15.1_Final_YueDu

Find your own Success This is designed series of products to help people to find their own success and tell the society that higher education is not the only path to prosperity.

Student Name: Yue Du Student ID: 04791377 Course Info: GR 620 OL1/Summer 2019

Creative Brief In the creative brief, the topic “higher education is not the only path to prosperity” will be stated in details. It will also explain the objective of the project and state target audience and four different deliverables to carry the message of according topic.

Terms to be included · Backgorund · Objective · Single Minded Proposition · Target Audience · Keywords · Deliverables

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Creative Brief

Creative Brief · Backgorund · Objective · Single Minded Proposition’ · Target Audience · Keywords · Deliverables

Background Today, about 30 percent of Americans complete a bachelor degree by their mid-20s, with another 10 percent completing an associate’s degree by then. It seems like that the American system for preparing young people to lead productive and prosperous lives as adults is dependent so heavily on higher education, in other words, going to college.

Objective Informing people that going to college is not the only pathway to prosperity. A person can find success in a variety of ways, and many may find fulfillment outside of higher education.

Single Minded Proposition You can be successful without going to college.

Target audience James Mayor James is thought to be cool by his peers in high school because he knows how to make electronic music and has his own Youtube channel. He personally is very into electronic music and has decided to work on this for the rest of his life.

Annie Smith Although Annie earned her bachelor degree in English, she thinks that the degree doesn’t contribute to her career so much because of not finding a job related to her major. Annie’s daughter is fine to go to college, but she also would like to help take care of her mother’s store in the future.

Rajesh Patel Aryn is an education consultant who works for several high schools, and he enjoys his job a lot because he loves helping young people and learning about their lives. He knows that high school students have many concerns before they go to college.

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Creative Brief · Backgorund · Objective · Single Minded Proposition’ · Target Audience · Keywords · Deliverables

Creative Brief

Keywords (Words to Describe Design Style) Confidence

Deliverables

It’s important for a person to be confident about their

Poster series can convey the message in a

decision. To pursue a higher education or not does

dynamic and direct way. It contains a headline,

not affect a person’s so dramatically, but being confi-

a follow-up, and a call-to-action. The remaining

dent probably change one’s success enormously.

messages are usually logotype and contact

Uniqueness People often want to be differentiated from others, which means they want to be outstanding and

Poster Series

information. The composition of posters is simple and efficient. My poster series will let the target audience know the exsitence of the project.

special. Making a decision about the future works

Website

similarly. A person can provide his or her unique-

Website is an appropriate deliverable for making

ness through their career.

connection between people. Other than articles,

Growth Everybody will end up growing up. They graduate from high school and go to college or find a job.

I will add a planing function to the website for the users to plan their future. They can also take a test through a link provided on the website.

Some people define mature as the ability of support-

Printed Booklet

ing oneself, while other people think mature as

Booklet can be distributed to students who do not

physically being older than 18. A person needs to

have an access to the Internet, and their parents

find his or her own success after they grow up.

will also find it helpful. It contains a brief introduction and a brief summary of the major articles.

Mobile App App can be an appropriate deliverable for this topic. High school students and their parents can download the according app and check the news and information. App will have the most updated event information and enable the user to submit their resume to different employers.

Personas Persona is the arbitrary creation based on target audience. It briefly describes what kind of people in the real world would be interested in the topic “find your path for the future.”

Personas to be included · James Mayor (High School Student) · Annie Smith (Toy Store Owner) · Rajesh Patel (Education Consultant for High School Students)

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Persona

James Mayor

Personas · James Mayor · Annie Smith · Rajesh Patel

Age: 17 Occupation: high school student Father: A welder in his 40s Mother: A Cashier at Costco in her 40s Grade Point Average: 3.2 SAT Score: 1620 Hobby: make electronic music and upload to his Youtube channel

Seven Traits 1. James is thought to be cool by his peers in

4. James’ parents, who are both a little bit con-

high school because he knows how to make

servative, felt very concerned about his future

electronic music and has his own Youtube

and thought that James is not mature enough

channel. He personally is very into electronic

to make such a decision.

music and has decided to work on this for the rest of his life.

2. Meanwhile, James does fine at school and get an okay grade on his SAT exam, but he is not that into any subject other than music.

3. This year, he gathered some information about how to become a music Youtuber and talked to his parents that he decided to not go to college.

5. Since James believes in himself that he can succeed, he feels very distressed about the fact that his parents do not support him.

6. James wants to persuade his parent to support his dream because he believes that men are born to pursue their dreams.

7. James is hardworking and a fast learner when he has passion.

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Persona

Annie Smith

Personas · James Mayor · Annie Smith · Rajesh Patel

Age: 43 Occupation: Toy store owner Spouse: A writer in his 50s Child(ren): A daughter and a son Hobby: Traveling with her husband Degree: B.A. in English

Seven Traits 1. Annie is a toy store owner who enjoys travel-

5. Although Annie earned her bachelor degree in

ing with her husband because she likes expe-

English, she thinks that the degree doesn’t

riencing different things.

contribute to her career too much. She did not

2. She and her husband met each other in Florence when they were both traveling. They got married after they came back and had two

find a job related to her major after she graduated from college.

6. Annie’s daughter is fine to go to college, but

children afterward. Annie’s husband has mas-

she also would like to help take care of her

ter degree in literature.

mother’s store in the future so her mother can

3. Annie inherited the toy store which was established by her great-grandfather. The top

travel with her father again.

7. However, since Annie’s daughter is doing

store had passed down to her mother and

great at school, Annie feels bad if her daugh-

finally came down to her when Annie was 27.

ter gives up going to college.

4. This year, Annie tried to talk to her daughter about her daughter’s future and wanted to the best way for her daughter.

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Final Project

Persona

Rajesh Patel

Personas · James Mayor · Annie Smith · Rajesh Patel

Age: 32 Occupation: Education consultant for high school students Spouse: A fashion designer in her early 30s Child(ren): Two sons in elementary school Hobby: watching musicals, home decoration

Seven Traits 1. Rajesh is an education consultant who works for several high schools, and he enjoys his job a lot.

2. He knows that high school students have many concerns before they go to college. He thinks of going to college as a great experience for people.

3. He also believes that the students, who find the knowledge they have learned in college is

5. Rajesh knows that higher education usually makes people earn more, but there are exceptions and not everyone actually needs a higher education.

6. If the student decides to not go to college, Aryn will respect their decision and try to find other ways for them to succeed.

7. Although he cannot promise that will be the

not helpful to them to find a job, are those

best choice, Aryn always wants those

who do not have a clear plan for their lives.

students to be happy and successful.

4. The first question he would ask the student is “what do you want to do in the future?” because Aryn thinks students need to figure it out what they really want by themselves. It is an important self-reflecting process.

Mood Boards Mood boards are created to direct the visual system of the project. They will focus on the keywords chosen on the creative brief and include five categories of images. Each deliverable will refer to the elements in one finalized mood board and cooperate with other deliverables in the system.

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Final Project

Mood Boards

Previous Boards

Growth

Three initial mood boards will be created for a further reference. These mood boards are based on each of the keywords chosen ahead. Each mood board will tell a different feeling and mood which contains photographs, layout design, typograpys, colors, and textures.

Uniqueness

Confidence

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Final Project

Mood Boards

Final Board

Objective Photography

Color/Texture/Graphic

Situational Photography

Color/Texture/Graphic

Layout Type

Color/Texture/Graphic

Layout Type

Situational Photography

Objective Photography

Objective Photography

Art Type

Objective Photography

Color/Texture/Graphic

Layout Type

Situational Photography

Art Type

Art Type

Art Type

Layout Type

Situational Photography

Logotype A logotype is the representitive first impression of the project.

It will be developed through steches and several computer versions. The logotype includes more than two typefaces and graphic elements to show contrast.

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Logotype

Final Design

This logotype attempts to create a strong visual impact in order to convey the message “find your path, you surely can� to the target audience.

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Logotype

Final Design Variations Large

Primary logo on white background

Primary logo on black background

Middle

Small

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Logotype

Logotype Development

Annotated Visual System In the annotated visual system, the designer ought to explain the way of using the elements and colors in the project. The whole system will be created based on Annotated visual system.

Terms to be included · Logo · Typographic Elements · Color Elements · Image/Illustration Elements · Graphic Device Elements

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Annotated Visual System · Logo · Typographic Elements · Color Elements · Image/Illustration Elements · Graphic Device Elements

Annotated Visual System

Logo

Typographic elements Logotype Azo Sans ber Regular Zenon Regular

Headline& Follow-up Benton Sans Regular Benton Sans Medium Benton Sans Bold Benton Sans Black call-to-action Baskerville URW Regular Baskerville URW Meduim Baskerville URW Bold

Color elements PMS

RGB

CMYK

Red 032

245/50/65

0/90/75/0

3262

0/190/180

90/0/40/0

7676

115/100/160

60/65/10/0

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Annotated Visual System · Logo · Typographic Elements · Color Elements · Image/Illustration Elements · Graphic Device Elements

Annotated Visual System

Image/illustration elements

Graphic devices elements

Add theme color to create an energetic and pop feeling

Emphasize content

Create a dynamic movement to photos

Connect the photo with text in each spread

Deliverables There are four deliverables designed for the project in total.

Each deliverable serves for different propose and they follow the same visual system and work together as a set.

Items to be included 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

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Final Project

Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Poster Series

Mockup Display

Showcase displays three posters together.

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Poster Series

Development

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Poster Series

Mockup Display - Poster One

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Poster Series

Mockup Display - Poster Two

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Poster Series

Mockup Display - Poster Three

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Poster Series

Final Design

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Booklet

Mockup

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Booklet

Final Design

Yue Du

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Booklet

Final Design

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Booklet

Development

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Website

Mockup

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Website

Mockup

Find your Path

Find your Path (US) | http://www.findyourpath.com

Yue Du

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Website

Final Design Find your Path

Find your Path (US) | http://www.findyourpath.com

Find your Path

Find your Path (US) | http://www.findyourpath.com

Yue Du

Final Project

Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Website

Final Design Find your Path

Find your Path (US) | http://www.findyourpath.com

Find your Path

Find your Path (US) | http://www.findyourpath.com

Yue Du

Final Project

Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Website

Final Design Find your Path

Find your Path (US) | http://www.findyourpath.com

Find your Path

Find your Path (US) | http://www.findyourpath.com

Yue Du

Final Project

Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Mobile App

Final Design with Mockup

Yue Du

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Mobile App

Final Design with Mockup

Yue Du

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Mobile App

Final Design with Mockup

Yue Du

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Deliverables 路 Poster Series 路 Printed Booklet 路 Website 路 Mobile App

Mobile App

Development

Conclusion This project forces on creating a visual system that can be applied to several different deliverables. And the topic is carefully chosen from discussion and feedbacks. The topic “higher education is not the only path to prosperity” was demonstrated into four different deliverables that an audience might find them helpful. The designer learns and practice during the whole design process and gets ready for the next challenge in the future.

Credits scontent-sjc3-1.xx.fbcdn.net/v/t1.0-9/67720669_924500834552704_2731562263537254400_n. jpg?_nc_cat=106&_nc_oc=AQlhNRrtrv63QNXFVmQd3rDiHY3Bq6XycMuP7rMrSgTzpbCE1Kpk4Jqe7DlTt4qXCtpvEs0sjT6jz1VWo73CQpMo&_nc_ht=scontent-sjc3-1.xx&oh=773c24f5fdfca1e2752136c9c3656967&oe=5DE98E00 lasentinel.net/wp-content/uploads/sites/5/2017/05/Black-teen.png i.pinimg.com/originals/cb/f8/68/cbf8686f15697bbd7fed9defdcf55bea.jpg i.pinimg.com/originals/7d/d1/e5/7dd1e534de01c0f27044e0159d7ce8b1.png www.mockupworldhq.com/wp-content/uploads/2018/09/iPhone-Xs-Max-Free-Mockup-PSD.jpg