CStore Decisions November 2024

HONORING PILOT COMPANY

Pilot has earned CSD’s 2024 Chain of the Year Award for its commitment to operational excellence, innovation, a people-first culture and strategic direction.

Beth Mallory, guest services leader; Adam Wright, CEO; and Steve Smith, lead cashier, exemplify Pilot’s people-centric philosophy, creating a welcoming and supportive environment for guests and team members.

HONORING PILOT COMPANY

Pilot has earned CSD’s 2024 Chain of the Year Award for its commitment to operational excellence, innovation, a people-first culture and strategic direction.

Beth Mallory, guest services leader; Adam Wright, CEO; and Steve Smith, lead cashier, exemplify Pilot’s people-centric philosophy, creating a welcoming and supportive environment for guests and team members.

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the CSD Group

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EDITORIAL

VP EDITORIAL Danny Klein dklein@wtwhmedia.com

EDITOR-IN-CHIEF Erin Del Conte edelconte@wtwhmedia.com

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LEADERSHIP

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CStore Decisions is a three-time winner of the Neal Award, the American Business Press’ highest recognition of editorial excellence.

EDITORIAL ADVISORY BOARD

Nate Brazier, President and Chief Operating Officer

Stinker Stores • Boise, Idaho

Robert Buhler, President and CEO

Open Pantry Food Marts • Pleasant Prairie, Wis.

Herb Hargraves, Chief Operating Officer

Sprint Mart • Ridgeland, Miss.

Bill Kent, President and CEO

The Kent Cos. Inc. • Midland, Texas

Bill Weigel, CEO

Weigel’s Inc. • Knoxville, Tenn.

Dyson Williams, Vice President

Dandy Mini Marts. • Sayre, Pa.

NATIONAL ADVISORY GROUP (NAG) BOARD (RETAILERS)

Vernon Young (Board Chairman), President and CEO

Young Oil Co. • Piedmont, Ala.

Greg Ehrlich (Chair Elect), President

Beck Suppliers Inc. • Fremont, Ohio

Joy Almekies, Senior Director of Food Services

Global Partners • Waltham, Mass.

Jeff Carpenter, Director of Education and Training

Cliff’s Local Market • Marcy, N.Y.

Richard Cashion, Chief Operating Officer

Curby’s Express Market • Lubbock, Texas

Megan Chmura, Director of Center Store

GetGo • Pittsburgh

Ryan Faville, Director of Purchasing

Stewart’s Shops Corp. • Saratoga Springs, N.Y.

Cole Fountain, Director of Merchandise

Gate Petroleum Co. • Jacksonville, Fla.

Kalen Frese (Board Chairman), Director of Merchandising

Warrenton Oil Inc. • Warrenton, Mo.

Alex Garoutte, Director of Marketing

The Kent Cos. Inc. • Midland, Texas

Derek Gaskins, Chief Marketing Officer Yesway • Des Moines, Iowa

Joe Hamza, Chief Operating Officer Nouria Energy Corp. • Worcester, Mass.

Beth Hoffer, Vice President

Weigel’s • Powell, Tenn.

Brent Mouton, President and CEO

Hit-N-Run Food Stores • Lafayette, La.

Lenny Smith, Vice President Crosby’s • Lockport, N.Y.

Dyson Williams, Vice President

Dandy Mini Marts • Sayre, Pa.

Hussein Yatim, Vice President YATCO • Marlborough, MA

Supplier Members

Kyle May, Director External Relations

Reynolds Marketing Services Co. • Winston-Salem, N.C.

Todd Verhoven, Vice President of Sales

Hunt Brothers Pizza • Nashville, Tenn.

Steve Yawn, Director of Sales

McLane Company Inc. • Temple, Texas

Honoring Pilot Company

Pilot

CHEERS TO YOU!

Congratulations to Pilot, named CStore Decisions 2024 Convenience Store Chain of the Year!

With their history of serving drivers, support of local, regional and industry non-profit and charitable organizations, and commitment to shaping the future of energy, let’s celebrate Adam Wright and his Pilot Company Team for this well-deserved recognition!

Editor’s Memo

For any questions about this issue or suggestions for future issues, please contact me at edelconte@wtwhmedia.com.

Pilot’s Commitment to People Shines

On the evening of Oct. 8, CStore Decisions honored Pilot Company as our 2024 Chain of the Year and the 35th winner of the award at an event at the top of The Strat in Las Vegas.

We were thrilled to host nearly 230 guests from the cstore industry on the 108th floor, where they enjoyed dinner, drinks, breathtaking sunset views over Las Vegas and an exhilarating front-row seat to some bungee jumpers soaring off the edge of the building. My favorite part of the evening was listening to Adam Wright, CEO of Pilot, discuss the chain’s people-first culture as he accepted the award.

PILOT STANDS OUT

Over the past decade, we’ve found there are more and more chains deserving of our Chain of the Year Award. After all, as the industry continues to shift, more chains are modernizing for the future and embracing innovation.

But Pilot stood out for a multitude of reasons. There’s its commitment to modernization through its $1 billionplus New Horizons initiative. There’s also its innovative mindset that has spurred it to embrace foodservice evolution, roll out self-checkout kiosks and delivery, and partner to build an electric vehicle (EV) charging network from coast to coast to reduce range anxiety in EV drivers. Then there’s its strategic future-focused direction that drives its decisions. In this month’s cover story that features Pilot, Wright noted that as he looks to the next 100 years, he is steering the ship in a way that ensures Pilot remains relevant and in tune with evolving customer demands for decades to come.

But it’s Pilot’s people-centric philosophy, which extends from its customers to its employees, that I think especially sets Pilot apart in today’s retail landscape.

PEOPLE-FIRST

Every decision Pilot makes is made with its customers and employees in mind. As it remodels stores as part of its New Horizons initiative, for example, Pilot has sought and integrated feedback from both customers and employees and included changes that make workspaces more efficient for team members. From an upgraded

employee onboarding process to a new team member recognition program, Pilot prioritizes its people every step of the way.

“Our purpose statement is ‘Showing people they matter at every turn,’ and it’s something that we’re operationalizing,” Wright noted in this month’s cover story.

The concept, he added, is not just a saying or a bumper sticker slogan, but something that drives Pilot’s decisions.

“Everything we do involves thinking about how the decisions we make and the investments we put forward impact people’s lives, and that’s our team members, that’s our customers, and that’s our communities,” Wright said. “Everything is being structured around that. All of our initiatives, all our objectives, all of our key performance indicators, our compensation structures — everything is being structured by how we impact people.”

As c-store retailers acquire stores, build new-to-industry prototypes, upgrade menus and rush to implement the latest technology, they would be wise to follow Pilot’s example when it comes to prioritizing people. As Wright pointed out, a company is essentially a compilation of people. How those people are made to feel valued — or not — says a lot about a company’s culture, and it influences how employees treat customers.

Ultimately, prioritizing people is about creating a strong, sustainable foundation for future success — something Pilot understands well. As convenience store retailers expand and innovate, their greatest asset remains their workforce. When employees feel valued and engaged, they are more likely to bring passion, loyalty and exceptional service to their roles, enhancing the overall customer experience. By investing in their people, retailers not only build a positive company culture but also position themselves to attract top talent, reduce turnover and develop a team that will grow with them, leading to strong customer satisfaction and overall success in an increasingly competitive marketplace.

QUICKBITES

HEEDING THE HOLIDAYS

With the holidays approaching, consumers are factoring in potential savings, shopping timeframes and overall plans into their spending habits.

HOLIDAY SPENDING PERIODS THANKSGIVING WEEK SHOPPING TRENDS

November looks to be the busiest time of the year for holiday retail spending, followed by December, according to Deloitte’s holiday retail survey.

HOLIDAY PLANNING INSIGHTS

Consumers take holiday preparation, gatherings, traveling and overall experience into account when considering their holiday plans. According to 84.51˚:

• Fewer people are making Thanksgiving plans last minute, while most shoppers are making plans for the holiday by early November.

• 74-80% of shoppers spend Thanksgiving with the same number of people each year.

• The majority of people travel less than 50 miles in December to celebrate the holidays, but there has been a slight uptick in those planning to travel 50 miles or more for the holidays during December.

• Only 20% of survey respondents strongly agreed with wanting their December holidays to be a similar experience to the previous year since 2021.

Source: 84.51˚’s “Unwrapping holiday insights: Trends from 2021 to 2023”

More consumers plan to shop during Thanksgiving week this year compared to 2023. According to Deloitte’s holiday retail survey: When asked, “What holiday shopping events are you likely to participate in?”

• 21% said Thanksgiving Day, compared to 12% in 2023.

• 47% said Black Friday, compared to 31% in 2023.

• 20% said Small Business Saturday, compared to 14% in 2023.

• 43% said Cyber Monday, compared to 31% in 2023.

Source: Deloitte, “2024 Holiday Retail Survey”

INFLUENCE OF OUTSIDE FACTORS ON HOLIDAY SPENDING

Although economic factors may influence consumer holiday spending, based on a Circana survey, positivity is increasing.

• This year’s household food and grocery costs will impact holiday shopping for 62% of consumers, but more holiday shoppers are feeling positive about their personal financial situation than last year (57%).

• More holiday shoppers are also feeling positive about the state of the economy this year (36%).

• Less than one-third of holiday shoppers say their holiday purchase decisions will be impacted by the election.

Source: Circana, annual holiday purchase intentions consumer survey, 2024

SNAGGING SAVINGS

Consumers are prioritizing searching for deals and promotions when it comes to holiday shopping. Based on 84.51˚’s September Consumer Digest: Where will shoppers search for holiday deals?

Source: Deloitte, “2024 Holiday Retail Survey”

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We have developed a delivery model for national licensing and local government land use entitlement needs that is unmatched in the industry. By providing each client with a central point of contact for accountability, we streamline communications and ensure timely responses. Decisions has built an in-house staff capable of filing hundreds of applications per week across many states and hundreds of localities. We confidently offer both NTE and flat fee pricing structures aimed at keeping costs as predictable as possible. We offer build-to-suit delivery models for our clients.

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 Site Evaluation for Use Compatibility

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National Discount Variety Chain Scope: Turn-key alcohol licensing services for over 4,000 retail stores in 40 states within 24 months.

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“With over 15 years’ experience in licensing, I can say that no one else in this field can accomplish what Decisions has helped our company achieve in obtaining licenses nationally.” Sharon, Manager, Nationwide Retailer

Pilot Receives CSD’s 2024 Chain of the Year Award

Industry leaders gather at The Strat in Las Vegas to celebrate Pilot Company earning CStore Decisions’ 2024 Chain of the Year Award.

Emily Boes • Senior Editor

On the evening of Oct. 8, nearly 230 c-store industry members gathered at the top of The Strat in Las Vegas to celebrate Pilot Company, CStore Decisions’ 2024 Chain of the Year.

“This year marks the 35th anniversary of our Chain of the Year Award,” said Erin Del Conte, editor-in-chief of CStore Decisions, “which is the oldest and most prestigious award in convenience retailing.”

The Pilot team poses with the Chain of the Year Award.

Del Conte noted Pilot received the award due to its operational excellence, strong forward direction, focus on modernization and innovation — such as its commitment to building out an electric vehicle charging infrastructure across the country — and its people-centric culture.

In particular, Pilot was acknowledged for its New Horizons initiative to remodel up to 400 stores, which prioritizes foodservice evolution.

Pilot has a travel center network of nearly 900 locations across 44 states and six Canadian provinces.

PASSING THE AWARD

Kevin Smartt, president and CEO of the 2023 Chain of the Year winner TXB, presented the award to Pilot CEO Adam Wright, who took the CEO mantle in May 2023.

Top right: CStore Decisions Editor-in-Chief Erin Del Conte and Pilot Company CEO Adam Wright with the 2024 Chain of the Year Award.

Top left: CStore Decisions Editor-in-Chief Erin Del Conte introduces the Chain of the Year Award and welcomes guests to the event. She congratulates Pilot Company on its win.

Bottom left: Pilot Company CEO Adam Wright accepts the 2024 Chain of the Year Award on behalf of his company.

Bottom right: Pilot Company CEO Adam Wright holds the 2024 Chain of the Year Award with Wendy Hamilton (left), chief of staff, and Kristin Seabrook (right), EVP, chief legal counsel.

“This year, CStore Decisions has named Pilot Company as the 2024 Chain of the Year, and this accolade is not just a title. It reflects years of hard work, resilience and relentless pursuit of excellence,” said Smartt.

Smartt noted Pilot’s dedication to innovation, quality and community service.

“What truly impresses me about the Pilot Company is the relentless focus on enhancing the customer experience,” he continued.

Speaking directly to Wright and the Pilot team, Smartt expressed that their hard work has not gone unnoticed and that they’ve earned this recognition through passion and vision.

“You’re a pioneer of the shape and future of retail,” he said.

Smartt shared with guests that the Chain of the Year Award is a reminder of the responsibility of everyone to push boundaries and elevate the industry.

In his final acknowledgement of the Pilot team, Smartt raised a glass to the company in praise of its leadership and inspiration.

RECOGNIZING PILOT

In his introduction, Wright noted that recognizing Pilot is recognizing the company’s 30,000 team members, as well as its partners.

Left: Kevin Smartt, CEO of TXB, (the 2023 Chain of the Year), recognizes Pilot Company and its dedication and hard work and passes the Chain of the Year Award to the Pilot team.

Right: TXB CEO Kevin Smartt raises a glass to congratulate Pilot Company for winning the 2024 Chain of the Year Award.

Global Partners attends the 2024 Chain of the Year event at the top of The Strat in Las Vegas in celebration of Pilot Company.

Chain of the Year guests gather on the 108th floor of The Strat in Las Vegas to recognize Pilot Company as it accepts the 2024 Chain of the Year Award.

SUCCESS NEVER TASTED SO SWEET!

Hostess proudly congratulates the Pilot Company on being named 2024 Chain of The Year!

CONGRATULATIONS

“While it says Pilot, it’s really about people,” said Wright.

He doesn’t want Pilot to be known as a convenience store retailer, but rather as a part of people’s lives.

To emphasize his point, he mentioned one of his team members who lost her home to Hurricane Helene. She brought her food to a Pilot store and cooked it for the community.

“People rally to our stores. We’re like the last one standing, the first ones back on. We’re a place that intersects people’s lives literally where the rubber meets the road,” Wright said.

This speaks to Pilot’s fervent dedication to maintaining a people-centric culture.

“We’re well resourced, we’re talented, we’re tenacious. We have what it takes. We fall short, no way we did our best. There’s something we can learn and improve on. I think all those things speak true for the industry, not just Pilot,” he continued.

Chain of the Year attendees finished the night with food, drinks and picturesque views from 108 stories high at the top of The Strat.

Top: Pilot Company CEO Adam Wright celebrates Pilot’s win of the 2024 Chain of the Year Award with his team.

Bottom: Chain of the Year guests enjoy drinks and food while networking with industry peers on Oct. 8 at The Strat in Las Vegas.

THANK YOU TO OUR 2024 SPON SORS!

Congratulations on being named CSD’s 2024 Chain of the Year. Your passion for the c-store industry and continuous e orts to evolve and enhance customer experiences are truly inspiring.

Honoring Pilot Company

Pilot has earned CSD’s 2024 Chain of the Year Award for its commitment to operational excellence, innovation, a people-first culture and strategic direction.

Erin Del Conte • Editor-in-Chief

Pilot Company (Pilot) is standing out for operational excellence driven by its people-first culture, an innovation mindset and a strong future-focused direction as it modernizes locations through its $1 billion-plus New Horizons Initiative.

As Pilot remodels sites, it’s embracing foodservice evolution, upgrading fuel dispensers, and adding selfcheckout kiosks and delivery with plans for mobile ordering. At the same time, it’s shaping the future of energy by building out electric vehicle (EV) infrastructure across the country from coast to coast.

Founded in 1958, the Knoxville, Tenn.-based company has grown to become one of the leading fuel suppliers and the largest operator of travel centers in North America. A wholly owned subsidiary of Berkshire Hathaway, Pilot’s travel center network includes nearly 900 locations across 44 states and six Canadian provinces, where the chain’s 30,000 team members serve 1.2 million customers per day.

CStore Decisions is proud to honor Pilot as its 2024 Chain of the Year. Pilot marks the 35th winner of the award, which is the oldest and most prestigious award in convenience retailing.

“We are humbled and honored to be recognized as Chain of the Year by CStore Decisions,” said Adam Wright, CEO of Pilot. “This award reflects our team members’ hard work and dedication to serve our customers, guests and each other. We’re committed to being the leading energy and experience provider people can rely on to fuel their journeys and meet their needs every time they stop with us.”

THROUGH THE YEARS

Pilot got its start 66 years ago in 1958 with a single gas station when James “Jim” Haslam II debuted the first Pilot location in Gate City, Va. By 1981, Pilot had grown to 100 convenience stores and, in the same year, would open its first travel center in Corbin, Ky.

Top: Through its $1 billion-plus New Horizons initiative Pilot is remodeling and modernizing up to 400 stores. Right: Adam Wright joined Pilot as CEO in May 2023, bringing over two decades of experience as a leader in the energy sector and expertise in strategic planning and operational excellence.

Pilot joined Marathon Ashland Petroleum LLC in 2001 to form Pilot Travel Centers LLC, operating a network of more than 230 travel centers across the country. In 2008, Pilot bought out Marathon Petroleum’s interest in the company and partnered with CVC Capital Partners, a European private-equity firm.

In 2010 Pilot Travel Centers LLC merged with Flying J Inc. to form Pilot Flying J for a combined network of more than 550 travel centers. In 2015, Pilot bought CVC Capital Partners’ investment in Pilot Flying J.

In 2017, Berkshire Hathaway began a multiyear acquisition of the company with a 38.6% equity stake in Pilot. In 2024, Pilot became wholly owned by Berkshire Hathaway.

Pilot welcomed Wright as CEO in May 2023. Wright brings over two decades of experience as a leader in the energy sector and expertise in strategic planning and operational excellence to help lead Pilot into the future.

When Wright was first approached with the opportunity to lead Pilot, he was impressed by the huge impact a travel center chain like Pilot has on America’s economy.

“When I thought about the chance to influence and impact millions of people every single day across 44 states and two countries, I thought, ‘What a great opportunity to have impact and influence more people, more places,’ … and I was very attracted to the position for those reasons,” Wright said.

NEW HORIZONS

In March of 2022, Pilot announced its $1 billion-plus New Horizons initiative to remodel and modernize up to 400 stores across its more than 680 company-owned and -operated locations. At press time, Pilot was on track to have more than 200 sites remodeled by the end of 2024.

With a fleet of great locations across the U.S., Pilot’s focus through New Horizons is ensuring its facilities match

customers’ evolving expectations when it comes to their look, feel and the overall experience they provide, noted Wright. “Are they having memorable experiences when they walk in? Are the main things that they come to the travel center for front and center?”

Each site is being upgraded according to its needs.

“We gather individual feedback from team members and guests for each specific location, and we make the updates based on the feedback,” said Brad Anderson, chief operating officer for Pilot.

Updates can involve interior and/or exterior makeovers. Exterior refreshes include LED lighting, updated branding, refaced walls and various touches to modernize the look of the store. Inside, stores are being redesigned to appear lighter, brighter and feature industrialstyle accents. Restrooms, showers and laundry facilities are being upgraded, and in some cases, expanded or added to a site.

As Pilot remodels locations, it’s bringing foodservice front and center in the stores, adding kitchens and expanding lounges, dining areas and its signature fresh deli menu. It’s also adding more cooler doors and, in some cases, expanding the retail footprint to offer more retail products, Anderson explained. The chain is also upgrading equipment throughout the store.

Pilot is focused on foodservice evolution, which includes bringing food front and center in stores, adding space for kitchens and expanding its signature fresh deli menu.

Another key focus of New Horizons is to improve the team member experience, making it more welcoming for employees while ensuring the facilities are designed with them in mind.

“We’re constantly getting feedback from our team and looking for ways to make their jobs more efficient and better. We’re redesigning our buildings to make the activities that they need to do easier and more efficient,” Anderson noted.

That can include small shifts like moving the location of trash bins and storage for equipment to bigger changes like upgrading breakrooms.

Pilot’s average travel center spans 11,000 square feet but, having grown through both new-to-industry (NTI) sites and acquisitions, its store sizes vary. As it remodels, Pilot aims to keep stores as consistent as possible, especially when it comes to the design elements, while honoring the needs of each individual location. That might mean expanding storage in one store, while adding space for food in another.

“We want each store to feel familiar when you walk in, regardless of shape and size, with the same memorable touch points throughout the location,” Anderson said.

After the New Horizons initiative concludes, Pilot plans to continue to prioritize site upgrades to remain relevant and contemporary and ensure stores continue to align with guest and team member needs.

Pilot is also expanding its footprint through NTI builds. The chain introduced nine NTI sites in 2023 and will open eight more by the end of 2024.

“We want to always look for where our customers need us,” Wright noted. “If they need us in a certain location, we’re going to evaluate that and look to build a new store or expand one as appropriate for that.”

In October, Pilot debuted its most recent NTI store. Located in Laredo, Texas, the new site spans more than 12,000 square feet and features a modern look and feel, the chain’s full deli offering, and 53 additional parking spaces, among other amenities.

FOODSERVICE EVOLUTION

As part of New Horizons, Pilot is expanding its signature fresh deli menu with feature programs such as pizza, wings, homestyle meals and grab-and-go food. Guests can also order an array of sandwiches, wraps and salads.

“We’re well known for our fresh pizzeria-style pizza with our signature handmade roped crust,” Anderson said. “For those craving a homestyle meal, we offer fresh-cooked meals at many of our locations, and our wings, tenders and breakfast sandwiches are some of our most popular items.”

Customers can find a variety of quick and tasty meal options, including heat-and-serve dishes like carne asada with rice, chicken alfredo and butter chicken with rice, he pointed out.

Grab-and-go items include seasonal fruit cups, burgers, chicken sandwiches, burritos, egg rolls and corndogs.

In addition to its proprietary offerings Pilot also operates more than 600 quick-service restaurants (QSRs) across eight different brands, including Dunkin’, Cinnabon, Wendy’s and Subway.

Wright noted that by offering a food-forward presence, Pilot is satisfying a growing customer need for convenient food options. Pilot is also working to create menu consistency between locations so guests can count on certain offerings no matter which Pilot they visit.

Pilot is known for its fresh pizzeria-style pizza with its signature handmade roped crust.

INNOVATIVE MINDSET

Tech innovation has been another cornerstone of Pilot’s expansion.

“It’s about people, pace and performance. If (an innovation) meets the needs of people and we can implement at a pace that doesn’t outstrip the value of it, and it improves the performance of our business and service to our guests, we’re going to pursue it,” Wright said.

In 2023, Pilot partnered with NCR to add three to four self-checkout kiosks to each remodeled and NTI location, depending on store size and layout. To date, Pilot has completed the installation of more than 200 selfcheckout kiosks. A dedicated team member is available to assist self-checkout customers.

“Self-checkout is an important part of providing an expedited and more convenient, streamlined experience for our guests,” Anderson said.

“E-commerce will be a big part of our business,” Anderson added. “We really want to meet guests where they are. That could be, obviously in our stores or on our property, but also digitally.”

Pilot is working with its QSR partners, including Wendy’s and Taco Bell, to use their operating system to unlock mobile ordering.

“If you go to our Wendy’s locations, you could use the Wendy’s app to (place a) digital order and get DoorDash delivery. In addition, we’ve now used DoorDash to deliver our Pilot signature deli products” starting with pizza and chicken, Anderson noted.

By the end of 2024, Pilot plans to have expanded its third-party delivery partners to include Grubhub and Uber Eats, and by early 2025 it plans to make select retail products — such as major brands of soda and chips, as well as other items that will complement its foodservice offerings — available for delivery.

The company is exploring more options for mobile ordering to enhance its digital ordering capabilities.

The chain is also implementing new systems, including new tablets and handhelds, to assist with inventory counts and guest questions.

It also launched PilotCo, a centralized ecosystem designed to streamline internal communication, foster collaboration and provide employees with access to important resources from training to the ability to clock in on their phone.

Customers can use the MyRewards app to reserve showers and parking spaces in addition to accessing rewards. Through the app, professional drivers can earn points per gallon when they purchase diesel fuel, which can be redeemed for purchases in-store, including foodservice items. Everyday customers can also take advantage of promotions and deals within the app, which are personalized for each guest.

And those are just a few of the ways that Pilot is innovating today.

PEOPLE-FIRST CULTURE

One thing that sets Pilot apart is its people-first culture, which extends from its customers to its employees.

“People are at the heart of everything we do. Our purpose is showing people they matter at every turn, and that really starts with our team members,” acknowledged Anderson.

“Our role is to help our team be at their best, which starts with intentionally shaping the experience our team members have daily,” said Julius Cox, chief people officer of Pilot.

Pilot works to create an environment where its team members feel listened to and have a sense of belonging.

“We know that if our people feel as if they matter, that’s how they will make our guests and customers feel as well,” Cox said.

The company has launched several team-focused initiatives internally.

In 2023, the chain launched the Fueling Recognition

Pilot has installed more than 200 self-checkout kiosks. A dedicated team member is available to assist self-checkout customers.

Keep on trucking!

Congratulations to Pilot Company for being named CStore Decision’s Chain of the Year.

program, an employee engagement, rewards and recognition program that includes in-app points awarded for great work and milestones and that promotes peer-topeer recognition.

“This platform is available to all team members as a way to express appreciation for each other and the hard work we do every day,” Cox said. “Team members are awarded points for actions and behaviors and special moments such as career milestones, service anniversaries and even birthdays. Sometimes, it is just a simple message of appreciation, or the recognition can be via Fueling Recognition Points.”

These points can then in turn be redeemed for items like gift cards, company swag, concert tickets and charitable donations.

“Since launching the program, we’ve consistently received positive feedback from team members, with many sharing that it has fostered a culture of gratitude and appreciation,” Cox said.

Pilot also launched a new onboarding program last year called the First Five program, which focuses on creating strong connections and training experiences for new hires during the first moments of employment.

The program includes elements like having lunch or a snack with a company leader to help make connections, ease anxiety and answer questions. It also involves working through a set of tasks shoulder to shoulder with a trainer and then building on that training over time.

“It has really helped improve our retention and reduce our turnover numbers,” Anderson said.

Pilot is also driving widespread team member-focused

changes across its sites as it looks to continuously improve guest and team member experiences, Cox noted.

The chain continues to expand team member benefits with options such as tuition reimbursement, parental leave, low-cost affordable healthcare plans, fuel discounts, and free meals and drinks for team members in-store during their shifts, among others.

“Many of those changes have come through listening as we create ways to ensure that our team members know that they matter,” Cox said.

For the fifth year in a row, Pilot was honored as part of Training magazine’s APEX Awards, which ranks companies’ excellence in employer-sponsored training and development programs.

“Companies are nothing but a compilation of people,” Wright said. “Everything starts and stops with people at Pilot. We say here that the P in Pilot stands for people. Our 30,000 team members make this place what it is. They create all the experiences. They serve the guests. They have all the best ideas. We just want to continue to honor and serve them, but harness their good ideas.”

Wright noted he wants employees to know that they work for a great company, that what they do matters, and that it makes a difference in North America’s economy and people’s lives.

“I tell our team every time I talk that they matter, that we don’t want people checking themselves at the door or at the parking lot,” he said. “Bring your full self to work, all your ideas, all your perspective, all your energy, all your thought. We need you to show up … because we’re counting on you.”

Pilot’s average travel center spans 11,000 square feet. The image above shows the dining area at a Pilot travel center. As it remodels, Pilot aims to keep stores as consistent as possible, especially when it comes to the design elements, while honoring the needs of each individual location.

LEADER IN EV

Pilot is committed to building an EV charging network across the country, leveraging its nationwide footprint. It’s in the process of installing 350-kilowatt EV fast chargers at up to 500 locations — 2,000 total chargers — in partnership with General Motors and EVgo.

“The purpose behind (this initiative) was to try to create the first coast-to-coast charging network, and we felt we were best positioned to partner with General Motors and EVgo because of our strategic locations along the interstate,” Wright said.

“When we look at when charging occurs, we see a significant increase in the number of charging sessions and energy dispensed on the weekends and holidays, which tells us that people do want to take their EVs outside the urban setting on longer trips,” Wright said. “We’re seeing early results that are positive.”

Wright noted that by the end of the decade he expects Pilot will have completed the work necessary to put a coast-to-coast charging network in place, potentially exceeding the 500 locations to get there.

“We’re committed to developing a network that accomplishes the coast-to-coast idea,” Wright said.

Pilot aims to meet customers where they are through gasoline, diesel and EV charging while remaining “fuel agnostic and customer focused,” Wright explained.

“There’s medium- to heavy-duty truck opportunities where we’re starting to think about hydrogen, so we’re really just focused on meeting the customer’s needs,” he said.

Pilot operates Pilot Energy, which handles supply, distribution and trucking. It has the third-largest tanker fleet in the country.

“We drop a load of fuel — anywhere from 7,000 to 9,000 gallons of diesel or gasoline — every 25 seconds,” Wright said.

LOOKING AHEAD

As Wright looks ahead to the next 100 years, his main goal is to ensure Pilot remains relevant by staying in tune with changing customer demands while strengthening Pilot’s business-to-business relationships.

Wright is also optimizing Pilot’s core travel center business so it can continue to reinvest and provide the best customer experience going forward.

“We’ll be focusing on that over the next several years,” Wright said. “Then, making sure we’re listening to our customers and business-to-business partners and innovating for the future.”

“We’re excited for the future,” Wright added. “The opportunity we have to impact communities and people’s lives is the reason we show up. Our purpose statement is ‘Showing people they matter at every turn,’ and it’s something that we’re operationalizing.”

The concept, he noted is not just a saying or a bumper sticker slogan, but something that drives Pilot’s decisions.

“Everything we do involves thinking about how the decisions we make and the investments we put forward impact people’s lives, and that’s our team members, that’s our customers, and that’s our communities,” Wright said. “Everything is being structured around that. All of our initiatives, all our objectives, all of our key performance indicators, our compensation structures — everything is being structured by how we impact people.” CSD

Pilot has partnered with General Motors and EVgo to build an EV charging network from coast to coast, with plans to add EV fast chargers to 500 locations.

Hyping Hydration

Hyping Hydration

Competition remains hot for packaged beverages in c-store cold vaults as better-for-you beverages heat up.

Anne Baye Ericksen • Contributing Editor

What do customers expect to see behind cold-vault doors? Soda, juice and water? Yes, of course, those products still command prime real estate in convenience stores. But over the years, ready-to-drink (RTD) coffees or teas and energy drinks squeezed their way onto shelves. Now, customers also seek out innovative concoctions such as rapid hydration drinks.

Finding the right inventory harmony between old favorites and new products within the packaged beverage category can be challenging as trends continue to evolve. So what’s the hottest craze right now for c-stores? Market research and store-level insights point to “better-foryou” quenchers.

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Rutter’s packaged beverages outperformed last year’s numbers, especially the “rapid hydration” space.

At Rutter’s, virtually all packagedbeverage subcategories have outperformed last year’s numbers throughout the first three quarters of this year, noted Joe Bortner, senior category manager for the York, Pa.based chain, which owns and operates more than 80 stores in Pennsylvania, Maryland and West Virginia.

“None more than the ‘rapid hydration’ space,” he said. “Consumers are becoming more educated and aware of what they’re putting in their

bodies, which is leading into this functional beverage growth trend.”

Hydration beverages earned over $35 billion last year, and the subcategory could grow to nearly $59 billion by 2032, according to Precedence Research, a market research and consulting organization. These drinks are distinguished by ingredients to promote hydration benefits such as electrolytes — i.e., sodium, potassium and magnesium — and coconut water or fruit flavorings.

NielsenIQ data also showed a substantial uptick in two carbonated beverages that boast a wide range of natural components. Sales of Poppi by VNGR Beverages, which contains agave inulin, apple cider vinegar and fruit juice, posted year-over-year dollar sales gains of 167% for the 52 weeks ending Sept. 21 and a nearly 179% increase in volume, noted a Goldman Sachs Oct. 1 report.

It also registered triple-digit growth in the low-calorie carbonated beverage segment.

Low-calorie Olipop, featuring cassava root fiber and kudzu root extract among other ingredients, logged gains of 129% in dollar sales and 133% in volume for the same 52-week period.

Many other product groupings, including big-brand carbonated beverages and bottled water, showed nominal growth or posted losses.

Overall, the energy drink category grew 5% in dollar sales for the 52 weeks ending Sept. 21, 2024. Of note, Alani Nutrition finished with a 53% gain in dollar sales and 62% jump in volume.

RTD COFFEE TRENDS

Sales of RTD coffees have dipped. Circana research revealed that RTD cappuccino/iced coffee, cold brew and refrigerated RTD coffee fell in both dollar and unit sales for the 52 weeks ending Sept. 8.

“Brands within RTD coffee are all trying to figure out what resonates the most with consumers. The coffee subcategory is a relatively indulgent one, which combats where we’re seeing growth in the rest of the cold-vault category,” noted Bortner.

That said, he’s observed younger shoppers continue to show strong interest in the caffeinated drinks along with energy options.

“Gen Z will likely be the group that grows this category the most. Millennials and Gen Z are more af-

fluent with tech, and so we leverage targeted offers through our app and loyalty platform to create value and build the overall basket of the RTD coffee consumer,” said Bortner. “I think there’s something to be said that the consumer that was once seeking an RTD coffee beverage in the morning has shifted to drinking energy drinks. They’re able to source the caffeinated boost in morning without all the calories and sugar that are present in RTD coffees.”

Don’t count out the impact of seasonal promotions brewing business for coffees, however.

“Seasonal trends offer opportunities for packaged beverages and RTD coffee in the U.S. to engage consumers with unique and timely offerings,” said Kelsey Olsen,

Cashing in on the Cold Vault

Overall, the cold vault continues to pour on the profits for c-stores. Energy drinks saw the largest year-over-year growth with a 5% uptick in dollar sales.

FAST FACTS:

• Hydration beverages earned more than $35 billion last year, per Precedence Research.

• Younger shoppers continue to show strong interest in caffeinated drinks and energy options.

• Packaging innovations outpace product or flavor launches.

food and drink analyst for Mintel. “Within coffee and RTD coffee innovation, consumers are most aligned on interest in new seasonal coffee flavors and seasonal coffee creamers, showcasing the appeal of seasonal innovation.”

Research also indicates packaging influences purchases, whether it’s varying sizes priced right or the use of sustainable materials. Actually, the packaging innovation trend is a carryover from last year.

“In 2023, new packaging led beverage launch types, surpassing new product varieties and range extensions,” said Olsen. “This shift indicates a strategic focus on packaging innovation as a means to capture consumer attention amid rising ingredient costs and inflation.” CSD

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5 TRENDS IMPACTING DISPENSED BEVERAGES IN C-STORES

C-stores that focus on key trends from visual appeal to competitive pricing stand to gain as dispensed beverages continue to evolve.

The dispensed beverage category in convenience stores is an evolving space, and the consumer preferences driving changes in the category offer insights into future opportunities for c-store operators.

Here are five major trends impacting dispensed beverages in convenience stores today, with statistics from Foodservice IP’s recent research.

1. Shifting Consumer Preferences Toward Healthier

Options. Consumer preferences for healthier drink alternatives are reshaping the cold dispensed beverage market. While carbonated soft drinks (CSDs) continue to dominate with a 65% market share, an increasing number of c-store patrons are opting for healthier choices. According to recent data from Foodservice IP, 33% of cold dispensed beverage buyers chose something other than a soft drink, such as iced tea or water. Packaged beverage sales are also seeing a similar trend, with 44%

of consumers opting for non-soda drinks, such as energy drinks, water and iced coffee.

Operators are taking note of this trend and expanding their offerings to include, not only healthier options, but also beverages that cater to specific dietary preferences. For example, Texas Born (TXB) has introduced rehydration beverages in various flavors like strawberry and mango, along with proprietary “Made in Texas” sodas made from pure sugar cane. This movement toward healthier beverages aligns with broader foodservice trends where consumers are seeking out natural ingredients, organic products and non-GMO options.

2. The Importance of Visual Appeal and Cleanliness.

Although price and convenience are critical factors for c-store patrons, the visual appeal of dispensed beverage areas can’t be overlooked. A significant 15% of consumers reported they didn’t purchase a drink because the beverage center did not look appealing. Operators are now recognizing that cleanliness and a well-organized beverage station are essential to driving sales. Beverage merchandising must be visually inviting, clean and neatly arranged, from the beverage fountains to the surrounding areas where patrons prepare their drinks.

C-store operators are investing in redesigns and better maintenance of

Tim Powell • Foodservice IP

Q. If you did not purchase a DISPENSED HOT OR COLD BEVERAGE the most recent times you visited a convenience store, what were the main reasons? (Select up to three)

beverage stations. Brands like ExtraMile have launched extensive store image refresh programs, which include clear signage and dedicated zones for various beverage categories, such as the “Recharge Zone” for cold drinks and the “Fizz” area for cold and frozen dispensed beverages. This increased focus on the aesthetic and functional aspects of beverage merchandising helps elevate the overall shopping experience, attracting customers and encouraging impulse purchases.

3. Price Sensitivity and Promotional Offers Drive Sales. Price continues to be a primary driver for dispensed beverage sales in c-stores. More than half (56%) of consumers indicated that a price discount would motivate them to try a new item, while 49% noted that free samples would have the same effect. Given the thin profit margins in foodservice, c-store operators need to balance offering value to customers with managing food costs effectively.

Promotions, such as discounted beverage bundles or “buy one, get one” offers, remain effective tools for driving sales and encouraging trial of new beverage options. C-store operators are also leveraging loyalty programs, fostering repeat business and building long-term customer loyalty. These efforts are especially important as the cold dispensed beverage market is projected to grow by 3.7% to $3.6 billion by 2025, with price-sensitive promotions playing a key role in that growth.

4. Growth of Frozen and Specialty Beverages. Frozen dispensed beverages are a small yet significant segment in the c-store beverage landscape, representing about 8% of total dispensed beverage purchases.

Although niche, frozen drinks like slushies and milkshakes have strong appeal, particularly with younger consumers. Innovative c-store operators are expanding their frozen beverage offerings to include more specialized options, such as energy-infused slushies and bold, new flavors.

TXB, for instance, has introduced a range of new frozen drinks, including sour apple and strawberry lemonade flavors, and has added an energy-infused slushy called “Frazzle Energy” to its lineup. Meanwhile, QuickChek rolled out a zero-sugar frozen energy drink made with Prime Energy as part of its summer menu, highlighting the trend toward functional and specialty frozen drinks. Frozen dispensed beverages are expected to grow at a rate of 4.4%, reaching $638 million by 2025, driven by these innovative offerings.

5. Customization and Flavor Innovation. Customization and flavor innovation are becoming key differentiators in the dispensed beverage category. Consumers are seeking unique flavor combinations and the ability to personalize their drinks. C-store operators are capitalizing on this by offering diverse flavor options and integrating advanced beverage dispensers that allow customers to mix and match drinks.

Brands like TXB have expanded their soda fountain assortments with exclusive flavors like horchata, melon and hibiscus. Meanwhile, the introduction of new technologies enable c-stores to provide more exotic flavors in their dispensed beverages, offering a level of customization that rivals traditional restaurants and cafés. There is also a growing interest in beverages that combine both hydration and functionality, such as mocktails and beverages infused with vitamins, fruits and energy supplements. These functional drinks are resonating with health-conscious consumers looking for refreshing, yet beneficial, beverage options.

Dispensed beverages are a cornerstone of c-store foodservice, offering high margins and driving customer loyalty. The trends shaping the future of this category reflect broader shifts in consumer preferences, including a growing interest in healthier, customizable and visually appealing drinks. Operators who focus on cleanliness, visual appeal, competitive pricing and innovative offerings will be best positioned to capitalize on the ongoing evolution of this category. With the cold and frozen dispensed beverage markets expected to see steady growth through 2025, c-store operators have significant opportunities to capture a larger share of the foodservice market by responding to these emerging consumer trends.

Tim Powell is a principal with Foodservice IP, a research-based consulting firm based in Chicago. For more information contact Tim Powell (tpowell@foodserviceip.com) or learn more at Foodserviceip.com.

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Deep-Discount Gains as Prices Climb

C-stores are grappling with declining cigarette and cigar sales, rising tobacco prices and ongoing regulatory pressures as cost-conscious smokers look to deep-discount tobacco products.

Erin Del Conte • Editor-in-Chief

C-stores today are contending with declining cigarette volumes, price hikes on cigarettes and cigars, and a customer base that is becoming more health conscious and cost conscious. This shift in consumer behavior is driving a growing trend toward trading down to deep-discount products.

“Along with most of our market we

are seeing declining consumption in cigarettes due to increased health awareness and stricter regulations,” confirmed Hussein Yatim, VP of Yatco Energy, which operates 13 company-owned and -operated c-stores and six company-owned, dealer-operated sites in Massachusetts, Connecticut and Rhode Island. “Massachusetts, a few years

back, banned menthol and flavored tobacco, which shrunk the category from an assortment perspective and moved consumer dollars across state lines to purchase those products. Also, the steady price increases on cigarettes have lessened the purchasing power of consumers, which in turn leads to less packs being sold.”

TRADING DOWN

Over the past two years, customers have been increasingly gravitating to the deep-discount tier, Don Burke, senior vice president of Management Science Associates (MSA), noted.

“What we’re seeing with cigarettes is that consumers are still continuing to buy down because of the current inflation level, which is mitigating somewhat, but given that credit is at an all-time high, consumers are feeling as if they have … less money in their pocket,” said Burke.

As a result, the deep-discount tier is performing better than other cigarette tiers, a trend he expects will continue in the near and mediumlength future.

While all cigarette price tiers saw declines in Q2 of 2024, the deepdiscount tier held relatively steady (down 0.3%), followed by super premium (down 5.9%), discount (down 13.5%) and premium (down 13.6%) compared to the year prior, per distributor shipment data managed by MSA.

Super premium is declining at a lower level than premium and discount because most consumers who are smoking super premium have decided that if they’re going to pay so much for cigarettes, they’re going to buy the best regardless of cost, Burke pointed out.

“There are a lot more loyal consumers in the super-premium category than in any of the other price tiers,” Burke noted.

Yatim is seeing these trends play out at Yatco convenience stores. He agreed that more shoppers appear to be trading down due to economic pressures and rising prices on premium brands.

“This trend is particularly pronounced among price-sensitive smokers looking for more affordable options,” Yatim said. “Some customers in this segment still seek

Source: Distributor shipment data managed by Management Science Associates

a balance between quality and price, gravitating toward brands that offer perceived value without sacrificing too much on quality.”

Additionally, Yatim is seeing newer niche brands gaining traction by appealing to those consumers who are seeking unique flavors or experiences, even within the premium category.

“While some consumers may trade down, brand loyalty remains strong among certain demographics, particularly older smokers who prefer established brands,” he said.

TRACKING CIGARETTE VOLUME

Cigarette volume fell 9% across all trade channels and dropped 8.8% in the c-store channel for the 52 weeks ending June 29, compared to the year prior, according to MSA data. But Burke pointed out that while data sources across the board show cigarette declines in the high single digits, he believes that level is overstated because a significant part of the market is moving to the black or gray market due to local and state level bans and thus not being

tracked by data sources. Therefore, he estimated cigarette declines were actually between 4-7% through Q2. Burke pointed to the 2023 study commissioned by Altria Group Inc. that found evidence of a large illicit market for flavored e-vapor and menthol cigarette products in California following the 2022 ban on flavors in the state. The study was conducted by independent research firm WPSM Group, which collected 15,000 empty discarded cigarette packs and 4,529 e-vapor product packages between May 1 and June 28 across 10 California cities. The study concluded that the flavor ban had not dampened access or demand for menthol cigarettes. Only 45% of discarded cigarette packages had a California tax stamp, meaning the packs were stamped outside the state or not at all.

CIGAR WATCH

Cigar sales are struggling as well. For the first half of 2024, large cigars

(cigarillos) declined 10.5% across all trade channels and 12.4% in the c-store channel, while little filtered cigars were down 9.9% across all trade channels and down 16.1% in convenience stores, per MSA.

While little filtered cigars have been on the decline for a while, just a few years ago large-cigar sales were experiencing an upswing. Price increases across the cigar category could be behind the decline, Burke noted.

“Cigarette pricing has increased as well, and in many cases, the large manufacturers, when they increase cigarette (prices), they also do something on cigars. I do think that cigars have become a little more expensive,” he said.

Little filtered cigars tend to be packed in sticks of 20 and are smoked just like a cigarette, Burke noted. “What we’re seeing right now in little filtered cigars is that in most cases, the fourth-tier ciga-

rettes are very close in price to little filtered cigars, and therefore a lot of consumers have left little cigars and gone to just a regular cigarette,” he said, although he added in some municipalities there is still a price advantage to little cigars.

When it comes to large cigars, consumers today are seeking a natural leaf product, Burke noted, but he added most manufacturers making large cigars are experiencing some issues around production capabilities on natural leaf.

The popularity of natural leaf for large cigars, also known as cigarillos, is creating difficulties for many manufacturers in keeping up with the demand, he elaborated. “That could be impacting (sales) as well.”

While MSA doesn’t track price tiers in cigars, data is showing that across all tobacco segments customers are moving toward the deep-discount tier. Burke noted it is reasonable to assume that might be

Source: Distributor shipment data managed by Management Science Associates

happening in cigars as well where the lower-priced cigars are likely growing or not declining as much as other price tiers.

LEGISLATIVE LANDSCAPE

Retailers continue to await final rules on characterizing flavors in cigars and a menthol ban in cigarettes on the federal level. The Biden administration delayed finalization of the rules until after the election. David Spross, executive director of the National Association of Tobacco Outlets, recently pointed out three likely scenarios for what might happen around finalization. If VP Kamala Harris wins the election, it’s possible the rules could be finalized following the election. If VP Harris loses the election, the rules could be finalized before the new administration takes office. If Former President Donald Trump wins the election, his administration could hold the rules and prevent finalization.

“Regardless of when the rule is finalized, there will be an effective date of at least one year from pub-

lication, and this timing is likely to be extended due to expected Court challenges,” Spross explained.

Meanwhile, many retailers are contending with bans on the state and local levels.

“Many regions, if not already, are considering or implementing bans on flavored tobacco products, including cigars. This is aimed at reducing youth consumption and is a significant concern for brands offering flavored options,” Yatim noted.

C-stores are also grappling with rising taxes on tobacco products in various states and municipalities, which in turn impacts customer purchasing behavior, he added.

“Monitoring these changes is crucial for strategic pricing decisions,” Yatim said.

And that’s not all.

“Local jurisdictions are implementing stricter regulations on e-cigarettes and vaping products, including sales restrictions and advertising limits, which can have ripple effects on the broader tobacco market,” he said. “We are dealing with this in a

few of our stores. Some cities are enacting specific ordinances that affect where tobacco products can be sold and limiting the number of licenses granted for tobacco retailers.”

NICOTINE-FREE AND TOBACCO-FREE

With a potential federal menthol ban on the horizon, attempts at state and local bans increasing, and a growing base of health-conscious shoppers, many retailers are watching tobacco-free and nicotine-free product developments that might appeal to former menthol cigarette smokers or smokers looking for a healthier option.

“Overall, smokers expect highquality products that deliver a consistent experience in terms of taste and performance,” Yatim said. “There is a growing demand for alternatives perceived as less harmful, such as e-cigarettes and heated tobacco products, as consumers seek safer choices.”

Yatco is among the convenience store chains adding tobacco-free products to its backbar.

“Many consumers are becoming more health conscious and are seeking alternatives that do not contain tobacco or nicotine, aiming to reduce their exposure to harmful substances,” Yatim said. “Many brands are increasingly developing a range of tobacco-free products, including herbal cigarettes and nicotine-free options that still provide a similar sensory experience.”

He also found that as regulations around tobacco products increase, offering nicotine-free options can help to navigate regulatory challenges while continuing to meet customer demand. “Also, in Massachusetts where flavored tobacco is banned, we are able to offer flavored tobacco-free products to diversify.” CSD

Announcing the Winners of CStore Decisions’

2024 HOT NEW PRODUCTS CONTEST

Winners were determined based on key factors for success at c-stores, including innovation, packaging and more.

A CStore Decisions Staff Report

Each year, thousands of new products and services enter the convenience store industry. But which ones will thrive in today’s competitive marketplace?

CStore Decisions’ 2024 Hot New Products Contest evaluated a number of new product launches and is awarding the products set for success at c-stores this year.

CStore Decisions received numerous entries across categories. A panel of retailer experts judged this year’s entries. Winners were determined using a point system that examined key factors for success, including innovation, packaging/ appearance and more. New products and services are defined as having launched in the past year.

Introducing the 2024 CStore Decisions Hot New Products contest winners...

FOODSERVICE DESSERT

Curveballs Dulce de Leche Churro Snack Bites

by Sigma

Sigma’s sweet, crispy and creamy Dulce de Leche Churro Snack Bites are stuffed with dulce de leche filling then dusted with a flavorful, exterior churro-style coating, sprinkled with a hint of cinnamon and sugar. This unique, indulgent, bite-sized snack performs great under multiple heating applications and is perfect for consumers looking to savor a classic Mexican favorite, now in a convenient on-thego, portable format. Each package contains three 15-count one-ounce bites with 90 individual bites per case.

Curveballs Chocolate Brownie Snack Bites

by Sigma

Sigma’s rich, sweet and creamy Chocolate Brownie Snack Bites are surrounded by a soft-baked brownie shell loaded with a thick,

ing. This unique, indulgent, craveable snack performs great under multiple heating applications and is ideal for consumers looking to savor a classic hot dessert, now in a convenient on-the-go, bite-sized, portable format. Each individually sealed package contains three 15-count one-ounce bites with 90 bites total per case.

Funfetti Cake Parfait

by Rich Products

Funfetti Cake Parfait is a decadent solution to meet the increasing demand for grab-and-go dessert options in cstores. The indulgent treat features layers of white cake loaded with colorful candy bits, icing and sprinkles, all packaged in a convenient 3.7-ounce cup. It’s an incredible option for laborchallenged c-stores looking to offer portable sweets. This snacking solution arrives frozen, fully finished and retail ready. The frozen shelf life is 365 days, 10 days refrigerated, and the parfaits come eight per case.

Craveable treats

FOODSERVICE ROLLER GRILL

Chicken & Waffle RollerBites

by Home Market Foods

Enjoy the iconic sweet and savory flavor combination of chicken and waffles any time, any place, with quality all-whitemeat chicken and pockets of real cheese coated in an irresistible golden waffle batter breading with real maple sugar glaze.

Eisenberg Chili Cheese Hot Dog by Home Market Foods

This hot dog has more flavor than consumers thought possible, made with cumin, chili pepper, taco spices and whole chunks of real cheddar cheese. All of that is stuffed inside a beef and pork frank to deliver all the flavor with none of the mess.

Ultimate Beef Nachos Tornados by Ruiz Foods Inc.

These delectable Tornados are packed with the guilty-pleasure flavors of stadium nachos: seasoned ground beef; slightly spicy jalapeños; and, of course, that gooey, melty nacho cheese consumers crave. Operators can now easily bring on one of the most ubiquitous trending Mexican food forms in the U.S.

Flavor Makers

At Home Market Foods, we offer a huge selection of bold, blow-away flavors for every time of day, including award-winning products like these. Quality white meat chicken, pockets of real cheese, coated in waffle batter and real maple sugar glaze.

Cumin, chili pepper, taco spices and whole chunks of

cheddar cheese, all stuffed inside!

FOODSERVICE ROLLER GRILL

Chicken Club RollerBites

by Home Market Foods

Home Market Foods Chicken Club RollerBites are stacked with classic club flavors uniting tender all-whitemeat chicken, crispy turkey bacon, pockets of real cheese and custom seasonings coated in a golden breaded exterior to satisfy consumers’ hunger mess free any time, any place.

Sigma Foodservice Buttermilk Pancake & Sausage Breakfast Style Corn Dogs by Sigma

Developed for the c-store, restaurant, college/university and foodservice distributor segments, Sigma’s four-ounce breakfast-style corn dogs are made with a fluffy, soft buttermilk pancake-flavored batter, wrapped around a hearty, savory all-pork sausage link, seasoned with black pepper and spices. This product provides operators with a protein-rich offering to be used on a variety of menus. Each fully cooked corn dog is ready to heat and serve, packed with eight corn dogs per inner package and 48 units per case.

FOODSERVICE SANDWICHES

Hillshire Farm Stuffed Croissants by

Tyson Foods

Tyson Foods’ Hillshire Farm Stuffed Croissants are not the ordinary prebaked sandwiches. These stuffed croissants are premium quality and the ultimate high-protein comfort food from start to finish. While croissant sandwiches typically lean toward breakfast, the meat and cheese in the Hillshire Farm Stuffed Croissants stretch its craveability from brunch to lunch to dinner, too. Tyson Foods’ gourmet croissants require minimal prep, so no high labor cost for operators, just a highly portable, quality handheld protein grab-and-go snack for customers.

Market Sandwich Subs by E.A. Sween Co.

Introducing Market Sandwich’s new saucy sub flavors, including Smoked Turkey and Provolone with Dijon mustard sub sauce, Smoked Ham and Swiss with honey mustard sub sauce, and an Italian-Style Sub with Italian sub sauce. All three subs feature a 30-day shelf life helping to reduce waste and save on labor. This extended shelf life is achieved using modified atmosphere packaging. This innovative packaging solution slows spoilage, preserves product quality, and ensures that food remains appealing and edible for an extended period. The exceptional taste and convenience of these new subs enhance retailers’ on-the-go offerings, catering to busy consumers seeking quality and flavor in their meals.

Pierre Toasted Melts by

Tyson Foods

Pierre Toasted Melts are grab-and-go sandwiches that come in specially designed paper wrappers that actually toast them to crispy perfection outside and cheesy, melty goodness inside — in the microwave. Customers will come back for their homemade flavor and their convenience. Pierre Toasted Melts are available in four flavors, all packed with protein and served between two buttered, grilled Texas Toast slices to deliver all-day sales. Pierre Toasted Melt flavors are: Classic Grilled Cheese, Cheesy Bacon, Philly Cheesesteak and BBQ Pulled Pork Melts.

FOODSERVICE

El Monterey Stuff’d Nachos

by Ruiz Foods Inc.

On-the-go consumers will love snacking on these crispy, mess-free stuffed nachos from America’s No. 1 brand of frozen Mexican foods. Each bite is loaded with a threecheese blend, seasoned ground beef, mild jalapeños, tomatoes and Mexican spices. These are definitely “notcho” regular, messy nachos.

Meat Trio Fully Topped Flatbread

Rich’s Meat Trio Fully Topped Flatbread is the ideal pizza solution for c-stores looking to attract customers seeking a quick and easy lunch, dinner or snack. Made from quality ingredients, the 12-inch-by-five-inch rustic oval flatbread crust is topped with mozzarella and provolone cheese, pepperoni, Italian sausage, beef crumbles and a savory pizza sauce. Grill marks on the bottom add to the premium appearance. Perfect for a hot slice program or as a take-and-bake option, it goes from freezer to oven for an easy meal solution. Each retailready flatbread is individually wrapped with a label on the bottom. The Meat Trio Fully Topped Flatbread is 10.45 ounces, 10 per case, with a suggested retail price of $5.49.

Breakfast Taco by Cheesewich Factory

Cheesewich Factory’s Breakfast Taco provides the highest-quality grab-and-go snacks for the health-conscious fast-paced consumer — a taste that adults and children both love. Cheesewich Factory’s Breakfast Taco consists of three slices, which includes uncured turkey bacon, a scrambled egg and Colby Jack cheese on a flour tortilla.

Chester’s Frozen Marinated Breast

Chunks

by Chester’s Chicken

In September of 2023, Chester’s introduced a labor-saving frozen poultry solution for its operators. Chester’s frozen marinated chicken breast chunks provide a high-quality solution for serving boneless chicken bites. The Chester’s frozen breast chunks have a oneyear shelf life, reducing the complexity of managing fresh poultry. This product also offers stabilized pricing, allowing operators to manage food costs, and it is flatpack frozen in individually sealed five-pound bags for quick, easy thawing.

WonderBar ® Merchandiser

For coolers, freezers and center store

WonderBar ® Trays

More ways to boost productivity

Standard Tray with Finger Product Stop Mini Tray

Dual Lane Tray

n Made from U.S. steel and heavy-duty wire frames.

n Multiple-depths range from 13" to 24".

n Adjustable-widths adapt from 1 3/4" to 17 1/2".

n Tool-free installation.

n Bar and shelf capable.

n Auto feed any product.

Radius or Square Tray Sidewalls

Oversize

Double-Wide Tray

Standard Tray with Locking, Molded Pusher

Create Exciting Cross-Sells

with Dual Lane merchandising

n Fit many more items, sell families of products in different sizes and increase impulse buying with cross-sells and adjacencies.

n Asymmetrical lanes sell different-width products.

n Each lane adjusts to fit products as small as 13/4" wide.

n Unique design features a separate paddle to push each item forward individually in its own lane.

WonderBar® Dual Lane Trays

Display Cheese & Salad

Improve rotation and reduce shrinkage

WonderBar® Trays

n Face more packages, accommodate a wider range of shapes and sizes, restock easily, and manage dated produce better.

n Air baffles maintain product temperature and extend shelf life.

n Durable cooler-capable steel construction ensures long life.

n Trays lift out for rear restocking and proper rotation.

n Versatile spring tension is gentle on delicate produce.

Cooler-Capable EWT ™

Expandable Wire Tray for refrigerated retail

n Quick drop-on, one-piece installation.

n Accommodates any style or size package adjusting from 3 3/8" to 17 1/2" lane width.

n Various built-in mounting capabilities available based on shelf component.

n Molded pusher paddle available, both locking and non-locking styles with wire- or metal-sided trays.

n Auto feed any product.

n Clear or Imprinted Front Product Stops.

n Vends oversize items like pizza.

Display & Scan Hooks Hooks for every purpose

n A simple, inexpensive design.

n Use with Quick Back® to maximize product density, provide easy mounting and relocation of stocked hooks in tight places, under shelves or in fully loaded displays, and speed re-merchandising and display changeover.

Right Angle Label Holder Hook

Economical

All Wire Hook

Slatwall Hooks

n Safer, rounded Ball-End Tips are available on all hooks at no extra charge and no minimum order.

n Use the Peg Hook Overlay to quickly convert All Wire Hooks to Scan Hooks.

Pouch Hook™ Merchandising

A new venue of product promotion

Pouch Hook™ Merchandising

n Standard and Gravity-Feed options keep items forwarded and automatically faced.

n Tool-free installation on most common gondola and cooler uprights.

n Stocked in 4 lengths compatible with all standard shelf sizes allowing mixed use in display.

Flip-front Label Holder swings up for easy access and product removal.

Protect Your Merchandise

Anti-theft security hooks

Scan Lock® Hooks

n Easy-to-use, inexpensive key-lock system.

n Prevent the removal of any stock or display 1 or 2 items unlocked to prevent sweeping.

Anti-Sweep™ Hooks

n Camel-back profile prevents sweeping while providing direct access for customers.

n Flip Scan® Label Holder swings up and out of the way.

n Use of plain-paper labels can save up to 65% on labels and up to 75% on labor.

Adjustable Merchandising Tray®

AMT ® for dairy, freezer and center store

n Molded-in openings improve refrigeration air circulation.

n Top-tier sidewall available for support and containment of tall or multi-tier products.

n Adjustable width trays, designed for yogurts, ice cream, and other difficult to organize products.

n Trays lift out with easy-grip handles to allow quick restocking or cleaning.

Clear Scan® Label Holders

The complete shelf edge labeling system

n Easy-to-use design flexes open at a touch for fast, drop-in, plain-paper labeling, then automatically springs shut to secure the label in place.

n Unsurpassed range of sizes, styles & lengths.

n Labels shielded from dirt, spills, moisture & wear so they last longer, read easier & scan more accurately.

n Long lasting PVC construction retains “memory” and shape, resists yellowing, darkening & aging.

Choice of magnetic, adhesive or clip-on mounting systems.

FOODSERVICE PACKAGING AND MISCELLANEOUS

Culinary Tamper Safe by

Anchor Packaging

Culinary Tamper Safe anti-fog, vented polypropylene containers withstand temperatures to 230 degrees Fahrenheit, enabling tamper-evident security for hot or cold case display. They are perfect for hot and cold foods and microwave safe. Culinary Tamper Safe containers protect food quality and provide easy, convenient storage of leftovers. The clear nine-inch-by-nine-inch one-compartment and three-compartment options provide flexibility for single and multiple portions in an easy-to-eat on-the-go shape. The 100% homopolymer design meets recyclability design guidelines, and the intuitive “hold and lift,” no-tear-strip tamper-evident design means no loose tear-strip waste. Dishwasher safe for consumer reuse, Culinary Tamper Safe packages remain eligible for home curbside recycling after multiple uses.

PrimeWare Cellulosic Compostable Straw

by ACR

Introducing the new PrimeWare Cellulosic Compostable Straw from ACR. Crystal clear and crafted from cellulosic material, this groundbreaking straw combines the performance of a plastic straw with the sustainability footprint of a paper straw. C-stores now can align with consumer preferences for eco-friendly products while providing an exceptional user experience.

Available in four in-demand sizes, the innovative PrimeWare Compostable Straw addresses the pressing need for eco-friendly alternatives to traditional single-use plastic straws. These revolutionary straws boast the same durability, flexibility and functionality as plastic straws. Unlike paper straws that can become soggy and deteriorate quickly, the PrimeWare compostable straw maintains its integrity, providing an exceptional drinking experience.

With a strong commitment to sustainability, the PrimeWare compostable straw has obtained both the BPI Industrial Compostability Certification and TUV OK Home Compostable Certification, guaranteeing the highest compostability standards.

MEAT SNACKS AND JERKY

Werner All Natural Sweet Smoked Jalapeño Beef Jerky

by Werner Gourmet Meat Snacks

Werner Gourmet Meat Snacks start with premium beef, season it with its family’s own blend of spices, then natural-woodsmoke it to perfection. Slightly sweet with a warm-burn finish, Werner Gourmet Meat Snacks’ Sweet Smoked Jalapeño jerky is so delicioso, consumers won’t mind that Werner Gourmet Meat Snacks turned up the heat a bit. It is currently available in its four-ounce one-fourth pound and eightounce one-half-pound packages. Both package sizes come in a shelf-ready display case with a 12, four-ounce case pack for the four ounces and an eight, eight-ounce case pack for the eight-ounce package.

Fiorucci 15-Ounce Paninos Party Pack

by Fiorucci Foods, Inc.

Create a party tray instantly with Fiorucci Foods’ new Fiorucci Paninos Party Pack, featuring three meat-and-cheese combinations that are ready to serve and eat anytime. Each 15-ounce package contains seven hand-wrapped rolls of pepperoni, prosciutto and hard salami, all surrounding individual sticks of creamy white mozzarella cheese. Made from pork containing no artificial flavors, colors or ingredients, the zesty pepperoni, silky prosciutto and smoky hard salami are all made from select cuts of pork that are cured, aged and spiced using classic Italian recipes then wrapped around cool, buttery mozzarella. Each serving is an excellent source of calcium and protein, gluten free, low-carb, keto friendly and contains zero grams of sugar. This product is great for c-store customers on the go looking at snacks for the whole family or to entertain and socially connect with their colleagues and friends.

Pearson Ranch Duck Snack Sticks

by Pearson Ranch Elk & Bison Jerky

Pearson Ranch Duck Snack Sticks three-ounce packages are the ultimate blend of flavor, nutri tion and heritage. Plus, they’re seasoned to perfection with sea salt, adding just the right amount of savory goodness. These sticks are gluten free, soy free and contain no monosodium glutamate (MSG). Pearson Ranch also skipped the nitrites and nitrates so consumers can snack guilt free.

Werner All Natural Mango Habanero Beef Jerky

by

Werner Gourmet

Meat Snacks

Werner Gourmet Meat Snacks start with premium beef, season it with its own blend of spices, then natural-wood-smoke it to spicy perfection. So spicy with a hint of sweet, it’s an oasis for consumers’ tastebuds.

Werner All Natural Mango Habanero Beef Jerky is currently available in an eightounce half-pound package with an eight, eight-ounce case pack shelf-ready display.

SALTY SNACKS

Planters Nut Duos

by Hormel Foods Corp.

Each nut is specially roasted to have its own unique flavor — which makes them perfect to snack on individually, but even better when enjoyed together for the most dynamic of duos. The combination of flavors and crunchy textures in these duos satisfies on any occasion, whether consumers are feeling fancy or not. A convenient shelf-stable, resealable bag keeps these nut duos fresh and handy as snacks for road trips, offices, lunchboxes and more.

Lemon Pepper OMG! Pretzels

by OMG! Pretzels

Tastebuds deserve a revolution not repetition. With an innovative blend of fresh citrus and savory pepper, OMG! Pretzels Lemon Pepper variety boasts a two-note tasting experience. Every bite of these scrumptious and tangy sourdough pretzel nuggets has a sweet and peppery goodness to remind consumers of sunshine and summertime. Made from family recipes without artificial ingredients and a light, airy crunch, OMG! Pretzels are the only authentically aged, seasoned sourdough pretzel nuggets on the market.

SkinnyPop Cheddar Jalapeño

by The Hershey Co.

It is available now in one-ounce, 4.4-ounce and 6.7-ounce bags. Data shows consumers want flavorful, better-for-you and ready-to-eat popcorn options. Consumers find cheddar jalapeño to be on brand and appealing for SkinnyPop. Using jalapeño to add spice reinforces the use of natural ingredients. The flavor is appealing, with the creaminess of cheddar balancing jalapeño heat.

SWEET SNACKS

Frosted Apple Cinnamon Apple Jacks Pop-Tarts

by Kellanova

Apple Jacks Pop-Tarts packs a punch with two consumer favorites in one: a perfectly balanced snack full of warm cinnamon aroma and sweet apple flavor, just like the classic cereal. They feature green- and orange-sprinkled frosting and are perfect at breakfast or a snack any time of day. Apple Jacks Pop-Tarts is the No. 4 Portable Wholesome Snacks innovation item in 2024 across all manufacturers, per Nielsen Discover, Total U.S. Convenience data, year-to-date, for the latest 16 weeks ending April 20, 2024.

Oh Snap! Tangerine Cranberry Sweeties

by Oh Snap! Pickling LLC

The perfect snack in a snap — Tangerine Cranberry Sweeties. Oh Snap! starts with plump cranberries, removes the tart juice and then infuses them using a proprietary process with a fruity, flavorful blend of juice for a delight in every bite. The result is a sweet, dreamy new taste that’s absolutely irresistible. These Tangerine Cranberry Sweeties are gluten free, fat free, vegan and only 50 calories for guilt free snacking. With consumers continuously looking for healthier and better-for-you options, Oh Snap! Sweeties are a great snack on their own or as a super tasty compliment to salads, yogurt, oatmeal and so much more. On top of all that, Sweeties are packaged for grab and go in a convenient, single-serve pouch for peak portability to wherever consumers’ taste buds take them.

Meltamors by The J.M. Smucker Co.

Hostess Meltamors are a soft, fluffy mini-cake with a delightful chocolateflavored drizzle and a chocolatey- or caramel-flavored melting center that flows like “lava” when warmed for only five seconds in the microwave. The latest Hostess cake creation is available in two Hostess fan-favorite flavors: Double Chocolate and Chocolate Creamy Caramel. Inspired by warm restaurant desserts, Meltamors can be enjoyed immediately or transformed into a whole new level of chocolateyflavored goodness by following the instructions on the packaging to warm Meltamors in the microwave. Hostess Meltamors single-serve packages contain two Meltamors mini-cakes and are sold in a 2.33-ounce size at convenience stores nationwide.

CANDY

Kool-Aid Two-Pack Rock Candy Sticks

1.06-Ounce

Peg Bag

by Hilco Sweets LLC

Kool-Aid Two-Pack Rock Candy Sticks 1.06-ounce Peg Bags includes individually wrapped Rock Candy on wooden sticks in Kool-Aid’s top flavor of Tropical Punch and can be eaten as a lollipop or used as a drink flavor addition.

Reese’s Big Cup With Caramel by The Hershey Co.

Sow Good Freeze Dried Candy by CB Distributors Inc.

Reese’s is the No. 1 brand in confection and in the convenience channel. Its dedicated base of fans consistently delivers on high trial and repeat rates. The caramel inclusion was the most consumer requested for Reese’s Big Cups. Its salty and sweet indulgence creates a moment consumers won’t likely forget. In its first year the product has become the bestselling candy innovation in the U.S. convenience channel.

Hi-Chew Gummies by Morinaga America Inc.

CB Distributors is thrilled to announce the leader and fastest-growing brand in the “HOT” freeze-dried candy category: Sow Good. This innovative candy is taking the country by storm, outperforming traditional confections. Sow Good’s success is built on a team with years of freeze-dried expertise, delivering exceptional quality, packaging and branding. Stocking issues are a non-concern, thanks to the brand’s robust infrastructure and supply chain. Sow Good is more than a passing fad — it represents the future of candy enjoyment. Available in both open-stock and prepacked floor displays, Sow Good is poised to drive significant growth for operators’ bottom line.

A reimagining of HI-CHEW’s iconic chewlets, HI-CHEW Gummies takes brand fans on a unique texture journey. Featuring a juicy, fruity filling with true-to-life flavor HI-CHEW fanatics are known to love, HI-CHEW Gummies is available in classic HI-CHEW flavors — Peach, Mango and Strawberry. HI-CHEW Gummies are rolling out to participating retailers this fall.

The ofpower BrandsIconic

Brands

ALCOHOLIC BEVERAGES

Meta Hard Elixir by Metabev LLC

META Hard Elixir flavors are the emotions and feeling of Love, Vibe, Chill, Bliss, Rave, Rage, Nphaze and Flow. META Hard Elixir is free of gluten, sugar and carbs, with only 99 calories per serving, making it an appealing lifestyle brand.

META Hard Elixir is made with thoughtfully sourced natural purified sparkling water masterfully blended with clear refined alcohol brew, premium select all-natural flavors, phytonutrients, botanicals, minerals and herbs, with a hint of acidity from citrus.

Seagram’s Escapes Refreshers by FIFCO USA

Seagram’s Escapes introduces Refreshers, a new line of flavored malt beverages sweetened with cane sugar and real fruit juice. Available now in four different tropical flavors, Refreshers offers the perfect balance of refreshment and flavor to satisfy everyone at consumers’ parties or backyard get-togethers.

BeatBox Hard Tea Variety Pack by BeatBox Beverages

Get ready to Par-Tea with the new BeatBox Hard Tea Variety Pack. All three flavors are brewed with real tea and pack an 11.1% alcohol-by-volume kick. Sip back and relax with BeatBox new: Lemonade Hard Tea, Mango Hard Tea and Peach Hard Tea. They are full of flavor but with less than half the sugar and half the carbs compared to other “hard” teas in the market.

SABÉ 500-Milliliter Margarita Canned Cocktail by SABÉ Beverages

SABE Margarita (14% alcohol-by-volume) is true to the agave with no triple sec or orange liqueur overpowering the agave notes. Enjoy hints of roasted agave, tartness from lime and sweetness from cane sugar, all in a new 500-milliliter can.

NON-ALCOHOLIC BEVERAGES

Topo Chico Sabores by

The Coca-Cola Co.

While Topo Chico’s cult-classic mineral water is exclusively sold in glass bottles, Topo Chico Sabores is the first sub-brand of Topo Chico to be sold in slim aluminum cans — thus enabling consumers to enjoy Sabores on the go or at beaches, pools, concerts and more, where glass bottles are not allowed. Topo Chico regionally introduced this collection of premium, filtered sparkling waters last spring but rolled out the product nationally in May 2024. Intended for everyday drinking, Sabores comes in three flavors — Blueberry with a hint of hibiscus extract, Tangerine with a hint of ginger extract, and Lime with a hint of mint extract — and all feature real fruit juice, a hint of herbal extracts, crisp bubbles and a blend of minerals added for taste.

Celsius Essentials

by Celsius

Celsius Essentials is an entirely new product line formulated for fitness enthusiasts looking to elevate their performance. Essentials features Celsius’ proprietary MetaPlus formula and Essential Aminos, providing consumers with an unbeatable combination of enhanced physical performance and cognitive benefits. The 16-ounce beverages come in four flavors, including raspberry-flavored Blue Crush, a classic Cherry Limeade, Dragonberry and Orangesicle. Each drink is specially designed for peak rehydration, whether consumers decide to drink it before or after a workout. Celsius Essentials powers devoted athletes to take their performance to the next level with a new formula that supports the enhancement of physical and cognitive performance.

Throne Sport Coffee by Throne Sport Coffee

As an innovative and disruptive offering in the ready-to-drink coffee space, Throne Sport Coffee provides a unique better-for-you cold-brew iced coffee to active consumers by combining natural ingredients (natural caffeine, natural flavors, natural sweeteners) with functional ingredients (vitamins, electrolytes) in a smooth, naturally sweetened, dairyfree formula. It gives active adults and athletes a better on-the-go coffee solution versus those “coffee milkshakes” loaded with sugar, calories and artificial ingredients to help consumers “Get Going and Keep Going.”

Throne Sport Coffee comes in flavors including Black, Mocha Java, French Vanilla and Salted Caramel.

ENERGY POUCHES AND DRINKS

TeaZa Energy Pouches

by TeaZa Energy

TeaZa is a doctorformulated, multipurpose nutritional energy supplement that uses powerful tea-cut herbs and vitamins packed into a biodegradable pouch. The pouch is designed to be dipped between consumers’ cheek and gum and comes in caffeinated and decaffeinated options. TeaZa delivers smooth energy and mental focus with no crash, while also providing oral fixation to curb cravings for nicotine and tobacco products and snacks. TeaZa comes in 11 diverse flavors and is known for its long-lasting, powerful flavor.

Melting Forest Mushroom Energy Black Cherry

by Melting Forest

Melting Forest Black Cherry Energy Drink is a dynamic, invigorating beverage crafted to boost consumers’ energy and focus. Infused with the rich and deep flavors of black cherry, this drink offers a robust taste experience. It’s powered by 150 milligrams of natural caffeine derived from green coffee beans, providing a sustained energy lift without the jitters. The addition of Cordyceps and Lion’s Mane mushrooms enhances mental clarity and physical performance. Further enriched with the antioxidant properties of Rosa Roxburghii and the revitalizing effects of Panax Notoginseng (Ginseng), this energy drink is not just a burst of energy, but a nourishing choice for consumers’ body and mind. It’s perfect for those needing an extra push to conquer their day.

King Kongin Blue Raspberry Energy Drink by King Kongin

Introducing Blue Raspberry: The Ultimate Energy Boost. In today’s fastpaced world, finding the right energy drink can make all the difference. Enter Blue Raspberry, a meticulously crafted beverage designed to provide a sustained energy boost without compromising on taste or health. Packed with a unique blend of functional ingredients, Blue Raspberry offers more than just a quick pick-meup — it’s a smart choice for those seeking enhanced mental clarity and physical vitality. At the heart of Blue Raspberry is its refreshing taste, achieved through the perfect combination of carbonated water and natural flavors. This crisp, fruity profile is balanced with a touch of citric acid and sodium citrate, which not only enhance the tangy blue raspberry flavor but also help maintain pH balance, ensuring a smooth, enjoyable drinking experience.

RELAXATION SHOTS

Vivazen’s Kava + Kratom Blend

by Vivazen

Vivazen is excited to announce the launch of its new Kava + Kratom Blend, hitting Circle K shelves quickly and generating significant consumer interest. This innovative product combines 250 milligrams of kavalactones and 40 milligrams of mitragynine per two servings, delivering exceptional value for consumers’ money while maintaining the quality standards Vivazen is known for.

8 Hour Sleep Shot by Vitamin Energy

Vitamin Energy introduces its first “anti” energy shot — 8 Hour Sleep. Each shot is doctor formulated, 100% allergen free, and made with premium necessary vitamins and nutrients to ensure full and healthy sleep cycles. 8 Hour Sleep is designed to give consumers the perfect night’s rest.

Jubi Pina Colada by Jubi Brands

This two-ounce powerhouse is a unique blend that some say will enhance consumers’ calm and rejuvenation to new levels. It’s crafted in a convenient on-thego packaging for ease to carry within consumers’ bag or pocket to provide a refreshing experience within reach.

HYDRATION SHOTS AND POWDERS

Drywater

by J&M Distributors Inc.

Drywater is the earth’s first nutritionally complete hydration powder, the purest blend of 25 electrolytes, minerals, vitamins and fruits in raw powder form. It offers 100% cellular hydration that works five times faster than water with zero sugar, additives or caffeine, delivering vital micronutrients to consumers’ bloodstream. Drywater’s proprietary powder blends are truly unique. J&M Distributors starts by sourcing real non-GMO organic fruits; dehydrates them into a “dry” soluble powder; and utilizes every bit of nutrient content to deliver unmatched nutrition, flavor, and natural vitamins and antioxidants. It’s retail ready, with premium packaging for easy display and sale of cartons or individual sticks.

Alcohol Armor by Streamline Group

Alcohol Armor is a product born out of need, when military founders were having to consume alcohol during undercover missions with criminal cartels and not wanting to feel the negative effect of alcohol the next day working undercover. Today, the Alcohol Armor brand is offering consumers the ability to biohack their alcohol occasion to enjoy their night without feeling the negative impact of alcohol the next morning. “No more wasted mornings” is a brand message consumers see in convenience stores as well as onpremise casual dining and nightclubs using the product as a drink mixer.

Electrolit Recovery Hydration

by Electrolit

Packets

Electrolit — the preferred, premium hydration beverage made from pharmaceutical quality-grade ingredients — rolled out its ready-to-mix hydration powders in a trio of flavors nationally at 7-Eleven stores as well as Kroger and Amazon. Having launched on Amazon in 2023, the ready-to-mix Electrolit Powders in a 12-count variety pack join the brand’s iconic square hydration bottles at 7-Eleven in a trio of fanfavorite flavors, including Grape, Fruit Punch and Strawberry Kiwi. Formulated with glucose and five ions to hydrate fast, the product is also nonGMO, gluten free and uses natural flavors.

TOBACCO AND NICOTINE

Game Leaf Black Russian

by Swedish Match

Introducing Game Leaf Black Russian, the fourth release from the Game Leaf Reserve series of LimitedEdition Rolled Leaf cigars. These cigars are produced from a premium crop of only the highest-quality Connecticut Broadleaf. These leaves have been handpicked and then specially aged to be stored in reserve and used on limited-edition offers for an expertly crafted smoking experience.

Game Leaf Black Russian launched January 2024. Using 142 years of Natural Leaf expertise, Game Leaf was developed through years of research and sourcing of the best Broadleaf tobacco in the industry. Swedish Match’s premium broadleaf has undergone its proprietary darkening process, where it was aged in small batches for six months, crafting its darkest rolled-leaf cigars yet.

White Owl Blackout Berry by

Swedish Match

In January of 2024, consumers were offered a high-quality cigar with an unforgettable flavor — and just a bit of mystery. White Owl Blackout Berry, Swedish Match’s latest limited-edition slow-burn cigarillo, carried a hint of the unknown with this latest flavor sensation. Consumers look to White Owl for exciting limitededition flavor offerings.

Driven by innovation, the makers of the highly success ful White Owl brand crafted Blackout Berry to surprise and captivate consumers. White Owl Blackout Berry was a successful limitededition offering that captivated and enticed consumers with sleek black packaging and satisfying berry flavor.

NIC-S by Premier Manufacturing

NIC-S revolutionizes nicotine enjoyment by only using pharmaceutical-grade, non-tobacco synthetic nicotine, meticulously crafted to isolate S-type molecules. NIC-S delivers consistent and unparalleled premium quality in flavor and nicotine experience with every pouch. NIC-S offers an incomparable 100% tobacco-free experience. Every flavor is thoughtfully blended to satisfy the most demanding connoisseurs. Before packaging, each NIC-S Nicotine Pouch is delicately moistened with water, ensuring the ideal moisture level for maximum enjoyment. NIC-S is vegan friendly, spit free, smoke free, sugar free, discreet, comfortable and doesn’t impact consumers’ surroundings. It’s designed for the adult consumer that demands the best in every pouch. NIC-S is available in a wide range of options, allowing the adult consumer to tailor their nicotine intake. With three different nicotine strengths — three milligrams, six milligrams and nine milligrams — and several flavors such as wintergreen, mint, orange, berry, cinnamon and flavor free, consumers will be sure to find a favorite style.

WINNING INNOVATION

Swedish Match is proud to have won CStore Decisions’ 2024 Hot New Products Gold and Silver awards. After over 130 years, Swedish Match continues to deliver innovations that consumers love, alongside our proven family of everyday products.

GENERAL MERCHANDISE

The Original Bakery Bone – 4 Inch Bone by Nature’s Animals

These oven-baked delights are the perfect impulse buy for busy pet parents on the go. Packed in a space-saving, eye-catching box with a pop of bright yellow, red and blue, Original Bakery Bones are guaranteed to grab attention. Double the drool factor with two irresistible flavors: classic Peanut Butter and sizzling BBQ Chicken. Made with wholesome ingredients and a sprinkle of love, Original Bakery Bones are a guilt-free way to spoil pups.

Scripto Hybrid 50-Count DAT by Calico Brands Inc.

The Scripto Hybrid lighter is the perfect crossover of a multipurpose lighter and a pocket lighter. The Scripto Hybrid lighter features a refillable tank, extended nozzle for safer lighting, an adult-friendly push button ignition and adjustable flame. It’s now available in five colors, each featuring Calico Brands’ sleek, redesigned Scripto oval logo.

SaveVuu

by Go-Vuu LLC

SaveVuu boasts patent protection, ensuring its market uniqueness. It is the only phone mount capable of securely holding any phone in a vertical position at the center of a steering wheel even while the wheel is turning. Go-Vuu design prioritizes safety by eliminating the need to reach for phones while driving.

TECHNOLOGY, PROGRAMS AND SOLUTIONS

AnalyticsPro

by OPIS, A Dow Jones Co.

OPIS AnalyticsPro is an online tool that utilizes sophisticated locationbased technology to track gas station visit counts. In combination with the comprehensive OPIS database of 130,000-plus fuel stations in the U.S., AnalyticsPro will help operators evaluate retail fuel pricing strategy, competitive elasticity and market growth by brand for individual sites. Get next-generation gas station data analytics of trade area, customer demographics, customer loyalty rates, cross-shopping and seasonality. Compile true competitor lists for each station based on shared visitors. Gain unique insight into consumer and competitor behavior. Visualize diverse data sets with customized charting and graphing. Make more informed decisions about the efficiency of gas station operations. Identify true competitors with a complete view of retail fuel station market share by visitor counts.

Vynamic Smart Vision | Shrink Reduction

by Diebold Nixdorf

March Networks CloudSight

by March Networks

March Networks

Vynamic Smart Vision | Shrink Reduction addresses the prevention of fraud at self-service checkouts as well as the detection of conscious and unconscious operating errors. A camera observes the scanning area around the system and with the help of artificial intelligence, it is recognized whether the customer moved an item past the scanner without scanning it, whether another item was scanned, whether two items were held in front of each other, or whether the customer walks away from the self-checkout without paying for their transaction. If an incorrect operation is detected during the video analysis, the customer can be informed directly via a message on the self-service checkout that an item was not recorded correctly. Similarly, employees are notified of the incorrect operation with the help of the intelligent assistant. Thanks to fast, real-time analysis, retailers can make data- and factbased decisions, securing their sales and preventing losses at the self-checkout.

CloudSight is the industry’s first camerato-cloud video surveillance service with real-time artificial intelligence analytics and video-based business intelligence. This cutting-edge VSaaS (video surveillance as a service) solution offers security and beyond for small-to-medium-sized businesses to enhance security, efficiency and profitability through advanced surveillance technology — without needing on-premise servers or recorders.

FOOD AND BEVERAGE EQUIPMENT

PanelRak

by Food Concepts Inc.

PanelRak is the ultimate retail display merchandising system that is modular and can be assembled to fit many needs for attracting customer interest and maximizing category sales. The system can be used for hot and cold beverage stations, roller grill and hot foods condiment displays, transaction counter displays, cash wraps, center store retail displays, end caps, shop-arounds, and many more.

PanelRak is patent pending and consists of various-sized slotted panels available in wall or countertop versions and comes with a wide variety of baskets, hanging shelves, pegs and hangers for almost any retail display need. There are also stock graphic header options, or headers can be customized to fit operators’ specific brand image needs.

Smoodi

by Smoodi

The Smoodi machine is novel and innovative, bringing a transparent and fun experience to c-stores where consumers can blend their own healthy smoothie in just 60 seconds for on-the-go nutrition. In addition, this year Smoodi launched three new flavors (all in its standard 16 ounces). Strawberry Banana (140 calories, no added sugar, all real fruit), Peanut Protein (15 grams of protein, 100% plant based), and Magical Mocha (10 grams of protein, 100% plant based). This transforms Smoodi’s menu offerings, with its protein flavors acting as meal replacements and Strawberry Banana on track to become Smoodi’s bestselling flavor.

Premia by BUNN

The BUNN Premia is a high-performance brewer that automatically grinds, brews and manages freshness for optimal coffee availability during peak times while reducing waste during slower dayparts. Achieve ultimate flexibility and control of coffee programs with five options for different fill levels and a brew-on-demand option to limit overproduction and waste during slower dayparts. Premia always serves the same cup profile no matter what daypart. It automatically monitors freshness and drains expired coffee and brews to refill the reservoir, making coffee available for instant dispensing during peak demand hours. With Premia, fresh coffee is immediately available and ready. Customers can fill most large cups in approximately 10 seconds without waiting for grinding and brewing. This next evolution of equipment delivers hot and iced coffee with a drip-style flavor profile, no crema, excellent cup clarity, and instant dispense for fast speed of service for customers.

GENERAL EQUIPMENT

Self-Ordering Kiosk Terminal

by National Retail Solutions (NRS)

The Self-Ordering Kiosk Terminal allows customers to place orders and make payments without direct interaction with staff. The sleek, user-friendly interface makes navigating menus and placing orders a breeze. The kiosk seamlessly integrates with the existing NRS point-ofsale system and enables real-time inventory updates, helping retailers stay on top of their stock levels and avoid overselling.

The kiosk minimizes the need for dedicated order-taking staff, allowing employees to focus on other essential tasks such as food preparation and customer service. The kiosk can track popular menu items, peak ordering times and customer preferences. The data can be used to optimize menu offerings, staffing schedules and inventory management. The kiosk reduces long lines and slashes wait times at checkout.

Krack Air and WaterCooled Monoblock by Hussmann Corp.

Hussmann has launched its newest cooling solution, the Krack Monoblock, an all-in-one condensing unit and evaporator solution using R290 refrigerant. The Monoblock addresses AIM regulations with its unique air- and watercooled design. The new self-contained Monoblock is precharged with propane — requiring no refrigerant piping. The technology features variable speed compressors, electronically commutated fan motors and hot gas defrost.

The energy-efficient Monoblock reduces full-store refrigerant charge by up to 95% versus using hydrofluorocarbon refrigerants and reduces total annual carbon dioxide emissions by 6% when compared with a condensing unit and evaporator.

C-stores looking for medium- and low-temperature refrigeration solutions can easily install the Monoblock in as little as two to three hours. This is a retrofit alternative when replacing an existing rooftop condensing unit and evaporator. The Monoblock doesn’t require cranes for rooftop installation — it installs directly to the cooler or freezer walk-in.

Stingray JS988 POS Terminal

by Panasonic Connect North America

The JS988 Point-of-Sale (POS) terminal offers a small footprint and lightweight design so convenience stores can effortlessly move the device for the best customer experience. This latest-generation POS was developed from decades of experience developing these solutions for custom er-centric use cases like convenience stores.

Integrated with the Intel processors, the Stingray JS988 is fast and powerful, ensur ing smooth performance for anyone. Easily customizable to fit a wide range of form factors, the modular terminal can also be integrated with a choice of peripherals, including a camera, customer-facing display, fingerprint reader, magnetic stripe reader and more — all to enhance the purchasing experience and create personalized pathways for all customers. Familiar and responsive touchscreen gestures in a sleek, ruggedized die-cast body, the JS988 POS terminal delivers a delightful user experience in a durable enterprise solution.

6 STEPS FOR BUILDING BETTER BREAKFAST PROGRAMS

From differentiating the menu to focusing on service, c-stores can improve their breakfast performance with a few simple steps.

Bruce Reinstein • Kinetic12 Consulting

Breakfast remains a key daypart for c-store retailers. After all, it’s a meal period that generates consistent traffic, giving retailers an opportunity to drive customer loyalty among this uptick in guests.

A “better breakfast program” is one that appeals to the core consumer that frequents your store locations. Understanding the unique demands of your consumer base and then meeting those needs is vital to running a successful breakfast program.

Overall, we’re seeing more foodservice establishments offering higher-quality food and a greater variety of options, both of which appeal to a broad audience. A successful c-store breakfast starts with an appealing coffee program that meets or exceeds consumers’ expectations. Once a c-store has built customer loyalty around its coffee program, the average check is likely to rise if customers also see menu options that pair well with coffee.

Ask yourself, is convenience and cost still your focus or is it a quality breakfast program that has positive, lasting implications? If it’s the latter, here are six steps to developing a quality breakfast program for convenience store foodservice.

1. Understand your customer base. Why does a customer frequent a c-store establishment in the morning? The reason used to come down

to convenience and cost. For some consumers, this still holds true, but most customers today are seeking a higher standard that appeals to their lifestyle. When it comes to breakfast, consumers are creatures of habit, and they have many options to satisfy their needs. It takes a lot to get them to change their morning habits, but they will if an operator is providing differentiation that is appealing to them.

2. Offer a quality beverage program. Most consumers have coffee or tea every morning at the same place and have been going to that place for an extended period of time. It may have started out based on convenience, inexpensive pricing or ease of getting in and out of the establishment. For many, coffee and tea have evolved, and many consumers want choices that appeal to their tastes and are willing to pay a premium to satisfy their tastes. Dunkin’ is a perfect example of a company that was at first reluctant to adapt. It had such a loyal following for its standard drip coffee, but ultimately, it adjusted by adding dark roast, cold brew, espresso-based drinks as well as smoothies and other non-coffee-based beverages to great success. Remember, most consumers will pay more for a product that gets their day off to a great start as well as for an afternoon “pick-me-up.”

Operators, What are the most important elements of your customer experience?

3. Differentiate breakfast menu items. Many consumers are looking for something to eat in the morning, but how do you make it something that they crave? You can’t be everything to everyone, but it is crucial to make a statement as to what you do well. Scratch production is not usually feasible, but baking off items that are parbaked gives the impression of scratch and it fills the store with enticing aromas. Some signature muffins using scoopand-bake batter, a bake-off cinnamon roll, bake-off biscuits and more can raise your average check and make a happier customer. What is different about your breakfast sandwich? Something about it should be special. Using applewood-smoked bacon, for instance, may be a true differentiator. A quality, unique cheese may be the differentiator vs. standard American cheese. Make it special and the consumer will pay more and return more frequently.

4. Provide healthier options. Offering healthier options can reap tremendous long-term benefits. In many cases, it could be the difference in bringing four people to your locations instead of one. But you can’t force healthier. Products must be appealing both in how they look and taste. A breakfast sandwich can be made available with egg white or turkey bacon/sausage. There can be a low-fat pastry available that tastes great. Have fresh fruit available as well as yogurt parfaits. The consumer will pay more for these items and will appreciate the effort. Make sure the beverage menu isn’t overly indulgent. It is crucial to offer alternatives to cream and sugar and to develop other morning drinks such as smoothies that are health conscious. In the right market açai bowls can be a great hit.

Source: Kinetic12’s Q3 Emergence Restaurant Group Report

5. Ensure consistent execution and quality standards. How a customer starts the day may have a significant impact on how their day goes. It’s important to get the breakfast experience right. Inconsistent drip coffee is inexcusable because the process of brewing coffee isn’t difficult if proper training is given to employees. (We’ve all experienced the frustration of finding coffee grinds in our cup.) Espresso-based beverages require expertise, and fully automatic machines can provide consistency. Keeping menus simple — not bloated — significantly improves consistency and helps stores meet the quality standards customers expect. It’s essential to do what you do well and provide customers with the correct experience every time they frequent your establishments.

6. Focus on service and hospitality. Getting to know the morning customer can have a significant impact on them returning frequently to your establishment. A regular customer must be acknowledged, but not in an over-the-top way. Every customer is different, and their greetings will be different. Knowing what they do or don’t like, which includes how they like their products prepared, goes a long way. This is part of the overall experience, and a great experience may not include perfect food and beverages every day. The consumer loves being recognized and appreciated. The morning team must be trained in providing great service and hospitality.

Bruce Reinstein is a partner with Kinetic12 Consulting, a Chicago-based foodservice and general management consulting firm that works with foodservice operators, suppliers and organizations on customized strategic initiatives and guides collaborative forums and best-practice projects. Learn more at Kinetic12.com or contact him at Bruce@Kinetic12.com.

Boost Customer Experience

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foodTHAT FITS

Proprietary programs, branded partnerships or a combination of both can help retailers develop the ideal foodservice offering for their individual communities.

Just as a c-store retailer evaluates its market area when choosing the products to sell at its stores, it also considers its market when selecting its foodservice programs, as well as operations, space and long-term goals.

PREFERRING PROPRIETARY

By giving customers a quick place to fill up on high-quality meals and snacks as well as fuel up their tanks, Duchess convenience stores, with 117 locations in Ohio and West Virginia, regards its foodservice program as integral to securing its place as “the heartbeat of the communities we serve,” according to Nathan Arnold, the company’s director of marketing.

A legacy proprietary concept available in most of the stores, the

deli features a full line of daypartspanning items, including breakfast sandwiches, signature biscuit stuffers, cold deli subs, pizza, hamburgers, hot sandwiches, roller grill items and sweet treats.

A second proprietary concept, the fresh Mexican Tic Tac Taco, is currently available in two stores. Arnold noted that the company plans to expand this concept into additional Duchess locations.

Even though branded concepts can be relied upon to provide recipes, innovation, distribution of ingredients and marketing support that could “eliminate some operational headaches,” Arnold stated that the company elected to go proprietary to avoid brand limitations.

“For instance,” he explained. “If

you go with a branded fried chicken concept, if your customer base wants a grab-and-go breakfast or pizza by the slice, you might be missing out on sales.”

Proprietary concepts allow Duchess to grow steadily and easily by trying new products — including limited-time offers — to add excitement and seasonality and quickly moving on if something doesn’t quite fit.

Arnold pointed out that the factors the company considered years ago when it launched its foodservice program are still pertinent today.

“We have always considered what our customers crave and how a concept impacts our operations to ensure that our team members can easily understand recipes and quickly prepare the food,” he said.

Marilyn Odesser-Torpey • Contributing Editor

Branded foodservice concepts, like Krispy Krunchy Chicken pictured above, can make it easier for c-stores to offer foodservice, given their popular recipes, buying power, national brand recognition and marketing support.

BRANDED PROGRAMS AND COMBINATIONS

Cubby’s, with 42 locations in Iowa, Nebraska and South Dakota, and Kwik Stop convenience stores, with 26 locations in Nebraska and one in Colorado, launched foodservice programs to service rural market areas that had few, if any, restaurant options. Cubby’s introduced foodservice with Godfather’s Express Pizza a little over 25 years ago, said De Lone Wilson, company president.

Today, the stores offer various combinations of Godfather’s, Chester’s Fried Chicken and proprietary Cubby’s brand breakfast, lunch and dinner sandwiches and salads. The company also operates its own Cubby’s Pizza program in markets where Godfather’s has prior franchise agreements.

Wilson explained that the company chose to go with branded foodservice programs “because the recipes were developed, product lines chosen and ingredients made available at better prices with consistent supply due to economies of scale.”

One “intangible benefit,” he

pointed out, is that employees are more likely to follow recipe, food handling and service protocols when they know that branded concepts conduct regular in-store audits. However, “sometimes they can go a little far in telling our people what they can and cannot do and how they should focus on getting their products out first.”

Kwik Stop offers a combination of OLM Solution’s pcpizza (formerly Piccadilly Pizza) and its own proprietary Kwik & Fresh and Mexi Fresh snacks and meals. The chain began selling products from Piccadilly Circus Pizza, a branded Mexican concept, and its own brand burgers and deli items in the 1990s, said M. David May, Kwik Stop’s director of food services.

In 2012, it started changing from the branded Mexican concept to its own Mexi Fresh brand. Some stores also offer Krispy Krunchy Chicken.

“Our foodservice offerings are a little different per store, depending on what the community already has,” May reported. “The Kwik & Fresh program is in all our stores.”

Kwik Stop chose to go with

branded concepts for its pizza and chicken programs because “their buying power helps us to manage ingredient costs, so we can pass that savings on to our customers,” he explained. The concepts also promote national brand recognition through extensive marketing on social media. For its deli and Mexican concepts, Kwik Stop prefers to add items at will.

“We’re always looking for new items for our Kwik & Fresh brand,” May said. CSD

FAST FACTS:

• Proprietary foodservice concepts allow convenience stores to try new products and quickly move on if something is not a fit for the program.

• Branded foodservice programs provide developed recipes and ingredients at better prices.

• Branded concepts also allow for national recognition through extensive marketing.

General Sessions will include:

• Unpacking Economic Threats

• Compliance Crossroads

• Savoring Simplicity

tuesday, march 11

Smarter… Not Harder

Tuesday’s sessions guide attendees through various opportunities to streamline and maximize within the existing four walls. General Sessions will include:

• Data Demystified

• LTO Mastery

• Layout Revolution

wednesday, march 12

For the Future

Official CStore Connections programming concludes Tuesday evening. Wednesday offers an additional session for the rising leaders from NAG member companies. Learn more about the Leadership Discovery Program at nagconvenience.com/LDP

Strategizing for Sustainability

Energy efficiency can take on a myriad of forms for c-store chains, and as retailers consider future store designs, they’re taking sustainability into account, both barriers to entry as well as viable solutions.

Emily Boes • Senior Editor

As convenience stores enter a new wave of advanced technology, foodservice competitiveness and modern design, they are in a position to also consider sustainability and how they can contribute to energy savings.

Over the last few years, the industry has seen energy-efficient design trends emerge, and this movement is likely to increase in importance and feasibility in the decades to come.

LIGHTING

A shift from incandescents and fluorescents to light-emitting diode (LED) technology was one of the first steps taken in c-store design to cater to energy efficiency. In fact, the Department of Energy anticipates most lighting installations will use LEDs by 2035.

TXB, which operates 54 sites in Texas and Oklahoma, utilizes LED lighting and designed the fixtures to reflect the overall store design.

“Early in the design process for our new TXB-branded locations, like the one in Georgetown, Texas, I came across these round, suspended light fixtures in Europe and loved the statement it made,” said Kevin Smartt, CEO, TXB. “I brought that idea to the design team, and we ended up with a square version from Solera Corp. as it aligns with the square elements in our branding. These are now placed in the sales floor area as this location has high ceilings, and it highlights our offerings nicely.”

TXB also capitalizes on natural day lighting, which, along with the LEDs, lowers energy costs and usage as well as greenhouse gas emissions.

HVAC & REFRIGERATION

Aside from lighting, c-stores are taking renewed interest in their heating, ventilation and air conditioning (HVAC) units for new builds.

“… New HVAC coolant systems that use propane vs. freon or other gases are producing good results for energy efficiency and are better for the environment,” said Smartt.

Similarly, refrigeration systems are evolving.

Major Oil, with two traditional c-stores in operation in Missouri and three to come in Q1 2025, is transitioning to energy-efficient, closeddoor refrigerators and freezers, as well as motion sensors for low-traffic areas and LEDs.

“Our refrigeration systems are evolving to use eco-friendly refrigerants with advanced temperaturecontrol technologies to minimize energy usage. I’ll basically be able to manage my energy at the store from my phone,” said Major Itule, CEO of Major Oil, referencing smart energy management systems to optimize real-time electricity usage through artificial intelligence and Internet of Things technology.

ELECTRIC VEHICLES

Shifting gears, with the adoption of electric vehicles (EVs) growing and government regulation supporting a transition to EVs, c-store chains are also at least considering adding EV chargers to their forecourt. Many have already done so and have also committed to an EV infrastructure for any new builds, incorporating the chargers into their forecourt design.

TXB, for instance, is investing in EVs for its new builds.

“I like to call ourselves ‘energy agnostic’ because we aim to offer any type of energy our guests might want or need. I see the investment in e-charging stations growing in our industry as EVs become more popular in the next 10 years,” said Smartt. “Investing in and installing them now, even if it’s early in the adoption process, is one way we’re encouraging our industry peers to commit to this new type of fuel.”

Major Oil, too, is committed to catering to the EV customer.

Itule is installing EV chargers at his c-stores and integrating them with his energy system to balance peak loads.

TXB is investing in electric vehicle chargers for its new builds as part of its goal to offer any type of energy its guests might need.

Once his initial five stores are generating income, he’ll open his Convenience Store Portable Above Ground Stations (CPAGs) — autonomous and frictionless sites with EV chargers on the perimeter.

SOLAR

Major Oil is also adopting solar panels for rooftops and solar canopies in parking lots in his convenience store design.

“This will not just be for powering the store, but also powering EV charging, which I kind of like because I’m in business to make money,” said Itule. “So now I’m not paying the utility company for my electricity. I’m getting it from the sun. Now, of course, there’s a cost factor that goes into that initially, right? But one day, that’s all paid off, and now I’m at 100% profit on my EV charging.”

In 10 years, Itule noted, c-stores have the potential to become nearly self-sustaining microgrids, using renewable sources such as solar and wind to produce and manage their own energy.

MORE STEPS FORWARD

C-stores can find alternative methods of conserving energy and incorporate this goal into design. Depending on the space and funds available, a variety of avenues can be taken.

For example, TXB conserves water with its cistern tanks. It also has a garden at one of its locations, where produce is typically given to guests for free, creating a sense of community and loyalty.

Major Oil is also committed to energy efficiency through using recycled or sustainably sourced building materials for store construction and implementing highperformance insulation.

The company is planning to open its first CPAG in Q2 2025, with a goal of 15 total operational stores by the end of 2025.

Of course, hurdles will exist when adopting energy-efficient designs. Itule listed initial capital costs, integration with legacy systems, regulations, supply chain limitations and employee training as a few.

“(However,) c-stores have a unique opportunity to lead in energy efficiency due to their widespread presence and direct impact on both energy consumption and consumer habits,” said Itule. “Moving forward, collaborations between utility companies, tech firms and c-store chains could streamline innovation, making energy-efficient solutions more affordable and accessible.”

“It’s always beneficial to make the investments up front for not only industry trends to come, but to make the world a greener, more sustainable place,” Smartt added. CSD

• Custom Labels

• LTO Rollouts

• Print & Graphics

• Brand Fulfillment

• Tamper-Evident Labels

Scanning Self-Checkout Solutions

C-store retailers by now have considered the viability of self-checkout in their stores, but increasingly frictionless options and store formats are entering the market, keeping retailers aware and on their toes.

Emily Boes • Senior Editor

As convenience store chains look to upgrade their technology integration and create more efficient experiences for their customers, they’re browsing self-checkout and frictionless technology for their stores.

Although some chains are opting out of self-checkout for various reasons, many have decided to install kiosks or other payment solutions if they feel the technology will entice customers.

That said, theft is one of those reasons why some c-store retailers are turning away from self-checkout.

“I have noticed the larger companies are moving away from self-serve due to inventory losses,” said Raymond Huff, president at HJB Convenience, which operates seven Russell’s Convenience locations in Colorado, Michigan, California and Hawaii, three of which are Russell’s Xpress — self-serve stores

in high-rise office buildings. “In our market in Denver, Walmart has closed most of their self-serve and reopened manned cashier stands; in the self-serve area they now have two attendants, one for each side.”

Aside from this drawback, however, many chains are finding self-checkout or other frictionless options useful.

SELF-CHECKOUT SUCCESS

Huff created Tenderfoot, a point-of-sale (POS) software company, to handle his specific store setups. For Xpress locations, customers can scan their purchases at selfcheckout kiosks in the mostly unmanned convenience stores.

“Stores are 24/7 access through our rewards club, also developed by Tenderfoot. Entering your rewards phone number will unlock the door,” he said.

His goal is to continue to use self-service and frictionless checkout technology at his stores, particularly as office buildings

reawaken. Currently, Huff has two of his stores in hibernation until office occupancy returns.

He recognized that advanced technology such as his can be lucrative in the right setting.

“On a recent trip to Twin Falls, Idaho, for the Conexxus Strategy Conference, I saw two truck stops with 12 self-serve (self-scan items and pay stations),” said Huff. “It looks like (self-checkout is) not going away but is being used judiciously where appropriate.”

Clark’s Pump-N-Shop installed its first self-checkout kiosk in 2021.

“We have several locations in the metro areas; we felt like the consumer base would appreciate the (self-checkout) option,” said Jessica Russell, food service director, Clark’s Pump-N-Shop.

The chain, with over 65 stores in Kentucky, Ohio and West Virginia, is committed to installing self-checkout kiosks in all new builds. In 2023, self-checkout was added to six newto-industry locations.

Russell noted Clark’s offers fast service at its stores, so there isn’t typically a long wait to check out.

“I do think if our service was different — we are thankful it is not — that the traffic on the self-checkout would be much larger,” she added. “Kudos to our staff for maintaining the motto ‘fast, friendly service!’”

Customers can enjoy the personal touch of checking out with a Clark’s employee if they wish, but the selfcheckout is there to offer flexibility.

FUTURE OUTLOOK

Prior to 2022, Huff believed the industry would shift to a walk in/walk out model via cameras and artificial intelligence (AI).

“With Whole Foods dropping their expansion using this technology, it has not proven out,” he said. “Multiple c-store vendors have attempted a rollout of just ‘walk in and out’ and have pulled the systems as their customers found the sign-in procedure untenable.”

This doesn’t mean, however, that convenience store chains can’t find the system that works for them. Although complex AI-based frictionless checkout is still relatively new to the c-store scene, many retailers are testing the technology and watching to see how it might work in their market areas.

Russell’s Xpress, for instance, found the model that suits its customers. Other chains are researching different types of self-checkout,

including AI-assisted versions that allow customers to scan each item simultaneously.

Frictionless checkout also includes the ability to pay from a mobile device or tapping a card on the POS reader, which is becoming more customary each year.

“Ultimately, I believe a system for the masses will be discovered, where the inventory (theft) issue is resolved,” said Huff, touching on the self-checkout pain point. He noted, however, that he believed the industry would already be at that point by now.

For those convenience store retailers considering investing in self-checkout, Clark’s Russell recommended the stations be near the front of the store and only accept card, not cash. With this setup, Clark’s hasn’t had many issues with the units.

Huff stressed the importance of finding a POS vendor that can support a retailer’s rewards program and create an easy-to-use scan system. He referenced grocery as a retail format where scanning can be difficult due to produce lookup. CSD

Clark’s Pump-N-Shop installed its first selfcheckout kiosk in 2021 and is committed to including self-checkout in all new builds.

PRODUCT Showcase

Pastel Lighters

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Nicotine-Free Clove Smokes

Djarum Bliss offers a new nicotinefree choice for clove smokers past, present and future. The natural blend of Indonesian cloves and botanical ingredients is balanced to offer the same full clove experience — without any tobacco or nicotine. The Djarum Bliss line has enjoyed a steady rollout as nicotine-free products are being included in future c-store shelf sets. Djarum’s planned progress through early markets shows that even with future restrictions, it’s not too early for tobacco-free alternatives.

Kretek International www.djarumbliss.com

Gliding Beverage Merchandiser

Display Technologies’ Ice-Glide effortlessly merchandises any beverage size with 43% faster setup than roller shelves. Its patented dividers ensure smooth product flow, with 100% recyclable, high-performance resin for long-lasting glide perfor mance. It is produced in the USA with on-hand inventory available.

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CStoreMomentum is an exclusive event tailored for young leaders in the dynamic world of convenience retail. This unique gathering is a transformative experience designed to propel emerging leaders to new heights of excellence. Immerse yourself in engaging sessions, interactive workshops, and networking opportunities that will not only expand your industry knowledge but also cultivate the skills needed to thrive in a fast-paced environment. CStoreMomentum is more than just an event; it’s a catalyst for personal and professional acceleration, where young leaders converge to shape the future of convenience retail. To learn more or to check your membership status, please contact NAG Executive Director Allison Dean | adean@wtwhmedia.com. cstoremomentum.com

ACI Worldwide 37 www.aciworldwide.com

ADD Systems 61 800-922-0972 / addsys.com

Altria Group Distribution 2, 19 877.968.5323

BIC 3

www.newrequest.bic.com

Black Buffalo 73 https://blackbuffalo.com

Celsius 71 www.celsius.com

The Coca-Cola Company 13 www.coca-colacompany.com

D&H United 31 833-543-0101 / email@DHUnited.com www.DH-United.com

Decisions Consulting 11 www.Decisions-Consulting.com

Food Concepts, Inc. 83 800.419.9324 / www.PanelRak.com

Hershey 67 www.hersheyfoodservice.com

High Noon 15 www.highnoonspirits.com

Home Market Foods 55 www.hmffoodservice.com

Hormel Foodservice 63 www.hormelfoodservice.com/convenience

Hostess / The J.M. Smucker Co. 17 www.hostesscakes.com

Hussmann / Evolve Technologies 85 www.hussmann.com

Johnsonville 87 www.JohnsonvilleFoodservice.com

JT International, USA, Inc. 45 800.966.9709 / www.LDCigarettes.com

Keurig/Dr. Pepper 33 https://keurigdrpepper.com Kretek 800.358.8100 / KretekSales@Kretek.com

CubanRoundsCigars.com 43 www.Kretek.com 79

Krispy Krunchy Food, LLC 91 www.krispykrunchy.com/marketing

Liggett Vector Brands 69 877.415.4100

Marmon Foodservice Technologies 89 https://marmonfoodservice.com

Mars Wrigley 23 www.mars.com

McLane 5 www.mclaneco.com

Mondelez 7 www.mondelezinternational.com

Monster Energy 35 www.monsterenergy.com/ NCCO 97 www.ncco.com/date-code-genie

North American Bancard 104 866.481.4604 / www.nynab.com

NRS Petro 56 888.260.0112 / www.nrspetro.com

Perfetti van Melle 107 www.perfettivanmelle.com

Premier Manufacturing, Inc. 41 www.gopremier.com

Reynolds America / Sensa 27 www.reynoldsamerican.com

Reynolds America / Sensa 49 www.sensavape.com (Regional Distribution) Sigma Foodservice 53 mstremlau@bar-s.com sigmafoodserviceus.com

International 108 800.874.9720 / www.swisher.com Trion Industries, Inc. Insert 58-59 800.444.4665 / info@triononline.com www.TrionOnline.com

Statement of Ownership, Management and Circulation of CStore Decisions

Publication Title: CStore Decisions

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IndustryPerspective

Merchandising Machinations

Retailers must create a merchandising strategy to rake in profits, especially if considering offering private-label items.

Merchandising is an integral part of c-store operations. To better understand effective merchandising habits, CStore Decisions reached out to Alan Adato, senior merchandising and procurement manager, Yesway, which has 400-plus stores in nine states and operates a successful private-label program.

CStore Decisions (CSD): How do you decide which private-label products to stock in your stores?

Alan Adato (AA): For private label, we are always looking for the next opportunity that will drive exceptionally strong sales and margins across the store. Many of those opportunities are in the center store and packaged beverage categories. Other categories like automotive can also be beneficial. Another aspect for private label is identifying an item that can be merchandised that doesn’t compete with a comparable item. This allows us to introduce our private-label item with little or no distraction. When considering private label, it is important for the retailer to understand they will need to commit to and order a minimum amount of product from a supplier. For example, a supplier requires a minimum of 10,000 units a year to be purchased. Is the retailer able to commit to such a number? Is it too much inventory to sell through in a reasonable amount of time? These questions and more will be vetted before considering which private-label items you will stock.

CSD: How did you decide on a private-label strategy, and where can others looking to offer private label start?

AA: Our CEO expressed interest in private label when the company opened its first stores in 2015. He wanted to offer private label and introduce it as quickly as possible. We then partnered with Daymon, a private-label consulting firm, to help us introduce a variety of private-label items in a short amount of time. For those looking to start their own private-label program, we suggest working with a private-label consultant … or start networking with suppliers who focus on providing private-label products. ECRM and RangeMe are other great resources that can help retailers connect with a multitude of suppliers who produce private-label items.

CSD: What are effective merchandising strategies for private label to increase visibility and sales?

AA: A private-label program must have strong merchandising strategies for it to be successful. But first, you need to commit to private label and make it a priority for your stores. Elevate your private-label brand where customers can quickly seek them out. Do this through effective branding of your private-label packaging, providing your customers competitive pricing and promotions, and strategically merchandising and positioning private-label products in your stores. Effective merchandising can be done

by using an end cap or other displays that exclusively display your privatelabel items. By focusing on the entire program through packaging, pricing and merchandising, your customers will become loyal to your privatelabel program.

CSD: What technology do you use to improve merchandising efforts?

AA: One technology we provide our customers is a rewards program where private-label items are offered at an even greater discount than our everyday price. But we also use a less tech-savvy approach for those customers who do not participate in our rewards program. Shelf tags are posted across the store in front of our private-label items to promote our everyday prices, but we also include the rewards price so customers can understand the cost-saving benefits of joining our rewards program. ...

CSD: How do you address merchandising challenges?

AA: Merchandising challenges come in many shapes and sizes. Challenges can be anything from supplier issues that delay product from getting to our stores, to a private-label item not selling well. We take each challenge head on by addressing the issue and resolving it as swiftly as possible to make the program even stronger. At the end of the day, we learn from each challenge so it does not happen again, or we have a plan in place to address it even more strategically.

Emily Boes • Senior Editor

Alan Adato

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