݃ ע ᇄ ̼ ௌ ॴ
9
30
56
!
ಒΚത
ಒΡത
Ҧྜٿକ Ȇ ࡹშસᢟ
ࡧєਫ਼ල Ȇ ᇄ༉ܜ
जϏ Ȇ НϾ഻ཏ
Սȁ זȆ ௱ȁᙩ
єਫ਼ල៊۾ޠᇅһᒋ
जϏژНϾ഻ཏ
98
176
236
!ಒήത
ಒѳത
ಒϥത
݃עௌ Ȇ ᇄॴ
ષ഻ཏ Ȇ ӓҖѾࡧ
ϏϛѠ ءȆ ϛѠѷ
೪ॏӱژНϾӱ
՞ڑᙡژ೪ॏࡧᆱ
Ϗᄃଡ଼ژН഻စᡜ
276
304
342
ಒϳത
ಒΝത
ಒΥത
ः ښࡊفȆ ᄃଡ଼ఁي
༬፤Ꮼ Ȇ αቺዃ
೪ॏһᎣ Ȇ ೪ॏϟഎ
ଡ଼ᄃ೪ॏژᄃଡ଼ఁي
೪ॏᄃଡ଼ژ೪ॏःف
೪ॏໍϾ࠳ژҀ៛Ё
372
406
453
ಒΟത
ಒΫത
Н഻༫ୣ Ȇ ༉ܜ഻ཏ
഻ཏһᎣ Ȇ ೪ॏෂ
ّบӶՇ Ȇ ᐤᐤӶҭ
ᏱϜЗژ഻ུစᕋ
ԼԒॴߜژᇄजᏱ
ଠȁ
є ਫ਼ ල ഻ ਯ Լ Ԓ ࡧ ࣹ ޠ
Ս
ז
Ґਫпᇄᢋ೪ॏఁيजϏژНϾ഻ཏ࣐စȂп์ঐ݃עऌτ ᏱᙾӉᇄᢋτᏱ࣐ጝȂጢᙒᇄᢋ೪ॏఁيႇџजϏึޠଘȂژ౫ ӶНϾ഻ཏޠ߇๗ݏȂпՎґޠٿ೪ॏఁيෂȄӶєਫ਼ල഻ҴԼڻԒϟ ርȂঐԥ۸пҴᇄᢋτᏱ೪ॏᏱଲ࣐پȂ२ུࡧՄȸᇅȹ ུޠಜΚȂױ೪ॏఁيϜޠȸऌᇅНȹӕϡп२ུ።ᐍȇଇԄեӱᔗ ަཽᡑ᎑ᇅऌึȂഇႇ഻ཏཿ೪ॏःޠܛفఁي౪܉Ȃණ݈౫х೪ॏ
ᇄ༉ܜ Ȇ ȁ ȁ .єਫ਼ල៊۾ޠᇅһᒋ
ఁޠيቺԪȂӕ౫єਫ਼ලޠ೪ॏఁي౪དྷȄ૮Ґਫϲৡᙐख़ԄίȈ
ȁ 1ࡧєਫ਼ල ԒȂєਫ਼ලȠ Bauhaus ȡԚҴܼࡅᅵȂпКϏ๗ӬϏཿȂ 1919 ଢؒȸ౪ܓȹޠ೪ॏࡧᆱȂ࣐౫х೪ॏࡿЖΚঐུРӪȇழзࣩ౫х೪ॏ ၽȂആ൸ΡΫзख೪ॏ౫хϾॴޠᇽȂᇄᢋ೪ॏఁึيτयηٸඊє
Ԓ ᇄ ᢋ ೪ ॏ ఁ ึ ޠ يȂ Ҕ Ї ᔗ п ଢ ؒ ȸ ज 50
ਫ਼ ල ޠఁ ي౪ ܉Ȅ 1957 ԒȂ Ҵ ᇄ ᢋ ऌ Ᏹ ਯ ೪ Ҵ ज Ϗ ऌȂ ః
ᇄᢋޠजϏఁيȂࡤڐ
Ᏹȹ࣐ҭዀȂпȸᄃଡ଼ȹ࣐лޠєਫ਼ල೪ॏఁيȄҴᇄᢋτᏱЖስᇄ ᢋఁߵٯيԚ೪ॏఁึيȂᄃϛ࣐ႇȄҐതୱࠊਯߞеምᡘȃԟ
НϾ഻ཏ Ȇ ȁ ȁ .जϏژНϾ഻ཏ
ཿਯЅݔෂ࢈ȃࡃ๊ȂٯණӔ೩ӼࣣີྲޠбȂӶԫᙲҨᗃפȄ
ȁ 2जϏ
ԒȂ Ҵ ః ᇄ ᢋ ޠज Ϗ ఁ يȂ ۗ ಥ ൝ ᙔ Ӷȸ ऌ ಥ ٗ ् ف 1957 ΤНȹޠ౪དྷȇໍٯΚؐଇȸདܓऌȹᇅȸܓ೪ॏȹޠᒋӬȂ ԄեᕋആΚঐڏԥȸНϾ഻ཏȹޠܓϾҢࣁᕘძȄєਫ਼ලȸᇅϏޠ ུಜΚȹޠఁي౪܉Ȃڐ൩ஆܼȸऌۗಥٿՍܼܓȹȂᇄᢋޠ೪ॏఁي ڨєਫ਼ලኈȂԼԒࡤȂᇄᢋ೪ॏึޠԚΠєਫ਼ලޠлȄҐത ఁيᅌໍȃަཽᡑ᎑ȃཿึ๊࣐лໆȂఅख़ᇄᢋԄեजϏᙾ࣐ Ϗཿ೪ॏȂໍٯΤНϾ഻ཏޠႇโȄ
- 10 - 11 -
ȁ 3݃עௌ ڻԒϟርȂ์Ӷ݃עϏঔಭϏཿ೪ॏȄߗх 50
ᇄॴ Ȇ ȁ ȁ .೪ॏӱژНϾӱ
ԒȂ є ਫ਼ ල ഻ ਯ 1969
ȡ२ຝࠣѓȇ Design For Function
Ϗ ཿ ೪ ॏ ึ ޠᐤ ѭ ࣽ ٿȂ ࠣ ೪ ॏ ॴ ੀ τ ङ စ ᐤ Π ϥ ঐ ࢳ ᙾ ޠᡑȂ є ࢃȈ
Ƞ ȡ1 30 Ԓхޠᐡ೪ॏȠ ȡױࠣᡑԂޗȇ Design For Fun
Ƞ ȡ Ԓхޠᒒܓ೪ॏȠ Design For Friendliness ȡܓϾٻޠңȇ 2 50 Ƞ ȡ3 70 Ԓхޠ፹ܓک೪ॏȠ Ƞ ȡ Ԓхܓۊུޠ೪ॏȠ Design For Fancy ȡࠣޠঐܓϾȇ 4 90 Ƞ ȡ5 21 зखܓϾຯЗ೪ॏȠ Design For Feeling ȡЖକདӔቂȄ ᇄᢋ೪ॏཿึޠητयඊঐक़ၭȂڐ೪ॏޠਰЗቌঅஆҐα൸ ᅗ ٘ ᐡ ᇅ Ң ౪ ޠሰ ؒȂ ᅌ ໍ ژज Ᏹ ᇅ З ౪ ޠሰ ؒȄ ൸ ೪ ॏ ఁ ޠ يᅌ ໍ Յ
ّȂ൸ᐡȠ Function ȡޠ೪ॏژᡞᡜȠ Feeling ȡޠ೪ॏȂη൸೪ Κ . ঐ೪ॏఁ
ॏ ӱ ژН Ͼ ӱ ޠᅌ ໍ ႇ โȄ Ґ ത п ์ ึ ߓ ܼȸ ୧ ཿ ೪ ॏ Ᏹ ൣȂ ಒ ȹޠ፤Н ȸ .ᇄᢋ೪ॏӱژНϾӱःفᐤโϟଇ 22
ӓҖѾࡧ Ȇ ȁ ȁ .՞ڑᙡژ೪ॏࡧᆱ
يᏱޠᢏᘉȹȂ࣐፤ख़२ᘉȄ
ȁ 4ષ഻ཏ
ԒȂ์݃עऌτᏱᙾӉژᇄᢋτᏱ೪ॏᏱଲȂҔঅऌཽ 2004 ௱ኅஉ՞ڑᙡঢ়ऌॏฬȄ์ԥ۸ᇅஉȸུ ᆪ .Ⴛ e ݉ ڑᙡᏳ៕഻ཏᏱಭᆪȹȂΚঐᐍӬޠ՞ڑᙡঢ়ऌॏฬȄҐ തᇅαख़ःفॏฬΚقӗޠЗூȂл्ҭޠӶܼଇԄեစҦȸ՞ڑ ᙡȹᙾඳ࣐ȸНϾ഻ཏȹȂםԚȸ೪ॏђঅȹޠႇโȄᙥҦଇ՞ڑᙡޠ ഻ཏᏱಭ౪፤Ȃഃ࡛ؐᄻНϾࠣ೪ॏᙾඳዂԓȂٯп೪ॏ഻ձᄃଡ଼Ȃᔯຝ ೪ॏዂԓޠၽңԚਞȂٯঐఁᏱዂԓ௱ኅՎΚૢҖಁȄҐതп์ึ
- 12 - 13 -
ߓܼ
ᙛᙾᏱಭርःଇཽޠ፤Нȸષ഻ཏȂӓҖѾࡧ 2018
ϛѠѷ Ȇ ȁ ȁ .Ϗᄃଡ଼ژН഻စᡜ
ःفȹ࣐лȂቩഌϸϲৡȂпւវख़ڐϲోᇅཏဏȄ
ȁ 5ϏϛѠء
೪ . ॏఁᏱঐ
ԒȂ ์ ᐋ Ӊ ೪ ॏ Ᏹ ଲ ଲ ߞȂ ጃ Ҵȸ Ϗ ϛ Ѡ ءȂ ϛ Ѡ ѷ ȹ ޠҭ ዀȄ 2007 ױȸȹђαȸ഻ཏȹᡑԚȸҢཏȹȂНϾ഻ཏཿ҇ሰࡧՄޠୱᚡȂ ӱ࣐ȸϏȹϛѠءȄНϾ഻ཏཿӶөޠ௱ίȂȸजᏱȹϑစԚ࣐ НϾ഻ཏཿϛѠޠુܗΚᕘȂܛпȸȹϛѠѷȄ࣐Πᄃ౫ঐҭዀȂପ
ȡձ࣐ණٽНϾ୧ࠣȸ഻ཏȹ Our Studio
ӬᏱਯീޑᓣȠ Our Museum ȡڑᙡࣻᜱȸȹޠҭዀȂӶ೪ॏᏱଲ ۼίԚҴȸНϾ഻ཏᏱϜЗȹȠ
ȃ Our Museum
ޠϜЗȂପӬീޑᓣȠ Our Museum ȡڑᙡޠȸȹᇅȸଅᏺȹޠѓȂ ȡȂ םԚ Our Factory
ȃ Our Studio ᇅ Our Museum
ޠ೪ҴҭޠȂ Our Factory
Κ ೲ ఁ يҭ ޠȂ Ӥ ਣ ױ഻ ཏ ୧ ࠣ ϾȂ ႁ ژज Ᏹ စ Our Factory
࡛ ٯᄻ ᡲ ഻ ཏ Ԛ ޠН Ͼ ഻ ཏ ༫ ୣȠ ᇅ Our Studio
ᔽޠȸҢཏȹȄԥᜱ
ᄃଡ଼ఁي Ȇ ȁ ȁ .ଡ଼ᄃ೪ॏژᄃଡ଼ఁي
пІڐԄեဤᄃ೪ॏᄃଡ଼ఁޠيѓȂܼҐത፤ख़Ȅ
ȁ 6ःښࡊف
ԒȂҴᇄᢋτᏱ೪ॏᏱଲ२ུࡧՄȸᇅऌȹུಜΚޠਣ 2008 хཏోȂӶȸϏϛѠءȂϛѠѷȹޠ౪܉ίȂഇႇ೪ॏ๗Ӭऌ࡛ᄻΚঐ Ӭ౪ࡋޠᢏзࣩȂٻ౫х೪ॏఁيᗛӪᄊུޠძࣩȄᏖగ೪ॏᏱଲܼ೪ॏఁ ᏱޠᐤѭϜȂഇႇԫᜱᗥึޠܓᇅდȂѠпϼяᇄᢋ೪ॏఁึي ޠෂІРӪȂҼగႁژᏱࣩІཿࣩӼϰޠһࢻᇅӬձȄҐതп ҴѯᢋτᏱ೪ॏᏱଲ࣐پȂӶєਫ਼ල഻ҴԼڻԒϟርȂ२ུࡧՄȸ ᇅȹུޠಜΚȂଇԄեӱᔗަཽᡑ᎑ᇅऌึȂӕ౫єਫ਼ලޠ೪ॏ ఁي౪དྷȄ
- 14 - 15 -
ȁ 7 ༬፤Ꮼ
αቺዃ Ȇ ȁ ȁ .೪ॏᄃଡ଼ژ೪ॏःف
Ԓ Ȃ ์ ᇅ ᖃ ಜ ۻл Ᏻ ޠН Ͼ ഻ ཏ ཿ ༬ ፤ ᏬȂ ࡛ ّ ᔗ Ӷ ᇄ ᢋ 2009 ԒȂ౦ӒԚҴ഻ཏཿ೪ॏःܛفീςੳȂڐఁيҭዀл्п 2010
τᏱ೪ॏᏱଲԚҴ഻ཏཿ೪ॏःܛفീςੳȄҴᇄᢋτᏱ೪ॏᏱ ଲܼ НϾ഻ཏཿ࣐ϜЗȂ๗ӬȸऌཿȹᇅȸНཿȹȂᐍӬҴᇄᢋ τᏱӶȸᇅϏఁيȹޠஆᙄȂᡞᡜᇄᢋޠȸНϾȹ੬ՔȂഇႇН Ͼȸ഻ཏȹђঅȸ೪ॏȹȂစҦȸНϾȹȃȸ഻ཏȹᇅȸ೪ॏȹޠႇโȸ
೪ॏϟഎ Ȇ ȁ ȁ . ೪ॏໍϾ࠳ژҀ៛Ё
ȹᇄᢋȂпႁژ๗Ӭȃ഻ཏᇅҢཏޠȸजᏱစᔽȹ࣐ҭዀȄ
ȁ 8೪ॏһᎣ ԒȂᇄᢋ഻ཏ೪ॏϜЗлᏳӶᇄіҀᖟᒳޠзࣩ೪ॏτཽȂпȸ Design 2011 ȹձ࣐τཽлᚡȂϜНࠍпȸһᎣȹΚມ༉ႁ೪ॏᇅڐуስ At The Edges
ȡ ޠһ ࢻ Ϥ Ȅ ࿌ ਣȂ ር ೪ ॏ ᖓ ࿘Ƞ International Design Association, Ida ܛᖟ ᒳ ೪ ॏ ఁ ي፤ Ꮼ ޠឋ ᚡȂ ൝ ᙔ Ӷ ऌ ᇅ НȂ п І ᇅ ज Ᏹ ޠၯ ࣩ
ԒȂ ์ ௦ Ӊ ᇄ ᢋ ഻ ཏ ೪ ॏ Ϝ З 2012
ȸһᎣȹȂࡿяґޠٿ೪ॏٗӪ҇ӲᘫژНजᏱޠᢏᘉȂऌѬ ህ ֆ ޠϏ ڏȂ ң ٿл Ᏻ ࠣ ೪ ॏȄ
ုߞٲȂூпᙥԫ௱ҴᇄᢋτᏱޠ೪ॏఁي౪܉ȄΡΫΚзख ՞ऌޠзࣩȂпȸܓȹ࣐ҐȂȸНϾȹ࣐ᡞޠ೪ॏઊᡘ२्ȂԄեစҦ ȸНϾȹᙾඳ࣐ȸ഻ཏȹȂђঅࠣȸ೪ॏȹȂη൸ȸНϾ഻ཏȹԄեȸђ
༉ܜ഻ཏ Ȇ ȁ ȁ .ᏱϜЗژ഻ུစᕋ
অ೪ॏȹȂҔᇄᢋτᏱ೪ॏఁޠࡼܛيҭዀȄ
ȁ 9Н഻༫ୣ
ԒȂҴᇄᢋ τᏱԚҴϳΫڻԒȄ๗ӬۣᏱഇႇᄃଡ଼ޠఁيȂ 2016 ΚӪᇄᢋ೪ॏఁيևΩޠҭዀȇЏۻ࢈ڐҔ௱НϾ഻ཏཿȂԄեႁ ژȸНϾཿϾȹᇅȸཿНϾϾȹޠෂȂึНϾ഻ཏђঅ೪ॏᇅ഻ུ
- 16 - 17 -
- 18 -
ޠᄃଡ଼ఁيዂԓઊᡘூ२्ȂηНϾ഻ཏཿޠਰЗȄҐതпҴ
ࠊߞ۹Ᏹଲਯߞ
ᇄᢋτᏱޠНϾ഻ཏᏱ༫ୣ࣐پȂᇴ࣐݃ΠႁԚजᏱစᔽȂԄեᐍӬ
ࠊ݃עᏱଲਯߞ
α෭՞ڑᙡޠНϾ഻ཏᇅ೪ॏђঅȂစҦϜ෭௳᠍ึ๗Ӭܓऌᇅད
ࠊѯᢋ഻ཏ೪ॏϜЗုߞٲ
ܓ೪ॏȂഷࡤȂᇅί෭ޠҀൠ๗ӬԚུᑺޠजᏱစᔽᇅᡞᡜ೪ॏޠཿ
೪ॏෂ Ȇ ȁ ȁ . ԼԒॴߜژᇄजᏱ
ԒȂ 2012
ҴᇄᢋτᏱ೪ॏᏱଲ഻ཏཿ೪ॏःܛفఁ௳
ᜧȄٯᇅࣻᜱޠཿࣩӬձ࡛Ҵ୧ཿዂԓȂпߵԚᕋၽϟѠܓȄ
ȁ10഻ཏһᎣ ԒȂໍΤΡΫΚзखȂᗷด೪ॏ໕ᓎऌؐໍፁࠐึȂ೪ॏॴ 2019 ੀҼᓎНϾࡧዙޠᅌᡑՅϛᘟ௱ചяུȂӶగґٿϟርȂєਫ਼ල࣐ ౫х೪ॏఁܛيණяޠٿήঐлȈȸᇅུޠಜΚȹޠఁي౪܉ȃ ȸܓҐ՞ȹޠ೪ॏলᏱᇅȸၯስȹޠӬձࡧᆱȂڐҭዀᇅቌঅϬดϛᡑȄ
ڻԒਣȂึܛ 90
൸೪ॏఁيՅّȂڐఁيҭዀᇅ೪ॏҐ፵ηϛᡑޠȂՅ्።ᐍޠ೪ॏԄ եӱᔗऌึᇅަཽᡑ᎑ȄҐതп์Ӷєਫ਼ල഻ਯ
ԒȂ์ᐋӉ݃עਯߞȂᐤစ 1996
ڻԒርᏱःଇཽ፤НȂ 2009 ԒȂህϧτᏱȄȹ 90
ߓ ޠ፤ Н Ȉȸ є ਫ਼ ල ॴ ੀ ଇ ᇄ ᢋ ೪ ॏ ఁ ޠ ي గ ȹ ࣐ лȂ ၏ Н ึ ߓ ܼ ȸख܉єਫ਼ල
ҐਫᄻདྷᗠᡷϑεȂۗՍ
ԒȂєਫ਼ල഻ਯԼڻԒࡧࣹޠȄҐਫூп 2019
௦Ӊᇄᢋ഻ཏ೪ॏϜЗုߞٲȂӱਣႇძ᎑Ȃᅴ៉ٲٙȂґഥڐѓȄߵԚ ҐਫኦቹԚޠӱጣȂࠍ
ւяޏȂ्དᗃᇄᢋτᏱ഻ཏཿ೪ॏःޠܛف৲ҢȄҐਫޠጢ௷ᇅ ࡍ८೪ॏ߾ኦᇄτϏ೪ॏःޠܛفᏱҢݔԈϊەȄഷࡤȂདᗃܛԥ ಡЗᎨߒጉȂٯණٽԥઊІ࡛೪ܓཏُޠ৲ҢᇅЅȂᡲҐਫᑹजȄ
ݔᄹ!!!!!
௱
ᙩ
༉݃עௌ
ܜᇄॴ Ȇ
љзखࠊȂеҘኋုߞٲӶ݃עϏॷ഻Ϗཿ೪ॏऌȂആ൸፞ӼϏཿ೪ॏ ϘȂߵԚϭСᇄᢋϏཿ೪ॏፁࠐึȄҭࠊϲ೪ॏࣩ೩ӼޤӫᏱȃ
ԒȂӶ݃עϏ೪ऌӉఁȂ௦ڨႇеု਼ޠߞٲஊȄ 1970 – 1976
ఁ௳ȂԟԒഎӶ݃עϏ೪ऌӉఁȂע݃ܗϏ೪ऌ਼ஊяޠٿཿҢȄ ์ܼ ݃עܤᙾӉҴȂڐᓎࡤښᏱଲȂӫτᏱȂٯᐋӉҴᇄ ᢋτᏱਯߞȄ
ԒȂ์лࡼᇄᢋτᏱਯଡ଼ȂظԚҴ೪ॏᏱଲȂҔሰ्ᎍ࿌ 2003 ᒶ௱ȂӱՅኊؒҐਫձӤཏᙾӉȂ࿌ਣؒϟϛூȂൊяగѵȄ ᓎ֊τᖛቹ߭ӪеҘኋုߞٲআȂ௦ߵԚҐਫձᙾӉᇄᢋτᏱ ೪ॏᏱଲȄଅூ࿌ਣਫړϲৡτयԄί:
ѯ༮ӍཿΚӪпᆔ౪ᆏȂ࡚ښୋӓȂϘᔽᔽȂࣻᄈܼѯτߪࡠᙾȂ ࡛Ҵ࡚ښȂሰϘЍࡩȄпݔਯߞޠཿΩȂᇅӶѯ༮ޠᐤጜȂ҇Ѡѯ ༮ᆡઢӶҴτᏱึඵӏτȂདྷٿΚۢηုܛߞٲُȄ
݃עϏ೪ऌཿҢȂߓ౫яՔȂӶϲ೪ॏࣩᖟ٘ሇ२Ȃݔᄹଲߞ֊ ڐϜޠ᮫᮫ȄЏڐ௦ජᇄᢋ഻ཏ೪ॏϜЗုߞٲȂᜍ݃ณ፤࢈ ٲΩȂܗ೪ॏᏱཿȂഎ೪ॏࣩࢼࢼܛၿȄ݃עఁя ኻޠᏱҢȂцݡኒȂ݃עఁيԚѓޠഷٺᜍ݃Ȃ์ߞٲုݔӶ
ԒϟርȂᄹ݃עϏϏཿ೪ॏऌޠᏱҢȂ৲Ң 50
݃୵עਫޠੳ઼Ᏻ৲ȂདᇅԥᄹౚȄ
ԒȂєਫ਼ල഻ਯ 1969
ϟۗȄ 50 ԒࡤȂ৲ҢᙛᎨᙠਫ์ଅȂᏺ࿌Ԓᄈєਫ਼ලޠንኙᇅዦЏӶȄ ์ᗷ࣐еုߞٲ௱ᇄᢋ೪ॏึޠଔᝧȂίଅᓄȄٯःفԚݏ ቹԚȸеҘኋᄈᇄᢋ೪ॏึϟଔᝧȹΚНȂึߓܼҴᇄᢋτᏱึ
- 22 - 23 -
ޠᏱൣȄᄈᇅᄹົႇљзखޠ৲ҢȂ܉૮Ӷ૮Ȃࡠԥܛख ᓄȇࣽႇȸࡧєਫ਼ලȂᇄ༉ܜ .єਫ਼ල഻ਯԼԒࡧࣹޠȹΚਫࡤȂ དҐਫޠ഻ཏᇅңЗȇȸ༉݃עௌȹژȸܜᇄॴȹȂଅᓄΠѯᢋ
- 24 - 25 -
ҦϏ೪ॏȃϏཿ೪ॏژ഻ཏ೪ॏึޠႇโȂߓႁᄈєਫ਼ල഻ਯԼڻԒ
݃ၿτᏱᗀ৵ఁ௳ ҴᇄᢋτᏱࠊਯߞ
ࡧ ࣹ ޠȄ ์ ܼ ࣐ זȂ ௱ Ϯ Ґ ਫ ȇ ٯၿ я Ґ ਫ ձ ᙾ Ӊ Ҵ ᇄ ᢋ τ Ᏹϛ࣐ޠޤඩԣȂϸٵณЗඩࢪࢪԚጻޠൊਈȄ
еምᡘ
ਣঅєਫ਼ල഻ਯԼԒȂԄ्ݏӶѯᢋ௱ᒶΚ՞хߓޑȂ࣐ԫΚᐤѭ౿ٲ ၯਣޫُᜍȂݔᄹఁ௳๙ᄈϛΡᒶȄᄹՃ৲Ϗཿ೪ॏऌੳя ٙȂ݃עȃѯऌτȂژज༲Њ૮τᏱȠ Tufts University ȡȂહดϏโ ೪ॏनෂޠऌȄΫϥԒࠊȂ݃עऌτᏱਯߞᙜଡ଼ЖଞȂᙾӉژѯ
Ȉঢ়ึ२ᘉॏฬȱȂۗ௱ȸНϾ഻ 2008
ᢋτᏱϏ೪ॏقӉȂໍΤژΚঐહดп഻ձڦӪޠఁيᙜൠȄ ࿌ਣᎍഈ࢈ۻఃȰࢆ ཏཿึॏฬȹȂᄹՃ৲ץජඬΠਣхȂпՍϐӼԒ్Ᏹ ःޠفΩᇅߞٲ࢈ᆔ౪ޠစᡜȂ՟ҖНޠޑ՞ڑᙡۗȂ Ԛ࣐ѯᢋ௱Н഻ึޠӒᎣȄ
ϏࠊޠقٙजϏऌȂ৲ҢਯЅߞεпٿпєਫ਼ලޠ༉Ս⡃Ȅᄹ Ճ৲ථ㍚ȸࡧѡࡘȂ౫хॴȹޠНϾђঅ೪ॏ౪܉ȂჃᓿึඵȸϏ ϛѠءȂϛѠѷȹޠϏᙜᆡઢȂΚР८ഇႇऌഌःفॏฬȂ ࡛ᄻНϾ഻ཏཿ഻റޠ౪፤ः࢝فᄻᇅ೪ॏึዂԓȇΡР८ᐍӬѯ
τ৲Ңޠ೪ॏ഻ձ໕ȂဤᄃӶөᏱӬձᇅيԚ௱ኅޠᕽਞαȇ ᙥ Ҧ ϲ ѵ ः ଇ ཽ ᇅ ፤ Н ё ߓ ึ ޠȂ п І Ӷ ۭ ڎᇅ ѵ ޠᅌ ᗀ ᇅ Ϗ ձ ֬ ఁᏱȂ࣐ѯᢋޠН഻ึ࡛ҴΠᐍޠ፤ख़Ȅ
ᄹՃ৲ளՍቜȂуኻޠȂӶп܂ѪȸϛᏱณȹȂ౫Ӷࠍೞᆏ ࣐ȸၯስϘȹȄΚԼԒࠊੀᛴڄලȠ Walter Gropius ȡӶуޠєਫ਼ලࡈ ّϜ൸ϑစࡈ֚Ȃȸ࡛ᑟ৲ȃฬঢ়ȃᓐڔঢ়উȂשউഎᔗ၏ᙾӪᔗңȄ ϛΚᆎߟᙜཿȂঢ়ڸϏঢ়ϟҐαءԥӉեϸրȂ ঢ়ѬΚঐூཏޠםנϏঢ়ȹȄᄹՃ৲п౪ܓᡓᒯࡧᆱޠऌȂழ ЖΚထདܓᅟޠᓻ෭ӶНϾȃ഻ཏȃ೪ॏȃཿϟȂҔєਫ਼ ල౪ޠ܉ᄃ፻Ȅ 2010 Ԓ Ӷ у ޠᆡ З ᔠ დ ίȂ ᔔ ֆ ѯ τ ഻ ೪ Π ഻ ཏ ཿ ೪ॏःܛفീςੳȄ
ڐᄃȂԟӶΫԒࠊȂ࿌ਣѯτϏ࣐قख܉єਫ਼ලΟΫڻԒᒳ౪Ᏹः
- 26 - 27 -
ଇཽਣȂᄹՃ৲൸Ⴒ֚Π्࣐єਫ਼ලԼԒτኋίखᓄȂݏดӶΫԒࡤ ޠϭЉȂᄹՃ৲ީࡼΠѯ༮ውଡ଼ᄃޠᆡઢȂпȸ݃עௌȂѯॴȹ ࣐лᚡȂԚҐȸєਫ਼ල഻ਯԼԒࡧࣹޠȹȄᄹՃ৲ΚӪܼᎾ༁Ϝ НॲȃဏϟजȂٯளၽңᄈୌȃ௷ЩȃᒚॲޠКݳȂѾֽޠፓᚖ܉྆ޠȂ ᙐϾԚτঢ়എ౧౧απޠ೪ॏબ⁆ȄҐਫϛկᄹτ৲ȸᇴூΚπ
- 28 - 29 -
Ԃ೪ॏȹޠ೪ॏলᏱȂ౪፤ဤᄃژȸ഻ձԥ౪Ȃ೪ॏԥᐄȹޠ೪ॏ
ҴᇄᢋτᏱ೪ॏᏱଲ ഻ཏཿ೪ॏःߞܛ!!ܛف
Р ݳ፤Ȅ ѡ п Ҵ ȃ Ҵ ѓȃ Ҵ ّ ࣐ ή ϛ ԦȂ ख ܉є ਫ਼ ල Լ ԒȂӲ ѯ ᢋ ೪ॏߗљзखึޠᐤโȂᄹՃ৲Ґਫ൸ُᜍȄ
ݔճ፲
ࡧ є
ᇄ
ਫ਼ ල
༉ ܜ
ࡧєਫ਼ල
ᇄ༉ܜ Ȇ
ԒȂпКϏ๗ӬϏཿȂଢؒȸ౪ܓȹ 1919
जϏژНϾ഻ཏ ȁ ȁ .єਫ਼ල഻ਯԼԒࡧࣹޠ
єਫ਼ලȠ Bauhaus ȡԚҴܼ
ޠ೪ ॏ ࡧ ᆱȂ ࣐ ౫ х ೪ ॏ ࡿ Ж Κ ঐ ུ Р Ӫ ȇ ழ з ࣩ ౫ х ೪ ॏ ၽ Ȃ ആ ൸
Ԓᇄᢋ೪ॏఁޠي 50
ԒȂ Ҵ ᇄ ᢋ ऌ Ᏹ ਯ 1957
Ρ Ϋ з ख ೪ ॏ ౫ х Ͼ ॴ ޠᇽȄ Յ Ҵ ᇄ ᢋ τ Ᏹ ܛЖ ስ ޠᇄ ᢋ ೪ ॏ ఁ ي ึ Ȃ τ य η ٸඊ є ਫ਼ ල ޠఁ ي౪ ܉Ȅ
೪ҴޠजϏऌȂఃᇄᢋޠजϏఁيȂࡤڐ
ึ Ȃ Ҕ Ї ᔗ п ଢ ؒȸ ज Ᏹ ȹ ࣐ ҭ ዀȂ пȸ ᄃ ଡ଼ ȹ Ϗ ࣐ л ޠ೪ ॏ ఁ يȄ ԄݏᇴҴᇄᢋτᏱЖስᇄᢋᇅ೪ॏఁึيȂᄃϛ࣐ႇȄ
- 33 -
01 #
Ԓєਫ਼ලᙠ֮Ȃூᓼȇดєਫ਼ 1999
ԒϟርȂ์݃עϏϏཿ೪ॏऌޠᏱҢȄ 50 ԒࡤȂᙛᎨ 50
ᛅєਫ਼ලᐤѭௌȂӕ౫೪ॏఁي౪܉
ԒȂєਫ਼ලȠ Bauhaus ȡ഻ਯ 1969 ᙠਫ์ଅȂ࿌Ԓᄈєਫ਼ලޠንኙᇅዦЏӶȄᗷܼ ලޠఁي౪܉ଷΠᄈঐঔಭ೪ॏޠႇโԥܛఃึϟѵȂᄈᇄᢋޠ೪ॏఁيҼኈሊȄ 1919 ԒȂ ੀᛴڄලȠ Walter Gropius ȡпȸᇅུޠಜΚȹޠఁي౪܉ȂӶԚҴಒΚܛ೪ॏᏱਯ єਫ਼ලȂఃΠȸ౪፤๗Ӭᄃଡ଼ȹޠ೪ॏఁيȇጃҴпȸܓҐ՞ȹޠ೪ॏলᏱȂ።ȸ೪ॏޠ ҭޠȂՅϛࠣȹȇٯණяпȸყӬձȹձ࣐೪ॏޠϏձРԓȂηഷԟණяȸၯስȹ ޠӬձࡧᆱȄ
ԼԒٿȂєਫ਼ල๗ӬКϏᇅϏཿȂଢؒпȸ౪ܓȹ࣐ஆᙄޠ೪ॏࡧᆱȂ࣐౫х೪ॏࡿЖ ΠΚঐུޠРӪȄєਫ਼ලޠ೪ॏ౪དྷȂழзࣩޠܓ౫х೪ॏၽȂആ൸ΠΡΫзख౫хϾޠ ॴᇽȄӤਣȂഇႇ࡛ᄻΚঐӬ౪ࡋޠᢏзࣩȂٻ౫х೪ॏᗛӪᄊུޠძࣩȄԥᜱєਫ਼ලޠлȃ
Ԛ൸ᇅኈࣻޠᜱ፤ख़ࣻ࿌ӼȂ൸ڐлՅّȂԄࠊख़ޠєࢃȈ Ƞ ȡ1ȸᇅུޠಜΚȹޠఁي౪܉ȇ Ƞ ȡ 2ȸܓҐ՞ȹޠ೪ॏলᏱȇ Ƞ ȡ3ȸၯስȹޠӬձࡧᆱȄ ൸ڐԚ൸ᇅኈᐍ౪ϸख़ԄίȈ
Ƞ ȡ1൸ȸᇅུޠಜΚȹޠఁي౪܉ՅّȂєਫ਼ලᒋӬΠႇџહᆟᇅᄃңޠఁ يРԓȂഀ๗ᇅऌȂߵԚᇅུޠಜΚȄ Ƞ ȡ 2൸ȸܓҐ՞ȹޠ೪ॏলᏱՅّȂєਫ਼ල௦ڨΠऌձ࣐ঢ়ܗ೪ॏ৲഻ձޠϏ ڏȂ ԚΠजϏၽпٿȂ௱КϏϟजᇅऌᔗ၏࣐݉ଡ଼ޠ౪དྷȄ Ƞ ȡ3൸ȸၯስȹޠӬձࡧᆱՅّȂєਫ਼ලᄃ౫Π೪ॏᖓ࿘ޠ౪དྷȈȸ๗Ӭঢ়ȃ৲ȃ ঢ়ᇅ᜔ֆޠΩ໕ȂႇȃϏཿڸϏޠӬձРԓȂпᒘؒࠣޠȄȹੀᛴڄ
- 34 - 35 -
ලȠ Walter Gropius ȡ Ӷȸ ུ ࡛ ᑟ ᇅ є ਫ਼ ල ȹ Κ ਫ Ϝ ໍ Κؐᇴ݃ᡞ഻ձᆡઢȈȸ㬾կȂשউϛΚঐ ყӶࡿදූࡿޠදίೞޠӬձȂࣻЇޠȂשউ्ᑀҴ Յөᅿܛޠџ࣐ΚঐӔӤҭዀϏձȹȄ
Ԅαख़Ȃᇄᢋޠ೪ॏఁึيȂτयηٸඊєਫ਼ලޠఁي౪
ԒึޠҔЇᔗᆎпȸᄃଡ଼ȹ 50
܉Ȅ 1957 ԒȂ Ҵ ᇄ ᢋ ऌ Ᏹ ਯ ೪ Ҵ ޠज Ϗ ऌȂ ఃᇄᢋޠ೪ॏఁيȂࡤڐ ࣐лޠ೪ॏఁيȄ Ԓ ԒȂ Ϙ Ҧ ݃ עϏ ॷ Ӓ Ԛ Ҵ 7 ϟࡤȂ 1964 Ԓ ԒȂ 9 ޠਣ Ȃ 1973
Ϗཿ೪ॏऌȂᓎࡤ೩ӼऌІାᙜᏱਯӒࡤԚҴΠ೪ॏࣻᜱऌ قȄ ೪ ॏ ఁ ي ऌ ژτ Ᏹ Ᏹ ߇ ښΠ ԚѓτᏱ೪ҴϏཿ೪ॏقȄӶᇄᢋ೪ॏఁيೞᇰ࣐ᄃଡ଼ޠఁ
ԒȂ Ϙ ԥ п Ϗ ཿ ೪ ॏ ࣐ ӫ ޠः ܛ فԚ 1991
Ԓ ԒȂ є ࢃ Ԛ ѓ τ Ᏹȃ һ τ Ᏹȃ ݔ 9 Ȃ 2000
ԒȂ Κ ژ ޣ 18
يȂ ᜳ ี Ᏹ ः ྔ ޠ فஇȂ ӱ ԫȂ τ Ᏹ Ᏹ ژ ښः ܛ فӔ և
ΩΠ ҴȇέႇΠ
ऌτᏱᇅᇄᢋऌτᏱ๊Ȃ೪Ҵ೪ॏീςੳȂϘ࡛ᄻᇄᢋ೪ ॏା๊ఁيᐍޠᡞقȂԄίშȄҭࠊᇄᢋ೪ॏఁيፁࠐึ ޠԚݏȂҔӠᜍΠ࿌Ԓєਫ਼ලණяȸᇅུޠಜΚȹޠ ُخޤȄΚҧφпٿȂᇄᢋᙥҦ೪ॏఁږࣀيȸฺеȹ ϛޠᆏဵȂᇄᢋᗷดءԥ߬ᝌ઼݃ޠር೪ॏτ৲Ȃկ ᇄᢋӍཿ࣐ΠؒҢԇȂпȸ೪ॏဈхϏȹޠଡ଼ᄃձݳȂആ൸ᇄ ᢋᠰࠎޠȸ೪ॏყȹȂηᆘᇄᢋ೪ॏึᙻۊޠȄ Ԅᇴᇄᢋޠȸစᔽᙻۊȹӱ࣐ᇄᢋޠȸ༖ȹಭܓȂစҦ ևΩϏձூޠٿȇ٦ቅᇄᢋึޠȸ೪ॏᙻۊȹࠍ࢝ᄻӶᇄ ᢋȸଡ଼ᄃȹޠ೪ॏఁيȄᇄᢋޠ೪ॏఁྜيՍᙜཿఁيᡞ ޠقଡ଼ᄃձݳȂηӠᜍΠєਫ਼ලȸ౪፤๗Ӭᄃଡ଼ȹޠ೪ॏఁي
- 36 - 37 -
౪܉Ȃആ൸Πᇄᢋޠစᔽᇅ೪ॏᙻۊȄ
Ӳႇџ೪ॏึޠȂשউึ౫೪ॏέӲژޠܓቺ८Ȃη൸።഻ཏҢ ࣁजᏱࡤޠϏਣхȄܛп౫ӶҔፚȸНϾᇅȹԄե๗ӬȸऌȹȂ םԚȸजᏱစᔽȹޠ഻ཏҢࣁཿޠਣΠȄႇџȂϏཿࠣޠಂᘉӼ࣐ ȸѓȹȠ Use ȡȇ౫ӶȂ഻ཏҢࣁࠣޠлᡞࠍȸȹȠ User ȡȄ഻ཏҢ ࣁࠣᗀؒޠȸȹޠजᏱ੬ՔȂϏཿࠣᗀؒޠȸዀྦȹޠऌ ੀȂৰӶȸजᏱȹޠ੬Քᄈȸȹ्ؒޠȇȸዀྦȹޠੀᄈȸޑȹ ࠣޠ፵ᆔȄ഻ཏҢࣁࠣȸܓȹߓޠ౫ȂϏཿࠣȸܓޑȹޠଢؒȇ ഻ཏҢࣁࠣȸདܓȹޠຨؒȂϏཿࠣȸ౪ܓȹޠሰؒȄ೪ॏНϾ ഻ཏࣁȂڐഷಥޠҭޠӶܼםԚҢࣁНϾȂᕋആܓϾޠҢࣁᕘძȄη
з खȂ ᗷ ด ೪ ॏ ໕ ᓎ ऌ ؐ ໍ ፁ ࠐ ึ Ȃ ೪ ॏ ॴ 21
ҔԼԒࠊєਫ਼ලණяޠȸ೪ॏޠҭޠȂՅϛࠣȹȂпȸܓҐ՞ȹ ޠ೪ॏলᏱȄ
ԒȂ ਣ ໍ זΤ 2019
ੀҼᓎНϾࡧዙޠᅌᡑՅϛᘟ௱ചяུȂկԼԒࠊєਫ਼ල࣐౫х೪ ॏఁܛيණяޠٿήঐлȈȸᇅུޠಜΚȹޠఁي౪܉ȃȸܓ Ґ ՞ ȹ ޠ೪ ॏ ল Ᏹ ᇅȸ ၯ ስ ȹ ޠӬ ձ ࡧ ᆱ Ȃ ڐҭ ዀ ᇅ ቌ অ Ϭ ด ϛ ᡑȄ ൸ ೪ ॏఁيՅّȂڐఁيҭዀᇅ೪ॏҐ፵ܼԼԒࡤϬดᎍңȂ्።ᐍޠ೪ॏԄ եӱᔗऌึᇅަཽᡑ᎑ȄҐНпҴᇄᢋτᏱ೪ॏᏱଲ࣐پȂӶє ਫ਼ල഻ҴԼڻԒϟርȂ२ུࡧՄȸᇅȹུޠಜΚȂױ೪ॏఁيϜޠ ȸᇅȹϡп२ུ።ᐍȇӕпȸܓҐ՞ȹޠ೪ॏলᏱᇅȸၯስȹ ޠӬձࡧᆱȂଇԄեӱᔗަཽᡑ᎑ᇅऌึȂණ݈౫х೪ॏఁࠣޠي፵Ȃ ӕ౫єਫ਼ලޠ೪ॏఁي౪དྷȄ
݃ע ̼ ᇄ ௌ ॴ ࡧє ̼ ᇄ ਫ਼ල ༉ܜ
ԒԚҴޠᇄᢋࣹҴ৲ጓᏱଲȂႥԒȠ 1946
೪ॏಥٗفΤȂᇄ೪ॏఁيӲ
ᇄᢋޠఁيȂܼۗ
ԒӶᇄඉਯޠҴᏱਯȂӶ 1955
ԒȡԚҴშฬഽձঔऌȇ 1947
У 8 С 1 ӫ࣐ȸҴᇄᢋτᏱȹȄ
У 8 Ȃۉঠ
ԒܛԚҴजϏऌϸࠣಣ 1957
Ԓӫ࣐ᏱقȂ 1967 Ԓ࣐ښҴᇄᢋ৲ጓτᏱȂࠍقӫजᏱقȄпज࣐ஆ 1949 ᙄޠ೪ॏఁيȂࠍᆻܼۗ
Ԓ 2001 ԒኸܤҢȄ 1959
Ԓᄃࢋ௱ኅఁيȂۗܤԞໍঔഌᏱҢȄ 1963
जϏऌॷཿਢСҐȄȪშбྜٿȈеምᡘఁ௳ණٽȫ
ᇅ၇ႻಣȄ 1960 ԒȂ࣐ښҴᇄᢋऌᏱਯȠᙐᆏȸҴȹȡȄ 1994 Ԓ ࣐ښȸҴᇄᢋᏱଲȹȇ
ԒඉܤȂ࣐ٯήԒऌᏱښȂέܼ 1961
ԒȂҴԚҴޠजϏऌϥԒऌᏱښȂดӱᏱਯᆡᙐ࢈๋Յܼ 1957 ϟࡤܼ ഻೪ϟߒӱ࿌ਣۻ࢈ޠଓଡ଼֩ᜳȂөᏱऌ೪ࢋϛ٘ȂܛпϸයՎөτଲਯ௳፟ȄजϏऌࠍ
1957 ԒҴԚҴजϏऌȄȪშбྜٿȈеምᡘఁ௳ණٽȫ
- 40 - 41 -
আܼҴᇄᢋ৲ጓτᏱϏཿఁيᏱقȂ࿌ਣޠᇄᢋ৲τϏఁق௦ڨ႟जනȂٯᇅजᇾԏτ
ಒΚ۪ཿҢеምᡘӒҢ
ᏱӬձȂܛпᐍޠϏኆ೪റӓഷུᎡޠᐡఢఁᏱ೪റȄҦܼजϏऌॷӉлӉ೩עലӒҢ
1957 ԒҴजϏऌ೪Ҵ
η৲τϏఁقӉՃ৲ϟࢉȂܛпजϏऌޠᏱҢРӶ࿌ਣൟᆏӓ࡛ᑟഷུᑘȃ೪റഷᐍȃ ৲ၦഷᓻޠؿᏱۻ௦ڨཿ፟โȄ
ҴजϏऌޠ഻ҴȂᡲܛᒞޠȸजϏȹӶ࿌ਣޠᇄᢋϬดঐ६ҢޠӫມȂՅȸ೪ॏȹ ΚມءٿԥႇȄᇄᢋԟޠ৲ጓᏱଲقϜޠϏࣻᜱ፟โ឵ܼߤ឵ޠऌҭȇӱԫȂ ȸजȹђȸϏȹԚ࣐࢝ᄻजϏऌޠΚঐࡧՄዂԓȄ࿌ਣ৲ၦޠл्ྜٿԥήȈΚྜՍС ݾਣхᇄі৲ጓᏱਯޠཿҢȂڐܗуСҐฬঢ়ޠᏱҢȇΡСޠजঢ়ȇήᓎҖ࢈ٿۻ ᇄޠϜฬঢ়ȄजϏऌҦॣᓘύȃᚠЬᓹȃࢋᆶ৬ȃҰᐠȃ᎓ઞȃҡȃ֕ᡲၼȃݔ
MIT Neo
ᐋ Ӊ ୱȂ ᇅ ೪ ॏ ௱ Alfred B. Girardy
ဲঢ়ȃеঔѓȃஎစጝ๊τ৲ಣԚ௳፟Ȃ՜ᖓяഷޠ৲ၦଳৡȄ 1961 ԒۼȂȸଓყݳϜ Ң Ω Ϝ З ȹ Ӷ ज න ཽ ڟ ޠֆ ίȂ ဓ ፝ ज ᝳ Ϗ ཿ ೪ ॏ ৲ ȡज Alfred B. Girardy ፟โޠᘉጤ८྆܉Ȃః Bauhaus
ԒȂ Ҧ ऌ л Ӊ ᗝ ፝ Ӣ ܝ ఁ ௳ ٿҴ ज Ϗ ऌ 1962
ኅ Ϗ ձȂ ٲ೪ ॏ ᢏ ࡈ ޠ ܉༉ І ϵ ᗀ ಭ Ϗ ձȄ Ӣ ܝ ఁ ௳Ƞ ޠା؆ҢȂ࿌ਣӉఁܼђԏτᏱȇ Bauhaus ፟Ȃᗀ௳ȸ೪ॏஆᙄȠ Design Foundation ȡȹ፟โȄ Girardy п
ึᏱҢᄈܼޫजᏱᇅܫຬᢏޠ܉ΤߟȂຝញȃដញᇅՋ౪ޠ ଌጜȂژᄈөᆎޫޠԋ௷ᇅ೪ॏȂ࡛Ҵକӓུޠ೪ॏᢏ܉Ȃٻ ӤᏱӶޠࡤ܂Ᏹಭᇅ഻ձҢీϜڨңณጐȂηєਫ਼ලޠ೪ॏ ౪܉ӶᇄᢋޠᆻۗȄ࿌ਣޠҴजϏऌȂ൸ԥԄ࿌Ԓ ȸєਫ਼ලȹᏱਯޠᙛޏȂѠпᇴєਫ਼ල೪ॏ౪܉Ӷᇄᢋ௱ ޠჷ༉ᏱਯȂ࿌ਣजϏऌӶᇄᢋึදΠ๊Ӥܼєਫ਼ලޠା࡚
- 42 - 43 -
ኈΩȂஊيя൩ۢᇄᢋ࿌хϏᇅ೪ॏึޠϜޑȂᇄᢋ τᏱࠊਯߞеምᡘീςȂ൸ޠڑхߓޑϟΚȄ
ԒхᇄᢋϏ୧ཿକॵȃԼཿᑺ౿ȂᓎϏ୧ཿึޠٻ೪ॏ 1960 Ϙޠሰؒ໕τቩȄҦܼ৲ጓτᏱजޠقཿҢȂഎϸึژ ҖϜᏱӉఁȂՅޠजϏऌཿҢࠍ८ᖞ൸ཿୱᚡȄӱԫȂ जϏऌޠఁᏱ२ܼᄃଡ଼ఁᏱȂп߰Τ൸ཿҀൠȇࣻᄈޠȂ৲
ѵᝳఁ௳Ӣܝ௳ޠ፟םІᇅᏱҢޠӬྲȄȪშбྜٿȈݔෂ࢈ȃࡃණٽȫ
ጓτᏱࠍᆱࡼजఁ৲ଌጜȄӱԫȂजϏऌཿҢΤϏ୧ཿࣩȂٽϛ ᔗ ؒ Ȅ ࿌ ਣ ޠज Ϗ ऌ ཿ Ң ܛ ޠ ٲ೪ ॏ ཿ ࣐ Ȉ ኅ ֚ ೪ ॏȃ є ၇ ೪ ॏȃ ጢ
1970 -
ᒯ೪ॏȃࡊϲ೪ॏȃࠣ೪ॏȃᙅࠣ೪ॏ๊ȂᡲӶᏱܛᏱಭޠ೪ॏཿ ፟โȂְூژщϸึޠදȄ
Ҧ ܼ Ϗ ୧ ཿ ࡼ ៊ ޠፁ ࠐ ึ Ȃ ೪ ॏ Ϙ ८ ᖞ ٽϛ ᔗ ؒ ݸ ޒ ޠȂ ܛп ԒȂөାᙜીી೪ҴजϏऌȂөτଲਯηۗ೪Ҵ೪ॏࣻᜱᏱقȂ 1980 ҴजϏऌഃᅛདژڨᝰޠލᔇΩȂӱԫηۗഛ៊።ᐍ፟โ࢝ޠ ᄻᇅఁᏱޠϲৡȄ࣐ӱᔗཿϸϏСᗎಡஞϾȂ 1971 Ԓȸࠣಣȹȃȸ၇ Ԓέ၏ڎಣ 1974
ԒܼСഌቩ೪ȸഞ౯ಣȹȄӶ 1977
Ⴛಣȹ።ᐍ࣐ȸϏ೪ॏಣȹȃȸᔗңजಣȹȇϟࡤӶ ።ᐍ࣐ȸϏಣȹІȸ೪ॏಣȹȂژΠ ঐࢳजϏ೪ॏఁيϑึяࣻ࿌݃ጃޠ੬ՔȈήಣޠ፟โϸ࣐ஆᙄ ೪ॏ፟โȃཿ҇ঔ፟โȃϸಣᒶঔ፟โȂщϸӱᔗަཽᄈҴᡞആםІ҂८
൭ᡞ೪ॏϘϟሰ्ȄՅӶਯϲȸजϏऌȹޠዂηԚ࣐ӓਯϟࠆȄ
ԒȂҴ࣐ښȸҴᇄᢋᏱଲȹȂजϏऌ።ᐍ࣐ȸϏ 1984 ೪ॏᏱقȹȂԥޠȸഞ౯ಣȹڂΤȸϏಣȹȂՅϸȸϏಣȹІȸ೪ ॏಣȹᄃࢋఁᏱȄఁᏱ࢝ޠᄻηђп።ᐍȈӶࠊڎԒໍΚૢ೪ॏϘఁيȂ ژΠήȃѳԒ઼ӕпᒶঔхϸಣȄη൸ӶΚȃΡԒ઼ਣȂঔ೪ॏ ྆፤ȃ೪ॏᛳฬȃ྆፤ȃஆҐ೪ॏȃՔீᏱȃஆҐᇨშȃஆҐђϏ๊ݳ Κૢ೪ॏϘఁيȂ๊ژήȃѳԒ઼ਣȂӕпؑঐޠᑺ፹ȂІަཽα೪ॏ ҀൠޠϘሰ्ȂᡲᏱҢпᒶঔхϸಣȄԫਣޠȸϏಣȹІȸ೪ॏಣȹ Ӷ৲ၦȃఁᏱޫІఁᏱϲৡαְϐ݃ᡘୣႥȂϐစڏԥڎঐޠقᐍዂȄ
ԒȂԥᠧܼȸϏȹᇅȸ೪ॏȹСᗎཿȂϏقϟȸϏಣȹІȸ೪ 2000 ॏಣȹڎಣϸقఁᏱਣᐡԚዤȂΞϸրԚҴȸϏ೪ॏᏱقȹІȸຝញ༉ႁ
जϏژНϾ഻ཏȁ.ȁєਫ਼ල഻ਯԼԒࡧࣹޠ जϏژНϾ഻ཏȁ.ȁєਫ਼ල഻ਯԼԒࡧࣹޠ
೪ॏᏱقȹȄܼٯ
ԒପӬᏱਯЁੀ࣐ښҴᇄᢋτᏱȂҦȸϏ 2001 ԒІ 2005
ԒȂ ቩ ೪ ᆉ ς ੳ І ᆉ ς Ӷ ᙜ ໍ ঔ 2007
೪ॏᏱقȹȃȸຝញ༉ႁ೪ॏᏱقȹІȸӼ൭ᡞฬःܛفȹήঐܛق ๗ӬՅԚ೪ॏᏱଲȄܼٯ ੳȂႁژȸܛقӬΚȹޠҭዀȄ
ᆤᢏҴᇄᢋτᏱजϏऌژϏ೪ॏఁึޠيȂϛ፤Ӷ፟โޠ ࢝ᄻαܗӶఁᏱϲৡޠԋ௷αȂഎᆨᓎᇄᢋϏ೪ॏཿึޠՅϛᘟ ӵ።ᐍུȂщϸӱᔗ೪ॏҀൠޠᡑϾᇅሰؒȂܛпᏱҢӶཿࡤഎٟഁ ᎍᔗᙜൠޠ೪ॏϏձȄՅᏱҢܼӶᏱȂᇅᏱਯڐуऌقᏱҢϟ ޠһࢻȂІཿ፟โޠᒶঔȂᙵ൳ΠӼϰޠϲోȂηщᄃΠՍٙޠཿ ᄃΩȄӶ८ᖞӓ౩ϾޠርᝰލϜȂϏ೪ॏཿ҇ۢґٿစᔽึޠ२ ्ΚᕘȇՅӶ࢈ۻ௱НϾ഻ཏཿึ๋࢈ޠϜȂԄեึඵᇄᢋޠᓻ፵Н ϾٯᙾڐϾԚစᔽঅȂηҔུΚх೪ॏ҇ࡧᇅևΩޠ፟ᚡȄ
ϏโၯࣩНȂ೪ॏऌᒋӬ
ԒȂੀᛴڄලпȸᇅུޠಜΚȹπဵȂӶԚҴєਫ਼ල೪ॏ 1919 ᏱਯȂп࿌хॴੀ࣐ஆᙄȂ๗ӬКϏᇅϏཿȂԚ࣐ߗх೪ॏఁ يӒȄԼԒٿȂєਫ਼ලޠ೪ॏ౪དྷȂழзࣩޠܓ౫х೪ॏၽȂആ൸ ΠΡΫзख౫хϾзࣩॴޠᇽȄӤਣȂпᄻᑟΚঐӬ౪ࡋޠᢏзࣩȂٻ౫х ೪ॏᗛӪΚঐᄊུޠძࣩȄ 1957 ԒҴजϏऌҔԓԚҴȂ഻Πᇄᢋ೪ ॏఁॳॷޠيȂϳΫӼԒٿژτᏱȃजϏऌژϏ೪ॏقȂ ҴᇄᢋτᏱϏ೪ॏقҭࠊϲЎߴΠȸϏȹȠ Crafts ȡӫᆏޠ τᏱܛقȂӶఁي౪܉αܜΠєਫ਼ලޠਰЗ౪܉ȂᐍӬȃϏᇅϏཿȂ यΩܼᇄᢋ೪ॏϘޠᎵԚȇӶఁᏱРଭαচΠϏ഻ձᇅࠣ೪ॏڎঐ ስȂٯ༉ܜєਫ਼ල࿌ԒϏձࡊޠఁيРԓȂϏձࡊᖟδഞ౯ȃФϏȃߝϏȃ ࣡ዮ๊Ϗષ؆ޠၽңȂΞՎ໕ࠣޠึ೪ॏȂഎ౫ΠᙵᆉԚݏȄ
݃ע ̼ ᇄ ௌ ॴ ࡧє ̼ ᇄ ਫ਼ල ༉ܜ
пϲϏࣩڏԥࡿዀܓձңޠȸঢ়ϏዪȹІȸᇄᢋϏᝰᗊȹ࣐پȂҴᇄᢋτᏱϏ ೪ॏقਯЅӼԪᕖዪȂԄȈಒѳ۪ঢ়Ϗዪή๊ዪூл ! .! ߝҢȠٖφȡȂಒϥ۪ঢ়Ϗ ዪΡ๊ዪூл ! .! ڠምȠᇄᢋݷᘉ૪ȡȂಒϳ۪ঢ়ϏዪΡ๊ዪூл ༂ . ፲Ƞ౮Ьࣻഈᅿ ച . ቄȠᕬॴ৴༫ȡȂѫѵӶڐуϲ
៸ ; ᅉഞ౯ീޑᓣᖟᒳޠഞུഞዪᝰᗊᐤԒூዪձࠣϜȂᇄτϏ೪ॏقᏱ
ԄཏȡȂಒΡ۪ᇄᢋϏᝰᗊ഻ུ೪ॏಣΡ๊ዪூл τϏᝰᗊԄ Ңࢃ᠅೩ӼዪȂٯӼԪᄹᕖॷዪȂԄȈಒή۪ഞུഞዪߝȃማȃሜήτዪӓҦᇄτ ᏱҢᕖூȂՅٳԚ൸ࣲᡜᜍΠп༉࣐ܜஆᙄึٿ഻ཏ೪ॏޠఁيԚݏȄ
࿌ Ս Ͼȃ ՞ Ͼ ழ Ў ໕ Ӽ ኻ Ͼ Ң ޠѠ ܓȂ Ϗ ཿ ࠣ ޠϏ ੬ ፵ ൸ ཽ ຺ ژ ڨ ຺ ٿ२ ຝȂ Ƞ 2002 ȡ֊ࡿяȂΚӈԚѓޠࠣηᔗ၏ΚӈԂޠࠣȄ Norman ޠ౪܉хߓ࿌х Norman ೪ॏলᏱུٗޠӪȂηڴᔗΠӼԒٿᇄτϏ೪ॏقӶఁᏱα࡛ܛҴޠ੬ՔᇅቌঅȄၗԄज ȡّܛȂϏঢ়ϛѬӶԋ௷ҢޠܓᇨആȂϏ഻ձޠजᏱஆᙄ Langer-1953
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ল Ᏹ ঢ় ង ࣠ ਮ ੀȠ ӶܼӼΠΚӌ഻ձޠདྷΩȂӱ࣐ஆᙄȂ഻ཏᇅ೪ॏϘਰЗȄໍΤΡΫΚз
ಒѳ۪ঢ়Ϗዪή๊ዪூл!.!ߝҢȞٖφȟ
खȂࠣ೪ॏޠདܓ८ӪСᅛژڨ२ຝȂ Norman Ƞ 2002 ȡܛএᏳޠȸད೪ॏȹȠ Emotiona ȡȃ Stoneman Ƞ 2010 ȡܛዀᄵޠȸ࢚ܓ഻ུȹȠ Soft Innovation ȡȂпІུΩϵѨȠ Sony ȡ L Design ܛዀᄵޠȸད፵ࠣȹȠ Qualia Products ȡȂϛᘟᡲ೪ॏࣩ२ུࣹࡧࠣ೪ॏޠजᏱቌঅȂՅϏ ֖ܛ౫Ӷ८Ӫޠ੬፵ȂҔЇࠣजᏱቌঅޠ२्ϰષȄ
Ґܛ፤ख़ޠȸࡧєਫ਼ලȂᇄ༉ܜȹޠਰЗࡧᆱԄѿშȂєਫ਼ලп౪ܓऌᏱఃΠ౫х೪ॏఁ ޠيෂȂᇄτпདܓजᏱ༉ܜΠད፵ޠ೪ॏఁيȄпࠣ೪ॏ࣐ϜЗȂݨ२ޠӬ౪ܓᇅѠ ܓȂӪѿࠍ࣐ϏཿᇨആՄኍޠᐡܓᇅҢܓȇഷѿᜟࠍ࣐ऌःึȂᜱЗޠᡜᜍܓᇅ ႈܓȄӕӲژࠣ೪ॏȂӪѢࠍ࣐Ϗ२ຝޠпКᇨձȂڐਰЗࠍ࣐ᄃңܓᇅܓȇഷѢᜟ ࠍ഻࣐ձȂڐቌঅӶܼߓ౫ܓᇅ੬ੇܓȄშ֖ܛ౫ޠҔєਫ਼ල౪ܓ೪ॏяึȂစҦᇄ जᏱޠђঅȂԚ࣐НϾ഻ཏȄ
ԼԒࠊȂєਫ਼ලпऌ࣐ஆᙄȂഇႇђঅޠ೪ॏ഻ུȂԚ࣐Сࡤ೪ॏఁܛيଢᓎޠҭዀȄҼ
ᡲ೩ӼӒໍঢ়ᐄԫึ឵ ܼ Ս ϐ ঢ় ޠ೪ ॏ ॴ ੀȂ п ೪ॏ֖౫ڐঢ়ޠᑀ੬ܓᇅ ᜌ ր ܓȂ پԄ і ዊ ॴ ੀȃ С Ґ ॴ ੀȃ ဏ τ ւ ॴ ੀ ๊Ȅ Լ Ԓ ࡤȂ є ਫ਼ ල ޠ౪ དྷ Ӷ ਣ ޠՄ ᡜ ίȂ Ӷ ӓ ౩ Ͼ ޠҀ ൠ ᝰ ލϜȂ ւ ң ऌ ᇅ ޠ ๗ Ӭ ໍ ܛ ޠ೪ ॏ ᔗ ңȂ Ϭ ดᜍ݃ѠпණЁࠣᑀ੬ܓ ᇅ ቩ ђ ຳ ᡞ ᡜȄ Ґ ത п ᇄ τ ࣐ پȂ ᇴ ݃ ႇ џ ᇄ ᢋ ៊ ۾є ਫ਼ ල ޠఁ ي౪ དྷȂ ӱ
- 50 - 51 -
ᔗᇄᢋစᔽึޠϛӤࢳȄӱԫȂగґٿȂ೪ॏѠпӶϛӤࢳึදөᆎѓȂپԄȂߴࡼ
ޠђঅȂ༮ആ OBM
ޠᓻ༗ȂึऌᇅᇨആȂҢຳܓႬφࠣޠȸᄃ፵ࠣȹȇӤਣ OEM
ޠ഻ཏึ೪ॏђঅޠȸϲৡࠣȹȂӓΩϾࠣทᇄᢋȂໍ ODM
ႇџᇄᢋཿ ౫ ᇄᢋҢࣁॴੀޠȸစᡜࠣȹȄᆎӱᔗཿ๗ᄻᙾᡑޠଡ଼ᄃձݳȂҔܜєਫ਼ලऌ๗Ӭ ޠ౪དྷȂစҦ೪ॏȸණାቌঅȹȂᇅഇႇНϾ഻ཏђঅཿȂٯණЁࠣޠȸਰЗቌঅȹȂᡲ ࠣ՞೪ॏђঅࠣทᇄᢋȂӱ࣐ᇄᢋӓ౩ϾҀൠޠစᔽᡞϟΚȂউѬޤၿȸ Made In Taiwan ȹȂ ܗѬޤၿѻѪȸᆌᅮኟؔȹȂկঐजᝌ৭ϛѬऌϟ৭ȂηঐӼϰНϾᒋӬ࡚ޠȂ ࿌ ޤᜌ စ ᔽ ޠऌ Ȃ ႅ ژӶ ӵ Н Ͼ ޠϏ Ȃ Ѡ п ഇ ႇ ഻ ཏ ޠȸ Design In Taiwan ȹȂ ႁ ࠣ ژท ޠ ޠᓻ༗Ȃ౫ OEM
ޠ഻ཏȂึද ODM
ޠђঅȄᇄᢋ೪ॏఁيӱᔗ೪ॏ OBM
ȸ Branding New Taiwan ȹུޠძࣩȄӱԫȂȸࡧєਫ਼ලȂᇄ༉ܜȹޠཏဏӶܼԄեഇႇ೪ॏఁيȂ ᡲᇄᢋཿߴࡼ ཿґึޠٿȂѠпഇႇऌ๗Ӭ៊۾єਫ਼ල౪དྷȄ
ԒȂҴᇄᢋτᏱԚҴϳΫڻԒȄᏱਯ๗ӬۣᏱໍٯᄃଡ଼ޠఁيȂᇄᢋ೪ॏఁي 2016
ޠӒȇՅߗԒ࢈ۻ௱НϾ഻ཏཿȂԄեႁژȸНϾཿϾȹᇅȸཿНϾϾȹޠෂȂึ НϾ഻ཏђঅ೪ॏᇅ഻ུޠᄃଡ଼ఁيዂԓᡘூ२्ȂҼНϾ഻ཏཿޠਰЗȄԥᠧܼԫȂ ҴᇄᢋτᏱ೪ॏᏱଲ౦ӒԚҴ഻ཏཿ೪ॏःܛفീςੳȂڐఁيҭዀл्пНϾ഻ཏ ཿ࣐ϜЗȂ๗ӬȸऌཿȹᇅȸНཿȹȂᐍӬᇄτӶȸᇅϏఁيȹޠஆᙄȂ ᡞᡜᇄᢋޠȸНϾȹ੬ՔȂഇႇНϾȸ഻ཏȹђঅȸ೪ॏȹȂစҦȸНϾȹȃȸ഻ཏȹᇅȸ೪ॏȹ ޠႇโȸȹᇄᢋȂпႁژ๗Ӭȃ഻ཏᇅҢཏޠȸजᏱစᔽȹҭዀȄӱԫȂᇄᢋ೪ॏఁي Ԅեӱᔗཿґึٿᗎ༗ȂҐНණяίӗ๋ޠȂпڴᔗȸࡧєਫ਼ලȂᇄ༉ܜȹȂᄃ౫Н഻ ཿ೪ॏఁޠيѓȄ
Ƞ ȡ1ܺಂӓ౩ȅӶӵȈऌۗಥٿՍܼܓȂҢࣁࠔሰ्Ӽޠ഻ཏȂӲᘫҢࣁᗚНϾȇ ᡲ ӵ Р ޠȸ К ȹ ᒋ Τȸ စ ᔽ ȹȂ ђ αȸ ഻ ཏ ᇅ ೪ ॏ ȹȂ စ Ҧ ӵ ୣ ཿ ם༮ ᇄ ᢋ Ԛ ࣐ Κ ᆎ ࠣ ท ࡿ ዀȄ ґ ٿӶ ӵ ཿ ࠣ ޠท ഻ ཏ ҇ ሰ ȸ ܺ ಂ ӓ ౩ȅ Ӷ ӵ ȹȠ Think Globally, Act ȡȂڐᄃርݳѠп๗Ӭീޑᓣޠȸ՞ڑᙡȹȃୣޠȸНϾ഻ཏȹᇅӵРޠȸӶ Locally
ӵཿȹȂւңӵРȸКȹȂ๗ӬНϾȸ഻ཏȹȂםԚȸҢཏȹޤޠᜌစᔽዂԓȄ
Ƞ ȡ 2НϾ഻ཏȅђঅ೪ॏȈґޠٿ೪ॏ҇ӲᘫژНजᏱޠᢏᘉȂऌѬህֆޠϏڏȂ ϛңٿлᏳࠣ೪ॏȄґޠٿ೪ॏΞȃНϾᇅऌᏱޠᐍӬȂңп၍ཽަ؛ୱᚡȂٯ
зखޠ՞ऌзࣩȂпȸܓȹ࣐ҐȂпȸНϾȹ࣐ᡞޠ೪ॏђ 21
२ུۢ՞ҢࣁᄙȄ೪ॏНϾ഻ཏࣁȂڐഷಥޠҭޠӶܼםԚҢࣁНϾȂᕋആܓϾޠ Ң ࣁ ᕘ ძȄ Џ ڐ २्Ȃ֊ܛᒞޠНϾ഻ཏ೪ॏȄԄեစҦȸНϾȹᙾඳ࣐ȸ഻ཏȹȂђঅࠣȸ೪ॏȹȂη ൸ȸНϾ഻ཏȹԄեȸђঅ೪ॏȹȄ
Ƞ ȡ3ࠣท഻ཏȅजᏱစᔽȈࠣท഻ཏஆܼȸНϾȹȂစҦȸ೪ॏȹᕋആҢࣁࠣکȂഇႇȸࠣทȹ םԚҢࣁᄙȄȸ഻ཏȹစҦདޠᇰӤȂȸࠣทȹᄃ౫НϾ೪ॏ഻ཏޠ൭ϮȃКࢳܗ РݳȄӱԫȂࠣท഻ཏᙐޠᇴ൸НϾഇႇȸ഻ཏȹ೪ॏȂစҦȸࠣทȹᄃ౫Κᆎ೪ ॏࠣܗکҢࣁᄙȄ࿌ȸНϾȹژȸऌȹȂ౫ȸ೪ॏȹޠȸ഻ཏȹȂ҇ดѠпഇႇН
Ͼ഻ཏཿࠣޠท഻ཏђঅȂӕ഻ᇄᢋစᔽᙻۊȄ
ໍΤΡΫΚзखȂӓ౩೪ॏ໕ᓎऌؐໍፁࠐึȂ೪ॏॴੀҼᓎНϾࡧዙޠᅌᡑՅ ϛᘟ௱ചяུȂӶగґٿϟርȂєਫ਼ල࣐౫х೪ॏఁܛيණяޠٿήঐлȈȸᇅޠ ུಜΚȹޠఁي౪܉ȃȸܓҐ՞ȹޠ೪ॏলᏱᇅȸၯስȹޠӬձࡧᆱȂڐҭዀᇅቌঅϬดϛᡑȄ ൸೪ॏఁيՅّȂڐఁيҭዀᇅ೪ॏҐ፵ηϛᡑޠȂՅ्።ᐍޠ೪ॏԄեӱᔗऌึᇅަ ཽᡑ᎑Ȅ
пҴᇄᢋτᏱ೪ॏᏱଲ࣐پȂ२ུࡧՄєਫ਼ල഻ҴϟߒܛණяޠȸᇅȹུಜΚȂ ױ೪ॏఁيϜޠȸᇅऌȹӕϡп२ུ።ᐍȇӕпȸܓҐ՞ȹޠ೪ॏলᏱᇅȸၯስȹޠ Ӭ ձ ࡧ ᆱ Ȃ ଇ Ԅ ե ӱ ᔗ ަ ཽ ᡑ ᎑ ᇅ ऌ ึ Ȃ ණ ݈ ౫ х ೪ ॏ ఁ ࠣ ޠ ي፵ Ȃ ۢ ӕ ౫ є ਫ਼ ල ޠ೪ ॏఁي౪དྷȄ
ज
Н Ͼ
Ϗ
഻ ཏ
!
जϏ
НϾ഻ཏ Ȇ
जϏژНϾ഻ཏޠଇ
ᜱܼєਫ਼ලޠఁي౪དྷȂ൸ڐлՅّȂєࢃȈ Ƞ ȡ1ȸᇅུޠಜΚȹޠఁي౪܉ȇ Ƞ ȡ 2ȸܓҐ՞ȹޠ೪ॏলᏱȇ Ƞ ȡ3ȸၯስȹޠӬձࡧᆱȄ
ᇄᢋޠ೪ॏఁڨيєਫ਼ලޠኈȂԼԒࡤȂᇄᢋ೪ॏึޠࠔԚΠєਫ਼ලαख़ޠ ήঐлȂۗਠґІȄᜱܼȸᇅϏུޠಜΚȹޠఁي౪܉Ȃڐ൩ஆܼȸऌۗ ಥٿՍܼܓȹȂᇄᢋजϏఁژيНϾ഻ཏޠఁيȂпᇄτ࣐پȂۗಥ൝ᙔ Ӷȸऌಥ्ٗفΤНȹޠ౪དྷȇՅໍΚؐଇȸདܓऌȹᇅȸܓ೪ॏȹ ޠᒋӬȂԄեᕋആΚঐڏԥȸНϾ഻ཏȹޠܓϾҢࣁᕘძȂѠпԄίܛख़Ȉ
ऌ೪ॏϟҐȂᗀؒܓऌȇ ܓ೪ॏϟۗȂݨ२དܓ೪ॏȇ НϾ೪ॏϟྜȂଢؒНϾ഻ཏȄ ӱԫȂ౫хޠ೪ॏ৲҇ሰစҦȸܓऌȹᇅȸདܓ೪ॏȹޠᒋӬȂ ᕋആΚঐڏԥȸНϾ഻ཏȹޠܓϾҢࣁᕘძȄ
ໍΤΡΫΚзखȂӓ౩೪ॏ໕ᓎऌؐໍፁࠐึȂ೪ॏॴੀҼᓎНϾࡧ ዙޠᅌᡑՅϛᘟ௱ചяུȂӶగґٿϟርȂєਫ਼ල࣐౫х೪ॏఁܛيණяޠٿήঐ лȈȸᇅུޠಜΚȹޠఁي౪܉ȃȸܓҐ՞ȹޠ೪ॏলᏱᇅȸၯስȹ ޠӬձࡧᆱȂڐҭዀᇅቌঅϬดϛᡑȄ൸೪ॏఁيՅّȂڐఁيҭዀᇅ೪ॏҐ፵η ϛᡑޠȂՅ्።ᐍޠ೪ॏԄեӱᔗऌึᇅަཽᡑ᎑ȄпҴᇄᢋτᏱ೪ॏ Ᏹଲ࣐پȂ२ུࡧՄєਫ਼ල഻ҴϟߒܛණяޠȸᇅȹུಜΚȂױ೪ॏఁيϜ ޠȸᇅऌȹӕϡп२ུ።ᐍȇӕпȸܓҐ՞ȹޠ೪ॏলᏱᇅȸၯስȹޠӬ ձࡧᆱȂଇԄեӱᔗަཽᡑ᎑ᇅऌึȂණЁ౫х೪ॏఁࠣޠي፵Ȃۢӕ౫є ਫ਼ලޠ೪ॏఁي౪དྷȄ
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02 #
ऌۗಥٿՍܼܓȂΚѰኅ֚ມȂᇴ݃ΠऌᇅܓӶࠣ೪ॏϜޠ२ ्ܓȄᗷดȸऌȹȸ೪ॏϟҐȹȂկȸܓȹȸ೪ॏϟۗȹȇȸऌȹ ҇ሰྜՍܼȸܓȹȂϘᕋആڸᒚޠആзࣩȄ೪ॏ഻ཏࠍྜՍܼНϾȂ ೪ॏޠҭޠӶܼໍޠҢࣁࠣ፵Ȃණ݈ަཽޠНϾቺԪȄӱԫȂ೪ॏ৲ ҇ජඬަཽНϾޠȂձ࣐೪ॏՄٯڐЇᔗӶ೪ॏϟαȂϘם༮ ᓻ፵ޠҢࣁНϾȄࠣ೪ॏࣽٿِ࡚ޠȂӶȸစᔽӓ౩ϾȂҢࣁӵ౩؇ȹ ޠኈίȂөޠࠣ೪ॏ֖౫ΚयޠርϾॴੀȂુнӵୣޠܓНϾ੬ՔȄ ߗԒٿӶຳᏳӪȃٻңϜЗޠ೪ॏᗎ༗ίȂউۗൊঐܓϾȃৰ ϾޠࠣȂࣦՎ൷ؒڏԥНϾᇰӤȃߓ౫НϾ੬ՔޠࠣȂзࣩөҼึ я።ՍϐНϾ੬Քޠ೪ॏॴੀȂپԄȂဏτւॴੀȃСҐॴੀȃॴ ੀȃіዊॴੀ๊ȄөϛӤޠࠣॴੀȂ֖ܛ౫Ӷ೪ॏޠНϾৰȂҔӓ ౩Ͼίࠣ೪ॏȸӤϜؒȹޠᗎ༗Ȅ
ࠊ ȁ ّ ൸೪ॏޠҐ፵ՅّȂ೪ॏΚᆎᆤӬޠആࣁםȂ೪ॏСளҢࣁᏣڏ ࠣȂ೪ॏഇႇࠣЇᔗ࿌ਣޠҢࣁᄙȃजᏱቌঅȃࢻॴۧȃစᔽึ ᇅНϾቺ८๊Ȅ൸ࠣ೪ॏՅّȂܛڐਗ਼ޠୱᚡࢌӼйኅȂє֥Πȃ ऌᏱȃলᏱȃަཽȃНϾȃᕘძ๊ӱષȇ൸୧ࠣϾՅّȂᗚ्ՄኍᇨആȃҢȃ Ҁൠȃ୶๊ୱᚡȂ८ᄈٳኈޠӱષȂڐᜱ߾ࣦՎࣻϤፑऐȂѠпᇴ ᓀ ᆤ ፓ ᚖȄ ೪ ॏ ޠᅌ ᡑ Ѡ п ज Ϗ ၽ ۗ Κ ژ ޣє ਫ਼ ල Ԛ Ҵ ࢳ ਣ ࣽٿȂजᇅϏޠ๗ӬȃᇅུޠಜΚȃ౪ܓऌΚژޣ౫хޠ ᡞᡜ೪ॏȂη҇єਫ਼ලፚକȄ
Ԓєਫ਼ලᏱਯ๗ϟࡤȂఁ௳উױєਫ਼ලޠ೪ॏఁي౪܉ழӪзࣩөӵȄ 1933 ԒхȂথԂजစᔽᒄȂ྄ሰਐᑺစᔽޠਣȇӱԫȂ࣐єਫ਼ලޠ 1930
जϏژНϾ഻ཏޠଇ जϏژНϾ഻ཏޠଇ
Ԓ ࠊ ܂ऽ ኸ ۩ ՟Ȃ 1937 Ԓ॔जӉ 1934
೪ॏఁيණٽΠΚঐԂึޠᕘძȂூпӶज៊ึȂࡤڐйԥࣻ࿌ Ԃ ߓ ޠ౫Ȅ پԄ Ȉ ੀ ᛴ ڄල ܼ
ા ȡӶ߁ђ . ӢȠ László Moholy-Nagy
ࠥ դ τ Ᏹ ࡛ ᑟ قл ӉȄ ଼ ྑ ᅮ ҁ ȡηၮᓎੀᛴڄලࠊ · Ꮘ ढȠ Marcel Breuer ܂ज Ȅ 1939 ԒȂ ܝල ࣅȅ ೄ ߯ ւ ԚҴུєਫ਼ල೪ॏᏱਯȂڐᒳᏱ౪܉τयαϬܜєਫ਼ලᆡઢȄڐఁيҭዀ
ԒϘೞڂΤ 1949
ஊᎵКϏཿܗϏཿࠣޠ೪ॏ৲ȂӤਣஊᎵീ៕ཽȃᇇѯȃұȃ୧ཿज ๊೪ॏ৲ȂηஊᎵᓐڔঢ়ȃฬঢ়ȃ࡛ᑟঢ়๊࣐ҭޠȄژޣ
ȃ Henry Dreyfuss Raymond Loewy
ӁւᒜԏϏऌᏱଲȠ Illinois Institute Of Technology Ȃ IIT ȡȄєਫ਼ලޠ೪ॏ౪܉ ᄈज࿌ਣϏཿ೪ॏึޠኈτȂ ๊Ϗཿ೪ॏτ৲Ȃഎژڨєਫ਼ලޠᐡлဏȃᄈ؆ਠޠᜱЗȃ྄ᙐॴੀ๊೪
ȃ Charles Eames ȃ Paul Rand ๊Ȅ George Nelson
ॏࡧᆱޠདѣȄ௦ӵߵٻϏཿ೪ॏཿޠጃҴȂҢΠ೩ӼԥኈΩޠ೪ ॏτ৲ȂپԄȈ
ԒхጃҴΠڐཿӵ՞ȂկϏཿ೪ॏۼژϨቅȉڐҔ 1930 ԒȂη൸ᇄᢋҴԚҴजϏऌޠ࿌ԒȂ 1957
ᗷดϏཿ೪ॏӶ ԓۢޠဏࠍ्๊ژ
ȡ Ԛ Ҵ ࡤȂ Ϙ ۗ ᜱ З Ϗ ཿ ೪ ॏ ۢ ޠဏ ۼ ژϨ ቅȉ ࿌ ਣ Ϗ ཿ ೪ ICSID
ርϏཿ೪ॏަყཽڟȠ International Council Of Societies Of Industrial Design Ȃ ᙐᆏ
τཽӶᗻӏ WDO
IDA!
2011
ॏۢޠဏϘۗೞଇ፤Ȃٯᓎਣхޠᡑ᎑Ȃᎍਣ።ᐍϏཿ೪ॏۢޠဏȄӤ ਣȂᓎऌໍᇅަཽᕘძޠᡑȂڐಣᙒӫᆏηᓎ።ᐍȂپԄȂ
Уޠ 10
Ԓ ޠ೪ ॏ Ԓ ཽ Ӷ ѯ і ᖟ ᒳ ਣȂ ൸ စ ױಣ ᙒ ޠӫ ᆏ ࣐ ር ೪ ॏ ᖓ ࿘Ƞ
ޠӫ ᆏȄ Ս WDO
Ԓ 1957
ঐ ঢ়ȃ ົ ႇ 40
ঐཽস 160
Ԛ Ҵ п ٿȂ WDO ICSID
зࣩ೪ॏಣᙒȂٯ WDO!.!World Design Organization
ȡȇέԄȂ 2015 Ԓ .! International Design Alliance ԒϰУҔԓఃң 2017
ԏཽসτཽਣȂӫ࣐ ܼ
ঐ ഻ ۗ ޠ೪ ॏ ཿ ཽ ڟȂ Ԛ ߞ ژՎ ϭ ԥ ٿՍ 12 ޠಣᙒȂٯ᐀ԥᖓӬ੬րᒛၛӵ՞Ȅ
݃ע ̼ ᇄ ௌ ॴ ज ̼ НϾ Ϗ ഻ཏ
An industrial designer is one who is qualified by training, technical knowledge, experience and visual sensibility to determine the materials, mechanisms, shape, colour, surface finishes and decoration of objects which are reproduced in quantity by industrial processes. The industrial designer may, at different times, be concerned with all or only some of these aspects of an industrially produced object. The industrial designer may also be concerned with the problems of packaging, advertising, exhibiting and marketing when the resolution of such problems requires visual appreciation in addition to technical knowledge and experience. Ϗཿ೪ॏ৲စҦଌጜȂᙥޤᜌȃစᡜІຝញདڨȂ Յ፮ϡ؆ਠȃ๗ᄻȃᄻആȃםᄙȃՔீȃߓ८ђϏȃٯ၇ ႻࠣпւϏཿ໕ȄϏཿ೪ॏ৲ѠᐄϛӤޠݸȂ Ӷαख़ϏཿࠣޠӓഌႇโڐܗϜංঐР८ໍϏձȄ ࿌ሰ्ਣϏཿ೪ॏ৲ηѠряՍϐޠޤᜌڸစᡜ пІຝញຠቌΩȂ၍؛ᄈє၇ȃࡈ༉ȃұȃҀൠ ึ๊ୱᚡȄ ᓎಣᙒԚߞᇅᕘძᡑ᎑ȂICSID Ӷ 1960 Ԓхέණяᄈ Ϗཿ೪ॏޠಒΡԪ၅щᇴ݃Ȉ The function of an industrial designer is to give such form to objects and services that they render the conduct of human life efficient and satisfying. The sphere of activity of an industrial designer at the present embraces practically every type of human artefact, especially those that are mass produced and mechanically actuated. Ϗཿ೪ॏ৲ޠѓ߾፮ϡࠣѵםᇅ݉ଡ଼Ȃם༮Ң ࣁޠਞᇅᅗ٘Ȅ౫хϏཿ೪ॏ৲ޠ࣐ోᇑӉե ޠҢࣁңࠣȂ੬րᇅᐡఢᇅτ໕ҢࣻᜱޠࠣȄ
Ϗཿ೪ॏۢဏึѭ
1959 Ԓ 9 УȂICSID ಒΚ۪ېসཽᇅཽসτཽӶ࿆ڑල ᅮኟᖟᒳȂҔԓණяϏཿ೪ॏ৲ۢޠဏ:
1969 ԒȂICSID έҦ Tomas Maldonado ණяಒήԪঔҔϏ ཿ೪ॏۢဏȂητঢ়ዤޤйኅހೞ௦ޠڨϏཿ೪ॏ ۢဏԄί: Industrial design is a creative activity whose aims is to determine the formal qualities of objects produced by industry. These formal qualities are not only the external features but are principally those structural and functional relationships which convert a system to a coherent unity both from the point of view of the producer and the user. Industrial design extends to embrace all the aspects of human environment, which are conditioned by industrial production. Ϗཿ೪ॏΚᆎ഻ആޠ࣐ȂڐҭޠӶۢ؛Ϗཿࠣޠ Ҕࠣ፵ȇܛᒞҔࠣ፵Ȃߩٯ༊ࡿѵᢏȂл्ΞӶ๗ᄻ ᇅѓޠᜱ߾ȂগႁژҢᇅٻңְߓᅗཏϟ๗ݏȄ စҦϏཿ໕۾իϏཿ೪ॏోᇑӓР՞ޠᕘძᆌइȄ ࡤ ڐȂ2017 Ԓ WDO(World Design Organization з ࣩ ೪ ॏಣᙒ)ϵոϏཿ೪ॏޠഷུۢဏ࣐Ȉ Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences. Ϗཿ೪ॏΚᆎ๋ܓ၍؛ୱᚡޠႇโȂЖᏳ഻ུٯᔗ ңܼࠣȃقಜȃ݉ଡ଼Іᡞᡜޠ೪ॏࣁȂߵึ୧ཿ ԚѓІණٽԂࠣ፵ޠҢࣁȂԠӶ഻ആΚঐԂޠзࣩȄ
೪ॏᇅНϾ഻ཏ
Ԓ 2017
ԒಒήԪᚅۢϏཿ೪ॏۢޠဏਣȂጃۢ 1969
Ϗཿ೪ॏۢޠဏӶርϏཿ೪ॏަყཽڟȠ ICSID ȡᇅਣໍȂ࠷ՅϛޠঔҔίȂᗷดӶ ණяΠഷུޏҐۢޠဏȄկϏཿ೪ॏޠҔཏోӶ ΠϏཿ೪ॏޠਰЗቌঅᇅϲోȂԄίȈȸϏཿ೪ॏΚᆎ഻ആޠ࣐ȂڐҭޠӶۢ؛Ϗཿࠣޠ Ҕࠣ፵ȇܛᒞҔࠣ፵Ȃߩٯ༊ࡿѵᢏȂл्ΞӶ๗ᄻᇅѓޠᜱ߾ȂগႁژҢᇅٻң ְߓᅗཏϟ๗ݏȄစҦϏཿ໕۾իϏཿ೪ॏోᇑӓР՞ޠᕘძᆌइȄȹ ! ѿშ೪ॏᇅऌᏱȃȃϏโڸϏϟޠᜱ߾ȂშұϜȂ೪ॏ՞ܼᇅऌᏱ྄ڎϟޠ ഻ആ࣐Ȃ೪ॏ഻ձڏԥ੬ۢᄃңҭޠޠആࣁםȄ೪ॏҐ፵ӶܼᔗңᇅऌᏱп၍؛Сள
Ȟ2ȟ೪ॏആࣁםȂᔗңऌߓ౫ആޠםजᏱਞݏȄ Ȟ3ȟ೪ॏစᔽ࣐Ȃᅗ٘ٻңᇅҢϛӤሰؒȄ
Ȟ4ȟ೪ॏНϾ഻ཏȂစҦࠣᕋആСளޠҢࣁНϾȄ
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ҢࣁНϾޠୱᚡȂڐҭޠณߩႁژҢᇅٻңְߓᅗཏϟ๗ݏȂη൸ӍཿлཏҢȂ
Ȫ೪ॏᇅऌНޠᜱ߾შȫ
ຳܼᗋຶޠစᔽ࣐ȄᙐّϟȂ೪ॏᐄؒޠऌᏱ࣐ஆᙄȂഇႇؒजޠ࣐ߓ౫Ȃ
Ȟ1ȟ೪ॏ഻ആ࣐Ȃഇႇࠣߓ౫ᓻ፵ޠ഻ཏ๗ݏȄ
ႁؒژޠ഻ആ࣐ȂᕋആΚঐڏԥȸНϾ഻ཏȹޠܓϾҢࣁᕘძȄ
ࠊख़ ޠICSID ᄈ೪ॏۢޠဏѠпᐍ౪Ԅίޠѳঐ२ᘉ ;
೪ॏ഻ആ࣐
೪ॏ՞ܼᇅऌᏱ྄ڎϟޠ഻ആ࣐ȂԄࠊख़Ȭ೪ॏᇅऌНޠᜱ߾ȭშȂᇅऌᏱ Ӷ഻ആҐ፵αءԥୣրޠȂҢࣁϜՍดፑܛҢޠᑀ഻ࣁܓȂณӈ४ޠښঐ ᑀ഻ߓܓ౫Ȃ൸ȸؒजȹޠ഻ആ࣐ȇऌᏱױҢࣁϜޠ౫ຬഇႇᄃᡜᇅᡓᒯ௱౪Ȃଢؒࡋᢏ ޠࡢڸ౪ȂહऌᏱःޑޠف౪ߓܓ౫Ȃηȸؒȹޠ഻ആ࣐ȇ೪ॏࠍ࣐ҢࣁҭޠӬȃ Ӭ౪ޠ഻ആ࣐ȂڐҭዀȸؒȹȄ೪ॏڐӬޠлᢏӈ຺ӼȂ൸຺௦ߗ።НӱષޠȂ ϏࠍϮܼᇅ೪ॏϟȄ೪ॏڐӬ౪ࡋޠᢏӈ຺ାȂࠍ೪ॏ൸຺௦ߗ።ऌӱષޠऌᏱȂ Ϗโࠍ೪ॏᇅऌᏱϟޠϜᘉȄ೪ॏ഻ձࣁڏԥ੬ۢᄃңҭޠȂ೪ॏޠҐ፵ᔗңᇅ ऌᏱ၍؛ୱᚡޠ഻ആ࣐Ȃڐҭዀ߾ഇႇ഻ཏଢؒആҢࣁᕘძޠഷٺϾȄᙐّϟȂ೪ॏᐄ ؒޠऌᏱ࣐ஆᙄȂഇႇؒजޠ࣐ߓ౫Ȃႁؒژޠ഻ആ࣐Ȅ
೪ॏ഻ആ࣐Ȃഇႇࠣߓ౫ᓻ፵ޠ഻ཏ๗ݏȄӱԫȂ೪ॏ൸ଢؒȸजȹޠ഻ആ࣐Ȅ
ژޣҭࠊ࣐ЦȂ೪ॏ߇ΠτഌϸޠਣџଢؒȸȹȂ൷ؒऌᏱᇅᡓᒯٸޠᐄȄᜱܼȸजȹޠୱᚡȂ ᗷด೪ॏΚޣӶଇࠣޠᐡजܗजޠᐡȂկࣽࣽשউޠҢࣁᕘძژщᅗᇅᕘძੀੀϛ ΤޠࠣȂᜱܼࠣȸजȹޠୱᚡȂ೪ॏᇴޠЋӼȂՅޠЋЎȄ೪ॏޠҭޠӶԚΚӈȸȹ ޠࠣȂᅗ٘ᕘძᇅঐޠሰ्ȇԄԥණяȈӈࠣޠȸȹեӶȉ๏ᔗ၏Ȉᄈ ԥઊȂᄈަཽԥઊȂϛԵ࢘ᕘძȄ
೪ॏആࣁם
೪ॏԥҭޠȃԥӈȃԥॏฬޠആࣁםȂڐഷࡤޠ๗ݏഇႇࠣޠആߓٿםႁ഻ཏȄᗷด ๗ژڨݏঐစᡜᇅདޠڨኈȂկӱ࣐ԥҭܛޠпڐ๗ݏ੬ۢޠᄃңᐡȂԥӈܛޠп ڐႇโࣻژڨ࿌ޠ४ښȂԥॏฬܛޠп҇ดΚഀ՜ޠᄻདྷȃಣᙒᇅ๊๋؛၍؛ୱᚡޠႇโȄ ࠣ೪ॏޠഷಥҭޠȂӶܼഇႇࠣᅗ٘ٻңޠሰؒȂєࢃٻңᐈϏٻܗڏңࠣਣޠᐈձ Ϯ८Ƞܓ८ӪȡȂпІւңϏܗڏࠣԚϏձਣޠϏโϮ८Ƞऌ८ӪȡȄᐈձϮ८ӱ
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ϏโՄኍޠ२ᘉȂη൸ᒒܓՄኍޠӱ೪ॏȇϏโϮ८ࠍϏโ೪ॏᜱЗޠୱᚡȂη൸ᔗ ңऌޠϏโ೪ॏȄ
ӶτՍดޠᅌໍႇโȂԚ࣐ޑϟȂӱ࣐ᔘூ೪ॏȸϏڏȹ۾ٿիܗђԥ४ޠᡞȂ
ȡȄٻңϏڏ Man-Machine System
ޤၿᔗңȸऌȹٿ഻ആᖆᄹޑ፵Н݃Ȅ࿌ւңϏڏȃٻңࠣȂܗᐈձᐡᏣȂٿԚΚ Ӊଡ଼ਣȂȸȹᇅȸᐡڏȹᄻԚقޠಜȂ൸ᆏ࣐ᐡقಜȠ ഷᙐޠᐡقಜȂپԄٻңφܗΧοңᓢȂΚӈሇᚭගٲޠץȄЩၷፓᚖޠᐡقಜȂࠍ ሰ्ȸȹစҦᏱಭܗϊЗᐈձȂپԄȂٻңႬၘܗւңሎᏣᐈႬຝ๊Ȃᄈ࢛ٻٳң Ѡ൸ณݳூЗᔗКȂםԚ॓ᐋȄፓᚖޠᐡقಜȂࠍሰ्ཿᇅଌጜȂپԄȂॵᐡᎾᎼসȃ ਰႬኆޠϏโ৲Ȃ௧ၽႬᖓٚޠᎾᎼসȂܛڐᐈձޠᐡقಜȂਗ਼೩ӼޠҢڽᇅଓԋӓȂ ڐᔇΩᄻԚؖ२ޠЗහ॓ೊȄϛᆔᙐܗፓᚖޠᐡقಜȂഎሰ्စҦȸȹᇅȸᐡڏȹϟ ྜྷޠȂٿԚȸȹޠࡠܛӉଡ଼Ȃಜᆏ࣐ᐡϤȄ
ȡȂ ೪ॏழԥᄃңҭޠϟആࣁםȂڐਗ਼ࠊख़ޠȸᐡقಜȹȂη൸ࠣޠഷಥആםȠ Form စҦȸٻңȃϏڏȃᕘძȹϟһϤኈޠ๗ݏȄΚР८Ȃঐߓޠܓ౫Ȃଇȸ ᇅȹϟޠлᢏስȇѫΚР८ȂऌᏱԈޠܓۥفȂᜱЗޠȸޑᇅޑȹϟࡋޠᢏስȄ ೪ॏࠍަཽޠܓആࣁםȂଇȸᇅޑȹϟޠϤስȂ፝Մࠊख़Ȭ೪ॏᇅऌН ޠᜱ ߾ ȭ შȄ Ϗ ཿ ९ ڽϟ ࡤȂ ऌ Κ ޣ഻ ആ ᖆ ᄹ ޑ፵ Н ݃ ޠ ΩȄ Յ ߗ х ೪ ॏ ѭ ޠᅌ ᡑȂ η ᓎ ऌ ໍ ޠ Ȃ Ҽ ؐ Ҽ ᗎȄ ആ םᅌ ᡑ ޠႇ โ ࣽ ٿȂ ؑ ࿌ ऌ ԥ ॵ ៛ ޠ ܓऐ ખȂ ҇ ด ழ ೪ ॏᇅആޠםᡑ९ȄӱԫȂᇴȸऌȹȸ೪ॏϟҐȹȂᄃϛ࣐ႇȄ
ӱԫȂആޠםऌܓབڨ४ښȂࠣޠഷಥആםη൸བऌϾȂپԄȂЋޫథޠആםȄӤኻޠȂ ࿌ऌབᗎԚዤȂആޠםՍҦܓབτȂആޠםлᢏजད൸བึදȂࠣޠഷಥആםη൸བܓ ϾȂپԄȂၦଊࠣޠആםȄկτഌϸޠ೪ॏ৲ཽӶऌᇅܓһϤᜱ߾ޠዂጚӵழȂึද೪ ॏ৲лᢏޠആڸםঐܓȂٻࠣচڏ౪ޠܓᐡᇅདޠܓആםȄη࣐ϨቅӤޠࠣ೪ॏȂ ཽ֖౫ӼኻܓആޠםӱȄ
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೪ॏစᔽ࣐
೪ॏᓻًޠࠣȂڐҭޠณߩႁژҢᇅٻңְߓᅗཏޠ๗ݏȇη൸ӍཿлཏҢȂ ຳܼᗋຶޠစᔽ࣐ȄᄈຳՅّȂϛᆔޑजቌȂܛົޑܗঅȂଷΠႁژᄃңܓᇅ ᎍңޠܓຳሰؒѵȂ҇ሰಓӬຳޠစᔽΩȂࠍ҇ۢԣାڸᄁȂூϛژຳߨޠȄ ᄈҢՅّȂӍཿစᕋޠҭዀӶ഻ܼആࣵᎸȂҐؒւޠစᔽ࣐ȄӕԂޠ೪ॏԄݏณݳ ࣐Ӎཿ഻ആւዝȂѬѪԂՅϛѪ৵ȂூϛژӍཿޠМනȂಥϟାረȄҦԫѠُȂ೪ॏᇅӍ ཿ࢝ᄻӶԥւѠშޠစᔽ࣐ϟαȂӍཿܛҢޠࠣȂڐ೪ॏޠᆡѾᇅ഻ཏȂᜱ߾စᕋޠԚ ంȄ Κ ঐ Ԛ ѓ ޠӍ ཿ Ȃ ᄰ ί ҇ ԥ Κ ࢻ ޠ ࠣ ೪ ॏ ৲ ȇ Յ Κ ঐ ല я ޠ೪ ॏ ৲Ȃ η ሰ ् Κ ঐ စ ᕋ ً Ԃ ޠӍཿ࣐ڐණًٽԂޠϏձᕘძȂپԄȂ Sony ȃ Braun ȃ Philips ȃ Benq ๊ϵѨ൸ԂپޠφȄ ೪ॏࢌดΚᆎစᔽ࣐Ȃ൸҇ሰຳᇅӍཿлࡧٿِ࡚ޠՄȄ൸ӍཿޠᕋၽࣽٿȂ೪ॏޠ ्ࠣႁژ໕п७մԚҐޠҭዀȂ҇ӒစҦΚഀ՜ޠᐡᄻ೪ॏȃዂڏၑȃᇨโϸ๊ݚःفȂ
ጃߴӶτ໕ҢϟࠊޠҢӈѠޠȄܛᒞҢӈోᇑөঐቺ८Ȃ೪ॏ҇ሰΤՄ໕Ȃ پԄ֊ٻ᐀ԥޠҢ೪റȂՅ೪ॏӱ࣐ϛᕤ၍Ѡၦٻңޠᇅ೪റȂयٻҢᇅ ᚕȂ೪ॏޠࠣѠᡑ೪ॏኻࠣȂՅณݳԚ࣐Ѡпᕖւޠ໕୧ࠣȄѫΚР८ȂࠣᡑԚᕖ ւޠ୧ࠣȂᜱᗥӶܼຳཏᗋຶȉӱԫȂՄኍޠቺ८ଷΠᇨആѠܓпѵȂηєࢃ ӱϏโȂІࠣޠѓܓȃᐈձܓІпІගਈ๊ܓР८Ȅ
೪ॏစᔽ࣐ȂଷΠ्Մ໕Ӎཿ८ޠҢᇅӈѵȂຳ८ޠӱϏโηޠґٿຠቌޠ २ᘉȄτഌϸޠኆ୧എࡈᆏуউޠࠣಓӬȸܓȹޠࠍȂܗпȸӱϏโȹᏳӪ೪ॏޠȄ ٲᄃαȂҢࣁϜޠऌࠣޠԥՄኍܓ༞ȉ๏৽ܑۢޠȄȸऌۗಥٿՍܼܓȹȂ Κঢ়Кᐡኆ୧ޠኅ֚ңᇮȂ።ᔗң౪ޠܓȸऌȹ౪ȂٯՄኍདޠܓȸܓȹӱષٿ೪ ॏࠣȄᓎၦଊऌޠᆡໍȂାऌޠၦଊࠣഎ።ȸሇȃᖢȃȃϊȹȂױࠣޠѓє ӶΚঐȸ༄౾φȹ၈ȂຳࣽϛژࠣޠऌȠѓȡȂདڨϛژࠣޠຯЗȠᒒܓȡȄ८ ᄈᆎȸାऌȹࠔϛڏȸᒒܓȹޠࠣȂຳ܂܂ϛܛޤ௪ȂณܛᎍȄजϏཿ೪ॏϟ
- 72 - 73 -
Я
ᇴȈȸϏཿ೪ॏ৲࣐উޠሰؒՅ೪ȹȄܛпȂࠣ೪ॏᔗпȸܓȹяึȂ Dreyfuss
пජඬҔޠຳཏӪȂ࣐Ӎཿᡞ഻ആւዝȄඳّϟȂӶ೪ॏޠစᔽ࣐ϜȂଷΠ्ຠቌҢޠ ऌ८ѵȂп࣐ܓ೪ॏϜЗޠܓ८Ȃ༗҇೪ॏຠቌޠ२ᘉȄ
೪ॏНϾ഻ཏ
೪ॏНϾ഻ཏȂڐഷಥޠҭޠӶܼםԚҢࣁНϾȂᕋആܓϾޠҢࣁᕘძȄ೪ॏԥҭޠȃԥ ӈȃӬ౪Ͼᇅ഻ആޠܓᆤӬആࣁםȂᗀؒȸᇅޑȹϤޠȸަཽܓȹȇژ๗Ӭȸޑ౪ᐡȹ ᇅȸЗ౪ᐡȹޠȸӬ౪ആםȹȂݨ२ȸᐡقಜȹȂՄኍȸӱϏโȹȇഷࡤȂױ೪ॏાΤȸစ ᔽࣁȹȂᕋആȸҢࣁᄙȹȂםԚȸҢࣁНϾȹȂႁژȸܓϾȹޠҢࣁᕘძȄᙐّϟȂ೪ॏ НϾ഻ཏȂڐഷಥҭޠӶܼםԚҢࣁНϾȂᕋആܓϾޠҢࣁᕘძȄ
НϾ഻ཏґٿ༗҇Ԛ࣐೪ॏޠ२ᘉȂ഻ཏཿӶөޠ௱ίȂ೪ॏϑစԚ࣐НϾ഻ཏཿޠΚ
ᕘȄпऽ࣐پȂ೪ॏӶऽޠ഻ཏཿϜȂڐঅ՞۩ಒΡ՞ȂՅڐᙡޠҀൠηӤኻᛂτȄ ӶޤᜌစᔽޠਣхȂНϾᇅཿޠᜱ߾СઊஞϹȄᄈཿՅّȂНϾђঅ഻ആΠࠣቌঅޠਰЗȄ ӤኻӵȂᄈНϾՅّȂཿ௱НϾึޠΩȄםܛڐԚޠНϾཿኈСளҢࣁȂםԚҢ ࣁᄙȂέആԚኈཿНϾޠ२्ӱષȄӱԫȂ൸НϾޠቺ८ࣽٿȂ೪ॏഇႇНϾ഻ཏစҦ ཿᄃ౫Κᆎ೪ॏࠣکȂםԚΚᆎҢࣁᄙȄНϾ഻ཏӶ೪ॏཿޠΚ༶ȂစҦ೪ॏٿႁԚޠȂ ܛᒞܼםޠࠣȂңܼҢࣁȂڐҐ፵ȸᄃଡ଼ޠȹȂڐԚݏȸଡ଼ᄃޠȹȂڐቌঅࠍȸҢࣁϾޠȹȄ ӱԫȂ೪ॏ഻ཏ्ӒȸҢࣁϾȹȂϘМන೪ॏຠቌޠȸႈϾȹȂϘጃҴ೪ॏຠቌޠȸཿϾȹȄ
ऌབึႁȂࠣޠܓϾབሰ्ೞ።Ȃޠቌঅབሰ्ೞۢȄܛᒞ՞зࣩȸ ȹ 0ᇅȸ ȹ1 ޠऌзࣩȂשউ्ޠϛᆎտӖӖޠऌзࣩȂՅпȸ՞ऌȹ࣐ஆᙄȂܛȸ೪ॏȹޠ ՞ҢࣁᄙȄܓ೪ॏ܉྆ޠϑစႈᔗңӶСளҢࣁࠣޠ೪ॏȂԄեᔗңϏཿ೪ॏȂစҦ
Ȇ
ȸජඬऌȂ፮ϡܓȹȂ๗ӬऌᇅܓȇҔϏཿ೪ॏևΩޠҭዀȄඳّϟȂґޠٿ೪ॏ৲ ᅌȸऌޠၜមȂޠܓЖስȂདޠܓ഻ആпІࠣޠکᕋആȹȄՅȸདܓऌ
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ܓ೪ॏ
зखߒȄՍϏཿ 20
НϾ഻ཏȹґٿ೪ॏ৲҇ሰ८ᄈޠ೪ॏྦࠍȄпί൸ᙐ्ᇴ݃ད Ȇ
ޠ഻ཏ೪ॏ User
зखҒޠजϏၽȂԚܼם 19
ژ Use
ܓऌȃܓ೪ॏᇅНϾ഻ཏȄ
དܓऌ ȁ ȁ – ߗх೪ॏึޠܼۗ ९ࡤڽȂऌΚޣᖆᄹޑ፵Н݃ޠΩȄՅߗх೪ॏޠᅌᡑȂηᓎऌ ໍޠȂҼؐҼᗎȄ೪ॏᅌᡑޠႇโࣽٿȂؑ࿌ऌԥॵ៛ޠܓऐખȂ҇ ดழϏᇅ೪ॏ݃ᡘޠᡑ९ȄӱԫȂᇴȸऌȹȸ೪ॏϟҐȹȂᄃϛ࣐ ႇȄፚژ೪ॏ഻ཏȂНඉᑺਣхцንኙޠϏਣхȂ٦ঐਣхޠϏӟȂ ѠӤਣฬঢ়ȃঢ়ȃ࡛ᑟ৲ܗၒȂංоӓϘޠ೪ॏτ৲ȄпϏ ࣐پȂ٦ਣޠϏӟКဟٯңޠȂуဟ๑དྷޠȂޣ௦ഇႇуޠᚗКȂ౪
ԒхޠϏཿ९ڽпࡤȂऐดϟᐡఢڦхΠΩȂࠣ൸ӶҀൠޠ 1850
ϛӤޠ؆፵ݎױژ՚яȂڐձࠣߩளܓϾȂϛկҢࣁңࠣηࠣȄ
ژΠ
ሰؒίȂѬτ໕ҢፓᇨࣻӤᐡޠࠣࠔ܈ࠣ፵ȂࠣІϾࡤȂ
ೄ٩ලȠ William Morris ȡޠजϏၽ൸پޠڑφȂڐ Ȇ
ٿഇႇࠣܛ౫ޠϏϟजȂηӱԫՅᄛᄛѷΠȄЖକ೩Ӽԥᜌϟςޠ ᜱЗȂࡅ
Ϝτঢ়ᜱЗޠឋᚡϟΚȂ൸ᐡఢ໕ίȂϨቅȸϏϟजȹȉϨቅᐡ ఢਣхޠȸजȹȉϨቅȸםԓȹϘӬᎍޠᐡఢजᏱȉ८ᄈτ໕Ңޠᐡఢ जᏱȂ೪ॏȸࠣȹޠᔗ၏ঢ়ȂᗚϏโ৲Ȃঐឋᚡτঢ়፤ख़೩εȂ Κءޣԥۢ፤Ȃᔗ၏ױঢ়ࢋпϏโఁيЩၷԂȂᗚஊᎵϏโ৲ޠ ోᎵЩၷᄈȉစႇ೩Ӽ೪ॏၽޠᄃ፻ᇅ፤ख़ࡤȂึ౫ڎᆎձݳഎϛ۾ڻȂ τঢ়ΚयӤཏኻޠϘᔗ၏२ུఁيȂєਫ਼ලηӱԫᔗၽՅҢȄᙐّϟȂ
ȡȄηҔԼԒࠊєਫ਼ලණяޠȸ೪ॏޠҭޠȂՅϛ User
౫ х ޠϏ ཿ ࠣ ޠ ಂ ᘉ Κ Ϲ ࣐ȸ ѓ ȹȠ Use ȡȂ ܈ Π Ң ࣁ ࠣ ޠл ᡞ ȸȹȠ
ࠣȹȂпٻң࣐ϜЗޠȸܓҐ՞ȹ೪ॏলᏱȄ
जϏژНϾ഻ཏޠଇ जϏژНϾ഻ཏޠଇ
ᇄᢋޠ೪ॏᓎစᔽԚߞՅึޠȂᇄᢋႇџޠစᔽ࢝ᙻۊᄻӶᇄᢋ༖ޠಭܓȂ
ȹȂϛޤၿȸ Cost Down
ȹޠ Value Up
Ԓ 1980
Ȃᗷด OEM
ȡȄԚѓޠҴ٘зࣩᇨആཿȄ Original Equipment Manufacture
хпࠊȂᇄᢋޠхࡋђϏޠҢРԓȂࡺޠԄեȸ७մԚҐȠ Cost Down ȡȹҢȸޑजቌȹ ޠࠣȂ֊ܛᒞޠхࡋђϏȠ OEM Ȃ կᆎѬԥȸԚҐȹءԥȸቌੀȹȂѬޤၿȸ Ԛ൸ΠᇄᢋࢳޠܓစᔽᙻۊȂߞՅεϟȂٸᒧԚܓȂณםϜᡑԚӍཿึ೪ॏȂՍ഻ࠣทߣޠΩȄ ᓎཿ๗ᄻиᡑᇅѵಌȂשউཏᜌژ७մԚҐڿด२्ȂစҦ೪ॏȸණାቌঅȠ Value Up ȡȹ २्Ȃ֊ܛᒞхࡋ೪ॏȠ ODM Ȃ Original Design Manufacture ȡȄᇄᢋ೪ॏཿึޠҔܼໍΚ ؐණЁ೪ॏ໕ᇅቌঅȂ࣐ᗛӪȸजᏱᡞᡜȹޠདܓऌՅ೪ॏȄഷࡤȂഇႇНϾђঅ೪ॏཿȂ
ޠႇ โ ᙾ ޠᡑȂ Ҕ ഻ ཏ ೪ ॏ ݨ२ OBM
ژ Use
ޠᅌ ᡑȂ User
Ս഻ࠣทȂණЁࠣޠȸߤђቌঅȠ Value Added ȡȹȂ֊ܛᒞޠՍ഻ࠣทȠ OBM Ȃ Original Brand
ȃ ODM ژ OEM
ȡȂҔҭࠊשউևΩޠРӪȄ Manufacture ᇄᢋစᔽึ ηڴᔗȸ೪ॏޠҭޠȂՅϛࠣȹޠܓҐ՞೪ॏ౪܉Ȅίშ߾ւң㠄ყ഻ᒳࢋਐ
ژ OEM
ึޠРӪᇅ२ᘉȄՅኻ OBM
ᄹӒҢޠཌྷ౪፤Ȃᐍᡞޠϼяᇄᢋစᔽ ᙾޠȃᙾᡑႇโȂҔױܓ೪ॏᘜϜȂ དܓऌޠःึᇅНϾ഻ཏࠣޠทܺڎᜟȂ пႁژजᏱޠᡞᡜԓစᔽȄ
შϜޣޠȃЬ҂ڎໆȂѠпࣽяᇄᢋ ཿᔗң೪ॏпණାߤђቌঅึޠႇโȂஆ Ґ α η ᔗ ᆎ စ ᔽ ึ ޠዂ ԓȄ ө ཿ ޠ ȸ೪ॏᄙȹҦ२ःึف࣐ޠхϏҢ Յ೪ॏȃ࣐೪ॏҢՅ೪ॏȂᙾᡑܦژ २ࠣทစᕋ࣐ޠՍԥࠣทՅ೪ॏȃ࣐जᏱ ᡞᡜՅ೪ॏȇՅစҦࠣ೪ॏܛोҢߤޠђ
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ᙾޠᡑႇโȂोҢ࣐Ӎཿ्ؒޠࠣ೪ॏৰϾȃ OBM
ᄙ Ӎ ཿ ޠ ؒ ् ܛ ࠣ ೪ ॏ ዀ ྦ Ͼȃ ዂ ಣ ϾȂ ᄛ ᄛ ޠᓎ OEM
ȃ ODM ژ OEM
ቌ অȂ η Ӎཿ ঐܓϾȃᡞᡜϾȄᇄᢋཿ።೪ॏዀྦϾᇅ೪ॏዂಣϾޠഽΩஞࢳ Ƞ OEM ȡȂึयΩܼ୧ࠣৰϾޠஞࢳȠ ODM ȡȂӕ්Ӫп୧ࠣ ॴੀϾᇅࠣทםຬϾޤޠᜌஞࢳȠ OBM ȡȂ౫ӶҔ៊܂जདᡞᡜϾޠ Յ೪ॏȹȃȸ࣐ OEM
Յ೪ॏȹȂഃؐژȸ࣐ ODM
РӪึȂҔܓ೪ॏޠҐ፵ϟΚȄ೪ॏཿޠᄙࣽٿِ࡚ޠȂڐ ึᗎ༗ஆҐαȸ࣐
ژ Function
ޠᡞᡜ೪ॏ Feeling
Յ೪ॏȹȂഷࡤޠҭዀࠍ࣐जᏱᡞᡜՅ೪ॏȄ OBM ܓ೪ॏ ȁ ȁ –
Ȃ ึ ߓ ȴ ऌ ᇅ ޠ ܓ๗ Ӭ Н 396 – Ͼ഻ཏȵΚНϜȂစ
ࠣ೪ॏ๋ޠԂᚾȂᜱӍཿࠣޠทםຬІ୶ԚంȄ์စӶȰऌᏱ ึȱУёಒ
ܛ зखпٿȂᓎऌؐໍޠȂ೪ॏึޠᐤѭτ F хߓޠཏဏȄ 20
ණژϥঐȸ ȹ Fޠᢏ܉ȄਣՎϭСȂӉեࠣӶໍ೪ॏਣȂഎᔗ၏्Մኍژ ϥঐ
ȡ२ຝࠣѓȇ Design For Function
यѠпୣϸԚϥঐࢳȂؑঐࢳѠпңΚঐȸ ȹ FٿхߓȂєࢃȈ Ƞ ȡ1 30 Ԓхޠᐡ೪ॏȠ
ȡ्ױࠣᡑԂޗȇ Design For Fun
Ƞ ȡ Ԓхޠᒒܓ೪ॏȠ Design For Friendly ȡ።ܓϾٻޠңȇ 2 50 Ƞ ȡ3 70 Ԓхޠ፹ܓک೪ॏȠ
Ƞ ȡ Ԓхܓۊུޠ೪ॏ Ƞ Design For Fancy ȡݨ२ࠣޠঐܓϾȇ 4 90 Ƞ ȡ5 21 зखܓϾຯЗ೪ॏȠ Design For Feeling ȡԠӶЖକདӔቂȄ ᇄᢋ೪ॏ݉ଡ଼ཿึޠητयඊঐक़ၭȂڐ೪ॏޠਰЗቌঅஆҐα൸ ᐡ ᇅ Ң ౪ ޠሰ ؒȂ ᅌ ໍ ژज Ᏹ ᇅ З ౪ ޠሰ ؒ ȇ ᙐ ّ ϟȂ ൸ ᐡ ȡ ޠᅗ٘ژᡞᡜȠ Feeling ȡޠ೪ॏȄ Ƞ Function
݃ע ̼ ᇄ ௌ ॴ ज ̼ НϾ Ϗ ഻ཏ
Ԅѿშ中ޠЬ҂ໆхߓऌึໍޠโȂη൸ࠣ೪ॏޠሰؒ८Ȃᇴ݃ԄίȈ
ԒхȂऌ 1930
ȡޠлίȂєਫ਼ලȠ Bauhaus ȡᏱࣃܛ Functionalism
ȡᡑԚ೪ॏᗎ༗ࡿޠᏳࠍȄΡԪτࡤȂ Form Follows Function
ංоѿѢΠᐍঐ೪ॏᇅആםȂӶᐡлဏȠ २ຝޠȸםᄙҦᐡۢ؛ٿȹȠ উۗზॿпᐡםۢ؛ᄙޠ೪ॏРԓȄӱԫȂ 1950 ԒхȂӱϏโᏱᑺକȂࠣ೪ॏଢؒಓ ȡ೪ॏȂϑစᡑԚ೪ॏ्҇ޠӈȄ User Friendly
ӬӱϏโޠޠᎍ࡚ȃ߰ւܓȠ Form Follows User Friendly ȡȂԚ࣐Ԛ೪ॏᗎ༗ޠлࢻȄΚژޣ ԒхȂঐႬဟᑺକࡤȂܛᒞȸᒒܓȹȠ 1980 ױ ; τݎޠ՚ᡑޠϊȂ
ԥٳ೪ॏ৲ញூՃӶፚȸ Function ȹᇅȸ Friendly ȹηЋณಯΠȂӱԫȂ 70 Ԓхࡤ౫хлဏਣ ۗȂԥ೪ॏ৲ፚ೪ॏԄեȸ Fun ȹȂ η ൸ ። ፹ ޠ ک೪ ॏ ȇ پԄ ାዃτཉᕼϊᡑԚ።کᡭȇױϊݎޠ՚ᡑޠτȂ႘์ᡑԚାዃτཉޠѵםȂ᙮༉ಜϜ џ൷ؒ೪ॏޠ፹کȄ
ऌΚޣӶໍؐȂߵٻࠣӼኻЎ໕ҢηѠпಓӬစᔽਞઊȂࠣϛΚ्࣐ۢΠІՅп໕ Рԓٿ७մԚҐȂЎ໕ӼኻҢȂηಓӬԚҐȄӱԫȂᅗ٘ຳޠൊԂሰؒȂଢؒঐܓϾ
ޠࠣ൸ӶऌึޠМࡼίᡑԚѠȂ 90 ȡ Form Follows Fancy
зखޠ՞ऌзࣩȂ 21
Ԓхུۊആޠם೪ॏȠ ൸ᔗၽՅҢȄໍΤ пȸܓȹ࣐Ґޠ೪ॏђ२्Ȃ֊ܛᒞ೪ ॏ ޠད ܓആ םȠ Form Follows Feeling ȡȇ౫ Ӷ೪ॏᗀؒޠᡞᡜᇅजᏱစᡜȂη൸ܛ ᒞගਈޠܓ೪ॏȂࠣЖକຳޠ དӔቂȂԚ࣐೪ॏຨؒޠᗎ༗Ȅ
Ӳႇџ೪ॏึޠȂשউึ౫೪ॏέӲژ ޠ ܓቺ ८Ȃ η ൸ ። ഻ ཏ Ң ࣁ ज Ᏹ ࡤ ޠ Ϗ ਣ хȂ ᗀ ؒ ڨ ٵ ޠ౫ х ऌ ܛ ᕋ ആ я ޠ ٿȸ ძ ȹȄ ܛп ౫ Ӷ Ҕ ፚȸ Н Ͼ
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ᇅȹԄե๗ӬȸऌȹȂםԚȸजᏱစᔽȹޠ഻ཏҢࣁཿޠਣȄկ഻ཏҢࣁࠣȸད
Ь ශ Շ ᐡ І ᓎ ٙ ᆆ قӗ ୧ ࠣ ٿᇴȂ ᄈ ຳ Յ ّȂ ࣽ ޠ ژϛ ᐡ ܓ೪ ॏ Active Crystals
ܓȹޠຨؒȂϏཿࠣȸ౪ܓȹޠሰؒȂΡԥ྄τৰȄпॵւᇅࢋࣅзۊᖓК҉ ആޠ ȸ Function ȹȂདژڨਣۧޠϰષȂѻၽң഻ཏᇅѾࡧȂєᇦѻܛᒞޠȸϲోȹȂٻூࠣϛ կᐅᕖЗȂܨ௭ႇџրᄈࠣӖտऌདݗ֓ޠӠຬȄ
ѿშ中ޣޠໆхߓНजᏱໍޠโȂηຳޠሰؒ੬ܓȄަཽᏱِ࡚ࣽٿȂȸॶȃՔȂ ܓηȹȂೣॶпؒҢȂҢيп༉ܜȂஆҐΩȄȸܓϟηȂบЬϟ൸ίηȂณԥ ϛȂЬณԥϛίȹȂᇴً݃ܓޠΚ८ȄစᔽᏱِ࡚ࣽٿȂܓ൸ȸԂւඍড়Ȃଢؒమ గȹȂӱԫԥөᆎᐮᓿޠܓРݳȄ೪ॏࣽٿِ࡚ޠȸܓȹȂ҇ҜᓀȃᐡڦѾȃՍп࣐ȃ
Abraham
ᛆඕԚ๊ܓȂӱԫȂࠣ೪ॏԥ٪֓೪ॏȃ٪ᓀ೪ॏȃᒒܓ೪ॏ๊Ȃп࣐ϜЗޠӱϏโ೪ॏȄ
൸೪ॏՅّȂȸܓሰؒȹέϨቅȉଇȸܓሰؒȹѠпЗ౪Ᏹঢ়଼ලࣅȠ
- 84 - 85 -
ȡȂܛණяޠሰؒቺ઼౪፤ȂђпଇȄ଼ලࣅᇰ࣐ؑঐഎԥϥᆎ Maslow ቺԪޠሰؒȂሰؒቺ઼౪፤೪ȸܓȹޠөᆎሰؒԥቺԪޠܓȂη൸ ࿌ၷմቺ઼ޠሰؒᅗ٘ࡤȂউϘཽଢؒၷାቺ઼ޠሰؒȈ
Ƞ ȡ1Ң౪ሰؒȠ Physiological Needs ȡȈєࢃҢ౪αޠՙॶ՟пІٙᡞαڐ уޠሰ๊ؒȄ Ƞ ȡ ȡȈߴሬٙЗ 2ԋӓሰؒȠ Safety Needs ژڨ།ড়ޠሰؒȄ Ƞ ȡ3ަཽሰؒȠ Social Needs ȡȈєࢃདȃᘫ឵ȃೞ௦ાȃЅፘ๊ޠሰؒȄ Ƞ ȡ ȡȈєࢃٙӌӵ՞ȃᇰӤȃژڨуޠ൶२ 4൶ᝓሰؒȠ Esteem Needs ๊ѵӶሰؒޠ൶२ȂпІՍ൶ЗȃՍл᠍ȃԚ൸ད๊ϲӶሰؒޠ൶२Ȅ Ƞ ȡ5Սשᄃ౫ޠሰؒȠ Self-Actualization Needs ȡȈєࢃՍשԚߞȃึදঐ ȃᄃ౫Ңీ౪དྷ๊ሰؒȂଢؒᅗ٘ՍϐܛଢؒޠҢҭዀȄ
଼ ල ࣅ ޠሰ ؒ ቺ Ԫ ϸ ࣐ Ȉ Ң ౪ ሰ ؒȃ ԋ ӓ ሰ ؒȃ ަ ཽ ሰ ؒȃ ൶ २ ሰ ؒ ᇅՍשᄃ౫ሰ๊ؒϥᆎቺԪȂڐᜱ߾ҦίՅαޠȂԄࠊშޣޠໆȄ࿌ஆ ቺሰؒᕖூᅗ٘ࡤȂαΚቺԪޠሰؒϘཽя౫Ȃٯኈ࣐ߓ౫ȇඳѰၘᇴȂ উϛཽᎶىφџଢؒೞ൶२ޠሰؒȄஆҐαȂܓሰؒ౪፤ኈ೪ॏޠ ٗӪτयηԄԫȄӱԫȂϥঐቺԪஆҐαѠпӬ౪ޠᄈྲࠣޠᐡܓȃ
ژ Hi-Tech
ޠजᏱစᔽ Hi-Touch
ᒒܓ፹ܓکᑀ੬ܓᇅᡞᡜܓȄ
НϾ഻ཏ ȁ ȁ–
НϾӶН݃ໍϾႇโϜܛίޠٿޑȂєࢃᇮّȃॴߺȃۡఁȃ ȃࡧᆱРڸݳҢࣁಭᄜ๊ȄᓎࠣҀൠޠႺڸȂຳޠሰؒІగη ۗ ᡑȂ Ҧ ᅗ ٘ ຬ ኊ ൳ ၊ ޑ ޠ፵ ሰ ؒ Ȃ ᡑ Ԛ ଢ ؒ З щ ᄃ ޠՍ שᄃ ౫Ȅ ӱ ԫȂ ೪ ॏ ҇ ሰ ೞ २ ུ ۢ ՞Ȃ ུ ޠ೪ ॏ ۢ ဏ ҇ Ӳ ژН Ͼ ࡧ Մ ޠጓ ᛠ Ȃ ೪ ॏ ሰ
݃ע ̼ ᇄ ௌ ॴ ज ̼ НϾ Ϗ ഻ཏ
्ђᇅՍดᕘძྜྷޠȂםԚऌᇅНޠᄈၘȄ࣐Πණ݈Ңࣁࠣ፵ ᇅަཽНϾቺԪȂНϾࠣޠึᇅ೪ॏ्҇ޠȂԟםᓎᐡՅۢޠ ೪ॏࠍȂژϭСԼঢ়ލቂޠ೪ॏ౪܉Ȃࠣ೪ॏϛӕѬଢؒऌึޠ
ٿх ߓ ା ऌ ޠ ၦ ଊ ཿȂ ܛᒞ ޠႬ ဟȠ Computer ȡȃ ଊ 3C
ᇅᓻजޠആםȂᔗ၏यΩܼНϾޠ༉ܜᇅᆱᛯȂםԚСளҢࣁޠ೪ॏНϾȄ
שউளң
ࠣຳޠདញЩၷտመޠȂءԥঐޠܓȂຳ 3C
Ƞ Communication ȡȃ ᇅ ຳ ܓႬ φ ࠣȠ Consumer Electronics ȡȄ ႇ џȂ τ໕Ңޠ ณݳདژڨҢܗ೪ॏ৲्༉ႁޠܓȄᆎτ໕ҢޠϏཿࠣଷΠණ ٽҴ֊ٻޠңѓϟѵȂᘁЎԥගਈຳޠѓȄӱԫȂٻңཽџٻң ѻউޠѓȂկη೩ңܗңᚾΠ൸Ҷ௭Ȃϛཽױѻ࿌ԚٕܗདྷࣣᙡѻউȄ ԥᠧܼԫȂߗԒٿ೩ӼၦଊࠣლၑഇႇڏԥȸܓȹޠϏܓ؆ਠٿᔕ၅
ࠣαߓ౫Սด؆ਠޠ፵ད๊ȂӶӶЇᔗຳϹ 3C
ঐુᏻȂپԄȂ⪧αȸҫȹޠКණႬဟܗКᐡȃңȸԽ؆ȹ၇ႻޠႬφࠣȃ
ܗւңӠږӶ
ཿȂ Н Ͼ ഻ ཏ 3C
ޠ೪ ॏ ཿȄ ಒ Κ ঐ﹁ ﹂ 4C CхߓН
ࣿϏཿ໕ࠣηᔗڏԥϏࠣཹྤޠᇅܓȄ
ࣻᄈܼାऌޠ
ϾޠȠ Cultural ȡȂ഻ཏҢࣁࠣпСளҢࣁНϾ࣐яึᘉޠ഻ձȄಒΡঐ ﹁ ﹂ ȡȂ ഻ ཏ Ң ࣁ ࠣ Н ޑϜ ᆡ ᒶ я ٘ п х C ࡿ ޠᆡ ᒶ ޠȠ Collective ߓ Н Ͼ ੬ Ք ޠϰ ષȂ ђ п ᙾ ඳ ഻ ձ ޠС ள Ң ࣁ ң ࠣȄ ಒ ή ঐ﹁ ﹂ Cගਈޠ Ƞ Cheerful ȡȂ഻ཏҢࣁࠣ፭ЗਈҭޠȂцගਈޠȄಒѳঐ﹁ ﹂ C഻ ঐ 4﹁ ﹂ CȂ܉྆ڐԄშȄ
ཏޠȠ Creative ȡȂ഻ཏҢࣁࠣᆤӬСளҢࣁНϾޠ഻ཏ୧ࠣȇ൸Н Ͼ഻ཏཿޠ
НϾ഻ཏࠣᗀؒޠȸȹޠजᏱ੬ՔȂϏཿࠣᗀؒޠȸዀྦȹޠ ऌੀȂৰӶȸजᏱȹޠ੬Քᄈȸȹ्ؒޠȇȸዀྦȹޠੀᄈ
जϏژНϾ഻ཏޠଇ जϏژНϾ഻ཏޠଇ
ȸ ޑȹ ࠣ ޠ፵ ᆔ ښȄ ഻ ཏ Ң ࣁ ࠣ ȸ ܓȹ ޠ ߓ ౫Ȃ Ϗ ཿ ࠣ ȸ ܓ ޑȹ ޠଢ ؒ ȇ ഻ ཏ Ң ࣁ ࠣȸདܓȹޠຨؒȂϏཿࠣȸ౪ܓȹޠሰؒȇ Н Ͼ ഻ ཏ ࠣ ݨ२ ޠȸ ࢉ ܓ ٲȹȂ Ϗ ཿ ࠣ ଢ ؒ ޠȸ Ӭ ౪ ܓȹȄ שউ ሰ ् Κ ٿ ٲ ࢉ ٳᘉ ᆩ ש উ ޠҢ ࣁȂ Н Ͼ ഻ ཏ ࠣ ள എ ԥ Κ ঐ ࢉ ޠ ٲȄ
НϾࠣޠ೪ॏҐ፵
ӶޤᜌစᔽޠਣхȂНϾᇅཿޠᜱ߾СઊஞϹȂ Н Ͼ ሰ ् ߇ ᓁ ޠ ࡼ ཿȂ ཿ ࠍ Ѡ п ഇ ႇ Н Ͼ Ԛ ࣐ ᗉ ᓁ ޠҢ ཏȄ ᄈ ཿ Յ ّȂ Н Ͼ ђ অ ഻ ആ
ΠࠣቌঅޠਰЗȇᄈНϾՅّȂཿ௱НϾึޠΩȄࣻڎ๗ӬםܛԚޠНϾཿኈ СளҢࣁȂםԚҢࣁᄙȂηആԚཿНϾޠ२्ኈӱષȄНϾ഻ཏࠣޠ೪ॏڐҐ፵ȸᄃ ଡ଼ޠȹȂڐԚݏȸଡ଼ᄃޠȹȂڐቌঅࠍȸҢࣁϾޠȹȄӱԫȂ୳ԥױຳޠҢࣁᄙાΤ ᄃርޠ೪ॏࣁϟϜȂϘഇႇ೪ॏႁژऌᇅܓ๗ӬȂໍՅױСளҢࣁޠНϾ഻ཏߓ౫Ӷ ࠣ೪ॏϟαȄ
Ӷ Icsid
ԒޠԒཽϜණяȸ೪ॏโזήِםȹޠឋᚡȂױ 1992
ԟשউଢؒȸޑजቌȹޠࠣȂ౫Ӷשউሰ्ȸঐܓϾȹޠࠣȄᓎ೪ॏࡧዙޠᡑȂ ࠣึޠຨؒηᓎϟᙾᡑȄپԄȂ
ࠣ೪ॏۢဏ࣐೪ॏȃҀൠᇅᇨആήϟȂؒூഷᎍϾޠ၍؛РȂ፝ՄίშޠѿљഌȄϭСȂ ܛᒞ೪ॏȃҀൠᇅᇨആޠ೪ॏโזήِםȂϑစᙾᡑ࣐२ٻңȃ೪ॏȃҢή՞Κᡞޠ ྆܉Ȃ፝ՄίშޠѢљഌȄՅҔऌࠣᙾඳ࣐НϾࠣึޠዂԓȂڐϟᙾޠඳᇅ ഀ๗ᜱ߾ȂԄίშϜܛұȄშϜϛᜳึ౫ႇџޠȸ೪ॏȃҀൠᇅᇨആȹή߾࢝ᄻӶऌन ෂίȂՅȸٻңȃ೪ॏȃҢȹή࢝ᄻӶНϾनෂαȂڐৰրࡤӼΠȸܓȹՄ໕Ȅ
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ӱ ԫȂ ऌ ࠣ ᇅ Н Ͼ ࠣ ᙾ ޠϾ ᜱ ᗥ Н Ͼ ӱ ષȂ Յ ስ ᙾ Ͼ ࣐ Н ስ ޠ२ ᘉ ࠍ ܓӱષȄ
ґ ޠ ٿ೪ ॏ ৲ ሰ ् ೪ ॏ ࡧ Մ ޠϲ ోȂ ႇ џ п ऌ ࣐ Ϝ З ޠ ስ Ȃ ᙾ ඳ ࣐ п Н ᇅ Н Ͼ ࣐ Ϝ З ޠད ܓЗ ძȄ η ൸ Մ ኍ ޠ ཏ ᡑ ϾȂ ױ ٻң ޠ ད ђ Τ ࠣ ೪ ॏȂ םԚ ٻң Ϋ Ϋ ᇅ ࠣ ϟ ޠϤ Ȅ ൸ ೪ ॏ ޠᄃ ଡ଼ ८ Յ ّȂ Н Ͼ ഻ ཏ ࠣ ޠ೪ ॏȂ ॷ Ӓ ् п ࠊ ख़ ޠऌ ࣐ ஆ ᙄȂ Մ ኍ ޠ ܓሰ ؒȂ ϸ ݚН Ͼ ޠϲ ోȂ ᇅ ೪ ॏ ሰ ؒ ޠ ቺ ԪȂ ӕ ᙾ ඳ Ԛ ೪ ॏ ޠ឵ ܓȄ ॷ Ӓ ൸ ޠ ܓሰ ؒ ࣽ ٿȂ З ౪ Ᏹ ঢ় ଼ ල ࣅ ޠሰ ؒ ቺ Ԫ ౪ ፤Ȃ ኈ ഷ
࣐ሊȄпࠊख़଼ලࣅޠϥঐܓሰؒቺ઼ձ࣐ஆᙄȈ Ƞ ȡ1Ң౪ሰؒȃȠ ȡ 2ԋӓሰؒȃȠ ȡ3ަཽሰؒȃ
Ӷ Norman
ΚਫϜܛചख़ޠήঐ೪ॏሰؒቺԪȈ Emotional Design
Ƞ ȡ 4൶ᝓሰؒȃȠ ȡ5Սשᄃ౫ޠሰؒȄ ପӬ
Ƞ ȡ1ҐቺԪ೪ॏȃȠ ȡ 2࣐ቺԪ೪ॏȃȠ ȡ3ЇৣቺԪ೪ॏȄ ӕᙾඳԚϛӤНϾޫሰؒޠ೪ॏ឵ܓȈ Ƞ ȡ1ҐቺԪ೪ॏޠԋӓՄ໕ȃᐈձᙐ߰ȃԚҐՄ໕ȃϏཿ໕ᇅѓሰ๊ؒ឵ܓȇ Ƞ ȡ 2࣐ቺԪ೪ॏࡘޠᓷޠܓȃ፹ޠܓکȃ፵དવႻȃಡ౪ᇅആםՔீ๊឵ܓȇ Ƞ ȡ3ЇৣቺԪ೪ॏޠདޠܓȃගਈޠܓȃࢉޠܓٲȃ੬ੇޠܓᇅঐܓϾ๊ޠ឵ܓȄ
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ഷࡤȂӕࠊژৣ८ଇ፤ޠ೪ॏϥঐࢳޠᅌᡑȈ Ƞ ȡ1 30 ԒхԒޠᐡ೪ॏȇ Ƞ ȡ Ԓхޠᒒܓ೪ॏȇ 2 50 Ƞ ȡ3 70 Ԓхޠ፹ܓک೪ॏȇ Ƞ ȡ Ԓхܓۊུޠ೪ॏȇ 4 90 Ƞ ȡ5 21 зखܓϾຯЗ೪ॏȄ ѠпםԚԄѿშޠܓሰؒȃ೪ॏቺԪȃ೪ॏ឵ܓᇅ೪ॏᅌᡑϟޠᜱ߾Ȅ
๗ ȁ ᇮ Ӳᇄᢋႇџ೪ॏึޠᐤѭȂजϏژНϾ഻ཏޠᐤโȂѠпᇴᓎစᔽึՅԚߞȄ ޠԒхȂҢޠϏ OEM
ޠԒхࠍп።೪ॏ࣐лȂ࣐ٯᇄᢋ഻ആΠစᔽᙻۊȄҭࠊȂ ODM
ԟԒजϏޠԒхȂᇄᢋစτ໕яπϏࠣᗉڦѵ༙ȂࡤٿစᐤΠ ཿࠣΚϹ࣐ȸѓȹȇໍΤ
- 94 - 95 -
ᇄᢋҔໍΤ
ޠԒ хȂ ᇄ ᢋ ् ႁ ژՍ ഻ ࠣ ท ޠҭ ዀȂ Н Ͼ ๗ ᄻ η ሰ ् OBM
ٳᡑȇႇџᇄᢋޠစᔽᙻۊȂ።ޠ໕ϾޠစᔽԚߞ౦ȂᘁЎණІҢࣁ ЬྦȂ௱ኅҢࣁᄙȄӱԫȂᇄᢋଷΠ።စᔽᙻۊѵȂᔗ၏௱ኅစᔽۊ ᙻ࣐ᇄᢋழޠٿ൳၊ҢࣁȃҖлՍҦȃӼϰНϾٲޠᄃȂӒ௱ኅᇄᢋޠҢࣁ ᄙȂם༮ᇄᢋޠҢࣁНϾȂϘጃҴᇄᢋॴੀޠࠣȂໍՅᇄᢋޠН Ͼ഻ཏࠣȄӓ౩ϾӍཿଢؒԚߞҢԇϟၿȂկӍཿӶଢؒӓ౩Ͼޠႇ โȂԄեߴӵୣ੬ܓпᕋആ੬ՔȂ൸ઊם२्ȄӱԫȂܛᒞޠҐρϾȃӵ ୣϾܗӶӵϾȂϑစԚ࣐Ӎཿӓ౩ϾႇโӶȸӤϜؒȹޠРݳȄӍཿ८ᖞ ȸစᔽӓ౩ϾȹޠፑᔟȂԄե๗ӬНϾึද೪ॏ഻ཏȂᕋആ੬ՔȂп८ᄈ Κݱȸӓ౩ϾȹࢆޠȂґٿᇄᢋึНϾ഻ཏȂණ݈өཿึॷޠ ्፟ᚡȄ
ҭࠊ೪ॏ።഻ཏҢࣁजᏱࡤޠϏਣхȂࡧՄޠҔȸНϾᇅȹԄե ๗ӬȸऌȹȂםԚȸजᏱစᔽȹޠ഻ཏҢࣁཿޠਣΠȄႇџژ౫ӶȂ ࠣޠлᡞഎ࣐ΠȸȹȄНϾ഻ཏᗀؒޠȸȹޠजᏱ੬ՔȂϏཿ ࠣݨ२౪ޠܓऌȇڐৰӶܼजᏱᄈޠȂ౪ࠍܓᄈޠޑȄНϾ഻ ཏȸܓȹߓޠ౫ȂϏཿࠣȸܓޑȹޠଢؒȇ഻ཏҢࣁࠣȸདܓȹ ޠຨؒȂϏཿࠣȸ౪ܓȹޠሰؒȄ೪ॏНϾ഻ཏࣁȂڐഷಥޠҭޠ ӶםԚҢࣁНϾȂᕋആܓϾޠҢࣁᕘძȄηҔԼԒࠊєਫ਼ලණяޠȸ೪ ॏޠҭޠȂՅϛࠣȹȂпȸܓҐ՞ȹޠ೪ॏলᏱȄ
݃ע ̼ ᇄ ௌ ॴ ज ̼ НϾ Ϗ ഻ཏ
݃ ע
ᇄ
ௌ
ॴ
݃עௌ
ᇄॴ Ȇ
ᇄᢋ೪ॏӱژНϾӱःفᐤโϟଇ ȁ ȁ .Κঐ೪ॏఁيᏱޠᢏᘉ
Ґതпᇄᢋ೪ॏఁيजϏژНϾ഻ཏ࣐စȂп์ঐ݃עऌτᏱᙾӉᇄᢋτᏱ ࣐ጝȂლၑᐍ౪ᇄᢋϥΫԒٿϏཿ೪ॏᇅӱϏโޠ๗ӬȂΞՎึՎϭޠНϾӱࡧᆱȂ
ȃ ODM ژ OEM
๊ࢳȂ഻ആΠစᔽᙻۊȄӶєਫ਼ල഻ҴԼڻ OBM
ଇᇄᢋ೪ॏԄե೪ॏऌژНϾӱޠःفᐤโᇅึȄڐᐤโၯ຺ΚҧφȂစᐤᇄ ᢋစᔽፁࠐึȂᇄᢋစҦ ԒϟርȂ์ԥ۸пঐޠःفစᐤȂ२ུࡧՄȸᇅȹུޠಜΚȂױ೪ॏఁيϜޠȸऌ
Ԓ 50
ᇅНȹӕϡп२ུ።ᐍȇଇԄեӱᔗަཽᡑ᎑ᇅऌึȂණЁ౫х೪ॏఁޠيቺԪȂп ӕ౫єਫ਼ලޠ೪ॏఁي౪དྷȄ૮Ґതޠਣᐤโᙐख़ԄίȈ
Ƞ ȡ1 1957 ԒȂҴᇄᢋऌᏱਯ೪ҴजϏऌȂ࣐ᇄᢋఃजϏఁيȂՅࡤڐ ᇄᢋ೪ॏఁึޠيȂ֊пଢؒȸजᏱȹ࣐ҭዀȂпϏȸᄃଡ଼ȹ࣐೪ॏఁيлᡞȂ ҔЇᔗєਫ਼ල೪ॏఁޠي౪དྷȄ Ƞ ȡ ԒȂ݃עϏ౦ӒԚҴϏཿ೪ॏऌȂԚ࣐ᇄᢋ೪ॏఁيϟӒȂजϏژϏཿ೪ 2 1964
ॏȂᗠᡷΠ Ԓ 7 ޠਣȄᓎࡤȂ೩ӼऌІାᙜᏱਯӒࡤԚҴΠ೪ॏࣻᜱऌقȄ ڻԒϟርȂ์݃עϏϏཿ೪ॏऌޠᏱҢȂᇄτࠊਯߞеም 50 Ԓєਫ਼ලᙠ֮Ȃூᓼȇดєਫ਼ලޠ 1999
ᡘఁ௳СҐᏱԚᘫȂӉఁ݃עȂᐋӉ์Ᏻ৲ȄߗљঐзखࡤȂᙛᎨᙠਫ์ଅȂ࿌
Ƞ ȡ3 1969 ԒȂєਫ਼ල഻ਯ Ԓᄈєਫ਼ලޠንኙᇅዦบӶȄᗷܼ
ఁي౪܉ଷΠᄈঐঔಭ೪ॏޠႇโӼܛఃึϟѵȂᄈᇄᢋޠ೪ॏఁيҼኈሊȄ
Ԓ 9 ޠਣ Ȅ
ԒȂ ೪ 18 ԒȂєࢃԚѓτᏱȃһτᏱȃݔऌ 2000
ԒȂԚѓτᏱϘԚҴпϏཿ೪ॏ࣐ӫޠःܛفȂᖃӔ߇Π 1991
Ƞ ȡ ԒȂ์ཿ࿌ԒȂԚѓτᏱ೪ҴϏཿ೪ॏقȂ೪ॏఁيऌණ݈ژτᏱఁيȂ߇ 4 1973 Π
ॏఁيϘτᏱᗛΤःޠܛفӗȄژޣ
τᏱᇅᇄᢋऌτᏱ๊Ȃ೪Ҵ೪ॏീςੳȂூпఃᇄᢋᐍޠ೪ॏା๊ఁيȄ
39 - ȹ 58ޠ፤Н
೪ॏᏱଲȂ഻ίϏโनෂᙾӉτᏱޠӒپȄ
Ȃॳ 22
ȸ - ᇄᢋ೪ॏӱژНϾ
Ƞ ȡ5 2004 ԒȂ์݃עऌτᏱଞӅȂӶеምᡘਯߞޠჃᓿίȂውดᙾӉҴᇄᢋτᏱ
пί์ึߓܼȸ୧ཿ೪ॏᏱൣȂಒ
ӱःفᐤโϟଇ Κ - ঐ೪ॏఁيᏱޠᢏᘉȹȂ࣐Ґതໍ२ᘉ፤ख़Ȅ
03 #
ҐНლၑᐍ౪ᇄᢋϥΫԒٿϏཿ೪ॏᇅӱϏโޠ๗ӬȂΞՎึՎϭޠНϾӱࡧᆱȂଇ ᇄᢋ೪ॏԄե೪ॏऌژНϾӱޠःفᐤโᇅึȄҐНпᄃଡ଼ःفໍپϸݚȃᘫ ાȂଷΠᐍ౪ᇄᢋӱᇅ೪ॏึϟѵȂᄈܼӱϏโԄեᔗңܼ౫ࢳޠНϾ഻ཏཿȂ ηණٽґໍٿࠊڏᙂޠܓ೪ॏึ๋ϟՄȄᆤᢏҐःفϟл्ҭޠԥήȈ
Ƞ ȡ1ഇႇᇄᢋစᔽึȂଇӱ೪ॏໍޠϾᇅᙾȇ Ƞ ȡ 2ഇႇӱ೪ॏዂԓȂଇНϾӱၯࣩःޠفႇโȇ Ƞ ȡ3ഇႇःف፤НঐȂଇӱϏ೪ॏژНϾӱึޠᐤโȄ ࠊ ȁ ّ ԒȂੀᛴڄලȠ Walter Gropius ȡӶԚҴΚܛпȸᇅུಜΚȹޠఁي౪࣐܉лޠ 1919 ೪ॏᏱଲ є ȡȂӓ౩ಒΚױܛϏཿ೪ॏાΤҔఁޠي೪ॏᏱਯȄ၏ਯ৲Ңᇅ - ਫ਼ලȠ Bauhaus ࿌ӵޠӍཿໍ࡛ఁӬձȃܜ௦೪ॏȂՃ৲ቩߞᄃଡ଼စᡜȂᏱҢூпึȂҴίΠȸᄃ
ଡ଼๗Ӭ౪፤ȹޠ೪ॏఁڑيጓȄЇᢏᇄᢋ೪ॏఁึޠيȂτयٸඊޠєਫ਼ල೪ॏᏱଲޠ ԒȂᇄᢋऌᏱਯ೪ҴޠजϏऌȂᇄᢋഷԟϟϏᇅ೪ॏ ȸ৲৷ښȹఁي౪܉Ȅ 1957 ऌٯقఃᇄᢋޠजϏఁيӒݭȄᅮࡤȂ 1964 ԒȂ݃עϏ౦ӒԚҴϏཿ೪ॏऌȂजϏ ఁژيϏཿ೪ॏఁيȂᗠᡷΠ Ԓ 7 ޠਣȂᓎࡤ೩ӼऌІାᙜᏱਯӒࡤԚҴΠ೪ॏࣻᜱऌقȇ Ԓ 9ޠ ԒȂ೪ॏఁيϘಥܼτᏱ 18
ԒȂԚѓτᏱȃτӤτᏱ೪ҴϏཿ೪ॏقȂ೪ॏఁيऌණ݈ژτᏱఁيȂӕစᐤ 1973 ਣȄ 1991 ԒȂԚѓτᏱԚҴпϏཿ೪ॏ࣐ӫޠःܛفȂᖃӔ߇Π
ᗛΤःޠܛفӗȄ 2000 ԒȂєࢃԚѓτᏱȃһτᏱȃݔऌτᏱᇅᇄᢋऌτᏱ๊Ȃ೪Ҵ ೪ॏീςੳȂఃᇄᢋᐍޠ೪ॏା๊ఁيȄดՅӶϏཿ೪ॏስۧґԚҴീςੳϟࠊȂڏԥϏ
ԒȂ 1993
ཿ೪ॏनෂޠᏱςᇅᆉςཿҢȂ्ڦூାޠᏱ՞ȂᒶᐆӱϏโᆉςܗീςᏱ՞ȂԚ࣐
ԒȂऌཽԚҴȸϏཿϏโᏱߟȹȇ 1992
࿌ਣഷӬ౪ޠᒶϟΚȂณםϟϜηߵໍ೪ॏስᇅӱϏโஞϛѠϸޠᜱ߾Ȅ
ԒȂ ᇄ ᢋ ޠऌ ཽ ۗ ௱ ӱ Ϗ โ ȇ 1984
ȸϜҖӱϏโᏱཽȹུܼԽఽτᏱԚҴȄ 2001 ԒȂ ऌ ཽ ᠨ ܼ ӱ Ϗ โ स ๗ Ӭ ೪ ॏ яᄃᡞࠣقܗಜȂȸϏཿϏโᏱߟȹίޠȸӱϏโȹφᏱߟӫ࣐ȸӱϏโᇅ೪ॏȹ
- 102 - 103 -
φᏱߟȄ٠ϭȂӱϏโᇅ೪ॏφᏱߟؑԒܛණяໍቸਰޠॏฬ໕Ȃ ංоഎխϏཿϏโስφᏱߟޠഷӼȄᗷดȸऌȹȸ೪ॏϟҐȹȂկ ȸܓȹࠔȸ೪ॏϟۗȹȇดՅ࿌ऌᓎϟСུУޠӤਣȂη ᎍӬޠٲձཿᇅϲЗሰؒቺԪޠਙಌȇ୳ϛ፤ԄեȂึܛޠ ऌഥҦܛକȂηಥ࣐ܛңȂࢉΚϹಥفᚕϛȸܓӱષȹȠ Human ȡȄҦԫѠޤȂܛԥޠ೪ॏϛѵ࣐ȸȹܛңȂܛпȂ೪ॏᇅӱϏ Factors โณݳᑀҴࣽࡠȄ
ߗԒٿȂНϾ഻ཏཿાΤঢ়ึ२ᘉॏฬȂᡘұᇄᢋစᔽึ८ᖞᙾ ޠϹȂϑစय़ӶࣼచޠឋᚡȄӶޤᜌစᔽޠਣхȂНϾᇅཿޠᜱ߾С ઊஞϹȂНϾሰ्߇ᓁၦޠཿȂՅࠣηѠпഇႇНϾޠђঅԚ࣐ ཿȄᄈཿՅّȂНϾђঅ഻ആΠࠣቌঅޠਰЗȇᄈНϾՅّȂཿ௱ НϾึޠΩȄݔᄹڸеምᡘȠ 2008 ȡ൸ࡿяȂ࿌ϭӍཿ८ᖞȸစ ᔽӓ౩ϾȹޠፑᔟȂԄե๗ӬНϾึද೪ॏ഻ཏȂпȸ೪ॏӶӵϾȹᕋആ
ࠣ੬ՔȂ८ᄈΚݱȸҀൠӓ౩ϾȹࢆޠȂґٿᇄᢋึНϾ഻ཏ ཿȂණ݈೪ॏཿᝰލΩ्ॷޠ፟ᚡȄ
ԒߒȂҦᇄᢋऌഌȠऌཽȡлᏳѣޠಒΥԪӓऌᏱཽឋȂ 2009 ॷԪНϾᇅजᏱစᔽાΤឋᚡȂණٽΠΚঐऌᇅНᄈၘޠ҂ѯȄ೪ॏ ఁيᏱݔᄹᇅȸឋᚡϥȈђ഻ུȂཿᕘძȹϜޠȸφᚡ ȈึजᏱစᔽߵໍစᔽঅᇅҢࣁࠣ፵ְᒌȹϟდᇅឋᚡःᔤȄҐឋ 5.2 ᚡл्ҭޠଭᄈ೪ॏ݉ଡ଼ཿޠ౫ໍݸΤঢݚȂଇ࿌ࠊۣᏱࣩᄈ ܼ೪ॏ݉ଡ଼ཿޠևΩᇅߪࡠᆡໍޠӵРȂٯණяࣻᜱ࡛ޠឋᇅᄈ๋Ȃпᒋ ӬНϾȃजᏱစᔽȂึҢࣁཿໍߵٯНϾᇅऌϟ๗ӬȂᔗңजᏱ စᔽڗᐮၯስཿ഻ུڸழུᑺཿȄ
ஆܼαख़೪ॏึޠޠӲȂשউึ౫೪ॏഷಥӲژޠܓቺ८Ȃη൸ ።НϾ഻ཏजᏱࡤޠϏਣхȄܛп౫ӶҔፚȸНϾᇅȹԄե๗Ӭ
݃ע ̼ ᇄ ௌ ॴ ݃ע ̼ ᇄ ௌ ॴ
ȡȄНϾ഻ཏࠣᗀؒޠȸȹޠज User
ȸऌȹȂםԚȸजᏱစᔽȹޠНϾ഻ཏཿޠਣΠȄႇџȂϏཿࠣޠಂᘉΚϹ࣐ȸѓȹ Ƞ Use ȡȇ౫ӶȂНϾ഻ཏࠣޠлᡞࠍȸȹȠ Ᏹ੬ՔȂϏཿࠣᗀؒޠȸዀྦȹޠऌੀȂৰӶȸजᏱȹޠ੬Քᄈȸȹ्ؒޠȇȸዀ ྦȹޠੀᄈȸޑȹࠣޠ፵ᆔښȄНϾ഻ཏࠣȸܓȹߓޠ౫ȂϏཿࠣȸܓޑȹޠଢؒȇ НϾ഻ཏࠣȸདܓȹޠຨؒȂϏཿࠣȸ౪ܓȹޠሰؒȄ೪ॏНϾ഻ཏࣁȂڐഷಥޠ ҭޠӶܼםԚҢࣁНϾȂᕋആܓϾޠҢࣁᕘძȄܼԫӤਣȂࠣҦॷ२ѓٻңໍՎගਈٻ ңȂпՎණЁژ഻ആᑀ੬ޠାདڨਣȂ֊ϛӕΚܗስѠІޠძȂՅᒋӬȸདܓऌ ȹȃȸܓ೪ॏȹᇅȸНϾ഻ཏȹޠ೪ॏࡧՄȂϘᕋആΚঐାऌᇅାདޠڨܓϾϏձᇅ ҢࣁᕘძȄ
ԒеҘኋ 1964
ԒᐋӉᇄᢋ഻ཏ೪ॏϜЗုߞٲȂᇅ࢈ۻ 2012
ҐНᐄ೪ॏఁيᏱݔᄹႇџᇅᇄᢋ೪ॏึȂєࢃӶ೪ॏఁޠيΤȂ ӒҢ഻೪݃עϏϏཿ೪ॏऌ௱Ϗཿ೪ॏȇژ ೩Ӽ௱Ϗཿ೪ॏ๋࢈ޠȄӶःفስࠍп೪ॏఁ࣐يஆᙄȂӱϏโȃࠣ೪ॏᘘІژ՞ ڑᙡȃНϾ഻ཏ๊ၯስःفȂٯ๗Ӭҭࠊᡞᡜစᔽᗎ༗ίޠНϾ഻ཏཿϟึᗎ༗ȇၑშᐍ
౪ᇄᢋϥΫԒٿϏཿ೪ॏᇅӱϏโޠ๗ӬȂΞՎึՎϭޠНϾӱࡧᆱȂଇᇄᢋ೪ॏԄ ե೪ॏऌژНϾӱޠःفᐤโᇅึȄӱԫȂҐНпःفᄃଡ଼ໍپϸݚȃᘫાȂ ଷΠᐍ౪ᇄᢋӱᇅ೪ॏึϟѵȂᄈܼӱϏโԄեᔗңܼ౫ࢳޠНϾ഻ཏཿȂη ණٽґໍٿࠊڏᙂޠܓ೪ॏึ๋ϟՄȄᆤᢏҐःفϟҭޠԥήȈ
Ƞ ȡ1ഇႇᇄᢋစᔽึȂଇӱϏโȃϏཿ೪ॏᇅНϾ഻ཏึໍޠϾᇅᙾȇ Ƞ ȡ 2ഇႇӱϏโقಜ೪ॏዂԓȂଇӱϏโȃϏཿ೪ॏᇅНϾ഻ཏၯࣩःޠفႇโȇ Ƞ ȡ3ഇႇःف፤НޠঐȂଇӱϏโقޠಜ೪ॏژНϾӱޠ഻ཏ೪ॏึޠᐤโȄ ᇄᢋӱᇅ೪ॏึໍޠϾᇅᙾ
ԒȂᇄᢋᚕΠСҐಜݾȂ౫хϾޠ೪ॏ྆ۧ܉ґԚםȂ༊༊Ҧڨႇᛳშȃშजଌጜޠ 1947 ȡȂйҦҖᐡᄻറԚҴ௱К Cusa
ᙜཿฬ৲ዂҾСໍܤทȃࠣє၇๊ᔗңजޠᛳᇨȂණڏٽԥСقຝញजདޠСளҢࣁ ܼࠣҀൠϜȄᇄᢋӏඉࡤȂഷԟޠ೪ॏ྆ٿ܉ՍजනཽȠ
- 106 - 107 -
ϏІϏཿಣᙒȂდԄեߵໍᇄᢋؐαϏཿϾȄӱԫȂܼ
ԒԚҴКϏ 1955
ԒȂ࿌ਣစᔽഌߞჂ 50
Ԓ೪ҴΠजϏऌȂ࣐ᇄᢋഷԟϟϏᇅ೪ॏऌقȂѠᒞᇅ೪ 1957
௱ኅϜЗᇅҢΩІຸܿϜЗȄԫѵᇄᢋऌᏱਯҼԚҴܼԫਣȂٯ ܼ ॏࡧᆱӶᇄᢋᆎίΠ़Ƞ྇ᓘȂ 2010 ȡȄҖ ӒҢȂᆒΩ௱စᔽȂԫਣᇄᢋစᔽҔܼఃϜ࡛ޠ೪ѽᎉȂӤਣ௦ڨᖓ
Ԓ݃עϏཿऌ 53
ȡȄҖӍཿ՞ࠍԥᇄ༮ყ഻ᒳеҘኋӒ 2010
Ӭ ԋ ӓ ౪ ཽ ٲ ঢ় ࡛ ឋ ௱ ࠣ Ȃ ӱ ԫ ࢈ ۻ ՞ ፮ ϡ Ϝ Ң Ω Ϝ З ॓ԫΚ२ӉȠ྇ᓘȂ Ңᄈ೪ॏޠሊُȂᇰ࣐೪ॏᄈཿኈሊȂӱՅܼҖ Ᏹਯ೪ҴϏཿ೪ॏऌȂ࣐ᇄᢋഷԟޠҔϏཿ೪ॏఁيȂМࡼٯҔԓΤ೪
Ԓ௱ȃ഻ᒳ 56
ॏఁيȂ࣐ަཽᇅӍཿණࣻٽᜱϘϟஊيȠ߯зӏȂ 2006 ȡȄԫѵȂеҘ ኋӒҢԥᠧܼ࿌ਣ೪ॏՄНᝧᄂᄂณංޠݸȂܼҖ ȸϏཿ೪ॏȹᚖᇭȂпණٽঢ়উޠ഻ُᇅЖໍѵུޠ೪ॏࡧᆱȂпᔕ၅ ཿНᝧޠϛ٘Ȅ
Ԅᇴᇄᢋႇџޠȸစᔽᙻۊȹӱ࣐ᇄᢋޠȸ༖ȹಭܓȂစҦևΩٛ ༖Ϗձூޠٿȇ٦ቅᇄᢋߗԒٿȸ೪ॏཿึᙻۊޠȹȂࠍ࢝ᄻӶᇄᢋ ȸଡ଼ᄃȹޠձ࣐ȄӍཿ࣐ΠҢԇȂ७մԚҐڿด२्ȂկӶᝰޠލᔇΩ ίȂᄛᄛᡞཽစҦ೪ॏණାࠣޠቌঅȂϘӍཿҘ៊စᕋޠϛΡݳȄ ᆎւңҢᇨആޠᓻ༗Ȃഇႇ೪ॏٿණାࠣߤђቌঅޠձݳȂҔᇄᢋึ ԒхࡤȂۗஉȸӓ८ණ 1980
ȡȃȸӓ८ණЁϏཿ೪ॏΩॏდȹȠ 1989! 1988!.!2003
Ϗཿ೪ॏଡ଼ᄃޠձݳȄЏڐစᔽഌӶ ݈ࠣࠣ፵ॏฬȹȠ
ȡᇅȸӓ८ණ݈ࠣםຬॏฬȹȠ 1990!.!2005 ȡήঐϥԒॏฬȄӶ .!2004 Κقӗঢ়ึࣻᜱॏდϜȂȸНϾ഻ཏཿึॏฬȹȃȸཿାঅϾॏฬȹ എᇅȸ഻ུ೪ॏȹڸȸࠣทםຬȹԥޣ௦ᜱ߾ȄᆎΚೲࡼ៊ණЁ೪ॏ
Ԓ х ഃ ؐ ึ Վ ϭȂ ϑ ႊ љ з ख ޠӏ ෂȂ Κ ޠϏ 50
ཿ๋࢈ޠȂߵԚ೪ॏཿϭЉޠᄹෂ ȠݔᄹڸеምᡘȂ 2008 ȡȄ ᇄᢋޠ೪ॏҦҖ
ཿ ೪ ॏȂ ܦ ژຝ ញ ೪ ॏȃ Ӽ ൭ ᡞ ՞ ೪ ॏȃ Ξ Վ ϭ С ڏӼ ϰ ስ ޠН Ͼ
ᇄᢋ೪ॏӱژНϾӱःفᐤโϟଇȁ.ȁΚঐ೪ॏఁيᏱޠᢏᘉ ᇄᢋ೪ॏӱژНϾӱःفᐤโϟଇȁ.ȁΚঐ೪ॏఁيᏱޠᢏᘉ
഻ཏཿ೪ॏȄҭࠊ࢈ۻ௱НϾ഻ཏཿ๋࢈ޠϑϟԥԒйࡼ៊௱Ȃ࿌НϾۼចࡼ៊ܫ দ ᛰȂ ٦ ೪ ॏ ॴ ੀ ޠᅌ ᡑ ᇅ ึ ၏ ೞ Τ Π ၍Ȅ Н Ͼ ԥ ۼចȃ ೪ ॏ ԥ Ȃ ፚ Н Ͼ ഻ ཏ ཿ Р ђ റȄ ः ݔ فᄹ ᄈ ᇄ ᢋ ೪ ॏ ϟ ࣻ ᜱ ስ ሴ ԥ ਗ਼ ᘹȂ є ࢃ ೪ ॏ ఁ يȃ ऌ ึ ȃ Н
Ԓ ᖃ ಜ ۻН Ͼ ഻ ཏ ཿ ༬ ፤ Ꮼ І Н Ͼ ഻ ཏ ࣻ ᜱ დȂ ژᐋ Ӊ ᇄ ᢋ ഻ ཏ ೪ ॏ Ϝ З ု ٲ 2009
Ͼ ഻ ཏȃ ೪ ॏ ᄃ ଡ଼ ๊Ȃ й ᑗ ྄ ᇅ ө ࢈ ۻឋ ᚡȂ پԄ စ ᔽ ഌ Ϗ ཿ ௱ Ϗ ཿ ೪ ॏ ࣻ ᜱ ॏ ฬȂ ᇅ
↓ ODM
ޠ೪ॏޠᅌϾႇโȠ Adaptive Process ȡȂϸԚѳঐࢳᙐख़ԄίȈ OBM
ߞ ๊ စ ᐤȂ ᄈ ܼ ᇄ ᢋ љ з ख ٿ೪ ॏ ᙾ ޠᡑ ڏԥ ࡚ ޠᕤ ၍Ȅ ः ف૮ ᇄ ᢋ စ ᔽ ึ ޠԓ ↓ OEM ҢᇨആໍޠϾᇅᙾ
ᇄᢋႇџӶᇨആȃऌཿึޠनෂٽϛᔗؒݸޒޠȂଢؒԚҐȃዂȃࠣ፵๊ӈϟίȂ഻ ആΠܛᒞޠȸᇨആᙻۊȹȄ 20 зखࡤљਣпٿȂᓎຸܿӓ౩ϾȂҀൠޠܺȂٻூ୧ࠣᝰލ ᗎᐮ੩ȂөณϛђࠕᄃȸᝰލΩȹྜٿޠȄпȸϲৡȹ࣐ஆᙄޠНϾ഻ཏཿȂҦ഻ܼཏ ߓႁޠӼϰܓȂІНϾϰષޠ੬ੇܓȂӶ୧ࠣϾႇโڏԥࣻ࿌ାޠҀൠߤђቌঅȄӱԫȂпऌ
Ȃଢ Value Up
࣐ஆᙄȂഇႇНϾᇅजᏱޠ೪ॏ഻ུȂϑԚ࣐Ӓໍঢ়ऐᡘȸᝰލΩȹᓻ༗ޠ౫ȄӱԫȂӱᔗ ޠᓻ༗Ȃђ೪ॏޠ Cost Down
Ȅ೪ॏ҇ӲᘫژНजᏱޠᢏᘉȂऌѬህֆޠϏڏȂϛ Value Added
Н Ͼ ഻ ཏ ཿȂ ᇄ ᢋ ཿ ๗ ᄻ ሰ ् ޠᡑ ߴ ࡼ ؒНϾђঅ೪ॏޠ
ңٿлᏳࠣ೪ॏȄӱ࣐೪ॏΞȃНϾᇅऌᏱޠᐍӬȂңп၍ޠཽަ؛ୱᚡȂٯ२ུۢ ՞ҢࣁᄙȄ೪ॏНϾ഻ཏࣁȂڐഷಥޠҭޠӶܼםԚҢࣁНϾȂᕋആܓϾޠҢࣁᕘძȄ ӱԫȂ൸ᇄᢋҢᇨആՅّȂԥпίໍޠϾᇅᙾޠᗎ༗Ȉ
Ƞ ȡ1ࠣ፵ژད፵ࡧᙾޠᆱȠ From Quality To Qualia ȡ Ƞ ȡ ȡ 2ᡞᙐϾژᡞᙵ൳ϾࡧᙾޠᆱȠ From Hardware To Software
ȹȂܗѬޤၿѻѪȸᆌᅮኟؔȹȂ Made In Taiwan
Ƞ ȡ3ߤђቌঅژਰЗቌঅࡧᙾޠᆱȠ From Hardware To Software ȡ ӓ౩ҀൠໍޠϾᇅᙾ
ᇄᢋӓ౩ϾҀൠޠစᔽᡞϟΚȂউѬޤၿȸ
- 110 - 111 -
կঐजᝌ৭ϛѬऌϟ৭ȂηঐӼϰНϾᒋӬޠНϾϟ৭Ȃ࿌ޤᜌစᔽޠऌȂ๗Ӭ
Ңᐡޠܓࠣٽᔗӓ౩ҀൠޠሰؒȂӓ౩ OEM
ӵୣНϾ੬ՔȂѠпഇႇ഻ཏޠȸ Design In Taiwan ȹȂႁࠣژทȸ Branding New Taiwan ȹུޠძࣩȄ ᇄᢋႇџӓ౩ҢᇨആϜЗȂܛᒞޠ
२ᘉ൸ױᇄᢋᡑ OBM
ഇ ႇ ഻ ཏ ౫ ӵ Р ੬ ՔȂ ODM
ȡȇՅ౫Ӷᇄᢋ्ևΩޠ഻ആՍԥࠣทȂܛᒞޠ Localization
ϾȠ Globalization ȡȇ௦ᇄᢋޠ೪ॏໍϾژՍ೪ॏȂܛᒞޠ η൸ӶӵϾȠ Ԛ഻ཏजᏱစᔽึȂҔӓ౩ӶӵϾȠ Glocalization ȡȄᆎӓ౩ϾȠ Globalization ȡȃ Ӷ ӵ ϾȠ Localization ȡ ژӓ ౩ Ӷ ӵ ϾȠ Glocalization ȡ ޠᅌ ໍȂ Ҕ ᇄ ᢋ ೪ ॏ ᅌ ϾȠ Adaptive ȡޠႇโȄԄեױᇄᢋޠ೪ॏᅌϾޠȸ೪ॏໍϾ፤ȹҔဤᄃӶཿȂҔґٿཿӶࠣ Design ทึ҇ሰևΩޠРӪȄӱԫȂ൸ӓ౩ҀൠՅّȂґٿԥԄίໍޠϾᇅᙾޠᗎ༗Ȉ
Ƞ ȡ1ӓ౩ҀൠژӶӵ೪ॏࡧᙾޠᆱȠ From Global Market To Local Design ȡȇ Ƞ ȡ ȡȇ 2୧ཿዂԓژҢࣁᄙࡧᙾޠᆱȠ From Business Model To Life Style
ਣȂНϾȃऌᇅȂഎ҇ೞՄኍໍٿȄܓ೪ॏ܉྆ޠ User
ȡȂ࿌ϭ഻ཏࠣޠ೪ॏࡧՄȂڐлᡞࠍȸȹ Use
Ƞ ȡ3Ҁൠխԥ౦ࡋژ᐀ԥ౦ࡧᙾޠᆱȠ From Market Share To Customer Share ȡȄ
೪ॏϲోໍޠϾᇅᙾ
ፚژ Use
ႇџࠣޠ೪ॏࡧՄȂಂᘉΚϹ࣐ȸѓȹȠ Ƞ User ȡȄ࿌שউ
ȡȹ Function
ϑစႈᔗңӶҢࣁࠣ೪ॏϜȂԄեᔗң഻ུޠ೪ॏࡧՄȂစҦȸජඬऌȂ፮ϡܓȹȂ๗ Ӭऌᇅܓ೪ॏ౫ϭޠᗎ༗ȄႇџȸҢࡧᆱȹւңऌණٽࠣޠȸѓȠ
ᡲ שউ ႇ ݉ ޠС φȂ ። ޠȸ ႈ ܓȹ ȇȸ ೪ ॏ ࡧ ᆱ ȹ ࠍ ഇ ႇ ܓණ ٽ೪ ॏ ഻ ཏ ޠȸ ད ፵ Ƞ Feeling ȡȹᡲשউႇץޠҢࣁȂ።ޠȸᑀ੬ܓȹȄ൸೪ॏࡧՄՅّȂࢌ्೪ॏ഻ཏϲో ޠȸᑀ੬ܓȹȂέ्ҢᇨആѓޠȸႈܓȹȄຳሰ्ޠȸᒒܓȹޠҢࣁࠣȂՅϛ ȡȹࠣޠ፵ᡑԚຨؒȸା Hi-Tech
ȡȹکࠣޠȂηजᏱစᔽޠ२ᘉȄӱԫȂ൸೪ॏϲోໍޠϾᇅᙾԥпίᗎ༗Ȉ Hi-Touch
տӖӖޠऌзࣩȄӱԫȂࠣቌঅηႇџଢؒȸାऌȠ དڨȠ
Ƞ ȡ1ٻңٻژңࡧᙾޠᆱȠ From Use To User ȡȇ Ƞ ȡ ȡȇ 2ѓژගਈࡧᙾޠܓᆱȠ From Function To Feeling
- 112 - 113 -
Ƞ ȡ3ାऌژାདࡧᙾޠڨᆱȠ From Hi-Tech To Hi-Touch ȡȄ НϾ഻ཏໍޠϾᇅᙾ
൸НϾ഻ཏՅّȂȸНϾȹΚᆎҢࣁᄙȂȸ೪ॏȹΚᆎҢࣁࠣکȂȸ഻ཏȹစҦདޠ ΚᆎᇰӤȂȸཿȹࠍᄃ౫НϾ഻ཏޠ൭ϮȃКࢳܗРݳȄӱԫȂ൸НϾޠቺ८ࣽٿȂ೪ॏ ഇႇНϾ഻ཏȂစҦཿᄃ౫Κᆎ೪ॏࠣکȂםԚΚᆎҢࣁᄙȄՅ഻ཏҢࣁഇႇདܓൠᇅ དᡞᡜȂ౫ད፵୧ࠣޠᏅΩȄӱԫȂ೪ॏђঅژ೪ॏ഻ቌޠޠҐ፵ȸᄃଡ଼ޠȹȂڐԚݏ ȸଡ଼ᄃޠȹȂڐቌঅࠍȸҢࣁϾޠȹȂ֊ܛᒞȸܼۗНϾȂܼם೪ॏȂңܼҢࣁȹȄӱԫȂ ൸НϾ഻ཏՅّԥԄίໍޠϾᇅᙾޠᗎ༗Ȉ
Ƞ ȡ1՞ڑᙡژႬφ୧ଡ଼ࡧᙾޠᆱȠ From Digital Archive To E-Business ȡȇ Ƞ ȡ ȡȇ 2ٻң࣐ϜЗٻژңစᡜࡧᙾޠᆱȠ From User-Centered To User Experience Ƞ ȡ3ࠣϲৡژНϾनෂࡧᙾޠᆱȠ From Content To Context ȡȄ
↓ OEM
↓ ODM
ޠਣ Ȃ ڐᄃ ൸ Κ ঐ ೪ ॏ ޠᅌ Ͼ ႇ โȠ Adaptive OBM
αख़Ңᇨആȃӓ౩Ҁൠȃ೪ॏϲోژНϾ഻ཏ๊ѳঐР८ໍޠϾᇅᙾȂѠпึ౫Ȃ࿌שউ ᇴᇄᢋစᔽึԓ
ȡȄ Ӷ ӓ ౩ Ͼ ޠᝰ ލίȂȸ ӓ ౩ Ҁ ൠȂ Ӷ ӵ ೪ ॏ ȹ ϑ စ ೪ ॏ ഻ ཏ ޠᗎ ༗Ȅ ᇄ ᢋ စ ᔽ ึ Process
↓ OEM
↓ ODM
ᐍ ޠႇ โȂ OBM
ȡȂ ା ད ፵Ƞ Hi-Touch ȡ ൸ ᡑ Ԛ ೪ ॏ ޠਰ З ቌ অȂ ሰ ् OBM
ȡٻڸ Feeling
ޠԓ ႇ џ х Ϗ Ң ޠਣ хȠ OEM ȡȂ п ऌ ࣐ ஆ ᙄȂ ᜱ З ޠѓ Ƞ Function ȡٻڸң ȡȄ ࿌ Ս ഻ ࠣ ท ޠਣ Ƞ User
Ƞ Use ȡȄ ໍ Τ Ս ೪ ॏ ޠਣ хȠ ODM ȡȂ ೪ ॏ ഻ ཏ ൸ ઊ ם२ ्Ȃ ᜱ З ޠග ਈȠ ң Ƞ
НᇅోᎵٿђࡼȄӓзࣩЎঢ়ᇄᢋኻစᐤ
ȡȂ ᅌ ᡑ ם ژԚ ज Ᏹ စ ᔽ ᇅ Н Ͼ ഻ ཏ ਰ З ቌ অ ޠ Н Dechnology = Design+Technology
ڐᄃηхߓΚঐ೪ॏᅌϾႇโȠ Design Evolution ȡȄঐႇโЇᔗᇄᢋޠစᔽึԄե೪ॏ ऌȠ
ȡޠлίȂȸם Functionalism
Ƞ Humarts = Humanities+Arts ȡȠ Lin, Kreifeldt, Hung & Chen, 2015 ȡȄ ӱᇅ೪ॏޠ๗Ӭ ȁ ȁ .ӱᇅ೪ॏึޠᙐѭ ԒхȂऌංоѿѢΠᐍঐ೪ॏᇅആึޠםȂӶᐡлဏȠ 1930
- 114 - 115 -
ᄙҦᐡۢ؛ٿȹȠ Form Follows Function ȡᡑԚ೪ॏഷାࡿޠᏳࠍȄȸആ םȹ ᐍ ঐ ࠣ ೪ ॏ ࣁ ޠഷ ಥ Ԛ ݏȂȸ ആ םȹ ȸ ᐡ ᇅ ज Ᏹ ȹȂȸ ऌ ᇅ ܓȹ ᆤ Ӭ ޠᐍ ᡞ ߓ ౫Ȅ Ρ Ԫ τ ࡤȂ উ ზ ॿ п ᐡ ם ۢ ؛ᄙ ޠ೪
ԒхȂঐႬဟ 1980
ॏ Р ԓ ȇ ӱ ԫȂ 1950 Ԓ хȂ ӱ Ϗ โ Ᏹ ᑺ କȂ ಓ Ӭ ӱ Ϗ โ ޠആ םȠ Form ȡȂᡑԚ೪ॏޠлࢻȂΚژ៊۾ޣ Follows User Friendly ᑺକࡤȂܛᒞȸᒒܓȹȠ User Friendly ȡޠ೪ॏȂᡑԚ೪ॏ्҇ޠӈȠ Lin, ȡȄऌΚޣӶໍؐȂߵٻࠣӼኻЎ໕Ңη Kreifeldt, Hung & Chen, 2015 ѠпಓӬစᔽਞઊȇӱԫȂଢؒঐܓϾޠࠣ൸ӶऌึޠМࡼίᡑԚѠ Ȃ 90 Ԓхུۊആޠם೪ॏȠ Form Follows Fancy ȡ൸ᔗၽՅҢȄҦԫѠޤȂ зखޠ՞ऌзࣩȂၦଊࠣᓎऌޠᆡໍȂഎпሇȃ 21
ࠣޠആםє֥ΠϛӤЩ२ޠ೪ॏ्ષȂϛӤЩ२ӱષޠಣӬȂࠍԥϛӤ๗ ޠݏആםȄໍΤ ᖢȃȃϊȂєᇦΚঐȸ༄ጒȹޠࠣᄙ֖౫ຳȄ८ᄈኻޠࠣȂ
ȡȇ౫Ӷ೪ॏᗀؒޠᡞᡜᇅजᏱစ Form Follows Feeling
ຳ܂܂ϛܛޤ௪ȂณܛᎍȄпȸܓȹ࣐Ґޠ೪ॏђ२्Ȃ֊ܛᒞ ೪ॏޠདܓആםȠ
ᡜȂη൸ܛᒞගਈޠܓ೪ॏȄಓӬȸऌᏱȹࡋᢏ्ؒޠȂࠔѠณݳᅗ٘ȸ ܓȹлᢏޠሰؒȄԄեւңӱϏโȂഇႇٻңϮ८ޠ೪ॏȂٿᔕ၅ٻң ᇅၦଊࠣϟޠᘅྜྷȂҔࠣ೪ॏ৲ᇅӱϏโ৲҇๗ӬޠӱȄ
Ҧαख़ѠޤȂ೪ॏᇅӱϏโਁਁࣻᜱȄпϏཿ೪ॏ࣐پȂϏཿ೪ॏޠ೪ ॏᄻࡧȂᔗ၏єࢃࠣޠᐍᡞѵȃөᆎಡ੬ኊࣻޠᜱ՞ဋȃᚠՔȃ؆፵ȃ ॲਞ๊Ȃٯй्ՄኍࠣٻңਣޠӱϏโȄໍΚؐޠϏཿ೪ॏᄻདྷȂᗚ ཽՄ໕ژࠣޠҢࢻโȃ؆ਠޠᒶᐆȃпІӶࠣ୶Ϝ౫ࠣޠ੬ՔȄ Ϗཿ೪ॏ҇ЖᏳࠣึޠႇโȂᙥҦࠣޠѠңܓȂٻࠣ७մ ҢԚҐȂпؒԥቌঅᇅାޠࠣᏅΩȄऌབึႁȂޠቌঅབሰ् ۢȂܓབሰ्።ȄӱϏโϑစႈᔗңӶСளҢࣁࠣޠ೪ॏȂԄ եᔗңӱϏโڐٻܓϾȃᒒܓϭࡤࠣ೪ॏሰ्ևΩޠҭዀȄ
݃ע ̼ ᇄ ௌ ॴ ݃ע ̼ ᇄ ௌ ॴ
ӱᇅ೪ॏःޠفᐤโ
ᜱܼ೪ॏःޠفᐤโȂ༂Ⓧᇅᝓ॒Ƞ
ᇅ 137
ȡп 2007
Ԓึߓܼȸ೪ॏᏱൣȹޠ፤Нձ࣐ 1996 - 2004
ЖНȂᆤӬЩၷःف๗ݏᘫાԄίȈ 2696
ኻҐȂଇڐःفлᚡึޠᗎ༗ȃःفРݳȃःف឵ܓȃःفΩІڐЖН྆ݸȄစϸݚᐍ౪ ೪ॏᏱൣ
Ƞ ȡ1ःفлᚡпȸ೪ॏȹ࣐ഷளଇޠлᚡȇ Ƞ ȡ 2ःفϸݳӪ໕ϾȂڐϜέпٻңӼᆎ໕ϾРݳഷ࣐ႈȄ
ԒӱϏโᏱཽԚҴпٿȂϲӱϏโࣻᜱःޠف 1993
՞ϜҖӱϏโᏱཽҘεཽসȂ 113
ЖңНᝧР८ࠍпȸϏโᇅȹഷளೞЖңȄηЇΠᇄᢋ೪ॏఁึيϏโఁٲޠي
ޠё፤Н࣐ኻҐȂଇՍ 1,404
ᄃȄᜱܼӱϏโःفлᚡᗎ༗ϟϸݚȂ Lin Ƞ 2015 ȡᇕΠ Ӕ ឋᚡᅌᡑȂпІᇅርःفᗎ༗ࣻޠᜱܓȄڐ፤НлᚡԟޠӱϏโຠզР๊ݳஆᙄःفȂ ᄛᄛᙾӪ२ܼᙜཿԋӓᇅፐҢȂпІߗԒޠᐡϮ८ȂٳлᚡְᇅርޠዦߟឋᚡӤؐໍ
Ȃйڏԥା࡚ᜱᖓܓȄ၏ः࡛ٯفឋᇄᢋґٿӱϏโѠӼΩܼᇰޤӱϏโȃಣᙒӱϏ
ȡӶȸӱϏโᇅ೪ॏޠӲᇅึȹΚНϜȂӶऌ 2018
โпІߴୋ๊ࣻᜱឋᚡαȂпӱϏโࡼ៊ӶϲөөཿϜึඵᇅӏτȄ
Ұ၊ώȃख߈ٺȃ࿆ݔᙵᇅݔᄹȠ
Ԓ 2001
ڻԒϟርȂӲȸӱϏโᇅ೪ॏȹφᏱߟᐤึٿȄٯ፤І 25
ґٿѠϟࢆᇅᡑϾȂࣿ፞՞ӤԂឺКໍٯȂ࣐ґٿቷኅϟึՅևΩȄऌཽܼ
Ԓ 1984
ഌ ȸϏཿϏโᇅᆔ౪ȹᏱߟԚҴ
ȸϏཿϏโᏱߟȹίޠȸӱϏโȹφᏱߟӫ࣐ȸӱϏโᇅ೪ॏȹφᏱߟ٠ϭȄՍ
ऌཽۗ௱ӱϏโпٿȂӱϏโᇅ೪ॏφᏱߟؑԒܛණяໍቸਰޠॏฬ໕ȂഎϏ ཿϏโስφᏱߟޠഷӼȄ
ԟःفлᚡєࢃᡞॏขȃϏձᕘძขۢȃϜНႬဟᗥዻ೪ॏȃଊਁᡘұ೪ॏȃၽҢޑΩᏱȃ
ȡ໕ขܛூޠॏขၦਠᔗңӶϜϊ 2005
ښᇅᡘұ೪ॏ๊ȇ੬րӶᡞॏขȂϛ፤ఁيഌȃऌഌȃഽഌȃϲ࢈ഌᇅ٪ഌȂ௦៊ϛ ᘟӵ࡛Ҵ឵ܼȸҐρȹޠၦਠ৳Ȅভ฿ᅤȃݔᄹȠ
ᏱҢޠ፟ැ೪ॏαȄԫࡤȂϲηഛ៊ηяΠ೩Ӽ๗ӬӱϏโᇅϏཿ೪ॏޠԚݏȄ
- 118 - 119 -
ӱقಜ೪ॏዂԓ
Ҧ Tufts University
ܛስᏳޠ೪ॏყȂ௦ John G. Kreifeldt
೪ॏȂଭᄈউږвഷᜳޠژږӵРȂၽңऌᏱޠःفРݳᇅӒ Prof. Kreifeldt
ӱᇅ೪ॏ๗ӬഷԂپޠφȂᔗ၏Ҧ ڨҦ؈٥ϵѨېଋ
Ԓ 1976
ޠഷٺࠣ೪ॏዪȠݔᄹȂ 2013 ȡȄᝌۊвږ೪ॏΚ Idea
ໍޠҢऌȂණя၍؛উږв֩ძޠᄈ๋ȄϛկԚѓޠ༉ႁвږ೪ॏ഻ཏޠਰЗቌঅȂڐӬ оӱϏโᇅ೪ॏࠍទூ
ҢᇨആȄࠣαҀࠊȂҀൠসᄈܼࡤ៊ࠣท Johnson & Johnson
ঐಓӬӱആޠםԚѓ೪ॏȂӶӱϏโᔗңܼࠣ೪ॏޠНᝧϜȂΚঐޤӫйޠڑጓپȂ ᅮࡤᙾಌ௳᠍
࣐ӫȂ༉ႁ၍؛উږвᜳпژږȠ Reach ȡᜳޠ Reach
ᄈࠣໍۢ՞Ȃፚ೪ॏყȂࠣԥե੬ՔȂყࡿяࠣଭᄈউږвഷᜳژږ ޠӵРȂණя၍ޠ؛ᄈ๋ȇࠣစ౪൸п ᚡȂԚѓޠ༉ႁвږ೪ॏ഻ཏޠਰЗቌঅȄᝌۊȠ REACH ȡвږαҀߗѳΫᎸԒϬӶҀൠխԥ
ޠ೪ॏყȂ௦ڨ؈٥
ϵѨېଋȂଭᄈᜳږȂ
ၽңऌᏱРݳᇅӒໍऌ
Ȃණя၍؛ᄈ๋ȄԚ
ѓ༉ႁвږ೪ॏ഻ཏޠ
ਰЗቌঅȂӈӬо
ӱϏโᇅ೪ॏࠍޠစ
ڑԚѓ೪ॏȄ
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ΚৱϟӵȂጛആᓻًࠣ೪ॏޠ୶ᙻۊԄȄӶӶᇴ݃ࠣ೪ॏԄեഇႇӱϏโࡧޠᆱȂٿ༉
John G. Kreifeldt ܛስᏳ
ႁࠣޠਰЗቌঅȂп҉ຳޠЗȇᝌۊвޠږ೪ॏঐᇴ݃ΠȂӱϏโᇅܓ೪ॏज ޠ๗ӬጃߴࠣԚѓ୶ޠ२्ӱષȄ
ᝌۊвږȞREACHȟҦ
ॷ ӒȂȸ ٻң ȹ ഇ ႇȸ ױК ȹȠ ᐈ ձ Ϯ ८ ȡ ٿᐈ ձȸ କ φ ȹȠ ࠣ ȡȂȸ କ φ ȹ ഇ ႇ ϛ Ӥ ޠϏโ೪ॏȠϏโϮ८ȡٿԚϛӤޠϏձȠӉ ଡ଼ ȡȄ پԄȂ ᆡ ஞ ޠ። ᐍ Ϗ ձȠ Ԅ ። ᐍ ᜣ ਲ ȡ ᇅ ຳ Ω ۢ ڿ ޠϏ ձȠ ױᖴ ۢ ڿӶ ᕔ α ȡȂ ڐ Ϗ ձ Р ԓ ϛ ӤȂ ѓ ሰ ؒ ϛ ӤȂ Ս ด ኈ ᐈ ձ Ϯ ८ ޠആ םȄ ӕ మ Ԛ ޠӉ ଡ଼ ϛ ӤȂ ڐϏ โ ೪ॏηϛΚኻȇپԄȂΚԆᇅΫԆޠᖴȂ ң ޠᖴ କ φ Ս ด ϛ Κ ኻȄ Κ ૢ Յ ّȂ ٻң ഇ ႇ ᐈ ձ Ϯ ८ ٿᐈ Ϗ ڏȂ Ϗ ࠍ ڏစ Ҧ ޠ Ϗ โ ೪ ॏȠ Ϯ ८ ȡ ٿԚ Ϗ ձ ȇ Յ ѻ উ ϟ ޠ һ Ϥ ኈ ࠍ ۢ ؛Π Ϗ ڏഷ ࡤ ޠആ םȄ ࿌ ѻ উ ϟ ޠᜱ ߾ བ ݃ ጃ ਣȂ ആ ޠ םՍ Ҧ ڸ ܓл ᢏ ज ད ޠԚ ϸ ൸ བ ڨ४ ښȂ ࠣ ޠഷ ಥ ആ םη ൸ བ ᐡ
ࠣ ೪ ॏ ޠഷ ಥ ҭ ޠȂ Ӷ ܼ ၍ ٻ ؛ң ւ ң Ϗ ڏȠ ࠣ ȡ Ԛ Ϗ ձȠ Ӊ ଡ଼ ȡ ޠᆎ ᆎ ୱ ᚡ ȇ є ࢃ ٻң ٻң Ϗ ڏਣ ޠᐈ ձ Ϯ ८Ȃ п І ւ ң Ϗ ڏԚ Ϗ ձ ਣ ޠϏ โ Ϯ ८Ȅ ᐈ ձ Ϯ ८ ӱ Ϗ โ Մ ኍ ޠ२ ᘉȂ Ϗ โ Ϯ ८ ࠍ Ϗ โ ೪ ॏ ᜱ З ޠ ୱᚡȄ࣐ΠଇٻңᇅвږϟޠᐈձϮ८Ȃ п І Ϗ โ ೪ ॏ ᇅ ᐈ ձ Ϯ ८ ϟ ޠᜱ ߾Ȃ η ൸
ȡ ! .! Ϗ ڏȠ Tool ȡ ! .! Ϗձ User
ࠣ೪ॏޠӱقಜϸݚȂ Kreifeldt Ƞ 1974 ȡ ණ я ٻң Ƞ
ȡȂՅםԚԄαშܛұޠһϤኈ Form
Ƞ Task ȡ ޠϸ ݚዂ ԓȂ ӕ ђ α ࠣ ೪ ॏ ޠഷ ಥ ആםȠ ዂ ԓȄ ໍ ٯΚ ؐ п ᖴ କ φ ࣐ پᇴ ݃ ၏ قಜ ޠ ၽձȂԄѿίშȄ
- 122 - 123 -
ϾȄپԄȂв๊ږΚૢޠܓຳࠣȂτഌϸޠ೪ॏ৲ཽӶΡһϤኈޠӵழȂึද೪ॏ৲ лᢏޠആڸםঐܓȂٻࠣচڏ౪ޠܓᐡᇅདޠܓആםȄη࣐ϨቅӤޠࠣ೪ॏȂཽ֖
ԒхӶ 1980
τᏱໍঔȂ৲ܜ Tufts
ᏱಭٯᄃርᔗңܛڐණяޠӱϏโق Kreifeldt
τᏱޠϏโ೪ॏःܛفӓзࣩಒΚঐױӱϏโᇅࠣ೪ॏ๗ӬޠᏱโȂःف Tufts
౫ӼኻܓആޠםӱȄ
जഭԏ ݔᄹఁ௳ܼ ಜ೪ॏዂԓȄٻң ! / ࠣ !ѓ / ޠӱϸݚዂԓȂѠпᔔֆࠣ೪ॏ৲Ӷ೪ॏϟߒȂϸݚᐈ ձϮ८ޠᜱ߾ȂଇٻңᐈձϮ८ࣻᜱޠӱୱᚡȂӕᏳΤࣻᜱޠၦଊऌȂःفԥᜱϏโϮ ८ޠᐡୱᚡȄഷࡤȂւңᐈձϮ८ޠӱϸڸݚϏโϮ८ޠϏโଇ๗ݏȂۢٿဏ೪ॏୱᚡȃ ЖᏳ೪ॏȃึᄻདྷȃ೪ॏຠզІ೪ॏۢȄӲࡤȂ์ӼԒٿӶःܛف೪ȸᐡϮ८೪ॏȹ ፟โȂჃᓿःفҢпٻң ! / ࠣ !ѓ / ޠӱϸݚዂԓȂଇөᆎϛӤࠣٻңϮ८ޠᜱ߾Ȃ ଇӱᇅ೪ॏѠ๗ӬޠःفስȄ
ঐःف ȁ ȁ .ӱ೪ॏژНϾӱ ٻң ! / ࠣ !ѓ / ޠϸݚዂԓᔗңӶСளҢࣁңࠣІКϏڏ೪ॏȂ౫ӱᇅ೪ॏ௦Ӭޠӱ ఁ௳ӼԒٿΚޣӬձःفȂپԄ Kreifeldt
قಜ೪ॏԚਞًԂȄঐዂԓଷΠѠᔗңܼΚૢޠຳࠣ೪ॏϟѵȂηѠпᔗңٯᡜᜍܼ ାऌޠၦଊࠣȂܗНϾ഻ཏࠣޠ೪ॏȄݔᄹᇅ
ԒȂ п ՟ Җ Н ഻ ࠣ ೪ ॏ ࣐ ! پ.! Transforming 2007
ԒȂ ԫ ዂ ԓ ң п ଇ ᓎ ٙ Ⴌ ဟ ೪ ॏ Ȃԫዂ . Ergonomics In Wearable Computer Design 2001 ȁ ԓޠᔗң௱ኅՎାऌၦଊࠣȇ ܼߓึٯInternational Journal Of Industrial Ergonomics Ȃණٽϟ ࡤ ၦ ଊ ࠣ ٻң Ϯ ८ ೪ ॏ ޠ ՄȄ ܼ ٯ
International
Taiwan Aboriginal Cultural Features Into Modern Product Design: A Case Study Of A Cross-Cultural Ƞ Lin, 2007 ȡȄԫዂԓ௱ኅՎНϾ഻ཏࠣޠ೪ॏȇܼߓึٯ Product Design Model
! .! Cultural Ergonomics In Interactional And Experiential Design:
Ȃ ණ ٽН Ͼ ഻ ཏ ࠣ ೪ ॏ ϟ ՄȄ 2016 ԒȂ Ӽ Ԓ ٿ ӱ Ϗ โ قಜ ዂ ԓ ᔗ ң Journal Of Design ᐍӬԚНϾӱϏโޠᔗңዂԓ
ȂණٽНϾӱϏ Applied Ergonomic
Ƞ Lin, Chen, Hsiao, & Lin, 2016 ȡȄ Conceptual Framework And Case Study Of The Taiwanese Twin Cup ଇ՟Җഀݕ೪ॏޠНϾӱϏโࣻޠᜱୱᚡȇܼߓึٯ
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โԄեᔗңӶНϾ഻ཏࠣ೪ॏޠՄȄ૮пαख़ήঐঐᇴ݃ӱԄե๗Ӭ೪ॏȂऌޠ ӱقಜϏโ೪ॏᅌᡑژޠܓНϾӱޠ഻ཏ೪ॏȄ
ঐ Ȉ 2 ၦଊࠣϟӱ೪ॏ ȁ ȁ .пᓎٙႬဟ೪ॏ࣐پ
ԒȂӱԫпίܛ፤ख़ޠϲৡഎп࿌ਣޠऌȃНȃަཽनෂ࣐лȄ 2001
ԫঐ࣐ᓎٙႬဟȠ Wearable Computer ȡ !.! Ⴌဟ೪ॏ࣐ຯЗჲգȂଇၦଊࠣϟٻңϮ८ ޠӱ೪ॏȄঐึߓܼ ԫ ঐ л ् ޠҭ ޠӶ ܼ ֖ ౫ Ӷ ࿌ ਣ ޠऌ ᇅ ೪ ॏ ౪ ܉ϟ ίȂ ೪ ॏ Ԅ ե ӱ Ϗ โ ᇅ ೪ ॏ ࡧ ᆱ ޠ ౪܉๗ӬȄ
ᓎٙႬဟӱقಜϸݚ
ऌޠΚӕᆡໍȂၦଊࣻᜱޠӍཿְयΩܼึӼѓޠၦଊࠣȂٯϟᓎٙϾȄկᓎٙϾޠ
!/
೪ॏႇโϜȂϛᜳึ౫֩ᜳ२२Ȅᡞءԥ٘ޠएᔝޫȂٿପᔝٻٯңٳၦଊࠣȄ֊ٻ
ࠏ ٻңȂ ϛ Ϗ ڏҐ ٙ ޠѓ ณ ݳ ӓ ึ දȂ ൸ Ϗ ߣ ڏᛥ Π ᡞ ࣁ ޠ ȇ ᓎ ٙ ൸ Κ ঐ پ ޠ ڑφȄ Ґ ःفپȂຯЗႬφჲգȠᓎٙႬဟȡ л ् ޠѓ ౪ ঐ ၦ ଊȂ ೪ ॏ ഇ ႇ ٻң ౪ ၦ ଊ ق ޠಜ ϸ ݚȂ Π ၍ٻң౪ၦଊޠႇโܛҢޠୱ ᚡȂ ೪ ॏ ॷ ् ޠ၍ ؛Ϗ ձȄ ӱ Ϗ โ ޠᢏ ᘉȂ Ԅ ե ೪ ॏ ᎍ ң ޠϏ ڏȂ пᔕ၅সޠΩ४ښ၍ޠ؛Рݳ ϟΚȄӱԫȂःفւңαख़ٻң ࠣ !ѓ / ޠӱϸݚዂԓȂଇٻ ңϮ८ࣻᜱޠӱୱᚡȂԄίშȄ
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ॷӒᐄၦଊ༉ႁࣻᜱޠ౪፤ȂଇসӶ ౪ၦଊޠႇโϜȂӱ࣐Ң౪ᇅЗ౪ᐡޠ ४ښȂᐡᐈձϮ८ৡܿആԚᇳឍܗᅔѷȃ ܗ๋؛ցᘟᓀᇳȂІЇᔗϛ࿌ߓܗႁϛщϸ ޠӱષȄ௦ଭᄈࠣȠᓎٙႬဟȡҐٙޠ ѓᇅ੬ੇሰؒȂپԄȂᓎٙϾȂѠឺழܓȂ Ѡᓎٙएᔝ๊ȇпІڐ੬ੇѓ೪ॏࣻᜱޠ ϏโϮ८๊ໍࣻᜱϸݚȄ
ഇႇαख़ӱࣻᜱϸࡤݚȂӕ۾իࣻᜱޠၦ ଊ ऌ ѓ Ȃ םԚ Ԅ ί შ ޠ ! .! ᐡၦଊ༉ ႁ قಜ ϸ ݚȄ Մ ໕ ຯ " ЗႬφჲգ л " ्ޠ ೪ॏҭޠȂӶܼᔕ၅ٻң౪ၦଊႇโϜ ુޠᘉȈആԚᇳឍܗᅔѷȃആԚܗ๋؛ցᘟ
ᓀᇳᇅആԚЇᔗϛ࿌ߓܗႁϛщϸȄӱԫȂ ໍΚؐᐡዂڏᡞϾȂःفԥᜱϏโϮ
ᐡ !/ ᕘقಜȄშϜѠ !/
८ ޠᐡ ୱ ᚡȄ ױ ٯၦ ଊ ྜ ٿІ ᕘ ძ ӱ ષ ђ ΤȂՅםԚίშޠ ޤস௦དขޠଊਁϸ࣐Ȉڻٙᕘძ ଊਁȃτಁ൭ᡞଊਁІসՍٙଊਁήȄ
ᓎٙϾ೪ॏϸݚ
Κӈᓎٙޑӈޠ೪ॏȂܛڐᜱᖓޠӱષࣻ࿌ ፓᚖȂєࢃޠӱષȃޑӈҐٙޠӱષȃп І ᕘ ძ ޠӱ ષȄ ॷ Ӓ ҇ ᕤ ၍ ٻң ٻң ޑ ӈޠൠӬȃమႁԚޠҭޠȃٻң࿌ਣޠᕘძ ݸޒȃޑӈޠրȃޑӈםޠᄙȃІପᔝޑ
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ӈޠᜱ߾ȇӕପӬӒࠊޠᐡᕘϸݚȂђαᐡڏІҢࣁםᄙϸݚȂഷࡤପ Ӭ ᡞ ޠሰ ؒ Ȃ ߰ Ѡ ໍ ϸ ޠ ܓ ݚᄻ དྷ ึ Ȅ ೪ ॏ ॷ Ӓ ౫ х ޠᓎ ٙ ޑ ӈϸݚКȂໍঐଊਁ౪೪റޠ೪ॏȄ౫хউٙαܛएᔝޠӉΚޑ ӈ എ ԥ ڐҭ ޠȇ կ ؑ Κ ޑӈ Ґ ٙ എ ᎍ ூ ܛ ڐȂ Ӭ ౪ ӵ ೞ ٻңȉ п ί ᓎٙϾޑӈ೪ॏϸޠݚᔯਰᘉȈ
Ƞ ȡ1ԥѓ२ፓӼᎸࠣޑޠȉ Ƞ ȡ 2ሰ्ପᔝӼѓޑޠӈϏڏȉ Ƞ ȡ3Ӭ౪ҔጃӵٻңޑӈϏڏȉ Ƞ ȡ 4ޑӈҐٙޠ೪ॏӬ౪ȉ Ƞ ȡ5ԥڐѻഌ՞ܗᏣۣѠпٻښңޑӈȉ Ƞ ȡ 6ѠᐍӬܓ፵ࣻߗޑޠӈȉ Ƞ ȡ7ᄈܼ౫ԥޑӈםޠᄙᅗཏȉ Ƞ ȡ 8ԥུऌ౪ུޠᐡࣩ८ȉ
ଭᄈαख़ޠୱᚡϸݚᓎٙࠣޑȂєࢃᡞٻңޑӈޠᏣۣȃପᔝޑӈޠᏣۣ ІޑӈޠրȃޑӈପᔝܼᡞޠРԓȃޑӈޠңഋȃପᔝޑӈႁԚޠҭӵȃ ٻңޑӈޠൠӬ๊Ȅ
ຯЗႬφჲգ೪ॏႇโᇅۢᇴ݃
ᐄαख़ޠϸݚȂԄԫፓᚖقޠಜȂ҇ۢԥөᆎϛӤޠᡞ४ښȄӱԫȂ ᄈ೪ॏୱᚡࣩۢޠȃ೪ॏӈޠ४ښȃޑӈםԓޠϸ๊ݚȂԥֆܼࡤ܂೪ॏ ໍޠȄپԄȂޑӈህֆউԚϏձޠϏڏȂࢉޑӈ҇ሰପӬউޠሰ ؒȂᓎউҢࣁםᄙޠϛӤȂޑӈηሰၮᓎউՅᡑםԓȄউӶΚЉ ΡΫѳϊਣ၈ȂτयѠϸ࣐Ϗձਣȃ۩ঢ়ਣІᆄએਣήτഌϸȇٯѠ ӕಡϸ࣐ЙѵȃࡊϲІӅȃϵଡ଼һ๊ܓ፵Ȅӱ࣐উҢࣁםᄙޠᆎᆎӱ ષȂ҇ሰޑӈϸഹ࣐Ӆ۩ޠܓঢ়೪റІҔԓޠܓᓎٙ೪റڎᆎםԓȄ࣐ ᐄαख़ޠ೪ॏӈȂӕໍΚؐᡞሰؒϸݚȂᎍᔗϛӤٻңൠӬȂҐ೪
݃ע ̼ ᇄ ௌ ॴ ݃ע ̼ ᇄ ௌ ॴ
ॏ ௵ ڎᐍ ᡞ Մ ኍȄ ഷ ࡤȂ ւ ң ӱ ϸ ڸ ݚϏ โ ଇ ޠ๗ ݏȂ ٿЖ Ᏻ ೪ ॏȃ ึ ᄻ དྷȃ ೪ ॏ ຠ զ І೪ॏۢȄ
ഷ ࡤȂ ຯ З Ⴌ φ ჲ գ ۢ ೪ ॏ Ԅ ί შ ܛұȂ л ् ϸ ࣐ ᓎ ٙ ᇅ ۩ ঢ় ޠϛ Ӥ ೪ ॏȂ ᓎ ٙ ए ᔝ ਣ ڐᓎ ٙ ೪ റ є ࢃ ᓟ ౽ ԓ ᡘ ұ Ꮳȃ Ѣ α ᖘ л ᐡ І ѿ ࠊ ᖘ ህ ֆ ᒰ Τ Ꮳ ή τ ഌ ϸȄ ࣐ ପ Ӭ ٻң উ ٙ ᡞ А ω ޠ ৰ Ȃ ή ഌ ϸ ೪ റ ְ ԥ ኇ ܓ๗ ᄻ ޠ೪ ॏ ȇ ࣐ ᗘ ռ ֺ ᛥ উ ө ᆎ ձȂ І ପ Ӭ উ ࠽ ޠ༗Ȃ ή ഌ ϸ ೪റପဋְϛϔᘚᜱࣁޠȇйପဋ՞ဋ࣐ᓟ ഌ І К ᖘȂ ܓ عІ υ ࣲ ܓѠ ᐈ ձ ٻңȄ ԫ ѵ ପ Ӭ ϛ Ӥ ޠሰ ؒȂ উ ए ߞ ೠ ौ ܗѵ ਣȂ ᐡ ڏѠ ପ ᔝ ܼ ՙ ޑϟ α ȇ ए ೠ ՙ ޑਣȂ Ҽ Ѡ
ᒒጴପᔝȄޑӈࣲп֝ڏԯѓІѠܷඳޠჭ࣐၈ȂቩђପᔝޠᎍܓȄ
ᆤӬαख़ȂѠпூޤၦଊࠣᓎऌϛᘟؐໍޠȂഎпሇȃᖢȃȃϊȂєᇦΚঐȸ༄ጒȹ ޠࠣᄙ֖౫ຳȄ८ᄈኻޠࠣȂຳ܂܂ϛܛޤ௪ȂณܛᎍȄԄեւңӱϏโȂ
! / ࠣ !ѓ / ޠӱϸݚዂԓȂѠпᔔֆࠣ೪ॏ৲Ӷ೪ॏϟߒȂ
ഇႇٻңϮ८ޠ೪ॏȂٿᔕ၅ٻңᇅၦଊࠣϟޠᘅྜྷȂࣻᜱࠣ೪ॏ৲ᇅӱϏโ৲ ևΩޠ२ᘉȄҐНණяٻң
ϸݚᐈձϮ८ޠᜱ߾ȂଇٻңᐈձϮ८ࣻᜱޠӱୱᚡȂӕᏳΤࣻᜱޠၦଊऌȂःفԥ ᜱϏโϮ८ޠᐡୱᚡȄഷࡤȂւңᐈձϮ८ޠӱϸڸݚϏโϮ८ޠϏโଇ๗ݏȂۢٿဏ೪ ॏୱᚡȃЖᏳ೪ॏȃึᄻདྷȃ೪ॏຠզІ೪ॏۢȄҐНණяޠၦଊࠣӱϸݚዂԓȂѠп ණٽґٿၦଊࠣٻңϮ८೪ॏޠՄȄ
Ԓ ऌ ཽȸ ՞ ീ ޑᓣ ॏ ฬ ȹ ః Π ᇄ ᢋ ޠ ՞ ڑᙡ ॏ ฬȂ ᐤ စ ං Ԫ ᙾ ȃ ። ᐍȂ Վ 1998
ঐ Ȉ 3 Н഻ࠣϟӱ೪ॏ ȁ ȁ .п՟ҖН഻ࠣ೪ॏ࣐پ Ս
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Ԓᐤਣ 2012
Ԓٯ๗ࢳܓӉଡ଼ȂӲႇџΫӼԒึޠٿȂഷτޠཏဏӶܼпঢ়Ω໕࣐л 14
ᏳȂᏱࣩᇅཿࣩಣᙒ՞ޠᇅȂၽң՞өᆎ༉ಜНϾȃՍดၦྜȃНᇅަཽึѭ ਠНޑϡпߴԇȂଷΠя࣐ࣻ࿌Ѡᢏޠ՞ၜមၦਠϟѵȂηӱᔗՅҢя೩Ӽଇ՞ڑᙡ ԥᜱޠःܛفᏱ՞፤НȄःݔفᄹᄹ۸ᇅঐঢ়ޠऌॏฬȂٯفϸݚᇄᢋНϾ ഻ཏཿࣻᜱޠߓึܛܛق՞ڑᙡീȃᆉς፤НȂစҦڐःفлᚡȃРݳȃ឵ܓᇅЖңНᝧ ๊ࣻᜱᡑϾȂᙥпଇНϾ഻ཏཿᏱࣩӶ՞ڑᙡःޠفԚݏᇅᗎ༗ȄစҦᘫાᇅᅌᛱȂഷࡤȂ ණя՞ڑᙡःึفਲ࢝Ȃп៊ࡤٽःفՄȠ଼ᆃ҂ȃݔᄹȂ 2013 ȡȄ
ϊਣܺޠീޑᓣȂءԥਣᇅӵޠ४ښȂ೪ॏ৲Ѡпᓎਣڦூࣻᜱၦ 24
՞ڑᙡၦଊȃޤᜌژ഻ཏᙾޠඳႇโ
՞ڑᙡ൸Κ৵ ଊȂӶڦூၦଊޠႇโϜȂԄե՞ၦਠᙾᡑԚԥңޠၦଊȂໍՅᙾᡑԚНϾ഻ཏȂ೪ॏ৲ Ӷ՞ዙϟίȂᔗ၏्८ᄈޠ፟ᚡȄ࿌ീޑᓣНޑ՞ϾࡤȂ೪ॏ৲८ᖞഷτᜳ֩ޠȂ൸Ԅ եᛂτޠၦਠ໕ϜȂژ׳ԥңޠၦଊȂໍՅձ഻࣐ཏึདྷྜٿޠȄ्ऐખঐ֩ძȂѠпȸၦ
ଊʔޤᜌʔ഻ཏȹޠໆӪࡧٿՄȂӕህпȸђঅȹึٿ܉྆ޠදȄ೪ॏԄݏဤᄃήঐໆӪ ޠђঅȂ൸ւ८ᄈ՞ڑᙡܛழࢆޠٿȄ्Ԛ൸Κঐ՞ڑᙡޠН഻ࠣȂڐႇโཽစᐤ ήঐࢳȂєࢃಒΚࢳޠၦଊђঅȃಒΡࢳޤޠᜌђঅڸಒήࢳޠ഻ཏђঅȄпίᙐ्ᐍ ౪ၦଊђঅȃޤᜌђঅڸ഻ཏђঅήࢳޠഀ๗ႇโȄ
Ƞ ȡ1ၦଊђঅ ԫࢳഷ२्ޠ՞ڑᙡޠۗၦਠȂစᐍ౪ᘫાȂםԚقಜϾڸᙐዔϾޠၦଊȄ࿌೪ॏ ໍΤ՞ڑᙡၦਠ৳ਣȂॷӒ८ᖞޠΚஃᛂτޠၦਠȂԄեٳۗၦਠϜ׳яቌঅȂᐍ౪ яԥңޠၦଊȂᡲۗၦਠϛӕΚஃНԆܗԆȂՅᙥҦقಜޠܓϸݚȂၦਠᡑԚၦଊȂ ٻၦਠڏԥཏဏȄ೪ॏӶ८ᄈᛂᚖޠ՞ၦਠਣȂᔗ၏ޠಒΚӈٲȄԥقಜޠཋᐍȂ ၦଊђঅႇโϜߩளԥңޠРݳȂ೪ॏѠՍӗߓੀȂױۗၦਠϜܛඣख़ޠ੬ኊڸ឵ܓȂᘫા ᐍ౪ΤߓȂԫߓᡲ೪ॏץഁජඬ၏ྲࣻޠޑᜱၦଊȂ൸ၦଊђঅޠႇโȠݔᄹȃ凃 ًᓇȃᒄምБȂ 2006 ȇ凃ًᓇȂ 2006 ȡȄ
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Ƞ ȡ 2ޤᜌђঅ ԫࢳл्Ӊଡ଼ၽң೪ॏߟޤᜌȂၦଊ፮ϡཏဏȂᐍ౪я೪ॏϰષ࡛ڸҴ೪ॏ౪܉Ȅ࿌೪ ॏױၦਠᐍ౪ԚၦଊࡤȂၦଊђঅޠϲৡȂѠٻ೪ॏᄈНޠޑᐍᡞђΠ၍Ȃկԫਣޠၦଊ ٯґೞϸڸݚຠզȄ࿌ၦଊђঅޠϲৡȂഇႇ೪ॏϡпࡧՄȃၜមڸΠ၍ȂঐђঅޠၦଊϘ ཽԥཏဏȄ࿌ԥཏဏޠၦଊȂᙾᡑԚѠຠզڸϸޠݚϲৡ൸ޤᜌȄӶຠզڸϸޠݚႇโϜȂᒋ Τ೪ॏޠཿޤᜌȂױၦଊᇅཿޤᜌᐍӬȂोҢяѠձ࣐೪ॏޠϲৡȂ൸ޤᜌђঅഷ २्ޠႇโȄпίп՟Җ݉Ⴛ࣐پȂ೪ॏѠпᆺฑܼၦଊђঅϜ࢛ޠঐ੬ۢϲৡໍϸݚȂ
ȡȄӱԫȂޤᜌђঅΚᆎ๋ 2006A
پԄȈѿშȸೠϜୂۆȹණєޠ೪ॏ྆܉Ȃ֊ජඬྲНםޠޑᄙȂпІྲНޠޑएᔝ੬ܓȂ ᐍӬ೪ॏޠनෂޤᜌȂܼץഁםԚ೪ॏ྆܉ȠݔᄹȂ ޠܓႇโȂѻڸၦଊђঅഷτޠϛӤӶܼȂၦଊђঅᄈܼ՞ڑᙡၦਠȂໍ๗ᄻϾޠखᓄȂ ҐٙϛڏཏဏȂѬۗၦਠȂစႇᐍ౪ࡤ֖ܛ౫ٲޠᄃଊਁȄՅޤᜌђঅє֥೪ॏཿᇅᑀ ੬ُޠ၍Ȃܗпစᡜໍຠզࡤޠ๗ݏȄӱԫȂޤᜌђঅਗ਼ޠژ೪ॏཏဏڸ೪ॏࠊޠ ࠍȄ
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ޤᜌђঅ ޤȁᜌ ၦȁଊ
೪ॏ౪܉ ೠϜୂۆ
> ೠޤޠᜌ НϾཏో
, รฤೠ ޠᇴ݃
Ƞ ȡ3഻ཏђঅ
Н഻ࠣ೪ॏโזȡȂٯഇႇ೪ॏޠཿȂ഻ആяН഻ 3-4-2.3
ԫࢳޠ२ᘉޤױᜌђঅޠϲৡȂᐍӬژძࢉݳٲϜȠძࢉݳٲၐԄ ҐН ࠣȄ՞ڑᙡϲৡ्ᡑԚН഻ࠣȂᙾڐඳႇโഷ२्ηഷᆡீޠഌϸ഻ ཏђঅȂӱ഻࣐ཏђঅ՞ڑᙡޠϲৡ഻ആяѠ۾ի௱ኅޠਞઊȂڸҘ ៊စᕋޠቌঅȄԥրܼၦଊђঅޤڸᜌђঅܛ२ޠᐍ౪ڸϸݚቺ८Ȃ഻ཏ ђঅӶཏޠ೪ॏ౪܉ȃНϾᆡઢڸ೪ॏϰષޠᔗңȂਗ਼ޠژቺ८Ȅ ඳѰၘᇴȂ഻ཏђঅޤױᜌђঅםܛԚޠϲৡᡑԚȂϜםԚ ࠣȂٯ഻ആяঅȄ഻ཏђঅޠႇโȂ२ޠ೪ॏޠȂ೪ॏޠ ຺હዤȂޤᜌђঅޠϲৡ൸຺ึදȄ೪ॏޠєࢃᄻདྷึΩȃ ᛳშѾᇅᛳშᡞᔗң๊ȂดՅٳѾȂ҇Ӥਣཧପ೪ॏޠߟޤ ᜌȂپԄဟΩᐮᕞȃ೪ॏРݳȃ؆ਠђϏڸ໕ᇨആ๊ȄԄԫϘึяӼ ϰޠ഻ཏȂໍՅຠզяԂޠ೪ॏȂᡲ՞ڑᙡޠН഻ࠣڏᝰލΩȄӱԫȂ
ޤᜌђঅژ഻ཏђঅޠႇโϜȂ೪ॏޠཿᅌߩள२्ِޠՔȂ ԥԂޠ೪ॏȂ൸םԚԂޠ഻ཏђঅ୧ࠣȄ
೪ॏसഇႇڏԥಣᙒ࢝ڸᄻޠ೪ॏРݳȂ൸ԥقಜޠԚН഻ ࠣȄ ᐄ ः ޠ فစ ᡜȂ ೪ ॏ Р ݳϜ ޠ ძ ࢉ ݳ ٲȂ Κ ঐ ᙐ ܿ ң ޠР ݳȂӶ೪ॏޠႇโϜӒН഻ࠣޠᗋຶȂᐄڐ੬ܓඣख़ґٿѠٻޠ ңძȂٯޤᜌђঅܛҢޠ೪ॏ౪ڸ܉೪ॏϰષᒋΤڐϜȂᙥпࡧՄ ࠣ ޤ ڸᜌ ђ অ ޠᜱ ߾Ȅ Ӷ ძ ࢉ ޠ ٲί љ ࢳȂ η ൸ ࠣ ᄻ དྷ ึ ࢳȂӕཧପࠣᇮཏޠ഻ձКݳȂᡲࠣԥޠྀఽຝញ֖౫ȂϾНϾޠ ੬፵Ȃᙥпఽྀ༉ሏН഻ࠣޠѓȃདڸϲӶཏోȠ৹ః፲ȃݔᄹȂ ȡȄ࿌೪ॏщϸΠ၍՞ڑᙡޠђঅႇโࡤȂ௦ίࠍٿᄃଡ଼ቺ८ޠ 2011 ᔗңȄණє೪ॏϟߒȂ೪ॏॷӒഀ๗ࣻژᜱᆪયȂཫ൷ٯᘳ៕݉Ⴛၦਠ৳ ޠშбڸНԆȂಁӼၦਠϜژ׳Ѡձ࣐ණє೪ॏޠྲޑȂϟࡤၦਠഇ ႇقಜϾޠᐍ౪ᇅᘫાȂםԚԥңޠၦଊȂഇႇ೪ॏޠߟޤᜌȂໍΚؐ
݃ע ̼ ᇄ ௌ ॴ ݃ע ̼ ᇄ ௌ ॴ
ϸᙾڸݚϾၦଊђঅޠϲৡȂഷࡤםԚ೪ॏРӪȄ ೪ ॏ ഇ ႇ ޤᜌ ђ অ ם ܛԚ ޠ೪ ॏ Р ӪȂ п ძ ࢉ ໍ ݳ ٲ ٻң ڸሰ ؒ ϸ ݚȂ ٯп ೪ ॏ ཿ ޠ Ȃ ໍ ᄻ དྷ ึ Ȃ ഇ ႇ ᄻ དྷ ຠ զ ࡤȂ Ԛ ՞ ڑᙡ Н ഻ ࠣ ೪ ॏȄ ՞ ڑᙡ ژ഻ ཏ ђ অ ޠ ႇโȂԄίშȠ༂ϰఽȃݔᄹȂ 2006 ȡȄ ᒋӬ՞ڑᙡȅНϾ഻ཏȅ೪ॏђঅϟᐍӬዂԓ
Н Ͼ ഻ ཏ ཿ ޤᜌ စ ᔽ ࡧ ᆱ ί ޠ ཿȂ η ޤ ᜌ စ ᔽ ᡞ قϜ ޠ२ ् ᕘ Ȅ ഇ ႇ ၦ ଊ ऌ ᙾ ޠ Ͼ І ᓾ ԇ ࡛ ܛဋ ޠ ՞ ڑᙡȂ ᙥ Ҧ २ ಣ ᇅ ഻ ུȂ Ԛ ࣐ Н Ͼ ഻ ཏ ཿ ึ ޠஆ ᙄȄ ࿌ ՞ ڑᙡ ષ ؆ ޠ ᔗңᅛᗎӼϰȂܼഃᅛึяөᆎޠ୧ཿዂԓȄ
ȡ пҴᇄᢋτᏱНϾ 2009
࣐ΠႁԚαख़࢝ܛᄻޠНϾ഻ཏ೪ॏђঅޠစᔽ ᡞ قȂ ݔᄹ Ƞ ഻ ཏ ༫ ୣ ࣐ پȂ ණ я ࣻ ᜱ ޠ௱ ๋ Ȃ ֊ ᐍ Ӭ α ෭ ՞ ڑᙡ ޠН Ͼ ഻ ཏ ᇅ ೪ ॏ ђ অȂ စ Ҧ Ϝ ෭ ௳ ᠍ ึ ๗ Ӭ ܓऌ ᇅ ད ܓ೪ ॏȂ ഷ ࡤȂ ᇅ ί ෭ޠҀൠ๗ӬԚུᑺޠजᏱစᔽᇅᡞᡜ೪ॏ ޠ ཿ ᜧȄ η ൸ စ Ҧ ՞ ڑᙡȃ ഻ ཏ ђ অȃ ः ึ ೪ ॏ ᇅ ୧ ࠣ Ͼ ๊ ࢳȂ ᙵ ൳ Н Ͼ ഻ ཏ ࠣ ޠН Ͼ ϲ ోȄ ٯᇅ ࣻ ᜱ ޠཿ ࣩ Ӭ ձȂ စ Ҧ Ҁ ൠ ϸ ݚȃ စ ᔽ ਞ ઊ ຠ զȂ ໍ ୧ ཿ ዂ ԓ ϟ ࡛ ҴȂ ߵ Ԛ ᕋ ၽ ϟ Ѡ ܓȄ ഷ ࡤȂ ႁ ژ഻ ཏ ђ অ ࠣ ᄈ ࣻ ᜱ ཿ ϟ ڏᡞ ֆ ઊ ᇅ ଔ ᝧȄ ᒋ Ӭ ՞ ڑᙡȅ Н Ͼ ഻ ཏȅ ೪ॏђঅϟᐍӬዂԓȂԄίშȄ
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൸೪ॏโזՅّȂНϾ഻ཏࠣ೪ॏȠпίᙐᆏН഻ࠣȡѠпϸԚȈᘞڦНϾॴੀ੬ՔȃםԚ ೪ॏ྆܉ዂԓȂᇅԚН഻ࠣ೪ॏήঐࢳȇ์Ƞ 2005A,B,C ȡ ױαख़܉྆ޠᔗңӶ՞ڑᙡ ޠ഻ཏᏱಭϜȂٯНϾ഻ཏޠђঅϸԚήঐࢳȂණяԄѿშϜຏጤޠН഻ࠣ೪ॏޠђঅ ዂԓȄ൸НϾ഻ཏђঅՅّȂಒΚঐࢳԄեױۗޠȸНޑၦਠȹȂ፮ϡཏဏȂစҦȸၦଊ ђঅȹȂԚ࣐ԥңޠȸ೪ॏၦଊȹȇӕစҦϸݚᘫાȂഇႇȸޤᜌђঅȹȂᡑԚѠңޠȸ഻ཏޤᜌȹȇ ഷࡤȂࠍစҦࣁၽңޠȸ഻ཏђঅȹȂםԚԥቌޠȸහኌଓȹȄԄݏӕ๗Ӭ౫хၦଊऌᇅ Ⴌဟህֆ೪ॏࣻޠᜱȂѠпഇႇ՞ڑᙡםԚၦਠ৳ȂࣦՎᘘщ࣐ȸ೪ॏޤᜌ৳قಜȹȇӕ စҦႬဟህֆఁᏱȠ CAI ȡقಜȂձ࣐ȸ೪ॏᏱಭᙾඳȹޠ൭ϮȄഷࡤȂࠍւңႬဟህֆ೪ॏȠ CAD ȡ قಜȂޣ௦Ԛ഻ཏࠣޠ೪ॏȄԥစᡜޠ೪ॏ৲Ѡпւңѿშ Ϝ࢝ܛᄻقޠಜՍשᏱಭȂ ԚНϾ഻ཏࠣޠ೪ॏȄᄈܼณစᡜޠ೪ॏ৲ȃߒᏱܗᏱҢȂηѠစҦঐ࢝ᄻᏱಭԄե೪ ॏН഻ࠣ ȠݔᄹȂ 2005A,B,C ȡȄ ൸ᄃርޠஉ८ՅّȂᐄԄѿშίРຏጤܛұȂη൸ഀ๗՞ڑᙡȃ഻ཏђঅȃःึ೪ॏᇅ ୧ࠣϾޠΚೲႇโȂӕପӬစᕋዂԓڑޠᙡђঅᄻདྷȃҀൠϸݚȃစᔽਞઊȃ୧ཿዂԓᇅᕋၽޠ
Ѡ๊ܓȂםԚࢌϸϏέӶӔӤޠ ࢝ᄻȂٯᐍӬȃ഻ཏᇅҢཏႁ ԚစᔽजᏱޠԚݏȂԄίშήঐቺ Ԫ ᇅ ϛ Ӥ ࢳ ޠᜱ ߾ ܛұȄ п ࠊ შ ࢝ޠᄻ࣐ஆᙄȂଇԄեഇႇ՞ ڑᙡ ഻ ཏ ђ অȂ Н Ͼ ഻ ཏ ᙾ ඳ ࣐ Н ഻ ࠣ ೪ ॏȄ η ൸ п ೪ ॏ ཿ ᜧᆔ౪܉྆ޠȂᐍӬНϾ഻ཏȃђ অ೪ॏȃҢᇨആȂΞՎၰ ޠ೪ॏཿȂႁژпȸНϾђঅȹ ٲࢉޠϾȂпȸ೪ॏђঅȹޠ ϾȂᇅпȸ഻ཏђঅȹޠ୧ࠣϾȂ ȸ՞ڑᙡȹޠНϾᙾඳ࣐Н഻ ࠣȠݔᄹȂ 2005D ȡȄ
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Н഻ࠣ೪ॏโז
࿌௱НϾ഻ཏཿȂȸӓ౩ҀൠȂӶӵ೪ॏȹ Ԛ ࣐ ҭ ࠊ ө စ ᔽ ึ ๋ ޠᗎ ༗ ϟ ርȂ ᇄ ᢋ ᙵ ൳ Ӽ ϰ ޠఋ ထ Н Ͼ ੬ ՔȂ ٘ п ණ ٽ೪ ॏ ስ Ӷ ޠᔗ ң ቌ অȂ Ԛ ࣐ ഻ ཏ ྜ ٿІ ྆ ึ ܉ ޠ ٸᐄȄ կ ༉ ಜ ޠ ࠣ ೪ ॏ ः فȂ Щ ၷ Ӫ ౪ ፤ ዂ ԓ ޠ ଇȃ ࢝ ᄻ ቺ Ԫ ឵ ܓȃ ܗණ я ࠣ ೪ ॏ ๋ ޠ ๊ ȇ ӱ ԫȂ ৹ ః ፲ȃ ݔᄹ Ƞ 2012 ȡ ණ я Κ ᎍ Ӭ Н ഻ ࠣ ೪ ॏ ޠโ זȂ ණ ٽ೪ ॏ Н ഻ ࠣ ਣ ޠ Մ ٸᐄȄ ၏ ः ॷ فӒ စ Ҧ Н ᝧ ଇ І ᆤ Ӭ ঢ় ཏ ُȂ ᘞ ڦ ძ ࢉ ݳ ٲІ ࠣ ᇮ ཏ Ᏹ ᎍ ң ܼ Н ഻ ࠣ ೪ ॏ ޠഌ ϸȂ ӕ ܼ ೪ ॏ ႇ โ Ϝ է п Н Ͼ ੬ Ք ޠཋ ᐍ ϸ ݚȂ ึ Н ഻
ࠣޠ೪ॏโזȂԄѢშȄშ中ޠ೪ॏᙾඳዂԓп೪ॏႇโ࣐ᐘໆȂᐍӬຳޠగᇰޤᇅ೪ॏޠ ഻ཏђঅڎঐ८ӪȂՅୣϸ࣐ϥঐ೪ॏโؐזȈ Ƞ ȡ1ϸݚНϾ੬ՔȃȠ ȡ 2ഀ๗ࠣȃȠ ȡ3ࢆᒶᎍۤ྆܉ȃ
ȡȃᙾᡑȠ Transit ȡȃᙾϾȠ Transform ȡήঐቺԪޠȸ೪ॏࡧՄᙾඳȹȂڟֆ Transfer
Ƞ ȡ 4ໍ೪ॏึȃȠ ȡ5я೪ॏۢȄ ٯпᙾඳȠ
೪ॏН഻ࠣ೪ॏໍޠȄ࿌೪ॏН഻ࠣਣȂӱНϾ੬ՔҐٙڏܛԥޠНϾཏోȂ҇ف ၍ݚНϾ឵ܓȂ൷ؒНϾ੬Քᇅ֖ࠣ౫Ӭ౪ᙾޠඳȄӶૢ೪ॏ྆ึ܉དྷޠႇโϜȂԇ Ӷ೩ӼޠϛጃۢܓȂᄈ೪ॏՅّȂϛৡܿජඬޠȄᙥҦȸН഻ࠣ឵ܓȹᇅȸ೪ॏࡧՄᙾඳȹ ڟޠֆȂଷΠѠᔔֆᕤ၍ᇅଇНϾ੬ՔѵȂҼԥֆܼ೪ॏႇโϜȂࡧՄөঐቺԪޠН഻ࠣᔗ ңȂ೪ॏڏԥНϾཏోޠࠣȂयΩܼНϾ੬Քᙾޠඳᔗңᇅࠣޠ೪ॏ֖౫ȂՅϛѬНםޑ
ȡძࢉݳٲᔗңӶНϾ഻ཏ೪ॏαȂഇႇНϾᙵ൳ܓٲࢉޠȂစҦӔӤଅᏺޠ 2009
ᄙޠҾਞȂ࣐ܗНޑવႻᙾޠຯᔗңȄ
์Ƞ
- 144 - 145 -
ϤႇโȂпᡜᜍძࢉݳٲᔗңܼНϾ഻ཏࠣ೪ॏޠѠܓȂԄѿშȄᙐّϟȂ೪ॏ৲ᙥҦ ძࢉݳٲȂץഁޠ௱ขٻңҔޠሰؒၦଊȂΚ೪ॏޠлᢏȂ೪ٙӵ࣐Ӽ२ِՔᇅ ϛӤࠣٻңޠϛӤᢏᘉȂΤࠣлᚡȃ੬ܓȃძȃൠෂȃٲӈȃཿᇅަཽ࣐ᗎ
ޠ೪ॏყӔӤஉȂଇޠлᚡτӼ࣐Ңࣁ 2-4
༗๊๊өᆎϛӤᢏᘉȂпϼ೪ॏлᚡȃࣩۢሰؒᇅጃᇰ೪ॏጓȄΚૢՅّȂ೪ॏཿࣩٻң ძࢉໍݳٲึདྷਣȂҦၦ೪ॏ৲ழስ ᄙпІᐈձࢻโȂկҦܼ೪ॏਣโޠୱᚡȂளϛཽᄃӵᢏᄇȂՅᐄ೪ॏყޠҢࣁစ ᡜпӔӤଇ፤ޠРԓȂຏᔤяᎍ࿌ٲࢉޠቒҐȂഷࡤҦϏཿ೪ॏ৲ᐄቒҐܛᘫાяޠୱᚡᘉᙾ ϾӶ೪ॏαȄٯძࢉึݳٲԚძ೪ॏఁᏱѳߓੀȂη൸ძึȃძһࢻȃࠣึ དྷᇅࠣ೪ॏ๊ѳঐࢳȂᙐ्ᇴ݃ԄίȈ
Ƞ ȡ1ᕋആΚঐძȈᐄՄޠНޑȂ࢝ᄻΚঐདྷޫޠȂ٘пདЗȇ Ƞ ȡ 2ຨᇴΚঐࢉٲȈစҦძޠϤȂҴ٘НϾཏోޠྜȂӶܼൕӲଅᏺȇ Ƞ ȡ3ጢቹΚঐቒҐȈഇႇࢉޠٲᐮึȂЖᏳដึ೪ॏޠ഻ཏȂп߰ដึ೪ॏȇ Ƞ ȡ 4೪ॏΚঐࠣȈӕ౫НϾޠ഻ཏȂ२༮౫хҢࣁॴޠੀȄם༮ҢࣁࠣکȄ
- 146 - 147 -
ጢቹΚঐቒҐ
೪ॏΚঐࠣ
- 149 -
03
01
ᕋആΚঐძ
04
02
ຨᇴΚঐࢉٲ
- 148 -
пᇄᢋ՟Җഀپ࣐ݕ ᡜᜍαख़ఁᏱߓੀѠ
์ࠊख़ࣻᜱޠःفЗூቹԚ፤Н Transforming Taiwan Aboriginal Cultural Features into Modern Product Design: A Case Study of a Cross-cultural Product,ܼߓึٯርё International Journal of Design 中ȂЖକ೩ӼଠȂजᛴ৭೪ॏᏱଲȞRISDȂRode Island School of Designȟױ၏፤Н࿌ձၯНϾ೪ॏȞcross designȟ ޠ२्ՄНᝧȇࣦՎഀርޤӫޠᏱ Donald Norman ఁ௳എٿ ߭ଇ፤пძࢉݳٲ೪ॏޠഀޠݕНϾཏోȄ
Norman Ӷ ڐEmail Ϝԥίӗޠຠ፤Ȉ
“I was especially intrigued by your analysis of the three layers and levels of cultural artifacts and then the way that you used those levels to drive the four stages of the design process. Figure 2 was especially illuminating. Thank you for such a marvelous analysis.”
A B D C
Norman ఁ௳ໍΚؐණяȂԄեᡲ౫хޠউηѠпڨٵӔഀݕ ޠ፹Ȅӱ࣐൸଼ΜѼഀݕՅّȂേޠᚗРөՍȂѷџ ٿഀݕӔޠНϾཏోȄ
“The two people drink at the very same time, side by side. I am afraid that this behavior has been lost with the “Eternity”. With Eternity, the two people have to drink one at a time – this is very different. I wonder if your students would explore this difference?”
部 A 分 ܛұȄ ᄈ ܼ
ఁ௳ ޠಡЗᇅᑀژ Norman
ఁ௳ᢏᄇΤཌྷȂࡿяȸ Eternity ȹޠ౫хഀݕ೪ॏȂΚԪѬΚȂϑစѷџ՟Җ Norman ഀڎݕঐӤਣӔȂӔӤϸޠٵНϾཏోȂԄშ
部 B 分ȂױίРݕޠφစҦ੬ੇޠᐡᄻᙾαٿȂԚ࣐ѫΚᆎЬ
ُ၍ȂདིڄȄڐᄃ೪ॏϟߒ൸ՄኍژഀݕӔޠНϾཏోȂ࿌উӶۺۈϜȂԚಒΚؐޠ һ Ѕ ႇ โ ࡤȂ ڐί Κ ঐ ؐ ൸ Ԅ შ
部 B 分ѢίРܛұȄΚঐޠڑНϾ഻ཏᇅ౫хऌ๗ӬȂւң
҂ޠഀݕȂѠпᒒኺޠേഀݕȄഷࡤȂࠍѠп።ᐍ࣐ᒒஞޠേРԓȂᖜຯᖜേഀݕȂ ᡘұЗЗࣻӠޠძȂԄშ НϾϟࡧѡࡘȂ౫ऌϟ౫хॴޠঐȄ
ȹȂ Ԅ შ Eternity 部 C 分 ޠ پȂ ڐ੬ ੇ ೪ ॏ ޠഀ ௦ ๗ ᄻȂ Ң Π ή ᆎ ϛ Ӥ ٻ ޠң ᄙ ! .!
ӶٻңစᡜпІٻңᎍޠܓՄ໕ίȂױഀݕڸޠٿᒚᇅӔޠٵНϾཏోȂഇႇ౫хऌ೪ ॏ ژȸ ഷዀྦۗ࠽ޠ༗࣐αίݕᡞȇစҦϜ༬౩ᙾޠᡲᚗݕϸȇഷࡤࠍ࣐ϤࣻᎭޠᚗݕዂԓȄ ӶٻңစᡜޠᄃᡜϜȂٻңࡿяȸӶٻңႇโϜȂҔ८ޠჲգᜱ߾ཽᡲᚗݕᚕᒒߗȹȄ
部 C 分 ұ Ȅ ѫ Κ ঐ پȂ ڐ೪ ॏ ᄻ དྷ ࠍ ߴ Ϝ Ѡ
ӱԫȂӓུ೪ॏޠȸ Eternity ȹ߾пߝ឵๗ᄻ౩Ȃഀ๗࣡ዮݕᡞޠ೪ॏȂٻூഀݕѠпᙾȂᎍ ӬϛӤჲգᜱ߾ٻޠңძȂٻڐңძԄშ
п ᙾ ޠ౩Ȃ п ᎍ Ӭ ϛ Ӥ ٻ ޠң ძȂ й ஆ ܼ ٻң ޠ ܓՄ ໕Ȃ ܼ ۼ ݕђ Τ К Ѡ п ඬ ࡼ ޠ೪ ॏȂ ڐ೪ ॏ
- 152 - 153 -
ᄻདྷ߾пޠۼݕ౩ם๗Ӭ
部 D
D C
၇ ဋȂ ђ ڐ๗ ᄻ ᎍ Ӭ К ޠඬ ࡼȂ ፝ Մ შ 分Ȅ
A B
НϾӱϸݚዂԓ ȁ ȁ .ାऌژାདޠڨӱϸݚ
ȡȹ ٿ೪ ॏ ࠣȄ ᓎ ၦ ଊ ऌ ޠ ᆡ ໍȂ ା ऌ Hi-Touch
ȸऌۗಥٿՍܼܓȹޠᒔᔗ၏።ᔗң౪ޠܓȸऌȠ Hi-Tech ȡȹȂ ᒋ Ӭ ད ޠ ܓȸ ܓȠ Hi-
ȡȄ८ᄈᆎȸାऌȹࠔϛڏȸᒒ Hi-Touch
ޠၦଊࠣױѓєᇦӶΚঐȸ౾φȹ၈ȂຳࣽϛژࠣޠऌȠ ȡȂདڨϛژࠣޠຯЗȠ Tech ܓȹޠࠣȂຳ܂܂ϛܛޤ௪ȂณܛᎍȄשউ्ޠϛᆎտӖӖ ޠऌзࣩȂՅпȸऌȹ࣐ஆᙄȂစҦ೪ॏܛᕋആޠȸܓȹҢࣁᄙȄ
ژ Hi-Tech
ޠज Ᏹ စ ᔽȄ ८ ᄈ Hi-Touch
ӱԫȂࠣቌঅηႇџଢؒȸାऌ Ƞ Hi-Tech ȡȹࠣޠ፵ȂᡑԚຨؒȸା ད ڨȠ Hi-Touch ȡȹ ک ࠣ ޠȂ םԚ
Hi-
ၦଊऌץޠഁึȂ೪ॏ৲ᔗ࿌ᅌȸऌޠၜមȂޠܓЖስȂད ޠܓ഻ആȂпІࠣޠکᕋആȹȄڐϜȂࠣکᕋആ഻ആདຳޠ ȇ Hi-Tech
ȇН഻ Hi-Tech
ȂϏཿࠣଢؒޠܓޑ Hi-Touch
ȂϏཿࠣᗀؒ౪ޠܓ Hi-Touch
ȂН഻ࠣߓ౫ޠܓ Touch
Н഻ࠣຨؒདޠܓ
ࠣݨ२ޠҢࣁܓٲࢉޠȂϏཿࠣଢؒޠҢޠӬ౪ܓȄӱԫȂНϾ഻ ཏࠣளഎԥΚঐٲࢉޠȂٲࢉٳѠпᙵ൳ҢࣁޠϲోȂഇႇНϾ
ژ Hi-Tech
जᏱစᔽޠഷٺၜមȄ Hi-Touch
഻ཏߓ౫ȸାऌ Ƞ Hi-Tech ȡȹࠣޠ፵Ȃຨؒȸାད ڨȠ Hi-Touch ȡȹکࠣޠȂ Ҕ
ӱ೪ॏᇅНϾৰ
ࠣ೪ॏޠഷಥҭޠȂӶܼᔔֆຳഇႇࠣٻޠңпᅗ٘ሰؒȂܗ၍؛ ٻңϏڏԚΚӈϏձޠᆎᆎୱᚡȄΚӈ೪ॏԚѓޠࠣܗϏڏȂᔗ၏єࢃ ٻңٻңࠣȂܗᐈϏڏਣޠȸᐈձϮ८ȹȂпІւңࠣܗϏڏԚ ϏձਣޠȸϏโϮ८ȹȄᐈձϮ८ණٻٽңΚঐᇅًࠣԂޠϤᜱ߾Ȃ ӱϏโՄኍޠ२ᘉȂη൸ᒒޠܓՄኍȂӱ೪ॏޠስȄϏโϮ ८ࠍ፮ϡࠣᄃңޠѓȂԄեᔗңऌܼࠣ೪ॏޠୱᚡȂηΚૢ
݃ע ̼ ᇄ ௌ ॴ ݃ע ̼ ᇄ ௌ ॴ
ܛᒞޠϏโ೪ॏܛᜱЗޠጓᛠȄ ίშݎРᓢ ڏ . φᇅ՚Рᓢ ڏο . φȂ എሰ्ඬࡼޠᐈձϮ८ȠԄშ ᇅ B ί C Рȡ α C РȡȄࣽକٿಂȂ൸ԄשউҢ
ᇅ ึ ද ѓ Ԛ Ϗ ձ ޠϏ โ Ϯ ८Ƞ Ԅ შ ᇅ ࣁ Ϝ ள ң ޠϏ ڏΚ ኻȂ ң କ ٿӓ ಓ Ӭ ש উޠಭᄜᇅࡠȄԄԥΚ՞೪ॏ৲ױ φޠϏโϮ८ᇅοφޠᐈձϮ८ȇܗ
ᇅ A Ȃ DࣽକٿϛಂȂң
ױοφޠϏโϮ८ᇅφޠᐈձϮ८Ȃ२ ུಣӬԄშ କٿη൸ϛ٦ቅКȂनᚕשউޠಭᄜᇅ ࡠȂέΚঐНϾৰޠឋᚡȄ
৲ݳՍดޠӱϏโ
C
ఁ௳ᗷดණяȸٻң ! Kreifeldt / ࠣ !/ ѓȹӱϸݚዂԓȂϛႇᐄуӼԒޠ ःึف౫Κٳ՟ҖޠϏڏ೪ॏԟ൸Մኍ ܛژᒞޠӱϏโȂуউޣញޠܓՄኍ ࣦՎЩשউӒໍȂՅйױϏᒋΤСள
ఁ௳Ԟ Kreifeldt
ఁ௳ӶᇄᢋޠΫήീޑ Kreifeldt
ҢࣁޠϏڏϟϜȄԄίშѿαРΚঐഫ ِȂ߾ ᓣܰឹޠȂίშѢРࠍ
ᙡӁੳఋԞഹጎφޠКϏڏȄདྷӁੳఋ ᘹ ூ Κ ᓟ ഫȂ ڦΠ ѻ ِ ޠՅ ᓐ Ԛ Ѣ ᜟ ޠ ϏڏȂࢌҢࣁϏڏȂηϏࠣȂ ࠣȄԄղԥᐡཽᒒՍඬࡼϏڏȂዂ
- 156 - 157 -
D C B A
ᔤٻңძȂϛկඬࡼᎍȂដདًԂȂᐈձᄲȂЩӉե౫хКϏڏ೪ॏಓӬӱϏโȂй
ඬࡼ —
Ϗ ڏȠ Hand! .! Grips! .! Tool ȡޠРԓȂ — —
፭ЗਈҭȂණٻٽңගਈޠᐈձစᡜȂڑାདڨȠ Hi-Touch ȡޠН഻ࠣ೪ॏȄȸٻң 下 ! / ࠣ !ѓ / ȹޠӱϸݚዂԓȂஆҐαК ᐡ — قಜޠӱϏโՄ໕ȂԄშѿίРܛұȄՅӁੳఋٻܛңޠԞഹϏࠍڏϏڏ
КȠ Tool!.! Grips!.!Hand ȡȂྜܼٻңစᡜޠᒒܓ೪ॏȄঅூ౫х೪ॏ৲ᏱಭՄȂ —
࣐ޠ ඬࡼ ٻңစᡜ೪ॏڑޠጓȄ
ҢࣁϜޠНϾӱϏโ
Ԅࠊख़п՟Җഀ࣐ݕᚡȂӱϏโޠᢏᘉȂଇԄեഀݕᆎѾֽޠ೪ॏᇅНϾϲోޠ ఁ ௳ ܛ ። ޠϏ ϟ जȄ п ί Kreifeldt
Kreifeldt
ഀ – پ࣐ݕȂഇႇ՟ҖҢࣁНϾޠଇȂΠ၍ഀޠݕНϾ
ᏣڏȂӕ౫ܼ౫хҢࣁԚ࣐СளҢࣁңࠣȂҔѠпᡜᜍ ૮пᇄᢋ՟Җ௷ᢋఋထޠᏣޑ ϲోȂԄեпഀݕ౫ҢࣁϜϸޠٵНϾȂԄեՄ໕ᚗٻңਣ౫ڐᐈձڸޠᒚȄڴᔗ ఁ௳ӱϏโޠ೪ॏऌཿȂᙾՅ፤ख़ܛڐԞᙡϏࠣޠНȂӕӲژ೪ॏऌಥفᚕϛ
НޠᢏᘉȂηᡜᜍ೪ॏऌಥ्فᒋΤНޠᗎ༗Ȅ
Ƞ ȡ1 ഀޠݕҢࣁНϾཏో ȂՍѡ൸ዦউަһࣁޠ༌ϾᏙȂউСளҢࣁϜϛѠޠુܗࠣȄӶউСளҢ ࣁϜȂኋڑሰ्Ȃಋާη्ȇାᑺ्േȂѷཏ्േȇԥٲേȂٲءηേȄȸഈޤ ϐξݕЎȹȃȸ᎗ૅϟཏϛӶȹȃȸϛ᎗Ս᎗ȹ๊๊ޠມѰȂӶӶᇴ݃േڐܗႇโ൸ ΚᆎЗܗڨٵདһᒋȄേȂᄈ՟ҖՅّΚӈઢဒަޠһࣁȂөఋထᄈܼң ޠᏣҼࣻ࿌ᗀفȂளཽٸඊಭߺޠࠍȂᇨձᎍۤޠᏣڏȄڐϜ௷ᢋఋޠഀݕȂఋᆏ ࣐ȸ Linnak ȹȂхߓᆱᛯ௷ᢋఋ༉ಜНϾቌঅѵȂڐӔഀݕܛᡘұޠርᜱ߾ȂӶ౫хަཽϜ ϬดրڏཏဏȄ
ഀݕளҦФ༶ᓐڔՅԚȂڎѬݕᡞ௷ٯȂࣻႥᎍ࿌ᚕȂڎᆓөԥΚঐࢢױѠٽஉࡼȂࢢഌᇅ ݕᡞਜ਼ڔөᆎવԓȂпԼؐܗхߓડӒޠშ࣐лȂӼ឵ᆡጞϟձȂпቩђഀޠݕቌঅདȄӶ
- 158 - 159 -
СளҢࣁϜȂ௷ᢋఋစளٻңޠഀݕȂϸԚѬݕȃᚗഀݕІή ഀݕȄѬݕளᓟҭٻܛңޠȂႇџ௷ᢋఋࠎςӶ҉ᘹᕖூ ᘹࡤޑȂཽ੬րഹίᘹࡤޠޑᇁՉᝧᓟҭȂᓟҭ࣐Πߓᄕᘹ ޠऽࠎȂཽпѬݕ፴ϡᘹϊԾȂձ࣐፭፴Ȅᚗഀݕᇅήഀ ޠݕ೪ॏࠍңܼ๗கԓαȂུΚକേഀݕȂࡈұۢಥҢȄ བྷ२Ȃ፝ᓟҭُᜍਣȂུॣ্ུϸրયڎᜟȂᓟҭયϜȂ ӔӤേήഀݕȂࠍϡུޠഷାણᆌȄഀݕτӼӶఋޠ கᙅȃಋڑԓܗኋϜٻңȂڎޠঐ҇Ӥਣڸᒚޠᐈ ձȂϘԚേޠձȄϛ༊ᖓᛯ܅ԫፘȂ༉ႁᇅ ϟྤឡڸᒚޠདڨȄᏣڏӶ༉ಜޠНڏְޑԥԓᇅԓ ޠНϾཏోȂ௷ᢋఋޠഀݕଷΠНϾཏోѵȂঅூःفଇޠ Ԅ ե ༉ ಜ ޠ Ꮳ ڏȂ ᅌ ᡑ Ԛ ស ൳ ፹ ޠ کᚗ ഀ ݕȄ ᜱ ܼ ഀޠݕНϾཏోȂճڇȠ 2006 ȡӶޠߓึڐȸഀޠݕНϾཏဏ ᇅߓ౫ȹΚНϜԥΤଇȂСளҢࣁϜளُޠѬݕȃᚗ
ѬݕᇅήѬݕȄᐄճڇఁ௳ޠःࡿفяȈήѬഀݕ࿌߾Ρ ѬഀݕӕोҢяޠٿȂѠఐߗϘҢϟޑȂࣻᜱঢ়ᇰ࣐ή ഀݕΞ౫хᓐڔঢ়ޠ഻ཏϟձȂ࣐༉ಜܛณȄ೪ॏ৲ܗঢ়൸ НϾཏోܛोҢޠ഻ձȂѠпߓႁউᄈܼНםޠޑԓᇅܛڐो ҢԓޠንኙȄ
ί შ ߾ ः فᐍ ౪ Ս ঢ় ޠ഻ ձȂ ഀ ݕӶ ౫ ᄃ Ң ࣁ Ϝ ِ ޠ ՔȂڔژฬȸؒகȹޠҰݗᓐȠ௷ᢋఋঢ়৫ੀӒҢձࠣȡȂ ژήഀڔݕฬᓟҭȃߞᇅऽпήݕӔȠካћސ৲Фݗ ᓐഌȡȂᅌᡑԚύ፫ᇅӔޠϥഀݕȂڔܗฬԼؐȃഫᇅ ӔΝഀݕȂȠ௷ᢋఋঢ়ካѡࢻӒҢޠФݗᓐഌȡȄၗ Ԅఁ௳ࡿяαख़ޠձࠣȂӶӶᇴ݃ঢ়ޠ഻ཏϟձȂӱ࣐Ӷ ᄃޠҢࣁძϜȂϥഀܗݕΝഀٯݕϛԇӶȂԄύ፫ȃԼؐ ܗഫϛཽᇅӔഀݕΚૢȊ
- 160 - 161 -
ӒשউޠНϾၦȂѠϸ࣐ԥޠםȠ ԓȃଅᏺȡᇅณޠםȠםԓȃȡȂӱԫȂ Н Ͼ ӱ Ϗ โ ࣽ ٿ ࡚ ِ ޠȂ Ԅ ե ߴ ԇ উ ᄈ ᐤ ѭ ޠȸ ԓȃ ଅ ᏺ ȹ ڸҢ ࣁ ޠȸ םԓȃ ȹȄ שউ ् ױԥ ם ޠ םԓ ί ٿȂ п ൕ କউޠᐤѭȸଅᏺȹȂดࡤᐄঐȸଅᏺȹ ණ ٽ উ ད ԓȂ п ᐮ ึ উ ޠҢ ࣁȸ
ܓ೪ॏȂࣻᜱНᝧϜ௱ขȂ High-Touch
ȹȄ Ґ Н ӱ Ϗ โ ೪ ॏ ࡚ ِ ޠ ଇ ഀ ݕ ޠ ՟ҖСளҢࣁϜӔݕޠԓȠಭᄜȡȂ ࡤ ٿᅌ ᡑ Ԛ ң ഀ ޠ ݕ םԓȠ ഀ ݕȡȂ ӕ םԚ Ң ࣁ ᄙ Ϝ ޠН Ͼ ԓȂ ڐႇ โ Ԅ Ѣ ίშȄ
Ƞ ȡ 2 ഀޠݕӱϏโϸݚ ȁ ഀݕᇄᢋ՟Җߓ౫ڸܓᒚޠҢࣁࠣ ೪ ॏȂ ଷ Π ഀ ޠ ݕആ םሰ ् Մ ኍ ᡞ А ωȂ ڐᐈ ձ ҇ ಓ Ӭ ӱ Ϗ โ ѵȂ Ԅ ե ӕ ౫ േ ႇ โ Ϝ ޠЗ ڨ ٵȂ ܗႁ ژ ޠད һ ᒋȂ ᆎ щ ᅗ ܓᇅ හ ኌ ޠҢ ࣁ ң ڏȂ Ҕ ౫ х Ң ࣁ ࠣ ܛХ ુ ޠȄ ൸ ӱ Ϗ โ ࡚ ِ ޠ ϵϸȂഷτ 43 ϵ 29-42 Ȃ 600 C.c.
ϵϸȇڐᚗޠݕᚕ࣐ 91
ࣽٿȂΚૢഀ࡚ߞݕഷϊ࣐ ԥߞႁ
ϸȂ Ԅ ί შ Ȅ B౿ϟৡ໕ङ࣐
ள ၇ ౿ ϊ Ծ Ȃ Κ Ԫ േ Ȃ Ѡ ُ ՟ Җ ޠԂ ໕Ȅ ഀ ݕӶ ٻң ਣȂ ڎ ޠঐ ҇ Ӥ ਣ ڸᒚ ޠᐈ ձȂ Ϙ Ԛ േ ޠ ձȄ ϛ ༊
- 162 - 163 -
ᖓ ᛯ ܅ԫ ፘȂ ༉ ႁ ᇅ ϟ ྤ ឡ ڸᒚ ޠད ڨȂ ௷ ᢋ ఋ Ӷ ө ᆎ ϛ Ӥ ޠൠ Ӭ Ӕ ഀ ݕ ޠݸȂࣻ࿌ႈȄ
ଇ ഀ ݕᄈ ܼ ٻң ຯ З ޠՄ ໕Ȃ ᡘ ұ ᇄ ᢋ ՟Җߓ౫ӶᏣڏ೪ॏαޠහኌȇ҉ખΚૢᄈ ܼ ՟ Җ Н ޠ ޑः فȂ Ѭ ݨཏ ᇨ ձ Ѿ ᇅ ڐშ ཏဏޠଇȂࠔ܈пऌᏱِ࡚ޠџᢤःȄ ӱ ԫȂ ᄈ ܼ ഀ ޠ ݕः فȂ ଷ Π п Н Ͼ ޠ ِ࡚џଇѵȂᔗ၏пಓӬ౫х೪ॏࡧޠᆱȂ ໍ Κ ؐ ൸ ѓ ᇅ ᐈ ձ ޠ ӱ Ϗ โ ϸ ݚȂ ᡲ ՟ Җ Ꮳ ޠ ޑः ڏ فᡞ ᐍȄ پԄȂ ᄈ ܼ ᆎ ᚗ ٻң ޠ Ꮳ ڏȂ ଷ Π Н Ͼ ੬ Քȃ ኋ ڑಭ ߺ ๊ϲోѵȂ௷ᢋఋԄեݕڎۢ؛πޠᚕȃ
ױК ࡚ ߞ ޒ ם ޠȃ Ԅ ե ڟ። ᐈ ձ ๊Ȃ എ ཽ ߩ ளԥ፹ޠӱϏโःفឋᚡȄഀױޠݕКߞ࡚ȃ ࡚ ᇅ ݕᇅ ޠ ݕା ࡚Ȃ ኈ ᚗ ң ਣ ޠ ӱ ೪ ॏ ୱ ᚡȂ ϛ Ӥ ޠ ൠ Ӭ Ѡ п ࣽ я ٿȂ
ഌ B ϸ ܛұȄ Ӽ τ ޠ ᚕ
Ӕ ഀ ݕ Ӷȸ ϸ ٵȹ ޠन ࡤȂ ڐᄃ Ս ԥ ϛ Ӥ ޠȸ ϸ ω ȹȂ Ԅ Ѣ შ
Ϙ Ѡ п ᖜ ຯ ᖜȂ ߓ ႁ ᒒ ߗ ᜱ ߾Ȃ Ӷ ഀ ޠ ݕ೪ ॏ αȂ ݕᇅ ݕ ޠ ᚕ ԥ Κ ۢ ጓ ޠȂ ໍՅึяпݕڎπᚕᇅРԓ๊ۢ؛ᒒ ᜱ ߾ ޠȄ ѫ ѵȂ ኈ ഀ ݕᐈ ձ ڟ። ޠӱ ષ ᗚ єࢃױКߞ࡚ȃݕᚕᇅᡞᐈձ࠽ޠ༗๊Ȅ Ԅίშഌϸᐄऌཽ࡛Ҵޠᡞॏขၦਠ ৳ ޠၦ ਠȂ ዂ ᔤ ޠഀ ݕӔ ਣ ޠ ᡞ ࠽ ༗ ᇅ ᐈ ձޠРԓȄ
- 164 - 165 -
Ƞ ȡ3 ഀޠݕҢࣁНϾ഻ཏ ՟ҖഀޠݕНϾཏోӶܼȸڸᒚȹᇅȸӔ ٵȹȂ ॷ ӒȂ ڎ ޠঐ ҇ Ӥ ਣ ڸᒚ ޠ ᐈձȂϘԚേޠձȇ՟ҖӶϛӤ ޠൠӬӔٵഀݕȂϛ༊ᖓᛯ܅ԫፘȂ ༉ႁᇅϟྤឡڸᒚޠདڨȄԄեජ ඬঐНϾཏోȂഇႇȸܼۗНϾȂܼם ࠣȂ ң ܼ Ң ࣁ Ȃ Ԛ ܼ ࠣ ท ȹ Ȃ ٿ ౫ Н ഻ ࠣޠ഻ཏȄ೪ॏ৲ܗϏঢ়Ԅեւңഀޠݕ Н Ͼ ཏ ో ᇅ ϰ ષȂ ഇ ႇ ೪ ॏ ϛ Ӥ ޠҢ ࣁ Ϗ ڏ Ƞ ࠣ ȡ ٿᕋ ആ Ң ࣁ ࠣ کȂ ౫ ң ܼ Ң ࣁ ޠ ҭޠȄңܼҢࣁࣽٿِ࡚ޠȂ೪ॏყ҇ ᐍӬࠣᇅٻңޠძȂජඬНϾᇅٻ
ң ޠ དȂ ࡛ Ҵ ѓ ᇅ ٻң ޠሰ ؒȂ п ٻң࣐ϜЗࡧٿِ࡚ޠՄȂԄԫϘҔ ဤᄃȸңܼҢࣁȹޠҭዀȄпί૮п଼ΜѼ ഀޠݕ഻ཏ࣐پȂϸݚԄեױഀޠݕȸڸᒚȹ ᇅȸӔٵȹ྆ึ܉දܼࠣαȂҔဤᄃȸۗ ܼНϾȂܼםࠣȂңܼҢࣁȂԚܼࠣทȹ ޠ഻ཏȄ
೪ॏ৲ԄեױഀࡧݕѡࡘȠԓȡޠНϾ ੬ՔȂᙾඳ࣐ڏԥ౫хॴȠםԓȡޠН഻ ࠣȂ೪ॏ৲ᔗ၏्ໍΚؐࡧՄޠ२ᘉȄ ःفစණяНϾ഻ཏࠣ೪ॏРݳȂٯ ࡛ҴНϾ഻ཏࠣᙾඳዂԓȂւңԄίშܛ ұޠРݳᇅዂԓȇழስᇄτޠᏱҢ೪ॏყ
- 166 - 167 -
Ȃ ڏ ױН Ͼ ཏ ో ޠഀ ݕȂ २ ུ ᙾ ඳ ࣐ ౫
ޠ A
ޣ௦ڦՍ Friendship Sharing
х Ң ࣁ ࠣ ޠ೪ ॏȂ ණ ٽ೪ ॏ ৲ Ӷ ೪ ॏ Н ഻ ࠣޠՄȄ
پԄȂίშ ഀ ޠ ݕѵ םȂ ๗ Ӭ ౫ х Ң ࣁ ޠ። ޠ ң Р
ޠ B
ڐ഻ Kiss Sharing
ԓȂ Ӷ ަ ޠ ۺ ۈһ ൠ ӬȂ စ Ҧ ౫ х ഀ ޠ ݕ ԓȂ࡛ҴЅፘᜱ߾Ȅშ ཏٿՍڦມ؆ ”া ޠ ” ѵ Ӷ םԓȂ စ Ҧ С ள Ң ࣁ Ϝ ୂ ޠ ݕ Н ϾȂ ࿌ ᖟ ݕኋ ິ ਣȂ
ޠ C
ڦ Memory Sharing
ڎা ࣻ Ȃ םԚ ഀ ޠ ݕѵ Ӷ םԓȂ ༉ ႁ ഀ ݕ ޠϲӶНϾཏోȄშ ؆ Ս ഀ ޠ ݕѵ םȂ ๗ Ӭ ౫ х ၦ ଊ ऌ Ȃ ྜ
ޠ D
ڦ؆ՍഀޠݕϲӶཏဏȂ๗Ӭ౫хၦଊऌ೪ॏԚནԇᓁ๎Ȃ࿌Њ Love Sharing
ࡧ ѡ ࡘ ޠഀ ݕཏ ోȂ ึ ද ౫ х ॴ ޠऌ
ུཏȄშ
ױ ۏᓁ ԇ ໍ џ ᓎ ᄍ ໕ ޠቩ ђȂ х ߓ ན ࡚ ޠЗ םη ཽ ᘘ τ Ȃ ߓ ႁ ᚗ Р ད ޠ ࡚ Ȃ Ґ ഻ ཏྜܼഀޠݕϸٵȂЇᔗ౫хᄈܼནޠᜱЗȄ
ᆤӬпαȂѠпூޤӶ՟ҖޠНϾϜȂഀݕΚᆎ༉ႁЅᇅᒒȂߵໍఋདһࢻޠ СளᏣڏȂഇႇФᇨᏣޑᇅФᓐޠѾȂ౫௷ᢋఋស൳഻ཏޠϏȄӶଇᇄᢋ՟Җ௷ᢋఋ ңഀޠݕӱ೪ॏȃᐈձϮ८ȃᓻजആםᇅНϾཏోࣻޠᜱୱᚡȄึ౫ȸӔٵȹޠ੬፵ٻ ңഀݕਣޠԓϜഷڏ੬ՔޠНϾཏోȂӱԫᐄȸӔٵȹޠԓ੬፵ȂໍဟΩᐮᕞȂᐮᕞ ޠႇโϜᐍ౪я೩ӼڸȸӔٵȹࣻծޠᇮཋȂєࢃЗКࣻഀȃЗഀЗȃЗЗࣻӠȃЗޑӬΚȃԚ ᚗԚᄈȃΚᚗᓐȃᚗᚗᄈᄈȃདһࢻȃਗΚೢఀΚڽȃԼԒԂӬ๊ມѰȂӕᐄٳ ԓᖓདྷޠມѰȂໍΚؐࡧՄ೪ॏึޠпІԄե፮ϡѵӶםޠԓȂഷࡤᄃርȸഀݕȹޠНϾཏ ోᇅ੬ՔȂᙾඳژ౫хޠҢࣁࠣ೪ॏȄ
Ґ ঐ п ᇄ ᢋ ՟ Җ ഀ ࣐ ݕ ྲ ޑȂ Ѿ ֽ ޠւ ң ೪ ॏ ᇅ Н Ͼ ϲ ోȂ ӕ ౫ ܼ ౫ х ޠҢ ࣁ ࠣȄ Lin,
- 168 - 169 -
.Cultural Ergonomics In Interactional And Experiential
Ƞ 2016 ȡ๊ӼԒٿӱϏโقಜዂԓᔗңᐍӬԚН Chen, Hsiao, & Lin ϾӱϏโޠᔗңዂԓ
Applied
Ȅ Design: Conceptual Framework And Case Study Of The Taiwanese Twin Cup ଇ՟Җഀݕ೪ॏޠНϾӱϏโࣻޠᜱୱᚡȇܼߓึٯ Ȃ ණٽНϾӱϏโԄեᔗңӶНϾ഻ཏࠣ೪ॏޠՄȄ Ergonomic ๗፤ᇅ࡛ឋ
Ԅեഇႇ༉ಜНϾޠ၍ݚȂНϾϲోᙾඳԚ഻ཏࠣȂᐤԒٿঢ়ॏฬ ޠःف२ᘉϟΚȄҐःفஆܼަୣᕋആޠ౪܉ȂପӬऌཽȸ՞ڑᙡ ঢ়ऌॏฬȹϟҭዀȂژւңөീޑᓣޠȸ՞ڑᙡȹНޑȂпȸНϾ഻ཏȹ ࣐лໆȂпІഇႇȸ೪ॏђঅȹޠᏱಭᆪȂଇԄեစҦȸ՞ڑᙡȹᙾඳ ࣐ȸ Н Ͼ ഻ ཏ ȹ Ȃ ႁ ژ ࠣȸ ೪ ॏ ђ অ ȹ ޠ ෂȂ എ ᇅ ҭ ࠊ Н Ͼ ഌ ௱ ޠ өᆎНϾ഻ཏཿ௱ॏฬᕘᕘࣻԛȄ
഻ཏ೪ॏࣽٿِ࡚ޠȂНϾၦߴԇޠҭޠѬԥڎঐȂߴԇউᄈᐤѭޠ ȸଅᏺȠ Memory ȡȹڸҢࣁޠȸȠ Skill ȡȹȇη൸ڐϜޠณםНϾၦ ᇅԥםНϾၦȄ൸ಒΚঐᐤѭޠଅᏺࣽٿȂѻ҇ഇႇΚঐԥޠםᡞȂ پԄȂ࡛ᑟܗޑൠܗҢࣁϜޠңࠣȂױউޠଅᏺίٿȄӱԫȂשউϛ ༊्ױঐԥޠםൠߴίٿȂл्ҭޠᔗ၏्ঐൠᕋആ࣐Κঐད ޠܓൠȂпൕକউޠᐤѭȸଅᏺȹȂดࡤᐄঐȸଅᏺȹණٽউད ޠᡞᡜȂпᐮึউޠҢࣁȸȹȂໍՅ࡛ᄻΚঐኈڻᜟޠାད፵ ҢࣁȂпჃᓿউᕋആΚঐڏНϾϲోޠ഻ཏҢࣁȄϘשউߴԥם НϾၦޠҭޠȂܛᒞޠȸᕋആΚঐདܓൠȂණٽΚঐདᡞᡜȂ࢝ᄻΚ ঐད፵ҢࣁȹȂНϾ഻ཏِ࡚ࣽٿȂԥםНϾၦߴޠҭޠȄ
ӕ൸ҢࣁϜޠՅّȂڐᄃഌϸ൸НϾ഻ཏࣽٿِ࡚ޠȂڐҭޠпณ םၦٿᐮึ഻ཏȂܛᒞޠȸࡧѡࡘȹȇӕױঐٿՍНϾཏోޠ഻ཏȂ ւң౫хऌӕ౫ܼ౫хҢࣁϜȂܛᒞޠȸӕ౫ॴȹȄپԄȂҭࠊޠҴݳ
ᇄᢋ೪ॏӱژНϾӱःفᐤโϟଇȁ.ȁΚঐ೪ॏఁيᏱޠᢏᘉ ᇄᢋ೪ॏӱژНϾӱःفᐤโϟଇȁ.ȁΚঐ೪ॏఁيᏱޠᢏᘉ
ױ༉ಜϏӗ࣐ณםНϾၦȂڐᄃȸณםНϾၦȹ्ഇႇҢࣁൠෂᇅ
ԒࠊޠΚӈҢ 300
ᏣޑϘᐍߓޠ౫Ȃη൸ณޠםНϾၦ्ഇႇԥޠםҢࣁңࠣȂϘ ౫яȸȹȄپԄȂ഻ཏ೪ॏ৲ࢉࣽٿِ࡚ޠয় ԒࠊഷٺҢࣁޠଅᏺᇅߓޠ౫Ȃש 300
ԒࠊޠҢࣁȂܛпשউڦഷजᝌޠȸଅᏺȹᇅഷᆡޠ 300
ࣁңࠣȂڐᄃѻϛѡޑȂѻ উϛѠӲژ ȸȹȂң౫хޠऌᡲѻȸࡧѡࡘȂӕ౫ॴȹȄ
ߴউഷԥཏဏޠҢࣁଅᏺᇅഷᆡޠҢࣁ౪ᔗՄ໕Ԅե௦क़НϾ഻ ཏཿȂםԚα෭ȸଅᏺᇅȹޠНߴޑԇȂᐮึ೪ॏ৲ٿՍȸࡧѡࡘȂ ӕ౫ॴȹޠ഻ཏ೪ॏȄη൸ᡲ഻ཏྜܼНޑȂڏױԥНϾϲోޠ഻ཏ ܼםࠣȂดࡤױ഻ཏࠣңܼҢࣁȂഷࡤᡲӍཿԚܼࠣทȂႁԚܛᒞޠȸྜ ܼНޑȃܼםࠣȃңܼҢࣁȃԚܼࠣทȹϟҭޠȄНϾ഻ཏཿِ࡚ޠȂ ȸࡧѡࡘȂྜՍНޑȹНߴޑԇޠҭޠȇȸңऌȂӕ౫ॴȹϘႁ ԚН഻ཿϟҭޠȄНϾ഻ཏࡧޠᆱࣽٿȂԄНၦߴԇޠҭޠϟΚᠧ
ѡޤϭȂࠍНࡤߴޑȂԄեึදࡤ៊ޠȸᕋആΚঐདܓൠȂණٽΚঐད ᡞᡜȂ࢝ᄻΚঐད፵ҢࣁȹȂۤӓ८Մ໕Ȅ
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Society Annual Meeting, 18(3), 301–309.
Kreifeldt, J. G., & Hill, P. H. (1974). Toward a Theory of Man-Tool System Design Applications to the Consumer Product Area. Proceedings of the Human Factors
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Lin, R., Kreifeldt, J., Hung, P., & Chen, J. (2015). From Dechnology to Humart – A Case Study of Taiwan Design Development. Cross-Cultural Design Applications
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4. Lin, R. (2009). Designing Friendship into Modern Products. In J. C. Toller (Ed.), Friendships: Types, Cultural, Psychological and Social (pp. 1-24). New York, NY: Nova Science Publishers. 5.
6. ȡȄᇄᢋӱϏโᇅ೪ॏޠӲᇅึȄᆔ౪ᇅقಜȂ 25(3) Ȃ 321-365 Ȅ 7.Ұ၊ώȃख߈ٺȃ࿆ݔᙵȃݔᄹȠ 2018 ȡȄ՞ڑᙡᔗңܼНϾࠣ೪ॏђঅϟϸݚȄఁيၦਠᇅःفȂ 105 Ȃ 39-63 Ȅ 8.ݔᄹȃ৹ః፲Ƞ 2012 ȡȄזɯ๋೪ॏژ഻ཏစखȄ೪ॏᏱൣȂ Ȃ Ȅ 9.ݔᄹȠ 2013 18(4) I-IX ȡȄНϾ഻ཏࠣ೪ॏȈདܓऌȃܓ೪ॏᇅНϾ഻ཏፚକȄНᇅަཽऌᏱᙐଊȂ Ƞ Ȅ 10.ݔᄹȠ 2009 11 ȡ1Ȃ 32-42 ȡȄٿՍ՟Җ݉ႻޠНϾ഻ཏ — єύєޠ೪ॏȄݡ፭Ȃ Ƞ Ȅ 11.ݔᄹȠ 2006a 2 ȡ3Ȃ 57-65 ȡȄܓऌȃདܓ೪ॏȃНϾ഻ཏȄݡ፭Ȃ Ƞ1 ȡ5Ȃ 98-103 Ȅ 12.ݔᄹȠ 2005a ȡȄНϾ഻ཏȂ೪ॏђঅȄݡ፭Ȃ Ƞ ȡȂ 26-32 Ȅ 13.ݔᄹȠ 2005b 1 7 ȡȄ഻ཏᏱಭНϾࠣ೪ॏȄݡ፭Ȃ Ƞ1 ȡ Ȅ 14.ݔᄹȠ 2005c 11Ȃ 52-59
ȡȄऌᇅޠܓ๗Ӭ Н Ȃ 68-75 Ȅ 15.ݔᄹȠ 2005d – Ͼ഻ཏȄऌᏱУёȂ 396 ȡȄᇄᢋ೪ॏཿึ౫ݸᇅෂϟଇȄᏱൣȂ (82) Ȃ 49-70 Ȅ 16.ݔᄹȃеምᡘȠ 2008 Ȅ՞ڑᙡНޠޑНϾ഻ཏᔗң — пѯᢋ՟Җ݉ႻშឣޠϏ೪ॏȄ፤НёȂ (6) Ȃ 27-44 Ȅ 17.ݔᄹȃ῁ًᓇȃᒄም᳧ (2006) ȡȄԄեစҦ՞ڑᙡᏱಭНϾࠣ೪ॏϟः— ف пᇄᢋ՟Җ݉Ⴛ࣐پȠґяޏᆉς፤НȡȄҴᇄᢋτᏱആםःܛفȂ 18.῁ًᓇȠ 2006 ུіҀȄ ȡȄᇄᢋϏཿ೪ॏఁޠي౫ݸᇅึȄఁيၦਠᇅःفᚗУёȂ 9(4) Ȃ 93-101 Ȅ 19.߯зӏȠ 2006 ȡȄҐρϾᡞॏขၦਠᔗңܼϜϊᏱҢ፟ැ೪ॏϟःفȄ೪ॏᏱൣȂ 10(4) Ȃ 19-33 Ȅ 20.ভ฿ᅤȃݔᄹȠ 2005 ȡȄНϾࠣ೪ॏโזȄ೪ॏᏱൣȂ 16(4) Ȃ 1-18 Ȅ 21.৹ః፲ȃݔᄹȠ 2011 ȡȄᇄᢋНϾ഻ཏཿࣻᜱܛق՞ڑᙡлᚡϟᏱ՞፤НϲৡःفȄ೪ॏᏱൣȂ 18(2) Ȃ 1-24 Ȅ 22.଼ᆃ҂ȃݔᄹȠ 2013 ȄഀޠݕНϾཏဏᇅߓ౫ȄఁϟЅȂ 58(2) Ȃ 33-42 Ȅ 23.ճ( ڇ2006) ȡȄ 1996-2004 ᇄᢋ೪ॏᏱൣःفᗎӪІЖНϸݚःفȄ೪ॏᏱൣȂ 12(1) Ȃ 1-17 Ȅ 24.༂Ⓧȃᝓ॒Ƞ 2007 Ԓ У ۪ϜҖӱϏโᏱཽԒཽᄳःଇཽ፤НȄାҀȈဏԉτᏱȄ 25.༂ϰఽȃݔᄹȠ 2006 3 ȡȄНϾᏣᙾޑඳђঅ೪ॏϟःفȄಒ 13 ȡȄ 1960 Ԓхѵঢ়ٿѯࡿᏳ Ϗ Ȃ 81-101 Ȅ 26.྇ᓘȠ 2010 [ ཿ೪ॏଌጜੳ ޠ ] ႇโІڐኈȄ೪ॏᏱൣȂ 15(4)
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ષ
ӓ Җ
഻ ཏ
Ѿ ࡧ
04 #
ષ഻ཏ
ӓҖѾࡧ Ȇ
՞ڑᙡژ೪ॏࡧᆱ
ԒȂ ์ ݃ עऌ τ Ᏹ ᙾ Ӊ Ҵ ᇄ ᢋ τ Ᏹ 2004 ೪ॏᏱଲȂҔঅऌཽ௱ኅஉ՞ڑᙡঢ়ऌ ॏฬȄॏฬҭዀ߾ࣣີޠᐤѭН࣐ᙾޑ՞Ͼ ڑᙡȂ п ߴ ԇ ঢ় Н Ͼ ၦ Ȃ ࡛ ᄻ ϵ Ӕ ၦ ଊ قಜ ߵ ٻ ᆡ ጞ Н Ͼ ၦ ଊ Ͼȃ І Ͼȃ τ ಁ Ͼ ᇅ Ң ࣁ ϾȂ ٯ
ᆪ ݉ႻڑᙡᏳ៕഻ཏ E !.!
๗ Ӭ ऌ ᇅ НȂ ႁ ژ௱ ཿ ڸစ ᔽ ึ ޠҭ ޠȄ ์ԥ۸ᇅஉȸུ ᏱಭᆪȹȂΚঐᐍӬޠ՞ڑᙡঢ়ऌॏฬȄ
Ґ߾пѭᓣᇄᢋНᝧᓣڑܛᙡϟ՟Җ݉Ⴛၦਠ ࣐ ஆ ᙄȂ пȸ ഻ ཏ Ᏹ ಭ ȹ ࣐ л ໆȂ ഇ ႇ ՞ Ͼ ఁ Ᏹ ᕘ
ძȂဤᄃ഻ཏఁໍيՅႁژ഻ཏ೪ॏఁيմឮϾϟ ҭޠȄࡤڐέஉΚقӗޠНϾ഻ཏᇅ೪ॏђঅࣻޠ ᜱ ॏ ฬȂ ӱ ԫȂ Ґ ത ᇅ α ख़ ः فॏ ฬ Κ قӗ ޠЗ ூ ϟ ΚȂ л ् ҭ ޠӶ ܼ ଇ Ԅ ե စ Ҧȸ ՞ ڑᙡ ȹ ᙾ ඳ ࣐ȸ Н Ͼ ഻ ཏ ȹȂ םԚȸ ೪ ॏ ђ অ ȹ ޠႇ โȄ ᙥ Ҧ ଇ՞ڑᙡޠ഻ཏᏱಭ౪፤Ȃഃ࡛ؐᄻНϾࠣ೪ ॏ ᙾ ඳ ዂ ԓȂ ٯп ೪ ॏ ഻ ձ ᄃ ଡ଼Ȃ ᔯ ຝ ೪ ॏ ዂ ԓ ޠၽ ң Ԛ ਞȂ ٯ ঐ ఁ Ᏹ ዂ ԓ ௱ ኅ Վ Κ ૢ Җ ಁȂ ໍ ષ !
ᙛᙾᏱಭርःଇཽޠ፤Н࣐ 2018
഻ཏȂӓҖ೪ॏࡧᆱޠఁٯيණяࣻᜱ࡛ឋȄ
Ґп์ึߓܼ
лȂȸષ഻ཏȂӓҖѾࡧ !.! ೪ॏఁᏱঐःفȹȂ ቩഌϸϲৡȂٯӫ࣐ȸષ഻ཏȂӓҖѾࡧ !.! ՞ڑᙡژ೪ॏࡧᆱȹȂпւវख़ڐϲోᇅཏဏȄ
НϾ഻ཏཿϑစӶ೪ॏስᅌΚঐ२्ِޠՔȂԄեױНϾ഻ཏ౫Ӷࠣ೪ॏηԚ࣐ӓ ౩ҀൠϜޠ೪ॏлࢻȄӱԫȂ೪ॏࡧᆱԄեᔗңӶ഻ཏཿϜȂٯᔔֆ೪ॏ৲ױНϾ഻ཏߓ౫Ӷ ࠣ೪ॏϜȂϑစΚঐዦߟޠःفឋᚡȄӱԫȂҐःفл्ҭޠӶܼଇԄեစҦȸ՞ڑᙡȹ ᙾඳ࣐ȸ೪ॏࡧᆱȹȂםԚȸ೪ॏђঅȹޠ೪ॏ഻ཏᏱಭႇโȄᙥҦଇ՞ڑᙡޠ഻ཏᏱಭ౪፤Ȃ ഃ࡛ؐᄻНϾࠣ೪ॏᙾඳዂԓȂᙾϾԚ഻ཏ೪ॏఁᏱޠఁȂٯп೪ॏ഻ձᄃଡ଼Ȃᔯຝ೪ॏዂ ԓޠၽңԚਞȂٯঐఁᏱዂԓᔗңܼΚૢҖಁȂໍ೪ॏࡧᆱޠఁٯيණяࣻᜱ࡛ឋȄ
ࠊ ȁ ّ ՞ڑᙡܗ՞ീޑᓣȂ྆ژ܉р፞ᄃ౫ȂϑᓎၦଊऌؐໍޠՅץഁึȄҦܼႇџ༉ಜ ޠНޑၦਠȂ܂܂८ᖞߴԇϛܿᇅณݳӔ֩ޠٵძȂԄϭၦଊऌСུУȂᐤѭНڑޠޑᙡഃ ᅛٗӪ՞ϾȂϑ҇ดึޠᗎ༗Ȅ՞ീޑᓣޠᜱᗥ܉྆ܓȂྜՍܼޤᜌޠܺȇཏک ഇႇ՞ീޑᓣȃ՞ڑᙡНޑȂѠϛڨਣޫ४ٽޠښӓ౩ٻңࢦᎨȂໍܗΚؐᇅᏱਯІަୣ
ȡစпज౿Ⴔ੬ୣޠঢ়ඃ࣐پȂଇڐԄեױീޑᓣڑޠᙡН (2005C
НఁᐡᄻӬձȂ՞ڑᙡНޠޑၦଊձޤᜌђঅȂڏᡞဤᄃစҦȸ՞ڑᙡȹႁژȸ഻ཏᏱಭȹ
ޠਞݏȄݔᄹ
ޑစҦ՞ϾםޠԓȂഇႇᆪၰึද഻ཏᏱಭޠఁيѓȄ൸НϾߴԇڸ௱ኅࣽٿِ࡚ޠȂп ՞ڑᙡޠРԓ֖౫Ȃϛ༊ᡲНϾၦϛཽӱ࣐ᕘძܗ࣐ӱષՅྒྷȂӤਣηѠпᡲԥᑺ፹ޠ Ȃϛڨਣڸӵޠ४ښȂഇႇᆪၰ൸ࢦၛȃᘳ៕ڸᔗңࣻᜱޠНϾၦଊȂߵٻНޑІϾȃ τಁϾᇅҢࣁϾȄӱԫȂӶ८ᄈീޑᓣ՞Ͼޠᗎ༗ίȂ೪ॏ৲्Ҕ८ࡧՄঐୱᚡȂӤਣࡧՄ Ԅեң՞ϾޠНޑၦྜȠݔᄹȂ 2005E,F ȡȄ ߗԒٿȂНϾژڨӓ౩ᢚҭȂϛᆔНޑࠣܰޠ፳ȂܗӶႬኈࢉٲϲৡڦޠ؆Ȃഎ Ѡ п ூ ژӠ ᜍȄ ᇄ ᢋ ᙵ ൳ Ӽ ϰ ޠఋ ထ Н Ͼȃ Җ ಁ ዦ Ѕ ם ޠຬȂ η ϑ စ Ԛ ࣐ ር ᇰ Ӥ ޠ੬ ՔȂٳӶޠᔗңቌঅ٘пණٽ೪ॏስՄȄпऌ࣐ஆᙄȂഇႇНϾᇅजᏱђঅޠ೪ॏ഻ ུȂϑԚ࣐Ӓໍঢ়ऐᡘᝰލᓻ༗ޠ౫ȄӒໍঢ়ٸᐄҐٙޠ༉ಜНϾनෂᇅҢࣁᄙȂഇႇ ೪ॏՅ֖౫ॴੀৰڏٯᑀ੬ޠᜌրܓȂپԄіዊॴੀȃСҐॴੀȃဏτւॴੀ๊ȄӶӓ౩Ͼޠ ҀൠᝰލϜȂւңНϾ੬Քໍܛޠ೪ॏᔗңȂѠпණЁࠣᑀ੬ܓᇅቩђຳᡞᡜȠ৹ః፲Ȃ ȡȄႇџᇄᢋึऌᇅᇨആȂҢȸᄃ፵ࠣȹȂپԄȈຳܓႬφࠣȇ౫Ӷ्և 2004
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ΩึޠНϾђঅ೪ॏޠȸϲৡࠣȹȂґࠍٿᔗևΩ༮ആ௱ᇄᢋҢࣁॴੀޠȸစᡜࠣȹȄ Յӱᔗཿ๗ᄻᙾޠᡑᇅѵಌȂစҦ೪ॏȸණାቌঅȹȂٯഇႇНϾ഻ཏђঅཿȂՅණЁࠣ ޠȸਰЗቌঅȹȂҔҭࠊሰ्ևΩޠҭዀȠеምᡘȃलԚਫ਼ȃݔᄹȂ 2006 ȇݔᄹȃ৹ః፲Ȃ ȡȄ 2012 ീޑᓣ՞ϾȂхߓНޑೞຏᔤϾȂНޑೞܺαᆓȂНޑԚΠѠпӶᆪၰࢻޠၦਠȄ೪ॏ Ԅեᆓژ׳ԥңޠၦਠȉ೪ॏԄեױၦਠᡑԚԥңޠၦଊȉ೪ॏԄեၦଊᡑԚ഻ཏึ དྷྜٿޠȉ೪ॏԄեױຏᔤȠ՞ڑᙡȡᡑԚᄃȠࠣȡȉٳୱᚡഎՄᡜ೪ॏȄӱ࣐Ȃ αΠᆓޠНޑȂ೪ॏѠпᙐ߰ӵ᐀ԥτ໕ޠၦਠȂߵໍ೪ॏໍޠȄࣻᄈӵȂٳᛂτޠ ၦਠȂηѠߣᛥ೪ॏໍޠΚყଝ᜵Ȃ೪ॏདྷ्ӶΚყଝ᜵ϜኧُСȂژ׳ѠңޠНޑ ၦྜȂ൸ሰ्РݳȄߗԒٿȂӶ࢈ۻτΩ௱՞ڑᙡᇅНϾ഻ཏ๋࢈ޠίȂᡲᇄᢋޠ՞ڑᙡ НޑၦਠȂСᗎᙵ൳йڏӼኻܓȂ՞ڑᙡϟஆᙄ೪ࢋҼࣻ࿌റȂޠ៊ࡤڐᔗңᇅђঅȂᔗ অூΤଇޠ፟ᚡȠ՞ڑᙡঢ়ऌॏฬȂ 2011 Ȃ 2012 ȡȄ൸НϾ഻ཏޠᔗңՅّȂ೪ॏ ϛѬ࣐Πᅗ٘ຳሰؒȂ२्ޠᙥҦ೪ॏᙾϾȂ༉ܜНϾၦᇅ֖౫ڏНϾ੬ՔޠНϾ
഻ཏࠣȄӱԫȂዤோНϾ੬ՔޠϲోȂԥֆܼ೪ॏ৲೪ॏڏНϾ੬Քޠ഻ཏࠣȄӱԫȂҐः فпႇџޠఁᏱঐ࣐پȂଇԄեւң՞ڑᙡၦਠȂڦНϾϲోᐍ౪Ԛ೪ॏၦଊȂӕᙾϾ ࣐೪ॏ्ષȂഷࡤȂഇႇఁᏱԚ࣐೪ॏ഻ཏྜٿޠȠ Hsu, Lin & Lin, 2011; Lin, 2007, 2009 ȡȄ ೪ॏঐఁᏱ౪፤ ȁ ȁ .՞ڑᙡȃНϾ഻ཏᇅ೪ॏђঅޠ౪፤࢝ᄻ НϾ഻ཏཿޤᜌစᔽུࡧᆱίུޠᑺཿȂηޤᜌစᔽᡞقϜޠ२्ᕘȄНϾ഻ཏޠः ึفॷ२ଢࢭفȂ౪፤࡛ᄻࠍሰ्ଢؒӬ౪Ȃᄃଡ଼ᔗңࠍᚕϛᑗ྄഻ུȄԄ൸โࣽٿזȂ ࠍԥःفᐡȃःفҭዀȃᅌᛱ௱፤ᇅᄃርᡜᜍ๊ؐȇ൸ᄃርᐈձՅّȂࠍԥԞȃϸݚȃᆤ Ӭᇅຠզ๊Ϗձȇ൸НϾࠣޠ೪ॏႇโՅّȂѠпϸԚᘞڦНϾॴੀ੬ՔȃםԚ೪ॏ྆܉ዂԓȂ ᇅԚНϾࠣ೪ॏ๊ήঐࢳȇНϾ഻ཏђঅՅّȂԄեױۗޠȸНޑၦਠȹȂ፮ϡཏဏȂ စҦȸၦଊђঅȹȂԚ࣐ԥңޠȸ೪ॏၦଊȹȂӕစҦϸݚᘫાȂഇႇȸޤᜌђঅȹȂᡑԚѠң ޠȸ഻ཏޤᜌȹȂഷࡤࠍစҦࣁၽңޠȸ഻ཏђঅȹȂםԚԥቌޠȸහኌଓȹȠݔᄹȂ ȡȄ 2006A,B,C; 2005A,B
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ज ഭ ࣹ ౪ Ϗ Ᏹ ଲȠ
ȡ ڐ ఁ ޠ يಥ ྄ ҭ ዀ ୣ ϸ ࣐ ή ঐ ቺ Ԫ Ȉ ௱ ౪Ƞ MIT
ȡȃ ޤᜌ Reason
Ƞ Knowledge ȡ ᇅ හ ኌȠ Wisdom ȡȂ ٯ ڐщ ӌ ߓ ౫ Ӷ ፟ โ ޠԋ ௷ αȠ Hansman, & Silbey, ȡȄ൸௱౪ޠቺԪࣽٿȂΚঐԥఁᎵޠঐᡞȂᔗ၏ڏԥહዤ״ޠցᇅ௱౪ޠΩȂуΠ၍ऌ 1998 ᏱРݳᇅڐу።ࢦРݳȂӱԫڏԥԞȃຠզᇅٻңࣻᜱၦଊȂп၍؛ҢࣁᇅϏձϜፓᚖޠୱᚡȄ ᙐّϟȂ௱౪ቺԪޠ੬፵Ȃ्ఁيΚঐᏱҢڏԥᓻ፵ޠ௱౪ΩȂӤਣԥΩජඬ౪ҢࣁϜ ፓᚖᇅዂጚޠୱᚡȄ൸ޤᜌޠቺԪՅّȂΚঐԥఁᎵޠঐᡞȂᔗ၏ᄈՍϐᒶᐆޠስȂ᐀ԥ紥ᄃ ޤޠᜌஆᙄȂٯԥΚٳΤޠଇᇅᄃርᔗңޠစᡜȄӤਣȂуԥΩഀ๗ޤᜌᇅަཽୱᚡȂٯ ҔጃޠցᘟऌᏱȃᇅަཽޠϤȄᙐّϟȂޤᜌቺԪޠ੬፵्ఁيΚঐᏱҢȂڏԥؒޤ ޠԂۊЗᇅᐡȂпᗎٻуϛᘟޠᏱಭȄ൸හኌޠቺԪՅّȂΚঐԥఁᎵޠঐᡞȂᔗ၏᐀ԥ ᓻ፵ޠНᆡઢȂη൸ڏԥԚዤޠցᘟΩȂఄᎡޠቸजΩȂኇܓՅԥՍ߭ᎍᔗࡩഁޠᡑ᎑Ȅ ఁيᏱҢڏԥпѡᠧϭޠᐤѭޤᜌȂΠ၍НϾᇅቌঅᡞقӼኻՅቷኅȂпІᏱҢ๗Ӭ ޤٳᜌᇅᓻ፵ޠցᘟΩȂᝓࡧޠՄԥᜱၿᇅঘ౪ޠୱᚡȄᙐّϟȂහኌቺԪޠ੬፵् ఁيΚঐᏱҢȂڏԥᙐዔՅԥਞ౦ྜྷޠΩȂআԫᇅуӬձณȂٯഇႇαख़ޠ੬፵ᄈަཽ ձҔ८ᇅᄃ፵ޠଔᝧȠݔᄹȂ 2011 ȡȄ
൸഻ཏᏱಭՅّȂڐҭޠӶܼױۗၦਠ စҦϸݚȃᆤӬՅԚԥңޠၦଊȂ൸ࠊ ख़ޠȸ௱౪ȹࢳȂη൸ȸၦଊђঅȹȇ ױၦ ଊ ӕ ђ п ϸ ݚȃ ᘫ ા ᡑ Ԛ ԥ ң ޤ ޠ ᜌȂ൸ࠊख़ޠȸޤᜌȹࢳȂη൸ȸޤ ᜌђঅȹȄഷࡤȂစҦ഻ཏఁᏱޤױᜌ༉ ࡤܜȂࣁޠଡ଼ᄃᔗңܼСளϜȂםԚࠊ ख़ޠȸහኌȹࢳȂҐНᆏϟ࣐ȸ഻ཏђ অȹȂԄίშȠݔᄹȂ 2011 ȡȄໍΚؐ ϸݚȂःึفॷ२ଢࢭفȂ౪፤࡛ᄻ ࠍሰ्ଢؒӬ౪Ȃᄃଡ଼ᔗңࠍᚕϛᑗ྄ ഻ུȄԄ൸โࣽٿזȂࠍԥःفᐡȃः فҭዀȃᅌᛱ௱፤ᇅᄃርᡜᜍ๊ؐȇ൸ ᄃርᐈձՅّȂࠍԥԞȃϸݚȃᆤӬᇅ
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ຠզ๊ϏձȄҐःفՄ
Ƞ 1989 ȡၦਠژහኌםޠԚႇโȠ From Data To Wisdom ȡȂȸ௱ Ackoff
౪ȃޤᜌȃහኌȹϟޠᜱ߾Ȃ՞ڑᙡޠᐮึȂഇႇНϾ഻ཏȂစҦ೪ॏђঅޠႇโໍ౪ ፤࢝ᄻȄ
೪ॏঐఁᏱ౪፤ ȁ ȁ .՞ڑᙡȅНϾ഻ཏȅ೪ॏђঅޠᐍӬዂԓ ഇႇၦଊऌᙾޠϾІᓾԇ࡛ܛဋޠ՞ڑᙡȂᙥҦ२ಣᇅ഻ུȂԚ࣐՞ϲৡཿึޠஆᙄȄ ࿌՞ڑᙡષ؆ޠᔗңᅛᗎӼϰȂܼഃᅛึяөᆎޠ୧ཿዂԓȄ࣐ΠႁԚαख़࢝ܛᄻޠНϾ ഻ཏ೪ॏђঅޠစᔽᡞقȂ์Ƞ 2009 ȡпҴᇄᢋτᏱНϾ഻ཏ༫ୣ࣐پȂණяࣻᜱ௱ ๋Ȃ֊ᐍӬα෭՞ڑᙡޠНϾ഻ཏᇅ೪ॏђঅȂစҦϜ෭௳᠍ึ๗Ӭܓऌᇅདܓ೪ ॏȂഷࡤȂᇅί෭ޠҀൠ๗ӬԚུᑺޠजᏱစᔽᇅᡞᡜ೪ॏޠཿᜧȄη൸စҦ՞ڑᙡȃ ഻ཏђঅȃःึ೪ॏᇅ୧ࠣϾ๊ࢳȂᙵ൳НϾ഻ཏࠣޠНϾϲోȄٯᇅࣻᜱޠཿࣩӬձȂစ ҦҀൠϸݚȃစᔽਞઊຠզȂໍ୧ཿዂԓϟ࡛ҴȂпߵԚᕋၽϟѠܓȄഷࡤȂႁژ഻ཏђঅ ࠣᄈࣻᜱཿϟڏᡞֆઊᇅଔᝧȇԄѿშȰ ज!Ᏹ೪ॏུᑺཿޠ௱๋ ȱ !Ƞݔᄹȃݔճ፲Ȃ
ȡȄ ൸ ೪ ॏ โ זՅ ّȂ Н 2009 Ͼ഻ཏ୧ࠣ೪ॏѠпϸԚȈᘞڦ НϾॴੀ੬ՔȃםԚ೪ॏ྆܉ዂ
ױαख़ 2005A,B,C
ԓȂᇅԚНϾࠣ೪ॏήঐ ࢳ ȇ ݔᄹ Ƞ ܉྆ޠᔗңӶ՞ڑᙡޠ഻ཏᏱ ಭϜȂٯНϾ഻ཏޠђঅϸԚ ήঐࢳȂණяԄშϜຏጤޠ НϾ഻ཏ୧ࠣ೪ॏޠђঅዂԓȄ
൸ Н Ͼ ഻ ཏ ђ অ Յ ّȂ ಒ Κ ঐ ࢳ Ԅ ե ױ ۗ ޠȸ Н ޑၦ ਠȹȂ፮ϡཏဏȂစҦȸၦଊђ অȹȂԚ࣐ԥңޠȸ೪ॏၦଊȹȇ
- 186 - 187 -
ӕစҦϸݚᘫાȂഇႇȸޤᜌђঅȹȂᡑԚ Ѡңޠȸ഻ཏޤᜌȹȇഷࡤȂࠍစҦࣁၽ ң ޠȸ ഻ ཏ ђ অ ȹȂ םԚ ԥ ቌ ޠȸ හ ኌ ଓ ȹȄ Ԅ ݏӕ ๗ Ӭ ౫ х ၦ ଊ ऌ ᇅ Ⴌ ဟ ህ ֆ ೪ॏࣻޠᜱȂѠпഇႇ՞ڑᙡםԚၦ ਠ৳ȂࣦՎᘘщ࣐ȸ೪ॏޤᜌ৳قಜȹȇӕ စ Ҧ Ⴌ ဟ ህ ֆ ఁ ᏱȠ CAI ȡ قಜȂ ձ ࣐ȸ ೪ ॏᏱಭᙾඳȹޠ൭ϮȄഷࡤȂࠍւңႬဟህ ֆ ೪ ॏȠ CAD ȡ قಜȂ ޣ௦ Ԛ ഻ ཏ ࠣ ޠ ೪ॏȄԥစᡜޠ೪ॏ৲ѠпւңშϜ࢝ܛ ᄻقޠಜՍשᏱಭȂԚНϾ഻ཏࠣޠ೪ ॏȄᄈܼณစᡜޠ೪ॏ৲ȃߒᏱܗᏱҢȂ ηѠစҦঐ࢝ᄻᏱಭԄե೪ॏНϾ഻ཏ୧ ࠣȠݔᄹȂ 2005A,B,C ȡȄ
൸ᄃርஉ८ՅّȂᐄѢშίРຏጤܛұȂη൸ഀ๗՞ڑᙡȃ഻ཏђঅȃःึ೪ॏᇅ୧ࠣ ϾޠΚೲႇโȂӕପӬစᕋዂԓڑޠᙡђঅᄻདྷȃҀൠϸݚȃစᔽਞઊȃ୧ཿዂԓᇅᕋၽޠѠ ๊ܓȂӶࢌϸϏέӶӔӤ࢝ᄻίȂםԚᐍӬȃ഻ཏᇅҢཏႁԚစᔽजᏱޠԚݏȂԄѢშϜή ঐቺԪᇅϛӤࢳޠᜱ߾ܛұȄпშ࢝ޠᄻ࣐ஆᙄȂଇԄեഇႇ՞ڑᙡ഻ཏђঅȂНϾ഻ ཏᙾඳ࣐НϾ഻ཏ୧ࠣ೪ॏȄη൸п೪ॏཿᜧᆔ౪܉྆ޠȂᐍӬНϾ഻ཏȃђঅ೪ॏȃҢ ᇨആȂΞՎၰޠ೪ॏཿȂႁژпȸНϾђঅȹٲࢉޠϾȂпȸ೪ॏђঅȹޠϾȂᇅ
ϊਣܺޠീޑᓣȂณਣӵ४ښȂ೪ॏ৲ѠпᓎਣڦூࣻᜱၦଊȂӶڦூ 24
пȸ഻ཏђঅȹޠ୧ࠣϾȂȸ՞ڑᙡȹޠНϾᙾඳ࣐НϾ഻ཏ୧ࠣȠݔᄹȂ 2005D ȡȄ ೪ॏঐఁᏱ࢝ᄻ
՞ڑᙡ৵
ႇโϜȂԄե՞ၦਠᙾᡑԚԥңၦଊȂໍՅԚНϾ഻ཏȂ೪ॏ৲Ӷ՞Ͼዙࢻί्८ᄈޠ ፟ᚡȄ्Ԛ൸Κঐ՞ڑᙡޠН഻୧ࠣȂڐႇโཽစᐤήঐࢳȂєࢃಒΚࢳၦଊђঅȃಒΡ ࢳޤᜌђঅڸಒήࢳ഻ཏђঅȄпίഇႇጓٿپᕤ၍೪ॏ৲ԄեᐈձөࢳޠђঅႇโȄ
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ၦଊђঅ
࿌೪ॏໍΤ՞ڑᙡၦਠ৳ਣȂॷӒ८ᖞޠΚஃᛂτޠၦਠȂ ԄեٳۗၦਠϜ׳яቌঅȂᐍ౪яԥңޠၦଊȂᡲۗၦਠ ϛӕΚஃНԆܗԆȂՅᙥҦقಜޠܓϸݚȂၦਠᡑԚၦଊȂ
ᆪ ȡ ՟Җ݉Ⴛၦ e ȹȠ 2012
ٻၦਠڏԥཏဏȄ೪ॏӶ८ᄈᛂᚖޠ՞ၦਠਣȂᔗ၏ޠ ಒ Κ ӈ ٲȄ پԄ Ȉ ೪ ॏ ् пȸ ུ ਠ৳ϟڑᙡϲৡȂձ࣐єє೪ॏึདྷޠНϾྜٿȂਣ೪ॏ൸ཽ Ӷၦਠ৳ϜໍНཫޑસȄӶཫસޠႇโϜȂཽࣽژ೩Ӽ݉ޠႻН ޑȂпІ೩ӼНࣻޠޑᜱၦਠȄԄݏ೪ॏញூ࢛ঐ݉Ⴛঅூ࣐ єє೪ॏޠНϾྲޑȂਣ൸८ᖞΠԄեၦਠණЁژၦଊޠୱ ᚡȄԥقಜޠཋᐍȂၦଊђঅႇโϜߩளԥңޠРݳȂ೪ॏѠ пӗΚঐߓȂױۗၦਠϜܛඣख़ޠ੬ኊڸ឵ܓȂᘫાᐍ౪ԚΚঐ
E
ߓȂঐߓᡲՍϐץජඬ၏ྲࣻޠޑᜱၦଊȂ൸ၦଊђ
অޠႇโȂԄѢშȠݔᄹȂ凃ًᓇڸᒄምБȂ ȇ凃ًᓇȂ 2006 ȡȄ 2006
ȡȄ Ӷ 2015E,F
ၦ ଊ ђ অ ޠϲ ৡȂ ڐ੬ ፵ ൸ Ў ೪ ॏ ᄈ ၦ ਠ ᔗ ң ޠϛ ጃ ۢ ܓȠ ݔᄹ Ȃ ၦ ଊ ђ অ ߓ ޠੀ ϜȂ ٸः فစ ᡜȂ ཋ ᐍ ϲ ৡ Ѡ є ࢃ Ȉ ࠣ ң ഋȃ ؆ ፵ȃ Ք ீȃ ѵ ם੬ ኊȃ
ᆪ ȡ e ȹȠ 2012
ᐈ ձ Р ԓȃ વ ኻ ੬ Քȃ ཏ ో ᇅ Н Ͼ ཏ ဏ ๊Ȅ п ί Κ ՞ ೪ ॏ ৲Ȃ Ӷ Մȸ ུ
՟ Җ ݉ Ⴛ ၦ ਠ ৳ ࡤȂ ژ ׳༬ ስ τ ᜇ υ ң ߞ ೡ ձ ࣐ Н Ͼ ྲ ྜ ٿ ޠ ޑȂ ೪ ॏ ৲ Ӷ Ꭸ ȸ ུ ᆪ ȹ ܛණ ޠ ٽၦ ਠ ࡤȂ ᐍ ౪ я Ԅ ί შ ޠၦ ଊ ђ অϲৡ Ƞ凃ًᓇȂ 2006 ȇࢺ٘ߝȂ 2007 ȡȄ
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ޤᜌђঅ
࿌೪ॏױၦਠᐍ౪ԚၦଊࡤȂၦଊђঅޠϲৡȂѠٻ೪ॏ ᄈНޠޑᐍᡞђΠ၍ȂկԫਣޠၦଊٯґೞϸڸݚຠզȄ࿌ ၦଊђঅޠϲৡȂഇႇ೪ॏϡпࡧՄȃၜមڸΠ၍Ȃঐђ অ ޠၦ ଊ Ϙ ཽ ԥ ཏ ဏȄ ࿌ ԥ ཏ ဏ ޠၦ ଊȂ ᙾ ᡑ Ԛ Ѡ ຠ զ ڸϸ ޠݚϲৡ൸ޤᜌȄӶຠզڸϸޠݚႇโϜȂᒋΤ೪ॏޠ ߟޤᜌȂױၦଊᇅߟޤᜌᐍӬȂोҢяѠձ࣐೪ॏޠϲ ৡȂ൸ޤᜌђঅഷ२्ޠႇโȄඳѰၘᇴȂޤᜌђঅп೪ ॏޠᢏᘉȂࡧՄȃၜមڸϸݚНޑၦଊȂٯђпᐍӬȂᐍ౪я Ѡձ഻࣐ཏޠНϾϰષȂܗ೪ॏޠНϾϲోȄپԄȈ௷ᢋ ఋ ᇅ Ꮘ സ ఋ ޠშ ឣ ໍ Τ ϸ ݚȂ Ѡ п ึ ౫ ೩ Ӽ વ ኻ എ ᄈ ᆏ ȃ क ༄ ପ Ք ޠп ጢ ᙒ Р ԓ ֖ ౫ Ӷ ݉ Ⴛ α Ȃ Ԅ Ѣ შ Ƞ 凃 ًᓇȂ ȇ ࢺ ٘ ߝȂ 2007 ȡȄ Ӥ ኻ ӵȂ ϸ ݚτ ༬ ስ ᜇ ߞ ೡ η Ѡ п 2006
ࣽژવኻпᄈᆏȃഀ៊ڸक༄ପՔޠРԓᄻԚȂԄίშȠ凃 ً ᓇȂ 2006 ȇ ࢺ ٘ ߝȂ 2007 ȡȄ ծ ၦ ଊ ޠϲ ৡȂ ໍ ೪ ॏཏోϸݚȂѠᐍ౪яᄈᆏȃक༄ପՔޠ೪ॏКݳȂ࣐೪ॏ ึདྷޠ഻ձϰષȂ൸ޤᜌђঅȄ
ӕп՟Җ݉Ⴛ࣐پȂ೪ॏѠпѬଭᄈၦଊђঅϜ࢛ޠঐ੬ ۢϲৡໍϸݚȂ೪ॏл्ܼݨવኻޠആםȂӱԫӶϸݚ ޠႇโϜȂᢏᄇၦଊђঅϲৡϜޠНޑȂпІવኻޠᇴ݃Ȃӕ ഇႇ೪ॏߟޤᜌޠᐍӬȂᐍ౪яવኻޠஆҐആםȂп࣐೪ ॏึདྷޠϰષȂηޤᜌђঅޠձݳϟΚȂη൸ѬݨН ޑϜ࢛ޠ੬፵ȂໍၦଊޤڸᜌޠᐍӬȄ
ด ՅȂ ޤᜌ ђ অ ޠႇ โȂ ଷ Π ഇ ႇ ཿ ޤᜌ ᄈ Н ໍ ޑ ϸ ݚ ѵȂ೪ॏ྆ޠ܉ජඬȂηޤᜌђঅႇโϜࣻ࿌२्ޠΚᕘȄ
- 192 - 193 -
೪ॏ྆םޠ܉ԚȂ܂܂ၦଊђঅڸ೪ॏޤᜌܛᐮକޠЭ߇ȄԄե Ϙ ᐮ କ ೪ ॏ ྆ ޠ ܉Э ߇ȉ л ् ೪ ॏ ᄈ ྲ Н ޑ੬ ޠ ܓఄ Ꭱ ࡚ȄԄȸೠϜୂۆȹєєޠ೪ॏ྆܉ȂජඬژྲНםޠޑᄙІ एᔝ੬ܓȂᐍӬ೪ॏनෂޤᜌȂܼ೪ॏ྆܉൸ৡܿםԚȠݔᄹ Ȃ 2006A ȡȄӱԫშѿ൸ၦଊђঅޠҭȂпၦଊϜܛӗޠϲ ৡȂᐍӬᄈรฤೠޤޠᜌȂഇႇ೪ॏޠఄᎡ࡚ȂोҢяȸೠϜୂ ۆȹ྆܉ȄӶѡਣȂรฤೠޠၦଊ࣐Ȉՙ݉ӶᇀαȃዂҾг ಲφα᠅ޠೢ๊ȄՅೠޠΚૢޤᜌ࣐ȈೠԛȃೠȃೠК๊Ȃԥᙡȃ є၇ڸԇޠཏోȄ೪ॏ᠅ೢȃᙡȃԇ๊ϲৡȂᇅȸೠȹԆ๗ӬȂ ൸ԚΠєє೪ॏ܉྆ޠȂٯпȸೠϜୂۆȹձ࣐೪ॏ౪܉Ȃ൸ ၦଊђঅഇႇޤᜌȂՅםԚޤᜌђঅޠጓپȄച࠽ӁӤᏱٸᐄԫ౪ ܉Ȃ ೪ ॏ я ཏ ో ᇅ ѓ ְ റ ޠє єȂ Ѡ ᇴ Ԛ ѓ ၽ ң ၦ ଊ ђ অ ᙾ ඳ ࣐ޤᜌђঅޠ഻ཏђঅ೪ॏپȠݔᄹȂ 2006A ȡȄ
ᆤӬޤᜌђঅםܛԚޠϲৡȂڐޑєࢃȈ೪ॏᔗңޠϰષȃ೪ॏ ޠНϾཏోȃ೪ॏ౪๊܉ȄԥΠޤᜌђঅޠϲৡȂ೪ॏ൸Ѡٸᐄ ڐϲৡໍ഻ཏђঅȄܛпȂޤᜌђঅΚᆎ๋ܓၦྜȂѻڸၦ ଊђঅഷτޠϛӤӶܼȂၦଊђঅᄈܼ՞ڑᙡၦਠໍ๗ᄻϾ ޠखᓄȂҐٙϛڏཏဏȂѬۗၦਠȂစႇᐍ౪ࡤ֖ܛ౫ٲޠᄃ ଊਁȄՅޤᜌђঅє֥೪ॏঢ়ᑀ੬ُޠ၍Ȃܗпစᡜໍຠզࡤ ޠ๗ݏȄӱԫȂޤᜌђঅਗ਼ޠژ೪ॏཏဏڸ೪ॏࠊޠࠍȄ
഻ཏђঅ
՞ڑᙡϲৡ्ᡑԚН഻୧ࠣȂᙾڐඳႇโϜȂഷ२्ηഷᆡீޠ ഌӌ഻ཏђঅȂӱ഻࣐ཏђঅ՞ڑᙡޠϲৡ഻ആя௱ኅޠ ਞઊȂڸҘ៊စᕋޠቌঅȄԥրܼၦଊђঅޤڸᜌђঅܛ२ޠᐍ ౪ڸϸݚቺ८Ȃ഻ཏђঅӶཏޠ೪ॏ౪܉ȃНϾᆡઢڸ೪ॏϰષ
- 194 - 195 -
ޠᔗңȂਗ਼ޠቺ८ȄඳѰၘᇴȂ഻ཏђঅޤױᜌђঅםܛԚޠϲৡᡑԚȂ ϜםԚࠣȂٯ഻ആяঅȄ
഻ཏђঅޠႇโȂ२೪ॏޠȂ೪ॏޠ຺હዤȂޤᜌђঅޠϲৡ൸຺ึදȄ೪ॏ ޠєࢃᄻདྷึΩȃᛳშѾᇅᛳშᡞᔗң๊ȂดՅٳѾȂ҇Ӥਣཧପ೪ॏ ޠߟޤᜌȂԄဟΩᐮᕞȃ೪ॏРݳȃ؆ਠђϏڸ໕ᇨആ๊ȄԄԫϘึяӼϰޠ഻ཏȂໍ ՅຠզяԂޠ೪ॏȂᡲ՞ڑᙡޠН഻୧ࠣڏᝰލΩȄӱԫȂޤᜌђঅژ഻ཏђঅޠႇโϜȂ ೪ॏޠᅌߩள२्ِޠՔȂԥԂޠ೪ॏȂ൸םԚԂޠ഻ཏђঅ୧ࠣȄ
೪ॏसഇႇڏԥಣᙒ࢝ڸᄻޠ೪ॏРݳȂ൸ԥقಜޠԚН഻୧ࠣȄᐄःޠفစ ᡜȂ೪ॏРݳϜޠძࢉݳٲȂΚঐᙐܿңޠРݳȂӶ೪ॏޠႇโϜӒН഻ࠣޠᗋຶȂ ᐄڐ੬ܓඣख़ґٿѠٻޠңძȂٯޤᜌђঅܛҢޠ೪ॏ౪ڸ܉೪ॏϰષᒋΤڐϜȂᙥ пࡧՄࠣޤڸᜌђঅޠᜱ߾ȄӶძࢉޠٲίљࢳȂη൸ࠣᄻདྷึࢳȂӕཧପ ࠣ ᇮ ཏ ޠ഻ ձ К ݳȂ ᡲ ࠣ ԥ ޠ ྀ ఽ ຝ ញ ֖ ౫Ȃ Ͼ Н Ͼ ޠ੬ ፵ Ȃ ᙥ п ఽ ྀ ༉ ሏ Н ഻ ࠣ ޠѓ
ȃདڸϲӶཏోȠ৹ః፲ȃݔᄹȂ 2012 ȡȄ ՞ڑᙡژН഻୧ࠣ
࿌ീޑᓣНޑ՞ϾࡤȂ೪ॏ৲८ᖞഷτᜳ֩ޠȂ൸Ԅե ᛂ τ ޠၦ ਠ ໕ ϜȂ ژ ׳ԥ ң ޠၦ ଊȂ ໍ Յ ձ ࣐ ഻ ཏ ึ དྷ ٿ ޠ ྜȄ्ऐખঐ֩ძȂѠпȸၦଊʔޤᜌʔ഻ཏȹޠໆӪٿ ࡧՄȂӕህпȸђঅȹึٿ܉྆ޠදȄ೪ॏԄݏဤᄃή ঐໆӪޠђঅȂ൸ւ८ᄈ՞ڑᙡܛழࢆޠٿȄпίᙐ ्ᐍ౪ၦଊђঅȃޤᜌђঅڸ഻ཏђঅήࢳޠഀ๗ႇโȈ
Ƞ ȡ1ၦଊђঅȈ՞ڑᙡޠۗၦਠȂစᐍ౪ᘫાȂםԚ قಜϾڸᙐዔϾޠၦଊȄ Ƞ ȡ 2ޤᜌђঅȈၽң೪ॏߟޤᜌȂၦଊ፮ϡཏဏȂᐍ౪
- 196 - 197 -
я೪ॏϰષ࡛ڸҴ೪ॏ౪܉Ȅ Ƞ ȡ3഻ཏђঅȈޤױᜌђঅޠϲৡȂᐍӬܼძࢉݳٲϜȂٯഇႇ೪ॏޠཿȂ഻ആя Н഻୧ࠣȄ
ᆪ e ȹ՟Җ݉Ⴛၦਠ৳ձ࣐НϾྲྜٿޠޑȂȸུ
ᆪ e ȹΚঐ՟Җ݉Ⴛޠ՞
࿌೪ॏщϸΠ၍՞ڑᙡޠђঅႇโࡤȂ௦ίࠍٿᄃଡ଼ቺ८ޠᔗңȄпίޠєє೪ॏጓپȂ пȸུ
ᆪ e ȹϜȂཫ൷ٯᘳ៕݉Ⴛၦਠ৳ޠშбڸНԆȂಁӼၦਠϜژ׳Ѡձ࣐єє೪ॏޠ
ڑᙡၦਠ৳Ȃη௱ኅ՞ڑᙡԄեᔗңܼНϾ഻ཏޠᆪયȄӶєє೪ॏϟߒȂ೪ॏॷӒഀ๗ ژȸུ ྲޑȂϟࡤၦਠഇႇقಜϾޠᐍ౪ᇅᘫાȂםԚԥңޠၦଊȂഇႇ೪ॏޠߟޤᜌȂໍΚؐ ϸᙾڸݚϾၦଊђঅޠϲৡȂഷࡤםԚ೪ॏРӪȄ೪ॏഇႇޤᜌђঅםܛԚޠ೪ॏРӪȂп ძࢉໍݳٲٻңڸሰؒϸݚȂٯп೪ॏཿޠȂໍᄻདྷึȂഇႇᄻདྷຠզࡤȂԚ ՞ڑᙡН഻୧ࠣ೪ॏȠ༂ϰఽȃݔᄹȂ 2006 ȡȄ
Ȭ೪ॏঐȭ
ྲٸαख़โזȂݔምይӤᏱȠпίᙐᆏϊݔȡ ۗໍȸєȹύȸєȹޠ೪ॏȂڐ೪ॏႇ โ ᙐ Ͼ ܼ შȠ ݔᄹ Ȃ 2006A,B,C ȡȄ ॷ ӒȂ ϊ ݔӶ ՞ ڑᙡ ၦ ਠ ৳ ϜȂ ژ ׳ҁ ၼ ఋ ᓜ Ⴛ ࣐єє೪ॏޠྲޑȂӶᎨᓜႻࣻᜱၦਠ ࡤȂϊݔٳၦਠᐍ౪ᘫાȂٯᇨձԚΚঐ ఽྀйᙐϾߓޠੀȠၦଊђঅȡȄშߓੀϜȂ ϊݔпуޠ೪ॏཿȂᇰ࣐םშવᓜႻഷ л्ޠ੬ՔȂѠңםձ࣐ആึםདྷޠϰષȂ Յ ༄ Ҫ Ք ீ Ѡ Ͼ םੀ વ ޠ੬ ፵ Ȅ ڐԪȂ ϊ ݔηᇰ࣐Ȃڏםԥစڑ੬፵Ȃӱԫупစڑ ڸାڎঐםৡມȂձ࣐೪ॏึདྷޠ౪܉Ȅ
- 198 - 199 -
ژԫ࣐ЦȂϊݔϑߓੀϜȂϸݚя೪ॏ౪ڸ܉ᔗңϰષȠޤᜌђ অȡȄ௦ίٿȂϊݔ೪ॏРӪȂпძࢉޠݳٲРԓȂໍєє ޠძ೪ۢȃຨᇴࢉٲȃጢቹቒҐڸ೪ॏࠣȂഷࡤԚН഻єє ޠ೪ॏȂঐєєᗷᙐϾΠҁၼఋᓜႻޠშવȂկηᙵ൳Πםშ
ᆪ e ȹໍ
વޠҢڽȂᡲєєڏԥစڑାີਁޠȂژڨ೩ӼຳޠൊནȠ഻ ཏђঅȡȄ
ٸშ中โזȂӤኻԥ೩ӼϊݔΚኻޠ೪ॏ৲Ȃഀαȸུ єє೪ॏȄίშ便Ҧ೩৩პӤᏱܛ೪ॏޠєєȂηпҁၼఋ ᓜႻձ࣐НϾྲޑȂڸпτ༬ስᜇߞೡ࣐ྲޑȂӤኻစҦၦଊ ђঅϜޠϲৡໍϸݚȂໍՅᔤۢ೪ॏРଭȂഷࡤ೪ॏяڏᄈᆏȃ ༬ስཏຬڸпםშવᔇᜟޠєє ȠݔᄹȂ 2006A,B,C ȡȄ Ґःفᐄঐ࢝ᄻȂᐍ౪ߗԒٿԥᜱ՞ڑᙡȃНϾ഻ཏᇅ
೪ॏђঅޠ೪ॏఁᏱঐȂଇԄեစҦȸ՞ڑᙡȹޠ഻ཏᏱಭȂᙾඳ࣐ȸНϾ഻ཏȹޠ഻ུ ೪ॏȂםԚȸ೪ॏђঅȹޠఁᏱዂԓȄᙥҦଇ՞ڑᙡޠ೪ॏ഻ཏఁᏱঐȂഃ࡛ؐᄻНϾ഻ ཏࠣ೪ॏᙾඳዂԓȂٯп೪ॏ഻ձᄃଡ଼ᔯຝ೪ॏዂԓޠၽңԚਞȂٯණяНϾ഻ཏ೪ॏఁᏱዂ ԓࣻޠᜱ࡛ឋȄ
ঐఁᏱఁ؆೪ॏ
ࠣ೪ॏޠҭޠଷΠණٽຳٻң߰ւᇅᎍϟѵȂӶҭࠊ።ࠣঐܓϾޠሰؒίȂࠣۢ ՞ᇅຳޠᇰޤη೪ॏ२ᘉȄᙐّϟȂ౫хࠣ೪ॏϛѬᅗ٘ຳሰؒޠѓՅϑȂᄈܼ ٻңਣޠЗძሰ्ዂᔤՄ໕ȄࠣٻңძӶໍ೪ॏਣȂ೪ॏ৲ᐄࠣϲోџᕋആѠ ޠძȂܛᒞޠȸٻңძȹࠣӶᐈձٻңίܛोҢяޠಌձңȂڗᐮٻңޠདྷΩȂ ڐٻᅿӵഞ᎗Ӷ࢛ᆎӍؒޠძȄӱԫȂӶ೪ॏαٻңܛᒞቒҐԓ೪ॏРݳȂٻܗңძඣख़ ޠРԓȂณߩӶ೪ॏϟߒȂདྷࠣґٻٿңძȂпᅗ٘ຳޠདሰؒȠ Andriole, 1989; ȡȄ Brown, 2008; Brown & Katz, 2009; Hart, 1999
- 200 - 201 -
ଷ Π ძ ࢉ ݳ ٲϟ ѵȂ ڸН Ͼ ୧ ࠣ ೪ ॏ ਁ ਁ ࣻ ᜱ ޠ ࠣ ᇮ ཏ Ᏹ Ƞ Butter, ȡȂڐ።ޠࠣᇅٻңྜྷޠ२् 1989; Krippendroff & Butter, 1984 ܓȄࠣᇮཏᏱစҦಓဵആםȃܫຬშڸആ्םષ๊ޠᐈձȂпಓဵၜម ࠣ೪ॏޠཏဏȂණٻٽңᇅࠣϟًԂޠଊਁ༉ႁȂٻңഇႇആם ಓဵȂᕤ၍ࠣޠཏဏȂٻңࠣਣཽຯЗȃԋӓȄӱԫȂпࠣᇮ ཏᏱޠᢏ܉ȂЖᏳ೪ॏ৲഻ུࣁޠ೪ॏȂձ࣐೪ॏ৲ІٻңྜྷޠᐞዉȂ ᎍӬၽңӶНϾࠣ೪ॏȂп༉ሏНϾࠣޠѓȃདІϲӶోཏȄ൸ НϾࠣആםޠםԓՅّȂ೪ॏ৲ၽңആ्ޠםષȂޒםȃՔீȃ፵དܗ؆ ਠ๊Ȃྦጃޠጢጇᡲٻңདژڨຝញܗដញᔗԥޠගਈ ȠݔምྶȂ 2001 ȇ ݔምྶȃ༂ኋ፲Ȃ 2002 ȡȄ൸ࠣആޠםϲৡՅّȂ೪ॏ৲ᔗՄኍϛӤޠН Ͼȃަཽಭߺܗޠ࣐ӱષȂٳӱષᏳΤ೪ॏ౪܉ϜȂᙥҦЗ౪ᇅད ޤቺ८ޠስਃȂҔጃ༉ႁНϾಓဵҔޠཏဏȄ
ຨᇴΚঐࢉٲȂᕋആΚᆎძȂ೪ॏຯЗࠣȇܛᒞޠȸძࢉٲȹޠ೪ॏ
Рݳҭࠊࠣ೪ॏዦߟޠឋᚡȄҢࣁ൸Κഀ՜ϛᘟαᅌٲࢉޠȂഇႇᄈ ҢࣁძޠᢏᄇȂΠ၍ࠣӶҢࣁϜᅌِޠՔȂᕋആࠣٻޠңძȂ
ȃ IBM ȃ IDEO
ԥֆܼ೪ॏӶ२౫ძਣȂҢڏԥޠܓຯЗ഻ཏȄᕋആძϜџ൷ ׳഻ཏȂϑစ೪ॏ৲഻ུུࠣޠРݳȄ೩Ӽޠ೪ॏϵѨԄ
೪ॏϵѨᖃစ౪۔ IDEO
സւ Ƞ Kelley, 2001 ȡӶ Ȇ
ȃ PHILIPS ȃ Acer ๊ȂױძࢉݳٲાΤ഻ུࠣ೪ॏโזϜȂᙥпᐮ FITCH ึࠣޠ഻ཏȄ൸ԄӤ
ܛڐቹޠȸ The Art Of Innovation ȹΚਫϜܛඣષޠȈȸ࣐Π׳яୱᚡܛӶȂ ϛୱȸঢ়ȹȂՅଢҐྜȂᄃርᢏᄇࠣٻޠңȂึܗϜ IDEO ࠣޠӶٻңȂܗഇႇಡཌྷޠᢏᄇȂϘ഻ًུڸࠣ२्ޠಒΚ ؐȄȹ
НϾ഻ཏޠძࢉݳٲ
࢝ ᄻ Κ ঐ དྷ ٲ ࢉ ޠ ძ ϜȂ џ ᢏ ᄇ Κ ঐ དྷ ᇅ ೪ ٻ ޠң ძȂ ଇ
ષ഻ཏ Ȇ ӓҖѾࡧ!ȗ!՞ڑᙡژ೪ॏࡧᆱޠᢏᘉ ષ഻ཏ Ȇ ӓҖѾࡧ!ȗ!՞ڑᙡژ೪ॏࡧᆱޠᢏᘉ
Ӷ౫ᄃޠݸίȂԄեᄻདྷ഻ཏᇅ೪ॏлᚡࠣȂҔძࢉޠݳٲ२ᘉȄຝញϾࠍძࢉٲ ݳႇโϜޠһࢻϤޠ൭ϮȂη൸ഇႇຝញϾߓٿႁࢉޠٲϲৡȂစҦຝញϾٿϸݚᇅࠣ ϟޠϤᜱ߾ȄຝញϾޠϏڏѠпშฬȃྲбȃᓄኈழܗႬဟዂᔤ๊Рԓߓٿ౫ȂԄեᒶ ᐆຝញϾޠРԓȂᐄძࢉٲϜདྷ्ඣख़ޠ࣐ዂԓȂۢ؛եѠплᚡߓႁޠഷఽྀȂ پԄȂ ၽ ң ฬ ٿඣ ख़ ᄙ ޠ ძȂ ࣦ Վ ђ α ॲ ਞȄ ძ ޠရ Ґ Ѡ п Н Ԇ ޠඣ ख़ȃ ᙐ ޠ૪ შȃ ұ ཏ ژ ܉ ྆ ޠᆡ ஞ ޠඣ ᛳȂ ࣦ Վ Τ ಡ ᑷ ߓ ޠႁ ࠣ ᇅ ϟ ޠϤ ᜱ ߾Ȅ ௦ ί ޠ ٿຠ զȃ๋؛ȃᆡጜژஉᇅ༉ಜޠ೪ॏโזτयࣻӤȄ IDEO ᔗңძࢉݳٲӶ഻ུࠣ೪ॏϟโז Ƞ Moggridge, 1993 ȡȂτयѠпϸ࣐ϥঐؐȈ Ƞ ȡ1Π၍Ƞ Understand ȡȇ Ƞ ȡ ȡȇ 2ᢏᄇȠ Observe Ƞ ȡ3ຝញϾȠ Visualize ȡȇ Ƞ ȡ ȡȇ 4ຠզᇅᆡጜȠ Evaluate And Refine Ƞ ȡ5உȠ Implement ȡȄ
ȡᇅ᎓ࢺȠ 2005 ȡഎစٸᐄ ৹ః፲Ƞ 2004 ϵѨؐޠȂໍΚؐძࢉޠݳٲᄃ Ideo ࢋโזϸԚძึȃძһࢻȃࠣึདྷ
ࠣึདྷ
ᇅࠣ೪ॏ๊ѳঐࢳȂٯпߞ۹τᏱϏཿ
ࠣ೪ॏ
೪ॏقᏱҢ࣐ᄈຬȂւңѳঐؐٯህп ძһࢻ
- 204 - 205 -
ࣻᜱߓޠੀȂԄίშ Ȃໍ೪ॏϏձᕋȂԚ ਞًԂȄ૮ϸख़ԄίȈ
Ƞ ȡ1ძึȈ೪ॏ৲ᐄᄃርޠᡞᡜႇ โȂ ٲਣ ӵ ޑ ᄃ ር ޠ ܓଅ ᓄȂ ໍ Յ ڐ ڦϜ ཏ ోȂ ด ࡤ ђ п ೪ ۢ ࣐ ґٿ೪ॏࠣӈϜޠძȇѾӒ пޣ௦ඣख़ЩൖޠРԓ೪ॏٻңन ෂ ໍ ۢ ՞Ȃ й ܼ ႇ โ Ϝ ђ α ᡞ ᡜ
ძึ
ϰષࡤԚ࣐ίΚঐโޠזՄӈȄ
Ƞ ȡ 2ძһࢻȈӶঐؐϜ्пঐစᡜཧପц౪၍ޠႲ೪лᚡȂ ഇ ႇ ঐ ޠདྷ ຨ ᇴ Κ ঐ ਣ ޫ न ෂ һ ᓀ ί ٲ ࢉ ޠȄ ܗ ٲ ࢉ ڐӶ ߿ ᇮȃ Ӷ Җ ߺȃ Ӷ Н Ͼȃ Ӷ དྷ Ȃ ച ख़ Р ԓ എ ഇ ႇ ᡞ ᡜ ႇ โ ᇅ Ս ٙ စ ᐤ ತ ᑗ ࣐ ஆ ᙄȂ ᡲ ࢉ ࣐ ٲҢ ԥ ፹ȃ ᡲ དྷ ् ึ ޠґ ٿ ࠣ ޠ ೪ ൠ ෂ ᇅ ٻң Р ԓ ഃ ᅛ ඣ ኡ я ٿȃ ᡲ ඣ ख़ ޠϰ ષ ᙾ Ͼ ࣐ Ѡ ྆ ึ ܉དྷ ޠ ӈȄ ԫ ؐ ޠᇴ ࢉ ٲ२ ᘉ ϛ Ӷ ܼ ڐ ᄃ ܓᇅ Ȃ Յ Ӷ ܼ ڐᄈ ޑ ٲԄ ե Ӭ ౪ Ͼ ᇅ ༬ ᒋ ϾȄ Ӷ ԫ ຨ ᇴ ࢉ ޠ ٲϲ ৡ ሰ п ᆫ ् ԓ Н Ԇ ޠ ӗ ٿख ᓄȂ п ࣐ίΚؐޠՄȄ
Ƞ ȡ3ࠣึདྷȈԥΠᇴࢉٲ࣐ࠣ೪ॏޠஆ።ϟࡤȂ֊ѠпңНԆȃ૪ ጉڎᆎРԓᐍঐࢉޠٲϲৡϡпᐍӬܓखᓄȄഇႇНԆቒҐඣख़ᇅ ኦ ቹ ೪ ॏ ޠ ޑᜱ ᗥ Ԇ ᇮȂ є ࢃ ࠣ ޠН Ͼ ϲ ోȃ ᐈ ձ Р ݳȃ ࣐ ዂ ԓ
๊ȇ༄Ҫ૪ጉඣᛳࠍڟֆቒҐໍΚؐ܉྆ޠ௱ᅌȂᡲᐍঐ྆ึ܉ ಓӬᡓᒯᇅጃҴ೪ॏϜЗࡧདྷȄ
Ƞ ȡ 4ࠣ೪ॏȈစႇࠊ८ήঐؐȂϑึΠΚӌഇႇޣൖȃᙾൖȃ௱ ๊ Р ԓȂ ٯಓ Ӭ ᡓ ᒯȃ ڏԥ ᜱ ᗥ Н Ԇ ᇅ ༄ Ҫ ૪ შ ޠቒ Ґ ࢉ ٲȂ Ѡ ᅗ ٘
ܗ 2D
ޠᛳ შ ᡞ ໍ ձ ཿȂ ᡲ ࠣ ޠ 3D
ঐ З ҭ Ϝ ܛమ დ ೪ ॏ ޠ ࠣ ᎉ ᄑȂ ਣ ֊ Ѡ Ҕ ԓ ໍ Τ ࠣ ೪ ॏ ؐߒޠᛳშࢳȄ೪ॏ৲п
ѵᢏΞՎ೪ॏϲోȂഇႇீՔშ८ࣦՎҴᡞዂጃϹߓޠႁяٿȄ
ഇႇпαѳࢳძࢉقٲಜȂѠп८ᄈϛӤޠძђпዂᔤІႲขѠޠ ๗ݏȂԫѓᄈܼ೩ӼስޠሰؒȂࣻܗᜱϏձڏԥτޠᔔֆȂѻѠӶ ႁԚ࢛ঐҭҭዀȂܗႇโϜᅌᄎࡤዂᔤϸِޠݚՔȂηѠᄈܼ࢛ ሰؒഇႇዂᔤϸݚණٽᡘ࡛ޠឋᇅРӪȄ
݃ע ̼ ᇄ ௌ ॴ ષ ̼ ӓҖ ഻ཏ Ѿࡧ
НϾ഻ཏѳഌԣ ȁ ȁ .ძ೪ॏఁᏱѳߓੀ Ґ Н ლ ၑ ძ ࢉ ݳ ٲ ძ ึ ȃ ძ һ
ࠣึདྷࢳ
ࢻȃࠣึདྷᇅࠣ೪ॏ๊ѳঐࢳึя ძ೪ॏఁᏱѳߓੀȂԄίშȂᔗңӶНϾ ഻ཏ೪ॏȂഇႇНϾᙵ൳ܓٲࢉޠȂစҦӔ ӤଅᏺޠϤႇโȂпᡜᜍძࢉݳٲᔗң ܼНϾ഻ཏࠣ೪ॏޠѠܓȄ
Ȭ೪ॏঐ ȁ ȁ .ྜՍ՟Җഀޠݕ഻ཏȭ ೪ॏ৲ᙥҦძࢉݳٲȂѠпץഁޠ௱ขٻ ң Ҕ ޠሰ ؒ ၦ ଊȂ Κ ೪ ॏ ޠл ᢏȂ೪ٙӵ࣐Ӽ२ِՔᇅϛӤࠣٻң
ࠣ೪ॏࢳ
ޠ೪ॏყӔӤஉȂଇޠлᚡτӼ࣐ҢࣁᄙпІᐈձࢻโȂկ 2.4
ఋԄեݕڎۢ؛πޠᚕȃױК࡚ߞޒםޠȃԄեڟ።ᐈձ๊Ȃഎཽߩளԥ፹ޠӱःفȄ
ᗵ֥ᙵ൳ޠНϾཏోȃӵР੬ՔȃኋڑಭߺϟѵȂᆎщᅗහኌޠҢࣁңڏԄեҢޠȂ௷ᢋ
ኍᡞАωȂڐᐈձ҇ሰಓӬӱϏโѵȂേޠႇโ൸ΚᆎЗܗڨٵདһᒋȄഀݕଷΠ
ԚേޠձȄഀޠݕ೪ॏᇄᢋ՟Җߓ౫ڸܓᒚޠҢࣁࠣ೪ॏȂଷΠഀޠݕആםሰ्Մ
੬ੇޠᏣڏȂளңܼ๗கڑᙅܗ੬ੇޠൠӬȂڎޠঐ҇ሰӤਣڸᒚޠᐈձȂϘ
ٯпᇄᢋ՟Җഀپ࣐ݕȂпᡜᜍαख़ѳঐఁᏱߓੀѠȂᇄᢋ՟Җ௷ᢋఋޠഀݕΚᆎ
αख़ޠძࢉٲѳࢳȂପӬࠊख़ޠၦଊђঅȃޤᜌђঅᇅ഻ཏђঅึ࣐НϾ഻ཏޠѳഌԣȂ
ᔤяᎍ࿌ٲࢉޠቒҐȂഷࡤҦϏཿ೪ॏ৲ᐄቒҐܛᘫાяޠୱᚡᘉᙾϾӶ೪ॏαȄ
Ҧܼ೪ॏਣโޠୱᚡȂளϛཽᄃӵᢏᄇȂՅᐄ೪ॏყޠҢࣁစᡜпӔӤଇ፤ޠРԓȂຏ
Ҧၦ೪ॏ৲ழስ
ᢏᘉȂпϼ೪ॏлᚡȃࣩۢሰؒᇅጃᇰ೪ॏጓȄΚૢՅّȂ೪ॏཿࣩٻңძࢉݳٲਣȂ
ޠϛӤᢏᘉȂΤࠣлᚡȃ੬ܓȃძȃൠෂȃٲӈȃཿᇅަཽ࣐ᗎ༗๊๊ӼϛӤ
ძһࢻࢳ
ӱԫпᇄᢋ՟Җഀ࣐ݕྲޑȂѾֽޠւң೪ॏᇅНϾϲోȂӕ౫ܼ౫хޠҢࣁࠣȂᡲНϾ
- 208 - 209 -
ძึࢳ
഻ཏםԚҐԪձࠣȂԄѿშȄᙐ्ᇴ݃ԄίȈ
Ƞ ȡ1ᕋആΚঐძȈᐄՄޠНޑȂ࢝ᄻΚঐདྷޫޠȂ٘пདЗȇ Ƞ ȡ 2ຨᇴΚঐࢉٲȈစҦძޠϤȂҴ٘НϾཏోޠྜȂӶܼൕӲଅᏺȇ Ƞ ȡ3ጢቹΚঐቒҐȈഇႇࢉޠٲᐮึȂЖᏳដึ೪ॏޠ഻ཏȂп߰ដึ೪ॏȇ
௱ኅԚݏ Ȇ
Ƞ ȡ 4೪ॏΚঐࠣȈӕ౫НϾޠ഻ཏȂ२༮౫хҢࣁॴޠੀȂם༮ҢࣁࠣکȄ ೪ॏఁᏱঐः فȠ !Κȡ ȁ ȁ .೪ॏϏ֬
ᆪ ݉ႻڑᙡᏳ៕഻ཏᏱಭᆪȹᖃॏฬȠݔᄹȂ 2005E ȡȂᖟᒳȸ഻ཏᏱಭ f ! .!
࣐Π௱ኅძࢉݳٲᔗңӶНϾࠣޠ೪ॏȂݔᄹȠ 2009 ȡҼഇႇܛлࡼޠ՞ڑᙡঢ়ऌ ॏ ฬȸ ུ НϾࠣ೪ॏϏձ֬ȹقޠӗࣁȄძࢉٲϏձ֬ޠᄃࢋȂϸ࣐ঢ়ᅌᗀᇅϊಣޠძࢉٲᏱ ಭȃଇ፤ȃᄃձᇅୱڣ።ࢦȂໍڐРԓϸ࣐౪፤ःಭᇅᄃձጜಭڎഌӌ ȠݔᄹȂ 2005F ȡȄѫȂ ݔᄹȠ 2009 ȡစւңѭᓣᇄᢋНᝧᓣ݉ޠႻ՞ڑᙡϲৡȂ՟Җ݉Ⴛᙵ൳ޠՔீȃӼ
ኻ ޠആ םп І ᑀ ੬ ޠᜌ րȂ ೪ ॏ Κ ഻ ཏ Ᏹ
єύєޠ೪ॏȹȄȸєєȹ !.!
ٿՍȸ՟Җ݉ ಭНϾࠣ೪ॏޠ፟โ !.! Ⴛޠ഻ཏ ݉ Ⴛ Н Ͼ Ϝ २ ् ڑ ޠᙡ ࠣȂ ᔯ ຝ Ӓ Җ ٻң ޠȸ є є ȹ Ȃ ѓ ᇅ ԓ ኻ ְ Ї ᔗ ڐ ឺ ܛழ ࠣ ޑᇅ Ң ࣁ ᕘ ძ ޠৰ Ȅ ᙐ Ȃ Р ϓ Κ Ȃ є ݎє ՚Ȃ ٻң Р ߰Ȃ ಓ Ӭ ܓȇ ፓ ᚖ Ȃ ੬ ੇ Մ ኍȂ є ύ є Ȃ ᙛ ύ ຺ ᔑȂ ณ ߣȂ ࣹ Ω ਞ ౦Ȃ Մ ኍ ӱȄ ٲᄃ αȂ ༉ ಜ ݉ ޠႻ ൸ ԥ ೩ Ӽ ࣐ Π ឺ ழ ޑ ࠣ ޠȸ π ೢ ȹȂ π ೢ ߤ ឵ ܼ ݉ Ⴛ ޠȸ є є ȹȂ ଷ Π ឺ ழ ޠѓ ѵȂ ᗚ Ѡ ቩ ђ ݉ Ⴛ ࡖ ޠᇅ ज དȄ ӱ ԫȂ ݉ Ⴛ ᇅ є є Ӷ ٻң ޠ؆ ፵ȃ ᇨ ձ ޠѾ ᇅ ೪ ॏ ޠР ԓȂ എ ԥ
- 210 - 211 -
ࣻڐϤኈޠӱષȄڑٳᙡНޑᄃӶ౫х೪ॏ٘ၦՄޠᄈຬȂЖึ഻ཏྜࢷޠȄ ӶᆪርᆪၰІณጤᆪၰᕘძίȂঐॏฬӶӓࠓіѳܛϛӤܓ፵ޠτᏱȂໍࣻᜱޠఁᏱ ࣁȄєࢃȈҴᇄᢋτᏱϏ೪ॏܛقȃߞ۹τᏱϏཿ೪ॏःܛفȃ݃עऌτᏱϏཿ೪ ॏᇅຝញ༉ႁ೪ॏقȂпІҴା৲ጓτᏱᔗң೪ॏ๊قਯӤਣໍȂ࣐ΠЎᄃᡜఁᏱႇโ ޠৰȂְࡹྲίӗโࢋזȂᙐᇴ݃ԄίȈ
ȬఁᏱโזȭ
ҐᄃᡜఁᏱ๗Ӭ༉ಜఁᏱᇅᆪርᆪၰఁᏱޠᕘძίȂӶӓࠓіѳܛϛӤܓ፵ޠτᏱȂໍࣻᜱ ޠఁᏱࣁȄॷӒ߾ஊଌᆎφఁ৲ȂҦॏฬлࡼܤ༔ՍᇅᏱਯޠఁ৲ȂєࢃȈҴᇄᢋ τᏱϏ೪ॏܛقȃߞ۹τᏱϏཿ೪ॏःܛفȃ݃עऌτᏱϏཿ೪ॏᇅຝញ༉ႁ೪ॏقȂп ІҴା৲ጓτᏱᔗң೪ॏ๊قਯȂւңαख़ఁ؆ȂӒϡпᗀಭஊଌ࣐ᆎφՃ৲Ȃึٯӏᆆ ΚбȂпձ࣐ڐСࡤఁᏱޠՄȄ࣐ΠЩၷөᆎఁᏱޠԚਞȂҐᄃᡜޠఁᏱРԓӔϸ࣐ѳᆎȈ
Ƞ ȡ1ҦձᒒՍఁᏱࡤȂึӏᆆбՄၦਠȇ Ƞ ȡ 2ҦөਯᆎφՃ৲ఁᏱࡤȂึӏᆆбՄၦਠȇ Ƞ ȡ3ՍαᆪᏱಭȂึӏᆆбՄၦਠȇ Ƞ ȡ 4ଭᄈҐყޠ੬ङ೪ॏ৲Ȃ༊֚ޤᆪ֮ࡤȂՍαᆪᏱಭȄ ᄈܼ՞ڑᙡޠՄၦଊȂϸ࣐ڎᆎםȈ Ƞ ȡ1ւңࡿۢޠΥᆎڑᙡၦଊȂձ࣐ᄻདྷึٸޠᐄȇ Ƞ ȡ 2ϛ४ۢՄᄈຬȂᡲᇅՍҦึදȄ αख़ޠᄃᡜఁᏱӶӤΚܼࠓіөਯӤਣໍȂ࣐ΠЎᄃᡜఁᏱႇโޠৰȂְࡹྲίӗโ ࢋזȂᙐᇴ݃Ԅί ȠݔᄹȂ 2006A ȡȈ Ƞ ȡ1 ܤ༔Սђ ȠࠍпτήӤᏱ࣐ٺȡȂӓโԚѠስ ј 1 ϰֆᏱϏߝȄ Ƞ ȡ 2ಒΚЉȈᇴ݃ᄃᡜҭޠȂڐȸ഻ཏᏱಭНϾࠣȹȂѠпձࠣᇅᄃᡜޠᝰᗊȂಒΚӫ
- 212 - 213 -
ϡ ј 5 ϰዪߝȃಒΡӫϡ ј 3 ϰዪߝȂпІಒήӫϡ ј 2 ϰዪߝȄึఁᏱӏᆆΚбȂ ፝ӤᏱӒࣽڐϜڎՄ፤НȂл्ᡲӤᏱӒԥ྆܉Ȅ Ƞ ȡ3ಒΡЉȈήঐϰޠᄃርఁᏱȂл्ޠ२ᘉНϾ഻ཏ೪ॏโזȂٯЖᏳӤᏱԄեٻңძ ೪ॏޠѳߓੀȂႲॏਣڎϊਣȄ Ƞ ȡ 4ಒήЉȈᇴ݃೪ॏձཿη൸ȸєєޠ೪ॏȹȂл्ЖᏳӤᏱԄեစҦ՟Җ݉Ⴛޠၦଊђ
Ȅ T-86-001-008
՟Җ݉ႻȂ 8888-236
ᇅ B-86-001-034
ᇅ 88-365
অȃޤᜌђঅᇅ഻ཏђঅޠࢳȂ೪ॏڏԥНϾ഻ཏޠࠣȄӶҖ݉ႻၦଊጓޠپᔭϜȂ ԥίӗޠϛӤ݉ޠႻНޑၦଊ ȠݔᄹȂ 2006A ȡȈ ՟Җٻң﹁ޠೢφ﹂Ȅ 88-284
Ƞ ȡ AစႇၦଊђঅޠՄၦਠȈԄȸུ ᆪ e ȹڑᙡጢဵ ᇅ 023 Ƞ ȡ BစႇޤᜌђঅޠՄၦਠȈԄȸུ ᆪ e ȹၦਠጢဵ Ƞ ȡ C഼ίޠѬԥშȂءԥጢဵηءԥӉեၦଊޠНޑȄ२ᘉЖᏳӤᏱαख़ޠНޑϜᒶ ڦΚȂձ࣐ᄻདྷึޠՄȄ Ƞ ȡ5 10 Љࡤ፝ӤᏱһՎЎ 3 ᄻདྷ૪შȂดࡤւңძޠРԓߓႁഷࡤձࠣȄ
Ȭєύєȅᐮึ഻ཏȭ
՞Ᏹ 103
՞ 6 ःفֆ౪ᇅ ՞ 5 ੬ ङ ೪ ॏ ৲ ᇅȄ ᇅ
Ӷ ࣐ Ρ ঐ ޠᄃ ᡜ ఁ Ᏹ ϜȂ ᖃ ॏ ԥ ϥ ܛτ Ᏹ Ң ᇅȂ ѫ ԥ
ᄃ ᡜ ఁ Ᏹ ޠᏱ Ң ܼ ᄃ ᡜ എ ᑺ ፹ ା ݂Ȃ ӓ З ΤȂ ࡤ ٲ
ӈ ձ ࠣȂ ӱ ࣐ 113
ޠୱ ڣ። ࢦ η ᡘ ұ ᆎ စ Ҧ ՞ ڑᙡ ޠ഻ ཏ Ᏹ ಭȂ ᄈ ܼ Ᏹ ಭ Н Ͼ ഻ ཏ ࠣ ޠֆ ઊ ࣻ ࿌ τȄ Ӕ ॏ ԥ
Ԓ 2005
У 11
СܼҴᇄᢋ 12
Ԓ഻ཏᏱಭНϾࠣ೪ॏϏձ֬ȹ 2005
ӈ ձ ࠣ Τ ൝Ȃ ܼ ٯ 36
ഌӌӤᏱ೪ॏڎӈпαޠձࠣȂစҦᆎφՃ৲ߒؐᑣᒶࡤȂ Ӕԥ τᏱᖟᒳޠȸ
ӈȂӕᒶڦҀ୶ڐޠѻ ӈ 15 5 ࠣȂጢဵ ȃ5
ӈձࠣ 36
ϜᒶяڐϜޠ
Ȃ 19 Ԅ ί შȂ ໍ Κ ؐ ः ف ຳ ᄈ Н Ͼ ഻ ཏ
ϜұȄӕစҦϥ՞ঢ়ᏱಣԚޠຠቸყȂ
ȃ ᇅ 6 ȃ 10 13
ࠣ ޠᇰ ޤᇅ ຠ զȄ ٯᒶ ڐ ڦϜ ޠΟ ӈ ձ ࠣȂ ໍ Κ ؐ ҉ ኻ
- 214 - 215 -
ၑձዂȂٯϸրܼіȃϜȃࠓୣ௱ኅ៕Ȅпί૮ᒶᐆڐϜ ڎӈձࠣȂᇴ݃ڦڐ؆ޠनෂࢉܗٲНϾཏోȃ഻ձ౪܉ᇅ೪ ॏᇴ݃ȂпւໍΚؐΠ၍ȂҐᄃᡜఁᏱܛ೪ॏޠНϾ഻ཏ ࠣȄл्ᐄᄃᡜఁᏱϜܛಭூࣻޠᜱޤᜌȂᇅ՞ڑᙡ ණޠٽၦଊȂւңძࢉޠݳٲძึȃძһࢻȃࠣึ དྷᇅࠣ೪ॏ๊ѳঐࢳȂՅԚޠНϾ഻ཏࠣȄ
Ȭഞ൨є೪ॏ౪܉ȭ
ഞ൨࣐՟Җ౿၇ݎ՚ޠᏣޑȂпԫ྆۾܉իژ၇ၸޠࠣޑ೪ ॏ྆܉Ȃӕпഞ൨ѵᢏџ೪ॏєєᐍᡞആޠஆҐ࢝ᄻȂ೪ॏ ྆܉ଭᄈυңКණє࣐лȂܛп௵ңҕ൨ϟ൨ٙޒٱକ࣐ᚈ ԛ೪ॏȂڐڦആᆡઢȂٯᐄєєᐡٿঔႻഌಡȄഞ ൨࣐՟ҖСளٻңޠᏣޑȂϛѬഌဤᓟҭ᐀ԥȂΚૢ҂
Җηኅ࣐ٻңȂଷΠ౿ЬȃᡷȃᓾԇᙑॶϟѵȂҼѠңпԋ ဪԬȄ൨ԥϵ൨ȃҕ൨ȃജ൨ϟϸȂϵ൨ޠ੬ኊ൨ٙα ԥԼؐޠવኻȂҕ൨ࠍпЋવ࣐лܗ൨ٙԥޒٱକȂ ജ൨ࠍϵ൨ڸҕ൨ెޠӬᡞȄ
Ȭࣵє೪ॏ౪܉ȭ
जఋӶॵനಋۗޠਣȂఋϲعޠφཽማ౽ȂӪα ܤදȂຬኊܤ፝നထȂईؒᙵԞϟཏȄӤਣȂуউҼማ౽ ௯ܼୂന࢝αޠനୂϜȂԫڏԥ൶ིٯᇷനထۡޠఁה ཏဏȄՅΥِޠםФᇨີஐᙅൿࠍٻңܼ२्ኋࣁڑȄԫК ණє೪ॏᘞڦजఋईؒᙵԞϟཏຬȂຬኊєєᙵᅗϟཏȂ Քீαࠍ௵ңᙣȃҪ࣐лȂᕋആяࢸȃᙣЉȃҪޠႁਃ৭ ᔐॴȄ
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೪ॏఁᏱঐःفȠΡȡ ȁ ȁ .ષ഻ཏ
ӓҖѾࡧ Ȇ
Ӷ೪ॏࡧᆱȂӓҖ഻ཏॴޠዙίȂҐःܛف௱ኅȸНϾ഻ཏ೪ॏఁᏱዂԓȹȂ וᏖഇႇષ഻ཏȂӓҖѾࡧȂᡲӓҖᔘூ഻ཏȂΠ၍೪ॏȂ࣐НϾ഻ཏ҉ ίًԂޠஆᙄȂηҐःفл्ޠҭޠϟΚȄȸНϾȹҢࣁޠଅᓄȂ഻ ཏޠቁȂ೪ॏϛѠુЎޠϲోȇȸНϾȹϡ഻ཏࠣΚঐཏဏȂΚঐ ࢉٲȂࣦՎΚঐҢڽȂѻ࡛ᄻࠣᇅϟޠᐞዉȂ።ᇅϟޠϤ ഀ๗ȂᙥҦӔӤनෂڸጓՅҢȃ༉ܜȃ༉ክІூژᇰӤޠႇโȂЖକః ึȂដࡧདྷȄȸ഻ཏȹࠣޠଽ࢝ȂȂࣁ៛ᐍᡞޠȂȸ഻ཏȹ ϡ ࠣ Κ ঐ ੬ ፵ Ȃ Κ ঐ ॴ ੀ Ȃ ࣦ Վ Κ ঐ ᆡ ઢȂ ѻ ۢ ဏ ޑ ٲ ڸ ޑ ٲϟ ޠ ᜱ߾Ȃѻࢌԥޠϰષ२ུ௷ӗಣӬȂЖକӔቂȂដདྷȄȸ೪ॏȹ ࠣޠҫጴȂ८ৡȂዝႻजϾָޠᘉȂȸ೪ॏȹϼяࠣޠ८ᇽȂڔ დࠣޑӈߓޠȂϘຯߗષҖޠНϾ഻ཏȄՅҐःܛفϮಞޠȸН Ͼ഻ཏ೪ॏఁᏱዂԓȹȂҔ൷׳Ӷӵ೪ॏ໕ޠΩྜٿȂঐᙾඳዂԓ
ޠ೪ॏȂమᡲٻңКϜޠНϾ഻ཏࠣҢଝ࡚ྤޠȂᡲ೪ॏޠђঅད ӶຳЗϜݷޠดՅҢȄ
഻ཏᇅҢޠٿҐȂӱԫȂӶНϾ഻ཏ೪ॏ࡚ޠ၈ȂഎѠп Ԛ࣐ഷٺ೪ॏ৲ȄߗංԒٿȂ์Ӷ௱ኅȸНϾ഻ཏ೪ॏఁᏱዂԓȹႇโϜȂ ഷளႅޠژᅹୱȈȸءשԥ೪ॏڸޠनෂȂ൸ഀ์ݓѪשฬݎ՚എԥ ֩ᜳȂኻᗚ೪ॏ༞ȉȹዀྦޠӲ๏Ȉȸրᇴϛཽ೪ॏȂѬ्Π ၍НϾȃᡞᡜНϾȃڨٵНϾȂө՞എԚ࣐Κ՞ԚѓޠНϾ഻ཏࠣ೪ॏ ৲ȹȄέளԥӶӵНѭϏձᅹୱᇴȈȸשΠ၍ܛשޠНϾ୮ȊկȂ٦ ڸ೪ॏέԥեᜱᖓȉέ၏եۗȉȹҔጃޠӲᔗȈȸѬ्ѳঐؐȊѬ् ᏱཽΠѳঐؐȂϛկ೪ॏНϾ഻ཏࠣȂᒋཽೲࡤᗚ༉௳уȂ ᡲНϾ഻ཏ܉྆ޠᇅདྷݳȂෛܛԥޠЗϜȄȹ
ષ഻ཏ Ȇ ӓҖѾࡧ!ȗ!՞ڑᙡژ೪ॏࡧᆱޠᢏᘉ ષ഻ཏ Ȇ ӓҖѾࡧ!ȗ!՞ڑᙡژ೪ॏࡧᆱޠᢏᘉ
ȬఁᏱโזȭ
࣐Πᜍ݃αख़ޠᇴݳȂҐ፟โ੬ր࣐ȸߩ೪ॏनෂȹޠϏձᕋᏱসȂ೪ॏΚ ੬րޠНϾ഻ཏᏱಭКьȂඊזᅛໍȂѬ्Π၍НϾȃᡞᡜНϾȃڨٵ НϾȂ൸ԥᐡཽԚ࣐Κ՞ԚѓޠНϾ഻ཏࠣ೪ॏ৲ȄؑԪழስᇄτ഻ཏ ೪ॏყژ௱ኅȂഎඊΚঐޠۢڿዂԓȂЖስᏱসࡹഌ൸ੳȂໍڐโ זᇅؐȂᙐ्ᇴ݃ԄίȈ
Ƞ ȡ1ᗝ፝Κ՞ӶН഻ስϜ᐀ԥཿޤᜌޠᏱȂ೪ॏِ࡚ޠȃजᏱޠᢏ ᘉȂ Ҽ ܗ ཿ ޠᗎ ༗ Ϝ Ϲ ΤȂ ࣐ Ᏹ স উ ᗀ ၍ Н Ͼ ഻ ཏ ཿ ึ ޠ ᇅ ౫ݸȄ Ƞ ȡ 2Ҧ೪ॏყޠஉᖃᆀᐄНϾ഻ཏᏱಭКьȂ࣐Ᏹসᗀ၍НϾ഻ཏ ࠣ೪ॏޠѳঐؐȈ Ƞ ȡ ȡȇ A೪ۢΚঐძȠ Set A Scenario
Ƞ ȡ ȡȇ BຨᇴΚঐࢉٲȠ Tell A Story Ƞ ȡ ȡȇ CጢቹΚঐቒҐȠ Write A Script Ƞ ȡ ȡȄ D೪ॏΚঐࠣȠ Design A Product ॷ Ӓ ഇ ႇ Κ ঐ ᄃ پȂ Κ Κ Ӫ Ᏹ স উ ᗀ ၍ ϸ ٵȂ ᇴ ݃ Ϗ ձ ᕋ ໍ ޠР ԓ
5 . 7 ϛ๊Ȃྦറ؆
௦ίٿ൸һ഻ཏ೪ॏყழስϸಣԚসՍҦึදȄ Ƞ ȡ3Ҧ೪ॏყϸಣໍ೪ॏึདྷЖᏳȂؑಣԚসङ
ਠ ԥ Ȉ Κ ӓ Ꮺ ൣ િȃ ீ Ք ์ ๊ ์ ្ ܗᛳ შ ң ์Ȃ І ࣁ й ൳ ԥ ഻ ཏདྷޠݳဟೢȇདྷژ೪ॏᛳᇨԚਣ ϊ 3 ਣȄ Ƞ ȡ 4ϸಣึߓ೪ॏԚݏȂҦؑಣᏱসϜ௱ࣃΚᐋӉึߓȂٯҦཿᏱ ІஉᖃᆀϡຠᇮȄ
ȬᏱಭКьȭ НϾ഻ཏᏱಭКьϲৡєࢃڎഌӌȂಒΚഌӌഇႇጓپᇴ݃೪ॏႇโȂп
݃ע ̼ ᇄ ௌ ॴ ષ ̼ ӓҖ ഻ཏ Ѿࡧ
ȸᙅᡲȹޠһဵᇭ೪ॏ࣐پȄ഻ཏ߾ྜٿҦΚᄹҖᄻᑟݎ՚ᐘೲϵၰྲޠбȂ࿌ᄹҖΚࡶᐋ ΚࡶᐋࢆޠρᄻᑟၿၰȂӶ੮ભޠၰαࣻഈȂᖃඬ՟ᆕٙᙅᡲޠฬ८Ȅഇႇࠊख़ޠ೪ۢ ძȃຨᇴࢉٲȃጢቹቒҐᇅ೪ॏ๊ࠣѳঐؐȠᇴ݃Κ ѳ ȡȈ . ȡȠݔᄹȂ 2006A,B,C Ƞ ȡ1Ȭძࢉٲጓپᇴ݃Κȭ ೪ۢძᇰޤȂл्ᐄՄޠНޑᄈຬȂདྷΚঐძȂഇႇߓΚڟޠֆȂ೪ॏ စҦᇰޤ೪ۢΚঐძȄ Ƞ ȡ 2Ȭძࢉٲጓپᇴ݃Ρȭ ຨᇴࢉٲདྷȂл्ᐄ೪ۢޠძȂԞӼࣻޠᜱၦଊȂഇႇߓޠΡڟޠֆȂ စҦᇅძޠһࢻᇅྜྷȂ࢝ᄻΚঐძࢉٲȄ Ƞ ȡ3Ȭძࢉٲጓپᇴ݃ήȭ ጢቹቒҐࢉٲȂл्ᐄძࢉٲȂᏳΤҢࣁᄙޠძȂഇႇߓޠήڟޠֆȂစ ҦҢࣁᄙᇅძޠһϤኈȂ࢝ᄻΚঐҢࣁᄙȄ Ƞ ȡ 4Ȭძࢉٲጓپᇴ݃ѳȭ
೪ॏࠣȂစҦНޑ੬ՔȃНޑཏోޠᇰޤᇅძһࢻᇅྜྷȂւңܛڦϟ೪ॏ्ષȂ ᒋΤҢࣁძȂ೪ॏӬᎍϟНϾ഻ཏࠣȄ Ƞ ȡ5Ȭ૪შᄻདྷᛳᇨጓپȭ ւңࠊख़ޠძȃࢉٲȃቒҐᇅࠣϟޠᜱ߾Ȃึࣻᜱޠᄻདྷ૪შȄ Ƞ ȡ 6Ȭ഻ཏࠣ೪ॏᛳᇨጓپȭ ւңႬဟᛳშࣻᜱᡞ࡛ᄻࠣዂȂձ࣐ᔯଇໍϟңȄ
ಒΡഌӌࠍϳޫҪߓޠੀȂϳߓੀ߾ڴᔗࠊख़ޠጓپȂࠊ८ѳ࣐Πڟֆ೪ॏ৲ഇႇН Ͼ഻ཏѳঐؐȈ೪ۢΚঐძȃຨᇴΚঐࢉٲȃጢቹΚঐቒҐᇅ೪ॏΚঐࠣȄளҦϸಣޠ ಣߞစҦဟΩᐮᕞࡤȂଅᓄಣসଇ፤ޠ๗ݏȄಒϥޠ૪შᄻདྷᛳᇨࠍҦᇅᏱসՄࠊ८ޠშ НၦਠȂձໍΚؐึޠདྷȇಒϳޠ഻ཏࠣ೪ॏᛳᇨȂࠍҦԥ೪ॏनෂޠყԚসȂڟֆᏱস ԚഷࡤޠࠣႲདྷშȄ
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Ԓ 2009
ȬԚݏঐȭ
ਣȈ У 11
С 9
ӵᘉȈۤ៍ᑫҪԾФ০؇ ᏱসȈۤ៍ᑫീޑᓣঢ়ఋཽڟ
35
(Http://Www.ilma.org.tw/Index.php) Ȉ
Ԓ 2009
У 9 ԚѓޠپȄԫԪ
ᇴ݃Ȉۤ៍ᑫീޑᓣঢ়ఋཽڟᖃӔᗝ፝ᇄτ೪ॏყژ ࿌ӵህᏳఁᏱڎԪȂԥΠ ൣӫޠᏱস໕ӼܼࠊԪȂՅԒឮቺڸᙜཿրέ࣐Ӽ ϰȃቷኅȄᏱসٿՍЬւȃࢸҢޑᓣȃۤ៍ኆ୶ ϜЗ๊ϛӤᐡᜱȄᗷดуউءԥ೪ॏनෂȂկѬ्Π၍ НϾȃᡞᡜНϾᇅڨٵНϾȂ൸ԥᐡཽԚ࣐Κ՞Ԛѓޠ НϾ഻ཏࠣ೪ॏ৲Ȅ࿌ЉޠᏱಭႇโޠ౿ݸȄ
Ƞ ȡ1ಣրΚ ೪ॏлᚡȈଇ ᙾඳᜱᗥȈࢸҢޑ ࠣրȈ഻ཏҢࣁᆡࠣȠॸػಣȡ ೪ॏ౪܉Ȉ೪ॏӶۤ៍ࢸҢޑᓣϏձȂᓣϲၾࡋԒឮ ቺ Ӽ ϊ Վ Ϝ ޠᏱ Ң ఋ ထȂ ױ ࢸ Ң ޑ ᇅ С ள Ң ࣁ ң ࠣ ձ Κ ๗ ӬȂ ቩ ђ ࣀ ᅦ ႇ โ Ϝ ޠ፹Ȃӈ൳ԥఁيཏဏޠձࠣȄ ძࢉٲȈȸழٗΚбࢸȹԫձࠣ೪ॏ्ܛຨᇴࢉޠ ٲ२ ᘉȂ Ӷ କ ന ॸ ࣀ ػК ਣȂ Ӗ ఴ ྥ ྦྷ ޠ ដ ད ൸ Ԃ К Ϝ Ҕ ඬ Κ നȂ स ղ ඬ ூ ຺ २ȃ ࣀ ூ ຺ εȂ ന ॸ ػ൸ ཽ ຺ ץϛ ُȂ η Ҕ ཏ ک Ս ด ᕘ ძ Ӷ ᅛ ᅛ ೞ שউ ખ ᚾ ϜȂ שউ၏्ԂԂࣣࢸҢޑȄ
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Ƞ ȡ 2ಣրΡ ೪ॏлᚡȈकᝎॸဘοڏಣ ᙾඳᜱᗥȈकᝎຄᆎ ࠣրȈ഻ཏҢࣁᆡࠣȠοڏȡ ೪ॏ౪܉Ȉ೪ॏӶۤ៍ኆ୶ϜЗϏձȂኆɶึ क ᝎ ॸ ဘ ٽၾ ࡋ ፭ کȂ у ւ ң क ᝎ ຄ ᆎ ޠആ ࣐ םο φ ѵ ם೪ ॏȂ ϛ Ѭ ᡲ К Ԃ ඬ ڦȂ ᗚ ѠழӲঢ়२ፓւңȂණЁߤђቌঅȄ ძࢉٲȈ ȸᕘߴ྆܉ȹҐ೪ॏޠ२ᘉȂؑؑࣽژң ֊ Ҷ ޠԽ ᡇȂ ᄃ ၦ ྜ ຳȂ ԫ ೪ ॏ Ҕ וగ ၾ ࡋ উ ϛ Ѭ Ӷ ࿌ ӵ ӭ ൸ Ҷ ௭ נଅȂ ᗚѠழӲঢ়࿌ձЬݏοφΚңഋȄ
Ƞ ȡ3ಣրή ೪ॏлᚡȈ૪Ԟાఞ ᙾඳᜱᗥȈ૪ ࠣրȈ഻ཏҢࣁᆡࠣȠԞાఞȡ ೪ॏ౪܉Ȉۤ៍ϥ๗໑ߴԥႇџ໑ίጎҥᜟளࣽژңጎ૪ แ ஃ ᠓ Յ Ԛ ޠȸ ૪ ȹ Н ϾȂ ૪ ң ܼ Ԟ ા Ⴎයޠጎ૪ఝȄ೪ॏ৲ད౫хϾަཽึȂ ٻூ ၼ ཿ ਣ ೩ Ӽ ࣣ ີ ݎ՚ ᅛ ೞ ؝Ȃ ң ૪ ձ ࣐ ೪ ॏ ึ དྷȂ п Ԟ ા ܉ ྆ ޠ೪ ॏ я α ңϊԞાఞȄ ძࢉٲȈউளՍϐϏձತூгȂαޠНӈᖃ ءԥ ૈ ౠ ޠ Κ Љ ȹȄ п ԫ ძ ࣐ ೪ ॏ ึ དྷȂ ๗ Ӭ ࣣ ີ ޠၼ ঢ় ૪ Н ϾȂ ය ဤ Ӷ α ޠ૪ԞાఞҔཏکשউԥᙵᆉޠ๗ݏȄ
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Ƞ ȡ 4ಣրѳ ೪ॏлᚡȈԾȄ្์ ᙾඳᜱᗥȈۤ៍຺ӏԾ ࠣրȈ഻ཏҢࣁᆡࠣȠિ្์ȡ ೪ॏ౪܉Ȉ೪ॏ৲ٿՍۤ៍ϥ๗໑હณԵ࢘ૈޠᆎᕘ ძȂᄈܼঢ়໑я຺ޠӏԾདژᠯ༈Ȃӱԫ೪ ॏΠΚ្์ȂӶٻңિ្์ޠӤਣȂ܄מ ጎጋԞഹࡤጅџѵጋޠႇโȂளᜌᒋΤҢࣁ ϟϜ൴ఁܼȄ ძࢉٲȈિ្์ᓎિܷ௭຺ӼȂ្์ٻң൸຺Ȃ ൸ԂጎጋԞഹࡤጅџѵጋޠႇโȂҔཏک שউ၏ԂԂࣣၼҖٛशᆎෛȃಗಗࣲٛशޠ ԾȄ
๗ ȁ ፤ ȁ ȁ .࡛ᄻᇄᢋ༗Ω ౫ϭ೩ӼርޤӫӍཿณϛयΩܼၽң೪ॏ഻ആቌঅȂԚ࣐ࠣዦ ޠᜱᗥȄႇџຳᄈܼτ໕ҢޠऌࠣདញЩၷӖտޠȂ η೩ӶѓαѠпҴ֊ණٻٽң߰ޠւܓȂկࠔณݳණٻٽңད ژڨܓᜱᛅܗНϾࣹࡧȄӱԫȂߗԒٿ೩Ӽऌࠣლၑഇႇڏ ԥޠܓНϾ഻ཏܗϏ؆ਠȂпණٽຳུޠࠣٻңစᡜȂ ձ࣐ڐࠣᄻདྷึྜٿޠȄپԄȂᇅషශႬຝ๗Ӭޠ౯ȃᇅമ ܗҢࣁңࠣ๗Ӭޠᅙȃпҫ९ܗԽφ࣐ѵ෧؆፵ޠऌࠣȃ ܗϜܗᇄᢋНॴޑੀߓ౫Ӷࠣ೪ॏαȂְᇴ݃ຳᄈ Ϗ ཿ ࠣ ڏԥ Н ࣹ ࡧ ܗϏ ྤ ཹ ࣿ ޠȄ Ґ Н ഇ ႇ ഻ ཏ ೪ ॏ ޠఁ
ԒϜҰᓐϜߨԒ༉ܜ 2015
Ᏹఁ؆ȂНϾӓҖϾȂ഻ཏષҖϾȂп௱ӓҖޠ೪ॏࡧᆱȄ پԄȂίშҐఁᏱঐңܼȸ
ା઼ःঔੳȹȂଭᄈٿՍܼϜөӵޠҰᓐ༉ܜȂໍҐ፟
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โޠఁᏱȃ഻ཏಭձᇅԚݏൣ๊֚ႇโȂпڐᐮึ༉ಜҰᓐ ޠ഻ཏȂਞًݏԂȂԚݏᙵᆉȄ
ڐϜ੬ཏϸߩٵ೪ॏनෂޠષᏱಭԚݏȂңཏӶܼ።ȸѬ ्Π၍НϾȃᡞᡜНϾᇅڨٵНϾȂ൸ԥᐡཽԚ࣐Κ՞Ԛ ѓ ޠН Ͼ ഻ ཏ ࠣ ೪ ॏ ৲ ȹȄ Ӷ ං Ԫ ޠᇄ τ ഻ ཏ ყ ௱ ષ೪ॏޠစᡜ၈ȂӵདٿژڨՍߩ೪ॏनෂޠષᏱಭ ႇโϟᔇΩȂᗷดуউޠࠣϛӓԚዤޠȂկЉ଼ ޫޠདྷΩІᄈՍٙܛᕘძޠདڨΩȂᄃӶڏԥᡚޠ೪ ॏᛗึΩȄίშٳԒٿНϾ഻ཏϏձᕋȂഌӌᏱসޠ഻ ཏȂӕစҦᇄτ഻ཏყпႬဟᛳშ࡛ᄻޠࠣዂᔤშȄ ٳձࠣഎߩ೪ॏनෂޠષ഻ཏȂԂޠ഻ཏϛሰ्ӼᎸޠН Ԇᇴ݃ȂٳშϜޠ഻ཏȂԥޠцᡚۊȂԥޠцཽЗΚȂ ԥޠцདژڨຯЗᇅྤឡȄഇႇ഻ཏࡧՄޠӓҖ೪ॏȂ࡛ᄻ
ᇄᢋޠНϾ഻ཏ೪ॏ༗ΩȂҔҐНޠҭޠȄࡠഇႇ഻ཏᏱ ಭНϾ഻ཏࠣޠዂԓȂᄃ౫ષ഻ཏޠ౪܉ȈȸӶНϾ ഻ཏ೪ॏ࡚ޠ၈ȂഎѠпԚ࣐ഷٺ೪ॏ৲ȹȂ፝ΚӤђ ΤঐНϾ഻ཏޠӗ֒Ȋ
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Ȭᇭ ȁ ᗃȭ ҐН์ӼԒٿஉ՞ڑᙡঢ়ऌॏฬقޠӗःفԚ ݏȂᙾඳԚ഻ཏ೪ॏఁᏱޠԚݏȄձউȠ೪ॏ৲ȡ࿌Ԓ ᇅ ॏ ฬ உ ޠः فֆ ౪ȃ ᆉ ςȃ ീ ς ः فҢ Ȃ ད ᗃ ऌ ഌ ၦ ֆ ഌϸޠःفစຳȂ੬րདᗃᇅःفॏฬޠӤᏕউȂӤਣདᗃ ᇄᢋτᏱ೪ॏᏱଲ഻ཏཿ೪ॏःܛف৲ҢڟޠֆȄ
Ϗ ձ ֬ ᄃ ᓄ
ՄНᝧ
ȁ 1. Ackoff, R. (1989). From data to wisdom. Journal of Applied System Analysis, 16, 3-9. ȁ2. Andriole, S. (1989). Storyboard prototyping: a new approach to user requirements analysis. Wellesley, MA: QED Information Sciences. ȁ 3. Brown, T. & Katz, B. (2009). Change by design: how design thinking transforms organizations and inspires innovation. New York,NY: Harper Business. ȁ4. Brown, T. (2008). Design thinking. Harvard Business Review, 86(9), 62-72. Butter, R. (1989). Putting theory into practice: An application of product semantics to transportation Design. Design Issues, 5(2), 51-67. ȁ 5.
ȁ6. Hart, J. (1999). The art of the storyboard: storyboarding for film, TV, and animation. Waltham, MA:Focal Press. ȁ 7. Hansman, R. J., Silbey, R. J. (1998). Report of the presidential task force student life and learning. Retrieved December 06, 2011, from http://web.mit.edu/ evolving/message.html ȁ8. Hsu, C., Lin, C., & Lin, R. (2011). A Study of Framework and Process Development for Cultural Product Design. Lecture Notes In Computer Science, 55-64.
Journal of Design, 1(2), 45-53.
Lin, R. (2007). Transforming Taiwan aboriginal cultural features into modern product design: A case study of cross-cultural product design model. International
Publishers, Inc. (ISBN: 978-1-61668-008-4)
ȁ9. Kelley, T. & Littman, J. (2001). The art of innovation: lessons in creativity from IDEO, America's leading design firm. New York,NY:: Currency/Doubleday. ȁ10. Krippendorff, K., & Butter, R. (1984). Product semantics: Exploring the symbolic qualities of form. Innovation, 3(2), 4-9. ȁ11. Lin, R. (2009). Designing Friendship into Modern Products. In: Friendships: Types, Cultural, Psychological and Social, Editor: Joan C. Toller, NY: Nova Science ȁ12. ȁ13. Moggridge, B. (1993). Design by story-telling. Applied Ergonomics, 24(1), 15–18. ȡȄᔗңНϾ഻ཏܼࠣആםϟःفȄᏱൣȂ Ƞ 2 ȡ 2Ȃ 81-92. ȁ14.еምᡘȃलԚਫ਼ȃݔᄹȠ 2006 ȡȄࠣ೪ॏϜആޠםጢጇᇅ၍ጇȄ೪ॏᏱൣȂ Ƞ Ȅ 6 ȡ 2Ȃ 39-51 ȁ15.ݔምྶȠ 2001 ȡȄЩൖԓ೪ॏޠᡓᒯᇅࠣѓᇰޤϟᜱഀȄ೪ॏᏱൣȂ Ƞ7 ȡ Ȅ 2Ȃ 1-21 ȁ16.ݔምྶȃ༂ኋ፲Ƞ 2002 ȡȄ՞ڑᙡᔗңܼНϾࠣ೪ॏђঅϟϸݚȄఁيၦਠᇅःفȂ 105 Ȃ 39-63 Ȅ ȁ17.ݔᄹȃ৹ః፲Ƞ 2012 ȡȄ זНϾ഻ཏཿޠҐ፵ᇅःفȄ೪ॏᏱൣȂ Ƞ ȡȄ – 16 4 ȁ18.ݔᄹȠ 2011 ȡȄНϾ഻ཏࠣ೪ॏȈདܓऌȃܓ೪ॏᇅНϾ഻ཏፚକȄНᇅަཽऌᏱᙐଊȂ Ƞ Ȅ 11 ȡ1Ȃ 32-42 ȁ19.ݔᄹȠ 2009 ȡȄٿՍ՟ҖഀޠݕНϾ഻ཏࠣȄݡ፭Ȃ Ƞ3 ȡ Ȅ 20.ݔᄹȠ 2007 2Ȃ 21-28
ȡȄٿՍ՟Җ݉ႻޠНϾ഻ཏ — єύєޠ೪ॏȄݡ፭Ȃ Ƞ Ȅ 21.ݔᄹȠ 2006a 2 ȡ3Ȃ 57-65 ȡȄຨᇴࢉٲȂᕋആძ Н Ȅ 22.ݔᄹȠ 2006b -- Ͼ഻ཏ೪ॏޠძࢉٲȄݡ፭Ȃ Ƞ 2 ȡ5Ȃ 4-10 ȡȄзࣩȂӶӵ഻ Н Ȅ 23.ݔᄹȠ 2006c -- Ͼ഻ཏђঅࠣ೪ॏԚݏȄݡ፭Ȃ Ƞ 2 ȡ7Ȃ 88-97 ȡȄܓऌȃདܓ೪ॏȃНϾ഻ཏȄݡ፭Ȃ Ƞ1 ȡ5Ȃ 98-103 Ȅ 24.ݔᄹȠ 2005a ȡȄНϾ഻ཏȂ೪ॏђঅȄݡ፭Ȃ Ƞ1 ȡ7Ȃ 26-32 Ȅ 25.ݔᄹȠ 2005b ȡȄ഻ཏᏱಭНϾࠣ೪ॏȄݡ፭Ȃ Ƞ ȡȂ 52-59 Ȅ 26.ݔᄹȠ 2005c 1 11 ȡȄऌᇅޠܓ๗Ӭ НϾ഻ཏȄऌᏱУёȂ 396 Ȃ 68-75 Ȅ 27.ݔᄹȠ 2005d – ȡȄུ ᆪ 28.ݔᄹȠ 2005e e ɯ݉ႻڑᙡᏳ៕഻ཏᏱಭᆪ ᖃ ( ॏฬ Ȅ)࢈ଲঢ়ऌᏱېসཽᚡःفԚݏࢳൣ֚ȠॏฬጢဵȈ NSC-94 ȡȂґяޏȄ 2422-H-144-003 ȡȄᇄᢋ՟Җ݉ႻНϾӶ഻ུࠣ೪ॏαޠःفᇅᔗң φ 29.ݔᄹȠ 2005f ( ॏฬΚ Ȅ)࢈ଲऌཽᚡःفԚݏࢳൣ֚ȠॏฬጢဵȈ NSC-94 ȡȂґяޏȄ 2422-H-144-001 ȡȄᒋӬНϾᇅजᏱߵԚНϾ഻ཏ೪ॏུᑺཿϟଇȄᏱൣȂ Ƞ5 ȡ Ȅ 30.ݔᄹȃݔճ፲Ƞ 2009 2Ȃ 81-106 ȡȄ՞ڑᙡНޠޑНϾ഻ཏᔗң ș пᇄᢋ՟Җ݉ႻშឣޠϏ೪ॏȄ፤НёȂ Ȃ Ȅ 31.ݔᄹȃ凃ًᓇȃᒄም᳧Ƞ 2006 6 27-44 ȡȄԄեစҦ՞ڑᙡᏱಭНϾࠣ೪ॏϟः فș пᇄᢋ՟Җ݉Ⴛ࣐پȠґяޏᆉς፤НȡȄҴᇄᢋτᏱആםःܛفȂ 32.῁ًᓇȠ 2006 ུіҀȄ ȡȄᄈᆏӶ՟Җ݉ႻϟၽңःفȠґяޏᆉς፤НȡȄҴᇄᢋτᏱആםःܛفȂུіҀȄ 33.ࢺ٘ߝȠ 2007 ȡȄпᇄᢋ՟ҖНϾ࣐پଇНϾࠣ೪ॏᙾޠඳၽңȠґяޏᆉς፤НȡȄߞ۹τᏱϏཿ೪ॏःܛفȂੁ༫ᑫȄ 34.৹ః፲Ƞ 2004 ȡȄНϾࠣ೪ॏโזȄ೪ॏᏱൣȂ Ƞ Ȅ 35.৹ః፲ȃݔᄹȠ 2011 16 ȡ 4Ȃ 1-18 Ԓ У ۪ϜҖӱϏโᏱཽԒཽᄳःଇཽ፤НȄାҀȈဏԉτᏱȄ 36.༂ϰఽȃݔᄹȠ 2006 3 ȡȄНϾᏣᙾޑඳђঅ೪ॏϟःفȄಒ 13 ȡȄᇄᢋ՟ҖНϾᔗңܼࠣ೪ॏϟःفȠґяޏᆉς፤НȡȄߞ۹τᏱϏཿ೪ॏःܛفȂੁ༫ᑫȄ 37.᎓ࢺȠ 2005 ȡȄུ ᆪ Ԓ У СȄᆪ֮Ȉ http://140.131.24.185/net/index.htm 38.ུ ᆪ e Ƞ 2012 e - ՟Җ݉Ⴛၦਠ৳ȄαᆪСȈ 2016 5 10 ȡȄ՞ڑᙡᇅᏱಭॏฬԼऌȄαᆪСȈ Ԓ У СȄᆪ֮Ȉ 2016 3 13 http://digitalarchives.tw/site_detail.jsp?id=3497 39.՞ڑᙡঢ়ऌॏฬȠ 2011 ȡȄȸ՞ڑᙡঢ়ऌॏฬȹΡॏฬ྆ख़ȄαᆪСȈ 2016 Ԓ У СȄ 3 13 40.՞ڑᙡঢ়ऌॏฬȠ 2012 ᆪ֮Ȉ http://www.ndap.org.tw/1_intro/intro.html
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Ϗ ϛ
ϛ
Ѡ ء
Ѡ ѷ
ȸȹϛѠѷ ˕! ᇄ Ȇ !ᢋޠН഻စᡜ
ϏϛѠءȂϛѠѷ ȸϏȹϛѠء
ԒȂ ์ ᐋ Ӊ Ҵ ᇄ ᢋ τ Ᏹ ೪ ॏ Ᏹ ଲ ଲ ߞ Ȃ စ ԥ 2007 དऌໍץഁᇅަཽᡑ᎑ȂӱՅࡧՄϏ೪ॏఁيԄեӱᔗȂп ።ᐍϏ೪ॏޠقఁيҭዀȇഷࡤȂױȸϏȹᇅȸȹ२ུۢ՞Ȃ ٯጃҴȸϏϛѠءȂϛѠѷȹޠਰЗఁيϲోȄӱ࣐ȸϏȹϛѠ ءȂӱԫȂױȸȹђαȸ഻ཏȹᡑԚȸҢཏȹȂНϾ഻ཏ ཿ҇ሰࡧՄޠୱᚡȄНϾ഻ཏཿӶөޠ௱ίȂȸजᏱȹ
︶ڑᙡ Our Museum
ϑစԚ࣐НϾ഻ཏཿϛѠޠુܗΚᕘȂܛпȸȹϛѠѷȄ࣐Π ᄃ౫ঐҭዀȂପӬᇄτޠᏱਯീޑᓣ︵
︶ձ࣐ණٽНϾ୧ࠣȸ഻ཏȹޠϜЗȂପӬീޑᓣ︵ Our Studio Our
ࣻᜱȸȹޠҭዀȂӶ೪ॏᏱଲۼίԚҴȸНϾ഻ཏᏱϜЗȹ ︵
ȃ Our Our Museum
︶ ڑᙡ ޠȸ ȹ ᇅȸ ଅ ᏺ ȹ ޠѓ Ȃ ࡛ ٯᄻ ᡲ ഻ Museum ︶Ȃ םԚ Our Factory
ΚೲఁيҭዀȂ Our Factory ΚঐȸНϾ഻ Our Factory
ཏ Ԛ ޠН Ͼ ഻ ཏ ༫ ୣ︵
ᇅ Studio
ཏཿ༫ୣȹ॓ೱױٳ഻ཏ୧ࠣϾȂႁژजᏱစᔽޠȸҢཏȹȄ
೪ ॏ ޠҭ ޠӶ ܼ ໍ ޠҢ ࣁ ࠣ ፵Ȃ ණ Ё ަ ཽ ޠН Ͼ ቺ ԪȄ ӱ ԫȂ೪ॏ৲҇ජඬަཽНϾޠȂп࣐೪ॏޠՄȂױٯѻ ЇᔗӶ೪ॏαȂϘם༮ᓻ፵ޠҢࣁНϾȄґٿ೪ॏӲᘫژН जᏱޠᢏᘉȂऌѬህֆޠϏڏȂңڟٿֆ೪ॏ၍؛Ϗโޠ ୱᚡȄ೪ॏਰЗቌঅΞȃНϾᇅऌޠᐍӬȂп၍ޠཽަ؛
ޠ೪ҴҭޠȂпІڐ Our Factory
ୱᚡȂٯ२ུۢ՞഻ཏҢࣁםᄙȄӱԫȂȸϏϛѠءȂϛѠѷȹ
ȃ Our Studio ᇅ Our Museum
൸Ԛ࣐ґٿ೪ॏ৲ևΩޠҭዀȄ
ԥᜱ
Ԅ ե ဤ ᄃ ೪ ॏ ᄃ ଡ଼ ఁ ޠ يѓ Ȅ ์ п ᔗ ᗝ я ৱ ύ ݎज Ϗ Ᏹ ଲϏःଇཽȂޠߓึܛ፤Н ȸ ȸȹϛѠѷ -- ϏȹϛѠ• ء ȁ ȁ. ᇄᢋޠН഻စᡜȂቩഌϸϲৡȂȸϏϛѠءȂϛѠѷȹޠϲ ోᇅཏဏȂ࣐Ґതໍ२ᘉ፤ख़Ȅ
05 #
ȸϏȹϛѠء
ȸȹϛѠѷ Ȇ ȁ ȁ .ᇄᢋޠН഻စᡜ
೪ॏޠਰЗቌঅȃНϾᇅऌޠᐍӬȂңп၍ཽަ؛ୱᚡȂٯ२ུۢ ՞ҢࣁםᄙȄӱԫȂȸϏϛѠءȂϛѠѷȹ൸Ԛ࣐ґٿ೪ॏ৲ևΩޠҭዀȄ ȸϏȹࡿޠпНϾ࣐नෂޠҢܗКȂєࢃҢࣁࠣ೪ॏȃ҂८ຝ ញ೪ॏᇅӼ൭ᡞᔗңᇅ഻ձȄȸȹࠍ።ȸजᏱȹНϾ഻ཏཿϛ ѠޠુܗΚᕘȄ೪ॏስϜࣻᜱޠȸϏȹᇅȸȹȂᇄᢋึНϾ഻ཏ ཿޠஆᙄȂ࿌഻ձᇅ೪ॏၾܼٗНϾᇅϟȂसژȸ഻ཏȹ֊Ѡᡑ ԚȸҢཏȹȄӱԫȂԄե౫ȸ೪ॏᇅ഻ձȹޠᏅΩȂٻяȸ഻ཏȹݳ៴ޠȂ ױȸजᏱȹᒋΤȸ഻ཏȹȂᡲȸ഻ཏȹᡑԚȸҢཏȹȂ२౫ȸϏϛѠءȂ ϛѠѷȹޠҭዀȂϘԚ൸НϾ഻ཏཿȄ
ࠊ ȁ ّ ႇџȂȸҢᇨആȹ࣐ࠣ೪ॏޠ२ᘉȂ्ؒᐡȠ Function ȡٻڸңȠ Use ȡȂ ȡ࣐лᡞȄܓ೪ॏ྆܉ϑစႈᔗңӶҢࣁࠣ೪ॏϟϜȂґٿԄ User
ڐ೪ ॏ ࡧ ᆱ п ѓ ࣐ л ȇ ҭ ࠊ ഻ ཏ ࠣ ޠ೪ ॏ ࡧ ᆱȂ ࠍ пȸ ٻң ȹ Ƞ
եп഻ུޠ೪ॏࡧᆱȂစҦȸජඬऌȂ፮ϡܓȹȂ๗ӬऌᇅܓȂ ೪ॏ഻ཏґޠٿᗎ༗ȄӱԫȂ೪ॏ৲ሰ्ᡑޠٻңٻژңȠ From ȡޠ೪ॏࡧᆱ ȠݔᄹȂ 2011A ȡȄႇџȂȸҢࡧᆱȹւңऌ Use To User ȡȹȂ Feeling
ණ ٽ ࠣ ޠȸ ѓ Ƞ Function ȡȹ ᡲ উ ႇ ݉ ޠС φȂ ። ޠȸ ႈ ܓȹȇՅȸ഻ཏࡧᆱȹࠍഇႇܓଇණٽ೪ॏ഻ཏޠȸད፵Ƞ
ᡲউႇץޠҢࣁȂ።ޠȸᑀ੬ܓȹȄ൸഻ཏࡧՄՅّȂࢌ्೪ॏ഻ ཏϲోޠȸᑀ੬ܓȹȂέ्ҢᇨആѓޠȸႈܓȹȄӱԫȂѓژග ਈܓȠ From Function To Feeling ȡ೪ॏ৲ѫΚঐ्८ᄈޠ೪ॏࡧᆱᙾ Ƞݔ ᄹȂ 2014B ȡȄ
݃ע ̼ ᇄ ௌ ॴ Ϗϛ ̼ ϛ Ѡء Ѡѷ
౫ӶȂຳሰ्ޠܓϾ೪ॏޠࠣȂѓࢌ्ಓӬҢᇨആޠȸႈ
ȡȹࠣޠ፵Ȃᙾᡑ्࣐ؒȸା Hi-Tech
ܓȹȂ೪ॏϲోέ्౫഻ཏޠȸᑀ੬ܓȹȂՅϛտӖӖޠऌϾࠣȄ ӱԫȂࠣቌঅηႇџଢؒȸାऌȠ ད ڨȠ Hi-Touch ȡȹ ک ࠣ ޠȂ Ҕ ಓ Ӭ ज Ᏹ စ ᔽ ޠᗎ ༗Ȅ ӱ ࣐Ȃ ା ऌ ژ ାད ڨȠ From Hi-Tech To Hi-Touch ȡ ࡧޠᆱȂҔНϾ഻ཏཿޠਰЗቌঅȂ ηґޠٿ೪ॏᗎ༗ ȠݔᄹȂ 2005 Ȃ 2009 Ȃ 2011A ȡȄ౫ӶȂȸНϾ഻ཏȹ ȡȹޠᡞ౫ٻژңȸདܓȠ Feeling ȡȹ Function
ޠਰЗቌঅȂϑစႇџȸٻңȠ Use ȡȹޠᅗ٘ᡑԚ፮ϡȸٻңȠ User ȡȹ ޠගਈȂႇџࠣȸѓȠ ޠᡞᡜȇഷࡤȂࠣቌঅηႇџଢؒȸାऌ Ƞ Hi-Tech ȡȹࠣޠ፵ȂᡑԚ
Use
Ȃڐᄃ൸Κঐ೪ॏᅌϾႇโ OBM ڸ Function
ȡޠਣȂሰ् OBM
ԒᇄᢋᆺฑܼᇨആȂᜱЗޠ 30
ʔ ODM
् ؒȸ ା ད ڨȠ Hi-Touch ȡȹ ک ࠣ ޠȠ ݔᄹ Ȃ 2014A ȇ ݔᄹ ȃ ݔճ ፲Ȃ ȡȄ 2009 ʔ OEM
ȡȄႇџ Adaptive Process
ᇄᢋစᔽึԓ Ƞ
Ƞ OEM ȡȂՅ࿌ᇄᢋۗᜱܼݨ೪ॏȠ ODM ȡࠣڸทȠ
ȇݔ 2014A
ȡȄӱԫȂґٿԄեڟֆཿ೪ॏໍϾژཿໍϾȂ 2009
ᡲӍཿޤၿԄեւң഻ཏޠ೪ॏࡧᆱڟٿֆӍཿᙾȠݔᄹȂ ᄹȃݔճ፲Ȃ
ȸȹϛѠѷ ! Ȇ ȃ User ڸ Feeling
Hi-
ࡧڐᆱᙾޠ२ᘉӶܼԄե౫ȸϏȹϛѠءᇅȸȹϛѠѷޠजᏱစᔽȂ ૮ᙐख़ԄίȄ
ȸϏȹϛѠء
೪ॏስϜࣻᜱޠȸϏȹᇅȸȹȂഷ౫яࠣޠ
्ؒޠȂȸϏȹᇅȸȹηᇄᢋึНϾ഻ཏཿޠஆᙄȂ࿌഻ձ Touch ᇅ೪ॏ෭ܼٗНϾᇅϟȂसژȸ഻ཏȹ֊ѠᡑԚȸҢཏȹȄӱԫȂ Ԅե౫ȸ೪ॏᇅ഻ձȹޠᏅΩȂٻяȸ഻ཏȹݳ៴ޠȂױȸजᏱȹᒋΤȸ഻ ཏȹȂᡲȸ഻ཏȹᡑԚȸҢཏȹȂ२౫ȸϏϛѠءȂϛѠѷȹޠҭዀȂϘ ѠԚ൸НϾ഻ཏཿȠݔᄹȂ 2014A ȡȄ
ȶϏȷϛѠ ءȆȶȷϛѠѷȁ.ȁᇄᢋޠН഻စᡜ ȶϏȷϛѠ ءȆȶȷϛѠѷȁ.ȁᇄᢋޠН഻စᡜ
ȸϏȹϛѠءȂȸϏȹࡿޠпНϾ࣐नෂޠҢܗКȂєࢃҢࣁࠣ೪ॏȃ҂८ຝញ೪ ॏᇅӼ൭ᡞᔗңᇅ഻ձȂดՅѬНϾޠΚഌϸȇሰစҦ೪ॏޠђঅȂءԥ೪ॏђঅȂ ηϛ഻๊ܼཏȇҢཏࠍሰєࢃၰᇅࠣท݉ଡ଼ȂԄݏҢཏءԥࠣทηϛཽԥ഻ཏȄ ӱԫȂԄեױȸȹђαȸ഻ཏȹȂᐍӬࠣทՅᡑԚԥ഻ཏޠȸҢཏȹȂНϾ഻ཏཿ ҇ሰࡧՄޠୱᚡȄӱԫȂґޠٿ೪ॏ৲ȸϏȹϛѠءȠݔᄹȂ 2014A ȡȄ ȸȹϛѠѷȂӶ౫х೪ॏስϜȂҦܼਣхᡑ᎑ȂউޠᏱಭРԓ༉ಜ৲৷ޠښȸᅛໍԓᏱಭȹ ژ౫хᔗңାऌޠȸഁԚԓᏱಭȹȂ༉ಜпȸᄃңȹяึՅଢؒȸᄃңȹᇅȸजᢏȹٯ२ޠȸҢ ࣁ҇ሰࠣȹȂژ౫ϭଷΠ२ຝচڏȸᄃңȹᇅȸजᢏȹϟѵȂໍՅᗀفᆡઢቺ८ޠȸНϾቌঅȹ ᇅȸਣۧȹȄНϾ഻ཏཿӶөޠ௱ίȂᇅजᏱϑစԚ࣐НϾ഻ཏཿϛѠޠુܗΚᕘȄ ӱԫȂґޠٿ೪ॏ৲ȸȹϛѠѷȄ࿌೪ॏѓᙾژңЙਣȂНϾȃऌᇅഎ҇Ӥਣೞ ՄኍȇԄեᔗң഻ུޠ೪ॏࡧՄȂစҦȸජඬऌȂ፮ϡܓȹȂ๗Ӭऌᇅܓ೪ॏґޠٿ ᗎ༗Ȃη൸ȸѓȹޠᡞ౫ژȸདܓȹޠᡞᡜȄӱԫȂࠣቌঅηႇџଢؒȸାऌȠ Hiȡȹࠣޠ፵Ȃᙾᡑ्࣐ؒȸାདڨȠ Hi-Touch ȡȹکࠣޠȂηजᏱစᔽޠ२ᘉ Ƞᚠඐߋȃ Tech
ݔճ፲ݔڸᄹȂ 2014 ȡȄ Н Ͼ ഻ ཏ ཿ ᐍ ᡞ ޠҭ ዀ ൸ п К Ƞ Н Ͼ ȡ ๗Ӭ೪ॏȠ഻ཏȡȂםԚҢཏȠཿȡޠႇโȄ ൸ К Յ ّȂ ڐᆡ ઢ ȸ Ϗ ϛ Ѡ ءȹȂ ഇ ႇ ӵ Р Н Ͼ ੬ Ք ޠȸ ੬ ੇ ؆ ਠ ȹ ᇅȸ ੬ ੇ ȹ
ȡȄ ൸ ഻ ཏ Յ ّȂ ڐਰ З ቌ অ ȸ ϛ OEM
౫ Ң ᇨ ആ ޠ ८Ȃ ڐ ཿ ᄙ х Ϗ Ң Ƞ
Ѡ ѷ ȹȂ ഇ ႇ Ӷ ӵ ೪ ॏ ޠ഻ ཏ ђ অȂ ౫ Н Ͼ
ȡȄ ൸ Ң ཏ Յ ّȂ ڐಥ ྄ ҭ ዀ ൸ ODM
഻ ཏ ђ অ ޠȸ Ӷ ӵ ഻ ཏ ȹȂ ڐ ཿ ᄙ х Ϗ ೪ ॏȠ
࡛ᄻȸ഻ཏཿȹȂпȸӓ౩Ҁൠȹ࣐КࢳȂ ႁ ژՍ ഻ ࠣ ทȠ OBM ȡ ޠҭ ޠȄ ί შ ࣐ ᐍ Ӭ ӓ ౩ҀൠȃӶӵ೪ॏᇅНϾ഻ཏཿҐ፵܉྆ޠȂ
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ᇴ݃Ϗ೪ॏޠȸϏϛѠءȃϛѠѷᇅНϾ഻ཏȹȂпІȸ
ȃ ODM ᇅ OEM
ϛ Ѡ ѷ ȹ ޠН Ͼ ഻ ཏ ཿ ਣ х ٿ ޠᖞ Ƞ ݔᄹ Ȃ Ȇ
ȹϟޠᜱ߾ȄӲႇџ೪ॏึޠȂژ౫Ӷ೪ॏέӲژޠܓቺ८Ȃ OBM Ҕ֖౫ȸϏϛѠء ȡȄ 2014A НϾ഻ཏȂϏ೪ॏ ! ϏӪڏٿറᇅᄃңڎঐ८ӪȂȰᇴН၍ԆȱԥϢȈȸϏȂѾηȂӟηȂ ٲ ڐηȄ δ உ ٲԚ Ꮳ ޑп ւ ңȂ ࣲ ᒞ ϟ Ϗ ȹ ȇȰ ڻᙅȅ Մ Ϗ ଅ ȱ ࠍ ၐ ၸȈȸЉਣȃӵւȃ؆जȃϏѾȂӬԫѳȂРً࣐ȹȄᇄᢋҔໍΤΚঐп НϾ഻ཏழजᏱစᔽޠਣхȂཿؐໍޠпІՍϾȃ՞Ͼܛழٿ ޠፑᔟȂழЎ໕ӼኻϾҢޠѠܓȂ࣐࿌х೪ॏழٿӓུ܉྆ޠȄߗԒ
Ƞ 2004 ȡ֊ࡿяȈΚӈԚѓޠ Norman
ޠٿϏձࠣСઊ२ຝڐНϾ੬፵ᇅजད౫ȂᒋΤϏϟजޠ຺຺ࠣٿ ژ ڨ ຳ ߨ ޠȄ ӫ ޠज Ᏹ
ȡȃᄃңܓȠ Practicality ȡᇅजᏱ Usability
ȡ๊८ӪȂՅڐϜདӱષϘഷ२्ޠᜱᗥȄܛᒞད೪ॏє Aesthetics
ࠣ೪ॏ҇চࠣޠᎍңܓȠ Ƞ
֥ڎঐቺԪȂΚᙥҦࠣٿᅗ٘ٻң࿌ίޠᆲࡈ࣊ȂѫΚᙥҦࠣ
ڸ Ray
Anderson
ٿ༉ႁзޠདቌঅȄϛ፤ࠊᗚࡤȂഎᗀؒණٽຳഷޣ ௦ޠЗᡞᡜȄ
գᓎᄈܼНϾ഻ཏޠଢؒȂΚঐུᑺޠຳఋထᔗၽՅҢȂ
Lohas
How 50 Million ఋȄ שউ ױ Lohas
Ƞ 2000 ȡ Ӷ ڐȰ Н Ͼ ഻ ཏ ȱȠ The Cultural Creatives Ȉ ȡΚਫϜᆏϟ࣐ People Are Changing The World
Ƞ Lifestyles Of Health And Sustainability ȡ ᙛ ណ Ԛȸ ࣁ ȹ ߩ ޠள ༉ ઢȂ ӱ ࣐ࣁఋܛଢؒޠҢࣁᄙȂϛѬԥᐡȃᕘߴȃୋஷȂӶ൷ؒٙȃЗȃ
Ƞ 1999 ȡ ණ я ޠȸ ᡞ Gilmore
ޠණЁȄӱᔗࣁຳఋޠᑺକȂΡΫΚзखޠࠣ೪ॏໍΤΠпད࣐ ڸ Pine
ȡ Κ ມȂ Ӷ ᇄ ᢋ ࠍ ᆏ ϟ ࣐ȸ ज Ᏹ စ ᔽ ȹȄ Н Experience Economy
ຨ ؒ ޠԒ хȄ ᆎ ུ ޠ ຳ ᄙȂ ڴᔗ ᡜ စ ᔽ ȹȠ
݃ע ̼ ᇄ ௌ ॴ Ϗϛ ̼ ϛ Ѡء Ѡѷ
Ͼ ഻ ཏ ཿ ᗀ ؒ ᄈ Ң ࣁ ࡚ ޠད Ȃ ज Ᏹ စ ᔽ २ ᄈ Ң ԇ ޠ ᄃ ᡞ ᡜȂ ࣁ ຳ ࠍ Ӷ ܼ ᄈ Ң ڽቌ অ ޠଢ ؒȄ Ԃ ޠ ࠣ ൸ Κ ӈ ࠣȂ ഇ ȡȂ ࣐ Discourse
Ƞ 2004 ȡّܛȂ Norman
ႇ ད ם ܓຬ Ӫ উ ໍ ّ ᇴȠ উழٿདȂၗԄ ད ӱ ષ Ϙ ࠣ ೪ ॏ Ԛ ѓ ᇅ ѷ ం Ҕ ޠᜱ ᗥȄ དЗޠഷτΩ໕ٿՍܼजᏱঢ়ܛ።ޠಌ ձ ңȠ Empathy ȡȂ Յ ಌ ձ ң ޠஆ ᙄ ܂ ܂ ࡛ҴӶؑঐᄈҢࣁစᡜഷϹޠଠȄ
ᆎུޠຳᄙȂӶᇄᢋࠍᆏϟ࣐जᏱစᔽȄ ȸ Н Ͼ ഻ ཏ ȹ ᗀ ؒ ᄈ Ң ࣁ ࡚ ޠད Ȃȸ ज Ᏹ စ ᔽ ȹ २ ᄈ Ң ԇ ޠ ᄃ ᡞ ᡜȂȸ ࣁ ຳ ȹ ࠍ Ӷ ܼ ᄈ Ң ڽቌ অ ޠଢ ؒ Ȃ Ԅ α შȄ Ԃ ޠ ࠣ
൸ΚӈࠣȂഇႇདםܓຬӪউໍّᇴȂ࣐উழٿདȂདӱષϘࠣ೪ॏԚѓ ᇅҔޠᜱᗥȄདЗޠഷτΩ໕ٿՍܼजᏱঢ়ܛ።ޠಌձңȂՅಌձңޠஆᙄ܂܂ ࡛ҴӶؑঐᄈҢࣁစᡜഷϹޠଠȄӱԫȂშѠࣽяȂϏ೪ॏ्ࣁϾНϾ഻ཏཿȂ҇ ्ᒋӬजᏱޠષᎵᇅ഻ཏ೪ॏޠΩȄԄեᙥҦНϾ഻ཏཿழजᏱစᔽȂпᅗ٘ࣁఋࣦ ܗӓҖޠຳሰؒȂҔ࿌ࠊᇄᢋȃۣȃᏱࣩӔӤևΩޠҭዀ ݔ ȇݔ ( ᄹȃݔճ፲Ȃ 2009 ᄹȃеምᡘȂ 2008) Ȅ ൸НϾ഻ཏՅّȂȸНϾȹΚᆎҢࣁᄙȂȸ೪ॏȹΚᆎҢࣁࠣکȂȸ഻ཏȹစҦདޠ ΚᆎᇰӤȂȸཿȹࠍᄃ౫НϾ഻ཏޠ൭ϮȃКࢳܗРݳȄӱԫȂ൸НϾޠቺ८ࣽٿȂ೪ॏ ഇႇНϾ഻ཏȂစҦཿᄃ౫Κᆎ೪ॏࠣکȂםԚΚᆎҢࣁᄙȄՅ഻ཏҢࣁഇႇདܓൠᇅ དᡞᡜȂ౫ད፵୧ࠣޠᏅΩȄӱԫȂ೪ॏђঅژ೪ॏ഻ቌޠҐ፵ȸᄃଡ଼ޠȹȂڐԚݏȸଡ଼ ᄃޠȹȂڐቌঅࠍȸҢࣁϾޠȹȂ֊ܛᒞȸྜܼНϾȂܼם೪ॏȂңܼҢࣁȂԚܼࠣทȹȠݔᄹȂ ȡȄ 2014A
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Ԓݳᙣ౯ᖟᒳޠ഻ཏ೪ 2009
ίშҴᇄᢋτᏱϏ೪ॏقጿيܜᇅе Վ ᆱ ڎ՞ Ӥ ᏱȂ ђ ॏτᗊᕖூٺձޠձࠣȂуউпȰᔜ ᛯ / ȱ࣐ᚡȂ
ԒུΚх೪ॏޠ 2009
ւ ң ༉ ಜ Җ ߺ ၾ ᔜ Ϝ ྖ ޠφȃ ߡ ᖴȂ І ႜ ձ ࣐ ഻ཏ೪ॏޠНϾϰષȄ
ѿίშᗃӁ๓ӤᏱђ
ȡޠႇџϸມᙾဏ࣐Ϝ Calculate
ձ ࠣȂ ԃ п Ϝ ༉ ಜ Ꮳ ڏᆘ ዻ ձ ࣐ ೪ ॏ ึ དྷ ޠକ ᘉȂпऽНॏᆘȠ НޠȰᆘΠȱ࣐лᚡȂ഻ձΠήӈαНڏಣȄ ಒΚӈȸᆘСφȹСᐎȂւңڎಣᆘ੶ଅСȂ ۼί ᐘ ఝ ң Κ ঐ ᆘ ੶ ଅ Ȅ ಒ Ρ ӈȸ є Ϝ φ ȹ
ЉۗՄঈȂᐍ 365
ঐ ᐎȂ ණ ٽᇄ ᢋ Մ Ң ഷ ள ޠᖓ Մ ঈ ॏ ਣ ϟңȂӔԥήಣᆘ੶пւ
ঐࠣѵᢏ೪ॏ࣐ᆠφޒםޠȂڐڦȸєϜȹȠє ᆠ ȡ ޠᒚ ॲȄ ಒ ή ӈȸ ན С φ ȹ Ҕ ख ᓄ С ޠᐎȂ ᠿ ۢ ί ན ޠᇲ ّ କ ؑ Љ ॏ ᆘ ࣻ ན ޠ
Ȃຬ 9999
СφȂࠣѵᢏпЗ൴ཏནȂӔԥѳಣᆘ੶Ȃ ྲ ٸᆘ ዻ ޠॏ Р ԓȂ ӓ ഌ ኧ ᅗ Ҕ Ԃ
ኊ Љ ߞ ӵ εȄ ٳձ ࠣ щ ϸ ၽ ң Н Ͼ ഻ ཏ ೪ ॏ ڦН Ͼ ϰ ષȃ ᙾ ඳ Н Ͼ ಓ ဵ ܉ ྆ ޠȂ ౫ ౫ х Ϗ
-ҢࣁजᏱऐᡘᇄᢋ೪ॏ
ӶНϾ഻ཏཿޠቌঅȄ
ϏϛѠءȂࡧѡࡘ
൸ȸ ࡧ ѡ ࡘ ȹ Յ ّȂ τ ঢ় ᗚ ཽ ᛅ ܉ή Ϋ Ԓ ࠊ ܺ Ᏹ ࡤȂ Ӷ ၰ ਡ ޠϊ ᚖ ೳ ܫ ۺᑦ ޠ ݏᡚ ൊȂ ݽ ຘ ᒒ Ϲ Ѫ ፳ ޠᚄ ȃ ᛗ Ծ ॸȃ ᐷ Չ Ȃ ۈఐ ࡔ φ
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π ᜳ ூ ޠഐ ѯ ᔜ І Й ѵ Ⴌ ኈȂ ڏ ٳԥ Н Ͼ ੬ Ք ޠ ෂȂ Ӷ ϭ С ޠҢ ࣁ Ϝ ϑ ϛ ඉ ُȂ ଐ ϛ ц ། དȄ ഇ ႇ Н Ͼ ഻ ཏ ܛ೪ ॏ ޠН Ͼ ࠣ Ѡ п ൕ Ӳ שউ ࡧ ޠѡ ࡘ ȉ Ԅ ש ݏউ З Ң ࣁ ڻ᎐ ٲ ޠ ޑȂ Κ ۢ Ѡ п ึ ញ ೩ Ӽ ུ ۊज Ԃ ޑ ٲ ޠȂ կ ԥ Ӽ Ў ႇ џ Ң ࣁ Ϝ ޠӔ Ӥ ଅ ᏺȂ שউ ᗚ ཽ ᛅ ܉Յ Ї ᔗ Ӷ ౫ ᄃ Ң ࣁ Ϝ ޠȄ ౫ х Ϗ ೪ ॏ Ѡ п Н Ͼ ޠ સ І ౪ ၍ ϜȂ ࡛ ᄻ Ϗ ೪ ॏ ུ ޠР ӪȂ ഇ ႇ Н Ͼ ࠣ ӕ ౫ উ ܉ ޠᙠ ᛅȂ п ᙵ ൳ ౫ х ። ޠҢࣁᄙȄ
൸ȸ Ϗ ϛ Ѡ ءȹ Յ ّȂ К Ϗ ࢻ ޠѷ ࿌ ࠊ Ϗ ༉ ึ ܜ α ഷ τ ޠୱ ᚡȂ Ҵ ᇄ ᢋ τ Ᏹ ೪ ॏᏱଲޠНϾ഻ཏყȂ๗ӬȸКȹᇅȸ഻ཏȹ
ܛ೪ॏޠНϾ഻ཏ୧ࠣȂҔѠпᇴ݃ȸϏϛѠءȹ ᇅȸ ࡧ ѡ ࡘ ȹ ޠН Ͼ ഻ ཏȂ ٘ п စ Ҧ Ң ࣁ ज Ᏹ ӕ౫ᇄᢋ೪ҴᇄᢋτᏱϏ೪ॏःܛفᏱ
ӓ 2005
Ң ಓ ᝌ ᇅ ؖз ല Ρ ಣ Ԛ ೪ ॏ ყ Ȃ ഻ ձ я ೩ ӼᙵᆉԚݏȄпȰސгȱ࣐лᚡȂђ
഻ ཏ ձ ࠣ ጤ α ᝰ ᗊȂ ᕖ ூ ੬ ᓻ ੇ ޠᄹȄ ձ ࠣ ֖ ౫ ޠᇄ ᢋ ޠ ܦѭȂ Ь г ࣐ ၼ ؇ ޠл ् ၼ ૈ ΩȂ Ҽ ֖ ౫ ԟ ༉ ಜ ၼ ؇ ަ ཽȂ Ь г ᇅ ސ ่ Ӷ ၼ ؇ Ң ࣁ ஞ ϛ Ѡ ϸ ޠቹ ᄃ ຬȂ ᙥ Ҧ ձ ࠣ २ ౫ᇄᢋڔश༖ഽȂᐕᄃමࠕޠЬгᆡઢȄ
ਣۧࢉয়྆܉ 2007
ࡤ Ρ έ Љ ᐸ ๗ Ӭ ࢉ য় ീ ޑଲ ࣣ ᙡ ϟ ѡ ޑȂ п Ȱࢉয়ЉᐸФୌȱ࣐ᚡȂђ
୧ ࠣ ೪ ॏ ᝰ ᗊȂ ᕖ ூ ٺձ Ԛ ᕽȄ Љ ᐸ Ӷ ԟ л ्
- 252 -
ٻң ܼ ؇ Җ Ϥ ࣻ ൣ ҂ ԋ ϟ ңȂ ౫ х ࠍ Ж Ҩ ࣐ ई ᆌᇅ೩ϟңȇ೪ॏყࢉয়ڑᙡޠਤхਫݳ ঢ় е ᑱ ϟ ձ ࠣȸ ץഢ ਣ ව ۴ ȹ Ϝ य ߭ ᇅ ݊ Ѕ ၿ ҂ ԋ ϟ ో ཏ ᇅ Љ ᐸ ࣻ ๗ ӬȂ ഻ ആ я ൳ Н Ͼ ཏ ో ޠϏ ࠣȂ ೪ ॏ ੬ ր २ ܼ ึ Ԛ ڏԥ ྲ ݃ ѓ ޠ Н Ͼ Ф ୌȄ ࠣ ϟ ᐸ ဌ Ѡ ඳ ө ᆎ વ Ⴛ І Н Ͼ ϰ ષȂቩӼኻܓȄ
ᇄ ᢋ ޠ૰ Н ϾȂ ϛ ༊ Н ߓ ޠ౫ȃ
ಒή۪՞ڑᙡ 2008
౫ ᇄ ᢋ ȸ п ૰ ཽ Ѕ ȹ ޠԂ ࡋ ᆡ ઢȂ ಓȃ ؖΡ Ң пȰ౿ᙣᝈȱ࣐ᚡȂђ ୧ ཿ ᔗ ң τ ᗊ Н Ͼ ಣ ᄹ ᕖ ಒ ή ӫ ٺᕽȄ ᇄ ᢋ ഩ ᙣ ᝈ ڏԥ ᇄ ᢋ τ ঢ় ఋ ޠ੬ ܓȂ ҃ ഩ Κ я ҢȂ ڐуȸ ᒒ Ѕ ȹ η ཽ ϛ ϸ ղ שȃ Ӕ Ӥ يȇ ᇄ ᢋ
ޠᆡ ઢ ܓ ڸੀ ౫ ณ ᒹȄ ӱ ԫȂ ᙣ ᝈ ᇅ ૰ ၿ ڎ ࣻ ڴᔗȂ Ӥ ਣ ם༮ я ૰ Н Ͼ ᇅ Н ࡚ ޠȂ ᡲ
ȅ know ȱȂ Trash
ঈ ૰ ኻ ᙐ ޠ ձȂ Ԅ Ӥ ҕ ഩ ҃ يഩ ૢȂ Κᆎདޠһࢻᇅྤཹޠ༉ሏȄ
ጿيܜӤᏱ೪ॏޠȰֲۀȄᔘ
ڦܫԓ८િ܉྆ޠ೪ॏܼఞֲۀޠۼೢޫȂ Ѭ्ױҀ୶๎ԓֲۀೢ၇ܼఞ֊ۼѠሇᚭඳȄ ᐍᡞആםᓻजٯႇџٻңֲۀఞ॓ޠ८ད ڨȂ ᡲ ౪ ֲ ۀᡑ ூ ᓻ ߰ ڸւȄ ӈ ձ ࠣ ᕖ ூ
कᘉ೪ॏዪȄҭࠊӈձࠣϑစ໕ Red Dot
Ԓ ུ Κ х ೪ ॏ ࠣ ಣ ሜ ዪȂ ܼ Ӥ Ԓ ᕖ ூ 2009
ٯӶСҐȃτഛ๊ӵ୶Ȅ
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ಓಓᝌᇅؖзലΡཿࡤࡤࡤԚԚԚԚ ಓ Ҵȸȸ ȸФ፹೪ॏϏձձࡊ ࡊࡊࡊȹȂӶӶ Ӷ ཽޠ ޠޠःึ၅၅ֆίȂࢆࢆᒶΠ ΫΡххх хߓᇄᇄᇄ ᇄᢋНϾޠޑȂȂȂ Ϋ ΫΫΡ ᙾޑϾԚѠནན ནޠޠޠޠޠޠޠ ᇄᢋུΫΡҢҢققل قӗФФФ Фᇨϵϵϵϵ ϵ сȂଷΠΠ ΠߴԇڐНН НϾቌঅ অঅѵѵѵѵ ѵȂȂȂ ༉ႁҐҐҐҐ Ґρߴߴߴ ߴޠޠޠޠي ޠ౪܉܉ ܉ȄȄȄ ҭࠊԫقӗϑϑ௳᠍Ҵᇄᢋᢋ ᢋീീീീീീീീ ޑޑޑᓣᓣᓣ ޑ ᓣٻңȄΫΫΫΡҢҢ Ңقلӗձձ ձࠣࠣࠣࠣࠣࠣ စစϛϛ စ ϛᘟ ᘟᘟᘟޠޠޠޠޠޠޠ ޠःึึ ึᇅ ໍ ໍໍໍȂ੬րր ր гԒԒԒԒԒԒԒԒ ԒȠȠȠȠ 20 ȡۗॏॏ ॏฬܓܓ ؑޠܓ 2009 Ԓໍໍໍໍໍ ໍ၏၏၏၏၏၏ ၏ԒޠޠޠҢل໕ Ȅ ࠣࠣࠣࠣࠣࠣࠣ
ޠᜱࣲࣲࣲ ࣲң ΩΩΩΩ Ωᆅ ᆅᆅᆅᆅᆅᆅ២២២ ᆅᆅ ២֝ ֝֝֝֝ߤߤߤߤߤߤߤߤߤߤߤߤ ֝֝ ߤȂȂ ၍؛؛ ؛Фᇨᇨ ᇨ ࠣᜱ ܿ ܿܿܿܿᚾુޠ ܿܿܿܿܿܿܿܿܿܿܿܿܿܿܿܿܿܿܿܿܿܿܿ ᘉȂܛԥԥԥԥԥԥԥԥԥԥ ԥޠ ޠޠႮႮႮႮႮႮ Ⴎӈ ӈӈӈӈӈӈӈӈӈഎѠڦίٿᓎᓎ ཏ ඳܗܗܗܗܗܗܗܗܗܗܗܗܗ ܗ ֝ߤӶ២ݗݗα࿌࿌࿌࿌࿌࿌࿌࿌࿌࿌࿌࿌࿌࿌ձձձձձձձձձձձձ റַנ ַַȂٯ ٻٯٯٯٯңЬЬܓณࢴᕘᕘᕘᕘᕘᕘᕘᕘᕘᕘᕘᕘᕘ ᕘߴߴߴߴ ᅙਠਠਠਠਠ ਠȂܛܛܛܛܛܛܛܛܛܛ ܛԥ ԥԥԥԥԥޠ؆ਠਠ ਠᇅᇨᇨ ᇨโࣲпппппп ପӬӬӬ Ӭᕘߴ࣐ ࣐࣐ຨؒȂӱԫଷΠΠΠ Πᕖᕖᕖᕖᕖ ூԋӓڏޗᠧۢېېې ېসཽ௳ϡԋԋԋ ӓӓӓڏޗዀዀതϟѵȂηᕖᕖ ӓ ᕖூစᔽ ഌϏཿႶึึึϟᇄᢋߝᘉ೪ॏॏ ዪȄҭࠊ௵ؑؑ ؑԒ ԒԒ४໕Ң ഌࣲԥႫৣৣৣ 10 000 0 Ȃձࠣဝഌഌ ឵ጢဵȂණණٽནԂԞᙡȄ
ᇄᢋޠ೪ॏഇႇНϾޠȸࡧѡࡘȹȂ๗Ӭ೪ॏ഻ཏᇅजᏱ഻ᇄᢋॴੀޠҢࣁजᏱȂᡲ༉ಜН
࣡ዮᐸᑓᕖூ LED
ޠഷାᄹȇ Red Dot Design Award
Ͼηԥᡲᡚൊߓޠ౫Ȅҭࠊᇄᢋޠ೪ॏ݉ଡ଼ཿȂӶഇႇ೪ॏ഻ཏ๗ӬНϾजᏱޠȸࡧѡࡘȹ Κ༶ȂηءԥુৱȄپԄȂႫӍཿ൸п
Υ . РུȄп
ȇᳬႁ Flowers Bloom In Opulent Spring
Ԓ௱яޠା઼౯ᏣϏࠣท 2005
Յ ᇄ ᢋ २ ् ޠϏ ࠣ ท ੴ ዮ Ϗ ܙȂ ܛ௱ я ޠᛌ ᘤ ೪ ॏ ዂҾϜ࡛ᑟആܛ೪ॏޠӥᐸȇе߱ॗ Detekt αϛᆔᏱҢձࠣܗᇄᢋޠϏࠣทȂࣻ߭೪ॏӶ๗ӬНϾजᏱࡤٻூࠣҢȂᙵ൳ שউޠҢࣁȄ
ϛѠѷȂ౫хॴ ȁ ȁ .ᇄᢋ೪ॏӕ഻စᔽᙻۊ ൸ȸϛѠѷȹՅّȂ೪ॏНϾ഻ཏࣁȂڐഷಥޠҭޠӶܼםԚҢࣁНϾȂᕋആܓϾޠҢ ࣁᕘძȄѫΚР८Ȃ೪ॏԥҭޠȃԥӈȃӬ౪Ͼᇅ഻ആޠܓᆤӬആࣁםȂᗀؒȸᇅޑȹ Ϥޠȸަཽܓȹȇژ๗Ӭȸޑ౪ᐡȹᇅȸЗ౪ᐡȹޠȸӬ౪ആםȹȂݨ२ȸᐡقಜȹȂ ՄኍȸӱϏโȹȇഷࡤȂױ೪ॏાΤȸစᔽࣁȹȂᕋആȸҢࣁᄙȹȂםԚȸҢࣁНϾȹȂ
ႁژȸܓϾȹޠҢࣁᕘძȄ
൸ȸ౫хॴȹՅّȂ೪ॏޠҭޠӶܼໍޠҢࣁࠣ፵Ȃණ݈ަཽޠНϾቺԪȄ೪ॏ৲҇ ජඬ࿌хަཽНϾȂձ࣐೪ॏՄٯڐЇᔗӶ೪ॏαȄԄϭޠϏ೪ॏ҇ӲᘫژНजᏱޠ
зखޠ՞ऌޠзࣩȂሰп 21
ᢏᘉȂऌѬህֆޠϏڏȂϛңٿлᏳ೪ॏȄӱԫ೪ॏΞȃНϾᇅऌᏱޠᐍӬȂ п၍ޠཽަ؛ୱᚡȂٯ२ུۢ՞ޠҢࣁᄙȄЏໍڐΤژ
ȸܓȹ࣐ҐȃȸНϾȹ࣐ᡞȃȸަୣȹ࣐ϜЗȂഇႇНϾ഻ཏђঅަୣཿȂᇄᢋӕ഻စ ᔽᙻۊȄ
ᇄᢋႇџ഻ആစᔽޠᙻۊᓻ༗ȂӶӓ౩ϾᝰލϜഃᅛೞٴࠓݎঢ়ІӠ࡚ȃτഛڦܛхȂӱԫᇄ ᢋᔗ࿌Ӷӓ౩စᔽᗎ༗ϜȂ࡛ҴକՍԥޠࠣНϾᇅࠣทȂଷΠᇨโޠःึѵȂᗚ҇চറ ޠȸ MIT ȡȂึयΩܼ୧ࠣৰϾޠ OEM
഻ཏ೪ॏᇅܓᜱᛅڎȄӲᇄᢋཿᔗң೪ॏпණାߤђቌঅึޠႇโȂႇџ ೪ॏȹȇ።೪ॏዀྦϾᇅ೪ॏዂಣϾޠഽΩஞࢳȠ
ஞࢳȠ ODM ȡȂӕ්Ӫп୧ࠣॴੀϾᇅࠣทםຬϾޤޠᜌஞࢳȠ OBM ȡȂ౫ӶҔ៊܂
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ज ད ᡞ ᡜ Ͼ ޠР Ӫ ึ Ȅ پԄ Ȉ Ҵ ᇄ ᢋ τ
೪ ) ॏȈ࡞יȃም፲ȃۤੵ Ȃ *ᕖூ
Ᏹ೪ॏᏱଲޠ഻ཏყȂւң౫хऌܛ೪ॏޠ ᆔঢ় ӏ ഻ ུ ዪ ߝ ޠ፭ ዪȃ ӏ ੬ ր ዪ ᇅ ຠ ቸ ഷ 2008
ژ Function
ޠႇโȇ Feeling
ནዪήτዪȂѠُ౫ऌηདܓȄ
ႇџ೪ॏึޠȂ ౫ х ೪ ॏ έ Ӳ ژ ޠ ܓቺ ८Ȃ η ൸ ። ഻ ཏ Ң ࣁ ज Ᏹ ࡤ ޠϏ ਣ хȄ ӱ ԫ ౫ Ӷ Ҕ ፚȸ Н Ͼ ᇅ ȹ Ԅ ե ๗ Ӭȸ ऌ ȹȂ םԚȸ ज Ᏹ စ ᔽ ȹ ޠ
СҐ 2006
E
Good
݃ . Ы ೪ ॏȂ Մ ኍ ٯ ܓഇ
഻ ཏ Ң ࣁ ཿ ޠਣ ΠȄ پԄ Ҵ ᇄ ᢋ τ Ᏹ ೪ॏᏱଲޠ഻ཏყ ႇ ౫ х ऌ ܛ ೪ ॏ ޠᗥ ዻȂ ᕖ ூ Ȃ౫ܓऌ८ޠձࠣȄ Design Award
ӓ౩ҀൠȂӶӵ೪ॏ ᡞ – ᡜစᔽໍޠϾᇅᙾ ᇄ ᢋ ӓ ౩ Ͼ Ҁ ൠ ޠစ ᔽ ᡞ ϟ ΚȂ ঐ ज ᝌ ৭ ϛ Ѭ ऌ ϟ ৭Ȃ η ঐ Ӽ ϰ Н Ͼ ᒋ Ӭ ࡚ ޠȄ ᇄᢋҔӶ๗Ӭޤᜌစᔽޠऌᇅӵୣ੬ՔޠНϾȂ ഇ ႇ ഻ ཏ ᇄ ᢋȠ Design In Taiwan ȡȂ ႁ ࠣ ژท ᇄ ᢋȠ Branding New Taiwan ȡ ུ ޠძ ࣩȄ ᇄ ᢋ ႇ џ Ȃڐ२ᘉ൸ӓ౩Ͼ OEM
ӓ ౩ Ң ᇨ ആ Ϝ ЗȂ п Ң ᐡ ܓ ࠣ ٽᔗ ӓ ౩ Ҁ ൠ ሰ ؒȂ ܛᒞ ޠ
Ƞ Globalization ȡȄ ࡤ ڐᇄ ᢋ ޠ೪ ॏ ໍ Ͼ ژՍ ೪ ॏȂ л ् ࣐ ഇ ႇ ഻ ཏ ౫ ӵ Р ੬ ՔȂ ܛᒞ ޠ Ȃ η ൸ Ӷ ӵ ϾȠ Localization ȡȄ Յ ҭ ࠊ ᇄ ODM ȂҔӓ౩Ӷӵ OBM
ᢋևΩޠ഻ആՍԥࠣทȂ२ᘉ൸ࠣױทᡑԚजᏱ စ ᔽ ึ Ȃ ܛᒞ ޠ
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ϾȠ Glocalization ȡ ޠਰ З ቌ অȄ ґ ٿԄ եȸ ජ ඬ ད ܓऌ Ȃ ݨΤ ܓ೪ ॏȂ םԚ Н Ͼ ഻ ཏ ȹȂ ᡲ
Hsu, Chang & Lin, 2013;Hsu,
Ϗ ೪ ॏ Ж ስ ज Ᏹ ໍ Τ ᡞ ᡜ စ ᔽ ޠਣ хȂ ڐϟ ޠᜱ߾ԄίშܛұȄȠ ȡȄ ᆎ ӓ ౩ Ͼȃ Ӷ ӵ Ͼ ژ Fan, Lin & Lin, 2014 ӓ౩ӶӵϾޠᅌໍȂҔᇄᢋ೪ॏᅌϾȠ Adaptive ȡ ޠႇ โ Ȅ Ԅ ե ױ ᆎ ೪ ॏ ᅌ Ͼ ޠȸ ೪ ॏ Design ໍ Ͼ ፤ ȹ Ҕ ဤ ᄃ Ӷ ཿ αȂ Ҕ ґ ٿ ཿ ࠣ ޠ ท഻ཏ҇ሰևΩޠРӪȄ
ϛ Ѡ ѷ ȹ ࡧ ޠᆱȂ Ȇ
ӓ ౩ Ҁ ൠ ᇅ Ӷ ӵ ೪ ॏ Κ ᡞ ڎ८ ٲ ޠȂ ӓ ౩ Ӷ ӵ ϾࠍѠпഇႇȸϏϛѠء Ж Ᏻ ӵ Р Н Ͼ ੬ Ք ഇ ႇ Ϗ ࠣ ౫ я ٿȄ Ԅ ࠊ ख़Ȃ Ϗ ࠣ Ѡ п ഇ ႇ ӵ Р ܓ؆ ਠ ᇅ ੬ ੇ ޠ
౫ ӵ Р Н Ͼ ੬ ՔȄ ܛᒞ К ࡿ ޠп Н Ͼ ࣐ नෂޠҢȂկѬ౫ҢޠΩȂ η ൸ ཌྷ ԣ ጤ Ϝ ޠх ࡋ ђ ϏȠ OEM ȡȂ Ꭽ ޠ Ω ٿᗉ ڦཌྷ ᖢ ޠϏ ၦȄ ၗ Ԅ ࠊ ८ ࣻ ޠᜱ ፤ ख़Ȃ К Ԅ ϛ ᓎ ऌ Ȃ ᇅ ਣ ໍȂ η ϛ ཽ Ң ഻ ཏȄ ഻ ཏ ࡿ ޠစ Ҧ ೪ ॏ ђ অȂ ౫ ӵ Р ੬ Ք ޠৰ ϾȂ ӱ ৰ Յ Ң ഻ ཏȂ η ൸ ࠊ ख़ ޠՍ ೪ ॏ Ƞ ODM ȡȂ Ꭽ ဟ Ω ᕖ ூ ೪ ॏ ഻ ཏ ޠቌ অȄ կ ԥ ഻ ཏ ٯณ ݳད ຳ Ȃ ഻ ཏ η ϛ ๊ ܼ Ң ཏȂ Ң ཏ ࠍ є ࢃ ၰ ᇅ ࠣ ท ݉ ଡ଼ Ƞ Yen, Lin & Lin, ȡȄ ӱ ԫȂ Ԅ ե ױК ђ α ഻ ཏ ᡑ Ԛ Ң ཏȂ 2014 η ൸ Ս ഻ ࠣ ทȠ OBM ȡȂ Ҕ Н Ͼ ഻ ཏ ཿ ޠҭዀȂڐϟޠᜱ߾ԄίშܛұȄ
- 262 - 263 -
ࡧѡࡘȂӕ౫ॴ ȁ ȁ .НϾजᏱऐᡘ೪ॏ഻ཏ НϾӶН݃ໍϾႇโϜȂܛίޠٿөᆎᒹȄНϾηউӔԥޠ ҢࣁᄙȂᐤѭউޠӔӤଅᏺȂࣻӤޠҢࣁᡞᡜᇅӔӤޠᐤѭଅᏺȂഷ ৡܿདЗȄᓎࠣҀൠޠӼኻϾȂຳޠሰؒІగηᗎӪӼϰϾȂ ՅНϾ഻ཏࠣ֊ᅗ٘ຳޠЗ౪དڨȄܛᒞНϾ഻ཏࠣȂଭᄈН Ͼᒹܛច֥ޠНϾཏో२ུቸຝᇅࣹࡧࡤȂڐڦНϾϰષٯၽң೪ॏ഻ ཏНϾϰષȂᙾඳԚΚঐಓӬ౫хძםུޠԓȂٯᒋΤӶ౫хޠҢࣁ ᄙȄկ्ԄեᡲНϾ഻ཏࠣདЗȂ٦ቅȸࡧѡࡘȂ౫хॴȹ൸ НϾ഻ཏࠣᅗ٘ຳЗቺ८ޠл्બ೧ Ƞ Lin, 2007, 2009 ȡȄ ȬࡧѡࡘȂНϾजᏱऐᡘ೪ॏ഻ཏȭ
౫х೪ॏூпНϾસІ౪၍ϜȂ࡛ᄻ഻ཏུޠРӪȂഇႇНϾࠣӕ౫
উ܉ޠᙠᛅȂᙵ൳౫х።ޠҢࣁᄙȄԄשݏউЗҢࣁڻ᎐ᕘძȂ ΚۢѠпึញ೩ӼུۊजԂޑٲޠȂկԥӼЎႇџҢࣁϜޠӔӤଅᏺȂש উᗚཽᛅ܉ՅЇӶ౫ᄃҢࣁϜȄഇႇНϾ഻ཏ೪ॏޠНϾࠣȂڐϲో
ȡȄ Lin, 2007, 2009
ԥࢉܓٲȂѠпൕӲשউޠଅᏺȂ൸ȸࡧѡࡘȹȄӱԫȂԄեᐄᐤ ѭם༮ࢉٲȂൕକຳޠȸࡧѡࡘȹ൸२्ΠȠ
Ȭ౫хॴȂ೪ॏࠣکӕ഻Ңࣁॴੀȭ
ܛᒞȸ౫хॴȹ൸Ԅեഇႇȸ౫хȹऌȂӕ౫ࡧѡࡘޠȸॴȹȄ ԒࠊޠѡНޑȂשউൊ࿌ਣޠძܗҢࣁ 300 ԒࠊޠҢࣁРԓȄӱԫȂഇႇ༉ಜНϾޠ၍ݚȂ 300
پԄȂשউӶࢉয়ࣽژΚӈ ࠣ کȂ կ שউ ณ ݳ२ ࡛
ڐНϾϲోᙾඳԚ౫хޠҢࣁ഻ཏࠣȂң౫хޠऌȂ౫хޠ؆ਠȃ౫ хޠҢРԓȂӕ౫ᎍӬ౫хҢࣁᄙޠ഻ཏࠣȂ൸ܛᒞޠȸ༉ࡧѡ ϟࡘȂܜ౫хϟॴȹȠݔᄹȂ 2014A ȡȄ
݃ע ̼ ᇄ ௌ ॴ Ϗϛ ̼ ϛ Ѡء Ѡѷ
ȬࡧѡࡘȂ౫хॴޠঐȭ
ӫϟڭڭយȠ Http://Wwwc.perfectsun.com ȡւңӵРܓ੬ੇޠ؆ ਠȂഇႇ੬ੇޠȂึяڏԥӵРНϾ੬ՔޠࠣȄຳൊᆎ ڭڭយࡧޠѡࡘȂկᚕӶӵНϾȂءԥӶӵ੬ੇ؆ਠᇅȂࠍณ ֖ݳ౫ᆎȸࡧѡࡘȹޠНϾࠣکȄϛႇȂഇႇ೪ॏ৲ޠ഻ཏȂഇႇ౫ хऌȃུ؆፵ٻޠңᇅུޠҢРԓȂ౫ུਣхϟቸजᢏȂᎍӬ౫х ۩ঢ়ޠҢࣁᄙȂпȸࡧѡࡘȹޠНϾࠣکȂ౫ȸ౫хॴȹޠНϾ ഻ུࠣȂԄίშ߾ӫڭڭយࡧޠѡࡘϟ౫хॴ ೪( ॏȃᛳშȈ ݔзല ȡȄ ) ౫ȠݔᄹȂ 2014A ൸ȸࡧѡࡘȹՅّȂ౫хϏ೪ॏூпНϾޠસІ౪၍ϜȂ࡛ᄻϏ ೪ॏུޠРӪȂഇႇНϾࠣӕ౫উ܉ޠᙠᛅȂпᙵ൳౫х። ޠҢࣁᄙȄ൸ȸϏϛѠءȹՅّȂКϏࢻޠѷ࿌ࠊϏ༉ึܜ
αഷτޠୱᚡȄܛпȂึ௩ᇄ ᢋҢࣁНϾȠࡧѡࡘȡȂٯ пᆡޠϏݳȠϏϛѠءȡ ࣐ ഻ ձ ޠȂ ҇ ౫ я ᇄ ᢋᓻ፵ޠ೪ॏजᏱȄ൸ȸϛ ѠѷȹՅّȂ೪ॏНϾ഻ཏ ࣁȂڐഷಥޠҭޠӶܼםԚ Ң ࣁ Н ϾȂ ᕋ ആ ܓϾ ޠҢ ࣁ ᕘძȄ൸ȸ౫хॴȹՅّȂ ೪ॏޠҭޠӶܼໍޠ Ң ࣁ ࠣ ፵Ȃ ණ Ё ަ ཽ ޠН Ͼ ቺ ԪȄ೪ॏ৲҇ජඬ࿌хަཽ НϾȂձ࣐೪ॏՄٯڐЇ ᔗӶ೪ॏαȂԄίშȄ
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๗ ȁ ፤ ȁ ȬྜܼНϾȅܼםࠣȅңܼҢࣁȅԚܼࠣทȭ НϾ഻ཏཿޠ୧ཿዂԓȂѠпᙐϾԚȸྜܼНϾȂܼםࠣȂңܼҢࣁȂԚܼࠣทȹȄ೪ॏ৲ ܗϏঢ়ഇႇ೪ॏϛӤޠҢࣁϏڏȠ୧ࠣȡٿᕋആҢࣁࠣکȂٳ୧ࠣЇᔗޠ࿌ਣޠҢࣁРԓȂ ٯ౫ϛӤޠҢࣁНϾȄӱԫȂ೪ॏпНϾ࣐ஆᙄޠ഻ཏࣁȂڐҐ፵࢝ᄻӶଡ଼ᄃޠҢࣁН ϾȂڐ೪ॏޠԚݏᅗ٘ᄃଡ଼ޠҢࣁᐡȂڐቌঅࠍҢࣁϾޠСளңࠣȂڐഷಥޠҭޠӶܼם
ܼם Ȇ
ԚܼࠣทȹޠഷٺቹྲȄ೪ॏ৲Ӷ೪ॏࠣޠႇโϜȂথ्࣐ۗНϾژ׳ Ȇ
ȡȄНϾ഻ཏ୧ࠣࠍȸྜܼНϾ 2014A
ԚҢࣁНϾȂᕋആܓϾޠҢࣁᕘძȄ൸НϾޠቺ८ࣽٿȂНϾഇႇ೪ॏ഻ཏȂစҦ୧ࠣȂᄃ
ңܼҢࣁ Ȇ
౫Κᆎ೪ॏࠣکȂםԚΚᆎҢࣁᄙȠݔᄹȂ ࠣ ཏဏڸ੬ՔȂϟࡤӕױНϾޠཏဏڸ੬ՔȂഇႇဟΩᐮᕞȃᄻདྷึڸആם೪ॏ๊ႇโȂ࣐НϾ ژ׳ѠึදޠࠣȂ೪ॏՅԚޠࠣȂ्пޠҢࣁ࣐ٸᘫȂഷࡤ࡛ҴࠣทȂኻϘ౫я НϾ഻ཏཿޠϏቌঅȄ
ܛᒞНϾ഻ཏཿή՞Κᡞ܉྆ޠȂྜՍܼНϾ഻ཏȂ्ؒޠजᏱစᔽȂजᏱစᔽཽߵໍ
ࣁ ຳȂ ࣁ ຳ ࡤ έ Ӳ ႇ ᓟ ٿМ ࡼ Н Ͼ ഻ ཏȂ ࿌ ঐ Ϥ ඐ ᙾ ޠඳ ႇ โ ϛ ᘟ α ᅌȂ ൸ ཽ םԚ ࠣ ทȄ Н Ͼ ഻ ཏཿᗀؒᄈҢࣁ࡚ޠདȂजᏱစᔽ२ᄈҢԇ ޠ ᄃ ᡞ ᡜȂ ࣁ ຳ ࠍ Ӷ ܼ ᄈ Ң ڽቌ অ ޠଢ ؒȂ ӱ ԫࠣท൸ණЁНϾ഻ཏȃजᏱစᔽᇅࣁຳޠ२ ्௱КȂڐή՞Κᡞޠᜱ߾ѠпᙐϾԄίშȠݔᄹȂ ȡȄ 2014A
зखഷ२् 21
Ӷή՞Κᡞ࢝ޠᄻϜȂഷ२्ޠԄեւңНϾ഻ཏ ٿ഻ആजᏱစᔽȂӱ࣐जᏱစᔽл
ȡȹȂႇ෯ژདޠܓȸܓȠ Hi-Tech
ȡȹȂ Hi-Touch
ޠ ຳ ᢏ ܉Ȅ Н Ͼ ഻ ཏ ڟֆ ೪ ॏ ৲ ౪ ޠ ܓȸ ऌ Ƞ
ႇџޠ೪ॏЋ२ܼѓڸऌቺ८Ȃຳདڨϛ ژ ࠣ ޠຯ ЗȂ ८ ᄈ ᆎ ϛ ڏᒒ ޠ ܓ ࠣȂ ܂ ܂ณ
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ژ Hi-Tech
ޠज Hi-Touch
ܛᎍȄຳ्ޠϛᆎտӖӖޠऌȂՅпऌ࣐ஆᙄޠܓϾདڨȄӱԫȂࠣቌঅ ηႇџଢؒȸାऌȹࠣޠ፵ȂᡑԚ्ؒȸାདڨȹکࠣޠȂ൸ ᏱစᔽȠݔᄹȂ 2014A ȡȄ ȬНϾ഻ཏߩΞၿȭ
೩ӼःفНϾࠣ೪ॏޠᏱȂτयӤཏНϾᔗңӶ೪ॏαѠୣϸ࣐ѵӶȃϜᇅϲӶ๊ήঐ ቺԪȂםԚНϾ഻ཏ೪ॏޠ፤ख़ȄՅঐ፤ख़።НϾ഻ཏРݳȠၿȡȂϛѬѾȊ۽Μ၍ гשউܛዤޠޤೆφ൴ّࢉٲϟΚȂҔѠпңٿᇴ݃ȸНϾ഻ཏȂߩΞၿȊȹޠၿ౪ȠݔᄹȂ ȇݔᄹȂ 2011B ȡȄȸ۽Μ၍гȹڐНڦ؆ՍೆφሎၾᎵҢлȂᓄԄίȈ 2014A ۽Μ࣐Нඐ֘၍гȂКϟܛដȂϟܛইȂ٘ϟܛቻȂጲϟⴡܛȂ ṝดดȂ࠸Χ㐾ดȂೄϛϜॲȂӬιݔϟᇇȂΞϜစॷϟཽȄ Нඐ֘ТȈȸቚȂࠛȊઋՎԫоȉ ȹ !۽ΜមΧᄈТȈȸՌϟܛԂၿηȂໍоؽȄȹ
ۗՌϟ၍гϟਣȂُܛณߩӓгȇ ήԒϟࡤȂґლُӓгηȇ РϭϟਣȂՌпઢႅՅϛпҭຝȂۣޤЦՅઢమȄ
ȸ۽Μ၍гȹޠήഌԣȂҔಓӬНϾ഻ཏ೪ॏޠѵ
შ A ւңгѵӶםޠᡞᇅ༄Ҫࣻ
ӶȃϜᇅϲӶቺԪޠНϾޫȄԄίშ൸пΚᓟ г࣐پȂშϜޠ
ࠍ B Κᓟ
ޠშ๊ѵם੬ኊȂޣ௦ᙐϾԚΚঐгޠშȂ η൸ܛᒞޠѵםቺԪᙾޠඳȄშϜ
ٱгޠѓᇅ࣐੬ኊ๊੬ܓȂпႜ៣ପӬٱг
C ΚൾޠзࣩӵშȂ
ޠٱѓȂ౫ٱгᐡ੬ޠܓཏဏȂη൸ٻң ܗ࣐ቺԪᙾϾȄშϜ
ഇႇٱгٙα߇ޠવȂདྷԚΚൾзࣩӵშȂᆎ ᙾඳณᅹЗ౪ᇅᆡઢቺ८ቺᙾޠඳȠݔᄹȂ
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ȡȄ ӱ ԫȂ Н Ͼ ഻ ཏ ϛ Ѭ Κ ᆎ Ѿ ܗϏ ڏȂ Ϗ ڏᇅ Ѿ ཽ ᓎ ऌ 2014A ؐໍޠՅဤӃȂԄױѻ࿌ձΚঐРݳȂঐၽңѾֽөՍϛӤȂ഻ཏՍ
ȡȄ 2011B
ดྜྜϛᘟȂ൸ȸНϾ഻ཏȂߩΞၿȹޠၿ౪ȠݔᄹȂ 2014A ȇݔ ᄹȂ
ᙐّϟȂ࿌Κঐ೪ॏ৲८ᄈΚঐȸНޑȹమᘞڐڦȸ഻ཏȹਣȂߒࣽНޑ ޠՔீȃ፵དᇅആ๊םѵӶםԓȂસڐԇӶȇӕစҦڐѓȃᐈձܓȃٻ ң߰ւȃᇅԋӓ๊ܓᐡ឵ܓȂᇰڐޤѓᇅңഋȇഷࡤȂࠍϛᆔѵӶםޠ ԓᇅᐡȂདڐڨ੬ੇోཏȃࢉٲᇅད๊ϲӶܗЗ౪ޠຬኊཏဏȄ൸೪ॏ ᄃ ଡ଼ ८ Յ ّȂ Н Ͼ ഻ ཏ ࠣ ޠ೪ ॏȂ ॷ Ӓ ् п ࠊ ख़ ޠऌ ࣐ ஆ ᙄȂ Մ ኍ ܓ ሰؒȂϸݚНϾϲోȂᇅ೪ॏቺԪȂӕᙾඳԚ೪ॏ឵ܓȂঐ೪ॏႇโҔᡞ ౫ΠȸНϾ഻ཏȂߩΞၿ!ȹޠၿ౪Ȅ
೪ॏޠҭޠӶܼໍޠҢࣁࠣ፵ȂණЁަཽޠНϾቺԪȄӱԫȂ೪ॏ৲
҇ජඬަཽНϾޠȂп࣐೪ॏޠՄȂױٯѻЇᔗӶ೪ॏαȂϘ ם༮ᓻ፵ޠҢࣁНϾȄґٿ೪ॏӲᘫژНजᏱޠᢏᘉȂऌѬህ ֆޠϏڏȂңڟٿֆ೪ॏ၍؛ϏโޠୱᚡȄ೪ॏਰЗቌঅΞȃНϾᇅ
ϛѠѷȹ൸Ԛ࣐ґٿ೪ॏ৲ևΩޠҭዀȄ Ȇ
ऌޠᐍӬȂп၍ޠཽަ؛ୱᚡȂٯ२ུۢ՞഻ཏҢࣁᄙȄӱԫȂȸϏϛ Ѡء
ȶϏȷϛѠ ءȆȶȷϛѠѷȁ.ȁᇄᢋޠН഻စᡜ ȶϏȷϛѠ ءȆȶȷϛѠѷȁ.ȁᇄᢋޠН഻စᡜ
ՄНᝧ
A Case Study of Cross Cultural Product Design Model.
1. Hsu, C. H., Chang, S. H., & Lin, R. (2013). A design strategy for turning local culture into global market products. Kansei Engineering International Journal, 12(2). 2. Hsu, C. H., Fan, C. H., Lin, J. Y., & Lin, R. (2014). An investigation on consumer cognition of cultural design products. Bulletin of Japanese Society for the Science of Design, 60(5), 39-48. ɯ 3. Lin, R. (2007). Transforming Taiwan Aboriginal Cultural Features Into Modern Product Design International Journal of Design, Vol. 1, No.2, 47-55. (SCI,SSCI,A&HCI) 4. Lin, R. (2009). Designing Friendship into Modern Products. In: Friendships: Types, Cultural, Psychological and Social, Editor: Joan C. Toller, NY: Nova Science Publishers, Inc. (ISBN: 978-1-61668-008-4) 5. Norman, D. A. (2004). Emotional design: Why we love (or hate) everyday things. New York, NY: Basic Civitas Books. 6. Pine, B. J., Pine, J., & Gilmore, J. H. (1999). The experience economy: work is theatre & every business a stage. MA: Harvard Business Press. 7. Ray, P. H., & Anderson, S. R. (2001). The cultural creatives: How 50 million people are changing the world. NY: Broadway Books. 8. Yen, H. Y., Lin, P. H. and Lin, R. (2014). Emotional Product Design and Perceived Brand Emotion. International Journal of Advances in Psychology (IJAP), 3(2), 59-66. Ȅঔቇݾ҂ Н . Ͼ഻ཏ҂ЉίȄུіҀ ᇄ : ᢋτᏱ഻ܛȄ ȁ9/ݔᄹ (2014a) Ȅ፝Ͻដᄦ ೪ . ॏऌᇅНޠᄈၘȄུіҀ ᇄᢋτᏱ഻ܛȄ 10.ݔᄹ (2014b) : Ȅ݉ଡ଼഻ུࡧᆱଇད፵ᡞᡜ೪ॏȄ೪ॏᏱःفȂ Special Issue Ȃ 13-31 Ȅ 11.ݔᄹ (2011a) ȄНϾ഻ཏȂߩΞၿȄݡ፭Ȃ Ȃ Ȅ 12.ݔᄹ (2011b) 7(2) 4-13 ȄНϾ഻ཏࠣ೪ॏ : དܓऌȃܓ೪ॏᇅНϾ഻ཏፚକȄНᇅަ ཽ ڣ Ȅ !ऌᏱᙐଊȂ 11 13.ݔᄹ (2009) 1 Ȃ 32-42 Ȅऌᇅޠܓ๗Ӭ Н Ȃ 68-75 Ȅ 14.ݔᄹ (2005) – Ͼ഻ཏȄऌᏱУёȂ 396 ȄᒋӬНϾᇅजᏱߵԚНϾ഻ཏ೪ॏུᑺཿϟଇȄᏱൣȂಒϥڣಒΡ (85 Ȃ) 81-106 Ȅ 15.ݔᄹȃݔճ፲ (2009) Ȅᇄᢋ೪ॏཿึ౫ݸᇅෂϟଇȄᏱൣȂಒѳڣಒΚ (83 Ȃ)ॳ 49-69 Ȅ 16.ݔᄹȃеምᡘ (2008) ȡН഻ࠣ೪ॏϟད፵੬ܓଇȄདܓᏱൣȂ 2(1) Ȃ 34-6128 17.ᚠඐߋȃݔճ፲ȃݔᄹȠ 2014
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ः ف
ᄃ ଡ଼
ࡊ ښ
ఁ ي
ःښࡊف
ᄃଡ଼ఁي Ȇ
пҴᇄᢋτᏱ೪ॏᏱଲ࣐پ ဤᄃєਫ਼ල೪ॏᄃଡ଼ఁيϟଇ ȁ ȁ.
Ӳєਫ਼ලޠ೪ॏఁي౪܉Ȃڐ೪ॏ౪དྷȈ Ƞ ȡ1ȸᇅུޠಜΚȹޠఁي౪܉ȇ Ƞ ȡ 2ȸܓҐ՞ȹޠ೪ॏলᏱȇ Ƞ ȡ3ȸၯስȹޠӬձࡧᆱȄ
Κޣ౫х೪ॏఁޠيෂȂആ൸Π౫хϾ೪ॏఁॴུޠيᇽȄӤਣȂഇႇ೪ॏ๗ Ӭऌ࡛ᄻΚঐӬ౪ࡋޠᢏзࣩȂٻ౫х೪ॏఁيᗛӪᄊུޠძࣩȄߗԒٿȂᇄᢋ ೪ॏఁيፁࠐึȂԟᇄᢋ೪ॏึޠژڨєਫ਼ලఁي౪ޠ܉ኈሴȂӕӲ ᇄᢋޠ೪ॏఁึيȂτयηٸඊєਫ਼ලޠఁي౪܉ȄӶ՞ऌޠΡΫΚз खȂᗷด೪ॏ໕ӱᔗऌؐໍђፁࠐึȂ೪ॏॴੀҼᓎНϾࡧዙޠᅌ
ᡑՅϛᘟ௱ചяུȇด൸೪ॏఁيՅّȂڐ೪ॏҐ፵ϛᡑޠȂ्።ᐍޠԄեӱ ᔗऌึᇅަཽᡑ᎑Ȅ
Ӷऌಥ्ٗفΤϟርȂҴᇄᢋτᏱ೪ॏᏱଲ२ུࡧՄȸᇅऌȹ ུಜΚޠਣхཏోȂӶȸϏϛѠءȂϛѠѷȹޠ౪܉ίȂױ೪ॏఁيϜޠȸ ᇅȹӕϡп२ུ።ᐍȄᏖగ೪ॏᏱଲܼ೪ॏఁᏱޠᐤѭϜȂഇႇԫᜱᗥܓ ึ ޠ ᇅ დ Ȃ Ѡ п ϼ я ᇄ ᢋ ೪ ॏ ఁ ึ ي ޠ ෂ І Р ӪȂ Ҽ గ ႁ ژᏱ ࣩ І ཿࣩӼϰޠһࢻᇅӬձȄ
ҐпҴᇄᢋτᏱ೪ॏᏱଲ࣐پȂӶєਫ਼ල഻ҴԼڻԒϟርȂ२ུࡧՄȸ ᇅȹུޠಜΚȂଇԄեӱᔗަཽᡑ᎑ᇅऌึȂӕ౫єਫ਼ලޠ೪ॏఁي ౪དྷȄ
06 #
ߗхޠ೪ॏၽȂ ȡпȸᇅུޠಜΚȹޠᄰဵȂӶԚҴಒΚܛ೪ Walter Gropius
зखϜऽޠजϏၽȂ௱ऌᔗ၏࣐݉ଡ଼ࡧޠདྷȂΚژޣ 19
зखߒȂੀᛴڄලȠ 20 ȡ๗ӬКϏ Bauhaus
ॏᏱਯєਫ਼ලȂΚܛӓུࡧᆱޠ೪ॏᏱਯȂఃΠӓུޠ೪ॏఁيȂጃҴпȸܓҐ՞ȹޠ ೪ॏলᏱȂ።ȸ೪ॏޠҭޠȂՅϛࠣȹȄΟΫԒࠊȂєਫ਼ලȠ ᇅϏཿȂпஊᎵґཽ࡛ަٿ೪ޠઢဒӉଡ଼Ս۩Ȃଢؒпȸ౪ܓȹ࣐ஆᙄޠ೪ॏࡧᆱȂ࣐౫ х೪ॏࡿЖΠΚঐུޠРӪȄΟΫԒٿȂєਫ਼ලޠ೪ॏ౪དྷȂழзࣩޠܓ౫х೪ॏၽȂആ ൸ΠΡΫзख౫хϾॴޠᇽȄӤਣȂഇႇ࡛ᄻΚঐӬ౪ࡋޠᢏзࣩȂٻ౫х೪ॏᗛӪᄊུޠძࣩȄ ਣໍזΤΡΫΚзखȂᗷด೪ॏ໕ӱᔗऌؐໍђፁࠐึȂ೪ॏॴੀҼᓎНϾࡧዙ
ڻԒϟርȂ२ུࡧՄȸ 90
ޠᅌᡑՅϛᘟ௱ചяུȂด൸೪ॏఁيՅّȂڐ೪ॏҐ፵ϛᡑޠȂ्።ᐍޠԄեӱᔗऌึ ᇅަཽᡑ᎑ȄҐНпҴᇄᢋτᏱ೪ॏᏱଲ࣐پȂӶєਫ਼ල഻Ҵ ᇅȹུޠಜΚȂױ೪ॏఁيϜޠȸᇅȹӕϡп२ུ።ᐍȇଇԄեӱᔗަཽᡑ᎑ ᇅऌึȂӕ౫єਫ਼ලޠ೪ॏఁي౪དྷȄ
ࠊ ȁ ّ ՍϏཿ९ڽпٿȂऌΚޣ഻ആᖆᄹޑ፵Н݃ޠΩȄՅߗхϏ೪ॏѭޠᅌᡑȂηᓎऌ ໍޠȂҼؐҼᗎȄആםᅌᡑޠႇโࣽٿȂؑ࿌ऌԥॵ៛ޠܓऐખȂ҇ดழϏᇅ೪ॏ ޠᡑ९ȄӱԫȂᇴȸऌȹȸϏϟҐȹȂᄃϛ࣐ႇȄፚژϏ഻ཏȂНඉᑺਣхцን ኙޠϏਣхȂ٦ঐਣхޠӟѠӤਣฬঢ়ȃঢ়ȃ࡛ᑟ৲ܗၒȂංоӓϘȄпϏ
ԒхޠϏཿ९ڽпࡤȂ 1850
࣐پȂ࿌ਣޠϏӟКဟٯңޠȂуဟೢདྷޠȂ൸Ѡпޣ௦ഇႇуޠᚗКȂпϛӤޠ؆፵ݎױ ՚яٿȂڐձࠣϛկҢࣁңࠣηࠣȄᓎऌึޠȂژΠ
ᐡఢऐดϟڦхΠΩȂࠣ൸ӶҀൠޠሰؒίȂೞτ໕ҢկءٯԥӤਣՄኍࠣ፵Ȃࠣ ІϾࡤȂউᅛᅛױޠٿϏϟजᒹנΠȂτঢ়ऐดཏᜌژϨቅᐡఢਣхޠजȉϨቅኻޠ םԓϘಓӬᐡఢजᏱȄӶᐡఢजᏱޠਣхȂ೪ॏȸࠣȹޠۼژᔗ၏፣ȉঢ়ȉᗚϏ โ৲ȉঐឋᚡτঢ়፤ख़೩εȂΚءޣԥۢ፤Ȃᔗ၏ױঢ়ࢋпϏโޠଌጜЩၷᄈȂᗚᡲϏ โ ৲ ԥ ో ޠᎵ Щ ၷ ᄈ ȉ ڐᄃ ڎᆎ དྷ ݳഎ ϛ ۾ ڻȂ ኻ ޠ ᔗ ၏ २ ུ ఁ يϘ ᄈ Ƞ ݔᄹ ȃ е ም ᡘȂ 2008 ȡȄ
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зखϜȂऽޠजϏၽۗȂ௱ऌᔗ၏࣐݉ଡ଼ࡧޠདྷȂΚ 19
зखߒȂಒΚܛ೪ॏᏱਯєਫ਼ලӶԚҴȂΚܛӓུࡧᆱޠ೪ॏᏱਯȂఃΠӓུޠ೪ 20
ߗхޠ೪ॏၽȂ ژޣ
ԒхȂϘԥ 1930
ॏఁيȂጃҴпȸܓҐ՞ȹޠ೪ॏলᏱȂ።ȸ೪ॏޠҭޠȂՅϛࠣȹȄᐍঐ೪ॏึ ޠᐤѭȂ൸ӶଢؒȸऌȹᇅȸܓȹϟڸޠᒚȠе࡛࢙Ȃ 2003 ȡȄژΠ ȡȂՅߗԒٿᑺ౿ޠНϾ഻ཏཿोҢޠ഻ཏҢࣁ Use
ΚঐཿѪϏཿ೪ॏȂ౫хޠϏཿ೪ॏࣻᄈܼ༉ಜޠϏ೪ॏȂՍԥڐϛӤޠਣхܓᇅऌन ෂȄϏཿࠣΚϹޠಂᘉ࣐ȸѓȹȠ ࠣޠлᡞࠍȸȹȠ User ȡȄ഻ཏҢࣁࠣᗀؒޠȸȹޠजᏱ੬ՔȂϏཿࠣᗀؒޠȸዀ ྦȹޠऌੀȂৰӶȸजᏱȹޠ੬Քᄈȸȹ्ؒޠȇȸዀྦȹޠੀᄈȸޑȹࠣޠ፵ ᆔ ښȄ ഻ ཏ Ң ࣁ ࠣ ȸ ܓȹ ߓ ޠ౫Ȃ Ϗ ཿ ࠣ ȸ ܓ ޑȹ ޠଢ ؒ ȇ ഻ ཏ Ң ࣁ ࠣ ȸ ད ܓȹ ޠຨؒȂϏཿࠣȸ౪ܓȹޠሰؒȇ഻ཏҢࣁࠣݨ२ޠȸࢉܓٲȹȂϏཿࠣଢؒޠȸӬ ౪ܓȹȄӱԫȂשউሰ्ΚٿٲࢉٳᘉᆩשউޠҢࣁȂ഻ཏҢࣁࠣளഎԥΚঐٲࢉޠȄ ਣՎϭСȂ൸೪ॏఁيՅّȂڐҐ፵ϛᡑޠȂ्።ᐍޠԄեӱᔗऌึޠȠݔᄹȃݔճ፲Ȃ ȡȄ 2009
ߗԒٿȂᇄᢋϏཿ೪ॏࣩӶርᗊٲᇅُ࡚α֖౫ᡚޠԚߞȂഛ៊֝Ж೩Ӽር઼ޠ೪ॏτ ৲ٿȂуউ्ࣽࣽٿᇄᢋޠ೪ॏࣩึۼژҢΠϨቅٲȉር೪ॏτ৲ીીٿΚࣽٿٲȂᜍ
Ȇ
݃ Π ᇄ ᢋ Ϗ ཿ ೪ ॏ ޠԚ ൸Ȃ Ս ԥ ٘ ڐп ༈ ޠ੬ ᘉȄ ด Յ Ӷ ࠣ ท ௯ ࡖ ޠज Ᏹ စ ᔽ ί Ȃ ೪ ॏ ࣩ η я ౫ծޠୱᚡȈȸᇄᢋሰ्೪ॏτ৲ȉᗚ೪ॏყȉȹԥདოᇴȈȸᇄᢋሰ्ஊᎵຆւ
ȡпȸ७մԚҐȹȂҢ OEM
ѭ༲ջȠ Philippe Starck ȡኻޠ೪ॏτ৲ȹȄࡼᆎࣽޠݳȸُᐚϛُݔȹȂӱ࣐ᇄᢋϏཿ ೪ॏᓎစᔽޠԚߞՅึȂ 1980 ԒхпࠊȂᇄᢋޠхࡋђϏȠ
ޠхϏਣхȂኆ୧ሃೳᔗࡩҢഎٿ OEM
ȂᗷดԚ൸ΠᇄᢋࢳޠܓစᔽᙻۊȇߞՅεϟȂٸᒧԚܓȂ OEM
ȸޑजቌȹޠࠣȂԚѓޠҴ٘зࣩᇨആཿȄկᆎѬԥȸԚҐȹءԥȸቌੀȹȂѬޤၿȸ Cost ȹȂϛޤၿȸ Value Up ȹޠ Down
ณםϜᡑԚӍཿึ೪ॏȂࣦՎՍ഻ࠣทߣޠΩȄӶ
ϛІޠᕘძίȂԥਣึ೪ॏȂέԄեஊᎵ೪ॏτ৲Ƞ Lin Ȃ 2008A,B,C ȡȄ ϭЉȂᇄᢋӍཿޠ೪ॏഌߟϑစΚঐᑀҴޠ՞Ȃϛӕߤ឵ܼܗϏโഌߟޠ՞Ȃԥٳ ϵѨࣦՎױ೪ॏഌߟϹഹяџȂᑀԚҴ೪ॏϵѨܗ೪ॏϏձࡊȄᇄᢋ೪ॏึᙻۊޠȂߵԚ ϭЉᇅ೪ॏ݉ଡ଼ࣻᜱޠϵѨፁࠐึȂᇄᢋ೪ॏึޠଡ଼ᄃݳȂആ൸ᇄᢋ೩ӼԚѓޠ೪ॏყȄ
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ᇄᢋᗷดءԥ߬ᝌ઼݃ޠር೪ॏτ৲ȂկᇄᢋӍཿ࣐ΠؒҢԇȂпȸ೪ॏȹඳȸॐȹȂ ഇႇᆎȸ೪ॏဈхϏȹޠϸԓȂစᕋȸࠣทȹޠଡ଼ᄃձݳȂആ൸ᇄᢋᠰࠎޠȸ೪ॏყȹȂ ᇄᢋ೪ॏȂඵࡅርȂՍѠႲȠݔᄹȃеምᡘȂ 2008 ȡȄ೪ॏτ৲ޠஊᎵȂѠႅϛѠؒȇఁ يԥЬྦޠ೪ॏ৲ȂࠔѠစҦ፟โޠԋ௷ȃఁᏱޠ೪ॏᇅՃ৲ޠఁᏱȂԥقಜޠႁژఁيяΚঐ ೪ॏϏձޠҭዀȄӱԫȂఁيΚঐᓻޠؿ೪ॏ৲Ȃ೪ॏఁޠي፟โԋ௷ᇅ೪ॏ൸ઊᡘூ२ ्ȂঅூໍΚؐଇȠݔᄹȂ 2009 ȡȄ ೪ॏᄃଡ଼ఁᏱޠᄻདྷ
ԒȂ 1919
ȡޠєਫ਼ල೪ॏᏱଲȂ၏ਯᗷดϑစٗΤ Dessau
์စୱႇංܛޠ೪ॏࣻᜱτᏱȂڐ๗Ӭȸ৲৷ԓȹᇅӍఁӬձޠᄃଡ଼ఁيРԓȂѠᇴ ೪ॏఁڑޠيጓȄЏڐᄃӵ՞ӶಞȠ ᐤѭȂࠔ࣐৲৷ԓޠ೪ॏఁيίΠԥΩُޠᜍȄޠєਫ਼ල೪ॏᏱଲ഻೪ܼ ӓзࣩױϏཿ೪ॏાΤҔఁޠيಒΚܛ೪ॏᏱਯȄєਫ਼ලޠఁ࡚ښي൸ڑȸ৲৷ԓȹޠఁ يРԓȂуউతȸఁ৲ȹᇅȸᏱҢȹޠᆏڴȂՅޣ௦ңȸ৲രȹȠ Master ȡȃȸϏȹȠ Journeyman ȡ
ȡ๊ѡՃޠᆏᒞȄٯᇅ࿌ӵޠӍཿ࡛ఁӬձȂ೪ॏٯҢᄃңޠҢࣁࠣȄ ᇅȸᏱ৷ȹȠ Apprentice ȡȄ 1999A,B
ӶᆎఁيРԓίȂӓᡞ৲ҢѠпӶΚঐ࡛ఁӬձޠॏฬίӔӤϏձȂՃ৲ӱԫቩߞᄃଡ଼စᡜȂ ᏱҢӱԫூпึՍϐޠȂȸᄃଡ଼๗Ӭ౪፤ȹޠ೪ॏఁيӒȠݔᄹȂ
ޠડӒ࣐ΠᒘؒҢԇȂռܼ؝ȂϛᘟӵᇅτՍดᝰލȂܼԥΠөՔөኻޠစᡜ༉ίٿȂ ηххࣻ༉ޤޠᜌྜٿȄߞεпٿȂשউડӒܛԥᡞᡜூޤޠٿᜌᇅစᡜစႇᐍ౪ȂԚ࣐ ܛᒞޠȸᏱୱȹȄ࣐Π्ԥقಜȃԥਞ౦ޤױޠᜌ༉௳ίΚхȂӱՅԥΠᏱਯޠ೪ҴȄԫȂ ᏱਯޠՃ৲൸ԕܼȸ༉ၿȃ௳ཿȃ၍ඌȹȂᏱҢη൸ևΩܼᏱಭȊѫΚঐِ࡚ࣽٿȂᏱਯܛ༉ ௳ޠȸᏱୱȹӒޠစᡜစႇԥقಜޠᐍ౪ȂดՅᏱҢᄃଡ଼ϜᏱಭޠژစᡜȂᔗ၏Κᆎᗚ ґစႇᐍ౪ޤޠᜌȇᏱਯޠҭޠӶܼԥقಜӵ༉௳өᆎᏱୱȂ٦ቅᆎᄃଡ଼ϜூޠژစᡜȂ൸ ґ ђ ᐍ ౪ ޤ ޠᜌ ȇ Ԅ ױѻ ԥ قಜ ޠᐍ ౪Ȃ ൸ Ѡ п Ԛ ࣐ Ӷ Ᏹ ਯ ༉ ௳ ޠᏱ ୱȄ ፣ ٿᐍ ౪ ᆎ စ ᡜ ںȉᏱਯޠՃ৲ഷᎍӬȄέ၏Ԅեᐍ౪ںȉӱԫȂՃ৲ηᔗ၏௦ដᄃርϏձȂ֝ڦᄃଡ଼စᡜȂᆏ ϟ࣐ᄃଡ଼ःಭȄԄױαख़ᏱҢޠᄃଡ଼Ᏹಭ࡚ښޠȂ๗ӬՃ৲ޠᄃଡ଼ःಭȂ൸ဤᄃܛᒞ৲৷ԓ ޠᄃଡ଼ఁيРԓȠݔᄹȂ 2000 ȡȄ
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Ԅࠊख़Ȃޤᜌྜٿޠഇႇххࣻ༉ȂߞεತᑗՅԚȄડӒܛತᑗޤޠᜌȃစᡜഇႇԥقಜޠ ᐍ౪ȂԚ࣐ܛᒞޠȸᏱୱȹȂӕഇႇȸःفȹȃȸఁᏱȹᇅȸ݉ଡ଼ȹޠήτлໆȂႁژఁيяΚ ঐ೪ॏ৲ܗஊᎵΚঐ೪ॏყޠఁيҭዀȄӱ࣐ȸःفȹѠпҢޤᜌȂȸఁᏱȹҭޠӶܼ༉ክ
ᇅ Our Studio
๊ Κ قӗ ॏ ฬȂ ױϏ ೪ ॏ ࣻ ޠᜱ ఁ Ᏹ ᒋ Τ α Our Factory
ޤᜌȂഷࡤȂޤױᜌᔗңӶᄃଡ଼൸ȸ݉ଡ଼ȹȄԥᠨܼԫȂᇄτ೪ॏᏱଲ੬րପӬᏱਯԚҴޠ ϟࡤȂ௱я Our Museum Ȃ 2008A,B,C ȡȄӶє Lin
ڻԒϟርȂ२ུࡧՄȸᇅȹུޠಜΚȂױ೪ॏఁيϜޠȸᇅȹӕϡ 90
ख़ॏฬȂӕٸлࡋᢏӈდпНϾ഻ཏཿϜЗ࣐лޠᄃଡ଼ఁيРԓȠ ਫ਼ල഻Ҵ п२ུ።ᐍȇᙐّϟȂ೪ॏᏱଲޠᐍᡞ፟โ௵ңᎍܓდȂఁᏱαпӱ؆ࢋఁޠРԓȂᐍӬөᏱ قཿስ፟โȂฬཿਰЗ፟โȂᇩઊᏱҢᒶ፟ڏኇܓȄ೪ॏᏱଲਰЗ፟โდРԓȂп єਫ਼ලޠ೪ॏఁي౪དྷȂഇႇϏձࡊޠРԓᄃ౫౪፤ᇅᄃଡ଼๗Ӭޠ೪ॏఁيҭዀȄڐєࢃήঐ२ ᘉȈ Ƞ ȡ1ଲӔӤ҇ঔ፟โᎍܓϾȇ Ƞ ȡ 2ဤᄃःࡊفᄃଡ଼ఁᏱȇ Ƞ ȡ3೪ॏޤޠᜌᒋӬᇅҢࣁᄃ፻Ȅ
Ꮦగ೪ॏᏱଲܼ೪ॏఁᏱޠᐤѭϜȂණяᜱᗥึޠܓᇅฬȂпϼяᇄᢋ೪ॏఁึي Ȃ 2009 ȡȄ ޠෂІРӪȂҼగႁژᏱࣩІཿࣩӼϰޠһࢻᇅӬձȠݔᄹȂ 2007 ᄃଡ଼ఁᏱޠᐍᡞ࢝ᄻ
೪ॏޠҭޠӶໍޠҢࣁࠣ፵Ȃණ݈ަཽޠНϾቺԪȄ೪ॏ৲҇ජඬަཽНϾޠȂձ ࣐೪ॏՄٯڐЇᔗӶ೪ॏϟαȄ೪ॏ҇ӲᘫژНजᏱޠᢏᘉȂऌѬህֆޠϏڏȂ ϛңٿлᏳ೪ॏȄ೪ॏΞȃНϾᇅऌᏱޠᐍӬȂп၍ޠཽަ؛ୱᚡȂٯ२ུۢ՞ޠ ҢࣁםᄙȄ೪ॏޠҐ፵ᄃଡ଼ޠȂڐఁيРԓηᔗ၏ଡ଼ᄃޠȇӶᕢਁᡑཽަޠȂଷΠᏱਯ ޠҔఁيѵȂᏱҢཿࡤԄեޠץΤ౫ᄃཽަޠଔᝧܛᏱȂܛᒞȸഷࡤΚশၰȹޠᄃଡ଼ఁيȂ ൸ઊם२्ΠȠ݃עᏱଲȂ 1998,1999,2000 ȡȄ ᄈᏱҢՅّȂȸ፟இᏱಭȹ܂܂ϛӈԥ፹ٲޠȂԄݏпԥ፹ޠႇโЖึᏱҢޠᑺ፹ȂစҦᄃ ଡ଼ޠᏱಭໍՅႁژఁᏱޠਞݏȂᔗ၏ԥ፹ޠᏱಭРԓȄӱԫȂԄեւңᄃଡ଼ୱᚡЖᏳᏱҢџ
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સ๏ȂՅߩޣ௦֚ޤᏱҢӱݏᜱ߾ȇኻޠఁᏱ࢝ᄻѠ፮ϡᏱҢщϸޠᏱಭՍл᠍ȂᡲᏱ ҢՍ࡛שᄻܛሰ्ޤޠᜌȄᄈՃ৲ՅّȂᄃଡ଼ఁᏱޠҭዀ߾Ճ৲ԄեᏱಭစᡜ༉௳ᏱҢȂڐ ࡿዀԥΡȈΚ࣐ഇႇᄃଡ଼ޠپଇ፤Ȃ࢝ᄻ၍؛ୱᚡࡧޠՄዂԓȇΚ࣐ഇႇᄃଡ଼ᐈձȂᏱಭ၍؛ ୱᚡޠѾȄᄈӍཿՅّȂኻޠఁᏱዂԓ߾စҦఁ৲ᇅᏱҢϤȂഇႇӍཿࣩᇅኆ୧ණޠٽఁ ᏱᄃಭൠܛȂٯҦӍཿঢ়ਡᅌޤᜌЖᏳِޠՔȂЖᏳᏱҢӶᄃଡ଼ୱᚡޠ၍؛ႇโȂԄե ၽңܛᏱޤޠᜌܗђᄃଡ଼ޠཿޤᜌȂᡲᏱҢණԟᡞᡜᄃଡ଼ϏձȠݔᄹȂ 1999A,B Ȃ 2009 ȡȄ ೪ॏᏱଲପӬࠊख़ޠҭޠȂᄃଡ଼ఁᏱޠᐍᡞ࢝ᄻდ࣐ȸఁيȃ፟โఁᏱȹȃȸᄃಭȃ݉ଡ଼ȃစᕋȹ ᇅȸ௱ኅȃ୶ȹ๊ήτୣ༶Ȅഇႇޤᜌ༉௳ޠȸ፟โఁᏱȹȂഀ๗ᙜൠޠȸᄃଡ଼ఁᏱȹȂႁژȸ௱
Ԓࠊޠєਫ਼ලܛණяޠ೪ॏఁي౪܉Ȃл्စҦᏱ 90
ኅ݉ଡ଼ȹཽަޠቌঅȂໍՅႁԚఁᏱᐍӬޠҭޠȄ
ᐍ ᡞ ࢝ ᄻ შ Ԅ ѿ შȂ ࢝ ᄻ ޠϜ З ࡧ དྷ п ਯޠҔఁيȂஊيᏱҢޠཿᇅཿޤᜌȂໍՅഇႇᏱϜЗȂᏱಭყᆡઢᇅᓷ࠷Ȃഇ ႇᐍޠᄃଡ଼೪ॏȂஊᎵყԄեԥਞ౦ޠԚӉଡ଼ȄഷࡤȂഇႇࣻᜱޠ൭ᡞၦଊܗ୧ൠࣁȂ
ଷ Π ױҢ ޠ୧ ࠣ я џ ѵȂ η ೪ ॏ ৲ ܗ ঢ় ௱ Ϯ я џȂ п ႁܦژ୧ࠣ୶ᇅቩђ൸ᙜᐡཽ ๊ Ѡ ޠ ၰȂ ٯႁ Ԛ ᇄ ᢋ τ Ᏹ ஊ يദ ԍ ޠ೪ ॏ Ϗ ձ ϟ ҭ ዀȄ ࿌ϜϛѬஊᎵΚঐ೪ॏϏձ
ȹη Team Work
Ȃ η Ꮅ Ԛ Κ ঐ ೪ ॏ ყ ᔗ ԥ ޠ ȸ ყ ᆡ ઢ ȹȂȸ
Ҕєਫ਼ල࿌Ԓ።ޠ೪ॏఁيҭ ዀȄ
- 288 - 289 -
፟โ࢝ᄻᇅᄃࢋҭዀ
፟โ࢝ᄻޣ௦ኈΚঐᏱҢᏱಭ დ ᇅ ґ ึ ٿȂ ᇄ τ ೪ ॏ Ᏹ ଲ ٸ ᐄȸ Н Ͼ ഻ ཏ ཿ ȹ ޠϲ ో ᇅ ਰ З ྆ ܉Ȃ ฬ ࣻ ᜱ ޠ፟ โ ࢝ ᄻȂ ө Ᏹ ಭ ስ ְ п ஆ Ґ ౪ ܉ȃ ఁ Ᏹ ҭ ዀ І ϸ ࢳ Ω ࡿ ዀȂ វ ख़ ө Ᏹ ಭ ስ ϟ ϲ ోȃ ਰ З ྆ ܉ᇅ ፟ โ قಜ ࢝ ᄻ Ԅ შȄ ϸ ࢳ Ω ࡿ ዀ ഌ ϸ ࣐ ϸ ր τ Ᏹȃ ः ܛ فȃ ീ ς ੳ ή ঐ ቺ ८Ȃ ٿفϏ೪ॏޠ፟โ࢝ᄻᇅึ ๋Ȃڐ፟โ࢝ᄻᇅᄃࢋҭዀȄ
ᏱҢױΚҢϜഷີޠਣӏഎңӶᏱਯޠᏱ ಭఁيȂ݃ᡘޠȂᏱਯఁيᄈܼᏱҢґٿ ึޠڏԥޠܓۢ؛ኈȇӱԫȂԄեᡲᏱ ҢᏱಭژҔԥңޠᙜൠޤᜌᇅȂᄃଡ଼ ఁܼيτᏱఁيϜޠဤᄃᇅᄃࢋȂઊᡘ౫ڐ २्ܓȄ์пᇄτϏ೪ॏᏱقȠτᏱ ഌȡ࣐پȂτᏱఁيϜȂϛӤԒ઼ޠࢳ ఁيȂᐍ౪ԄίშȂڐᏱಭҭޠᇅРӪȂᔗ Ԅեഇႇஆᙄఁي൩ًۢԂޠஆᙄȂӕഇႇ ᄃଡ଼ఁيȂӱ؆ࢋఁȂڏᡞસؑঐᏱҢޠ Ω๊ȂΚΚଇϸࡤݚȂᐍ౪Ԛᇄτ೪ ॏᏱଲޠ೪ॏఁึي๋Ȅөࢳޠఁي ᐍӬȂࢌϸϏέഇႇᄃଡ଼ఁيಜᐍȇ឵ܼஆ ᙄఁيഌϸȂᔗ२ஆᙄΩР८ޠஊᎵȄ
- 290 - 291 -
ՎܼࣻᜱऌҭȂӶϲৡαᔗԥࠊࡤഀᄜᇅሡ௦ޠՄኍȂྲࡹٯᏱԒࢳޠϛӤՅԥ఼โ࡚ޠৰ րȂচᐘӪڸᖄӪޠഀ๗ȂٯჃᓿఁ৲Ӷཿα௵ңᄃଡ଼ఁᏱȠݔᄹȂ 2009 ȡȄ ӶӼϰᏱಭޠҭዀίȂԄե௱ၯऌርܗၯስᐍӬᏱಭȂΚޣ೪ॏఁᜳޠيᚡȄഌӌᇄᢋτ ଲਯޠձ߾ݳၯስ፟โϸ࣐Ȉঐրၯስ፟โȃၯስڸܛقၯስᏱโ๊ήᆎᄃࢋРԓȄ ᇄτ೪ॏᏱଲ߾ӒҦܛقණࣻٽᜱޠၯስᒶঔ፟โȂӕՄ໕өܛقϟ੬ܓȂпө࣐ܛقϜЗȂ
ޠ 30%
ޠ೪ ॏȸ ਰ З ፟ โ ȹȂ Ԛ ࣐ ଲ Ӕ Ӥ ޠᒶ ঔ ፟ โȂ 30%
ϸրӗя೪ॏᏱଲޠȸਰЗ፟โȹȂөཿޠܛقȸཿ፟โȹȂٯฬөޠܛقȸϤᒶ፟โȹ ๊ ή τ ስ Ȃ Ԅ შȄ ڐϜ ө قӗ я ٯᐍ Ӭ ᡲᏱҢঔூ೪ॏስϲ၏ԥޤޠᜌȂᘘᏱҢґึٿޠຝഐȄѫѵȂөقฬ
ޠȸϤᒶ፟โȹȂණٽ೪ॏᏱଲޠᏱҢӼϰᒶ፟ޠሰؒȂᏱҢѠпྲٸՍϐޠᑺ፹ᏱಭȂ 20%
ȸཿ፟โȹпऐᡘөޠقߟስȂЖስᏱҢԥΩΤଇ၏ཿޤޠᜌȄഷࡤȂөقӕ ฬ ܦϛӤስϟߞȂᡲᏱҢಭூཿስϟѵޠၯስ፟โȄ
ᐍᡞՅّȂ፟โޠ๗ᄻ྆܉ѠпᡲᏱҢಭூཿስᔗԥޤޠᜌѵȂٯচၯስְޠᒌึȄ
Ӥ ਣȂ Ӷ ഇ ႇ ᇅ ೪ ॏ ޠᐍ ӬȂ Ҧ ఼ Վᅛໍԓޠџᕤ၍ၯስޤᜌޠৰ Ȃ ٯഇ ႇ ፟ โ ޠһ ᓀ Ᏹ ಭȂ ᡲ Ᏹ Ң ႁ ژ ཿ ስ Ᏻȃ ಜ Ӭ ၽ ң ᇅ ᄃ ር ᐈ ձ ϟ ҭ ޠȂ ڐ२ ᘉ ᛴ ӗ Ԅ ίȠ ݃ ע Ᏹ ଲȂ ȡȈ 1998,1999,2000 Ƞ ȡ1ఁᏱၦྜᐍӬȈ๗Ӭᆡࠣःࡊفȃ ఁᏱ຺ڠॏฬ๊ၦྜȄ Ƞ ȡ 2ఁᏱםԓฑᘉϜȈึಓӬᏱҢ ঐրϾȃҢࣁϾȃҐ՞ϾϟםԓȄ Ƞ ȡ3ӼϰϾဤᄃᄃଡ଼ఁᏱ๋ȈᏱҢٸ ྲঐրৰึȂӼϰРԓᒶᐆȄ Ƞ ȡ 4ဤᄃᡞᡜᏱಭРԓȈᡲᏱҢᐄл
- 292 - 293 -
ᚡᇕၦਠȃໍଇ፤ȂഷࡤϵึߓٯϸؑٵঐݳࣽޠȄ Ƞ ȡ5пᏱҢ࣐ᏱಭлᡞȂఁ৲ޠစᡜяึȈഇႇఁ৲ЖᏳڗᐮӼϰࡧՄȂ ණЁᏱҢᏱಭစᡜȄ Ƞ ȡ 6ᕋആᏱਯᐍᡞ഻ཏНϾષᎵൠܛȈഇႇًԂ࢝ޠᄻᄃࢋȂᡲᏱಭᕘძݦ ൝ᘘቩђᐍᡞᝰލΩȄ
ဤᄃᄃଡ଼ఁᏱޠРԓ
८ᄈࡩᗙᡑϾޠᕘძȂఁڸ࡚ښيఁᏱ௪ࢋ҇ᇅਣໍȂϘҘ៊ึȂ೪ ॏᏱଲᐍᡞ፟โޠ౪܉Ȃ߾࢝ᄻӶȸ൩ۢᏱҢཿஆᙄ࣐ҐȹȂٯпȸւԚ ѓ൸ཿ࣐ህȹȂႁژȸಥҢᏱಭ࣐ҭޠȹȄڐҭዀࠍȸᡲؑঐӶȃ೪ ॏᇅНϾ๊өР८എԥӓ८ՅڏঐึޠܓȂಥٙᏱಭȃࡧՄȃ഻ུڸᔗ ᡑȂٯഇႇყӬձޠᆡઢȂ࣐ަཽȃཿᇅঐึԥܛଔᝧȄȹ
೪ॏᏱଲп༉ಜ࣐ஆᙄഇႇ౫хऌޠఁيȂႁژԥقಜȃԥਞ౦ޠఁᏱ ਞݏȂᐍᡞ፟โ࢝ޠᄻࠍпϾ೪ॏఁޠي੬ՔȂႁژȸ౪፤๗Ӭᄃଡ଼ȹ ᇅȸ Ᏹ ਯ ๗ Ӭ ཿ ȹ ࣐ ҭ ዀȄ ӱ ԫȂ ೪ ॏ Ᏹ ଲ ഇ ႇ Ԛ Ҵ ޠȸ Н Ͼ ഻ ཏ Ᏹ Ϝ Зȹ࣐ᏱӬձޠᐞዉȂηᏱӬձޠ҂ѯȄпϏ೪ॏᏱپ࣐قȂڐၽձ Рԓ߾пఁᏱጢښίϟӉఁ৲࣐ϜЗȂ௦ڨѵࣩޠȸఁᏱ݉ଡ଼ȹܗȸ೪ॏ݉ ଡ଼ȹޠᏱȂഇႇःفܗ೪ॏȂٻᄃଡ଼ᇅ౪፤щϸ๗ӬȄໍΚؐȂ ഇႇНϾ഻ཏᏱϜЗȸᆡࠣःࡊفȹޠၽձȂҦఁ৲ᄃଡ଼ϏձϜܗ഻ձϜ ڦ֝ܛစᡜȂӕᒋӬ౪፤ࡤ༉௳ˬᏱҢȄ೪ॏȃ഻ձܗःفޠஉఁ৲Ѡ ຝݸପӬఁᏱȂᡲᏱҢᇅ၏ޠஉȂೲᄖȸӼϰϾȹޠఁيРԓȄᡲᏱ ҢစҦ഻ձȃ೪ॏᄃଡ଼ޠᏱಭȂႁژ౪፤ᇅᄃଡ଼๗ӬޠҭޠȠ݃עᏱଲȂ ȡȄαख़ӼϰϾޠᄃଡ଼ఁيȂଷΠϾȸНϾ഻ཏᏱϜЗȹ 1998,1999,2000 ϟѵȂٯпӉఁ৲ପӬᎺӵঢ়Ȃ೪ဋөڏߞޠȸᆡࠣःࡊفȹȂණٽ ःفȃఁᏱᇅᒛၛ݉ޠଡ଼ȂϾᄃଡ଼ఁᏱޠѓȄஆҐαȂөᆡࠣःࡊفഇႇ ᄃଡ଼ϏձޠȸఁᏱ݉ଡ଼ϜЗȹȂпІණ݉ٽଡ଼ޠȸ೪ॏ݉ଡ଼ϜЗȹȂᡲڎঐϜ
ဤᄃєਫ਼ල೪ॏᄃଡ଼ఁيϟଇ . пҴᇄᢋτᏱ೪ॏᏱଲ࣐پ ဤᄃєਫ਼ල೪ॏᄃଡ଼ఁيϟଇ . пҴᇄᢋτᏱ೪ॏᏱଲ࣐پ
ЗࣻϤМනᆡࠣःࡊفȂӔӤໍఁᏱᇅः๊فᏱ Ӭձᇅ݉ଡ଼ึȂԄίშȄ
ᇅ೪ॏᄃଡ଼ఁᏱҭޠ
೪ ॏ Ᏹ ଲ ᐍ Ӭ ᇅ ೪ ॏ ޠᄃ ଡ଼ ఁ ᏱȂ ڐ౪ ܉ȃ ᄻ དྷȃ࢝ᄻᇅᄃርޠݳԄࠊख़ѵȂڐл्ޠҭޠᛴӗ ԄίȠ݃עᏱଲȂ 1998,1999,2000 ȡȈ Ƞ ȡ1ဤᄃᄃଡ଼ᇅ౪፤๗ӬޠఁᏱРԓȂՃ৲ᄃଡ଼ ϏձϜȂ֝ڦစᡜȂᒋӬ౪፤Ȃӕ༉௳ᏱҢȄ Ƞ ȡ 2ೲᄖӼϰϾޠఁيРԓȂᏱҢഇႇᄃଡ଼ϏձᏱ ಭࣻᜱޠ౪፤ᇅޤᜌȄ Ƞ ȡ3ϾҐਯ೪ॏఁޠي੬ՔȂпԥրܼѻਯ
ᏱଲԓޠఁيРԓȄ Ƞ ȡ 4ପӬҐਯ੬ԥޠᆡࠣःޠࡊفᄃಭ࡚ښȂԋ௷ًԂޠȸఁȹᇅȸᏱȹᕘძȂпႁژȸКȹᇅ ȸဟȹٯңޠఁيРԓȄ Ƞ ȡ5пႁژՍҴՍ࣐٘ߗโҭዀȂ݉ଡ଼ަཽ࣐ϜโҭዀȂᕋւ࣐ሊโҭዀȄ ᆡࠣःޠࡊفᄃଡ଼ఁᏱѓ ȁ ȁ .ȸఁᏱ݉ଡ଼ϜЗȹ өڏߞޠȸᆡࠣःࡊفȹڐҭޠӶϾᄃଡ଼ఁᏱޠѓȄஆҐαȂөᆡࠣःࡊفഇႇᄃଡ଼Ϗ ձޠȸఁᏱ݉ଡ଼ϜЗȹȂڐл्ѓᇅҭޠᛴӗԄίȠ݃עᏱଲȂ 1998,1999,2000 ȡȈ Ƞ ȡ1өᆡࠣःࡊفւңᄃርޠࠣึًܗȂпІࣻᜱޠ೪ॏܗःفϏձȂഇႇᚡःفȃ ᚡ೪ॏȂᄃࢋ৲৷ޣޠښ௦ఁᏱРԓȄ्҇ਣѠлձॏฬޠܓࠣึȂٯᇅӍཿࣩӬձ Ȅ Ƞ ȡ 2ө೪ॏः्҇ࡊفਣȂѠᐄᚡӈ೪ဋϛӤϊಣȄାԒ઼ᏱҢጢΤ೪ॏःޠࡊفϊಣȂ
- 296 - 297 -
пᄃርޠᚡःفձ࣐ఁ؆Ȃᄃࢋޣ௦ఁᏱȂٯп೪ॏःࡊفձ࣐ϏൠܛȄ Ƞ ȡ3ᚡःفȃᚡ೪ॏ๊፟โȂٸۢޠఁᏱໍ࡚Ҧө೪ॏःޠࡊفлࡼՃ৲ঐրࡿᏳȄٯପ ӬಜΚᄃࢋཿᔯۢȂӬੀึޠӬੀᜍਫȄ Ƞ ȡ 4Ҧө೪ॏःࡊفлࡼȃฬȂ೪өᆎᏱऌޠཿᗀ৵Ȃ॓ٯೱဓ፝ࣻᜱޠᄃଡ଼ঢ়௳፟Ȅ Ƞ ȡ5ө೪ॏः॓ࡊفೱॏःفԚݏȂпᄃଡ଼๗Ӭ౪፤ᐍ౪ԚঐःޠࡊفጓپȂණڐٽѻ೪ॏ ःࡊفՄȂٯձ࣐մԒ઼ᏱҢᄃଡ଼ఁᏱޠఁ؆Ȅ
೪ॏ݉ଡ଼ϜЗޠᄃಭ݉ଡ଼ѓ ȁ ȁ .ȸ೪ॏ݉ଡ଼ϜЗȹ ȸ೪ॏ݉ଡ଼ϜЗȹණٽःفȃఁᏱᇅᒛၛ݉ޠଡ଼ȂᇅȸఁᏱ݉ଡ଼ϜЗȹӔӤໍࣻᜱޠᏱӬձ ᇅ݉ଡ଼ึȂٯМනϾȸఁᏱ݉ଡ଼ϜЗȹޠᄃଡ଼ఁᏱޠѓȄڐѓᇅҭޠᛴӗԄίȠ݃ע ᏱଲȂ 1998,1999,2000 ȡȈ Ƞ ȡ1ձ࣐ө೪ॏःࡊفᇅѵࣩഀڟ።ޠϜЗȄٯණڏٽਣਞܓȃ֊ਣܓІޠࠣ೪ॏึ
݉ଡ଼Ȃпᔕ၅ө೪ॏःޠࡊفϛ٘Ȅ Ƞ ȡ 2॓ೱஊଌө೪ॏःޠࡊف৲ၦȂུໍఁ৲ӒӶ೪ॏ݉ଡ଼ϜЗӉᙜȂӕڐٸߞȃᄃଡ଼စᡜጢ Τө೪ॏःࡊفȄ Ƞ ȡ3ձ࣐ΝԒ઼ᄃಭ೪ॏ৲ᄃಭޠൠܛȂ॓ೱԋ௷ାԒ઼ޠཿϏᇅմԒ઼ᏱҢޠਯѵϏᄃ ಭȂпө೪ॏःޠࡊفӬձኆ୧࣐ᄈຬȂପӬڐࠣҢпђϏଌጜޠ࣐лȄ Ƞ ȡ 4ಜၽңःفစຳȂ࡚ښٸϾРݳձӬ౪ၽңȄپԄȂഌϸစຳձ࣐ө೪ॏःࡊفఁ৲ȃᏱ ҢޠዪᓿȂഌϸձ࣐ᏱҢᄃಭ؆ਠஆߝȂഌϸձུ࣐ఁᏱȃःف೪റȄ
๗ ȁ ፤ ߞεпٿȸϏȹΚມ܉྆ޠȂӤਣڏറԥᇅᄃңڎঐ८ӪȄϏȠ Craft ȡᇅȠ Art ȡΡ Ӷԟ՚РзࣩȂࣻ܉྆ڐޠȄוলᏱঢ়ࢨܝშȠ Plato ȡᇴȂӉեณژԥޠ഻ձഎ ၒȇٲϏ഻ձഎၒȄӱԫϏΚР८ޑԚଡ଼Ȃ၍ॶ؛ȃՙȃ՟ȃөҢ ࣁୱᚡޠΚᆎ഻ആࣁܓȂٯഇႇᇨձًޠȂණЁᏣٻޠޑңᐡȇѫΚР८ȂᙥҦᄈ
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Ꮳޑѵᢏםԓޠ၇ႻजϾȂᅗ٘ΠউᄈܼቸजࣁޠሰؒȄϏޠԚ्৲ޠѾКኌЗȂ ѾКȂኌЗࠍ೪ॏȄ೪ॏȠ Design ȡΚມࡿހҢࣁϜΚϹڏԥᄃңҭޠޠആࣁ ޠᄻࡧᇅॏฬޠႇโȄϏཿ९ڽпࡤȂҦܼҢޠᡑȂࠣ೪ॏପӬᐡఢϾτ໕Ңڦх Π༉ಜޠКϏᇨձ࣐Ȃ೪ॏޠϲৡІཏဏϛᘟӵӱऌІᄈᕘძޠᇰޤՅூژᘘȂӶቩ ઊҢࣁࠣ፵ޠѓαᅌΠ२्ِՔȄΟΫԒࠊȂੀᛴڄලȠ Walter Gropius ȡпȸᇅ ུޠಜΚȹޠᄰဵȂӶԚҴΠєਫ਼ලȠ Bauhaus ȡ೪ॏᏱਯȂп࿌хॴੀ࣐ஆᙄȂ๗Ӭ КϏᇅϏཿȂԚ࣐ߗх೪ॏఁޠيᕁᙰȄуউථ㍚пȸȹ࣐Ґ՞ޠ೪ॏলᏱȂ።ȸ೪ ॏޠҭޠȂՅϛࠣȹȂпஊᎵґཽ࡛ަٿ೪ޠઢဒӉଡ଼Ս۩Ȃଢؒпȸ౪ܓȹ࣐ஆᙄ
Ԓࠊєਫ਼ලޠ೪ॏఁي౪܉Ȃဤᄃ೪ॏȃఁᏱᇅϏᄃଡ଼ࣻ๗ӬȂҦ 90
ޠ೪ॏРݳȂлᐄ഻ആࡋڸࠍݳޠᢏ࡚ښޠȂ࣐౫х೪ॏࡿЖΠΚঐུޠРӪȄ
ᇄτ೪ॏᏱଲ࣐Πᡞ౫ ೪ॏᏱଲପӬࣻᜱӍཿІϏ೪ॏᏱقȂᑗ྄೪ϛӤߞޠϏःࡊفȂӕഃؐ೪Ҵڐуःف ࡊȄഇႇ೪ॏᏱଲޠНϾ഻ཏᏱϜЗȂଷΠဤᄃȸఁȹᇅȸᏱȹпѵȂٯڏᡞԚݏᐍ౪Ԛᄃ ଡ଼፤Нȃൣ֚ІձࠣȂٽ೪ॏȃϏఁᏱȂःึفІ೪ॏ௱ኅϟңȄѫѵȂНϾ഻ཏᏱϜ
ЗࠍҦ೪ॏᏱଲڏറᄃଡ଼စᡜޠఁ৲ܛಣԚȂପӬਯϲᓻޠःفᕘძᇅᙵ൳ޠ೪റၦྜȂпІ ᏱҢྜྜϛᘟޠ഻ཏၦྜȂڐ๗ݏՍѠႲȄᙐّϟȂєਫ਼ල።ޠᄃଡ଼ఁᏱȂӶᇄτޠᡞ౫
Ԓࠊޠєਫ਼ࡧලޠ೪ॏఁيҭዀԄίȈ 90
ഇႇ഻ཏᏱಭȃ഻ཏђঅȃᆔ౪ȂпІᙜൠᄃಭȂӓ८ஊي೪ॏཿϘȂпᕖூᏱпय ңޠ൸ཿᓻ༗Ȅڏڐᡞ֖౫ڴٯᔗ
Ƞ ȡ1ఁ৲ޠཿԚߞᇅᄃଡ଼စᡜޠತᑗȇ Ƞ ȡ 2ᏱҢޠཿΩᇅ൸ཿᝰލΩޠණ݈ȇ Ƞ ȡ3ཿࣩၦྜޠᘘщᇅཿӬձޠᕖூȇ Ƞ ȡ 4НϾ഻ཏཿޠԚݏᇅစᔽਞઊޠᕖூȄ
- 300 - 301 -
Service Innovation Design Conference 2008, 20-22 Oct. Dongseo University, Korea. 14-25. (Keynote Speech).
Lin, R. (2008a). Service Innovation Design for Cultural and Creative Industries – A Case Study of the Cultural and Creative Industry Park at NTUA. International
ՄНᝧ 1. 2. Lin, R. (2008b). A Framework for Human-Culture Interaction Design – Beyond Human-Computer Interaction. International Symposium for Emotion and Sensibility 2008, June, 27-29, KAIST, Korea. p8. (Keynote Speech)
Ȅ p42-47
Ȃ೪ॏ݉ଡ଼ϜЗϟฬȄੁ༫Ȉߞ۹ᚃϏᏱଲȂ p25-30 Ȅ —1995-2000
౫ Ȅ . х೪ॏఁޠيྜȄѯіȈτഛਫȂ 42-43 ȂϏཿ೪ॏقःࡊفฬȄѯіȈ݃עᏱଲ —1998-2003 Ȅ 123-126
24
ȡȄ೪ॏऌقΝԒΚೲȸ৲৷ښఁيȹϟࣻᜱःفȄਯଲᇅਯѵᏱಭಣᙒ࡛Ҵఁيჲգᜱ߾ርःଇཽ፤НȂҴݔऌτᏱȂ 2000
ȡȄᕋആଡ଼ᄃޠᙜఁيᕘძȂᙜఁޠيӲᇅࠊᙂȄѯіȈ 1999
ȡȄగґٿȂ݃עήΫϥڻԒ੬ёȄѯіȈ݃עᏱଲȂ p80-81 Ȅ 1999
ȡȄ݃עᏱଲґٿϥԒฬ 1998
ȡȄߞ۹τᏱϏཿ೪ॏقϥԒฬ 1995
ȡȄєਫ਼ල 2003
3. Lin, R. (2008c). Designing “Emotion” into modern Products. International Symposium for Emotion and Sensibility 2008, June, 27-29, KAIST, Korea. p11. (Panelists) 4. Lin, R. T. (2007). Transforming Taiwan aboriginal cultural features into modern product design: A case study of a cross- cultural product design model. International Journal of Design, 1(2), 45-53. 5.е࡛࢙Ƞ 6.ݔᄹȠ 7.ݔᄹȠ 8.ݔᄹȠ 9.ݔᄹȠ 10.ݔᄹȠ Ȅ 3-11 ȡȄᇄᢋ೪ॏཿึ౫ݸᇅෂϟଇȄᏱൣȂ (82) Ȃ 49-70 Ȅ 11.ݔᄹȃеምᡘȠ 2008 ȡȄ഻ཏཿ೪ॏःܛفീςੳ፟โฬȄѯіȈҴᇄᢋτᏱ೪ॏᏱଲȄ 12.ݔᄹȠ 2009a ȡȄᒋӬНϾᇅजᏱߵԚНϾ഻ཏ೪ॏུᑺཿϟଇȄᏱൣȂ (85) Ȃ 81-105 Ȅ 13.ݔᄹȃݔճ፲Ƞ 2009 ȡȄНϾ഻ཏࠣ೪ॏᇅ഻ུစᕋዂԓϟଇ — пѯτ೪ॏᏱଲНϾ഻ཏᏱϜЗ࣐پȄϜҖ೪ॏᏱཽಒ 14.ݔᄹȃም፲ȃⅫًᓇȠ 2008 ۪Ԓཽᄳःଇཽ፤НȂ У СȂ 2008 ԒȂߞ۹τᏱȄ೪ॏཿᇅᄃଡ଼ P107 Ȃ፤НጢဵȈ 354-1122-1-DR Ȅ 5 17 ȡȄϥഌᏱҢϏᄃಭህᏳКьȄѯіȈ݃עᏱଲȄ 15.݃עᏱଲȠ 1998 ȡȄାϏഌᏱҢϏᄃಭህᏳКьȄѯіȈ݃עᏱଲȄ 16.݃עᏱଲȠ 1999
ȡȄΡഌᏱҢཿᄃଡ଼ᄃಭህᏳКьȄѯіȈ݃עᏱଲȄ 17.݃עᏱଲȠ 2000
- 302 - 303 -
༬
α
፤ Ꮼ
ቺ ዃ
༬፤Ꮼ
αቺዃ Ȇ
഻ཏཿ೪ॏःܛف፟โฬ౪܉ϟଇ
ԒᖟᒳȸНϾ഻ཏཿ༬፤ᏬȹȂԫ፤Ꮼ߾ᖃಜ࣐ۻኅኊНϾ഻ཏཿөࣩཏُȂҦᖃಜлࡼѣȂ 2009
07
Ԓ У 2009 1
СՎ 16
У 5 С 1 Ȃഛ៊ѣϳԪȂܼٯಒΡԪՎಒϥԪཽឋϟࠊȂҦНϾᖃཽ
2009
ԒᖃಜۻНϾ഻ཏཿ༬፤ - 2009
Ԓ У 2009 3 С 5 ܼНϾᖃཽᖟᒳϏཽࠊཽޠȂٯᄹ۸ޠᇅ
ॳȄཽឋϜঐ 188 - 193
СܼᖃಜۻᖟᒳޠಒѳԪНϾ഻ཏཿ༬፤ᏬཽឋȄ൸ϏՅّȂڐଇޠлᚡєࢃѳঐȈ 11
ԒᖃಜۻНϾ഻ཏཿ༬፤ᏬᄃᓄȹȂಒ - 2009
ԒҨ 2009 ԒۗܤҢȂҐНл्ҭޠӶܼНϾ഻ཏཿޠҐ፵Ȃଇ഻ཏཿ೪ॏःܛف೪Ҵϟ౪܉ȃ 2010
ึРӪᇅ፟โฬ๊ᙐ्ᇴ݃ԄίȄ
፝ႇঠϡറȂܼٯ
စԥΚࢳ࡛ឋԚҴНϾ഻ཏཿീςੳّึޠȂ۸ၽޠȂҴᇄᢋτᏱޠ഻ཏཿ೪ॏःܛفȂܼ
ԥᜱ์࿌Љཽឋّึޠ፝Մȸᇄᢋ഻ཏзख
Ƞ ȡ 4ԄեᡲᇄᢋޠНϾ഻ཏཿ௱ڏርᝰލΩȄ
Ƞ ȡ3࢈ۻԄեህᏳНϾ഻ཏཿȇ
Ƞ ȡ 2ᇄᢋޠНϾ഻ཏཿᓻ༗Ӷ٦၈ȇ
Ƞ ȡ1НϾ഻ཏཿึ८ᄈڸᜳ֩ޠ౮ᓜȇ
Ԓ У 3
Ꮼᄃᓄȹ࣐ਫӫȂяޏαҀ୶Ȅ์ᔗᗝᇅ
፤Ꮼ๗ࡤȂᖃಜۻᘫાөРّ࡛Ȃ܇ᄃखᓄଇ፤Ȃ๗ԚьȂٯпȸᇄᢋ഻ཏзख
Ƞ ȡ3ःឋ࢈ۻѠණٽϟᇷӱІѓِՔȂНϾȃ഻ཏȃཿήРᆨஞ๗ӬȂऐᡘӵР੬Քٯ௱ᇅርН഻ཿ௦क़Ȅ
Ƞ ȡ 2ःණ༮ആשНϾ഻ཏཿًԂၦᕘძࣻᜱ࡛ឋȇ
Ƞ ȡ1ଭᄈН഻ឋᚡࡧኅઊȃཋᐍཏُȂණึٽשНϾ഻ཏཿ๋РӪІڏᡞ࡛ឋȇ
ٽНϾ഻ཏཿࣻᜱ࢈๋࡛ឋϟᒛၛȂл्Ӊଡ଼ԄίȈ
Ӓѣ Ӥཿրϟঢ়ȃཿϸրໍΫϳൠȸཽࠊཽȹȂпኅાөРཏُȂпםԚӔᜌȄНϾ഻ཏཿ༬፤Ꮼ߾ණ
ލΩϟȸᄰཿȹȄཽឋՍ
ᙥҦН഻ཿϟၯስཏُྜྷ҂ѯȂߵໍ࢈ۻᇅҖၦྜᐍӬȂණٽНϾ഻ཏཿڏᡞ๋РӪȂпึԚ࣐ڏርᝰ
ٯᘘτНϾࣩςᇅȂԠ࣐ᙥҦۣᏱᄈፚྜྷȂΠ၍НϾ഻ཏཿ࿌ࠊึ֩ძȂٯଭᄈН഻ࣻᜱឋᚡໍःឋଇ፤Ȃ
ᇄᢋӶ
#
ߗхޠ೪ॏၽȂ ԒȂ ੀ ᛴ ڄලȠ 1919
ȡϘ Walter Gropius
зखϜऽޠजϏၽȂۗ௱КϏϟजᇅ 19
ऌ ᔗ ၏ ࣐ ݉ ଡ଼ ࡧ ޠདྷȄ ژ ޣ пȸᇅུޠಜΚȹޠᄰဵȂӶԚҴಒΚܛ೪ॏᏱਯєਫ਼ලȂ
ȡ ଢ ؒ пȸ ౪ ܓȹ ࣐ ஆ Bauhaus
ఃΠӓུޠ೪ॏఁيȂጃҴпȸܓҐ՞ȹޠ೪ॏলᏱȂ።ȸ೪ॏޠҭޠ Ȃ Յ ϛ ࠣ ȹȄ Ο Ϋ Ԓ ٿȂ є ਫ਼ ලȠ ᙄޠ೪ॏࡧᆱȂ࣐౫х೪ॏࡿЖΠΚঐུޠРӪȂழзࣩޠܓ౫х೪ॏၽ Ȃആ൸ΠΡΫзख౫хϾॴޠᇽȄਣໍזΤΡΫΚзखȂᗷด೪ॏ໕ᓎ ऌؐໍፁࠐึȂ೪ॏॴੀҼᓎНϾࡧዙޠᅌᡑՅϛᘟ௱ചяུȂ ด൸೪ॏఁيՅّȂڐ೪ॏҐ፵ϛᡑޠȂ्።ᐍޠ೪ॏԄեӱᔗऌึ ᇅަཽᡑ᎑ȄҐНпҴᇄᢋτᏱ೪ॏᏱଲ഻ཏཿ೪ॏःپ࣐ܛفȂ Ӷєਫ਼ල഻ҴԼڻԒϟርȂ२ུࡧՄȸᇅȹུޠಜΚȂױ೪ॏఁي ϜޠȸऌᇅНȹӕϡп२ུ።ᐍȇଇԄեӱᔗަཽᡑ᎑ᇅऌึȂ ഇႇ഻ཏཿ೪ॏःޠܛفఁي౪܉ȂණЁ౫х೪ॏఁࠣޠي፵Ȃӕ౫єਫ਼ ලޠ೪ॏఁي౪དྷȄ
ࠊ ȁ ّ ՍϏཿ९ڽпࡤȂऌΚޣᖆᄹޑ፵Н݃ޠΩȄՅߗхϏ೪ॏޠᅌᡑȂ ηᓎऌໍޠȂҼؐҼᗎȄϏ೪ॏᅌᡑޠႇโࣽٿȂؑ࿌ऌԥॵ ៛ޠܓऐખȂ҇ดழϏᇅ೪ॏ݃ᡘޠᡑ९ȄӱԫȂᇴȸऌȹȸϏ ϟҐȹȂᄃϛ࣐ႇȄፚژϏ഻ཏȂНඉᑺਣхѠᇴঐцንኙޠϏ ਣхȂ٦ঐਣхޠϏӟȂѠӤਣฬঢ়ȃঢ়ȃ࡛ᑟ৲ܗၒȂංо ӓ Ϙ ޠϏ τ ৲Ƞ ݔᄹ Ȃ 2009B ȡȄ п Ϗ ࣐ پȂ ٦ ਣ ޠϏ ӟ К ဟ ٯ ԒхޠϏཿ९ڽпࡤȂऐดϟᐡఢڦ 1850
ңޠȂуဟೢདྷޠȂޣ௦ഇႇуޠᚗКȂ౪ϛӤޠ؆፵ݎױ՚яٿȂϛ կҢࣁңࠣηࠣȄژΠ
хΠΩȂࠣ൸ӶҀൠޠሰؒίȂѬτ໕Ңࠔ܈ࠣ፵ȂࠣІϾ ࡤȂٿഇႇࠣܛ౫ޠϏϟजȂηӱԫՅᄛᄛѷΠȄЖକ೩Ӽԥᜌ ϟςޠᜱЗȂࡅೄ٩ලޠजϏၽ൸پޠڑφȂڐϜτঢ়ᜱЗޠ ឋᚡϟΚȂ൸ᐡఢ໕ίȂϨቅȸϏϟजȹȉϨቅᐡఢਣхޠȸजȹȉ
഻ཏཿ೪ॏःܛف፟โฬ౪܉ϟଇ ഻ཏཿ೪ॏःܛف፟โฬ౪܉ϟଇ
ϨቅȸםԓȹϘӬᎍޠᐡఢजᏱȉ८ᄈτ໕ҢޠᐡఢजᏱȂ೪ॏȸࠣȹ ޠᔗ၏ঢ়ȂᗚϏโ৲Ȃঐឋᚡτঢ়፤ख़೩εȂΚءޣԥۢ፤Ȃ ᔗ၏ױঢ়ࢋпϏโఁيЩၷԂȂᗚஊᎵϏโ৲ޠోᎵЩၷᄈȉစ
ԒȂєਫ਼ල೪ॏᏱଲޠ഻೪Ȃ 1919
ႇ೩Ӽ೪ॏၽޠᄃ፻ᇅ፤ख़ࡤȂึ౫ڎᆎձݳഎϛ۾ڻȂτঢ়ΚयӤཏ ኻޠϘᔗ၏२ུఁيȄ
Ԅեఁي౫х೪ॏ৲ޠୱᚡȂΚژޣ ಒΚױܛ೪ॏાΤҔఁޠي೪ॏᏱਯȄєਫ਼ලӶ࿌ਣΚܛӓུࡧᆱޠ ೪ॏᏱਯȂఃΠӓུޠ೪ॏఁيȂጃҴпȸܓҐ՞ȹޠ೪ॏলᏱȂ።ȸ೪ ॏޠҭޠȂՅϛࠣȹȂٯᇅ࿌ӵޠӍཿ࡛ఁӬձ೪ॏҢᄃңޠҢ ࣁࠣȄӶᆎఁيРԓίȂӓᡞ৲ҢѠпӶΚঐ࡛ఁӬձޠॏฬίӔӤϏ ձȂఁ৲ӱԫቩߞᄃଡ଼စᡜȂᏱҢӱԫூпึՍϐޠȂȸᄃଡ଼๗Ӭ ౪፤ȹޠ೪ॏఁيӒȠе࡛࢙Ȃ 1972 ȡȄ 1957 ԒȂ Ҵ ᇄ ᢋ τ Ᏹ Ԛ Ҵ जϏऌȂηᇄᢋτଲਯಒΚܛ೪ॏऌقȂީࡼєਫ਼ලޠఁيᆡઢȂ
зखϜऽޠजϏၽȂ௱ऌᔗ၏࣐ 19
ԒึޠȂҔЇᔗєਫ਼ල഻ਯޠᆡઢȂпȸᄃଡ଼ȹ࣐лޠ೪ॏఁيȄ 50
ఃᇄᢋޠ೪ॏఁيȂᄈᇄᢋ೪ॏఁޠيࡿڏዀޠܓձңȇࡤڐᇄᢋ೪ ॏఁي
ߗхޠ೪ॏၽȂ
ԒхȂϘԥΚঐཿѪϏཿ೪ॏȂࣻᄈܼ༉ಜޠϏ೪ॏȂ 1930
݉ଡ଼ࡧޠདྷȂᐍঐ೪ॏึޠᐤѭȂ൸Ӷଢؒȸऌȹᇅȸܓȹϟޠ ڸᒚȄژΠ
౫ х ޠϏ ཿ ೪ ॏ ԥ ե ϛ Ӥȉ Ϗ ཿ ࠣ ޠ ಂ ᘉ Κ Ϲ ࣐ȸ ѓ ȹȠ Use ȡȂ Ϗ ࠣޠлᡞࠍȸȹȠ User ȡȄϏࠣᗀؒޠȸȹޠजᏱ੬ՔȂ ϏཿࠣᗀؒޠȸዀྦȹޠऌੀȂৰӶȸजᏱȹޠ੬Քᄈȸȹ ्ؒޠȇȸዀྦȹޠੀᄈȸޑȹࠣޠ፵ᆔښȄϏࠣȸܓȹߓޠ ౫ȂϏཿࠣȸܓޑȹޠଢؒȇϏࠣȸདܓȹޠຨؒȂϏཿࠣ ȸ౪ܓȹޠሰؒȄӱԫȂґޠٿ೪ॏ҇ӲᘫژНजᏱޠᢏᘉȂऌѬ ህֆޠϏڏȂϛңٿлᏳࠣ೪ॏȄґޠٿ೪ॏΞȃНϾᇅऌ ᏱޠᐍӬȂп၍ޠཽަ؛ୱᚡȂٯ२ུۢ՞ҢࣁםᄙȄ೪ॏНϾ഻ཏࣁȂ
݃ע ̼ ᇄ ௌ ॴ ༬ ̼ α ፤Ꮼ ቺዃ
ڐഷಥޠҭޠӶܼםԚҢࣁНϾȂᕋആܓϾޠҢࣁᕘძȄЏڐ зखޠ՞ऌзࣩȂпȸ 21
ܓȹ࣐ҐȂпȸНϾȹ࣐ᡞޠ೪ॏђ२्Ȃ֊ܛᒞޠНϾ഻ཏ೪ॏȄԄեစҦȸНϾȹᙾඳ࣐ȸ഻ ཏȹȂђঅࠣȸ೪ॏȹȂη൸ȸНϾ഻ཏȹԄեȸђঅ೪ॏȹȂҔ೪ॏఁيґޠٿ፟ᚡȄ ηӕ࡚ᜍᄃєਫ਼ࡧ೪ॏఁيȂጃҴпȸܓҐ՞ȹޠ೪ॏলᏱȂ೪ॏఁޠي౪܉Ȃڐ።ȸ೪ ॏޠҭޠȂՅϛࠣȹȂηЇᔗΠ࿌ࠊऌᇅНᐍӬޠय़ϹܓȠݔᄹȂ 2009B ȡȄ ᐄݔᄹᇅеምᡘȠ 2008 ȡޠःࡿفяȂᇄᢋ೪ॏཿ࿌ࠊ८ᖞίӗήঐঅூࡧՄޠୱᚡȈ Ƞ ȡ1ᇄᢋሰ्ஊᎵ೪ॏτ৲ܗစᕋ೪ॏყȇ Ƞ ȡ 2ᇄᢋሰ्೪ॏঅึܗද೪ॏቌঅȇ Ƞ ȡ3ၯᝰލӓ౩ҀൠȂୣНϾӶӵ೪ॏȄ ᇄᢋԄեึද೪ॏޠȸቌঅȹȂϑစґٿ೪ॏཿ҇ሰ८ᄈޠ२्፟ᚡȇѫѵȂԄե๗ӬНϾ ึද೪ॏ഻ཏȂґٿᇄᢋึНϾ഻ཏཿ्ॷޠ፟ᚡȄ၏ःفҼࡿяȂႇџᇄᢋ೪ॏึ ޠଡ଼ᄃݳȂആ൸ᇄᢋᠰࠎޠȸ೪ॏყȹȂᇄᢋ೪ॏȂඵࡅርȂՍѠႲȄଭᄈαख़ޠ
ୱᚡᇅ֩ძȂᇄᢋ೪ॏཿґٿӱᔗ๋ࠍཽ८ᖞίӗޠϥঐ८ӪȈ
Ƞ ȡ1೪ॏཿ௱ȃȠ ȡ 2೪ॏϘஊيȃȠ ȡ3࢈ၦྜᐍӬȃ Ƞ ȡ 4ᐍറ೪ॏึᕘძȃȠ ȡ5Ͼ೪ॏःفΩȂ࡛ᄻ೪ॏޤᜌȄ ᇄᢋ೪ॏཿҔঅᙾ࠷ᐡȂґٿᔗ௵ڦեᆎ೪ॏ࢈๋ȂϾ೪ॏཿȂஊيᎍϘᎍޠܛ೪ॏ ϘȇໍΚؐ።ᐍ࢈ۻ೪ॏлᏳᐡᄻϟѓِՔȂпڟֆϲ೪ॏཿึޠȂпᇄᢋޠ೪ॏ ཿႁژȈ Ƞ ȡ1ܺಂӓ౩ȂӶӵȃȠ ȡ 2ࠣ՞೪ॏȂࠣทᇄᢋȃ Ƞ ȡ3НϾ഻ཏȂђঅ೪ॏȃȠ ȡ 4ࠣท഻ཏȂޤᜌစᔽȄ ӱԫȂԄեӱᔗНϾ഻ཏཿึȂஊيାޠ഻ཏཿ೪ॏϘȂϑ࿌ࠊ೪ॏఁڔيϛৡጦ ޠឋᚡȄ
- 312 - 313 -
ҴᇄᢋτᏱܼҖ Ԓ഻ۗϟਣȂᇄᢋఁࣩۧيณ೪ॏߟऌقȄљঐзखпٿȂစҦҐ 44
ਯஊيϟᓻؿ೪ॏϘȂڐձࠣؔܥᛔߝࡤȂѠпхߓᇄᢋߗх೪ॏѭؑΚਣϟစڑϟձȂϛ կߴΠϏޠᇅКȂُٯᜍᇄᢋ೪ॏึޠक़ၭȄᇄ᠊೪ॏఁيစႇљзखึޠȂ ҭࠊөτᏱଲਯϜІ೪ॏࣻᜱܛقȂڐஊޠي೪ॏϘϑࣻ࿌റȄӱᔗНϾ഻ཏཿึ ॏ ฬ Ȃ Ӷ ᐍ Ӭ ܓၯ ስ Ϙ Р ८ ሰ ؒ ϹȂ ሰ ໍ Κ ؐ ೪ ᐍ Ӭ ೪ ॏ ᇅ ڐу ࣻ ᜱ ስ ޠः ف ԫ ᜱ ᗥ ਣ ڔდȸ ഻ ཏ ཿ ೪ ॏ ः ܛ فീ 2009
зखȂᗷด೪ॏ໕ӱᔗऌؐໍђፁࠐึȂ೪ॏॴੀҼᓎНϾ 21
ܛȄԥᠨܼԫȂҴᇄᢋτᏱ೪ॏᏱଲ੬րӶ ς ੳ ȹȄ ਣ ໍ זΤ
ڻԒϟርȂ२ུࡧ 90
ࡧዙޠᅌᡑՅϛᘟ௱ചяུȂด൸೪ॏఁيՅّȂڐ೪ॏҐ፵ϛᡑޠȂ्።ᐍޠԄեӱᔗऌ ึᇅަཽᡑ᎑ȄҐНпҴᇄᢋτᏱ೪ॏᏱଲ࣐پȂӶєਫ਼ල഻Ҵ ՄȸᇅȹུޠಜΚȂױ೪ॏఁيϜޠȸᇅȹӕϡп२ུ።ᐍȇଇԄեӱᔗަ ཽ ᡑ ᎑ ᇅ ऌ ึ Ȃ ഇ ႇ ഻ ཏ ཿ ೪ ॏ ः ޠ ܛ فఁ ي౪ ܉Ȃ ණ Ё ౫ х ೪ ॏ ఁ ࠣ ޠ ي፵ Ȃ ӕ ౫ є ਫ਼ ලޠ೪ॏఁي౪དྷȠݔᄹȂ 2009A ȡȄ
೪Ҵ౪܉
഻ཏཿ೪ॏःޠܛف೪Ҵ౪܉л्๗ӬȸऌཿȹᇅȸНϾ഻ཏȹȂпҴᇄᢋτᏱ ӶȸఁيȹޠஆᙄȂᡞᡜӵୣޠȸНϾȹ੬ՔȂഇႇНϾȸ഻ཏȹђঅȸ೪ॏȹȂစҦȸН Ͼȹȃȸ഻ཏȹᇅȸ೪ॏȹޠႇโȸȹᇄᢋȂпႁژȸНϾ഻ཏȂަୣᕋആȂҢࣁ೪ॏȂ ᇄᢋȹޠҭޠȂഇႇȸНϾ഻ཏђঅࠣȹึȸཿӶӵϾȹȂӕစҦȸӵୣ഻ཏཿȹȃ
;
ึදȸӵୣޤᜌစᔽȹޠҭዀȄଷΠαख़ҐਯᏱᕘძޠ੬ੇܓᇅНϾ഻ཏཿΩሰؒϟϹȂ ᆤӬҐःܛفീςੳ೪Ҵϟ౪܉єࢃίӗѳᘉȠݔᄹȂ 2009A ȡȂᙐ्ᇴ݃Ԅί ȸ഻ཏཿ೪ॏःܛفീςੳȹ߾ӱᔗȸᇅཿᙾȹՅ೪Ҵޠȇ ȸ഻ཏཿ೪ॏःܛفീςੳȹ߾ӱᔗȸजᏱᇅޤᜌစᔽȹՅ೪Ҵޠȇ ȸ഻ཏཿ೪ॏःܛفീςੳȹ߾ӱᔗȸНϾᇅ഻ཏཿȹՅ೪Ҵޠȇ ȸ഻ཏཿ೪ॏःܛفീςੳȹ߾ӱᔗȸަആᇅӵРཿȹՅ೪ҴޠȄ
- 314 - 315 -
ӱᔗᇅཿᙾޠ
ȸ഻ཏཿ೪ॏःܛفീςੳȹ߾ӱᔗᇄᢋ ȸᇅཿᙾȹՅ೪ҴޠःܛفȄᇄᢋ စᔽԚߞᙾޠႇโȂ൸ԄӤ㠄ყ഻ᒳ ࢋਐᄹӒҢܛණяޠཌྷ౪፤ȂпഽΩ ᗉᓁޠхϏਣхȠ OEM ȡȂᙾпȸ೪ॏဈ х Ϗ ȹ ޠՍ ೪ ॏȠ ODM ȡȂ ӕ ໍ Τ Ս ഻ ࠣ ท ޠ ࢳȠ OBM ȡȂ Ԅ შȄ ᒌ ፞ ٲᄃȂ ᇄᢋႇџޠစᔽ࢝ᙻۊᄻӶᇄᢋ༖ ޠಭ ܓϟ αȂ ࡺ ޠԄ եȸ ७ մ Ԛ ҐȠ Cost ȡȹ Ң ȸ ޑज ቌ ȹ ޠ ࠣȂ ܛᒞ Down хࡋђϏȠ OEM ȡޠҢםԓȄᓎᇄᢋ ѷϜޠ༖जȂђαཿ๗ᄻиᡑᇅѵ
ȡȹȂ֊ Value Added
ಌȂ७մԚҐڿด२्ȂစҦ೪ॏȸණାቌঅȠ Value Up ȡȹ࣐२्ȂӱՅᙾ࣐хࡋ೪ॏȠ ODM ȡ ዂԓȄഷࡤȂഇႇНϾђঅ೪ॏཿȂՍ഻ࠣทȂණЁࠣޠȸߤђቌঅȠ
Ս഻ࠣทȠ OBM ȡޠਣхȂҔҭࠊשউ्ևΩޠРӪȠစᔽഌȂ 2004 Ȃ 2005 Ȃ 2006 Ȃ 2007 ȡȄ зखޠ՞ऌзࣩȂпȸܓȹ࣐ҐȂпȸНϾȹ࣐ᡞޠཿђ२्Ȃη൸ 21
ґޠٿ഻ུ೪ॏΞȃНϾᇅऌᏱޠᐍӬȂңп၍ޠཽަ؛ୱᚡȂٯ२ུם༮ޠҢࣁם ᄙȄЏڐ
НϾ഻ུཿȄӱԫȂҐःܛفԚҴϟҭޠ൸စҦȸНϾȹᙾඳ࣐ȸ഻ཏȹȂђঅࠣȸ೪ॏȹȂ םԚ഻ུཿȂη൸ȸНϾ഻ུȹԄեȸђঅཿȹȄ
ȡȂϑစԚ Localization
ӓ౩ϾȠ Globalization ȡӍཿଢؒԚߞҢԇϟၿȂկӍཿӶଢؒӓ౩ϾޠႇโȂԄեߴӵୣ ੬ܓпᕋആ੬ՔȂ൸ઊם२्ȄӱԫȂܛᒞޠҐρϾȃӵୣϾܗӶӵϾȠ
࣐ӍཿӶӓ౩ϾႇโϜȂԄեȸӤϜؒȹޠРݳȄӍཿ८ᖞȸစᔽӓ౩ϾȹޠፑᔟȂԄե๗Ӭ
ȄᙐّϟȂႇџᇄᢋึऌҢ Value Added
ޠ Cost Down
НϾึද೪ॏ഻ཏȂᕋആ੬ՔȂп८ᄈΚݱȸӓ౩ϾȹࢆޠȂґٿᇄᢋึНϾ഻ཏȂ
ȂଢؒНϾђঅ೪ॏޠ Value Up
ණ݈೪ॏཿॷ्ޠ፟ᚡȄӱᔗНϾ഻ཏཿȂᇄᢋཿ๗ᄻሰ्ޠᡑߴࡼ ᓻ༗Ȃђ೪ॏޠ
- 316 - 317 -
ᄃ፵ࠣȂپԄၦଊІڻڐᜟࠣȇ౫Ӷ्ևΩޠНϾђঅ೪ॏޠȸϲৡࠣȹȂپԄߟᇇȃ ԋޠႬኈ๊ȂґࠍٿᔗևΩ༮ആ௱ᇄᢋҢࣁॴੀޠȸစᡜࠣȹȄηҔȸ഻ཏཿ೪ॏ ःܛفീςੳȹޠఁيҭዀϟΚȄ
ӱᔗ഻ུޤޠᜌစᔽ
ȸ഻ཏཿ೪ॏःܛفീςੳȹ߾ӱᔗȸޤᜌစᔽȹޠ഻ུՅ೪ҴޠःܛفȄ഻ཏཿҔޤᜌ စᔽུࡧᆱίུޠᑺཿȂηޤᜌစᔽᡞقϜޠ२्ᕘȄҖޤޠᜌහኌȃ഻ུࡧᆱȃ഻ཿ
ȡޤᜌఁޠي MIT
ᆡઢڸࣁؒᡑޠΩȂึ഻ཏཿًޠԂஆᙄȂ࢈ۻӶђஆᙄཿѵȂᗚᑗ྄௱഻ཏ ཿȂ࣐ᇄᢋϟစᔽึݨΤུޠϰષȄᜱܼȸޤᜌȹȂजഭࣹ౪ϏᏱଲȠ ಥ ྄ ҭ ዀ ୣ ϸ ࣐ ή ঐ ቺ Ԫ Ȉ ௱ ౪Ƞ Reason ȡȃ ޤᜌȠ Knowledge ȡ ᇅ හ ኌȠ Wisdom ȡȂ ٯ ڐщ ӌޠ౫Ӷ፟โޠԋ௷ϟαȂ፝ᎨȠ MIT Ȃ Report Of The Presidential Task Force Student Life And Ȃ 1998 ȡȄȸःفȃఁᏱᇅ݉ଡ଼ȹτᏱఁ௳ޠЉᙜȂӱ࣐ȸःفȹѠпҢޤᜌȂȸఁ Learning ᏱȹҭޠӶܼ༉ክޤᜌȂഷࡤȂޤױᜌᔗңӶᄃଡ଼൸ȸ݉ଡ଼ȹȄःޠفҭޠӶܼױۗၦਠစ
ҦϸݚȃᆤӬᡑԚԥңޠၦଊȂ൸ȸၦ ଊђঅȹ ௱- ౪ࢳȇױၦଊӕђпϸݚȃ ᘫાᡑԚԥңޤޠᜌȂ൸ȸޤᜌђঅȹ ޤᜌࢳȄഷࡤȂစҦ഻ཏఁᏱޤױᜌ༉ ࡤܜȂࣁᔗңܼСளᄃଡ଼ϜȂםԚȸ഻ ཏђঅȹ හ - ኌࢳȄҐःܛفȸःفȃ ఁᏱȃ݉ଡ଼ȹᇅȸ௱౪ȃޤᜌᇅහኌȹϟ ޠᜱ߾Ȃᐍ౪ԄίშȄ
ȸޤᜌစᔽȹȂпНϾ഻ཏཿ࣐پȂ൸ НϾࠣޠ೪ॏႇโѠпϸԚȈᘞڦНϾ ॴੀ੬ՔȠ௱౪ȡȃםԚ೪ॏ྆܉ዂԓȠޤ ᜌȡȂᇅԚНϾࠣ೪ॏȠහኌȡ๊ή ঐࢳȄҐःޠܛف౪ױ߾܉αख़܉྆ޠ
- 318 - 319 -
ᔗңӶȸޤᜌစᔽȹޠ഻ཏᏱಭϜȂНϾ഻ཏђঅϸԚήঐࢳȂණяԄѿშαљഌޠ഻ཏᏱ ಭНϾࠣ೪ॏђঅዂԓȄ൸ޤᜌစᔽޠНϾ഻ཏђঅՅّȂڑױᙡНޠޑۗȸၦਠȠ Data ȡȹ ȡȹȂᏱಭޤᜌޠРݳȇࣻױᜱޤޠᜌђп Knowledge
ђпϸݚᐍ౪ȂᡲѻԚ࣐ԥཏဏޠНޑȸၦଊȠ Information ȡȹȂ௱౪ޠΩȇױၦଊӕђ пᐍ౪ᘫાȂםԚԥңޠНϾȸޤᜌȠ ࣁၽң൸םԚޠȸහኌȠ Wisdom ȡȹ๗ශȂᔗңޤᜌ၍؛ୱᚡޠΩȇՅᐍঐႇโ Ңȸޤᜌȹ഻ആȸစᔽȹޠఁيҭޠȠݔᄹ๊Ȃ 2008 ȡȄ ഻ཏཿ೪ॏःܛفീςੳ൸ ࢝ᄻӶȸޤᜌစᔽȹޠஆᙄαȂҢȸစᔽޤᜌȹȂ഻ആȸޤᜌစᔽȹȂᡲҢȃ୶ȃٻ ңࣲߓᅗཏՅႁژᇄᢋစᔽึޠȸཌྷȹޠҭޠȄ
ପӬНϾ഻ཏཿ๋࢈ޠ
ȸ഻ཏཿ೪ॏःܛفീςੳȹ߾ӱᔗȸНϾ഻ཏཿȹ࢈๋Յ೪ҴޠःܛفȄȸНϾ഻ཏཿȹ ાΤȸঢ়ึ२ᘉॏฬȹȂᡘұᇄᢋစᔽึ८ᖞᙾޠϹȂϑစӓޠӔᜌȄӶޤᜌစ ᔽޠਣхȂНϾᇅཿޠᜱ߾СઊஞϹȂดՅНϾሰ्߇ᓁၦޠཿȂйࠣηѠпഇႇН
ϾޠђঅԚ࣐ᗉᓁޠཿȄᄈཿՅّȂН Ͼђঅ഻ആΠࠣቌঅޠਰЗȇᄈНϾՅ ّȂཿ௱НϾึޠΩȄӱԫȂԄ եഇႇ༉ಜНϾޠ၍ݚȂڐНϾᙾඳԚ഻ ཏࠣȂпུзखޠཿࡧᆱȂᇄτ౦Ӓ ԚҴȸ഻ཏཿ೪ॏःܛفീςੳȹҔӱ ᔗԫΚঢ়२τ࢈๋ϟึȂڏٯԥڐਣх ཏဏȂηҔȸঢ়ึ२ᘉॏฬȹϜޠ НϾ഻ཏཿޠҭޠȠНཽ࡛Ȃ 2002 ȇеୋ ӓȂ 2005 ȇ࢈ଲȂ 2002 ȡȄ Ґः߾ܛفпНϾ഻ུཿޠᕋၽ࣐ஆᙄȂ ପӬ࢈ۻঢ়२ᘉึॏฬȂܛॐۢȸНϾ ഻ ཏ ཿ ȹ ึ ॏ ฬȂ ଇ Ԅ ե ഇ ႇ ୣ Н
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Ͼ੬Քޠ഻ཏђঅȂНϾ഻ཏᙾඳ഻ུ࣐ࠣ೪ॏޠዂԓȄη൸п഻ུཿᜧᆔ౪܉྆ޠȂ ᐍӬНϾ഻ཏȃђঅ೪ॏȃҢᇨആȂΞՎၰޠ೪ॏཿȂႁژпȸ഻ཏђঅȹȸНϾ ੬Քȹᙾඳ࣐୧ࠣϾϟҭޠȄҐःܛفପӬНϾ഻ཏཿޠᄻདྷȂԄࠊშޠίљഌܛұȄऌۗ ಥٿՍܼܓȂҢࣁࠔሰ्Ӽޠ഻ཏȂӲᘫҢࣁᗚНϾȇҐःޠܛفఁيҭዀ߾ױȸНϾȹ ᒋΤȸစᔽȹȂӕђαȸऌᇅ഻ཏȹȂם༮ᇄᢋԚ࣐ΚᆎࠣทࡿዀȄӱԫȂҐःܛف൩ஆӶȸऌ ȹȂւң഻ཏђঅНϾޠРԓȂᄃ౫Κᆎ೪ॏࠣܗکҢࣁᄙȄ
ପӬަୣᖃᡞᕋആ๋࢈ޠ
ȸ഻ཏཿ೪ॏःܛفീςੳȹ߾ӱᔗȸӵୣึॏฬȹ࢈๋Յ೪ҴޠःܛفȄ࣐ӱᔗུзखܛ ८ᖞޤᜌစᔽਣхޠӓ౩ϾࢆȂ࢈ଲණяޠঢ়ึ२ᘉॏฬϜȂпȸၦϘȹȃȸၦ ःึ഻ུȹȃȸၦӓ౩ၽၰȹІȸၦҢࣁᕘძȹѳτлໆȂٯᒶۢΫτ२ᘉॏฬӓΩ௱ ဤᄃ࡛೪Ȃпࠕෛঢ়ᝰލΩȂԄίშȄᇄᢋτᏱпНϾ഻ཏޠཿࡧᆱȂ౦ӒԚҴȸ഻ ཏཿ೪ॏःܛفȹȂҔӱᔗԫΚঢ়२τ࢈๋ϟึȂڏٯԥڐਣхཏဏᇅަཽೱӉȠНཽ࡛Ȃ
ȇеୋӓȂ 2005 ȇ࢈ଲȂ 2002 ȡȄ 2002 пޤᜌ࣐ਰЗུޠစᔽᄙϑစԚ࣐ӓ౩စᔽ ึ ུ ޠᗎ ༗Ȃ Յ ש ཿ Ӷ ८ ᖞ ӓ ౩ Ͼ ޠፑ ᔟ ί Ҽ ߪ ࡠ ᙾ Ȃ ཿ ϟ ࡼ ៊ ණ Ё ᜱ ґ ٿ ঢ় ึ ޠ Վ ႟Ȅ Ӷ ޤᜌ စ ᔽ ޠਣ хȂ ཿ ् Ң ԇ ึ ޠᜱ ᗥ Ӷ ܼȸ ޤᜌ ȹ ޠ᐀ ԥȂ Յ ڐਰ З ቌ অ ࠍ ȸ ഻ ུ ȹȂ Յ ޤᜌ ᇅ ഻ ུ ϛ ༊ ༊ ึ ද Ӷ ࠣ ޠः ึ αȂ Ӷ ಣ ᙒ ޠᕋ ၽ ᇅ ᆔ ౪ α ၽ ң ུ ޤᜌ ໍ ഻ ུ စ ᕋ ዂ ԓȂ η Н Ͼ ഻ ཏ ཿޠΚᕘȄӱԫȂϛ፤ࠣޠःึܗȂ Ѭ ् ڏԥ ᑀ ޠ ژ഻ ཏȂ ٯ ජ ඬ ᜱ ᗥ ޤᜌ ᇅ Ȃ ณ ፤ ା ऌ ུ ᑺ ཿ ܗ༉ ಜ ཿȂ എ ґަٿୣཿሰ्ᕋആޠ഻ུቌঅȄ
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ᄈܼަୣཿึՅّȂϘഷ२्ޠၦȄҐःܛفϟ೪Ҵ֊וగᙥҦᏱ౪፤ஆᙄ๗ӬН Ͼ ഻ ཏ ཿ ࣻ ޠᜱ ࢈ ๋Ȃ ഇ ႇ ᇅ ӵ Р ཿ ޠ೪ ॏ ᄃ ଡ଼Ȃ ஊ Ꮅ ٯණ Ё ϲ ӵ Р ഻ ཏ ཿ Ϙ ϟ ཿޤȄҐःޠܛفԚҴҔӱᔗαख़๋࢈ޠȂഇႇःޠܛفఁໍيՅ௱ၯስޠჲգᜱ߾Ȃ ࡛ᄻ҂һࢻȃ๋ᖓ࿘ȃၦଊࢻޠӬձ҂ѯȂשٻӶӓ౩ϾޠᝰލᕘძϜڦூᓻ༗Ȅ
ึРӪ
Ґ߾ܛ๗ӬҴᇄᢋτᏱდᇅ೪ॏᏱଲܛقϟࢌԥఁᏱၦྜᇅ೪റܼଭᄈ഻ཏཿґٿᐍ ᡞึሰ्Ȃ೪ဋΚڏԥᖄӪഀೲөл्೪ॏᇅཿȂпІᐘӪᐍӬᆔ౪ȃϏโȃ හଓࡢݳȃཿ഻๊ུስϟȸ഻ཏཿ೪ॏःܛفീςੳȹȄґึޠٿРӪпஊᎵၯስᐍ Ӭϟ഻ཏཿϘȂٯ๗ӬȃۣȃᏱȃःޠΩ໕ȂӶঢ়࢈๋ȃཿึІަཽሰ๊ؒөቺ८ αȂึදᔗԥޠѓᇅԚਞȂӱᔗӓ౩пޤᜌစᔽ࣐ਰЗึޠུᗎ༗Ȅ഻ཏཿ೪ॏःܛفീ ςੳޠ௱Ȃ८ᄈӓ౩ϾዙࢻȂঢ়ޠНϾᇰӤၽң഻ཏཿུޠစᔽᄙȂΤߓ౫Ӷ ҖޠҢࣁНϾ၈ȄᙥҦ഻ཏཿึޠᐡښȂҢήঐਞᔗȈࠣکІϾȃᔗңҢࣁϾȃ
Ԓۗ൸ຝНϾ഻ཏཿ 1997
НϾစᔽାঅϾȠНཽ࡛Ȃ 2002 ȇеୋӓȂ 2005 ȇ࢈ଲȂ 2002 ȡȄ өึᗎ༗ᡘұȂпഷԟණяНϾ഻ཏཿޠऽ࣐پȂڐ
࣐ঢ়စᔽึ२ЗȂӶᖃঅР८խ۩ӓಒΡ՞ȇڐϜϞബȃ߈៍ȃְ๊ݳпНϾཿၽ ңܼР८ᡲစᔽਞઊ۩ܼስӒӵ՞ȂࣻᄈӶܼঅЇᔗՎ൸ཿπР८ޠණЁȂቩђᐍᡞ ҖҢࣁࠣ፵ᇅᡑ༉ಜစᔽҢࣁޠᄙȂᙾӪໍؐঢ়ึໍޠโȄᇄᢋНϾ഻ཏཿۢဏ ࣐ȸྜՍ഻ཏܗНϾತᑗȂഇႇහኌଓםޠԚᇅၽңȂڏԥ഻ആଓ൳ᇅ൸ཿᐡཽΩȂໍߵٯ ᐍᡞҢࣁᕘძණЁޠཿȹȄཿጓᛠࣩۢ௵ȸΚӼڎτڎାȹࠍȂ֊൸ཿӼܗᇅӼȃ অτܗᜱᖓਞઊτȃԚߞΩτȃ഻ܓାܗ഻ུܓାІߤђቌঅାȠНཽ࡛Ȃ 2002 ȇеୋӓȂ ȇ࢈ଲȂ 2002 ȡȄ 2005 ӱԫȂ഻ཏཿ೪ॏःܛفീςੳϟ೪ҴȂଷΠӱᔗঢ়ӶНϾ഻ཏཿึ๋࢈ޠѵȂщӌၽ ң೪ॏᏱଲӶϲ೪ॏࣻᜱऌقϜޠᓻ༗ȂପӬޤᜌစᔽึᇅਣхᡑ᎑Ȃп഻ཏҢࣁཿ࣐л ्ึРӪȄґٿःึޠܛفРӪл्߾п೪ॏᏱଲ࣐ϜЗȂᐍӬ౫ԥܛقޠఁᏱၦྜȂпϏ
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ȃ ຝ ញ ᇅ ՞ ࣐ л ๗ Ӭ Н Ͼ ഻ ཏ ཿȂ ഇႇНϾ഻ཏᏱϜЗ๗ӬНϾ഻ཏᏱ༫ ୣȂ п ೪ ॏ ࣐ ਰ З ၽ ң Ᏹ ๋ ᖓ ࿘Ȃ ஊ يН Ͼ ഻ ཏ ཿ ޠ ཿ စ ౪ ϘȂ ึ ڐ Р Ӫ Ԅ ί შȄ ᙥ Ҧ ഻ ཏ ཿ ึ ޠ ᐡ ښȂ ႁ ژ ࠣ ک І Ͼȃ ᔗ ң Ң ࣁ Ͼ ᇅ Н Ͼ စ ᔽ ା অ ϾȂ ϸ ր ഇ ႇ ȃ ೪ ॏȃ Н Ͼ ή Р ८Ȃ ဤ ᄃ Ᏹ ः فᇅ ഻ ུ Ω ޠఁ يȂ ႁ ژණ Ё ഻ ཏ ཿ စ ᕋϘޠஊيȄ
፟โ೪ॏ౪܉
Ґ ः ޠ ܛ فл ् ᄻ དྷ пȸ Н Ͼ ഻ ཏ ཿ ȹ ᘜ ϜȂ࿌ȸऌȹӪѿٗȂȸ೪ॏȹӪѢٗਣȂ
ȸ ഻ ཏ ȹ Ӊ ղ ၾȂȸ ཌྷ ȹ ൸ ȸ ഻ ཏ ȹ Ϝ ᙾ ᡑ ࣐ȸ စ ᔽ ȹ Ȅ Н Ͼ םԚ Ң ࣁ ᄙȂ ೪ ॏ ᕋ ആ Ң ࣁ ࠣ کȂ ഻ ཏ စ Ҧ ད ޠᇰ ӤȂ စ ᔽ ࠍ ᄃ౫НϾ೪ॏ഻ཏޠ൭ϮȃКࢳܗРݳȄӱԫȂ ޤᜌစᔽᙐޠᇴ൸НϾഇႇ഻ཏစҦ ᄃ ౫ Κ ᆎ ೪ ॏ ࠣ ܗ کҢ ࣁ ᄙȄ ऌ ۗ ಥ ٿՍ ܼ ܓȂ Ң ࣁ ࠔ ሰ ् Ӽ ޠ഻ ཏȂ Ӳ ᘫ Ң ࣁ ᗚ НϾȂ࿌ȸНϾȹژȸऌȹȂ౫ȸ೪ॏȹ ޠȸ഻ཏȹȂ҇ดѠпӕ഻ᇄᢋစᔽᙻۊȄȸ഻ ཏཿ೪ॏःܛفീςੳȹޠᐍᡞ፟โ࢝ᄻᇅ ೪ॏ౪܉൸ԄίშȄ
ᐄ შ Ϝ ፟ โ ࢝ ᄻȂȸ Н Ͼ ᇅ ȹ ࣻ ᜱ ޠఁ Ᏹ ߾ п ࣐ Ϝ ЗȂ Ӫ ѿ ഇ ႇ ೪ ॏ ᇅ ഻ ཏ ޠఁ
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Ᏹႁژȸ഻ུᐡཽȹޠҭޠȇӪѢпᇅҢཏޠᐍӬႁژȸ഻ཿᐡཽȹޠҭޠȄ഻ཏཿ೪ॏ ःܛفീςੳޠ፟โ౪܉Ȃ֊пڎঐлໆໍၯስޤޠᜌᐍӬȂഇႇᏱӬձпஊڏي഻ུȃ ཿစᕋȃНϾ੬፵ޠ೪ॏᇅᆔ౪ϘȄѫѵȂᐄαख़ޠఁي౪܉ȂґޠٿఁᏱयΩܼίӗ २ᘉРӪȠݔᄹȂ 2009A ȡȈ Ƞ ȡ1ԥᜱཿ഻ཏึᇅහଓ᠍ߴៗϟःف ഻ཏཿኅހՅҔ८ޠཏဏᔗ၏्ᑗ྄ึදөཿޠ഻ཏȂпቩђཿߤޠђቌঅȂη൸ ܛᒞޠȸཿ഻ཏϾȹȄҐःܛفϟఁيᇅःف२ᘉϟΚȂ२ܼԄեึөཿϟ഻ ཏȂٯପӬঢ়ึॏฬϜȸཿାঅϾॏฬȹϟҭዀȂഇႇНϾ഻ཏཿІΚૢ༉ಜཿ ߤޠђቌঅȂпණ݈ཿϟ഻ུቌঅᇅঢ়ϟ೪ॏᝰލΩȄ
Ƞ ȡ 2ԥᜱ՞ϾҢࣁםᄙϟःف ᓎޤᜌစᔽึޠȂၦଊऌޠ੬፵ᇅᔗңϑစᄈ༉ಜޠӍཿಣᙒᄙᇅҢࣁዂԓ Ң ሊ Յ २ τ ޠኈ Ȃ ࿌ ՞ ऌ ᇅ Κ ૢ Җ ಁ ޠС ள Ң ࣁȃ Ӆ ڸ Ξ Վ ܼ ఁ ࣻ ي๗ Ӭ
ਣȂ ଷ Π ౫ ऌ ഻ ཏ ᇅ ऌ ᔗ ң ޠณ ४ ึ ޫ ѵȂ Ӥ ਣ η ழ Π ө ഻ ཏ ཿ ณ ४ ޠ୧ ᐡȄҐܛପӬঢ়ึॏฬϜȂȸ՞ᇄᢋॏฬȹІȸር഻ུःึஆӵॏฬȹڎ२ᘉ ึॏฬȂഇႇᏱȃःفᇅཿࣩޠӬձȂᑗ྄ஊيၯስᐍӬޠཿ഻ུःึϘȄӤ ਣഇႇΤޠःفႇโȂଇၦଊऌޠӒᆓȂܼҢࣁᕘძࠣ፵ϟᔗңቺ८Ȅ
Ƞ ȡ3ԥᜱ഻ཏཿᆔ౪ᇅ๋ϟःف ഻ཏཿΚঐུؒؒᡑйᗀف഻ུःึΩޠཿȂӶӓ౩ϾᝰޠލႇโϜȂ्ڦூᝰލ ᓻ༗Ȃ҇ಂܼାਞ౦ޠӍཿᆔ౪Ȃη҇ϾڐѓȂഇႇࠣทםຬпІ݉ޠ຺ڠ ଡ଼ࠣ፵ϟ࡛ҴȂпණାӍཿϟӫᖑІ୧៘ȄӱԫȂҐܛयΩ഻ܼཏཿᆔ౪ᇅ๋ϟ ःفȂଇНϾຳ࣐ዂԓ౪፤пІࠣทᆔ౪ᇅ೪ॏϟࣻᜱ፟ᚡȄ
Ƞ ȡ 4ԥᜱ഻ཏཿ࢈๋დϟःف ࠊ ᙂ ޠ ܓ ཿ ࢈ ๋ ᇅ Ӎ ཿ ၦ ࣁ Ȃ ԥ ᒧ ܼ ࢈ ۻІ Ӎ ཿ ᄈ ཿ ґ ٿϜ ߞ ึ Р Ӫ ᇅ ር ᝰ ލᄙ༗ԥ݃ጃޠජඬȄसߩԄԫȂܛആԚϟ࢈๋РӪৰȂၦႇ࿌ܗϛ٘Ȃְኈґٿ
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ཿޠᝰލΩȄӱԫȂҐܛϟఁᏱІःึف२ᘉϟΚयΩܼԥᜱ഻ཏཿ࢈๋დϟ ΤःفȂ๗ӬᏱ౪፤ᇅᄃଡ଼ᔗңȂܛತᑗϟःفԚݏӲ㔴ܼ࢈ۻԥᜱ഻ཏཿ࢈๋ᔤۢ ІݳښॐਣϟՄȄӤਣȂҼڟֆ࢈ۻდ഻ཏཿϜߞึޠРӪᇅ๋Ȃпձ࣐ Ӎཿၦȃ഻ཿᇅࣻᜱཿ࢈๋ᔤۢϟٸᐄȂٯᑗ྄ᅌ࢈ۻᐡᜱᇅཿಣᙒӬձᇅྜྷ ϟᐞዉȄ
Ƞ ȡ5ԥᜱ഻ཏཿ഻ཿህᏳҐܛԫΚःفስІึ२ᘉ२഻ܼཏཿҀൠ።ࢦᇅຳ ࣐ІНϾϸݚȂٯණٽԄȈଓଡ଼ߝᒋȃཽॏȃႬφ୧ଡ଼ȃ๊ࡢݳӍཿҘ៊စᕋܛሰڏറϟ ཿϡ഻ཏϏձࣻᜱςȂпߵໍཿϟ഻ཏၦٯණٽҐܛᏱҢܼঔ፟โࡤՍ഻ ཿܛሰϟህᏳᇅ्҇ڟֆȄѫΚР८ȂҐܛҼᙾϾःفԚݏȂᑗ྄ڟֆ༉ಜཿІڐу ཿึཿ഻ཏȂӱᔗུзखޠᡑ९ໍཿᙾޠȂп२ུᐮึཿϟߤђቌঅȄ
ึෂ ȁ ȁ .๗ӬНϾ഻ཏᏱ༫ୣޠᄃଡ଼ఁي ᇄᢋޠНϾ഻ཏཿԄեႁژȸНϾཿϾȹᇅȸཿНϾϾȹޠෂȂึНϾ഻ཏђঅ೪ॏ ᇅ ഻ ུ စ ᕋ ዂ ԓ ઊ ᡘ ூ २ ् ȇ Յȸ Н Ͼ ഻ ཏ ђ অ ୧ ࠣ ೪ ॏ ᇅ ഻ ུ စ ᕋ ዂ ԓ ȹȂ Ҕ Н Ͼ ഻ ཏ ཿ ޠਰЗȄԥᠧܼԫȂҴᇄᢋτᏱ౦ӒԚҴീޑᓣȠ Our Museum ȡڑٿᙡࣻᜱޠȸ ȡձ࣐ණٽНϾ୧ࠣȸ഻ཏȹޠϜЗȂ Our Studio ȡ॓ೱױٳ഻ཏ୧ࠣϾȂႁژजᏱစᔽޠȸҢ Our Factory
ȹȂٯӶ೪ॏᏱଲίԚҴȸНϾ഻ཏᏱϜЗȹȠ Ӥਣ࡛ᄻΠΚঐȸНϾ഻ཏཿ༫ୣȹȠ
ཏȹȄᐍঐॏฬޠᄻདྷл्пНϾ഻ཏཿ࣐ϜЗȂ๗ӬȸऌཿȹᇅȸНཿȹȂᐍӬ ҴᇄᢋτᏱӶȸᇅϏఁيȹޠஆᙄȂᡞᡜᇄᢋޠȸНϾȹ੬ՔȂഇႇНϾȸ഻ཏȹ ђঅȸ೪ॏȹȂစҦȸНϾȹȃȸ഻ཏȹᇅȸ೪ॏȹޠႇโȸȹᇄᢋȂпႁژ๗Ӭȃ഻ ཏᇅҢཏޠȸजᏱစᔽȹ࣐ҭዀȠݔᄹ๊Ȃ 2008 ȡȄӶᄃଡ଼ޠᐈձαȂНϾ഻ཏཿ҇ሰစҦȸܺ ȡȸНϾ഻ཏȹޠ୧ࠣ೪ॏȂӕҦНϾ Our Studio
ಂӓ౩ȅӶӵȹȠ Think Globally ȅ act Locally ȡޠ౪܉Ȃႁژ๗ӬീޑᓣȠ Our Museum ȡȸ ՞ڑᙡȹ຺ڠޠఁᏱȂഇႇНϾ഻ཏཿϜЗȠ
഻ཏཿ༫ୣȠ Our Factory ȡޠ഻ུيԚȂםԚȸӵРཿȹޠҭዀȄ
- 330 - 331 -
ȹڑޠᙡȂණྜྜٽϛᘟޠ഻ Our Museum
ґٿ഻ཏཿ೪ॏःܛفീςੳᇅНϾ഻ཏ༫ୣϤ࣐๗ӬȂၽңໍᎺኆ୧ໍᄃ፵ึःفȄ ҴᇄᢋτᏱ᐀ԥࠕޠۼចȂٯഇႇീޑᓣȸ ཏஆᙄȂԚ࣐ΠНϾ഻ཏᏱޠਰЗൠӵϟΚȇӕഇႇ೪ॏᏱଲ഻೪НϾ഻ཏᏱϜЗȂпᏱ ӬձȃޣϸϏРԓᇅཿ๗ӬȂӔӤ௱ᇄᢋНϾཿȂໍॗርҀൠȂණ݈ϲ഻ཏ ཿޠঅߵໍစᔽึȄӱԫȂ഻ཏཿ೪ॏःܛفീςੳପӬНϾ഻ཏཿ༫ୣȂႁژίӗఁ
ڑޠᙡȂණٽീςੳःفҢԂޠᄃ፵ःفൠܛȇ Our Museum
Our Factory
ᏱҭޠȈ
Ƞ ȡ1ഇႇ Ƞ ȡ 2ᄃ፵ޠ፳ൠȂᡲᏱҢഇႇ፟โҢޠ഻ཏ୧ࠣȂഇႇᄃ፵ःޠف഻ཏစᕋዂԓȂႁژᏱп यңޠҭޠȇ Ƞ ȡ3НϾ഻ཏᏱϜ๗ӬീޑᓣȂᡲѵࣩᏱᇅӶਯ৲ҢӤਣѠпႁޤژᜌޠԚߞȂӱՅ
Our
ّȂ စ Ҧȸ ՞ ڑᙡ ȹ ႁ ژȸ ഻ ཏ Ᏹ ಭ ȹ ޠҭ ޠȄ ൸ ८ ࣽ ٿȂ Our Museum
ҢޤᜌစᔽٿңȂ֊࣐ґܛٿሰึޠᗎ༗Ȅ
൸ڑᙡޠ
഻ཏཿ೪ॏःܛفീςੳѠစҦ
而 Our Studio
ޠ՞ڑᙡȂЖึНϾ഻ཏޠ२ Museum ्ѓϟΚȄ൸ึ഻ཏޠ ّȂഇႇȸНϾ഻ཏђঅࠣȹึȸ ཿӶӵϾȹȂᕋആȸӵୣ഻ཏཿȹȄ କȂึදȸޤᜌစᔽȹᇅȸज Our Studio
Our Studio
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Ᏹ စ ᔽ ȹ ҭ ዀȄ ൸ ഻ ཏ ८ ࣽ ٿȂ ഻ ཏ ཿ೪ॏःܛفീςੳѠп๗Ӭ
ّȂ ଷ Π ߵ ໍ К ᇅ Our Factory
ึ ഻ ཏ ޠ२ ् ѓ ϟ ΡȄ ൸ םԚ Ң ཏ ޠ
ޠණ݈ȃஊᎵНϾ഻ཏޠϘᇅණ݈൸ཿ ᝰލΩѵȂഇႇਫᇅखᓄᎺਯ ঢ়ኈॲӏᆆޠяޏІτ໕Ϗᆡࠣޠ೪ॏ ึȂ ဤ ᄃ ᇅ Н Ͼ ഻ ཏ ཿ ޠ
Our Studio Our Museum
௱ኅȂӤਣٻКစҦ഻ཏᡑԚҢཏȄ൸Ңཏ८ࣽٿȂ഻ཏཿ೪ॏःܛفീςੳѠп๗Ӭ םԚҢཏޠ२्ѓϟήȠ Lin Ȃ 2008A,B,C ȡȄ Factory ึෂ ȁ ȁ . ๗ӬНᇅऌึޠෂ
Our
ߗԒٿȂȸजᏱȹգᓎޤᜌစᔽץഁޠᑺକȂ࢈ۻᑗ྄п೪ॏཿᜧ܉྆ޠȂॐۢНϾ഻ཏ ཿึॏฬȂᐍঐНϾ഻ཏཿॏฬޠ२ᘉӶܼНϾԄեђঅȸ೪ॏ഻ཏȹȂᡑԚѠпᕋւޠȸҢ ཏȹȂםԚȸजᏱစᔽȹȄНϾ഻ཏཿાΤঢ়ึ२ᘉॏฬȂᡘұᇄᢋစᔽึ८ᖞᙾޠ ϹȂϑစӓޠӔᜌȄӶޤᜌစᔽޠਣхȂНϾᇅཿޠᜱ߾СઊஞϹȂНϾሰ्߇ᓁ ၦ ޠ ཿ Ȃ Յ ࠣ η Ѡ п ഇ ႇ Н Ͼ ޠђ অ Ԛ ࣐ ᗉ ᓁ ޠ ཿ Ȅ ᄈ ཿ Յ ّȂ Н Ͼ ђ অ ഻ ആ Π ࠣ ቌ অޠਰЗȇᄈНϾՅّȂཿ௱НϾึޠΩȄѫΚР८Ȃീޑᓣഇႇ౫хၦଊऌȂѠ пࣣີޠᐤѭНޑϡпȸ՞ڑᙡȹȂпߴԇঢ়НϾၦȂ࡛ᄻϵӔၦଊقಜȂпߵٻᆡጞ НϾၦଊϾȃІϾȃτಁϾᇅҢࣁϾȂ๗ӬऌᇅНȂႁژ௱ཿڸစᔽึޠҭޠȠᇄ ᢋ഻ཏ೪ॏϜЗȂ 2005 Ȃ 2006 ȡȄӱᔗ഻ཏҢࣁཿᇅजᏱစᔽȂ഻ཏཿ೪ॏःܛفീςੳ൸
ఁᏱȃःفᇅ݉ଡ଼ՅّȂڐґึٿ२ᘉԄίȠݔᄹȂ 2009A ȡ ; ȬఁᏱ८ȭ
;
ପӬఁيഌȸτᏱਯଲᇅ೪ॏܛقϘஊيॏฬȹޠРӪᇅდȂ೪ဋޠᐍᡞҭዀӶܼஊᎵ НϾ഻ཏཿ೪ॏᆔ౪ϘᇅཿึᐍӬϘȂණٽґཽަٿϘྜٿȄєࢃ
Ƞ ȡ1፟โდȈҐଲܛ೪ҴϟःܛفീςੳȂΞஊيାНϾ഻ཏཿ࢈๋ίޠϘȂึٯ࣐ ڏറНϾ೪ॏȃစᕋᆔ౪ȃཿᄃଡ଼დ๊ఁᏱጓᛠȄ Ƞ ȡ 2ఁᏱ੬ՔȈл्࣐Ͼ഻ཏቌঅϟ೪ॏ౪፤Ȃ๗ӬᝓᙲϟःفРݳȂᔗң೪ॏ፟โޠᄃርᕤ ၍ᇅ഻ཏᄃᡜࡊޠӬึڂȂпႁԚႲޠԚਞȄ Ƞ ȡ3ःفРԓȈл्пഇႇᄃᡜࡊޠःفРԓȂଷΠၽңᄃ፵ޠ໕Ͼܗ፵ϾःفѵȂп๗Ӭ፟โ ϟሰؒȂ࡛ҴϸٵӬձ҂ѯȂпНϾ೪ॏᄃᡜࡊȃ༉ႁᄃᡜࡊȃ൭ᡞၽңᄃᡜࡊ࣐ୣ ԓлᚡึٿȂၽңᄃᡜԚ࡛ݏҴًԂޤᜌ৳ٯᇅཿӬձᄃ፵ึදਞઊȂႁԚӔԇҭޠȄ
- 334 - 335 -
ȬᏱःف८ȭ
Ƞ ȡ1ᔗңःف๗ݏȈւңᄃᡜࡊܛᕖூޤޠᜌȂڟֆህᏳᏱ౪፤ᄃᡜ࢝ᄻޠึȂٯѠໍ ಥٙఁيᏱಭ௱ኅȂණ݈НϾስޠఁᏱЬྦȂໍՅପӬ՞ڑᙡΟԒΚೲᇅାϜȃτ ᏱНఁᏱ፟โޠഀೲȄ Ƞ ȡ 2щᄃఁᏱНᝧȈҐଲ᐀ԥϏ೪ॏȃຝញ༉ႁȃӼ൭ᡞ๊ስঢ়ȂഇႇᄃᡜࡊѠ Ӽޠ౪፤ᇅᄃଡ଼စᡜȂഇႇᄃᡜؒޠᜍȂٯѠණ݈৲ҢޠϤȂತᑗτ໕ޤᜌ৳Ȃණ݈Ᏹ ቌঅቺԪȇپԄϏ೪ॏᏱڏقറΠഞ౯ȃФϏȃ࣡ዮ๊Ȃຝញ༉ႁ೪ॏᏱڏقԥє၇ȃຝ ញȃӠ๊ږȂӼ൭ᡞฬᏱڏقԥฬȃ୧ཿᄙၽңȃቒҐኦቹ๊Ȅ Ƞ ȡ3ርःଇһࢻȈഇႇᏱ፤НึߓȂᕤ၍ᇄᢋޠНϾ೪ॏᇅཿܼఁᏱःفαᇅር ޠৰȂߵໍϲѵᏱһࢻޠҭޠȂڗᐮϲ഻ཏ೪ॏᇅཿึޠȂ௦ණЁҐਯ ޠርᏱቌঅȄ
Ȭཿ८ȭ
ഇႇ።ҐᏱଲ࣐ఁيᡞقί୳Κޠ೪ॏऌقȂ᐀ԥѠпପӬཿึϟܛقȂ።ෂޠ ࡛ҴȂഇႇࣻᜱࡈ༉Ƞє֥൸ཿህᏳდ๊ȡȂ࡛ҴࣻᄈःޠفРӪȂпಝᄃޠۼចȂ࡛Ҵ ޠНϾ഻ཏཿஆȄၽңᏱӬձᜱ߾Ȃᐮକ҉ཿޤޠᜌϸٵᇅᄈၘȂึҐρ ཿ࣐ӒޠӶӵНϾཿึȄпί࣐ԥւܼཿӬձР८ޠւஆӈȈ
Ƞ ȡ1഻ཏ೪ॏΚᆎ഻ആࣁܓȂНཿ឵ܼޤᜌஞȇ Ƞ ȡ 2пНϾ࣐л्Τ्ષȂп഻ཏࠣІ഻ུ೪ॏ࣐ڦӪȇ Ƞ ȡ3᐀ԥϏȃຝញၽңȃϤ೪ॏ๊ڟֆཿึΩȇ Ƞ ȡ 4ڏԥНϾᏳӪϟަཽҀൠቌঅȇ Ƞ ȡ5ڏҘ៊ܓϟାߤђቌঅȇ Ƞ ȡ 6ڏԥᇅϛӤཿ๗ӬϟӼϰܓȄ
- 336 - 337 -
๗ ȁ ፤ ഻ཏཿӶөޠ௱ίȂ೪ॏϑစԚ࣐НϾ഻ཏཿޠΚᕘȂНϾ഻ཏґٿ༗҇Ԛ࣐೪ॏึ ޠ२ᘉȄӶޤᜌစᔽޠਣхȂНϾᇅཿޠᜱ߾СઊஞϹȄᄈཿՅّȂНϾђঅ഻ആΠࠣቌ অޠਰЗȄӤኻӵȂᄈНϾՅّȂཿ௱НϾึޠΩȄםܛڐԚޠНϾཿኈСளҢࣁȂ םԚҢࣁᄙȂέആԚኈཿНϾޠ२्ӱષȄԄݏױНϾ܉྆ޠȂᒋΤөޠࠣ೪ॏȂ ࠍѠпᡲҢࣁϾȂҢࣁϾȂٯႁژཿНϾϾȂНϾཿϾȂ࡛ᄻΚᆎུޠ೪ॏᄙȂ пѐᡘᇄᢋޠርםຬȄ
ҴᇄᢋτᏱ᐀ԥᙵ൳ޠНϾၦᇅၦྜȂൟᆏНメᏱॴჂ౿ȇӤਣᇄіҀ࢈ۻପ ӬȸਐᑺစᔽРȹܛ௱ϟȸНϾ഻ཏᏱ༫ୣȹҼ৵ဤܼݗᐞਜ਼ࢹӵୣȂ༫ୣϲөུᑺऌ І༉ಜཿȂᇅҐਯณ፤ӶᏱІᄃଡ଼αϟһࢻࣲΫϸஞϹȄпҐਯᙵޠؙНϲో๗ӬӒ ໍޠାऌȂึཿ഻ཏቌঅȂߵໍཿЁ઼ٯණ݈ཿᝰލΩޠ२्ஆҐϰષȂηໍ Κؐණ݈Ңࣁࠣ፵ޠΩȄᇄτխԥӵ౪ᕘძޠᝰލᓻ༗йচڏറޠНၦІऌ
ၦྜ࣐ࡤࣾȂϑ᐀ԥᐋ॓ঢ়ཿϘஊٯيழঢ়ཿЁ઼२ೱτӉϟ๙ٺӈȄᇄτ೪ ॏᏱଲϲ୳ΚτᏱڏԥᐍᇅ೪ॏܛقޠϟᆤӬܓ഻ആᇅःفᏱଲȂԥ຺ڠ ϟᏱӈѠ֝Жϲѵөࣩഷᓻؿϟ৲ၦІᏱҢӔӤःفᇅᏱಭȄӤਣȂҐਯӼԒٿयΩܼᏱ ȃःفᇅཿȃ࢈๋ϟ๗ӬȂತᑗȃ೪ॏȃऌᏱȃᆔ౪ȃၦଊऌ๊өཿስϟఁᏱІ ःفԚݏȂϑڏറၯስᐍӬःفϟᄃஆᙄȄ
ӱԫȂ഻ཏཿ೪ॏःܛفീςੳ೪ҴϟҭޠȂ߾пҴᇄᢋτᏱӶȃНϾᇅ೪ॏޠఁ Ᏹߞ࣐ஆᙄȂପӬᇄᢋစᔽึߪሰᙾٲޠᄃȂٯ๗Ӭ࢈ۻȸঢ়ึ२ᘉॏฬȹϜޠНϾ ഻ཏཿȇᐍӬα෭ޠНϾ഻ཏȃϜ෭ޠ೪ॏ഻ུᇅί෭ޠҀൠȂםԚޠНϾ഻ཏཿᗦȄ η൸စҦНϾ഻ཏȃ഻ུђঅȃःึ೪ॏᇅ୧ࠣϾ๊ࢳȂᙵ൳НϾ഻ཏࠣޠНϾϲోȄٯ ᇅࣻᜱޠཿࣩӬձစҦҀൠϸݚȃစᔽਞઊຠզᇅ୧ཿዂԓϟ࡛ҴȂпߵԚᕋၽϟѠܓȄഷࡤȂ ႁژНϾ഻ཏཿᄈঢ়စᔽึڏޠᡞֆઊᇅଔᝧȄ
- 338 - 339 -
ՄНᝧ Lin, R. (2008a). Service Innovation Design for Cultural and Creative Industries – A Case Study of the Cultural and Creative Industry Park at NTUA. International Service Innovation Design Conference 2008, 20-22 Oct. Dongseo University, Korea. 14-25. (Keynote Speech). Lin, R. (2008b). A Framework for Human-Culture Interaction Design – Beyond Human-Computer Interaction. International Symposium for Emotion and
ȁ 1.
ȁ2.
Lin, R. (2008c). Designing “Emotion” into modern Products. International Symposium for Emotion and Sensibility 2008, June, 27-29, KAIST, Korea. p11.
Lin, R. T. (2007). Transforming Taiwan aboriginal cultural features into modern product design: A case study of a cross- cultural product design model.
(Panelists)
Sensibility 2008, June, 27-29, KAIST, Korea. p8. (Keynote Speech) ȁ 3.
ȁ4.
Lin, R., Cheng, R., & Sun, M. (2007). Digital Archive Database for Cultural Product Design. Usability and Internationalization. HCI and Culture, 154-163.
And Internationalization. HCI And Culture, 146-153.
International Journal of Design, 1(2), 45-53. ȁ 5. Lin, R., Sun, M., Chang, Y., Chan, Y., Hsieh, Y., & Huang, Y. (2007). Designing “Culture” into Modern Product: A Case Study of Cultural Product Design. Usability
۪ 13
ȁ6. ȡȄєਫ਼ලȈ౫х೪ॏఁޠيྜȄᇄіȈॴஇȂ 42-43 Ȅ ȁ 7.е࡛࢙Ƞ 2003 ȡȄ 2004 НϾಜॏȄᆪ֮Ȉ http://www.cca.gov.tw/ ȄȠϲНя౫ޠНཽ࡛Ƞ 2002 ȡȡ ȁ8.НϾ࡛೪ېসཽȠ 2004 ȡȄ 2005 Ԓ࡚ȸНϾ഻ཏཿึ๋ःفІԒൣཋጢȄᇄіȈϜစᔽःفଲȂᇄᢋ഻ཏ೪ॏϜЗېଋःفൣ֚Ȅ ȁ9.еୋӓȠ 2005 ȡȄࢆ 2008 Ȉঢ়ึ२ᘉॏდȄᇄіȈུᆹȄ ȁ10.࢈ଲȠ 2002 ȡȄᇄᢋ೪ॏཿึ౫ݸᇅෂϟଇȄᏱൣȂ (82) Ȃ 49-70 Ȅ ȁ11.ݔᄹȃеምᡘȠ 2008 ȡȄ഻ཏཿ೪ॏःܛفീςੳ፟โฬȄѯі : ҴᇄᢋτᏱ೪ॏᏱଲȄ ȁ12.ݔᄹȠ 2009a ȡȄᒋӬНϾᇅजᏱߵԚНϾ഻ཏ೪ॏུᑺཿϟଇȄᏱൣȂ (85) Ȃ 81-105 Ȅ ȁ13.ݔᄹȠ 2009b ȄНϾ഻ཏࠣ೪ॏᇅ഻ུစᕋዂԓϟଇ — пѯτ೪ॏᏱଲНϾ഻ཏᏱϜЗ࣐پȄϜҖ೪ॏᏱཽಒ ȁ14.ም፲ȃ῁ًᓇȃݔᄹ (2008) Ԓཽᄳःଇཽ፤Н Ȃ У СȂ 2008 ԒȂߞ۹τᏱȄ೪ॏཿᇅᄃଡ଼ P107 Ȃ፤НጢဵȈ 354-1122-1-DR Ȅ 5 17 ȡȄ 2006 ԒᇄᢋНϾ഻ཏཿึԒൣȄᇄіȈစᔽഌНϾ഻ཏཿ௱ϊಣᒳϵࡊȄ ȁ15.စᔽഌȠ 2007
ȡȄ 2005 ԒᇄᢋНϾ഻ཏཿึԒൣȄᇄіȈစᔽഌНϾ഻ཏཿ௱ϊಣᒳϵࡊȄ ȁ16.စᔽഌȠ 2006 ȡȄ 2004 ԒᇄᢋНϾ഻ཏཿึԒൣȄᇄіȈစᔽഌНϾ഻ཏཿ௱ϊಣᒳϵࡊȄ ȁ17.စᔽഌȠ 2005 ȡȄᇄᢋНϾ഻ཏཿึॏฬᏳ៕КьȄᇄіȈစᔽഌНϾ഻ཏཿ௱ϊಣᒳϵࡊȄ ȁ18.စᔽഌȠ 2004 ȡȄཿࣩၽң೪ॏ౫ݸ።ࢦȄᇄіȈᇄᢋ഻ཏ೪ॏϜЗȄ ȁ19.ᇄᢋ഻ཏ೪ॏϜЗȠ 2005 ȡȄ೪ॏ݉ଡ଼ཿཿ࢈๋ᙐൣȄᇄіȈᇄᢋ഻ཏ೪ॏϜЗȄ ȁ20.ᇄᢋ഻ཏ೪ॏϜЗȠ 2006
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೪ ॏ
೪ ॏ
һ Ꭳ
ϟ എ
೪ॏһᎣ
೪ॏϟഎ Ȇ
ԒȂ ์ ௦ Ӊ 2012
೪ॏໍϾ࠳ژҀ៛Ё ȁ ȁ .҉ആᇄіҀԚ࣐зࣩ೪ॏϟഎ
ԒȂᇄᢋ഻ཏ೪ॏϜЗԚҴȂ์֊ᐋӉုٲȇΚژޣ 2004
Ԓ ᇄ ᢋ ഻ ཏ ೪ ॏ Ϝ З л Ᏻ Ӷ ᇄ і Ҁ ᖟ ᒳ ޠз ࣩ ೪ ॏ τ ཽȂ пȸ Design 2011
ᇄᢋ഻ཏ೪ॏϜЗုߞٲȂூпᙥԫ௱ҴᇄᢋτᏱޠ೪ॏఁي౪܉Ȅ ܼ ȹձ࣐τཽлᚡȂϜНࠍпȸһᎣȹΚມٿ༉ႁ೪ॏᇅڐуስޠ At The Edges Ԓ з ࣩ ೪ ॏ τ ཽȂӠ ᜍ Π ር ೪ ॏ ަ ထ ା ࡚ ۢ 2011 Ԓ з ࣩ ೪ ॏτ ཽȂ η ӓ ౩ 2011
һ ࢻ Ϥ Ȅ ᇄ ᢋ Ԛ ѓ л ᒳ ᇄ ᢋ ೪ ॏ ഻ ཏ ߓ ޠ౫Ȅ ࿌ ਣ ८ ᄈ ֊ ٿᖞ ޠ Ԓ ޠз ࣩ ೪ ॏ τ ཽ ޠᖟ ᒳȂӓ 2011
ር םຬȄ Н Ͼ ഻ ཏ ೪ ॏ Ӷ ८ ᄈ Designed In Taiwan
೪ ॏ ࣩ ޠಒ Κ Ԫ ޠ೪ ॏ ౿ ཽȂ ᇄ ᢋ ࣿ ᙥ Ҧ ౩ ೪ ॏ ࣩ ᆺ ฑ ᇄ ᢋ ਣȂ Ͼ ȸ Design At The Edges ȹ ࢆ ޠ ਣȂ ҇ ሰ ᇰ ఽ ༉ ಜ ᇅ ౫ х ޠȸ һ Ꭳ ȹȂ η ऌᇅНޠȸһᎣȹȄ์ᇅ॓ೱდ೪ॏఁيःଇཽᇅ፤ᏬȂߓึٯ፤Н
ԒཽޠѫΚӈτٲȂ൸Ӷᇄᢋ഻ཏ೪ॏϜЗޠлᏳᇅևΩίȂ 2011Ida
ᇅᚡᅌᗀȄ
ᆨ௦
ᇄіҀԚѓӵទூΠȸ 2016 зࣩ೪ॏϟഎȹȄ 2011 ԒȂᇄіҀᖟᒳзࣩ೪ॏτཽȂ ഇႇ๋ױᓻً೪ॏܺӶΚঐۢڿൠȠݙύኆȡȂᡲҀҖٿདڨ೪ॏϟजȄ ԒȂᇄіҀԚ࣐೪ॏϟഎȂࠍഇႇ೪ॏࡧᆱҀҖױԂ೪ॏܺӶঢ়၈ȃܺӶ 2016 Ңࣁޫ၈ȂܺܗӶ࠳ҀޠϵӔޫȂᡲᇄіഎདژڨԂ೪ॏȂױҢࣁޫ ࿌ձ೪ॏീޑᓣȄӶᇄіҀഇႇ೪ॏࡧᆱᐮึ഻ུ݉ଡ଼ȂпණЁ࠳Ҁᇅཿϟ ርᝰލΩȂӶᇄᢋစᔽึഃᅛȸᇨആစᔽȹໍϾژȸޤᜌစᔽȹІȸ഻ཏ စᔽȹޠӤਣȂॷϟୣޠᇄіҀηᔗ၏ۗࡧՄԄեഇႇ೪ॏђঅȃ഻ུ݉ଡ଼ ࠣژทђঅȂпණЁᇄіҀޠርᝰލΩȂ࣐Ԛ࣐ӫಓڐᄃޠзࣩ೪ॏϟഎՅև ΩȄ
҉ . ആᇄіҀԚ࣐з ӫ Ȃ Vol.Ȃ7 P. . ঢ়፤ᒌȂ 2011
Ґതп์ޠΚຠ፤ ȸ .དܓൠȅདᡞᡜȅད፵୧ࠣ ࣩ೪ॏϟഎȹ࣐лȂܼߓึڐᇄіစȂᆺฑᇄі
Ȅпίӫ࣐ȸ೪ॏໍϾ࠳ژҀ៛Ё !.! ҉ആᇄіҀԚ࣐зࣩ೪ॏϟഎȹȂ 14-21 пຯߗҐതϟлᚡȄ
08 #
ߗԒٿȂᇄᢋӶርϏཿ೪ॏࣩޠԚߞᡚȂទூ೩Ӽзࣩޤӫ೪ॏᝰᗊޠτዪȄഛ៊֝Ж೩Ӽ
ȹȂϜН Design At The Edges
ር઼ޠ೪ॏτ৲ીીٿȂُᜍᇄᢋ೪ॏࣩޠ༈Ԛ൸Ȅ 2011 Ԓ֊ӶᇄіҀᖟᒳޠзࣩ೪ॏ τཽȂᇄᢋᙥ೪ॏȂ֝Жӓ౩ҭӏȄҐԪτཽޠऽНлᚡȸ ࠍпȸһᎣȹΚມٿ༉ႁ೪ॏᇅڐуስޠһࢻϤȄᇄᢋԄեഇႇԪᜳூޠзࣩ೪ॏτཽȂ
ȹޠ೪ॏࢆ Design At The Edges
ࡧՄ೪ॏᇅөስϟޠȸһᎣȹȂٯଭᄈࣻᜱޠឋᚡණя഻ུࡧᆱȂᡲᇄᢋᇅር೪ॏȸһᎣȹ ௦क़ٯйᄊᓟِȂঅூשউΤࡧՄȄՅлᒳޠᇄіҀӶ८ᄈȸ ਣȂ҇ሰᇰఽࢌ༉ಜᇅ౫хޠȸһᎣȹȂηऌᇅНޠȸһᎣȹȂၯࣩȃၯስ
ԒᇄіҀڦލ೪ॏϟഎཹٙȂ൸ઊם२्Ȅ 2016
ܗཿ๗࿘ޠȸһᎣȹȄঅԫӓ౩ܓစᔽᝰޠލᜱᗥਣڔȂᇄіҀԄեഇႇ೪ॏࡧᆱᐮึ഻ུ݉ଡ଼Ȃ пණЁ࠳ҀᇅཿϟርᝰލΩȂ࣐ٯ
೪ॏђঅࠣژท഻ቌ
ᇄᢋႇџޠစᔽᙻۊȂᎭޠϜϊӍཿ༖ևΩࡺ҉ޠᆡઢȂᇅմޠഽϏၦȂկංԒٿ ٳᓻ༗ϑစೞٴࠓݎঢ়ІϜڦܛхȄґٿᇄᢋԄݏདྷӶӓ౩ޠစᔽึϜϬխԥΚৱϟӵȂ
࡛҇ҴକᇄᢋՍϐޠНϾࠣทȂଷΠޠණЁϟѵȂᗚ҇চറ഻ཏ೪ॏᇅНᜱᛅȄԄե စҦȸНϾȹᙾඳ࣐ȸ഻ཏȹȂٯђঅȸ೪ॏȹȂη൸ȸНϾ഻ཏȹԄեȸђঅ೪ॏȹȂ ґٿᇄᢋึНϾ഻ཏཿȂණЁ೪ॏཿᝰލΩ्ॷޠ፟ᚡȄӶᇄᢋစᔽึഃᅛȸᇨആစ ᔽȹໍϾژȸޤᜌစᔽȹІȸ഻ཏစᔽȹޠӤਣȂॷϟୣޠᇄіҀᔗ၏ۗࡧՄԄեഇႇ೪ॏ ђঅȃ഻ུ݉ଡ଼ࠣژทђঅȂпණЁᇄіҀޠርᝰލΩȂ࣐ᗛӪзࣩ೪ॏϟഎՅևΩȄ
ҭࠊᇄᢋཿҔܼαख़ᙾȂစᔽޠ२ЗഃᅛҦ༉ಜޠᇨആཿᙾӪ೪ॏᇅ݉ଡ଼ཿȄຳܛ ᗋຶޠ୧ࠣϑϛӕѬ୧ࠣޠᄃᡞҐٙȂໍΚؐ۾ژ୧ࠣनࡤณޠםཏဏᇅᇰӤདȂܛп ԥѓՅณϲోཏဏޠࠣȂӕηᜳп֝ЖຳޠҭӏȂ୳ᑀڏԥȸॴੀȹᇅȸजᏱȹޠ୧ࠣ ΚݓᑀؿȂҼ֊Κૢܛᒞޠԥȸࠣکȹޠ୧ࠣȄηҦܼ೪ॏᇅॴੀजᏱഃᅛԚ࣐୧ࠣޠ२ ्ϰષȂӕཧପα୧ࠣҐٙܛᔗԥޠȸࠣ፵ȹȂпІණЁߤђቌঅޠȸࠣทȹϰષȂഃؐᆺ ฑՅ࡛ᄻяȸད፵ȹȠ Qualia ȡཏຬȄഇႇ೪ॏजᏱᢏᘉޠȸࠣکȹȃҢᇨആᢏᘉޠȸࠣ፵ȹп Іᢏᘉޠȸࠣทȹήޠ๗ӬȂ഻ആяᡲຳញூൊਈȃᑀΚณΡᇅץޠȸད፵഻ཏȹȂ ߾ґٿ೪ॏђঅࠣژท഻ቌ݉ޠଡ଼഻ུ೪ॏึРӪȄ
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ߗԒٿȂ࢈ۻᑗ྄п೪ॏཿᜧ܉྆ޠȂॐۢНϾ഻ཏཿึॏฬȂᐍঐНϾ഻ཏཿॏฬޠ २ᘉӶܼȸНϾ഻ཏȹԄեȸђঅ೪ॏȹȂᡑԚѠпᕖւޠȸНϾҢཏȹȂםԚȸजᏱစᔽȹȄ хߓӍཿӶ८ᖞȸစᔽӓ౩ϾȹޠፑᔟਣȂᔗࡧՄԄե๗ӬНϾึද೪ॏ഻ཏȂпȸ೪ॏӶӵ Ͼȹᕋആࠣ੬ՔȂп८ᄈΚݱȸҀൠӓ౩ϾȹࢆޠȄѫΚР८Ȃпȸຳ࣐ϜЗȹ݉ޠ
ژ OEM ODM
ึޠ OBM
ଡ଼഻ུ೪ॏᢏ܉ȂӶजᏱစᔽᇅᡞᡜ೪ॏϜᅌᜱᗥِޠܓՔȂηґٿᇄᢋึНϾ഻ཏཿȂ ණЁ೪ॏཿᝰލΩ्ॷޠ፟ᚡȄ
जᏱစᔽޠཌྷ౪፤
㠄 ყ ഻ ᒳ ࢋ ਐ ᄹ Ӓ Ң ණ я ޠཌྷ ౪ ፤Ȃ ྆ ޠϼ я ᇄ ᢋ စ ᔽ ึ Յ೪ॏȹȃȸ࣐ OEM
Յ ೪ ॏ ȹȂ ᇄ ᢋ ҭ ࠊ Ҕ ܼ ໍ Κ ؐ ණ Ё ೪ ॏ ໕ ᇅ ቌ অȂ ៊ ᗛ Ӫ OBM
РӪᇅ२ᘉȄ೪ॏཿࣽٿِ࡚ޠȂึڐᗎ༗ஆҐαȸ࣐ Յ ೪ ॏ ȹȃ ഃ ؐ ژȸ ࣐ ࣐जᏱᡞᡜՅ೪ॏޠࢳȄ८ᄈНϾ഻ཏཿޠᑺକȂҐНЖңཌྷ౪፤܉྆ޠȂпНϾ഻ཏ ཿҐ፵࣐ஆᙄȂпȃ഻ཏᇅཿ࣐܉྆ޠРݳȂ࢝ᄻНϾ഻ཏཿစᔽޠཌྷ౪፤ȂԄშȄ
ໍ Κ ؐ ᇴ ݃ Ԅ ίȂ შ Ϝ क Ք ཌྷ ԣ ጤ Ϝ ޠഷ մ ᘉȂ х ߓ ߤ ђ ቌ অ մ ޠȸ Ң ᇨ ആ Ƞ OEM ȡȹȄ࣐ΠණାߤђቌঅȂҢᇨആ ȡȹȇӪѢᜟ۾իȂ൸ ODM
Ӫѿᜟ۾ի൸ഇႇ೪ॏᇅःึفȂםԚ ȸ഻ུᐡཽȠ စҦၰᇅࠣท݉ଡ଼ȂםԚȸ഻ཿᐡཽ Ƞ OBM ȡȹȄҢᇨആၽңऌȂ഻ུᐡ ཽࠍٸ഻ཏୣႥ࣐ၦଊђঅȃޤᜌђঅᇅ഻ ཏђঅȂםԚϛӤޠ഻ུᄙȇ഻ཿᐡཽࠍ ᐄཿୣႥ࣐НϾৰȃӵୣ੬Քᇅ഻ཏ ݉ଡ଼ȂםԚϛӤޠ഻ཿᄙȄη൸пऌ ࣐лᡞȂӪ೪ॏᇅ഻ཏȃᇅཿڎঐ८ Ӫ۾իȄഷࡤȂࠍп՞ڑᙡᇅНϾ੬Քޠ ࣐ஆᙄȂഇႇདܓऌᇅܓ೪ॏޠђ
- 348 - 349 -
অȂႁژНϾ഻ཏᇅजᏱစᔽޠҭዀȄܛпȂजᏱစᔽᔗ၏्пНϾ੬Ք࣐ ٸᘫȄ
ᖃᡞՅّȂ࿌ߤђቌঅమҦί܂αණЁਣȂȸ݉ଡ଼ᄙȹഃؐҦϜڎ܂ ᜟܦȂӱԫᎭȸȹ݉ଡ଼ޠϊಁȂߤђቌঅմޠȂȸ೪ॏȹІȸȹ ࠍ݉ଡ଼ޠᄙȂഇႇःفᇅึȂȸȹ௱ኅՎȸ೪ॏȹІȸ ȹڎȂӕഇႇࠣท๗ȸ഻ཏȹڸȸཿȹȂ݉ױଡ଼ᄙҦϊಁᡑԚτ ಁȂߤђቌঅҦْۼழٿཌྷڎޠᆓȂ҇ดѠпഇႇཿࠣޠท഻ཏђঅȂ ӕ഻ᇄᢋစᔽᙻۊȄ
ᡞᡜစᔽᇅᡞᡜᄃ
Ƞ 1999 ȡစᔽࣁҢޠቌঅȂණяȸᡞᡜစᔽȹ፤Ȃ Pine Ii & Gilmore ȸ ᡞ ᡜ ȹ ຝ ࣐ Κ ᆎ စ ᔽ ᄙ ޠ яȂ η Κ ᆎ Ѡ һ ܿ ޠଓ ೳ ܗ୧ ࠣ ڏԥ
ߤ ޠђ ቌ অȄ Pine Ii & Gilmore ໍ Κ ؐ ຳ ᡞ ᡜȂ စ ᔽ ࣁ я Ң ޠ ቌ অ ϸ ࣐ ೳ ޑȠ Commodities ȡȃ ୧ ࠣȠ Goods ȡȃ ݉ ଡ଼Ƞ Services ȡᇅᡞᡜ Ƞ Experience ȡ ѳ ᆎȄ ᓎ ᡞ ᡜ စ ᔽ ᑺ କ ᇅ ຳ ᄙ ᙾ ޠᡑȂ ຳ ޠຬ ኊ ཏ ဏ ϑ ᅗ ٘ ഷ ஆ Ґ ٻ ޠң ሰ ؒȂ ᅌ ᡑ Ԛ ຳ ଢ ؒ Ս ॴ שੀ ᇰ Ӥ ᇅ Ң ࣁ ቌ অ ޠᡞ ౫Ȅ ӱ ԫȂ ґ ٿ ࠣ ޠਰ З ቌ অȂ ϑ စ ႇ џȸ ٻңȠ Use ȡȹ ਣ ޠᅗ ٘ᡑԚ፮ϡȸٻңȠ User ȡȹޠගਈདڨȂܛᒞޠȸ From Use To User ȹȇ ႇџࠣȸѓȠ Function ȡȹޠᡞ౫ٻژңȸདܓȠ Feeling ȡȹޠᡞᡜȂ ܛᒞȸ From Function To Feeling ȹȇഷࡤȂࠣቌঅηႇџޠଢؒȸାऌ Ƞ Hi-Tech ȡȹ ࠣ ޠ፵ ᡑ Ԛ ຨ ؒȸ ା ད ڨȠ Hi-Touch ȡȹ ک ࠣ ޠȂ ܛᒞȸ From ȹȄӱԫȂ୧ࠣनࡤณޠםདܓቌঅഃᅛົ຺୧ࠣٻޠң Hi-Tech To Hi-Touch
Ԓ ಒ Υ ۪ ӓ ऌ Ᏹ ཽ ឋ ණ яȸ ᒋ Ӭ Н Ͼȃ ज Ᏹ စ ᔽ ߵ Ԛ 2009
ቌঅȂԚ࣐ኈຳᗋຶ࣐ޠᜱᗥӱષȄ
์ܼ
जᏱ೪ॏུᑺཿȹȂగᙥҦНϾȃऌᇅजᏱޠᏳΤȂױНϾ഻ཏཿ
೪ॏໍϾ࠳ژҀ៛Ё . ҉ആᇄіҀԚ࣐зࣩ೪ॏϟഎ ೪ॏໍϾ࠳ژҀ៛Ё . ҉ആᇄіҀԚ࣐зࣩ೪ॏϟഎ
ȡȂϘ഻ཏҢࣁཿޠयാᜱᗥȄ Authenticity
Ƞ 2008 ȡӶڐ Pine Ii & Gilmore
ᙾϾ࣐пȸ݉ଡ଼഻ུȹ࣐лޠ഻ཏҢࣁཿȄՅ഻ཏҢࣁཿᚕϛᡞᡜȂԄեᡲࡋҔȸᡞ ᡜ ȹ ژȸ ᄃ ȹ Ƞ Ȱ ᡞ ᡜ ᄃ ȱ Κ ਫ Ϝ ණ ژȂ ᡞ ᡜ ޠϥ ᆎ ᄃ ܓ Ȃ η ൸ ߒ ઼ ࠣ ޠЉ ดȠ Natural ȡȃ ୧ ࠣ ȡȄαख़စᔽࣁᇅစᔽᄙޠᡑ᎑ϜѠпึ౫Ȃ࿌ȸᡞᡜȹԚ࣐ޠ२्စᔽ Influential
ޠ ഻Ƞ Original ȡȃ ݉ ଡ଼ ޠᑀ ੬Ƞ Exceptional ȡȃ ᡞ ᡜ ޠ ྲ ܓȠ Referential ȡᇅᙾϾޠኈܓ Ƞ
ԒхȂ२ࠣޠทȇ 1990 Ԓණя೪ॏϥঐ 1997
зखߒȂຨؒ݉ޠଡ଼ᇅၦଊȄίΚঐৰ 21
ࣁਣȂཏᒞؑঐစᔽึࢳȂഎӶଢؒᝰޠލৰϾȂп഻ആစᔽࣁޠᓻ༗Ȅ 1970 ԒхȂ ຨؒࠣޠ፵ܗѓȇ ϾޠᝰލᡘดޠȸࡋޠᡞᡜȹȄ೪ॏޠᢏᘉՅّȂ์Ҽܼ ࢳޠᅌᡑႇโȈ
Ƞ ȡ1 30 Ԓхޠᐡ೪ॏȇ Ƞ ȡ Ԓхޠᒒܓ೪ॏȇ 2 50 Ƞ ȡ3 70 Ԓхޠ፹ܓک೪ॏȇ Ƞ ȡ Ԓхܓۊུޠ೪ॏȇ 4 90
Ƞ ȡ5 21 зखܓϾຯЗ೪ॏȄ ᙥп೪ॏሰؒޠഃؐᙾᡑȂηᡜᜍᡞᡜ೪ॏ ਣхٿޠᖞȂԄίშȄ
དܓൠȅདᡞᡜȅད፵഻ཏ
ᐄစᔽഌНϾ഻ཏཿ௱ϊಣᄈө ཿጓᛠࣩۢޠȂڐϜ഻ཏҢࣁཿۢޠဏ ࡿȸп഻ཏᐍӬҢࣁཿਰЗޤᜌȂණڏٽ ԥ ࡚ ᡞ ᡜ І ା ፵ ज ད ޠ ཿ ȹȂ л ् ϲ ో єࢃȸਰЗޤᜌȹȃȸ࡚ᡞᡜȹȃȸା፵ जདȹήτ्ષȄ഻ཏҢࣁཿޠȸਰЗޤ ᜌ ȹ ߾ ࡿ ޤᜌ စ ᔽ Ϝ ޠ഻ ཏȂȸ ࡚ ᡞ ᡜ ȹ
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є֥ȸ݉ଡ଼ȹᇅȸࣁȹ๊ၽң೪ॏޠ഻ཏȂȸା፵जདȹࠍє֥ȸൠȹᇅȸࠣȹ഻๊ཏޠၽңȄ ᐍঐ഻ཏҢࣁཿޠਰЗቌঅ።ӱᔗНϾစᔽȃजᏱစᔽᇅᡞᡜစᔽϟᗎ༗Ȃпࡋᡞᡜ࣐ਰ ЗȂᒋΤᇄᢋޠཿစᡜᇅҢࣁНϾȂႁژစᔽึᇅҢࣁࠣ፵ޠӔᄹӔҢȄҢࣁ഻ཏཿޠ੬ ܓȂпࢌԥޠཿ࣐ஆᙄȂ࢝ᄻӶҢࣁНϾȃजᏱᇅ഻ཏޠၽңȂഇႇ഻ཏҢࣁ೪ॏȂණٽᓻ ፵ҢࣁᡞᡜȂึܛяᐍӬ݉ޠଡ଼഻ུ೪ॏޠ୧ཿዂԓȄ૮೪ॏђঅࠣژท഻ቌܛᕋആޠ ഻ུ݉ଡ଼ዂԓȂڐήঐᜱᗥӱષདܓൠȃདᡞᡜᇅད፵୧ࠣȂᇴ݃ԄίȄ
Ȱ ད !ܓൠ ȱ ! ൠޫΚᆎძȂηѠпຨᇴΚঐࢉٲȂᛌๆޠұ೪ॏȂژτၾൠޠ೪ॏȂഎഇ
Ȃॢژѵߨޠᙦՙ૪ීݔȂ IKEA
ႇძ೪ॏᕋആޠݦൠȄӶҢࣁུлȂᡞᡜུቌঅޠҢࣁᄙίȂΚᆎഇႇൠޠӅҢ ࣁᄙԟϑਂਂໍޠΤᇄᢋຳޠҢࣁϜȂഎཽᗋޑϜЗޠ
ܛᕋആޠൠȂ࣐ࡋ IKEA
ࡋޠᢉؔึαȂདڨঢ়ྤޠឡȇดࡤתίࠣޠጢဵȂழ IKEA
ࠓ༫Ȃഎ౫яൠܛᕋആޠᡞᡜᏅΩȄདྷΚᄈ߶ȂККȂௌၾ The One
ܛᕋആޠൠȂֳӶ IKEA
ܗ൷ࡘാޠ Ӷ
ൠܛᕋആޠདྷȂژዃίঙ৳൷ࠔޠ׳ΚጒΚጒޠࠣȂ൸ ࡛ᄻΚঐঢ়ޠძᡞᡜȄ
೩ӼःفഎණژഇႇᄃᡞᕘძޠᕋആȂѠпණٽӼጤસຳȂཱུٳұᄈܼຳޠӠຬ ԥτޠኈȇՅ݉ଡ଼ൠೞۢဏ࣐ȸӶڏᡞޠᄃᡞᕘძȂໍԥਞ݉ޠଡ଼࣐ȹȂໍΚؐ
ຳൠޠᘜ೪ძழӲঢ়Ȃӱ IKEA
ւңЗ౪Ᏹ܉྆ޠȂଇٯ၍មঐԄե݉ଡ଼ൠᕖூӠຬȂٯйҢདޠЇᔗȄӱԫȂ ณ፤ུዙܗܺޠұ೪ॏȂຳܗഊၾഎѠདྷױ
࣐ѻޠძұϼକΠຳႇџޠစᡜȂٳ࢛ܗདޠӱષȄܛпȂᕋആޫൠӶᅗ٘ ຳЗ౪ਣȂޫൠفഥཽழຳϨቅኻޠᡞᡜܗཏຬȉདܓϏโޠᢏᘉՅّȂΚঐԚ ѓޠདܓൠєࢃήঐቺԪ:
Ƞ ȡ1ࡋࣽܗژདញژȠძޤញȡȉ Ƞ ȡ 2ࡋΠ၍ܗӔቂȠძᇰޤȡȉ Ƞ ȡ3ࡋೞདȠᡑ࣐ȡȉ
- 354 - 355 -
ᙐّϟȂΚঐԚѓޠདܓൠȂ҇ሰစҦൠޠ೪ॏ֝ЖຳȂໍՅᡲຳདژڨძ्ܛ ᕋആޠѓȂഷࡤȂႁژདຳЗϟҭޠȄ
Ȱ ད !ᡞᡜ ȱ ! ΚঐԚѓޠᡞᡜႇโࣁܗȂ߾ޠȃఁޠيȃଡᗘ౫ᄃޠᇅቸज๊ޠѳτҭޠȂᒋΤСள
Pine๊ Ii ޠᡞᡜࣻᜱ౪፤Ȃ๗Ӭ Pine๊ Ii ᇅ
ޠᡞᡜ Schmit
ܛණяޠᡞᡜ๋ዂಣȂՅ์έڐᐍ Schmitt
ҢࣁޠൠȂᕋആΚঐϼକӲᏺޫޠȂΚঐᔔֆຳҢଅᏺܗ഻ആଅᏺޠൠȄ೩Ӽः فᐄࠊख़ Ӭ࣐Ԅშ࢝ޠᄻȂпւᇴ݃དᡞᡜȄშϜഌӌޠᡞᡜ๋៊۾ ዂಣȂڐӶҐዂԓޠѓᙾඳ࣐ՍȠޠȡȃՍשᏱಭȠఁޠيȡȃ፭ЗਈҭȠቸजޠȡ ᇅሊᚕჩឳȠଡᗘ౫ᄃޠȡȄᙐ्ᇴ݃ԄίȈ
Ƞ ȡ1ՍȈഇႇϥདڗޠᐮȂЖକᑺ፹ȃᑗ྄ᇅȃྤឡདژڨίڔଅᏺȂ࿌དۣڗ ᐮᡲࡋདژڨޠගਈད຺ȂࡋϛৡܿנଅᡞᡜٲӈȄ
Ƞ ȡ 2ՍשᏱಭȈᑗ྄ޠၽңࡋޠԂۊȃლᘁȃ ԂޠಭܓȂഇႇ഻ཏޠႇโᔔֆࡋᏱ ಭȄ Ƞ ȡ3፭ЗਈҭȈȸା፵जདȹ߾഻ཏҢࣁཿ ޠਰЗቌঅȂє֥ȸൠȹᇅȸࠣȹ๊ ഻ཏޠၽңȄഇႇቸज्ޠષȂ౫፭З ਈҭޠගਈѓȄ Ƞ ȡ 4ሊᚕჩឳȈᇅહᡞᡜӓࣻЇȂٻ ຳӓΤڐϜȂໍΤܛᅌޠȸِՔȹ ϜȂ п ޠР ԓ ᡲ ຳ Τ ძ ޫ Ȅ
՞ Ӷ ߝ ҟ Ұ ޠጦ ᄛ Җ Ȃ ֖ ౫ Κ ᆎ մ ። ֥ ᇌ ޠजȂ Ӷ ঐ ௵ ᝫ ཿ ๗ ࡤ Ȃ ࣀ ႘ ޠύ
- 356 - 357 -
Ϝϊ؇ϜȂ೩ӼෂޑϑစᐤѭޠᒹၭȂᓷᓷޠᗵٙӶߨύᆧЬϟȂᑗᐧяࠕޠНϟजȂ ᎍӬԋᓘࡧؗޠȃңЗޠདڨȃጦᄛޠၾٗᇅՍޠשӲᘫȄഇႇ።ᄛॶȃᄛၾޠਢРԓȂ ࿌ӵᐤѭॴᒋΤᡞᡜ݉ଡ଼ȂпᇅτՍดӔҢ܉྆ޠȂࡠࡋԄ݊Ѕޠᄙ࡚ȂໍՅழӅཿ ޠѫΚᆎॴዙȄഇႇᆡЗ೪ॏޠຯЗԋ௷Ȃᡲ༊ሰ्ΚঐӵРѠпܺᚭޠຳȂഃؐᡞᡜژ ጦᄛঐܺᄛҢࣁؐ።ޠҖࠣทȂٻຳᡑூщᅗ໕ȄଷԫϟѵȂໍٯΚؐ೪དྷຳ থᆨؐץ።ᙾඳژᄛؐ።пІฑបϛᎍޠЗՅණڻޠٽᜟ݉ଡ଼ȂΚ࡛ؐؐҴጦᄛᇅຳ ᜳޠנདᡞᡜȄၗԄຳᄈጦᄛҖޠຠᇮȈ
ȸጦᄛޠҢࣁᆎՍؗשᐧॴޠੀᏅΩȂ㬾ၽңጦᄛᡞᡜޠ೪ॏࢻโȂၒѰᒶᐆܙȂцད ڨᄛࣁȃᄛॶІᄛၾޠᆡઢᇅᆡጞདȄဋٙύ࠳ϜޠጦᄛҖȂഇႇՍשᓘᢏޠᄙ࡚ȃᙐᐕޠ೪ ࢋᇅऌजᏱϟၽңȂདژڨདޠܓᡞᡜȄȹ
Ȱ ད ! ፵୧ࠣ ȱ ! ܛᒞȸ ད ፵Ƞ Qualia ȡȹ Κ ᆎ Ң ࣁ ޠཏ ဏ ᇅདޠᅗ٘ȂழΚᆎདЗޠᅟȂ ដ ຳ ϲ З ഷ ቺ ޠ དȄ ད ፵ ୧ ࠣ ܗ ݉ ଡ଼ п ࠣ ፵ ࣐ ஆ ᙄ ۾ ޠիȂ ഇ ႇ ད ܓቌ অ ޠϥ τ ད ፵ Ω Ȉ Ꮕ ΩȠ Attractiveness ȡȃ ȡȃϏᏱȠ Engineering ȡ Delicacy
ज དȠ Beauty ȡȃ ഻ ཏȠ Creativity ȡȃ ᆡ ጞ Ƞ
࡛ᄻяᑀ੬ܓᇅቩђ୧ࠣ݉ܗଡ଼ߤޠђቌ অȂໍՅЖึࡋЗαޠൊਈᇅདȄՅ ད፵୧ࠣᇅΚૢϏཿࠣԥեϛӤȉႇџΚ ૢ Ϗ ཿ ࠣ ޠ೪ ॏ ࡧ ՄȂ ڐ ಂ ᘉ Κ Ϲ ࣐
- 358 - 359 -
ȸѓȹȠ Use ȡȂՅད፵୧ࠣޠ೪ॏࡧᆱȂڐлᡞࠍȸȹȠ User ȡȄད ፵୧ࠣᗀؒȸȹޠजᏱ੬ՔȂΚૢϏཿࠣᗀؒȸዀྦȹޠऌੀȂ ৰӶȸȹޠजᏱ੬Քᄈȸȹ्ؒޠȇȸዀྦȹޠऌੀࠍᄈ ȸޑȹࠣޠ፵ᆔښȄད፵୧ࠣȸܓȹߓޠ౫ȂΚૢϏཿࠣȸܓޑȹ ޠଢؒȇད፵୧ࠣȸདܓȹޠຨؒȂΚૢϏཿࠣȸ౪ܓȹޠሰؒȇད ፵୧ࠣݨ२ޠȸࢉܓٲȹȂΚૢϏཿࠣଢؒޠȸӬ౪ܓȹȄשউሰ् ΚٿٲࢉٳᘉᆩשউޠҢࣁȂԂޠད፵୧ࠣளഎԥΚঐٲࢉޠȂη ད፵୧ࠣޠӵРȄད፵୧ࠣڐ౪܉τयᐍ౪ԄίȈऌད፵୧ࠣϟ ҐȂᗀؒȸདܓऌȹȇܓད፵୧ࠣϟۗȂݨ२ȸܓ೪ॏȹȇНϾ ೪ॏࡧՄϟྜȂଢؒȸད፵഻ཏȹȄӱԫȂ౫хޠ೪ॏ৲҇ሰᒋӬȸདܓऌȹ ᇅȸܓ೪ॏȹޠ೪ॏࡧՄȂᕋആΚঐڏԥȸད፵഻ཏȹޠܓϾࠣᇅ݉ ଡ଼ᕘძȄ
ҦርϏཿ೪ॏަყཽڟȠ ICSID ȡܛ௱ޠ World Design Capital
уύϟҰȂѠпᓀ ȁ ȁ .ᗛӪ೪ॏϟഎ ೪ॏϟഎ
Ԓೞᒶ࣐ॷԪޠ೪ॏϟഎȂᗻॷᅮಒΡঐᄹᕖੇᄹ࠳ޠҀȄ 2008
ࣁȂؑڎԒစҦȸ೪ॏϟഎȹޠርᝰލȂᒶяᓻാ࠳ҀȄဏτւޠ؈ݔ ܼ
хߓርϏཿ೪ॏަყཽڟା࡚ۢΠॷᅮٿᎡᡑޠ೪ॏΩȂηཏک ॷᅮစҦ೪ॏߵໍ࠳Ҁึޠ౪܉ȂӪউщϸұѻձ࣐Κঐȸ೪ॏϟ
2010
Zaha
ԒαӉॷޠᅮҀߞ֕з 2006
Ԓ൸Ӊᖃಜޠ݃ീȂӶॷᅮҀߞӉϲȂ 2008
എ﹂Ȃច֥Ԛ࣐зࣩΚࢻ೪ॏഎҀޠѽτΩȄߗԒٿȂॷᅮևΩᕋആΚ ৵೪ॏϟഎޠȸདܓൠȹȂ
҉ആӫޠȸఽྪώȹݾޠ౪ᙻۊۗȂᆨ௦
ᏛȂࠍᑗ྄ӵെяȸ೪ॏॷᅮȹޠҭዀȂࣦՎ፝ٿΠርޤӫ࡛ᑟτ৲ Ȃ ҉ ആ ݎτ ߟ ೪ ॏ ኅ ൠȂ ᔠ ฬ ȸ ᅖ Ա Н ඉ ᑺ ॏ ฬ ȹ Ȅ ᆨ ௦ Hadid
Ԓ пȸ Design For All ȹ ࣐ л ᚡȂ ȸ ॷ ᅮ ೪ ॏ ȹ قӗ ࣁ Ȃ ೪ ॏ ౪ ܉ р፞ᄃ፻ȂစҦ೪ॏණ݈ҖಁҢࣁ፵໕ȃࣁНϾึٯйණା࠳ҀᝰލΩȄ
݃ע ̼ ᇄ ௌ ॴ ೪ॏ ̼ ೪ॏ һᎣ ϟഎ
ॷᅮഇႇ೪ॏȂ࡛ᑟȃຘၿෂᢏȃϵӔң๊ࠣȂᕋആяΚঐច֥೪ॏ഻ཏޠདܓൠȂ౫Π ೪ॏϟഎޠੀȂॷᅮӪӓзࣩᜍ݃೪ॏѠпᕋആ࠳ҀԚ࣐ΚঐདܓൠȄॷᅮ௦ηױਢၾᡑ
ޠ೪ॏᡞᡜȂޣ௦ᡞᡜҢࣁژདڨ೪ॏȂ Design For All
ԚΚঐ೪ॏޠȸདᡞᡜȹȂ൸НϾޠቺ८ࣽٿȂΚঐ࠳ҀޠҢࣁᄙစҦНϾȂഇႇ೪ॏ഻ ཏ ܛᄃ ౫ ޠΚ ᆎ ࠣ کȄ ॷ ᅮ ᡲ ၾ ࡋ ഇ ႇ ᡞᡜ೪ॏԄեђঅᇅ഻ቌȂᡞ౫जᏱစᔽޠϲోȄདྷདྷΚঐၾࡋژٿΚঐڏԥ೪ॏདޠདܓൠ Ƞ೪ॏϟഎȡȂདܛڐژڨණޠٽདᡞᡜȂՍดϛཽᓀႇڐད፵ޠ୧ࠣȄདܓൠȃདᡞᡜ ᇅད፵୧ࠣᡲॷᅮԚ࣐зࣩ೪ॏϟഎޠᜱᗥȄ
ȡȂདྷ्༉ႁޠ౪܉ȂѠпᇴ݃ད፵୧ࠣޠ೪ॏ഻ཏȂ TDDC
ፚژད፵୧ࠣȂՍดϛᒹᅔߗԒٿᕋആԓॴੀޠད፵୧ࠣȄȸНϾΚᆎՍשញᒻᇅࣻ ᄈᓻ༗ȹ഻ཏᇅ೪ॏϜЗȠ ڐҐ፵དܓϾȂڐᄻࡧႇโܓϾȂՅஉԚࠍݏҢࣁϾȂԄԫϘᕋആΚঐڸᒚޠആ зࣩȄࡧѡࡘޠНϾ୧ࠣژ౫хॴޠਣۧ೪ॏȂ౫ΠϨቅ੬ՔȂᡲԓॴੀӶзࣩ೪ ॏ ᇇ ᇄ խ ԥ Κ ৱ ϟ ӵȂ ༉ ಜ Ӷ ӵ Н Ͼȉ ᗚ ӓ ౩ Ҁ ൠ ࡧ ޠᆱ ȉ Ԛ ൸ ୦ ْ ೪ ॏ ܛច ֥ ޠज Ᏹ စ ᔽ ΩȄ୦ْܛ౫ޠད፵୧ࠣȂєࢃޠήঐ౪܉Ȉདܓऌȃܓ೪ॏᇅНϾ഻ཏȄऌ೪ॏޠ
ȡȃᢏᄇ Insight
ஆᙄȂᔗңऌࠍሰஆܼདܓຨؒȇܓ೪ॏޠҭޠȂᅗ٘ࠍܓሰஆܼܓҐ՞ȇНϾ ೪ॏᄻདྷྜٿޠȂ഻ཏࠍሰྜՍܼНϾȄՅད፵୧ࠣ೪ॏԚѓޠᜱᗥစҦࢿُȠ
Ƞ Observation ȡ ᇅ Ӥ ౪ ЗȠ Empathy ȡ ๊ ή ঐ ࡧ ᆱ ޠႇ โȄ ඳ ّ ϟȂ ґ ޠ ٿ೪ ॏ ৲ ᅌȸ ऌ
Ƞ CDC ȡܛᕋആޠȸདܓൠȹȂϛҔණٽၾࡋΚঐ፭Зਈҭޠȸད Crystal Design Center
ޠၜម ȡȂ ޠ ܓЖ ስ ȡȂ ད ޠ ܓ഻ ആ ᇅ ࠣ ک ȁ ȁ . ࢿ ُȠ Insight ȁ ȁ . ᢏ ᄇȠ Observation ޠᕋആ Ӥ ȡȹȂစҦȸܓ೪ॏȹȂᕋആΚঐܓϾޠҢࣁᕘძȄӕࣽࣽ୦ -- ౪ЗȠ Empathy ْ
ᡞᡜȹȇစႇᆎजᏱޠᡞᡜࡤȂᚕਣȂղ࿌ดϛཽנழΚٳȸད፵୧ࠣȹӲџȂձ࣐ଅᏺޠ ُᜍࠣȄ೪ॏϟܛпᡲᡚᡵٯൕକӔቂȂณߩഇႇȸདܓൠȹᇅȸདᡞᡜȹޠᕋആȂ ӕւңНϾ഻ཏᕋആᑀΚณΡޠԓॴޠکད፵୧ࠣȄ
ଷΠᗻᇅпѵȂུђۄηΚঐ٘ၦআᜣޠ೪ॏ࠳ҀȂུђۄ೪ॏϑစࢹٴഷڏዂ 2007 ȂԥЗூȃԥདដȂ࿌ดηԥΚٳདྷݳȂ૮ϸٵ .Singapore Design Festival 2007
ޠ೪ॏࣻᜱࣁȂ 2007 ԒȂ ์ ԥ ᐡ ཽ Ӷ ఁ يഌ Н Ͼ ഻ ཏ ཿ Ϙ ஊ يॏ ฬ ޠၦ ֆ ίȂ Ԓུޠђۄ೪ॏ ԄίȄ
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Ȃ ८ ᑗ 450 ș
҂ Р ϵ ٩Ȃ τ ङ τ ᇄ і 693
Ȱ ң !೪ॏजϾ࠳Ҁ ! ȁ ȁ .ུђޠۄདܓൠ ȱ ུ ђ ۄϊȂ π ӵ ୣ ޠ ዂȂ ࠔ Κ ঐ ϊ Յ ज ޠঢ়Ȅ ུ ђ ۄΚ ঐ Ԃ ӵ Р Singapore Is A Fine Place ޠጃུђۄޠӠຬΚঐዔ݃
!ΚѰऽНޠᚗᜱ Singapore Is A Fine Place
࡚Ȃ Ϋ Κ У Վ Ρ У ၷ մȂ 31
࡚Ȅ ኻ ޠ ٯϛ ᎍ Ӭ ഊ ຘ ᗋ ޑȂ ུ ђ ۄѾ ֽ ӵ
࡚Ȃ ѳ Վ Ν У ၷ ାȂ ङ ࣐ ឹ Ы
ङ࣐ឹЫ
Ы
ུ ђ ۄ ڑዦ ᕇ Ȃ ӓ Ԓ ྤ ৰ ϛ τȂ ҂ ְ ྤ ࡚ Ӷ ឹ
ຬȂ٦൸ߩள೪ॏȊ
ෂ ᘉ ᆩ ޠϥ ீ ીȄ Ԅ ݏΚ ۢ ् ң Κ ঐ ມ ٿඣ ख़ ུ ђ ࠳ ۄҀ Ӡ
Щ ޠ Ȃ Τ ࡤ ۈȂ ᒋ ڸ౫ х ऌ ޠ ၇ Ⴛ Ȃ ུ ױђ ۈ ޠ ۄ
ޠϛ Ӥ Н ϾȂ Ѡ п Ӷ ၈ ࣽ ژಜ Κ ࠳ ޠҀ ࡛ ᑟ Ӡ ຬȂ І Ӽ ϰ ᄈ
എ Ҁ щ ᅗ Π ࣁ Ω Ӽ ኻ ޠ೪ ॏȂ Ѡ п Ӷ ၈ ژ ׳စ Ҧ ೪ ॏ ᒋ Ӭ ࡤ
ᇮȂ ຯ Ϲ ޠ༉ ႁ ུ ђ ۄ ޠӠ ຬȄ ೪ ॏ ᢏ ᘉ ࣽ ٿȂ ৵
ژณ፹کȄӱԫȂ
Ӷ २ ᆵ ޠ ጓ ίȂ ঐ ঢ় စ ઑ ԉ ژ ݳณ ܓȂ ᙅ ᇽ ᆓ Ҕ
߬࠳ޠҀȂҖԉݳԥᙅ࡚ޠȇऽНȸ Fine ȹηԥᆵߝޠཏࡧȂ
!
ȡ ί ٚ ࡤȂ ൸ Ѡ п ޣ௦ ഊ ژᔼ Ϝ З City Hall
ᇌ༗ࡠึȂΚॵؠЉȂՍѠࡠȄ
ѳϊᓹޠঢ়ȂҔւңȸ೪ॏȹᆺ໕Ȃᡞ౫ݎ՚НϾޠһཽȂ
८ ᇽȂ ࣦ Վ ᆡ З ฬ ࣐ ඃ ၿ ܗ഻ ཏ Ҁ Ȅ ঐ စ ࢹ ٴ
Ƞ Esplanade Park ȡȄᆮ۾ංϵ٩ޠӵίຘഇႇ೪ॏ֖౫ϛӤޠ
ۻτ ཉ ȹȠ
ഇႇȸ೪ॏȹᕋആΚঐᎍޠᗋޑЉஇȄپԄȂӵ២યޠȸҀ
ւ ң ӵ ί ຘ ԥ قಜ ޠഀ ๗ ө ঐ ෂ ᘉ ܗԼ ೳ ϵ Ѩ ܗᗋ ޑϜ ЗȂ ٯ
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Ȱ ೪!ॏሰ्ܺЗȁ !ȁ .ུђޠۄདᡞᡜ ȱ ! ߗԒٿȂུђۻ࢈ۄᎡཏུؒؒޠᡑȂᄈܼ೪ॏཿޠӓΩΤȂԥॏฬޠഇႇөᆎϛӤޠ೪ॏ
Ԓܛฬஉޠঢ়઼೪ॏࣁȂؑڎԒᖟᒳΚԪȂණٽΚঐ҂ᇄߵໍུђۄ 2005
ࣁ Ȃ ഃ ᅛ ౫ Κ ঐ ೪ ॏ ࡚ ޠ༗Ȅ ུ ђ ۄ೪ ॏ Ҧ ུ ђ ۄ೪ ॏ ېস ཽȠ Design Singapore ȡȂܼ Council ೪ॏཿึޠȄڐҭዀ߾ུױђۄᇅٿՍзࣩөӵޠ೪ॏНϾȂഇႇঐࣁ഻ആΚঐഀᛯᇅ ᄻདྷһࢻޠ҂ᇄȇစҦᄃӵұޠРԓȂױ೪ॏޠႇโ֖౫ຳτಁȂᙥԫණུ݈ђۄԚ࣐Κ ঐڏԥ೪ॏࣁΩᇅ഻ആΩޠር೪ॏ࠳ҀȄӤਣȂ࣐ࢹٴ೪ॏࣩණٽΚঐᇅзࣩ௦क़ޠᆔၿȄུ ђۄ೪ॏӍშᙥঐұޠႇโȂ࡛ҴུђۄԚ࣐Κঐࢹٴ೪ॏޠ࠳ҀȂٯ๗ӬӵРڸ ርޠ೪ॏϘᇅ೪ॏϵѨȂུױђۄණ݈ՎାቺԪޠНϾһࢻᇅ೪ॏࡧᆱޠ೪ॏ࠳ҀȂུ
ђۄ೪ॏηץഁӶር೪ॏࣁϜխԥΚৱ२्ޠӵ՞Ȅ
೪ ॏ ৲ ሰ ् Κ ᗼ ܺ ޠЗȂ 2007 Ԓ ུ ђ ۄ೪ ॏ Ҕ пȸ Open ȉ ЖᏳяȸҘሊԥ – What Is Design Thinking
ȹձ࣐೪ॏлໆȂᙥҦ೪ॏࡧՄᇅϸޠٵҐ፵࣐ఃึᘉȂ Minds ഇႇϨቅ೪ॏࡧᆱ
ΚঐԂРݳȹȠ Always A Better Way ȡޠ೪ॏޠҐ፵Ȅ೪ॏ߾п ܺ З Ȃ ഇ ႇ ࡧ Մ ᇅ ϸ ٵȂ စ Ҧ ࢆ ᇅ ഻ ཏȂ ึ ౫ Κ ঐ Ԃ ᗚ ् Ԃ ޠ၍ ๏ ܗᒶ ᐆȄ ᗼ ܺ ޠЗ η Ѡ п Ⴣ ᓿ ೪ ॏ ৲Ȃ ࣦ Վ ᡲ ຳ п Ӽ ϰ ޠР ԓȂ ࡧ Մ ഻ ུ ٯᄃ ᡜ ڐ഻ ཏȂ Ҙ ሊ ࣐ ᗚ ԥȸ Κ ঐ ԂРݳȹՅևΩȄᐍঐࣁ൸пԫ࣐лᚡܝяΠΚقӗစҦຝញ ೪ ॏ ޠ௱ ኅ ࣁ Ȅ л ຝ ញ Κ ঐ ޫ З ޠ༬Ȃ х ߓ Κ ᗼ ܺ ޠЗȂ ղѠпױདྷ्ޠӉեݎ՚༳ໍџȂშϜޠЙѵϵٚ߫ߓႁޠ೪ॏ ࣁ ຝ ញ ೪ ॏȂ ѫ ѵ п Ҵ Р ᡞ ࣐ ߓ ౫ л ᡞ ޑ ޠӈȂ Ҁ ࢈ ۻτ ዃлൠޠຝញ೪ॏȄ
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Ȱ ң !ࣁ՜ഀ೪ॏȁ !ȁ . ུ!ђޠۄད፵഻ཏ ȱ ! ུђۄ೪ॏུђۄ೪ॏཿΚঐ२्ࡿޠዀȂ ԒಒΡུ۪ђۄ೪ॏȂ՜ഀΠུ 2007
ൠȄ 140
೪ -- ॏ৲ȇٯኅᗝር೪ॏࣻᜱಣᙒȂєࢃȈᗻȃဏτւȃВ՚ȃ߈៍ȃ࿆ςȃ
ђۄ೪ॏࣻᜱޠۣᏱࣩȂєࢃ೪ॏӍཿȃຸཽܿڟȃฬඃȃീޑᓣȃ೪ॏτଲਯ๊Ȃ࿌ดЎ ϛΠ೪ॏޠлِ ࿆ڑȃᐭࢹᇅዊ࿘๊ȂᖟᒳΠϛӤлᚡޠ៕ȃϏձ֬ȃःଇ๊ཽττϊϊࣁޠົႇ ڐϜርήτ೪ॏަყಣᙒȈርϏཿ೪ॏަყཽڟȠ ICSID ȡȃር҂८೪ॏަყཽڟȠ Icograda ȡ Ԓಣ 2007
ᇄізࣩ೪ॏτཽȸር೪ॏᖓ࿘ȹԚҴࡤॷԪޠзࣩ 2011
ᇅርࡊϲ࡛ᑟ৲೪ॏ৲ყᡞഀ࿘Ƞ ȡ IFIȂ࣐ӱᔗӓ౩ϾІґٿၯ೪ॏስޠዙࢻȂܼ Ԛȸር೪ॏᖓ࿘ȹȠ IDA ȡȂՅ ೪ॏτཽȂӪӓ౩ᇄᢋ೪ॏםຬޠ๙ٺᐡཽȂ๊ܼ࣐ᇄᢋ೪ॏࣩڦூ៛Ӫзࣩ೪ॏᇇᇄ ߟޠಊȂԄեᒳԂঐԒཽȂུђޠۄ೪ॏԥ೩ӼঅூআᜣᏱಭޠӵРȄᇄᢋᔗ၏ւңঐᐡ ཽȂଷΠ።စᔽᙻۊϟѵȂᔗ၏௱ኅᇄᢋစҦ൳၊ҢࣁȃҖлՍҦᇅӼϰНϾȂܛആ൸ޠᇄ ᢋ೪ॏᙻۊȄпᇄᢋޠҢࣁᄙᇅစᡜȂם༮ᇄᢋ೪ॏॴੀޠࠣȂϘԚ൸ᇄᢋՍԥࠣทȂᡲ ᇄᢋҔԚ࣐ٴЋӵୣϟ೪ॏስসȂആ൸ᇄіҀԚུ࣐ޠзࣩ೪ॏϟഎȄ
๗ ȁ ᇮ ȸНϾȹΚᆎҢࣁᄙȂȸ೪ॏȹΚᆎҢࣁࠣکȂȸ഻ཏȹစҦདޠΚᆎᇰӤȂȸཿȹ ࠍᄃ౫НϾ഻ཏޠ൭ϮȃКࢳܗРݳȄӱԫȂ൸НϾޠቺ८ࣽٿȂ೪ॏഇႇНϾ഻ཏȂစҦ ཿᄃ౫Κᆎ೪ॏࠣکȂםԚΚᆎҢࣁᄙȄՅ഻ཏҢࣁཿഇႇདܓൠᇅདᡞᡜȂ౫ ད፵୧ࠣޠᏅΩȂȄӱԫȂ೪ॏђঅژ೪ॏ഻ቌޠޠҐ፵ȸᄃଡ଼ޠȹȂڐԚݏȸଡ଼ᄃޠȹȂ ڐቌঅࠍȸҢࣁϾޠȹȂ֊ܛᒞȸܼۗНϾȂܼם೪ॏȂңܼҢࣁȹȄ
൸དܓൠՅّȂ೪ॏНϾ഻ཏࣁȂڐഷಥޠҭޠӶܼםԚҢࣁНϾȂᕋആདܓϾޠҢࣁᕘ ძȄѫΚР८Ȃ೪ॏԥҭޠȃԥӈȃӬ౪Ͼᇅ഻ആޠܓᆤӬആࣁםȂᗀؒȸᇅޑȹϤ ޠȸަཽܓȹȇژ๗Ӭȸޑ౪ᐡȹᇅȸЗ౪ᐡȹޠȸӬ౪ആםȹȂݨ२ȸᐡقಜȹȂՄኍȸ ӱϏโȹȇഷࡤȂױ೪ॏાΤȸစᔽࣁȹȂᕋആȸҢࣁᄙȹȂםԚȸҢࣁНϾȹȂႁژȸདܓϾȹ ޠҢࣁᕘძȄ
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൸དᡞᡜՅّȂࡿп೪ॏђঅᇅ഻ቌޠȸਰЗޤᜌȹȂණٽȸ࡚ᡞᡜȹᇅȸା፵जདȹޠҢ ࣁᡞᡜȄ።пຳᡞᡜ࣐ਰЗȂഇႇȸࠣȹȃȸ݉ଡ଼ȹȃȸࣁȹᇅȸൠȹȂᅗ٘ຳ ޠҢࣁлȂᕋആΚᆎᑀ੬ޠҢࣁࠣکȂםԚຳᇰӤޠҢࣁᄙȇ഻ആڏԥȸ࡚ᡞᡜȹ Іȸା፵जདȹޠ഻ཏҢࣁཿȂםԚৰϾᇅᑀ੬ޠܓᕋၽᓻ༗ȄڐϜȂ࡚ᡞᡜ߾ഇႇȸ݉ଡ଼ȹ ᇅȸࣁȹޠ഻ཏᄻࡧȂٿདຳЗޠདڨȇା፵जདࠍпȸൠȹᇅȸࠣȹޠ഻ཏၽңȂ ֝ٿЖຳݨޠཏȂᆱࡼຳ࡚ޠདȄ
ȸ೪ॏϟഎȹစҦ೪ॏ࡛Ҵ࠳Ҁࠣทᇅණ݈࠳ҀᝰލΩȂচڏΠНϾҢࣁϾᇅཿНϾϾޠ੬ܓȂ ८ᖞӓ౩जᏱစᔽᇅᡞᡜစᔽޠᗎ༗ȂᇄіҀґٿԄեၽңȸ೪ॏђঅȹȂഇႇᕋആຳޠȸ ࡚ᡞᡜȹȂึຳᡞᡜቌঅȂໍՅ഻ആȸ೪ॏ഻ቌȹޠစᔽਞઊૈٯНϾቌঅȂঅூ Τଇޠ२्ឋᚡȄ
ȠҐН߾ᐍ౪Ս์ߗԒޠߓึٿ፤НȂ࣐ΠᙐϾৡܿᎨȂࣹՄНᝧȂԄԥሰ्፝Ӫձ સڦȄȡ
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Н ഻
༉ ܜ
༫ ୣ
഻ ཏ
09 #
Н഻༫ୣ
༉ܜ഻ཏ Ȇ
НϾ഻ཏᏱϜЗϟ഻ུစᕋዂԓ
ԒȂ Ҵ ᇄ ᢋ τ Ᏹ Ԛ Ҵ ϳ Ϋ ڻԒȄ ๗ Ӭ 2016 ۣᏱഇႇᄃଡ଼ޠఁيȂΚӪᇄᢋ೪ॏఁيևΩ ޠҭዀȇЏۻ࢈ڐҔӶ௱НϾ഻ཏཿȂԄե ႁژȸНϾཿϾȹᇅȸཿНϾϾȹޠෂȂᡲ ึНϾ഻ཏђঅ೪ॏᇅ഻ུޠᄃଡ଼ఁيዂԓઊᡘ ூ २ ्Ȃ η Н Ͼ ഻ ཏ ཿ ޠਰ З Ȅ ԥ ᠧ ܼ ԫȂҴᇄᢋτᏱп೪ॏᏱଲ࣐лȂ౦ӒԚҴ НϾ഻ཏᏱ༫ୣȂڐఁيҭዀл्пНϾ഻ཏ ཿ࣐ϜЗȂ๗ӬȸऌཿȹᇅȸНཿȹȂ ᐍӬҴᇄᢋτᏱӶȸᇅϏఁيȹޠஆ ᙄȂᡞᡜᇄᢋޠȸНϾȹ੬ՔȂഇႇНϾȸ഻ཏȹ
ђঅȸ೪ॏȹȂစҦȸНϾȹȃȸ഻ཏȹᇅȸ೪ॏȹ ޠႇโȸȹᇄᢋȂпႁژ๗Ӭȃ഻ཏᇅҢ ཏޠȸजᏱစᔽȹҭዀȂٯᄃ౫Н഻ཿ೪ॏఁي ޠѓȄ
ȃ Our Studio ᇅ Our Museum
ҐതпҴᇄᢋτᏱޠНϾ഻ཏᏱ༫ୣ ࣐ پȂ ᇴ ݃ ࣐ Π ႁ Ԛ
࢝ ܛᄻ ޠज Ᏹ စ ᔽȂ ֊ ᐍ Ӭ α ෭ ՞ Our Factory ڑᙡޠНϾ഻ཏᇅ೪ॏђঅȂစҦϜ෭௳᠍ึ๗ Ӭܓऌᇅདܓ೪ॏȂഷࡤȂᇅί෭ޠҀൠ ๗ӬԚུᑺޠजᏱစᔽᇅᡞᡜ೪ॏޠཿᜧȄη൸ စҦ՞ڑᙡȃ഻ཏђঅȃःึ೪ॏᇅ୧ࠣϾ๊ ࢳȂٯᙵ൳ࠣޠНϾϲోȄٯᇅࣻᜱޠཿࣩӬ ձ࡛Ҵ୧ཿዂԓȂпߵԚᕋၽϟѠܓȄ
ߗԒٿȂȸजᏱȹգᓎޤᜌစᔽץഁޠᑺକȂ࢈ۻᑗ྄п೪ॏཿᜧ྆ޠ ܉ȂॐۢНϾ഻ཏཿึॏฬȂᐍঐНϾ഻ཏཿॏฬޠ२ᘉӶܼНϾԄ եђঅȸ೪ॏ഻ཏȹȂᡑԚѠпᕋւޠȸҢཏȹȂпםԚȸजᏱစᔽȹȄН Ͼ഻ཏཿાΤঢ়ึ२ᘉॏฬȂᡘұᇄᢋစᔽึ८ᖞᙾޠϹȂϑ ӓޠӔᜌȄӶޤᜌစᔽޠਣхȂНϾᇅཿޠᜱ߾СઊஞϹȂНϾሰ ् ߇ ᓁ ၦ ޠ ཿȂ Յ ࠣ η Ѡ п ഇ ႇ Н Ͼ ޠђ অ Ԛ ࣐ ᗉ ᓁ ޠ ཿȄ ᄈ ཿ ՅّȂНϾђঅ഻ആΠࠣቌঅޠਰЗȇᄈНϾՅّȂཿ௱НϾึ ޠΩȄѫΚР८Ȃീޑᓣഇႇ౫хၦଊऌȂѠпࣣີޠᐤѭНޑϡп ȸ՞ڑᙡȹȂпߴԇঢ়НϾၦȂ࡛ᄻϵӔၦଊقಜȂпߵٻᆡጞНϾ ၦଊϾȃІϾȃτಁϾᇅҢࣁϾȂ๗ӬऌᇅНȂႁژ௱ཿڸ စᔽึޠҭޠȄ
ᇄ ᢋ ޠН Ͼ ഻ ཏ ཿ Ԅ ե ႁ ژȸ Н Ͼ ཿ Ͼ ȹ ᇅȸ ཿ Н Ͼ Ͼ ȹ ޠ ෂȂ ึ Н Ͼ ഻ ཏ ђ অ ೪ ॏ ᇅ ഻ ུ စ ᕋ ዂ ԓ ઊ ᡘ ூ २ ् ȇ Յȸ Н Ͼ ഻ ཏ ђ অ ୧
ࠣ ೪ ॏ ᇅ ഻ ུ စ ᕋ ዂ ԓ ȹȂ Ҕ Н Ͼ ഻ ཏ ཿ ޠਰ З Ȅ ԥ ᠧ ܼ ԫȂ
Our
ȡձ࣐ණ Our Studio
Ҵ ᇄ ᢋ τ Ᏹ ౦ Ӓ Ԛ Ҵ ീ ޑᓣȠ Our Museum ȡ ң п ڑᙡ ࣻ ᜱ ޠȸ ȹȂ ٯӶ ೪ ॏ Ᏹ ଲ ϟ ί Ԛ Ҵȸ Н Ͼ ഻ ཏ Ᏹ Ϝ З ȹȠ
ٽНϾ୧ࠣȸ഻ཏȹޠϜЗȂӤਣ࡛ᄻΠΚঐȸНϾ഻ཏཿ༫ୣȹȠ
ȡ॓ೱױٳ഻ཏ୧ࠣϾȂႁژजᏱစᔽޠȸҢཏȹȄᐍঐॏฬޠᄻ Factory དྷл्пНϾ഻ཏཿ࣐ϜЗȂ๗ӬȸऌཿȹᇅȸНཿȹȂᐍӬ ҴᇄᢋτᏱӶȸᇅϏఁيȹޠஆᙄȂᡞᡜᇄᢋޠȸНϾȹ੬ ՔȂഇႇНϾȸ഻ཏȹђঅȸ೪ॏȹȂစҦȸНϾȹȃȸ഻ཏȹᇅȸ೪ॏȹ ޠႇโȸȹᇄᢋȂпႁژ๗Ӭȃ഻ཏᇅҢཏޠȸजᏱစᔽȹ࣐ҭዀȄ
Our Factory
Our
ߗԒٿȂӶఁيഌޠఁᏱ຺ڠॏฬȃऌཽНϾ഻ཏޠᐍӬॏฬᇅНཽ࡛
ޠНϾȸ഻ཏȹȂםԚ Our Studio
ޠН Ͼ ഻ ཏ يԚ Ϝ З ॏ ฬ ޠМ ࡼ ίȂ Ҵ ᇄ ᢋ τ Ᏹ ւ ң ϑ စ ࡛ ᄻ ޠ ڑᙡȸȹȂ๗Ӭ Museum
ޠजᏱȸҢཏȹȂႁژजᏱစᔽޠཌྷዂԓȂη൸഻ཏᇅҢཏޠजᏱစᔽȄ
НϾ഻ཏᏱϜЗϟ഻ུစᕋዂԓ НϾ഻ཏᏱϜЗϟ഻ུစᕋዂԓ
Ӷ ᄃ ଡ଼ ޠᐈ ձ αȂ Н Ͼ ഻ ཏ ཿ ҇ ሰ စ Ҧȸ ܺ ಂ ӓ ౩ȅ Ӷ ӵ ȹȠ Think
ȡȸНϾ഻ཏȹޠ୧ࠣ೪ॏȂ Our Studio
ȅ Bct Locally ȡޠ౪܉Ȃႁژ๗ӬീޑᓣȠ Our Museum ȡȸ՞ڑᙡȹ Globally ຺ڠޠఁᏱȂഇႇНϾ഻ཏཿϜЗȠ
ȃ Our Studio ᇅ Our Museum
ޠ೪ Ҵ ᇅ ҭ ޠȂ п І ڐԄ ե ପ Our Factory
ӕҦНϾ഻ཏཿ༫ୣȠ Our Factory ȡޠ഻ུيԚȂםԚȸӵРཿȹޠҭዀȄ ԥᜱ
ȁ .
ྜକ Our Museum
ӬఁᏱ຺ڠॏฬȃ഻ཏࠣ೪ॏᇅН഻يԚϜЗޠ౪܉ᇅձݳȂᙐᇴ݃Ԅ ίȄ
ȁ ԒȠ 1955 ȡ഻ۗϟਣȂᇄᢋఁࣩۧيณ೪ॏߟ 44
ԒȠ 1957 ȡȂҐਯԚҴजϏऌ࣐ۗᇄᢋτଲਯಒΚܛ೪ 46
ҴᇄᢋτᏱܼҖ ऌقȄҖ
ԒึޠҔЇᔗᆎпȸᄃଡ଼ȹ࣐лޠ೪ॏఁيȄљঐзखпٿȂຝ 50
ॏࣻᜱऌقȂఃᇄᢋޠ೪ॏఁيȂᄈᇄᢋ೪ॏఁޠيࡿڏዀܓཏဏȇ
ࡤڐ
ញ༉ႁ೪ॏᏱقᇅϏ೪ॏᏱقȠࠊ࣐ٙजϏऌȡȂစᐤ҂८ಣȃ၇Ⴛ
89
ಣȃᔗңजಣȃ೪ॏಣȂпІҴᡞಣȃࠣಣȃϏ೪ॏಣȃϏಣȃഞ ౯ಣ๊ϸಣϟఁᏱȂஊᎵณ೪ॏࣩऽȂᄈᇄᢋ೪ॏࣩኈ྄τȄҖ
ԒȂӼ൭ᡞฬᏱقȠܛȡ೪ҴȂϛկཏکҐਯ೪ॏᏱଲ܂ٿȂ ᇅਣໍϟᆡઢȂ࣐࿌ࠊᇄᢋ೪ॏఁݨيΤࣁЬȄߞпٿȂစҦҐਯஊ يϟᓻؿ೪ॏϘȂڐձࠣؔܥᛔߝࡤȂѠпхߓᇄᢋߗх೪ॏѭؑΚਣ ϟစڑϟձȂϛկߴΠϏޠᇅКȂُٯᜍᇄᢋ೪ॏึޠक़ ၭȄ
༉ಜޠീޑᓣڑᙡଷΠձ௵ȃᐍ౪ȃԞᙡ๊ձཿҭȂпІۢ៕ޠл ्ѓѵȂөณϛւңീޑᓣᙵ൳ޠНڑޑᙡȂႁཽަژఁϾޠѓȄӱ ԫȂീޑᓣᇅަཽϟሰ्Κঐޫܓձ࣐௦ដޠϮ८ȇپԄݳᛴਜ਼য় ፝၃࡛ᑟ৲ٕՈምȂ२ུ೪ॏΚঐഇ݃࣡ዮߝޠԆ༲ԓΤπȂ൸Κঐ݃
݃ע ̼ ᇄ ௌ ॴ Н഻ ̼ ༉ܜ ༫ୣ ഻ཏ
ᡘپޠφȄԥᠨܼԫȂҐਯ༂ӏعਯߞ੬ր Ӷ ԫ ᜱ ᗥ ਣ ڔȂ დ Ҵ ᇄ ᢋ τ Ᏹ ീ ޑ ᓣȂఃᇄᢋޠτᏱ᐀ԥീޑᓣϟӒᗎȄᏖ గഇႇീޑᓣڑᙡޠਯЅ৲ҢձࠣȂӶ ఁ ึ ޠ ي ڸ೪ ॏ ޠᐤ ѭ ϜȂ ϼ я ᇄ ᢋ ೪ ॏ ఁ ึ ي ޠ ෂ І Р ӪȂ Our ܼౚਂਂޠӶᇄτޠਯ༫Ϝя Museum ౫ȂԄίშȄ
ᗷ ด ϛ τȂ կ ഭ ഡ ᗷ ϊȂ ϥ Our Museum ӓȄ ഇ ႇ ՞ ڑᙡȠ Digital Archives ȡ ܗ ՞ ീ ޑᓣ Ƞ Digital Museum ȡ ܉ ྆ ޠȂ
Openness Of
ѠпึදޠѓࠔґѠ४໕Ȅ՞ീޑᓣޠ ᜱᗥ܉྆ܓȂྜܼޤᜌޠܺȠ
ȡȇཏکഇႇ՞ീޑᓣѠпᡲڑᙡޠНޑϛڨਣޫޠ४ښȂᄈӓਯ৲Ңȃӓᇄᢋ Knowledge ࣦܗՎӓ౩ܛԥሰ्ᘳ៕НޠޑςձᓎਣޠұȂစҦȸ՞ڑᙡȹႁژȸ഻ཏᏱಭȹޠҭޠȄ
ᇄᢋϑԥ೩Ӽ՞ീޑᓣя౫ȂԄࢉয়ീޑଲȃҴᐤѭീޑᓣȃҴՍดऌᏱീޑᓣȃѭᓣ
ޠΚϊؐȂழ Our Museum
ᇄᢋНᝧᓣ๊Ȅ՞ڑᙡܗ՞ീޑᓣ܉྆ޠȂ௱ኅՎఁᏱІᏱಭࣁਣȂܛԥޠᄈ ീ ޑᓣ ՞ Ͼ ڑ ޠᙡ Н ޑձ ഷ ԥ ਞ ޠၽ ңȄ Ҵ ᇄ ᢋ τ Ᏹ ೪ Ҵ
ᇄᢋ೪ॏఁࠊ܂يᗛΚτؐޠΩȄηНϾ഻ཏཿޠ८ࣽٿȂНϾ഻ཏᏱ
ȁ .
དྷକ Our Studio
ϜЗޠ२्ѓϟΚȄ
഻ཏ ȁ
ґޠٿ೪ॏ҇ӲᘫژНजᏱޠᢏᘉȂऌѬህֆޠϏڏȂϛңٿлᏳࠣ೪ॏȄґ
зखޠ՞ऌ 21
ޠٿ೪ॏΞȃНϾᇅऌᏱޠᐍӬȂп၍ޠཽަ؛ୱᚡȂٯ२ུۢ՞ҢࣁᄙȄ೪ॏНϾ ഻ཏࣁȂڐഷಥޠҭޠӶܼםԚҢࣁНϾȂᕋആܓϾޠҢࣁᕘძȄЏڐ
- 380 - 381 -
зࣩȂпȸܓȹ࣐ҐȂпȸНϾȹ࣐ᡞޠ ೪ॏђ२्Ȃ֊ܛᒞޠНϾ഻ཏ೪ॏȄԄ եစҦȸНϾȹᙾඳ࣐ȸ഻ཏȹȂђঅࠣ ȸ೪ॏȹȂη൸ȸНϾ഻ཏȹԄեȸђঅ ೪ॏȹȂηҔ೪ॏఁيґޠٿ፟ᚡȄ ԥ ᠨ ܼ ԫȂ Ҵ ᇄ ᢋ τ Ᏹ ࡼ ր Ӷ ೪ Ҵ
ȂԄშȄ – Our Studio
ϟ ࡤȂ Ӷ ೪ ॏ Ᏹ ଲ ί დ Ԛ Ҵ Our Museum НϾ഻ཏཿϜЗ
НϾ഻ཏཿϜЗ߾пҴᇄᢋτᏱӶ ȃНϾᇅ೪ॏޠఁᏱߞ࣐ஆᙄȂପӬ
ޠНϾ Our Museum
Ȉঢ়ึ२ᘉॏฬȹϜޠН 2008
ᇄᢋစᔽึߪࡠᙾٲޠᄃȂٯ๗Ӭ࢈ۻ ȸࢆ Ͼ഻ཏཿȇᐍӬα෭
഻ཏȃϜ෭ޠ೪ॏ഻ུᇅί෭ޠҀൠȂםԚޠНϾ഻ཏཿᗦȄη൸စҦНϾ഻ཏȃ഻ུ ђঅȃःึ೪ॏᇅ୧ࠣϾ๊ࢳȂᙵ൳НϾ഻ཏࠣޠНϾϲోȄٯᇅࣻᜱޠཿࣩӬձစҦҀൠ ϸݚȃစᔽਞઊຠզᇅ୧ཿዂԓϟ࡛ҴȂпߵԚᕋၽϟѠܓȄഷࡤȂႁژНϾ഻ཏཿᄈঢ় စᔽึڏޠᡞֆઊᇅଔᝧȄ
ᙐّϟȂНϾ഻ཏཿϜЗޠҭዀл्๗ӬȸऌཿȹᇅȸНϾ഻ཏȹȂпҴᇄᢋτ ᏱӶȸఁيȹޠஆᙄȂᡞᡜӵୣޠȸНϾȹ੬ՔȂഇႇНϾȸ഻ཏȹђঅȸ೪ॏȹȂစҦ ȸНϾȹȃȸ഻ཏȹᇅȸ೪ॏȹޠႇโȸȹᇄᢋȂпႁژȸНϾ഻ཏȂަୣᕋആȂҢࣁ೪ॏȂ
କȂึදȸޤᜌစᔽȹᇅȸजᏱစᔽȹҭዀȄη൸НϾ഻ཏཿޠ഻ཏ८ࣽٿȂ Our Studio
ᇄᢋȹޠҭޠȄഇႇȸНϾ഻ཏђঅࠣȹึȸཿӶӵϾȹȂᕋആȸӵୣ഻ཏཿȹȄ
НϾ഻ཏᏱϜЗޠ२्ѓϟΡȄ
- 382 - 383 -
Ңཏ ȁ ȁ .
ձକ Our Factory
ߗԒٿȂНཽ࡛ഛ៊ױဋܼөᑫҀޠϵ፳ᙠኆ࣐࡛ȸНϾ༫ୣȹȂ ණٽНყᡞӼϰ௷ޠጜȃᅌޫȂٯ೪ҴНၦଊયȃშਫၦਠఁࡊ๊ ݉ଡ଼೪ࢋȄԚ࣐ණٽНࣩȃߩᕋւყᡞІঐٻңޠ഻ձൠȄپԄȂ ࣐ᇄіኆޠȸύНϾ༫ୣȹණٽНȃᒒφȃަୣȃϵҖޠᇅ๊ѓ ȂႁަژୣजᏱȃ഻ձȃᏱಭᇅӅޠӼϰϲৡȂ࣐НϾ༫ୣϼฬґޠٿ ུॴᇽȄڐуޠ༫ୣᗚєࢃȈᇄϜȃპဏȃᇄࠓᇅ߇ጹȂٳҦঢ়ฬޠ
ϟࡤȄέҾਞঢ়઼ޠН - Our Studio
ཿ ༫ ୣȂ ϑ Ӷ ө ӵ ୣ ึ ද Н ᔗ ԥ ޠѓ Ȅ ԥ ᠨ ܼ ԫȂ Ґ ਯ ੬ ր Ӷ ೪ Ҵ ȂდНϾ഻ཏཿϜЗ Our Museum ȄණٽᏱҢᏱಭȃᄃಭᇅ༬Κঐ഻ཏჳޠ೪ॏఁي . Our Factory
Ͼ༫ୣޠᄻདྷȂױᖞߗᇄτኁతޠଞህཽᄹҖિኆȂആ࣐НϾ഻ཏཿ ༫ୣ ༫ȂҼϲτᏱึНϾ഻ཏޠѫΚ഻ᖟȄ
࣐ΠᡲНϾ഻ཏཿ༫ୣึදᔗԥޠѓȂҐਯӤਣ௱яΚقӗޠНϾ഻ཏ ཿЛॏฬєࢃȈഞ౯ϏᆡࠣϏձ֬ȃ࣡ዮϏᆡࠣϏձ֬ᇅᆤӬϏ ᆡࠣϏձ๊֬ϸॏฬȄഇႇНϾ഻ཏཿ༫ୣঢ়ໍޠᎺȃኆ୧ໍޠᎺȃ ഻ཏ೪ॏϜЗ೪ॏყޠஊᎵȃ፟โᇅ൸ཿޠᄃಭ๊Ȃजȃ೪ॏȃߓᅌȃ ༉ክ๊ስޠϲৡȂᙾඳԚНϾ഻ཏཿޠഞ౯Ϗᆡࠣȃ࣡ዮϏᆡ ࠣȂпІᆤӬϏᆡࠣȂႁژޠ഻ུᇅђঅȄӤਣȂпȸ഻ཏᇄᢋȹޠ ᢏ ຝ ഐȂ ऌ Ͼȃ ር Ͼȃ ཿ ϾȂ п ם༮ ᇄ ᢋ ޠН ϾȄ ଷ Π ߵໍКᇅޠණ݈ȃஊᎵНϾ഻ཏޠϘᇅණЁ൸ཿޠᝰލΩϟѵȂഇ ႇਫᇅखᓄᎺਯঢ়ኈॲӏᆆޠяޏȂпІτ໕Ϗᆡࠣޠ೪ॏ ึȂဤᄃᇅНϾ഻ཏཿޠ௱ኅȂӤਣٻКစҦ഻ཏᡑԚҢཏȄ ηҐॏฬ൸ҢࣽٿȂНϾ഻ཏᏱϜЗޠ२्ѓϟήȄ
НϾ഻ཏᏱϜЗϟ഻ུစᕋዂԓ НϾ഻ཏᏱϜЗϟ഻ུစᕋዂԓ
Our Factory
जᏱစᔽޠཌྷ౪፤
ߗԒٿȂཿࣩΚޣӶ።ޤᜌစᔽਣхٿޠᖞȂ OECD Ƞ 1999 ȡۢဏޤޠᜌစᔽ߾Ȉޤᜌᇅၦଊ
ޤ . ᜌޠ९ڽȂ഻ആଓ൳ޠᜱᗥȂϑႇџޠЉด
ȡȠ 1999 ȡӶڐȸ Building Wealth ȹΚਫ Lester C. Thurow
ޠҢȃ༉ሏȃᔗң࣐лޠစᔽᡞقȂ֊Ӷစᔽޤᜌޠঢ়ϜȂޤᜌᇅၦଊߵໍစᔽԚߞȃ഻ ആଓ൳пІණٽᐡཽޠл्ΩȄథᛴȠ Ϝ።ȈȸӓзࣩҭࠊҔໍಒήԪϏཿ९ڽ ၦྜȃϏژڏϭЉޠȸޤᜌȹȂൠ९ޠڽኈጓᛠȂሊാܼࠊԪޠၦଊ९ڽȄٯ።ུစ ȡԟӶ Peter Drucker
ԒхӶڐձ ȸ- Post-Capitalist Society ȹȠ Drucker Ȃ 90
ᔽ ਣ х ޠή τ ੬ Ք Ȉ ଷ ᙠ ո ུȃ Ⴣ ᓿ ഻ ཿ ᇅ ᐀ ԥ ഻ ΩȄ ᆔ ౪ τ ৲ ؈ ܝջȠ Ԓх֊ණяȸޤᜌϏձȹޠᢏ܉Ȅ 60 зखޠᆔ౪ࢆȹ።ȈؑঐಣᙒޠਰЗ 21
ȡϜࡿяȈӶޤᜌစᔽޠԒхȂ഻ആΩЩҢΩ२्ȂӍཿ҇ђ഻ུޠၦȂٯ൶२ 1989 ڸңޤᜌϏձޠȸޤᜌȹȄഷߗȂӶུڐȸ ᝰލΩഎϛΚኻȂկԥΚਰЗᝰލΩӉեಣᙒഎϛѠુЎޠȂ٦൸Ȉ഻ུȄ
ѿშ߾Ҧ㠄ყ഻ᒳࢋਐᄹӒҢܛණяӶޤᜌစᔽ࢝ᄻίޠཌྷ౪፤Ȃڐ२ᘉпҢᇨ
ആ࣐ஆᙄȂഇႇःึفᇅҀൠȂױᇄ ᢋޠཿхࡋђϏȠ OEM ȡȂණЁژхࡋ ೪ॏȠ ODM ȡȇഷࡤȂႁژՍ഻ࠣทȠ OBM ȡ ޠҭ ዀȄ ӱ ԫȂ ᇄ ᢋ ཿ ๗ ᄻ ґ ٿሰ ्
Value
ޠᓻ ༗Ȃ ђ ೪ Cost Down
ȂଢؒНϾђঅ೪ॏޠ Value Up
ޠᡑߴࡼ ॏޠ
ȃ Our Studio ᇅ Our Museum
Ȅ ८ ᄈ Н Ͼ ഻ ཏ ཿ ޠᑺ କȂ Ґ Н ւ Added ңშұ྆܉Ȃп
࣐ஆᙄȂ࢝ᄻΠजᏱစᔽޠཌྷ Our Factory ౪፤Ȃڐл्ޠ౪܉ᇴ݃ԄίȈ
ױ՞ڑᙡȠ Our Museum ȡޠȸȹᘜϜ Ȃ࿌ȸȹӪѿٗȂစҦȸ೪ॏȹߓ౫ ȸ഻ཏȹȂӕഇႇၦଊђঅȃޤᜌђঅᇅ഻
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ཏђঅȂםԚȸ഻ུȹޠᐡཽȠ Our Studio ȡȄ࿌ȸȹӪѢٗȂစҦȸȹߵԚȸҢཏȹȂ ޤޠᜌђঅҢ഻ུޠࠣȂӕഇႇ Our Studio Our Factory
ӕഇႇНϾৰȃӵୣ੬Քᇅ഻ཏࠣȂםԚȸ഻ཿȹȠ Our Factory ȡޠᐡཽȄη൸Ԅեၽң ޠȸȹ࣐ஆᙄȂစҦ Our Museum ޠ഻ཏђঅםԚ഻ཿޠᐡཽȄНϾ഻ཏཿࠣޠท഻ཏђঅ߾ஆܼȸНϾ੬ՔȹȂစҦȸ೪ॏȹ ᕋആҢࣁࠣکȂഇႇȸࠣทȹםԚҢࣁᄙȄȸӵୣНϾ੬Քȹ൸ȸࠣท഻ཏȹϜᙾᡑ࣐ȸစ ᔽȹȄȸ഻ཏȹစҦདޠᇰӤȂȸࠣทȹࠍᄃ౫НϾ೪ॏ഻ཏޠ൭ϮȃКࢳܗРݳȄӱԫȂ ӵୣࠣޠท഻ཏᙐޠᇴ൸ӵୣНϾഇႇȸ഻ཏȹ೪ॏȂစҦȸࠣทȹᄃ౫Κᆎ೪ॏࠣک ܗҢࣁᄙȄ࿌ȸ՞ڑᙡȹ๗ӬȸНϾ഻ཏȹȂӕђΤȸऌȹȂഇႇȸ೪ॏȹ౫ȸ഻ཏȹȂ
࢝ܛᄻޠजᏱစᔽȂҐॏฬᐍӬα෭ڑޠᙡ՞ȃ Our Factory
҇ดѠпഇႇӵୣཿࠣޠท഻ཏђঅȂӕ഻ᇄᢋစᔽᙻۊȄ
ȃ Our Studio ᇅ Our Museum
НϾ഻ཏ୧ࠣ೪ॏዂԓ
࣐ΠႁԚ Ϝ෭᠍௳ޠึᇅί෭ޠҀൠ๗ӬԚ೪ॏޠཿᗦȄη൸စҦ՞ڑᙡȃ഻ཏђঅȃःึ
೪ ॏ ᇅ ୧ ࠣ Ͼ ๊ ࢳȂ ᙵ ൳ Н Ͼ ഻ ཏ ࠣ ޠН Ͼ ϲ ోȄ ٯᇅ ࣻ ᜱ ޠཿ ࣩ Ӭ ձ စ Ҧ Ҁ ൠ ϸ ݚȃ စ ᔽ ਞ ઊ ຠ զ ᇅ ୧ ཿዂԓϟ࡛ҴȂпߵԚᕋၽϟѠܓȄ ഷ ࡤȂ ႁ ژ഻ ཏ ђ অ ࠣ ᄈ ՞ ϲ ৡ ཿϟڏᡞֆઊᇅଔᝧȇҐःفණя ԄίშޠНϾ഻ཏ୧ࠣ೪ॏዂԓȄ
൸ ೪ ॏ โ זՅ ّȂ Н Ͼ ഻ ཏ ୧ ࠣ ೪ ॏ Ѡ п ϸ Ԛ Ȉ ᘞ ڦН Ͼ ॴ ੀ ੬ ՔȠ ௱ ౪ ȡȃ םԚ ೪ ॏ ྆ ܉ዂ ԓȠ ޤᜌ ȡȂ ᇅ Ԛ Н Ͼ ഻ ཏ ୧ ࠣ ೪ ॏȠ හ ኌ ȡ ๊ ή ঐ ࢳ ȇ ݔᄹ Ƞ 2005 ȡױαख़ޠ ྆ ܉ᔗ ң Ӷ ՞ ڑᙡ ޠ഻ ཏ Ᏹ ಭ ϜȂ
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ٯ Н Ͼ ഻ ཏ ޠђ অ ϸ Ԛ ή ঐ ࢳȂ ණ я ԄშϜຏጤޠНϾ഻ཏ୧ࠣ೪ॏޠђঅ ዂ ԓȄ ൸ ՞ ڑᙡ ޠН Ͼ ഻ ཏ ђ অ Յ ّȂ ڑ ױᙡ Н ޠ ޑ ۗȸ ၦ ਠȠ Data ȡȹ ђ п ϸ ݚᐍ ౪Ȃ ᡲ ѻ Ԛ ࣐ ԥ ཏ ဏ ޠН ޑȸ ၦ ଊ Ƞ Information ȡȹȂ ௱ ౪ ޠ Ω ȇ ױၦ ଊӕђпᐍ౪ᘫાȂםԚԥңޠНϾȸޤᜌ Ƞ Knowledge ȡȹȂ Ᏹ ಭ ޤᜌ ޠР ݳȇ ࣻױᜱޤޠᜌђпࣁၽң൸םԚޠ ȸ හ ኌȠ Wisdom ȡ ๗ ශȂ ᔗ ң ޤᜌ ၍ ؛ୱᚡޠΩȇՅᐍঐႇโ഻ཏᏱಭޠ ఁيҭޠȠݔᄹ๊Ȃ 2005 ȡȄ ൸՞ڑᙡޠНϾ഻ཏђঅՅّȂڑױᙡН
ȡȹȂ Information ȡȹȂᏱಭޤᜌ Knowledge
ޠ ޑ ۗȸ ၦ ਠȠ Data ȡȹ ђ п ϸ ݚᐍ ౪Ȃ ᡲ ѻ Ԛ ࣐ ԥ ཏ ဏ ޠН ޑȸ ၦ ଊȠ ௱౪ޠΩȇױၦଊӕђпᐍ౪ᘫાȂםԚԥңޠНϾȸޤᜌȠ
ȡȄ 2005
ޠРݳȇࣻױᜱޤޠᜌђпࣁၽң൸םԚޠȸහኌȠ Wisdom ȡȹ๗ශȂᔗңޤᜌ၍؛ ୱᚡޠΩȇՅᐍঐႇโ഻ཏᏱಭޠఁيҭޠȠݔᄹ๊Ȃ
൸НϾ഻ཏђঅՅّȂಒΚࢳԄեױۗޠȸНޑၦਠȹȂ፮ϡཏဏȂစҦȸၦଊђঅȹȂ Ԛ࣐ԥңޠȸ೪ॏၦଊȹȇӕစҦϸݚᘫાȂഇႇȸޤᜌђঅȹȂᡑԚѠңޠȸ഻ཏޤᜌȹȇഷࡤȂ ࠍစҦࣁၽңޠȸ഻ཏђঅȹȂםԚԥቌޠȸහኌଓȹȄԄݏӕ๗Ӭ౫хၦଊऌᇅႬဟህ
ȡقಜȂձ࣐ȸ೪ॏᏱಭᙾඳȹޠ൭ϮȄഷࡤȂࠍւңႬဟህֆ೪ॏȠ CAI
ȡقಜȂ CAD
ֆ೪ॏࣻޠᜱȂѠпഇႇ՞ڑᙡםԚၦਠ৳ȂࣦՎᘘщ࣐ȸ೪ॏޤᜌ৳قಜȹȇӕစҦႬ ဟህֆఁᏱȠ
ޣ௦Ԛ഻ཏ୧ࠣޠ೪ॏȄԥစᡜޠ೪ॏ৲ѠпւңѢშϜ࢝ܛᄻقޠಜՍשᏱಭȂԚНϾ ഻ཏ୧ࠣޠ೪ॏȄᄈܼณစᡜޠ೪ॏ৲ȃߒᏱܗᏱҢȂηѠစҦঐ࢝ᄻᏱಭԄե೪ॏНϾ ഻ཏ୧ࠣȄ
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൸ᄃርޠஉ८ՅّȂᐄԄშίРຏጤܛ ұȂη൸ഀ๗՞ڑᙡȃ഻ཏђঅȃःึ ೪ॏᇅ୧ࠣϾޠΚೲႇโȂӕପӬစᕋዂԓ ڑޠᙡђঅᄻདྷȃҀൠϸݚȃစᔽਞઊȃ୧ ཿዂԓᇅᕋၽޠѠ๊ܓȂםԚࢌϸϏέӶ ӔӤ࢝ޠᄻίȂᐍӬȃ഻ཏᇅҢཏႁԚ စᔽजᏱޠԚݏȂԄშϜήঐቺԪᇅϛӤ ࢳޠᜱ߾ܛұȄпԫ࢝ᄻ࣐ஆᙄȂପӬ࢈ۻ ܛॐۢȸНϾ഻ཏཿȹึॏฬȂଇԄ եഇႇ՞ڑᙡ഻ཏђঅȂНϾ഻ཏᙾඳ ࣐НϾ഻ཏ୧ࠣ೪ॏޠዂԓȄη൸п೪ॏ ཿᜧᆔ౪܉྆ޠȂᐍӬНϾ഻ཏȃђঅ೪ ॏȃҢᇨആȂΞՎၰޠ೪ॏཿȂ ႁژпȸНϾђঅȹٲࢉޠϾȂпȸ೪ॏђ
অȹޠϾȂᇅпȸ഻ཏђঅȹޠ୧ࠣϾȂȸ՞ڑᙡȹޠНϾᙾඳ࣐НϾ഻ཏ୧ࠣϟҭޠȄ
഻ུစᕋዂԓ
ҴᇄᢋτᏱȂϲഷԟη୳Κ೪ԥȸϏ೪ॏȹޠܛقτᏱȂљзखٿȂณϛпȸ ȃϏȃ೪ॏȹή҂ᒌޠఁ࣐يஆᙄȂଢؒȸКȃ഻ཏȃҢཏȹᆤӬޠ೪ॏҭዀȄӱԫȂ
ם༮ᇄᢋȹޠҭዀȄ࿌ᇅ೪ॏၾܼٗНϾϟȂसژȸ഻ཏȹ֊ Ȇ
Ґॏฬ౫ȸϏޠᏅΩȹȂٻяȸ഻ཏݳ៴ޠȹȂױȸϏȹᒋΤȸ഻ཏȹȂᡲȸ഻ཏȹᡑԚȸҢ ཏȹȂᄃ౫ȸࠣکНϾ
ѠᡑԚȸҢཏȹȄԄࠊख़л्пНϾ഻ཏཿ࣐ϜЗȂ๗ӬȸऌȹᇅȸНϾȹȂᐍӬҴ ᇄᢋτᏱӶȸఁيȹޠஆᙄȂᡞᡜӵୣޠȸНϾȹ੬ՔȂഇႇНϾȸ഻ཏȹђঅȸ೪ॏȹȂ စҦȸНϾȹȃȸ഻ཏȹᇅȸ೪ॏȹޠႇโȸȹᇄᢋȂпႁژ๗Ӭȃ഻ཏᇅҢཏޠȸज ᏱစᔽȹҭዀȄ
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စᕋ౪܉
࣐ Π ႁ ژН Ͼ ഻ ཏ ђ অ ୧ ࠣ ೪ ॏ ޠҭ ޠȂ Ҵ ᇄ ᢋ τ Ᏹ ᐍ Ӭ α ෭ ڑ ޠᙡ ՞Ƞ ᇄ τ ീ ޑᓣ ȡȃ Ϝ ෭ ᠍ ௳ ޠ ึȠ ᇄ τ Н Ͼ ഻ ཏ Ᏹ Ϝ З ȡ ᇅ ί ෭ ޠᇨ ആ Ң ޑȠ ᇄ τ Н Ͼ ഻ ཏ ཿ ༫ ୣ ȡȂ ഷ ࡤ ๗ Ӭ Ҁ ൠ Ԛ ࣐ Н Ͼ ഻ ཏ ೪ ॏ ޠ ཿ ᗦȄ ڐл ् ޠ౪ ܉൸ စ Ҧ ՞ ڑᙡȃ ഻ ཏ ђ অȃ ः ึ ೪ ॏ ᇅ ୧ ࠣ Ͼ ๊ ࢳȂ ᙵ ൳ Н Ͼ ഻ ཏ ࠣ ޠϲ ోȄ ڐᄃ ር ޠձ ࠍ ݳᇅ ࣻ ᜱ ޠཿ ࣩ Ӭ ձȂ ױН ڑ ޑᙡ ޠђ অ ᄻ དྷȂ စ ҦҀൠϸݚȃစᔽਞઊຠզᇅ୧ཿዂԓϟ࡛ҴȂ п ߵ Ԛ ᕋ ၽ ϟ Ѡ ܓȂ ႁ ژ഻ ཏ ђ অ ࠣ ᄈ Н Ͼ ഻ ཏ ཿ ึ ϟ ڏᡞ ֆ ઊ ᇅ ଔ ᝧȂ Ԅ შ Ϝ
ܛұȄഷࡤȂӕᐄ೪ॏᜧޠᜱ܉ȂױНϾ഻ཏ೪ॏޠᢏ܉ȂЖΤӍཿҘ៊စᕋޠዂԓϜȂη൸ ๗ӬНϾ഻ࠣཏዂԓᇅӍཿစᕋዂԓȂԄშίРܛұȄ
შϜѠпఽྀࣽޠяαȃϜȃί෭࡚ޣޠᐍӬȂᇅЬ҂ኅ࡚ޠཿ๗ӬȂѠпႁژစҦҐ ρНϾޠ഻ཏȂᙾϾ࣐пऌ೪ॏࠣȂႁژҘ៊စᕋޠҭޠȄڐᄃርޠࠍݳҦᇄτീޑ ᓣණٽНϾ഻ཏྜٿޠȂစҦᇄτНϾ഻ཏᏱϜЗޠःึ೪ॏȂҢНϾ୧ࠣޠ഻ཏȂӕһ ҦᇄτНϾ഻ཏཿ༫ୣҢȃᇨആᇅȄӱԫȂґٿҐॏฬԚ࣐๗Ӭീޑᓣޠȸ՞ڑ ᙡȹȃ೪ॏᏱଲޠȸНϾ഻ཏȹᇅНϾ഻ཏཿ༫ୣȂစҦ഻ཏђঅ഻ུНϾ୧ࠣ೪ॏڑޠጓȂ םԚւңീޑᓣڑᙡޠȸȹȂ๗Ӭ೪ॏޠНϾȸ഻ཏȹȂםԚȸҢཏȹޤޠᜌစᔽዂԓȄ
စᕋዂԓ
НϾ഻ཏᏱϜЗϟᕋၽȂ߾пึНϾ഻ཏ୧࣐ࠣлȂٯ୶ᇄτ৲ҢਯЅ๊ձࠣȃп І௦ڨѵࣩϟېଋ೪ॏȄϜЗစᕋϟ೪ॏϸ࣐೪ॏึȃېଋ୶ȃېଋ೪ॏ๊РԓȄ
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ӶᄃርޠစᕋРԓࠍ߾๗ӬःفȃఁᏱᇅ݉ଡ଼ή՞Κᡞޠ഻ུစᕋРԓȂڐစᕋዂԓᇅಣᙒޠᜱ ߾ȂԄѿშȄ
ఁيҭዀณуȂȸᏱпयңȹՅϑȂӱԫȂНϾ഻ཏᏱϜЗпȸఁᏱȹ๗Ӭȸ݉ଡ଼ȹ࣐лȄఁ Ᏹ݉ଡ଼ϜЗпөϏः࣐ࡊفлණٽఁᏱࣻޠᜱ݉ଡ଼ȂήঐᆡࠣϏ֬ࠍп഻ཏᇅఁᏱዂԓःึȃ Ᏹःଇཽȃϲѵঢ়Ᏹһࢻ๊࣐лȄٯւңീޑᓣޠൠȂପӬःଇཽᇅࣻᜱϟᏱ ࣁȂԄᖟᒳлᚡ៕ȂѫܺൠཿһࢻȃϏ֬ᆡࠣึߓཽȃᏱҢձࠣึߓ๊ࣁȄ೪ॏ ݉ଡ଼ϜЗࠍᄈѵණٽ೪ॏ݉ଡ଼Ȃп೪ॏึȃېଋ୶ȃېଋ೪ॏȃᏱӬձ๊РԓȄϸր൸ ϛӤ೪ॏӬձॐۢ࠷ङȂҦϜЗлӉᐄ೪ॏϟܓ፵Ȃԋ௷ᎍӬߞޠఁ৲॓ೱஉȄٯ ᄃር݉ޠଡ଼پձ࣐ᄃଡ଼ఁᏱޠఁ؆ȂࣻڐᜱᒳݳѫॐϟȄ
഻ཏཿϜЗޠѫΚঐѓࠍ௱ኅȂଷΠ༉ಜޠീޑᓣ୶ޠၰѵȂഇႇႬφ୧ଡ଼ණٽ ၰȃࠣท௱ኅᇅ഻ཿ݉ଡ଼ޠ҂ѯȄໍΚؐܦཿ๗࿘ܗӤཿᖓ࿘ȄഇႇႬφ୧ଡ଼ᆪၰ ҂ѯ࡛ޠဋȂпຏᔤ୧ۺϟ࢝೪Ȃණٽ৲ҢІਯЅձࠣȃᏱਯՍ഻ࠣทᆡࠣȃНϾ഻ཏ୧ࠣ
ϟ ୶Ȅ ձ ࣐ Ᏹ ਯ ᄈ ѵ ࡈ༉Ս഻ࠣทᆡࠣϟๆ πȂ ᙥ Ҧ ᆪ ၰ ᗋ ޑ ௦ ܦ Ᏹ ਯ ޤӫ ࡚Ȃ ࣻ ڐ ᜱ ᒳ ݳѫ ॐ ϟȄ ໍ Κ ؐ ๗Ӭ഻ུيԚϜЗޠѓ Ȃ ණ ٽ ཿ ᒛ ၛȃ һ ࢻ ᇅ Ᏹ Ӭ ձȂ ֝ Ж ኆ ୧ ໍ ᎺȂ ٯђ ᚗ ᜟ Ӭ ձȂ ഇ ႇ ኆ ୧ ޠህ ᏳڟֆҢٯМනᄃଡ଼ ఁᏱȄ
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НϾ഻ཏཿޠ௱๋
ᐄ α ख़ ज Ᏹ စ ᔽ ޠཌྷ ౪ ፤ ࢝ ᄻȂ ᇅ Н Ͼ ഻ ཏ ཿ ޠ഻ ུ စ ᕋ ዂ ԓ ޠ ଇȂ ൸ ᒋ Ӭ Н Ͼ ᇅ ज Ᏹ ߵ Ԛ Н Ͼ ഻ ཏ ཿ Յ ّȂ Ѡ п စ Ҧ ഻ ཏ Ң ࣁ ཿ ഇ ႇ ί ӗ ѳ ঐ ๋ ௱ Ȅ ڐ௱ ๋ ϟ ౪ ܉ȃ Р ݳȃ ෂȃ ௱ ๋ ᇅ ҭ ዀ ϟ ᜱ ߾ ᇴ ݃ԄίშȄ
Ƞ ȡ1пऌ࣐Ңࣁ഻ཏȂሰ्೪ॏђࡼޠଡ଼ ᄃձݳНϾ௱ΩȂҢࣁॴੀܝΩȂณ ᅿ഻ཏࠍڏᡞяࡿޠዀȄη൸ஆ ӶНϾȂഇႇҢࣁ഻ཏȂםԚҢࣁᄙȇ ഇႇӵୣНϾ੬Քཿึᗎ༗ᇅҢࣁ
ຳᗎ༗ໍϸݚ።ࢦȂڟֆཿНϾِ࡚ޠΠ၍Ңࣁॴੀຳᗎ༗ȂпւཿᕘძึȄ
Ƞ ȡ 2пНϾ࣐ҢࣁॴੀȂሰ्ณᅿ഻ཏޠ௱๋ऌ௱ΩȂҢࣁ഻ཏܝΩȂ೪ॏђঅࠍ ڏᡞяࡿޠዀȄη൸пऌ࣐ஆᙄȂϾҢࣁ഻ཏȂႁژ೪ॏђঅޠҭޠȄւңӱӵښ ۤึ഻ཏҢࣁཿ༫ୣȂܗຠ໕Ϗཿ༫ୣ።ᐍۢ՞๊๋Ȃпཿထᆺ࡛ဋቌঅᜧȂւң ऌණЁཿᝰލΩȄ
Ƞ ȡ3пजᏱ࣐ҢࣁࠣکȂሰ्ӓҖᇅޠ௱ኅࣁजᏱ௱ΩȂҢࣁࠣܝکΩȂӓҖजᏱࠍ ڏᡞяࡿޠዀȄη൸пजᏱ࣐ஆᙄȂϾҢࣁࠣکȂႁژӓҖजᏱޠҭޠȄഇႇ௱ज Ᏹ೪ॏޠӍཿӬձРȂпᓻඐ௪ࢋԄใ๊ȂჃᓿӍཿߞΤजᏱၦȂණЁΩၦҐ І ࠣ ੬ Ք ᓻ ༗Ȅ ज Ᏹ ޠ ຳ ࠣ کഇ ႇ Ң ࣁ ཿ ቌ অ ᜧ ࡛ ᄻȂ ණ Ё Ң ࣁ ཿ ޠज Ᏹ ᇅ ᡞ ᡜ ݉ଡ଼ࠣ፵Ȅ
Ƞ ȡ 4пစᔽ࣐ҢࣁᄙȂሰ्ᖃᡞᕋആޠҢࣁ౪܉စᔽ௱ΩȂҢࣁᄙܝΩȂᖃᡞᕋആࠍ
- 402 - 403 -
ևΩڏޠᡞࡿዀȄη൸пစᔽ࣐ஆᙄȂϾҢࣁᄙȂႁژӓҖᜱЗᖃᡞᕋആޠҭޠȄഇႇҢ ࣁཿޠНϾᇅजᏱϰષȂ࡛ဋԚѓޠ୧ཿᕋၽዂԓȂජඬစᔽޠԚߞΩІᝰލΩȂึٴЋҢ ࣁजᏱϜЗȂٻᇄᢋᗛӪҢࣁ৭ȂпҢࣁजᏱԚ࣐ཿ഻ུޠᝰލᓻ༗Ȅ
๋ٳѠϸ࣐ڎঐቺ८Ȃ֊഻ུᇅ഻ཿᐡཽȄಒΚঐቺ८ϸրଭᄈ༉ಜཿȃऌཿᇅ೪ ॏ݉ଡ଼ཿޠ੬ۢᜱᗥୱᚡȂᔤۢڏᡞԥਞ๋ޠᇅ௪ࢋٯဤᄃஉȂпНϾᇅऌ࣐КࢳȂഇႇ ҢࣁᄙᇅҢࣁ഻ཏȂණЁө೪ॏཿޠ഻ུᝰލΩȄಒΡঐቺ८ࠍпजᏱᇅစᔽ࣐КࢳȂӓ८ ᕋആҢࣁࠣکᇅҢࣁॴੀȂഇႇӓҖजᏱޠ௱ኅȂዻໍߵޠܓϾ೪ॏःفȃ೪ॏϘஊଌᇅ ၯཿܗཿ๗࿘םԚ഻ཏҢࣁཿȂпණାᇄᢋ഻ཏҢࣁཿޠᐍᡞ໕ᇅםຬȄ
๗ ȁ ᇮ ߗԒٿȂᇄᢋНϾ഻ཏཿፁࠐึȂԥֆܼழစᔽԚߞᇅཿЁ઼ȄӱԫȂᙥҦНϾ഻ཏ ཿϜЗܛ᐀ԥᆡޠϏѵȂ੬րᆺฑܼҢࣁᆡࠣޠ೪ॏȂᄈܼґٿϏȃȃНϾᇅҢ ࣁޠ๗ӬȂᡲҢࣁᆡ࣐ࠣউҢࣁழٿНϾȃȂഇႇНϾ഻ཏޠђࡼȂԄӤࠣทםຬΚૢȂ ᄈӵРȃᄈӍཿȃᄈНϾםԚାޠစᔽਞઊȄҴᇄᢋτᏱޠНϾ഻ཏᏱϜЗජඬ՞ ڑᙡНϾ഻ཏޤޠᜌȂၽңϏ؆ਠᇅ഻ཏϰષȂഇႇНϾၦଊᙾඳ࣐ޤᜌစᔽޠዂԓȂ౫ԥ ޠऌഇႇНϾ഻ཏޠђঅȂၽңѠпፓᇨޤޠᜌစᔽዂԓܼ໕ϾޠҢαȂпᘘτҀൠޠ௱ኅ ᇅ୶Ȅ
ם༮ᇄᢋȹٲޠཿ Ȇ
ґޠٿНϾ഻ཏᏱ༫ୣึޠȂւңαख़ޠНϾ੬ՔᙾϾ഻࣐ࠣཏޠ഻ུዂԓȂପӬఁᏱ ຺ڠॏฬȃ഻ཏࠣ೪ॏᇅН഻يԚϜЗޠ౪܉ᇅձݳȂණяȸࠣکНϾ
ෂȂగӼޠ഻ཏٿՍᇄᢋӼϰޠНϾ੬ՔȂӔ഻ᇄᢋॴੀȂЖึྜྜϛᘟޠ഻ཏࠣȂМእ НϾ഻ཏཿึޠȂᡲղשӶཌྷϜޤڨٵᜌစᔽழޠٿԚݏȄ
- 404 - 405 -
഻ ཏ
೪ ॏ
ၯ ࣩ
ෂ
഻ཏһᎣ
೪ॏෂ Ȇ
єਫ਼ලॴੀଇᇄᢋ೪ॏఁޠيగ
Ԓ ᇄ і Ҁ ᖟ ᒳ ޠз ࣩ ೪ ॏ τ ཽȂ пȸ Design At The 2011
Ԓзࣩ೪ 2011
ȹ ձ ࣐ τ ཽ л ᚡȂ Ϝ Н ࠍ пȸ һ Ꭳ ȹ Κ ມ ٿ༉ ႁ ೪ Edges ॏ ᇅ ڐу ስ ޠһ ࢻ Ϥ Ȅ ᇄ ᢋ Ԛ ѓ л ᒳ ॏτཽȂӠᜍΠር೪ॏަထା࡚ۢᇄᢋ೪ॏ഻ཏߓޠ ౫ȄᇄᢋഇႇԪᜳூޠзࣩ೪ॏτཽȂစҦ೪ॏᇅөስ ϟޠȸһᎣȹȂٯଭᄈࣻᜱޠឋᚡණя഻ུࡧᆱȂᡲ ᇄᢋᇅር೪ॏȸһᎣȹ௦क़ٯйᄊᓟِȂϑစᕖூٿ
ȹ ࢆ ޠ ਣȂ ҇ ሰ Design At The Edges
Սзࣩ೪ॏስঢ়ᏱۢޠȂڐԚ൸ԥҭӔȄНϾ ഻ ཏ ೪ ॏ Ӷ ८ ᄈȸ
ȹ ࢆ ޠ ਣȂ Design At The Edges
ᇰఽ༉ಜᇅ౫хޠȸһᎣȹȂηऌᇅНޠȸһ Ꭳ ȹȄ Յ ೪ ॏ Ӷ ८ ᄈȸ
҇ሰᇰఽࢌ༉ಜᇅ౫хޠȸһᎣȹȂηऌᇅН ޠȸһᎣȹȄ
ӱԫȂ࿌೪ॏ८ᄈၯࣩȃၯስܗཿ๗࿘ޠ഻ཏȸһᎣȹ ਣȂԄեഇႇ೪ॏࡧՄᐮึ೪ॏఁޠي഻ུᇅആȂпᕋ ആґٿ೪ॏఁޠيෂȂ൸ઊם२्Ȅ
Ԓཽ 2011 Ida
์Ӷзࣩ೪ॏτཽϜȂᇅ॓ೱდ೪ॏఁيःଇཽᇅ ፤ᏬȂߓึٯ፤НᇅᚡᅌᗀȄٯй์ܼ
ޠߓึܛᚡᅌᗀᇅ፤НȂҔࠊख़ȸ༉ಜᇅ౫хȹᇅȸऌ ᇅНȹޠһᎣȂηȸ೪ॏ഻ཏȹᇅȸ഻ձȹޠ ڻԒਣȂߓึึܛ 100
У С Ȅȹ 12 7 ȂህϧτᏱȂ 59-76
ڻԒርᏱःଇཽ፤ 100
ȸ . єਫ਼ලॴੀଇᇄᢋ೪ॏఁޠيగȹ࣐
һᎣȄҐതп์ᇅєਫ਼ල഻ਯ ޠ፤Н
Ԓ 2009
лȂ၏Нึߓܼȸख܉єਫ਼ල НȂ
- 408 - 409 -
10 #
In 1919, the Bauhaus school was founded by Walter Gropius in Weimar, Germany. Based on the art and technology, Bauhaus that combined crafts and arts, and was famous for the approach to design that it publicized and taught. Bauhaus was founded with the concept of “rationale” and the idea of creating a 1919 ԒȂєਫ਼ලȞBauhausȟ๗ӬКϏᇅϏཿȂଢؒ
'total' work of art in which all arts, including architecture would
пȶ౪ܓȷ࣐ஆᙄޠ೪ॏࡧᆱȂ࣐౫х೪ॏࡿЖΚঐུРӪȄ
eventually be brought together. Although Bauhaus operated
єਫ਼ලޠ೪ॏ౪དྷȂழзࣩޠܓ౫х೪ॏၽȂആ൸ΡΫ зख೪ॏ౫хϾॴޠᇽȄᇄᢋޠ೪ॏఁึيȂτयηٸ ඊєਫ਼ලޠఁي౪܉ȄਣໍזΤΡΫΚзखȂӶєਫ਼ල഻Ҵ
only in 15 years (1919-1933), the Bauhaus style became one of the most influential currents in modern design. The Bauhaus movement has been the greatest influence on the design field in the 20th century. In general, the development of Taiwan design education was followed the concept of Bauhaus style. In 21th
100 ڻԒϟርȂҐНпҴᇄᢋτᏱ೪ॏᏱଲ࣐پȂ२ུ
century, especially at 90th anniversary of Bauhaus, it’s time to
ࡧՄȶᇅȷུޠಜΚȂױ೪ॏఁيϜޠȶऌᇅНȷ
rethink the concept of art and technology in one unity in Bauhaus style. Therefore, taking the college of design in National Taiwan
ӕϡ२ུ።ᐍȇଇԄեӱᔗަཽᡑ᎑ᇅऌึȂഇႇ഻
University of Arts as an example, the main purpose of this paper is
ཏཿ೪ॏःޠܛفఁي౪܉ȂණЁ౫х೪ॏఁࠣޠي፵Ȃ
intended to study how to adjust the “technology and humanity”
ӕ౫єਫ਼ලޠ೪ॏఁي౪དྷȄ
in design education. Especially, in recent development of creative industries focuses on the efforts among the government, enterprise, and academia sides. It is necessary to bridge the gap between the design education and design practicing to establish a design strategy for educational, research, professional and administrative endeavors.
ࠊ ȁ ّ ԒȂєਫ਼ලȠ Bauhaus ȡ഻ਯ 1969
ԒࡤȂᙛᎨ 40 ԒȂ 1919
Ԓ є ਫ਼ ල ᙠ ֮Ȃ ூ ᓼ ȇ ด Յ є 1999
ԒϟርȂ์݃עϏϏཿ೪ॏऌޠᏱҢȄ 50
ᙠਫ์ଅȂ࿌Ԓᄈєਫ਼ලޠንኙᇅዦЏӶȄᗷܼ ਫ਼ලޠఁي౪܉ଷΠᄈঐঔಭ೪ॏޠႇโӼܛఃึѵȂᄈᇄᢋ೪ॏఁيҼኈሊȄ ੀᛴڄලȠ Walter Gropius ȡпȸᇅུޠಜΚȹఁي౪܉ȂӶԚҴಒΚܛ೪ॏᏱਯє ਫ਼ලȂఃΠȸ౪፤๗Ӭᄃଡ଼ȹޠ೪ॏఁيȇጃҴпȸܓҐ՞ȹޠ೪ॏলᏱȂ።ȸ೪ॏޠҭ ޠȂՅϛࠣȹȇٯණяȸყӬձȹձ࣐೪ॏޠϏձРԓȂηഷԟණяȸၯስȹޠ Ӭձࡧᆱ Ȅ
ԒٿȂєਫ਼ල๗ӬКϏᇅϏཿȂଢؒпȸ౪ܓȹ࣐ஆᙄޠ೪ॏࡧᆱȂ࣐౫х೪ॏࡿЖ 90 ΠΚঐུޠРӪȄєਫ਼ලޠ೪ॏ౪དྷȂழзࣩޠܓ౫х೪ॏၽȂആ൸ΠΡΫзख౫хϾޠ ॴᇽȄӤਣȂഇႇ࡛ᄻΚঐӬ౪ࡋޠᢏзࣩȂٻ౫х೪ॏᗛӪᄊུޠძࣩȄԥᜱєਫ਼ලޠлȃ Ԛ൸ᇅኈࣻޠᜱ፤ख़ࣻ࿌ӼȂ൸ڐлՅّȂԄࠊख़ޠєࢃȈ
Ƞ ȡ1ȸᇅུޠಜΚȹޠఁي౪܉ȇ Ƞ ȡ 2ȸܓҐ՞ȹޠ೪ॏলᏱȇ Ƞ ȡ3ȸၯስȹޠӬձࡧᆱȄ ൸ڐԚ൸ᇅኈᐍ౪ϸख़ԄίȈ
Ƞ ȡ1൸ȸᇅུޠಜΚȹޠఁي౪܉ՅّȂєਫ਼ලᒋӬΠႇџહᆟᇅᄃңޠఁي РԓȂഀ๗ᇅऌȂߵԚᇅུޠಜΚȄ Ƞ ȡ 2൸ȸܓҐ՞ȹޠ೪ॏলᏱՅّȂєਫ਼ල௦ڨΠऌձ࣐ঢ়ܗ೪ॏ৲഻ձޠϏڏȂԚ ΠजϏၽпٿȂ௱КϏϟजᇅऌᔗ၏࣐݉ଡ଼ࡧޠདྷȄ Ƞ ȡ3൸ȸၯስȹޠӬձࡧᆱՅّȂєਫ਼ලᄃ౫Π೪ॏᖓ࿘ޠ౪དྷȈȸ๗Ӭঢ়ȃ৲ȃ ঢ়ᇅ᜔ֆޠΩ໕ȂႇȃϏཿڸϏޠӬձРԓȂпᒘؒࠣޠȄȹੀᛴڄල Ӷུ࡛ᑟᇅєਫ਼ලΚਫϜໍΚؐᇴ݃ᡞ഻ձᆡઢȈȸ㬾կȂשউϛΚঐყӶࡿද ූࡿޠදίೞޠӬձȂࣻЇޠȂשউ्ᑀҴՅөᅿܛޠџ࣐ΚঐӔӤҭዀϏձȄȹ
- 412 - 413 -
ᇄᢋޠ೪ॏఁึيȂτयηٸඊєਫ਼ලޠఁي౪܉Ȅ ԒึޠҔ 50
ԒȂ Ҵ ᇄ ᢋ 1957
ऌᏱਯ೪ҴޠजϏऌȂఃᇄᢋޠ೪ॏఁيȂࡤڐ Їᔗᆎпȸᄃଡ଼ȹ࣐лޠ೪ॏఁيȄ 1964 ԒȂ ݃ עϏ ॷ Ӓ Ԛ Ҵ Ϗ ཿ ೪ ॏ ԒȂєࢃԚѓτᏱȃһτᏱȃݔऌτᏱᇅᇄᢋ 2000
ऌȂᓎࡤ೩ӼऌІାᙜᏱਯӒࡤԚҴΠ೪ॏࣻᜱऌقȄ 1973 ԒȂ Ԛ ѓ τ Ᏹ ೪ҴϏཿ೪ॏقȂ ऌτᏱ๊Ȃ೪Ҵ೪ॏീςੳȂఃש೪ॏޠା๊ఁيȄᇄᢋ೪ॏఁيፁ ࠐ ึ ޠԚ ݏȂ Ҕ Ӡ ᜍ Π ࿌ Ԓ є ਫ਼ ල ණ я ȸ ᇅ ུ ޠಜ Κ ȹ ޠ خ ޤ ُȄ
љзखٿȂᇄᢋစҦ೪ॏఁيϑစࣀږȸฺеȹϛޠᆏဵȂᇄᢋᗷด ءԥ߬ᝌ઼݃ޠር೪ॏτ৲ȂկᇄᢋӍཿ࣐ΠؒҢԇȂпȸ೪ॏဈх Ϗ ȹ ޠଡ଼ ᄃ ձ ݳȂ ࠔ ആ ൸ Π ᇄ ᢋ ᠰ ࠎ ޠȸ ೪ ॏ ყ ȹ Ȃ η ᆘ ᇄ ᢋ ೪ ॏ ึᙻۊޠȄԄᇴᇄᢋޠȸစᔽᙻۊȹӱ࣐ᇄᢋޠȸ༖ȹಭܓȂစ ҦևΩϏձூޠٿȇ٦ቅᇄᢋึޠȸ೪ॏᙻۊȹࠍ࢝ᄻӶᇄᢋȸଡ଼ᄃȹ
ޠ೪ॏఁيȄᇄᢋޠ೪ॏఁྜيՍᙜཿఁيᡞޠقଡ଼ᄃձݳȂηӠᜍΠ єਫ਼ලȸ౪፤๗Ӭᄃଡ଼ȹޠ೪ॏఁي౪܉Ȃആ൸Πᇄᢋޠစᔽᇅ೪ॏ ᙻۊȄ
Ӳႇџ೪ॏึޠȂשউึ౫೪ॏέӲژޠܓቺ८Ȃη൸።഻ཏҢ ࣁजᏱࡤޠϏਣхȄܛп౫ӶҔፚȸНϾᇅȹԄե๗ӬȸऌȹȂ םԚȸजᏱစᔽȹޠ഻ཏҢࣁཿޠਣΠȄႇџȂϏཿࠣޠಂᘉΚϹ ࣐ȸѓȹȠ Use ȡȇ౫ӶȂ഻ཏҢࣁࠣޠлᡞࠍȸȹȠ User ȡȄ഻ཏ ҢࣁࠣᗀؒޠȸȹޠजᏱ੬ՔȂϏཿࠣᗀؒޠȸዀྦȹޠऌ ੀȂৰӶȸजᏱȹޠ੬Քᄈȸȹ्ؒޠȇȸዀྦȹޠੀᄈȸޑȹ ࠣޠ፵ᆔښȄ഻ཏҢࣁࠣȸܓȹߓޠ౫ȂϏཿࠣȸܓޑȹޠଢؒȇ ഻ཏҢࣁࠣȸདܓȹޠຨؒȂϏཿࠣȸ౪ܓȹޠሰؒȄ೪ॏНϾ
Ԓࠊєਫ਼ලණяޠȸ೪ॏޠҭޠȂՅϛࠣȹȂпȸܓҐ՞ȹ 90
഻ཏࣁȂڐഷಥޠҭޠӶܼםԚҢࣁНϾȂᕋആܓϾޠҢࣁᕘძȄη Ҕ
ޠ೪ॏলᏱȄ
݃ע ̼ ᇄ ௌ ॴ ഻ཏ ̼ ೪ॏ һᎣ ෂ
ԒȂਣໍזΤΡΫΚзखȂᗷด೪ॏ໕ᓎऌؐໍፁࠐึȂ೪ॏॴੀҼᓎНϾ 2019 ࡧዙޠᅌᡑՅϛᘟ௱ചяུȂկ百Ԓࠊєਫ਼ල࣐౫х೪ॏఁܛيණяޠٿήঐлȈȸᇅ ུޠಜΚȹޠఁي౪܉ȃȸܓҐ՞ȹޠ೪ॏলᏱᇅȸၯስȹޠӬձࡧᆱȂڐҭዀᇅቌঅ
ڻԒϟርȂॷӒ२ུ 90
ϬดϛᡑȄ൸೪ॏఁيՅّȂڐఁيҭዀᇅ೪ॏҐ፵ηϛᡑޠȂ्።ᐍޠ೪ॏԄեӱᔗऌ ึᇅަཽᡑ᎑ȄҐНпҴᇄᢋτᏱ೪ॏᏱଲ࣐پȂӶєਫ਼ල഻Ҵ ࡧՄȸᇅȹུޠಜΚȂױ೪ॏఁيϜޠȸᇅȹϡ२ུ።ᐍȇӕпȸܓҐ՞ȹ ޠ೪ॏলᏱᇅȸၯስȹޠӬձࡧᆱȂଇԄեӱᔗަཽᡑ᎑ᇅऌึȂණЁ౫х೪ॏఁޠي ࠣ፵Ȃӕ౫єਫ਼ලޠ೪ॏఁي౪དྷȄ
ȸᇅȹଇᇄᢋ೪ॏఁي
Ӷ є ਫ਼ ල ఁ ي౪ དྷ ϜȂ ੀ ᛴ ڄල ᇰ ࣐ Ȉȸ Κ ঐ ᓻ ޠ ؿ೪ ॏ ৲ ҇ Ӥ ਣ ᓻ ޠ ؿϏ ৲Ȃ ᓻ ޠ ؿ ೪ ॏ ৲ ҇ Π ၍ ؑ ᆎ ؆ ਠ ޠ੬ ܓȂ Ѿ ֽ ޠђ п ၽ ңȂ կ Ӥ ਣ έ ҇ ः فө ᆎ םԓ ڸ೪ ॏ ౪ȄȹȇӶੀᛴڄලޠЗҭϜȈȸϜѡзखޠτఁஇӬ࡛ᑟ৲ȃᓐ༮ঢ়ᇅϏ৲๊ಁޠϘ
හڸȂӶӤЗӬձίܛ഻ആяޠٿޑȄȹஆܼԫȂੀᛴڄලᇰ࣐ȈȸΚ৵࡛ᑟڸޑΚӈϏ ཿࠣȂᔗᡞ഻ձίȂпዀྦϾȃዂಣϾ๊౫хРݳȂໍၯስӬձܛூޠژԚ൸Ȃܛп ೪ॏ৲ᇅϏ৲ְ๊ԥϛѠᑒྟޠଔᝧȄȹєਫ਼ලޠȸᇅུޠಜΚȹޠఁيҭዀȂ֊ ஆܼαख़ޠ౪፤ࡧདྷȄ
ߗԒٿȂȸजᏱȹգᓎޤᜌစᔽץഁޠᑺକȂ࢈ۻᑗ྄п೪ॏ݉ଡ଼ཿᜧ܉྆ޠȂॐۢНϾ഻ ཏཿࣻᜱึޠॏฬȂڐ२ᘉӶܼНϾԄեђঅȸ೪ॏ഻ཏȹȂԚ൸ȸ೪ॏཿȹȂםԚȸज ᏱစᔽȹȄНϾ഻ཏཿાΤঢ়ึ२ᘉॏฬȂᡘұᇄᢋစᔽึ८ᖞᙾޠϹȂϑစ් ഐޠӔᜌȄӶޤᜌစᔽޠਣхȂНϾᇅཿޠᜱ߾СઊஞϹȂНϾሰ्߇ᓁၦޠཿȂՅ ࠣηѠпഇႇНϾޠђঅԚ࣐ཿȄᄈཿՅّȂНϾђঅ഻ആΠࠣቌঅޠਰЗȇᄈНϾՅّȂ ཿ௱НϾึޠΩȄϭЉȂӍཿ८ᖞȸစᔽӓ౩ϾȹޠፑᔟȂԄե๗ӬНϾึද೪ॏ഻ ཏȂпȸ೪ॏӶӵϾȹᕋആࠣ੬ՔȂ८ᄈΚݱȸҀൠӓ౩ϾȹࢆޠȂґٿᇄᢋึН Ͼ഻ཏཿȂණЁ೪ॏཿᝰލΩ्ॷޠ፟ᚡȠ࢈ଲȂ 2002 ȇеୋӓȂ 2005 ȇݔᄹڸеምᡘȂ ȡȄᇄᢋޠစᔽᙻۊȂᎭޠႇџϜϊӍ༖ևΩࡺ҉ޠᆡઢᇅ߰ۤޠഽϏၦȂկංԒ 2008
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ٿٳᓻ༗ϑစೞϜڦܛхȄᇄᢋԄݏདྷӶӓ౩ޠစᔽϜխԥΚৱϟӵȂ ࡛҇ҴକᇄᢋՍϐޠНϾࠣทȂଷΠޠණЁѵȂᗚ҇চറ഻ཏޠ೪ ॏᇅНޠᜱᛅȄԄեစҦȸНϾȹᙾඳ࣐ȸ഻ཏȹȂђঅࠣȸ೪ॏȹȂ
. ᇅུޠಜΚȇኻޠ
η൸ȸНϾ഻ཏȹԄեȸђঅ೪ॏȹȂӲᘫ೪ॏޠҐ፵ᗚऌᇅНޠ ୱᚡȂη൸єਫ਼ල഻ਯϟߒޠఁي౪܉ᇄ ౪དྷӲᘫϏޠҐ፵Ȃ൸ȸϏϛѠءȂϛѠѷȹȂᇄᢋґٿ೪ॏఁ ҇يሰࡧՄޠୱᚡȄ
ϏϛѠءȂϛѠѷ
ՍϏཿ९ڽпࡤȂऌΚޣᖆᄹޑ፵Н݃ޠΩȄՅߗхϏ೪ॏޠᅌ ᡑȂηᓎऌໍޠȂҼؐҼᗎȄϏ೪ॏᅌᡑޠႇโࣽٿȂؑ࿌ऌ ԥॵ៛ޠܓऐખȂ҇ดழϏᇅ೪ॏ݃ᡘޠᡑ९ȄӱԫȂᇴȸऌȹȸϏ ϟҐȹȂᄃϛ࣐ႇȄፚژϏ഻ཏȂНඉᑺਣхঐцንኙޠϏਣ
хȂ٦ঐਣхޠϏӟȂѠӤਣฬঢ়ȃঢ়ȃ࡛ᑟ৲ܗၒȂංоӓ ϘޠϏτ৲ȄпϏ࣐پȂ٦ਣޠϏӟКဟٯңޠȂуဟೢདྷޠȂޣ
ԒхޠϏཿ९ڽпࡤȂऐดϟᐡఢڦхΠΩȂࠣ൸ӶҀൠޠ 1850
௦ഇႇуޠᚗКȂ౪ϛӤޠ؆፵ݎױ՚яȂϛկҢࣁңࠣηࠣȄ ژΠ
ሰؒίȂѬτ໕Ңࠔ܈ࠣ፵ȂࠣІϾࡤȂٿഇႇࠣܛ౫ޠ Ϗ ϟ ज Ȃ η ӱ ԫ Յ ᄛ ᄛ ѷ ΠȄ Ж କ ೩ Ӽ ԥ ᜌ ϟ ς ޠᜱ ЗȂ ࡅ ೄ ٩ ල ޠ जϏၽ൸پޠڑφȂڐϜτঢ়ᜱЗޠឋᚡϟΚȂ൸ᐡఢ໕ίȂ ϨቅȸϏϟजȹȉϨቅᐡఢਣхޠȸजȹȉϨቅȸםԓȹϘӬᎍޠ ᐡఢजᏱȉ८ᄈτ໕ҢޠᐡఢजᏱȂ೪ॏȸࠣȹޠᔗ၏ঢ়Ȃᗚ Ϗโ৲Ȃঐឋᚡτঢ়፤ख़೩εȂΚءޣԥۢ፤Ȃᔗ၏ױঢ়ࢋпϏโ ఁيЩၷԂȂᗚஊᎵϏโ৲ޠోᎵЩၷᄈȉစႇ೩Ӽ೪ॏၽޠᄃ፻ ᇅ፤ख़ࡤȂึ౫ڎᆎձݳഎϛ۾ڻȂτঢ়ΚयӤཏኻޠϘᔗ၏२ུఁيȂ єਫ਼ලηӱԫᔗၽՅҢȄ
єਫ਼ලॴੀଇᇄᢋ೪ॏఁޠيగ єਫ਼ලॴੀଇᇄᢋ೪ॏఁޠيగ
࿌ԒੀᛴڄලпȸᇅུޠಜΚȹޠᄰဵȂӶԚҴєਫ਼ලᏱਯȂఃΠӓུޠ೪ॏఁيȄ ϛႇєਫ਼ලӶࡅᅵਣхȂੀᛴڄලᇰ࣐ȈȸΚঐঢ়စႇޠܓఁࡤيȂѠпᐋӉໍϏཿ ޠӉଡ଼ȹȄژΠಞਣхȂੀᛴڄලӶȸєਫ਼ලޠᄻདྷᇅಣᙒȹϜᇴȈȸ㬾Κঐᇰᜌུޠ഻ ձቌঅޠঢ়ȂစႇϏཿзࣩޠᄃርଌጜпࡤȂڏԥޣ௦഻ആٳቌঅޠРݳȄуউࡿٻ Ϗཿ࣐уউޠᄻདྷ݉ଡ଼ȇӤਣȂϏཿҐٙҼ൷ؒ௵ڸңуউ൳ܼ౪၍ޠܓଌጜРԓȄȹȄஆҐ αȂєਫ਼ලಞਣхޠԟȂӶӁีȠ Johannes Itten ȡ ޠઢ બ ߓ ౫ л ဏ л Ᏻ ίȂ ᗚ п ঢ় ࣐ лޠ೪ॏఁيȇژޣ٦ஆȠ Laszlo Moholy-Nagy ȡЖໍ๗ᄻлဏޠ౪፤ࡤȂєਫ਼ලΚР८ђϏኆ ȡȹȄᇅࠣ೪ॏϟ Art And Technology
ఁيȂኁଷԟޠᚗक़ఁ࡚ښيȂഃᅛసϾঢ়ޠӌ໕Ȃєਫ਼ලޠఁيϘᄛᄛȸᇅϏ Ƞ Art And Craftsmanship ȡȹᙾᡑژȸᇅȠ ޠ๗ӬȂНඉᑺޠКဟٯңȂژϏཿ९ڽᐡᏣڦхΩޠፑᔟȂпІजϏၽ௱ऌ ᔗ၏࣐݉ଡ଼ࡧޠདྷȂഷࡤȂєਫ਼ල೪ॏఁي౪םޠ܉ԚȂᐍঐႇโΚጦᄛՅഃؐໍϘ ֚ᄃ౫ޠϏձȄ
೪ॏስϜࣻᜱޠȸϏȹᇅȸȹȂᇄᢋґึٿНϾ഻ཏཿޠஆᙄȂ࿌഻ձᇅ೪ॏၾܼٗ НϾϟȂसژȸ഻ཏȹ֊ѠᡑԚȸҢཏȹȄӱԫȂԄե౫ȸ೪ॏᇅ഻ձᏅΩȹȂٻяȸ഻ ཏݳ៴ޠȹȂױȸजᏱȹᒋΤȸ഻ཏȹȂᡲȸ഻ཏȹᡑԚȸҢཏȹȂ२౫ȸϏϛѠءȂϛѠѷȹ ޠҭዀȂϘԥѠԚ൸НϾ഻ཏཿȄȸϏȹϛѠءȂȸϏȹࡿޠпНϾ࣐नෂޠҢܗ КȂկѬНϾޠΚഌϸȇ഻ཏࡿޠစҦ೪ॏޠђঅȂءԥ೪ॏђঅȂηϛ๊ܼ ഻ཏȇҢཏࠍєࢃၰᇅࠣท݉ଡ଼Ȃܛп഻ཏȃءԥࠣทηϛ๊ܼҢཏȄӱԫȂԄեױ ђα഻ཏᡑԚҢཏȂНϾ഻ཏཿ҇ሰࡧՄޠୱᚡȄӱԫȂȸϏȹϛѠءȂȸȹϛѠѷȄ ӶϏޠስϜȂҦܼਣхޠᡑ᎑Ȃᡲєਫ਼ල༉ಜ৲৷ޠښȸᅛໍԓᏱಭȹژ౫хᔗңାऌ ޠȸഁԚԓᏱಭȹȂηᡲȸҢࣁ҇ሰࠣȹ༉ಜпȸᄃңȹяึՅଢؒȸᄃңȹᇅȸजᢏȹٯ२ޠȂ ژ౫ϭଷΠ२ຝচڏȸᄃңȹᇅȸजᢏȹϟѵȂໍՅᗀفᆡઢቺ८ޠȸНϾቌঅȹᇅȸਣۧȹȄ НϾ഻ཏཿӶөޠ௱ίȂȸजᏱȹϑစԚ࣐НϾ഻ཏཿϛѠޠુܗΚᕘȄӱԫȂȸȹ ϛѠѷȄ
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ڻԒϟርȂҴᇄᢋτᏱ೪ॏᏱଲ२ུࡧՄȸᇅ 90
ဤᄃєਫ਼ල೪ॏᄃଡ଼ఁي
Ӷєਫ਼ල഻Ҵ ȹུಜΚޠਣхཏోȂӶȸϏϛѠءȂϛѠѷȹޠ౪܉ίȂױ೪ॏఁي Ϝޠȸᇅȹӕϡ२ུ።ᐍȄᙐّϟȂґٿᇄτ೪ॏᏱଲґޠٿᐍ ᡞ፟โ௵ңᎍܓდȂఁᏱαпӱ؆ࢋఁޠРԓȂᐍӬөᏱقཿስ፟โȂ ฬཿਰЗ፟โȂᇩઊᏱҢᒶ፟ڏኇܓȄ೪ॏᏱଲਰЗ፟โდРԓȂ пєਫ਼ලޠ೪ॏఁي౪དྷȂഇႇϏձࡊޠРԓᄃ౫౪፤ᇅᄃଡ଼๗Ӭޠ೪ॏ ఁيҭዀȄڐєࢃήঐ२ᘉԄѿٯᏖగ೪ॏᏱଲܼ೪ॏఁᏱޠᐤѭϜȂ ණ я ᜱ ᗥ ึ ޠ ܓ ᇅ ฬ Ȃ п ϼ я ᇄ ᢋ ೪ ॏ ఁ ึ ي ޠ ෂ І Р ӪȂ Ҽ గႁژᏱࣩІཿࣩӼϰޠһࢻᇅӬձ Ȉ Ƞ ȡ1ଲӔӤ҇ঔ፟โᎍܓϾȇ Ƞ ȡ 2ဤᄃःࡊفᄃଡ଼ఁᏱȇ Ƞ ȡ3ȸᇅȹޤޠᜌᒋӬᇅȸϏᇅ೪ॏȹޠҢࣁᄃ፻Ȅ
ᇄτ೪ॏᏱଲପӬࠊख़ޠҭޠȂᄃଡ଼ఁᏱޠᐍᡞ࢝ᄻდ࣐ȸఁيᇅ፟ โఁᏱȹȃȸᄃಭȃ݉ଡ଼ᇅစᕋȹᇅȸ௱ኅᇅ୶ȹ๊ήτୣ༶Ȅഇႇޤᜌ
Ԓࠊ 90
༉௳ޠȸ፟โఁᏱȹȂഀ๗ᙜൠޠȸᄃଡ଼ఁᏱȹȂႁژȸ௱ኅ݉ଡ଼ȹȂަޠ ཽቌঅȂໍՅႁԚᄃଡ଼ఁᏱޠᐍӬҭޠȄᐍঐ࢝ᄻޠϜЗࡧདྷ൸п
ޠєਫ਼ලܛථ㍚ޠ೪ॏఁي౪܉Ȃл्စҦᏱਯޠҔఁيȂஊيᏱҢޠ ཿᇅཿޤᜌȂໍՅഇႇᏱϜЗȂᏱಭყᆡઢᇅᓷ࠷Ȃഇႇᐍ ޠᄃଡ଼೪ॏȂஊᎵყԄեԥਞ౦ޠԚӉଡ଼ȄഷࡤȂഇႇࣻᜱޠ൭ᡞၦ ଊܗ୧ൠࣁȂଷΠ௱୧ࠣޠ഻ཏѵȂηစҦ഻ཏ୧ࠣ௱Ϯ೪ॏ৲ܗ ঢ়ȂႁԚஊيᇅޠ೪ॏϏձϟҭዀȄᐍঐ፟โޠฬҭዀȂϛѬ ஊᎵΚঐ೪ॏϏձȂՅᎵԚᇅ೪ॏყᔗԥޠȸყᆡઢȹȂȸ Team ȹηҔєਫ਼ල࿌Ԓ።ޠ೪ॏఁيҭዀȄӶαख़ޠఁيҭዀίȂ፟โ Work ೪ॏࠍٸᐄȸНϾ഻ཏཿȹޠϲోᇅਰЗ྆܉ȂөᏱಭስְпጃҴஆҐ ౪܉ȃःᔤఁᏱҭዀᇅॐۢΩࡿዀ๊ήঐࢳȂٿฬࣻᜱޠ፟โ࢝ᄻȄ វख़өᏱಭስϟϲోȃਰЗ྆܉ᇅ፟โقಜ࢝ᄻȂӕึጃҴڐϸࢳΩ
݃ע ̼ ᇄ ௌ ॴ ഻ཏ ̼ ೪ॏ һᎣ ෂ
ࡿዀࡤȂϸրτᏱȃःܛفᆉςੳᇅീςੳ๊ήঐቺ८ȂفϏ೪ॏޠ፟โ࢝ᄻȃึ๋ ᇅᄃࢋҭዀȄ
єਫ਼ලᆡઢଇᇄᢋ೪ॏཿ֩ޠძ
Ԅᇴᇄᢋႇџޠȸစᔽᙻۊȹӱ࣐ᇄᢋȸ༖ȹޠಭܓȂစҦևΩٛ༖ϏձՅூޠٿȇ٦ ቅᇄᢋഷߗȸ೪ॏཿึᙻۊޠȹȂࠍ࢝ᄻӶᇄᢋȸଡ଼ᄃȹޠձ࣐ȄӍཿ࣐ΠҢԇȂ७մ ԚҐڿด२्ȂկӶᝰޠލᔇΩίȂᄛᄛᡞཽစҦ೪ॏණାࠣޠቌঅȂϘӍཿҘ៊စᕋޠ
1990 .!
ԒхࡤȂۗஉȸӓ८ණ݈ࠣࠣ፵ॏฬȹȠ 1988 .! 1980
ϛΡߟݳȄᆎւңҢᇨആޠᓻ༗Ȃഇႇ೪ॏٿණାࠣߤђቌঅޠձݳȂҔᇄᢋึϏཿ ೪ॏଡ଼ᄃޠձݳȄЏڐစᔽഌӶ ȡȃȸӓ८ණЁϏཿ೪ॏΩॏდȹȠ 1989 .! 2004 ȡᇅȸӓ८ණ݈ࠣםຬॏฬȹȠ 2003 ȡήঐϥԒॏฬȄй౫Ҕஉޠঢ়ึࣻᜱॏდϜȂȸНϾ഻ཏཿึॏฬȹȃȸཿ 2005 ାঅϾॏฬȹഎᇅȸ഻ུ೪ॏȹڸȸࠣทםຬȹԥޣ௦ᜱ߾ȄᆎΚೲࡼ៊ණЁ೪ॏཿ๋࢈ޠȂ ߵԚ೪ॏཿϭЉޠᄹෂȄ
ڨޠᇰ࣐२्Ȅᡘұ೪ॏϑစԚ࣐ 28%
՞೪ॏ݉ଡ଼ཿϵѨ॓ೱܗ೪ॏࣻᜱഌߟлᆔȂໍୱڣ።ࢦಜॏȄ።ࢦ๗ݏᡘұȂ 1,002
ᇄᢋ഻ཏ೪ॏϜЗစېଋᇑࣅኊ߭ϵѨȂଭᄈཿࣩၽң೪ॏܛݸޠःفൣ֚Ȃԫःف ߾ଭᄈ ڨޠᇰ࣐೪ॏၽңᄈϵѨޠᕋၽߩள२्Ȃ 66%
ޠ 78%
ȡ࣐ΠໍΚ 2005
೪ॏȃႬဟᛳშȃࠣ ! 0! ୧ࠣӍდ Dm
Ӎ ཿ ᕋ ၽ २ ् ޠȸ ᜱ ᗥ ᕽ ਞ ࡿ ዀȂ KPI Ƞ Key Performance Index ȡȹȄ ഇ ႇ ၦ ਠ ϸ ݚᡘ ұȂ Ӎཿࣲԥၽң೪ॏ഻ུޠစᡜȂڐ೪ॏл्ೞၽңӶᓄ ๊Ȅ
ӤਣȂःفൣ֚ηࡿяґٿϥԒӍཿᄈܼ೪ॏࣻᜱМяητൾԚߞȄݔᄹȠ
ؐΠ၍ҭࠊࣁ៛ܼᇄᢋޠ೪ॏϵѨᇅӍཿޠ೪ॏഌߟлᆔউȂᄈܼ࿌ࠊ೪ॏཿݳࣽޠᇅُ၍Ȃ
೪ॏޠஉᖃᆀȃਫ਼ᅖ೪ॏޠ೪ GE/Fitch ঢ় 6 ޤӫ೪ॏϵѨޠлᆔȄᙥҦፚΠ၍ٳᇄᢋޠ೪ॏ
ঢ়ϵѨޠ೪ॏഌߟлᆔȂпІ 13
စ ୱ Π є ࢃ ݃ ஆ Ⴌ Ƞ BenQ ȡ ޠ೪ ॏ ᖃ ᆀȃ ᆉ Ⴌ ဟȠ ASUS ȡ ޠ೪ ॏ စ ౪Ȃ п І 㠄 Ⴌ ဟ Ƞ Acer ȡޠ೪ॏߞ๊
ॏᖃᆀȂᇅᅖ٥ር೪ॏޠ೪ॏᖃᆀ๊
ཿޠስᏳȂԄեԚ൸ᇄᢋޠ೪ॏᙻۊȂӤਣȂηᙥҦထ೪ॏཿජಹ࡛ޠឋȂᚅఽᇄᢋ ೪ॏཿ࿌ࠊޠୱᚡȂ૮ᇅ೪ॏఁيԥᜱ֩ޠძȂϸήঐР८ᙐख़ԄίȈ
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ᇄᢋሰ्ஊᎵ೪ॏτ৲ܗစᕋ೪ॏყ
ߗԒٿȂᇄᢋӶርϏཿ೪ॏࣩޠԚߞᡚȂទூ೩Ӽзࣩԥӫ೪ॏᝰᗊޠ τዪȄഛ៊֝Ж೩Ӽር઼ޠ೪ॏτ৲ٿȂࣽࣽᇄᢋޠ೪ॏࣩึۼژҢΠ
ѭ༲ջȠ Philippe Ȇ
Ϩቅٲȉር೪ॏτ৲ޠીીٿȂᜍ݃ΠᇄᢋϏཿ೪ॏޠԚ൸ȂՍԥ٘ڐ п༈ޠ੬ᘉȄᗷดԥདოᇴȈᇄᢋሰ्ஊᎵຆւ ȡ ኻ ޠ೪ ॏ ৲Ȃ ด Յ ࡼ ᆎ ࣽ ޠ ݳ ȸ ُ ᐚ ϛ ُ ݔȹȄ ӱ ࣐ ᇄ ᢋ Starck Ϗཿ೪ॏᓎစᔽޠԚߞՅึȂ 1980 ԒхпࠊȂᇄᢋޠхࡋђϏȠ OEM ȡ пȸ७մԚҐȹȂҢȸޑजቌȹޠࠣȂԚѓޠҴܼ٘зࣩᇨആཿȄկ
ޠх Ϗ ਣ хȂ ኆ ୧ Ӷ OEM
Ȃ ᗷ ด Ԛ ൸ Π ᇄ ᢋ ࢳ ޠ ܓစ ᔽ ᙻ ۊȂ ߞ Յ ε ϟȂ ٸᒧ Ԛ ܓȂ OEM
ᆎ Ѭ ԥȸ Ԛ Ґ ȹ ءԥȸ ቌ ੀ ȹȂ Ѭ ޤၿȸ Cost Down ȹȂ ϛ ޤၿȸ Value ȹޠ Up ณ םϜ ᡑ Ԛ Ӎ ཿ ึ ೪ ॏȂ Ս ഻ ࠣ ท ߣ ޠΩȄ Ӷ ሃೳᔗࡩҢഎٿϛІޠᕘძίȂԥਣึ೪ॏȂԄեஊᎵ೪ॏτ৲ȉ ᇄᢋᗷดءԥ߬ᝌ઼݃ޠር೪ॏτ৲ȂկᇄᢋޠӍཿ࣐ΠؒҢԇȂп
ȸ೪ॏȹඳȸॐȹȂഇႇȸ೪ॏȹစᕋȸࠣทȹޠଡ଼ᄃձݳȂࠔആ൸ᇄᢋ
ԒࠊȂєਫ਼ලණяȸყӬձȹձ࣐೪ॏޠϏձРԓȂη൸ȸ๗ 100
ᠰࠎޠȸ೪ॏყȹȂᇄᢋ೪ॏඵࡅርՍѠႲȄ
Ӳ
Ӭঢ়ȃ৲ȃঢ়ᇅ᜔ֆޠΩ໕ȂႇȃϏཿڸϏޠӬձРԓȂ пᒘؒࠣޠȄȹηഷԟණяȸၯስȹޠӬձࡧᆱȂཿ๗Ӭᇅ
ש -- উϛΚঐ
ၯӬձȂҔЇᔗ࿌ࠊ೪ॏӶᇄᢋӍཿึޠᄃݸȄڐӬձޠᆡઢࢌӬձ έᝰޠލᚗទ๋Ȃ൸ੀᛴڄලᄈᡞ഻ձᆡઢޠ೩
ყӶࡿදූࡿޠදίೞޠӬձȂࣻЇޠȂשউ्ᑀҴՅөᅿܛޠџ࣐ ΚঐӔӤҭዀϏձȄцӕԪ݉ڄੀᛴڄල࿌Ԓᄈ೪ॏყӬձܛණяޠሊ ُȄ
єਫ਼ලॴੀଇᇄᢋ೪ॏఁޠيగ єਫ਼ලॴੀଇᇄᢋ೪ॏఁޠيగ
ᇄᢋሰ्ଢؒ೪ॏঅึܗද೪ॏቌঅ
စᕋᆔ౪ቺ८ࣽٿȂٿȸҀൠȹٿՍᇄᢋထ೪ॏყޠስॗȂȸҀൠȹ೪ ॏᄃଡ଼Ϝഷ२ຝޠӱષȂхߓ೪ॏཿӶ८ᄈτޠᝰލᔇΩίȂᡲ೪ॏޠҭ࣐ޠΠԚѓޠ ࠣȄѫΚР८Ȃࠣ೪ॏึޠҭ्ޠࠣԚѓޠȸ୧ࠣϾȹȂпႁژ୧ཿαޠւઊȂ ܛпȸ Ԛ Ґ ȹ ӱ ષ η Ӥ ਣ Ԛ ࣐ २ ् ޠՄ ໕ ӱ ષȂ η ௦ ᜍ ݃ ഇ ႇȸ ೪ ॏ ȹ ഻ ആȸ অ ȹ Ȃ ཿ ᔗң೪ॏޠл्ҭޠϟΚȄ൸೪ॏႇโՅّȂ༉ಜޠȸѓܓȹȃȸϮ८ȹȃȸȹۢ؛
ȂစႇήȃѳΫԒึޠࡤȂཿӶޠᐍӬȃᐡᄻ೪ॏȃ OEM
ࠣԚѓޠ२्ӱષȂดՅή्ષٯґԚུ࣐Κх೪ॏлᆔȂձ࣐ຠቌ೪ॏޠഷ२्ӱષȂ ηӠᜍΠᇄᢋࠣ೪ॏକྜܼ ໕Ͼ๊Ȃቺ८ޠජඬϑစᅛᗎԚዤȂ٘пӱᔗө഻ུޠࠣ೪ॏȄԄեױȸܓȹޠҢ ࣁᄙȂᒋΤȸऌȹޠདܓࠣϜȂЇՅτঢ়ᄈܼґٿࠣ೪ॏޠӔᜌȄ
ѫΚР८Ȃ೪ॏϲోଇȸजᏱȹȂϑစԚ࣐ٳ೪ॏཿစ౪ഷ२ຝޠӱષȂхߓ፭Зਈ ҭޠࠣȂ҉ຳഷޣ௦ԥਞޠРݳȄঅூΚණޠȂȸНϾȹӱષηԚ࣐२्ޠ೪ॏຠ
ᠧࡿዀȂᜍ݃ᇄᢋӶӓ౩ϾҀൠޠᝰލᕘძίȂȸНϾȹৰϑစԚ࣐ӓ౩Ͼίࠣ೪ॏȸӤϜ ؒȹޠᗎ༗ȄᙾٳᡑӶӶᇴ݃Ԅեึද೪ॏޠቌঅȂϑစґٿ೪ॏཿ҇ሰ८ᄈޠ२्፟ ᚡȄ
ԒࠊȂєਫ਼ල௦ڨΠऌձ࣐ঢ়ܗ೪ॏ৲഻ձޠϏڏȂԚΠजϏ 100
൸ࠣ೪ॏᄈҢՅّȂݨ२ޠԥӼЎঅȇٻңޠཽަܗᢏᘉȂᜱЗޠঐࠣ ழٿϨቅቌঅȄ
ၽпٿȂ௱КϏϟजᇅऌᔗ၏࣐݉ଡ଼ࡧޠདྷȄጃҴпȸܓҐ՞ȹޠ೪ॏলᏱȂ
Ԓࠊє 100
።ȸ೪ॏޠҭޠȂՅϛࠣȹȄᇄᢋҔӶ௱НϾ഻ཏཿȂڐਰЗቌঅӶܼۢ೪ॏ НϾ഻ཏࣁȂڐഷಥޠҭޠӶܼםԚҢࣁНϾȂᕋആܓϾޠҢࣁᕘძȂηҔڴᔗ ਫ਼ලпȸܓҐ՞ȹޠ೪ॏলᏱȂܛණяޠȸ೪ॏޠҭޠȂՅϛࠣȹȄ
ၯᝰލӓ౩ҀൠܗୣНϾӶӵ೪ॏ
Ӷӓ౩Ͼᇅऌޠؐໍ௱ݱֆᝣίȂᇄᢋ೪ॏყѫΚ८ᖞࢆུޠ൸ၯޠܓᝰލȂӱԫ
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࣐Πӱᔗᆎၯޠ೪ॏᝰލȂԄեпୣНϾ੬Ք࣐лȂᙾඳ࣐НϾ഻ཏ ࠣޠࠣ೪ॏዂԓጸดԚםȄަୣҢࣁஆӵȂሰ्ᖃᡞᕋആȇНϾҢ ࣁᄙȂሰ्τঢ়ᜱЗȇ഻ཏདᇰӤȂሰ्НϾђঅȇ೪ॏҢࣁࠣکȂ ሰ्ณᅿ഻ཏȄࠣ೪ॏᇅࠣทࣽٿِ࡚ޠȂӶစᔽӓ౩ϾȂҢࣁӵ౩؇ ॴ ዙ ޠኈ ίȂ ө ޠ ࠣ ೪ ॏ ֖ ౫ Κ य ޠር Ͼ ॴ ੀȂ կ ࠔ ુ н ө Ս ޠ੬ ՔȂณݳᡘұяӵୣޠܓНϾ੬፵ȄߗԒٿȂӶຳᏳӪ೪ॏᗎ༗ޠኈ ί Ȃ উ ۗ ൊ ঐ ܓϾ ܗৰ Ͼ ޠ ࠣȂ ࣦ Վ ൷ ؒ ڏԥ Н Ͼ ᇰ Ӥ ߓ ܗ౫ Н
ȡӍཿଢؒԚߞޠҢԇϟၿȂկӍཿӶଢؒӓ౩Ͼ Globalization
Ͼ੬ՔޠࠣȂзࣩөҼึя።ՍϐНϾ੬Քޠ೪ॏॴੀȄ
ӓ౩ϾȠ ޠႇโȂԄեߴӵୣ੬ܓпᕋആ੬ՔȂ൸ઊם२्ȄӱԫȂܛᒞޠҐρϾȃ ӵୣϾܗӶӵϾȠ Localization ȡȂϑစԚ࣐ӍཿӶӓ౩ϾႇโϜȂԄեȸӤ ϜؒȹޠРݳȄӶӵϾϑစԚ࣐ࠣ೪ॏ࠷ུޠᐡȂөณϛདྷᅿᒳݳӶ ࠣ೪ॏޠႇโϜȂᒋΤڐୣНϾ੬ՔȂпւࠣӶӓ౩ϾҀൠூژӔ
ቂȄӍཿ८ᖞȸစᔽӓ౩ϾȹޠፑᔟȂԄե๗ӬНϾึද೪ॏ഻ཏȂпȸ೪ ॏӶӵϾȹᕋആࠣ੬ՔȂ८ᄈΚݱȸҀൠӓ౩ϾȹࢆޠȂґٿᇄ ᢋึӵୣ੬ՔޠНϾࠣȂණЁަୣཿᝰލΩ्ॷޠ፟ᚡ Ȅ
ርϾစєਫ਼ල഻Ҵϟߒଇ፤ޠΚঐឋᚡȂᓎऌໍޠӶτ໕Ң ޠлᏳίȂࠣޠӤ፵ܓ७մΠࠣޠঐܓϾȂԄࠊख़ӶӵНϾޠ೪ॏԚ࣐ ӤϜؒޠРݳϟΚȂӲႇџєਫ਼ල഻Ҵпޠٿ೪ॏึȂ೪ॏέӲژН ϾܗϏޠቺ८Ȃη൸።഻ཏҢࣁजᏱࡤޠϏਣхȄܛп౫ӶҔፚ
100
ȸНϾᇅȹԄե๗ӬȸऌȹȂםԚȸजᏱစᔽȹޠ഻ཏҢࣁཿޠਣ ΠȄέᔗᜍΠєਫ਼ලණяޠȸᇅȹུಜΚȂӶєਫ਼ල഻Ҵ
ڻԒϟርȂॷӒ२ུࡧՄȸᇅȹུޠಜΚȂױ೪ॏఁيϜޠȸ ᇅȹӕϡ२ུ።ᐍȇӕпȸܓҐ՞ȹޠ೪ॏলᏱᇅȸၯስȹޠӬձ ࡧᆱȂଇԄեӱᔗަཽᡑ᎑ᇅऌึȂණЁ౫х೪ॏఁࠣޠي፵Ȃӕ౫ єਫ਼ලޠ೪ॏఁي౪དྷȄ
݃ע ̼ ᇄ ௌ ॴ ഻ཏ ̼ ೪ॏ һᎣ ෂ
ᇄᢋ೪ॏఁޠيగ
์ စ ᔗ ऽ Н Ͼ ཽ ڟϟ ᗝ ፝Ȃ ܼ Ԓ 2007
У 10
СђӶӠѼ 29.30
ܛᖟᒳޠ Bandung 2007
ޠᙐᆏȄڐ Prime Minister Initiative
ђᇅٴࠓݎঢ়Ӷ࢈๋ᇅఁي PMI2
ಒΡ۪ PMI2
Ԓऽॷࣻණя๋࢈ޠȂగစҦ 2005
. يȃ൸ཿΩᇅ഻ཏཿ፤ᏬȂܛᒞ PMI2 ఁ л्ޠҭޠஉ
ܼٴࠓݎᖟᒳΠΚقӗ 2007 . 2008
ቺ८๋ޠӬձȄߗԒٿȂऽӶఁيቺ८ዦϹޠ൷ؒӉեѠစҦђӬձٿМࡼঢ়ޠఁيȃ စᔽᇅަཽࣿޠРݳȄ࣐ΠႁژঐҭޠȂऽНϾཽڟӶ ޠା৬፤ᏬȂٳ፤Ꮼණٽఁيᇅ࢈๋лᏳΚঐစҦଇ፤һࢻȂϸٵစᡜޠᐡཽȄӤਣණٽ ᇅӬձȃ๋ᖓ࿘ᇅር๗࿘ޠ҂ѯȄؑΚঐཽፚഎᆺฑܼ੬ۢлᚡϸٵစᡜȂᗷดΚقӗ ཽޠፚȂկؑΚঐлᚡഎᑀҴޠឋᚡȄؑΚঐཽፚණяτঢ়ڏԥӔᜌޠӬձॏฬєࢃःف ᇅӉեӬᎍޠӬձॏฬȄཽፚл्ޠҭޠєࢃȈ
Ƞ ȡ1ޤᜌϸٵȈණٽΚঐ๋ᇅ࢈๋ޠᄈၘ፤ᏬȂпђᓻӒᇅѠӬձጓ൝ޠӔᜌȇ Ƞ ȡ 2൷ؒӔӤӬձޠឋᚡȈ൷ؒӔӤឋᚡᇅӬձᐡཽȂึϤᇍڐւޠӬձॏฬȇ
Ƞ ȡ3ଇђᜱ߾ޠᐡཽȈђऽᇅርჲգޠᓻӒӬձᜱ߾Ȅ ૮൸ᇅ೪ॏఁࣻيᜱޠංঐឋᚡȂପӬࠊख़ޠᇄᢋ೪ॏ݉ଡ଼ཿ֩ޠძණяଇ፤ԄίȈ
ຏᔤᇅᄃ ȁ ȁ .೪ॏఁᜳޠيᚡ єਫ਼ල഻ҴϟߒȂ८ᖞᐡఢН݃ϮΤजϏޠፑᔟȂҭࠊשউ८ᄈࠔޠၦଊऌᒋΤ೪ॏఁ ࢆޠيȄՍϏཿ९ڽпࡤȂऌΚޣ഻ആᖆᄹޑ፵Н݃ޠΩȄՅߗх೪ॏѭޠᅌᡑȂη ᓎऌໍޠȂҼؐҼᗎȄܗ೪ॏᅌᡑޠႇโࣽٿȂؑ࿌ऌԥॵ៛ޠܓऐખȂ҇ด ழ೪ॏᇅޠᡑ९Ȅ೪ॏఁيՍϛپѵȂᓎ՞ऌึޠȂऌӶ՞ึِޠՔ ҦϏᙾڏᡑԚ൭؆Ȅ൸ၦଊऌึޠࣽٿȂ೪ॏఁيᔗ၏ึදեᆎѓȉᅌࡪኻِޠՔȉ ೪ॏఁيϏձґٿሰ्ᜱޠݨฑᘉȂαख़ޠཿᇅఁޠي౫ݸᇅగίȂ८ᄈၦଊऌࢆޠ Ȃ೩Ӽঅூܗ೪ॏఁޠࡧيୱᚡȂ૮ᖟංঐঅூשউࡧޠୱᚡԄί :
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Ƞ ȡ1ᓎ՞ऌึޠȂשউ८ᄈޠᏱҢ՞ऌޠ࡚ҖȂՃ৲՞ऌޠ࡚ಌҖ ٲޠᄃȄ Students Are Digital Natives, But Teachers Are Digital Immigrants. ࣐ٙՃ৲҇ሰңऌٿМࡼུޠᏱಭᆪȂࠍՃ৲ҘሊऌзࣩޠࡋȄ We Need To Embrace Technologies Supporting New Learning Networks Or “Be Forever Visitors In A Foreign Country.” ӱԫȂӶ՞ϾޠзࣩఁᏱࣻߞ൸ם२्ΠȄ Ƞ ȡ . ҴΚঐདྷޠᏱಭᕘძȂѠпᐮᓿНϾ഻ཏཿȄ 2഻ആΩᏳӪޠᏱಭ ࡛ Imagination-Based Learning…Builds Learning Environment That Encourage The Creative Industries. Ƞ ȡ3ՅԥΩޠ഻ཏٿՍܼղӶϛዤோޠፑऐίϏձȄ When You Work With “The Collision” Of The Unfamiliar You Get Powerful Idea. Ƞ ȡ 4൸ႬဟϮΤ೪ॏఁᏱٲޠᄃȂשউ҇ሰ८ᄈեᒞ՞೪ॏޠஆᙄఁᏱȉ ȉ What Is The Foundation Of Digital Learning Ƞ ȡ5ϲৡᏳӪޠ፟โ೪ॏᇅΩҐ՞ޠ፟โ೪ॏȄ
Content Based Curriculum Vs. Competence Based Curriculum Ƞ ȡ 6ԄեఁᏳᏱҢӶຏᔤޠзࣩȠႬဟᒊᄎȡ၍؛౫ᄃзࣩޠ೪ॏୱᚡȉ Ƞ ȡ7Ճ৲ᏱಭႇџޤޠᜌȂఁي౫ӶޠᏱҢȂԄեџ၍؛ґޠٿୱᚡȉ αख़ؑΚঐୱᚡȂഎ೪ॏఁيϏձ८ᄈၦଊऌፑᔟȂሰ्።ᐍࡧՄޠୱᚡȂଷΠٳ ӔӤޠୱᚡѵȂөӶНϾ഻ཏཿޠఁي८ӪȂഎԥөՍᜳޠᚡȄ൸೪ॏఁޠيቺ८ՅّȂଷ Παख़ޠୱᚡѵȂЩၷᝓ२ޠӔӤୱᚡ౫хᏱҢഎᑀ८ᄈႬဟձ೪ॏȂӶຏᔤзࣩዂᔤ౫ ᄃзࣩޠძȄࣻᄈܼєਫ਼ලܛණяޠᡞ഻ձȂᒌ፞ࠊख़֩ޠძȂשউሰ्ࡧՄޠୱᚡȈᇄ ᢋሰ्ஊᎵ೪ॏτ৲ܗစᕋ೪ॏყȉ֩ڐძϑԄࠊ८ޠᇴ݃అख़Ȅ
ȡȂ൷ؒӍཿᇅᏱࣩஞϹӬ Design Team In Training Project
૮пҴᇄᢋτᏱ೪ॏᏱଲ࣐پȂᇴ݃ԄեஊᎵ೪ॏყޠଡ଼ᄃձݳȄႇџήԒᇄτ೪ॏ Ᏹ ଲ ᄃ ࢋ Κ ঐ ೪ ॏ ყ ޠஊ ଌ ॏ ฬȠ
ձᇅଡ଼ᄃޠձݳȄڐᄃࢋޠРԓӶᏱਯޠΚᆓשউпᆉςੳᏱҢ࣐лȂಣᙒΚঐ೪ॏყȇӶ Ӎཿᆓשউ൷ؒΚঐӬձޠӍཿȂଷΠණٽᄃଡ଼ޠᏱಭᕘძѵȂٯණٽᎍ࡚ޠዪᏱߝჃᓿᏱҢȂ
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ᄃ ࢋ Κ ঐ ڎԒ ޠॏ ฬȂ ڐ ஊ ଌ ॏ ฬ ྆ ܉Ԅ ί შȄ
ॏฬޠಒΚԒпஊᎵᏱҢყӬձޠ೪ॏΩ
Ᏹ 2006 IF
࣐ лȂ စ Ҧ ᇅ ө ޠ೪ ॏ ᝰ ᗊȂ ஊ Ꮅ Ᏹ Ң ყ Ӭձޠᓷ࠷Ȃѿშ߾ᏱҢყђ Ң྆܉೪ॏዪᕖዪޠձࠣȠ Paper Says ȡ ѫ <Ᏹ ޠձ ࠣȄ ಒ Ρ Ԓ ࠍ п ஊ Ꮅ Good Mark
Ң ყ ᇅ Ӭ ձ Ӎ ཿ Ң ޠᗥ ዻ ࠣȂ ᕖ ூ С Ґ ᓻً೪ॏ Ᏹ Ң ყ ޠ೪ ॏ ᐍ Ӭ Ω ࣐ лȂ ഇ ႇ Ӎ ཿ ޠᄃ ଡ଼ ᕘ ძȂ ஊ Ꮅ Ᏹ Ң ყ ၍ ؛ᄃ ር ୱ ᚡ ޠ೪ ॏ ΩȄ
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ᇄᢋᗷดءԥ߬ᝌ઼݃ޠር೪ॏτ৲ȂկᇄᢋӍཿ࣐ΠؒҢԇȂпȸ೪ ॏȹඳȸॐȹȂഇႇȸ೪ॏȹစᕋȸࠣทȹޠଡ଼ᄃձݳȂആ൸Πᇄᢋᠰࠎ ޠȸ೪ॏყȹȂᇄᢋ೪ॏȂඵࡅርȂՍѠႲȄᇄᢋ೪ॏึޠଡ଼ ᄃݳȂആ൸ᇄᢋ೩ӼԚѓޠ೪ॏყȂߵԚϭЉᇅ೪ॏ݉ଡ଼ࣻᜱޠϵѨፁ ࠐึȄ൸೪ॏఁيՅّȂԄե๗Ӭᇄᢋ೪ॏཿଡ଼ᄃޠᓻ༗ȂഇႇᏱӬձ ޠРԓȂஊᎵ೪ॏ৲ޠყӬձᆡઢȂၦଊਣхፑᔟίޠ೪ॏఁ҇يሰࡧ ՄޠୱᚡȄ
౪དྷᇅ౫ᄃ ! . Н !Ͼ഻ཏཿ֩ޠძ ȁ ȁ
ԒхȂঐႬဟᑺକࡤȂ 1980
൸೪ॏึޠᐤѭࣽٿȂ 1950 ԒхȂΡԪτࡤҦܼӱϏโᏱᑺକȂಓӬ ӱϏโޠആםȂᡑԚ೪ॏޠлࢻȂΚژ៊۾ޣ
зखޠ՞ऌзࣩȂпȸܓȹ࣐ҐޠϤϮ८൸ђ२्Ȃ֊ܛᒞ 21
ܛᒞȸᒒܓȹȠ User Friendly ȡޠϮ८೪ॏ྆܉ȂᡑԚΚঐ२्ޠឋᚡȄໍ Τ
೪ॏܗޠܓ८ȂέᡑԚτঢ়ᜱޠݨឋᚡȄ౫Ӷ೪ॏܗᗀؒޠད ܓȂη൸ܛᒞޠගਈܗܓᡞᡜܓȂ࿌שউፚژȸНϾ഻ཏȹਣȂڐᇅȸȹ ޠϤ൸ઊם२्ΠȄԄࠊख़єਫ਼ලጃҴпȸܓҐ՞ȹޠ೪ॏলᏱȂ። ȸ ೪ ॏ ޠҭ ޠȂ Յ ϛ ࠣ ȹ Ȅ ᇄ ᢋ Ҕ Ӷ ௱ ޠН Ͼ ഻ ཏ ཿ Ȃ ൸ ཿ ࣽٿِ࡚ޠНϾ഻ཏཿึޠȂ౪དྷᇅ౫ᄃϟޠୱᚡȂЇᔗяНϾ഻ཏ ཿ֩ޠძȄཿΚᆓέ၏ึදեᆎѓȉᅌࡪኻِޠՔȉᇅཽхߓ ଇ፤ཿঐ८ӪޠฑᘉȂӶᇅཽөঢ়ᏱޠဟΩᐮᕞίҢ೩Ӽঅூ НϾ഻ཏཿϏձࡧޠୱᚡȂ૮ᖟංঐୱᚡԄί :
Ƞ ȡ1ȸНϾȹႇџԓȂȸ഻ཏȹґٿԓȂȸཿȹ౫ӶԓȄ Ƞ ȡ 2ґٿሰ्ࡧՄ࡛ޠҴΚঐཿޠϮ८ ഷ – ԥ഻ཏޠձࠣኻޠϮ ८ҢȄ Ƞ The Future Is To Think Of An Industrious Interface…The Most Creative Work Is ȡ Happening At This Interface.
єਫ਼ලॴੀଇᇄᢋ೪ॏఁޠيగ єਫ਼ලॴੀଇᇄᢋ೪ॏఁޠيగ
Ƞ ȡ3τᏱԕึ഻ུཏȂկӍཿᜱЗޠฑᘉԄեᔗңѠޠ഻ཏȇดՅ഻ཏޠᔗңሰစҦ
Universities Are Well Placed To Develop New Ideas But In Industry “The Focus Is On The
ఁึٿيȄ Ƞ ȡ Applications And Relevance For Ideas. Application Of Ideas Needs To Be Developed In Education.” ȡ Capacity Of Creation Or Capability Of Creation
Ƞ ȡ 4ӍཿᜱЗ഻ࠣཏޠঅȂᏱਯᜱЗᏱҢ഻ཏޠቌঅȄ Ƞ
αख़ؑޠΚঐୱᚡȂഎНϾ഻ཏཿޠϏձሰ्ࡧՄޠୱᚡȂଷΠٳӔӤޠୱᚡѵȂө ӶНϾ഻ཏཿޠӍཿޠ८ӪȂӤኻޠഎԥөՍᜳޠᚡȄ൸Ӎཿޠቺ८Ȃשউሰ्ࡧՄޠୱᚡȈ ᇄᢋНϾ഻ཏཿґٿሰ्८ᄈޠୱᚡȉ
စᕋᆔ౪ቺ८ࣽٿȂӍཿӶȸҀൠȹޠᔇΩίȂԚҐޠՄ໕೪ॏᄃଡ଼Ϝഷ२्ޠӱષȂ ᡘұ೪ॏཿӶ८ᄈτޠᝰލΩίȂ೪ॏޠҭ࣐ޠΠԚѓޠࠣȄѫΚР८Ȃࠣ೪ॏ ึޠҭ्ޠࠣԚѓޠȸ୧ࠣϾȹȂпႁژ୧ཿαޠւઊȂܛпȸԚҐȹӱષՍดԚ࣐२
ȂစႇήȃѳΫԒึޠࡤȂཿӶޠᐍӬȃ࡛ᄻ೪ॏȃ໕Ͼ๊Ȃ OEM
्ޠՄ໕ӱષȂη௦ᜍ݃ഇႇȸ೪ॏȹ഻ആȸঅȹȂཿᔗң೪ॏޠл्ҭޠϟΚȄᇄᢋ ࠣ೪ॏକྜܼ
ቺ८ޠජඬϑစᅛᗎԚዤȂ٘пӱᔗө഻ུޠࠣ೪ॏȄ൸НϾ഻ཏཿึޠ֩ޠძՅّȂ ԄեױȸܓȹޠҢࣁᄙȂᒋΤȸऌȹޠདܓࠣϜȂЇՅτঢ়ᄈܼґٿࠣ೪ॏޠӔᜌȄ
ѫΚР८Ȃ೪ॏϲోଇȸजᏱȹȂϑစԚ࣐НϾ഻ཏཿഷ२ຝޠӱષȂхߓ፭Зਈҭޠ ࠣȂ҉ຳഷޣ௦ԥਞޠРݳȄѫѵȂȸНϾȹӱષηԚ࣐२्ޠ഻ࠣཏ೪ॏޠຠᠧࡿ
Ԓࠊєਫ਼ලȸܓҐ՞ȹޠ೪ॏলᏱȂڐਰЗቌঅӶܼۢ೪ॏп࣐ϜЗޠ 90
ዀȂᜍ݃ᇄᢋӶӓ౩ϾҀൠޠᝰލᕘძίȂȸНϾȹৰϑစԚ࣐ӓ౩Ͼίࠣ೪ॏȸӤϜؒȹ ޠᗎ༗ȄӲ
НϾ഻ཏࣁȂڐഷಥޠҭޠӶܼםԚҢࣁНϾȂᕋആܓϾޠҢࣁᕘძȄᓎऌໍޠȂ ᆎᙾᡑӶӶᇴ݃Ԅեึද೪ॏӶп࣐ҐޠНϾቌঅȂϑစґٿ೪ॏཿ҇ሰ८ᄈޠ२्፟ᚡȂ ӤኻޠȂηґٿᇄᢋ೪ॏఁيሰ्ࡧՄޠୱᚡȄ
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ӓ౩ҀൠᇅӶӵ೪ॏ ȁ ȁ .НϾ഻ཏཿוޠగ Ԅࠊख़ȂርϾစєਫ਼ල഻Ҵϟߒଇ፤ޠΚঐឋᚡȂϛ༊ӍཿӶӓ౩ҀൠίȂ८ᖞӶӵ೪ ॏ֩ޠძȇӤኻޠȂ೪ॏఁيη८ᖞӓ౩ϾᇅӶӵϾࢆޠȄᓎНϾ഻ཏཿึޠႇโȂӓ ౩ޠܓҀൠᝰލҘሊೞණяٿଇ፤ޠ२्ӱષȂӶӓ౩Ͼᇅऌޠؐໍ௱ݱֆᝣίȂࠣޠӤ ፵ܓ७մΠࠣޠঐܓϾȄԄࠊख़ȂӶӵНϾޠ೪ॏԚ࣐ӤϜؒޠРݳϟΚȂηНϾ഻ཏ
ၯ --
ཿ८ᖞࢆུޠȄӱԫȂ࣐Πӱᔗᆎӓ౩Ͼޠ഻ཏ೪ॏᝰލȂԄեпୣНϾ੬Ք࣐лȂᙾ ඳ࣐НϾ഻ཏࠣޠ೪ॏዂԓጸดԚםȄఁيԄեӱᔗࢆȂᇅཽхߓଇ፤ޠฑᘉ ᝰޠލӓ౩ҀൠȂୣНϾޠӶӵ೪ॏȄӶᇅཽөঢ়ᏱޠဟΩᐮᕞίҢ೩ӼঅூНϾ഻ ཏཿϏձࡧޠୱᚡȂ૮ᖟංঐୱᚡԄί:
Ƞ ȡ1τঢ়എདྷԚ࣐НϾ഻ཏཿޠȄดՅНϾ഻ཏཿᔗ၏ึٯϾӵРަޠܓୣȂӤਣ
“Everybody Wants To Be The Key Creative Industry Hub.” …Creative Industries Should “Develop
҇ሰױᜱᛅܺӶϾᇅߴӵୣޠНϾᒹȄ Ƞ
And Enhance Local Communities” And Care Needs To Be Taken To Enhance And “Preserve Local ȡ Heritage.” Ƞ ȡ 2Ӷӓ౩ҀൠᇅӶӵ഻ཏԥΚϤࣻޠښΩ໕ȄӍཿӶӓ౩ҀൠޠᔇΩίሰ्ӓΩึȂ ηӤਣሰ्চϾୣޠӵРȃึΩᇅНϾ੬ՔȄ Ƞ Tensions Exits Between A Need To Develop Global Markets And Harness The Power Of Creative ȡ Industries To Build On And Enhances Local Skill, Potentials, And Cultures. Ƞ ȡ3ӤኻޠȂӶᄃңᇅᏱޤᜌϟηԇӶ೩ӼᄈҴޠםȂկτঢ়ηሰޤញژዤጜޠᄃ ଡ଼စᡜᇅᙜཿޠཿᔗң഻ཏޠਰЗȄ Ƞ There Are Tensions Between The Need To Deliver Instrumental Skills And Academic Knowledge. But There Is Also A Growing Awareness That Deliberate Practice, The Expert Applications Of ȡ Occupational Skills, Lies At The Heart Of Creativity. Ƞ ȡ 4ަୣᕋആࠂ४ܼӶӵ੬ՔȂަୣཿࠍܺޠзࣩȄަୣҢࣁஆӵȂሰ्ᖃᡞᕋആȇН ϾҢࣁᄙȂሰ्τঢ়ᜱЗȇ഻ཏདᇰӤȂሰ्НϾђঅȇ೪ॏҢࣁࠣکȂሰ्ณ ᅿ഻ཏȄ
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ӓ౩ϾȠ Globalization ȡӍཿଢؒԚߞᇅҢԇϟၿȂկӍཿӶଢؒӓ౩ϾޠႇโȂԄեߴӵ ୣ੬ܓпᕋആ੬ՔȂ൸ઊם२्Ȅࠣ೪ॏᇅࠣทࣽٿِ࡚ޠȂӶစᔽӓ౩ϾȂҢࣁӵ౩؇ॴ ዙޠኈίȂөޠࠣ೪ॏ֖౫ΚयޠܓርϾॴੀȂુнөՍޠ੬ՔȂณݳᡘұяӵୣޠܓ НϾ੬፵ȄߗԒٿȂӶຳᏳӪ೪ॏᗎ༗ޠኈίȂউۗൊঐܓϾܗৰϾޠࠣȂࣦ
ȡȂϑစԚ࣐ӍཿӶӓ౩ϾႇโϜȂԄեȸӤ Localization
Վ൷ؒڏԥНϾᇰӤߓܗ౫НϾ੬ՔޠࠣȂзࣩөҼึя።ՍϐНϾ੬Քޠ೪ॏॴੀȄ
ӱԫȂܛᒞޠҐρϾȃӵୣϾܗӶӵϾȠ ϜؒȹޠРݳȄӶӵϾϑစԚ࣐ࠣ೪ॏ࠷ུޠᐡȂөณϛདྷᅿᒳݳӶࠣ೪ॏޠႇโϜȂ ᒋΤڐୣНϾ੬ՔȂпւࠣӶӓ౩ϾҀൠூژӔቂȄӍཿ८ᖞȸစᔽӓ౩ϾȹޠፑᔟȂԄ ե๗ӬНϾึද೪ॏ഻ཏȂпȸ೪ॏӶӵϾȹᕋആࠣ੬ՔȂ८ᄈΚݱȸҀൠӓ౩ϾȹࢆޠȂ ґٿᇄᢋึӵୣ੬ՔޠНϾࠣȂණЁަୣཿᝰލΩ्ॷޠ፟ᚡȄ
࿌ดґٿᇄᢋޠ೪ॏఁيη҇ሰၮ።ᐍȂӲєਫ਼ල഻ҴϟߒпȸܓҐ՞ȹޠ೪ॏ࣐౪܉Ȃ ഇႇȸᡞ഻ձȹޠРԓȂԚ೪ॏȸᇅȹུಜΚޠҭዀȄᓎऌึޠȂӼኻЎ໕
ޠҢРԓηಓӬਞઊȂٻூ೪ॏέӲژпϏ࣐лޠНϾቺ८ȂഇႇНϾ഻ཏ።഻ཏҢࣁ जᏱȂםԚܛᒞࡤޠϏਣхȄґٿᇄᢋޠ೪ॏఁيȂҔሰ्ࡧՄԄե๗ӬȸНϾᇅȹᇅȸऌ ȹȂםԚȸजᏱစᔽȹޠ഻ཏҢࣁཿȂഇႇ२ུࡧՄєਫ਼ලޠȸᇅȹུಜΚޠਣх ཏဏȂױп഻ཏҢࣁϜޠȸᇅȹԄեӕϡп२ུ።ᐍȇӕпȸܓҐ՞ȹޠ೪ॏলᏱᇅȸၯ ስȹܗཿ๗Ӭ๊ᡞ഻ձޠӬձࡧᆱȂӕ౫єਫ਼ලޠ೪ॏఁي౪དྷȄ
๗፤ᇅ࡛ឋ
Ӳєਫ਼ලޠ೪ॏఁي౪܉Ȃ 90 ԒٿȂєਫ਼ලޠ೪ॏ౪དྷȈ Ƞ ȡ1ȸᇅུޠಜΚȹޠఁي౪܉ȇ Ƞ ȡ 2ȸܓҐ՞ȹޠ೪ॏলᏱȇ Ƞ ȡ3ȸၯስȹޠӬձࡧᆱȄ Κޣ౫х೪ॏఁޠيෂȂആ൸Π౫хϾ೪ॏఁॴུޠيᇽȄӤਣȂഇႇ೪ॏ๗Ӭऌ࡛ᄻΚ
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ঐӬ౪ࡋޠᢏзࣩȂٻ౫х೪ॏఁيᗛӪᄊུޠძࣩȄߗԒٿȂᇄᢋ೪ॏఁ يፁࠐึȂԟᇄᢋ೪ॏึޠژڨєਫ਼ලఁي౪ޠ܉ኈሴȂӲᇄ
ڻԒϟርȂҐНпҴᇄᢋτᏱ೪ॏᏱଲ࣐پȂ२ུ 100
ᢋޠ೪ॏఁึيȂτयηٸඊєਫ਼ලޠఁي౪܉ȄਣໍזΤΡΫΚзखȂ Ӷєਫ਼ල഻Ҵ ࡧՄȸᇅȹུޠಜΚȂױ೪ॏఁيϜޠȸऌᇅНȹӕϡп२ུ ።ᐍȇଇԄեӱᔗަཽᡑ᎑ᇅऌึȂഇႇ഻ཏཿ೪ॏःޠܛفఁي ౪܉Ȃණ݈౫х೪ॏఁࠣޠي፵Ȃӕ౫єਫ਼ලޠ೪ॏఁي౪དྷȄ
НϾ഻ཏཿાΤঢ়ึ२ᘉॏฬȂᡘұᇄᢋစᔽึ८ᖞᙾޠϹȂ ϑစ්ഐޠӔᜌȄഷߗ࢈ۻΚഀ՜ޠ௪ࢋȂپԄԚҴᇄᢋ഻ཏ೪ॏϜЗഀ ๗НϾ഻ཏᇅࠣ೪ॏȂࣦՎॐۢНϾ഻ཏཿᓻඐູᒳ๊๊ݳȂӶӶᡘ ұ࢈ۻ௱НϾ഻ཏཿ؛ޠЗȄᇄᢋޠစᔽᙻۊȂᎭޠႇџϜϊӍ༖ ևΩࡺ҉ޠᆡઢᇅ߰ۤޠഽϏၦȂկංԒٿٳᓻ༗ϑစೞϜڦܛхȄ ᇄᢋԄݏདྷӶӓ౩ޠစᔽϜխԥΚৱϟӵȂ࡛҇ҴକᇄᢋՍϐޠНϾࠣทȂ
ଷ Π ޠණ Ё ѵȂ ᗚ ҇ চ റ ഻ ཏ ޠ೪ ॏ ᇅ Н ޠᜱ ᛅȂ η ࢈ ۻ௱ ޠᓻ ༗Ȃ ౫ Oem
ޠђঅȄӱᔗᇄᢋ೪ॏཿґึٿȂԄեഇႇН Obm
ኅ Н Ͼ ഻ ཏ ཿ ޠҭ ޠȄ ӱ ԫȂ ᇄ ᢋ ཿ ґ ٿሰ ् ߴ ࡼ ޠ഻ཏȂึද Odm
Ͼ഻ཏђঅ೪ॏޠȸНϾ഻ཏࠣȹȂίӗංᘉᇄᢋ೪ॏཿґึٿᗎ ༗ᇅӱᔗ๋Ȉ
Ƞ ȡ1ܺಂӓ౩ȅӶӵȇ Ƞ ȡ 2ࠣ ՞ ೪ ॏ ȅ ࠣ ท ᇄ ᢋ ; Ƞ ȡ3НϾ഻ཏȅђঅ೪ॏȇ Ƞ ȡ 4ࠣท഻ཏȅޤᜌစᔽȄ ᇄᢋޠ೪ॏఁྜيՍᙜཿఁيᡞޠقଡ଼ᄃձݳȂᗷดആ൸Πᇄᢋޠစᔽ ᇅ೪ॏᙻۊȄగᇄᢋґޠٿ೪ॏఁيȂӶजᏱစᔽޠਣхȂНϾᇅཿޠ ᜱ߾СઊஞϹȄᄈཿՅّȂНϾђঅ഻ആΠࠣቌঅޠਰЗȄӤኻӵȂᄈ
݃ע ̼ ᇄ ௌ ॴ ഻ཏ ̼ ೪ॏ һᎣ ෂ
НϾՅّȂཿ௱НϾึޠΩȄםܛڐԚޠНϾཿኈСளҢࣁȂםԚҢࣁᄙȂέ ആԚኈཿНϾޠ२्ӱષȄԄݏഇႇ೪ॏఁױيНϾ܉྆ޠᒋΤ೪ॏȂࠍѠпᡲҢ ࣁϾȂҢࣁϾȂٯႁژཿНϾϾȂНϾཿϾȂ࡛ᄻΚᆎུޠ೪ॏᄙȂпѐᡘᇄᢋޠ ርםຬȄґٿᇄᢋޠ೪ॏఁيଭᄈӍཿ८ᄈ֩ޠძሰ्Ȉ
Ƞ ȡ1ᇄᢋሰ्ஊᎵ೪ॏτ৲ܗစᕋ೪ॏყȇ Ƞ ȡ 2ᇄᢋሰ्ଢؒ೪ॏঅึܗද೪ॏቌঅȇ Ƞ ȡ3ၯᝰލӓ౩ҀൠܗୣНϾӶӵ೪ॏȄ έ҇ሰࡧՄίӗޠήঐୱᚡȈ
Ƞ ȡ1ӱᔗၦଊऌޠፑᔟȂԄեӶຏᔤᇅᄃϜȂ၍؛೪ॏఁᜳޠيᚡȇ Ƞ ȡ 2Ӷ౪དྷᇅ౫ᄃϜȂ၍؛НϾ഻ཏཿ֩ޠძȇ Ƞ ȡ3८ᄈӓ౩ҀൠᇅӶӵ೪ॏȂԄե࡛ᄻНϾ഻ཏཿґוޠٿగȄ
ԒȂєਫ਼ලпȸᇅུޠಜΚȹޠఁي౪܉ȂఃΠȸ౪፤๗Ӭᄃଡ଼ȹޠ೪ॏఁيȇ 1919 ጃҴпȸܓҐ՞ȹޠ೪ॏলᏱȂ።ȸ೪ॏޠҭޠȂՅϛࠣȹȇٯණяȸყӬձȹ ձ࣐೪ॏޠϏձРԓȄԼԒٿȂєਫ਼ල๗ӬКϏᇅϏཿȂଢؒпȸ౪ܓȹ࣐ஆᙄޠ೪ॏ ࡧᆱȂ࣐౫х೪ॏࡿЖΠΚঐུޠРӪȄਣໍזΤΡΫΚзखȂᗷด೪ॏ໕ӱᔗऌؐໍђ ፁࠐึȂ೪ॏॴੀҼᓎНϾࡧዙޠᅌᡑՅϛᘟ௱ചяུȂด൸೪ॏఁيՅّȂڐ೪ॏҐ ፵ϛᡑޠȂ्።ᐍޠԄեӱᔗऌึᇅަཽᡑ᎑Ȅґޠٿ೪ॏ҇ӲᘫژНजᏱޠᢏᘉȂ ऌѬህֆޠϏڏȂϛңٿлᏳࠣ೪ॏȄґޠٿ೪ॏΞȃНϾᇅऌᏱޠᐍӬȂ
з ख ޠ ՞ ऌ з ࣩȂ пȸ ܓȹ ࣐ ҐȂ пȸ Н Ͼ ȹ ࣐ ᡞ 21
п၍ޠཽަ؛ୱᚡȂٯ२ུۢ՞ҢࣁםᄙȄ೪ॏНϾ഻ཏࣁȂڐഷಥޠҭޠӶܼםԚҢࣁН ϾȂᕋആܓϾޠҢࣁᕘძȄЏڐ
ޠ೪ॏђ२्Ȃ֊ܛᒞޠНϾ഻ཏ೪ॏȄԄեစҦȸНϾȹᙾඳ࣐ȸ഻ཏȹȂђঅࠣȸ೪ॏȹȂ η൸ȸНϾ഻ཏȹԄեȸђঅ೪ॏȹȂҔ೪ॏఁيґޠٿ፟ᚡ Ȅ
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Proceedings Volume 10, LNCS_4559, ISBN: 978-3-540-73286-0.
A Case Study of Cross Cultural Product Design Model.
24
Lin, R., Cheng, R., & Sun, M. (2007). Digital Archive Database for cultural product design. HCI International 2007, 22-27 July, Beijing, P.R. China. paper- ID:825,
International Journal of Design, Vol. 1, No.2, 47-55.
ɯ Lin, R. (2007). Transforming Taiwan Aboriginal Cultural Features Into Modern Product Design
Sensibility 2008, June, 27-29, KAIST, Korea. p8. (Keynote Speech)
Lin, R. (2008b). A Framework for Human-Culture Interaction Design – Beyond Human-Computer Interaction. International Symposium for Emotion and
Service Innovation Design Conference 2008, 20-22 Oct. Dongseo University, Korea. 14-25. (Keynote Speech).
Lin, R. (2008a). Service Innovation Design for Cultural and Creative Industries – A Case Study of the Cultural and Creative Industry Park at NTUA. International
Leong, D., & Clark, H. (2003). Culture-based knowledge towards new design thinking and practice - A dialogue. Design Issues, 19(3), 48-58.
Research Society International Conference – Futureground (Paper No.135), Melbourne: Monash University.
Lee, K. P. (2004). Design methods for a cross-cultural collaborative design project. In J. Redmond, D. Durling, & A. de Bono (Eds.), Proceedings of Design
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ȁ 7. Rolwland, A. (1990). Bauhaus Source Book – Bauhaus Style and Its Worldwide Influence. Oxford:Phaidon Press Limited. ȁ ȡȄ 3116 ԒຝញҀൠ౫ݸ።ࢦȄᇄіȈНϾ࡛೪ېসཽȄ 8.НϾ࡛೪ېসཽȠ 2005 ȡȄ 3116 Ԓ࡚ȸНϾ഻ཏཿึ๋ःفІԒൣཋጢȄᇄіȈϜစᔽःفଲȂᇄᢋ഻ཏ೪ॏϜЗېଋःفൣ֚Ȅ 9.еୋӓȠ 2005 ȡȄєਫ਼ලȈ౫х೪ॏఁޠيྜȄᇄіȈॴஇȄ 10.е࡛࢙Ƞ 2003 ȡȄࢆ Ȉঢ়ึ२ᘉॏდȄᇄіȈུᆹȄ 3119 11.࢈ଲȠ 2002 ȡȄུ೪ॏѭȠձȈ P. Sparke, et. ȡ ȡ 12.Ҟᓹȃ࡛ԚȠណȡȠ 1992 al ȄᇄіȈϳӬяަޏȄȠяޏԒȈ 1997 ȡȄ഻ཏཿ೪ॏःܛفീςੳ፟โฬȄѯі : ҴᇄᢋτᏱ೪ॏᏱଲȄ ȁ13.ݔᄹȠ 2009a ȡȄᒋӬНϾᇅजᏱߵԚНϾ഻ཏ೪ॏུᑺཿϟଇȄᏱൣȂ (85) Ȃ 81-105 Ȅ 14.ݔᄹȃݔճ፲Ƞ 2009b ȡȄ೪ॏҘሊԥഷԂޠР ݳུђۄ೪ॏޠЗூᇅདདྷȄݡ፭Ȃ 4(1) Ȃ 78-89 Ȅ 15.ݔᄹȠ 2008 ȁ ȡȄᇄᢋ೪ॏཿึ౫ݸᇅෂϟଇȄᏱൣȂ (82) Ȃ 49-70 Ȅ 16.ݔᄹȃеምᡘȠ 2008
Ȅ 354-1122-1-DR
пѯτ೪ॏᏱଲНϾ഻ཏᏱϜЗ࣐پȄϜҖ೪ॏᏱཽಒ —
Ȃ፤НጢဵȈ P107
ޠЗூᇅདདྷȄݡ፭Ȃ 3(6) Ȃ 4-11 Ȅ 2007 PMI2
СȂ 2008 ԒȂߞ۹τᏱȄ೪ॏཿᇅᄃଡ଼ 17
ȡȄНϾ഻ཏࠣ೪ॏᇅ഻ུစᕋዂԓϟଇ ȁ17.ݔᄹȃም፲ȃ凃ًᓇȠ 2008 ۪Ԓཽᄳःଇཽ፤НȂ У 5 ȡȄНϾ഻ཏཿϟෂᇅ֩ძɯђऽНϾཽڟ ȁ18.ݔᄹȠ 2007
ȡȄᔗңНϾ഻ཏܼࠣആםϟःفȄᏱൣȂ (79) Ȃ 81-92 Ȅ ȁ19.еምᡘȃलԚਫ਼ȃݔᄹȠ 2006 ȡȄ೪ॏऌقΝԒΚೲȸ৲৷ښఁيȹϟࣻᜱःفȄਯଲᇅਯѵᏱಭಣᙒ࡛Ҵఁيჲգᜱ߾ርःଇཽ፤НȂҴݔऌτᏱȂ ȁ20.ݔᄹȠ 2000 Ȅ 3-11
Ȅ p42-47
ȡȄᕋആଡ଼ᄃޠᙜఁيᕘძȂᙜఁޠيӲᇅࠊᙂȄѯі :123-126 Ȅ ȁ21.ݔᄹȠ 1999 ȡȄߞ۹τᏱϏཿ೪ॏقϥԒฬ ș2::6.3111 Ȃ೪ॏ݉ଡ଼ϜЗϟฬȄੁ༫ ߞ: ۹τᏱȂ p25-30 Ȅ ȁ22.ݔᄹȠ 1995 ȡȄగґٿȂ݃עήΫϥڻԒ੬ёȄѯі ݃: עᏱଲȂ p80-81 Ȅ ȁ23.ݔᄹȠ 1999 ȡȄ݃עᏱଲґٿϥԒฬ ȂϏཿ೪ॏقःࡊفฬȄѯі ݃עᏱଲ ș2::9.3114 : ȁ24.ݔᄹȠ 1998 ȡȄ೪ॏຠቌϟୱڣ೪ॏःفȄϏཿ೪ॏȂȠ 119) Ȃ 164-169 Ȅ ȁ25.ভ฿ᅤȃݔᄹȃеምᡘȃݔḵبȠ 2008 ȡȄȠാُാȡȄ೪ॏၽΚԼԒȄѯіȈ྿შਫϵѨȄ ȁ26.ૅპಉណȠ 1976 ȡȄ 3117 ԒᇄᢋНϾ഻ཏཿึԒൣȄᇄіȈစᔽഌНϾ഻ཏཿ௱ϊಣᒳϵࡊȄ ȁ27.စᔽഌȠ 2007 ȡȄ೪ॏ݉ଡ଼ཿཿ࢈๋ᙐൣȄᇄіȈᇄᢋ഻ཏ೪ॏϜЗ ȁ28.ᇄᢋ഻ཏ೪ॏϜЗȠ 2006
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ଠ
ࡧѡ៊ϭ
НЗ഻ࡋ Ȇ
șᇄᢋτᏱ഻ཏཿ೪ॏःݔܛفᄹఁ௳ፚଅ
ȁ
ԒȂΤऎޠᇄіথথစᐤΠȸధȹࣀޠᙅȂ՞ܼݗᐞݔঢ়߇༫ߤߗޠᇄᢋτᏱηӶኹॴߧႇࡤᡘ 2010 ூੀѵᄀᓘȂ౿ৈਯ༫㠆ᐩஞޠᐚጻԫڔᡑఽޠਮΠ೩ӼȂп܂एഇஞᐚࠆޠಂӏරԫڔϑᡑГ࣐ഇ݃ ޠᙣՔ༶Ȃѻউϛᘟᡑඳ㡱ٙםӶᆧՔݓޠဩተᔜȄՅֳשӶშਫᓣᎭๆޠ՞ဋȂᓘᓘӵਸ౪ࡧᆲȂӲ ٯکད܉㠆ًޠ৲ઊЅȄ
ᇄᢋτᏱ഻ཏཿ೪ॏःܛف഻ۗݔᄹఁ௳ᇄᢋ೪ॏࣩОȂη௱ᇄᢋ౫х೪ॏఁيȃНϾ ഻ཏཿึпІۭڎН഻һࢻޠ२्ᏱȄଅூܗ೩Սϐᕤ၍ᇄᢋ഻ཏཿޠЗय़ϹȂথءٿӼε൸
чϟजಭձစᡜϸٵȱȃȰᙜڑጓȱ —
НϾ഻ཏ҂Љ —
ᇅݔఁ௳ፚȂկ࿌ਣܛᜱޠݨୱᚡᡘดЋહΠȂпՎܼՍϐۗಥញூᐍ౪ࡤޠፚၘጉႇܼᙐȂՅᒷᒷ
೪ॏऌᇅНޠᄈၘȱȃȰၒฬཏ —
ґጉȂ౫ӶདྷٿԯᚠȂҦདᗃݔఁ௳ޠቷৡᇅ๊ࡠȄ۸Ԃݔఁ௳ᗚ፴ᜓȰঔቇݾ҂ ίȱȃȰ፝Ͻដᄦ ๊ӼҐᇅשȂಡಡःȂڐϜ೩Ӽାࡑ࡛ ޠ፤ᘉѠпᄣᓄᏱಭȄݔఁ௳ҼӶ҂ਣޠఁᏱࣻϜඊඊ ᇷȂשٻѠпᄛᄛስཽ౪၍ᇄᢋНϾ഻ཏཿᙵࠕޠϲోȄϛႇȂᖄด౫ӶȂпשಭᄜޠདࡧܓᆱٿଅᓄ
ݔఁ௳ޠᏱࡧདྷᇅԚ൸ᡘดηᜳാӉޠȂڐ௯ΚᅔϟӶᜳܛռȂѬᔙ፝ӒҢፙΠȄࣻ߭НϾ ഻ཏཿۭڎӔӤևΩϟܛӶȂηϜ༉ಜНϾӶ࿌хҢࣁϜޠඉᑺȃ༉ܜᇅ༉ክޠ२्ഋ৸ȂϭࡤҼ ཽԥτ໕ޠᐡཽᡲש៊ᏱಭȄ
ݔఁ௳ᝓᙲȃؒᄃޠఁᏱРݳȂऌᏱȃᆡໍޠःفᆡઢȂහኌȃ༬ᒋޠҢࣁᄙ࡚ȂᡲשϜщϸདژڨΠᇄ ᢋНϾ഻ཏច֥ޠНȃऌᇅҢࣁࣻᒋޠᑀ੬፵Ȅпί༊൸ήঐР८๗ӬޠשᏱಭစᐤߓٿख़Սϐޠ ᆔᑜϟُȄ
τᏱϏโ೪ॏᆉςІീςᏱ՞ȄуޠᙜཿҢీҼᇅᇄᢋ೪ॏఁ TUFTS
Ԓхߒཿܼᇄᢋഷԟ೪Ϗཿ೪ॏཿע݃ޠϏཿऌᏱਯϏཿ೪ॏऌȂԫࡤέᕖூ 70
Κȃᝓᙲȃଡ଼ᄃޠఁي౪܉
ݔఁ௳ܼαзख
ᇄᢋऌτᏱϏཿᆔ౪Ᏹςȃजഭԏ
يᆨஞࣻᖓȂӒࡤᐋӉ݃עȃߞ۹ܛڎᏱਯޠϏཿ೪ॏقлӉȃਯߞȂᇄᢋ೪ॏᏱཽ౪ߞٲȂᇄᢋτᏱ ೪ॏᏱଲଲߞȃ഻ཏཿ೪ॏःߞܛܛفȃᇄᢋ഻ཏ೪ॏϜЗုߞٲȄуᒒٙစᐤΠᇄᢋစᔽޠକॵᇅᙾȂ
- 454 - 455 -
ηُᜍٯ௱Πᇄᢋ೪ॏఁߒޠي഻ȃึȃֶτȂՅԫࢳኈӓ౩೪ॏࣩޠȸϜ೪ॏॴȹᇅᇄᢋ೪ॏ ࣩޠևΩஞϛѠϸȂݔఁ௳ӶڐϜܛձяޠଔᝧܗ೩ႈո৭ϲІѵөӵޠᏱҢѠпᇴ݃ΚϹȄ
ၗԄݔఁ௳ّܛȈᇄᢋޠစᔽᙻۊӶܼҖ ޠȸ༖ȹಭܓȂՅᇄᢋޠ೪ॏ࢝ࠍᙻۊᄻܼᇄᢋȸଡ଼ᄃȹޠ ೪ ॏ ఁ يȄ ์ Ӷ ᇄ ᢋ τ Ᏹ ഻ ཏ ཿ ೪ ॏ ः ܛ فᏱ ಭ Ȃ ԥ ۸ ರ Π ݔఁ ௳ ೪ ޠȰ Н Ͼ ୧ ࠣ ೪ ॏ ȱ ፟โȂϹٙདڨΠуȸଡ଼ᄃȹޠఁॴȄؑԪݔఁ௳എԟԟژःܛفȂᆡЗྦറᗀ፟ϲৡȂோЗᗀ௳ژዦ ੩ଇ፤ȂΚঐαЀ༊เձӅਁΚԪȂؑؑ፟โ๗ਣݔఁ௳ծоᗚཏบґᅿȂ፟ࡤ࿌Љఐؑ՞ӤᏱഎཽԞ ژуα፟ϲৡޠᐍၦਠȂױՍϐޠःفԚݏరณߴӵ༉௳ᏱҢȂᆎᄈܼޤᜌޠȸҦᑀژಁȹ ޠϸٵᛅцڄȄ፟โ܂܂пߺܿᔘޠᇮّវ݃౪፤ᢏᘉȂՅτ໕ᆡீޠپϸࠍݚ፤ᘉߓख़ిޠ ᅎᅿयȄ२्ޠτഌϸپഎҦуᒒՍࡿᏳޠᏱҢ഻ձՅԚȂ೪ॏᆨຯᇄᢋН഻ึȄҦԫϛᜳ ึ౫Ȃ࿌שউ࣐ᇄᢋН഻ུࠣཏफ़яՅᡚൊϟਣȂनࡤᏘᆺΠ೩ӼᏱޠևΩȄՅݔఁ௳ҼਣளණᒻᏱҢ ሰ२ຝپःفȂᒞϟȈЗூϟѠີӶܼѠпϸٵȂစᡜϟѠີӶܼѠп༉ܜȂޤᜌϟѠີӶܼѠп༉ ௳ȂՅ೪ॏঐޠःفѠпױЗூᙾϾ࣐စᡜȂױစᡜᙾϾ࣐ޤᜌȂޤᜌޠತᑗࠍϾ࣐හኌȄ
ᒶᐆ௱Ϗ೪ॏఁيϹΤ഻ཏཿึःݔفఁ௳ȸଡ଼ᄃȹఁي౪ޠ܉२्ᡞ౫ȄϏཿᇄᢋ഻ཏ ཿޠΚ८ᄰቿȂ࣐ᇄᢋН഻Ӷз઼ཽࣩϜᐚҴΠًԂםޠຬȄՅᇄᢋτᏱ೪ॏᏱଲϏ೪ॏᏱقӶ ӓᇄଲਯϜॷۨΚࡿȂИИᇄᢋޠϏНϾཿஊᎵᒰଛΠτ״Ϗ഻ձϘȄݔఁ௳݃עऌτᏱଞӅ
ޠᏳ৲ȃӫӱϏโᏱ TUFTS
ఁ௳ޠኈȂ Kreifeldt ఁ௳ϛ John G. Kreifeldt
ਣȂ८ᄈӼঐଲਯիяޠᐛᢊݓȂуᒶᐆΠяӉᇄᢋτᏱ೪ॏᏱଲଲߞȄΚР८яܼᅿΩ഻ཏ೪ॏ ཿޠగȂѫѵȂηژڨ
༊ൊནԞᙡөᆎ༉ಜϏࠣȂՅйཿስᄈϏࠣԥΤःفȄݔఁ௳ଭᄈϏཿӶᇄᢋНϾ഻ཏ
↓ OEM
↓ ODM
Ȃ࡛ᄻΠᐍޠК↓഻ཏ↓Ңཏᜱ߾๗ᄻȂ൩ۢΠН഻Ϗཿ OBM
ཿϜޠ੬ੇӵ՞ȂණяΠȸϏϛѠءȂϛѠѷȹޠН഻Ϗ೪ॏᢏȂӵРܓ؆ਠ੬ੇޠ↓Ӷӵ೪ ॏ↓ӓ౩ҀൠȂ
ԒӶᇄᢋτᏱ഻ҴΠӓᇄಒΚঐ഻ 2009
ึޠ౪፤࢝ᄻȄԄϭȂȸϏϛѠءȂϛѠѷȹӶٿࣽשϑစԚ࣐ᇄᢋН഻ึ२्ޠစᡜȄ
ԫࡤȂ࣐Πӱᔗӓ౩НϾ഻ཏཿޠᐍᡞึᗎ༗Ȃݔఁ௳ܼ
ཏཿ೪ॏःܛفീςੳȂ၏ܛ೪ҴۡԠ֊݉ଡ଼഻ܼཏȃཿᇅ೪ॏᐍᡞึޠሰ्Ȅҭޠп഻ཏഀೲ ೪ॏᇅޠཿስȇпཿᐍӬऌȃНȃᆔ౪ᇅޠཿޤᜌȂ࣐НϾ഻ཏཿஊᎵڏԥ഻ཏ೪ ॏȃཿစᕋȃᆔ౪ΩޠၯስፓӬ഻ཏϘȄःܛفܺ২ܤۭڎҢȂஊᎵΠєࢃτഛᏱҢӶ
- 456 - 457 -
ϲޠΫ՞഻ཏϘȂ֝ЖΠ೩ӼτഛାਯୱᏱӒࡤٿԫःঔȄःܛفᄈ௱২ۭڎНϾ഻ཏཿึ ІН഻Ӷӓ౩ޠኈΩึද㡱຺຺ٿ२्ޠձңȄ
ΡȃऌᏱȃᆡໍޠःفᆡઢ
ݔఁ௳ޠःفਗ਼Іࠣ೪ॏȃӱϏโȃٻңࣩ८೪ॏȃНϾ഻ཏཿȃ೪ॏᇰޤ౪፤๊ၯࣩࣻᜱስȄ Ӷ์лঔޠНϾ഻ཏཿስȂуقಜӵණяΠНϾ഻ཏཿޠҐ፵ȃᗎ༗Іึ๋౪፤ȂᄈܼᏱಭ഻ ཏ೪ॏཿޠٿᇴԥ㡱ණᆫ࠷ስࡿޠᏳཏဏȄуᇰ࣐ȈНϾ഻ཏཿޠҐ፵֊Ѡϸ࣐НϾȃ഻ཏȃཿή ঐ८ӪȂНϾҢࣁлȃҢࣁࠣکȃҢࣁםᄙޠᆤӬᡞȂ഻ཏНϾޠຬኊཏဏȂഇႇຝញಓဵȂп೪ ॏཿםٿԚࠣȂཿࠍН഻ࠣᐚҴࠣทȂഇႇ࡛ٿҴНϾቌঅȄڐϜНϾᗀؒޠϲోࠕ࡚Ȃ ഻ཏຨؒޠད࡚ޠȂཿଢؒޠ௦ޠڨኅ࡚ȄНϾ഻ཏཿ൸ױϲోȃདȃ௦࡚ڨӬՅ࣐Κޠ
1. ՞ڑᙡژႬφ୧ଡ଼ࡧᙾޠᆱȇ
ٻң࣐ϜЗٻژңစᡜࡧᙾޠᆱȇ 2.
ႇโȄӶԫஆᙄαȂу೪ॏϲోȃҢᇨആȃӓ౩Ҁൠ्๊ષໍޠϾᇅᙾȂାࡑ࡛ ӵࡿяΠ࿌хНϾ ഻ཏཿໍޠϾᗎ༗Ȉ 3. ࠣϲৡژНϾनෂࡧᙾޠᆱȄ๗ӬНϾ഻ཏཿޠҐ፵ᇅึᗎ༗Ȃݔఁ௳ّᙐཏၬӵᖃ๗ΠНϾ
഻ཏཿึ๋ȄጃҴȸࡧѡࡘȂ౫хॴȹ ഻ཏਰЗቌঅȇ࡛ᄻȸྜܼНϾȂܼםࠣȂңܼҢࣁȂ Ԛܼࠣทȹޠ୧ཿዂԓȇᄃȸ೪ۢෂȂຨᇴࢉٲȂጢቹቒҐȂ೪ॏࠣȹޠ೪ॏዂԓȄፚϜȂݔఁ௳ ّۅϜ༉ಜলᏱࡧདྷᄈуኈȂᄈܼՃφȃೆφစڑল౪ࢉٲȃȰՄϏଅȱ๊ܛၸആޑ౪፤ᓎπᇬٿȄ ٯ೪ॏຝِȂᄈ༉ಜНϾձ ۭڎНϾ഻ཏཿึޠஆᙄໍΠঢݚȄуᇰ࣐Ȃ༉ಜНϾשউޠ Ѡпϸ࣐ȸםԓȹᇅȸԓȹڎঐഌϸȂܛᒞȸםԓȹࡿҢࣁϜޠңࠣȂڏᡞߓ౫Ӷ༉ಜϏϜȇܛᒞȸ
ఁ௳ޠᜱ Kreifeldt
ԓȹ൸ҢࣁםᄙȂڏᡞߓ౫ӶНϾޠཏోȂڎӶϜНϾϜԥ㡱ᙵࠕޠចᙡȂשউᔗևΩџڦȂױѻ
τᏱлঔޠӱϏโȂᄈܓϾ೪ॏȃདܓऌึԥདដȂஆܼ TUFTS
ᙾϾ࣐НϾ഻ཏཿึޠΩȄ ݔఁ௳Ӷ
ȹ ޠ፤ ᘉȂ у ໍ Κ ؐ ࡛ ᄻ Π hi-touch
ϸրȈ 4C
ཿޠᢏᘉȂᇰ 4C Ӷାऌȃାདޠڨਣ
ȹ ᙾ Ӫ ຨ ؒȸ ା ད ڨ hi-tech
ޠНϾ഻ཏཿұཏშȄණяНϾ഻ཏ “hi-touch”
ܼ ޤᜌ စ ᔽ ਣ х ࠣ ቌ অ Ҧ ଢ ؒȸ ା ऌ ژ “hi-tech”
хȂ೪ॏ৲ᔗᅌȸऌޠၜមȂޠܓЖስȂདޠܓ഻ആȂࠣ՞ޠᕋആȄȹ
Н ȡȂНϾ഻ཏࠣпСளҢࣁНϾ࣐яึᘉޠ഻ձȇ 1. ϾޠȠ Cultural ᆡᒶޠȠ Collective ȡȂНϾ഻ཏࠣНޑϜᆡᒶя٘ٿпхߓНϾ੬Քޠϰષȇ 2.
- 458 - 459 -
ග ȡȂНϾ഻ཏࠣ፭ЗਈҭޠȂцගਈޠȇ 3. ਈޠȠ Cheerful
྆܉ίȂНϾ഻ཏࠣᗀؒޠНϾޠजᏱ੬ՔȂ።ޠᄈޠᑀ੬ܓᡞᡜȂᅌᛱޠᇅԥ 4C
഻ཏޠȠ Creative ȡȂНϾ഻ཏࠣᆤӬСளҢࣁНϾޠ഻ཏ୧ࠣȄ 4.
Ӷ
ഀپ࣐ݕȂҢࣁϜڸᒚᇅӔٵНϾ࣐ᘉяึໍ഻ཏࠣ೪ॏȂഷಥԚ଼ΜѼഀݕ೪ॏȄ၏ ș
ᜱ ޠ ࢉ ٲȄ Ґ 㡱 Κ ౪ ܉Ȃ ݔఁ ௳ Π ӱ Ϗ โ Ң ࣁ Ͼ ޠ೪ ॏ ᄃ ፻ ः فȄ п ᇄ ᢋ ՟ Җ ௷ ᢋ ఋ ޠ Ꮳޑ ೪ॏпᏣޑΤКȂଇ՟ҖޠҢࣁНϾȂϜڦ೪ॏНϾஆӱȂӤਣᄈᏣޑӱϏโϸݚȂ൷ؒ
International
Ԓᇄᢋᛂ଼ٕΜѼݕ೪ॏᝰᗊߝዪȂٯΤ൝ཏτւԾ៍ር೪ॏᝰᗊȄҔᄃ౫Πȸۗ 2006
ࠣ೪ॏӶ౫хҢࣁϜޠӬ౪ܓȂഷಥԚ྄ڏਣۧਁȂಓӬݎ՚РഎҀһЅҢࣁНϾ଼ޠΜѼ࣡ዮഀݕȄ ၏೪ॏᕖூΠ ܼ Н ϾȂ ܼ ם ࠣȂ ң ܼ Ң ࣁȂ Ԛ ܼ ࠣ ท ȹ Н ഻ ౪ ܉Ȅ ݔఁ ௳ ᗚ ः فᡞ ཽ ቹ Ԛ ፤ Н ึ ߓ ܼ
ఁ௳η߭ٿᇅуଇഀޠݕ೪ॏНϾཏోȄ Donald Norman
ёȂᕖூΠኅހኈȂजᛴ৭೪ॏᏱଲ፤Нӗ࣐ၯНϾ೪ॏޠ२्ՄНᝧȂзࣩ Journal of Design ޤӫᏱȂȰདϾ೪ॏȱձ
ήȃහኌȃ༬ᒋޠҢࣁᄙ࡚
ӶःܛفӤᏱউޠಂϜȂݔఁ௳ࢌΚ՞ц൶ིޠᏱОȂ࣐уউޠཿःف၍ඌ๏ᅹȂԥਣέҢࣁ ϜޠҢᏳ৲Ȃਣ࣐ڔуউޠҢࣁᇅϏձࡿᘉଝࢼȄٳഎྜܼуजޠᏱቻᐤȃ۸ᆌޠঢ়৴ҢࣁȂᙵࠕ ޠҢತᑗ٘пԚ࣐ӤᏱউ߭ᒧᇅတཱྀޠዂȄݔఁ௳ױՍϐःفНϾ഻ཏޠᏱпȸঔቇݾ҂ȹ࣐ӫȂ ڐϜܗ೩Ҕᗵ֥ΠуױᏱཿȃঢ়ཿȃٲཿѾֽᒋӬޠҢࣁစᡜᇅҢහኌȄ
Ӷݔఁ௳ޠᏱᇅҢࣁϜȂ৲ҕчजυςᅌ㡱ഷ२्ِޠՔȂԃп੬ԥྤޠஏᒒڸഘգ㡱ݔఁ௳ϛॿࠊ
ΚঐϊᏱҢؒޠᏱᐤโȱȡኈΠ೩ӼగφԚᓹޠᇄᢋঢ়৴Ȅࣻᕅ MIT—
ޠᏱःفϟਢȂڎࣻϤࡼഷಥԚيφԚϘϟҢ२ӉȂуউΚঢ়ӬձޠȸيφήਫȹȠȰ्שӲ ঢ়ȱȃȰ۟ڨٵᑀȱȃȰࢆ
пژݲઢчजಀуউޠ༉ٲࢉۊӶᇄᢋఁࣩيϑኅ࣐ࢻ༉Ȅ
ՅשӱᒒᐤՅདដޠൠෂࠊٳЉःܛفᖟᒳޠΚԪᆺཽȂݔఁ௳ᇅ৲ҕසথіजၾᐤᘫٿȂᏱ ϟߒ֊Ӫτঢ়ϮಞՄᄇܛᕖር೪ॏࠊޠݽഷུၦଊȄ࿌ਣ೩ӼϑစཿޠᏱߞউηᆹଊሃٿђᆺཽȂӤ
- 460 - 461 -
Ᏹউ൝ֳӶߞཽޠםឋڻᜟȂᜟರᜟಯ㡱དᑺ፹ၘޠᚡȂ৲ҕᗚ፝τঢ়ٵңॐᇨޠЀᓢȂኻڐᒋ
ч —
ᒋȸजکᇅࡧᆱᐮᕞȹޠൠෂȂܗ೩ӠᜍΠȸजॶᇅ഻ཏȹӶᇄᢋН഻ཿϜԄኈᓎםϛᚕޠ੬፵ȂΚ Ԅτঢ়৴ૢޠዦȄ٦Љݔఁ௳ᗚձΠȰདޠܓᅟᇅ౪ޠܓःفȱޠൣ֚Ȃ৲ҕࠍձΠȰၒฬཏ ϟजಭձစᡜϸٵȱȄτঢ়ݔڄఁ௳ᄈܼདܓᇅ౪ޠܓᆡঠױඬȂདޠܓહ഻ձژ༉ክᇅᇰޤዂԓ ޠ౪ܓःفȂఃΠΚঐӓུޠःفຝِȄՅ৲ҕҦ഻ձစᡜޠϸژٵ౪፤ԚߓึޠݏᡲשউᡚᢪϛϑȂ ܄מέԚȸષฬঢ়ȹژȸःفᏱȹޠᝌြᡑȂӤᏱউҦᡞཽݔఁ௳ױ৲ҕޠᛳฬձࠣձ࣐ःفᄈ ຬًޠशңЗȂηདڨःفРޠݳ२्ܓȄՅݔఁ௳ЊஐҿឯٲࢉޠӶ৲ҕޠြᡑࡤέԥΠུޠၜ មȂпԫ࣐સЖȂשੀѵདژڨ৲ҕᙥֆܼఽᝌؿजޠՍดॴෂȃᙵϲᔨޠՔீߓٿႁᙡܼϲЗད ޠቺཏکȄᜱܼΚᘉȂܗ೩഻ཏ೪ॏཿःݔܛفճ፲ఁ௳ޠ၍ഷ࣐ຯϹޠȂуᇴȈȸ Sandy ңؑ ΚൾฬձȂ࣐ՍϐޠҢᐤโڔฬяѫΚঐϛӤܼࢌԥक़ၭޠ८ӪȂԃ഻ആΠٳฬձȂηٳฬձם ༮ΠԃȄഷ२्ޠȂӶؑΚޠଅᓄϜȂשউηࣽژΠٙᜟ٦՞ΚၰࣻഘޠȄȹ
ݔఁ௳Ս҃ڨϜ༉ಜНϾዝȂױНϾ഻ཏཿձ࣐Սϐഷ࣐ΩޠःفስȂߗٳԒηᑗ྄௱২ ۭڎНϾ഻ཏཿһࢻȂӼԪᒒ॔τഛᅌᗀȄӶуᆡЗࡿᏳޠീςȃᆉςःفԚݏϜȂစளѠпࣽژΚقӗ
ᜱܼᅖԆޠःفȂԄȰၒມНϾ഻ཏ೪ॏᔗңःفȱȃȰԚᇮᇮཏᔗңܼН഻୧ࠣϟःفȱȃȰȸԂޗᅖԆȹ
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قӗःفȱȃȰᅖԆޠНϾ഻ཏཿᔗңଇȱ๊ȂՅйуޠ೩ӼᏱҢηएథܼۭڎН഻ࣩȄשউ౪၍
Աង౪ϏᏱଲୱఁ௳
уԄԫᗧՅϛޠևΩȂٯϡНϾ഻ཏȸ҂ЉίȹޠగȂ٦൸ࡠϜНϾӶзࣩН഻ཿࣩԄ ߇ૢӵޠजᆢܺȄ
ାע!!
Ȱࡧѡࡘ ঔ !ቇݾ҂ȱНϾ഻ཏ೪ॏݾᏱϟၿ ȁ
ȁșᇄᢋ഻ཏ೪ॏϜЗုݔߞٲᄹఁ௳
စႇڎԒޠևΩȂಥঔூᐡጣ॔ҴᇄᢋτᏱ഻ཏཿ೪ॏःܛفᏱȂ৲ᇄᢋНϾ഻ཏཿࣩӫ ঢ়ݔᄹఁ௳Ȅณ፤፟இᗀ௳ȃ፟ࡤःଇȃ৵ፚഎޠᡞཽژԥྤ࡚ȃτᛅȃᝓᙲାਞȃᏱᎵ ࠕޠᏱॴጓȄٿՍܼӒҢޠఁᏳȂਣՅԄಡࢻȂྤཹಡጞȂਣՅԄॵᘲࢻࢷȂᗰЉޫȄӒҢԥ ณЩኅീޠᛅȂϛ༊Ҵ࣐עᇄᢋІۭڎНϾ഻ཏཿ༉ၿ௳ཿ၍ඌȂԥ ঔ “ ቇݾ҂ Ȃ”НϾ഻ཏ҂Љ ίޠᇻȄᇻᗛᐮᇅᝓᙲݾᏱϟॴߜȂޠኈᇅᐮᓿ২ۭؒڎᏱᇅयΩܼНϾ഻ཏःޠفᏱ φউȄ
τᏱϏโ೪ॏᆉ TUFTS
Ԓхߒཿܼᇄᢋഷԟ೪Ϗཿ 70
Ԓ഻ᒳΠᇄᢋӵୣಒΚঐ ഻ 2009 “ ཏཿ೪ॏ ീ ” ςੳȂуණяᘁ݃
ӒҢᇄᢋНϾ഻ཏཿࣩޠၦঢ়Ȃٙ۩Ᏹࣩȃཿࣩȃ࢈ࣩ݉ଡ଼ȂӼϰၯࣩᐍӬȄচӉᇄᢋ഻ཏ೪ॏϜ ЗုߞٲȂ݉ଡ଼ܼӫޠѯ༮ӍཿȂ ޠᒳᏱۡԠȈ݉ଡ଼഻ܼཏȃཿᇅ೪ॏᐍᡞึޠሰ्ȄӒҢܼαзख ೪ॏཿע݃ޠϏཿऌᏱਯȂԫࡤᕖூҴᇄᢋऌτᏱϏཿᆔ౪Ᏹςȃजഭԏ ςІീςᏱ՞ȄӒࡤᐋӉߞ۹τᏱᇅ݃עऌτᏱڎਯϏཿ೪ॏقлӉᇅਯߞȄᐋӉᇄᢋτᏱ೪ॏᏱ
ଲଲߞȃ഻ཏཿ೪ॏःߞܛܛفȄٙচӼᙜࠔۗಥпΚዦܽ౿࠽ޠᄙஉϏձȂׅׅϛॿȂҔԄӒҢ ᇴȈ Ѭ “ ्ᔔֆᇄᢋ೪ॏཿӪαึȂשϨቅഎཏ Ȅ”አᐕᄃّޠᇮनࡤΫၸԄΚСޠᄃݾ ᏱȂԉ߭܉Ȅ
ӒҢ࣐ःفҢ௳፟Ȃ౪፤ᗀ௳Τ఼яȂᇅᏱҢϤଇ፤ҼΚϛॄȂඊඊᇷȄՅؑഈα፟ࠊޠΚఐІ ί፟ࡤޠ࿌ఐȂӒҢᖃྦਣӶᆪၰଇ፤ထ၈ණᒻߵᏱҢউණһൣ֚ȂԂ፟இྦറȂܗଭᄈϛӤःف РӪޠᏱҢȂΚΚ༉ሏၦਠȂණٽᏱҢུᑘޠःࡧفၰᇅଊਁȄరณߴȂٲณѽಡȄᏱҢᄈԄԫ ዦ “ ޠఁ௳Ȃ έ “ ܑέན Ȋ ” ӒҢਣளණᒻᏱҢȈሰ२ຝپःفȂᒞϟȈ З “ ூϟѠີӶܼѠпϸٵȂ စᡜϟѠີӶܼѠп༉ܜȂޤᜌϟѠີӶܼѠп༉௳ȂՅ೪ॏঐޠःفѠпױЗூᙾϾ࣐စᡜȂױစᡜᙾ Ͼ࣐ޤᜌȂޤᜌޠᑗತࠍϾ࣐හኌ Ȅ”੬րଭᄈܼשȂᏱਣኸйӉଡ଼໕τȂϡ྄τޠМࡼᇅோЗࡿᏳȄ ӶݾᏱᇅҢࣁαְϡпಡጞޠᜱᛅȂцשདȄ
ՅᄈܼНϾ഻ཏཿึȂӒҢԥՍשᑀُޠژ၍Ȅуᇰ࣐ȈНϾ഻ཏཿޠҐ፵Ѡϸ࣐НϾȃ഻ཏȃཿ ήঐ८ӪȂНϾҢࣁлȃҢࣁࠣ՞ȃҢࣁםᄙޠᆤӬᡞȂ഻ཏНϾޠຬኊཏဏȂഇႇຝញಓဵȂп
”
- 464 - 465 -
೪ॏཿםٿԚࠣȂཿࠍН഻ࠣᐚҴࠣทȂഇႇ࡛ٿҴНϾቌঅȄڐϜНϾᗀؒޠϲోࠕ ࡚Ȃ഻ཏ्ؒޠད࡚ޠȂཿଢؒ௦ޠڨኅ࡚ȄНϾ഻ཏཿ൸ױϲోȃདȃ௦࡚ڨӬՅ࣐Κޠ ႇโȄ
ӶᏱႇโϜȂשӵདژڨӒҢϜ༉ಜНϾϟᆡᡝژԂӵᒋӬӶ౫хऌᇅစᔽॵ៛ึޠН Ͼ഻ཏཿःفϜȂӒҢණяНϾ഻ཏཿึ๋ȈጃҴ ࡧ “ ѡࡘȂ౫хॴ ࣐ ” ਰЗቌঅȇᄻ࡛ ྜ “
ٻң 2.
ܼНϾȂܼםࠣȂңܼҢࣁȂԚܼࠣท ޠ ” ୧ཿዂԓȇᄃ ೪ “ ۢძȂຨᇴࢉٲȂጢቹቒҐȂ೪ॏࠣ 1. ՞ڑᙡژႬφ୧ଡ଼ࡧᙾޠᆱȇ
3. ࠣϲৡژНϾनෂࡧᙾޠᆱȄуЖᏳᏱҢ Ճ “ ೆলᏱࡧདྷ ȃ”
ޠ೪ॏዂԓȄᄈܼ࿌хНϾ഻ཏཿໍޠϾᗎ༗ȂуࡿяȈ ࣐ϜЗٻژңစᡜࡧᙾޠᆱȇ ȰՄϏଅȱȃȰНЗᓐᓹȱ๊စڑ౪፤ණྱఃұܼ࿌х೪ॏࡧᆱϜȄуᇰ࣐Ȃ༉ಜНϾשউޠѠϸ࣐ ם “ ԓ ᇅ ” “ԓ ڎ ” ঐഌϸȂ ם “ԓ ” ࡿҢࣁϜޠңࠣȂڏᡞߓ౫Ӷ༉ಜϏϜȇܛᒞ “ ԓ Ȃ”൸ҢࣁםᄙȂ
ཿޠ “4C”
ڏᡞߓ౫ӶНϾޠཏోȂڎӶϜНϾϜԥᙵࠕޠចᙡȂשউᔗևΩџڦȂױѻᙾϾ࣐࣐НϾ഻ཏ ཿึޠΩȄ
౪ܓାਞӒҢݾᏱޠѫΚॴੀȂӱӶजஆܼӱϏโؒޠᏱनෂȂуᆡ៧ӵණяНϾ഻ཏ
Н ȡȂНϾ഻ཏࠣпСளҢࣁНϾ࣐яึᘉޠ഻ձȇ 1. ϾޠȠ Cultural
ᆡ 2.
ᢏᘉȂᇰ࣐ӶାऌȃାདޠڨਣхȂ೪ॏ৲ᔗᅌ ऌ “ ޠၜមȂޠܓЖስȂདޠܓ഻ആȂࠣ՞ ޠᕋആ Ȅ” “4C” ϸրȈ
ග ȡȂ Н Ͼ ഻ ཏ ࠣ ፭ З ਈ ҭ ޠȂ ц ග ਈ ޠȇ 3. ਈ ޠȠ Cheerful
഻ ཏ ޠȠ Creative ȡȂ Н Ͼ ഻ 4.
ᒶޠȠ Collective ȡȂНϾ഻ཏࠣНޑϜᆡᒶя٘ٿпхߓНϾ੬ՔޠϰષȂђпᙾඳ഻ձޠСளҢࣁ ңࠣȇ
྆ޠ܉जᏱ੬ՔࡿЖίȂӒҢΠп ᇄ “4C” “ ᢋ՟Җ௷ᢋ
౫хഀޠݕ೪ॏȂҢࣁϜڸᒚᇅӔңНϾ࣐ᘉяึໍ഻ཏࠣ೪ॏȄ၏೪ॏᕖூΠ ——
ཏࠣᆤӬСளҢࣁНϾޠ഻ཏ୧ࠣȄஆܼ ఋޠᏣޑ
Ԓᇄᢋᛂ଼ٕΜѼݕ೪ॏᝰᗊߝዪȂٯΤ൝ဏτւԾ៍ር೪ॏᝰᗊȄ 2006
зखᇄᢋНϾ഻ཏཿٟౢึȂ 2008 Ԓݔఁ௳ӶᏱཽ 21
ӒҢᐋӉᇄᢋ഻ཏ೪ॏϜЗုߞٲȂ 2011 Ԓ๋დΠᇄізࣩ೪ॏτཽȄՅ์࿌ԒॷԪ॔ѯђԫࣁȂ ԄϭΝԒࡤР࣐ ޤ “ ԥྜᓟࣁЬ ٿϟ ” ൴ཏȊ
ឋϜණя ᒋ “ ӬНϾȃजᏱစᔽߵԚजᏱ೪ॏུᑺཿ Ȃ”గᙥҦНϾȃऌᇅजᏱޠᏳΤȂױНϾ഻ཏ ཿᙾϾ࣐п ݉ “ ଡ଼഻ུ ࣐ ” лޠ഻ཏҢࣁཿȄڐ௱ޠᄃርձࠍݳңजᏱစᔽڗᐮၯስཿ഻ུȂ ႁژழུᑺཿึޠҭዀȄᒋӬНϾऌȂם༮ᇄᢋॴੀȇᕋആजᏱစᔽȂӕആᇄᢋᙻۊȄ഻ཿᐡཽࠍ
” - 466 - 467 -
пजᏱᇅစᔽ࣐КࢳȂӓ८ᕋആҢࣁࠣکᇅҢࣁॴੀȂഇႇӓҖजᏱޠ௱ኅȂዻໍߵޠܓϾ೪ॏःفȃ ೪ॏϘஊଌᇅၯཿܗཿ๗࿘םԚ഻ཏҢࣁཿȂпණାᇄᢋ഻ཏҢࣁཿޠᐍᡞ໕ᇅםຬȄ
ՅцིޠڄӒҢܼݾᏱ౪܉ᇅҢࣁᒋཽೲȃ഻ུଡ଼ᄃȄ༬ᒋޠძࣩᇅහޠҢࣁᄙ࡚Ȅ
- 468 - 469 -
ȰၒฬཏȱΚਫȂ৲ҕݷޠฬ഻ձᇅӒҢఁᏱࡿᏳःفՍดᒋӬޠቹྲȄҢࣁᇅݾᏱϟলᏱϑᑹιजȂ
Աងளዤ౪ϏᏱଲୱఁ௳
ઢчजಀцᢪတȄНϾ഻ཏःفၰᅟᅟڐঔሊϴȂוగשѠпҔᡞਃژᄹᏳ৲ Н “ Ͼ഻ཏ҂Љί Љ ” ӬΚȂτज༬ᒋϟძȄ
ሂȁዑ!!