Thinking About Selling?
When you work with us, we want to act in YOUR best interests. We are eager to have you share your concerns and expectations about the sale of your home. Please take a moment to complete the survey below‌ What are you most concerned about? Advertising?
Open Houses?
Show procedures?
Multiple Listing Services
Pricing?
Closing Costs?
Commissions? Security?
Buyer Qualifications?
Marketability? Financing? Negotiations? Communications?
Powerful Reach
To sell your California home, turn to a Prudential California Realty professional who can masterfully launch your property into this vast network of offices and agents as well as the broader real estate market — both online and offline.
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SANTA MARIA
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YORBA LINDA
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Prudential California Realty’s Network of office locations throughout Southern California.
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PALM DESERT
Mission Statement
“The Strength of Teamwork.. The Reputation for Results.� Our mission is to provide ethical and expert residential and commercial real estate services in a God honoring and family oriented environment. We provide unparalleled and personalized service to our clients, always working with the latest technology tools and systems. Our goal is to create a home selling and/or buying experience that exceeds our clients expectations in hopes that they will refer our services to all of their friends and family members. We have a unique approach when marketing Orange County homes for sale. Focusing exclusively on our clients’ specific needs while providing value driven advice. The most attractive homes sell first and earn more money. Embracing this fact and making strategic investments in cosmetic improvements can pay huge dividends. In order for our sellers to capitalize on this opportunity without having to up front their own dollars, Aragone & Associates Realtors have assembled a team of designers, experts, and contractors who will be in charge of providing these strategic improvements without any up front costs and will wait to be paid thru close of escrow. Our expertise and proven 20 Step System to sell homes fast and for top dollar has generated an additional income between $44,600 up to $527,000 in net profit to each of our sellers. Let Aragone & Associates invest their knowledge and expertise to NET you a HIGHER sales price!
About Paula
PAULA ARAGONE, Realtor• Certified Probate & Trust Specialist Certified REO Specialist Certified Relocation Specialist Certified Fine Homes Specialist 714-366-6117 Paula@PaulaAragone.com www.PaulaAragone.com Cal BRE# 01364746 Paula Aragone has many years of experience in the Real Estate industry and contract negotiations. She is the CEO & president of Aragone & Associates at Prudential California Realty, with offices throughout Orange County, California. Aragone is a top licensed Realtor•, Certified Probate & Trust Specialist, Certified Fine Homes & Estate Specialist, Certified Relocation Specialist, Certified REO specialist, as well as a Residential expert, and has been the recipient of numerous industry awards including the coveted Chairman’s Circle Diamond Award. Paula is fluent in English and Spanish. She is a member of the National Association of Hispanic-American Real Estate, National Association of Realtors and California Association of Realtors, as well as a member of Top 5 in Real Estate, a membership ofleading real estate professionals providing leading real estate information to the community. Prior to moving to United States, she attended 5 years of Law School in her native country, which has proven to be an edge in Real estate contracts and effective negotiations techniques. She believes in ensuring the highest standards of ethic and practice are maintained at all times. Aragone works in all types of real estate sales; however, her main specialty for the last 6 years has been working on Inventory properties in several different departments, from relocation and corporate clients, to probates and trusts all the way to bank owned properties, throughout Southern California. Currently a few of her corporate clients include: Bank of America, Wells Fargo, First American, Cartus Relocation, Integrated Asset Services and Single Source Property Solutions. Paula has assembled a team of experts that helps her manage all the inventory properties and together they have been able to close well over 200 listings and sales just in the last couple of years.
About Paula
Duties and responsibilities include: • Being the contact person to the Trustee/PR/Fiduciary and Asset Managers and being directly responsible for all work, product and results. • Establishing property valuation, pricing and marketing for each asset. • Avoiding evictions on tenant occupied properties by implementing a very successful system for cash for keys negotiations. • Assist in preparing the property for sale to obtain the highest possible price, working with estate sale furniture disposition, trash out companies and directly with licensed contractors, professional stagers and photographers. • Report via email to the person overseeing the sale to keep them updated throughout the process while avoiding lengthy and unnecessary conversations. • Overseeing the management, repair, accounting, marketing, and business development divisions. • Retaining a stable of qualified and licensed contractors for all property repairs. • Qualifying all prospective buyers prior to offer been submitted and working directly with the assigned lenders. • Negotiating Contracts and discussing offers with the Trustees/PR/Fiduciary/ Asset managers and or corporate clients. Directing the sale and escrow process to ensure a successful and uneventful close of escrow. Paula’s goal is to achieve Top Dollar for the estate and remove the stress by coordinating and supplying the different services required. Aragone’s comprehensive spectrum of solutions provides peace of mind to her trustee/ corporate clients. She understands the complexities of the real estate process and is committed to providing excellence, unparalleled marketing and incomparable services to her clients and referrals. Paula’s high success comes from her extraordinary knowledge of current marketplace, real estate law, latest technological advances, marketing, exceptional customer care and a strong team and company support, thus enabling her clients to have a great experience throughout the real estate transaction. As a multimillion-dollar producer, Aragone has continued to excel throughout the years (even during challenging real estate times), a true statement to her ability to adjust, her skills, positive attitude, outgoing personality and energetic style. Paula was born in Argentina and moved to United States due to her husband’s work. She is married to Facundo Aragone, who is the CEO of Patagonian Farms Wine Import and together they have 2 boys, JC and Tommy. Since 2002 they have been residing in Orange County, California. In 2010 Paula and her family became U.S. Citizens and today they are proud to be Americans.
About Dawna
Dawna Kuch, RealtorÂŽ Certified Probate & Trust Specialist Certified Short Sale Specialist 714.726.9262 - Cell 949.415.4789 - Office DawnaKuch@gmail.com Cal BRE# 01445850
Dawna joined Aragone & Associates in 2005 and has since become an award-winning Realtor whose marketing expertise and high customer service have contributed to the team’s continued success. Her many years in law as a Paralegal in civil and real estate litigation provides her clients with strong negotiating skills and contract knowledge. Dawna has a true passion for helping her clients with all their real estate needs. She goes above and beyond to truly understand their specific needs and works very hard to help them achieve their goals. Dawna is a top licensed Realtor, Certified Short Sale Specialist, Certified Probate Specialist, as well as a residential expert. The Aragone Team is a recipient of numerous industry awards, including the coveted Circle Diamond Award. The Aragone Team is also a member of Top 5 in Real Estate, a membership of leading real estate professionals. In addition to working as a full time Realtor, Dawna is very involved in the community and has enjoyed being a part of several local groups. Dawna is a longtme resident of Orange County and currently lives in Yorba Linda with her husband Jon and three daughters.
As Seen In...
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Thursday, Nov. 25, 2010
Prudential’s Paula Aragone dominates in Anaheim Hills When talking about real estate in Anaheim Hills, Paula Aragone and The Aragone Team of Prudential California Realty is consistently part of the conversation. Her name is well-known throughout the community as a leading sales professional, and she more than earns her title. According to MLS reports compiled by Trendgraphix, Paula was the #1 agent in her office for the year of 2009, closing an astounding total of 95 units. Paula also ranked as the No. 2 agent for volume, with more than $25,000,000 in sales. This outstanding production earned her Prudential Real Estate’s highest designation of Chairman’s Circle Diamond, bestowed only to the top agents in the
“Paula Aragone has one of the strongest work ethics and discipline I’ve seen in my 1 8 years in Real Estate. Her commitment to delivering incredible service to her clients is second to none!” BRAD PEARSON PRUDENTIAL VICE PRESIDENT OF SALES
Paula Aragone
entire international Prudential network. In 2008, Paula was ranked No. 3 in the Anaheim Hills office, proving that her busi-
Welcome home Edie Israel of Prudential California Realty invites you to surround yourself with panoramic views of the hills and canyons in this lovely Yorba Linda home. On a private cul-de-sac, the traditional-style residence boasts wonderful curb appeal. A brick pathway leads to the double door entry, which opens to the spacious 2,900 squarefoot floor plan with a downstairs bedroom and bath. The ground level enjoys separate family and living areas, both with fireplaces, a formal dining room and a gourmet kitchen appointed with granite counters and
a separate eating area. The upstairs master suite has a dual-sided fireplace that warms both the bedroom and retreat area; the master bathroom has a separate shower and tub with views of the back yard. It also has its own balcony. Additional features of the four-bedroom, 2.75bathroom home include cathedral-vaulted ceilings, ceramic tile, wall-towall carpeting and a fourcar garage with ample storage space. Offered at $899,000. For more information, contact Edie Israel at 7 14623-3543 or visit www.ediesellshomes.com.
ness is only growing in today’s marketplace. Paula attributes her perpetual success in her powerful level of care and dedi-
cation. She works tirelessly to meet her clients’ needs, and her passion does not go unnoticed by those around her. Many of Paula’s clients come back to her year after year to maintain their professional and personal relationships. Prudential’s Vice President of Sales Brad Pearson recognizes her success as well. “Paula Aragone has one of the strongest work ethics and discipline I’ve seen in my 1 8 years in Real Estate. Her commitment to delivering incredible service to her clients is second to none!” Paula has assembled a great team of professionals to offer exclusive concierge service.
Her buyers’ agent Dawna Kuch has been part of the Aragone Team for over 6 years, providing their clients with the absolute home buying experience. With certifications as Fine Homes, Relocation, Short Sale, Probate and Bank Owned Specialists, Paula values all things real estate. Her unique and vast knowledge along with her sales experience, dedication and incredible support staff has allowed her to help her clients understand all of their options and thrive in today’s challenging market. To experience this first class real estate experience for yourself, contact Paula Aragone at 7 14-366-6 1 1 7 or visit www.PaulaAragone.com.
Why Does Aragone & Associates Sell So Much?
Top 10 Reasons To List With Us! 1. We sell our listings for 8% higher than the average agent! 2. We get our clients a higher return on investment than any other agent, up to 500% ROI. 3. We sell our homes faster than any other agent. After
4. We have a unique and proven 20 step system that achieves great results. 5. Strategic Pricing • As Is Value vs. Repair Value • Extensive market research for property analysis • Better exposure, brings higher offers
Before
6. Complimentary Staging Consultation • Professional interior designer • Maximize the layout and features of the home • Prepare your home to sell for a higher price in less time • Staged properties sell for 17% more and 50% faster! 7. Professional Photography • High quality digital photos of the interior and exterior of the home • Photos are used in all of our marketing materials, including flyer and just listed postcards • Photos are uploaded into the MLS and syndicated to over 900 websites 8. Internet Marketing & Global Exposure • Exclusive syndication on worldproperties.com, reaching 149 countries and translated into 19 different languages. • Proprietary International marketing. • Utilization of all social media • Video Syndication to the top 12 online video streaming websites • Interactive Property Website exclusive for each property. Buyers have the ability to customize each room of the home online with just a click of a button. 9. Concierge Service • Full time agents providing top notch customer service • Our listing and transaction coordinator will provide frequent communication and updates • Access to our team of vendors, such as contractors, cleaners, gardeners, pool service, and locksmiths • Online Seller’s Advantage program 10. Over 300 satisfied customers have trusted us to sell their homes!
Support You Can Count On! Some real estate agents work alone throughout the home selling or buying process. When you hire The Aragone Team, you are hiring a first class team of professionals, some of the best individuals in the real estate business! Buyer’s Agent
A dedicated buyer’s agent who will be available to show your home if listing agent is not available and to hold additional open houses as needed.
Full Time Assistant and Listing Coordinator
In charge of scheduling all showings and taking care of all details throughout transaction.
Transaction Coordinator
From the moment escrow opens, the transaction coordinator guides each ‘file’ through the process to ensure timeliness and accuracy. The coordinator adds an invaluable dimension to the team, and is another key point-person to provide clients with immediate answers to their questions.
In-House Marketing Department
Prudential’s in-house marketing team provides the ultimate in concept and design for printed materials, interactive campaigns, and advertising needs.
One Step Services – Full Service Advertising Agency
One Step Services is an exclusive marketing and direct mail agency specializing in the needs of real estate professionals. One Step prides themselves on customized pieces with personalized service that every client can utilize.
Traditional Escrow
With excellence as their standard, Traditional Escrow, Inc. provides the highest quality escrow services to clients throughout Orange, Riverside, San Bernardino and Los Angeles counties. The professional and experienced staff is committed to serving the needs of every client, designating customer service as their top priority. Offering afterhours signing and mobile notary services, Traditional Escrow Inc. prides itself on repeat clients and referral business.
Perfered Mortgage Lenders: Wells Fargo Bank of America Prospect Mortgage
Estates Marketing and Networking
Showcasing upscale signature properties is truly an art. It requires access to sophisticated, state-of-the-art online and print marketing vehicles, a network of connections to reach elusive upper-tier buyers, and confident expertise in negotiating high-end transactions. Prudential California Realty has a history of selling fine homes. While its focus has widened significantly over the years, the firm has retained and strengthened its superb connections and reputation in upscale communities throughout Southern California. Through Prudential’s Fine Homes programs, operated by firms across the nation, we consistently attract the finest estate specialists in the field to deliver the one buyer from across the globe who wants your home. Proven Estate Marketing Results In these exclusive circles, Prudential agents are unsurpassed — and their company’s support is unparalleled.
Our Raving Reviews
Our firm is so appreciative of Paula Aragone and the Aragone Team. As a corporate trustee, we were responsible for selling our client’s residence. We interviewed several agents and were immediately impressed with Paula. She was incredibly prepared with her in-depth market analysis, had a concise marketing plan and was confident she could get an aggressive price for the home. Her team of contractors, home stagers, cleaning crew and administrative support executed the strategic and reasonable cost plan she outlined to get the home in perfect condition to show. She coordinated with the homeowner’s association and personally spoke to the neighbors to get a special broker’s preview and open house approved. Due to her professional expertise and savvy, we were pleased to receive both a full price offer and a full price back-up offer within 10 days. She told us that she would get top dollar for the property and she did – more than $250,000 higher than other brokers would have listed the property. Additionally, she is warm, caring and truly a pleasure to know. We would be the first to recommend Paula Aragone to anyone – she’s a gem! Michael Duckworth, CPA/PFS, Kara L. Duckworth, CFP® and Elizabeth B. deSousa, CFP® I would like to express my gratitude to The Aragone Team for your outstanding pursuit of excellence in representing me in the sale of the Dana Point property, and for your assistance in navigating the California probate statutory framework required for the sale of this estate property. Your experience and professionalism was evident from our first meeting to the closing of escrow, and resulted in a sale under 90 days with a sales price that was $10,000 over the appraised value. The results speak for themselves, but I would be remiss not to give complete credit to all the advice you gave me, along with the adherence to “The Aragone Team’s Amazing 20 Step System”. With your guidance, we were able to get repairs done fast and economically, stage the property, and prepare and distribute marketing with a high-end look and professional photographs. To the executor of an estate trying to sell a property in the probate arena, your efforts were nothing short of amazing. Of course it was also great working with you two. Your sense of humor and personality, both individually and as a team, along with the professional attributes described above, made for a perfect working relationship. I wish you many years of Success. Very truly yours, Gary Miller, Attorney at Law The difference between using any agent and using Paula Aragone is money in your pocket , she was nothing short of amazing, due simply by allowing Paula to do what she loves to do and do best. This is was a no brainer for us and having Paula as our Realtor allowed us to make informed decisions regarding the type of sale we were willing to accept. Paula listened to our needs and worked hard always focusing on our goal then achieving a much higher result. This provided us with context and made us very comfortable with the final outcome. Our home sold in one week! Next came the offers period, where Paula’s expertise was invaluable. Once that phase was completed we were faced with putting a closing plan together. Using Paula’s team we didn’t have to worry about anything. Staging, contractual assignments ect; everything she said that would be completed was completed with no hassles, headaches or confusion. She continued to work with us and went above and beyond in terms of her consultation, professionalism, timeliness and quality craftsmanship of her team. When it came to follow through, Paula was always available, no matter what. We cannot emphasize enough the difference Paula made. If you want to get the best result, use the Aragone Team to get the job done right. Mauricio Alaniz & Lilliann Ramirez
Our Raving Reviews
Dawna & Paula, I’ve wanted to thank you both so much for helping me with my uncle’s estate which consisted of two homes, one in good condition located in Westminster, and the other in Huntington Beach in very poor condition. I can’t begin to thank you both enough for walking me through the entire process of repairing, remodeling and staging for maximum profit. Taking the Huntington Beach property in the poor condition it was in, and with investing money for necessary repairs and with some creative remodeling, both you and Paula helped me create for the Estate a profit return of approx. $4.00 for every $1.00 we invested in the property. Upon your recommendation of Anita Kastens, Anita was instrumental in taking a property in great need of repair and with wonderful remodeling suggestions, took a very dated house with small boxy rooms with little natural lighting and transformed it into a very spacious, bright and inviting home with a great open floor plan, her suggestions were always very well thought out and never frivolous. Her use of neutral and warm tones for both interior and exterior paint, and selections of tiles and floor coverings along with input on cabinetry and counter tops and her final treatment of staging for the HB house brought the Estate again a profit return of approx. $4.00 for every $1.00 investment. Esteban who was also a recommendation of yours proved to be a very skillful and competent contractor. I found him to be honest and his estimates very reasonable. All his work was done well, on budget and on time. The property in Westminister which needed no work, once staged sold the first day with an offer above asking price. We were offered a as is cash offer of $400.000 on the HB house in its initially poor state by Community One Investments. Again, I can’t begin to thank you both enough for all your help and support and for selling both homes quickly and at a great profit margin. Mary Caputo “I wanted to share my experience working with The Aragone Team. Paula and Dawna have been consummate professionals – patient to a fault and more than accommodating. They know their business and take the detailed time to understand their clients and their needs, and flawlessly takes the two and combines them into an outstanding product for their clients! Paula and Dawna worked tirelessly on my behalf. Relocation is not an easy task by any stretch of the imagination. Having been newly promoted to a Division Director in a new market area in and of itself is overwhelming – trying to fit in house hunting seemed impossible, but they were able to streamline my house hunting efforts by detailing exactly what I wanted in home and area. They didn’t waste one moment of my time or their time. I immediately trusted them and felt comfortable. They were a “relocation gift from god!” I was truly appreciative and blessed to have their expertise and guidance!” Leslie A. Buckley V.P. Verizon
Our Raving Reviews
“I’d like to share my recent experience working with Paula Aragone and the Aragone Team. Paula is a consummate professional and a truly kind and generous person. She takes the time to understand her client’s needs and circumstances and does everything in her power to ease their anxieties despite the uncertain conditions of the current market. My husband and I made the difficult decision to sell our home after enduring 2 years of financial hardship. I firmly believe that had it not been for Paula, our home would be sitting on the market and we would be facing foreclosure. Thanks to Paula’s tireless efforts, our home was in escrow in less than 6 weeks. Paula provided me with sound advice, firm guidance, and solid market research from the very beginning of the process. She priced our home to sell, presented an aggressive marketing strategy, and ensured that our escrow was as smooth and uneventful as possible. She’s an incredibly savvy negotiator who works to build relationships with other agents and industry professionals, from which her clients benefit greatly. Paula helped to make one of the toughest periods of my life a lot easier. And when I’m ready to buy a property in the future, there’s no other realtor I’ll call.” Thank you for everything, Paula! All the best, C. Jansen Hi Paula, you are our ANGEL!! I’m so happy to have a home that is perfect for us! Moving out of our expensive apartment was almost an emergency & you completely understood that urgency & I thank you!! You listened to our needs & immediately had property for us to see and you NAILED it! The location was exactly where I wanted my family to be in, the price was in our budget & you “fought” for every single penny in your communication with our Lender (whom you also provided)!! There was nothing you & your girls wouldn’t do for us. Please relay my feelings to your assistants as well - they were informative & helpful! There will be NO OTHER REALTOR for us! Ever! Our hearts are yours & you can be sure we will refer everyone we can your way! A million thanks! A million hugs! You changed our lives & we are ever so grateful! Marisol A. Diego We worked with Dawna to find a new home for quite some time. My wife and I both had specific criteria for our new house so finding one that was just right for both of us took awhile. Throughout the process, Dawna showed us dozens of homes and her skill in helping us see the practical aspects of each potential home was invaluable. She was constantly conscious of the forward looking life goals that we had and would communicate in clear terms why or why not a home would be a good fit for us. Dawna was always open (and available) to answer questions…and we had many! When we finally found a house to put an offer on, Dawna was extremely on top of all the paperwork deadlines. In fact, we were able to do the paperwork over secure electronic transaction from the comfort of our own home which was very convenient. We found Dawna to be ethical, hard-working, and easy to get along with. She is a realtor any buyer or seller would be fortunate to work with! Bob Delamater
Our Raving Reviews
“I want to say thank you for putting your heart and soul into making my dreams come true. I am so grateful for your patience with me and the decisions my husband and I had to make. You truly made me feel like this process was going to be okay no matter what obstacles and delays occurred with the transaction. You were always there, even late into the evening! So far from the bottom of my heart and my husband’s too, we thank you for your dedication to us. You can be sure that you will always be such a great memory of achieving homeownership. God is good us…he blessed us in so many ways and you both are one of those blessings.” Marisol Aviles I not only used Paula as my real estate agent, I have recommended her to others. She is persistent, listens to your concerns and wants, responds, and represents you with integrity. I would certainly use Paula for any future real estate transactions and strongly recommend her. Jerold Kappel We had the privilege of working with Dawna to look for a house. Her tenacity and compassionate attitude towards her customer was exemplary. We have worked with many real estate agents and frankly been checking the market off and on for a long time as the market went through its vicissitudes. She was definitely one of the best as she was patient with our decision process and with our uncertainty on how and when to interact with the market. When she was engaged, she was thorough in her checks, professional and always prepared in her interactions. She was patient when we changed our search areas to get a better deal. She was forthright and honest in all her dealings. She sounds almost unbelievably good because she is. We highly recommend her for all real estate needs. R.Bhaskar I have referred several clients to Paula and each has thanked me many times for the referral. Paula is very, very good at her job and ALWAYS gets the job done. No excuses. No mistakes. She does gets it done. How refreshing! Bill Butler
Our Raving Reviews
As a very happy new owner, I would like to stress that it was possible because of the professionalism, knowledge, and experience of Paula Aragone and her team have demostrated since the begining until the end of the transaction. It was a pleasure have met Paula and I am very thankfull for her support along the process. 100% satisfied! Nora G. Abella I worked with Paula to purchase my first home and couldn’t be happier. She was very pleasant to work with and was always available when we needed her. She took the time to walk us through all the complicated processes and could tell that she has a deep understanding of the current markets and trends. She was invaluable in helping us find the perfect home and calming our fears. I would highly recommend Paula to anyone and will most definitely use her services again in the future. David Barney I just wanted to pass along my appreciation for your help in the trust sale of my parent’s home in San Clemente, CA. Being in Boston, the idea of taking care of their estate 3000 miles away was daunting. You made the process easy from start to finish. In terms of handling the sale itself, your expertise and professionalism were apparent throughout. The property was updated and staged in key ways to add value, and this was all completed in very short order. I was very pleased to have received 3 offers and have an agreement in place at a great price after being on the market for less than 2 weeks. One aspect of your excellent service that I really appreciated was how you orchestrated everything without my having to be there. This was very important to me given the distance and limited time for me to fly out to California. In addition to arranging the updating and staging, you also helped me identify someone to work with to have an estate sale. I don’t know how I would have gotten through all this without your help. I want to highlight that it is not only you who has high standards, but also the people you work with. As an example, Kastens Interiors kindly boxed up many items to make room for the staging furniture. They did so with the utmost of care and were extremely trustworthy. It would have been a burden for me to fly out and oversee these many steps, and I am so glad I could put my trust in you and your colleagues. Thanks again for your expertise at navigating the real estate transaction, your eye for making value-driving updates, and your dedication to managing all the details with me far away. It really made a difference. Howard M. Stern
Aragone & Associate’s Amazing 20 Step System to Get Your Home Sold Fast and For Top Dollar! 1. Research comparative properties that are currently on the market, pending, sold, cancelled or expired within the last six months. 2. Professional Design Consultation 3. Determine an “as is value” and a repair value” based on a design consultation to get top dollar. 4. If repaired value strategy is selected by sellers, then we will coordinate & oversee bids and the work to be done. 5. Professionally stage the property as needed. 6. Strategically price the home to enable it to show up on more MLS searches. 7. Take professional full color digital photographs of the inside and outside of home and/or virtual tour. 8. Create a property brochure of features of the property to be displayed inside of the home. 9. Input listing in SoCal MLS for exposure to over 10,000 active real estate agents in Southern California detailing the features to provide maximum internet exposure. 1O. Feature your property in over 800 websites, including www.PaulaAragone.com 11. Maximize showing potential through professional signage. Install sign in front of your home, with cell number/website so
buyers can contact us to schedule a private showing.
12. Discuss with lenders financing options available and prepare a financing sheet with different financing plans to educate buyers. 13. Place advertisements in the local print media. 14. Promote your home to other PCR agents through our Agent email hotline. Prudential agents are the highest producing agents
in the world.
15. Install a high tech supra lock box directly connected to our cell phone to know when the property has been shown and follow
up with agents to get feedback.
16. Just listed postcard to be sent out to potential buyers, sphere of influence, and immediate neighborhood. 17. Provide open houses as needed or desired by sellers and arrange for area realtor caravan/broker tour. 18. Continuously monitor neighborhood real estate activity to determine our position in the market place and provide seller with
weekly Online Sellers Advantage report.
19. Provide monthly status report and market analysis and discuss repositioning of the property if needed.
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20. Network and promote your home personally, via telephone, and meetings to:
a. Other top producing realtors in the area
b. Past clients and SOI
c. Nearby neighbors
d. Every day, we speak with 40-50 decision making adults. This effort is the most productive method we have
found to sell your home and it’s ongoing and continuous until your home is sold.
The Art of Home Pricing
Since most showings occur when a house is first placed on the market, sales agents encourage their active, qualified buyers to see newly listed homes first.
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Number of Buyer Showings
Following these showings, activity decreases as only those buyers new to the market preview these homes. Consequently it is critical to position your home at the best price during its initial market exposure.
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Common Real Estate Myths
MYTH: Aragone & Associates sells a lot of real estate. Perhaps they are too busy to pay attention to our listing? TRUTH: Just as great restaurants are always busy and superior doctors have a heavy patient load, my success in marketing and selling homes has resulted in a busy schedule. But like good restaurants and doctors, I have assembled a team of topnotch people to assist with all of the details. The result is outstanding customer service and support. The long list of satisfied clients speaks for itself. MYTH: A “discount” broker can do just as well and save me money. TRUTH: Successfully marketing a property in our competitive marketplace takes skill and resources. All of the promotional costs such as photos, brochures, printing, signs, and advertisements, MLS fees, direct mail, etc… are paid for by me. How will a discount broker offer such a complete marketing campaign? Does the discount broker have a team to personally tend to your specific needs? Do they have a proven track record of success, or are they just using the lower commission to try to win your business? Do they have the expertise to guide you through the problems that often develop during the closing process? Remember that you only actually pay a brokerage fee if and when your property sells. Many sellers have found that their commission with a discount broker was really zero, because their property never sold! It is interesting to note that a discount broker does not have a dominant market share in any major city in the country. MYTH: I should select the agent that suggests the highest list price. TRUTH: This is the oldest scam in real estate sales: Tell the seller what they want to hear, compliment the home, and agree to list it at an unrealistically high price just to get the listing. Then, after you have the listing for a few weeks, start telling the seller that they need to reduce the price. I do not play any games. I provide a well researched computerized market analysis to determine the true realistic price that your home will bear in today’s marketplace. The decisions of which agent to list with and what price to ask are two completely separate decisions. Never select an agent based on the price they suggest, rather, select your agent based on their KNOWLEDGE and MARKETING PLAN, and then decide on price together!
Common Real Estate Myths
MYTH: Property condition is not that important to buyers. TRUTH: WRONG! A property in superior condition will sell faster and for a higher price than a home in average condition. Buyers purchase properties that are most appealing, and a home in great condition with a reasonable asking price always tops the list. Sellers that invest in necessary repairs and keep their home clean and fresh always reap the rewards! MYTH: Empty homes are harder to sell than occupied homes. TRUTH: Vacant homes often sell faster for several reasons, but again it all depends on condition. A vacant home that is clean, in good repair, and priced fairly will sometimes sell fast because the rooms appear larger without furniture and clutter, buyers can easily visualize their furnishings in the home, and most agents prefer to show vacant homes because they can go anytime without worrying about making appointments, etc‌ MYTH: Pricing a home for sale is a mysterious process. TRUTH: Your home will sell for what the market will bear. To determine the range of value for your home, it takes a solid knowledge of the market. And because every home is unique, your home will sell more near the high or low end of the range depending on its specific attributes like location and condition. I utilize a computer database along with years of experience to help you decide where to set the price. It is not simple, but it isn’t mysterious either.
Price is the #1 Most Important Factor in the Sale of Your Home The consequences of making the wrong decision are painful. If you price your home too low, you will literally give away thousands of dollars that could have been in your pocket. Price it too high, and your home will sit unsold for months, developing the reputation of a problem property (everyone will think that there is something wrong with it.) Failure to understand market conditions and properly price your home can cost you thousands of dollars and cause your home not to sell… fouling up all of your plans. Setting the property asking price for your home is the single biggest factor that will determine the success or failure of your home sale. I Won’t Let This Happen to You! Utilizing the latest computer technology and our in-depth knowledge of the market, we will analyze current market conditions in combination with your personal time requirements to identify the correct price range for your home. You can’t afford any “guess work” in this critical step!
Pricing Guidelines • What you paid for your property does not affect its value. • The amount of money you need to get out of the sale of your property does not affect its value. • What you think it should be worth has no effect on value. • What another real estate agent says your property is worth does not affect its value, • An appraisal does not always indicate what your property is worth on the open market. The value of your property is determined by what a ready willing and able buyer will pay for it in the open market, which will be based upon the value of other recent closed sales. BUYERS DETERMINE VALUE! DO NOT automatically list with the agent that gives you the highest price. Consumer Reports stated… “Expect the agent to suggest a price range, but don’t let that frame you in. Be aware that some devious agents will, at first, suggest a very handsome price. Then, after they have the listing and the house hasn’t sold, they’ll come back with a pitch to lower the price.”
Benefits of Proper Pricing
1. FASTER SALE: The proper price gets a faster sale, which means you save on mortgage payments, real estate taxes, insurance, and other carrying costs. 2. LESS INCONVENIENCE: As you may know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, make arrangements for children and pets, and generally alter your lifestyle. Proper pricing shortens market time. 3. INCREASED SALESPERSON RESPONSE: When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible. 4. EXPOSURE TO MORE PROSPECTS: Pricing at market value will open your home up to more people who can afford it. 5. BETTER RESPONSE FROM ADVERTISING: Buyer inquiry calls are more readily converted into showing appointments when the price is not a deterrent. 6. HIGHER OFFERS: When a property is priced right, buyers are much less likely to make a low offer, for fear of losing out on a great value. 7. MORE MONEY TO SELLERS: When a property is priced right, the excitement of the market produces a higher sales price in less time. You NET more due to the higher sales price and lower carrying costs.
Drawbacks of Overpricing
1. REDUCES ACTIVITY: Agents won’t show the property if they feel it is priced too high. 2. LOWER ADVERTISING RESPONSE: Buyer excitement will be with other properties that offer better value. 3. LOSS OF INTERESTED BUYERS: The property will seem inferior in amenities to other properties in the same price range that are correctly priced. 4. ATTRACTS THE WRONG PROSPECTS: Serious buyers will feel that they should be getting more for their money. 5. HELPS THE COMPETITION: The high price makes the others look like a good deal. 6. ELIMINATES OFFERS: Since a fair priced offer will be lower than asking price and may insult the seller, many buyers will just move on to another property. 7. CAUSES APPRAISAL PROBLEMS: Appraisers must base their value on what comparable properties have sold for. 8. LOWER NET PROCEEDS: Most of the time an overpriced property will eventually end up selling for less than if it had been properly priced to begin with, not to mention the extra carrying costs.
Demand Drives Value
EXPOSURE CREATES DEMAND. DEMAND DRIVES THE PRICE. GREATER DEMAND EQUALS HIGHER PRICE. Prudential revolutionized Real Estate by adopting the law of retail pricing and marketing to create the highest price for your home.
Attracting Buyers: A Multi-Channel Approach Our challenge/goal is to create the demand for your property that attracts more buyers, providing you the best possible outcome. This requires careful market driven strategies and solutions: 1. Expansive online exposure 2. Intensive local and national networking 3. Aggressive print exposure 4. Custom direct mail advertising and marketing materials
It takes a skillful combination of marketing techniques to direct maximum attention to your home. I will devise a custom plan designed to bring qualified buyers to your door.
Online Listing Syndication
90%
90% of home buyers use the Internet when searching for a home. Our company listings appear on a range of high-traffic Web sites, including:
Video Syndication
http://video.aol.com/ http://video. asterpix.com/
http://www.truveo.com/
http://videos-search-engine.com/
http://usavideoguide.info/
http://www.metacafe.com/
http://www.mefeedia.com
http://howto.smashits.com/
http://www.americantowns.com/
http://www.blinkx.com/
http://video.google.com/ http://www.bigdevil.com/
76.8 percent of the total U.S. Internet audience views online video. Prudential’s video syndication places your Virtual Tour in front of this audience, so that your listing receives even more exposure to potential buyers.
How Can You Select The Right Agent When Everyone Claims They Are The Best?
Critical Realtor Interview Checklist
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Checked the www.dre.ca.gov (California Department of Real Estate) website to ensure the Realtor is Licensed and has had no Disciplinary action, suspensions or restrictions.
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Internet Google/Search Engine Search performed to check ratings, comments, positive and/or negative postings about this Realtor.
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Verified that there is a hierarchy of leadership in this Realtors firm in the event I encounter a problem. (Called and got name and number of Manager and Owner of Firm, or asked agent for the info on appointment)
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Called at least one reference of this Realtor. (Not applicable if Realtor was referred by reliable source. Friend, family, etc.)
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Verified this Realtor and Firms Online presence. Visited both Realtors and Firms company website.
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If not a well known Firm, I drove by and confirmed the physical address of the Firm.
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Firm has a Trustworthy National and/or Global Presence that will assist me in attracting buyers.
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Verified that all Realtor.com buyer inquiries will go directly to my listing agent rather than get distributed to someone I’ve never met who has never seen my home.
Questions
Selling your home is a complex process, and it’s only natural for you to have some questions and concerns. Please don’t hesitate to ask any question that you may have. When it comes to selling your home, there is no such thing as a dumb question! Please complete and email this page prior to our meeting Email: paula@paulaaragone.com Please note any questions you have, so that we can address them during our meeting: 1.
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Aragone & Associate’s Concierge Service
Our goal is to provide the highest level of service possible to our clients so they will continue to refer us to their friends and family. In order to personalize our service to you, we’d like to get to know you from the very beginning! Please take a moment and tell us a little about yourself. This information will be kept strictly confidential and will never be made available to others. Name:____________________________________________________________ Address:__________________________________________________________ Home Phone:_____________ Work Phone:____________ Fax: ___________ Cell Phone: _____________ Work Fax: ______________ Spouse’s Cell Phone: ____________Email:_____________________________ Employer:______________________ Spouse’s Employer:__________________ Your Birthday:__________________ Spouse’s Birthday: ___________________ Children Living With You: Dates of Birth: ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ Please List Your Favorites In The Following Categories: Type of Food? _____________________________ Restaurant? _______________________________ Coffee or Tea? ______________________________ What Kind? _______________________________ Types of Wine? ________________________________ Flower or Plant? _______________________________