UNITED WORLD

Welcome to Our World

Our company

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United World is an independent, international media communications agency, which has an exclusive agreement with USA TODAY and has been recognized as a leader in the production of special economic sections on various countries, regions and sectors worldwide, delivering timely, credible information to a sophisticated American audience with the aim to make the changing world more understandable and to highlight the potential aspirations and opportunities in established up-coming markets.

We have been working with United World for over 10 years and have found them to be very good and reliable partners. The reports they prepare are well designed and they should generate a very favourable response.

The reports produced are known as Our World, constituting an additional section to USA TODAY. United World enjoys full independence and is responsible for the preparation and content of their reports.

As you know, USA TODAY has a highly influential readership, offering an unrivalled route to the American market.”

Bruce Dewar, USA TODAY

Our mission

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For almost twenty years, United World has been making a difference in global communications. Through an exclusive media agreement with America’s number 1 newspaper, USA Today, we produce socio-economic reports, published under the title “Our World”, that constitute an additional section to the newspaper.

Our reports are an unprecedented communication tool for nations and regions to voice their opinions on a global scale. Through the representation of the international survey, countries are empowered to create their own international image, sending out the messages that will attract others to their part of the world.

With our extensive experience, from Dubai to Turkey, from Nigeria to Thailand, United World offers you a rare opportunity: the ideal environment to present the best political, economic and cultural aspects of your nation and your vision of current and future potential to an affluent, influential American audience. There is no more effective way to showcase your nation and receive the maximum return on your time and investment.

An internationa of the highest qu

al product quality

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We at United World pride ourselves on providing timely, credible information to a sophisticated American audience. Demonstrating a keen understanding of what defines a nation, the reports provide information from the insiders’ point of view to stimulate international interest and dialogue.

From start to finish, concept to completion, our work is impeccably researched and creatively designed. Analysts, writers, designers and representatives in the field form a dynamic team. Among them they speak an array of languages and have international experience of the highest calibre. This team of experienced professionals uses its unique skills and hands-on knowledge to develop content and analysis that makes us proud of our product

Our media par

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The only truly national newspaper in the United States, USA Today has over twenty years’ experience in national and international journalism. Its upscale, educated, managerial audience comprises the best of every segment of American society. USA Today’s readers rely on the newspaper’s integrity for the decisions they make, whether business or personal.

Through exclusive interviews and articles, USA Today is a prominent member of the business community in the United States. When leaders want to tell the world about their achievements, they use USA Today to publish their opinions, their views and news. The relationship between business leaders and USA Today is testament to its role as an influential and leading publication that reaches the people of America on a daily basis.

Every day, USA TODAY is the trusted source of news and information for over 5.2 million readers. This daily audience of affluent, well-educated, business professionals is a desirable demographic delivering a high value target to advertisers.

(Source: Fall 2005 MRI).

America’s number one newspaper, America’s most broadly read daily newspaper, The only truly national American newspaper, The only American-news daily to be distributed throughout the world, Over 70% of readers are top investment and business decision-makers.

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(Source: Mendelsohn)

Our audience

USA TODAY’S OUTREACH Total circulation (March 2005) Total readership (Fall MRI 2005) Market share of all national newspapers 2,500

2,281,831 5,169,000 44%

2,282

2,000

1,780

1,500

1,136

1,000 500 0 USA TODAY

THE WALL STREET JOURNAL

THE NEW YORK TIMES

USA Today delivers more circulation than The Wall Street Journal and the New York Times UNITED WORLD’S OUTREACH. United World’s outreach is made up of over 950,000 copies sold in 8 major cities, with a readership of 2.2 million.

New York Los Angeles Philadelphia Washington DC Chicago Boston San Francisco Seattle

CIRCULATION

READERSHIP

152,732 149,034 143,649 139,756 134,697 95,794 85,168 58,947

351,283 342,778 330,393 321,439 309,803 220,326 195,886 135,578

959,777

2,207,486

We also offer the possibility of distribution to targeted destinations or a combination of major cities.

Our services

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We at United World are committed to delivering an insightful analysis of your country. From concept to publication, our agency offers a complete service.

Our reports provide: Maximum impact Professionalism of product

Space for developed content In-depth information

ADDITIONAL SERVICES. We provide opportunities for electronic dissemination of our report on our website, www.unitedworld-usa.com, through animated banners and links to official websites.

We will provide each client with an agreed number of these special reports for internal marketing purposes or external distribution.

We formulate a tailored mailing list of over 600 entries. We believe that while our report receives excellent coverage through its distribution with USA Today it also deserves specific attention from the world’s leading decision-makers. We therefore offer you the opportunity to transmit your message to the following entities: Presidential Offices in Selected Countries, Major Embassies in Washington, D.C., Representatives of Leading International Organizations , Influential, Washington, D.C.-based Think Tanks, U.S. Banks and Financial Institutions, Chambers of Commerce in Washington, D.C., U.S. Stock Exchanges,

This list is constantly updated by our analysts in Washington, D.C and will be presented to you by our representatives. On publication, our reports are sent to a selection agreed by the client and United World. A follow-up procedure is carried out and feedback is registered and passed on to the client.

Our impact

The report was extremely comprehensive and highlighted Dubaiʼs position as a business hub for the region. I am sure that USA Todayʼs readers will gain a positive insight on the United Arab Emirates.

Chief Executive Officer, National Bank of Dubai “Itʼs a section, an entire section all about Saudi Arabia[…]. Itʼs stunning” Squawk Box, CNBC. March 29,2006 I would like to thank you for the copies of the United World special on Angola. The journal was very informative and it is a great way to get people to hear about Angola, other than through war images. My colleagues and I enjoyed the copies and greatly appreciate the efforts made in presenting the opportunities that Angola has to offer to the world.

Angolan Embassy, Washington, D.C. When I read your articles I was impressed by the profound knowledge your collaborators acquired before they started their interviews with the Austrian politicians. I would also like to stress how much we appreciated your own efforts in preparing all necessary steps to achieve such wonderful coverage of our country.

Director of the Austrian Press and Information Services We thank you for the in-depth coverage of important issues and stories in the supplement and hope that readers will enjoy reading the columns.

The Ambassador, Embassy of Tanzania, Brussels I have received a number of calls from readers of your eminent newspaper who have expressed their interest in this special supplement. I have found this report to be quite helpful in promoting the United Arab Emirates in the United States. Thank you for your efforts.

Embassy of the United Arab Emirates, Washington, D.C. In terms of both text information and layout, your special report was indeed superior to other special supplements of its kind.

Press Counselor, Embassy of Greece, Washington, D.C. Congratulations on a job well done with your USA Today, Our World insert on Angola. The piece was comprehensive and to the point as it put the spotlight on many different aspects of the business environment in Angola. It also reflected thoroughness and professionalism on the part of your staff. My assessment is that “Angola – Birth of a New Era” hit the mark and was something that Angolans, the business community and government were proud of.

General Manager, Chevron Texaco, Angola In a news cycle dominated by the U.S. ports security story, an insert in yesterdayʼs USA Today featured positive political and economic stories about the United Arab Emirates, a country very much in the news.

Baltimore Sun, February 24 2006

4410 Massachussetts Avenue NW - Washington, DC 20016 Tel: 202 347 9022 - Fax: 202 347 9025 350 Third Avenue, PMB 244, New York, NY 10010 Tel: 212 286 8117 - Fax: 212 286 1984 www.unitedworld-usa.com