YAN SHUM Portfolio 2019
Hi! My name is Yan Shum, Master Graduate of Multidisciplinary Innovation from Northumbria University in Newcastle, UK. I am interested in designing business opportunities that are beneficial to both internal and external users. I enjoy drawing, paired with strong verbal and written communication to express my ideas.
Contents Connect Cyber Wellbeing Sleep Matters Get ready to Innovate: DJ session with Kriss/DJ LKP
P4 -27 P28-41 P42-51 P52-59
Connect Shortlist Student Service Design Award 2017 Presented by Service Design Fringe Festival and Arts Thread Helping to overcome social isolation for older people in suburban areas by giving them guidance to reach social activities.
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Solution CONNECT is an application which helps older people search for social activities within their neighbourhood and beyond.
Available at bus stops
Interaction screens at suburban bus stops which allow older people to search for activities and provide directions as a print out to help them to plan their journey.
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Informing relevant information
Instead of advertising to older people, we could allow older people to find out information and directions to activities.
Using buses to get to activities
Pensioners have concessionary travel passes which entitle them to travel on buses for free. This service can encourage them to make the most of these passes, travelling to new places and socialising.
User journey
User reading Connect Instruction
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Being informed about CONNECT After the target users (re)apply for their concessionary travel passes, the pass is sent through with a Connect introduction letter and an instruction leaflet. Step by step instruction The leaflet guides the users to use the interaction screen as it might be a new experience to them. Partnering with trusted authority Connect partnering with a long established and trusted authority, like Nexus, would allow the target audiences to build trust to use Connect to search for activities to attend.
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An Introduction pack of Connect sent with the concessionary bus pass
Searching for activity How does it work?
3.Getting directions for the activity
1. Viewing activities near by Users can view activities around the bus stop on the map.
The activity address and contact detail along with a short description of the activity is shown after selecting an activity.
2. Searching for activities The user can search for activities base on their interest or preferred location.
4.Printing out information The direction can be printed out using the concessionary bus pass. 9
User printing out directions for activities
Being guided to activities The print out map The printed out map would help the user to find their way to the activity easier with detailed directions.
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Please click on the screen shot to watch the CONNECT user journey!
https://www.youtube.com/watch?v=vtIoCifO5OQ&feature=youtu.be 11
Problem Isolation may cause elderly people to have poor physical and mental health.
Live alone
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Research Finding target audience within older people I have spoken to different age group of older people with different circumstances. From, living alone to living with spouse, active to house bound or needing to care for the spouse.
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Surveys to understand their routines
This allowed me to look for opportunities to build social interaction into their daily routine and activities that they are interested in.
A typical day of Alec
A typical day of Ronald TIME
TIME
Wake up
5:00-5:30
Wake up
7:30-10:30
Work
7:30-10:30
Breakfast, tea and cigarette
Reading Newspaper and books, watching news on TV 21:00
Reading Newspaper 12:30-13:30 Drinking at a local pub Food Shopping on the way home
Go to bed
7:45-8:00
Go to bed
Wake up Getting the bus to town to do some shopping
15:30
Helping next door neighbour to get in and out of chair
17:00-18:00
Tea time Puzzle and reading
Watch TV 17:00
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TIME
5:00
12:30-14:00 Drinking at a local pub
A typical day of Tony
21:00
Go to bed
Interviewing people that attend and organise social activity for older people Furthermore, I have decided to reach out to social activities that aimed for older people. I have visited St Trinity Vintage social lunch and Harrisa Social lunch which are both based in Newcastle. I have been able to gain insight from stake holders and understand why do older people attend social activities, how the organiser interact with the target users and their method of advertising the activities.
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My professional development Concept 1 Creating interaction between different age groups at suburban neighbourhood bus stops. Bus stops can often be found throughout suburban areas. Public transport is an affordable and sociable way for people to travel. People who are waiting at bus stops don’t usually have much to do and have a common goal - waiting for the bus! This gives people the initiative to start conversations with others.
Bus Stop in sub-urban neighbourhood
Limitations
What interaction could we provide? How does the interaction continue between people after they leave the bus stop? This plan may be dependent on the weather as people may avoid travel in harsh conditions. We would need permission from the owners of the bus stop for this plan to come into fruition.
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Concept 2 Creating activities that would allow older people to get to know their neighbours. I thought establishing a cycling club as well as a network for sharing gardening equipments would provide different age groups the opportunity to interact with their neighbours. We would be able to combat social isolation by giving each person a responsibility, such as treasurer or administrator. Concept generation
Limitations Many were worried that the items they lend out would be damaged or not returned. Many of them also thought that cycling is too physically demanding for their age.
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Concept 3 Improving social cafes for elderly people I chose to advocate community based cafÊs that are aimed for older people. These cafes seem a warm, safe and pleasant area for people to gather and socialise. As cafe’s are already set up, we would just need to advertise the social event for people to attend,
Visiting social lunch club at Harrisa, Newcastle
After speaking to the volunteers at these cafes I found that not a lot of people are utilising these facilities.
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Reasons For Poor Social Interaction Low attendance
Information being over looked
Anna
Attendance is low in social activities that aim to connect those with social isolation because...
“I advertise these social gatherings by putting a flyer through their door... I wonder how I can get more people to come along. If free food and coffee don’t make people come along, what would?”
The flyers can be easily overlooked and thrown away as people think it is junk mail.
No directions to social event
Bob
“Older people don’t know where the centre is and would call up to ask about it as they don’t have internet.”
Without direction older people who are interested in the activity are not able to attend the event.
Problem statement: How can we inform older people of the presence of social cafés in their neighbourhoods and encourage them to attend?
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Concept Development Service creation The below processes have assisted me to create the service which would suit users’ needs and find out touch points that I needed to create.
Storyboard
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Personas
User journey blueprint
Design Through wire framing and Illustrator, I designed the content, UX and UI for the interactive searcher and direction receipt.
Initial wire frames of Connect
Sketch of the receipt
Wire frames in Illustrator
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Validation User testing I was able to test the usability of the touch points through speaking to users.
Application user testing
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Receipt user testing
Expert Interview Through speaking to experts of bus stand screens, I iterated my design by downsizing the interactive searcher which would cut cost on the digital display screen.
Expert interview at Ferrograph, Newcastle
Iterated application screens
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Project Challenge
Connect Instruction
Challenge: The target audience were confused with how to use the interactive screen at the bus stop. Solution: A leaflet that gives instructions on how to use Connect at the bus stop. This would be sent along to the end user with their concessionary travel pass. This would help to encourage the user to take the most out of their free travel pass to engage in social activities
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User testing with target user
Challenge: It is too complicated to use Connect. There were too many options to Connect which included inviting friends and family to join the same activity. The end users don’t understand the meaning of many icons on the interface. Solution: Simplifying the application to only search activities for the user and adding text descriptions below icons.
Considering the need of people with disability
Challenge: It may prove difficult for people with certain types of disabilities to use the application. Solution: This resulted in a slider bar and zoom button. The slider bar can be used to lower down to wheel chair level to be used and the font can be enlarged to view for users with visual impairment.
Benefit of Connect Reminder
Connect
For user
Reminder
Connect
Connect
1.Allowing the user to gain information of activities
4. Giving the user independence toConnect look Connect up information and search for directions
2. Allowing the user to get directions to activities
5. Giving the user confidence to travel by Reminder Reminder planning out every step of the journey for them Reminder Reminder
3. Receiving up-todate information about activities and directions
6. The user can discover new activities they were Connect not aware of previously
7. The user can Reminder meet new people
8. Finding people who share similar interests and hobbies
Reminder
Connect
9. Being able to socialise frequently Connect
Connect
For Nexus/Bus companies
Connect
Reminder
Connect
For activity organisations
10. Improving quality of Reminder service
Reminder
11.Improving user satisfaction Reminder
Reminder
Connect
For NHS/PHE
12. Being able to pass on information to more people
14. Helping maintain positive mental and physical health among the elderly
13. Spending less time and resources on advertising
15. Lower cost towards older people’s mental and physical health issues
Reminder
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Validation from Stake holders
Kevin R
Florence
Colin U
Depot Operations Manager
Attendance of Trinity Lunch club
Costumer Information Manager
Arriva
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Nexus
“This is a well thought out concept
“Very well explained and will be useful
with very real benefits and I therefore,
for older people who need to get out and
hope that your ideas come to fruition
want to find these different lunch clubs and
one day soon”
social times.”
“Nexus would fully support a trial of such technology and the wider roll-out should it prove to be successful, and should a suitable capital and ongoing revenue funding stream be secured.”
Reflection Project type
Enjoyment
Challenge
For my under-graduate final project, I was free to chose what to work on. I wanted to work on a project that aimed at a social problem and provide meaningful solutions.
• First hand research & validation
• Looking for interviewees
Due to the length of the project, I was able to reach out to conduct extensive research with my target audience. This allowed me to gain insights. Also, validating my ideas which helped to reach final outcome that best suits the target user.
It took some time and many attempts to get in touch with social activities that aimed for elderly people which would allow me to interview their attendance.
Duration September 2016 - March 2017 (6 months) Solo Project
• Considering implementation I was able to consider the hardware and software development with help from experts in the industry of display screen and application development. I have also considered the cost and possible funding paths to make this idea a reality.
• Finding a solution Due to negative responds to initial ideas from target audience and tutors, it took along time to reach to the final solution.
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Cyber Wellbeing A series of ideas created to raise awareness and influence behaviour change to address cyber crime vulnerability in teenagers
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29 Final presentation with team
Solution Cyber Crush is an online game concept is a combination of the No Campaign and Candy Crush to raise awareness in being cautious of people online.
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Message
There are people who disguise their identities and have malicious intentions on the internet.
How to play? Putting all characters three in a row to clear them and gain points in a time limited frame. The stalker and thief will try to deter you from completing your goal. As the game progresses the stalker and thief will be more difficult to identify.
Lv 1: The stalker and thief are easily identified by their outfits
Lv 2: The stalker and thief are hidden behind general users. They would occasionally appear from behind general user profiles
Lv 3: The stalker and thief takes off their outfit and masks to blend in as general users. There would be slight changes in facial expressions which reveal who they truly are.
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Advertising ideas
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Design Process
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Being given ideas generated from Workshop We were given a stack of ideas generated to possibly solve the problem at a one day Fuse sprint workshop with junior cyber police, Northumbria police, software engineer and Multidisciplinary Innovation students to work together and generate ideas in small groups.
Understanding the problem as a team
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Concepts generated during the workshop
Setting a goal: Developing one idea We were passed on the ideas from the workshop and were free to decide on what to do with the ideas and what to present at the end of the project. We as a team decided to take inspiration from the list of ideas we were given and develop our own.
The team discussing what research needs to be done35
Research
Looking at campaigns that aimed to raise awareness of cyber well-being amongst teenagers This has given us clues of what media we should use to reach out to teenagers, how to engage with them and what would make a memorable campaign.
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Looking into psychology theory Through looking into positive reinforcement tool and stimulation theory, we have decided to make a fun online experience for teenagers to learn about cyber well-being instead of creating an offline experience that forces them to participate.
Design We narrowed down the provided list of ideas by using Google Sprint methods. The six ideas on the side that we think would benefit our target audience the most.
Say No Campaign
Two Sides
Educating the Adults & Teenagers
Using pop music lyrics that will relate to the teenagers to help them gain the courage to say no to strangers and bullying online.
A video that shows the reality of how these “online celebs� actually live in a day. This shows how teenagers could live their lives to the fullest without needing to be online all the time.
Developing awareness of cyber wellbeing among the supervisors/ guardians of teenagers and focusing on building a trusting relationship between them.
Redirecting Interest (Coding)
Photo Event
Not Real Computers
Creating platform and tools to redirect possible hackers or cyber bullies.
Redirecting interest & beliefs of taking selfies & seeking fame online by engaging them in social events.
Learn to prevent bad things that happen to you. Dummy computer, creating simulations of real situations.
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Other concepts Snap Society
Æther
A solution to try to tackle fame seeking on internet.
The internet world that can be sensed with VR
How does it work?
How does it work?
1. Teenagers are invited to take photos at events.
2. Upload photos to Snap society Instagram account
3. Professional photographers can comment and give guidance on posts.
1. Through using VR headsets, teenagers are able to experience the internet through senses.
2. Each room would bring a cyber crime in front the viewers’ eye.
Message Instead of taking photos for the sole purpose of seeking fame, use it as an opportunity to meet like-minded people and improve photography skills. 38
The internet can be just as dangerous as the real world if one act recklessly.
Benefit & Limitation of the ideas Snap Society
Æther
Fun
Improving photography skills
Shocked
It is a colourful interactive game that engages people to learn through play.
Through gaining feedback from professional photographers, the users can improve their photographic knowledge.
Using the element of shock and physical experience to send the message of the game
Cyber Wellbeing Benefit
Engage The message is delivered in a format that interests teenagers
Learn positive attitude Users will be able to learn positive attitude by being part of a social community that share the an interest both online and offline.
Engage Using interesting new technology to engage the users
Limitations • • • •
Development Time Testing Stages Time Development Cost Addiction to the game (Candy Crush Theory)
• • • •
Lack of interest (teen) Competitive behaviour emerging Weather Effectiveness in delivering cyber well-being understanding
• • • • • • •
Development Time & Cost Testing Stages Time Equipment Cost Insurance (equipment) Logistic Security Negative Impact on psychology (if content is not properly thought of) 39
Reflection Project type
Enjoyment
Challenge
This is an ongoing brief hosted by Creative Fuse, Northumbria University and Northumbrian Police due to the concern of rise in cyber crime amongst teenager.
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Duration October -November 2018 2 weeks university project Group project Group project with Ava S, Charlotte K, James C, Joe I and myself
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Being Project leader
Lacking first hand research
As I have more experience in working in design group projects compared to my teammates, I stepped in to lead the team. My duties inclding host meetings and suggest activities that should be part of the design journey.
We could not conduct first hand research due to the length of the project. Therefore, we did not fully understand the reason why the target audience may be vulnerable to cyber crime that would help to design solutions better resolve the problem.
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Great team work
We distributed work according to our experience and academic background. However, we include everyone in the idea generation process which created a shared ownership of the ideas.
Working with people from different backgrounds
Teammates that are not from a design background are not too good at idea generation and cannot help with creating visuals for final presentation which means most work were giving to design backgrounded students.
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Sleep Matters Improving the quality and quantity of sleep for Millennials with perfectionism by helping them understand that failure happens to everyone and to treat it as learning experience with a journal and podcast
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Research
Asking questions about sleep
Marketing research
Looking into academic papers
e.g. What is sleep? What can affect it? What is good sleep?
Looking at commercial products that help people to go to sleep. From edibles and wearables to products and services that affect sleep as a whole.
Poor quality of sleep can be have a variety of causes. My tutor Mark suggested for me to read through some published research papers to find factors that influence sleep quality.
This helped me understand different perspectives of sleep and pick a direction in which I should conduct further research.
Conclusion The products help the user to fall asleep through relaxation which does not treat the problem.
Thoughts I wanted to design possible solution that could treat the root problem of sleep
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One of the papers suggests the pursuit of perfectionism could be a potential cause behind milennial’s decreased quality of sleep. I thought this was a rather interesting finding and decided to develop my project around it.
Insight
A+ A+ A+
People who have perfectionism have a greater chance of finding it difficult to fall asleep at night.
Doubts and concern over actions during the day can increase pre-sleep anxiety, causing delay in sleep.
Perfectionism shares symptoms with anxiety which can lead to insomnia, this could contribute to the development of depression.
There is growing evidence that more millennials are becoming obsessed with perfectionism.
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Design journey
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Creating scenarios
Creating user journey
Creating What if from the user journey
I thought of different scenarios which may cause bad thought cycles for students with perfectionism.
One of the scenarios was drawn out. This helped me think of every step of their journey to understand the problem from their perspective.
Pain points were picked out and turned into design opportunities through writing down ‘what-if’ scenarios.
Reflection Some of the ideas could make perfectionism worse when the user could not improve from what they have planned out and put more pressure on themselves
Idea generation 1
Idea generation 2
Reaching an idea
Idea generation 3
A series of initial ideas included products which focused on reflecting the failed experience and how to improve on it.
The second set of ideas focused on the concept of accepting failure and understanding that it happens to everyone
The broadcast idea where people share their story of failure was selected which can be used whenever the user needs to drift away to sleep
After speaking to Mark, I began to think of different media platforms which can support these ideas. Further, I was thinking of how I can combine this new concept with what I already have
Reflection I showed my final idea to Mark, my master tutor, he suggested that I could look at failure from the perspective of design which is to understand that failure happens all the time and look at it as a learning experience 47
Final Product
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A journal which allows the user to write down what they have learnt from a failure. Simple instructions to change the way users think about failure and make them understand that it is a key part to success. Asking the user to write down what they learned from their failures and mistakes which would reduce pre-sleep anxiety, so they can go to sleep.
A podcast to give an example on how to accept failure and help build a positive attitude This would further help to build the change in attitude towards failure and make user understand that they are not the only one.
Benefits • Transferring negative feelings of failure to positive thought of learning. • Making the user understand that failure happens to everyone and is a key path to success. • Easing their mind and reducing anxiety before going to bed. • Increasing sleep which may reduce the development of depression.
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User Journey
1. The negative feeling of failure has made Jen concern over her actions, which lead to arousal before bed and make her can’t sleep.
I didn’t do well in this test The cake burnt I’m not good at table tennis
I have learnt... that I should concentrate on not making simple mistakes in the next test Low temperature doesn’t bake tasty cakes how to serve properly in table tennis
“Success consists of going from failure to failure without loss of enthusiasm.” - Winston Churchill
I can’t sleep
2. So, Jen got out of bed and began to use a journal to write down what she has learnt from her failures and read quotes about how to deal with failure with positive attitude.
I have learnt something from my failure
I can stop thinking about what have happened today I am not the only one facing failure
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3. She also downloads the failure podcast to listen to, while she writes down her learning which further helps her to transfer her thoughts of failure into positive learning experience.
Z
4. Finally, Jen got back into bed and soon she was asleep.
Z
Z
I can sleep
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Reflection Project type
Enjoyment
Challenge
This is one of the RSA student award 2017/18 brief.
• Finding a focus point
• Lacking in time
It is difficult to find a focus point regarding the subject of sleep, but I fortunately found a focus point within an academic paper. Not only did it give me insight, but it is also a source to back up my ideas.
As I have decided to work on this competition brief alongside my university studies I have little time to work on it. Although I am please with the final design I do feel there is room for improvement on this project.
This brief wanted participants to come up with ways to improve the quality/quantity of sleep by thinking deeper into the reasons of why people struggle to fall asleep, aside from the physical factors such as the pillow and mattress that we sleep on. Duration January - March 2018 2 months RSA competition brief Solo Project
• Practice to imply design methods I used this project to imply design methods that I have learnt from my masters which made me be reflective of each design decision I made and create new ideas that I would not have thought of.
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Get ready to Innovate DJ session with Kriss/DJ LKP Helping Kris (aka DJ LKP) to reflect on his journey as a DJ and looking for opportunities for his future business development
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Sketching out information about the client 53
Session 1: Knowing the client
Finding out his goals for the future, possible obstacles and requirements to fulfil clients brief Activities
Conclusion of session 1: Goal and obstacle
Asking questions
The session helped us find out how he would want to progress his career as a DJ as well as obstacles that were preventing him from reaching these goals.
Through asking questions we better understand our client which helped to further understand his brand. His DJ journey • How did he get into the industry? • What are his skill sets? • What does a DJ do? • How old is his target audience? • His night routine at the club as a DJ? • How does he promote himself? • How does he manage his career alongside being a parent? • What is his vision for being a DJ? • What brands does he like and dislike? Why?
Goals • Gaining more recognition nationally • Hosting DJ shows that allow him to employ his singing skills • Attending gigs that he enjoys Obstacles In order to reach any of his goals he would require networks and having a clear brand image. • Kriss does not have a professional image on social media. He used his DJ KLP social media account to post photos of his daily life and videos of him making random jokes. Many of which are not helpful in promoting himself as a DJ. • He used to have a network of DJs when he first joined the scene, however, as the DJing industry keeps changing, most of his contacts are no longer working as DJs.
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The team getting to know the client and writing notes down
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Session 2: Finding a focus Understanding his motivation, and guiding Kriss to build his brand image online Activity The golden circle We wanted to gain a better understanding of his motivation that made him became a DJ in the first place, and his future vision of becoming a nationally recognised DJ with his own hosting and singing show. This also helped us to find out what assets he currently has that may help him reach his goals.
Filling in the golden circle with the client
Creating a social media presence We felt that this would be the first step in allowing others to understand DJ LKP and help him to promote himself as a DJ. After brain storming on each of the aspects which can contribute to his brand image, we presented our suggestions to Kris. Conclusion of session 2 In this session, we gave him advice on how to create a professional social presence. We will next focus on how to utilise it to reach one of his final goals.
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Brain storming the components needed for Kris’s social media
Adding content to the gain and risk map
Session 3: Making a plan Creating an action plan with timeline to achieve a goal and evaluate the possible gain and pain from the actions Activity Considering what needs to be done to achieve the aforementioned goals and evaluating the potential gains and risks of these actions As Kriss is a little shy, we thought it would be a good idea for him to promote himself through collaborating with other DJs, which would simultaneously help him expand his network. We also thought about how these changes would influence other aspects of his life. Timeline Kriss has set himself a short term goal to perform at a Redbull event in Taiwan the coming winter and together we built a step by step guide that would help him reach his goals. (e.g. Branding/Networking) Conclusion of session 3 All the materials created in the sessions were passed on to Kriss which will allow him to recap the session and apply the guide as he wishes.
57 Finished gain and risk map
Validation from client
Kriss E AKA DJ LKP The Client
“Their suggestions and ability to put a flexible plan into place with my input, when I attended without much of a mission statement, was very helpful and the ideas we spoke about have helped push me on to new opportunities�
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Reflection Project type
Enjoyment
Challenge
Fuse received funding from European Union to help SME to improve their business within Northumberland. The DJ session was the last group of clients that we had before finishing the year.
Being able to help Kriss
Understand how sole trader/DJ works
Duration March 2018 3 x 2 hour long sessions with Kris Fuse project funded by EU to help SME Group project with Ava. S
It is fulfilling to assist Kriss on reflecting on his career and setting goals for the future which he was too busy to consider and had no one to talk to regarding his goals before.
As Kriss is a sole trader/DJ, there wasn’t many questions that we thought of to ask. We needed to understand how our suggestions would affect his parenthood as well as his DJing career.
Fast pace and intense workshops We only had 3 one hour sessions with Kriss. Therefore we moved on from one activity to the other quickly which kept us focused on the activity and sped up our thinking process.
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Thank you Thank you for viewing my portfolio. Please do not hesitate to contact me if you would like to know more about me and my work. yan.shum@outlook.com