Yaadi Culture, Fimi Style Magazine by Yaadi Culture, Fimi Style Magazine

Volume 2 Issue 3

March 2013

YAADI CULTURE, FIMI STYLE MAGAZINE Jamaican fallacies Where will the youth go? pg. 5

Pg. 7

@YaadiCulture Yaadi Culture, Fimi Style

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Page 2

Table of

Contents

Features 3

“from a Bird’s view”

Ole time people did say

JAMAICAN fALLACIES

DANCEHALL AND CULTURAL CONTINUITY

WHERE WILL THE 'YOUTH' GO?

Doctaz Advice

Thoughts from an educated mind

Editor-in-Chief : Adrian Duncan Contributors: Alex-Ann Green Deidre Douglas

@YaadiCulture

Georgette McGlasgen Vanessa Williams

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“From a Bird’s view “ Let’s recall some great women

Deidre D. Douglas

“Being a woman is a terribly difficult task, since it consists principally in dealing with men.” ― Joseph Conrad (a man)

arch is International Women‘s History Month, and March 8, is actually International Women's Day, which according to www.internationalwomensday.com is a global day celebrating the economic, political and social achievements of women past, present and future. In countries such as; China, Russia, Vietnam and Bulgaria, International Women's Day is a national holiday. But why an entire month, some may ask. Here‘s the point of a month, women were once not allowed to vote, go to school, to be in any way equal to males or even have an opinion. Sure, this still happens on an impressionable scale in parts of the world, but the positive side is, young birds, women have come a long way. This day has been observed since the 1900‘s, when women found their voices and started to speak up against oppression and the evident inequality. In 1908, 15,000 women marched through New York City to demand better conditions inside and outside of the workplace. And this progressed over the years, to countries all over the world. Today IWD is a holiday in Afghanistan, Armenia, Azerbaijan, Belarus, Burkina Faso, Cambodia, China (for women only), Cuba, Georgia, Guinea-Bissau, Eritrea, Kazakhstan, Kyrgyzstan, Laos, Madagascar (for women only), Moldova, Mongolia, Montenegro, Nepal (for women only), Russia, Tajikistan, Turkmenistan, Uganda, Ukraine, Uzbekistan, Vietnam and Zambia. What is INTERNATIONAL WOMEN’S DAY? It is a day like mother‘s day where more women are celebrated, IWD sees women being gifted by children, men and even other women for their gender. Whether we observe it as a day of significance or not, we do have to acknowledge that there is a new paradigm for the roles and responsibilities of women. More women are bold, brave and strong. There is a greater sexual assertiveness, more women are calling their own shots and that of the people in the lives, and it is not out of desperation but choice. Yes, the men may still have an edge, maybe it is only psychologically in some cases, based on history and culture but the journey the female sex has taken to get to its present day situation is phenomenal.

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YAADI CULTURE, FIMI STYLE MAGAZINE Ole Time People did say…by Georgette McGlashen

anguage is still one of the most distinctive identifier of an individual‘s nation, race or geographical location. The distinguishing voice in which one speaks can be referred to as an

accent. According to the Merriam Webster‘s dictionary one definition for accent is ―a way of speaking typical of a particular group of people and especially of the natives or residents of a region. Accent differentiates, identifies and mark as special a people from a particular region, historical background and nationality.

Recently

Volkswagen aired an advertisement (http:// www.youtube.com/watch?v=2e5xbof0kZE) at the Super Bowl, with a White male character from Minnesota named Dave using a Jamaican accent, portraying a laid back and relaxed attitude. Expectedly after the 2012 London Olympics, with the Jamaican male and female athletes dominating the favored 100m and 200m races, launching Jamaica yet again in the forefront of the media and the world, the accent was easily identified and acknowledged as Jamaican. Consequently the Volkswagen advertisement received over 13 million views on YouTube (http://www.youtube.com/watch?v=9H0xPWAtaa8) alone. The fact that the character was White, and the setting was not on a beach did not confuse viewers that the language was anything else but Jamaican. It is as if Jamaican Patwa is now international / outer -national, belonging to Jamaica, as much as belonging to the world – understood by all.

ronically to me, many Jamaicans and media personalities saw the advertisement as being racist, degrading, a mockery and representing Jamaicans as carefree and happy-go-lucky people. Facts you should The Jamaica Tourist Board however noted that the advertisement was free and needed publicity for Ortanique is an indigenous the Jamaican tourist industry. This brings me to my fruit of Jamaica. It is a point. In every part of the world, nations use their primary or first language not just to communicate hybrid fruit derived from with each other but to distinguish their uniqueness orange and among other nations. CONTD ON PG 19 Yaadi Culture, Fimi Styleja

tangerine.

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Jamaican fallacies by Alex-Ann Green Most, if not all Jamaicans are frustrated; frustrated with the government, the church and the population at large. We as a people seem to have somehow lost our way in our ability to help ourselves and take pride in being the brightest highlighter of all the negatives in our country and point the finger, usually, at our government officials. No doubt, these officials have a role to play and we elect them in an effort to move our country forward but alas, we have been failed time and time again. Nonsensically, we stick to the same pattern as though we expect new results. The same formula will ALWAYS provide the SAME result so let us wake up and stop fooling ourselves. FALLACY #1 - THE GOVERNMENT IS THE CAUSE OF All OUR PROBLEMS

The government is a group of people. Just like you and I, they make decisions albeit on a higher level. They seem to believe/ hope these decisions are in the best interest of the nation. Since they are human they make errors. Sadly, the set we have experienced seem to make some of the worst ones. Nonetheless, we the people have a say, we have a voice that we neglect to utilize. We have avenues we do not explore. How many of us actually know our laws and all the ways in which we can make a difference and let our voice be heard? How many of us actually try to put programs/initiatives in motion to help? How many of us are actively seeking to be agents of change? The majority of us pass our negative remarks then sit back and do nothing. We have a part to play. Let us take responsibility for our actions or lack thereof . FALLACY #2 -I AM JUST A MAN..I CAN'T DO ANYTHING

All of us are not born leaders, but we can still have an influence on someone. Everyone does not need to be the one in the limelight. Some of us are better suited elsewhere. Some of us need to put our plans in action so that persons can get on board and the team forges ahead and others of us need to be members of those teams because no man is an island - We need each other. Find an avenue suited for you and get to work! CONTD ON PAGE 8 @YaadiCulture

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The Impact of Dancehall on the economy and cultural continuity by Adrian St. P. Duncan

Dancehall is a type of Jamaican popular music which was developed in the late 1970‘s, initially as a sparser and less political and religious variant of reggae than the roots style that had dominated much of the 1970‘s. Stolzoff in his book explains dancehall as an ―active force, powerful and pervasive in its reach and influence, whether through the music or its system of signifiers‖. Further explained by Stewart as the sub-cultural dance stage, where actors reveal, perform and reinforce the cultural imperatives and complexities of their lives, dancehall is and will always be a hot topic for discussion. Stankey-Niaah later lamented that is goes beyond just music but it is a way of life ―a lifestyle, a space, an economic tool, an institution, a stage, a social mirror... a brand name, a community, a powerful tool of articulation especially for people from inner city communities who will now and forever respond to the vibe and beat; ―widout the dancehall, a wah wi woulda do‖? Dancehall today owes its moniker to the spaces in which popular Jamaican recordings were and continues to be aired by local sound systems and readily consumed by its ―set to party‖ patronage; affectionately called ―dancehall‖. Social and political changes of the late 1970‘s of Jamaica became more and more evident in the popular music shifting from roots reggae towards a more local consumption. Themes of social injustice, repatriation, reparation and Rastafarianism was now becoming a thing of the past paving the way for a different style; Dancehall. Riddled with lyrics of dancing, violence, sex, promiscuity and money a new type of music and era was born. Dance is a form of art that generally constitutes the movement of the body, usually rhythmic and to music, used as a form of expression, social interaction or presented in a spiritual or performance setting. Explained in the Jamaican context, ―it‘s about enjoying one‘s self‖ ―getting loose‖ and ―forgetting your troubles in the midst of an often grim environment‖. Used as a popular form of cultural celebration, dancehall undoubtedly stands in the heart of our national identity and has maintained and dominated the local and international scene. @YaadiCulture

CONTD ON PAGE 13

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YAADI CULTURE, FIMI STYLE MAGAZINE WHERE WILL THE 'YOUTH' GO?

We are from a time

By V. L. Williams

and place, where references to the 'youthful' among us is like a resounding melody on the airwaves. From many public podiums to the low whispers in conference rooms; the 'youth of the nation' are always being discussed. But at what point does all the 'reference' to the youth actually translate to action that significantly improves the lives of those who are so popularly spoken of? From the early beginnings, as far as Sunday/Sabbath school, we are told in the good book of Isaiah that a child shall lead. [Of course, it has always been my belief that the passage meant something totally different, but that shall be addressed another time]. As such, we grew with a youthful bout of expectancy that one day, within our

young lives we shall be allowed the opportunity to consciously contribute significantly to the advancement of our nation or even our small social space, that is our community, parish, municipality or even county for that matter. The sad realization however is that despite all the colorful expressions and promising whispers and utterances, the youth among us are still waiting for the opportunity to make their contribution, create an impact, make something of themselves. But, alas, we shall wait in vain like the late Nesta Marley. Jamaica as a nation has been blessed with individuals who are able to 'scribe' some of the most comprehensive rhetoric. The country as an entity has no shortage of policies, inquiries and commissions. Of course, with all these beautiful minds and great writers and planners, these documents all come with recommendations. At present the Ministry of Youth and Culture in the process of formulating another National Youth Policy. The last one was done in 2004 and was designed to cover the period from 2005 to 2010 based on the strategic framework that accompanied it. The chief vision of this document was to the extent that -"...Jamaican youth realize their full potential through access to opportunities, to develop, participate and contribute as responsible citizens, to a peaceful, prosperous and caring society."

Oh, such beautiful poetry

CONTD ON PAGE 11 Yaadi Culture, Fimi Styleja

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Jamaican fallacies by Alex-Ann Green CONTD FROM PAGE 5

FALLACY #3 - EVERY MAN FI DEM SELF

Many of us have been living by this motto and look where it has gotten us!! We complain about not having anyone to trust or not having a supportive family but we are not showing ourselves unselfish. If you want to receive you must give. None of us have everything we will need in life. We don't have access to all things but your neighbor does. If we learn to lend a hand we would all progress together. FALLACY #4 - NUTN GOOD NUH DEH A JAMAICA I am sure we don't look in the mirror

and say "'well I don't deserve anything good because I am in/from Jamaica". We all want good that is why we are unhappy with our current state of affairs. We have good parents, good schools, good homes, good people, good businesses, good athletes and the list is endless. Let us have some pride in ourselves and our people and what we can do!

I could go on with the fallacies but I think by now you get my drift...We can achieve greatness together...it will not be easy but it is possible. I challenge you to get up and do something for the nation! Do something to ensure a positive future for our children! Do something to secure the future our forefathers fought for with their lives! Welcome to the journeyâ&#x20AC;Ś... if you are bold enough to accept the Challenge. See more works from Alex-Ann Green @ activateja.blogspot.com

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“From a Bird’s view “ Contd from pg. 3

Here are a few more renowned black women to recall: Angela Davis, Black Panther member and philosophy professor; Ellen Sirleaf, Liberian politician and economist; Waris Dirie, Somalian model turned activist against female genital mutilation; Madam C.J. Walker (Sarah Breedlove), the creator of many hair products made just for women of colour; Michelle Obama, lawyer turned first African American First Lady to the United States; Rosa Parks, the bravest little lady so many of us have ever heard of, who just sat in the bus and stirred up civil rights activist all over America; and Oprah

Win-

frey, who is only the empress of broadcasting, philanthropist and the first female black multimillionaire. These are great women indeed.

Here in our island, the struggle, the journey has been different, yet the same. They may not have been burnt at the stake like Joan of Arc, but maybe some were treated even worse. Mary Jane Seacole, and Nanny of the Maroons paved the way in our history by taking care of their kind, the way they were equipped to. Edna Manley, Rita Marley, Louis Bennett-Coverley, and Marcia Griffiths are only some of the cultural icons who put and keep Jamaica on the map. Veronica Campbell-Brown, Shelly-Ann Fraser-Pryce, Merlene Ottey and Deon Hemmings inspire young and even older girls everyday through sports to be the best at whatever talent and dream they have growing inside. Let‘s not forget that our House of Representatives host quite a few females and that at present, we do, despite of our struggles, have a female Prime Minister. We are Jamaican; I for one am surely a budding woman, and a very proud one. And I admire many women for reasons beyond the scope of my present psyche. I do know though, that beside every great man is a woman who influences him, and behind every success story is a story about a woman, loved or hated.

Contd on pg. 17

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YAADI CULTURE, FIMI STYLE MAGAZINE

Our Charity... We are a non-profit organization, since December 2011 dedicated to helping disadvantaged children in Jamaica to enhance their lives through educational development. With support from sponsor parents we help hundreds of children in Mona, St. Thomas and Clarendon, with food, clothing, medicine, education and ultimately homes. With support from sponsor parents around the island, we hope we will help many thousands of children in the years to come. As a children‘s charity, The Yaadi Culture, Fimi Style Charity Organization measure ourselves by the joy we see on all of the faces we help. At The Yaadi Culture, Fimi Style Charity Organization, we're more than a charity. More than an NGO. We're a mobilized force of University graduates and caring hearts that provide safe, effective motivational talks and educationally uplifting tools for children born in unfavorable environments. That's where we come in as a Jamaican charity providing much needed educational favors. Since 2011, The Yaadi Culture, Fimi Style Charity Organization — through the help of dedicated l volunteers — will provide more than 2000 hours of motivational talks and over 200,000 free charity drives for children and young adults born with in unfavorable environments. Aspiring to be one of the most prominent children‘s charities in the island and with a presence in over 4 parishes, we are able to heal children‘s smiles and bring hope for a better future. Thanks to the generosity and spirit of volunteerism shown by our supporters, we want to help thousands of children per year. With your help, how many lives can we change tomorrow?

@YaadiCulture

Adrian Duncan Founder and Chief Development Officer

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WHERE WILL THE 'YOUTH' GO? By V. L. Williams CONTD FROM PAGE 7

ey among the focal areas of the policy was improvement in the employment rate and employability of young people; and efforts to enhance the participation of youth in national matters which would contribute to the empowerment of youth. However, according to a World Bank report that was published in 2010, the unemployment for male youth in Jamaica in 2009 was 22.50 percent and for female youth it was 33.1 percent. My math and calculation may not be wholesomely accurate, but that would mean over 50 percent of the youth in the country are unemployed. This is a most alarming situation, because Jamaica is situated in the Caribbean where approximately 63 percent of the region's population consists of persons younger than the age of 30. So to have such a vibrant sector of the population unengaged and non-contributory to the economy must be viewed as a hindrance to productivity and development. Now with the creation of another policy, it is hoped that the deficiencies that were in the previous policy will be addressed so that as a nation we may see an improvement in the lives of our young citizenry. But already, such delusions of youthful advancements are being dismissed as the conditions in the In recent times the Student Loan Bureau (SLB) announced that they will be unable to finance the tertiary education of at least fifty percent of the applicants. That simply means that of the total number that initially sought help from the SLB will not be able to continue their tertiary studies. It may not even be of such significance, considering that there are numerous university graduates who are unable to gain employment while there is the majority who hold jobs for which they are over qualified. It sadly means that individuals are spending borrowed money to gain an education and then are forced to settle for income that is unable to facilitate the repayment of such loans or are in fact unable to acquire any form of employment. And let us not even make the point of opening a business! Especially considering the absence of collateral available to young people and even worst the fact that there are too many 'businesses' in Jamaica all targeting the same small market with the same 'limited edition' merchandise. Yes I said it! CONTD ON PAGE 14

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DOCTAZ ADVICE

Pneumonia... ...is a breathing (respiratory) condition in which there is an infection of the lung.

Causes, incidence, and risk factors Ways you can get pneumonia include:



Bacteria and viruses living in your nose, sinuses, or mouth may spread to your lungs.

 

You may breathe some of these germs directly into your lungs. You breathe in (inhale) food, liquids, vomit, or fluids from the mouth into your lungs (aspiration pneumonia)

Risk factors that increase your chances of getting pneumonia include: Chronic lung disease (COPD, bronchiectasis, cystic fibrosis)  Cigarette smoking  Dementia, stroke, brain injury, cerebral palsy, or other braindisorders  

Immune system problem (during cancer treatment or HIV/AIDS or organ transplant)

Other serious illnesses, such as heart disease, liver cirrhosis,

Signs and tests If you have pneumonia, you may be working hard to breathe, or breathing fast. You will hear crackles or abnormal breath sounds when listening to your chest with a stethoscope. Other abnormal breathing sounds may also be heard through the stethoscope or by tapping on your chest wall (percussion). Visit the doctor and have a chest x-ray if pneumonia is suspected. You may need other tests, including:  Arterial blood gases is enough oxygen getting into your blood from the lungs  CBC to check white blood cell count  CT scan of the chest  Culture of your sputum to look for the bacteria or virus that is causing your symptoms  Pleural fluid culture if there is fluid in the space around the lungs @YaadiCulture

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The Impact of Dancehall on the economy and cultural continuity by Adrian St. P. Duncan

Impact of Dancehall/sessions There are numerous benefits to the dancehall sphere which is the key ingredient in providing sustenance for numerous of Jamaican local and overseas. Dancehall is a way of life for numerous individuals in the inner –city communities and as postulated by StanleyNiaah ―it is not just an even; it is a system of rules and codes‖ essentially it is an institution in its own regard. Patrons, at these events and home, are aware of the latest moves, songs, artistes, slang as well as frictions. Taking it from a small weekly event, these sessions are organized around a particular purpose; profit making, whether for one‘s self or charity. Numerous individuals are benefitting from weekly sessions including the peanut and jerk man, video man, dancers, sound systems, graphic designers, the lighting personnel even the Alcohol Beverage Company and these are just a fraction of the persons who are using this avenue for income generation and gainful employment. On a wider scale, these session are fostering promotions in the Caribbean and wider world. Moreover, dancehall ad its sessions help in the attraction of tourists to the country that will in turn bring their currency here to our country. Additionally, dancehall allows for informal social meetings. A ―chill spot‖ for persons after a long hard day, a space where one can ―kick back and just forget about your worries‖. In the inner city it provides a social meeting place for sometimes politically and socially warring communities not to mention aid in the income generation for these communities on a holistic level. As outlined, dancehall is an anecdote for the excess of poverty, political manipulation destitution that prevails in the inner city communities today. CONTD FR PAGE 6 Yaadi Culture, Fimi Style

CONTD ON PAGE 15

YAADI CULTURE, FIMI STYLE MAGAZINE CONTD FROM PAGE 11

Page 14

WHERE WILL THE 'YOUTH' GO? By V. L. Williams

So, what then are the youth left to do in their bid to survive? When will the powers that be deem it necessary to pay particular attention to the youth? At what point shall all the beautiful writings translate to breathtaking action? It is imperative that we be reminded of the words of Michael Manley; the "youth are capable of making either the most dynamic contribution to change or impeding it through senseless disorder". The decision must be made, which would we rather have happen? Jamaica Land We Love Ever wondered what would happen, if you were suddenly killed. Would the world stop spinning, would they say you deserved it or would they be asking, Lord Oh Lord why? Would there be wholesale crying or rejoicing that you've passed. Would there be any remorse from your killer? Would they ask GOD for forgiveness for the life that you'd lost? Was our sole purpose for being born, just to die? Is death the only end result, can we find meaning for our lives. We live in a country, where people die every day. Yet when someone cries out for help, we just turn and walk away. We say to our leaders that we need to see results. We vote them into power for a change. Yet crying seems to be our only resolve. We have to start making the change, by saying it begins with me. Let's help our neighbors, give assistance to the Police. Let's take back this land we love, so we can start to live in peace. By: Lynford Harris

@YaadiCulture

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The Impact of Dancehall on the economy and cultural continuity by Adrian St. P. Duncan

CONTD FROM PAGE 13

Social impact of dancehall Other than income generation, dancehall has the power to transcend boundaries. It has helped to push our little island far in the music realm as well as on the social scene. Dancehall music is everywhere; ―Gully and Gaza, J.O.P. and G.M.C.‖, in the adverts, on t-shirts promoting clothing, shoes, liquor ―we drink Guinness by the case‖ and even in later days ‗cake soap‘. With this overwhelming influence on the world at large, what should be done, instead of trying to fight the music, is to find a way to channel this influence for further promotion of the country and its unique people. Moreover, developing policies for the regulation and further income generation and cultural continuity from this powerful transcending tool; ―nuh lock off di dance‖.

JOIN A LIBRARY TODAY……reading

stimulates the mind

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Page 16

Are you tired of seeing our children suffer?

What will you do to foster change?

Benefits

For the children:

Yourself... Be a

Mentor



Providing intellectual development



Aiding in fostering Information literacy



Providing moral support



encouraging social development

For the Mentor: A sense of fulfillment Opportunity to foster change Big Brother/Sister feeling

YOU CAN MAKE MORE OF A DIFFERENCE THAN YOU KNOW.

Motivate... Share... Inspire... Guide Contact us@ yaadiculturefimistyleja@gmail.com/adrdun28@gmail.com Tel: 187-356-1467/ 1876-813-2156 @YaadiCulture

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YAADI CULTURE, FIMI STYLE MAGAZINE Contd from pg. 9

“From a Bird’s view “

man lost a rib, and got a girl who spoke to snakes, who he loved so much, he then sacrificed his eternity just to be with her. Let us show the women in our lives why we are smitten by them, maybe they can‘t cure diseases, but they surely can put smiles on faces and hopes in hearts. We wouldn‘t be here, wouldn‘t have experienced life, if a woman hadn‘t been at some point carrying us along. And rightly so, it was Margaret Thatcher who said, ―If you want anything said, ask a man. If you want anything done, ask a woman.‖ She was however talking about politics. Until next time young birds, recall your great women and let them know. Deidre D. Douglas

THOUGHTS FROM AN EDUCATED MIND The other day I sat outside my office door at the University of the West Indies, Mona and I noticed a colorful array of uniforms at the undercroft; it was a mathematics workshop, and I thought to myself ―a who say Jamaican youths nah develop?‖. There was a math workshop being hosted by the University along with various corporate entities geared towards primary and high school students across the island. It was clearly well received as there were numerous schools in attendance. In my observatory eyes, it was truly a success and I am sure that numerous students received a dish of intellectual development to keep them full for years to come as well as a sip from the opportunity cup as I am sure a lot of these students will soon be enrolled in this noble institution. In addition to this, they were presented with the opportunity for social and intellectual networking with other students as well as presenters and members of the University‘s administrative community. This among numerous other workshops across the island fostering students‘ intellectual development proves that the country is on the right track for development. With more policies in place that fosters youth development and more programs designed to foster youths‘ innovative spirit, Jamaica‘s future will astonishingly bright. Imagine a Jamaica so technologically advanced, all governmental agencies and public services are fully available online and from the comfortable of your home; even in remote areas. Imagine a Jamaica in which all children is awarded the opportunity of a good education; up to the tertiary level. Oh, what a beautiful Jamaica that will be. For this, we all must play our part in fostering this development, would you not want to see such a Jamaica? By: Adrian Duncan Yaadi Culture, Fimi Styleja

YAADI CULTURE, FIMI STYLE MAGAZINE Real Vibes Inc is an internationally acclaimed Recording Label established in March 2010. Under the guidance and careful tutelage of Chairman Jahsie ‗STEPS‘ Levy, Real Vibes Inc has state its claim on the entertainment industry. This internationally acclaimed recording label boasts four branches in three countries: the United Kingdom, America and most definitely, Jamaica. This is a recording label has in its foci what is important. Guided by the mantra ―entertainment for the people‖, Real Vibes Inc is committed to investing in good music that highlights talented acts the world over. Currently signed to the label are: Ricky Chops, C-Block and Jahvante Campbell. The most recent project from Real Vibes Inc was the production of the ―Talk to Mi‖ rhythm with acts like Turbulence, Lutan Fyah and Charlie Blacks which has been making airwaves in the United Kingdom and Jamaica. With a young vibrant and fully committed team including Carton Brown and Richie Ellis; Real Vibes Inc is destined to make a major impact on the entertainment scene and represent another aspect of Brand Jamaica and the best its cultural industry has to offer. Contact Real Vibes Inc : Isha “Iziz I” Levy info@realvibesinc.com

Buy Ja Jamaican…. maican…. ….BUILD JAM JAMA AICA

Do your part and …..

SUPPORT OUR LOCAL FARMERS, BUY LOCAL PRODUCE. Yaadi Culture, Fimi Styleja

YAADI CULTURE, FIMI STYLE MAGAZINE Ole Time People did say…by Georgette McGlashen

Whilst

CONTD FROM PG. 4

many Jamaicans are comfortable in using Jamaican Patwa among themselves, many times in intimate and informal settings; there is an element of shame and unacceptability among some Jamaicans, of being identified as a Patwa speaker, in the public sphere; due to local stereotyping of Patwa being identified with lower class status and educational ignorance. The public sphere in this case speaks particularly to foreign nations that many Jamaicans esteem, such as America and England / Europe specifically. Additionally, on the local level, the public sphere is any formal institutions ranging from church, school to business organizations. However, the real irony of the language usage, is that, now, America, through their Saturn advertisement (http://www.youtube.com/ watch?v=U4Gw213vZGs) and England/ Europe, through their German Volkswagen advertisement has and is acknowledging Jamaican Patwa as the major identifier of an authentic Jamaican identity and culture.

PIKNI INA DI KIYAR

personally am an advocate of Jamaican culture, specifically language. While other elements of our culture may be malleable; such as fashion, music, food etcetera, language remains the most undisrupted. As a way of being practical as well as promoting a written style of the Jamaican Patwa, Cassidy-JLU Writing System, printed on the rare windshield of my car is the phrase PIKNI INA DI KIYAR. This is how I believe I can say to other motorist, Baby on Board; especially since the baby on board sign I bought, kept falling off. My nephew also, constantly had a problem with the word ‗board‘ which has several meanings, of which none refers to a car - and I was not sailing a ship. The most appropriate phrase would be Baby in the Car. But since we are in Jamaica where the majority of the population speaks Jamaican Patwa PIKNI IKNI INA DI KIYAR is the mostly likely phrase to communicate the message. Consequently I have witnessed several persons photographing the rare windshield to capture the boldness and audacity to express Baby on Board in a much more communicable and sensible manner. Last but not least, regardless of the rumors that Jamaican Patwa is impossible to read. I am sure you read the sign and understood it, as well as everyone else that did. Until next time Waak Gud and Tek Kier. Yaadi Culture, Fimi Styleja