William L. Harris IV 303 S. Michigan Ave n Big Rapids, MI 49307 n 269.532.9894 n harriw4@gmail.com n @willharrisIV PUBLIC RELATIONS MARKETING ADVERTISING COMMUNICATIONS
PROFILE Accomplished student with substantial public relations and advertising knowledge. Able to digest complex information. Capable of managing changing priorities for multiple projects while successfully meeting deadlines. Articulate communicator, exceptional written and verbal skills. Takes initiative and is detail oriented. Works well alone or in group settings. Proficient in Microsoft-based software, Google Analytics, Google Adwords, and Facebook Insights
EDUCATIONAL EXPERIENCE Ferris State University
Bachelor of Science in Business, Public Relations (expected Spring 2015) Bachelor of Science in Business, Advertising/Integrated Marketing Communications (expected Fall 2015) Associate of Applied Science in Business, M arketing (expected Fall 2014) Leadership Activities Kappa Kappa Psi National Honorary Band Fraternity, Charter Member Recording Secretary 2011-13, Service Committee Chair 2012-13, Corresponding Secretary 2013-14, Alumni Relations Secretary 2014-15 § Defined, developed and monitored policies and procedures § Recruited, interviewed and educated future brothers § Completed reports and maintained accurate personnel files § Acted as liaison of communications with other chapters Ferris State University Pep Band Drumline Co-Section Leader
Other Activities Ferris State PRSSA- Client Relations Account Executive § Written press releases, emails and other promotions with successful media placement § Sought out and brought in new clients Ferris Symphony Band, West Central Concert Band
WORK EXPERIENCE Marketing Intern MayanRental, Big Rapids, MI, June 2014 - Present § Enhanced marketing language to increase Search Engine Optimization for organic search results § Utilized Google Adwords to create customer engagement and conversions § Used Google Analytics to maximize ROI from Google Adwords and identify key areas of the website improve. § Compiled a social media campaign resulting in increased awareness and interaction with potential customers. § Increased sales by 35 percent
Student Technical Writer Ferris State University, Information Technology Services, Big Rapids, MI, May 2014 - Present § Draft communications for University-wide distribution § Promote IT services through various mediums § Enhance website communications by updating and creating new web pages § Create and update documents for new and existing practices
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