CELLAR DOORS | RESTAURANTS | LOCAL PRODUCE | TRAIL MAPS | REVIEWS
HUNTER VALLEY
MEDIA KIT The Hunter’s No. 1 guide to cellar doors. restaurants & local produce.
ABOUT
Since 2011, Wine & Dine Hunter Valley has been a key and significant factor in the marketing and promotion of Hunter Valley restaurants, cellar doors and gourmet food as well as the overall development and recognition of the region’s wine and food tourism. Wine & Dine Hunter Valley is now accompanied by the full sized and seperately available Wine & Dine MAP. Together, these two publications, available in both print and digital format, provide visitors with an indispensable guide on where to go to taste and buy wine, discover gourmet produce, arrange a wine tour, book a restaurant table and enjoy a delicious meal. Wine & Dine Hunter Valley celebrates food and wine as well as the people who produce it, from our favourite restaurants and chefs to our pre-eminent wineries and winemakers. If readers are looking for a restaurant, then Wine & Dine Hunter Valley has the best dining destinations and dining reviews to consider. Similarly, if they are looking for a wine tasting experience, a specific wine to buy or winery to visit, then Wine & Dine Hunter Valley has the most comprehensive list of wineries, wine varieties, tasting notes and wine and food trail maps for each wine producing area in the Hunter Valley. Similarly, the Wine & Dine MAP provides readers with the most comprehensive, most complete and up-to-date MAP of Hunter Valley restaurants, cafes, gourmet food providers and cellar doors. Associate your brand with this stylish, quality publication and MAP and reap the rewards. With a circulation and readership more than double that of other similar publications, advertising in Wine & Dine Hunter Valley is an investment in your success.
WINE & DINE MAP Available in both print and digital format, the Wine & Dine MAP is the most comprehensive, most complete and most up-to-date map of Hunter Valley Wine Country. With a circulation of more than 200,000 copies a year (> 100,000 every 6 months) the Wine & Dine MAP has proved to be the most popular and most preferred MAP of Wine Country amongst accommodation providers, concierges, hotel staff, visitor information centres and cellar door managers. While the MAP lists ALL cellar doors, restaurants and providores in the Hunter Valley - ONLY advertisers in Wine & Dine Hunter Valley are prominently displayed in bold, in colour and on the maps legend - making them stand out amongst all others. Added Value: Free MAP Listing: Please note that advertisers in Wine & Dine Hunter Valley are included on the Wine & Dine MAP for free.
AUDIENCE: Tourists and Visitors to the Hunter Valley: Educated and professional males and females, aged 25–65, who are adventurous, have an interest in shopping, entertaining, food, wine and travel. Local Residents: living within a 50 km radius of Pokolbin: Affluent, educated and professional males and females, aged 25–55 with an higher than average disposable income.
READERSHIP: Wine & Dine Hunter Valley- With over 150,000 readers per issue (300,000 p.a), Wine & Dine Hunter Valley is by far the most popular restaurant and cellar door guide amongst visitors to the Hunter Valley. It is also the most preferred guide amongst locals and supported by accommodation providers, visitor information centres, concierges, hotel staff, restaurants and wineries. Wine & Dine MAP- Similarly, the Wine & Dine MAP has a circulation of 20,000 copies per month (more than 200,000 a year) making it the most popular and most referred to map in Wine Country. When people want to eat out and / or visit a cellar door they use Wine & Dine Hunter Valley and the Wine & Dine MAP.
WHY ADVERTISE? Simply put—there’s absolutely nothing like it. Wine & Dine Hunter Valley provides the highest quality, best value marketing solution for advertisers and offers advertisers an integrated package delivering targeted, high quality and effective print, digital and web media technology. It also highlights your business on the Wine & Dine Map…….
BENEFITS MASSIVE AUDIENCE & REACH With over 300,000 readers per annum, Wine & Dine Hunter Valley has the largest readership of any other publication promoting wine and food experiences - using a combination of print, digital and web marketing platforms to reach more readers more often.
WINE & DINE MAP LISTING Wine & Dine Hunter Valley advertisers feature prominently on 200,000 copies of the Wine & Dine MAP - and also feature in the MAP legend of cellar doors and restaurants.
O N L I N E M A R K E T I N G Wine and Dine Hunter Valley is accessible at www.HunterValleyOnline.com.au and is also available via some of the highest ranking restaurant and cellar door related websites in the Hunter - ranking on page one for all relevant cellar door, restaurant and dining search terms.
FIVE UNIQUE WINE & FOOD TRAIL MAPS Each region comes with its own wine and food trail map listing the featured restaurants and cellar doors on the map itself.
THE LARGEST PRINT RUN & CIRCULATION Wine & Dine Hunter Valley distributes in excess of 50,000 copies per issue (8,500/month), and has the highest pick up rate.
UNIQUE READER-FRIENDLY FORMAT Wine & Dine Hunter Valley recognises each of the 5 distinct wine producing areas making up Hunter Valley Wine Country by allocating a section to each area and lists the relevant restaurants and wineries located within each of the different wine areas.
INTERACTIVE ELECTRONIC PUBLISHING Wine & Dine Hunter Valley utilises new ‘’interactive’’ digital publishing technology to ensure that your advertisement works for you in both hard-copy format and on-line and link directly to your website. This interactive e-publication also delivers an additional 900,000 unique page views to the overall readership for each issue.
HIGHEST QUALITY Wine & Dine Hunter Valley provides advertisers with the opportunity to promote their business in a high quality publication that positively reflects the image of their brand and the desired image for Hunter wine and food.
DISTRIBUTION Both Wine & Dine Hunter Valley and the Wine & Dine MAP have a far greater distribution and circulation than any other similar publications and are also the only publications of their type to be distributed to all large and small accommodation providers in the Hunter Valley. PRINT: More than 50, 000 high gloss copies of Wine & Dine Hunter Valley and over 100,000 copies of the Wine & Dine MAP are distributed to over 350 drop off points throughout the Hunter region over a 6 month period. Distribution points include Visitor Information Centre’s, accommodation providers, hotels and resorts, major attractions, wineries, restaurants, cafés, retailers, and many other participating outlets. Bulk quantities are also supplied to conference and wedding venues for inclusion in delegate handouts and wedding packs. DIGITAL: The digital versions of Wine & Dine Hunter Valley and the Wine & Dine MAP can be accessed and read online anywhere in the world (using PC, tablet, iPod, IPad or Android mobile devices) and available on www.huntervalleyonline.com.au and also via some of the highest ranking websites in the Hunter. WEBSITE: The website www.huntervalleyonline.com.au gives readers easy access to a long list of cellar doors, restaurants and providores as well the digital versions of Wine & Dine Hunter Valley and the Wine & Dine MAP via a unique interactive linking system. The website is also home to published articles and dining reviews and ranks highly for all relevant search terms. SOCIAL MEDIA: The Wine & Dine Facebook page is used to communicate with readers on a weekly basis with direct links to articles, reviews and advertiser links.
EXAMPLE - WINE & DINE LISTING
We’ll work with you to develop advertising messages tailored to your
FULL PAGE
1/4 PAGE
goals, with no membership fees and discounts available on listing & display packages and annual bookings. Digital issues of Wine & Dine in the Hunter feature free hyperlinks directly from the page with unlimited impressions and click-through to the URL of your choice. Magazine advertisements appear in
1/2 PAGE
both the digital and print editions – twice the bang for your buck.
EXAMPLE - WINE & DINE DISPLAY ADVERTISING
FILES ACCEPTED
1/4 PAGE FULL PAGE
Print Ready PDF CMYK 300dpi (fonts embedded) or High Resolution JPEG. HOW TO SUPPLY Email files to di@wcpmedia.com.au or Express post a memory stick to 12 Hanbury St, Mayfield NSW
LISTING & ADVERTISEMENT DESIGN
1/2 PAGE
Your artwork is designed FREE OF CHARGE however, if you would like to supply your own artwork (display adverts only) just follow the instructions ( see above)
NEW LISTINGS
FOR MORE INFORMATION CALL 4967 3200 HURRY BOOKINGS CLOSE SOON
12 HANBURY STREET, MAYFIELD 2304 P + 61 2 49673200 F + 61 2 4006 3077
A5 format 100-120 pages glossy book bound magazine
WCP Media is a Hunter Valley based marketing and publishing company delivering great ideas and powerful results in the areas of tailored marketing and customised publishing services. We help our clients stand out from the crowd and assist in making their business thrive. Our list of clients speaks volumes about the passion we invest in our work and theintegrated solutions we deliver to achieve the desired results for our clients. Our measure of success is our clients’ success and the growing demand for our services.
A questionnaire will be sent to you post-booking in order to gather the required information for your listing. All questionnaires and images will need to be returned by email. Images will need to be High Resolution JPEG format 300dpi.
REPEAT LISTINGS A proof sheet with your previous listing will be sent to you for amendment. At this point you can change wording /images/logos etc.