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Hi! I’m Yue Du’s cat.

She’s the graphic designer.

[DEGREE] Master’s Degree in Graphic Design [SCHOOL] Academy of Art University

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A Precise and Perfect Me

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[SCHOOL] Academy of Art University

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[YEAR OF GRADUATION] 2019

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[INSTRUCTOR] Mary Scott

Selected Works

by Yue Du, MA [ABOUT] This book is a collection of works of my graphic design graduate program completed at Academy of Art University. These works will provide readers a basic impression about me both as a person and as a graphic designer. I hope you will like what you see.

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T R A N S PA R E N C Y YUE DU S E L E CT E D W O R K S 2 0 1 8 - 2 0 1 9

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[CONTACT INFORMATION] Yue Du www.yuedu-design.com yuedu@ucdavis.edu

[COPYRIGHT © 2019 BY YUE DU] All rights reserved. No part of this book may be reproduced or used in any manner without permission of the copyright owner.

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Table of Contents

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I'M YUE DU, A GRAPHIC DESIGNER Typography Poster Series Stationery System

HERE WE ARE, CAT LOVERS APP Design

FRESH INGREDIENTS MAKE GOOD FOOD Advertisement Redesign

TECHNOLOGY LINKS PEOPLE TOGETHER Annual Report Redesign

THINK ABOUT COLLEGE, YES OR NO? Proposal Design

EXTRAORDINARY PEOPLE DESIGN THE FUTURE Future Book Design

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[PROJECT] Stationery Design

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[CLASS] Type Forms

[INSTRUCTOR] John Nettelton [SEMESTER] Spring 2018

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[OBJECTIVE] This course introduces the basic typographic skills to the student. The very last two projects among all the projects from this course are very interesting and representative. One is typographic posters, and the other is a stationery system.

I A M Y U E D U, A G R A P H I C D E S I G N E R

Hi! I am Yue Du, a Graphic Designer

[SOLUTION] I chose light green as the color for my stationery system because of my first name. In Chinese, my first name means a kind of treasure stone which brings fortune and good luck.

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[TYPOGRAPHY POSTERS] STATIONERY SYSTEM

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TYPOGRAPHY POSTERS [STATIONERY SYSTEM]

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I A M Y U E D U, A G R A P H I C D E S I G N E R

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[PROJECT] App Design

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[CLASS] Digital Design Studio

[INSTRUCTOR] Bob Stole [SEMESTER] Spring 2019

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[OBJECTIVE] Think about an app that you want to exist and design the app following an appropriate design process including creating personas and frameworks. The app should complete several tasks fulfilling the needs of its audience.

H E R E W E G O, C AT LOV E R S

Here We Go! Cat Lovers

[SOLUTION] I designed a socializing app especially for cat lovers.

They can communicate with each other and post photos of their cats. They can also purchase products through the app. The app will encourage cat lovers to form a community and also encourage people to adopt pets rather than to purchase pets. The users will receive a notification if other users like or repost their posts.

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H E R E W E G O, C AT LOV E R S

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meow!

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H E R E W E G O, C AT LOV E R S

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H E R E W E G O, C AT LOV E R S

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H E R E W E G O, C AT LOV E R S

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[PROJECT] System Design

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[CLASS] Visual Thinking

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[INSTRUCTOR]

Hunter Wimmer [SEMESTER] Spring 2019

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[OBJECTIVE] Choose a piece of unsuccessfully designed advertising and redesign it into three different pieces that serve the intentions of the original piece better. Make sure to move from ordinary to extraordinary.

[SOLUTION] I chose an Indian restaurant advertising board and redid it into a series of posters, a booklet, and a mobile app.

The keyword directing every piece in this project is "Fresh." Although Indian food is usually described as spicy and stimulating, I wanted the overall design to have a different approach to Indian food that emphasizes fresh ingredients. For this project, my color selections are green, creamy yellow, and brown because they represent freshness and nature the best. I also use my own handwritten typeface to show a sense of traditional agricultural products.

FRESH INGREDIENTS MAKE GOOD FOOD

Fresh Ingredients Make Good Food

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[POSTER SERIES] BOOKLET MOBILE APP

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FRESH INGREDIENTS MAKE GOOD FOOD

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POSTER SERIES BOOKLET [MOBILE APP]

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FRESH INGREDIENTS MAKE GOOD FOOD

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[PROJECT] Annual Report Design

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[CLASS] Type Systems

[INSTRUCTOR] David Hake [SEMESTER] Spring 2019

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[OBJECTIVE] In this project, the student will choose one existing company to redesign its annual report. The report should give an appropriate impression of the company and include graphic charts and a CEO letter.

[SOLUTION] I chose a Chinese technology company named "Tencent" because I want to work with this company after I graduate from the Academy. I chose the color bright yellow to represent the company because its main target audiences is the younger generation. I treat all photos as monotone in order to represent the a feeling of coolness.

T E C H N O LO GY L I N K S P E O P L E TO G E T H E R

Technology Links People Together

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[PROJECT] Proposal Design

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[CLASS] Visual Literacy

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Hunter Wimmer [SEMESTER] Summer 2019

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[OBJECTIVE] Choose an interesting subject and design based on that subject. The subject should solve a problem which matters to society,

T H I N K A B O U T C O L L E G E , Y E S O R N O?

Think About College, Yes or No?

[SOLUTION] I chose to design based on the question "Should people go to college?" Although society is emphasizing the importance of a college degree, I believe that a college degree is not necessary for people to become successful. Therefore, I designed a series of deliverables including a logo, a series of posters, a booklet, a website, and an app that convey my idea. I chose three vivid colors to represent a bright future, and made a focal point logo to emphasize the idea that "finding your path" is a very crucial point for everybody.

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[LOGO] POSTER SERIES BOOKLET WEBSITE MOBILE APP

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Find Your Path

Find your Path

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h (US) | http://www.findyourpath.com

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[PROJECT] Future Book Design

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[CLASS] Type Systems

[INSTRUCTOR] David Hake [SEMESTER] Spring 2019

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[OBJECTIVE] This project is one step further than the project which redesigns the annual report of a company. The main visual system should be directed by the impression of the company in the future.

[SOLUTION] I think that "Tencent" is going to become more sophisticated and diverse. It is already one of the largest technology companies in China and it is going to continuously play an important role in the technology market and people's daily life. Therefore, I chose a dark green to convey my idea of diversity and advancement.

E X T R AO R D I N A RY P E O P L E D E S I G N T H E F U T U R E

Extraordinary People Design the Future

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Thank you all who

have been with me and helped me.

[FAMILY] My Parents, My Husband, and My Grandma [FRIENDS] Emma Chen Chao Chen Dongmeng Li Jia Yu Steven Ma He Wang Cris Lee

[INSTRUCTORS] Hunter Wimmer David Hake Bob Stole Carolina De Bartolo Christopher Morlan Kathrin Blatter

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[DESIGNER] Yue Du

[INSTRUCTOR] Mary Scott

[TYPEFACE] Aktiv Grotesk

[CONTACT] www.yuedu-design.com yuedu@ucdavis.edu

[SCHOOL] Academy of Art University [PROGRAM] School of Graphic Design [ADDRESS] 79 New Montgomery Street San Francisco, CA 94105

[PRODUCTION] Blurb Inc

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YUE DU

Her name means jade.

www.yuedu-design.com

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