The Italian Way of Building your new World Trade Center

WTCA 2011 Asia-Pacific Regional Meeting at World Trade Center Mumbai: ITALIAN PHILOSOPHY IN DEVELOPING ARCHITECTURE “The Italian Way of building your new World Trade Center”

by Arch. Cristiano Rossi

ITALIAN

ARCHITECTURE

ABOUT

US

PHILOSOPHY SAME MENTAL JOURNEY AT THE DIFFERENT SCALES OF THE PROJECT: -Analysis of the context (environment, building, theme…)

-Identification of the features (flows, density, relations…)

-Interiorization of the suggestions (from the nature, from the art, from the objects…)

-Synthesis process filtered through our personal sensitivity -Externalization of the project idea -Work planning: reply to contemporary questions and anticipate future needs

THE ITALIAN WAY Attention to the context. Respect for the “Genius Loci�

Genius Loci: In the Roman religion they are natural and supernatural entities linked to a place, now in architecture it means the whole of the socio-cultural, architectural and natural features and identifies the nature of a place, a city, an area

Sense of the proportion. The right size.

Sense of the whole, choral idea of city

Sustainability. Energy efficiency. Green architecture.

High tech with natural materials. Tech+craft.

Cladding e brises-soleil in terracotta

Marquees in Genova

Old town Savio River Cesuola River Project area Plain Rail Hills

G R E E N A R E A S

Highways District street

Private ways Pedestrian Junction Underpass Project Existent

CONCEPT_WTC