Book CoverReview Story
Book Review:
Selling To Serve XU Magazine’s CEO, David
Hassall, received the revised and updated edition of
James Ashford’s book - a bestseller on Amazon! David reviewed this
practical guide on how to ensure that you’re not being a busy fool...
W
ritten by James Ashford (owner of pricing, proposal and engagement letter software GoProposal and the accountancy practice MAP) this is a real-life guide on how to ensure that you’re building a profitable business and not just dealing with the chaos that each day might bring when you open up your phone, tablet or laptop. Selling To Serve was initially released in 2016 with the fourth edition released in 2021. The updates have brought some concepts along further but this latest read now also
Get your copy on
Paperback, hardcover and Kindle editions available.
62 / Issue 26
looks to tackle some real life issues that may be affecting your practice, such as Covid-19. The thing that has always attracted me to this book is that it’s tangible and practical advice by someone who is actually doing it on a daily basis with their own clients and team. So many accountants and bookkeepers end up managing chaos and dealing with surface issues, essentially treading water, rather than dealing with core issues and developments
meaning that progress is very rarely or never made. If you look over the past 5-10 years there have been so many things in society that have been questioned and ultimately changed. ‘It’s always been done this way’ and ‘that’s just the industry that we’re in’ are no longer acceptable. The accounting and finance world feels like one of the places in which we are going to see lots of changes and breaking away from these industry stereotypes. The concepts that Ashford covers in this book are nothing new: making profit; reducing stress; feeling valued; having more time. Why then is it so difficult for this industry to obtain one or more of these, especially over a prolonged and sustainable period of time. It seems that 99% of it comes down to mindset and confidence. In this book Ashford has carried out an excellent job of detailing how to harness that mindset into creating the tangible results for your business.
XU Magazine - the independent magazine for Xero users, by Xero users.
