Youth Incorporated Magazine - Aug-Sept 2016

Nordic Route

Offbeat study abroad destinations

August-September 2016 | `75

Fashion and beauty careers in vogue today

Buddies in Business

A guide to working with friends

Indepedent Revelry Celebrations across the globe

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august-September 2016

Nordic Route

contents

Offbeat study abroad destinations

August 2016 | `75

Fashion and beauty careers in vogue today

Buddies in Business

A guide to working with friends

Indepedent Revelry Celebrations across the globe 01 Cover August.indd 4

7/29/2016 11:09:11 PM

THE COVER Fashion and beauty careers in vogue today

40

How To Job Hunting + - How to get a job

easily after graduation

P.22

43

Nordic route

12

Edu News Around the world - What's new in the

education world all over the globe

14

PHOTO diary

EDUCATE

q&a - Career and education consultant Jayanti Ghose answers your queries

Shades of life - Photographer Sanket Wankhede captures the human story

16

Focus feature Upping the ante - Improve your

rĂŠsumĂŠ by adding digital marketing skills to it

18

Prodigy A racer to remember - Formula F1

racer, Jehan Daruvala shares his journey

4 youthincmag.com august-September 2016

20

ON THE COVER

special feature Buddies in business - A guide to running

a successful business with your friends

26

44

AWARENESS Beware: Scams ahead - Colossal

scams that have plagued the world

47

open space FOOD for thought- A fun chat

WOrkplace hacks Drive away midweek blues - Battling the

with MasterChef Ranveer Brar

blues in a tranquil way

28

ON THE COVER

Cover story Bold and beautiful - Paving a career path

in the fields of fashion and beauty

48

WORDZONe - Test your talent with

the quiz here

Discover the Discover Discover the the

TT T

ADVT ADVT

ADVT

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Theword word“Sukho” “Sukho” derived from toSukhoThai open outlets in in India.

The isis derived from word “Sukh” which stands for happiness and “Thai” toSanskrit open outlets in India.

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SukhoThai offers ambiance that’s truly the Sanskrit word “Sukh” which stands for happiness and that’s “Thai” is adapted from Thailand.

SukhoThai offers ananambiance truly world class!

Sound proof studioglass glass doors, soothing music and the adapted from Thailand.

SukhoThai offers ansoothing ambiance that’sand truly world class!

Sound proof studio doors, music the sound ofSound ticking water is what greetsyou. you.The The aromas,music the ambiance, ambiance, world class! proof glass doors, soothing and the sound of ticking water is studio what greets aromas, the theofgreetings at the reception, spell ‘Thailand’!

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The pressure to the body actually stimulates healing chemicals that will help you feel relaxed after the therapy. pressure point applied to the body organafter actually stimulates healing chemicals that will helprelated you feel relaxed the therapy. healing chemicalsMoreover, that will SukhoThai help you feel relaxedare after thenon therapy. massages quick, messy and Moreover, SukhoThai massages are quick, nonspa messy and do not require changing into uncomfortable clothes Moreover, SukhoThai massages are quick, non messy and do and not get require changing into uncomfortable spa clothes smothered with sticky oils. All you need to do is do not require changing into uncomfortable spa and get smothered with sticky oils.

All you need to sink into comfortable and cozy massage chairs andclothes youdoareis and get smothered with oils. you is sink comfortable and cozy massage chairs andtoyou are ready for theinto experience.

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Two therapies highly recomexperience fora the entire bodyorand mind. Two therapies highly mended for sports person a person whose calves and feetrecomache are mended for a sports person or a person whose calves and feet ache are

Thai Traditional Foot Massage

Thai Traditional Foot Massage Thai Traditional Foot Massage

Foot Massage with Back, Head and Shoulder

Foot Massage with Back, Head and Shoulder Foot Massage with Back, Head and Shoulder

exotic thai foot massages exotic thai foot massages

exotic thai foot massages

Magic ofof Magic MagicThai of Foot Massages!

Thai Foot FootMassages!

Massages!

Thai

The Foot Massage with Herb Bun involving a special steam heated The Foot Massage with HerbBun Bun involving aaromatic special steam heated herbal bunMassage compress combining ainvolving blend of a23special herbs and the The Foot with Herb steam heated herbal bun compress compress combining a blend of 23 aromatic Foot Massage with Hot Stonesawhich uses of herbs using warmed bun combining blend of 23technique aromatic herbs and and the the with Hot which uses technique warmed Foot Massage with HotStones Stones which uses technique ofstones using warmed basaltMassage (volcano rock) hot stones.

The heat from of theusing translates rock) The from thethe stones translates basalt (volcano rock)hot hotstones. stones.

Theheat heat from stones translates into a(volcano deep relaxing form of massage that releases muscle tension and deep relaxing form ofofmassage that releases muscle tension and Foot into deep relaxingfeet. form massage that releases muscle tension and easea the fatigued Apart from these, Sukho Thai also offers ease the feet.

Apart these, Sukho Thai alsoalso offers FootFoot ease the fatigued fatigued feet.(mostly Apartfrom from these, Sukho Thai offers Massage with Scrub including seasonal fruits) which combines Massage with Scrub (mostly including seasonal fruits) which combines Massage with Scrub (mostly including which the technique of foot massage with aseasonal scrub tofruits) further helpcombines clear the the technique of foot massage with scrub to to further helphelp clearclear the tired the technique ofthe foot massage witha refreshing a scrub further the dead skin from feet while gently and nourishing the dead skin from the feet while gently refreshing and nourishing the tired dead from the feet while gently refreshing and nourishing the tired feet-skin a popular therapy amongst girls!. feet- a popular therapy amongst girls!. feet- a popular therapy amongst girls!.

Sukho Thai operates 15 outlets in Mumbai, Pune and Goa Sukho Thai operates 15 outlets in Mumbai, Pune and Goa Sukho Thai operates 15inoutlets Mumbai, Pune and andareare also the pioneers in India to introduce healthy ‘Gift and also the pioneers India toinintroduce healthy ‘GiftGoa and are also the pioneers in India to introduce healthy ‘Gift Cards’.

The unique bar-coded gift cards and easy to carry Cards’. The unique bar-coded gift cards and easy to carry Cards’.

The unique bar-coded gift cards to carry and redeem too.

You can a gift card for easy any occasion and redeem too.

You can pickpick a gift card forand any occasion redeemAnniversary, too.

You can pick a gift card for any occasion includingand Birthday, Anniversary, Friendship Day, Valentines including Birthday, Friendship Day, Valentines Day, Day, including Birthday, Anniversary, Friendship Day, Valentines MothersDay, Day, Fathers Day a gesture tofriends,relatives ’to friends,relatives and Mothers Fathers Day or or justjust as aasgesture to ’to andDay, Mothers Day, Day or asmemorable a gesture togift. ’to and colleagues athoughtful thoughtful and You colleagues asasaFathers andjust memorable gift.

Youfriends,relatives can can buy buy thesethese colleagues ascards a thoughtful and memorable gift.

You cancity buyand these physical through any Sukho Thai outlet across the physicalgift gift cards through any Sukho Thai outlet across the city and redeem in in India!

These cancan alsoalso be comfortably ordered physical cards through any Sukho Thai outlet across the city and redeemitgift itatatany anyoutlet outlet India!

These be comfortably ordered online in the form of abe delivered redeem it at anywww.sukhothai.in outlet in India! These canform also comfortably ordered onlinethrough through www.sukhothai.in in the ofe-voucher a e-voucher delivered online. online online.through www.sukhothai.in in the form of a e-voucher delivered online.

Foot Massage with Scrub

Foot Massage with Scrub Foot Massage with Scrub

of thai foot massages

of thai footrestful massages promote sleep ofHelps thai foot massages Helps promote restful sleep Relieves stress

Helps promote restful Relieves stress sleep Increases blood circulation Relieves stress Increases blood circulation Relieves aches and pains Relieves aches and HelpsIncreases in flushingblood toxinscirculation outpains of body Relieves aches and Improves Flexibility of pains body Helps in flushing toxins out of body Helps in flushing toxins out of body Helps build a better immune Improves Flexibility ofsystem body Improves Flexibility of body Increases Helps build amental betteralertness immune system Keeps Feet clean HelpsIncreases build a better immune system mental alertness Best Increases form Keeps of quick Rejuvenation mental alertness Feet clean Keeps Feet clean Best form of quick Rejuvenation Best form of quick Rejuvenation

Foot Massage with Herb Bun

Foot Massage with Herb Bun Foot Massage with Herb Bun

Foot Massage with Hot Stones

Foot Massage with Hot Stones Foot Massage with Hot Stones

august-September 2016 Online

contents

exclusives

Online Skill Training portal launched by the government 2 Indians get Queen’s Young Leaders Awards 2016

P.56

The fusion fashion

FOLLOW US ON

68

Fashion Monsoon magic - Your chic fashion guide

for the monsoons

70

IMHO - tv

TV dance shows that have been ruling the television industry

50

ON THE COVER

62

Entertainment feature A lesson over history -This Teachers'

point of view An unconvinient truth - Nisha JamvWal

Day, we commemorate the most iconic teachers in history

pens down her side-splitting but eyeopening travel experiences

54

ENTERTAIN

tech apps Simplifying hangouts - An interview

with Lucy Gadkari, the co-founder of MOODOO, a hangout app that helps socialing with friends easy

IMHO - BOOKS

64

top 10 Bizarre-o-phobia - The 10 most bizarre

phobias you need to know of !

66

HEALTH Road to fitness - Exciting and fun weight

loss tricks to make it much easier for you

6 youthincmag.com august-September 2016

72 73

58 61

Groove to these sizzling disco tracks

Evergreen patrotic movies that still reign on our hearts

body shaming and its impact on society

affordable tablets to watch out for

IMHO - MUSIC

IMHO - MOVIES

RELATIONSHIPS Oh, the shame! - The grave issue of

TECH Thrifty fablets - Incredible and

71

An interview with T. Muralidharan, the author of 101-entry Level Jobs

74

HANGOUTS

Places and events for the month

76

graffiti

Trends of the month and Witty Wisey Bytes

Editor's Note

Volume 6 Issue 2-3 Aug-Sept 2016

“Every day is a fashion show and the world is your runway” – Coco Chanel

O

ne can never get enough of fashion. If you look, more than half of us are consumed by what we wear and the way we look. I still recall when we used to wait for someone to come back from overseas and bring us our favourite fashion goodies, or had to hunt shady imported shops for any branded clothes, shoes and perfumes that one desired. Now that we are completely spoilt for choice, not only do we have every world-class, haute couture as well as high street designer stores across the country, but more than anything, we have our Indian brands going big and making us proud.

So over a chatty dinner one evening with my old friend Sonali, who happens to be a merchandiser with Aza Fashion, she shared how amazing it was to interact with Manish Malhotra and how beautifully he spoke about his journey so far. This got me thinking about how little people know about the fashion and beauty industry. One would wonder about what this world entails. Is it all as fancy and glittery as it looks, or is it hard work and grit behind the scenes? In our cover story Bold & Beautiful (Page 28), we bring to you the best of merchandisers, stylists, personal shoppers, makeup artists, hair stylists and many more who make this world a sexier, smarter and sharper place.

In a fast-paced world, learning new skills has never been more paramount than it is now. One such skill that you absolutely must nail in order to move your sluggish career in marketing is Digital marketing. It is because of this very reason why we chose to talk about it in our Focus Feature, Upping the Ante (Page 16). We shed some light on the emphasis of most companies on this imperative skill, and give you the lowdown on how you can incorporate it into your résumé to give your career the augmentation it needs.

Every now and then, you may be told that time is the best teacher. But if you think about it, can you picture a world without teachers in their physical form?

It's implausible to think that we could learn the things we know about the world without having someone to teach them to us. In the month of Teachers' Day, we toast the infallible teaching spirit and commemorate the legacy of some of the most iconic teachers in the history of mankind in our Entertainment Feature, A Lesson over History (Page 50). So do celebrate with your teachers this Teachers' Day.

Nitish Shah

Editor

Nitish shah nitish@youthincmag.com

Editorial

sARA SHAH MISBAAH MANSURI

Art & Design

Aloysius D'Souza (designwagon.co.in) Dixit MOOLya

Ad Sales

charmi shah Tasneem poonawala sales@youthincmag.com

Marketing

Persis Shroff marketing@youthincmag.com

Digital

Manil S Dodani jinal shah rohan raj digital@youthincmag.com

Interns

NOEL D'SOUZA Yash jani

Circulation

SHANTARAM AMBERKAR circulations@youthincmag.com nishant shinde

Administration

Sarah Lokhandwala SURAJ UPADE

For advertising, subscriptions and circulation mail@youthincmag.com +91-22-2351-6622 / 6609 Printed and published by Nitish Shah on behalf of Splash Publication Pvt Ltd Published at: 9 Forjett Hill, British Express Bldg, 2nd floor, Mumbai 400036. Editor: Nitish Shah, RNI:MAHENG/2011/38909

Admin office: F9&10, Commerce Centre, 6th Floor, 78 Tardeo Road, Mumbai 400034.

Printed at: Spenta Multimedia Pvt Ltd Plot No. 15, 16 & 21/ 1, Village- Chikhloli Morivali MIDC, Ambernath (W), District Thane.

All content in print and online is owned by Splash Publication Pvt Ltd under international copyright laws. No part of the content can be reproduced in any form without the prior written permission of the publishers. Publishers will not be held responsible for the content of the magazine including accuracy and effects. All disputes will be subject to the jurisdiction of competent courts in Mumbai only.

8 youthincmag.com august-September 2016

CONTRIBUTORS

Yashmi Adani

Yashmi Adani is a BSc. Economics student at Narsee Monjee Institute of Management Studies, Mumbai.

She’s a feminist, and believes that society has a misguided view of gender, and aspires to change it. Her interests include Literature, World Politics, and Social Issues. While she isn’t worrying about everything in the world, she’s in a corner reading a Jeffrey Archer's novel. Her shelves are her babies, and the books, their organs. She’s freespirited and an animal lover who is partial to dogs.

Sanket Wankhede

Like any armature photographer, Sanket chanced upon photography because of his inquisitiveness. This curiosity of capturing beauty in a frame developed his liking towards the art and it gradually grew to a point where photography became a passion. He understands the sheer joy that comes along with capturing an image. Sanket experimented for a while with different styles until he decided to settle with portraits as he believes that captures human beings in their natural surrounding .

Anisha Maheshwari

Anisha Maheshwari is a16-yearold student, who currently resides in Indore and studies at the Daly College. She is passionate about psychology and is fascinated by the idea of understanding the mental processes that takes place in people’s minds before making decisions. Her hobbies include reading, writing and playing tennis, and she loves writing, especially for magazines like Yours Truly. She believes that playing a sport has taught her to never give up and that practice can make you perfect.

Yash Jani

He is a BMM graduate with a specia lisation in Journalism from L.S Raheja College, Mumbai. A dreamer, believer, deep thinker, and a nature lover, Yash loves to travel, explore minute things and believes in learning new things in life. He is a self-motivated person who loves to read motivationa l stories, books and watch inspirationa l films. Yash also loves watching wrestling since childhood.

John Cena and Brock Lesnar have been his favourites in the sport.

Noel D'souza

Noel D'souza is a second year mass media student who is aspires to be a journalist after he graduates. His love for reading and writing knows no bounds. Noel also loves watching YouTube videos that motivate him to giving his heart and soul to his work and also getting better with time. His love affair with books started with Enid Bylton and just seems to be growing over the years.

He believes that books have the power to transform your life and wishes to inspire and bring about a change with his own writing.

Rohit Gupta

A fun-loving, incurable optimist and junkie, who possesses the knack for write constructively. A mechanical engineer by heart, he’s a passionate writer, creating timeless literary pieces, with his out-of-thebox, creative and imaginative work.

Rohit loves travelling and holds a firm belief that one needs to explore to be in sync with nature and the environment. In addition to this, he’s an ardent lover of history, historical monuments and is also a passionate quizzer.

2016 august-September youthincmag.com 9

Editorial Connect

@rameshsrivats

Sapna bhavnani - hairstylist at education

times show

A Twitter celeb who is a hedonist, atheist & libertarian s, Ramesh Srivats generally tweets about trending news adding his own flavour of humour and punches.

He completed his engineering from IIT, Madras and his MBA from IIM, Ahmedabad.

In his spare time, Srivats runs TenTenTen, a company that creates web and mobile apps which help cool brands connect with cool customers.

Srivats describes himself as an "armchair thinker, excessive drinker, occasional writer who wants to be lighter."

Rs. 180 crores in 5 days? Looks like Sultan is a film about Dangal that is making people very Raees.

Smriti Irani must be the Salman Khan of politics - Most entertaining; fights a lot; and doesn't seem to like 'dear'.

With Great Britain leaving, Europe has lost some space 1 GB. #Brexit #YaYaIknowItsNorthernIrelandAlso.

Tim Cook starts India trip with visit to Siddhivinayak.

Next stop - Sabarimala. If he hears that the God there is called iAppa.

Dear Indian Olympic Association, May I suggest Bappi Lahiri as brand ambassador. Would inspire our athletes to bring back a lot of gold.

Blogger of the month R J m alish

k a at edu cation tim

Purabi Naha

es show

In our next issue...

We shed light on Medicine and its various career fields in our cover story. If hospitality is your goal in life, our story on the culinary arts and the best countries to study and pursue it is just what you need. Also watch out for our Entertainment Feature in which we commemorate iconic teachers of the past.

Write to us at mail@youthincmag.com

YouthIncMag

@YouthIncMag

10 youthincmag.com august-September august 2016 10 youthincmag.com 2016

Purabi Naha, an ardent foodie and a passionate cook decided to start her own food blog, Cosmopolitan Currymania that displays her own recipes, metamorphosis of traditional recipes and revival of “endangered” Indian recipes. Her blog is an outcome of her love for food, writing and photography.

• Recently, she won the prestigious Food Bloggers Association of India IFBA Award under the “Best Recipe Blog” category.

• Ranked by Vir Sanghvi the #1 food blogger in India after competing with 1,200 bloggers in food and travel categories.

• She has been a guest judge on Masterchef India 2015 season 4 on Star Plus channel.

• This year, Baggout.com has listed Cosmopolitan Currymania as one of the Top 12 Indian Food Blogs. So start your learning based food journey by following her blog Cosmopolitan Currymania. www.cosmopolitancurrymania.com/

educate

JOB HUNTING +

Page: 40

Pg18

Pg20

Pg26

A RACER TO REMEMBER

BUDDIES IN BUSINESS

DRIVE AWAY MIDWEEK BLUES

Formula F1 racer, Jehan Daruvala shares all about his journey

A guide to running a succesful business with your friends

Tranquil ways of battling your midweek blues

2016 august-September youthincmag.com 11

NEWS ACU Law courses accredited in India

around the

world IIT Delhi plans new department on design

 IIT Delhi is planning to commence a full-fledged department on design with an aim to increase the technical and aesthetic skills of the candidates.  "Product designing has become an important aspect for engineers today and cannot be ignored," said Professor V Ramgopal Rao, Director at IIT Delhi.  The course planned at both levels. Bachelors, as well as Masters level programmes will be offered and the department expects up to 300 to 400 students, he said.  There will be a separate entrance test for these courses and it will be eligible also for the students who are from non-science background, though the plans are yet to be finalised.  As of now, only IIT Guwahati has a department on design. IIT Bombay has an Industrial Design and the focus is now on IIT Delhi as well.  A programme by the name of IITPal will soon be launched where students will get training online. The recording for the same is about to begin.  For more information, visit www.iitd.ac.in

 The Bar Council of India has accredited Australian Catholic University’s (ACU’s) Law degrees for a period of five years beginning in 2016. This recognition means Indian students hoping to study law in Australia can have their ACU Law qualifications recognised when they return home, and pursue a legal career.  The Dean of the Thomas More Law School at ACU, Professor Rocque Reynolds, said "This announcement is recognition of the quality of an ACU law education and reasserts ACU as a truly global university."  The curriculum is ethical, global and practical, and we produce lawyers who act in a sustainable and socially responsible manner. The curriculum is continually updated to reflect local and international trends and changes to the commercial environment, as well as advances in student learning. This ensures that the graduates are well-equipped to become leaders in the legal profession.  Students wishing to practice law as an advocate in India must complete five years of legal education. They may be required to undertake a bridging course if they graduate with an Australian law degree in a shorter period of time.  Indian students wishing to study Law at ACU are encouraged to contact Colma Fechner, Regional Manager, International Marketing and Student Recruitment: colma.fechner@acu.edu.au

DCI sanctions dentists to pursue medicine

 It is a dilemma for a medical aspirant to choose between MBBS or becoming a dentist. However, a medical aspirant can now be graduated in both. The Dental Council of India has recently altered this rule to allow its students to sign up for a 3 year bridge course after their Bachelor’s degree  This will not only have the medical aspirants to hold Bachelors of Dental Surgery (BDS) degree but they can also take up the second degree and graduate as the doctors to have their exceptional career in the field of medicine. After the bridge course is done, the candidates will have to compulsorily serve in the rural areas of the country for 3 years.  In the first year, dental aspirants and MBBS aspirants have common subjects like biochemistry, anatomy, physiology and pharmacology. In the bridge course, the students will be taught different subjects such as forensic medicine, microbiology and community medicine.  In the second year, candidates will have subjects like general medicine, ENT and so on and in the final year the students will get exposure to the subjects like general surgery, paediatrics, gynaecology and other allied subjects.  After the bridge course, graduates can practice as first contact physicians.  The Dental Council of India (DCI) is also proposing to award them with a Bachelor’s or a Master’s degree in essential medicine.

12 youthincmag.com august-September 2016

Bennett University and Georgia Tech team up for B.Tech. Program

 Bennett University and Georgia Tech have come together in collaboration for design and delivery of a high-end engineering curriculum.  The agreement between the two will help promote academic collaboration and support Bennett University in progressing technical excellence in engineering studies in comparison with other best institutes in the country.  As both have come together, Bennett will work with Georgia Tech faculty supported by research engineers to establish Research Centres in Cyber Security, Big Data, Cloud Computing, Robotics and Embedded Technologies.  Speaking on the occasion, Dr Yaj Medury, Vice Chancellor, Bennett University said, “Technical education in India has scaled multifold over the last decade with over 10 thousand engineering colleges producing one and half million engineering graduates each year. Unfortunately, the quality of education is continuously deteriorating with only 20%25% of these graduates being employable”.  Bennett University will begin operations from July 2016. In its first phase, 4-year B.Tech. and 2-year MBA programs of study will be offered.

3Dexter, The Next Step to Innovative Learning

 3Dexter launches a 3D Printing curriculum based on experiential learning for educational institutions. A group of young minds have committed to combine fun and learning on a platform called 3Dexter.  3D Printing is a strong establishment of bringing innovation to education and the teaching system which includes teachers and students on the two ends, can now be more effective. 3D Printing Labs can be more comprehensive and will create a more interactive arena for the students.  Education is a segment that has a wide scope for technological amalgamation. 3Dexter, with the same ideology lays the foundation of three dimensional learning in schools using physical models, substantiating its position in school curriculum by reasoning the importance of 3D Printing.  It not only stimulates the sense of problem-solving among children but also provides them with a maker space of their very own within the school premises.  3D Printing as a concept has recently become popular in the higher learning sectors such as; Medical and Engineering. At 3Dexter the founders aim at the technological gap at the more elementary sector i.e., the schools. They believe in the simple idea of learning through (DIY) and have composed a wide system for the same.  For more details: www.3dexter.com

SAP and ISB join hands to boost social enterprises

 Global enterprise application software maker SAP has joined hands with Indian School of Business (ISB) to nurture social entrepreneurship ecosystem with relevance to the national priorities. The ISB-SAP Social Enterprise Jumpstart will identify five social enterprise startups and provide training, mentorship and access to networks to boost their growth.  The objective of the program is to create investible and growth oriented social enterprises that would address unmet social needs and create significant employment opportunities.  SAP’s tie-up with ISB is cordial with its strategy to drive social entrepreneurship through alliance with leading Indian academic institutions. With this initiative, SAP will augment its leadership to much wider segment in the entrepreneurship ecosystem.  The 4 month fixed term mentor driven program will provide identified startups access to business, academic mentors and subject experts through the Centre for Innovation and Entrepreneurship (CIE) at ISB and SAP. Startups will be identified through a nation-wide selection process with the involvement of the SAP, ISB and other relevant experts from the startup ecosystem.  It will provide mentorship and connects to technology experts to accelerate the growth of the social enterprises. These social enterprises will have an opportunity to present their business plans to venture capitalists and investors to raise funds.  For more information, visit www.sap.com and www. isb.edu

2016 august-September youthincmag.com 13

Photodiary

Shades Of Life

Sanket Wankhade Photojournalist

Questions! Questions are all I have in my head. As I see people, their faces I see life. I see difference. Who are all these people? Where do they come from? Mars maybe!

Do we know them? Do they know us? What do they do?

Do they matter to us? Do we matter to them?

Well I don't know. I don't know any of it. Do you?

As I walk through the streets, especially the crowded ones I always see people work throughout the day, some for passion, some for money and some because they have to. But there is difference in all of them. people from the middle class and upper class work for money and passion whereas people from the lower class don't usually work for their passion or to live up to a certain lifestyle, they work because they just have to!

"I don't particularly like watermelons. So, I sell them!"

And it rained! Monsoon is one such a season that's beautiful. I denied it though. What I used to believe is, the rain comes down and messes up places. Dirt wrapped around your footwear and drenched clothes sticking on you most part of the day. But my mother has her perspective here, she disagrees. For her, monsoon is the most wonderful thing God could have imparted to nature. She thinks that rain is like a mother, it gives life.

14 youthincmag.com august-September 2016

All you can hear from colleagues is that they find their jobs hectic, repetitive, leading them to reach a saturation point.

My friends go on nagging about their work they have been doing throughout the weeks. On the other side there's Mr. Vithal Bansode a cobbler amongst our community working his way for 36 years until the last pair of shoes is done polishing.

A man is not idle because he is absorbed in thought. There is visible labour and invisible labour. Victor Hugo.

MAUT KA KUA (WELL OF DEATH) Inside a man-made tub, daredevil motorcyclists defy gravity and perform stunts that will put any Bollywood or Hollywood heroes to shame. There are no helmets or safety nets to protect them in case of an accident. These guys practice a lot and using a bit of laws of physics they perform death defying acts.

"Mangoes in the summer, otherwise Apples"

Just when I thought I am getting older day by day I saw this old man in a village near Torna Fort near Pune. He owns a little daily needs store (tapri) outside of his home and shared his life story with me. When I think about him and look at his eyes I can see his whole life.

2016 august-September youthincmag.com 15

Focus Feature

Upping the ante

We help you improve your rĂŠsumĂŠ by adding digital marketing to it

16 youthincmag.com august-September 2016

message. Keeping this in mind will ensure that once the recruiter reads yours résumé, it will immediately strike a chord and convince him.

Quantifying your digital marketing results:

Synonymous to starting an online marketing campaign wherein we first decide who we will be reaching out to, even while you write your résumé, this rule needs to be implied. Doing that makes the other decisions much easier. If you know who will be reading it, shaping it is not all that difficult. To go ahead with this, you need to ponder over the type of company you want to work for. The same might be an agency with a gigantic digital marketing team or just a small company who’s idea is to use the power of social media to grow. Once you have pictured the ideal company in your head, you can judiciously target your résumé. You’ll be able to figure out which skills or traits to highlight, words to be used and which parts of your background will be of interest to your reader.

Keep in mind that you are in a profession where everything can be measured, analyzed and estimated.

Make use of this to tell your story effectively. However, avoid lots of rounded numbers, even if they are true.

Use your proficiency at the very best and also your persuasion skills to the optimum. You need to be able to persuade your recruiter that you are convincing enough to sell off almost anything. It is your ability to put this through that will help you achieve your target.

Please note that most employers now use applicant tracking systems to screen out candidates before the résumé is even seen by a person. This is done by using keyword scans. You upload your résumé, it is then scanned for relevant keywords (this is programmed in advance by the recruiter) and this determines your success. If you happen to pass, your résumé goes to a recruiter for review. If you not, no one ever sees it. That makes it incredibly important to ensure whether you have included all the right keywords. To do this, make a note of every digital marketing skill you have – every social media site you know how to use, every analytics or CRM system you know, every software program or SAAS system you use, don’t let anything go! Also create a section on your resume called ‘technical skills’ or ‘digital marketing skills’ and include them all.

Other things to keep in mind n Write in active and NOT passive voice n Spell out uncommon acronyms and abbreviations n Leave out slang words and casual talk n Don't use old-fashioned terms which have no relevance n Sell, don’t tell n Make sure your words play well together n Eliminate clutter

Visualize and strategise:

The potential of digital marketing

You won’t think of creating a banner ad or a social media campaign without a clear strategy in mind and the same applies to your résumé. Recruiters won’t respond to your résumé if it doesn’t resonate with them, and the way to make this happen is to strategize your message just as you would with an online promotion. Think about the best structure for your résumé in order to highlight your value proposition apart from keywords your employers will be looking out for. Giving real-world examples of your value proposition will be the icing on the cake. Ask yourself what makes you stand out from others? Define your unique blend of skills and experiences that will make you an asset for the company. Think over your social media successes and ideas you have developed which will be very convincing to the recruiter.

Digital marketing is for sure flexing its muscles and with digital being the new medium of engagement and communication with customers, companies are make it a point to increase their efforts on digital channels. As technology continues to merge into people’s lives, the potential for digital marketing for sure seems limitless.

People in the business acknowledge this and know best the potential of digital marketing as a career. Powerful digital marketing can gather great business and more and more people are using this medium for branding their companies and reaching their target group.

Another reason why recruiters eye digital marketers for their companies is that it helps gather rich mobile data to gain insight into consumer behaviours and how they can shape online conversations. “There is an increased requirement of marketers to have the requisite digital skills to target, capture and service these customers.

With the increase in the number of internet and smart phone users in India, the online medium will continue to gain momentum for first time and seasoned property purchasers,” says Shubika Bilkha, Business Head at The Real Estate Management Institute (REMI). yi

I

n an era of constant innovation, evolving platforms, and cutting-edge strategies, it is safe to say that digital marketing has the unique luxury of endurance in the job market. If you’re looking for a new career path that’s not in danger of becoming obsolete then digital marketing is the answer! We narrow down indispensable tips that will help you to add digital marketing skills to your résumé.

Know your ADDRESSEE:

Chalk out a design to reinforce your message: This decision should be made before you start writing and it is needless to say that this too should be made by keeping your target group in mind. Decide on the design element which will help you best in putting across the

2016 august-September youthincmag.com 17

Prodigy

A RACER TO REMEMBER One of the youngest prodigy racers to jump into the big league of Formula F1 racing, Jehan Daruvala gets candid about everything on and off the road with Misbaah Mansuri

I

f there is one thing that pops up about this burgeoning racer, it’s that he is only 17-years-old, but with his never-say-die attitude is already carving a gem-strewn path for himself. While in the past, drivers could just turn up a few minutes before the race started, jump in their cars, and then head off home as soon as the chequered flag came out, that's no longer the case. More power to this young racer, who manages everything from warming up, catching up with fans and meeting sponsors to race day parades and post-race functions. A chat with the ace and you’ll know!

How did you realize that racing was your true calling?

As a child, I always enjoyed watching Formula 1 races.

When I sat in a go kart at the age of nine, I enjoyed the speed and the fact that I was much faster than people who were much elder than me from the beginning. Once I began go karting at the national level, it became an obsession and something I thoroughly enjoyed. I won the Nationals in my 2nd year and the Malaysian championship the year after. At this point I knew that I was good at an Asian level but had always heard that the step up to European karting was very challenging. When I got an opportunity to represent India at the CIK FIA Academy trophy in Europe at the age of 12, my aim was to try and make it in the top 34 drivers and qualify for the final.

There were 64 drivers representing over 40 countries.

When I managed to qualify 9th out of the 64 drivers on my first appearance on European soil, I knew that I had the talent to make it to the very top.

Describe your experience stepping on to a track that saw the likes of Nigel Mansell and Jenson Button among its previous conquerors?

Driving on tracks that have so much motor racing history, is always a special feeling. I feel privileged to have the opportunity to race on the same tracks where such great names have raced before.

You bagged 4 podiums and 5 ‘Best Rookie’ trophies at the Formula Renault 2.0 NEC amongst other

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accolades so how do you ensure that you are on the top of your game when there is cut-throat competition and sky rocketing expectations?

Like any other sport, even if you have the talent, there is no way to be on top of your game without hard work and dedication. During the season there is very limited amount of testing allowed and hence when you do get time on race weekends, you need to ensure that you make every lap count. You need to be continuously learning and progressing forward in the limited track time you have. I have always believed that it is important to race against the best drivers in the world and in the most competitive series that you can. Beside the driving, the fitness and nutrition are extremely important. I have my fitness and nutrition coaches based in the UK. Besides working with me when I am in England, they come with me to my races and monitor my food and fitness regime. Their support on and off the track is crucial in ensuring that I am at the sharp end. The mental side too is crucial if you need to be a successful racer.

My mental coach based in England sends me MP3 files to hear before every race. I do visit him as often as I can between race weekends. There are a lot of techniques, including visualisation which have helped me a lot. As regards managing the sky rocketing expectations, the experience of facing these from the age of 9 has helped me a lot. I tend to focus on my racing and pay less attention to all the expectations around me.

Engaged in a tight battle with M2 Competition teammate Lando Norris at the Toyota Racing Series in NZ in 2016, you showed great composure. How do you manage to keep up with that?

Lando is a fantastic driver and a good friend. We have been team mates since we were karting with Ricky Flynn, in the TRS in New Zealand with M2 and now with Kaufmann in Formula Renault. We have always pushed each other hard and have learnt from each other along the way. It is very important to have a very good teammate at this stage in your career as it is important to continuously learn and improve as a driver in these formative years.

The rich rewards of racing are countered by risks of accidents or death. Does it intimidate you?

As a driver we always know that there is a risk. However if you are intimidated by it, then you should not be in the sport. I do remember in New Zealand when I was entering the first corner in Ruapuna, the spray from the cars in front reduces visibility and makes it difficult to see anything in front of you. When you go into the spray without backing off and make the corner without being able to see it, based on some markers off the track ,you are hoping that nobody has crashed in the spray as you would crash straight into them. However if you were afraid and lifted off, you are bound to cause an accident with the car behind. Having said that, the cars over the years have become safer. There are a number of drivers, including myself who have walked out unscathed from horrible accidents.

Tell us about your future plans in the field?

Towards the end of this year I will decide whether I

will be doing GP3, Euro F3 or Formula V8 3.5 in 2017. I would like to target to get to Formula 1 in 2020.

How do you visualize the future of racing in India?

I feel that the karting races in India offer a good stepping stone for anyone interested in starting a career in motorsport. While continuing to race in India, it would be important to get an exposure in Asia. If you are competitive at the Asian level, it is imperative to move to Europe early and hone your skills against the best drivers in the world. Earlier there were not many good single seater championships in India. However with time, both JK and MRF have championships which can be a good stepping stone for single seaters. The big issue in India is the lack of corporate sponsorship. In the UK they have the Racing Steps Foundation which scouts for young talent on a yearly basis and then pays for all their costs through their development phase. In India, there seems to be no funding even for drivers who have are doing well internationally which is a drawback.

Being a racer is also about being an athlete and executing when you are on the brink of exhaustion.

What is your way on polishing yourself athletically?

The Formula Renault races are not very physically challenging. The cars have quite less downforce and the races are not longer than 25 minutes. However, as you move up the single seater ranks, the downforce increases substantially and the races get much longer which puts a huge demand on your physical fitness too. I work closely with Pioneered Athlete Performance who support me both on and off the track. Even when I am on a short break in India, I send them pictures of every meal I eat and send them short videos of my gym routines. They are constantly in touch with my fitness instructor in India to ensure that I do my optimum training. Being athletically polished is an essential aspect of the sport and a lot of conviction and motivation goes in it. You have to be determined and make sure you prepare yourself enough, not overlooking any aspect.

A piece of advice for those wanting to pursue a career in racing?

It is a fantastic career option provided you are willing to make huge sacrifices. If you are not one of the top ranked karters globally by the age of 16, the odds of making it big in motorsport are very slim. Hence you would need to shift to Europe when you are 12 or 13 to have a realistic chance of honing your skills against some of the best drivers. yi

Rapid Fire Round: n Favourite holiday destination?

Maldives n Your role model?

On track - Senna , In life - my Dad n Favourite race circuit in the world?

Spa - Belgium n Cheat meal or clean eating?

Clean eating and an occasional cheat meal. n Your other hobbies?

Football, Cricket, Table tennis, Badminton

2016 august-September youthincmag.com 19

Special Feature

Buddies In Business

With the perks of working with your pals comes a diverse range of challenges. We help you debunk the notion that you cannot strike a balance between friendship and business and decode what it takes to establish a successful business with your friends.

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f pals and founders of Google, Sergey Brin and Larry Page could do it, Apple founder Steve Job and friend Steve Woznaik together could infuse a new dynamic in the world of smartphones and Bill Gates along with high-school buddy Paul Alanaik could nail it, what is it that deters us from taking the world by storm as we join hands with our buddies?

Striking a balance One of the biggest challenges that come in the way is being able to strike a balance between the personal and the professional. Do not let the lines between work and play get blurred and always keep in mind that striking a balance between the two is the secret ingredient to emerging victorious when working with your friends. Working towards a startup requires unfaltering perseverance and a never-say-die attitude along with a really well-knit team. Chalk down few rules and make up our mind to follow them rigorously. If you follow them, you’ll can reward each other by a fun night or a lip-smacking lunch. Soniya and Rizwan who have been friends for 6 years started their own successful PR venture, Amigos Communications. They met at K C College, where they did their PG in Advertising & PR

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together. The duo worked together for a couple of years in the same company but always dreamt of starting up their own agency since they shared a common interest in fashion & lifestyle PR. In January 2015, they started off their venture Amigos Communications with a modest set of three to four clients. “More than a friend Rizwan has always been a mentor to me and has always guided and supported me to strike that perfect balance in my personal and professional life. Being friends since long we know our strengths and weakness which makes it easier for us to serve our clients better. We do have our share of arguments at times but I believe these are just the perks of working with your best friend,� says Sonya Shaikh, co-founder, Amigos Communications.

Conforming to professional guidelines Adhering to professional guidelines is primary. Whether it is about working closely with your oldest friend, conforming to professional guidelines is something that cannot be refrained from. Discipline drives everything and sticking to it only helps us in reaching heights of success. For instance, keep a late mark for the third time of coming late in a month. The punishment for it can entail working an hour extra. Following them ensures a

systematic work culture even though it was working with a close friend. Even though you work from home, make sure that discipline is adhered too which will contribute to the perfect work environment and is an important factor to be kept in mind.

Ankita Mantri and her friend Srishti Nadhani founded Store Untold and have managed to work around the fact that they work from two different cities - Mumbai and Kolkata. Despite not meeting each other for months, they decided to still give in everything to their venture. With better delegation and constant connect they reduced the time used to take in decision making. They have a small three member team and are essentially work-fromhome employees and hence sometimes the quantum of work would get a bit overwhelming. But the love they have for fashion is a great antidote to that. Learning from feedbacks of people about their work and ensuring composure they started emerging successful and in no time pulled off their campaigns which gained momentum.

“Disagreements on trimming existing features, adding new services, where should we manoeuver the Store Untold boat kept happening but our lightheartedness and respect for each other won over all issues and we managed to strategize a creative model for our venture” shares Ankita. What made their venture succesful despite the distance was conforming to the discipline while working together and and giving in everything to it.

Challenging each other in moderation It is considered to be difficult to push a friend on days when he is having a tough time but a professional work environment demands challenging your colleague to do better. As we believe that the show must go on irrespective of what comes your way. However, you cannot overdo the same as your friend might misinterpret you for not understanding his state. Situations demand pushing each other to do better but making sure you don’t make it look inconsiderate. Challenge each other to pave ways to success but do it in moderation. Rizwan Shaikh shares his experience working with his friend.

“It ignited me to be an entrepreneur and indulge into a partnership and that too with my best friend. As the name of our organization also implies as 'friends'. Working with friends has its own merits and demerits. It's difficult at times because there's a thin line you can't be out and out professional as you share an emotional bond too. In ours it's going good as we understand each other and try to avoid friction. We try to give each other as much of space as required in a scenario,” he says.

Capitalize on the strengths The brighter side of working with a friend is knowing him in and out. You might be well-versed about his USP, his drawbacks and many other aspects. Knowing your colleague is like half battle won as it can help you determine many aspects of executing the business. You can spruce up the boring, late nights of work into peppy nocturnal odysseys and you might also be able to judge for yourself about what business decisions your friend is likely to take, what he could do the best or what could put him down. This is something that can definitely be capitalized on to further successful business and can also help you incur profitability in business. yi

2016 august-September youthincmag.com 21

Foreign Shores

The

Nordic

Way

Flying off to the UK or the States is too passé at a time when development is growing at a rapid rate all around the globe.

Rohit Gupta talks about the up and coming Nordic countries that you need to check out It’s very natural to want to head down to an education counsellor’s office and enquire about the best colleges in the US or the UK. Most times, we even add Canada and Australia to our list. However, while we’ve been so enthralled by the quality of life and education in these countries, there are places we have ignored during their development period for quite a while. And these countries are the ones such as Sweden, Norway, Denmark and Finland, all of which belong to the northern Europe region – Nordic regions, if we might say. Home to some of the lushest landscapes in Europe, a world-class education system and everybody’s favourite old-time pop group, ABBA, there is a growing rise in the popularity of Nordic counties as the ultimate higher education destination. Take a look at why we think they’re just for you:

Top-notch education Did you know that in the past couple of years, Nordic countries have worked extra hard to provide good quality education to their residents? Finland ranks amongst the best places for both basic and higher studies, and is believed to be a great place to live in for its innovative teaching methods in schools, its abundance of available course works in English and its devotion to research and development.

Speaking of English language course works, did you know that Denmark offers more than 500 degree programs and apart from 1,300 courses taught in English? This is done to prepare their own students just in case they want to head over to other countries to pursue higher education.

Quality of life Did you know that Finland is ranked as one of the best places to live? It boasts of a thriving quality of life, especially in its capital city of Helsinki. The countries are thriving on its vibrant cultural scene and the general warmth with which foreigners are received. They also have fairly lower rates of pollution than almost any other countries in the world thanks to their need to reduce, 22 youthincmag.com august-September 2016

reuse and recycle. In fact, did you know that Sweden imports – you read that right! – almost 800,000 tons of trash every year from the rest of Europe.

Lush scenery Remember when we said that Nordic countries like to recycle? Well, that’s exactly why you can expect to be cocooned into an exuberant blanket of greenery. Picture cities surrounded by pristine stretches of water and fresh air. Apart from that, Nordic countries have their own unique attractions such as their gorgeous winter’s polar nights and the summer’s midnight sun – a phenomenon during which the sun is up and shining even during midnight!

And if that isn’t enough, we’d suggest you read up on the Northern Lights because its one of the most stunning events you will witness. Streaks of colourful lights light up the night sky – do we really need to say more? Head to Iceland if the Northern Lights is on your agenda.

Culture, culture and culture What’s the point of living in a country if you don’t really like its culture? Well, there’s a problem you might never face in Nordic countries. These countries have a rather eventful past, which means that there’s plenty to experience. Over the past couple of years, you will see plenty of foreign students, thanks to Universities in these countries offering a plethora of different scholarships and prominent support networks for students living there. These means that you will see people from a wide spectrum of cultures from across the world.

And if the food culture is what you’re looking forward to, you can expect plenty of new things to try. Countries such as Norway boast of a colourful cuisine which includes an abundance of fish. And, if you’re worried about stuffing yourself in one of the little cafes that dot the sidewalks of most of these countries, don’t worry about losing weight. There’s plenty to explore on foot and Skiing and Snowboarding is a national past time for these countries, especially due to their long, snowy winters.

serene Sweden

Sweden is one the most thriving grounds today for aspiring researchers. Read about why Sweden is goes way beyond just its picturesque sights about sweden Sweden is the country where the Vikings ruled for centuries, nurturing the courage and bravery for generations to come. It is also the birthplace of the creator of Nobel Prize – Alfred Nobel. Situated in Northern Europe, bordered by Norway and Finland, and part of the geographical area of Fennoscandia. The climate is quite mild for its northerly latitude, due to significant maritime influence. Most of Sweden has a temperate climate, despite its northern latitude.

Best Universities: places to chill When you start looking for the best Swedish cities to experience peace and serenity, you will find that every city has plenty to offer and to help you synchronize your inner soul with the rhythm of nature. Take Skane (Scania) for example. Situated in the Swedish mainlands and connected to Denmark by bridge, its unique mix of manors, abodes and lush green forests are a constant reminder that central Europe is a hidden treasure.

Though often over-shadowed by Stockholm’s serenity and diversity, clustered and chilled-out Goteborg actually has greater appeal than the fast-paced capital. Adding to this, Uppsala is the best city in Sweden with a hip nightlife especially since it’s a university town with throngs of students and a great transportation network.

Striking attractions Most of Sweden is located in the shadow of the Scandinavian mountains through Norway. Warm, dry summers are embraced by the Swedish. Sweden also has car-ferry connections to several neighbouring countries which makes it easier to travel. And if the summers make you crave delicious frozen treats, the largest ice-cream parlour in the country is located in the quaint village of Söderköping, and uses dry ice to create creamy concoctions.

on a progressive note Sweden is the number one country in terms of gender equality. It is currently leading the EU in statistics measuring equality in the political system and equality in the education system. As a nation, only ten other countries hold more patents than Sweden. As for the percentage of GDP, the Swedish government spends the most on research and development. Sweden tops other European countries in the number of published scientific works per capita. So, keeping in view its rich and dynamic history of scientific development and research, it leaves less to imagination about choosing this country as a centre for higher education.

1.Uppsala University One of the top most universities for Humanities and Social Sciences, here research is being conducted to understand our society, make the world better and life simpler. The university offers programs in Natural Sciences & Mathematics, Social Science, Computer Science & IT, Humanities, Medicine and Health, Engineering & Technology, Law and Journalism & Media.

2.Karolinska Institutet It is one of the world’s foremost medical universities and is at the forefront of cancer research. Five of the eight Swedes who have been awarded a Nobel Prize in Physiology or medicine hail from Karolinska Institutet.

The university offers Masters programs in Medicine & Health, Natural Sciences & Mathematics, Business & Management, Computer Science & IT, and Environmental Studies & Earth Sciences.

3.Lund University The University and its students give Lund a youthful and energetic atmosphere, which has led to an active student cultural on campus. They tackle complex problems and global challenges and work to ensure that knowledge and innovations benefit society. It is the only Swedish university to be a member of the strong international networks LERU and Universitas 21. The university offers courses in Art, Design & Architecture, Engineering & Technology, Law, Agriculture & Forestry, Hospitality, Leisure & Sports, and Journalism & Media.

4.Stockholm University It is the centre for higher education and research organized into four faculties: natural sciences, humanities, social sciences, law and teacher training.

Education and research are closely linked at Stockholm University. It is characterised by innovation and openness and has four Nobel Laureates in Chemistry.

The University offers courses in Agriculture & Forestry, Engineering & Technology, Medicine & Health, Applied Science & Professions, Law and Design & Architecture.

2016 august-September youthincmag.com 23

Foreign Shores

delightful

DENMARK

Did you know that apart from world-class education and Danish pastries, Denmark is also known as one of the happiest places in the world? Read on to know more

human development. The country ranks as having the world’s highest social mobility, a high level of income equality, is the least corrupt country in the world. It has a temperate climate, characterised by mild winters.

ON A PROGRESSIVE NOTE

ABOUT DENMARK Denmark is a Scandinavian country in Europe consisting of a peninsula – Jutland and an archipelago of 443 named islands scattered throughout the country, of which around 70 are inhabited. Modesty and social equality are important parts of the Danish culture, so much so that, 'success’ or what may be seen as a deliberate attempt to distinguish oneself from others may be viewed with hostility. This characteristic is called Janteloven or Law of Jante by Danes. Known for its highest employment rate in Europe and reportedly the happiest country in the world and the creator of world famous building toys LEGO – Denmark, is the least corrupt country in the world.

Places to chill Denmark is home to majestic fjords, beaches and forests, which you can find in all of East Jutland. Termed as the best Danish city, Copenhagen has become a modern melting pot filled with cozy cafes, amazing architecture and interesting history. Aarhus, the second largest Danish city is charming, with a long history of art and rich culture, and is also Denmark’s principal port.

When it comes to tourism, Esbjerg can't be left off the list. Being the largest city in the region, Esbjerg is a bustling port city in the southwest of Jutland and the picturesque region boasts of plenty of shopping opportunities, entertainment options and museums.

The city of Copenhagen is the largest city in Denmark.

It is also the most populated city in the country, and boasts of gems such as the National Museum, Gallery, and the open-air museum – which is one of the biggest in the world. The Queen’s Tapestries at Christiansborg Palace, or Tivoli Gardens amusement park are also some of the city’s most popular attractions.

STRIKING FEATURES The Danes enjoy a high standard of living and the country ranks highly in some metrics of national performance, including education, health care, protection of civil liberties, democratic governance, prosperity and

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Denmark has the second best quality of life in the world as per the inaugural Quality of Nationality Index. Danish education is problem-based and focuses on student participation, which is something many foreign students appreciate when studying here along with the many cultural offerings, the rich social life, free healthcare and much more. With their high academic standards combined with innovative learning approaches, the Danish institutions prepare their students to play an active role in a globalised, knowledge-based society.

Best Universities 1.University of Copenhagen It is the highest-ranked university in the whole Scandinavian region, which has fostered no less than 8 Nobel Prize winners in Physics and Medicine. Education, here, is designed to promote creativity, innovation and analytical thinking, and courses range from Social Sciences, Agriculture & Forestry, Medicine & Health to Design & Architecture.

2.Aarhus University Despite being relatively new, it is the country’s second oldest non-technical higher education institution, which has expanded a lot since its creation, and offers a broad range of degree programmes in English that are deeply rooted in research. The university strives to create new dynamic career paths for young researchers.

3.Technical University of Denmark Denmark’s first polytechnic institute, it is one of Europe’s leading engineering institutions and is famous for its Rugby and Volleyball teams. The educational system of DTU encourages students to take responsibility for planning and executing projects, and to participate actively in discussions in order to develop their critical and analytical skills. It offers Master’s programme for Engineering & Technology, Natural Science & Mathematics, Medicine & Health and Social Sciences.

4.Aalborg University Denmark’s 4th largest university, Aalborg University is home to thousands of students and has been divided into 4 faculties – Humanities, Social Sciences, Engineering and Science, and Medicine. It offers a number of guest and exchange programmes at bachelor’s and master’s levels which are open to international students.

festivals with music, Ekstremsportveko — a festival held annually in Voss.

Norway’s culinary traditions show the influence of long seafaring and farming traditions with salmon (fresh and cured), herring (pickled or marinated), trout, codfish and other seafood balanced by cheeses, dairy products and breads (predominantly dark/darker) being bestsellers.

Pristine Norway

The land of majestic fjords and the midnight sun, Norway is a lot more than just lush scenery and magical sunsets

ABOUT NORWAY Often referred to as the Land of the Midnight Sun, Norway is bordered by Finland, Russia and Denmark.

It forms the western part of Scandinavia in Northern Europe. Much of the country is dominated by mountainous or high terrain, with a great variety of natural features attributed to its prehistoric glaciers and varied topography. From its splendid mountains and famous fjords to its modern yet picturesque cities, Norway is easily one of the most beautiful countries in the world.

PLACES TO CHILL The capital and the most populated city, Oslo, is a vivacious modern city with a cheery vibe and tropical atmosphere. It is 1/3rd city and 2/3rd forests, parks and green spaces, making outdoor activities such as hiking and biking popular pastimes. Norway’s second largest city, Bergen, is a sought after tourist destination offering invigorated fare at seaside restaurants. Stavanger is one of the few places in the country with pristine beaches and the Rogaland Kunstmuseum, which boasts of an excellent exhibition of Norwegian art. There’s something for everyone in the northern city of Trondheim, and owing to the fact that being the country’s capital during the Viking age and the nation’s religious centre during the Middle Ages, it is one of the ideal destination for those who want to explore Norway’s history.

Striking Features The lowlands around Oslo have the warmest and sunniest summers, but also cold weather and snowfall in the winter. The coastal climate of Norway is exceptionally mild compared to areas on similar latitudes elsewhere in the world. Stunning and dramatic scenery and landscape is found throughout the countryside. The west coast of southern Norway and the coast of northern Norway present some of the most visually impressive coastal sceneries in the world. National Geographic has listed the Norwegian fjords as the world’s top tourist attraction.

Since 2010, Norway has been classified as the world’s most democratic country by the Democracy Index.

Norway enjoys many music festivals throughout the year.

It plays host to one of the world’s biggest extreme sport

ON A PROGRESSIVE NOTE Norway has scored consistently well on global surveys intended to measure how innovative and innovationfriendly a country is. In INSEAD’s Global Innovation Index, Norway was ranked 16th. It has scored particularly well in terms of research and development as a percentage of gross domestic product and number of R&D researchers per million inhabitants. This strong R&D framework is reflected in the region’s universities, many of which have a strong focus on research and innovation including support for students to develop their own ideas. Norway is also known for their high quality of life, highly advanced social support systems, and leadership on issues ranging from gender equality to environmental policy.

Top Universities: 1.University of Oslo It offers more than 800 courses in English at all levels, around 40 Master’s degree programmes taught entirely in English and several PhD programmes. It focusses on research-based education and attracts highly qualified students from all over the country. Its courses offered range from Social Sciences, Humanities, Law, Computer Science & IT and Engineering & technology.

2.University of Bergen The academic profile of the University of Bergen has two major focuses – Marine Research and Global Development Research. The city of Bergen is considered to be one of the largest marine science centres in Northern Europe. The University has earned a distinguished reputation both in Norway and abroad for its excellent, result-driven collaboration on research and education with universities in developing countries.

Courses offered at the University include those in Medicine & Health, Agriculture & Forestry, Social Sciences and Business & Management.

3.Norwegian University of Science and Technology If you have keen interest in Ship Design, Medical Research or Virtual Reality, then NTNU is your destination, which is also Norway’s second largest university. Its 53 departments are spread out over seven campuses, and it has more than 100 laboratory facilities distributed among the different departments. Courses offered include Natural Sciences & Mathematics, Arts, Design & Architecture, Medicine & Health, Hospitality.

4.Norwegian School of Economics NSE is Norway’s preeminent business school as well as the country’s leading centre for research and education in Economics and Business Administration. Here, you’ll experience an international and inclusive learning environment. Courses offered include Economics, Energy, Natural Resources & the Environment. yi 2016 august-September youthincmag.com 25

Workplace Hacks

Drive away

the mid-week blues Long working hours, heavy workloads and persistent bosses – these are just a few reasons why employees start feeling the mid-week blues. Pooja Pandey suggests tips on how you can pep yourself up when the week seems like a drag

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f the title attracted you, welcome to the club, my friend! We’ve all reached a point where absolutely nothing is interesting enough to entice our attention and make us feel good about continuing. It’s a known fact that Monday is the most despised day of the week. Does that make the other days better? No, definitely not. There’s nothing special about the other days either. Tuesdays, Wednesdays and Thursdays are considered as the worst days of the week. Days that are closer to the weekend are always the slowest, and often result in mid-week blues amongst employees. You have to go to work, you don’t have time for watching new movies and you cannot do anything about it. No matter how “done with life” you may be, you still have to get up early the next day because well, there’s still time for Friday.

So, what’s mid-week exactly? A very simple explanation would be that part of week, which is not Monday, but still far away from the weekend. You’ve not quite recovered from the stressful Monday, and you’re already anticipating Friday. If you find yourself feeling stranded in the middle of the week, we have a few tips to drive away the mid-week blues:

Treat yourself Whoever said treats are just for holidays? If you feel even the slightest bit depressed about it not being the weekend already, grab your phone and order a pizza with your favourite topping. Pour yourself some wine and watch a TV show that you love. How will this help?

Firstly, there’s not a problem in the world that pizza cannot solve. Mankind was blessed with it, and it is made for the sole purpose of curing people’s issues. Secondly, there’s wine.

I don’t have to list out how wine will help.

And thirdly, you’ll be reminded of how you are able to purchase all of this. That’s enough motivation to go to work tomorrow all fresh and pleasant, unless you want to live a life with no pizzas and wine (we know you don’t want to).

Meditation There are all kind of thoughts going on in your mind. You’ll find yourself asking a lot of questions which need definite answers. You’ll wonder why all this is important, and how easy it would be if you were on a backpacking adventure to the mountains. What you need to do here is relax. It’s not as bad as it looks. To

stay motivated through the week, all you need to do is relax. Think about all the times everything you did made sense. Make yourself believe how this is just a phase and it’ll all pass away once it’s Friday.

Meditate a little to free your brain from all your depressing thoughts and hit your restart button.

Believe You know what being in the mid-week means? The weekend is close! It doesn’t have to necessarily be in a day, but it’s right around the corner. You’ll be taking a break in a few days, and you can enjoy the weekend in a few days. Only, you need to concentrate on your work in the week to be able to take full advantage of the weekend. Do you want to end up with incomplete deadlines and loads of work on the weekend as well? No, you don’t. You’ll have to believe in the concept of time, how every Monday ends in a Sunday, and how your day of having fun is not too far. Just believe, and you’ll snap out of it in an instant.

Music The effect of music on your soul is immense. It is the most efficient way of obstructing all the negativity from consuming you. Mid-week blues are sad vibes originating from your brain, which make everything around you boring. Nothing in your environment seems entertaining enough, and hence you feel low.

That’s when you turn up the music. Take a 15-minute break from whatever it is that you’re doing and listen to your favourite song. For a while, ignore all that is going around you and indulge yourself in the soothing effect of music. You can always sing along, but keep in mind that you’re around people. You don’t want to end up in a funny Vine video.

Get Creative What always helps in such situations is projecting your feelings in the most creative way possible. For example, if you’re an artist, bring your feelings out on a canvas. If you’re a writer, write about it. You’re sad, you might as well get a benefit out of it. You could get a good blog, or a good painting, and it does wonders, as now you’ve let your feelings out the way you like best. Even if you’re not good at drawing, try doing that. Make some funny doodles, just move the pencil around. It’s always better to be doing something than thinking about negative things. You might want to hide your masterpieces in a place where no one finds them, ever.

Mid-week blues are easy to tackle when you know the right things to do. Try one of our tips and you’ll definitely get over them. Hold yourself together, Friday is coming! yi

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Coverstory

28 youthincmag.com august-September 2016

We chalk out some trending careers in fashion and beauty. Meet the stylish folk who talk about how to carve a path into these fields

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ehind every breathtaking red carpet moment, every sartorial success and every ravishing style, there is a fashion or beauty professional who has worked enough to bask in the glory of its success. For dream jobs wouldn't be dream jobs if they were easily attainable. Whether you want to pen beauty blogs, contribute to fashion magazines, forecast trends as a retail apparel buyer, moonlight as an art director, and even grace the catwalk as a runway model, you need to be ready to work around the clock without cringing over deadlines. In order to be successful in this field you should have the unquenchable thirst for beauty in its all-relevant forms.

As we say, a thing of beauty is a joy forever! This thought holds complete significance in the fashion industry. It is the desire to create, see, explore and appreciate beauty must be inherent. In this creative field, one needs to possess as well as acquire certain skills that are indispensable, such as thinking creatively beyond the obvious and the ability to carve a niche in almost all the possible projects by making it better than the previous ones.

Many of the fashion and beauty industry influencers have had circuitous roads to success.

However, it is those rocky roads that bring out the best in you. Also, it is creativity that has no limits.

You can always ditch the conventional careers in beauty and fashion to embrace something unconventional. And the good news is that research shows that men and women are increasingly moving into and succeeding in non-traditional careers. Still, there are quite a few careers for both men and women that can be listed as nontraditional. Take being a cosmetic scientist or taking in surface and textile designing rather than being a conventional designer. For those who have a

gigantic appetite and taste for shopping, you can shop for your job and become a personal shopper!

If you are visionary and conceptualizing looks is what you love then being a stylist is the job for you! Also, apart from hair and make-up, nails have emerged as a big business opportunity. For those who love dolling up people’s talons, there is the choice of opting for a career as a nail technician.

Be ready to break off rigid rules and preconceived notions. However, be sure that this decision is not impulsive. Also before shelling out too much money on courses, one needs financial stability before venturing out on these career paths. You must also be absolutely sure about the practicality of any profession and its scope and limitations. Impulsively taken decision without complete passion for the chosen field can eventually cause problems. If you really feel that this is your calling in life, so give it all that it takes and you are sure to be successful. Go ahead, break the norms and take up the vocation of your choice.

The biggest pro of working in a non-traditional career is the intrinsic benefit of following your dreams and the satisfaction that comes from the empowerment of a job done well. One of the other big pros is that people in non-traditional jobs will be setting an example. If you are considering a non-traditional career, perhaps the best way to determine whether you really want to purse the career is to gather as much information as possible and gain experience wherever possible. Gain experience in your career through internships, volunteering, or part-time employment as they will help to enrich you. Keep dreaming and more importantly working towards it with all the conviction and you are sure to make it into these bold and beautiful careers! yi

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e l b a n Fashio aking M n o i Decis Coverstory

What is a Fashion Buyer's job?

A fashion buyer/merchandiser forecasts future fashion trends, identifies classic styles and arranges to get the merchandise for the store that they’re working at to achieve store sales targets.

How do you decide which items to buy and what you shouldn't?

What fun if we could decide which outfits go into a store and which don’t? It might be a rare privilege, but if you have the gift of making the right choices you might want to consider a Fashion Buyer’s job. Sonali Maklai, Senior Merchandiser at AZA tells us about her journey

My journey in fashion started off as a hobby with a partner hosting exhibitions in South Mumbai. I used to travel to Pakistan (unusual choice, I know) to get pieces for the same. We used to design garments with a team of karigars and tailors. After that, I moved on to Ensemble as a merchandiser where I worked for two years. Post that, I did trunk shows in San Franciso, Los Angeles and Orange County for Jade and trunk shows in New York, Los Angeles and San Francisco for designer Adarsh Gill the following year. I analysed the US market extensively, understood their requirements and their need for Indian fashion. Currently, I am working for AZA Fashions as a senior merchandiser for their online portal. It's been almost two years and I must say it’s been an enriching experience working here.

Does buying involve an intricate plan?

Sticking to classic styles and colours is always safe.

Medium and large sizes are generally purchased as they are the safest bet for our country. The current trend is to generally buy clothes on consignment for stores. We plan for the season ahead and get the orders in beforehand.

What kind of experience do you require in order to become a Fashion Buyer?

Understanding your buyer is the key. Getting merchandise according to store targets is also imperative.

Knowing how to sell through the designers discount percentage in the store is one of the most important aspects of planning. Getting stocks for online stores is very different from getting stocks for retail stores. Offline stores you target the city the store is in. Online stores you generally cater to international market, international styles, colours, events (like black tie events, galas etc).

What are the qualities of a successful buyer?

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ver wondered who fills up your favourite stores with all those brilliant outfits? And who gets to decide what clothes their buyers might like and which they may not? Well, all this is up to the fashion buyer or merchandiser. And considering how many trends come up each year and each season, it’s definitely not going to be an easy job.

30 youthincmag.com august-September 2016

A buyer needs to know the Indian and international markets and their needs. Working with well-established multi-designer stores such as Ensemble and AZA has given me the experience of a lifetime. Knowing the designers well is essential. Emerging designers are just as important as established designers due to their very competitive pricing. A portal needs a mixed bag of established and new talent. I am on a constant lookout for fresh talent through social media and exhibitions to provide them with a platform to establish their name.

l l i t p o h S you drop

No, we aren’t talking about going on pocketburning shopping spree. Rather, we’re talking about some who will help you pick the best and leave the rest. Esha Amin, an established personal shopper shares her insight

until he/she has completely convinced the client with a certain idea and convinces them about why it’s such a good idea with valid reasoning behind the suggestion. So yes, effective communication is very important.

Do you think that Personal Shopping as a career is under a threat, considering the rise of online styling and shopping websites?

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ou could go shopping once a week, once a month or even every few days and you still wouldn’t get sick of it. After all, it’s only human tendency to want more than you already have. And, some of us actually have a stronger tendency than others. And if you’re among those with such strong tendencies, personal shopping is an apt career for you. However, it doesn’t just involve simply going out and blowing your pay check in a single day. As a personal shopper, you will have to tend to clients and pick up things that actually suit their needs, rather than your own. To tell us a little more on the same, we spoke to established personal shopper, Esha Amin.

What qualifications do you need to become a Personal Shopper?

No specific course can teach you to be a personal shopper. The most a course can help you with is the understanding of body types, aesthetics and trends. But, a personal shopper is someone who is a born fashionista and a die-hard shopaholic.

How essential are effective communication skills for a Personal Shopper?

Just like any other consultant, a personal shopper needs to be a patient listener and an extremely good advisor.

However, a personal shopper can never be successful

As the internet has become more of a necessity rather than luxury, today you don’t really need to do a particular course to learn something. Everything is just one click away. So yes, for any smart customer, reading a few tips would help them to an extent, even though the content available online is very generic. But, what a personal shopper can suggest is something what a customer would find crucial. So that's not a big threat as our fashionconscious, super-busy clients will always come to us for their season's wardrobe and style makeover tips which are very exclusive and also customised to their personality and needs.

How can one acquire experience in Personal Shopping?

Once you understand the trends and the different body types, and you are aware of what is available in which store and where are the hottest best deals available, then you’re good to go. Regular practice will make you more efficient and will help in gaining experience.

What are the qualities of a successful Personal Shopper?

No amount of information available online can beat the experience and practical knowledge a personal shopper has. They should know the key points about the different body structures and seasons colors, trends, forecasts where these trends are available at various price points and the also an understanding of the lifestyle of their client and his/her comfort level. The wardrobe planned should fit the customer's requirement and not the other way round.

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Coverstory

e h t s ’ e h S

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Everyone wants to be us! Famous words from the film Devil Wears Prada. Tirusha Dave, editor of Bravura Magazine, London tells you how to chart your career path as a fashion editor magazine's digital issue. You go through the final layout, find tweaks which need to be made, redo the entire layout for several stories because it's too many pages as a whole. I's a sleepless night but all worth it at the end. Photoshoots are also a hectic day. To get the best shot you have to shoot in the morning which means you have to be up at the crack of dawn and your model needs to start hair & makeup by 8am, so that you can start shooting by 9:30am. Then it's at least an hour of shooting, or more if you're using multiple locations. To get that ONE perfect shot, you could invest 2-3 hours!

How did you develop a writing style?

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free look into her life and it will debunk your notion that a fashion editor’s life is everything glamorous and fun. Of course, there are perks of the job but pulling off the career requires immense dedication and unfaltering perseverance towards getting better. Besides being updated with every fashion launches and style trends, you need to be versatile and know your game plan. Read Tirusha Dave’s journey and you’ll know it for yourself.

Did you have a penchant for fashion and style while you were growing up?

How stylish were you as a child?

Growing up, you can say I had style. Whenever I look back at my childhood pictures, I can see that my mom always made it a point to have me dressed in the best of clothes. However, the interest didn't really develop until post-high school.

Can you give us a behind the scenes look at what it’s like to be a fashion journalist? Take us down one of your most hectic days?

The reality of it all, it's not AS glamorous as it seems to be. I love my high heels but when you're at a Fashion Week event, flats are the way to go! I think one of my most hectic days is when I'm trying to close my

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When it comes to my writing, I like to have a very "free" style; that means, I like to write whatever I want, for as long as I want. Then I would go back and edit out what's repetitive or jargon.

The trends you feel that will never die?

I feel that statement necklaces will never die. Statement necklaces date back to the Egyptians. We have all seen sketches of royalty and they would be wearing large collared necklaces.

What has been YOUR HIGHEST HIGH AND LOWEST LOW? My highest high was when I was nominated for an award hosted by Atlantic City Fashion Week. I was nominated 3 years in a row and won each year. I was the only nominee of South Asian Indian decent which made it even sweeter. My lowest low was when my magazine was on a hiatus for almost a year but thankfully I had people who yanked me back right to the swing of things!

How can aspiring fashion experts make the most out of internships?

Of course, internships are the hardest thing because the intern is probably doing the most work for either free or the least amount of compensation. But we've ALL been there and done that. My advice would be to work AS hard as possible. Even though you're an intern, who said you can't do the cover story! yi

e h t g n i r e Mast

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Startups are never easy but its great to follow your dreams, Amrapali Singh, the versatile fashion designer behind the clothing label ‘BirdWalk’ shares her experience with you

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t stands true that fashion is a form of expression.

Amrapali Singh’s stellar clothing label and the elegance it exudes is a manifestation of this. Her journey, eclectic tastes and the confidence she wears will reinforce your faith in giving your heart and soul to your job. We catch up with the fashion maestro who spills the beans about her career, clothing label and more….

How did you get into this career?

Strangely, by chance! I always had an instinct for art and design - dance, painting and, of course, fashion. I had applied for various art colleges including Baroda institute of Art, where I got an interview, but I wanted to move to Delhi so I applied to NIFT and got through. So thanks to Delhi, fashion found me! Since fashion appealed to my artistic sensibility on multiple levels, I stayed with it.

Any uncertainties or knockbacks you went through while launching your brand Birdwalk?

Uncertainty is always there. Anyone who says it’s not, is deluded. The key is to stay positive, passionate and true to your instincts. Knockbacks come in the form of the challenge to set up anything on your own – reliable staff, funding, space. What drives all of this and pushes me through is I love what I do.

The prime qualities and qualifications needed to succeed in this field?

Good taste with lots of dedication and persistence. The industry is still not very organized, so you will need to find your own paths. You can’t let mistakes bog you down, so be proactive and don’t dwell on setbacks.

Focus on your vision and surround yourself with positive people. I am a little bit introverted and I try to push myself to be more outgoing, which is not essential but very helpful. At the end of the day, your talent and attitude will get you where you want to be.

How do you constantly keep enriching yourself on design trends and patterns?

All my collections reflect the mood I am in at the time in life, so they are based on my how I am experiencing my journey. Like any creative field where you are building a career, you must be fundamentally interested in what’s going on in it. So researching the Internet, journals and spending time on the streets are all very essential to being a fashion designer.

Favourite design project you have worked on?

I worked on a collection called “Zorba the Buddha” which has become one of my favorites. It was soulsearching process for me, so I remember that time well because it also helped me push myself creatively.

How do you plan to take your brand Birdwalk and career further?

Building awareness of the brand - shows, marketing, social media. Apart from keep up the hard work, BirdWalk is evolving everyday as I push myself to new creative areas. Sustainability is important and I want to keep the brand firmly on that footing. Our industry is moving in that direction and it needs to. My vision is that luxury and sustainability can be synonymous. We also have plans to work with local animal welfare groups and donate a portion of each sale to their cause. We feel the consumer is becoming more socially-conscious.

A message you would like to give out to those aspiring for a career in this field?

Be prepared to make mistakes, stay true to your style of work and remember that no one gets it right from the get go. Your passion is what counts. yi

2016 august-September youthincmag.com 33

g n i p m i r P and lishing

Coverstory

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Not choosing the right outfit can make or break your look. Putting it all together needs creativity and skill. Fashion Stylist Archana Walavalkar, co-founder of Stylecracker gives you the lowdown on this exciting career

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y far one of the most exciting jobs in the fashion and beauty industry, a fashion stylist’s job ranges from working for celebrities for film shoots to models for fashion shoots and events. Not only do you get to work with so many famous people, but you usually get first-hand access to a plethora of different clothing and makeup brands. You can travel extensively in this field and the work tends to be a lot more fast-paced, hence keeping up the upbeat quotient. We spoke to Archana Walavalkar, fashion stylist and co-founder of online styling portal StyleCracker, about what a day in a Fashion Stylist’s life looks like.

What are the skills required to become a stylist today?

Besides a passion for fashion which is definitely a prerequisite, keen attention to detail, patience, organisational skills and relationship-management skills hold imperative to a successful styling career. One must also be eager to learn, work hard towards tasks and definitely be physically and mentally strong. Behind the glossy pages and heaps of glamour, there’s a lot of hard work that goes behind being a stylist!

Do you think that online styling services are affecting the demand for a stylist today?

Definitely not! In fact, they are two completely different markets that are now moving closer. We at StyleCracker are constantly working towards merging the two mediums together and making styling accessible to all on various platforms - online and offline.

How essential is a degree or certification in styling today?

The basics are crucial - a foundation course in design and styling will definitely add to ones skill set. A thorough knowledge in the history of fashion, current trends and various fabrics will only help one to get better at the job.

Practical knowledge and hands-on experience are key factors that would define ones growth pattern.

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How can one start out in their career as a fashion stylist? Is it easy gaining entry-level jobs?

Starting off in an editorial environment is one way to enter the field- it gives you tremendous exposure and a solid foundation that helps you understand all aspects of the business. You could even start with a smaller company as that helps you gain an all - around experience of the industry. Assisting a stylist isn’t just helpful but is also important. Also, these days it’s easy gaining an entry level job as styling is a booming industry!

How can a stylist keep up with new trends? Is building connections essential?

It’s important to know what’s happening around you, whether it’s reading newspapers, blogs or simply keeping your eyes open to the world of fashion. Researching and being in sync with trends is essential. You will find interesting trends, local, national and international, all coexisting in perfect harmony. Yes, connections are important, not just in fashion, but all variants of design and connected industries like Bollywood, photography, art, PR and music. Building connections and maintaining them is very crucial as it could always lead to the next client, venture or experience. yi

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From changing the shape of your nose to faking a flushed complexion – the power of makeup is seemingly underrated. But if playing around with colours is your passion, then Makeup Artist Natasha Nischol tells you how to do it right

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ver the decades, makeup has undergone a serious evolution. It’s not just about a hint of rouge, a puff of powder and a swipe of mascara. Makeup brands are a dime-a-dozen, and the list of trends is a never-ending one. However, with the rise in makeup products and trends, there has been an directly proportional rise in the need for makeup artists.

We speak to makeup expert and partner at Fat Mu pro makeup academy about the knowhow of the field and what it takes to venture into makeup artistry.

What are the skills required to become a makeup artist today?

As a makeup artist, every skill in your arsenal is a useful one! Of course, your makeup and artistry skills need to be top notch to perform in any situation, but there are other skills you must have! Communication is one of the most important ones. Understanding what the client requires and conversing with them is essential and will help you in networking. Dealing with people and making the client comfortable helps develop a bond with them.

Tenacity is another important skill. And of course, research, presentation skills and and being able to work in a team and collaborating with people.

With the rise of YouTube beauty tutorials, its easier to do your own makeup today. Do you think this affects the demand for a makeup artist?

No not at all. YouTube has made it easy for anyone with an internet connection to do their makeup but having said that there is a lot of misinformation going around, as not all makeup gurus have the professional background or understanding of different makeup. Yes, YouTube can show you a great cheat for winged liner or different looks but indepth information – whether it is understanding a face individually, understanding the colours that work with a certain skin tone, type of makeup that would work better on a particular skin type – these are things that are key to good makeup artistry and can only be gotten from

an actual makeup artist. The understanding of skin, products and the actual real time advice a makeup artist can give you can’t be replaced.

There are also a lot of makeup artistry institutions mushrooming in the city. How essential is a certification for a makeup artist?

There are self-taught makeup artists out there, who are great at what they do and have amazing skills. Similarly, there are certified makeup artists out there who don’t.

Yes, it is a good thing to get training and have a certificate in makeup so you don’t miss out on learning and in a country like ours it is important to have a certificate to prove yourself, but in the end your work does the talking for you.

How do you start out as a makeup artist?

As a fresher, it is easier to get jobs in of retail, but to break into the industry as a fresher is difficult. The best way to go about it is to network! Use the power of social media to put yourself out there. Show the world your work, follow and communicate with other makeup artists and advertise locally. Sometimes, you may have to do unpaid jobs, but they will all help in the end. The more people see your work, the better it is for you.

Network, keep your skills up-to-date and remember that it may take a while, but don’t get discouraged.

How can a makeup artist keep up with new makeup trends and techniques?

A makeup artist is only as good as their last job, so it is vital that one keeps their work and skills updated.

Keep an eye out for the newest trends on the runway, especially at the big fashion weeks; it’s a great way of knowing what is to come. Go through the latest fashion magazines for inspiration and also for information on new techniques and products, recce your local mall for new products as well. And definitely practice all you see to help build your skill set! yi

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Coverstory

Mane aster M

In an age of advancing vanity, there has never been a higher demand for hair stylists than now.

If you know how to work your way around hair, then hair styling is definitely a career you should consider shares mastero Ryan D'Rosario in the industry today, be it photography, hairdressing, film technicians or interior designers have worked super hard with basic stipends and have reached what they are today, which this generation lacks and even their parents and peers don't make them understand the importance of this experience. To sum it up, one needs loads of practical knowledge and experience to be a good hairstylist.

Do you think the internet and YouTube tutorials affect the demand for a hairstylist today?

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uxury salons, weddings and fashion shows – these are just a few of the many occasions and places where the presence of a hairstylist is always a must.

And the fact that there is always going to be some new hair trend on the fashion scene just proves that it’s the right time to pursue a career in hairstyling.

What are the skills required to become a hair stylist today?

In my opinion, if one wants to take up hair styling as a profession they should have some basic creative skills such as drawing, matching colors or have a basic understanding of color combinations (for colorist, internationally), or if they are fashion inclined and have a good sense of style. It also helps if you’re a people's person.

But like all other jobs, enthusiasm is the most important factor and is what drives one to be top of the class, common sense and the drive to learn more is what sets you apart from the others. Other than that, getting trained under experienced trainers will have maximum effect on the students building their skill set cause nowadays everything is cut short, so a lot of students have half knowledge or a weak foundation to begin with. To begin with students/freshers who just finish their initial training want a great pay package and don't take into consideration to work under an experienced hairstylist like we did in the earlier days. Be it whichever creative fields, all big names

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No, not at all, in fact it brings hair to the forefront and gives people an idea of what all is possible with hair, which this kind of awareness wasn't available a few years earlier. Yes, a few will try things at home but overall I don't think it affects the industry. In fact, at Salon Muah, we had some repair jobs that had been tried at home. On the internet, there are some superb ideas but most hairstyles or haircuts depends on face shapes, hair textures, job profiles, etc which only a professional can work with. Different hair needs different treatments and products to which customised info is not available online unless there is immense research done.

How essential is a degree or a certification for a Hair Styling today?

The modern salon business is a structured business which not only thrives on client experience but also business management, health and safety, cleanliness along with the basic hair dressing syllabus. That type of training would come out from a good institute that trains in all these parameters which is conducive to the salon environment. Hairdressing is about 70% practical knowledge and 30% theory. Having said this, since it's a skilled job and at the end of the day it's the outcome of the skill that is measured. At an academy there is attention to detail and some places also works on the stylist's strong areas and develop those further. So, to put things in perspective, it's imperative to get trained under experienced trainers & a good academy to get a job at an acclaimed salon. yi

g n i l i Na It

Nail art is emerging as a big business in the beauty industry. Nail technicians Komal Maru and Kajal Maru talk about the opportunities in this edgy upcoming career

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rom observations to intensive practises, the duo of Komal Maru and Kajal Maru have a tale that will leave you awestruck. They learnt things the hard way but kept going with on with reanimated determination, no matter what. Winning the professional nail championship and dolling up the digits of celebrities they only dreamt of at the Saks Salon, Bandra and Andheri, they can make your dream nail design happen. Read on to know what they have to share with us!

How was your experience of winningIndia's Professional nail championship Komal- It was a dream come true to achieve what I had set out to do and the icing on the cake was winning it with my twin sister.

Kajal- It can’t get any better than cherishing the victory with my sister by my side and the entire experience of living that moment was priceless.

What are the most challenging aspect of your job ?

Komal- To understand the technicality in portraying the emotion of the client and what she would wants to show through the nail art. This changes from person to person, season to season, time to time, and understanding the core emotion to portray that through my work on the nail is the most challenging aspect of my job, albeit not an impossible one Kajal- To make the client feel comfortable and to gain their trust. The reason is when it comes to nails, clients are like babies. They would want it perfect and although I have complete faith and confidence, it gets a little difficult to make them feel the same sometimes, however with time it has become easier to do so and now it comes rather effortlessly.

Do you think the nail business in India is enjoying a big increase ?

Komal- I agree, India is seeing a slow and gradual growth in the nail industry and it is here to stay.

Kajal- Lot of scope for anyone associated with the nail industry as India continues to surprise everyone with its growing trend and increase in sales figures when it

comes to nails. I would agree it has been trending positively for quite sometime now.

Your advice to those who want to pursue a career in the field ?

Komal- My advice would be to start early, start fresh, have an open mind to a lot of possibilities, its nails at the end of the day and know the secret that it is a girl's best friend and is also a really good industry to be a part of.

Kajal- An adventure awaits all those who want to associate themselves with nails. It is an enchanting world of colors, glamour, art, celeb, dazzle, bling. Join the nail industry for a thrilling ride of a lifetime and sky is the limit when it comes to nails. We saw it early, and conquered it together, so we are definitely having an amazing time.

compared to abroad Do you thiNK WE GIVE LESS EMPHASIS TO NAILS? Komal - I agree, the reason I would say is because overall as a nail industry and market here in India, we haven't fully understood nor have tapped the potential.

Kajal - We have started pretty late and hence emphasis given to it at the moment isn't as much as it is abroad. Having said that, there is a tremendous boom for the nail industry here as it is gradually picking up. yi

2016 august-September youthincmag.com 37

FashionInstitutes

Coverstory

Gone are the days when a natural knack for all things fashionable landed you a job in the fashion industry. While you can still manage a job with a few connections in the right place, we’d suggest you check out these universities in order to fine tune your skills

1. Maintain good relationships: Some internships might be all coffee runs and photocopying, especially at bigger companies, where the hands-on work and practical experience might be minimal but they still provide an opportunity to network which is incredibly valuable. It's really important to meet people and build a connect with them. Networking is absolutely one of the most important aspects of stepping up your game.

2. Focus and give EVERYTHING to your internships: Degrees are great but internships do make a difference!

Put in all your efforts and bring out the best in you for who knows, you might end up being hired there.

Also, don’t be disheartened if it doesn’t work out for you in the start. We have all been there, done that.

All the dedication and patience will do good! Always stay connected and treat everyone you work with as a possible future reference. In this industry, it is also

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important to look the part; If you’re going to work for a makeup company, wear makeup. Always show up for interviews as prepared and knowledgeable as you can be, ask smart questions that show you’ve done your homework and never ever show up late

3. Display willingness: Willingness means you’ll have the drive to succeed. Be sure to look the part and also be dressed appropriately, act professional, have your hair and makeup done.

Finally, define where your home is going to be. Interview at a lot of places, pick up on the vibe of the spaces and the people, then decide where you want to spend the rest of your life. Think long term.

4. Be persistent: Looking for a job is tough. You really have to be persistent. Don’t be afraid to follow-up (respectfully and within reason, of course). Also, whether writing your resume or conducting an interview, try to be result-

focused vs. task-oriented. Don’t simply say that you led media outreach for a new product launch, say that you helped drive new product sales by creating awareness through millions of impressions. Finally, try to think really broadly about your skills, even if not directly related to the job at hand. You can draw examples of leadership, creativity and analytical thinking from all types of life experience. Companies are not only interested in what you’ve done, but how you think.

RAFFLES DESIGN INTERNATIONAL, INDIA

5. READ:

Courses offered: The Advanced Diploma courses offered by the school are: Visual Communication, Digital Media Design, Fashion Design, Interior Design, Product Design and Fashion Marketing and Management.

Read! Read absolutely everything you can. Read women’s magazines, read business stories, read blogs, read Twitter.

It is so easy to be well informed these days and it can give you a huge advantage when it comes to breaking into the industry. When it comes to finding a position, it’s all about networking. Ask people for informational interviews even if they aren’t hiring, attend industry events and conferences. But please (please!) keep your emails short – people are busy!

Royal College of Art, United Kingdom Situated in the city of London, the Royal College of Art is amongst the top art and design schools in the world, and was founded in the year 1837. It has been ranked #1 in the world in several lists such as the QS World University Rankings and offers extensive courses in the field of fashion and design. The public research university is the only entirely postgraduate art and design institution in the world and offers MA, MPhil and PhD degrees in over 24 subject areas.

Courses offered: MA in Fashion Womenswear, MA in

Jewellery & Metal, MA in Textiles and MA in Fashion Menswear.

INDIAN SCHOOL OF DESIGN AND INNOVATION, INDIA Located in the dynamic coastal city of Mumbai, ISDI offers a series of globally benchmarked Undergraduate Programs (UGP), four year intensive programs (foundation year plus three year specialisation) for students across the disciplines of fashion, interior, product and communication design. Opportunities to engage in design education for graduates and young professionals started in September 2013, with the launch of ISDI’s one year Post Graduate Program (PGP).

Courses offered: Undergraduate programs in Communication Design, Fashion Design, Product Design and Interior Design, Postgraduate programs in Fashion Business Management and Design + Innovation National Institute of Fashion Technology, India

Set up in 1986, National Institute of Fashion Technology (NIFT) is headquartered in Delhi with branches all across India. It offers courses in design, management and technology for international fashion business. Its undergraduate courses last a total of four years and its post-graduate programmes last up to two years.

Candidates applying to NIFT have to appear for its inhouse entrance tests called Creative Ability Test (CAT) and the General Ability Test (GAT).

Courses offered: Bachelor of Fashion Technology (BFTech), Bachelor of Design (B.Des) in Fashion Design, B.Des in Fashion Communication.

Raffles Design International, Mumbai was established in the year 2004. The school is conveniently located at Santacruz West in suburban Mumbai and is a part of Raffles Education Corporation Limited, the largest private education group in Asia-Pacific. More than 20,500 students enrolled in Raffles Education tertiary programmes benefit from a quality education that provides graduates with a well-rounded hands-on experience relevant to the industry.

Fashion Institute of Technology, New York Another one of New York’s elite institutes, the Fashion Institute of Technology one of the most internationally proclaimed institutes for fashion, art and design. The organisation expects an enrolment of more than 9,500 students each year and is ranked amongst the top five fashion schools in the world. The campus ranges over 9 buildings and boasts of its own Barnes & Nobles College Bookstore. It offers over 17 courses alongside a selection of non-credit courses in Fashion Studies.

Courses offered: BFA in Fabric Styling, BFA in Fashion Design and an associate degree in Fashion Business Management.

Istituto Marangoni

Istituto Marangoni has slowly emerged as one of the leading institutes for fashion education. Headquartered in Milan, since 1935 the organisation now has campuses in Paris, London and Shanghai with representative branches across the world and one in Mumbai. Besides offering latest and cutting edge courses they have great internship options with top Italian fashion brands.

Courses offered: BA in Fashion Styling, BA in Fashion Business, BA in Fashion Design & Accessories and BA in Fashion Communication & New Media.

Bunka Fashion College, Japan

Founded in 1923 as the first dressmaking school in Japan, Bunka is amongst the leading fashion schools in the country. Situated in Shinjuku, Tokyo, Bunka has over 70 branches throughout Japan. It is also the place where Japan’s first fashion magazine, So-en was published in the year 1936. Its most popular graduates are designers such as Kenzo Takada and Hiroko Koshino.

Courses offered: BA in Fashion Creation, BA in Fashion Technology, BA in Fashion Marketing and Distribution and BA in Fashion Accessories and Textiles.

WHISTLING WOODS SCHOOL OF FASHION AND DESIGN, INDIA

Jointly established by Whistling Woods and Neeta Lulla National Award winning fashion and costume designer; since 2006 this is India’s first and only fashion institute spearheaded by a fashion designer. The Degree course in Fashion Design is accredited by the Tata Institute of Social Sciences and is one of the best fashion design academies in India today.

Courses offered: Bachelor’s degrees in Fashion Management, Fashion Business and Fashion Design. yi

2016 august-September youthincmag.com 39

+ Job HUNTING

How To

Heer Kothari keys down an experience of starting out early in life and how has it helped get a job.

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may sound like a tyrant when I say that it is now time to pull up your socks, smell the coffee and assume your responsibility as a citizen, or even towards your family. It is time you get on your feet and start working.

Shocked aren’t you? And you ponder,“But I just got out of school after three years, and I am done already? I am only in my early twenties!”

The three years of college breeze by, and bygone days seem like a dream. The bubble of reality has just burst upon you, and now you find yourself coping with the perplexities of the real world. The world of cut-throat competition that’s absolutely devoid of the bliss and charms of a sheltered life.

The need…

To begin with, why should we start working that early? We still don’t have responsibilities on our head! Or perhaps we do! But, it is always better to get a job that is fuelled by our passion and interest rather that just getting stuck in the odd corporate rut!

Well, starting out early has it’s own set of advantages.

To begin with, it gives you the opportunity to financially establish yourself, and wean yourselves off your parents support at least for the smaller things that money can buy. You can also stash back what you earn for the rainy day, or re-invest the amount for fruitful returns when you have actually established your career.

Hence, on the financial front starting early simply means you have rooted yourself well, by the time you have a family in place.

It is necessary to do what you love, rather than doing what you have got to do!

Beginning your career early gives you the opportunity to test the waters and choose your field of interest, keeping the practicalities of the job in purview.

For instance, all your childhood you may have dreamed to pursue an engineering course and work with some top-notch IT firm. But, as we all know life is indeed full of surprises, and probably while whipping a meal for your friends in the kitchen one day, you may change your mind and start out your very own restaurant.

Also, getting your job early gives

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you the opportunity to meet with stalwarts from your own field. Hence, you can understand the nuances of how and where will that career option take you. It will also give you detailed insights on how well your career accentuates together with a perception on the approximate time frame.

Doing an internship or working after graduation can help you get into a better university if you plan on pursuing further studies. Yes indeed, working in a firm of repute can help you procure a seat in both well-known Indian and international universities.

Corporations generally look out for younger recruits, as they are always eager to learn at just a stipend. This serves as a win-win situation for both the corporation, as well as the entrant. So just key in the form before the opportunity passes.

How to go about job hunting Most campuses have an arrangement with wellknown companies that offer them jobs even before they graduate. A programme such as this particularly happens at the end of the course. Students have their placements on the basis of their academic performance. Sometimes companies absorb students on the basis of their innate persona and other activities they take part in while assuming that particular course. Hence, it is necessary to keep collecting certificates, and partake in various other college festivals and activities to strengthen your resume, before you apply for an on campus job placement.

While most of us assume we are young and why do we need to work? Well, let me put it this way, it is necessary to find your passion when you’re young and you have the liberty of! Five years breezed by, and it is now time one assumes responsibility. Some people may still have the liberty of time to test waters, and choose a desired career stream, but for those who are lesser blessed should start pulling up their socks right away.

Most of us are connected to the social media these days. The tool is a real boon and gives one a birds eye view of the kind of job opportunities that are our

there. One can even apply for a certain position through job-oriented groups on Facebook, or use job searching portals to apply for a job. Be a part of groups of your interest on portals like meetup.com, to get a position of your choice.

Opt for going back the old school, yet most effective way of job hunting using the newspapers. Encircle the positions of your choice and apply.

Something important Do bear in mind that while applying for a job, it is necessary for you to sign up for a couple of positions. It is advisable to keep up with Plan B just in case Plan A decides to fail itself.

Apply with an open mind! Sometimes you may stumble upon a position you have never heard of. Don’t squirm away from the same. Try it! You may like the job, and do really well. You may also happen to chance upon a smaller firm, but don’t shy away from an opportunity such as this either, as smaller firms teach you a lot more, notch the speed onwards up the corporate ladder.

Your performance on the job might just earn you a recommendation in a firm of your choice.

Be prepared to unlearn what you learn. In the real life not everything follows a rule-book as we are taught in our college years. You may chance upon the most surprising situations where you may have to drop out on the rules and take to an all together new path.

Do ensure you follow up after sending out your resume somewhere. While firms generally call back for an interview, there are some that only want to appoint select recruits. So don’t give up! Try taking your own independent route. It helps you meet more people opening doors for interaction that may help in the future.

End Note As I sign off, I would just like to state that not everything can be found in books and certificates. Life and experience are our biggest teachers. Hence, keep an open mind to a more successful life ahead. yi

2016 august-September youthincmag.com 41

How To

EXPERTS SPEAK

We spoke to experts from the recruitment field on what students should be keeping mind while job-hunting after they graduate.

Paramjit Anand, Executive Director of Acreaty Management Consultant Pvt. Ltd. How to start looking for a job after graduation?

1. The first thing that you need to decide after you graduate from your college is to decide your career path. Pick up a field that interests you and meets your skills and abilities. Being passionate about your choice should be the main criteria for choosing an industry.

2. Your social media profiles play a significant role in landing you jobs. Twitter and LinkedIn should be used for making connections and displaying your strengths online.

These profiles also help to get you googled by recruiters.

3. A job search should be seen as a continuous process and your first job will not be your last. You will evolve and change roles with time, but you need to be happy about your chosen industry and type of work.

4. Getting an internship early on is an added advantage on your CV. Small things learnt in an internship can land you big jobs in the future.

5. Joining a professional development or industry specific group also helps you to stay up to date for cracking an interview and also would help you to get some mentorship to land your dream job.

Do's and Don'ts to keep in mind while looking for a job when you're a fresher 1. While applying for a job, never send a vague CV. Mark specific interests and demonstrate your ability to handle them by referring it to previous studies related experience.

2. Don’t just expect to land your dream job right away, try to get into a role that is relevant to your field of interest.

3. Recruitment websites might not be as interesting and charming as your professional Social Media profiles, they are powerful tools to make an efficient job search.

4. While going for an interview, many freshers appear very informal. From not being aptly dressed for an interview to using a very casual tone in it, these are some mistakes to watch out for.

5. You just do not have to drop in for the interview, you have to prepare before you sit on that hot seat. Reaching about the role and the industry is very important and being black on the general outlines of the company and its work can send wrong signals across to the recruiters.

Kris Lakshimikanth – Chairman & Managing Director, The Head Hunters India Do's and Don'ts to keep in mind while looking for a job when you're a fresher 1. Whether you’re from BSc, BCom or any other field, it is essential to polish up on your English speaking skills.

2. A lot of students have trouble in finding appropriate jobs for themselves due to the lack of communication skills. Understanding its importance is essential.

3. It is essential for a student to brush on something that we’d call soft skills. Soft skills are the skills that you use to present yourself, whether in real life or on your resume. Just like how basic activities such as cycling can be taught, these skills can also be taught.

4. Do not underestimate the power of a good academic record. Being a fresher, a recruiter has no means to judge you apart from your academic record, which reflects your capability.

5. It is a common practice today to mention your phone number and your email id while building your CV today. However, you need to also mention your residence address in order for the right recruiters to approach you. Companies usually refrain from reaching out to you because they won’t know what location you would be applying from. So for example, if they’re looking for candidates in Mumbai, they rather look at candidates they know stay in Mumbai.

6. When you’re looking out for jobs, do not hesitate in taking up jobs in other places, especially if what their offering is good. Once you gain the required experience, you can always come back to where you want to be situated in and look for jobs there. Now that we’ve told you about the do’s and don’ts, keep them in mind and make sure you adhere to them.

42 youthincmag.com august-September 2016

Jayanti Ghose

Globally, financial tools, products and software are becoming increasingly complex and sophisticated.

There's a demand for market-aware graduates who can demonstrate an understanding of mathematical models used in these products. Quantitative Finance or Financial Mathematics is the application of mathematical methods to the solution of problems in finance. One year P G Diploma in Quantitative Finance (PGDQF) is jointly offered by the National Institute of Securities Markets (www.nism.ac.in) and the Department of Economics (DoE) of the University of Mumbai.

Madras School of Economics and Pondicherry University offer MSc programmes. Indicative examples. Typical employers are investment banks, investment analytics firms, hedge funds, broking houses, financial software companies and quant teams of other financial institutions.

Public health is a rapidly growing field of practice, research, and education focused on the health of the population rather than the individual. Among the top ranked universities for Master of Public Health in the USA are Johns Hopkins University, Harvard University, University of North Carolina-Chapel Hill, University of Michigan, Ann Arbor and Columbia University. Students intending to opt for 5 year BA/ BS MPH may apply for admission to the MPH programme in the second semester of their sophomore year or the first semester of their junior year.

answer answer

Linguistics is the scientific study of language.

Linguists consider language as a cultural, social, and psychological phenomenon and seek to determine what is unique in languages, what is universal, how language is acquired, and how it changes. It is considered as one of the cognitive sciences, providing a link between the humanities and the social sciences, as well as education and hearing and speech sciences.

Linguists may work in education, industry, computer industry, advertising, publishing, law enforcement, government agencies, a testing agency, or become a lexicographer (write, compile and edit dictionaries), or a consultant.

43 youthincmag.com august-September 2016

OENOLOGY & VITICULTURE I’d like to know about Oenology & Viticulture.

What career prospects can I expect after a bachelor’s degree in this discipline? Which institutions in New Zealand offer this degree?

Samaresh Datta Oenologists direct and coordinate wine production activities such as crushing, fermentation, aging, blending, and bottling.

Viticulturists plan, supervise and coordinate the growing of selected grape varieties for the production of wine, dried fruit or table grapes. The two fields are often intertwined in academic departments, so Bachelor’s degree courses are in Oenology & Viticulture. Lincoln University, Nelson Marlborough Institute of Technology, University of Auckland, and Eastern Institute of Technology are among the institutions offering the programme in New Zealand. Career prospects would be as winemakers, sensory specialists, wine consultants, wine critics, fermentation researchers, crop researchers, or managers in wineries and other wine-related businesses.

answer answer

LINGUISTICS What is linguistics and its employment prospects?

Indicate some fields of specialization in linguistics.

Abhishek Tyagi

STUDY ABROAD

PUBLIC HEALTH What is public health? Which are the top ranked universities for Masters in the USA? What is the 5 year BA/BS-MPH programme?

Malini Suresh

answer answer

QUANTITATIVE FINANCE What is quantitative finance? Is such a course offered in Mumbai or in India? What would be the placement opportunities?

Prachi R.

answer answer

STUDY IN INDIa

Jayanti Ghose is a career and education consultant. She holds an honours degree in economics and a degree in education. Her research in career counselling spans more than 25 years. She is actively involved in personal and group counselling and introduced counselling in print media. Send in your queries to mail@youthincmag.com

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M M MM M M prices), the SEC charged it with $550 million.

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What do you think about the different scams plaguing the world and how should we tackle them?

Gaurav Bagrecha Vijay Mallya, a wealthy businessman with an extraordinary way of living. He is accused of a huge scandal totalling above 10,000 crores. Well, when such scams come in limelight they have already caused damage to many stakeholders and us in general. The basic nature of such scams is very simple, i.e. monetary gain through unnatural sources/ channels. So, greed and continuous urge to earn more makes one to delve in such crimes. As I mentioned above, the repercussions it causes to us is beyond imagination emotionally and practically. Larger the size of the scam more are the victims suffering due to it. Thus, it is a blockage towards development and betterment of society.

Zenaida Gonsalves According to me scams in general is defined as obtaining money by means of deception.

Scams lead to victimization of individuals, causing psychological unrest among victims, economic decline due to losses suffered by publicly used services, police and fire departments among others. We must spread awareness to battle them off.

Stanley Mamootil Scams are a long story in India.

The capitalist class is to blame.

It is the only way to get rich fast in a country like ours given the economic climate. The rich are getting richer and the poor, poorer. Nobody's given equal opportunities to rise. Let's face it, nobody's willing to give anything for free. In such a deadlock situation, scams are prone to rise.

Leandra Monteiro Lately, India has been hit with the news of numerous scams taking place. A scam is an attempt to defraud a person or group by gaining their confidence. They take advantage of peoples lack of knowledge. People are tricked into believing them.

Politically backed up scams are tougher to unearth.

Mostly importantly people are afraid to report the wrong doings because at the end of the day the one who loses the most is the common man. The recent past of India has been plagued with numerous scams. To prevent such from happening people should b more aware of what is happening around them and the government too should take more strict action against those who commit them.

Himani Jain

Our world is a beautiful place. However, it isn't shocking anymore to come across brutal/ unpleasant acts of scams or scandals these days.

We need to realise that a scam can be as small as deviations at petrol pumps or mails/phone calls promising millions of rupees.

Promote digitalised and transparent working environment. If you come across an offer that sounds too good to be true, reconsider it.

Always be cautious enough to not be fooled by frauds. A wise man rightly said, "With a gentleman always be a gentleman and a half, and with a fraud try to be a fraud and a half."

Student

Speak 46 youthincmag.com august-September 2016

Forum Sheth India has been shamed by a spate of scams big and small. The baiters, as I would call them, set the bait and we the citizens get trapped.

The core impetus that drive all the scams and scandals, lie in ‘monetary greed’. There have been scams as simple as fraudulent calls to as big as Panama Papers, which can stun the country’s economy and development. So, before the baiters set their game, let us plan our moves. DON’T trust blindly. AVOID opening up to calls asking for your personal/ bank details. READ, be in the know of happenings in and around the country.

THINK before participating in free contests and activities. TALK to your trusted sources.

Today, we are digitally empowered, so it is wiser to make correct use of it.

Grub Speak Indian chef, TV show host, judge and food stylist Chef Ranveer Brar has a lot more colourful experiences that aren’t just limited to cooking.

He speaks his mind with us on Open Space

What is your take on molecular gastronomy?

I think it is a great aspect of dining, a tool to experience food in a way we never thought was possible until some years ago. Allowing fuller appreciation and involvement of our senses and overall, making the whole experience more "cool".

Which is your ultimate food destination?

New York. I think I am biased to the US because I lived in Boston for a few years.

But the vibe and the If not a chef, what would you be and why? energy of the New I would have been a York food scene photographer or a painter or is unbeatable. maybe both. I took to painting much before I seriously took to food and hence the painter in me keeps looking for an outlet.

Your inspiration for becoming a chef?

Food is the only expression that stimulates sight, sound, smell, taste and touch. The ability to express myself in all senses is always the inspiration that keeps me going.

Your craziest dining experience.

100 KINDS Of SONDESH .. for lunch at Nakur in Kolkata. I couldn't look at anything sweet for 10 days after that! Also, eating 5 kinds of bugs for lunch with native Australians in Sydney.

2016 august-September youthincmag.com 47

Wise Up

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O N Z 1

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- By Niloufer Gandhi Choose the option that is closest in meaning to the main word and complete the sentence

1. foulard (foo-lahrd)-

Stepping out of the car, Beth was overheated and as thesweat trickled down her neck, she loosened her ____. (a. scarf b. bandana c. kerchief)

2. parasol (par-uh-sawl)-

Joyce walked around the lake, twirling her blue ____ that protected her from the light evening rain. (a. hat b. umbrella c. jacket)

3. statement (steyt-muhnt)-

Flashbulbs went off as the actress flicked her hair to showcase her _____ glitzy pair of diamond earrings. (a. impossible to ignore b. extremely costly c.extremely gaudy )

IN VOGUE

For years, fashion has been used to express one’s self. The changing styles in fashion reflect the way people think.

Fashion enables people to make their first opinion of you, so make sure that you are always dressed to the nines!

4. contemporary (kuh n-tem-puh-rer-ee)-

The weekend sale of _____ brands attracted many consumers who wanted to get a piece of the fashion pie without spending thousands of dollars. (a. affordable b. luxury c. aesthetic)

5. maven (mey-vuh n)-

Researchers have recently discovered that the ____ receptors on the anteater’s snout help it to locate its prey. (a. expert b. editor c. designer)

Answers:

1. A, 2. B, 3. A, 4. A, 5. A

Word Pyramid

The clues will help you find the answers to complete the word pyramid. Each answer must contain the previous answer. You may arrange the words with a new letter. Hint: Start from the top 1. Abbreviation for South 2. A free local tabloid in London – abbr for Evening Standard

S

3. To place in a particular or proper position 5. Brief or concise 6. Opposite of exits 7. The main courses of a meal 8. Showed displeasure 9. Softest and most delicate 10. Hindrances or obstacles 11. A person who establishes a new trend or fashion 48 youthincmag.com august-September 2016

1. S 2. ES 3. SET 4. ERST 5. TERSE 6. ENTERS 7. ENTREES 8. RESENTED 9. TENDEREST 10. DETERRENTS 11. TRENDSETTER

4. Before or formerly in Old English

Answers:

entertain Road to fitness

Page: 66

Pg54

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OH, the shame!

FUSION FASHION

hangout

The rampant issue of body shaming and its impact on society

Compelling fusion foods that are all the rage nowadays

We review the best places to hangout this weekend

2016 august-September youthincmag.com 49

Entertainment Feature

A Lesson over

History

Teachers’ Day is upon us, and celebrations are in order! But, while you’d want to focus on teachers that nurtured your potential in your prime years, Sara Shah suggests you also commemorate some of the most iconic teachers in history, that set the motion for a series of life-changing lessons for people the world over.

The 5th of every September is an important day, every year. It’s the day we celebrate Teachers’ Day in the country, and pretty much every school and college in the city is brimming with a sea of students parading cards and gifts that they painstakingly made just for their favourite mentors. On this day, the daily doings of most educational institutions is replaced by enjoyable activities and celebratory events, whereupon senior students take on the responsibilities of their teachers for the day, while their gurus kick back and enjoy the show. Easily one of the best days in school, isn’t it? As young children,

50 youthincmag.com august-September 2016

our minds are impressionable, and teachers are figures that heavily influence the way our minds develop. As the ever so wise William Butler Yeats once said, "Education is not the filling of a pail but the lighting of a fire." We wouldn’t be what we are now if it weren’t for them.

Which is why it is essential to always keep them in our thoughts. However, while we all may have teachers that affected our lives in one way or another, there have been a few teachers, who we may not have come into direct contact with, but have left a significantly large mark in our memories. Take a look at some of the most iconic teachers that made ripples in the history of teaching.

Aristotle – 384 BC One of the greatest philosophers in the history of mankind, Aristotle is renowned for the many lessons he passed on to the many generations since his existence.

Not only did he lay much of the groundwork for western philosophy, but was also underwent scholarly training under legendary philosopher Plato at the age of 17. In 338, he began tutoring Alexander the Great, and thereby took his first step towards teaching.

Lessoning Alexander provided Aristotle with a host of different opportunities and benefits. He built a library and school in Lyceum, and published over a hundred books there. Aristotle also undertook teaching and writing in the library. The school is believed to have a massive collection of written materials comprised of animal and plant specimen research, which Alexander collected for Aristotle on his many quests. While he may not have been what we technically call a scientist, Aristotle dabbled in various spectrums of science such as biology, marine biology and meteorology among others. His teachings were extremely popular amongst medieval Muslim intellectuals and was often referred to as “The First Teacher”. Aristotelianism is also known to have a profound in Judeo-Islamic philosophical and theological thought during the Middle Ages, and continues to influence Christian theology even today.

Rabindranath Tagore – 1861 The very essence of India’s love affair with music, literature and Indian art is one that exudes colours of Tagore’s profound developments in these fields. His professional repertoire boasts of a career that spans over a myriad of notable literary works, which are preached in various educational institutions even today. In 1913, he became the first non-European to win the Nobel Prize in Literature.

For decades now, a myriad of educational institutes and countries have been paying homage to Tagore, especially on his birthday. Among these is the Tagore Festival held in Urbana, Illinois. He was also quite renowned across Europe, North America and East Asia. He was amongst the founders of the Darlington Hall School in England, where he worked towards introducing progressive education and rural reconstruction into the local tribal community. His lecturing circuits in the United States during 1916-1971 were widely attended, albeit they were plagued by controversies.

2016 august-September youthincmag.com 51

Entertainment Feature

Maria Montessori – 1870 This Italian educator's career is a remarkable one. She is best known for the philosophy of education called Montessori education, whose inception she is responsible for. It is characterised by its emphasis on independence, freedom within limits and the respect for a child’s natural psychological, physical and social development. Her educational method is still widely in use in several public and private schools today throughout the globe. The educator's early career involved working with children who experienced mental retardation, illnesses and disabilities. She was also an advocate for women’s rights and their education, alongside the education for mentally disabled children and founded her first school in 1907, with the enrolment of a total of 50-60 students of different primary ages. It is in this classroom where she noticed and studied the different behaviours exhibited by these children, which later laid the groundwork for her teaching method.

Dr S. Radhakrishnan - 1888 Dr Sarvepalli Radhakrishnan isn’t just the second president of India, but he is also the very reason we celebrate this day. A notable twentieth century scholar, he has played a significant role in shaping the understanding of Hinduism in the west and in India.

Throughout his teaching career, he was known to devout his lectures to Comparative Religion. Another notable event during his teaching career was when he received the opportunity to deliver the Hibbert Lecture on the ideals of life at the Harris Manchester College, Oxford in 1929, which was later published in to a book. For his services to education, he was knighted

by George V in 1931. However, he refused to use the title post the Indian Independence struggle, and instead chose to be referred to as ‘Doctor’. Throughout his career, he took on educational responsibilities at various institutions and across India. And since he believed that teachers are the best minds in the country, he requested his students to celebrate his birthday as Teachers’ Day.

52 youthincmag.com august-September 2016

Dr. A.P.J. Abdul Kalam – 1931 A scientist and politician by profession, India’s 11th President earned a place amongst India’s most renowned teachers today. He is lauded for his military missile development efforts, and played a pivotal role in the organisation of India’s Pokhran-ii nuclear tests in 1998.

Post his presidency, he immersed himself into education, writing and public service. He took up the post of a visiting professor at the Indian Institutes of Management (IIM) at Shillong, Ahmedabad and Indore, along with being an honorary fellow of the Indian Institute of Science, Bangalore. He also was the chancellor of the Indian Institute of Space Science and Technology Thiruvananthapuram and a professor of Aerospace engineering at Anna University and proceeded to take up education at various institutions until the time of his death. Ironically, he collapsed while delivering a lecture at IIM – Shillong, which ultimately led to his death.

Salman Khan – 1976 No, we haven’t mistaken the Bollywood actor for a teacher. Rather, we’re talking about the American educator, Salman Amin “Sal” Khan. He is the founder of the Khan Academy, a free online education portal and organisation, which has churned out over 6,500 video lessons on a variety of academic subjects. The idea for this portal came to him while he was tutoring his cousin Nadia over the internet using Yahoo’s Doodle notepad.

Soon after, his relatives and friends sought his tutoring, which urged him to start tutorials on YouTube. His rise to popularity on the video sharing portal led to his resignation from his post as a financial analyst in late 2009. He eventually went on to publish his book, The One World Schoolhouse: Education Reimagined, which gave an insight into Khan Academy and his education goals. In 2012, he added the Coach Feature to Khan Academy, which promoted the connection of teachers and students through videos and monitor tools.

2016 august-September youthincmag.com 53

Relationships

Oh, the

shame!

In a time when beauty standards are constantly evolving, body shaming has become a common phenomenon, especially amongst women. Anisha Maheshwari sheds light on this raging issue

C

rash dieting, fasting, self-induced vomiting, diet pills, laxatives – more than half the adolescent girls and boys use these unhealthy means of losing weight.

Although, in a society where body shaming is so very common, it is not very suprising that people are forced to use such extreme measures.

54 youthincmag.com august-September 2016

"You’re a size 0? You’re way to skinny."

"A size 12? You need to lose weight."

"You’re black, you’re white, you’re asian."

"You’re too tall, too short, too ugly."

This needs to stop. We live in a world where we are constantly critisized on the basis of our appearance. The

world has started judging us for what we appear,not what we are. This is by far one of the most messed up logics by which our society swears by.

Is it worse to be “fat” than to be vindictive, jealous or bad hearted?

Is being “black” really an insult?

The idea of a “perfect” body is being subtly engraved in our minds. We see advertisments of lingerie models with unrealistic figures. We see news channels criticising celebrity moms for baby weight. We see shows where people transform from a size 14 to a size 6. And what exactly is this implying? That we’re never going to be good enough.

That we need to kill ourselves and resort to extreme means to meet the unrealistic standards of beauty. Is this what we need in our lives?

Body shaming impacts its victims in a very harmful way.

The words start to resonate in our minds and slowly we start to give up on ourselves. We feel as though we are not worthy enough. The worst part of it all is that we start to body shame ourselves. Infact, we have started doing this unintentionally.

Most of us compare ourselves to others. When we see someone whose thin, we start wishing we were like them.

We see someone with perfect hair and immediately start hoping we were blessed with such perfect hair. This behaviour is what we call self body shaming. Such type of an attitude towards appearances is extremely detrimental. It leads to anxiety, depression and major selfesteem issues.

In a recent study, it was proved up to 94% of teenage girls are body shamed. If we have been victim to such comments why do we continue this heinous practice?

It is high time we stop. Its finally time to say adios to this body shaming culture that has been pulling us down and lowering are morale. We need to stop looking at people and judging them by their looks. We need to stop criticising ourselves. Quite frankly, this is not an impossible task. All we need to do is start identifying people for their achievements rather than looks. We need to stop being superficial and look deeper.

Fortunately a number of campaigns have stormed social media hoping for a positive change and a new outlook on body images. Since 2012 the #fatkini movement has been going viral. This features a number of women taking pictures in bathing suits. Where just a few years before this, it would have been near to impossible to fathom a fat women in a bathing suit, they have embraced there looks and are confidently rocking Instagram and Twitter ever since.

Like the #fatkini another hashtag has become an outrage. #ImNoAngel by Lane Bryant has made an attempt to redefine what society considers to be sexy by having women of all sizes submit photos of themselves using a personal statement of confidence.

Apart from these hashtags, brands such as Dove and Victoria’s Secret which previously emphasized “the perfect body” have taken steps towards changing for the better.

Victoria’s Secret had come out with a new lingerie line

called “The Perfect Body”. Their advertisement featured women who were all thin, ultimately promoting the idea that only thin women were perfect. However, they soon understood the gross mistake they made, issued an apology and changed the title to “A body for every body”. This was a huge step in order to achieve body positivity.

Although one of the most widely talked about campaign is undoubtedly the Dove Campaign for Real Beauty. It conveyed a very powerful message which calls for some serious introspection. They said, “96% of women do not choose the word beautiful to describe how they look. It’s time women think about this choice differently.” This made everyone realise not to be to hard on themselves. That each of us our unique in our own way and deserve tone appreciated. And appreciated not only by others but also ourselves. One of the best things about this campaign is that they have been working towards abolishing the preset standards of beauty of the society for the past ten years tirelessly. Not only does this consist of heart-warming post on social media or television, they have also been doing research about body images! This information is then used by then to create campaigns on self-esteem and inner beauty.

From brands to celebrities, no one wants to get left behind in voicing their opinions on body shaming. Former disney star Demi Lovato has always been vocal about her eating disorders as she knows she is a role model to many young people. She says she wants her fans to learn how to empower and love themselves. She has also condemned societies obsession with slimness and “thigh-gaps”.

Despite these numerous efforts to put a stop to body shaming, most of us are still anxious over our appearances. There is no point in shaming oneself. All this shame, guilt and judgement is just more breeding ground for more shame and judgement.

So, instead of feeling anxious about yourself, try celebrating your own body and differences. Whenever you feel too fat or too skinny, by your standards or others, divert your focus from the weight. Dress to impress yourself, live your life a little more fully, treat your body with respect and let the idea of perfection go.

The next time you look in a mirror notice the things you love about yourself. Suddenly the so called “flawed” areas of your body will seem insignificant.

The image of an idea body is an unnecessary burden on ourselves. We waste our valuable time contemplating on the “if’s” and “buts”. We tax ourselves mentally and physically trying to achieve the ideal body. We suffer through depression if we our unable to do so. What is the point of this all? Absolutely nothing.

We are unique in our own way and these individual differences help enhance our character and make us the person we our.

So, instead of worrying about your curves or weight the next time, think about yourself as a person. Think about the difference you want to make in the world and the impact you want to leave. Its high time we leave behind these petty little worries about our physical self and improve who we are as a person.And always remember, all bodies deserve respect. yi

Step away from the Mean Girls and say bye-bye to feeling bad about your looks - Oprah Winfrey

2016 august-September youthincmag.com 55

Lifestyle Fusion isn’t new but the fact that it’s reaching crazy and even outrageous heights in 2016 definitely is. Misbaah Mansuri delves deeper into how restaurateurs and gourmands are going gaga over the ‘fusion fashion.’

F

ion

Fus Fash

ancy a Vada-pao with umami laden chilli queso or our humble dosa in a new avatar as a salted caramel smeared pancake crisp, ingenuity in crafting a gourmet experience and fusion foods are for sure not uncommon. Chefs are conjuring cuisine fusions and trying to present food experiences in its entirety. Take a sneak peek at some of crazy fusion dishes restaurants are serving:

Chilled Seafood Bhel at the Bombay Canteen: A play on Mumbai’s famous, local street food with plenty of shrimp and calamari, topped with kairi date chutney and crispy sev will elevate you to gastronomic heaven. Street food lovers, takes notes.

Because yes, exclusivity is the pull!

Chilly Duck Samosa at the Farzi Cafe: A flavourful samosa filled with duck and quickly tossed with chilly hoisin sauce on a high flame is a fun take on the humble samosa. Adventurous foodies, this one is for you!

Candy Floss Paan at the Masala Library: Who would have thought of a paan flavour to this childhood favourite? The presentation is the cherry on the cake. This complimentary candy floss paan could just win over almost anyone!

Roohafza Creme Brulee with Kiwi Falooda at theFarzi Cafe: This quirky creme brulee tastes exactly like the the Roohafza the milkshake from childhood summertime evenings and does invoke some sweet memories too!

Pesto Kebabs at the Masala Library: These ravishing kebabs with tandoori tomato and parmesan papads has just the right amount of spicy aftertaste. It is a variant of our very own Hara Bhara kebab and will spell love at the very first bite.

The Jalebi Cheesecake at the Gallops: The crunchiness of an Indian jalebi in fusion with the mildness of a cheesecake is a sweet tooth’s fantasy. The scrumptious dessert with its exquisite depth can absolutely win over even the most disgruntled taste buds.

56 youthincmag.com august-September 2016

Chicken Tandoori Dosa at the Ziya: While other restaurants are experimenting with Indian and foreign fusions, Ziya is marrying flavors closer to home, with this dish. The end result is excellent with a really well thought of fusion. Try it to know it!

Bombay Spice Pizza Pie (Pav bhaji pizza) at the Rolling Pin: Ever thought of a pizza crusted with spicy pav bhaji?

The Bombay Spice Pizza, a crazy but fun combo is perfect for adventurous foodies.

Ice Cream Pakoda at the Noorani: Tried fried ice cream? A melt-in-the-mouth affair, this ice cream pakoda is something you definitely cannot afford to miss out on.

Fusion Margarita at the Yuuka: It is a tall, margarita glass that holds the avocado tartare, crowned with corn dashi and crispy carrot chips, on a bed of ice. Adding to the drama of the dish, the server quite literally breaks the ice for us.

Green Tea Frappuccino at Starbucks outlets: A blend of sweetened matcha green tea, milk, and ice, its intensity is softened to mildness by milk and sugar. The end result is a refreshing and cool drink with a flavour similar to green tea ice cream.

Something you’d devour on a hot summer day!

The Kolkate Meethapaan ice cream at the Sahib Room and Kipling Bar: Infused with gulkand, this robustly flavoured ice cream is a good variation on the traditional Indian paan. This cold and creamy version of Kolkata’s meethapaan is a masterpiece!

Culture on my palate Ingenuity in crafting a gourmet experience could take away from the authencity of a palate. On the contrary, it might help transcend borders facilitating unique culinary excitement. While a plethora of restaurants have adopted the ‘fusion fashion’ trend, there are few others which believe that beauty lies in embracing culinary ethos.

Fusion and experimentation could be a make or break and informed caution is imperative so as to not sacrifice on the culinary heritage of food in a quest for instant fame. However, it is essential to break monotony.

“Molecular gastronomy has endless possibilities. We get to explore and experiment with a wide range of

ingredients and techniques. In the process we create something uniquely creative. To keep up with the increasing competition in the industry, creativity is what sets us apart. It's appealing and appetising at the same time,” says Aditya Gupta, the owner of Spiceklub.

However, we need to understand the importance of taking it up responsibly. Westernising ethnic food can dilute it of its rich identity. Is fusion only a way to stay relevant? Before subjecting our cuisine to a mishmash for profits, we must ponder over the fact that it is not merely food but entire cultures with complex histories and traditions. Trust me, these aren’t just cuisines but there is a whole bubbling world beneath them! yi

2016 august-September youthincmag.com 57

The G-Spot

THRIFTY Tablets Be it to binge-watch films, research for a college assignment or draw your favourite designs, the versatile tablets are a must-have. Noel D'Souza takes us through some fabulous and thrifty tablets that won't dissapoint you

Flickr_dyahayususilwati

AsusZen Pad 8.0 The Taiwanese has now brought its “Zen” branding to tablets, hoping to replicate the success of the ZenFone range. It is a top-end model that runs on Qualcomm Snapdragon 615 SoC, it aims to offer the ZenFone experience with a larger screen. The Zen Pad 8.0 has a thin metallic strip around the screen and comes in many exciting colours. The device is 8.5 mm thick and weighs 350 kg, which is fairly comfortable with the 8" Corning Gorilla Glass screen. Featured with a 8 MP rear and a 2 MP front camera. So, if you use tablets as your primary smart phones, this is the right choice for you!

Price: `14,999/-

Amazon Fire The Amazon Fire is special for the reason that it won't burn a hole in your pocket. It is an unremarkable looking tablet that runs on Amazon’s custom fire OS 5 Bellini operating system. It is an inexpensive device that lets you watch videos, reading, light gaming and web browsing. If you are a prime member of Amazon, the operating system is tailor-made for watching and playing all of the TV shows, movies, music and games that come with your membership. Its has a beautiful 7" display with a fast 1.3 GHz quad-core processor. Equipped with VGA Front-facing camera and a 2 MP rear-facing camera and weighting 313 grams.

Available in 3 colours it is a simple tab and the age old saying “What you pay is what you get” perfectly describes this tab.

Price: `4,000/-

Apple iPad Mini 2 - 16 GB If you are looking for a branded tablet with a low budget then Apple iPad Mini 2 will be one for you. It has 7.9 inch LED backlit display screen with fingerprint resistant coating and weight 331 grams. The camera is with 5 megapixel shooter with an f/2.4 lens and a 1.2 megapixel Facetime HD camera up front and Ambient light sensor. The A7 chip using iOS 9 makes processing fast and easy and you get to use all the Apple specific technology lke Airdrop, Siri, Apple Music and much more. Supplied with a lightening cable for quick charging overall it is comfortable and also much lighter to use as compared to other Apple iPads. This one is definitely a winner in every way.

Price: `18,000/Samsung Galaxy Tab A 8.0

The 8 inch model Samsung galaxy Tab A is the first Samsung budget tablet to boast a price as modest as its specs. The 1.2 GHz Quad Core processor, 2 GB RAM runs on Android Lollipop 5.0, the tab features Samsung’s Touch Wiz overlay. The skin is user-friendly, easy to navigate and also comes with a chock full of software goodies. It is also a good tablet for students because it comes with Microsoft office apps, including Word, Excel and Powerpoint. The rear camers is 5 MP but without a flash with autofocus and the front camera is 2MP. There is a microSD slot to increase memory to 128 GB.

Price: `18,000/-

58 youthincmag.com august-September 2016

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app

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Simplifying hanging out

month

Planning events could leave you feeling like you’re herding cats. You do not have to succumb to the hassles of creating groups, making plans and watching them get canned. MOODOO, a new social hangout app makes spontaneous meet-ups easy. Youth Inc speaks to the co-founder, Lucy Gadkari to get an insight into it your ETA (Expected Time of Arrival) – all without typing a single letter.

Did you expect the £20,000 funding by The University of Oxford’s Business School Seed Fund and what are your growth plans ?

I don’t think you can ever fully expect anything in the MOODOO startup world! That’s Platforms : Android, iSO what makes the What was the idea behind its inception and the journey so fun, yet so treacherous!

USP of Moodoo?

The process to get the Oxford funding was challenging We had a mini eureka moment one day after a and involved going through many rounds of interview particularly frustrating attempt to coordinate dinner with the fantastic fund managers at the Saïd Business with some friends.

School. But we believe we have a big idea and that we It was one of those typical scenarios – that we all have the right team to execute it, so we were always know only too well – where a simple dinner plan turns into a hundred or so messages pinging back and optimistic! forth across Whatsapp. Around 30-40 minutes of time We have big plans for Moodoo… while so many things take place online these days, we believe that nothing goes into furious typing and you still seem to reach can replace spending time with friends and family in no conclusion on the basic facts of where to meet, person. An app that sucessfully helps you do that more what time and who’s actually coming. often, more simply, has a lot of global potential.

Enough is enough. We figured that there simply had to be a better way! Technology has streamlined nearly Plus, there are lot of exciting directions we can take everything in the world around us, yet making social Moodoo in terms of functionality – whether it’s table plans with friends remained such a laborious process. reservations, personalised discounts or event discovery.

It can all work within Moodoo’s meeting up ecosystem.

My business partners and I started working on the So, stay tuned! idea from that point in time. There have of course been a lot of changes and shifts since our original What are your marketing plans or engagement idea to get to where we are now… but we’re really excited to have created the ultimate app for everyone strategies for Moodoo India and how does it compare to the UK one? who loves meeting up with friends, but doesn’t love Our focus is on India for now. While we have a small the hassle of coordinating it! base of users in London, we first need to establish There are some apps like Tossup, Who’s Down and ourselves as the go-to app for meeting up with friends in one market. Given the spontaneous and social others, so what sets you apart from them? lifestyle of Mumbaikers, we decided to focus our efforts The greatness of Moodoo is two-fold. here, and believe that Moodoo can carve out a strong One: Right now, there’s no way to know which of your friends are free and what they’re in the mood to position in the city.

In terms of marketing and engagement, we have a do, without individually contacting everyone in your fantastic team of student Brand Ambassadors on the contact list! This makes spontaneity very hard work! ground who help us spread the word and communicate Moodoo fixes this with its ‘Moodcast’ functionality how useful Moodoo is! And we have a few tie-ups that and keeps you up-to-date with potential meetups around you! This solves a similar problem to recently allow users to access great discounts when they make plans via the app – so far, we’re tied up with Café Zoe, launched apps such as Who’s Down or Down To Deepak Cinema and Mad Over Donuts.

Lunch in the USA. In addition to that, we use a careful combination of PR, However, Moodoo goes a BIG step further. Once digital advertising and on-the-ground activations, such you’ve connected with friends, we also help you as college festivals! We’ll be at Malhar Festival in August coordinate the plan. With Moodoo, you can discover – so do look out for us and come say ‘hey’ if you’ll be in nearby venues based on your mood, collaboratively vote on where to go, check who’s coming and update the neighborhood! yi

Point of View

An Inconvenient

Truth

Nisha JamVwal chronicles some side-splitting but eye-opening recent observations through travels across India and foreign shores

I

'm looking at some photos from more than two decades ago. Mildly discoloured, but still able to evoke nostalgia, and the thrill of my first visit to Europe – infact, my first foreign trip. Paris, Venice, Rome, Milan, Nuremberg and Brussels – I'd listened to animated tales of European cities from my parents and grandfather. And there I was, "doing" it all -- the enchanting, storybook cities, beautiful countryside sparkling clean steeples glistening in the sunshine with an azure sky so clear in dust free Europe! I'd wondered why they'd ever want to visit India? Over time, destiny and inclination has given me hugely extensive travel

62 youthincmag.com august-September 2016

exposure over the globe – and indeed "I love my India" (as the song goes) and jump to defend any slur upon its good name. I stand up strongly against the mildest racial slight to a fellow Indian, be it in England, in a flight by airline staff or anywhere. That said, at home I'd like to say that we often call upon ourselves some deserved disparagement. In all these years, when I encounter the clean environs of Switzerland or our Asian paragon Singapore accompanied with courtesy and always a tissue when they *ahem* sniff, I do yearn for a model upgrade for my India.

Indians have proved themselves as highly competent businessmen, superlative professionals, innovative

entrepreneurs, and toppers in academics. Then why do we let so much of this be disregarded by certain aspects recognised as characteristically "Indian" traits and not in admiring men ?

I'm driving towards Lonavla on the Pune Expressway – a countryside that blooms with beautiful greenery, come monsoon and it’s littered for long expanses along a sloping hillside below some village or township with plastic and other waste right in sight of the drive!

Ruining an otherwise lovely countryside! Whither svachha bharat?! And never mind the TV promotions with actor Aamir Khan admonishing against spitting in public or ugh! Relieving themselves along city walls in full sight followed by a relaxed crotch scratch?! Worse there was a picture doing the rounds on digital media that had a traditional woman in full display with a sari covering her head, defecating by a roadside with two cellphones on each ear. Progress is not only about smartphones and 5G in India! (For your information, that picture went viral!)

I have myself witnessed along a road bordering the posh Pali Hill (Mumbai's Beverly hills) with women from an adjoining slum holding umbrellas in the gentle rain companionably exchanging morning gossip as they squat with bare bottoms on a roadside, exposed to passing traffic. Probably a unique tourist attraction. Unparalleled in any other metro of the world!

We shift the scene, I’m returning from Germany last week. On the flight was an Indian gentleman. Since he'd ‘squandered’ wealth on a business class seat, he felt it his bounden duty to extract full value for money spent – the number of times he called for the flight attendants!

I don't know if it was his first flight, but he seemed of the opinion that the term 'flight attendant' was quite interchangeable with 'servant' as we know it in India! I cringed with embarrassment.

This brings to mind my high profile German host – after some cross-country driving, terminated the transaction with a courteous bow and a handshake with the lady-chauffer of the hired car attired in a smart dress suit and accessories. As respectful as one professional to another. On the other extreme are our other travellers who are so intimidated by the "gora suited-booted" onboard staff and timidly remain hungry as they twiddle with an alien non-vegetarian meal presentation, too timid to ask for a vegetarian meal. As is human nature – here the attendants do tend to intimidate them further. I’m not sure I like the way they go "tch" so obviously and sneer at them fully venting pent-up work peeves on the crouched subject, mentally expostulating the ire of the former over demanding passenger upon this nervous specimen of India. It’s a global world and no doubt other cultures have their quirky candidates, after all human nature is all about individual selves, but underlying cultures are certain type-casting generalities. What our endeavour needs, I feel, is to be about an upgrade of our behavioural and lifestyle patterns before we upgrade to the Bottega Veneta wallets and Croco Birkin’s.

Towards presenting a more aesthetically endowed, more empathetic, and more globally acknowledged presentation of the general Indian.

Even our economic growth is amongst the highest i. I think many would agree, that we need a makeover from the grassroots up till it transforms our aesthetics and we

Congratulations to Nisha JamVwal, our celebrity columnist for winning the coveted 'Jury's Choice for Best Columnist Award 2016' for her accomplishments as a columnist in redefining the lifestyle space and being a leading face in field of design journalism. She was felicitated by actor Govinda at an Awards function in Mumbai, held jointly by the Ministry of Commerce from the Make in India team. come across not just proud of our ancient culture but are also a refined people today. Singapore did it in one generation! I remember eating corn on the cob there, and carrying the wasted cob in my handbag to the hotel as I couldn’t sight a dustbin at the spot where we were!

Contrast that with the carefree crassness as this ‘socialite’ in a swanky car and even swankier togs flings an empty packet of crisps out of car windows onto Marine Drive and I recognise her with her manicured hands while she’s quite sure she’s not being caught in the act? Or trashy bits out of residence balconies, on the rationale "Oh it’s already so dirty out there!" Tch tch tch! We are a warm country and our foods are redolent of the aromas of onions and garlic! Which of course, brings me to Bombay’s age old social maven who dresses up to the nines with those of sweat fumes wafting around her expensively got up person. Deo! Or this other kitty-party aunty where I am caught in the affectionate encirclement of this lady friend, as she renders fond "mwah-mwahs"! Imagine the affront to an airline passenger beside her who cannot jump out of the plane? Mouthwash!

You wonder why the dentist is looking out of the window while he's torturing her teeth. The torture, my friend is mutual! Mouthwash and deo! Never mind the chemicals – they're more acceptable than the "organic" vapours you exhale. yi Read

more of

Nisha’s

point of view at www.

nishajamvwal.blogspot.in, tweet to her

@nishjamvwal

and write to her at nishajamvwal@gmail.com

2016 august-September youthincmag.com 63

Top 10

Bizarre -OPhobia You may have heard of the fear of heights or the fear of the dark. But have you heard of strange phobias such as the fear of sports or of the fear of social media? Noel Fernandes tells you about ten of the craziest phobias Visiobibliophobia It’s the fear of social media. This phobia started off with the social networking site Facebook, but now involves all forms of social media such as Twitter and Instagram. People who suffer from this phobia check their Facebook wall a million times to see what their friends have updated or if they have missed out on anything. And when that isn’t possible it causes them stress. FOMO, which means "fear of missing out" is a common fear where you fear being the social outcast. A less common name for the disease is prosopobibliophobia which is rarely used

2 E

Nomophobia Do you have a mild heart attack every time your phone network goes low and you can’t reply to that text or scroll through your Instagram feed? Do you get anxious every time your phone has low battery life? Are you the kind of person who decides to go on an exotic vacation, only to change their mind because there isn’t good network in that area? Then you may have Nomophobia. It is basically the fear of being having no mobile phone coverage, having low battery life and not being able to use your phone for a long period of time.

Pognophobia It is the irrational fear of beards. People who have this kind of phobia cannot trust men with beards. It may be because of past traumatic events or parental influence. Bearded men are often perceived as men who are homeless or unhygienic and do not have the means to get a clean shave, which is probably a reason some might be really scared of them. After the 9/11 attacks, the fear of bearded men grew with a stereotypical attitude that they might be a terrorist. A clean-shave guy always gains more trust with people who have this kind of fear.

4

64 youthincmag.com august-September 2016

1

3

Metrophobia If you dislike Shakespeare's Sonnets or Oscar Wilde’s poetry makes you anxious, than you may have the fear of poetry. ‘Metrophobia’ is the fear of poetry and is generally developed at an early age. This type of fear is common especially for children. They feel that poetry is something which is some way beyond their reality and that they only belong to the elite and people that are highly educated. People that fear poems may have anxiety attacks after reading a status that has a poem in it or will not want to read it aloud. Some may have anxiety while reading a greeting card. It might also depend on the message in the poems.

5

Melophobia It’s the fear of music. This fear again is based on the emotions and message that the lyrics portrays that generates fear and anxiety in the minds of an individual. They may only listen to few songs or completely block out music from their lives. This can be hard to deal with. They could overcome their fear with positive music because music is a land full of hope and peace. The important thing is to listen to things that make you feel happy instead of getting worked up by the lyrics of the songs.

6

Anuptaphobia It is the fear of being single or staying alone. The thought of you staying all alone in an apartment makes you want to die. You get frustrated of being alone and can’t stay by yourself. You fill this empty void by spending time with partners you barely like or so called friends that you use to gossip about. When you are surrounded by people it makes your world complete you feel satisfied. People who are in a relationship may look at these people and say they are lucky but they don’t think so. This fear generally occurs because of past traumatic events and social phobias.

7 Scriptophobia Have you ever approached a celebrity for an autograph and they might have declined. Maybe they weren’t being rude but they might have Scriptophobia.

It is the fear of writing in public. They basically worry about their safety issues. They are very conscious while writing in public. The symptoms include nausea, trembling and raised heartbeat.

8 Athlimataphobia Athlimataphobia is the fear of sports. People who have these types of fears are because of some traumatic events in the past or injuries that have taken place during playing sports which have generated the fear of sports altogether.

9

Triskaidekaphobia The name itself may cause a phobia! This phobia is the fear of Friday the 13th or number 13th itself. Friday the 13th created fear in our minds ever since we have watched the movie ‘Friday the 13th’ and ‘I know what you did last summer’. People who have this fear do not go out of the house because they feel that they will have some kind of bad luck and their day will go also go bad.

10 Cibophobia

In today’s day and age, where everyone wants a lean and slim body and are health conscious, many may avoid certain foods or may sometimes even avoid food all together. People who suffer from these kinds of phobias avoid dairy products. They may fear foods that have crossed their expiration date. Food that is cooked out of their control in hotels will develop stress and anxiety in the minds of these people. They may feel bad to decline food at a function or when they are at a family gathering because it is rude not to accept food. The symptoms include weakness, dizziness and feeling irritable. To avoid the doubts they have about how the food was cooked they may not eat all together.

2016 august-September youthincmag.com 65

Health

Road to

Fitness

Forget running miles on the treadmill and hours on the elliptical. Sara Shah talks about five fitness training methods that are a lot more interesting to help you shed weight

R

emember when people simply headed out to the gym to pump iron or the local running tracks to feel the burn of a nice, long run? Of course, most of us still do that, but over the years there has been a rise in new fitness trends, simply because people are easily bored with the usual, more traditional methods of working out. And, if you’re one of them, we suggest five of the most popular, upbeat workout trends, that will keep you enraptured and on your toes.

CrossFit This fitness trend dates all the way back to the year 2000. The concept was founded by Greg Glassman and is one of the most popular workouts amongst those who want to build up their stamina. CrossFit workouts consist of a combination of Olympic weightlifting, gymnastics and high-intensity interval training, which makes for a highly competitive workout. These workouts are fast paced and are usually a mix of aerobic exercises.

66 youthincmag.com august-September 2016

Equipments for CrossFit usually involve the use of dumbbells, barbells, pull-up bars and medicine balls among others. However, you need to maintain a certain level of caution while doing CrossFit. The techniques and exercises could cause some serious injury if not done right.

Functional Training Functional training involves functional movements as workouts which help in improving your overall strength and balance. It gives your whole body a workout and builds muscles that you use on a daily basis. Its branches off from rehabilitation methods by therapists and chiropractors, who used this approach to train patients with movement disorders. It provides you with strength, stability, mobility, endurance and flexibility.

The workouts are tailor-made for each individual and depend on the needs of their body.

The biggest difference between CrossFit and functional training is that in functional training you will not be using equipments or weights. Many of the workouts in functional training require you to use only your body weight. If you need a challenge you can incorporate weights. These workouts are limited and depend on what your physical abilities are. This type of training also reduces most chance for an injury.

Kickboxing Developed from Karate, Western boxing and Muay Thai, Kickboxing is a group of stand-up combat sports based on kicking and punching. It is practiced for self defence, general fitness and as a contact sport. Its techniques involve punching, kicking, knee and elbow strikes and defence. Although kickboxing can be a lot to handle, it

serves as a great form of cardio. Originating in Japan in the 1960’s, it is used by athletes, models and laypeople alike as a means of intense activity which burns oodles of fat and helps in breaking out a sweat. However, keep in mind that this form of workout does not come sans injury and will involve making some diet and lifestyle alterations.

MMA (Mixed Marshal Arts) This one is no child’s play. It is a full contact combat sport which mixes a myriad of martial art forms such as Thai kickboxing, Brazilian Jiu-Jitsu, Judo, Karate and Jeet Kune Do among others. Considering that it applies principles from so many different martial art forms, MMA guarantees a build in discipline of the mind and body. Those who practice it are usually expected to eat right, sleep well and train diligently in order to succeed.

If you’ve ever noticed someone who practices mixed martial arts, you’d know that they have some of the best physical forms out there. It’s because just doing 3-5 minutes of boxing and grappling provides them with almost an hour of cardio.

HIIT( High Intensity Interval Training): High Intensity Interval Training (HIIT) is a workout that involves high-intensity workouts interspersed with short intervals of low intensity workouts. It is considered to be more effective than cardio activities such as running because the intensity is higher. A single session usually lasts for close to 3-40 minutes and comprise of a warm up session, high intensity exercise repetitions, medium intensity exercises and finally a cool down period. So, if you incorporate running into your workout, you could be doing 30-40 seconds of hard sprinting and alternate it with 15-20 seconds of jogging or walking. yi

2016 august-September youthincmag.com 67

Fashion

Monsoon Vanity Monsoon Vanity

When it comes to fashion, women don’t really have to compromise much. With different seasons come a wave of fashionable apparels and accessories that are best suited to it. Brighten up your gloomy days with plenty of colour, and utilise the muddy streets to bring out your colourful shorts.

Sports 52 Wear Reversible Rain Jacket Jabong.com `2495

Zeel Black Polyster Raincoat Snapdeal.com `972

Chumbak Square Pattern Cover Phone Chumbak.com `100

Native Slip ons Koovs.com `960

Melissa Shoes Melissashoes.co.in `3500

Elephant Company Wanderlust Umbrella Fabfurnish.com `1,199 Zobello Printed Swim Shorts Jabong.com `1,399

President Laptop Sleeve Bag Jabong.com `879

68 youthincmag.com august-September 2016

Beauty

BIZARRE

BEAUTY TRENDS

Love them or hate them but you can’t ignore them!

Adopt the three most bizarre beauty trends having a moment right now, without making them look over- the-top

W

e are at a point where social media is splattered with seriously experimental looks won’t surprise you. Infact everyday, plain-Jane styles will leave you hard-pressed. Today, being outlandish and walking the wild side is to inspire. Beautygramers are making it a point to embrace the wild side and never shield away from experimentation. Size up these crazy beauty trends that are the talk of the town.

Ear make-up

What is it?

From social media to the runaways, the trend of ear make-up has surfaced just about everywhere! When makeup artist Violette Serrat created metallic ear makeup looks for the CR Fashion Book, bringing what some might consider an intimidating runway trend onto the streets. The aesthetic could even be used as the perfect backdrop to showcase your earrings.

When to try it?

Making this bold statement when you tuck one side of your hair behind your ear on night outs seems like a good idea!

How to pull it off?

You can go for a subtle ear make-up option, whereby it mimics wrap earrings and doesn't quite feel like you just took a paintbrush to the side of your head and went wild with it.

Glitter undercut hair tattoo What is it?

Instagram is flooded with these sparkling statements that combine the two eternal favourites: glitter and tattoo. Undercut tattoos look ravishing with a little bling. Colorist Guy Tang, who has shown us the perils of heat styling on rainbow colors, has crafted the next incredible take on undercut tattoos: glitter undercuts! He collaborated with stylist Rebecca Taylor to combine the edgy tattoo design with the fun and festive glitter roots trend.

When to try it?

We say, try it for a music festival and you are sure to turn heads!

How to pull it off?

Go to a salon and get an undercut in any pattern of your choice.

Then glam it up, but add glitter to it in colours that complement the dyed sections of your undercut.

Confetti eyeliner What is it?

It is your regular eyeliner look, but instead of a solid line of colour, different colours or specks of glitter are dotted on for confettilike effect. Just like a party essential is made up of a thousand small pieces of paper or glitter, this beauty trend is a pretty little masterpiece of several little dabs that are meant to resemble scattered confetti.

When to try it?

Opt for this during a celebratory day to look vibrant or when you want to take your cat eyeliner to the next level.

How to pull it off?

Add a dot to the outer corner of your eye where you want the flick to end — to act as a guide. Fill in your flick by dotting with the tip of your eyeliner. Then, alternate between a white and grey liquid liner, or something more colourful.

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IMHO

Best of TV / Music / Movies / Books Dance reality show format has been dominating the television industry for quite a while now. Among these dance reality shows are some of the most entertaining programs. Yash Jani tells you about some of the best dance reality shows that are ruling on air now.

Jhalak Dikhhla Jaa

Jhalak Dikhhla Jaa, a dance reality show is the Indian version of British television’s ‘Strictly Come Dancing’. On the show, the contestants are celebrities who perform various types of dance forms with their professional dance partners. Since 2012 this show is aired on Colors TV. The 9th season aired last month and the show is be judged by director and producer Karan Johar, actor Jacqueline Fernandez and and Choreographer Ganesh Hegde.

Dancing with the Stars

Dance Plus

With a relatively new concept, Dance Plus is an Indian TV dance reality show which is just a year old. Dance Plus is aired on Star Plus. Before the onset of season 2, several auditions took place in various cities of India and the best contestants were selected for the show.

This reality show has a super judge, Remo D’Souza and 3 mentors who have their own team of contestants. Having all the contestants in 3 different teams, ultimately there will be only one winner after going through all the eliminations.

Doesn’t this sound interesting ?

When dance reality shows of two different nations are combined into one show, it has to be one of the most loved dance reality shows of all time. Dancing with the Stars is one such American version of the British television series Strictly Come Dancing. This dance reality show’s format originally has a contestant celebrity who is paired with a professional dancer. The dance reality show is reportedly coming back in the fall.

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Nach Baliye

Nach Baliye, the Indian dance reality show is one of the most successful dance reality show series on Indian television.

The name of the show itself denotes that this dance reality show has celebrity couples competing against each other.

The contestants have to outdo dance performances with one couple being eliminated every week based on public voting and the scores given by the judges.

This dance reality show series became a household name in the Indian television industry and the viewers are anticipating for its 8th season.

So You Think You Can Dance

This is an American TV dance reality show that is being telecasted on Fox in the USA. The series went on air in 2005 with more than 10 million viewers, making it the top rated show of the summer on television. The show consists of dancers who participate in the open auditions in various cities of the US. The Indian version of this show was premiered this year on April 24.

IMHO

Best of TV / Music / Movies / Books

The world's greatest icons of the 70's disco are without a doubt Donna Summer and Bee Gees. They set the pathway to memorable disco tracks that we like to grove to even today. Noel D'souza lists down the hottest disco songs you should be grooving to

Bee Gees - Staying Alive

The song Stayin Alive by Bee Gees is from the popular film Saturday Night Live.

This song was released in the year 1977.

It was written by the trio Barry, Robin and Maurice Gibb and was produced

by Bee Gees, Albhy Galuten and Karl Richardson. Their contribution towards the films marked them as legendary disco singers. The song like the movie deals with making your way in the world after being knocked down. The song after it was released hit the number one spot on the Billboard's Top 100 in the year 1978.

Daft Punk - Get lucky

The song Get Lucky is by the French house music duo Daft Punk featuring American rapper Pharrell Williams. It is the lead single of Daft Punks fourth album Random Access Memories which was released in the year 2013. It is the most contemporary disco song of our time. Although there have been many critics who didn't like it being called a disco song, it has made the Top 10 music charts of 32 countries and has won more than 9.3 million copies. The disco era sound is transmitted through Get Lucky via the guitar riffs and groovy bass line.

Justin Timberlake- Take back the night

Take back the night a song recorded by the popular American singer-songwriter Justin Timberlake was released in the year 2013 and was a part of Justin his fourth studio album The 20/20 experience 2 of 2. The song complicated a Michael Jackson influence and disco groove. It was a throwback to souls post disco evolution with an impeccable class. I guess his album focused more on the past than the future.

Bruno Mars - Treasure The treasured '70s was depicted in the song track Treasure by Bruno Mars. The song was released in the year 2013. It was written by Mars himself with help from Philip Lawrence, Ari Levine and Phredley Brown. It was described as disco, funk, soul and post disco with few R&B elements. It received media attention for its funk vibe which many artist have tried to bring back including Mars. Treasure has received positive feedback for its one of a kind tone. It's authentic disco sound brings back memories of legendary music artist like Shalamar or Michael Jackson.

Abba- Dancing Queen

Lastly, the song Dancing Queen by the Swedish group ABBA was a lead single from their fourth studio album Arrival. “Dancing Queen” is a song that is musically a Euro pop version of American disco music. At that time in America disco music was dominating the US charts.” It was written by the members of the ABBA group Bjorn Ulvaeus and Benny Anderson. The group knew this song would be a hit and that is the reason why they held it until the album was released before issuing it as a single.

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Best of TV / Music / Movies / Books The bond between a teacher and a student is an unbreakable and fulfilling one.

Every successful person has a teacher who brings out the best in him/her. They are the ones who guide us and add direction to our life. On the occasion of Teachers' Day, we look back at films that have paid tribute to this eternal bond

Black (2005)

Black, released in 2005 is affably the best Bollywood films of all time. Directed by Sanjay Leela Bhansali, it starred Amitabh Bachchan and Rani Mukherjee in lead roles, delivering stellar performances. The film is a sensitive tale of a quirky teacher, Debraj Sahai, who helps a deaf, blind and mute Michelle to graduate and find a life for herself. This film shows how a teacher's confidence in his student can do wonders.

With an IMDb rating of 8.3, this film explores into an olio of emotions that a teacher-student can share.

Taare Zameen Par (2008)

Iqbal (2005)

Another acclaimed film, Iqbal revolves around the story of Iqbal, a deaf and mute boy who dreams of playing cricket for India. His father discourages him and dismisses him as a daydreamer whose dreams are just a waste of time.

He wants Iqbal to be a farmer like him.

However, Iqbal seeks help from a local drunkard, Mohit, who was once a great cricketer and begs him to coach him.

This story truly shows how a student loves and respects his teacher and helps to fulfill his dream of making it to the Indian team.

A film about a special child, this film touched all our hearts, and showcased how the love and affection of a teacher can cure anything. This was Aamir Khan’s directorial debut, and saw him play Ram, a teacher who made learning easy for the students with his innovative teaching ideas. The film revolves around Ishaan, an 8-year-old dyslexic child, who has a talent in art but a poor academic record. With a little coaxing, the film follows how Ram helps Ishaan on his road to self-discovery.

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Chak De India (2007)

The film revolves around hockey player Kabir Khan, who is expelled from the sport for treachery and is forced to leave his ancestral home by his neighbors.

Seven years later, to redeem himself, he becomes the coach of the Indian national women’s hockey team with an aim to win the world cup for the country. He trains a team of players who are ridiculed and labelled as incapable of playing in the World Hockey Championship. The film tells us that no matter how harsh they may be, a teacher will always want the best for his/her students.

Hawaa Hawaai (2014)

A simple and lucid film, Hawaa Hawaai personifies how a young boy who has no knowledge about the world wants to be a champion in skating. He finds a mentor in Aniket Bhargava played by (Saqib Saleem)who coaches him in achieving his goals.

The mentor, who understood the boy’s passion decides to teach him skating. This film very well showcases how a students goal can become a teachers goal too. This film did not set the box office on fire, but it was much acclaimed by the critics.

IMHO

Best of TV / Music / Movies / Books

With the fast pace in which the competition rate is growing today, looking for jobs, especially after completing your studies has become a rat-race of sorts. If you’re at a loss for how to start out, give T.Murlidharan’s An Expert’s Guide to Top 101 Entry-Level Jobs For MBAs and Graduates a read

T

he title is quite self-explanatory.

T.Murlidharan’s An Expert’s Guide to Top 101 Entry-Level Jobs for MBAs and Graduates is a comprehensive guide for graduate and postgraduate students on how to gain top-notch and top-quality entry level jobs. The book aims to benefit students from a myriad of educational fields and degree holders such as BE, BTech, BA, BCom, BSc, BA, MBBS and various media degrees. It also provides an insight into the various organization structures and its departments. The main crux of the book comes down to the various jobs suggested by the author. He provides a detailed description of the same, along with its likely salary, stress levels, skills required, career prospects and challenges among other things. To give us a better understanding, we caught up with the author, who spoke to us about the various challenges he faced while writing the book.  101 entry-level jobs is a large number. How long did it take you to compile this book?

It took approximately two and a half years to compile and write this book.  How will your book help applicants in recognizing the right job for them?

The book clearly outlines what a job description is, how to make career

Harry Potter and the Cursed Child- jk rowling

progression, what skills are required to succeed in jobs and the likewise.

There is information on various industries and job roles, for graduates.

There is also information on the advantages to being associated with some industries and job roles. Students should first read and understand all this information. Then, based on their interest, they can short-list 3-4 industries and 5-6 job roles.  What were the challenges you faced while writing this book?

The biggest challenge was that there was no data available. Most of the published data is about the past. For instance, you find information on how many jobs are created but not how many jobs are being created. Even if you find such data, you cannot find information specific to graduate jobs, that too the entry level jobs. To get derive futuristic data, we had to make some assumptions and calculations on the available data.  Did any of your personal struggles contribute to the writing of your book?

First, was to derive the target audience. There are three target groups, students, parents and counselors. The book should appeal to all the three. The primary audience was students, but I also made sure that the information is useful to the other two too. Second challenge was to keep the language simple. To achieve this, the book has gone through 7-8 rewrites. The third challenge was to abridge the book.  What are the areas of job search that your book touches upon?

The book has a write-up on industry and job roles. It has inspirational stories that would inspire the students and has inputs from practitioners because only they can give practical insights. The book also provides additional information like which industries prefer graduates, path of growth in different industries, and also the advantages of being associated with them.

This love that feels right - Ravinder Singh

Things That Can and Cannot be Said- Arundhati Roy &john Cusack

2016 January youthincmag.com 73

 

hangout

Places and events for the month

`600

for two

`1,800 for two

JUNO’S PIZZA

Kaitlyn’s Beer Garden

Cuisine: Fast food, Pizza Bites and Booze: Juno’s, which has eight outlets across the city, boasts of a menu which leaves you spoilt for choice. What’s more to it now is that, there is an array of new pizzas specially curated by Indian MasterChef Karishma Sakhrani which will make you go weak in your knees! Monday blues didn’t seem much of a thing when we knew some scrumptious pizzas from Juno’s were on their way to our office to fix it all! We started with the Jalapeno Popper Pizza, which was a delightful combination of garlic cream cheese, mozzarella, jalapenos and golden crunchy bread and hit the right note. The pickle-spiced Achari Kick Pizza, a cheese blend of mozzarella and cottage cheese, onion and green chillies, finished off with coriander and mustard oil was another culinary delight which we did savour every bite of. However, it was the enticing hot blend of red chilli paste with Juno’s classic sauce, topped with pickled red peppers, red chilli flakes and Tabasco sauce which made for the most ravishing Four Pepper Pizza that has us crushing over it.

Fab or Drab: The freshness and honesty in pizza preparations is definitely what’s hot. Also, with a glutenfree range of pizzas and really healthy ones by Juno’s, it has taken the concept of junk out of fast food. Getting enthralled by the power of organic ingredients and of course, the secret of the lip-smacking sauce, we give Juno’s a big thumbs up!

ADDRESS: K emps Corner, Diamond M arket, BKC, One Indiabulls, Lower Parel, R City M all, Ghatkopar West, Powai, Borivali West, Vile Parle

Cuisine: Continental, Indian Bites and Booze: While the concept has been around for a while internationally, the idea of beer gardens is a fairly new one in India. In fact, the first one recently set up shop in Mumbai in the suburb of Bandra. Unfortunately, the place is located in a ‘blink-and-miss’ spot and can be rather difficult to spot. As the concept suggests, the place comes with a garden set up that’s a little too dim in the evenings, but is comfortable nonetheless. The furniture is kept simple and minimalistic against the backdrop of grey walls and tall windows that are big enough to let in ample amount of light.

Kaitlyn’s does not have its own in-house brews yet, but the ones that they serve are just are delicious, We tried the Kolsch, Belgian Wit, Saison and Stout, out of which the Belgian Wit and Stout brews were our favourite! We paired the beers with the Kaitlyn’s Beer Garden Special Pizza, the Chicken Animal Friends, the Peri Peri Chicken Wings and the Chicken Lasooni Tikka. The Pizza and Animal Fries are definitely a must-try especially if you’re craving oodles of cheese, while the Lasooni Tikka is smoky and delicious!

We also called for the Herb Crusted Chicken with Pesto Risotto for the main course which was fragrant with herbs and will definitely go down well with the pesto lovers.

We ended the meal with a Brownie in Beer Sauce, which unfortunately was a little too hard for our liking Fab or Drab: Overall, Kaitlyn’s Beer Garden is an absolute delight, especially if you’re looking to settle down with a mug of beer after a long hard day at work. We can’t wait to head back.

ADDRESS: 201-202, K han House, Hill Road, Bandra West

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17th & 18th September, Shri Ram College of Commerce, Delhi NCR (PAID)

`1,300 for two

22nd & 23rd September, U.S. Consulate’s Dosti House, Bandra East (FREE)

The Bar Stock Exchange, Kamala Mills Cuisine: Indian, Continental, Fusion Global Bites and Booze: Anyone who is familiar with the pub culture in Mumbai will know that The Bar Stock Exchange (TBSE) is one of the most prominent and buzzing watering holes in the city. And, the fact that they have added another branch to their cluster of pubs dotted across the city is proof enough that the market is flourishing for this brand. At its new set up at Kamala Mills, the concept is pretty much the same. Drinks are priced as per its stock market, with prices dropping and rising as per their demand. In comparison to its other branches, the Kamala Mills branch is a lot more spacious. The mezzanine floor is buzzing with tables placed at a close, yet roomy distance with each others. The highlight of the interiors is the second floor, which looks like the perfect cross between a beautifully-decorated greenhouse and New York-style loft house. Once you find yourself a table (you’d have to be really lucky, especially on a Wednesday night), we’d suggest you call for scrumptious Misal Pav Fondue and the Cheddar Churros served with Tomato Jam. The Churros had struck the perfect balance between milky goodness and sweet tartness. The Yin and Yang Paneer and Chicken & Cheese Poppers are perfect if you need small nibbles in between drinks. And, if you’re in an indulgent mood, go for the deliciously meaty Loaded Kheema fries or Cheesy TBSE Pizzan. We also tried the Amritsari Kulcha Platter, comprised of three different types of stuffed mini kulchas.

Between all that nibbling and guzzling, if you have any space left in your tummy, we’d suggest you save it for the Red Velvet Oreo Triffle.

Fab or Drab: If you haven’t figured it out already, we are quite smitten by TBSE, Kamala Mills. Its spacious, buzzing, trendy, and doesn’t compromise on quality. The ambience serves as the perfect pick-me-up especially if you’re suffering from mid-week blue. Don’t forget to drop by, especially if you’re in the neighbourhood.

ADDRESS: Senapati Bapat Marg, Kamala Mills, Lower Parel, Mumbai

24th & 25th September 2016 To Be Announced, Mumbai (PAID)

24th & 27th September, Ramoji Film City, Hyderabad (PAID)

Young India Challenge (YIC) 2016 Young India Challenge is an invite-only transformational event that gathers the top young minds from across the country to innovate, connect and challenge.

The tribe comprises of people who want to take action to turn their passion into a successful career. YIC is a Human Circle creation. Human Circle is a community of people driving the #DoWhatYouLove movement globally.

Basic Film Making For Social Good If you are passionate about gender issues and enjoy making films for a cause, here is your chance to learn the basics of filmmaking from film director Ajita Suchitra Veera who is the founder of Imaginem cinema. Ajita wrote, directed and produced the feature film “Ballad of Rustom” which was shortlisted for Oscars in 2014 for ‘Best Picture’ contention.

The workshops are a part of U.S, Mumbai’s Film Festival on women’s safety and empowerment.

Secret Headphone Party This is the event which will give you an experience like never before. Everyone on the guestlist will be given a headphone. Three DJ’s will be playing three different genres simultaneously; you can switch between genres and even identify the people listening to your kind of music. What’s crazy is that not a sound will be heard outside. The location details will be shared with you a day before the event if you have booked the tickets. Tickets available on the DrinksOnMe app.

All Lights India International Film Festival All Lights India International Film Festival (ALIIFF) aims at providing a unique platform for global film industry to portray excellence in film making, aids to inspire, nurture and integrate the Indian Cinema industry thereby facilitating congregation of people and nations.

Showcasing over 150 outstanding films, in over 12 categories, from across the globe; ALIIFF will be every movie lover’s paradise!

2016 august-September youthincmag.com 75

Graffiti Pokemon Go

Did you watch the show Pokemon as a child and wish you could own one? We all did and now, our dream has become a virtual reality. The app “Pokemon Go,” is a free location -based mobile game released in July for iOS and Android. The game quickly became one of the most dowloaded games with up to 75 million downloads in a few days. It allows players to capture, battle and train Pokemon, which appear on screens as though in real world. A new addition called Pokemon Go Plus with a Bluetooth low energy device notifies a player when a Pokemon or Pokestop is nearby. The app has one positive feature; it makes you exercise because you can’t find a Pokemon lying on your bed!

Snapchat Memories

The app Snapchat was all about real time sharing and posting pictures and videos that were happening at the moment. Now, The LA based company Snapchat introduced Memories this month where you can share old snaps from your camera roll. It reflects the app’s growing status as the default camera for millions of users. Now, the privilege of #throwbackthursday is not only with Instagram but with Snapchat too. The app remains the same though where the picture you post remains for 24 hours. It is a living social camera roll in which photos and videos can be edited and shared long after they are taken. Now, you can save your Snapchat stories and view them later in Memories.

Latest Instagram Feature

Instagram has introduced a Snapchat-like feature where you can upload stories. The Internet went berserk calling it a case of copy-paste. Instagram stories is a new feature that displays at the top of your newsfeed and lets you share photos/videos through two tracks: the feed and stories. Your feed is permanent, whereas your stories have a 24-hour shelf life that expire after 24 hours, just like Snapchat. Some people especially adults find using Snapchat a little confusing due to its interface technicalities compared to Instagram which is userfriendly. But Snapchat has Geofliters for location based snaps with branding and themes.

Olympic Womens Glory

Olympic 2016 was a heart-throbbing game for India. Shuttler P. V. Sindhu became the first Indian woman to win a silver medal in Olympics and also the youngest Indian Olympic medallist. The nation watched, its billion hearts beating, as the 21-year-old pushed world champion Spain’s Carolina Marin to the edge in Badminton. Sakshi Malik also became the first Indian woman wrestler to win an Olympic medal with her bronze medal finish in Women's freestyle 58kg category. These young women have made India proud by winning the only medals for us this year.

Kanye West’s “Famous” Music Video

Grammy Award winner Kanye West recently debuted the video for his latest track Famous.

The video release saw a star studded audience including Kylie Jenner, Kris Jenner, Corey Gamble, Tyga, Scott Disick and Kourtney Kardashian. Fans and viewers were shocked to see a wide bed filled with uncensored nude celebrity lookalikes lined up next to each other asleep. The celebrity lookalikes included wife Kim Kardashian, Caitlyn Jenner, Chris Brown, Amber Rose, Donald Trump, Taylor Swift, Bill Cosby and Vogue’s editor Anna Wintour among others. When asked about it Kanye said that Kim allows him to speak and express himself freely.

Witty Wisey Bytes

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Rahul Bhandare

*Now also introducing ‘Raffles Switzerland Enrichment Programme’ exclusively for Raffles students.

An exciting opportunity to study at our campus and explore picturesque Nendaz, Switzerland.

GRAPHIC DESIGN MULTIMEDIA DESIGN INTERIOR DESIGN PRODUCT DESIGN FASHION DESIGN FASHION MARKETING

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RNI Number: MAHENG/2011/38909 Postal Regd. No: MCW/293/2015 - 2017 Posted at Mumbai Patrika Channel Sorting Office GPO, Mumbai 400001 on 4th & 5th of every month Date of Publication: 1st of every month

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