Step by Step Guide to Personal Branding by Derek Kemp

The Step by Step Guide to Personal Branding. Disclaimer: The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. We do not guarantee or otherwise promise that you will earn any particular amount of money. That said, it IS possible to make money online. Thousands of people are doing it every day, and we hope that this report can help you join those ranks! The author of this Resource Report has done his best to ensure that the information contained herein is valid, truthful information. However, he makes no claim or warranty, expressed or implied, as to the accuracy, applicability, fitness, or completeness of said information. By reading this Resource Report, you acknowledge that you will not hold the author liable for any loss or other damages that may occur as a result of any of the information in this Resource Report. This document is protected under international copyright laws, and any attempt to illegally reprint or distribute it is prohibited and will be prosecuted to the fullest extent of the law. Whilst you have not purchased or own this document, which remains the copyright of www.YourBrandAcademy.com, you are hereby expressly provided with permission to distribute this as a free Resource Report subject to the fact that it must not be edited, modified or changed in any way.

The Step by Step Guide to Personal Branding.

Contents

Page No.

Introduction

Who are We?

What is Your Brand?

The Term Brand or Branding.

Recent Branding examples.

Why Create Your Brand?

The Power of the Internet.

Website

Social Media

Spreading the message.

Modern Marketing – The Importance of Standing Out

Become the Expert in your Market Place.

Creating the “Know-Like-Trust” Factor

How Your Brand Academy can help you.

The Step by Step Guide to Personal Branding.

Introduction Welcome to the beginning of your Step by Step Guide to creating your own personal, business or product Brand.

This special report has been written to give you the first few steps to consider when you want to stand out from the crowd and create your own Personal Brand. As an Expert, Mentor or Coach, you might want to create a strong Brand for your business or perhaps for a product or product line you have created.

Your Brand Academy has been created by bringing together two Experts in Branding, Marketing and especially Internet Marketing which is being used more and more as the place to verify the standing of you and your Brand.

Who are We? Our names are Ted Clohosey and Derek Kemp.

Ted Clohosey is a business mentor specialising in personal branding and marketing. He teaches business people how they can increase their visibility, attract more clients and make more money.

Ted has developed a deep

The Step by Step Guide to Personal Branding.

understanding of how successful people & companies market themselves. Using what he learned with his own talents and intuition, he has built his personal brand and credibility.

He has a vast portfolio of experience in businesses spanning small business, retail, construction, property, finance and government, across Germany, Sweden, Lithuania and Ireland some of these include Enterprise Ireland, Ulster Bank, ABN AMRO and Lidl.

Derek is an Internet Marketing entrepreneur with some 50 years experience in business. Today, he runs three separate companies, which between them develop on and offline marketing system for a growing number of clients. Derek put his first website online in 2001 and now has a wide range of sites online and a team of people working with him to ensure he can deliver everything needed to ensure Your Brand stands out from others. His back ground is in electronic engineering, Product development, Business management, Coaching, presenting and delivering high quality products which work.

He has traveled the world working with businesses in a wide range of market sectors, started his working life as an electronics engineer in the Royal Air Force, then joined Pitney Bowes a USA Fortune 500 Copyright 2012 www.YourBrandAcademy.com

The Step by Step Guide to Personal Branding.

company first as an engineer and then progressing to Senior Business Manager developing and launching a range of Computer based products in Japan, Australia, Germany, United Kingdom, Canada and the USA.

For the past 20+ years he has been building and managing his own businesses all designed to help business owners achieve greater returns from their efforts using the very latest skills and technology.

What is Your Brand? The word brand or branding has been around for many years.

It is the term for identifying a person, product, business or a website perhaps all of these.

In this day and age everyone who is determined to be successful needs their own Brand, it really does not matter whether you are setting up in business or looking to secure a very good job in someone elseâ&#x20AC;&#x2122;s business or planning to take on the role of a Director or other Executive in a Corporation or Company.

With the age of the Internet everyone is using it as tool to find what they are searching for, if you want to be found then you need to stand out when someone does a search on Google or any other search engine.

The Step by Step Guide to Personal Branding.

Not only do you need a really good website to promote yourself and what you do, you need to also use Social Media like Facebook, Twitter and LinkedIn to name just three so when people search for what you have to offer they will find you ahead of your competitors.

Creating your own powerful Brand will enable you to stand out from the crowd, demonstrate your ability to promote yourself, your products and/or services.

In this document we will be highlighting the major areas you should be focusing your time and effort on to ensure you stand the best chance possible of being the Brand chosen by who ever it is you want to attract.

Although the Internet is a very powerful tool in your Branding process it is not the only area you need to consider, we will also be discussing all the other areas you should be considering when creating your Brand when you become a subscriber of

http://YourBrandAcademy.com.

The Term Brand or Branding. These terms have been around for a long time, many of the best Brands stick in peopleâ&#x20AC;&#x2122;s minds for a long time.

The Step by Step Guide to Personal Branding.

cattle has been around for a long time with the Brand mark showing ownership.

Some Brands become so powerful they have even taken the place of the correct description of the product, take Hoover for example, for many years the Vacuum cleaner has been referred to as the Hoover because the Brand was so strong.

So whether you have a product, service or wish to create yourself or your business as a Brand, if you do the job of Branding very well you can become the dominant force in your market place.

Recent Branding examples. Some Brands have been and gone and new ones have emerged, probably one of the most successful Brands of modern times is MacDonaldâ&#x20AC;&#x2122;s, they have dominated the world not so much because of the foods they sell. Mainly due to the Brand they have created and the power of marketing the Brand.

Virgin Airlines or Virgin Atlantic is another very good example of the power of Branding, in this case they have stole the lime light from British Airways through creating a strong Brand and then delivering a standard of service and reputation to match the Brand, in this case they also created a figure head to the Brand through Sir Richard Branson making the whole image even stronger.

The Step by Step Guide to Personal Branding.

Sir Richard is now treated as a celebrity by many people as I witnessed at a recent event where people were reaching out to touch his hand, hoping I am sure that his touch would help them be as successful in their own endeavours.

Another good example of a Brand is Google, often talked about as the only search engine even though there are many including Yahoo and Bing. Staying with the online theme of course we have Facebook and Twitter plus many others all battling to share a huge online market place.

In every case they have invested serious money in creating a Brand which people will instantly recognise.

Why Create Your Brand? This is such an important question and one you must ask yourself.

I did give some clues earlier in this document and when you look at all successful people and Companies you will find them operating under some form of Branding.

The cattle example is one of the best examples of Branding, each cow can easily be identified as belonging to a specific ranch because of its Brand.

The Step by Step Guide to Personal Branding.

you do by your Brand. Assuming your Brand means quality and good value for money then they will search for you or your products amongst the crowd and return time and time again.

Creating your own Brand means you will stand out in the crowd, as I write this content the world is going through the most difficult financial period since the 1930â&#x20AC;&#x2122;s, people are struggling to keep their jobs and businesses are making it much harder for people to acquire the best positions.

If you are setting up your own business then you need to stand out in the crowd and make it as easy as possible for people to choose what ever it is you are offering them.

By creating a strong image or Brand and dominating the market place with your Brand you stand a much better chance than your competition in securing the business or job/position you are seeking.

It really does not matter what you do or plan to do, there will always be someone else trying to secure what ever it is you are trying to secure. This means you need to stand out in the crowd and ensure people know why they should pick you.

This statement could not be more important than right now, people are spending less which means fewer orders. Businesses are hiring fewer people which often means they are looking for the people who stand out the most. Copyright 2012 www.YourBrandAcademy.com

The Step by Step Guide to Personal Branding.

So whether you need more Customers or Clients or want the job or position within an organisation or have another reason for standing out in the crowd, you need to make the investment and create your own Brand.

The Power of the Internet. Technology has enabled virtually anyone to be able to access the Internet, not just from their PC or laptop, with modern smart phones using 3 & 4G people can go online and search for anything they want almost anywhere they may be.

When looking for a product, services or an expert in any market niche, just typing in a few words instantly brings up a range of options for them to choose from.

The Internet also adds another dimension, in the mid to late 1900â&#x20AC;&#x2122;s peopleâ&#x20AC;&#x2122;s and businesses credibility was established by looking in Yellow Pages and other offline directories, now the only place most people look is online.

Just imagine if someone recommended you to a friend or colleague, the first thing most people in business do these days is to Google you to see what is being said about you.

The Step by Step Guide to Personal Branding.

Of course for those with a strong online presence or Brand the viewer will quickly see how well known they are, assuming they have created a strong online Brand.

Just imagine if you dominated the search engines when your Brand was searched for, do you think people would be impressed, of course they would.

In the Yellow Pages day, to gain a good image you just paid for a bigger Ad compared to your competitors, this does not work quite the same online, to gain the advantage and dominate online you need to take a number of different actions to ensure you stand the best chance.

Website Yes you need a Website which tells people what you do, this site needs to be kept up to date with quality information so you meet the strict requirements of the search engines and stand the best chance of being ranked on the first page of Google etc for your Brand.

There are many aspects to consider when creating a Website for your Brand to ensure the site performs to the highest level and always features on the first page. As a member and subscriber of Your Brand Academy we will share all this information with you and even build you a reward winning website which helps in the process of dominating the market place with your Personal Brand.

The Step by Step Guide to Personal Branding.

Social Media Some people are still very wary of this term, even though there are many millions of people on Facebook, lots of people are still unsure whether it is beneficial to them. When we talk Social media we are talking about business pages not personal pages, we are talking about creating an image people instantly recognise when they land on your Fan Page, your Twitter page and so much more.

Once again as a subscriber to Your Brand Academy we will show you how to and why you should be using Social Media as part of your domination of the Internet.

Spreading the message. We have mentioned Facebook and Twitter, we will take you beyond these and into the realms of YouTube, Article directories, posting on other peopleâ&#x20AC;&#x2122;s Blogs and Forums and much more.

The key here is not just to build your credibility/Brand we want people to read about you and watch videos about what you do or what your products do.

We want Your Brand to dominate the Internet for every search term which relates to it so everyone finds Your Brand.

Modern Marketing â&#x20AC;&#x201C; The Importance of Standing Out We work with clients in a wide range of markets, from the most competitive to the narrowest of niches, whether you are competing Copyright 2012 www.YourBrandAcademy.com

The Step by Step Guide to Personal Branding.

with large numbers of other businesses or just a few, the best way to succeed is to stand out as the best and easiest to find in your chosen field.

The stronger your Brand the more Customers you will attract, if having established a strong brand you are able to deliver a high quality product or service then you stand every chance possible to grow your business as fast as you choose.

The importance of standing out is simple to explain, the more you are known compared to your competitors the greater your chance of Success.

Become the Expert in your Market Place. People seek out experts, they also listen to what they say and usually act on the advice given.

So how do you become an Expert, basically it is about creating a reputation in your field of business, the more you publish on your chosen subject and do it with authority the more credibility you will receive. The greater your credibility the more respect and the more respect the more customers you will attract.

The Step by Step Guide to Personal Branding.

Stand out on Social Media. Stand out in the Press. Stand out when delivering Customer service. The more recognised you become the easier it will be for you to do business.

Creating the “Know-Like-Trust” Factor Hopefully you will already have this message from the last heading, get known for what you do and do well, be careful some people get known for what they promise and then fail to deliver.

People Like people who promise something and then deliver it, they Like people more if they over deliver. Just remember this point, people will pay more if you deliver more. The secret is to over deliver and under charge, I am not saying give it away, people will pay good money for your products and services and will buy again if you give them more than they expected.

Trust comes from delivering and delivering on time. It also comes from delivering more than you promised. Trust has to be earned, never ever assume you have someone’s trust until they tell you they Trust you. Always maintain a very high quality of workmanship what ever the relationship is between you and your Customer. Copyright 2012 www.YourBrandAcademy.com

The Step by Step Guide to Personal Branding.

How Your Brand Academy can help you. Hopefully from this short report you can start to see what you need to do to create your Brand.

At Your Brand Academy we will not only teach you how to create a Brand which dominates your market place.

We will also work with you to create every tool you need to achieve Brand domination, we will either show you how or do the work for you enabling you to focus on delivering the product or service you are good at while we develop the exposure of your Brand to as many potential Customers as possible.

We will be offering you various subscriptions according to your needs and budget to guide you to the ultimate place of Expert or Brand leader in your chosen market place.

What should you do now, get to know us by reading some of the Articles in the Members area. Check out some of the other resources as we add them to the site.

We have created a simple Brand questionnaire to help you evaluate where your Brand is today, this will help you identify which subscription would best suit your needs.

The Step by Step Guide to Personal Branding.

If you are not sure which is best for you having completed the questionnaire why not send it to us and we will guide you to the best subscription for your needs.

Now learn about the subscriptions available to you and choose the one which best suits your needs and fits your budget.

The final step is simple, make a decision and sign up so we can start to help you create the Brand you need to achieve the level of success you seek.

We have a principle of Win Win, so once you have started to see the benefits of membership we will invite you to join our affiliate program so when you meet others with a need for Branding you can benefit financially every time they become a subscriber.

Remember Your Brand is Your Business, let us work together to make it stand out.

Looking forward to working with you.

Ted Clohosey and Derek Kemp Create Your Brand at http://YourBrandAcademy.com