Portfolio Marketing Unit 4 XIMENA LETONA GIRÓN 5TH BILINGUAL
Index
Telephone Skills……………………………………………………..3
Telephone language…………………………………………………4
Telephone Quiz…………………………………………………………5
Phone-Answering Tips………………………………………………....6
Promotional Activities and Branding………………………………….7
Promotional Activities…………………………………………………8 Pictionary # 1…………………………………………………………...9 The Power of Brands………………………………………………….11 Pictionary # 2…………………………………………………………..12 New Product Development…………………………………………….13 Pictionary #1……………………………………………………………14 Launching and promoting a new product……………………….16 Partial Exam………………………………………………………………..18 Works…………………………………………………………………………20
Telephone Skills
-Do you ever make telephone calls in English? When? What for? -- When is it better to make a phone call than send an email? -- What problems have you had when talking in English on the phone? -- In general, why is talking on the phone more difficult than talking face to face? -- How can you prepare for telephone calls, and what can you do to make sure there have been no misunderstanding?
Telephone Language Flemings Hotel Reservation Form Reservation made by: Company: Type of room: Purpose: Date:
Jack Rubenstein Top Flight International small for 15 people. Job interviews May 18 from 9 a.m. to 1 p.m. Extra services required: Coffe for the interview
H= Flemings Hotel. How CAN I HELP you?
P= Good afternoon. THIS IS Jack Rubenstein, and I’m CALLING FROM New York. I want to book a meeting room while I’m there in London.
H= Ok, sir. Let me get your details first. Could you GIVE ME YOUR name again, please?
P= Yes. My name’s Jack Rubenstein, that’s R-U-BE-N-S-T-E-I-N.
H= Fine, Mr. Rubenstein. And CAN YOU TELL ME the name of your company, so I can put it on the invoice?
P= No problem, the name of my company is Top Flight International.
H= Ok, and what size room WOULD YOU like?
H= When WOULD YOU LIKE the room for?
P= I was hoping for May 18- that’s in a month’s time.
P= Good. Could you LET ME KNOW the rates, please?
Telephone Quiz
Phone-answering Tips
Aswer all before the thrid ring.
Respond to all your calls within one business day.
Be warm and enthusiastic.
Take telephone messages completely and accurately.
Welcome callers courteously.
Train your voice and vocabulary to be positive.
Keep voice volume moderate and speak slowly and clearly.
Ask the caller if it’s right to put him or her on hold.
In the answer machine, leave a professional message recorded.
Train everyone else who ansers the phone to answer the same way.
Promotional Activity and Branding
Promotional Activities ď ľ
Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public.
ď ľ
The objective of advertising is to increase your profit by increasing your sales.
Direct mail Free gifts with every purchase Free samples Leaflets and brochures Newspaper articles Point-of-sales display sponsorship Television and radio advertising
website
Pictionary 1 WORD
DEFINITION
Launch
Start selling for the first time
Ploys
Tactics/tricks
Retail Stores
Shops, supermarkets, etc.
Public Relations
The activity of keeping good relations between an organization and the outside world
Hyped
Build on an existing success
Log on
Start using
PICTURE
Focused on
Concentrated on
Hits
Visits
Capitalise On
Publicised strongly
Brand awareness
Knowledge that a certain brand exists
Market share
How much of the market is taken by a particular product
The Power of Brands
Pictionary 2
• A design which represents a company or product. LOGO
• Change.
• Spend extra.
PAY A PREMIUM
• Increase.
MULTIPLY
• Method.
• Job.
SWITCH
APPROACH
TASK
• Relaxed, satisfied and not worried about dangers.
• Change themselves radically.
• Attractiveness.
REINVENT THEMSELVES
APPEAL
COMPLACENT
New Product Development
Pictionary # 1 Word
Definition
Sentence
Entrepreneurial skills
Abilities needed to start a new business
My husband had receive many courses, and he has found lots of entrepreneurial skills he have.
Up-maker
Expensive, high-quality Sometimes new products in the stores are upmaker.
Founding
Starting
My uncle is founding a business of cloth in Africa, this could help the community in there.
Prohibitive
Too expensive
It’s unfair that some products are prohibitive for some people in the society.
soared
Increasing very fast
LAst month we launch the new shampoo, the sales had soared.
takings
Income/ revenue from The takings had a shop covered the $1,000 monthly rent plus bills.
Image
A niche product
A product only bought by a small, specialised group of customers.
The weird specie of India is a niche product.
Take off
Become a popular product
The Te Cha take off in the United States around 1956.
Stocking
Selling it in their stores
Outselling
Selling more tan
The Coffee exported from Colombia has been outselling.
New lines
New types of product
We are planning to make new lines for Cristhmas.
Projected turnover
Expected or estimated sales
The projected turnover for 2010 was $345,000 for the shampoo.
Paiz started stocking our product last week.
Launching and promoting a new product
Partial Test
Works
But it NOW!!