2020/MEDIAKIT
We invite you to live a true digital experience Our history Since 1999, MBA International Business, is the first and only publication specialized in management training, MBA programs and Business School. Articles and interviews published in MBA International Business provide Latin American professionals with guidance on the importance of studying for an MBA and continuing education.
Digital Platform MBA International Business, has developed a complete digital platform that allows you to live a unique contact experience between professionals and business schools.
Our partners MBA International Business is the only specialized publication in the world sponsored by four prestigious organizations in the academic world: •
CLADEA Latin American Council of Management Schools. CLADEA has among its members important business schools in the region and other parts of the world.
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AACSB International, is the most prestigious accrediting agency for educational quality in the world with headquarters in the United States.
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EFMD European Foundation for Management Development, is the most recognized european accreditation agency in the academic community in the world.
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AMBA Association of MBA’s, the only quality accrediting agency in the world specialized in MBA programs.
MBA International Business is the only specialized publication in the region that has alliances with the main organizers of MBA Fairs: • •
QS World MBA Tour (QS Quacquarelli Symons) FIEP International Postgraduate Studies Fair (Training Circle)
Target Audiences •
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The main target audience for MBA International Business are professionals between 25 and 45 years old. They are part of the generation "millennials", "baby boomers", "generation X": o Located in the Latin American region (Argentina, Brazil, Colombia, Chile, Ecuador, Paraguay, Peru and Uruguay). o They are part of the staff of important companies. They are entrepreneurs, as owners of their own company. Human Resources Managers of the main companies in the region. Rectors, deans, MBA directors and business school academics, members of CLADEA, AACSB, EFMD and AMBA.
MBA International Business: A true digital experience In order to offer our readers and advertisers a direct communication experience between them, an application has been included inside the digital edition of MBA International Business, so the reader can connect directly with the business school, just by pressing the cursor on the web page or contact email that the institution has inserted in your advertisement. This same application is inserted in the "Business School Guide", which facilitates the search and direct contact between the MBA candidate and the business school.
Digital Business School Guide Each edition of MBA International Business includes the "Guide to Business Schools", the same that is updated in each publication. The Business Schools Guide provides the reader with a list classified alphabetically and by country of: • • • •
Business Schools. Programs offered by the institution. Email of the person responsible for admission. Business school website.
The Business Schools Guide includes an application that allows the professional to click on the contact person's email or on the institution's website to contact them directly.
We do not retain the visitor on our website, we are only interested in offering you the best information and guidance in your decision to study an MBA, and then complement it in the best way on the business school website.
MBA International Business Digital Emailings According to a study by GMAC, "92 percent of candidates (MBA) say that email is where they would most like to receive information from schools interested in their profiles", from the process that begins in their interest in strengthening his career, the search for a business school and the decision to study the MBA. MBA International Business has a database of approximately 65,000 professionals located in different countries of the region, who receive the digital edition of the magazine via email. Distribution by country: • • • • • •
Argentina 6.500 (Buenos Aires) Brasil 1.850 (Río de Janeiro y Sao Paulo) Colombia 15.300 (Bogotá, Medellín y Cartagena) Chile 9.500 (Santiago de Chile) Ecuador 6.600 (Guayaquil y Quito); Perú 19,500 (Lima, Arequipa, Trujillo, Chimbote y Cusco).
Linkedin This is the network of contacts par excellence of professionals from different parts of the world. In this network of the general direction of the magazine - to have a more personal and direct contact - we publish notes from business schools, graduations, launching of MBA programs, guidance articles on managerial training, as well as testimonials from MBA graduates. Additionally, we send directly to each contact, relevant content for their professional growth.
www.revistamba.blogspot.com In this space, we share reflective content on leadership training, leadership, MBA programs, and MBA testimonials.
WWW.MBAINTERNATIONALBUSINESS.NET It is the most complete and detailed portal for information on MBA programs and business schools. It has the following sections: •
MBA International Business. – After the MBA International Business magazine was published, the digital edition was published with free access.
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Business Schools Guide. - A guide by countries in alphabetical order, which presents: the business school, the programs it offers, the contact person's email and the institution's website.
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Club MBA. – Testimony from MBA professionals, who share how the program impacted their lives on a personal and professional level.
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MBA orientation. - Articles and orientation interviews on management training and MBA programs.
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Know your Business School. - A profile of important business schools.
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Events. - Detailed information on the MBA fairs that take place in the region, as well as the academic events that bring together business school representatives.
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Banners. – The MBA International Business portal provides the appropriate and strategic space for business schools to promote their programs.
Facebook Through this network, scholarships for postgraduate studies, start of programs, MBA graduations, and all kinds of news are announced with a specific date for the interest of professionals and business schools.
Periodicity MBA International Business is edited quarterly, 4 times a year on the following dates:
January-March: March 15 April-June: June 15 July-September: August 25 October-December: October 15
The deans say it The deans and directors of MBA programs of the main business schools, as well as the representatives of the main accrediting agencies of education in the world - such as AACSB International, EFMD and AMBA- consider MBA International Business as the main publication on managerial training, MBA programs and business schools.
Contact. – Rolando Vargas Serrano CEO Managing Director Email: rvargas@mbainternationalbusiness.net Irma Aranda Guzmán Editing coordinator iaranda@mbainternationalbusiness.net
MBA International Business is a publication of Emprendedores S.A.C. Tomás Ramsey Street 887, Oficina 503, Magdalena del Mar Lima – Perú Phone: (00511) 261.8787