoor Stage 13. Open Air Arena 14. Improved / New Rain Gardens 15. Improved Parking Signage 16. New Entrance Signage 17. Rest Areas 18. Central Lawn 19. Grass Seating 20. Demonstration Gardens 21. West Entrance 22. South Entrance 23. Paved, lit path/sidewalk to connect with sidewalk on SR44 24. Public Safety (i.e., future fire dept.) 25. Paved Access Road 26. Roundabout 27. East Promenade 28. West Promenade

- the Volusia Forever Conservation Center which will be located adjacent to the existing IFAS offices sharing and expanding the existing demonstration gardens - a new Outdoor Stage & Open Air Arena envisioned with movable bleachers to accommodate multiple functions and events, as well as emergency situations - a Central Lawn that provides 2 shaded promenades for patrons from each existing entry point across the site while intersecting into the Celebration Plaza which provides a tensile canopy for additional exhibitions and seating areas - shaded Rest Areas located alongside the Central Lawn within the rain gardens - the Early Florida Village located by the west entrance providing a small chapel, demonstration shops and a reception hall for weddings and multiple events - a proposed pole barn and additional parking on the west area - a proposed Public Safety building located on the east parcels - a shuttle area

Figure 4.

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For Master Plan development explanation, please go to Part VIII.

0’ 20’ 40’

60’

80’

100’

24 20

2 5

17 17 17

7 4 6

17 9

Volusia County will take stewardship in the devel19 15 15 Preservation opment of the Wildlife Corridor Center 12 15 as the unifying hub that will gather all the informa2 tion available for locals and visitors as a main touristic attraction that will aid in the propagation and 13 protections of these conservation lands. 15

22 15

15 14

15 15

Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

B. Proposed Views

Figure 5. Early Florida Village

Figure 6. Open-Air Arena and Outdoor Stage

Figure 7. Celebration Plaza

Figure 8. Central Lawn

Figure 9. West Promenade

Figure 10. New 3-lane road and Walkable Perimeter

Figure 11. Volusia Forever Conservation Center

Part A

Introduction The Site

A. Historical Context Volusia County

Volusia County is located in the east-central part of the U.S. state of Florida, stretching between the St. Johns River and the Atlantic Ocean. As of the 2020 census, the county was home to 553,543 people, an increase of 11.9% from the 2010 census. It was founded on December 29th, 1854, from part of Orange County, and was named for the community of Volusia, located in northwestern Volusia County. Its first county seat was Enterprise. Since 1887, its county seat has been DeLand.

Is part of the Deltona–Daytona Beach–Ormond Beach metropolitan statistical area, as well as part of the larger Orlando–Deltona–Daytona Beach Combined statistical area. Was named after its largest community, Volusia, when the Florida Legislature created it by dividing Orange County on December 29th, 1854. At the time, Volusia County had about 600 residents.

The origins of the word “Volusia” are unclear, though several theories exist: The name came from a word meaning “Land of the Euchee”, from the Euchee Indians who migrated into the area after the Timucua Indian cultures declined in the early 1700s. The Euchees (or Uchees) lived in the area of Spring Gardens, about 10 miles south of Volusia. The second theory says it was named after a British settler named Voluz, who owned a plantation located on the St. Johns River in the late 1700s. Another one refers that the name originated from the Veluche, the surname of a French or Belgian owner of the trading post in Volusia. According to some, this was during the British regime, and according to others, it was around 1818. Over time, the name Veluche became anglicized to Volusia. Some says that the town was established by and named for Jere Volusia. And finally, the settlement was named by the Spanish after the celebrated Roman jurist Volusio, who wrote 30 books and tutored Marcus Aurelius, the Roman emperor and philosopher.

The land area of present-day Volusia County was long inhabited by the indigenous Timucua and Mayaca peoples. Neither historic group exists today as distinct ethnic tribes, having been decimated by disease and war in the decades after contact with European traders and settlers. The large shell middens at Tomoka State Park and other evidence of their historic habitation can still be seen in various areas of Volusia County. During the British occupation of Florida, a colony known as New Smyrna was started in southeast Volusia County by Andrew Turnbull. This colony was connected to St. Augustine, the capital of East Florida, via the Kings Road. After the failure of the colony the settlers, many of whom were ethnic Menorcan and Greek, traveled the 70 mi (110 km) to move to St. Augustine. The Seminole Indians, descendants of the Creek tribe of Alabama and Georgia who resisted forced relocation to Indian Territory, also camped in various parts of Volusia County. During the Second Seminole War (1836–1842), the Seminole burned a large sugar plantation in what is today the city of Daytona Beach. On the east shore of the St. Johns River in Volusia, in present-day DeBary, General Winfield Scott established a fort/depot in 1836 named Fort Florida. 23

According to the U.S. Census Bureau, the county has a total area of 1,432 square miles (3,710 km2), of which 1,101 square miles (2,850 km2) are land and 331 square miles (860 km2) (23.1%) are covered by water. Volusia County is bordered on the west by the St. Johns River and Lake Monroe, and by the Atlantic Ocean to the east. Roughly the size of Rhode Island, Volusia is situated 50 mi (80 km) northeast of Orlando, 60 mi (97 km) north of the Kennedy Space Center, and 89 mi (143 km) south of Jacksonville. The Volusia County government divides the county into three regions. East Volusia, also known as the greater Daytona Beach area, or the Halifax area (named for the Halifax River that runs through the area), includes the cities of Daytona Beach, Daytona Beach Shores, Holly Hill, Ormond Beach, Ponce Inlet, Port Orange, and South Daytona; and the surrounding unincorporated areas close to these cities. Southeast Volusia, also known as the greater New Smyrna Beach area, includes the cities of New Smyrna Beach, Edgewater, and Oak Hill; also the unincorporated areas close to these cities. West Volusia, also called St. Johns River country (named for the St. Johns River, which lies nearby), includes the cities of Barberville, DeBary, DeLand, DeLeon Springs, Deltona, Glenwood, Enterprise, Lake Helen, Orange City, Pierson, and Seville, and the surrounding unincorporated areas close to these cities. Deltona is the largest city in Volusia County.

As of the census of 2000, 443,343 people, 184,723 households, and 120,069 families were residing in the county. The population density was 402 people per square mile (155/km2). The 211,938 housing units averaged 192 per square mile (74/km2). The racial makeup of the county was 86.11% White, 9.29% African American, 0.31% Native American, 1.00% Asian, 1.86% from other races, and 1.43% from two or more races. About 6.57% of the population were Hispanic or Latino of any race; ancestry was 13.7% German, 11.5% Irish, 11.2% English, 10.7% American, and 8.7% Italian ancestry.

Of the 184,723 households, 24.10% had children under the age of 18 living with them, 50.40% were married couples living together, 10.90% had a female householder with no husband present, and 35.00% were not families. About 27.90% of all households were made up of individuals, and 13.60% had someone living alone who was 65 years of age or older. The average household size was 2.32, and the average family size was 2.82. In the county, the age distribution was 20.30% under 18, 8.20% from 18 to 24, 25.30% from 25 to 44, 24.20% from 45 to 64, and 22.10% at 65 or older. The median age was 42 years. For every 100 females, there were 94.50 males. For every 100 females age 18 and over, there were 91.80 males.

The median income for a household in the county was $35,219, and for a family was $41,767. Males had a median income of $30,573 versus $22,471 for females. The per capita income for the county was $19,664. About 7.90% of families and 11.60% of the population were below the poverty line, including 16.30% of those under age 18 and 7.10% of those age 65 or over. The overall gross metro product (GMP) for Volusia County economy increased from $12.98 billion in 2005 to $13.69 billion in 2006; a $709.9 million increase. The GMP 24

is an annual measurement of the total economic output and sales of goods and services provided within the metropolitan statistical area that comprises all of Volusia County and its 16 cities. A GMP of $13.69 billion represents a significant circulation of new capital resources in an economy populated by just over 500,000 residents.

Local consumer confidence and a continued immigration of an estimated 28,800 new residents, new capital investments for new construction exceeding $1.11 billion, and the steady growth of professional and healthcare services continued to drive much of the county’s economic viability. Volusia County’s manufacturing sector maintained a steady and stable position within the local economy contrary to the declining trends being experienced elsewhere within Florida. The overall number of manufacturers present within the county increased to over 430 in 2006 and accounted for a large portion of the county’s GMP. Manufacturing maintains one of the highest of all average wage levels within the county and generates a higher rate of circulation of economic impact than any other business sector that comprises the local economy. Volusia County’s manufacturing sector generated an average annual wage of $37,632 in 2006, well above the county’s average annual wage of $32,200 for all workers. (Wikipedia)

B. The Volusia County Fairgrounds History

Figure 12. The Original Volusia County Fairgrounds in 1923

A Century of West Volusia County, Dreggors & Hess and a few other pictures in the Conrad Museum are all that is known of the original design and construction of an elaborate complex for the Volusia County Fair Association, Inc. by architect Wm. J. Carpenter in 1923.

The original Volusia County Fair Grounds, located near the railroad tracks west of DeLand, was carved out of a forest in the early 1920s at a cost of nearly $40,000. Designed by William J. Carpenter, a local architect, the elaborate entrance to the fair grounds was built in 1923. The unique structure, displaying stylish Beaux Arts influences, belied the relatively simple vernacular buildings within the fair grounds. Although several of the original buildings in the fair grounds remain standing, the entrance gate deteriorated and was demolished.

The Board of Directors of the Volusia County Fair Association, Inc. planned an impressive facility to be located directly across from the DeLand Junction railroad station on the Atlantic Coast Line main north-south line so it would be visible to thousands of railroad passengers during the course of a year, and perhaps entice some of them to plan a layover in DeLand on their next journey. The exhibition buildings would necessarily be barnlike structures, but it was felt that they deserved a grand entrance that would attract nationwide attention. (Newcomers will note that the selected site was on West New York Avenue, the opposite side of DeLand from the present Fairgrounds, located on State Highway 44, near I95.) 27

Figure 13. Aerial View of the Fairgrounds, 1968

DeLand architect Wm. J. Carpenter was commissioned to design the facility, probably because he was already well known to Mr. Brown and the other members of the Board through his work for the Volusia County School Board Trustees, as well as the recent design of the Putnam Hotel. There is no record of why the Beaux Arts design was chosen for the Grand Entrance, but the architect rose to the occasion and designed an eye catching edifice. It is believed that at the dedication ceremony shown above Mr. Carpenter was photographed proudly standing in front of his work, in the company of local officials. He would be the tall person sixth from the right wearing a hat and his trademark brown English worsted wool suit. The lad to his left may be one of his sixteen year old twin sons, Clarence or Richard.

The fair became an annual event with the largest poultry show in the southeast. All the towns in this county were agriculturally oriented and each community placed an agricultural exhibit in the fair. The grounds became the site of many fairs, exhibitions, automobile and horse races, and other community activities in the predominantly rural farming area of Central Florida. During WWII the exhibition buildings were used for the assembly of gliders prior to their being shipped to other locations for use in carrying soldiers and supplies to troops in the field, principally the European theater. The fairgrounds had eight large exhibit buildings. In addition, there was a large covered grandstand with a half-mile dirt track for auto racing. Today the sheriff department utilizes most of this space for a driver-training course

The ornate entrance was demolished long ago, and all that remains on the site are some of the original timber and sheet metal exhibition barns. The property is still in use as the winter quarters of the Clyde Beatty Circus, having been sold to that company in 1947. When leaving from the Deland railroad station on his reported trip to the north in 1926, the architect would have been able to look at his work across the railroad tracks, and be proud of its contribution to his adopted community. But he probably did not realize at the time that he might be viewing it for the last time as a successful architect because of the coming “bust”. Eighty years later, NorthSouth passengers on the Amtrak train may note the quaintness of the DeLand Station, but there is little to let them know how close they are to this historical site, or the part it has played in the development of this area. (Carpenter)

In 1939, the United States was attempting to stay out of what was to become World War II, but wanted to help our allies in Europe. Women began sewing and knitting articles of clothing, linen, bedding, etc., and families began planting victory gardens to allow more food to be shipped to Europe. At this time, it was considered very unpatriotic to spend money or energy on a fair, which resulted in the transformation of the fairgrounds into an industrial site. This continued until the end of the war. By that time, most of the board of directors had either passed away or moved out the area. Mr. Earl Brown had become head of the state Chamber of Commerce and traveled all over the world promoting the state of Florida.

In 1955, Lee Maxwell, who was to become fair manager, paid a visit to the county agricultural agent, T.R. Townsend, and inquired if he would like to help revive the Volusia County Fair. Mr. Townsend replied he would help all he could, and brought up that a new board of directors would have to be appointed. The property known as the fairgrounds had reverted back to the Volusia County government and the grounds and buildings had been sold to the Clyde Beatty-Cole Brothers Circus. The circus allowed the Fair Association, at no charge, to hold the fair on the circus property in 1955-56. Then in 1957, they decided to rent the property for a very high price, causing the Fair Association to relocate the fair to the National Guard Armory and surrounding property form 1957-58. Within two years, the fair outgrew the Armory and was relocated to the area surrounding the old Navy Hospital at the DeLand Airport in 1959. This is approximately where Mrs. Fair’s Fine Foods is now located. The Fair Association was given permission by the city of DeLand to utilize the large hospital building, which had to be transformed into an exhibit building. The fair spent money to remove partitions between the rooms and hallways, in addition the electrical wiring had to be redone to provide exhibit space. The hard work and expense paid off, for that year the fair was the most successful one held. This allowed all debts for the work performed to be paid in full and there was even money left.

Soon afterwards, the Fair Association learned they did not have a contract with the city for any future use of this building, which they had renovated, and discovered it had been rented to a furniture dealer. Once again, the fair did not have a home, so from 1960-1965 the annual Volusia County Fair was not held. In 1966, under the leadership of Bill Hester, chairman of the DeLand Chamber of Commerce Agricultural Committee, a plan was formed to acquire land for an agricultural center and fairgrounds in Volusia County. The existing board of directors of the Fair Association supported this idea and decided to hold the fair again that year. They also changed the name to the Volusia County Fair & Youth Show and appointed Hurbert Talton as manager. The fair was held in 1966 & 1967 in tents, no buildings, on the site where the DeLand YMCA is now located.

Through Mr. Hester’s leadership, a private individual donated 20 acres of land east of I-4 on Highway 44, to build the agricultural center and provide a permanent location for the fairgrounds. In 1968, the first fair was held at the present location, and for two years it was held in tents. In 1969, Betty Nielsen (who later became Betty Dittman) was appointed fair manager, to replace Mr. Talton who had become ill and could no longer manage the fair. The county built the Commercial and Educational Buildings in 1970-71. Mrs. Dittman remained as manager until her resignation in 1980, and T.R. Townsend was appointed manager. Mr. Townsend saw the need for additional property to be used for parking lots, which the Fair Association purchased. Mr. Townsend retired in 1990, at which time David Viers was appointed manager. Through the efforts of many, the fair has grown to be one of the best county fairs in the state of Florida.

In 1994, through the efforts of the Agri-Business Inter-Relationship Committee, a proposal was made to the Volusia County council for major improvements to the fairgrounds. This was the first unanimous vote in the history of the council and construction began after the 1997 fair with a completion date of Oct. 2, 1998. This

project included several new buildings and landscaping. The total investment for the improvements was just under $8 million. This major construction project is something all of Volusia County may be proud of. The economical impact of these improvements should be felt throughout the county as it provides another place to hold special events for residents of the area.

The fair has become a showcase for the youth of Volusia County. We know that self-esteem is important to every child. The feeling, which arises from accomplishing something and being rewarded for that accomplishment, is very satisfying. Hundreds of youths leave the fair every year “a winner.” The participation of the area youth will always be the most important part of our fair. Today the Volusia County Fair and Youth Show is considered to be on the most successful, most educational, and most fun fair for all ages. Throughout the years, the enthusiasm and determination of its early founders has been endorsed by Volusia County with more than 10,000 youths having been involved in at least one of the many aspects of the fair.

Volusia County is rapidly growing and with the influx of new people there is a challenge for the Fair Association to make the fair bigger and better each year. The Fair takes place the first week of November each year. The event features agricultural and livestock exhibits, music concerts and live entertainment, a midway of rides and games, and plenty of fair foods. The fairgrounds also hosts a weekly farmers market and special festivals, trade shows and concerts throughout the year. (AARP)

The fairgrounds features ample space for large conventions, trade shows, concerts and festivals. (Volusia) 22,400 sq. ft. Tommy Lawrence Arena holds 1,500 classroom style, 3,000 theater, 2,000 banquet. 10,000 sq. ft. Townsend Pavilion holds 500 classroom style, 700 theater, 500 banquet. 8,100 sq. ft. Talton Building holds 200 classroom style, 300 theater, 150 banquet. 6,000 free parking spaces and on-site catering available.

Part B

Site Analysis & Preliminary Studies Volusia County Fairgrounds

A. Location Regional

Figure 14. Volusia County

Figure 15. Volusia County Boundaries

Figure 16. Important City Centers

Figure 17. Access Routes

B. Aerial Image Aerial Image Local Local

Figure 6

Figure 718. The Fairgrounds today, 2022

37 17

C. Photographic Documentation Photographic Documentation th Site 1515th, , 20222022 SiteVisit VisitApril April

Figure 19,20 & 21. Teaching Gardens

Figure 22. Bill Hester Exhibit Hall

Figure 23. Bill Hester Exhibit Hall - Interiors

Figure 24. Bill Hester Exhibit Hall - Interiors

Figure 25. Daugharty

41 29

Figure 26, 27, 28, 29 & 30. Working Model R & r Display - Interiors

Figure 31 & 32. Midway

Figure 33 & 34. Working Model R & R Display

31 43

Figure 35. Antique Gas Station & Blacksmith

Figure 36. West Gate

Figure 37. Tommy Lawrence Arena - Front View

Figure 38. Tommy Lawrence Arena - Interiors

Figure 39. Tommy Lawrence Arena

Figure 40. Surety Bank Townsend Livestock Pavilion - Front View

Figure 41. Surety Bank Townsend Livestock Pavilion - Interiors

Figure 42. Surety Bank Townsend Livestock Pavilion - Interiors

Figure 43. Surety Bank Townsend Livestock Pavilion - Back View

Figure 44. FPU Outdoor Stage / Central Plaza

Figure 45. View from Central Plaza into South Gate

Figure 46. Farm Bureau Building

Figure 47. Parking Areas

Figure 48. South Gate

Site Analysis Location D. Site Analysis 1. Location

PUTNAM COUNTY

MARION COUNTY

FLAGLER COUNTY

LAKE COUNTY

VOLUSIA COUNTY FAIRGORUNDS

SEMINOLE COUNTY

BREVARD COUNTY

Figure 49.

39 49

Accessibility

2. Accessibility

68711 inhab.

27min.

33620 inhab.

27207 inhab.

11min. VOLUSIA COUNTY FAIRGROUNDS 2787 inhab.

15min. 12232 inhab.

13min. 91847 inhab. 17

Figure 50.

40 50

6min.

23min.

Site Plan

3. Site Plan

Figure 51.

41 51

Sunlight 4. SunlightExposure Exposure

Figure 52.

Non-Fair 5. Non-fairUse UsesZones

Multifunctional Facility Multifunctional Facility

Figure 53.

43 53

Circulation 6. Circulation 4

Interstate 4

E. New York Ave. Main access motorized vehicles

access west

access east

40%

20% Main exit motorized vehicles

access south

40% Pedestrian Circulation Hierarchy access south

40%

Pedestrian Flow Motorized Vehicles Service, Delivery Parking RV Parking

Figure 54.

44 54

I-4

Property 7. PropertyOwnership Ownership

Volusia County Fairgrounds Property

I-4

Volusia County Fairgrounds Property

SR 44 (N

EW YORK

AV E)

Property Owner Property Owner

COUNTY VOLUSIA (23.09 acres) COUNTY OF OF VOLUSIA (23.09 acres) VOLUSIA COUNTY CATTLEMENS ASSN (9.28 acres) (9.28 acres) VOLUSIA COUNTY CATTLEMENS ASSN VOLUSIA COUNTY FAIR ASSOC INC (72.96 acres)

VOLUSIA COUNTY FAIR ASSOC INC (72.96 acres) VOLUSIA COUNTY FARM BUREAU (5.84 acres) VOLUSIA COUNTY FARM BUREAU (5.84 acres) Figure 55.

45 55

Enhanced Corridor 8. EnhancedEnvironmental Environmental Corridor

Tiger Bay State Forest

Longleaf Life Preserve

Volusia County Fairgrounds

Deep Creek Preserve

Conservation land Consevation corridor Overlap conservation land and corridor areas Potential Environmental Corridor

Figure 56.

Palm Bluff Conservation Area

Wetlands 9. Wetlands

Intervention perimeter parcel structure

Wetlands Freshwater Emergent Wetland Freshwater Forested/Shrub Wetland FreshwaterPond Pond Retention

Figure 57.

10. Land Use Land Use

Intervention perimeter parcel structure

Land use Cropland and Pastureland Industrial Institutional Mixed Rangeland Open Land Reservoirs Residential Low Density Shrub and Brushland Transportation Tree Crops Tree Plantations Upland Coniferous Forests Upland Mixed Forests Utilities Vegetated Non-Forested Wetlands Wetland Coniferous Forests Wetland Forested Mixed Wetland Hardwood Forests

Figure 58.

Vegetation Types 11. Vegetation Types

Intervention perimeter parcel structure

Vegetation Baygall Cypress Extractive Freshwater Forested Wetlands Improved Pasture Mesic Flatwoods Mixed Hardwood-Coniferous Rural Prairies and Bogs Tree Plantations Wet Flatwoods

Figure 59.

Fair Use Zones

12.Fair Use Zones 4

Interstate 4

E. New York Ave.

The Midway Entertainment / Auctions Livestock Small animals Blacksmith Historical / Educational Small Vendors Exhibitions / Education Parking

Figure 60.

50 60

Explored Land Acquisition Sites 13.Explored Land Acquisition Sites

Explored Land Aquisition

Explored Site for Additional Facilities

Figure 61.

51 61

Existing Assets E. Existing Assets Plans + Information Plans + Information

TOMMY LAWRENCE ARENA

Figure 62.

Indoor 22,954 sq. ft of flexible space 140’ x 160’ concrete floor 24’ high at edge - 34’ high in center 3,000 seating capacity 12’ x 14’ loading doors (2) A/C & Heat Electric Distribution Boxes Public Address system - additional fee

6353

Figure 63.

TOWNSEND PAVILION TOWNSEND SHOW ARENA

Indoor 10,000 sq. ft of flexible space 100’ x 100’ concrete floor 20’ high at edge - 48’ high in center 1,300 seating capacity 12’ x 14’ loading doors (2) Electrical Distribution Boxes Public Address System (additional fee) Air Conditioned & Heated Restrooms

64 54

TOWNSEND EXHIBIT ARENA Indoor 18,270 sq. ft of flexible space 126’ x 145’ concrete floor 12’ high at edge - 16’ high in center 12’ x 14’ loading doors (2) Water Outlets Public address system - additional fee Climate Controlled w/20 Ceiling Fans Restrooms Livestock wash racks

Figure 64.

TALTON EXHIBIT HALL

Indoor 8,100 sq. ft of flexible Exhibition space 90’ x 90’ concrete floor 20’ high at edge - 28’ high in center 12’ x 14’ loading door 450 Seating Capacity Air Conditioned

TALTON MEETING ROOMS

Indoor LEASE SPACE 1 and LEASE SPACE 2 are available to lease as well For more information, please see Annex H

Additional Rental Information

RENTAL DAY IS FROM 8:00 AM TO 12:00 MIDNIGHT. EARLY/LATE HOURS ARE CHARGED AT $100.00/HOUR FOR ANY POTION OF AN HOUR USED AND MUST BE SCHEDULED IN ADVANCE. NO EVENT WILL LAST PAST MIDNIGHT. Set up/tear down days are charged at 1/2 the rental rate. Clean up and Security are additional costs. Electric will be charged according to usage - meters will be read before and after the event. All Concessions will be managed through the Volusia County Fair Association @ 386-734-9515. RV HOOKUPS Overnight Camping - RV Area 97 Full hookups w/50 Amp service, water, dump, restrooms, and shower facility. MISCELLANEOUS RATES AND INFORMATION Ask us for a FLAT FEE QUOTE for your WEDDING RECEPTION Wedding Receptions: You are allowed to use your own caterer, plenty of free parking. Special Needs / Equipment 72 Cattle Tie-Ups Pipe & Drape for booth 8’ X 10’ (Teal/White) 200 portable livestock pens 4’ x 4’ x 38” convertible Stage sections 8’ x 12’ includes bridging 2-1200 kw spotlights not including operator hours Wireless microphones per event In-house PA system 8 channel (includes CD & Cassette Player) Tables (2 1/2’ x 8’) Chairs Staffing available For pricing contact (386)-734-9515

F. Existing Facilities Assessment The Research team (UF | CHU and Fairground stakeholders) toured the facilities on April 15th 2022, to observed the existing fairgrounds complex, document the existing conditions of the facilities, including the grounds and parking areas, the buildings, circulation and public space provision, and the infrastructural and landscape aspects. It was a very instructive visit, as the team was able to bring to the general attention not only the real conditions on the grounds, but also the qualified assessment of the partners and stakeholders. 1. Overall appearance and conditions of site, buildings, and grounds a. Adequacy of existing spaces for Fair and other public event functions - The conditions of the site are good but given the excellent location and its potential for improvement, the site offers great promise to achieve a much higher performance in activities and appearance. - The condition of the existing buildings is excellent, denoting very careful maintenance of the well equipped interior spaces. except for the Farm Bureau Building, which requires a new roof due to leaking issues. The existing facilities can host the fair and other activities that are historically developed in the grounds. (Fairs, Farmers market etc.) - New activities that have been performed in the last five years though, require the addition of new venues to adequately provide the space for their execution. These would include, among others, the ONE HEALTH outlook towards the pandemic conditions and provisions site, the energy conservation and generation new standards, the Risk Mitigation and Sustainability education, Water conservation and management, the Conservation and enjoyment of Ecologically Significant tracts in the County and adjoining counties. b. Conditions of existing space relative to competitors. - We refer as competition, other Fairgrounds in the vicinity, being them, state or County operated. It is important to note the superior provision of enclosed serviced space of the Volusia Fair grounds in comparison with others fairs. The acreage of the VCF is superior to most and aiming at a higher role given the location (Population and accessibility, as well as co-adjutant attractions), it would be desirable to enlarge the grounds, acquiring adjoining parcels. See Annex A for Volusia County Property Boundaries See Annex B for Fairgrounds Ownership Map 67

2. Adequacy and conditions of existing site amenities: Paving, walkways, landscape and signage, parking provisions, lighting and drainage conditions. a. Paving of existing roads is fair at this point, but more paving would be indicated with the provision of additional buildings. b.There are no Existing walkways in the core area, with severely lack on shading, lighting and urban equipment provisions for the existing activities c. Landscape evaluation reveals the need of an overall landscape design to provide the Fair Grounds Campus with the creation of an attractive Park atmosphere, with the planting of a significant number of trees providing shade, color andaroma, as well as the enlargement of the water bodies to host didactic ecosystems, uniting the overall complex with the natural vegetation surrounding the area. d. Signage. The existing signage is technologically obsolete as well as insufficient for the current and future needs. e. Parking. In a first appraisal, the parking provisions are sufficient, they are free to users, on a first come first served basis. Alternative systems could be explored regarding the establishment of “premium parking”, enlarging hook ups options, and subdividing the sections according to the events requirements. Other discussions could suggest the establishment of shared transportation provisions from outside the fairgrounds. f. External lighting is insufficient and inadequate to satisfy the needs of the both the early activities of the Farmers Market and the late activities of Fairs and entertainment. g. Drainage. With the modified rain patterns (stronger concentrated rain events) predicted tendencies, a very serious drainage study should adapt the grounds for flooding resiliency. The difficulties have already been felt strongly enough to demand attention. 3. Adequacy of access points and traffic circulation a. Access points. The site has three entry points or exits, and the study can generate a simulation of alternatives to optimize the entry/exit sequence, to be submitted for evaluation. The current situation allows the exploration of possibilities. The capacity of the internal roads, could not accommodate through traffic for the use as access to adjoint external developments.

b. Interconnection with existing roads. The site is located adjacent to a strategically important highway node between I4 and SR 44. The interconnection can be improved but it is functional at the time. 4. Adequacy for use for future emergencies. The Fairgrounds installations were used during the pandemic 2020-2022 as staging for vaccination grounds, given the high accessibility of the site, and its idle capacity during non-events weeks. This very important and strategic use at County, and even Regional level, could be enhanced by the provision of an open-air arena, covered and vehicle accessible. The Master Plan could explore alternatives for its location. 5. Potential for Facility improvement and expansion The Fair Grounds is close to 100 years old (1925) and the Farmers Market close to 50 years old (1973). These anniversaries, and the Community Pride in them should be Celebrated with the inauguration of stages of the improvement plan. The Research team is exploring the potential for improvement through implementation of infrastructure, landscape and buildings to the existing facilities, and possible annexation of adjoining parcels to protect the integrity of the Agricultural and recreation provisions. The team places a very high value to the philosophical intent of the stakeholders in the promotion and development of the Agricultural culture, values and practices, expanded in the concepts of the XXI century to incorporate Education, Sustainability, Resiliency, Ecological conservation, and Human development. In the Wildlife territory integrity, we explore the possibility of Volusia performing a leadership role being central in the whole wildlife corridor, the leadership role includes an interpreting station within the fairgrounds coordinating unit for human activities within those areas. In this sense the team would like to propose alternatives in the creation of Educational and demonstration facilities in the fields of Energy generation and self-sufficiency, Water cycle conservation, Risk Mitigation on Climatic Events, Volusia County Ecosystems and Protected areas Interpretive Center (wildlife corridors), to be added to the important work of IFAS in the adaptation of cultivation to changing conditions, the expanded reach to vulnerable populations of the benefits of the Farmers Market, the Celebration of the rural traditions with an expansion of an Early Florida Historical Village while providing the best possible park land setting for social gatherings.

The Research Team is seeking to coordinate a cohesive public vision for the future with the stakeholders and the constituency, that will guide the Master Plan directives towards a very meaningful contribution to the future of Volusia County through its Fairground asset and key Stakeholders. See annex D for the Volusia County Fairgrounds Local Plan (existing legislation) See Annex F for Available Property for Sale Information See Annex G for Kilimanjaro Proposed Development Master Plan 6. Available cartography, statistics, and maps

Figure 65.

Figure 66 to 71. Visit to the Fairgrounds

Part V

Convening Opportunities Volusia and CHU | UF Teams

Figure 72 & 73. Initial Meeting Discussions with Stakeholders

A. Initial Meeting April 15th, 2022 VISIT REPORT Project: Date: Present:

Volusia County Fairgrounds 21st March 2022 Bradley Burbaugh, PhD Resource Stewardship Director, UF|IFAS, ECHO Volusia Director Kalan Taylor, Agriculture and Natural Resources Agent II, UF|IFAS Trish Smith, Volusia County Planner III Ronnie Hull, Fair Manager Steve Crump, Farm Bureau Executive Director Bill Hester, Farm Bureau Prof. Martha Kohen, Director UF|CHU Maria Estefania Barrios, Research Assoc. UF|CHU

RE: Minutes from Initial Meeting / Martha Kohen (PI) and Maria Barrios (RA) _____________________________________________________________________________________ An in-person meeting was held to visit and discuss the possibilities for the site of the Volusia County Fairgrounds. Martha Kohen and Maria Barrios traveled by car for the meeting. The visit started at 9.30am with an appreciation of the excellent teaching Gardens, led by Brad Burbaugh, Trish and Kalan Taylor. The importance of agricultural education for children and youth was highlighted. The group then convened in the Auditorium and received the other participants, highlighting the presence of Bill Hester, legendary promoter in the area. The discussion was centered about each institutional representative manifesting the history, challenges, possibilities, visions, and aspirations for the future of the site. At 11.00am, the group toured the site, external and internal appreciations, parking areas, exhibition halls, arena, historical pavilion, West and South Entrance gates. A description of the buildings and grounds will be provided with our first report. The various buildings, spaces and surrounding areas were documented photographically. At 12.45pm the group reconvened in the Auditorium for lunch, offered by Bradley Burbough and staff. Finally, we formally evaluated the visit outcomes and future steps for the various participants, that will be detailed later in the report.

Take away from the presentations and visit The Stakeholders Three of the Stake holders were present at the meeting, The Volusia County, the Fairgrounds Association, and the Farm Bureau. The Cattlemen Association was not represented, but the important takeaway is that the four stakeholders are in harmony and share goals for the development of the property’s future. The Volusia County and its ECHO program, together with the IFAS extension office housed in the premises, will play an important role in the environmental, agricultural, and cultural aspects of the project. The Farm Bureau with its double role of Insurance and Consultancy, have a very strong presence through the Weekly Farmers Market that is called to enlarge its social reach. The Fairground Association understands its role in the region as an expanding cultural service, specially after the pandemic experience, as well as the emergency management and response performances, The Cattlemen Association is a powerful Statewide institution with strong political links. The current planning considers Commercial uses in the site, due to its strategic I4 proximity, but a main concern of the group is to avoid that development and increase the support for the population and the agricultural world, as well as the protection of environmental assets. The enlargement of the current area through the acquisition of adjoining forested properties (East and West) is under consideration. Buildings and infrastructure The buildings visited are in excellent maintenance form, and apt to sustain the current and future activities. The exception is the Farm Bureau building that requires a roof solution. Three new building interventions were mentioned: an open air covered shed that will allow car circulation inside (Testing, Vaccines ), an open air auditorium for musical festivals, and “ village historical buildings” to complete a historical tourism experience. If the site will house a role of stewardship and slow tourism promotion, (A gateway to the conservation areas) it would be desirable to develop a specific facility. The grounds lack an attractive signage system, and an overall image identity that is perceived as an important requirement for the future. The grounds luminous provision is decidedly insufficient and should be upgraded, especially for the early morning set up of the markets and Fairs. Solar energy options to be considered for self-sufficiency, inclusive of shaded parking by solar panels. The road system and parking lots are able to be reorganized for a more efficient entry and exit fluidity, prioritizing the two lanes of the main entrance for incoming visitors, with the option of adding an additional late, and channeling exit through the two existing internal roads towards Prevatt avenue. Parking is apparently sufficient now, but two improvements would be useful: extra RV hookups, priority paid parking section, but retaining all the rest of the parking free of charges. The pedestrian experience is unprotected from direct sun exposure and rain. In general terms, the facility lacks adequate botanical shading for the itineraries. The grounds are linked to the city sewage system. 76

The outstanding problem to be addressed is the drainage of the grounds, with insufficient retaining ponds and frequently obstructed connector to the County System. With our projections of increased rain intensity, this is a priority for the operational level. The adjacent parcels that are considered for acquisition are heavily wooded, but swampy. It would be desirable to allow its curated vegetation, linked as well to the creation of internal shaded landscapes and a self-guided visitor’s center. Main Themes initial record 1. Secure the territorial integrity, through modified land use actions, acquisition of neighboring parcels. 2. Recondition the grounds, through adequate drainage, lighting, hookups, shading landscaping,renewable energy generation and addressing buildings deficiencies. 3. Realign focus, to build on the existing activities, but incorporating the stewardship of the Volusia County conservation lands assets, and associating with Seminole, Brevard, Orange, Osceola and Flagler to promote a Compact for the protection of the natural areas between the coastal and central settlements. 4. Develop new venues, historic village, open air Covered Arena, Stewardship Center, resiliency demonstration facility, eco-system interactive and interpretive center 5. Promote education, especially informal and early agricultural education intensifying the use of existing facilities. 6. Public Communications program. Develop an image. Reformat digital outreach, signage, increase visibility through celebrations of the 100 years of the Fair (1923-2023) and the 50 years of the Market (1975-2025) as planned landmarks for inaugurations and special events. Additional Notes and links Budget Bradley Burbough BB directs ECHO Volusia County The operations are self-funded, and no fees are charged for the Parking or the Fairgrounds. • 750K for upgrades • 500K state appropriations • ECHO matching grant (Environmental, Cultural, Historical and Outdoor recreation)

o Funds quality of life projects such as:

- Public access

- Theaters, community centers, preservation + restoration 77

The site • The Palmetto Curtain divides east and west Volusia, it is considered the wild heart of Volusia o The east side (Daytona, Daytona Beach, New Smyrna have the Atlantic Ocean has assets as well as intense pointed tourist attractions as the Daytona Racetrack, Bike Week, Spring week, etc. and has civic facilities o The west side, centered in the cities of Deland and Deltona needs a facility for concerts, graduations, sports o https://www.orlandosentinel.com/news/os-xpm-1990-09-30-9009280849-story.html o Need to implement a smart growth strategy that incorporated Deltona, the biggest city in the area that serves as suburbs to Orlando o The Central area of the County holds a multiplicity of conservation areas, offering an opportunity for coordination between the ECHO program and the various stakeholders o The agricultural areas are in the North West and South East regions of the County and are very strongly represented in the aspirations for future activities. • Adjacent west rural lots development o Not seen in a positive way o Commercial development presents accessibility issues and encroachment

- The right of way is blocked by the fair property

o Is the last commercial site in I-4 (12M for 120 acres) o Kilimanjaro Acquisitions LLC is responsible for the sale of plans for development - https://www.volusia.org/core/fileparse.php/5906/urlt/8-CPA-19-001.pdf o Look into the old subdivision patted to the west side – contact Ruth • Farmer’s Market o Developed in the early 70’s, 1975 by Bill Hester, as the idea to have an agricultural center. Originally an 18-acre acquisition, all remaining individual lots were bought to what it is now 90 acres. Once the Fair was closed, it was relocated to this location. Today it provides non-profit scholarships and offers 20’ spots for $10

o There are over 18 markets in the area limiting the possibility for the market to operate in the afternoon since facilities are rented out for various events. There are not that many vendors and the competition is getting higher. A new market just opened in DeLand in the evenings. The main audience are non-workers and snowbirds o The advantage of a morning market is the avoidance of summer thunderstorms o Local farmers and Wholesalers are the main vendors – inexpensive produce o SNAP/EBT accepted o Market functions from 4am (entry of produce and products), opening at 7.00 for the public. till noon o Focused on young people to provide education and training in agriculture and conservation

- Watermelon seed pit contest

- Open to host any type of appropriate show, such as car/boat shows, Food trucks, etc.

o Is the most affordable market for families o Strong youth and agricultural community • The Fair was founded in 1925 o Lasts 11 days (two weekends) o 2-lane in access via Gossamer Rd., out via Prevatt Ave. o Free parking and free admission o Average of 20-24k visitors daily – 169 - 198k for the entire duration o Main circle serves as the eating/resting area since is the only shaded zone within the fair • Hub for COVID-19 testing and vaccinations o Issues on rainy days • Bikers o Host over 600 bikers on site every year in March Bike Week o 98 hook ups for power • Daytona o Received 5M visitors every year • Big Plant Sale every year

• Volusia Taste o $35 meal ticket w/food • Agricultural Lands o Are located to the middle and west of the region • No equestrian facilities • Restrooms are connected to the city sewage, no mayor issues with lines and waiting time

Building Stock + Assets • Fair owns 66 acres • Fair building o leaky roof in Farm Bureau due to a series of additions • Bill Hester Exhibit Hall Building o Owned and maintained by the county o Opportunity to bring in new technologies and sound systems for educational purposes o Implement glass doors for natural light and allow visitors to see what is happening inside during the fair, air barrier • Mitchell’s Barn o Over 60 volunteers manage the exhibition during the fair • Antique Engines & Tractors Building • Tommy Lawrence Arena o People and pet shelter for emergencies

- 10’ x 10’ space per family

- Vet on site

o Auction hub during the fair

- 20’ screen

- Bar - 500 people on each bleacher (3) or 1500-1900 on the floor

• Hubert S. Talton Exhibit Hall o Board meeting room o Small animals pavilion • T.R. Townsend Livestock Pavilion

Wishes + Opportunities • Signage + Fence o Not Visual from the road o Marquee • Traffic Flow o Widen the main entry to a 3-lane access with lit sidewalks for safety o Possible implementation of a roundabout to provide an easier exit to Prevatt Ave • Existing infrastructure and built environment are in good condition o Need to invest on aesthetics o Resolve drainage issues

- Could be funded by ECHO

o Lack of exterior lighting for early market set up times o New pavement o New open arena for covered car access activities

- Emergency management

- Equestrian shows

- Ultimate multifunction facility protected from the elements

- A community gathering space – something unique!

• Open air • Drive-thru accessible • Protected from the weather o Sub-station for the sheriff department

• Acquisition of adjacent lands for the county – 11 acres, possibilities for: o Motor pool o Workout areas / sport facility

- Boombah Sport Complex, Sanford FL

- https://playorlandonorth.com/facilities/details/boombah-sports-complex o Facilities related to agriculture o Expand fair parking o Pastures for cattle o Cattle operation for education – school tours o Fishery – Geno Evans (partnership and research w/UF) - https://shellfish.ifas.ufl.edu/wpcontent/uploads/EDISFA221_Obsticles_to_Florida_Aqua culture.pdf - https://foodsystems.ifas.ufl.edu/media/foodsystemsifasufledu/pdfs/ISFS-2015-2019 REVIEW-2-17-20-.pdf - https://issuu.com/flagriculture/docs/flag_july2020_panaprint o Solar farm – west side of DeLand - https://solarcollab.com/community-owned-solar-farm-program-for-landowners-in-west deland-florida/

- Could be founded by ECHO

• Develop a village setting like the one in Clay County • Possibility to build another arena/shelter space next to the existing Tommy Lawrence Arena • Conservation areas within 10 minutes of the fair • Inclusive design for owners and the community • Farm Building o Provide solutions for leaky roof

- Paul Rudolph – Umbrella House - https://www.dwell.com/home/umbrella-house-885e22eb

• Farmers Market o Connect the Spring Hills Afro-American community by providing transportation to and from the fair

o The “veggie express” o Food Brings Hope – Hosseini Family Foundation (Mory, Board of Trustees, wife) - https://www.foodbringshope.org/ • Wooded areas o Opportunity for a self-guided visitors center o Example: Hontoon Island, DeLand - https://www.floridastateparks.org/parks-and-trails/hontoon-island-state-park • Agro-tourism o U-pick farms o Weddings o Small farmers showcasing their produce farming methods o Not as an overnight stay • Emergency planning o Create a better plan and flow for emergency situations/vaccinations/testing/shelter o The site can become the hub for state/local/regional supply for emergencies • Increase in Agricultural Revenue o Increase in small farms o Hobby farms are turning into formal farms o Small chicken farms o Huge increase in retirees wanting to do agriculture o Look into the low impact report by Pierce Jones (UF) - https://www.linkedin.com/in/pierce-jones-1655a6b/

- The Program for Resource Efficient Communities (PREC) promotes adoption of best design and management practices that measurably reduce energy and water consumption and environmental degradation in new master planned residential community developments.

Our focus extends from the lot level through site development to surrounding lands and ecological systems. PREC conducts workshops, continuing education programs, applied research projects and academic training programs. PREC also consults directly on selected development projects identifying and evaluating implementation of innovative resource 83

efficient design, construction, and operational practices. We are especially interested in projects with the potential to serve as case studies and demonstrations of successfully applied low impact development practices. Next Steps • Bradley Burbaugh to deliver o User participation stats o Blueprints o Roads diagram for drainage and flow of traffic (emergency deputy) o Footprint of properties available for sale for future expansion o GIS topo material o 2M wish list o Public engagement and online survey with the community to develop themes and wishes for the master plan • CHU to deliver o List of possible themes for the master plan

We believe these minutes accurately represent the discussions held. Please provide any additions, deletions, or revisions within 7 business days. Please specify well the names and positions of participants, (Trish, Cattlemen association) CC: Project Team, via email

B. Second Meeting June 20th, 2022 CALL REPORT Project: Date: Present:

Volusia County Fairgrounds 20th June 2022 Bradley Burbaugh, PhD Resource Stewardship Director, UF|IFAS, ECHO Volusia Director Kalan Taylor, Agriculture and Natural Resources Agent II, UF|IFAS Prof. Martha Kohen, Director UF|CHU Maria Estefania Barrios, Research Assoc. UF|CHU

RE: Minutes from Zoom Meeting / Martha Kohen (PI) and Maria Barrios (RA) _____________________________________________________________________________________ A zoom call meeting was held to discuss the results from the public meeting survey performed by the Volusia County Fairgrounds and to review the first report submission. Here is a list of the main items discussed over the call:

1. BB acknowledged receiving the First Report May 30th, he agrees with the content, and request that UF | CHU send an invoice. 2. Kalan and Bradley shared the results of the Survey, that was responded by 340 participants. The stakeholders were also consulted. The power point of the results will be sent to us for further analysis. It was highlighted that the most recurring suggestion is the acquisition of more land, as well as the improvement of the access infrastructure. BB and Kalan will send the Survey for a Word Cloud analysis to highlight the more important aspects and we will receive the results. 3. BB also pointed out the request for sports venues and commented on commissioners traveling to visit Boombah (Seminole) and the idea of associating a similar facility to the VCF. This could be possible in the Kilimanjaro property. It could host tournaments and keep resources in the County instead of customers traveling to other counties. Kohen/Barrios agreed on exploring this possibility by producing a land use proposal for locating the Sports facility in the Kilimanjaro property, inclusive of the access possibilities. This could be achieved by superposition at same scale of similar facilities in the Kilimanjaro tract. An economic analysis could be possible. 4. BB suggested that the land acquisition is key to solving access issues to the actual property, currently difficult, and that a member of our team, Prof. Ruth Steiner could study it. The land 85

acquisition can be justified in multiple aspects. Make the case if appropriate. Volusia County has some big scale maps that we need to review, and they will try to scan them and forward to us, or otherwise send them physically to be scanned by UF| CHU. 5. BB praised the GIS Maps provided on the 1st report. He also praised the participation and reach by Helen Miller addressing the stakeholders.

6. A few other responses from the survey emphasized the importance of marketing to make the VCF the new “influencers” in the region, by promoting agricultural education while creating and improving new facilities for additional activities and events that are flexible and adaptable to the needs of the community. 7. Our next consignment is due end of June, with the reports by the consultants. We should be asking economist Alakshendra for his thoughts on the sports complex. At first analysis, it seems to us a synergistic activity, that could benefit of shared parking with the VCF, and provide revenue for that concept. 8. From the start, but reinforced at the end, a key concept of flexibility and adaptability in all the facilities seems to be a clear direction towards providing a perdurable proposal.

Next Steps • Bradley Burbaugh to deliver

o Results from the survey via Dropbox

o Scan of the meeting posters

o Links to press release from the public meeting

o Survey data analyzed in a word cloud with the most common words/wishes from the public

• CHU to deliver

o Invoice for the 1st report

o Compile 2nd report for submission June 30th, 2022

o Include analysis of a Boombah type of facility by the Kilimanjaro property and a feasibility study

C. Third Meeting August 25th, 2022 CALL REPORT Project: Date: Present:

Volusia County Fairgrounds 25th March 2022 Bradley Burbaugh, PhD Resource Stewardship Director, UF|IFAS, ECHO Volusia Director Prof. Martha Kohen, Director UF|CHU Maria Estefania Barrios, Research Assoc. UF|CHU

RE: Minutes from Zoom Meeting / Martha Kohen (PI) and Maria Barrios (RA) _____________________________________________________________________________________ A zoom call meeting was held to discuss the feedback from stakeholders regarding the initial proposals for the VCF on the Third report submission. Here is a list of the main items discussed over the call:

1. BB requested to:

- change name of the Wildlife Center to Volusia Forever Conservation Center

- include an Pole Barn into the design

- explore location of the Open Air Arena and Outdoor Stage to the west side of the Townsend building

- include a walkable perimeter sourrunding the Fair with decorative lighting, vegetation and rain gardens - include a Public Safety building for a future fire department

- remove solar parking

Next Steps • Bradley Burbaugh to deliver

o Power Point Presentation for Public Council Meeting

• CHU to deliver

o Final report on September 12th, 2022

D. Emerging Themes for Discussion 1. Secure the territorial integrity, through modified land use actions, acquisition of neighboring parcels. 2. Recondition the grounds, through adequate drainage, lighting, hookups, shading landscaping, renewable energy generation and addressing buildings deficiencies. 3. Realign focus, to build on the existing activities, but incorporating the stewardship of the Volusia County conservation lands assets, and associating with Seminole, Brevard, Orange, Osceola and Flagler to promote a Compact for the protection of the natural areas between the coastal and central settlements. 4. Develop new venues, Early Florida historic village, open air Covered Arena, Stewardship Center for Protected Lands, and a Sustainable Practices Demonstration Center (energy generation and water conservation) 5. Promote education, especially informal and early agricultural education intensifying the use of existing facilities and new Technological Advancement for Climate Adaptation 6. Public Communications program. Develop an image. Reformat digital outreach, signage, increase visibility through celebrations of the 100 years of the Fair (1923-2023) and the 50 years of the Market (1975- 2025) as planned landmarks for inaugurations and special events.

Part VI

Precedents & Case Studies Fairgrounds

PHASE I: Part B

A. Regional Research: County Fairs Literature Review Introduction Temporary events like county fairs, trade fairs and carnivals are some examples of event-based economic phenomena (Power & Jansson, 2008). These single-event expositions serve many purposes, such as a platform for agricultural and horticultural product display, food exhibitions, leadership development opportunities (Krosnicki, 2015), to educate livestock exhibitors (Carpenter, Christiansen, Dickey, Thunes & Hullinger, 2007, Lauzon, 2010) and most importantly as a mean for economic development. Although many studies have considered the economic contributions of fairs, exposition or events, those studies are largely directed to mega fairs with million visitors such as the states fairs in the United States (e.g., State Fair of Texas, Minnesota State Fair, The Big E, California State Fair etc.), universal expositions supervised by The Bureau International des Expositions (e.g., registered world expo - Expo Milan in 2015, recognized specialized expo - Expo Yeosu, South Korea in 2012), and International Travel Fair (Hu, Chen & Chuang, 2017). A smaller body of work is dedicated to specific county fair activities, that focus on the occupational hazards employees experienced during the fair (Kramer, 2015), the impact of disease introduction (Centers for Disease Control and Prevention, 2012, p. 561, Thunes & Carpenter, 2007, Carpenter et al., 2007, Crump, Braden, Dey, Hoekstra, Rickelman Apisa, Baldwin & Smith, 2003), and the social media impact on the event (Gupta & Kumaraguru, 2012). Despite the role of county fairs as means for town or city-economic supporting organ, the economic impacts of the county fair remain under-research. There is a gap in the literature on the economic contribution (visitor spending) focusing on fairgoers in a small-scale county fair and the economic value of a domestic-event resource. Empirical knowledge about who attends (e.g., local or non-local) and the economic effects to the city is not available in the literature.

County Fairs Visiting a county fair is one of the favorite American recreational pastimes. It is known as a traditional celebration since the eighteenth century. According to the International Association of Fairs and Exhibitions, there are more than 3200 fairs held in the country each year. The event has been through several stages of evolution since it was first conducted. Probably, the most obvious development is that today’s county fairs are no longer about displaying agricultural and domestic products like the old days. Nowadays, county fairs offer a whole line of activities which are suitable for the entire families, from children to adults. While people enjoy going to a county fair for live music, sometimes a free concert, carnival rides, food, auto shows, animal circus, and magic shows, agricultural products exhibition is a must. But for some, county fairs are simply a traveling carnival, and for many it becomes a community and a way of living (Krosnicki, 2015). Those who treat county fair as part of the community, understand that it provides the opportunities for community service activities, volunteerism, socialization and so on. 95

Economic Impact of County Fairs In general, events are considered as a tool for economic progress, new features, sports and cultural amenities (Avraham, 2014). By judging the total number of visitors that attend state fairs, without doubt major fairs create economic and social benefits for both the host city and the visitors. However, the circumstance remains unexplored within the context of typical county fairs. There is not enough information on to what extent the county fair has boosted the local economy or promoted the city as a tourist destination. Yet, carnivals and private events generate significant business activities (Lee, Lee, Lee & Babin, 2008) while providing, both tangible and intangible experiences (Throsby, 1999). The county fair is important because it provides a space (time and place) where local business can promote their products create temporary job openings, which include security guards, alcohol service monitors and park or fairground managers. This event, which can last from two to three weeks to three months, often held annually is perceived as an important income generator for the county. Not only locals and visitors pay to get in (e.g., buy tickets for rides and other entertainment), but also spend money on lodging and food in the area if they stay overnight. Considering the definition of a tourist as a person who travels from outside the city and stays at least one night over, county fairs can be seen as a form of hinge market for tourism. Hosting a county fair is a way where a small city can capitalize its local products, presents its cultural traditions and heritage and show visitors their uniqueness. (Avraham & Ketter, 2013). To the author’s knowledge, the analysis of the benefits of county fairs activities in the United States are unknown in the literature. These analyses can be done through an assessment of data related to attendances, number of exhibitions and shows, income earned including retail and bar activities, hotel rooms occupied (during the county fair) and so on. The data needs to be collected and translated into an economic study of how county fair activities impact the local economy. With this type of documentation, losses and benefits from hosting a county fair can be identified, thus appropriate intervention or development steps can be made into future economic proposals. Accurate information is needed to develop better strategies regarding assets such as human capitals, physical infrastructure, buildings and natural resources to be used at an optimum level.

Erica E. Dolinting

B. Regional Survey

Important State & County Fairs in the County

Figure 74.

Multiple fairgrounds were analyzed at state, regional and county levels with particular emphasis on the array of activities and innovative proposals that have occurred recently. We present a sample of the reviewed venues and hope that we can jointly start a process of consultation with local stakeholders to identify possibilities for Clay County. We concentrated on the Southern States and on the ones that conducted their business on line.

1. Types of Fairs 1.1 State A state fair is an annual competitive and recreational gathering of a U.S. state’s population, usually held in late summer or early fall. It is a larger version of a county fair, often including only exhibits or competitors that have won in their categories at the more-local county fairs. State fairs began in the nineteenth century for the purpose of promoting state agriculture, through competitive exhibitions of livestock and display of farm products. As the U.S. evolved from a predominantly agrarian to an industrial society in the twentieth century, and the more service economy of the 21st century, modern state fairs have expanded to include carnival amusement rides and games, display of industrial products, automobile racing, and entertainment such as musical concerts. Large fairs can admit more than a million visitors over the course of a week or two. The first U.S. state fair was that of New York, held in 1841 in Syracuse, and has been held annually to the present year. The second state fair was in Detroit, Michigan, which ran from 1849 to 2009 (Wikipedia n.d.).

1.2 County It is usually held annually at a set location in a county to exhibit local agricultural products and livestock. Currently, State and County fairs are very similar, their only difference lies on its size and duration.

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2. Important State FairsFairs in theinCountry Important State the County

Figure Figure75. 55.United States Map

State State Fairs Fairs

The3. Best 10 Best State Fairs in the Fairs Unitedin States The 10 State the United States NewFair York in State Fair in Syracuse New York State Syracuse Wisconsin State FairAllis in West Allis Wisconsin State Fair in West The Fair Iowain State in Des Moines The Iowa State DesFair Moines TheState Minnesota FairPaul in Saint Paul The Minnesota Fair State in Saint The Ohio State Columbus The Fair Ohioin State Fair in Columbus The Arizona The State Fair in Phoenix Arizona State Fair in Phoenix The State Fair Texas TheofState FairinofDallas Texas in Dallas The Oregon The State Fair in Salem Oregon State Fair in Salem The California State Fair in Sacramento The California State Fair in Sacramento The Kentucky State Fair in Louisville The Kentucky State Fair in Louisville

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County Fairs Figure 76. State of Florida Map

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C. Adjacent Regional County Fairs State of Florida - Dates of Operation 1. Manatee County Fair

Jan 12 - 22

Palmetto

2. South Florida Fair

Jan 13 - 29

West Palm Beach

3. Polk County Youth Fair

Jan 21 - 27

Bartow

4. DeSoto County Fair

Jan 27 - Feb 4

Arcadia

5. The Charlotte County Fair

Jan 27 - Feb 5

Port Charlotte

6. Florida State Fair

Feb 9 - 20

Tampa

7. Highlands County Fair

Feb 10 - 18

Sebring

8. Hendry County Fair and Livestock Show

Feb 10 - 18

Clewiston

9. Martin County Fair

Feb 10 - 18

Stuart

10. Osceola County Fair

Feb 10 - 19

Kissimmee

11. Hardee County Fair

Feb 17 - 24

Wauchula

12. Pasco County Fair

Feb 20 - 26

Dade City

13. Southeastern Youth Fair

Feb 18 - 25

Ocala

14. SW Florida & Lee County Fair

Feb 22 - Mar 4

Fort Pierce

15. Saint Lucie County Fairgrounds

Feb 24 - Mar 5 North Fort Myers

16. Chalo Nitka Festival, Glades County Youth Livestock Show and Frontier Days Rodeo

Feb 27 - Mar 2

Moore Haven

17. Central Florida Fair

Mar 1 - 18

Orlando

18. Florida Strawberry Festival

Mar 2 - 12

Plant City

19. Sumter County Fair

Mar 3 - 11

Bushnell

20. Bradford County Fair

Mar 7 - 12

Starke

21. Firefighters’ Indian River County Fair

Mar 10 - 19

Vero Beach

22. Okeechobee County Fair

Mar 14 - 19

Okeechobee

23. Collier County Fair

Mar 16 - 26

Naples

24. Sarasota County Fair

Mar 16 - 26

Sarasota

25. Suwannee County Fair

Mar 17 - 25

Live Oak

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26. Putnam County Agricultural Fair

Mar 17 - 25

East Palatka

27. Miami-Dade County Fair & Exposition, Inc.

March 23 - Apr 6

Miami

28. Citrus County Fair

Mar 27 - Apr 2

Inverness

29. Clay County

March 29 – Apr 7

Green Cove Springs

30. Santa Rosa County Fair

Mar 31 - Apr 8

Milton

31. Flagler County Fair & Youth

April 4 - 8

Bunnell

32. Levy County Fair

Apr 5 - 8

Williston

33. Lake County-Fairgrounds

April 6 - 15

Eustis

34. Hernando County Fair

Apr 13 - 21

Brooksville

35. NW Florida Tri County Fair

Sept 26 - 30

Fort Walton Beach

36. Baker County Fairgrounds

Sep 29 - Oct 7

Macclenny

37. Central Panhandle Fair

Oct 3 - 8

Panama City

38. Walton County Fair

Oct 3 - 8

DeFuniak Springs

39. Northeast Florida Fair

Oct 12 - Oct 22 Callahan

40. Alachua County Fair

Oct 20 - 28

Gainesville

41. Hillsborough County Fairgrounds

Oct. 20 - 30

Brandon

42. Pensacola Interstate Fair

Oct 20 - 30

Pensacola

43. Columbia County Fair

Oct 27 – Nov 4 Lake City

44. Saint Johns County Fairgrounds

November (TBA)

45. Brevard County Fair

Oct 27 - Nov 13 Melbourne

46. Greater Jacksonville Agricultural Fair

Nov 2-13

Jacksonville

47. North Florida Fair

Nov 3-13

Tallahassee

48. Volusia County Fair

Nov 3-13

DeLand

49. Broward County Fair

Nov 17 - 26

Pembroke Pines

* Dates are subject to change per year

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Elkton

D. State Fairs & Attractions Precedents State of Florida

1. Clay County Fairgrounds 2. The Great New York State Fair 3. Suwannee County Fair 4. Columbia County Fair 5. Baker County Fairgrounds 6. Northeast Florida Fair 7. St. Johns County Fairgrounds 8. Putnam Fairgrounds 9. Alachua County Fairgrounds 10. Flagler County Fair & Youth

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1. Clay County Fairgrounds Clay County

About

Figure 77. CCF Logo

Fair Site Plan

Figure 78. Aerial View

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Fair Existing Master Plan

Figure 79. CCF Site Plan

Calendar of Events and Pricing Fair Admission prices are $10.00 for adults (13-64), seniors $7.00 (65+), $7.00 for children (6-12), and children 5 and under are free. Gate admission ends 90 minutes prior to the listed closing times. No admission is allowed after that time. ATMs: ATMs are conveniently located throughout the Fairgrounds. Rentals: Are provided by Clay County Fair Association located behind the Main Gate while supplies last. They charge the following rates: $50 per scooter daily, $35 per scooter half day, $10 per double stroller, $5 per single stroller & $15 per wagon.

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Fair Hours Gate sales end 90 minutes before closing. 2018 Itinerary Thursday, March 30th OPENING DAY $2.00 Gate Admission Fair:2:00 PM - 11:00 PM Friday, March 31st

CELEBRATE CLAY

F a i r : 2 : 0 0 P M - 11 : 0 0 P M

Saturday, April 1st

HEALTHCARE DAY

F a i r : 1 0 : 0 0 A M - 11 : 0 0 P M

Sunday, April 2nd

FAMILY DAY

F a i r : 11 : 0 0 A M - 9 : 0 0 P M

Monday, April 3rd THINK GREEN DAY Fair: 4:00 PM - 11:00 PM Half Off Gate Admission with 2 Can Goods Per Person Tuesday, April 4th

WQIK DAY

Wednesday, April 5th YOUTH AG DAY Thursday, April 6th SENIOR DAY Seniors Get in FREE 12Noon - 6:00 PM

Fair:4:00 PM - 11:00 PM Fair:4:00 PM - 11:00 PM Fair: 12 Noon - 11:00 PM

Friday, April 7th FAIR DAY F a i r : 1 0 : 0 0 A M - 11 : 0 0 P M Saturday, April 8th

HOMECOMING DAY

Fair: 10:00 AM - 11:00 PM

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RV Park Registration Office Hours: Phone: 904-284-1615 Monday - 9:00 AM - 4:00 PM Tuesday - 9:00 AM - 4:00 PM Wednesday - 9:00 AM - 4:00 PM Thursday - 9:00 AM - 4:00 PM Friday - 9:00 AM - 4:00 PM Saturday - Closed Sunday - Closed Check In & Out Times: Check In - 2:00 PM Check Out - 11:00 AM Daily RV Park Rental Register $35.00 a day (1-6 days) $30.00 a day (7-29 days) $20.00 a day (30+ days)

Figure 81. CCF RV Plan

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Figure 80. CCF RV Area

2. The Great New York State Fair New York

About https://nysfair.ny.gov/

Fair Master Plan

Figure 83. Site Plan

Figure 82. Fair Logo

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Current List of Events The Butterizer Fairgoers are encouraged to participate in a fun, interactive social media exercise where they can see what they’d look like as a Butter Sculpture. By scanning a QR code – which will be accessible on signage in the Dairy Products Building, and on the 2022 State Fair Map – fairgoers can cue up a “Butterizer” filter in Instagram, which will superimpose their face onto a display of a Butter Bust. Fairgoers are encouraged to share the information on Facebook and Instagram using the hashtags, #NYSFair and #ButterizeMe. The Butterizer feature will work anywhere – you don’t necessarily have to be on the Fairgrounds to participate in this fun. New York State Energy & Environment Experience From wind turbines to electric vehicles to smart homes, fairgoers will see the many ways that energy is enhancing our lives and helping the environment. Presented by various state agencies including The New York Power Authority, Energy Research and Development Authority, Public Service, Canal Corporation and the Department of Environmental Conservation, the exhibit is located in the Center of Progress Building. Sea Lion Splash An all time favorite is back... come see these playful sea creatures perform and delight all ages! Weekday shows at 11:00 am, 2:30 & 5:00 pm, weekends at 11:30 am, 1:00, 2:30 & 5:00 pm. In the Family Fun Zone behind the Expo Center near the Talent Showcase. Skilled Trades & Manufacturing Exhibit Fairgoers may find their first or their next career at the Science and Industry Building, where companies will be looking for workers in the skilled trades and manufacturing industries. They’ll offer hands-on demonstrations showing fairgoers what it’s like to work in the fields of general, mechanical and electrical construction, industrial processing and manufacturing. Presented by C&S Companies, different companies will be represented every day during the Fair’s 13-day run. Steve Trash, Eco-Magician Eco-magician Steve Trash is new to the entertainment line-up this year. His mix of comedy, music, and magic makes use of recycled or discarded items to weave a unique ecological message throughout his show. The Rockin’ Eco-Hero and host of the PBS series “Steve Trash Science” will perform three times daily in the Empire Theater of the Art & Home Center, at 11am, 3pm and 5pm. No 3pm show on Friday, August 26. World of Horses Exhibit Fairgoers will have a chance to learn about the lives and needs of horses at the newly revived World of Horses exhibit during the 2022 Great New York State Fair, with opportunities to see these majestic animals up close. In cooperation with the non-profit organization, SaddleUpNY!, World of Horses will provide training and education to fairgoers, spanning everything from how to keep a horse as a pet, to the knowledge needed for competitions, to what it looks like for horses to engage in police work and what happens after their racing days are done.

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World of Horses takes place in the barn along Sioux Avenue near Gate 4 from 10:00am - 6:00pm daily, and from 10:00am - 2:00pm on Labor Day. Special presentations are as follows: • Meet the Horses presentations, featuring a rotating list of horses of various breeds, take place daily at 11:00am, 1:00pm, 3:00pm and 5:00pm. • Demonstrations and talks take place at 12:00pm, 2:00pm and 4:00pm daily. Talks will cover topics such as safety around horses, college and career opportunities, training issues and more. • “Law Officer and First Responder Clinic Sessions on ‘Working Safely Around Horses’” will be presented on Monday and Tuesday, August 28 and August 29 from 10:00am to 4:00pm in the Toyota Coliseum. This is a partnership between SaddleUpNY!, the New York State Police Mounted Patrol, Lucky Orphans Horse Rescue and One Fine Equine. Antique Tractor Display Learn about New York’s agricultural heritage through this fascinating collection of antique farm tractors. Most of these machines have long retired from the field and were produced before 1960. Most have been restored; some to better-than-new condition. The tractors are on exhibit every day of the State Fair across from the Beef Barn on the corner of Broadway. Armed Forces Day - Thursday, September 1 Thursday, September 1 is Armed Forces Day and will, as always, honor the contributions of those who served and who made the ultimate sacrifice in defense of our country. Make sure to attend the Armed Forces Day ceremonies at 11:00am at the Veterans Memorial in front of the Horticulture Building. Join the State Fair community as we honor and give tribute to all members of our Armed Forces. Armed Forces Day allows free admission to any active duty or veteran with military identification (Military ID Card, form DD-214 or NYS Driver License, Learner Permit or non-driver ID card with a veteran designation). Art & Craft Exhibitions From fine arts and photography to homespun crafts like quilting, woodworking and needlepoint, work created by some of New York’s most talented artists will be on display and competing for ribbons and prize money. Located in the Art & Home Center. Wegmans Art & Home Center This is the home of culinary demonstrations, photography exhibits, arts and crafts, a variety of entertainment and much more. The Empire Theater is packed with historic, entertaining and family-friendly programming – including performances from Steve Trash, Eco-Magician – throughout the Fair. Click here for a complete schedule. Bandaloni the One Man Band Bandaloni is an amazing, jaw dropping, 100% live musical one-man-band show with loads of audience interaction, humor, and astounding novelty tricks executed on his custom made guitar and drum rig. A One Man Band? That means bass & rhythm guitar, harmonica, plus a kick drum, 2 high-hats, snare drum, cowbell, tambourine, and singing with live harmonies... all performed at the same time! This top-notch show is great fun and entertaining for people of all ages. 113

Beef Day - Tuesday, August 30 The Great New York State Fair will celebrate the beef industry in New York State and fairgoers are encouraged to join in on the special events and activities planned for Beef Day, Tuesday, August 30. Fairgoers will have the opportunity to interact with producers of New York’s high-quality beef and to learn more about this important industry for New York agriculture. Events being held throughout the day include a hay-throwing contest at 1pm, watch the Supreme Female Show at 3pm and opportunities to take selfies at the Beef Barn. Activities in the Beef Barn will help attendees learn more about the beef industry, which is critically important to the agricultural economy. Birds of Prey See majestic birds up close and learn about them. Shows daily at 11:00 am, 2:15 & 4:30 pm in the State Park area in front of the Horticulture Building. Educational exhibit open daily 11:00 am to 6:00 pm. Broadway Skyliner Fairgoers will get a graceful and unique view of the Great New York State Fair aboard the Broadway Skyliner as the chairlift ride returns to the Wade Shows Midway. The Skyliner will lift riders approximately 34 feet in the air and take them on a seven minute, 1400 foot ride from one end of the Midway to the other. Tickets for the ride can be purchased on the Midway for $5 for a one-way ride and $8 for a roundtrip ride. Butter Sculpture Visit the Dairy Products Building to see the finished masterpiece after hundreds of pounds of butter were turned into art. The 2022 Fair marks the 54st anniversary of this State Fair tradition. In the Dairy Products Building, you can also see blocks of New York State cheese carved into artwork before your eyes. Make sure to check out our Dairy Day festivities on Thursday, September 1. Chevy Court 1 Chevy Court Thirteen days of free entertainment with two shows daily is scheduled for the Stan Colella Stage at Chevy Court for the 2022 New York State Fair. The lineup provides a wide-ranging mix of musical talent from country to nostalgia to today’s popular music. Concerts at Chevy Court are sponsored by Chevrolet and are all free your Fair admission! Chevy Park Experience Thirteen days of entertainment will be featured on the Chevy Park stage, located toward the back of the Fairgrounds in the New York Experience area. National touring acts will make up a diverse lineup of talent and entertainment - all sponsored by Chevrolet and are allfree with your Fair admission!. Circus Hollywood The Coronas family are 4th generation of circus performers working in Europe until bringing their show to America in 1952. Going strong after 60 years and still innovating and bringing the highest quality shows to the American Public. They are also pleased to bring their Animal Encounters Petting Zoo and the famous Hollywood Racing Pigs! Circus Hollywood is located in the Family Fun Zone, between the Expo Center and the Dairy Cow Live Birthing Center.

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Dairy Cow Birthing Center Witness first-hand the miracle of life daily by watching a dairy cow give birth to a calf. The New York Animal Agriculture Coalition is providing this opportunity for the public to learn more about the dairy industry, the care farmers provide their animals, as well as the birthing process. View a 24-7 live stream of the Dairy Cow Live Birthing Center. Located in the Family Fun Zone behind the Expo Center, near the Youth Building. Dairy Day - Thursday, September 1 Come celebrate the dairy industry with the New York State Fair and New York dairy farmers on Thursday, September 1. Guests can enjoy family fun and educational activities, including the local celebrity Milkshake Contest to see who makes the best shake, at 10:30 a.m. at the Chevy Court Pavilion. Fairgoers can check out the famous Butter Sculpture in the Dairy Products Building which will be on display all 13 days of the Fair. While visiting the Dairy Products Building, fairgoers can sample and purchase a variety of cheese from across the State and buy a cup of perfectly chilled white or chocolate milk at the Milk Bar. Fairgoers will also have the chance to meet and chat with the State and county Dairy Ambassadors. Visitors may witness live births of baby calves in the Dairy Cow Birthing Center, where more than 200 farmers, veterinarians, business representatives and agricultural students volunteer to assist with the births and explain the process to the public. Dairy cows will strut their stuff in the Dairy Cattle Building and the day’s events will wrap up with the Dairy Day Parade beginning at 6 p.m. and featuring floats, the Dairy Ambassadors, and tractors. Dairy Products Building A moo-moo here, a moo-moo there that’s the only way to describe the home of everything milk and dairy at the Fair which is meant to highlight the importance of the dairy industry within New York’s farm economy. While there you can check out the world famous butter sculpture made from 800 pounds of creamy New York butter, have a 25¢ glass of cold white or chocolate milk, sample delicious cheese and yogurt, or have a yummy in your tummy milk shake. As a treat, during the last weekend of the 2022 Fair, Strawberry Milk will be poured instead of White Milk. The New York State Milk Bar is operated by Cornell Cooperative Extension this year. The Eatery Use your taste buds to celebrate New York’s traditional role as a gateway for immigrants and a melting pot of diverse cultures. The Eatery – formerly known as the International Pavilion – is home to specialties from around the world. Whether you crave Caribbean empanadas, German bratwurst, Japanese tempura, Greek baklava, vegan delicacies or another delicious dish, you’ll find it here... Eat locally, internationally, fairly. Fire & Rescue Day - Tuesday, August 30 We honor the brave men and women of fire and emergency services agencies with free admission to any active or retired member of a fire department or emergency services organization who has a picture ID from that department or organization. Join us for our National Grid Fire & Rescue Day Ceremony at the Veterans Memorial in front of the Horticulture Building. Ceremony starts at 11:00am with featured speaker NYS Comptroller Thomas P. DiNapoli. 115

Fireworks presented Majestic Fireworks Majestic Fireworks from Clinton, NY has provided Fireworks at the New York State Fair for the last six years. With the trill of a truly spectacular fireworks display, they have lit up the skies for over 30 years and have created memorable firework shows that make ordinary events extraordinary. Seen over the Fairgrounds on two nights, opening day and Labor Day at approximately 9:00pm. Hilby - The Skinny German Juggle Boy Each show with Hilby is best described as one without boundaries! While being an expert in juggling all sorts of objects and subjects as well as countless circus and variety skills, he really gets his audience involved and creates magical and hilarious moments through their participation. Watch out for catapults, marshmallows, lots of velcro and the bowling-ball of terror. Hilby has training in modern dance and mime and his body is as expressive as the spoken words he speaks. Poetry in motion, a fusion of an epileptic fit, and... Yes all that and more... the long and short of it is that you will love this Skinny German Juggle Boy! Historic Train Exhibit One of the most popular historic attractions at the State Fair is the Train-Railroad Exhibit behind the Horticulture Building. The exhibit is open and free throughout the Fair. Visitors can relax in seated comfort in the restored vintage 1920s era passenger cars or browse through the classic 1916 model restored wooden New York Central caboose. These hidden gems look as they did when they first went on line, with authentic, original colors. Volunteers are on hand to answer questions while visitors can view the restored historic equipment. Hollywood Racing Pigs Porky performers stage a hilarious race. Shows daily at 12:00, 3:00 pm & 6:00 pm in the Family Fun Zone behind the Expo Center near the Youth Building. Horticulture Building Experience the sights and smells of the spectacular arrangements of colorful plants and flowers. Visit the Taste NY Market where you can sample, purchase and learn about New York made products. Get up close and personal with a working bee colony, butterflies, and taste New York’s finest beverages. Check out the Great Potato Booth to score a large white or sweet potato – with all of the fixings - for just $1.00. Iroquois Indian Village Come learn about, celebrate and immerse yourself in the culture and heritage of the original New Yorkers at the Iroquois Indian Village, located closest to the Gate 4 entrance. This section of the Fairgrounds has been dedicated to Six Nations programs since 1928. Every day, experience the traditional music, dance, crafts and customs of the Iroquois. Be sure to check out the new Turtle Mound, where traditional dances take place daily. The Turtle Mound was built to resemble the turtle, an animal sacred to the Iroquois. Visit the Cookhouse for great food. Latino Village Weekend Latino Village Weekend The growing celebration of Latino food, music, and culture starts Friday, September 2 and continues through Labor Day, Monday, September 5. Highlights of the stage performances this year include a return visit from recording artists Grupo Karis and the Divas at the Fair Drag Show.

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Law Enforcement Day - Monday, August 29 We honor the men and women of law enforcement in New York State with free admission to any active or retired law enforcement or corrections personnel who presents a badge or picture ID from the department from which they are or were employed. Join us for our Law Enforcement Day Ceremony at the Veterans Memorial in front of the Horticulture Building. Ceremony starts at 12:00 noon with featured speaker NYS Attorney General Letitia James. The Mighty Mike Show He’s so strong and so funny! Watch some hilarious feats of strength. Shows daily at 11:00 am, 2:30 & 4:00 pm in the area between Chevy Court and the NYS Parks Pavilion. Milking Parlor Be sure to visit the Dairy Cattle Barn’s newly renovated milking parlor observation room where almost every day you can watch cows being milked and learn about milk’s journey from moo to you! Closed on August 29 for the dairy cattle show change over. New York State Fair History Exhibit Maybe you’re attending the Fair for the first time, or maybe you’ve come here for decades. Either way, chances are, there’s a lot about the Great New York State Fair that you don’t know. Walk down Memory Lane and stop into the Grange Building, to view displays that tell the story of where the Fair began, where it traveled, who came to the Fair, who performed at the Fair and much more. The exhibit begins when the New York State Fair – the oldest State Fair in the country - was founded, in 1841, and takes attendees through the present day. New York State Lottery Players’ Pavilion The Lottery Players’ Pavilion houses the Lottery’s expanded retail and prize payment operations throughout the duration of the Fair. The space is also used to showcase various programs sponsored by the New York State Lottery as part of the agency’s mission to support education. Find the Players’ Pavilion in the southeast corner of the Toyota Coliseum, across from the Dairy Cattle Building. New York State Police Exhibit The New York State Police Exhibit, one of the most popular stops and live demonstrations at the Fair is located near the Horticulture Building, across from The Midway. The area includes two buildings and a steel tower that Troopers use for their daily demonstrations to showcase rappelling techniques. Inside one of the buildings, a log cabin, fairgoers can check out a simulator that puts the dangers of texting while driving into perspective, and peruse a forensic crime scene area. There, fairgoers will also find a Wall of Honor dedicated to fallen Troopers, and a place to sign-up for the Trooper exam. The Van Robinson Pan-African Village Located between the Center of Progress Building and the Art & Home Center, the Van Robinson Pan-African Village is one of the Fair’s most popular destinations to eat, listen to music, and shop for crafts. Taste African and Caribbean inspired food, sip southern-style lemonade and browse booths filled with cultural items. The Pan-African Village Stage hosts performances every day. A full list of musical entertainment is provided here. 117

Pride Day - Friday, August 26 The first state fair in America to host an official Pride Day to celebrate the LGBTQIA+ community, the annual event includes a morning flag raising ceremony at the main gate. The Pure New York Maple Center Come enjoy the sweet tastes of maple syrup, maple cotton candy and other maple treats while learning about the fascinating and age old process that is used to make maple syrup. The Maple Center is located in the Horticulture Building. Special Days Parades On four of our Special Fair Days, be sure to line up at 6:00pm along our new parade route for our grandest parades yet! See marching bands, local organizations, and displays themed towards each special day. The parade route begins at the end of Broadway across from the NY Experience area and goes up the road along the Wade Shows midway, it then winds in front of The Eatery, and then back down Iroquois Street ending next to the back of the Expo Center. Parades will be held on: - Pride Day Parade - Friday, August 26 - Law Enforcement Day Parade - Monday, August 29 - Fire & Rescue Day / Beef Day Parade - Tuesday, August 30 - Armed Forces Day / Dairy Day Parade - Thursday, September 1 - Labor Day Parade - Monday, September 5 (starts at 10:30am) The Strolling Piano The piano is moving, and who’s making the music? Shows daily at 3:00, 6:00 & 8:00 pm out and about around Restaurant Row and the Expo Center! Taste NY Marketplace Visit the Taste NY Marketplace inside the Horticulture Building for free samples of food and beverage products, and meet the people who make these delicious items! Featured vendors change daily throughout The Fair, offering ample opportunities to sample local products. Click here for a list of participating vendors. Taste NY is dedicated to providing a showcase of the best products grown and made in New York. Grounds Entertainment 1 Team Sandtastic Sand Sculpture The amazing sand sculpture will return to the Center of Progress Building. Watch as 180 tons of sand (that’s 360,000 pounds) is sculpted into a masterpiece by Team Sandtastic! Veterans and 9/11 Memorial Located in front of the Horticulture Building, the Veterans Memorial held its opening at the 1999 Fair and was expanded in 2001. It features an eternal flame, flag poles with bricks of all the wars at its base and stones for each branch of the service with individual bricks placed from the service branches. The 9/11 Memorial honors all those that lost their lives in the September 11th terrorist attacks. Unveiled at the 2002 118

Wool Center The State Fair Wool Center is the home of statewide wool competitions and demonstrations. The center features old-fashioned wool-making, providing the fairgoer an opportunity to experience the proper preparation for market and/or hand spinning, and to show the various commercial grades as well as the best quality fleeces of the different breeds of sheep. See displays and demo’s on how other fibers can complement wool when blended and used... and make sure to play the “Guess the Fiber” game. Located on restaurant row between the Main Horse Barn and Goat Park.

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Figure 84. Advertisement

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Figure 85 & 86.

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3. Suwannee County Fair Suwannee County

About The Suwannee County Fair Board and the Suwannee Valley Youth Livestock Show and Sale Board are two separate organizations. The Suwannee Valley Youth Livestock Show and Sale (SVYLSS) Board is solely responsible for the Hog and Steer Show and Sale (Suwannee County Fair 2017). http://www.suwanneecountyfair.org/

Fair Master Plan

Figure 88. Site Plan

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Figure 87. Fair Logo

Calendar of Events and Pricing THE 102nd SUWANNEE COUNTY FAIR, LIVESTOCK SHOW AND SALE MARCH 17– MARCH 25, 2017 ARMBAND RIDE SPECIALS: RIDE SPECIALS Friday- (6pm. till close) ARMBAND $20.00 Admission $5.00 adults -$3.00 Youth (6-12) Saturday- ARMBAND (6pm till close) $20.00 Admission $5.00 adults -$3.00 Youth (6-12) Sunday- HISPANIC MUSICAL ENTERTAINMENT NIGHT Pay One Price Admission and Rides(6pm. To Close) $10.00 Per Person (under 3 yrs old free) Monday- ARMBAND (6pm till close) $15.00 Admission $5.00 adults -$3.00 Youth (6-12) Tuesday- ARMBAND (6pm till close) $15.00 Admission $5.00 adults -$3.00 Youth (6-12) Wednesday- VALUE NIGHT ARMBANDS (6 pm till close) $10.00 Admission $5.00 adults -$3.00 Youth (6-12) Thursday- $DOLLAR NIGHT$ (6pm till close) $DOLLAR ADMISSION DOLLAR RIDES $ Friday- (6pm. till close) ARMBAND $20.00 Admission $5.00 adults -$3.00 Youth (6-12) Saturday-ARMBAND (6pm till close) $20.00 Admission $5.00 adults -$3.00 Youth (6-12) Figure 89, 90 & 81.

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4. Columbia County Fair Columbia County

About http://www.columbiacountyfair.org/

Figure 92. Fair Logo

Fair Master Plan

Figure 93. Aerial View

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Calendar of Events and Pricing

Figure 94. Advertisement

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Figure 95. Activities

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Figure 96.

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Figure 97 & 98. Activities & Events

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Figure 99 &100. Events

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Figure 101, 102 & 103. Activities & Events

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5. Baker County Fairgrounds Baker County

http://www.bakercountyfair.com/ Public Information Available

Figure 104. Baker County Fair Logo

Fair Master Plan

Figure 105. Baker County Fair Location

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Calendar of Events and Pricing

Figure 106. Baker County Fair Info

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Figure 107. Baker County Fair Info

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Figure 108. Baker County Fair Info

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Entretainment Schedule

Figure 109. Baker County Fair Info

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Figure 110. Baker County Fair Info.

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Contest Examples

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Figure 111. Baker County Fair Info

Figure 112. Baker County Fair Info

Figure 113. Baker County Fair Info

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Figure 114. Baker County Fair Info

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Figure 115. Baker County Fair Info

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Figure 116. Baker County Fair Info

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Figure 117. Baker County Fair Info

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Figure 118. ALL Baker County Fair Promotions + Information

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6. Northeast Florida Fair Nassau County

About www.neflfair.org

Fair Master Plan

Figure 119. Fair Logo

Figure 120. Site Plan

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Calendar of Events and Pricing 2022 Midway & Gate Promotions Thursday – October 13, 2022 – Gates Open @ 5PM / Close @ 11PM Opening Night Special – Official Fair Opening @ 5PM Free Admission with Paid Unlimited Ride Armband at Gate - $20

Friday – October 14, 2022 – Gates Open @ 5PM / Close @ 1AM Moonlight Madness All Day Unlimited Rides: 5:00 PM – 1:00 AM - $30 Midnight Madness: 10:00 PM – 1:00 AM - $25 Saturday – October 15, 2022 – Gates Open @ Noon / Close @ 12:30AM Family Day Matinee Unlimited Rides: Noon – 6:00 PM - $20 All Day Unlimited Rides: Noon – 12:30 AM - $30 Sunday – October 16, 2022 – Gates Open @ Noon / Close @ 11:30PM Sunday Funday Unlimited Rides: All Day - $30 (Children under 42in $25)

Daily Admission Prices:

Adult (Ages 13+) - $8 Youth (Ages 6-12) - $5 Military (Valid ID) - $5 Senior Citizen (Ages 65+) - $5 Ages 5 & Under - Free

Monday – October 17, 2022 – Gates Open @ 5PM / Close @ 11:30 PM Feed the Hungry Monday - 4 Canned Goods = Free Admission for One Person Unlimited Rides: All Day - $25 Tuesday – October 18, 2022 – Gates Open @ 5PM / Close @ 11:30 PM Two-For-Tuesday & School Night - With Barnyard Olympics Free Admission for Students & Teachers with Valid ID (No ID Needed For Age 12 & Under) Get Two All-Day Unlimited Ride Armbands for $30! Wednesday – October 19, 2022 – Gates Open @ 5PM / Close @ 11:30 PM Guess What Day It Is? It’s Hump Day! Parents Ride Free With Paid Child Armband -or- Ride Tickets Unlimited Rides: All Day - $25 Thursday – October 20, 2022 – Gates Open @ 5PM / Close @ 11:30 PM Drug Abuse Resistance Education Night Free Admission for All Students with D.A.R.E. Bracelet, Shirt, or Identification Unlimited Rides: All Day - $25

Ride tickets and family ride ticket packages will be sold daily on the midway. The more tickets you buy at once the more you save. Rides range from 2-4 tickets per person.

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Friday – October 21, 2022 – Gates Open @ 5PM / Close @ 1AM Moonlight Madness All Day Unlimited Rides: 5:00 PM – 1:00 AM - $30 Midnight Madness: 10:00 PM – 1:00 AM - $25 Saturday – October 23, 2022 – Gates Open @ Noon / Close @ 12:30AM Family Day Matinee Unlimited Rides: Noon – 6:00 PM - $20 All Day Unlimited Rides: Noon – 12:30 AM - $30 Sunday – October 23, 2022 – Gates Open @ Noon / Close @ 11:30 PM Final Fling – Free Admission (No Entertainment, Livestock, or Exhibits) Unlimited Rides: All Day - $25

Visit us online at: www.neflfair.org Figure 121. Calendar of Events

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Northeast Florida Fair

7. St. Johns County Fairgrounds St. Johns County

About The St. Johns County Fairgrounds is the premier fairgrounds facility in North East Florida. Guests to the facility will enjoy its spacious location as the fairgrounds encompass over 90 acres of land surrounded by a beautiful forest-lined exterior (St. Johns County Government n.d.). http://www.sjcfl.us/Fairgrounds/

Fair Master Plan

Figure 122. Aerial View

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Calendar of Events and Pricing

2017 Florida Tiny House Festival It’s back…the 2nd Annual Florida Tiny House Festival will be held at the St. Johns County Fairgrounds November 17-19, 2017. If you thought last years’ event was big, you haven’t seen anything yet! There will be a large assortment of tiny houses and micro homes, work shops, presentations, LOTS of vendors, entertainment, children’s activities… AND MORE! Friday, November 17, 2017 — Free to Public — check out the tiny houses, visit with vendors & builders, enjoy live music Saturday, November 18, 2017 — Paid Admission to Ticket Holders Only — workshops, presentations, lectures, outdoor concert Sunday, November 19, 2017 — Paid Admission to Ticket Holders Only — announcements, workshops, presentations, lectures, Tiny House Awards presentations, prize give-aways, closing announcements Admission Information $20.00 per person — One day / either Saturday or Sunday $35.00 per person — Two day / both Saturday and Sunday Free — children 12 and under, active/retired military, law enforcement, first-responders (firefighters/EMTs) at the gate with valid photo ID. Ages 60 and older, 50% off at the gate with valid photo ID. Tickets can be purchased online or at the gate and are all-inclusive to our event’s workshops, entertainment, presentations and tiny house tours.

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Figure 124.

Figure 123. Tiny House Festival

8. Putnam County Fairgrounds Putnam County

About https://www.putnamfairandexpo.com/

Figure 125. Fair Logo

Fair Master Plan

Figure 126. Aerial View

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Calendar of Events and Pricing Fair Dates: Friday, March 16 - Saturday, March 24, 2018 Fair Hours Monday - Friday 5pm - 11pm Saturday 12pm (NOON) - 11pm Sunday 12pm (NOON) - 9pm *All hours subject to change due to inclement weather. Please follow us on Facebook for the most up-to-date information. Admission Children 5 & Under General Admission (6 & older) Sun ($1 Day!) Wed (1/2 Price Day!)

FREE $6 $1 per person with a canned good each $3 per person with a canned good each

FREE Parking Daily! Unlimited Ride Armband Pricing *All armbands are good until midway closing time, weather permitting. *Armbands sold until 8p Friday, March 17 - $15 Saturday, March 18 - $20 Sunday, March 19 - Dollar Day - No Armbands sold today - All rides are only $1 per ride Monday, March 20 - $15 Tuesday, March 21 - $12 “Twelve Buck Tuesday” Wednesday, March 22 - 1/2 Price Day - $9 armband Thursday, March 23 - $18 Friday, March 24 - $18 Saturday, March 25 - $20 152

Advance Tickets $15 Sale Ends Wednesday prior to the fair. Good for one admission AND one unlimited ride armband. Purchase as many as you like and use on ANY night of the fair!

9. Alachua County Fairgrounds Alachua County

About http://www.alachuacountyfair.com/

Fair Master Plan

Figure 127. Proposed Master Plan after Relocation

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Calendar of Events and Pricing Daily Specials Kids Days 20 Kids 12 and under get in free with school ID or free kids ticket. Friday Oct 20 2-6 and Oct 23-26 5-close. Limit 2 kids/adult at full price. Friday Midnight Madness starts at 9 p.m. to 1 a.m. rides and gate admission only $20 Sunday Family Day 22 Special Kids activities and kids meal deals from many of the vendors. Monday 23 Car load Monday - $10 Includes parking, gate entry, free show and attractions for everyone in the vehicle. Tuesday 24 $2.00 Tuesday Parking $2.00 - gate entry $2.00- Rides $2.00. Food vendors will have $2.00 deals Wednesday Military and first responders day 25 Bring your military or first responder ID and get in free Friday October 20 2 p.m. to 6 p.m. All night Monday through Thursday Student days 2 students (pre k-8) get in free with each paying adult. Bring your student ID or free tickets from school. Friday 27 Midnight madness starts at 9 PM to 1 AM rides and gate admission only $20. Saturday 28 Final day blow out all rides, $15 Available from (gate entry and parking are not included)

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Gatornational Camping at The Alachua County Fair Grounds 3100 NE 39th Ave., Gainesville, FL 32609 March 15th - March 22nd, 2017 Primitive Camping site/No Elec. Tent Camping site/15A electric RV Camping site/30A electric RV Camping site/50A electric

$30 per day $35 per day $40 per day $45 per day

** Limited number of outlets available Gates will open on March 15th at noon for campers The campgrounds are sponsored by The Alachua County Fair Association, Inc 501(c)3 non-profit organization

Figure 128. Events

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10. Flagler County Fair & Youth Flagler County

About http://www.flaglercountyfair.com/

Fair Master Plan

Figure 130. Aerial View

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Figure 129. Fair Logo

Calendar of Events and Pricing

Figure 131. Advertisement

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Figure 132. Advestisment

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E. State Fairs Master Plan Examples The recommendations for this research will take into account the previous research data and the discussion regarding possible activities conducted by the team.

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State Fairs Masterplans Examples 1. Layout Explorations

Figure Figure 110 133. Map of the Building and Grounds of the World’s Columbian Expositions, 1893

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Figure 134. New Fair Park Master Plan, Dallas, Texas, 2009

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Figure 135. The Evergreen State Fair, Monroe, WA

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Figure 136. NC Department of Agriculture & Consumer Services, 2009

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Figure 137. Iowa State Fair, Des Moines, IA

Figure 138. Seaside Park Circulation Master Plan

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2. Case Study 1 Clay County, FL

Figure 139. Clay County Fairgrounds Master Plan Proposal, 2018

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Existing Vegetation Existing Landscape

Proposed landscape shaded central connector for Welcome Way and Main Street. Species shall be recommended for flowering and shading cycles and seasons according to Fairground events.

Proposed Green Central Avenue

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3. Case Study 2 Washington County 2008 Master Plan Proposal

Hillsboro, OR

Figure 140. Aerial View

Public Information Available www.co.washington.or.us/Fair/Fairgrounds/index.cfm

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Findings and Recommendations

The Fairgrounds is a valuable asset for the residents of Washington County that is currently underutilized but offers a unique opportunity to serve the exhibition and civic event needs of County residents. To realize this opportunity, the Fairgrounds must be redeveloped as a first-class event, exhibition and community center. The Fairgrounds has long-served as the center of the County’s agricultural community by staging the County Fair, and serving 4-H, Future Farmers of America, Master Gardeners, and other educational, community, and organizational events. The redevelopment of the site must provide for these traditional uses. The proposed Master Plan (Figure 64) creates a campus of venues and facilities that will serve the year-round needs of wide-range of County residents for exhibitions, consumer shows, fairs, festivals, trade shows, civic functions, and family entertainment. The primary elements called for by the Master Plan include: Exhibit Halls: A new, high-quality exhibition hall of about 120,000 square feet consisting of about 90,000 square feet of divisible, column-free flat-floor space, and related meeting, break-out, pre-function, and accessory spaces. This facility is designed to serve the needs of exhibitors, consumer and trade shows, the county fair, clubs, and civic groups, including middle/high school graduations and other attractive community events and or entertainment activities as they are identified in the future. In addition, the existing exhibit hall will be retained for small and secondary shows and events or office and meeting space for community organizations. Pavilion: A covered pavilion consisting of about 100,000 square foot (including support space), free of interior columns, that supplements the market served by the new exhibit hall by providing for open-air events such as rodeos, concerts, theatrical events, farmer markets, and out-door exhibits and trade shows and supplement facilities for the annual county fair. National Guard Facility: An 11-acre site will be conveyed to the Oregon National Guard, which will construct a new armory of about 40,000 square feet, a 24,000 square foot field maintenance facility, and accessory facilities. The National Guard will entertain partnership opportunities that create synergies with the event center, such as incorporating administrative or other space in the new Armory for the City, County, or civic organizations, shared-use parking, and shared-use kitchen facilities. In addition, the armory will include training facilities that could be used by local law enforcement. Future Development Site: The master plan reserves about 15 acres east of NE 34th for a long-term use to be identified in the future that supports the objectives of the event center. Until a long-term use is identified, the site should be used for a compatible interim use. Parks and Recreational Areas: Under the Master Plan, the existing ball fields and tennis courts will be retained, and an additional ball field constructed. A park will be constructed along Cornell Road to provide an active green-way for company picnics and park-goers. Over the long-term, this area can be used for the future development of performing arts theaters and other cultural venues. In addition, the Heritage Commons, the heart of the historic fairgrounds will be retained and enhanced, to be used by fairgoers and users of the exhibit halls. 172

Implementation of the Master Plan will: Promote public events and festivals that reinforce the County’s role as a cultural and entertainment center capable of meeting the needs of County residents as well as drawing attendance and business from outside the County. Promote a sense of community among residents of Washington County and strengthen the County’s role in the Metro region as a center for diverse educational, recreational, and civic programs. Foster the burgeoning arts, crafts, entertainment, and tourist industry in the County by providing venues for events and shows. Provide additional opportunities for civic groups and non-profits to hold events, raise funds and offer life-long learning experiences, with a particular emphasis on youth. Preserve Washington County’s agricultural heritage by providing a quality venue for the County Fair, 4-H and other events that support and promote the County’s agricultural community. Promote tourism in the County. Capture the opportunity for new jobs and small business growth 1.5 to ensure an efficient and fiscally prudent redevelopment of the site, the Master Plan will be implemented in phases. The size and mix of facilities of later phases will be based on the actual results of earlier phases to make certain they match community needs and market demand. Promote an operationally efficient and financially viable business model by developing new venues that are designed and sized to meet emerging industry and market requirements, and by rehabilitating, where economically viable, existing facilities for community organizations that need less expensive space. The name of the complex should reflect the diversity of activities that occur there. Further, there are likely opportunities to lease “naming rights” for some of the buildings which would generate additional revenues to complete the features of the master plan. It is recommended that the naming of the new complex be reviewed and discussed with stakeholders and the community and a policy determination made prior to November, 2008.

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2008 Proposed Masterplan

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Figure 141. Washington County Fair Master Plan

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Structure Examples to be Explored 4. Structure Examples to be Explored

Figure 142. Renegade Steel Buildings

Figure 143. Bella Cavalli Events Building

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Figure 144 - 146. Robert E. Jester Nature Center

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Figure 147 - 149. The City of St. Louis Park Figure Recreation Outdoor Center

Figure 150 - 152. Del Mar Arena

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Figure 153 - 154. Toronto Harbourfront Amphitheater

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5. Roof Canopies Solutions for Roof Canopies Solutions for the Farm Bureau Building Farm Bureau Building

Figure 155 - 156. Paul Rudolph - Umbrella House

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Figure 157 - 158. Francis Kere Architects

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Figure 159 - 160. Francis Kere Architects

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Figure 161 - 162. Francis Kere Architects

Figure 134 - 139. Francis Kere Architect

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PHASE IV

Part VII

Consultant’s Evaluations Volusia County Fairgrounds

A. Introduction

By Martha Kohen & Maria Estefania Barrios This section represents an in-depth view of the various subjects that are integrated into the final research master plan. This includes the evaluations performed by our consultants regarding the state of affairs and the potential possibilities that VCF has. Moreover, the inclusion of 2 new directions of interest have been presented by VCF: the development of a sports facility within the premises and an ecological center that will expand the notion of the VCF throughout the county and the State as a pioneer for land conservation and ecological preservation. Diversifying the uses and possibilities of the VCF enriches the destination and the quality offered to its residents and visitors. The site could become the stewards of 3 different categories in the relationship of Volusia’s citizens with nature: 1. The agricultural production, the key to our sustenance and well-being, inclusive of education 2. The health of our youth through sports and plain fields which in our Florida climate allows being enjoyed year-round 3. The conservation and enjoyment of natural ecosystems To this division of purpose, we superimpose the hybridization of functions: • Agricultural extensions as education and dissemination of innovation, together with adaptation to our changing climate conditions • Ecosystems as tourism revenue, conservation of native habitats and species for the future generations while carefully managed eco-tourism revenue • Sports as land conservation in the public civic domain • The cultivation of the land of the VCF as a public and educational park with the addition of much-needed vegetation for the mitigation of CO2 emissions This can be integrated with the implementation of pedagogical ecosystems as well as the much-needed infrastructure updates regarding lighting and roads. In this dual-modality of nature appropriation, we can foresee the possibility of energy generations as well as risk management mitigation. With the inclusion of the sports facility idea, the team analyzed preliminarily the possibility of establishing in the Kilimanjaro property a Sports Complex like the Boombah Recreation Sports Fields in Seminole County. It would require the acquisition of the property and re-designing the access to include the VCF tract. We visualize the additions of the sports complex as a very synergistic combination, that could share the existing parking and generate permanent revenue for the County. The size of the new complex, with 15 fully serviced fields could be like the Boombah-sponsored facility with the possibility for additional fields and facilities for various sports. The county could look for an alternative competitive sports brand for the sponsorship, as well 189

as a naming opportunity, that for now, we will call “Volusia Sports”. What is not yet clear is the market carrying capacity, the costs of construction, and the return on investments. The complex would be located 30 miles away from the Orlando area, but the Kilimanjaro site can be attractive to the north of Orlando development and the Daytona Beach area. We could only recommend this very attractive option after we conduct a market research which will be delivered as an additional report that includes a feasibility and a transportation study. The growing potential of the facilities is identified by the increase in population and additional county visitors carrying the costs of construction, and the return on20% investments. The complex be located that hascapacity, been steadily increasing at an approximate rate of every decade, followingwould the existing trend30 miles away the Orlando area, but the Kilimanjaro sitenext can30 beyears. attractive to the north of Orlando allows us from to predict an additional growth of 50% in the (Figure 154) Which places development the VCF as and the Daytona Beach area. We could only recommend this very attractive option after we conduct a market a key piece in the expansion of the county and the State as more people turn into small cities as a new and research which will be delivered as an additional report that includes a feasibility and a transportation study. affordable option. The growing potential of the facilities is identified by the increase in population and additional county visitors that has been steadily increasing at an approximate rate of 20% every decade, following the existing trend Economic evaluations shall be conducted to show feasibility of activities, as well as a calendar of possible events allows us to predict an additional growth of 50% in the next 30 years. (Figure 2) Which places the VCF as that will utilize theexpansion facilities in aofmore uniformand manner. We believe through the turn generation of these a key piece in the the county the State as more people into small citiesmodalities as a newand and configurations of land use, the VCF can generate multiple business opportunities and job creation. affordable option.

Figure 2. 163. Resident Population in Volusia Projections Figure

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Sport Complex Exploration 1. Sport Complex Exploration

Figure 164. Existing Boombah Sports Complex superposed with the possible land acquisition

Figure 165. Rearranged Boombah fields to accommodate possible land acquisition

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B. Stakeholder Institutional Assessments Government and Urban Affairs Consultant Dr. Helen B. Miller, Ph.D.

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Table of Contents Section 1.0 Institutional Assessments of Volusia County Fairgrounds Stakeholders 1.1 1.1.1

Volusia County Volusia ECHO Program

1.2 1.2.1

Volusia County Farm Bureau, Inc. Volusia County Wednesday Farmers Market

1.3

Volusia County Fair Association, Inc.

1.4

Volusia County Cattlemen’s Association

Section 2.0 County Organizational Administrative Structure: Conservation Lands 2.1

Volusia County

2.2

Brevard County

2.3

Flagler County

Section 3.0 Volusia County Administrative-Related Systems Section 4.0 Farmers’ Market, Fairgrounds Possibilities, and Additional Programs that could be Implemented Section 5.0 Community Outreach Programs / Activities Section 6.0 Branding Section 7.0 Summary and Conclusions 194

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Section 1.0 1.1

Institutional Assessments of Volusia County Fairgrounds Stakeholders

Volusia County

Primary Contact:

George Recktenwald, County Manager 386-736-5920 Thomas C. Kelly Administration Center 123 W. Indiana Avenue Deland, FL 32720-4612

Volusia County was established in 1854 and became the 30th county in the State of Florida. In June 1970, the electorate of Volusia County adopted a Home Rule Charter, effective January 1, 1971. The county operates under a Council/Manager form of government. The promulgation and adoption of policy are the responsibility of the seven-member Council and the execution of such policy is the responsibility of the council-appointed County Manager. The Council is elected on a non-partisan basis. Voters elect the County Council which consists of seven members that serve four-year terms. Five are elected by district; the County Chair and the At-Large representatives are elected county-wide. The County provides a full range of services, including public protection; highway, street, and other infrastructure construction and maintenance; growth management; conservation and resource management; economic development; health and human welfare assistance; and recreational activities and cultural events. In addition, the County operates a water and sewer system, an international airport, a public transportation system, a parking garage, a garbage collection program, and a refuse disposal system. Vision: To be a community rich with resources and opportunities today and for generations to come. Mission: To provide responsive and fiscally responsible services for the health, safety, and quality of life for our citizens. Strategic Goals: • Thriving Communities: Promote health and safety, provide services to meet the needs of citizens, and practice stewardship of the environment. • Economic & Financial Vitality: Achieve strong economic health tied to job growth, industry balance, and financial soundness. • Excellence in Government: Foster partnerships to deliver exceptional services. Principal County Officials County Council - Volusia County operates under a Council/Manager form of government. The promulgation and adoption of policy are the responsibility of the seven-member council. Council Members include: Jeff Brower, County Chair Barbara Girtman, District 1, Vice Chair Ben Johnson, Council Member At-Large Billie Wheeler, District 2 Danny Robins, District 3 Heather Post, District 4 Dr. Fred Lowry, District 5

Appointed Officials: George Recktenwald, County Manager Suzanne Konchan, Deputy County Manager Michael Dyer, County Attorney

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Detailed information about the County’s financial standing is presented in the audited “County of Volusia, Florida, Comprehensive Annual Financial Report (CAFR) for the fiscal year ended September 30, 2020.” The CAFR consists of 335 pages of detailed financial statements, notes, and schedules, is published online at www.volusia.org/finance, Also available online is a shorter version of the audited report entitled, “County of Volusia, Florida, Popular Annual Financial Report for the fiscal year ended September 30, 2020.” Both financial reports contain the Volusia County Organizational Chart, which provides a clear depiction of county government administrative reporting relationships. The Government Finance Officers Association of the United States and Canada (GFOA) has given an Award for Outstanding Achievement in Popular Annual Financial Reporting to the County of Volusia, Florida for its Popular Annual Financial Report for the fiscal year ended September 30, 2019. This is a prestigious national award, recognizing conformance with the highest standards for preparation of state and local government popular reports. Both financial reports discuss the Economic Condition of the County, with focus on the local economy, local development projects, housing development projects, transportation programs and initiatives, and long-term financial planning. The Annual Budget is discussed with depiction of the County’s Taxing Cycle. Both Government and Business-type revenues are provided, with comparisons from the current year and two previous years. Taxing data includes the property tax millage rates for the County and School Board for the last five years, and the total assessed value of taxable property in the County. The County’s principal property taxpayers are identified, as well as the property tax collected for the last five years. The reports conclude with a comparison of population and per capita income for the last five years, and the 10 largest employers in Fiscal Year 2020.

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1.1.1 Volusia County ECHO Program Primary Contact:

Brad Burbaugh, Resource Stewardship Director 386-943-7081 x 13455 Kendra Hively, ECHO Manager 386-943-7081 x 13457 Jill Marcum, ECHO Administrative Coordinator 386-943-7081 x 13458

The Volusia ECHO Program, generated by a grassroots initiative, resulted from a citizen approved referendum passed on November 7, 2000. On November 7, 2020, voters approved extending funding for the ECHO Program with a 72 percent vote, levying continuation of an ad valorem tax of ¼ mill and issuance of Limited Tax General Obligation Bonds. Funds generated for the ECHO Program approximate $8 million on an annual basis. Volusia ECHO provides grant funds to finance acquisition, restoration, construction or improvement of facilities to be used for environmental, cultural, historical and outdoor recreation purposes. It is the intent of the Volusia County Council that funds be allocated throughout the county to provide broad geographical distribution and apportioned appropriately among the environmental, cultural, historical and outdoor recreational projects. The Volusia County Chief Financial Officer determines the amount of funds available for award each year. Contact:

Ryan Ossowski, CPA, Finance Dept. Director & Chief Financial Officers 386-943-7054

Standard Project: The maximum standard grant request amount is $600,000. The minimum amount is $12,500. Required match is 1:1. Exceptional Project: The maximum exceptional grant request amount is $2.5 million. Required match is 1:1. Specific details and application requirements are provided in “Volusia ECHO Program – A guide for applicants,” known as the ECHO Guidebook. ECHO grant applicants must be Volusia County Government, Municipal Government within Volusia County, or Not-for-profit Corporations that meet specific criteria. Volusia County Council: Before the County approves a grant for acquisition, all documentation required of the applicant and required by law or by any party for closing must be presented for review by staff and by the County Council. At a regularly scheduled meeting of the County Council, the ECHO Program staff provides the Council documentation of the ECHO awards recommended by the ECHO Advisory Committee, including the names of all applicants and projects, project locations and funding recommendations. ECHO staff provide verification that the applicants recommended for awards have received “Clean Hands” status and information on those applications that were determined ineligible, if applicable. County staff and the ECHO Advisory Chair or designee present the committee’s recommended projects and grant award to the County Council for final approval.

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The Council reviews the recommendations and approves or denies recommended projects. The County Council has final authority over all grant awards. Although not required, applicants may attend the County Council meeting to address questions posed by the Council during their discussions of the ECHO recommended awards. The ECHO Guidebook, Grant Process Flow Chart, and annual ECHO Calendar of ECHO Advisory Committee meetings and Mandatory Workshops are available at the ECHO website at https://www.volusia.org/echo/

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1.2

Volusia County Farm Bureau, Inc.

Primary Contact:

Steve Crump, Executive Director, 386-734-1612 3090 East New York Avenue, DeLand FL 32724

The Volusia County Farm Bureau was incorporated as a Not for Profit corporation in the State of Florida in 2012. Current Officers / BOD include: President Mark McGee Vice President Kim Conaway Secretary J. Michael Braddock Treasurer George Benedict Executive Director Steve Crump Honorary Director Bill Hester Honorary Director Sylvia Crump Honorary Director Daniel Peterson The primary purpose of the corporation: to promote, foster and encourage more efficient and progressive agriculture, to enable farmers and growers of Florida to enjoy the manifold benefits of joint and collective effort, to work for the solution of the problems of the farm, the farm home, and rural community, by the use of recognized advantages of organized action, to the end that those engaged in the various branches of agriculture may have opportunity for happiness and prosperity in their chosen work, to represent, protect and advance the social, economic and educational interests of farmers in Florida, and to cooperate with Florida Farm Bureau Federation and through it, with the American Farm Bureau Federation, and with the Agriculture Extension Service in bringing their resources to the farmers of Florida. The Volusia County Farm Bureau counts approximately 5000 family members who purchase insurance products from their not-for-profit organization. The Farm Bureau is one of the four organizations that own the contiguous parcels of land that constitute the Volusia County Fairgrounds. The Farm Bureau shares meeting space with the County, holds its annual meeting in the county auditorium, conducts joint meetings with the Department of Agriculture and Consumer Services, Chamber of Commerce, and other local and state organizations / agencies, and conducts its popular Wednesday Farmers’ Market at the Fairgrounds. The Volusia Farm Bureau enters/renews a rental agreement with Volusia County on an annual basis for use of the Volusia Fairgrounds as the venue for the Wednesday Farmers’ Market.

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1.2.1

Volusia County Wednesday Farmers’ Market

Primary Contact:

Bill Hester, 386-734-1612 3050 E. New York Ave. DeLand FL 32724

Initiated in 1975, the Volusia County Wednesday Farmers’ Market is one of the largest and longest-running farm markets in Volusia County FL. The market has both local produce and produce grown elsewhere to give shoppers more variety. “The Farmers Market provides an outlet for those who sell and a source for buyers to get fresh produce at below grocery store prices,” said Bill Hester, Honorary Director of the Farm Bureau and Farmers’ Market operations director. In addition to fresh produce, the market delivers a wide range of vendors who offer “everything under the sun,” from musical instruments, glassware, pots and pans, pet items, jewelry, handbags, fishing gear, cosmetics, tools, small livestock and more. The Wednesday Farmers’ Market is located at 3050 E. New York Avenue in DeLand. It’s open from 7 am to noon. Admission and parking are both free. Vendors line the walkways inside the Fairgrounds. Outdoor space size is a 10’ x 20’ spot. Rates are $10 per week. Vendors supply their own table and tent or canopy. Indoor spaces are $13. An 8 foot table is supplied inside. Prices include sales tax. Payment for the month is due the first Wednesday of each month. Merchandise sold must be family friendly. Revenue generated by the Farmers’ Market is invested back into the community. The Farm Bureau provides three (3) $1,500 scholarships to college and college-bound students each year, in addition to the Harley V. Cutlip Memorial Scholarship. Mini-grants are also available to Volusia County agri-science and agriculture educators who teach K-12 grades. The mini-grants are capped at $200 per grant.

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1.3

Volusia County Fair Association, Inc.

Primary Contact:

Ronnie Hull, General Manager 386-734-9514 3150 E New York Ave, DeLand, FL 32724

Overview – The Volusia County Fair & Youth Show (VCFYS) is a service of the Volusia County Fair Association, Inc., which is a non-profit organization governed by a Board of Directors who are nominated for membership. Mission – of the VCFYS, founded in 1923, provides a place for youth to learn and show their livestock products; residents of Volusia County are encouraged to participate in art, photography, music, agriculture, horticulture, home and craft projects. The fair gives students an opportunity to showcase their talents while competing for awards. The fair was the highest rated county fair in Florida 2002-2009 by the Florida Federation of Fairs. The facility can park 6000 cars on 85 acres. Easy access location I-4 at exit 118 /SR 44 in DeLand. Board of Directors – Officers President Otis Smith 1st VP Bill Lawrence 2nd VP James Evans Treasurer Bill Johnson Secretary Dr. Sharon Tighe Past President Mike Mancinik

Directors Michelle Chaves David Griffis Leanne Hansard Lenton Fidler David Luznar J. Daniel Peterson Danny Pope Wade Roach

Honorary Directors Bill Hester Bill Johnson Shirley Martin Gerald Stilling Doug Weaver Trustee Directors Doris Daugharty Jimmy Harrell Patricia Shutts Cindy Till

Fair Sponsors include: Total Comfort, Mainstreet Community Bank, Duke Energy, Ask4Gas, DeLand Jeep, Volusia Recycles, Crystal Tractor & Equipment, Coca Cola, TD Bank, Surety Bank, Seville Slaughter House, Calkins Electric, Luznar Feed Mills, Inc., VyStar Credit Union, Hampton Inn & Suites by Hilton, and Holiday Inn Express & Suites.

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1.4

Volusia County Cattlemen’s Association

Primary Contact:

Steve Wilson, President rockinw61@gmail.com 3100 E State Road 44 DeLand FL 32724

The Volusia County Cattlemen’s Association was incorporated in 2009 as a Florida Domestic Non Profit in 2009 for charitable and educational purposes. Benefits to members include: • Representation in Tallahassee and Washington, D.C. - informing legislators of cattle industry and land owner issues, such as trucking weight restrictions, green belt taxes, grazing and property rights, • Public Relations – providing a public, united voice to “tell our story” during times of controversy, • Beef Cattle Research and Educational Programs – UF leads the way in cattle research. VCA works closely with them to direct needed research. They share the products of these efforts in the magazine each month. The FCA in conjunction with UF presents educational courses throughout the year, ex. Cattlemen’s Institute and Allied Trade Show, Cattlemen’s College, Beef Short Course and numerous others. • Environmental Regulation – FCA constantly working to limit unreasonable and costly environmental regulations, encouraging regulatory agencies to adopt regulations that are both scientific-based and economically reasonable, aligning with like-minded groups to protect our interests. • Monthly Magazine – top communication tool for FCA. Each edition is filled with up-to-date research and educational information. Quick reference for cattle product and service ads. • Youth Activities – FCA has strong junior program designed to mentor young people and develop future industry leaders, achieved through educational programs, competitions, field days and travel course. All focused on promoting leadership skills, sound animal care, and environmental management of natural resources. Cattlemen Board Members

Cattlewomen Board Members

President Steve Wilson Vice President Matt Boni Secretary Lane Conaway Treasurer Mark Sutton State Director Troy Rentz Alternate State Director Sharon Fox Gamble

President Kaitlin Plante Vice President Brenda Mares Secretary Missy Sutton Treasurer Nikki McDonald State Director Deann Maples Alternate State Director Erica Rentz

This past Spring, on April 30, 2022, the Volusia County Cattlemen’s Association held its 72nd Annual Cracker Day, which delivers a Rodeo Event and BBQ Lunch, along with Bull Riding, Barrel Racing, Team Roping, Buddy Pick-up, and Greased Pig and Boot Scramble for the Kids, along with many other events throughout the day. Prizes include the Jackpot, Trophies and Cash Prizes. Cracker Day is held at the Volusia County Fairgrounds. This event is a tradition for the County, celebrating the cattlemen’s history and heritage, in collaboration with its Volusia Stakeholders.

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Section 2.0

County Organizational Administrative Structure: Conservation Lands

2.1

Volusia County Conservation Lands

Primary Contacts:

Nick Dunnam, Activity Project Manager, 386-943-7081 x 21264 Cindy Venuti, Land Manager, 386-943-7081 x 21270 123 W. Indiana Ave, DeLand FL 32720

Listed below are conservation lands located within Volusia County. These lands are owned by various entities including the county, the St. Johns Water Management District, the State of Florida, and the federal government. These are a myriad of habitat types within the county which vary from preserve to preserve depending on the terrain. Conservation Lands within the County Website provide hyperlinks to additional information on habitats, trails and amenities to all conservation lands. Land Management is currently remarking their trails. The trail maps on the kiosk are currently being updated. Contact for Land Management trails is: Brad Burbaugh, Resource Stewardship Directors386-943-7081 x 13455 Volusia County Managed Lands: • Deep Creek Preserve • Deering Preserve at Deep Creek • Doris Leeper Spruce Creek Preserve • Gemini Springs Conservation Area • Hickory Bluff Preserve • Lake George Forest & Wildlife Management Area • Longleaf Pine Preserve • Lyonia Preserve • Scrub Oak Preserve • Wiregrass Prairie Preserve • Barberville Conservation Area Management Plan (no public access) St. Johns River Water Management District (SJWMD) Lands The SJWMD is one of five water districts throughout the state and is dedicated to the preservation and management of Florida’s water resources. One of the ways this is accomplished is through the acquisition of land. In addition to protecting and maintaining water resources and the integrity of ecological systems these lands provide recreational opportunities. • Buck Lake Conservation Area • Clark Bay Conservation Area • Crescent Lake Conservation Area • Heart Island Conservation Area • Lake George Conservation Area • Lake Monroe Conservation Area • Palm Bluff Conservation Area • Seminole Ranch Conservation Area State of Florida Lands – Parks • Blue Spring State Park • Bulow Creek State Park • DeLeon Springs State Park

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• • •

Hontoon Island State Park North Peninsula State Park Tomoka State Park

State of Florida Lands – State Forests • Lake George State Forest Tiger Bay State Forest Federal Lands – National Park Services • Canaveral National Seashore Federal Lands – National Fish & Wildlife Service Refuges • Lake Woodruff National Wildlife Refuge • Merritt Island National Wildlife Refuge

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2.2

Brevard County

Primary Contact:

Mike Knight, Program Manager 321-255-4466 Environmentally Endangered Lands Program Administrative Officers 91 East Drive Melbourne, FL 32904

The Environmentally Endangered Lands (EEL) Program was established in 1990 to protect the natural habitats of Brevard County by acquiring environmentally sensitive lands for conservation, passive recreation, and environmental education. This was made possible by citizens who voted to tax themselves for the acquisition and maintenance of Brevard’s natural areas. Residents reaffirmed the EEL Program in 2004 under a second referendum to protect the natural habitats within Brevard County by the acquisition of environmentally sensitive lands through a willing seller program for the purpose of conservation, passive recreation and environmental education. To stretch funds as far as possible, the EEL Program forms partnerships with federal, state and local agencies that are committed to the protection of natural resources and the county’s long-term quality of life. EEL sanctuaries are managed to preserve native habitats and the plants and animals that live there. EEL Advisory Committees •

Procedures Committee (PC)

Established in 1989, the PC serves as an Advisory Committee to the Board of County Commissioners (Board), EEL Staff, and the Selection and Management Committee (SMC) regarding policies, procedures and standards for land acquisition. The Committee meets annually for a joint meeting with the SMC and often as needed thereafter. Membership consists of eight (8) individuals with knowledge of environmentally sensitive lands and who have participated in activities to acquire such lands. Members serve a minimum of two (2) years. •

Selection and Management Committee (SMC)

Established in 1990, the SMC serves as an expert scientific advisory committee to the Board and to EEL Staff on all issues involving the acquisition and management of environmentally endangered lands within the EEL Program protected area network. Meets monthly. Membership consists of ten (10) individuals who serve for a minimum term of two (2) years. •

Recreation and Education Advisory Committee (REAC)

Established in 2005, the primary function of this group is to serve as an advisory committee to the SMC and EEL Staff by providing recommendations for public access, passive recreation and environmental education on EEL managed conservation lands. Meets monthly or on an as needed basis. Members serve a minimum of two (2) years. Membership consists of eight (8) citizens.

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Environmentally Endangered Lands Programs Mike Knight, Program Manager, 321-255-4466 Examples of Land Management activities include: securing property boundaries, implementing prescribed fires, removing invasive plants, restoring hydrological cycles, and creating public access trails. These practices maintain healthy sanctuaries and often restore areas that have been disturbed or neglected. The goals and approaches for management of EEL sanctuaries are outlined in the EEL Sanctuary Management Manual. • • • •

North Region Land Management Superintendent: Damien Keene 321-264-5185 South Region Land Management Superintendent: Steve McGuffey 321-255-4466 Central Region Land Management Superintendent: David DeMeyer 321-449-4720 South Beaches Region Land Management Superintendent: Ray Mojica 321-255-4466

Brevard County Board of County Commissioners 2725 Judge Fran Jamieson Way, Viera FL, 32940, 800-955-8771

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Section. 2.3

Flagler County Land Management

Primary Contact:

Mike Lagasse, Land Management Coordinator Also, Public Lands & Natural Resource Manager 386-313-4064 1769 E. Moody Blvd., Bldg. 2, Bunnell FL 32110

Land Management is responsible for the review of proposed residential and commercial development plans. These plans are reviewed to address environmental concerns, including surface and groundwater protection, wetlands, upland buffers, conservation easements, special environmental protection areas, shorelines, boat docks and ramps. Soil contamination, and habitat protection. Compliance with Flagler County environmental codes is the guiding principle. Flagler County Conservation Land – Land Acquisition Committee Established: in accordance with Flagler County Code Section 2-77. Function: Serves as an advisory board to the Board of County Commissioners on issues involving the acquisition and management of environmentally sensitive lands, recreation and water recharge areas. Membership: 7 Members appointed by the Board. Must file a Disclosure of Financial Interest Form annually. Appointed Terms: 3-year terms. Meeting information: Quarterly, the 2nd Monday of each month @ 3:30 pm, at GSB, 1769 E. Moody Blvd., Bldg. 2, 1st Floor Conference Room, Bunnell FL 32110 Staff Liaison: Michael Lagasse, Public Lands & Natural Resource Manager 386-313-4064 Committee Members: Anne Wilson Walter Mahler Brynn Newton Ann Moore Jane Davis Susan Anderson The “Environmentally Sensitive Acquisition Manual” is available by hyperlink on the Flagler County website – Land Management section.

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Section 3.0

Volusia County Administrative-Related Systems

The Volusia County Home Rule Charter, which took effect on January 1, 1971, is the foundation for the County’s Council / Manager form of government. The County Council is the legislative arm of Volusia County and sets policy for the government. The County Manager, who serves at the pleasure of the County Council, executes the policies established by the County Council and oversees the daily operations of the government. County employees work under the direction of the County Manager within the structure of the system of merit rules and regulations. There are five (5) levels of organization administration between the County Council (legislative arm that sets policy for Volusia County) and the Resource Stewardship Division (Brad Burbaugh, Division Director) that directs the operations of the Volusia ECHO Program, and (6) levels between the Council and the ECHO Manager (Kendra Hively). 1. Volusia County Council County Chair: Jeff Brower Vice Chair & District 1: Barbara Girtman District 2: Billie Wheeler District 3: Danny Robins District 4: Heather Post District 5: Dr. Fred Lowry At-Large: Ben Johnson 2. 3. 4. 5. 6.

County Manager: George Rectenwald Deputy County Manager: Suzanne Konchan Community Services: Dona Butler Resource Stewardship: Brad Burbaugh (Volusia County Fairground) ECHO Program: Kendra Hively; and Jill Marcum, ECHO Administrative Coordinator

The ECHO Advisory Committee sits as the Grant Review Panel to review and score all eligible applications. County staff and the ECHO Advisory Chair or designee present the committee’s recommended projects and grant awards to the County Council for final approval. The Council reviews the recommendations and approves / denies recommended projects. The County Council has final authority over all grant awards.

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Section 4.0

Farmers’ Market, Fairgrounds Possibilities and Additional Programs that could be Implemented

• The “Landscape Architecture & Site Planning Perspective Response,” presented earlier in this Master Plan, identifies the region under study as a Wildlife Corridor that includes some of the highest quality conservation lands in the State of Florida. These landscape and wildlife conservation areas form a contiguous connected greenway and open space system that is perfectly suited for nature-based tourism and recreation experiences. • The Fairgrounds would benefit from the addition of an Environmental Education Center & Outdoor Classroom Facility to attract students, youth and adults interested in environmental issues. These issues in the public forum include sustainability of natural resources, such as water quantity and quality, preparing for climate change via visionary policy and programs, internal migration issues that impact crop production and the labor forces / population. And, certainly the role and impact of technological innovation on the environment, agriculture, food processing, and the population. • The Canopied Fairground objectives for shaded parking, pathways, and boardwalks are all in keeping with the need to meet health and safety goals for various categories of visitors. Additional ideas for consideration include: •

Cooking with “Celebrity Chefs” on a regular schedule, ex., K-12 school sports coaches, principals, favorite teachers, as well as Daytona stars

•

Free Classic Movies at the Fairgrounds, along with Food Trucks for low-cost family entertainment on a budget (also throughout the year)

•

Storytelling that connects with various constituencies, ex. farming in early days before today’s technology, emigration from the old country to the new world, how the Daytona 500 came to be, cherished stories about famous and not-so-famous events and people

•

Evaluate feasibility of Splash Parks and Skate Board Parks for children and young adults

•

Monthly Job Fairs along with Workforce Counselors who can provide assistance to job seekers who need additional training, or help with job-appropriate clothing

•

Small or large live music events, including competitions with cash prizes, also with Food Trucks for the audience

•

Include art fairs in the Farmers Market, for both students and adult artists

•

Is there space / demand for a Community Garden?

•

Is there space / demand for Child Care – pre-K?

•

Is there space / demand for a senior exercise track at the Fairgrounds, including access for disabled citizens?

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•

Providing space / services to Bikers in the area for annual Bike Week

•

Providing space / services to fans of the Daytona 500 / Daytona Speedway

•

Providing space / services to students and potential students of the three local universities, what the community have to offer college students?

•

USDA implements a number of centers and programs to further scientific research, technological innovation, education and training in agriculture/-related fields. A community wide committee could be formulated to address the feasibility of developing a proposal to USDA for an Innovation Center to be headquartered in Volusia County with its three universities, as well as K-12 county schools.

Section 5.0

Community Outreach Programs / Activities

Each of the Volusia County Fairgrounds Stakeholders has Sponsors and Friends who are committed to the success of the Stakeholders’ missions and events. These Sponsors and Friends could be invited to participate in workshops to focus on the branding process (see Section 6.0 on Branding). These organizations are primarily for-profit companies, and would likely provide input that complements input from the not-for-profit Stakeholders. Outreach to the community’s largest employers, which include the Volusia County School Board, Advent Health, Halifax Health, Publix Supermarkets, Inc., Walmart, Inc., Embry-Riddle Aeronautical University, Daytona State College and Stetson University, would provide another perspective for Volusia County and its Fairground Stakeholders. Although there is some overlap, inviting input from the county’s principal property taxpayers could generate additional insight on creating a vision for “exceeding expectations” for county residents and visitors. These taxpayers include Florida Power and Light Company, Duke Energy Florida, Inc., Oceanwalk, Walmart Inc./ Sam’s Club, Starwood, Spectrum, Utilities Commission of NSB, BellSouth, International Speedway Corporation, and Volusia Mall. The energy companies are known for their interest in working with organizations seeking to invest in growth opportunities. Since each of the Stakeholders includes students – both K-12 and college – in its activities, it may prove enlightening to develop a Student or NextGeneration Advisory Council to hear directly what is of concern to this age group – both as potential problems and opportunities. Reaching out to these groups on a systematic basis says to each that they matter and that their insights and concerns have value to the leadership of Volusia County.

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Section 6.0

Branding

Branding is the marketing process of creating a name, symbol or design that identifies and differentiates a product or service from other products or services. A branding strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of an organization and is directly related to consumer needs, emotions, and competitive environments. An effective brand strategy gives the organization a major edge in increasingly competitive markets. Developing and implementing a brand strategy is the process of achieving long-term goals during the organization’s evolution. The brand strategy is the business plan the organization follows so that its most important outcomes emerge in practice. More specifically, branding is a way to bring an organization’s intangible aspects like authenticity, personality, reputation and unique selling proposition into one neat concept. One understands strategy by comparing and contrasting with a related concept or tactics. Many people conflate tactics and strategies with each other. The conflation leads to confusing branding strategies with branding tactics. Branding tactics are specific actions taken to achieve the goals set in the organization’s strategy, for example, creating a website or a design for business cards, developing a brand style guide, or creating visual content for an organization blog. Information Essentials: • What is the organization mission? • What are the benefits and features of the products and/or services? • What do your customers already think or your organization and products/services? • What qualities do you want your customers to associate with your organization, products, services? • Learn the needs, habits and desires of your current and prospective customers. Know what they think! During the UF Team’s collaborative research process, interviews with the Volusia Stakeholders, and online research, the consultant identified a number of recurring descriptors which could be used to kick-start the branding development process. •

•

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•

Volusia County Fairgrounds, bounded by its neighbors Brevard County and Flagler County, are truly nestled adjacent to some of the highest quality conservation lands in the state, making the Wildlife Corridor branding descriptor, as the saying goes, “a slam dunk.” As the reader notes when reviewing this report’s Section 2.2 Brevard County and Section 2.3 Flagler County, both Brevard and Flagler share Volusia’s goal of collaborating with like-minded institutions when all are working toward implementing the same vision. All three (3) counties share a focus on conservation of natural resources and making natural resources accessible to citizens for outdoor, passive recreation. All three (3) counties share the goal of incorporating “health, welfare, and safety” into its user experiences, as expressed by the UF Landscape & Site Planning report. The suggested Environmental Education Center & Outdoor Classroom Facility complements the Volusia Stakeholders’ programs providing scholarships and grants to K-12 teachers and college students. The role of education is a key descriptor. Scholarships for college students that are interested in agriculture-related disciplines, educating

• • • • •

future generations The value of the County and its Stakeholders collaborating and sharing Fairground facilities, which is the added-value created by leveraging resources, resulting in a higher quality product / service at a lower price The Stakeholders have delivered their services year after year, thereby creating reputations that say “you know what to expect” from each County leadership has a reputation for “doing the right thing” so citizens vote to tax themselves for the mission of the ECHO Program Stakeholder contacts spoke of their positive experiences with 4-H, FFA, the County Fair, and Stakeholder events All working within their organization’s mission statements

Perhaps the branding process may be thought of as the methodology for developing a new business plan to “exceed expectations” for the County Fairgrounds by the County and its Stakeholders, by including its neighbors Brevard and Flagler Counties. This would provide an exciting opportunity to truly plan for the future, and engage teenagers and young adults, neighboring counties, as well as the trusted standard bearers who have built a truly remarkable foundation for “exceeding expectation” for the future.

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Section 7.0

Summary and Conclusions

Volusia County and its Fairground Stakeholders, the Farm Bureau, the Fair Association, and the Cattlemen’s Association, have demonstrated the willingness and ability to work together to benefit each party. In so doing, they have truly benefited by leveraging their resources at the Fairground. The leverage of Fairground properties has reduced costs for each party, thereby resulting in increased revenues for each. All of the Stakeholders have created organizational structures and position requirements that result in experienced community leaders taking on leadership roles for the direction and management of activities at the Fairground. This process has resulted in success over the years, and has earned the Stakeholders a reputation for effectively getting the job done in a professional manner, be it the annual Fair and Youth Show or the Farmers’ Market. The mission statements of the Stakeholders all include the importance of educating students, the next generation, in the critical role of agriculture in the evolution and growth of Volusia County. All seek to provide motivators and incentives to the county’s youth, so they will continue to value the role of agriculture in the County’s success. Rather than muse about the fact that today’s youth are different – those born into today’s evolving technologies – leaders with vision are thinking about actions they can take to engage youth at their own level. The question is how to accomplish this objective. What changes are needed? Perhaps the message (content) needs adjustment, perhaps the communication channels need to be enhanced, perhaps new opportunities for engagement are needed, as well as new reward structures for the Stakeholders, youth, and their parents. To answer these questions and others, we conclude by recognizing the need to begin a new dialog, with new partners as well as our established stakeholders, by reaching out for new expertise that can assist us in constructing new paradigms that offer exciting engagement opportunities. Volusia County is a successful role model for many counties throughout the country. It has thoughtful and accomplished leadership, it has a reputation for competence, it has financial resources to invest in new initiatives, and it has a host of stakeholders with shared values about the importance of investing in the future.

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C. Topography & Drainage Analysis Architect, MAS UD ETH, DAS ETH SP Christian Calle

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Concerning the terrain topography, there is no significant height difference within the masterplan perimeter. The highest elevation in the intervention area is 45 FASL, located in the southwest at parking lot #3 and inside the venue area at the Townsend Pavilion. The lowest elevation areas are 40 FASL height, located at the northeast corner exit at the Gossamer Rd. and at the east exit at the N. Prevatt Avenue. The figure below shows the water runoff direction and the areas with lower elevation where the existing reservoirs are located. At the general level, the water from the masterplan perimeter drains in two directions: northeast and southwest. The parking lot area drains to the southwest to the forested wetland area, and the Midway area drains to the forested area on the east and the wetland located in the north east at the south of the E New York Avenue.

Figure 166.

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Within the main use areas: the multi-functional buildings, the midway, and parking lots; the average height difference is around 1 to 2 ft. This situation defines some depression areas with possible problems of standing water. To avoid this issue, it is necessary to define landscape and building scale measures to improve the drainage in the masterplan perimeter. In terms of landscape, the figure below highlights the low elevation areas, which show the possible locations for additional retention ponds. The base strategy recommended consists of setting along the main circulations a network of bio-swales to collect the stormwater and discharge it into the new retention ponds. This interven-tion, coupled with street foresting and pavement for pedestrians, will help at the same time to provide shadow and improve the thermal comfort for the users that walk from the parking lots to the fair and in the midway area. Regarding building measures, as there is a significant amount of water collection on roofed areas, it is necessary to connect some of the existing and new buildings to the new retention ponds.

Figure 167.

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D. Landscape Architecture and Site Planning Perspective & Response Dept. of Landscape Architecture, UF Assoc. Prof. Kevin Thompson

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Table of Contents

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1.0

Existing Conditions

1.1

Summary

1.2

General Description

1.3

Natural Context

1.4

User Environment

1.5

Site Planning and Circulation Patterns

1.6

Strom Water Management and Site Hydrology

1.7

Parking

2.0

Needs and Opportunities

2.1

Site Planning, Vehicular Circulation & Parking Design

2.2

Pedestrian Network Design and Way-finding

2.3

Anticipating Growth and Expansion

2.4

Health, Welfare, Safety, and User Experience

2.5

Shade and Canopy

2.6

Stormwater Management and Harvesting System Demonstration Models

2.7

Outdoor Recreation and Sustainable Development Models

3.0

Examples and Precedents

4.0

Conclusions

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1.0

Existing Conditions

1.1

Summary

This report has identified several opportunities for improving the functional and aesthetic experience for visitors while anticipating evolving program offerings and changing demographics. This report provides an overview assessment of the existing physical site planning and built environment situation of the VCF site and it’s context and identifies opportunities for future site and programming development. 1.2

General Description

The Volusia County Fairgrounds is a highly functional fairground site with many positive attributes. It is conveniently located near the CR 44 / I4 interchange, it exists at the urban fringe nestled up against some of the highest quality conservation lands in the state and it is situated in a location that could allow for significant expansion with the acquisition of adjacent land parcels. 1.3

Natural Context

The Volusia County Fairground (VCF) site is located in a region of high quality pine flat barrens extending to the coastal area of the county. The sandy soils of this site and it’s region are characterized by the long-leaf pine and palmetto forests that have historically dominated the region within significant areas remaining in a natural vegetative state east of the site and extending 15 miles east to the I95 corridor. Urban development expanding from the New Smyrna Beach region is beginning to gain foothold along the CR44. Closer to the VCF site however, these native pine forests are of high environmental and ecological quality providing many opportunities for nature-based tourism and recreation experiences in the region. Landscape and wildlife conservation areas that form a contiguous connected greenway and open space system nearby include: • Relay Wildlife Management Area • Tiger Bay State Forest • Volusia County Long Leaf Pine Preserve • Deep Creek Preserve • St John’s River joining Lake Harney 1.4

User Environment

The landscape of the VCF site has been clear cut to make way for its development. Very few mature specimens remain, many of which can be characterized as ornamental rather than shade-producing with total canopy coverage of the site estimated to be < 1.25%. According to historic weather data, Volusia County generally experiences the highest temperatures and UV exposure during the five month period from April through September. UV exposure index measures during this time is above 11.0 indicating risk of harm to humans is “extreme” (unprotected skin can burn in less than 10 minutes). Average summer day time temperatures is 91 degrees Fahrenheit. 1.5

Site Planning and Circulation Patterns

There appears to have been a clear preference for order and organization in the original site development

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plan as interpreted by the centrally-located main fairground entry roadways (Theresa Davis Drive oriented east-west through the site and an unnamed roadway extending from the central oval to the South Entry Gate). The western portion of Theresa Davis Drive from the central oval to the West Gate (yellow) is constructed as a boulevard with central planted median (palms). The eastern portion extends as a two-way paved system without median from the central oval to the East Gate (red) at Gossamer Road, then unpaved from Gossamer to North Prevatt Avenue. This roadway continues further east as an unimproved roadway accessing a single residential lot (3199 Theresa Davis Drive) nearby and possibly also existing as a service road or firebreak. The southern (unnamed) entry road extends from the central oval to the South Gate (blue) and is constructed similarly to the western portion of Theresa Davis Drive as a boulevard with central planted median (palms). Nearly all buildings on site are positioned in a north-south orientation which potentially offers the advantage of morning and pre midday sun on the buildings eastern elevations. While this orientation is not generally considered desirable in term of passive solar design, it may offer some advantages in this context. Buildings providing sale stalls such as in the case of flea markets with commercial display layout-out areas in the front gain natural (although direct) light. Exposed spaces, including interior building spaces, are warmed in the winter by the sun (less desirable in the heat of summer). The associated lane way and parking areas respond to and follow this north-south orientation by running parallel to many of these buildings. 1.6

Storm Water Management and Site Hydrology

Two engineered water detention basins exist in the south-eastern portion of the site (0.76 acres and 0.18 acres in size) and are presumed to serve detention/retention purposes only. These basins are enclosed with fencing and appear to be inaccessible to the public yet possibly enjoyed as a picnic spot by staff and employees as evidenced by picnic tables positioned nearby. A smaller wetland area (0.5 acres) and water body (0.10 acres) exist on the western side of the side across from the livestock arena outside of the fenced property. Water quality management of these aquatic environments appears to present many of the same problems experienced by all water retention/detention bodies found throughout the state and region including low oxygen levels, high water temperatures and high nutrient loading. Stormwater generally appears to be managed as sheet flow across the site east and west towards shallow conveyance channels running north and south. A detailed study of stormwater collection off existing buildings and structured conveyance has not be included in the scope of this study. 1.7

Parking

Parking provisions on site are arranged in a grid fashion however, the design of roadways including paved and unpaved roads seems to be without defined hierarchy. Similarly, long straight lines in parking lots result in the visually-tedious long rows of parked cars.

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Parking lots consist primarily of gravel lane ways and grassed surfaces. Few if any trees have been saved or planted in the parking lot areas of the fairground site very likely resulting in conditions of high solar exposure for both parked cars and pedestrians alike.

2.0

Needs and Opportunities

2.1

Site Planning, Vehicular Circulation & Parking Design

Priorities: • Site planning to accommodate growth, improve user experience and strengthen way-finding • Identify land use zones based on existing and anticipated programmed uses • Consider program-to-program relationships and use patterns to guide building location, form and internal vehicular and pedestrian circulation networks •

Vehicular circulation networks to support way-finding and improve visitor experience • Hierarchy of roadways (types, sizes and configurations) • Design of roadways to improve user experience (aesthetic considerations) • Parking lots, parking fields and on-street parking provisions

Description Site planning is a complex matter. In addition to finding a places and locations for each activity and all programmed uses, the relationships between uses must also be carefully considered. Site planning must consider the site’s physical characteristics as well as context. Investing in a comprehensive master planning and visioning process early on will anticipate future needs and can help steer proposed solutions and development action in the meantime towards efficient, functional and cost effective solutions. Vehicular circulation (roadway) design at the site planning stage is important not just to ensure the provision of parking and the delivery of visitors to intended destinations of site but good vehicular network design also serves as a critical framework for way-finding. Good way-finding should naturally lead visitors to the their destinations on site without a reliance on signage which, when used to resolve clarity and logic shortcomings, quickly become distracting, confusing and unattractive. 2.2

Pedestrian Network Design and Way-finding

Priorities • Comprehensive shaded pedestrian networks and zones • Universal design and ADA compliance Description A primary driver for good design is ensuring the health, welfare and safety of a site’s users. Fairground sites by their nature, require the vast majority of visitors to park considerable distances from the activities they have come to engage in. On the VCF site in particular where shade canopy is virtually non-existent, it is important to give thoughtful consideration of shade requirements and to produce sensitive and effective design solutions for creating shaded parking lots, canopy-protected walkways and shaded resting spaces along the pedestrian corridors and throughout the site. Much of this could be accomplished by establishing and maintaining an adequate urban forest canopy (planting trees), but it is important to recognize that tree planting is also not a simple matter. Species need to be

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selected on the basis of local growing conditions, their ability to satisfy their intended function, their maintenance requirements including irrigation and pruning, and pest management over the plant’s anticipated lifespan. It is also advisable to consider a successional planting plan to replace plant material has it reaches maturity and approaches the end of its usable life. In addition, it is also important to carefully consider planting locations and compositions. Trees planted in urban settings (such as in parking lots and along paved streets) require considerable volumes of uncompacted soil support healthy root systems. Trees also benefit from being planted in trenches or long linear beds shared by other trees so roots commingle and provide helpful fortification against high winds. All this is to suggest that landscape design is a matter of necessity in creating a safe and enjoyable fairground environment. Landscaping is part of the site’s critical infrastructure and should not be considered simply as an aesthetic concern. It is not landscaping for simply for appearances. Universal access, ADA Compliance Site plans and designs must establish universal accessibility as a priority and be committed to goal of providing the same experience for visitors and users of all abilities. Good site planning and design does not consider this as a concession to a minority population but regards such approaches as good for all users, fully able or not. Consideration should also be given to variably sized groups of users and site visitors in providing for the needs and comfort for all. Dedicated shaded rest areas with bench seating along the pedestrian network for instance should provide for variably scaled groups of users of all sizes, ages and abilities. Provide spaces for a family to take a few moments for a single family member to rest for a few moments rather than small protected seating areas that cater to few. 2.3

Anticipating Growth and Expansion

Priorities • Identify land use needs, area, and zones Description From a site development and planning perspective, it’s important to have a clear vision for long-range future ambitions and a grounded sense of the spatial requirements necessary to support and protect these interests. In this master planning stage, it is also necessary to identify all supporting and ancillary land uses needed or required to support the primary land uses. In addition to buildings, parking and roadways, paths and trails, storm water management, storm water (irrigation) storage, landscape infrastructure (structure planting, supporting planted beds and areas, and including appropriate site/facilities maintenance yards) must also be considered in terms of land area, location and layout.

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Planning for the future is always a balancing act between investing in land acquisition when it is affordable while limiting current and continuing liabilities while assuming land value futures. From a landscape perspective, it is important to have a clear sense of the scope of anticipated growth both on site and off and to determine acquisition viability based on sound economic modeling. Similarly, it’s also imperative to be clear about future anticipated and intended land uses. Landscape buffers to protect view sheds are very different from parking lots and building development. Knowing what the growth needs are will help determine site

needs and the ability of particular sites to accommodate these. On the heels of this current mastering planning effort, mid and short-term planning objectives should be understood for neighboring properties and the suitability of adjacent properties to support the anticipated development of the VCF site should be considered in any land acquisition decision-making process. 2.4

Health, Welfare, Safety, and User Experience

Priorities • Create and adopt a comprehensive site shade canopy and landscape infrastructure plan Description In addition to contributing to a safe and healthy environment for visitors to the site, structural planting (especially canopy trees) critical in establishing the character of a place. A planting plan must be developed in conjunction with a site’s master plan to reinforce the circulation design and to support way-finding and storm water drainage strategies and must anticipate and avoid conflicts with intended programed uses such as fairground equipment, rides and other attractions. Planted landscape beds must be carefully considered for soil quality and access to irrigation water. At the VCF site, there are great opportunities for harvesting stormwater for landscape irrigation use and for demonstrating and modeling those approaches as a public educational and outreach service. In addition to the cooling effects of canopy shade, transpiration and evapotranspiration adds to the cooling effects of landscape treatments on human spaces. Thoughtfully positioned and composed plant groupings can offer significant impacts on the safe and enjoyable occupation of outdoor space. And finally, landscape design is a central and important part of a site user’s experience. Landscaping can make the difference between visiting a site that feels like a park or garden and visiting one feels more like a dusty parking lot with corn dog sales 700 yards away. 2.5

Shade and Canopy

Priorities • Create and adopt a comprehensive site shade canopy plan. Set benchmark goals at 50% coverage. Plan for succession. One of the most important site planning and design considerations for a site like VCF is the establishment of a healthy urban tree canopy. Not only will such a canopy will offer energy cost savings in terms of cooling the interior spaces of buildings and vehicles on site but more importantly, shade canopy will help protect the health, welfare and safety of site visitors and users. A shade and canopy plan takes into consideration the site location, seasonal use and solar angles, sets targets for percentage canopy coverage and groups specimens and species to greatest effect. Shade planning can include architectural responses including traditional structures like awning and covered walkways as well as advanced textiles and membranes such as used in tensile structures and shade cloth structures. Trees planted for canopy coverage and shade is often a more cost effective and visually-appealing option and the cooling effects of natural vegetation on ambient outdoor spaces often makes tree canopy creation a

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more suitable and attractive proposition. Without the benefit of a comprehensive shade plan for the VCF site, a general target of increasing shade to 50% coverage might be a good starting point. This initial target goal could be helpful in establishing a sense of the scale of undertaking including determining the number of trees of varying sizes and species to accomplish this target and the areas of landscaped grounds need to support these trees. This understanding will also help inform the planning and design for the location, form and orientation for future building development on site and will contribute to guiding the circulation needs and way-finding aspirations for this master plan. An example of one component of a shade plan for parking lot environment is provided in the examples included in the appendix of this report. This example is a simplification of shade planning and calculations, obviously the extent and through of shade and shadow is variable and highly depended on season, canopy height and time of day, all factors that must be considered when designing for shade. Planting any tree anywhere is a step in the right direction, but maximizing benefits through proper shade canopy planning and planting design will go much further in providing for safe and enjoyable visitor experiences. 2.6

Stormwater Management and Harvesting System Demonstration Models

Priorities • Sheet Flow Demonstration Area • Pervious Paving and Pavements • Rain Gardens and Bioswales • Rain Water Harvesting • Small scaled Rooftop Collection and Storage • Larger scaled commercial building Rooftop Collection and Storage • Site-scaled Retention/Detention/Irrigation Ponds Description As the sites is further developed, increases in impervious surfaces including new buildings, paved roadways, paved accessible parking spaces and paved pedestrian surfaces will result in significant increases of storm water runoff. Creating and adopting a sensitive site design incorporating best management storm water management practices and rainwater harvesting at the earliest possible stages will help guide future development towards sustainable, effective and cost efficient solutions in the future. Visionary thinking at this stage is critical. 2.7

Outdoor Recreation and Sustainable Development Models

Priorities • Continue to explore partnering relationships with community organizations such as 4H, Eagle Scouts, Schools and Colleges with building construction and environmental design programs. Explore opportunities for developing demonstration projects to benefit the whole site and possible newly developed thematic and focused program areas such as identified below:

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Environmental Education Center and Outdoor Classroom Facility • Sustainable building models • Outdoor classroom and small performance area • Picnic/park pavilion (large group capacity) • Small group pavilions • Trail rest locations (small structures to provide protection from weather) • Seating (seat walls, benches, picnic tables) • Boardwalks (to provide access to bogland and aquatic environments) • Signage (including kiosks, interpretative and way-finding signage •

Sustainable landscapes and gardens models • Longleaf pine forest demonstration areas • Boglands and aquatic gardens demonstration areas • Edible forests • Wildlife corridor, habitat and small patch habitat demonstration areas

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3.0

Examples and Precedents

Exhibit 1. Canopied Fairground Objective. A comprehensive site shade canopy plan would contribute to the health, welfare and safety of users and visitor, improve user experience and contribute to lowering energy costs.

Figure 168.

Exhibit 2. Simple Parking Lot Shade Study. A shade plan for the entire site is recommended developed with sun angles, seasonal use, canopy form and height considered.

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Figure 169.

Exhibit 3. Examples of canopy-shady pathways large and small (developed in concert with a roadway/path and trail hierarchy approach).

Figure 170.

Figure 171.

Figure 157.

Figure 172.

Figure 173.

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Exhibit 4. Example of small shaded user amenity spaces to provide comfort to pedestrians and site users.

236

Figure 174.

Figure 175.

Figure 176.

Figure 177.

Exhibit 5. Example of sustainable building models. These are site amenity features constructed by Eagle Scouts completing community service requirements.

Figure 178.

Figure 179.

Figure 180.

Figure 181.

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Exhibit 6. Sustainable building model. This example is a community service project completed by a group of design-build students enrolled in a specialist trade academy.

Figure 182.

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Exhibit 7. Environmental education center and demonstration gardens. This example is a boardwalk that provides access to bog and aquatic environments at Bok Tower.

Figure 183.

Figure 184 & 185.

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Exhibit 8. Natural area, sustainable building and demonstration garden interpretation. These examples includes interpretation with QR links for expanded content.

Figure 186 & 187.

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Exhibit 9. These examples demonstrate ill-conceived and inadequate approaches to planting shade streets in parking lots (first and second images) and for comparison, a better alternative (third image)

Figure 188.

Figure 189.

Figure 190.

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Exhibit 10. This is an example of a best practice and management approach to storm water management in a parking lot area.

Figure 191.

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Figure 192.

Example 11. A representative list of plant species to be considered for use in thoughtfully design shade and landscape plans. This list identifies species believed to be found and to survive in the region but is not necessarily a recommendation of species for the VCF site. A proper landscape and planting plan exercise must be executed before appropriate plants can be identified and selected. Trees Sand Live Oak (Quercus geminata) Red Maple (Acer rubrum) Cabbage Palm (Sabal palmetto) Sea Grape (Coccoloba uvifera) Wax Myrtle (Myrica cerifera) Simpson’s Stopper (Myrcianthes fragrans) Yaupon Holly (Ilex vomitoria) Flatwoods Plum (Prunus umbellata) Hackberry (Celtis laevigata) Bald Cypress (Taxodium distichum) Pond cypress (Taxodium ascendens Water tupelo (Nyssa aquatica) Sweet bay (Magnolia virginiana) Virginia willow (Itea virginica) Cassine holly (Ilex cassine) Longleaf pines (Pinus palustris) Slash pines (Pinus elliottii) Gumbo-limbo (Bursera simaruba) Wild lime (Zanthoxylum fagara) Lancewood (Ocotea coriacea) Strangler fig (Ficus aurea) Fringetree (Chionanthus virginicus) Live oak (Quercus virginiana) Sweet gum (Liquidambar styraciflua) Shrubs and Understory Saw palmetto (Serenoa repens) Fetterbush (Lyonia lucida) Wax myrtle (Myrica cerifera) Gallberry (Ilex glabra) St. Johns-wort (Hypericum spp.) Groundcovers and herbaceous species Wiregrass (Aristida stricta) Yellow-eyed grass (Xyris spp. ) Rabbit tobacco (Pterocaulon undulatum) Gopher apple (Licania michauxii) Blackroot (Pterocaulon pycnostachyum) 243 67

4.0

Conclusions

The owners and management of the fairgrounds should be commended for their forward-thinking and aspirational considerations for the development of the VCF site and for recognizing the value of external opinions and perspectives. This work is timely: it is being undertaken when change is afoot and in advance of significant investment in development that, with good guidance, could result in both wonderous and wonderful things. This sub-report, or “landscape architecture perspective” identifies both needs and opportunities of a site in transition and begins to set out priorities that could be helpful in establishing program goals and development strategies. Based on the initial observations and opinions of this report, two main priorities are identified and should be considered as VCF plans materialize and mature. 1. The health, welfare and safety of fairground staff and visitors In the opinion of this report’s author, the most important master planning consideration must be the provision of shaded pedestrian areas including parking lots, walkways, activity and resting areas. Additionally, a progressive ADA compliant plan that is committed to the concept of Universal Design providing similar experiences for users of all abilities should drive the design and future development of the VCF site. Since the best and most efficient means of achieving safe, shaded environments is achieved by establishing a forested canopy, detailed site planning concepts that consider stormwater management, stormwater harvesting for irrigation, soils, complimentary plantings and circulation design (vehicular and pedestrian) must be carefully considered to achieve cost effective and sustainable solutions. 2. Capitalize on the unique natural character of the site and its regional context The VCF site is located on the edge of some of the state’s most valued and highest quality ecological areas and preserves. This location provides a rare and wonderful opportunity to be developed as a regional center that helps to interpret the importance and value of these conservation lands and wildlife habitat preservation areas and educates the public about the importance of the state’s efforts to conserve these resources. Natural areas and resources are at the foundation of Florida’s identity as a state of great natural beauty and value and initiatives such as a proposed regional environmental educational center at the VCF site could serve not just to guide local perspectives and attitudes but also to generate and raise state, national and international interest in this region’s natural environments and landscapes. 3. Develop the VCF site as a local showcase of garden spaces and park structures The established and anticipated programming of the VCF site is well supported by thoughtful landscape design resulting in park and garden like outdoor spaces. These spaces and their associated structures could serve two important objectives: reinforcing good community partnerships with organizations such as Scouting groups, 4H and local schools with construction training, etc, and as demonstrations of context-sensitive, sustainable building approaches. Developing landscape spaces and structures with these objectives in mind contribute to long-range sustainability goals and serves to strengthen local and regional identity, setting Volusia County Fairgrounds apart from its peers by celebrating local talent and regional character.

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Much of the designer’s work relies on reference and precedent but should never be simply a cut-and-paste approach to site planning, design and development. Context sensitivity acknowledges the unique character and identity of place. The skill of the designer is evidenced by the sensitivity in recognizing the subtle underlying characteristics of a site and its context and then thoughtfully, respectfully and appropriately modifying

and adapting established best practice approaches. The result will be a wonderful community treasure of regional value that celebrates its context, its history and unique character of Volusia County in the creation of a place that satisfies all aspirational program objectives and that is loved by staff and visitors alike.

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E. Transportation Challenges Transportation Consultant, UF Dr. Ruth Steiner, Ph.D.

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Table of Contents

248

1.0

Relevance / distance to important cities, airports, venues/attractions

1.1

Annual stats of traffic volume on I-4 and 44 and its influence on the VCF

1.2

Comments on potential improvements/accessibiity

249

250

1.0 1.1

Relevance / distance to important cities, airports, venues/attractions Relevance / distance to important cities, airports, venues/attractions

The development in Volusia County is concentrated in two areas – along the coast (Daytona Beach, Daytona Beach Shores, Holly Hill, Ormond Beach, Ponce Inlet, Port Orange and South Daytona, New Smryna Beach, The development in Volusia County is concentrated in two areas – along the coast (Daytona Beach, DayEdgewater and Oak Hill) and in West Volusia north along I-4 and SR17 from the Orlando Metropolitan Region. tona Beach Shores, Holly Hill, Ormond Beach, Ponce Inlet, Port Orange and South Daytona, New Smryna The two largest cities in West Volusia are Deltona, and DeLand. DeLand is located to the west of the Volusia Beach, Edgewater and Oak Hill) and in West Volusia north along I-4 and SR17 from the Orlando Metropolitan County and Lake is toVolusia the west south.and To the east of the Fairgrounds aretolarge areasofof Region.Fairgrounds The two largest citiesHelen in West areand Deltona, DeLand. DeLand is located the west wetlands, some of which have been Pinesouth. Preserve andeast theofDeep Creek Preserve. the Volusia County Fairgrounds and preserved Lake Heleninisthe to Longleaf the west and To the the Fairgrounds are large areas of wetlands, some of which have been preserved in the Longleaf Pine Preserve and the Deep The Volusia County Fairgrounds are located with easy access to I-4 to bring patrons from the north and south Creek Preserve. (from DeltonaCounty and theFairgrounds Orlando Metropolitan onto SR 44 from the fairgrounds. Fairgoers The Volusia are locatedarea) with easy access to I-4the to west bring of patrons from the north and from Deland can also come from the west along SR44. The Daytona Beach International Airport is located south (from Deltona and the Orlando Metropolitan area) onto SR 44 from the west of the fairgrounds. Fairapproximately 20 miles the northeast thewest fairgrounds with theThe most direct access I-4 or along SR44 goers from Deland cantoalso come fromofthe along SR44. Daytona Beach along International Airport is and Tomoka Farms Road. Manytoofthe thenortheast attractionsofand in West located in DeLand (West located approximately 20 miles theactivities fairgrounds with Volusia the mostare direct access along I-4 or along SR44 andAdvertising Tomoka Farms Road.n. d.). Many of the attractions and activities in West Volusia are located in Volusia Tourism Authority, DeLand (West Volusia Tourism Advertising Authority, n. d.). 1.1

Annual stats of traffic volume on I-4 and 44 and its influence on the VCF

1.2

Annual stats of traffic volume on I-4 and 44 and its influence on the VCF

The AADT along the section of New York Avenue was 16,500 in 2021, which is lower than the either of the roadways the east west (19,100) that segment roadway (FDOT, n. the d.-a). TheofroadThe AADTtoalong the(AADT section19,000) of New or York Avenue wasof16,500 in 2021,ofwhich is lower than either the roadways to the east 19,000) west (19,100) that segment of roadway n. d.-a). roadway is classified as a (AADT principal urbanorarterial with twooflanes in each direction. It is(FDOT, maintained by The the Florida way is classified as a principal urban arterial with two lanes in each direction. It is maintained by the Florida Department of Transportation (FDOT). The traffic volumes have increased over time. The following table Department Transportation (FDOT). The traffic haveincreased increasedfrom over17,600 time. The following tablein shows that theoftraffic volumes on SR 44 have slowlyvolumes and steadily in 2009 to 21,500 shows that the traffic volumes on SR 44 have slowly and steadily increased from 17,600 in 2009 to 21,500 in 2018. In 2018 the level of service (LOS) capacity on this segment was 39,800 vehicles for a volume-to-ca2018. In 2018 the level of service (LOS) capacity on this segment was 39,800 vehicles for a volume-to-capacity (Volusia County, County, 2019). 2019).This Thissuggests suggeststhat thatalthough althoughthe thetraffic traffic pacityratio ratioofof0.54 0.54on on this this segment segment of of roadway roadway (Volusia on onthis thisroadway roadwaysegment segmenthave havebeen beenincreasing increasingover overtime, time,this thissection sectionofofroadway roadwaystill stillhas hasexcess excesscapacity capacityon aon typical day. It is important to recognize that these are notare taken the days in which are a typical day. It is important to recognize that traffic these counts traffic counts notontaken on the days inthere which activities the Volusia County Fairgrounds. Additionally, the traffic volumes may have declined beginning there areatactivities at the Volusia County Fairgrounds. Additionally, the traffic volumes may have declinedin beginning 2020 due to of the COVID-19 2020 due tointhe impact of the impact COVID-19 pandemic on pandemic travel. on travel.

Figure 193. Figure 3

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Figure 194.

The VCF currently has three entrances from SR44, but only one of those entrances – the middle entrance at Deland Crossing Blvd. (in front of the Farm Bureau Building) currently allows the full range of turning movements. Even then, drivers do not have the benefit of the protection of a signalized intersection. Furthermore, this entrance provides only limited access during major events; the traffic circulation during the fair goes to the south end of the site. The entrance to the west on Floral Park Blvd. allows a left turn for westbound traffic on SR 44 and right turns into Floral Park Blvd. for eastbound traffic. From the VCF site, drivers can only turn right when they exit onto SR 44 at this entrance. At the east entrance on Gossamer Road, no traffic is allowed onto the Fairground property from SR 44. Drivers exiting the VCF site can make a right turn off the fairground property. They can get to this exit from the southern part of the VCF site or from a frontage road on the north end of the site. Access to attendees at events at the VCF is best accommodated for eastbound traffic along SR 44. At the same time, these access management strategies that make access easier from the I-4/SR 44 interchange also make it more difficult for traffic leaving the VCF site; drivers leaving the fairgrounds will have a difficult time turning left onto SR 44. In the next section, we explore some of the options for increasing accessibility to the VCF site.

1.2

Comments on potential improvements/accessibility

The traffic circulation will need to be modified to address proposed changes on the VCF site and adjacent properties. In this section, we address the potential development of the property to the west of the VCF site and transportation considerations to make the traffic flow on the fairgrounds work better with some of the proposed changes to the VCF site. 252

The property to the west of the VCF site will be a challenging property to develop. The property is bounded by the exit ramp for the NB I-4 off-ramp to the north and west and by the fairgrounds to the east. Most of the land is zoned for rural land uses that allows a residential density not to exceed one (1) dwelling unit per five (5) acres. Commercial development may be allowed in the north portion of the site between the property and the fairgrounds (see red in picture, below). The roadway network from the south is not currently well developed and would be difficult to develop due to its proximity to the environmental services corridor (ESC). An additional constraint on the site development is the current requirement for a 660-foot I-4 corridor buffer.

Figure 195.

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Because of the close proximity of the site to the I-4/SR 44 interchange, access to this site would likely to be directed to the western entrance at Floral Park Blvd. The proposed modifications to access would bring traffic onto the fairgrounds at Prevatt Avenue. Because of the close proximity to the I-4/SR 44 interchange, the commercial development will need to be managed carefully to ensure that the associated traffic does not interfere with the operation of the freeway. Except for the portion designed for commercial development, the low intensity of allowed development would make this site compatible with the VCF. Stated another way, the increased traffic volume likely could be accommodated with the existing roadway network. At the same time, the low density might also make it difficult for the development of the site to be financially viable. The incorporation of this property in the VCF site would give the Fair Association greater control over adjacent properties. At the same time, the development of event venues would have implications for traffic and pedestrian safety on the fairgrounds site. Some of the considerations are included below. One of the greatest challenges in increasing accessibility to the Volusia County Fairgrounds is that SR44 is a state road and with the proximity to the I-4/SR 44 freeway interchange, the Florida Department is likely to be cautious about making any changes that limit traffic movement along this segment of SR 44. Eastbound traffic is currently accommodated at the western entrance on Floral Park Blvd. and at Deland Crossing Road with right turns onto the VCF property from SR. 44. As is described above, access to the fairgrounds is currently limited for westbound traffic at Floral Park Blvd. and Gossamer Road. The entrance at Deland Crossing Blvd allows the full range of access; however, the access is without the protection of a signal on SR 44. Two major changes could be made to improve the site access - the intersection with the western leg of Gossamer Road could be widened to three lanes, and the traffic could be moved to traffic to N. Prevatt Ave. Changes at the western Gossamer Road entrance may be necessary to accommodate changes to the adjacent property to the west of the VCF site. Depending upon existing and projected traffic volumes associated with the site to the west, this entrance could be changed from a two-lane street to a three-lane street (two southbound lanes and one northbound lane) and the addition of another right-turn lane on SR 44. The decision to widen this road should be based upon a traffic study that addresses the type and intensity of development to the west. The configuration of this roadway needs to address two competing needs – the need to prevent eastbound traffic from backing upon onto SR 44 into the influence area of the I-4/SR 44 interchange with the need to ensure that people can safely walk from parking areas to the activities on the property to the west. The movement of traffic to an entrance on Prevatt Ave. has many advantages. The use of this entrances would mean that drivers would have a minor inconvenience when they travel to the east to go west. The use of this entrance and exit would allow greater separation of automobile and pedestrian circulation. It provides a safe exit from the fairgrounds for travelers to both the east and the west. It would also allow the separation of pedestrians from automobile traffic in the parking areas by moving the automobile traffic to the south part of the site and pedestrians to the internal parts of the site.

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Figure 196.

Emergency access to the site would be enhanced with these proposed changes. Emergency vehicles could be accommodated at any one of the entrances depending upon where the facilities are located on the site but it may be best accommodated by the two westernmost entrances. The west entrance at Floral Park Blvd. may be the first choice for emergency vehicles, which are likely to come from the west. The entrance at Deland Crossing Blvd. may be a good choice for emergency vehicles if the emergency response areas are located on the north central part of the fairgrounds. Emergency access from Prevatt Road may create the greatest conflicts with traffic flow on the site by creating a conflict between the smooth movement of automobile traffic to and from parking areas and the needs for the facilities for emergencies to have good pedestrian access.

Sources: Florida Department of Transportation (FDOT) (n. d.-a) Florida Traffic Online, 2021. Retrieved on June 30, 2022 from https://tdaappsprod.dot.state.fl.us/fto/. Florida Department of Transportation (FDOT) (n. d.-b) Systems Implementation Office. Access Management. Retrieved on June 30, 2022 from https://www.fdot.gov/ planning/systems/programs/sm/accman/default.shtm. Volusia County. (2019). Volusia County 2018 Average Annual Daily Traffic & Historical Counts. https://www.volusia.org/core/fileparse.php/6080/urlt/2018-AADTsVolusia-County-Roads-vs2019-04-26.pdf West Volusia Tourism Advertising Authority (n. d.) West Volusia. Old Florida. New Vibe. Retrieved on June 30, 2022 from https://visitwestvolusia.com/what-to-do/.

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E. Economic Opportunities Feasibility Consultant, UF

Asst. Prof. Abhinav Alakshendra

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Table of Contents

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1.0

Volusia County Fair & Youth Show

1.1

History

1.2

Fairgrounds

1.3

Events

2.0

Parking monetization based on the current format of the County Fair

2.1

Parking Cost and Revenue

2.2

Limitations and Suggestions

3.0

Vacant Lot Development

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1.0

Volusia County Fair & Youth Show

1.1

History

Volusia County has an impressive history of being popular tourist destination. Volusia county attracted close to 10 million visitors in 2021. These visitors spent about $5.5 billion, generating about 52,000 jobs. The County has some of the finest tourist draws – beautiful beaches and Daytona International Speedway. As per projections, tourism in the County will be growing, and in 2022, the County is expected to get more than 10 million visitors.

1.2

Fairgrounds

The Volusia County Fairgrounds is a vital asset for the County. The Fairgrounds hosts multiple events and activities throughout the year. The most important event is the annual fair which County hosts in Fall. The fair brings the community together as it’s truly a family event. The fair brings some of the big names in music, hosts antique parades, and hosts popular petting zoos. The annual fair has been quite successful and has the potential to grow. Also, County has an opportunity to monetize the parking facilities.

1.3

Events

The total number of event days is essential for long-term financial sustainability and growth. Apart from a more significant number of days for the annual fair, County should explore other theme based- events to utilize the fairgrounds more efficiently. The fairground has two airconditioned halls, which are underutilized.

Some of the suggestions are as follows for Daugharty and Hester Commercial Exhibit: 1. Special events center: Daugharty exhibit could be marketed as a flexible and configurable space to accommodate various activities, including recreational, entertainment, and business. A business expo

2. Renewable energy fair: Being close to Daytona provides a great opportunity that can work in County’s favor. Solar panel installation in Florida has increased in the last few years. However, Florida still lags behind more than 10 states, which will change very soon. The future growth will be phenomenal, given the abundant sunshine Florida receives. Solar panel manufacturers and distributors would be willing to pay for space where they can showcase their products. Solar panel firms are a small part of the renewable energy industry.

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3. Transportation Innovation fair: Volusia county fairgrounds can host a transportation innovation summit. California has been hosting some version of a transportation innovation fair/ summit, and Volusia County can borrow a few ideas from California. There are many transportation firms in Orlando and surrounding areas, and Volusia County fairgrounds can benefit from being close to the 23rd largest MSA in the country. 4. Agri-business Fair: Volusia County in particular and Florida in general are primarily agricultural regions. An agrarian business showcase would provide an excellent opportunity for farmers to get acquainted with the latest innovations in the field, and corporations would have an opportunity to market themselves. 5. Military showcase: Military showcases are widespread occurrences in Northeast US. Usually, military showcases are combined with Gun and Knife fairs which will have a massive market in Florida. 6. Monster truck rally/Bike rally: Monster truck and bike rallies are quite popular in Florida, and given the bike ownership in Florida, these events are more likely to be successful.

All of the above strategies keep innovation as the focal point. This allows County to apply for various grants offered by State and Federal, private sector and civil societies.

2.0

Parking monetization based on the current format of the County fair

We also devised a calculation to monetize parking based on the current demand. The following analysis is solely for the annual county fair. We have tried to be quite conservative in our calculations.

The total proposed area for VIP parking is approximately 130,000 sq feet. We suggest solar panel-covered parking. The county fair attracts more oversized vehicles; therefore, we propose about 425 sq feet of space for each parking, which can easily accommodate more giant trucks. Based on the proposed area, 300 parking spaces can be constructed. At the same time, we propose 10-20 spaces with EV charging for an additional fee.

2.1

Parking Cost and Revenue

The premium or paid parking cost should not exceed $15 as anything more than $15 decreases demand for paid parking significantly. Similarly, EV charging should also be capped at $10 on top of $15 for parking. The proposed EV parking is more futuristic, and it may not be profitable in the short term. Therefore, we treat the proposed EV spaces as regular premium parking spaces in the following calculation.

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Based on the footfall, we have estimated the following paid car parking requirements. We assume that VIP parking spots will be in demand and each spot will likely cycle 2 vehicles in a day. In the following analysis, we believe busy days like Saturdays and Sundays will result in each VIP parking spot being filled twice a day and the rest of the days on an average of 1.5 cars per spot. Usually, in a County fair setting, we see each parking spot cycling 3-3.5 vehicles daily.

Saturdays are the peak demand days. Saturday – 600 cars every Saturday - (600 x 2 Saturday= 1200) Sunday – 600 cars every Sunday - (600 x 2 Sunday= 1200) Seven days (excluding Saturdays and Sundays) – 450 cars per day (450 x 7 = 3150) Total number of paid spots for the entire fair duration – 1200 + 1200 + 3150 = 5550. Based on the above calculation, the total parking revenue would be $83250 (5550 x 15). In our opinion, this is a very conservative estimate. A realistic estimate would be between ($100,000 – $150,000). However, this requires fundamental changes in the existing model and an appetite for experimentation, such as higher parking rates on Saturdays and Sundays and expansion of covered VIP parking.

2.2

Limitations and Suggestions: 1. Parking orientation shall remain as to perpendicular parking rather than angular to maximize space. 2. Signage and Lot naming should be incorporated for better identification of parking spots. 3. Separate parking for more giant trucks will increase the number of parking spots and revenue. 4. An effective marketing and communication push to attract new fairs/showcases/summits. 5. Plan for the next ten years with clearly stated goals.

3.0

Vacant lot development

Sustainable development should be the cornerstone of any new projects in Volusia county. The 130+ acre parcel located at the southeast corner of the intersections of State Road 44 and Interstate 4 in Volusia County could significantly boost the County’s revenue. The adjacent parcel is owned by the Volusia County Fair Association (VCFA), which has successfully brought people and businesses together for decades. This vacant parcel of more than 130 acres could be developed in a way that complements the VCFA activities and vice-versa. This becomes important as VCFA is considering adding activities to bring people around the year. 263

However, it is essential to go through an economic feasibility analysis to determine the fiscal viability of this massive project.

Our overall plan has three major components: The RV park along with Bar-be Que pavilion, Splash Park/ public pool, and Bike Trail. While each element complements each activity, the RV park remains the main economic driver. The RV park is likely to be a successful venture because of its location and proximity to popular attractions such as Daytona Speedway and Daytona beaches.

Developing 130+ acres should be done in phases which ensures there will not be any demand over-estimation. Given the location, the starting point could be a 100-space RV park which should cost an average of $25 per square foot. On an average, a typical 100-space RV park would cost $2,500,000. These calculations are very preliminary and may escalate quickly, given the volatility in the market. The location of this parcel provides an edge to this proposal. There are other RV parks within the 10-15 mile radius. However, this proposed park has a unique locational advantage and gets a boost from VCFA activities. We suggest a maximum of 400 space RV park in this location. The other components – splash park and bike trails are equally crucial for fiscal feasibility. The County should only aim to develop 35-45 acres of the total parcel, keeping the rest for walking/biking trails. Free public parking for days when VCFA has no events will attract the general population from nearby towns such as Deland, FL. A more considerable footfall will also help VCFA.

This vacant parcel provides a golden opportunity for the County.

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Part VIII

Master Plan Concepts Volusia County Fairgrounds

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A. Executive Summary

By Martha Kohen & Maria Estefania Barrios This summary represents the view of the various possibilities that VCF has and the potential embedded within it. 1. Master Plan Proposals

a. Proposal 1- New facilities + acquisition of east parcels - Conservation Center

b. Proposal 2- New facilities within the existing grounds

c. Proposal 3 - New facilities + acquisition of east parcels - Conservation Center

d. Proposal 4 - New facilities + acquisition of west parcels - Sport Complex

e. Proposal 5 - New facilities + acquisition of east and west parcels

2. Proposed Program Activities

The main aim of this section is: 1. Optimize the VCF grounds and project future activities by proposing new venues and reconditioning of the existing grounds and facilities 2. Consider the acquisition of the Kilimanjaro properties to include a sport facility complex for the county adapting access points and parking for a shared use The Action Directions include: a. More activities year-round

i. Support the operations of:

- Fair Association - Farm Bureau - Cattlemen Association - UF/IFAS Extension Offices

- New Volusia Forever Conservation Center

b. Promote new venues for the community and the county

i. Open Air Arena for new activities and emergency management

ii. Concert / Events Stage 269

iii. Early Florida Village

iv. Emergency Management Headquarters

v. The Volusia Forever Conservation Center

- Conservation of the swamp

- Interpretation Wildlife Education

- Interactive gardens

vi. Sport Complex Facility

vii. Camp site / RV park

c. Reconditioning of existing grounds

i. New and improved drainage system

ii. Vegetation and shade

iii. New and improved lighting

iv. New and improved rest areas

v. New audio

vi. Branding and signage

vii. Aesthetics upgrades d. Access points and traffic

i. Covered Solar VIP parking

ii. Shuttle services

The various ideas and proposals aimed to expand the discussion with stakeholder about the possibilities and the feasibility of the new activities. Alternatives considered within the different proposals are included and could be re assembled as needed.

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B. Concept Considerations Volusia County Fairgrounds General Statements According to the Research Project Master Plan Proposal for Volusia County Fairgrounds future, the scope of work has been developed towards Strengthening, Expanding, Branding and Marketing the agricultural fairgrounds. The developed strategies have addressed the four main objectives stated, in an integrated manner that none the less can be described according to the analytical distinction to clarify the correlation between the proposals and the desired outcomes. Strengthening A) In a classical SWOT (Strengths, Weaknesses, Opportunities and Threats analysis) The team analyzed the current strengths of the VCF, and formulated strategies to expand them, by understanding also the weaknesses identified. The VCF Strengths can be listed as: - The existence of a great track of land situated in a rural area, that allows for the permanence of the traditional Rural Character of the Fairgrounds - Its possibilities to accept growth, in the neighboring properties - The possibility to expand into non-contiguous properties for certain services like Conservation areas and trails - Counting with an exceptional stock of buildings and infrastructure in good conditions, offering the opportunity for reuse or re-purpose for a renovated menu of programs and activities - Served by roads that though offering a limited current capacity could be adapted for more efficient use in the access to the Fairgrounds at peak times - A history of success and reputation of excellence in the region for annual events

B) Regarding the detected weaknesses, we identified the following aspects: - The lack of attractive landscape in the grounds, specially the lack of shaded areas, that would allow to host community activities in a naturally acclimatized environment - Insufficient vehicle access management for the visitors at peak times, creating road blockages and delays - Limited exploitation of revenue, due to a restricted time use of the facilities, concentrated in restricted time intervals along the year. 271

C) Considering the Opportunities, we can identify: - An expanding market due to the projected increase in population for the County and surrounding Counties - The increased accessibility due to its proximity to I-4 - The possibility of reuse of the existing buildings and grounds for livestock activities - The opportunity of expanding the businesses associated with the County Fairgrounds, that can benefit the County and increase economic value to the enterprise - The introduction of new activities and innovation sectors to the region, that are not being presented in regional neighboring Fairgrounds. - Increased perceived need to counteract digital dependence in the younger population with real physical life experiences D) and regarding Threats, we can signal: - Changing weather patterns, that can impact the use of the outdoors for families and elderly populations - Increasing importance of digital information as the primary source of entertainment Expanding The study explores the expansion possibilities of the Fairgrounds. This expansion can be considered in four realms: - Physical expansion, it is to say, to increase the land under the County Management through the acquisition of neighboring parcels, or the seasonal renting of neighboring land for parking or operational needs - Expanding the capacity of the operations through adjustments in time use of the facilities, better access management, and redistribution of land use. - Increasing the potential use of the existing facilities in time allocations and scope. - Expanding the offering by introducing new facilities such as the new Early Florida Village, the Open-air Arena, and the Conservation Center Branding The VCF already possesses an established reputation, in a region encompassing the neighboring Counties, due to the caliber of its Midway offerings, as well as the renowned Farmer’s Market. The livestock show is the most important and active in the region. These characteristics have to be expanded in the branding of the venue. But the Master Plan seeks not only to identify unique branding opportunities that include the innovative trends in urban, suburban and rural environments that need exterior spaces to be demonstrated, but also 272

the need to revolve around the themes of Resiliency, Sustainability, Alternative Energy Generation, Disaster Recovery, Disaster Prevention and Mitigation, and Emergency Management. The VCF can become an alternative educational component expanding its role to serve as experimental grounds for regional educational facilities. Similarly, the VCF can become a sports and entertainment venue for all ages beyond the classic Midway Fair by incorporating the possibility to develop a Sports Facility to the west area that will incentive the Fairgrounds year-round.

Marketing The Master Plan considers Marketing as a very effective investment, with rapidly visible results that can start operating on an expanded scale as the project gets into implementation stages. Given the multiplicity of constituencies to be reached, from the public to the private, and from local to regional realms, a serious professional service should be retained as necessary for the success of the whole renewed Fairgrounds specially with an important social media presence that it is essential nowadays.

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Guiding Principles These seven explicit guiding principles for the development of the Master Plan established by the integrated team in the initial stages of this research, have been rigorously developed towards achieving a coherent, comprehensive, innovative and promising proposal. Though they are interrelated and interdependent, we can highlight some of the goals that were pursued and achieved in the proposal. 1. Develop a Plan for the future that can guide present day investments and upgrades, particularly in existing and green infrastructure The proposed Master Plan strives to maximize and level the existing investments and infrastructure. The plan for the future includes territorial expansion, for parking and the new Open air Arena. The existing infrastructure needs updating and upgrading but the optimal expanded use will be in temporal terms and not in daily capacity. Vacant weekends, and week long events as well as changes in the economic management will support the revenue expansion, maintaining the scale of the operations and the required infrastructure needs. The plan incorporates three new venues, an Open-air Arena, the Early Florida Village, and the Volusia Forever Conservation Center. Its operation in consonance will require expanded needs on water provision, energy availability, and parking capacity. An important investment for its significance is the construction of a formal pedestrian paved Promenades, that will unify all the proposal, provide adequate pedestrian

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surfaces for a year-round use, provide shade and rest areas to serve all the different components and be the Symbolic Arteries of the entire site. 2. Creating a “place to visit” for children and families year-round The Master Plan proposes a diversification of uses that will appeal to different interest groups, from children, with playground areas, sports courts for adolescents and high schoolers, young adults through concert venue (an excellent location because its isolation and its parking facilities), natural areas for controlled exploration by humanizing the existing swamp forest and expanding the water retention ponds as landscaped features with beautiful rain gardens. With the contribution of the proposed Early Florida Village, the VCF can accompany the most important celebrations of society, weddings, anniversaries, graduations, proms, as well as host professional events, becoming a coveted country setting for maintaining traditions and introducing innovation. A Place for “Life to happen” and storytelling.

3. Promoting innovation as a lead theme through research-based planning, productive landscapes, innovative projects and programs The world is evolving at high speed, and we understand the opportunity of an open ended, malleable place as the VCF as to host and showcase the innovative sectors that require actual physical space demonstrations, dissemination and marketing in the Building, Energy, Transportation and Water management sectors, as well as growing needs in Disaster Prevention, Mitigation, Recovery, and Emergency Management. Attending to these needs, that manifest themselves as “Content” , the Master plan provides the malleable “Container” to host them. The Container components can be assembled in demonstrated multiple configurations with internal and external spaces to host a multiplicity of Innovative Fair demonstrations of the various technologies. In this sense, Marketing efforts and public-private partnerships must promote this possibility of positively and steadily creating the Branding of the venue for these events. The VCF can play a leading role in developing the expertise in association with FEMA and State partners.

4. Develop a plan to develop a beautiful landscaped park as a background for the activities The character of the surrounding external neighboring areas is dominated by native forested areas and open fields. In conjunction with our Landscape Architecture consultant, the guidelines for transforming the current limited provision of vegetation and the requirements of parking and pedestrian circulation has resulted in a proposal that develops a perimeter provision of tall trees, with the creation of a central lawn spine surrounded by two shaded promenades that link the existing south entry-way with the Celebration Plaza and the west entrance providing shade and reference to the pedestrian circulation. The accent in the Celebration Plaza with colorful flowering

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species and tensile structures, in additions to the transformation of the swamp area as a demonstration habitat, with the naturalized retention ponds and the provision of an interpretation boardwalk and resting areas, will characterize it as a enhanced conservation area as a whole. 5. Facilitate access and permanence by all transportation modes The Master Plan reorganizes the traffic access to the VCF by rationalizing and diversifying entrance and exit by different routes and widening of exiting roads. Using digital and web access technologies, the park entrance, permanence and exit systems can be optimized to enhance efficiency with the current physical provision and monetize some permanence sectors. Staff and Volunteers parking are relocated to designated areas. Through this scheme, the Plan aims to increase efficiency in the operations and an increased permanence capacity during Peak Times, corresponding to the new event expansion capacity area. 6. Promote and market Sustainability through alternative energy generation, shading promotion and climate resilience This goal is achieved in the Master Plan in two stages. As an immediate goal, introducing shading to the public areas and allowing the public to experience directly the difference in cooling required by shaded buildings and paving surfaces, and by the choice of adequate pervious and non-radiating external floor materials recommended. The prediction for higher temperatures in Florida finds the first line of defense in avoiding solar exposure in the built realm. We propose that these aspects be introduced in the programming of the permanent or temporary selection of exhibits, addressing resiliency education. Wind generation is not a demonstrable option at a generalizable scale, but solar energy is very promising for Florida. It is a possibility to create solar arrays that will occupy the parking lots or roofs in the future, generating the needed energy for the VCF complex. The promotion of demonstration equipment for solar energy generation can be introduced at various scales through a solar farm, on a permanent basis or a periodic Solar Fair. 7.Increase profitability of the operations through public private partnerships and direct public operations. This goal was addressed by the economic consultant and resulted in the expansion of proposed activities, creation of new ones, and the monetization of existing established patterns. The multiple and gradual approach to increase revenue is the suggested course of action for a traditional venue that thrives in its solid reputation. Introducing activities for all ages, expanding the popular activities to new dates, adding information technologies to the operations could bring short and medium-term results for increasing the profitability of the whole Volusia County Fairgrounds operation.

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C. Master Plan Definitions Volusia County Fairgrounds Site Considerations The current site established since the Fairground inception is conveniently located by I-4. The size of the property managed for the fair purposes is adequate as compared with other regional fairgrounds. But the expected increase in intensity of offers, concentrated into the 10 days operations, as well as new innovative events and activities will demand a reorganization of the access and parking issues. The investment already existent in the site in terms of buildings and infrastructure is a gift to the future possibilities of the development of programs and activities in the grounds. Creation of an enhanced identity The VCF already possesses distinct activity markers, historically developed. The evolution from a mainly periodic Agricultural event towards enhanced entertainment options is a trend in progress. This happens not only in VC, but also across the other regional fairs. The Fairgrounds evolve to become Activity Parks, multiplying the use possibilities. In that sense, they mature as pleasant landscaped areas to be used year-round by different sectors of the enlarged community, with an emphasis on the outdoors, sports and entertainment, and a demonstration field for applied technology. Beyond the physical renewal of the fairgrounds towards its renovated identity, we have identified programmatic innovations compatible with the use of the existing and proposed building additions Access The proposed circulation scheme differentiates 2 entrances to the complex, a West and South gate. The division of entrances allows visitors to enter and exit in a more homogeneous way, reducing waiting time and blockage of movement. Parking and Shuttle Services The proposed VIP parking will generate the possibility of monetization of that area into a preferential sector. We suggest the introduction of a signage system for parking identification by categories and sections for easy and fast retrieval of vehicles. We recommend monetize the parking alternatives to avoid congestion and facilitate access to designated parking areas. Another option for the VIP parking is to shade the parking area by solar panels that will aid in the generation of energy for the site. By introducing a shuttle drop off station close to the West entry, we introduce the alternative of off campus remote shuttle services to neighboring communities during the Farmer’s Market and special events, at no additional cost.

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Landscape Following the recommendations of the our Landscape consultant, we propose the creation of a unifying central landscape lawn that will add comfort and a distinctive identity to the grounds. - The creation of a Central Agora Plaza and Meeting Point, called Celebration Plaza will commemorate the anniversary and history of the Fair. The Plaza will host a distinctive flowering / shadowing tree selection including Ficus and Jacarandas, assisted by tensile structures that will characterized the plaza as the heart of the site. - The enrichment of the existing wooded area and overflow ponds as a natural feature of the site, and the creation of a boardwalk for ecosystem interpretation with the addition of picnic tables in shaded locations. The two retention ponds will be integrated with landscape features, picnic areas, trails, native landscape and water plants. Evaluation of the existing buildings We can divide the stock into 3 categories: A) IFAS buildings. They are in appropriate general condition and will continue their current function serving the agricultural community. B) Agricultural exhibition, livestock buildings and exhibition halls . These are in good condition and shall continue to operate with the current functions. The buildings could be renovated into the timeless “white barn” theme that will provide a new face to the grounds. C) The Farm Bureau Building which currently has leaking issues on its roof and shall be renovated with a minimal intervention by accommodating a floating structure over it as shown on previous examples.

Main activity development proposals Balancing the existing assets as supporting platforms for economic and social development, the consulting team recommendations include the following activities expansion: 1) Maximize contracts with outdoor based sports that use the current facilities 2) New event lawn expansion in the Midway space allocation and its services, maintaining the time framework 3) Introduce a Regional Sports Facility and events accommodations on open air court sports tournaments 4) Develop Thematic fairs on Technical Innovation and Public services such as: Alternative Energy fair featuring Sun, Wind, and bio-gas commercial and scientific exhibitors. These can use the exhibition halls, the Open-air Arena and the Celebration Plaza. 277

5) Promote the availability of the Early Florida Village for weddings and celebrations as well as professional retreat opportunities, graduations and trade shows. 6) Develop music Festivals, that will be associated with the Yearly Fair and other events, to be promoted in the Outdoor Stage. New buildings and common spaces interventions A) Central Lawn B) East and West Shaded Promenades surrounding the Central Lawn with rest areas C) Celebration Plaza, a central meeting point D) Open-air Arena with capacity for additional activities E) Early Florida Village F) Access roads and entrances G) Reconfigured circulation scheme H) Reconstructed wetland landscaped area and raingardes I) Infrastructural networks upgrades J) Walkable Perimeter Phases for implementation The various components of the proposal allow the division of the property into sections that can be implemented independently and will constitute a complete system for operation. Some of the components will be able to generate rent while others are part of the social contribution of the fairgrounds to the quality of life of the community, with intangible benefits. These can be aggregated in associations, from the components: - Central Lawn and Promenades and lighting updates - Open-air Arena and Stage - Early Florida Village - Parking Solar Farm - Walkable Perimeter, Retention Ponds and Rain gardens The phases of implementation will secure the access modifications, the infrastructural networks, the landscape creation and the parking adaptation as the conditions for development. These will be tested in its operations from the onset of the new activities and secure operations, while allowing enhanced conditions to attract new programs. 278

279

D. Proposed Program Activities

Figure 197. Word Cloud from Public Survey by the VCF Figure 2. Word Cloud from Public Survey by the VCF

The fairgrounds located in dense populated areas are developed to harbor permanent attractions and recreational uses to which they add seasonal events. Rural fairs highlight the possibility of being the showcase cutting edge developments and specific local attractions. The comparative analysis of examples and case studies indicates that the fairgrounds continue to be an attractive and popular entertainment option in the rural areas, they are continuously upgraded and renovated to support the affluence of patrons. 10

For example, the Alachua County Fairgrounds Renovation has been discussing updating its facilities for over 30 years. It is interesting to look at the proposed programs as it reflects current ideas for the future. Their program relies on 80 acres for $43M to be unique in the Southeastern States. It includes indoor track and field venue 87,000 sq-ft, conference , banquet room, common areas, basketball and volleyball courts, 2 exhibition and livestock areas, 37,000 sq-ft arena for 1,200 spectators for horse jumping competitions and trade shows.

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Scope of Work 1. Re design of public spaces realm 2. Recondition infrastructure of existing grounds 3. Reconfigure Circulation and access patterns 4. Identify opportunities for renewable Energy and Sustainability Practices 5. Consider locations for an Open Air Arena and Innovative Programs 6. Consider locations for an Open Air Stage / Amphitheater 7. Create and configure and Early Florida Village 8. Identify an Emergency Management HQ location 9. Elaborate additional programs to be considered within existing facilities 10. Create a Volusia Forever Conservation Center 11. Develop a Sport Complex Facility

Proposed Actions and Programs for the Volusia County Fairgrounds 1. Re design of public spaces realm

a. Shaded Central Ave.

b. Celebration Plaza

c. Rest Areas

d. Landscape reconditioning

2. Recondition infrastructure of existing grounds

a. Drainage and retention ponds

b. Re arrangement and sloping of the Midway

c. Exterior Lighting Plan

3. Reconfigure Circulation and access patterns

a. Points of entry and circulation

b. Widening of Access Roads

c. Parking

281

4. Identify opportunities for renewable Energy and Sustainability Practices

a. Solar energy generation

b. Sustainability and risk mitigation

c. Education in better practices

5. Consider locations for an Open Air Arena and Innovative Programs a. Concerts

b. More events like the Annual Cracker Day – Florida Cattlemen Assoc. (current)

c. Movie nights – outdoor theater

d. Food Trucks fairs and competitions

e. Historical events / storytelling

f. Car shows

g. Home shows

h. Gem show

i. Equestrian shows

j. Holiday Events

1. Christmas Light Festival

2. Easter Egg Hunt

3. 4th if July BBQ / Fireworks

4. New Year’s family day

5. Halloween haunted house

k. Cooking with celebrities (chefs, sports, Daytona stars, etc)

1. Farm to table events

2. Organic café / permanent small vendors

3. Community dinner events

l. Summer camps m. AI – artificial intelligence and technology expo

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n. Craft fairs, quilt, knitting

o. Rodeos

p. Monster trucks show

q. Themed festivals 1. Strawberry festival 2. Corn fest 3. Renaissance festival r. Animal shows 1. Young Breeders 2. Dogs 3. Bee / Butterfly Fair 4. Horse

s. Plant sales, horticulture activities

t. Job fairs and training fairs

u. Art fair like Earl Brown Park

v. Cheerleader Competitions

w. Martial Arts, Boxing, etc

x. Emergency management

1. Medical assistance

2. Health screening for the community

3. Hurricane preparedness 6. Consider locations for an Open Air Stage / Amphitheater a. Concerts

b. Movie nights

c. Passive recreation

1. Picnic and park pavilions

2. Boardwalk thru the conservation areas

3. Aquatic gardens demonstration areas

283

4. Senior exercise programs

5. Outdoor yoga

d. Drone fair / activities / training

7. Create and configure and Early Florida Village

a. Early Florida Pavilions and Workshops

b. Fountain Square

c. Chapel

d. Reception Hall

e. Picture Venue

8. Identify an Emergency Management HQ location

a. Logistic and communication center

9. Elaborate additional programs to be considered within existing facilities

a. ECHO Program Workshops

b. Fair + Farmers Market

1. Transportation programs

i. Shuttles from DeLand to the site

ii. Outreach to neighborhoods c. Educational 1. Agricultural Extension Programs

i. Production – Food security

ii. New technologies

iii. Adaptation to changing climate conditions

iv. Community garden

v. USDA centers for research

vi. Precision agriculture vii. Hydroponics

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d. Beef Cattle Research and Educational Programs by UF

1. Junior Programs for Breeders

e. Bikers Week / Daytona 500

1. Services for bikers / lodging / RV Park / Camp site

f. Meeting spaces / co-work spaces

g. Childcare and tutoring assistance

h. Senior center

10. Create a Volusia Forever Conservation Center

a. Unifying Brevard, Volusia and Flagler Protected Areas

b. Demonstration habitats and conservation

c. Outdoor classrooms

d. Conservation and Resource Management Center

e. Ecological Tourism Center

1. Eco-tourism as revenue / Nature based tourism

11. Develop a Sport Complex Facility (acquisition of Kilimanjaro Properties) a. Various Sport fields

b. Splash parks + Community Pool

c. Skateboard park

d. Gymnasium

e. Outdoor tracks

1. Hiking 2. Biking

f. Ultimate Frisbee

g. Recreational Boating

h. Camp site / RV Park

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A public survey was conducted by the county and we are summarizing the main findings. Summary from the public survey responses: • Fairgrounds are confusing, need better navigation, signage announcing events • Roadway and parking improvements needed • Concerts and + activities year round • Better parking location • New look, better venues for rentals • More community events, better communication • More handicapped accessible facilities • Better restrooms • Bring back farmer’s market on Saturdays • Multi use covered arena • Shade • Resting areas • Better acoustics • Smaller venues for rent • Venues for fundraising • Better AC on the small barn • Banquet facility for private/public events • Civic center – convention center • Make the Lawrence Arena bigger • Social media presence • Better entry and exit • Public transportation / shuttle to the site linked to the DeLand Intermodal Transport Center • Consider examples such as:

- Durham Fair in CT - Deerfield Fair in NH

286

- Old Sandford Flea Market

- Brandenton Area Convention Center

- Silver Spurs Arena

- An Ocean Center expansion

- UF IFAS Union County Extensions in Lake Butler

287

288

Part IX

Infrastructural Recommendations Volusia County Fairgrounds

A. Existing Conditions List of Existing Buildings 1. Farm Bureau Building

I-4

2. Volusia County Extension/Ag. Center 3. Bill Hester Exhibit Hall 4. Daugharty (Commercial Exhibits) 5. Miller’s Farmhouse 6. Midway 7. Cattleman’s Rodeo Arena 8. RV Parking 9. Antique Gas Station & Blacksmith Shop 10. Central Plaza 11. FPU Small Animal Barn Talton Exhibit Hall 12. Surety Bank Townsend Livestock Pavilion 13. Tommy Lawrence Arena

290

1:1

Deland Crossing Road

Floral Park Blvd.

SR 44

80’

100’

Gossamer Road

60’

Prevatt Avenue

0’ 20’ 40’

3 6 4 5

9 10 11

Forested Areas Clear Green Areas Existing Buildings Existing Retention Ponds Figure 198.

Existing Circulation

291

B. Existing Ownership

292

1:1 0’ 20’ 40’

Figure 199.

Volusia County

Forested Areas

Fair Association

Clear Green Areas

Farm Bureau

Existing Retention Ponds

Cattlemen’s Association

Existing Circulation

60’

80’

100’

293

C. Proposed Reconfiguration Areas

294

1:1 0’ 20’ 40’

60’

80’

100’

Forested Areas Clear Green Areas Proposed Reconfiguration Existing Retention Ponds Figure 200.

Existing Circulation

295

D. Proposed Access Plan & Traffic Based on the information provided by the VCF staff and stakeholders and the expertise of our transportation consultant, we envision Floral Park Blvd. to continue as the main entry point to the Fair with the possibility to be expanded as a 2-way in and 1-way out access to alleviate the traffic coming from I-4 when the Fair or any big event is happening. Prevatt Ave. will be an alternative entry way for those patrons coming from the east .

The main traffic will be directed towards the south parkings, while the suggested shaded VIP solar panel parking will be located off the west entrance giving patrons the option to park in a closer and protected areas for a premium fee estimated to be between $ 10 - 15 per vehicle.

Exit traffic will continue to utilize Prevatt Ave. as before since is the best way to exit the site for patrons going in the east and west directions.

296

Prevatt Avenue Gossamer Road

Deland Crossing Road

Floral Park Blvd.

SR 44

Proposed Ingress Traffic Flow

Forested Areas

Proposed Egress Traffic Flow

Clear Green Areas

Proposed Rainwater Garden

Existing Retention Ponds

Figure 201.

Existing Circulation

297

E. Proposed Drainage Plan The initial idea is to evacuate storm water from the Midway towards the new rain gardens surrounding the Central Lawn, reusing the dirt from it to re slope the existing grounds. In the same way, rain water from the west parking lots shall be redirected to the proposed retention pond behind the Outdoor Stage seating.

In addition, all rain water shall be collected from gutters by cisterns or underground drainage system that will reduce the amount of surface water in rainy seasons. Pervious surfaces shall be implement along the vegetated Promenades, as well as around the Early Florida Village and Celebration Plaza to alleviate potential muddy traffic when rain occurs.

298

Proposed Drainage Slope

Forested Areas

Proposed Rainwater Garden

Clear Green Areas Existing Retention Ponds

Figure 202.

Existing Circulation

299

F. Proposed Emergency Management Plan When Fair is not happening When disasters occur the VCF becomes the Emergency Management Headquarters that operate as a logistical and operational center where supplies can be stored, families and pets can be sheltered, food and medicine can be distributed while utilizing the additional facilities within the Fair for support and storage.

Based on the past few years and the response that the VCF has provided to the community as a center for testing and vaccinations, VCF is a key components in emergency management where DeLand Crossing Road could be utilized as the main access point for easy and fast evacuation in the case of an emergency within the site or by the surrounding areas.

300

Emergency Management

Forested Areas

Emergency Access

Clear Green Areas

Proposed Rainwater Garden

Existing Retention Ponds

Figure 203.

Existing Circulation

301 61

G. Proposed Shuttle Service Plan With the important role that the Fair and the Farmer’s Market play in the area the team is exploring the idea mentioned by the stakeholders to provide a means of transportation for the residents of DeLand that do not have access to public transportation or do not own a vehicle. The shuttle is envisioned to performed free of charge with a regular schedule for Wednesday’s Farmer’s Market and while the Fair or any other mayor event will be in place. The drop-off / pick-up area is conveniently centrally located and in proximity to the west entrance. It will share its access with the Emergency Management HQ, as that road will not be utilized by patrons and traffic will be minimal.

302

Shuttle Drop-off / Pick-up

Forested Areas

Shuttle Access

Clear Green Areas

Proposed Rainwater Garden

Existing Retention Ponds

Figure 204.

Existing Circulation

303 65

H. Proposed Lighting Plan Appropriate lighting is essential for the success of any project and that shall be studied as an additional research to identify different types of lighting that could be implemented for different events and usages, from a public and massive need to a more intimate ambiance that could accompany the different experiences proposed throughout the site. This plan is a draft diagram layout of future placement, more research needs to be done. We recommend the use of solar LED lighting while using the lighting post as identifications marks for parking indentification purposes.

304

Figure 205.

Proposed Light Plan

Forested Areas

Proposed Rainwater Garden

Clear Green Areas Existing Retention Ponds

Figure 206.

Existing Circulation

305 69

I. Proposed New / Updated Roads The widening of Floral Park Blvd. to a 3-lane road and the proposal of a new exit point towards Prevatt Ave. will aid in the access and exit patterns within the site

1. Parking orientation shall remain perpendicular. 2. Street and roads shall be kept at a maximum of 24’ wide. 3. Signage and Lot naming should be incorporated for better identification of parking spots. 5. The county would need to provide short training to the volunteers. 6. VCF needs a major marketing and communication push to attract new fairs/showcases/summits.

306

Prevatt Ave.

Floral Park Blvd.

Deland Crossing Rd.

Proposed Light Plan

Forested Areas

Proposed Rainwater Garden

Clear Green Areas Existing Retention Ponds

Figure 207.

Existing Circulation

307 69

J. Proposed New Walkable Perimeter A Perimeter Sidewalk around the Fair will provide a space for visitors and locals to safely walk, jog and exercise around the site. The sidewalk allows the opportunity to incorporate green infrastructure such as rain gardens, paver and alternative solar surfaces for energy generation while connecting to the exiting sidewalk along SR 44.

308

ProposedProposed Walkable Light Perimeter Plan

Forested Areas

Proposed Rainwater Garden

Clear Green Areas Existing Retention Ponds

Figure 208.

Existing Circulation

309 69

310

Part X

Deliverables

Areas of Intervention

312

A. Proposed Visions Master Plan & Renderings

The Master Plan Research that we developed with the invaluable joint efforts of the Stakeholders’ Team has the following characteristics: 1.Recognizing the long history, almost a century, of achievements, protect, celebrate, and develop the activities and assets for the future generations. 2. Provide a strong resilient infrastructural foundation, regarding access, parking, energy, drainage, lighting, shade, and landscape as well as communications. 3.Provide innovation fortifying a destination for all population ages, through the introduction of attractive programs, and new venues, like the Old Florida Village, Volusia Forever Center, the Celebration Plaza, new multi-functional open Staging Arena, providing the amenities adequate for day and night activities in comfort. 4. The proposals are scalable and adapted to a phased implementation, and we studied alternative options, to provide the stakeholders with elements to open discussions with the wider public. 5.Finally, we are also presenting the possibilities that could open with the acquisition of the important neighboring properties, that would in the long run generate as well economic, environmental, and cultural value to the central core of the proposal. 313

1. Master Plan Proposal 1 (no additional land acquisition) List of Interventions

Proposal 1 - east land acquisition

1. Volusia Forever Conservation Center

314

Figure 209. 186. Figure

1:1 0’ 20’ 40’

60’

80’

100’

24 20

2 5

17 17 17

7 4 6

17 9

22 15

15 14

15 15

Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

315

2. Early Florida Village

316

Figure 210.

317

3. Celebration Plaza

318

Figure 211.

319

4. Central Lawn

320

Figure 212.

321

322

5. West Promenade

Figure 213.

323

324

6. Open-air Arena & Stage

Figure 214.

325

7. Walkable Perimeter

326

Figure 215.

327

8. Volusia Forever Conservation Center 328

Figure 216.

329

330

Part XI

Focused Areas of Intervention Volusia County Fairgrounds

A. Master Plan Proposal 1 - Open Air Arena + Stage

Figure 217.

The first option allows to utilize the additional vacant land located to the west of the Surety Bank Townsend Pavilion. This area is able to host an Open-air Arena of approximate 20,000 to 30, 000 sf. while still have room for a small outdoor stage with ground seating overlooking the proposed retention pond and rain garden. This model allows to reuse existing property without the need of significant ground work. 332

B. Master Plan Proposal 2 - Open Air Arena + Stage Taking as an example the successful Deport Park located in Gainesville, FL, the idea from the second option to develop the outdoor stage overlooking the center of the site, anchors the Midway while enhancing aesthetics and drainage issues. The Open-air arena serves as a nexus that connects the two water bodies providing scenic views on both ends and allowing for cross-ventilation. Possible size of the Arena could range from 50,000 to 60,000 sf. This option will require the exiting RV park site to be relocated to another site within the Fairgrounds

Figure 218.

Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

333

1. Open Air Arena + Stage - Examples Figure 219. Depot Park Master Plan

Figure 220. Depot Park Aerial Figure 221. Depot Park Stage

Figure 222. Del Mar Arena

Figure 223. Waterfront Toronto Amphitheater

334

Figure 224 & 225. St. Louis Outdoor Center

Figure 226. Outdoor Stage Lawn Seating

Figure 227. Covered Open Air Arena

Figure 228. Stage Canopy

Taking as anof example the Stage successful Deport Park Arena can take many shapes, they could range from The design the Outdoor and the Open-air located in Gainesville, FL, the idea to develop an the standard steel structures that we find in Fairgrounds to a more organic and sculptural element by using open air stage overlooking the center of the site, tensile structures. Size, feasibility, usage and the constraints of the site shall be taken into consideration when anchors the Midway while enhancing aesthetics and choosing a design. drainage issues. For the outdoor stage same principles will apply. Based on concurrency, crowd size, and they type of artist and the acoustic that they may need will determine the final design and shape. Nevertheless, still a great opportunity for the VCF to approach these new facilities as statement pieces that The open arena serves as a nexus that connects will enrich andbodies complement the scenic site andviews the community. the two water providing on both ends and allowing for cross-ventilation. Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

335

C. Master Plan Proposal 3 - Open Air Arena

Volusia County will take stewardship in the development of the Wildlife Corridor Preservation Center as the unifying hub that will gather all the information available for locals and visitors as a main touristic attraction that will aid in the propagation and Figure 229. of these conservation lands. protections The team has explored an alternative location for the Open-air Arena to be located south of the Tommy Lawrence Arena, but due to the current constraints of the site, the Arena will be limited in size and vehicular circulation within it for emergency situations presents additional challenges that alternative 1 to the east of TLA does not have. In any of the presented options, the type of entertainment will also dictate the most appropriate structure ands scale.

336

Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

1. Open Air Arena - Examples

Figure 230. Covered Arena with Skylight

Figure 231. Monster Truck Race

337

D. Master Plan Proposal 1 - Volusia Forever Center

Volusia County will take stewardship in the development of the Wildlife Corridor Preservation Center as the232. unifying hub that will gather all the informaFigure tion available for locals and visitors as a main tourVolusia County will take stewardship in the development of the Volusia istic attraction that will aid in the propagation and Forever Conservation Center as the unifying hub that will gather all the protections of these conservation lands.

information available for locals and visitors as a main touristic attraction that will aid in the propagation and protections of these conservation lands that extend among various counties across Florida.

338

Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

E. Master Plan Proposal 3 - Volusia Forever Center

Figure 233.

Figure 234.

The development of the Wildlife Corridor Preservation Center to be located on the east adjacent lands provides the opportunity to create and immerse visitors in thetoreal of these conservation The development of the Volusia Forever Conservation Center be experience located on the east adjacent landslands. By providing picnic areas, bird watching towers, elevated and demonstrations habitats, the center provides the opportunity to create and immerse visitors in thewalkways, real experience of these conservation lands. will become a destination stop for all travelers. By providing picnic areas, bird watching towers, elevated walkways, and demonstrations habitats, the center will become a destination stop for all travelers.

339 Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

1. Conservation Center - Examples

Figure 235. Joseph J. & Helen Sommer Wildlife Conservation Center

Figure 236. Humphrey Nature Center, NY

340

Figure 237. Humphrey Nature Center, NY

Figure 238. Humphrey Nature Center, NY

Figure 239. Humphrey Nature Center, NY

341

2. Demonstration Gardens - Examples

Figure 240.

Figure 241.

342

Figure 242.

Figure 243.

343

3. Exploration Trails - Examples

Figure 244.

Figure 245.

Figure 246.

The newly redeveloped wetland area proposed for the east parcels will provide an educational display about retention systems, water management and treatment, flora and fauna. New picnic areas can be established along the trails with shaded gazebos for family gatherings and private parties. The new setting will revive the wetland area, giving it a dual purpose for education and entertainment.

344

Figure 247.

Figure 249.

Figure 250.

Figure 251.

Figure 248.

345

F. Master Plan Proposal - Early Florida Village (apply to all options)

Figure 252.

The proposal of an Early Florida Village will contribute to elevate the VCF as the ultimate educational reference of the history of the area. A very attractive feature that not only can be utilized during the Fair but for special occasions such as weddings, receptions and small gatherings, the Village will offer the charm of the old days that is hard to find.

346

Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

1. Early Florida Village - Examples

Figure 253.

Figure 254.

Figure 255.

347

Early Florida Village (Cont.) - Examples

Figure 256.

Figure 257.

Figure 258.

Figure 259.

Figure 260.

348

Figure 261.

Yesteryear Village is one of Palm Beach County’s most unique cultural attractions: A living history park where interpreters share their stories about life prior to 1940.

Figure 262.

349

G. Master Plan Proposal 1 - Central Lawn Envision as a grandeurs lawn the Midway should resemble the scale and character of the Washington Mall in DC or the main lawn in Brasilia. A clean and homogeneous slate for multiple attractions surrounded by two shaded promenades that direct patrons into the Celebration Plaza. Evergreen trees able to create this type of canopy will endure these arteries will tie back all the adjacent elements within the site. Rest areas will be located along the avenue to provide shaded seating areas for visitors. The implementation of pavers and/or pervious surfaces under the canopy will aid with issues if drainage and run-off rain water. The main intersection point of the avenue will be Celebration Plaza, a memorable and sculptural celebration of the legacy and heritage with the upcoming anniversary of the Fair and the Farmer’s Market that could be displayed for generations to come.

350

Figure 263.

1. Central Lawn - Examples

Figure 264.

Figure 265.

Figure 266.

351

H. Master Plan Proposal 2 to 5 - Central Avenue The Central Ave, has a very important task, it is responsible for the visual unifications of the site. This green shaded promenade allows patrons to enjoy the grounds comfortably and protected from the hot temperatures. Envision with rest areas and as the shaded promenades previously mentioned.

352

Figure 267.

Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

1. Central Ave. / Green Promenade - Examples

Figure 268.

Figure 269.

Figure 270.

353

2. Pavers / Rest Areas - Examples

Figure 271.

Pavers, impervious surfaces and Rain Gardens can help manage storm-water and improve the environment, shaded areas for seating and eating, as well as entertainment and landscape features will embellish the new promenades.

Figure 272.

Figure 273.

354

Figure 274. Elevated Decks could define Rest Areas

3. Rain Gardens - Examples

Figure 275.

Figure 276.

Figure 277.

Figure 278.

355

4. Celebration Plaza - Examples

Figure 279.

Figure 280.

356

Celebration Plaza will act as a gathering place where people can meet. Tensile structures and various landscape designs can be accommodated to create the new heart of the fair. It is an excellent opportunity for branding.

Figure 281. Tensile Structure Example. Source: https://ltwsas.wordpress.com/tag/shade-sails/

Tensile Structures vary from other forms of building materials. The material is qualitative to ensure for the long working life and premium strength. Their light weight and versatility in shape and structure provides a unique range of dynamic and exciting three dimensional options. The group of products is available in the markets at negotiable prices. These are applicable in outdoor places like gardens, parks, restaurants, hotels and other public places. Fabric architecture covers not only complex tensioned membrane structures through fabric engineering but also beautiful and unique fabric sculptures and shade structures. Advantages of Tensile Structure: • During the day filtered lights permit the bright air • Dust and dirt not settle easily • The temperature within the structures also reduced due to reflecting & the material against the sun’s UV rays

357

5. New Aesthetics for Existing Buildings Examples

Figure 282.

The “White Barn” theme is a timeless design that allows structures to prevail the pass of time while creating a clean and sleek look that provides flexibility. By remodel the exiting Hester and Daugharty buildings to accommodate a style like this one, will open up the well-maintained structures into the Midway without the need of demolition and rebuilding. Planters, new openings, lighting and paint could go a long way when implemented with a cohesive approach.

358

Figure 283.

Figure 284.

Figure 285.

359

I. Master Plan Proposal 2 to 5 - Solar Parking

Figure 286.

An approximate 125,000 sf of solar panels could aid in the generation of power for the site as well as to Volusiashaded CountyVIPwill take stewardship in the provide parking for those patrons thatdevelwould like a closer spot for a premium price. The rest of the opment of the Wildlife Corridor Preservation Center parking and entry to the Fair will remain free. An additional great resource that the site could utilized in times as the unifying hub that will gather all the informaof emergency and natural disasters commonly frequent in Florida.

tion available for locals and visitors as a main touristic solar attraction that has will aid in the propagation The carport been a very beneficialandway of not only generating electricity but also protections of these conservation protect the cars from the sun, rain andlands. other weather occurrences. Even though the initial cost of the carport may be on the higher end it will pay off itself in an average of 10 - 15 years.

Although an expensive approach, the car port system can re define the vision of VCF, and project it as the new face of Fairgrounds, placing Volusia County as the first and most innovative pioneer in the county. We must keep the agricultural settings and character of the Fair and the site, but it is also important to innovate and educate the community.

360

Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

1. Solar Parking - Examples

Figure 287.

Duke Energy Florida’s latest big solar project located in Orlando, Florida was a large and symbolic proposal for Walt Disney World The project, seen from the air, is shaped into a large Mickey Mouse head. The array started generating power in early March 2016 and can produce up to 5 megawatts of electricity. That is enough energy to power about 820 homes.

Figure 288.

Disney’s Reedy Creek Improvement District entered into a 15-year agreement with Duke to buy power generated by the solar project, which Duke will operate. “As a company that cares about the environment, we continually take steps of varying sizes to benefit the environment and protect the planet,” said Angie Renner, environmental integration director for Walt Disney World Resort. “This new solar facility will help us in our efforts to conserve natural resources.”

Figure 289. Disney Solar Farm

361

J. Master Plan Proposal 4 & 5 - Sport Complex

Figure 290.

The acquisitions of the Kilimanjaro properties will place the VCF as the new sport destination complex in the area. Not only providing various sports alternatives, but also amenities for the community, such as the pools and the children’s park, the camp site or the RV park.

362

Existing Buildings Existing Buildings

ForestedForested Areas Areas

Proposed Interventions Proposed Interventions

ClearAreas Green Areas Clear Green

Proposed WaterWater Feature Proposed Feature

ExistingExisting Retention Ponds Ponds Retention

Proposed Rainwater Garden Proposed Rainwater Garden

ExistingExisting Circulation Circulation

1. Sport Complex - Examples

Figure 291.

Figure 292.

Figure 293.

Figure 294.

363

K. Master Plan Proposal 4 & 5 - South Variation

Figure 295.

Figure 296.

BothBoth alternatives for the South-West wing of the Kilimanjaro properties provides lodging venues, one less formal and in a alternatives for the South-West wing of the Kilimanjaro properties provides lodging venues, one less formal and in a deeper contact with nature as a camp site, and a more formal RV park that could provide a more steady revenue to the deeper contact with nature as a camp site, and a more formal RV park that could provide a more steady revenue to the site. site. A great choice for those bikers and visitors that find hard to locate affordable lodging options during events. A great choice for those bikers and visitors that find hard to locate affordable lodging options during events.

364

Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature Existing Buildings Proposed Rainwater Garden Proposed Interventions

Existing Retention Ponds Forested Areas Existing Circulation Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

1. South Variation - Examples

Figure 297.

Figure 298.

Figure 299.

365

L. Master Plan Proposal 1 to 5 - Signage Figure 300.

The team looked into the possibility to create a membership application for the site that could be accompanied by an Mobile App (Phone application) that would allow visitors to buy tickets in advance, get discounts for events, parking tips, etc. Almost no information was found regarding a membership for attendees in any other Fair, but we believe that it will be a great opportunity for Volusia County. The App not only will help to keep a digitalized record of attendance, but it will also fast speed entrance to various events and the Fair. Visitors could have their tickets in their phones and scan them at the ticket entrance. The App will engage visitors into the game of rewards and perks. It is a great tool to bring the competitive nature of your audience to increase their digital interaction with your event. There is no need for new infrastructure such as computers, employees and volunteers can use their own personal phone to scan tickets, just by downloading an App. Nowadays with the extensive use of Social Media and new technologies, Apps have become the way to manage most of our lives.

Figure 301.

Event planning can be hard, but new mobile technology works to improve the event planning process and empowers users and business owners to manage events efficiently.

The App will be a great complement to a website that will provide additional information, history, and pictures of events and activities. Before an event even starts the app can do some heavy lifting by getting your audience excited about it. If visitors are excited by what you are sharing, they are almost sure to tell everyone in their network. Even after the event, the attendee’s relationship can continue through the mobile event app. This helps with customer retention (keeping attendees coming back time and time again), and up-selling for new events.

366

The membership will be a great opportunity to test an App and see how the public responds to it, how it would speed up the entrance process, ticket sales, publicity and branding of the Fairgrounds.

1. Signage - Examples Finding the adequate signage for the Fair will be crucial to portrayed events and communications to the public. In addition, the implementation of a line of pal trees alongside SR44 will frame entrances to the Fair providing a monumental feeling and giving character to the site.

Figure 302.

Figure 303.

Figure 304.

367

M. Master Plan Proposal 1- Pole Barn Following the aesthetics of the updated facilities such as the Hester Building, the possibility for additional land acquisition to the west of the Fair (1) could open the opportunity for a Pole Barn designated for small breeders and/or and open air market for antiques and aircrafts. Additional parking shall be considered (2).

1 2

Figure 305.

368

1. Pole Barn - Examples

Figure 306.

Figure 307.

Figure 308.

369

N. Master Plan Proposal 1- Walkable Perimeter Aesthetically pleasing decorative lighting on both side and rain gardens will embellish the proposed Walkable Perimeter creating a destination for visitors and locals proving areas for recreation and exercise. In addition, the sidewalk could be envisioned as a solar path that allows generation of energy without displacing existing areas.

Figure 309.

Figure 310.

370

1. Walkable Perimeter - Examples

Figure 311.

Figure 313.

Figure 314.

Figure 312.

371

372

Part XII

Additional Master Plan Alternatives Volusia County Fairgrounds

A.Master Master Proposal 2 (no additional land acquisition) Plan Plan Proposal 2 (no additional land acquisition) List of Interventions 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.

Volusia Forever Conservation Ctr. Additional Parking Emergency Management HQ Shuttle Service Drop-off / Pick-up Shaded VIP Solar Parking Chapel Early Florida Village (EFV) EFV Square EFV Demonstration Shops EFV Reception Hall Celebration Plaza Outdoor Stage Open Air Arena Improved / New Rain Gardens Improves Parking Signage Entrance New Signage Rest Areas Shaded Central Promenade Grass Seating Demonstration Gardens West Entrance South Entrance

Proposal 2 - no additional land acquisition Proposes the development of the scope of work within the existing boundaries of the site without the need to purchase additional land. This plan includes: - the Volusia Forever Conservation Center which will be located adjacent to the existing IFAS offices expanding and sharing the existing demonstration gardens - a new Outdoor Stage surrounded by a rain garden that aims to resolve some of the drain age issues with open grass seating overlooking the Midway of the site - a new Open Air Arena east of the Tommy Lawrence Arena envisioned with movable bleachers to accommodate multiple functions and events, as well as emergency situations - a Shaded Central Promenade that provides a shaded path for patrons from each existing entry way across the site while intersecting in the Celebration Plaza with provides a tensile canopy for additional exhibitions and seating areas - shaded rest areas are located alongside the North-South Central Ave. - an new Early Florida Village located by the west entrance providing a small chapel, demonstration shops and a reception hall for wedding and other events - a new covered VIP solar panel parking

374

1 16

20 2

17 17

17 3 6

4 5

8 21

7 9 18

13 15

15 15 15

22 15

Figure 315. Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

375

B.Master Master Proposal 3 (east land acquisition) PlanPlan Proposal 3 (east land acquisition) List of Interventions 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.

Volusia Forever Conservation Ctr. Additional Parking Emergency Management HQ Shuttle Service Drop-off / Pick-up Shaded VIP Solar Parking Chapel Early Florida Village (EFV) EFV Square EFV Demonstration Shops EFV Reception Hall Celebration Plaza Open Air Stage Open Air Arena Improved / New Rain Gardens Improves Parking Signage Entrance New Signage Rest Areas Shaded Central Avenue Grass Seating Demonstration Gardens West Entrance South Entrance

Proposal 3 - east land acquisition Proposes the development of the scope of work with the acquisitions of the east parcels to develop the Conservation Center as a destination habitat for locals and visitors. This plan includes: - the Volusia Forever Conservation Center which will be located on the new east parcels - a new Outdoor Stage surrounded by a rain garden that aims to resolve some of the drain age issues with open grass seating overlooking the Midway of the site - a new Open Air Arena south of the Tommy Lawrence Arena envisioned with movable bleachers to accommodate multiple functions and events, as well as emergency situations, this option presents more constraints in terms of size and circulation in the case of an emergency - a Shaded Central Promenade that provides a shaded path for patrons from each existing entry way across the site while intersecting in the Celebration Plaza with provides a tensile canopy for additional exhibitions and seating areas - shaded rest areas are located alongside the North-South Central Ave. - an new Early Florida Village located by the west entrance providing a small chapel, demonstration shops and a reception hall for wedding and other events - a new covered VIP solar panel parking

376

20 16

16 2

17 17

17 3 6

4 5

8 21

7 9 18

15 15 15 13 14

22 15

Figure 316. Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

377

C. Master Proposal 4 (west land acquisition) Master Plan Plan Proposal 4 (west land acquisition) List of Interventions

Proposal 4 - west land acquisition

1. Volusia Forever Conservation Center 2. Additional Parking 3. Emergency Management HQ 4. Shuttle Service Drop-off / Pick-up 5. Shaded VIP Solar Parking 6. Chapel 7. Early Florida Village (EFV) 8. EFV Square 9. EFV Demonstration Shops 10. EFV Reception Hall 11. Celebration Plaza 12. Outdoor Stage 13. Open Air Arena 14. Improved / New Rain Gardens 15. Improves Parking Signage 16. Entrance New Signage 17. Rest Areas 18. Shaded Central Promenade 19. Grass Seating 20. Demonstration Gardens 21. Enhanced Entry Way 22. Sport Complex Facilities 23. Kids Playground 24. Splash Park 25. Pool 26. Basketball Courts 27. Lacrosse Field 28. Olympic Swimming Pools 29. Football Field 30. Volleyball Court 31. Track Field 32. Camp Site 33. Soccer Field 34. Bleachers 35. Supporting Facilities 36. Kayak Ramp 37. West Entrance 38. South Entrance

Proposes the same layout as Proposal 2 with the additional west land envisioned as a new Sport Complex Facility which hosts various sport fields, water sports and a camp site on the South west wing. A feasibility study should be conducted to understand which sports are more appropriate for the area.

2 32

378

1 16

20 2

17 17 36

21 23

3 6

2 5

22 25

8 37

28 34

7 9 18

15 15 15

33 35

35 29

38 15

33 34

Figure 317. Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

379

D.Master Master Proposal 5 (east + west land acquisition) Plan Plan Proposal 5 (east + west land acquisition) List of Interventions

Proposal 5 - east + west land acquisition

1. Volusia Forever Conservation Center 2. Additional Parking 3. Emergency Management HQ 4. Shuttle Service Drop-off / Pick-up 5. Shaded VIP Solar Parking 6. Chapel 7. Early Florida Village (EFV) 8. EFV Square 9. EFV Demonstration Shop 10. EFV Reception Hall 11. Celebration Plaza 12. Outdoor Stage 13. Open Air Arena 14. Improved / New Rain Gardens 15. Improves Parking Signage 16. Entrance New Signage 17. Rest Areas 18. Shaded Central Promenade 19. Grass Seating 20. Demonstration Gardens 21. Enhanced Entry Way 22. Sport Complex Facilities 23. Kids Playground 24. Splash Park 25. Pool 26. Basketball Courts 27. Lacrosse Field 28. Olympic Swimming Pools 29. Football Field 30. Volleyball Court 31. Track Field 32. RV Park 33. Soccer Field 34. Bleachers 35. Supporting Facilities 36. Kayak Ramp 37. West Entrance 38. South Entrance

Proposes a combination of Proposal 2 and 3 with the acquisitions of both east and west adjacent parcels. The only variation on the west land will be a RV Park located on the SW wing in place of the previous camp site proposal.

14 32 2

380

20 16

17 17 36

21 5

22 25

3 6

8 37

28 34

7 9 18

15 15 15

33 35 34

29 34

35 29

33 34

Figure 318. Existing Buildings

Forested Areas

Proposed Interventions

Clear Green Areas

Proposed Water Feature

Existing Retention Ponds

Proposed Rainwater Garden

Existing Circulation

381

382

E. Final Remarks The proposal of this Master Plan for the vcf opens a multiplicity of possible options to be discussed by the stakeholders and the public for establishing priorities in the timeline of implementation and budget possibilities. It was aimed to provide the maximum choice of opportunities while keeping the objectives of upgrading the existing facilities contemplating the contemporary challenges of adaptation and risk management for the grounds, but also for the expanded community represented by all the stakeholders. The discussion results will enable to define with more precision the preferred course of action for the future of the Volusia County Fairgrounds in the final report. Prof. Martha Kohen RA Maria Estefania Barrios

383

Part XIII

Additional Information

Provided by Volusia County Fairgrounds

386

Annex A

Volusia County Property Boundaries Volusia County Property Boundaries County_Property

Ag. Grounds Auditorium

Hester

Daugharty

01/26/2020

Ag. Grounds

Figure 140.

387 141

Annex B Annex B

I-4

Fairgrounds Ownership Map Volusia County Fairgrounds Property Fairgrounds Ownership Map

SR 44 (N

Property Owner COUNTY OF VOLUSIA (23.09 acres) VOLUSIA COUNTY CATTLEMENS ASSN (9.28 acres) VOLUSIA COUNTY FAIR ASSOC INC (72.96 acres) VOLUSIA COUNTY FARM BUREAU (5.84 acres)

142 388

Figure 141.

EW YORK

AV E)

Annex C

Current Fairgrounds Master Plan and Layout

Figure 142.

389 143

Annex D

Volusia County Fairgrounds Local Plan Volusia County Fairgrounds Local Plan

16. VOLUSIA COUNTY FAIRGROUNDS LOCAL PLAN A.

BACKGROUND

The Volusia County Fairgrounds and its surrounding ancillary businesses serve to protect and preserve Volusia County’s agricultural heritage through education, recreation, and events that that promote the agriculture industry. This local plan is specific to the fairground area and is designed to supplement existing comprehensive plan policies that encourage the protection of rural and agricultural land uses in the vicinity of the fairgrounds. The plan encompasses 305 acres and is bound by State Road 44 (S.R. 44) to the north, Interstate 4 (I-4) to the west, and Prevatt Road to the east. The southern boundary runs in an east/west direction, approximately 2,881 feet south of the intersection of S.R. 44 and Prevatt Road. B.

GOAL, OBJECTIVES, AND POLICIES

GOAL: VCF 1

Protect and preserve the agricultural and cultural values associated with the Volusia County Fairgrounds within a framework that allows for compatible development surrounding the property and prevents land uses that may restrict or impact the agricultural operations at the Volusia County Fairgrounds.

OBJECTIVE: VCF 1.1

Preservation of the low density residential scale in keeping with the rural residential and agricultural land use pattern of the Volusia County Fairground area.

POLICIES:

144 390

VCF 1.1.1

Preserve the existing land use intensities and densities currently designated on the Volusia County Land Use Map for the area within the Volusia County Fairgrounds Local Plan.

VCF 1.1.2

Residential density in the rural land use designation shall not exceed one (1) dwelling unit per five (5) acres; provided that a lot for which a final Lot of Record Determination was completed and approved by Volusia County existing on or before the effective date of this policy that is smaller than five (5) acres in size may be permitted one (1) dwelling unit, consistent with all other provisions of this Comprehensive Plan and the Land Development Regulations.] Applications to convert beyond the existing rural land use densities and intensities within the Volusia County Fairgrounds area shall be discouraged.

VCF 1.1.3

The pattern of the low density rural single-family residential and agricultural land uses shall be maintained. Potential road improvements will be studied, planned and designed to move traffic through the area and ensure that traffic volumes do not degrade the rural/agricultural character of the area.

OBJECTIVE: VCF 1.2

Protect and enhance the rural and agricultural resources of the Volusia County Fairgrounds area which define the area’s character.

POLICIES: VCF 1.2.1

Areas in the Volusia County Fairgrounds Local Plan that are designated as Environmental Systems Corridor (ESC) shall retain this designation to ensure the protection of the environmental resources. Requests for administrative boundary adjustments shall be accompanied by a wetlands delineation survey.

VCF 1.2.2

The County shall continue to maintain the rural and agricultural appearance of the fairgrounds area through the appropriate use of setbacks, visual appearance, and design standards, where applicable.

VCF 1.2.3

Land use proposals in the vicinity of the fairgrounds area shall not have an adverse effect on the existing character of the community.

VCF 1.2.4

Maintain rural densities of development while providing for commercial, civic, recreation, and agritourism uses appropriately scaled to serve the needs of the Volusia County Fairgrounds.

VCF 1.2.5

Local land use permits, development approvals, and building permits for residential and nonagricultural land contiguous with agricultural land within the boundaries of the Volusia County Fairgrounds Local Plan will require the applicant to sign and submit to Volusia County an “Acknowledgement of Contiguous Sustainable Agricultural Land,” pursuant to Chapter 163.3163, Florida Statutes. The document shall be recorded in the Official Records of Volusia County prior to issuance of final permit approval.

VCF 1.2.6

Volusia County shall evaluate opportunities to acquire conservation easements over land in the Volusia County Fairgrounds area, which can result in maximizing environmentally sensitive lands and rewarding good private stewardship of lands, while keeping property on the tax rolls.

OBJECTIVE: VCF 1.3

Volusia County recognizes that there are properties within the Volusia County Fairgrounds Local Plan that may be appropriate for commercial and industrial uses due to proximity to the I-4 corridor and S.R. 44 interchange. There are also opportunities to allow for residential densities in excess of one dwelling unit per five acres. Future land use amendments for commercial, industrial and residential land uses may be considered if it can be demonstrated that the use minimizes conflicts with fairgrounds operations and provides for efficient use of land, infrastructure and protection of natural resources.

391

POLICIES: VCF 1.3.1

Properties with a future land use map designation of Industrial (I) shall be required to maintain a 75-foot wide landscape buffer along the shared property line with the Volusia County Fairgrounds. Those properties with a future land use designation of Commercial (C) shall be required to maintain a 50-foot wide landscape buffer along the shared property line with the Volusia County Fairgrounds. Existing native vegetation and wetlands may count towards the landscape buffer. Landscape buffer widths may be reduced subject to compatibility of uses and sufficient landscape buffer treatments as determined through a Planned Unit Development rezoning.

VCF 1.3.2

Areas in the Volusia County Fairground Local Plan that may be eligible for a Commercial (C) or Industrial (I) designation on the Future Land Use Map shall be subject to the following criteria: a.

Located within 660 feet of the I-4 right-of-way, but not within 660 feet of lands designated as public on the future land use map, with the exception of those properties zoned commercial or industrial on the date this plan was adopted.

b. Must be served by central water and sewer utilities. c.

VCF 1.3.3

Rezoning to the Planned Unit Development (PUD) zoning classification that contains specific standards and conditions for permitted uses, buffering, access, architectural appearance and operational limitations that ensure compatibility with the Volusia County Fairground. Uses may include interchange business park operations, including, but not limited to, research and development, flex space, and general/professional office. Other commercial uses may include restaurants, financial/banking institutions, recreational facilities, RV parks, campgrounds, health clubs, day care centers, hotels/motels and gas stations serving the traveling public. Truck stops, large travel centers, distribution and fulfillment centers, or other similar uses that generate or attract high volumes of truck traffic shall be prohibited.

Areas that may be eligible for a future land use amendment to a residential density greater than one (1) dwelling unit per five (5) acres shall meet the following criteria: a.

Must not be within 660 feet of lands designated as public on the future land use map.

b. Must be served by central water and sewer utilities. c.

VCF 1.3.4

392

146

Applications for densities of one (1) dwelling unit or greater per one (1) acre shall utilize the PUD process. The PUD zoning shall contain specific standards that ensure compatibility with the Volusia County Fairground, including but not limited to, transitioning of density and lot sizes, open space and recreational uses, landscape and buffering, access, and architectural appearance.

All future land use changes and zoning changes will require a transportation analysis with a methodology approved by the county traffic engineer. The analysis shall also

include an evaluation of traffic circulation within the local plan area and shall identify potential impacts to fairground operations. VCF 1.3.5

Property undergoing a rezoning to PUD shall be reviewed to ensure that the proposed uses, buffers, and site design are compatible with surrounding properties and do not represent a conflict with the on-going use of the Volusia County Fairgrounds for county fair or agricultural related uses. New PUDs in the Fairgrounds Local Plan may, at a minimum, be required to: a. Provide for a compatible and consistent appearance by utilizing such mechanisms as design standards, sign control (i.e., number, height, and copy area), landscape screening/buffering requirements (i.e., width and composition), underground utilities, building setbacks and height requirements. b. Require shared access, shared parking, and shared loading facilities to reduce impervious surfaces and limit the vehicular impacts to the fairground operations. c. Require interconnected vehicular, transit, and non-vehicular movement as appropriate. d. Provide a network of unifying open spaces which promote linkage with other adjoining developments. e. Cluster structures in order to protect listed species and their habitat. f. Use common frontage/service roads and shared or joint facilities such as stormwater, bus stops, and utility easements.

VCF 1.3.6

Development shall limit access to S.R. 44 and Prevatt Avenue through the use of cross-access easements and shared access where feasible. Internal streets shall be designed to facilitate interconnectivity.

393

147

ESC FR 4

NCE ORM A RF CIR E P

DELAND CROSSINGS BLVD

§ ¨ ¦ COM

PSP

TECH WAY PARK

4 SR

NE 4(

VE KA R YO

V U

)

COM

DELAND

E SR 44 (N

FLORAL PARK BLVD

SERVICE RD

ESC

AV E) W YORK

I PSP

PSP

§ ¨ ¦

E R RD

ESC R

GOSSAM

ESC LINDA SUE DR

OAKAPPLE TR LEGEND

FORESTRY RESOURCE INCORPORATED

660 FOOT PUBLIC LAND USE BUFFER

INDUSTRIAL

COMMERCIAL

PUBLIC/SEMI PUBLIC

ENVIRONMENTAL SYSTEMS CORRIDOR

RURAL

AV N

660 FOOT I-4 CORRIDOR AREA

ESC

DEER TR ING HIGHWAY FEDERAL RUNN

FIGURE 1-12P VOLUSIA COUNTY FAIRGROUNDS LOCAL PLAN 0

660

1,320

PREPARED BY: VOLUSIA COUNTY GROWTH & RESOURCE MANAGEMENT DEPARTMENT

07-10 Figure 143.

394

148

PREVAT T

LOCAL PLAN BOUNDARY

1,980 Feet

Annex E

Letter Outlining Upgrade Requests

395

396

Figure 145.

Annex F

Available Property for Sale Information

Figure 146.

397 151

152

Figure 147.

398

Annex G

Kilmanjaro Proposed Development Plan Kilimanjaro ProposedMaster Development Master Plan

Figure 148.

399

153

Annex H

Existing Fairgrounds Blueprints

Annex H Existing Fairgrounds Blueprints

Figure 149. DEAGC Fairgrounds Parcial Site Plan

154

400

Figure 151. DEAGC Fairgrounds 2-6 Floor Plan

Figure 150. DEAGC Fairgrounds 1-6 Plan View Elevations & Foundation Details

155

Figure 152. DEAGC Fairgrounds 3-6 Wall Sections Exterior

401

Figure 153. DEAGC Fairgrounds 4-6 Plumbing Plan

158

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Figure 154. DEAGC Fairgrounds 5-6 Electrical Plan

160

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404

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163

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164

407

165

408

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Annex I Online Public Survey Results

This section includes the results from the public and workshop meetings, as well as the on-line results of the survey performed by the VCF with the help of the community. The over 300 responses and feedback together with the assessment of stakeholders performed by our consultant reinforce the perceived potential of the expansion of the fairgrounds to become a landmark site in Volusia County and central Florida. The fact that all stakeholders have a unified vision enables us to foresee a cohesive plan that will satisfy and build on each other’s interests.

Default Report Fair Master Plan June 20, 2022 8:59 AM EDT

Q1 - Are you a Volusia County resident?

Yes

100

150

200

250

300

350

Field

Minimum

Maximum

Mean

Std Deviation

Variance

Count

Are you a Volusia County resident?

1.00

2.00

1.96

0.21

0.04

336

Field

Choice Count

4.46% 15

Yes

95.54% 321 336

Figure 32

410

Showing rows 1 - 3 of 3

In terms of facilities and/or improvements, what would you like to see at t...

I always ﬁnd the fairgrounds confusing. It would be nice if the grounds were better marked for navigation purposes. Permanent navigation signage with the ability to display temporary messages for the pop-up style events held there. I would like to see roadway and parking improvements on the grounds.

Better way ﬁnding across entire property. From vehicle entry / best place to park and enter to how to get to the building you’re looking for.

Concerts and other ctvities yeara round

More community events and upgrades to facilities

Better parking markers

Better parking; a larger area for performances.

Upgrades to facilities and more community events

The animal areas

Would like to see food vendors that all dont have the same food. Also the rides need to be better.

Flooding, parking.

Oﬀer more events lower the cost to rent the fairgrounds higher security

Restrooms

The grounds are old and tired just like the managers. There are no events for youth, the only reoccurring event is the flea market and then there's the fair. Such a great location and potential to be held back by non innovative people that dont understand technology and the potential for the people in Volusia. I suggested a drone innovative concept and all I got was OH we are afraid of drones. What about the 50 industries waiting to be developed that are off shoots of the (Scary) Drone robots. Yeah, you know remote controlled cars and trucks, how about all the engineering learned using CAD and 3d printing. The sciences involved with understanding radio communications, GPS tech, And automatized process. Here are some for the farmers that still don't understand Precision Agriculture. (look it up) Using gps positioning Using many sensors to determine soil conditions Using software to predict weather Updating mechanical stuff to modern motors and controllers Servo motors and control Radio transmission of telemetry and video Mission planner software and data analysis Design and testing of 3d parts 3d printing materials analysis 3d printing metal Cad design, programs available Working without windows, using linux os Understanding the on-line development process from design to a finished product Using on-line presence to educate, learning the process from video to podcasts online How do you get there 3d printing Ardupilot controller for robotics Video capture and transmission Ariel surveying of the location for information and security Battery technology and advancements Places for youth minds besides META on-line environment I can give you 100

More accessible restrooms

Thete always things to do they do a great job

It’s always pretty clean even during fair but maybe some painting or something to freshen them up from the 70s look.

An upgrade on the livestock areas. Better pens for the animals for exhibitors, better wash areas and an improvement on the loading and unloading areas. Maybe even an enlargement of the trailer parking area to insure room for the livestock trailers during the fair season. Also would like more year round events. I love the ﬂea market but think it should be oﬀered more

Facility upgrades to arena and to ﬀa side

411

In terms of facilities and/or improvements, what would you like to see at t...

I would like to see more community events. If this is something happening all ready, I am unaware. I think there should be better communication or advertisements about what is being oﬀered at the fairgrounds.

You mentioned more activities that involve more people in the county. Not just gun shows, no problem with them, Possibly more frequent special dinners

Facilities need to be updated.

Parking grass lot ﬂoods

Additional restrooms. Additional events, even at the arena. They have a great facility and the opportunity to bring in so many events. I know it’s a hot topic, but consider adding the option for beer/wine.

Bathrooms are not great and need updating , better parking More free events for community Better venues for rental

Cleaner facilities

More buildings for shows with animals.

More community activities

Rodeos, horse shows, craft fairs, concerts

More live music.

The Tommy Lawrence arena is small compared to other facilities and the fair could host more community events if that building were to be expanded.

More handicap accessible facilities which includes restrooms and available seating/ resting area

Better parking. More functions taking place.

More plant sales. Music venues. Art shows like Earl Brown park

Cracker day is the biggest day at fairgrounds every year. If it could host 2 or 3 more events like that a year, proﬁt will come to Voluisa county and the residents LOVE IT. The farmers markets are also my absolutely favorite! Y’all just remolded the buildings not even like 7 years ago. I just feel like maintenance and more events for public.

The buildings all feel old and dirty. Even during the fair when there’s livestock and dirt is expected, it just has an outdated feel. The place just feels not clean and not “nice.”

More events held

Roads in the ﬁelds for when it rains it don't turn into a mud hole. And make the fair bigger it is getting smaller every year.

Stands upgraded Bathrooms for the public more events, rodeos etc

Better show ring, stands and air circulation in animal barn.

More activity’s, craft fairs

412

In terms of facilities and/or improvements, what would you like to see at t...

I’d like more information to be provided about events at the fairgrounds. It seems that the social media presence could be boosted to assist with that and the website could be more user friendly.

Updates. Bigger livestock and showmanship areas

Better parking areas it’s terrible when it rains it turns to mud

Car show, home show, More concerts

The restroom stalls are TINY! Consider renovating that area to make the stalls larger-person friendly.

Upgrades

Better, cleaner restrooms.

Better water/rain run-oﬀ in the parking lots. Cleaner facilities. More community events/concerts. Better management (more hi-tech, up-to-date, young people - not the same OLD people who don't want to change).

Climate control where animals are kept during fair.

Newer bathrooms, garden area, updated facilities

Better building improvements. Bathroom families. Better parking for events.

More community events. I love wednesdays and would love it repeated on Saturdays as well.

Larger livestock buildings

Parking lot ground has the potential to destroy any event held there when it rains. Not worth hosting events there with the risk of patrons getting stuck.

Updated and cleaned up

The outside restrooms need to be completely ﬂattened and redone.

More opportunities for events and better facilities for livestock events. Bigger show barn area.

Horse facilities

No dogs at the farmers market. Maybe a few more benches to sit on.

More family focused activities or agriculture interaction throughout the year.

Outside

Parking lot

Better parking when the ﬁelds are wet.

413

In terms of facilities and/or improvements, what would you like to see at t...

More events. Having more events brings in revenue to make improvements.

Building updates, upgrades to pens/housing for animals while at the fair. Upgrades to stage area to hold concerts/large venues

Parking

N/a

Cleaner more inviting exterior, parking, updated facilities

Like to see more livestock events held at the fair year round.

Updated restroom facilities. Expanding parking area within fairgrounds for use during fair for livestock trailers. Better audio in the show arena area. Flooding issues in parking area.

The ability to walk through the animals during the fair. It’s diﬃcult to see the animals

Update old exhibit halls improve guest access to livestock barns so during the fair people can actually see animals at all times

More exhibitor space, updated youth arena area, parking that doesn’t ﬂood.

Parking seems to be very haphazard. Parking along roads is a big problem.

Better exhibits during the fair. 1) better setup for Hand made entries- especially Knitting, x- stitch, quilts. I hate the barriers that prevent close- up inspection of the work. 2) more individual cut flower competition. Include local garden clubs in judging, setup, etc. Less commercial crap on the midway. 3) return dairy judging to draw kids in. 4) have alpaca entries I must add that I moved down from rural West Virgina almost 17 years ago. I was so disappointed the first year I went to the fair here. Our entire county's population was about 30,000, and totally outperformed the Volusia County fair with a population of how many? Not sure what the answer is, but this survey could be a start to find out what would draw more fairgoers .

Entertainment. More vendors

Improve County Fair

Greater access for livestock exhibitors during fair season, more advertising for smaller events held there such as Wednesday ﬂea market

More family events Markets

A covered rodeo arena with real bathrooms

More restrooms

Maybe a few more permanent bathrooms and more plant/horticulture/environmental type activities

The price of the Fair is ridiculous. I stopped going due to the prices

More restrooms

More updates for the agriculture kids and the buildings located by the extension oﬃce.

414

In terms of facilities and/or improvements, what would you like to see at t...

Bring restrooms up to date, maybe even more restrooms. Have more community events at hellthe fairgrounds.

I’d love to see more school activities held at the fair

Improve the parking area. Add an outdoor Cafe areas with umbrellas and serve farm-to-table organic foods, herb infused fresh fruity green teas, organic coﬀees, etc.

Bring back farmers market on Saturday for people who work on Wednesday. Something to do on the weekend that is free.

Other venues i.e. special events

There is a need for a multi use covered arena for equine events.

Rewrite

Improved signage: update graphics, landscaping, parking

Updated faculties and more family friendly events

Workshops for kids to attend or even grown ups to learn life skills, hobbies, crafts, etc. More vendor style festivals. Better parking. Not be so damn expensive yet look like a muddy trash hole. We haven’t attended the fair in almost 7 years bc of the prices, we have 7 kids & the prices don’t reﬂect the experience at all.

fair the animals and other exhibits seem to be secondary the carnie event Marketing for more events to be held the ie science fair , animal/ pet /horse show, music events great property under utilizing l LED signage highlighting activities people are visual when driving buy look closed most of the grime farmers market ie great just for got it was there alway wonder what going on use it to promote environmental Education or events ﬁdhing, biking and boating or out door sports events could be highlighted there Florida garden center or educational center of our volusia county environment with local plant and animals info one stop place for all things about volusia county just brainstorming up date the entrance to make it place to stop i and check out not just the Fair

Better music arena. Improvements to the rodeo stadium. Shade, more seating.

You guys are still using the same exact buildings we used when I was in 4-H from the early 90s to 2002. I should imagine they would appreciate some improvements though it is nostalgic to visit and see the same exact rooms I once competed in. I have visited with the master gardeners and attended sales. I do hope to one day enroll in the program. I feel I have spent equally as much on building my home garden as the area they have and are working in. Please listen to your 4-H leaders and volunteers on fair improvements.

Anything can be improved. The fair grounds is great I feel like they should change it up. It seems like it is the same as when. I went as a kid.

More seating and closer restrooms

The fairgrounds could be utilized much better for youth shows. Such a great facility, but very expensive to rent and host shows.

Update buildings and facilities, i.e. restrooms

More property for parking, Increase the size of the arena's, update lighting, and possibly replacement of some of the existing buildings.

Better and more bathrooms. Cleaner facilities

The facility for its age , and condition has served the County well. However it is is barely adequate for the County's needs. The property deserves Grant money and Renovation to serve the growing demands.

415

In terms of facilities and/or improvements, what would you like to see at t...

The Fair itself needs HUGE improvements. It’s really pathetic. Check out the Durham Fair in CT and the Deerﬁeld Fair in NH for better agricultural fairs. The acoustics in the TLA need serious improvement to be able to adequately host anything that involves music.

An easier safer way to enter the fairgrounds. Less dirt/grass and more hard top for parking.

Parking area could be improved, too muddy if we have a good rain.

More modern facilities, more modern look to the buildings and more current, trending activities instead of the same old traditional stuﬀ. I also hate the Flea Market!

I would like to see better AC system in the small animal barn. The animals get too hot during fair time. I wold like to see more electric hook ups for RV inside the gated area near the large animal barn. The parking is a problem during rain.

Updated facilities, clean/modern restrooms

No more gun sales

More extension programs.

More housing for livestock to conduct more shows more upgrades for the facilities to make it a safer place for animals and students.

Update building facilities, add water bottle ﬁlling stations. Schedule more family activities

Buildings that could be rented out. Several fairgrounds oﬀer Festival of Lights and other community events during Christmas time and other times of the year.

More Livestock shows

Improvement of parking and field inside to prevent flooding during rainy season, added atms for year round use (not just one near office)

Restrooms are clean however very outdated. The small animal barn is so much fun for the kids to see however so very hot for the animals and exhibitors. Would love to see large animals open even during show.

Bigger concert venue

It would be wonderful to renovate the buildings and arena. Updates could attract more events. Also, incorporate new technologies into the buildings.

Signage, aesthetic improvements, paving, technology

Acquisition of additional property for future parking. Around the state, fairgrounds have become constrained because a lack of parking. Should be highest priority. Hester and Daugharty Bldgs may soon have reached the end of their useful lives. Plan for replacement.

Updating and painting

Would love to see even more events held at it

Less dirt parking. More paved for handicapped. More outparcels and buildings for smaller venues. Venues for diﬀerent types of activities, including smaller venues.

Expanded gardening demonstrations/education. expanded horticultural demonstrations/education

416

In terms of facilities and/or improvements, what would you like to see at t...

If more recreational events or activities were held at the fairgrounds I would be incentivized to go more often. As well as events that have more appeal towards younger Volusia residents such as young adults and young families (20-30). Or agricultural events like learning more about native plants, and gardening tips.

Better parking organization

classes for practical needs of residents

Appearance outside as well as inside.

better parking lot,

Better parking, shuttles, to much walking to get to the events

Make the entire area more modern. It's 2022!

More air-conditioned space for exhibits, craft vendors, food vendors, etc. Areas where the space could be used for events like fundraisers, sporting events, gala's, receptions, etc.

Secure the facility when not in use. Update roads and parking.

Eﬀective public space that adds to areas quality of life. Attractive farm market that can be used more than on day a week with supporting satellite business space.

Get rid of the covid testing.

Sustainability and Risk Mitigation education

417

Q9 - If the county had $750,000 to improve the fairgrounds, how would you recommend this investment be prioritized? Drag each statement to rank in the order of your preference (1 = highest priority for investment, 7 = lowest priority for investment).

Acquire new property Add or enhance facilities (i.e., building improvements) Improve signage and aesthetics of fairgrounds Add or enhance community events or programs Maintain existing facilities Improve access to and through the fairgrounds Add or enhance amenities (i.e., grounds or equipment improvements/additions...

418

100

120

140

160

180

Figure 33 #

Field

Minimum

Maximum

Mean

Std Deviation

Variance

Count

Acquire new property

1.00

7.00

5.81

1.94

3.76

271

Add or enhance facilities (i.e., building improvements)

1.00

7.00

2.54

1.46

2.13

271

Improve signage and aesthetics of fairgrounds

1.00

7.00

4.34

1.63

2.65

271

Add or enhance community events or programs

1.00

7.00

2.81

1.77

3.12

271

Maintain existing facilities

1.00

7.00

3.97

1.70

2.90

271

Improve access to and through the fairgrounds

1.00

7.00

4.68

1.76

3.11

271

Add or enhance amenities (i.e., grounds or equipment improvements/additions)

1.00

7.00

3.86

1.70

2.90

271

Field

Acquire new property

8.49% 23

2.58% 7

5.17% 14

2.21% 6

8.49% 23

11.07% 30

61.99% 168

Add or enhance facilities (i.e., building improvements)

28.04% 76

30.63% 83

19.93% 54

8.49% 23

8.12% 22

3.69% 10

1.11% 3

Improve signage and aesthetics of fairgrounds

5.17% 14

10.70% 29

15.13% 41

18.45% 50

22.14% 60

21.03% 57

7.38% 20

Add or enhance community events or programs

35.42% 96

15.13% 41

13.65% 37

16.24% 44

10.33% 28

6.64% 18

2.58% 7

Maintain existing facilities

8.12% 22

15.87% 43

15.50% 42

20.30% 55

19.19% 52

14.02% 38

7.01% 19

6 #

Improve access to and through the fairgrounds Field

7.38% 20 1

7.38% 20 2

11.81% 32 3

12.55% 34 4

16.61% 45 5

33.21% 90 6

11.07% 30 7

Add or enhance amenities (i.e., grounds or equipment improvements/additions)

7.38% 20

17.71% 48

18.82% 51

21.77% 59

15.13% 41

10.33% 28

8.86% 24

Showing rows 1 - 7 of 7

419

Q2 - In what geographic area of the county do you live?

East side

Central

West side

100

120

140

160

180

Field

Minimum

Maximum

Mean

Std Deviation

Variance

Count

In what geographic area of the county do you live?

1.00

3.00

2.22

0.90

0.82

327

Field

Choice Count

East side

32.42% 106

Central

13.46% 44

West side

54.13% 177 327

Q10 - In your opinion, do we need more events facilities in the county? Showing rows 1 - 4 of 4

Yes

420

100

120

140

160

180

200

220

Field

Minimum

Maximum

Mean

Std Deviation

Variance

Count

In your opinion, do we need more events facilities in the county?

1.00

2.00

1.23

0.42

0.18

275

Field

Choice Count

Yes

76.73% 211

23.27% 64 275

Showing rows 1 - 3 of 3

Q11 - What type of events facilities would you like to see?

What type of events facilities would you like to see?

Out door festivals, covered ﬂea market like the old Sanford Flea Market, Community events such as holiday events: New Years Day family event, Easter Egg Hunts, Fourth of July event w/ Fire Works, Haunted house/trail, Trunk or Treat event, Christmas parade in a Trunk or Treat style, etc..

low cost family friendly events

Sports complex on westside

Agriculture education and awareness

Musical events would be great.

Not sure, not really interested in seeing additional buildings so much as seeing the buildings that exist more frequently used.

Concert/Show theatre - Banquet facility for public/private events

A Civic center on the West Side of the County

Indoor venue with 10,000 plus seating

Concerts

Stadium, smaller sized similar to Bradenton Area Convention Center 4,000-seat multi-purpose arena and convention center https://www.bradentongulﬁslands.com/bradenton-area-convention-center/ Another example is Silver Spurs Arena : https://www.ohpark.com/venues/detail/silver-spurs-arena or https://www.ohpark.com/ These types of smaller sized arenas can bring in money through events such as concerts, cheerleading competitions (we literally have 50 cheer gyms in Volusia), martial art comps, boxing/mma ﬁghts, ETC this brings in much needed money from ticket sales, food and drink sales (you can rent out space to vendors) & make money on parking. We should be looking at ways to not only bring events and use the land wisely for all to enjoy but why not also bring in much needed money as well.

More food festivals and charity raﬄes

Deland is the county seat, but it seems to be treated like a stepchild.

A true outdoor theater. An actual conference center and ballroom.

Concert venue

Summer program for K-12, ie arts,crafts,farming,sewing, cooking, stem program. Our schools can only do so much and free or reduced price activities like these would help families keep working and kids out of trouble. The rest of the year maybe evening cooking classes or farming classes or even maybe even teaching trades to improve the community

Please see previous answer.

Amphitheatre on the west side, could hold concerts like in st. Augustine or Tampa

Community events. Like a Easter egg hunt. Christmas events things for kids and young adults

421

What type of events facilities would you like to see?

Horicultural Demos Horiiculture Fair Humane Society adoption Free shows specially with everything being expensive Interactive events

Amphitheater for big name concerts.

Expansion of the ocean center

Themed festivals and concerts would be a great addition. It would attract tourism and bring revenue to the area.

Concerts

Better facilities for concerts, conventions and graduations

Concert venues

More youth friendly events

Performances; Cultural Events; Sponsor VCS events so that those events are more centrally located to the entire county.

Farmers markets/trade shows Festivals

Expo grounds that hold shows for expos such as for business, agriculture etc

Rodeos, more family fun. Bring back ﬁrework shows there! Concerts

Concerts

Events to support local businesses

Use the indoor facilities to promote science involvement. Do Battle Bots!, encourage challenges to the Volusia county youth with design, build competitions in lots of different computer controlled machines Use the outdoors to do RC Racing, big quad monster trucks, have a paved track for racing cars. Encourage developing Farm equipment using precision GPS and do competitions on efficiency and accuracy. Start lectures on Batteries and Motors and controls. Begin an on-line community that offers education in all things technology. Stop relying on the failed public babysitting school system and off the youth some options other than playing games online. Encourage and reward innovation in Precision Agriculture, start teaching it.

Party venue, more festivals or craft shows

Livestock shows

Bathrooms. Bigger trailer parking. Better loading and unloading area. Better live stock pens. Livestock warm up area/practice ring. Better wash racks.

Concerts in the arena would be nice.

Food trucks, splash pad, petting zoo, strawberry, corn fests, renaissance festival

Frequent festivals, family friendly events

More west side activities. Music etc

422

What type of events facilities would you like to see?

Cooking Planting Animal care

As mentioned, the arena could bring in a TON of money with rodeos and/or various barrel races. Craft shows bring people in. I recall a dog show years ago. Concerts. Cracker Day used to have a dance.

Community outreach, educational, fun events

Concerts would be nice

Places for smaller groups to rent out

Wedding Shows-livestock Hall rentals Flea markets inside Dog shows with wash areas

Activities and co cert

Covered arena

Concerts

Specialty Expos and events more garden type shows or a Christmas Craft expo (similar to what is hosted in Tallassee) School events like a science fair

Open air concert arena Outdoor movie area

Any family oriented

Answered previously

All my friends and family can say we want the Deland Mexican ﬂea/food market to come to fairgrounds. I love the regular farmers market, but they don’t have anywhere to do the business anymore and it was always the best!

Community events for kids

arenas

Concerts

I really wish the local schools could come together and do events there

More concerts car shows and home shows

A community pool!

Entertainment

More livestock events, horse shows

Concerts - all genres, horse shows (local and national), trade shows (other than gun shows), cultural festivals, art festivals

423

What type of events facilities would you like to see?

I think your events may be just ﬁne but I don’t hear about them. But then I don’t hear about things in New Smyrna Beach where I live either. I think it may be the loss of newspapers and the usage of social media that perhaps everyone does not see.

Community family events and involvement

Music, festivals, more craft shows, if had facili dancing.

I enjoy student events. Also more farmers markets. More trainings like gardening.

Concerts!

Besides the fair and the farmers market, concerts, family oriented events, carnival

Concerts, tractor pulls, small not so expensive events to get the community out.

Concerts, livestock events, community events.

Youth/Family Focused Ag Related Events and activities.

More activities on the weekend like a farmers market. Those that work cannot do wed

Concerts

Rodeos and stock shows

Hall rentals at aﬀordable prices

More events outside, for instance, rodeos, barrel racing, etc.

Large venue area to hold a very large number of folks for dog shows, concerts, etc.

Concerts. Festivals

Family oriented

Community events based around families. Give our families events they become traditions year after year. Build up the want to stay apart of the community. Festivals, carnivals etc. it’s not that facility that always matters, it’s the events

Banquet facilities Outdoor event facilities with shade

Concerts

Craft Fairs Gun Shows

NOT gunshots Cafes / better did selection Breakfasts some of the fair days- volunteers clubs could cook? Lions club, garden clubs, churches, high school (FFA, 4H, girl scouts, boy scouts) Horse shows/ rodeos An outdoor arena

Concerts family events

424

What type of events facilities would you like to see?

More live stock area and concert facilities

Family events other then just the fair .

A covered rodeo arena with real bathrooms

Amphitheater, live music venue

Music

Youth events. I volunteer with Girl Scouts, we would love to have more venues that we could rent for our events. It would be great to bring groups to the area that our kids could beneﬁt from. Fun stuﬀ too, like outdoor movies, haunted house for Halloween, concerts

Concert and community outreach. There also needs to be better advertising for events current in place.

Places to hold concerts

Craft fairs, farmers markets, fairs, shows, concerts

Weekend entertainment with bands of all genre's like they have at Cranes Roost Park in Altamonte Springs. Have a big fourth of July Celebration with ﬁreworks, kids play area. Have family movie nights on weekends complete with a big movie screen, popcorn and sift drinks.

Party venues like weddings and other celebrations. Make it pretty like a park atmosphere.

Concerts

Where kids can come and learn craftsmanship, crafting, gardening, building, DIY classes, etc

read my comments fair the animals and other exhibits seem to be secondary the carnie event Marketing for more events to be held the ie science fair , animal/ pet /horse show, music events great property under utilizing l LED signage highlighting activities people are visual when driving buy look closed most of the grime farmers market ie great just for got it was there alway wonder what going on use it to promote environmental Education or events ﬁdhing, biking and boating or out door sports events could be highlighted there Florida garden center or educational center of our volusia county environment with local plant and animals info one stop place for all things about volusia county just brainstorming up date the entrance to make it place to stop i and check out not just the Fair

More events geared towards the children of VOLUSIA county,

Concerts, more things geared towards teens, rodeos, hoe downs

Besides the county fair; Craft shows, gun shows, concerts, music, plays, summer camps, rodeos

Recreational and meeting spaces

Youth shows. Sheep, goats, pigs, and cattle jack pots.

more horticulture outreach

Expand agriculture events

Music, children’s events

425

What type of events facilities would you like to see?

Music outdoor concerts. More young family events using the facilities in the daytime.

Concerts, outdoor activities, dog shows and other animal shows for kids, more kid oriented events, vaccinations, health screenings, art shows, craft shows, gem show - anything except a gun sale/show!

Meeting space

Family activities. Travel fairs.

I think a lot of diﬀerent activities would help! agricultural events animal, tractor, truck shows would be a good educational piece. Like to see something where we can possibly even do concerts or larger events for entertainment. I would like us to gain more property for more access to house more events at the same time and bigger events to be more competitive with other counties.

Activities for families and youth.

Large sports complex

Concerts

Concert/amphitheater

Concerts, rodeos, car shows, conferences, seminars, and conventions.

Community

Hester and Daugharty Bldgs will need replacement in the near future. Possibly expansion of Lawrence Arena. The entire Fairground Bldgs will need expansion for an expanded role for to respond to emergencies. Lawrence arena will need to be expanded.

4h shows, fairs, family events

Family events- hot air balloon, movie night, community plant exchange, how to events (growing food- hydroponics, etc)

I would like to see youth events supported at the facility

Wedding. Smaller outdoor facilities. Shaded facilities.

Gardening, horticulture

I would like to see facilities that could help with sport recreation or other outdoor recreation such as walking/hiking. It would be great to go to a new facility that focuses on community sports or at least creates an area for residents to explore and learn about diﬀerent outdoor activities (ﬁshing, camping, hiking, gardening).

426

What type of events facilities would you like to see?

(I work in a role where I see and can describe most, if not all of the county fairgrounds in Florida as part of my job, so please read this with that in mind.) Our Volusia County Fairgrounds are some of the NICEST in the state. Large indoor arena (Tommy Lawrence), an air-conditioned, indoor agriculture facility (TR Townsend), smaller, lower-cost outbuildings (Hester) and large grounds, with plenty of camping and easy access to the highways. As a life-long West Volusia resident, we need something that would theoretically be big enough to host an average Volusia high school graduation (as an example of a large scale event) in West Volusia that would draw events like concerts, shows, etc. that are geared more towards the public (like tickets can be marketed online, in the newspaper, via event sites, tour groups, etc.) vs. the specialty events (dog shows, train shows, coin shows, etc.) that are great to have here, as they bring in money and people to the area, but aren't of interest to most people. I see the Volusia County Fairgrounds as the ideal, and really the only, spot to have this. I could see if that something like this was built, someone may want to buy the property that sits on the other side of I-4 from the fairgrounds (that is currently owned by the school board, if they don't end up building another large high school on it, which DeLand needs if VCS doesn't rezone parts of DeLand High to Deltona High) to build a hotel, restaurants, gas station, etc. that would also lure visitors and event organizers to the area. Though, I'd still put money towards improving what we have now vs. building this new facility, as it sucks for those that live in West Volusia, but Daytona, Sanford and Orlando really aren't that far away. The Tommy Lawrence Arena is a start, but really it should be bigger, as it wouldn't be big enough to host our high school graduations or a large concert outside of fair time. The Cattlemen's Arena is also severely underused, but it is my understanding that it lacks basic things like decent restrooms and a permanent sound system. If I was in charge, I'd put money into renovating/improving existing facilities, including the UF/IFAS Extension oﬃce, if that's an option here too. (If you're looking to build/renovate something for "events" vs. rentals, please though, don't do something like "The Center at Deltona," it is a NICE facility, but it honestly is way too small for what they want it to be, and they struggle to attract local rentals (weddings, meetings, etc.) because of costs and can't get big events to come because of the size and so many restrictions because of how the city designed it, basically for aesthetics vs. facilities.)

Movie nights, concerts, food trucks

Sports

Agricultural based destination events. Fair, farmers market, plant sales. Agricultural education, including urban use of native planting.

Q12 - What level of importance should each of the uses described below be given at the Fairgrounds? Rate on a scale of 0 (not important) to 10 (very important). #

Field

Minimum

Maximum

Mean

Std Deviation

Variance

Count

Entertainment for residents

0.00

10.00

8.09

2.01

4.05

254

Economic/ tourism activities

0.00

10.00

6.21

2.34

5.47

238

Public/ community facilities

0.00

10.00

7.65

2.04

4.15

250

Social activities

0.00

10.00

7.25

2.31

5.32

244

Youth activities

0.00

10.00

8.87

1.73

2.98

255

Highlight innovative technology (i.e., solar energy).

0.00

10.00

5.61

2.92

8.53

233

Events, activities, or infrastructure that highlight environmental awareness

0.00

10.00

6.75

2.71

7.32

246

Agricultural education and associated industry activities (i.e., livestock shows, cracker day, farmer's market, etc.)

1.00

10.00

9.05

1.67

2.79

254

427

Q13 - What prevents you from participating in events and activities at the Fairgrounds? (Select all that apply)

I'm not interested in activities oﬀered

Quality activities are not available for my age group

imes and schedules of programs aren’t convenient

I'm too busy

Activities are not accessible for people with disabilities

I don't know what's being oﬀered

Cost/ aﬀordability

My activity and events needs are being fulﬁlled by other venues 0

100

120

140

160

180

Field

Choice Count

I'm not interested in activities oﬀered

13.00% 59

Quality activities are not available for my age group

9.03% 41

Times and schedules of programs aren’t convenient

14.54% 66

I'm too busy

6.61% 30

Activities are not accessible for people with disabilities

1.10% 5

I don't know what's being oﬀered

37.00% 168

Cost/ aﬀordability

10.13% 46

My activity and events needs are being fulﬁlled by other venues

8.59% 39 454

Showing rows 1 - 9 of 9

428

Q3 - Approximately how many times in the previous 12 months have you visited the Volusia County Fairgrounds?

1-2 times

3-4 times

5 or more times 0

100

110

Field

Minimum

Maximum

Mean

Std Deviation

Variance

Count

Approximately how many times in the previous 12 months have you visited the Volusia County Fairgrounds?

1.00

4.00

2.69

1.05

1.10

329

Field

Choice Count

14.29% 47

1-2 times

32.83% 108

3-4 times

22.80% 75

5 or more times

30.09% 99 329

Showing rows 1 - 5 of 5

429

Q14 - How would you like to receive information about events at the Fairgrounds? (Select all that apply)

County of Volusia website

Social media (i.e. Facebook, Twitter, etc.)

E-newsletter

Program brochures of guides

Newspaper

Other, please specify

100

120

140

160

180

200

220

240

Field

Choice Count

County of Volusia website

21.75% 117

Social media (i.e. Facebook, Twitter, etc.)

41.08% 221

E-newsletter

20.07% 108

Program brochures of guides

5.95% 32

Newspaper

6.88% 37

Other, please specify

4.28% 23 538

Showing rows 1 - 7 of 7

Q14_6_TEXT - Other, please specify

Other, please specify

Signage

Word of mouth

430

Other, please specify

Physical Mail

Speciﬁc website for innovation at the fairgrounds

radio tv

Text

Text messages

Occasionally do something mailer of a calendar to residents.

Better communication from fair management

Text

Local news channels to start

Send out monthly calendar to email sign up regularly

drive by signage , news media , brochures in all local towns and city info centers

billboards

Electronic signage. Advertising at schools for parents

local news channels

I would sign up for text notiﬁcations if they were avialable that linked to Volusia's website or the corresponding organization's website for more information.

Event promotion websites/blogs (ex. Volusia County Moms, West Volusia Foodie, etc.)

431

Q15 - Please share any comments or suggestions you may have that are relevant to the development of the Fairgrounds Master Plan.

Please share any comments or suggestions you may have that are relevant to...

Covered areas would help a lot in the Florida heat. For example: Some of the county parks have the poles with a fabric shade attached to them to cover the playgrounds.

Needs a world class sports facility

It’s most important to protect the fairgrounds property for future use by the youth and community

I would love to attend more events at the fairgrounds if I was only aware of them. I will look for your website on Facebook. Hopefully there is one.

More youth programs

Don't know if you have any holiday events, never seen any advertised, but I know I'd enjoy a festival of trees!

Please utilize this unique opportunity to promote environmental awareness and environmentally-friendly practices.

I hope more land is bought ASAP. Land is being bought everyday, to people in bigger cities like Miami and Manhattan, Central Florida is on sale. The land grabbing is real, we already have too many housing developments. We need to buy land now, keep the open spaces and trees and create more outdoor activities such as hiking, bike riding trails, a huge splash pad, tree house cabins, soccer ﬁelds, ETC.... more green spaces while we still can.

It's an essential part of our community. Many of us grew up going to the fairgrounds and taking our children and now grandchildren. We need better advertising of events at the fairgrounds.

Involve Volusia county schools ( high school ) to help with programs. Give volunteer hours to high schoolers and scholarships for helping out in these programs!

Look at what is successful for other fairs. We have a lot of space that could be better utilized. Look into entrance and exit options. It’s terrible during fair.

Please keep in mind what you do aﬀects Volusia County residents. Use strategic and common sense when using tax payer dollars to make any improvements. Leave the land around it intact but create a better entry and exit into the grounds. Think of the activities and events you are oﬀering that you make it economical for Volusia County residents and that you don't just focus on tourism. The fair should be alcohol free.

Improving the fairgrounds is way overdue. I would support and appreciate any and all improvements and activities. It seems a vast wasted space and I believe with some eﬀort that could change to beneﬁt all. .

Any improvements or updates to spread the word about the activities offered at the Fairgrounds would be beneficial. As a lifelong resident on the east side of the County, I still don't really know what services the Fairgrounds other than the annual Fair and the UF extension office.

I think this is overdue and hopefully the improvements will improve quality of life for local residents.

I’d suggest that as part of the Master Plan formation, a brand strategy be created for the Fair Grounds if one doesn’t already exist. With a brand strategy, you can better communicate the “why” of the plan and the purpose of the overall property.

432

Please share any comments or suggestions you may have that are relevant to...

Traﬃc, congestion, negative environmental impact are of concern to me.

More youth shows

Great Flea market, everything else useless

More advertisement is needed for events.

We love the fair grounds but would love more events

Bigger area for livestock trailers, more outdoor fences to tie up steers for livestock shows, better drains/pens/ equipment in the Tommy Lawrence arena(livestock barn)

Love the fairgrounds! But could have more venues out there

More livestock activities

Board member are stuck in “we’ve always done it this way”. They need to get out and visit other fair ground facilities and network and bring new ideas to the table. They alone are crippling the fair ground.

My family and friends are born and raised in Voluisa county, it’s getting too costly because of the gentriﬁcation and tourists. Please keep that in mind when rebuilding that us residents love the place we grew up at! Please don’t make it like Tanger outlets. I learned how to ride my ﬁrst dirtbike and drive a truck at the fairgrounds. Please just change for better but it still feel like home.

The agricultural activities are the highlight of the year. Volusia is known for a good livestock show and good rodeo activities. It would be a disservice to not focus on those and expand on their popularity and success.

Good luck

Please, please consider a community pool/water area! It is so hot here and on the west side, we have nowhere to go to not only cool oﬀ, but to teach our kids water safety and how to swim. Please help us!

Be inclusive of all residents and tourists.

Any facilities improvements are irrelevant unless consideration is given to the internal policies, procedures, and general management by the current fair board/management. Regardless of any amount of grant funding, improvements to the facility will not guarantee community engagement unless the operation of the facility is part of a success plan.

Please redo the show barn area so youth will have room to show their animals during the fair and more livestock events could be held there. Make it easier for other events to be held there. Like Florida Junior Cattleman’s Events. Less rules and restrictions.

Our fairgrounds are extremely important to our agriculture youth programs. Our kids work hard for their animals.

I feel as though the only big use of the fairgrounds is the fair in November. I would love to go to the farmers market but I am a teacher so I can only go in the summer. Maybe extend the Farmers Market to every other Saturday too? I feel there could be so many more uses, and maybe there are, but I don’t know about them.

Base it around building up the community belonging together. Base it around our youth and things they can enjoy and want to attend. Give our youth a place to be young, learn, have fun, are safe and feel like they belong.

It would be nice if it were more economical to rent the facility for livestock shows. It’s a beautiful facility but the groups can’t aﬀord the facility.

433

Please share any comments or suggestions you may have that are relevant to...

Broad use of these facilities is important however, recognizing that the fairgrounds ﬁrst responsibility and largest attended event is the annual Volusia County fair, I feel it is important to design the facility with that event in mind knowing that if done right, all others will also beneﬁt.

More agricultural activities for youth

Access to fair entry submissions. How are booklets of categories distributed? Better pr Fair guest speakers to promote the fair to other organizations

Livestock area could use some new equipment from an exhibitors point of view it was all kind of just thrown together with what they could ﬁnd, needs some more resources

Very excited on possible growth of the fairgrounds! They are a staple to our community! Would love to see the master plan create environmentally sustainable facilities with public education and resident engagement at the forefront of the plans!

Consider aﬀordable renting of space. Unfortunately the Deltona Center is too expensive for us to rent. Please don't have rates that are impossible

Make it beautiful. Elevate its curb appeal. Make it look inviting! If Florida is a national leader in entertainment venues, let us reﬂect that with our public monies!!!

A revolving schedule of activities and events rather than randomly planned

not sure what the master plan is and how would i ﬁnd out about it would like to know

Please keep in mind that people like our “small” county. Would be great to do more equine events. People are always looking for places to do live stock shows (cows/pigs/goats). The last few years at the fair, the pricing on everything (admission/tickets/food) has been outrageous! It’s a “county fair”. Let more people enjoy it!

Making it more aﬀordable for events to be hosted at the fairgrounds. For example, livestock events/shows for the kids.

Improving parking areas. When it rains at times parking areas are muddy. Over all happy with fair grounds.

Make sure all is accessible for all types of people. Better communication of what events are happening

Youth and agricultural awareness activities should receive the highest priority as the facility is enhanced.

Current fair board directors need to retire and move out of the way for the next generation. Volusia county fair and youth show is 20 years behind the industry. The current members have never seen how an actual show should be ran and are not open to suggestions. FYI getting rid of Mrs Cash was the biggest mistake of your career.

Joseph Sewards, the previous Master Gardener Coordinator spearheaded the development of an outstanding demonstration program. Oﬀer more FREE gardening education programs. Consider constructing a house that utilizes energy eﬃcient materials and technology to show residents what can be done to conserve resources. Hold more special interest programs such as the hurricane preparedness program that was held a few years ago.

The purchase of property should be the highest priority for the future of the fairgrounds.

As a Master Gardener I access the Agricultural Extension Florida Friendly Landscaping demonstration gardens via the Fair Grounds at least once a week. Being able to park my car close to the Ag Center south gate is best because I always carry tools and often leave with soil and/or plants for Plant Faire propagation plus edible garden produce. The County fair prevents access for MG to the south gate of the Ag Center FFL demonstration gardens for an entire month! In addition there is a lot of noise from the setup, operation and breakdown of the fair. I can avoid the market day on Wednesday weekly but I can't avoid a whole month for the fair.

434

Please share any comments or suggestions you may have that are relevant to...

the fairgrounds should consider allowing other youth shows to be held at the fairgrounds. Right now the amount to rent out the barn is too expensive and that is why many shows rather go elsewhere to have open livestock shows. Advertisement is an issue there are no events on the website or facebook page.

We must be able to purchase more land and improve our current facilities as will be critical for the sustainability of the Volusia county fairgrounds to have more indoor and outdoor venues for our communities with better access since I-4 is a block away! This place is in a prime location for many diﬀerent useful activities.

Provide more family/adult activities

Must to tailored to Volusia County Fairgrounds not an oﬀ the shelf Master Plan. Stakeholders concerns should appear in the Plan. Should be realistic. Maybe it should be phased for implementation.

Partner with the Parks Department for educational / demonstration education. Utilize the county parks for specific demonstrations, education & development opportunities i.e. wildflower/bee pollinator areas to lower costs for regular mowing and provide a practical demonstration that residents and visitors can see first hand how this can work!

I would love to have the highlights of the meeting or even the topics discussed even if I don't attend.

(Same person who sees and can describe most, if not all of the county fairgrounds in Florida as part of my job who wrote a long comment previously, so please read this with that in mind again.) Again: Our Volusia County Fairgrounds are some of the NICEST in the state. Large indoor arena (Tommy Lawrence), an air-conditioned, indoor agriculture facility (TR Townsend), smaller, lower-cost outbuildings (Hester) and large grounds, with plenty of camping and easy access to the highways. Not saying this because I live here, but because I believe it to be true. I've worked with several different groups that host "fair related" (like livestock/equine shows and various charity functions) events that would love to come to the fairgrounds, but since the fairgrounds' ownership in Volusia County is complicated (aka they aren't a real "public facility," their use is governed by the fair board) which isn't the case in a lot of counties and they are basically allowed to charge what they want, these events don't use the fairgrounds as they are too expensive, and for a few, too small. And it's hard for people to want to have events here that would be outside, in the Cattlemen's arena, for instance, but it lacks things like restrooms and a sound system. Unfortunately, though, until a large event facility is built on this side of the county as I described in one of the other questions here, and there are amenities like those mentioned above close by, and possibly the costs to rent lowered a bit, there likely won't be much interest in outside public events coming here beyond what there is now. The area just doesn't have enough to offer for them since they'd have to travel to Daytona for hotels, restaurants, etc. in bulk. Even for something as "small" (they're actually pretty big, with 400-500 people total attending some of the larger ones today) as a cattle show for 4-H/FFA, people come from all over the state, and they either camp at the grounds/stay in a hotel, eat out, get gas, etc. and if those kinds of things aren't close by, it's hard for event organizers and later visitors to choose to come here. If you're interested in a "case study" describing this, see the UF/IFAS Union County Extension Center in Lake Butler, which has a BEAUTIFUL new office and grounds/arena similar to Volusia's that now serves as the county fairgrounds, for an example. It's an amazing facility, and while relatively close to Gainesville and Lake City and right off a major road, SR-100, it just can't handle things beyond the county fair for the local residents since the immediate area doesn't offer enough for visitors. Events within agriculture and non-profits want to come/stay here, trust me 100 percent, but the extra amount of effort for improvements and cost effectiveness (both the overall monetary price paid and what they get for their dollars on the grounds and from the surrounding area) needed to do that, has not been put in, unfortunately.

I would be interested in activities that would help homeowners: food preps, gardening, food storage, safety, home security, self suﬃciency (ie water collection and puriﬁcation, energy sources (though not a fan of solar because of Florida's solar laws), raising chickens or rabbits

add a weekend farmers market with food vendors

Modernize the entire venue.

Plan should be followed.

The space is has wonderful potential. Perhaps it should reﬂect our county at large. While agriculture is still very important to our economy, we are becoming more urban. Can this space bridge that gap? Connecting urban Volusia county and ag. Volusia county in a productive way.

.protect its territorial integrity as the threshold to natural and agricultural lands. .Do not accept interference from commercial developments close by .expand the grounds .Robust Landscape interventions are needed to transform the grounds into an attractive Park environment

End of Report

435

Q4 - How would you rate the overall quality of the Fairgrounds?

Excellent

Good

Average

Poor

Terrible

100

120

140

Field

Minimum

Maximum

Mean

Std Deviation

Variance

Count

How would you rate the overall quality of the Fairgrounds?

1.00

4.00

2.34

0.77

0.60

311

Field

Choice Count

Excellent

14.15% 44

Good

42.12% 131

Average

39.23% 122

Poor

4.50% 14

Terrible

0.00% 0 311

Showing rows 1 - 6 of 6

436

Q5 - How important are the Fairgrounds to your quality of life in Volusia County?

Not at all important

Slightly important

Moderately important

Very important

Extremely important

100

110

Field

Minimum

Maximum

Mean

Std Deviation

Variance

Count

How important are the Fairgrounds to your quality of life in Volusia County?

1.00

5.00

3.36

1.15

1.33

314

Field

Choice Count

Not at all important

Slightly important

15.61% 49

Moderately important

26.75% 84

Very important

33.44% 105

Extremely important

16.56% 52

7.64% 24

314

Showing rows 1 - 6 of 6

437

100

Q6 - Are you satisfied with the current activities offered at the Fairgrounds?

Deﬁnitely not

Probably not

Might or might not

Probably yes

Deﬁnitely yes

100

110

120

130

Field

Minimum

Maximum

Mean

Std Deviation

Variance

Count

Are you satisﬁed with the current activities oﬀered at the Fairgrounds?

1.00

5.00

3.19

1.00

311

Choice Count

Field

Deﬁnitely not

Probably not

16.08% 50

Might or might not

38.26% 119

Probably yes

31.51% 98

Deﬁnitely yes

8.04% 25

6.11% 19

311

Showing rows 1 - 6 of 6

438

101

Q7 - In your opinion, do the Fairgrounds need improvements?

Yes

100

120

140

160

180

200

220

240

260

280

Field

Minimum

Maximum

Mean

Std Deviation

Variance

Count

In your opinion, do the Fairgrounds need improvements?

1.00

2.00

1.16

0.36

0.13

308

Field

Choice Count

Yes

84.42% 260

15.58% 48 308

Showing rows 1 - 3 of 3

439

102

Q8 - In terms of facilities and/or improvements, what would you like to see at the fairgrounds? Please specify.

In terms of facilities and/or improvements, what would you like to see at t...

The facilities need to be upgraded, they look like warehouses.

Stabilized & clearly marked parking with a protective barrier for separation. Maybe some street lighting along the parking areas for safety

Parking Area improvements needed. See more family friendly/low cost events.

Better drainage in the general parking lots, especially near the main entrance on the south. And more handicapped parking.

Just general updates on everything

Sports complex

Expand TLA, cover rodeo arena at Cattlemen’s, add another entrance/exit to Prevatt

Some of the bathrooms are less than fantastic but honestly aside from the annual fair and the ﬂea market that I only really know about because it's every Wednesday I have no idea of other events that take place there. The couple of times I've looked on the website its calendar has absolutely nothing listed on it and it's clearly just not updated ever. So unfortunately I can't comment much on any of the events that occur there cause they aren't well advertised.

Organized/marked/paved parking areas -Additional Restrooms - Added shade areas

More Rodeo's and Improvements to the rodeo facilities and overall parking improvements

Weekend farmers market for those unable to attend during week due to work schedules.

I would like to see more examples of environmentally safe lawn and garden practices. I'd love to see examples of a Florida-friendly lawn, examples of native trees, plants good for wildlife, butterﬂies and pollinators. I frequently read articles and hear of workshops revolving around these topics, but wonder why we don't have some living, breathing proof of this in Volusia County? Something residents can learn from. Topics are endless. In order to face all of our environmental challenges in Florida, we MUST start with awareness of the residents, and the fairgrounds would provide a perfect place for this.

More types of events. I would like to see a concert on this side of the county and not only at the Ocean center. Upgraded facilities. More services and shopping on this side of the City.

The reason I am not there often is because there are not that many events. The grounds are not really set up well for various events. The annual gun shows are not of interest to me. I would like to see a big stadium style building with A/C where we can have indoor concerts, cheerleading competitions, jujitsu competitions, ETC... This building can be rented out to various organizations for events bringing in some money. THe buildings there are very old, do not have high roofs and crap A/C. If there are no events scheduled it's closed, and that is a waste of real estate. Instead of having those old buildings closed, create partnerships with the local girl scouts and boys scouts, they always need a space for their events. THere can be other local organizations and potential partners. Weekends can attract families that want to go enjoy outdoor spaces, you guys already have the parking spaces.

More paved parking and upgraded facilities

440

103

In terms of facilities and/or improvements, what would you like to see at t...

There is no public transportation available to the fairgrounds. It would behoove the Green Volusia initiative to oﬀer some form of public transport to the fairgrounds. There could be a link at the DeLand Intermodal Transport Center which is rather under-utilized. However, I am forgetting that automobiles are the priority.

I would like to see more updated eating areas with more seating and updated restrooms. I would also like advertising on social media about events at the fairgrounds.

Exiting the property is a bit of a challenge.

Improved parking, conference space

More shade and more eﬃcient parking.

An amphitheater for concerts would deﬁnitely enhance the facility

Needs complete renovation ! Also in desperate need of more activities for families throughout the year, not just the fair and craft show. While Wednesday farmer’s market is great. I wish it was also available on the weekends. Indoor and outdoor.

More of a presence from UF IFAS extension agents at events in the form of information booths, plant clinics, advertising provided services, educating residents about water issues, and how to recognize invasive plants.

Gardens where residents could see native plants, get seeds or cuttings? Buy fresh herbs, produce, soil, mulch, etc and learn about beekeeping, composting, collecting rain water, other green initiatives, landscaping with natives…

The standing water and drainage issues

Improve the parking lots. Fix up the buildings…..painting

Accessibility better parking when raining it was terrible. Would Like to see buildings available for rental and community use. Other fairgrounds oﬀer rentals for family reunions and events.

A better ﬂow of traﬃc. It is inconvenient as a resident of Deltona that I sometimes cannot use the road that leads to my home. I have only visited the fair one time since I moved into Deltona. At that time it was okay.

Amphitheater for major concerts. Increased rodeo activity.

Brought to current standards. Consider paved parking lots

I like the idea of using the grounds as an emergency evacuation location, with pets, in some capacity during hurricane season. RV parking pads with or without hookups, charging campers deposit fees and parking fees.

Upgraded bathrooms

Parking improvement

Newer bathrooms or more bathrooms

Greater outreach to the entire community including advertisements for the activities and services that are currently oﬀered or will be oﬀered in the future. Living on the east side of the County it seems like a far distant area that only exists for the annual fair.

441

104

Annex J Public Comment Cards

Figure 43

442

109

Figure 44

110

443

Annex K Public Input Maps

444 Figure 45

Figure 46

116

445

446

Figure 47

117

Figure 48

118

447

448 Figure 49

119

Figure 50

120

449

450

Figure 51

121

122

Figure 52

451

452 Figure 53

123

Figure 54

124

453

Annex L

Page 1 of 2

Summary of Map and Voting Activity from Public Meeting Bradley Burbaugh - Summary of Map Activity and Voting Activity from Public Meeting From: To: Date: Subject: Cc:

"Taylor, Kalan" <kagers02@ufl.edu> Bburbaugh <Bburbaugh@volusia.org> 6/20/2022 8:47 AM Summary of Map Activity and Voting Activity from Public Meeting "Taylor, Kalan" <kagers02@ufl.edu>

28 people in attendance (2 were media) Each with 3 votes 2 comment cards and 2 surveys turned in Priority

# of votes

Acquire New Property

Add or enhance facilities

Improve signage and aesthetics

Add or enhance community events/programs

Maintain existing facilities

Improve access to and through fairgrounds

Add or enhance amenities

Other Ideas

Additional Comments Given

Enhance hurricane resilience of H & D bldg.

Develop exciting youth programs using technology (small computers). Reconfigure H & D bldg. to be more usable.

Drainage. Improve/pave roads inside fairgrounds (complex). Bathrooms at the VCCA arena. Offer technology programs that meet monthly at the fair location. Competitions on robotic builds (using tech. with farming). Learning GPS technology (incorporate with youth programming). Become a technology

Page 2 of 2

developer. Expand Tommy Lawrance arena as originally planned.

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file:///C:/Users/bburbaugh/AppData/Local/Temp/XPgrpwise/62B03423VCGDelandPO810... 6/20/2022 Highlights from Mapping Activity • Land acquisition

Page 2 of 2

developer. Expand Tommy Lawrance arena as originally planned. Highlights from Mapping Activity • • • • • • • • • • • • • • • • • • • • • • •

Land acquisition Signage (frontage and within the complex) Covered Arena Open-air Arena Improve traffic flow Upgrade (pave) roads within complex Lights across west parking lot Lights in "mid-way area" Bathrooms at VCCA arena Expand parking for fair association and Extension office New Farm Bureau Building Technology upgrades (projectors, projector screens, sound systems/audio) for H &D building Improve configuration of H & D building New Auditorium for Extension office Gates limiting access onto the fairgrounds complex (see map of location) Improve access into and throughout fairgrounds complex Improve drainage of "mid-way" area - green infrastructure RC Track Area for public to fly drones Expand Tommy Lawrence Arena Reroute traffic flow from SR 44 (see map) Multi-use entertainment complex (south fair parking area) Improve frontage of complex from SR 44

Kalan Taylor County Extension Director and Agriculture and Natural Resources Agent UF/IFAS Extension Volusia County 3100 E. New York Ave. DeLand, FL 32724 kagers02@ufl.edu (386) 822‐5778 office (386) 490‐6591 cell (386) 822‐5767 fax The Foundation for the Gator Nation An Equal Opportunity Institution

file:///C:/Users/bburbaugh/AppData/Local/Temp/XPgrpwise/62B03423VCGDelandPO810... 6/20/2022

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Part XIV

Appendix

Managing Travel for Planned Special Events

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Part XV

References

A. Resources Wikipedia, https://en.wikipedia.org/wiki/Volusia_County,_Florida Carpenter, John W., https://jackncb.wordpress.com/architecture/deland-area/volusia-county-fair-grounds/ Volusia, https://visitwestvolusia.com/listings/volusia-county-fairgrounds-expo-center/ AARP, https://local.aarp.org/place/volusia-county-fair-deland-fl.html https://www.google.com/maps https://playorlandonorth.com/facilities/details/boombah-sports-complex https://fred.stlouisfed.org/series/FLVOLU7POP# https://earth.google.com/web/ http://www.claycountyfair.org/ https://nysfair.ny.gov/ http://www.suwanneecountyfair.org/ http://www.columbiacountyfair.org/ http://www.bakercountyfair.com/ www.neflfair.org http://www.sjcfl.us/Fairgrounds/ https://www.putnamfairandexpo.com/ http://www.alachuacountyfair.com/ http://www.flaglercountyfair.com/ http://www.sun-sentinel.com/business/tourism/fl-disney-duke-solar-20160413-story.html#

518

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B. List of Figures Figure 1. http://www.volusiacountyfair.com/ Figure 2 - 3. Pictures taken by CHU Team Figure 4. Diagram developed by CHU Team Figure 5 - 11. Renderings developed by CHU Team Figure 12. https://jackncb.wordpress.com/architecture/deland-area/volusia-county-fair-grounds/ Figure 13. https://www.floridamemory.com/items/show/11645 Figure 14. https://en.wikipedia.org/wiki/Volusia_County,_Florida Figure 15 - 18. www.google.com/map Figure 19 - 48. Pictures taken by CHU Team Figure 49 - 61. Diagram developed by CHU Team Figure 62 - 64. http://www.volusiacountyfair.com/venue.html Figure 65. Table developed by the CHU Team Figure 66 - 73. Pictures taken by CHU Team Figure 74. https://socalpulse.com/san-diego/events-san-diego-things-to-do-in-june/ Figure 75 - 76. Diagram developed by CHU Team Figure 77. http://www.claycountyfair.org/ Figure 78. www.google.com/map Figure 79 - 81. http://www.claycountyfair.org/ Figure 82 - 86. https://nysfair.ny.gov/ Figure 87 - 91. http://www.suwanneecountyfair.org/ Figure 92. http://www.columbiacountyfair.org/ Figure 93. www.google.com/map Figure 94 - 103. http://www.columbiacountyfair.org/ Figure 104. http://www.bakercountyfair.com/ Figure 105. www.google.com/map Figure 106 - 118. http://www.bakercountyfair.com/ Figure 119 - 121. www.neflfair.org Figure 122. http://www.sjcfl.us/Fairgrounds/ Figure 123. www.google.com/map Figure 124 - 125. http://www.sjcfl.us/Fairgrounds/ Figure 126. https://www.putnamfairandexpo.com/ Figure 127. www.google.com/map Figure 128. https://www.chw-inc.com/projects/alachua-county-fairgrounds-master-plan/ Figure 129. https://www.facebook.com/AlachuaCountyFair/ Figure 130. http://www.flaglercountyfair.com/ Figure 131. www.google.com/map Figure 132 - 133. http://www.flaglercountyfair.com/ Figure 134. https://scholarship.rice.edu/jsp/xml/1911/22074/1/aa00144.tei.html Figure 135. https://www.dmagazine.com/frontburner/2019/11/heres-a-first-look-at-the-new-fair-park-master-plan/ Figure 136. https://www.evergreenfair.org/DocumentCenter/View/645/2015-Evergreen-State-Fair-Map_Fi nal_5_07_15?bidId= Figure 137. https://hh-arch.com/work/state-fairgrounds-master-plan/ Figure 138. https://www.k-o.com/portfolio_page/iowa-state-fair-master-plans-des-moines-ia/ Figure 139. Master Plan Proposal by the UF Team for Clay County Fairgrounds, 2018 Figure 140 - 142.https://www.oregonlive.com/argus/2012/07/history_of_washington_county_f.html Figure 143. https://renegadesteelbuildings.com/photo-gallery/commercial/ Figure 144. https://www.bellacavallievents.com/ Figure 145 - 147. http://www.jesterparknaturecenter.com/

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Figure 148 - 150. https://blackwell.ca/project/the-city-of-st-louis-park-outdoor-recreation-center/ Figure 151 - 153. https://delmarfairgrounds.com/facility-rental/del-mar-arena/ Figure 154 - 155. https://www.alamy.com/stock-photo-toronto-harbourfront-amphitheater-54451833.html Figure 156 - 157. https://www.dwell.com/home/umbrella-house-885e22eb Figure 158 - 163. https://www.kerearchitecture.com/ Figure 164. https://fred.stlouisfed.org/series/FLVOLU7POP# Figure 166 - 167. Diagram developed by CHU Team Figure 168. To be provided by Kevin Thompson Figure 169. https://www.slideshare.net/pd81xz/zwz10 Figure 170 - 182. To be provided by Kevin Thompson Figure 183 - 185. https://www.roadtripsandrollercoasters.com/bok-tower-gardens/ Figure 186. https://www.fisherdesign.com.au/new-interpretive-signage-for-gleniffer-reserves/arthur-keough-reserve_27381100/ Figure 187. https://headwatersmn.org/2021/04/15/warblers-and-wildflowers/ Figure 188 - 191. To be provided by Kevin Thompson Figure 192. http://www.saveitlancaster.com/wp-content/uploads/2011/10/Tree-Trench1.pdf Figure 193. https://tdaappsprod.dot.state.fl.us/fto/ Figure 194. https://www.fdot.gov/planning/systems/programs/sm/accman/default.shtm. Figure 195. https://www.volusia.org/core/fileparse.php/6080/urlt/2018-AADTs-Volusia-County-Roads-vs2019-04-26.pdf Figure 196. https://visitwestvolusia.com/what-to-do/ Figure 197. Word Cloud provided by the Volusia Team Figure 198 - 204. Diagram developed by CHU Team Figure 205. https://metrodetroitsigns.com/envira/lighting-and-retrofits/ Figure 206 - 209. Diagram developed by CHU Team Figure 210 - 216. Renderings developed by CHU Team Figure 217 - 218. Diagram developed by CHU Team Figure 219. https://gainesvillecra.com/projects/depot-park/ Figure 220 - 221. https://gainesvillecra.com/projects/depot-park/ Figure 222. https://delmarnational.com/about/history/ Figure 223. https://blackwell.ca/project/harbourfront-amphitheatre/ Figure 224 - 225. https://rsparch.com/project/st-louis-park-recreation-outdoor-center/ Figure 226. https://www.lipscomb.edu/news/voices-ele-ivory-featured-artist-pre-game-community-festival-friday-aug-30 Figure 227. https://www.alliedbuildings.com/equestrian-buildings/ Figure 228. https://www.pinterest.com/pin/833165999803560171/ Figure 229. Diagram developed by CHU Team Figure 230. https://blackburnarch.com/2011/12/20/glenwood-farm-ridgeway-south-carolina/ Figure 231. https://delmarfairgrounds.com/facility-rental/del-mar-arena/ Figure 232 - 233. Diagram developed by CHU Team Figure 234. https://alaskanrafting.com/product/alaska-wildlife-train-tour/ Figure 235. https://www.summitconstruction.com/news/grand-opening-stark-parks-wildlife-conservation-center Figure 236 - 239. https://parks.ny.gov/environment/nature-centers/19/details.aspx Figure 240. https://www.seminolecountyfl.gov/departments-services/environmental-services/water-conservation/water-conservation-demonstration-garde.stml Figure 241. https://extension.wsu.edu/chelan-douglas/gardening/ceg/ Figure 242. https://polkcountymastergardeners.org/Demonstration-Garden Figure 243. https://www.pressdemocrat.com/article/news/santa-rosa-floats-drought-resistant-garden-plans-for-city-hall/ Figure 244. https://mobile.twitter.com/punga Figure 245. https://www.nps.gov/places/000/chittenden-bridge-wapiti-lake-picnic-area.htm Figure 246. https://www.como.gov/parks/dublin-park/ Figure 247. https://www.oregonmetro.gov/parks/blue-lake-regional-park Figure 248. https://www.morningagclips.com/climate-change-demonstration-gardens/ Figure 249. https://apnursery.com/blog/desert-landscapes-or-xeriscape/ Figure 250. https://www.savebuzzardsbay.org/places-to-go/osprey-marsh/ Figure 251. https://broomfield.extension.colostate.edu/local-programs/gardening-horticulture/demonstration-garden/ Figure 252. Diagram developed by CHU Team

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Figure 253 - 245. Pictures taken by CHU Team Figure 255. https://www.pinterest.com/pin/321092648433053065/ Figure 256 - 260. Pictures taken by CHU Team Figure 261 - 262. https://www.southfloridafair.com/p/yesteryearvillage Figure 263. Diagram developed by CHU Team Figure 264. https://www.viceroyhotelsandresorts.com/washington-dc-hotels Figure 265. https://dcist.com/story/20/04/25/without-tourists-the-national-mall-is-weirdly-quiet-and-unusually-green/ Figure 266. https://www.civitatis.com/en/brasilia/music-food-tour/ Figure 267. Diagram developed by CHU Team Figure 268. https://www.emporis.com/images/details/720144/exterior-looking-across-the-oak-lined-promenade-from-the-southeast Figure 269. https://pixabay.com/de/photos/allee-b%C3%A4ume-park-1557383/ Figure 270. https://www.renderosity.com/gallery/items/2694616/dappled-shaded-promenade-1 Figure 271. https://www.buildinggreen.com/feature/porous-pavement-win-win-stormwater-strategy Figure 272. https://www.angi.com/articles/grass-paver-blocks.htm Figure 273. https://www.willowcreekpavingstones.com/products/select-series/eurostone Figure 274. https://www.trex.com/deck-ideas/building-a-deck-around-a-tree/ Figure 275. https://www.inregister.com/sponsored/lush-landscapes-backyard-rain-garden-makes-stormwater-meaningful-manageable-sponsored Figure 276. https://greenspace.seattle.gov/2013/04/rain-gardens-and-cisterns-and-swales-oh-my/#sthash.FpEx8S51.dpbs Figure 277. https://www.governing.com/archive/gov-cities-green-streets-water-runoff-transportation.html Figure 278. https://www.researchgate.net/figure/Bioswale-concept-diagram-1-Dirty-and-polluted-water-from-rooftops-roads-andparking_fig1_335219312 Figure 279. https://www.indiamart.com/proddetail/tensile-membrane-structures-for-solar-protection-15378008688.html Figure 280. https://www.archdaily.com/catalog/us/products/15755/pavilion-tensile-membrane-structures-fabritec-structures/164823 Figure 281. https://ltwsas.wordpress.com/tag/shade-sails/ Figure 282. https://www.bellacavallievents.com/about.html Figure 283. https://www.facebook.com/farmhouseismystyle/photos/a.240062079905034/873190343258868/?type=3 Figure 284. https://fineartamerica.com/featured/rustic-white-barn-cricket-hackmann.html?product=canvas-print Figure 285. https://stablestyle.net/black-white-barn-renovation/ Figure 286. Diagram developed by CHU Team Figure 287. https://medium.com/capella-energy/solar-canopies-parking-lot-power-46571490c325 Figure 288. https://www.pv-magazine-australia.com/2021/02/03/solar-loving-town-to-construct-pv-carpark-shade-with-federalgrant-money-%E2%80%A8/ Figure 289. http://www.orlandosentinel.com/business/brinkmann-on-business/os-disney-duke-solar-20160412-story.html Figure 290. Diagram developed by CHU Team Figure 291. https://www.dispatch.com/story/news/local/delaware-news/2018/11/05/delaware-county-s-evans-farm/8836032007/ Figure 292. https://athcollc.com/ Figure 293. https://www.watertoys.com/uncategorized/3-reasons-to-start-a-water-park/ Figure 294. https://www.visitfresnocounty.org/listing/the-ark-vert-ramp/581/ Figure 295 - 296. Diagram developed by CHU Team Figure 297. https://www.novaparks.com/cabins-camping/camping Figure 298. https://americasrvwarranty.com/the-best-rv-clubs-a-quick-guide/ Figure 299. https://www.mwcd.org/muskingum-watershed-conservancy-district-master-plan Figure 300. Diagram developed by CHU Team Figure 301. https://www.ticketspice.com/ticket-scanning-app/ Figure 302. https://yahamled.com/applications/stadiums-arenas-sports/ Figure 303. http://www.bigpictureimagery.com/testimonials Figure 304. https://www.youtube.com/watch?v=zjpFoIWzYVA&ab_channel=visitorsinformation Figure 305. Diagram developed by CHU Team Figure 306. https://www.lesterbuildings.com/photos/?page=1&aliaspath=%2FPhotos&n=all Figure 307. https://beehivebuildings.com/new-pole-barn-design-trends-2022/ Figure 308. https://www.burrows-supply.com/blog/building-a-pole-barn-considerations/

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Figure 309. https://water.phila.gov/gsi/tools/rain-garden/ Figure 310. https://www.stantec.com/en/projects/united-states-projects/-/15th-street-complete-streets-study Figure 311. https://www.pinterest.com/pin/344736546456807339/ Figure 312. https://bim.acca.it/progettazione-di-un-rain-garden-la-guida-tecnica/ Figure 313. https://www.plataformaurbana.cl/archive/2017/09/17/la-primera-vereda-inteligente-del-mundo-convierte-tus-pasos-en-energia-electrica/ Figure 314 - 318. Diagram developed by CHU Team

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Volusia County Fairgrounds Master Plan Research Project

Articles inside

E. Existing Assets: Plans + Information

A. Historical Context: Volusia County

I. Work Team Members

F. Existing Facility Assessment

B. The Volusia County Fairgrounds History

B. Second Meeting

A. Initial Meeting