WTF! April 2014

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4

Emily Erickson

22

Sonny Moeckel

35

Laura

56

Savana

“The thing the sixties did was to show us the possibilities and the responsibility that we all had. It wasn’t the answer. It just gave us a glimpse of the possibility.” ― John Lennon


She was just seventeen‌

Model: Emily Erickson Hair and Make up: Brianna Frost Photographer: Eric Barro





Artwork by: Ric Gendron



“You may say I’m a dreamer, but I’m not the only one. I hope someday you’ll join us. And the world will live as one.” ― John Lennon



“Reality leaves a lot to the imagination.” ― John Lennon




















Lillie Davies Creative

“Wind Blown”


Lillie Davies Creative

“Braided”



Glen Dow Academy

T

here is nothing better than hearing the history of a place from someone who has lived in the area most of his life. Hearing about the great fire that almost ravaged a whole block of Spokane in the late nineties was interesting. Hearing about it from a first-person narrative from someone who actually experienced it makes it all the more engaging.

the beauty industry to prepare them to be competitive with salons. It was this vision that inspired him and his wife to invest in a business when the beauty industry was practically non-existent in Spokane. The growth over the years, achieved in stages, has been outstanding. From 40 to 75 students in cosmetology, the school has trained and graduated close to 10,000 in a span of 40+ years.

Martin Dow showed me pictures of that great fire which was framed and hanging on one of his office’s walls where most framed pictures were either about the outstanding graduates of the school or the hair-dressing icons of the world. It was an event that would impact the lives of many including Martin.

Glen Dow Academy sets itself apart from its competition with its unique technology and teaching techniques, which are captured from the best beauty icons in the industry. With a curriculum that mirrors the most advanced techniques, Glen Dow encourages out-of-the-box thinking and approaches. The Glen Dow Academy salon boasts of 400 clients who avail of their services and array of 6 different professional products lines every week which gives the students a lot of opportunities for hands-on-training.

Martin described each corner of the block around what is now the building housing the Glen Dow Academy. Each corner represented the different groups of people who frequented the businesses in and around the whole block on Riverside Avenue in Spokane, WA. It was an area that, for all intents and purposes, was not your first choice to start a beauty school named after its founding father -- Glen Dow who started and founded the school in 1969. Glen Dow’s vision was to establish a school that would teach cosmetologists the most current and advanced techniques in

Martin Dow also prides himself in being able to bring in artists from all over the United States, who participate in on-going programs at big hair shows, to share their expertise and educate Glen Dow Academy students in the latest and greatest techniques in the beauty industry. And last but not the least, Glen Dow Academy boasts of an


event center with a seating capacity of 200 and equipped with the latest and modern audio-visual presentation and support system. The school has a great reputation in the Inland Empire as well as the Tri-Cities area with successful professionals practicing in the industry. Salon owners recognize the value of the Glen Dow Academy graduate who they describe as easy to work with, understands the principles of design, exhibits good technique with their coloring and styling and are much sought after by many salon owners in and around the area. For Martin Dow, nothing is more rewarding than seeing the growth in the young people who come to Glen Dow to learn skills that will allow them to land jobs in the market place and end up acquiring more through learning about business skills, people management and sales. These are all necessary life skills to become successful in the industry. Every student is trained and equipped with a stable foundation early on in the program that allows them to expand into creative techniques. Students are taught the value of teamwork by encouraging them to work in small teams. This develops their team-building and people skills and prepares them for a successful career in the beauty industry. Martin is very proud of the legacy that his parents started and one which he continually builds on through the lives of his distinguished staff members, Pam Burwell-Craig, Jan Cornehl and graduates Steven and Sebastian Lightfoot, Rick Philipps, Sara Puckett, and Kathy Fontana to name a few. The school has won several competitions and continues to uphold those high standards for their students as well as their clients. Every industry leader envisions not only the success of his/ her endeavor but also maintains a vision of the future. I asked Martin, if given the chance and the power to influence change in the industry, what he would like to change. Martin responded by stating that he wanted to see more salon owners creating larger salons with a more teamoriented approach and atmosphere. He also wants to see more photo competitions in magazines for local, national and international publications that will give the students and professionals not only the chance to showcase their talent and their skills but also to garner recognition world wide. For Martin, his staff, and his students, the key to excellence lies in being passionate about their clients. It lies in seeking to understand others, knowing how to listen to them apprehending their traditions and anticipating their needs. This is the Glen Dow Academy Advantage.


Group 1 Hair by Shila Foster-Swanson Nails by Chelsea Sanchez Makeup by Lacey Blain

Group 3 Hair Jennifer Burns Makeup by Elly Allen Nails by Serena Marie Esparza

HAIR MAKEUP NAILS Competition The winners are ... Group 4 Hair by Randi Asay Makeup by Mikki Simmons Nails by Jessica truong


Group 2 Hair by Brandy Lynn Moya • Makeup by Melissa Busch • Nails by Elena Pauli

Congratulations Group #2

Thank you to all who participated!


CHEVEUX Model: Laura Feasline Borders Hair: Brandy Moya Make up: Jody Tomlinson Cushner Dress: Free People $118 Necklace and bracelet by Swank Boutique Photographer: Eric Barro

















Hair there and everywhere


Model: Savana Fredericks Hair and Make up: Brandy Moya Photographer: Eric Barro Assistant: Alyssa Perez











SPRING IS IN THE HAIR Model: Kailyn Steward

Hair and Make up: Natalya Gujumit Photographer: Eric Barro











Anne Mitchell

I

n the world of modeling, agencies will often hold what is called an “Open Call”. It is a limited window when potential models are given the opportunity to be seen in person by the agency.

For a beginning model, the prospect of an Open Call can be overwhelming. Here is a quick survival guide. Read the Directions! Every Agency has different protocol for their open call. New York and LA agents often outline the specifics for their open calls in intense detail on their websites. From a dress code to times available to how they want your hair/makeup, those guidelines are for a purpose -- to wean you out! The modeling business is all about following directions, if you aren’t proactive enough to prove you can follow the instructions given you might be a liability on a shoot or set. If you have been requested to wear a tank top and skinny jeans with heels this is not your opportunity to wear your cutest maxi dress. That is the equivalent to arriving to a Fortune 500 Company interview in flip flops and a bathing suit. Follow the directions set before you.

HOW YOU BEHAVE as you wait is JUST as important as your interview. It is not unusual for Agencies to plant someone to observe how the talent behaves in the waiting room. Your interview begins when you exit the vehicle. How you behave from that moment forward is part of the persona you are reflecting to the agency. Rude to the lady who cut in front of you at the bathroom, watch your words because she may just own the company (if you did your research you’ll know that face) Bring your Portfolio If you do not have a portfolio, don’t let it stop you from an Open Call. Agents want fresh faces. This is still your moment. If you have a portfolio of your work, NOW is your time to flaunt it. Bring your portfolio via a binder or a tablet. If you bring a tablet, don’t rely on getting wireless. Download your photos into their own album. Assure that those “fun” pics of you and your girls last Friday are not in your portfolio album. Ace the Interview

Do your research before the open call. Google the company. Thoroughly review their website and social media sites. Know what you are getting into. Prep 1-2 questions based on your research. You are a businessperson as a model. Know your territory before you enter the Agency offices.

When asked to tell the Agent something about you, don’t use this to go on and on about your modeling career. IF they wanted to know about your modeling they can find that info on the form you filled out. Saying a bit about yourself is a way to stand out from the crowd. This is a great time to share your past history as a championship equestrian or that you volunteer with the ASPCA. DO NOT be the person to share TMI, go on and on, or share something unrelated. NOW is not the time to tap dance or sing! Keep it brief & professional, but memorable.

Arrive Early

Ask Questions

Most Open Calls are just for a limited window. In LA & NY, it’s not unusual for those still waiting at the end of the time of the Open Call to be asked to return another time. Assure you are seen. Arrive early. Wait in your car until 15 minutes before. If the time is from 4-6pm, don’t arrive as they are closing shop at 5:55 or you may not be seen.

Assure you know your business. Assert yourself and ask the important questions that affect your career. What type of work would you pursue for me? Does your Agency charge fees, charge for classes, or photos The answer should be NO!!!! You want an Agency who’s primary interest is booking you work. If they get paid from commission only, their first interest is getting you the work.

Know the Agency

Behavior Matters Dependent on how many are attending the call and the popularity of the agency, you may be waiting for some time.


FASHION’S MY LIFE by Angelana Maria Danielle Perez It may have been faux pas in some minds but far be it now, runways are telling us it is hip to be square. From the new wave ‘mods’ to the career driven ‘suits’ structured shapes and silhouettes exude confidence of self-style especially with solid colors demanding all eyes take notice. It’s a whole new age of post mod and contemporary class subcultures at the ready for a style revival. And with all the pristine whites, crisp silhouettes and intense pop art tributes of graphic patterns there’s plenty of room for personal touches making accessorizing all too easy. Color Block Blocked and bold fully saturated hues are most certainly a prevalent spring thing. It’s a very minimalist and architectural way to mix your colors however you please. High contrasted and accented neutrals alike, color blocking won’t wear out its usefulness well into following seasons. And while we’re paying homage to the Mod revolutionary trends please do find yourself an artful graphic for your brightest of favored clashing colors to really exemplify that little bit of rebel in us all, that I trust need be expressed as Prada, Raf Simons, Prabal Gurung, Celine and Dior did quite unapologetically. Surely Sheer A very exposed trend indeed has more than convinced all corners of the fashion world that thin light chiffon and laces can certainly be for more

than an old fashioned negligee but rather can and should be integrated into the wardrobe of a trailblazing and empowered woman. On occasion this trend on the catwalk may be a bit brazen, admittedly so, though when tastefully done is a strong proponent of boundary-pushing attire giving a whole new strength to femininity.

Somehow this plain Jane traditional became it’s own new breed of class act. And it wasn’t just favored on these buttoned wonders but white on white found a soft spot in the hearts of nearly every designer this season. Don’t let this trend go un-gotten, revel in it before it passes you by! Culottes

Crop Tops According to The Cut “Crop tops were everywhere this spring, easily being the most ubiquitous trend to translate from the spring runways to the streets and back again.” Straight from the source, and no arguments here. Crops are easily the mainstay craze this season. Shift Blouse This elegantly modest top might have been on your radar for some time, and now is the time to invest. Whether cropped or not, this classy and cleancut top should be on hand for every woman.

Let legs breathe with a welcome respite from figure-hugging skinnies as generously proportioned trousers make for an elegant alternative. Culottes emerged as a key trend for Pre-Fall, with Proenza Schouler, Alexander Wang, and Creatures of the Wind giving the cropped pants their cool stamps of approval. Think billowy, wide-legged pants for that oh, so chic easy to wear this spring. BCBG Max Azria, Derek Lam, Topshop and Calvin Klein, especially condone white wide pants as the gotos for a minimal, sleek look. Mens Boxy Bermudas

Modest Lengths The precious midi is every girly girl’s perfect sunny day playmate. This ladylike trending piece is ideal because aside from feeling like a princess, it accentuates the smallest part of the body: the waist! This one is a natural mate to the crop or shift blouse ladies. Whites Reinventing a basic into a focal point, the button down never had it so good. Any and everything typical of a whitecollar button down was altered until it seemed inadequate to call it what it is.

Most precariously poised between runway and reality this season was the long, large-volume Bermuda shorts that swept runways from London to Milan to Paris, in collections ranging from Alexander McQueen, Jil Sander,and Comme des Garçons. Will guys buy into a look so extreme? Time will tell, but it’s worth noting that the silhouette isn’t all that different from a basketball short.



F THE WORD

Yesterday… Yesterday… This Beatles song is the most covered song in the history of recorded music. I still remember listening to the Beatles on the radio and singing softly along. It was fifty years ago this month when the Beatles dominated the Billboard charts by locking the Hot 100s top five songs. Yes, the period fondly called the sixties was when half of America’s population was under 18 years old as well as being the most affluent generation in US history. It was a decade that broke many fashion traditions. The mini-skirt, the hot pants, the pillbox hat, and the bikini were all in vogue. Music was of course, dominated by the Fab Four and the fashion icon of the sixties was none other than Twiggy. She was just seventeen but she’s a big fan of The Beatles and Twiggy. I’m referring to none other than our cover model, Emily Erickson. With the help of our favorite hair and make up stylist, Brianna Frost who has done up all of our beautiful cover girls since the February 2014 issue, Emily was transformed into Twiggy. It sure has been a cold and lonely winter for most so I’m sure that you’re all so glad to say goodbye to winter and welcome the sun! Sonny Moeckel and stylist Jessica Potuzak team up to bring their interpretation of The Beatles song – “Here Comes The Sun”. And when you talk of the sixties, big hair always comes to mind. And when you mix the Beatles and hair you eventually get – HAIR there and everywhere!

Glen Dow Academy’s Brandy Moya’s talent really shines as she dolls up Laura Feasline-Borders and Savana Fredericks in dos that make your head turn. The basket weave she envisioned for Laura was a head turner everywhere we went to shoot. Savana’s lioness hair also had our fair share of curious on-lookers and head turning. Rounding off our hair adventures is hair stylist and owner of EuroStyle Salon, Natalya Gujumit, with her interpretation of spring is in the hair. What’s a hair issue without a hair competition? Glen Dow Academy really shines in this area as four groups teamed up to come up with their best entries for our very first (but not the last) hair competition. Martin Dow, gives us a glimpse of and history of the school’s achievements and talks about the Glen Dow Academy advantage. This year not only marks a 50 year celebration of The Beatles but also the 40 year celebration of Expo ’74. Watch for it in our May issue featuring international fashion.


SOCIAL MEDIA Special thanks and mention go to the following… Glen Dow Academy https://www.facebook.com/glendowacademy http://www.glendow.com Swank Boutique http://www.swankboutique.net Mitchell Artist Management http://www.wearemam.com https://www.facebook.com/Mamartists Sonny Moeckel http://www.sonnymoeckel.com Lake City Photography http://www.lakecityphotography.com https://www.facebook.com/lakecityphotography Barry Coon – Commercial Photographers, Inc. http://www.commphoto.com/ LAF Designs https://www.facebook.com/laura.feasline Spokane Fashion Week http://www.spokanefashionweek.com https://www.facebook.com/spokanefashionweek Strut Fashion Show http://www.strutfashionshow.com aNeMonE https://www.facebook.com/anemonepaperflowers NAI Black http://www.naiblack.com/





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