03 Visual Standard Guide
03 Visual Standard Guide
PROLOGUE
The Visual Standard Guide will serve to document the identity system and standards and set up transition to the web-story. The contents include more ser vices the brand would provide after re-branding. There are also visualizations and descriptions for the ser vices to help readers better understand the new brand.
“The only way you can sustain a permanent change is to create a new way of thinking, acting, and being.” ―Jennifer Hudson
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01 Our New Look Re-branding The New Logo Logo Components Logo Anatomy Incorrect Uses Mark Dimension Restrictions Color Palette Business system
NTENTS 4
CHAPTER 1 //
02 Extensions Brand List Brand Chart Future Projection
CONT 5
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Re-branding The New Logo Logo Components Logo Anatomy
01 Our New Look Incorrect Uses Mark Dimension Restrictions Color Palette Business system
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Re-branding SOUL OF THE BRAND Breaking the borders with knowledge.
KEYWORDS “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”
―Rollo May
―Marcel Proust
“The desire of creativity is one of the deepest yearnings of the human soul.” ―Dieter F. Uchtdorf
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CHAPTER 1 // OUR NEW LOOK
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CHAPTER 1 // OUR NEW LOOK
New Logo DESIGN PRINCIPLES The new logo will include a logo symbol and a logotype. The impression of the brand will be changed through the form of logo. The keyword eventually chosen for the logo is outlook, which is a combination of discover and communication.
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Logo Components LOGO IDEAS The logo is drawn from circles and rectangles. The joints are broken to represent the idea of breaking the borders. The straight stroke of capitalized B is extended with a shape end.
+
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Logo Anatomy LOGO STRUCTURE DESIGN Logo anatomy presents how Borders’ logo was constructed, structured, and balanced. It clearly shows the geometric shape with the logo.
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Logo Signature LOGO SYMBOL & LOGOTYPE The symbol is the graphic icon on the logo. The structure of the symbol considered the cost and printing process. The logotype is a typographic descriptor which includes the name, Borders. Correct use of the signatures essential in establishing a single, unif ied corporate brand system.
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SYMBOL SIGNATURE
LOGOTYPE
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Incorrect Uses LOGO DO NOT A lot of thought and effort has been contributed into determining the balance between the elements which compose the logo. Do not attempt to re-create these elements in you own manner. Always use the approved artwork, and follow the instructions provided below when you want to use it.
LOGO COMPONENT SIZE
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CHAPTER 1 // OUR NEW KOOK
COLOR VARIATIONS
PROPORTION VARIATIONS
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Mark Dimension Restrictions LOGO DIFFERENT COMBINATIONS FOR USE Whenever we use Borders’ signature or logo, we need to use the style guide and use the versions outlined inside. Always follow these rules when you want to use the logo.
SIZE
SIGNATURE
10CM
5CM
5CM
1CM
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SYMBOL
LOGOTYPE
0.78CM 5CM
1CM
1CM
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Color Palette LOGO COLOR COMBINATION Color is a critical element in creating a good identity and harmonize visual system. These palettes are used in logo design.
PRIMARY COLOR BLACK 0 0 0 100 000
WHITE 0000 255 255 255
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SECONDARY COLOR PANTONE P 109-15 U 100 35 0 10 0 120 180
PANTONE P 179-15 U 0 0 0 95 40 40 40
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Logo Color LOGO COLOR USE The logo is primary only in one color. There is a secondary color set for the logo. But generally, it is highly recommended to use the logo in just one color.
PRIMARY COLOR SET
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SECONDARY COLOR SET
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LOGO BACKGROUND COLOR The logo can be used in different background. The background is preferred to be in single color. Both dark and light background colors are acceptable for the logo.
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Business system STATIONERY SYSTEM This part shows how would your identity appear on a business card, letterhead and envelope.
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CHAPTER 1 // OUR NEW LOOK
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CHAPTER 1 // OUR NEW LOOK
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02 Extensions Brand List Brand Chart Future Projection
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Brand List BORDERS BRAND EXPAND & PROJECTION There are proposed expansions of the Borders brand that represent the new idea and new directions. Borders is no longer just a bookstore chain company, and the new directions encourage people to break the borders with knowledge.
EDUCATION Borders Language Exchange Program
Borders Language Exchange Program reinforces the mission of the brand breaking the borders with knowledge by improving one’s understanding of different cultures by learning a foreign language and communicating with people from different cultures. Provide opportunities for people who want to learn new languages. The program will pair people together based on the languages they want to learn. Code: EDU01 Description: Provide opportunities for people who want to learn new languages. The program will pair people together based on the languages they want to learn. Similar to: Summer Camp, Student Exchange Program Differentiating elements: Unlike Summer Camp and Student Exchange Program, Borders Language Exchange Program costs student less to study new languages. The time frame is also pretty f lexible so that student can join and leave at any time. Links to: Along with Borders co-branding initiative with many universities. The Borders Language Exchange Program helps to establish bond between students who want to learn different cultures and languages.
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Borders After Class Room for Kids
Borders After Class Room for K ids reinforces the mission of the brand breaking the borders with knowledge by providing a great environment for children to learn and explore new things. The company holds classes in the afternoon to kids who want to learn and play with each others. Code: EDU02 Description: The company holds classes in the afternoon to kids who want to learn and play with each others. There are many classes including regular subjects like mathematics and histor y and non-regular subjects which are meant to be creative. Similar to: Cram School, Summer Camp Differentiating elements: Unlike Summer Camp and Cram School, Borders After Class Room For K ids is more fun and f lexible. K ids will have fun while learning new things there, and they also cam attend outdoor activities. Links to: Along with Borders co-branding initiative with many primary schools. The Borders After Class Room For K ids can help schools provide better activities for kids.
Borders Scientific Institute Visit
Borders Scientific Institute Visit reinforces the mission of the brand breaking the borders with knowledge by providing great chances for those who are interested in science and want to know more about the institutions. There are visits arranged based on certain schedule for people who want to visit a scientif ic institute like NASA. Code: EDU03 Description: There are visits arranged based on certain schedule for people who want to visit a scientif ic institute like NASA. They can learn and talk there. Similar to: Field Trip, Exploratory Trip Differentiating elements: Unlike Field Trip and Exploratory Trip, Borders Scientif ic Institute Visit is structured better and more informative. Links to: Along with Borders co-branding initiative with many scientif ic institutions. The Borders Scientif ic Institute Visit is a good chance for them to show their concepts and research results.
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PRODUCT Borders Readers’ App
Borders Readers’ App reinforces the mission of the brand breaking the borders with knowledge by giving great resources for people who want to read conveniently and get information instantly. Users can purchase and download the electronic version of books through the App and also return them in a comparatively lower price. Code: PD01 Description: Users can purchase and download the electronic version of books through the App and also return them in a comparatively lower price. Users can also chat and trade with other users. Similar to: Other book apps, Amazon book app Differentiating elements: Unlike Other book apps and Amazon book app, Borders Readers’ App is more like a community for readers rather than a shopping center. Links to: Along with Borders co-branding initiative with many educational institutions. The Borders Readers’ App helps to establish bond between people who love reading books and sharing their knowledge.
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Borders Logical Game App
Borders Logical Game App reinforces the mission of the brand breaking the borders with knowledge by encouraging people to think and communicate logical and to get conclusion through observation and practice these skills through interesting games. Users can play log ical games through the App. Code: PD02 Description: Users can play log ical games through the App. The games are mainly multi-player games and the user w ill have to talk and cooperate w ith other users to w in the game. Similar to: Werewolves Game App, Mafia Game App Differentiating elements: Unlike Werewolves Game App and Mafia Game App, Borders Logical Game App is installed into a small device. The device is self-operated and has its own judgment that makes the device the best game master and mood maker. It helps people to build logical thinking and friendship. Links to: Along with Borders co-branding initiative with Tencent. The Borders Logical Game App can get technology support from Tencent and spread the application further.
Borders’ E-book
Borders’ E -book reinforces the mission of the brand breaking the borders w ith knowledge by g iv ing people a great dev ice if whenever they want to read or get new information. The company will develop its own e-book for people. Code: PD03 Description: The company will develop its own e-book, which not only let the users download and read books, but also allow the users to write and draw on the screen. Similar to: Other E-books, K indle Differentiating elements: Unlike Other E-books and K indle , Borders’ E-book corporates with publishing companies and promotes creativities. Links to: Along with Borders co-branding initiative with publishing companies. The Borders Language Exchange Program helps to establish bond between the publishers and writers.
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EXPERIENCE Borders Author Share Event
Borders Author’s Share Event reinforces the mission of the brand breaking the borders with knowledge by learning writing experience from professional writers to help people better communicate their ideas. Famous authors will come to share their experiences. Code: EX01 Description: Famous authors will come to share their experiences of how to write books and the process they endure before, during, and after writing a book. Similar to: K inokuniya, Barnes & Noble Differentiating elements: Unlike K inokuniya and Barnes & Noble, Borders Authors’ Share Event is a well organized event which can help young writers to learn experience and even share experience after the speech. It is not only a signature event but a talk event. Links to: Along with Borders co-branding initiative with Ted Talk. The Borders Authors’ Share Event helps to establish better communication over writings for eff icient idea exchange.
Borders Culture Activity
Borders Cultural Activity reinforces the mission of the brand breaking the borders with knowledge by encouraging people to go outside and learn new cultures in fun activities. There are activities based on dif ferent culture. Code: EX02 Description: There are activities based on dif ferent cultures to learn things from dif ferent culture and have fun at the same time. Similar to: Summer Camp, Exchange Program Differentiating elements: Unlike Summer Camp and Exchange Program, Borders Cultural Activity is an experience that not only students can enjoy, it is also open to people of different background. People can meet new friends and have new experience. Links to: Along with Borders co-branding initiative with United Airlines. The Borders Cultural Activity can help the company f ind more customers who want to travel around the world.
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Borders Laboratory
Borders Laboratory reinforces the mission of the brand breaking the borders with knowledge by encouraging people to learn and experience actual laboratories, which help more people be interest in f inding new things on their own. Experience dif ferent labs with the assistance of professional help. Code: EX03 Description: Experience dif ferent labs with the assistance of professional help. Each laborator y will cover a dif ferent and interesting topic that is not too hard for people without experience. Similar to: Laboratory Tour, Discovery Differentiating elements: Unlike Laboratory Tour and Discovery, Borders Laboratory is an experience that you can actually get evolve into the experiment and test your own theory. Links to: Along with Borders co-branding initiative with NASA. The Borders Laboratory can help the company f ind those who have interests and talents towards science.
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EVENTS Borders Quiz Contest
Borders Quiz Contest reinforces the mission of the brand breaking the borders with knowledge by competing with other players at the event to show one’s specialization in certain f ields. Join a quiz contest and win the price. Code: EV01 Description: Join a quiz contest and win the price. The contest will be held frequently and the record will be posted on the of f icial website homepage. The questions are wide ranged so that people with dif ferent interests could join in the contest. Similar to: Bournvita Quiz Contest, LetsNurture Tech Quiz Contest Differentiating elements: Unlike Bournvita Quiz Contest and LetsNurture Tech Quiz Contest, Borders Quiz Contest is more fun. There are many categories and people from different ages can join the game. Audience can also learn from the contest. Links to: Along with Borders co-branding initiative with schools. The Borders Quiz Contest helps students to establish different interests through fun events.
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Borders Conference
Borders’ Conference reinforces the mission of the brand breaking the borders with knowledge by encouraging people to share their discovery, getting rewards from what they have shared, and communicate with people who have the same interest . People can demonstrate their f indings in the conference, the f indings don’t have to be academical, they can simply be something fun. Code: EV02 Description: People can demonstrate their f indings in the conference, the f indings don’t have to be academical, they can simply be something fun. This event means to inspire people to look around and walk out of their houses. Similar to: Other Conferences, Ted Talk Differentiating elements: Unlike Other Conferences or Ted Talk, Borders Conference is an event that unify the creators’ community. Links to: Along with Borders co-branding initiative with many universities. The Borders Conference gives change to university students to show their results from study.
Borders Exhibition
Borders Exhibition reinforces the mission of the brand breaking the borders with knowledge by letting people learn new things from the exhibitions and inspire those who have interests. Borders will hold exhibition regularly on different subject. Code: EV03 Description: learn things from dif ferent culture and have fun at the same time. Similar to: Gallagher & Associates, C&G Partners Differentiating elements: Borders will hold exhibition regularly on different subject. People go to the exhibition may develop a new interest toward new area. This is all about discovery. Links to: Along with Borders co-branding initiative with other exhibition company. The Borders Exhibition can hold larger scale of exhibitions.
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SERVICES Borders Information Broadcast
Borders Information Broadcast reinforces the mission of the brand breaking the borders with knowledge by providing people a convenient platform to upload short videos about the topics they are interested in, to encourage them to share their thoughts and communicate with each others. Upload videos about interesting facts in the world. Code: SV01 Description: Both website homepage and Youtube Channel will provide a platform for people who want to upload videos about interesting facts in the world, and users can communicate with each other. Similar to: Youtube, Bilibili Differentiating elements: Unlike Youtube, and Bilibili, Borders Broadcast focuses more on information spreading. Links to: Along with Borders co-branding initiative with other video websites. The Borders Information Broadcast provides a platform where people can learn and share new things.
Borders Publishers’ Office
Borders Publishers’ Off ice reinforces the mission of the brand breaking the borders with knowledge by providing support and suggestions for those who want to publish their works. Contact the of f ice to publish your original piece of work. Code: SV02 Description: Contact the of f ice to publish your original piece of work. This service provide your a platform to show your creativity and ability. It also helps writers to f ind sponsors and free lance jobs. Similar to: Kadokawa Shoten, Shogakukan Differentiating elements: Unlike Kadokawa Shoten and Shogakukan, Borders Publishers’ Off ice evolves less competition since there is Online publication. Links to: Along with Borders co-branding initiative with many other publishing companies. The Borders Publishers’ Off ice helps writers and creators to publish their contents and earn from the publication.
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Borders Data Base
Borders Data Base reinforces the mission of the brand breaking the borders with knowledge by providing people a place to do research thus to better share their thoughts to the world. Borders Data Base will store the f iles for each individual users and provide a large data base for people. Code: SV03 Description: Borders Data Base will store the f iles for each individual users and provide a large data base for people who want to do research on both non-professional and professional levels. Similar to: Wikipedia, Baidu Zhidao Differentiating elements: Unlike Wikipedia and Baidu Zhidao, Borders Data Base is an Online library with more academic resources and more reliable. Links to: Along with Borders co-branding initiative with universities. The Borders Data Base can help students and professors research their topics.
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ENVIRONMENT Borders Field Trips
Borders Field Trip reinforces the mission of the brand breaking the borders with knowledge by encouraging people to learn from going outside and visiting new places; in this activity, people can get exercise and the chance to talk to other people. Sign up for f ield trips that you wan to attend. Code: EN V01 Description: Sign up for f ield trips that you wan to attend. The will be a tour to guide you through the museum or other places and you can share your feeling and learning from the events with other attendants. Similar to: School Field Trips, Information Tour Differentiating elements: Unlike School Field Trips or Information Tour, Borders Field Trips is more well structured and will talk people to places in a larger variety. Links to: Along with Borders co-branding initiative with many transportation companies. The Borders Field Trips provide data about where do people want to visit.
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Borders Job Experience
Borders Job Experience reinforces the mission of the brand breaking the borders with knowledge by encouraging people to experience the actual environment of different jobs for them to decide job best suited for them or simply have fresh experiences. Sign up to experience different jobs. Code: EN V02 Description: Sign up to experience how different jobs operate in different ways to develop an interest towards certain areas. This is a good place to meet new people and develop new skills. Similar to: Career Fair, Linked In Differentiating elements: Unlike Career Fair and Linked In, Borders Job Experience is a fun event that welcoming people from different ages. It also provides the working opportunities for people who wants to take a try. Links to: Along with Borders co-branding initiative with schools. The Borders Job Experience can let students have a clearer idea about how different jobs operate.
Borders Library
Borders Librar y reinforces the mission of the brand breaking the borders w ith knowledge by prov iding people a place to f ind resources and an env ironment to study. Borders Librar y is a place for people who want to read and learn things quietly. Code: EN V03 Description: Borders Librar y is a place for people who want to read and learn things quietly. People can also stay there over night if they reserve a room ahead of time. Similar to: Other Libraries, Online Libraries Differentiating elements: Unlike Other Libraries and Online Libraries, Borders Library also provide rooms for people who want to take a rest. Links to: Along with Borders co-branding initiative with many attractions. The Borders Library is a good place to take a rest and read books.
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Brand Chart BORDERS BRAND PROJECTION CHART As we have mentioned before, Borders is no longer just a bookstore chain company, and it will go beyond what it used to represent. The brand now encourage people to communicate with each others, and also discover and create new things in the world.
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PRODUCT
EDUCATION
PD01 // Borders Readers’ App
EDU01 // Borders Language Exchange Program
PD02 // Borders Logical Game App
EDU02 // Borders Afternoon Classroom for K ids
PD03 // Borders’ E-book
EDU03 // Borders Scientif ic Base Visit
EXPERIENCE
SERVICE
EXP01 // Borders Authors Share Event
SV01 // Borders Information Broadcast
EXP02 // Borders Laboratory
SV02 // Borders Publisher’s Off ice
EXP03 // Borders Cultural Activity
SV03 // Borders Data base
ENVIRONMENT
EVENT
ENV01 // Borders Field Trip
EV01 // Borders Quiz Contest
ENV02 // Borders Job Experience
EV02 // Borders K nowledge Conference
ENV03 // Borders Library
EV03 // Borders Exhibition
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KNOWLEDGE CHART
COMMUNICATION PD02 EV01
EXP02
EDU02
EV02
PD01
EXP01
EXP03
EDU01
ENV02
ENV01
PD03
SV01
ENV03
EDU03
SV03
EV03
SV02
CREATIVITY
DISCOVERY
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Borders Authors’ Share Event EXPERIENCE
OVERVIEW Famous authors will come to share their experiences of how to write books and the process they endure before, during, and after writing a book.
MISSION FOCUS Borders Author’s Share Event reinforces the mission of the brand breaking the borders with knowledge by learning writing experience from professional writers to help people better communicate their ideas.
DIFFERENTIATORS Similar to: K inokuniya, Barnes & Noble Differentiating elements: Unlike K inokuniya and Barnes & Noble, Borders Authors’ Share Event is a well organized event which can help young writers to learn experience and even share experience after the speech. It is not only a signature event but a talk event. Links to: Along with Borders co-branding initiative with Ted Talk. The Borders Authors’ Share Event helps to establish better communication over writings for eff icient idea exchange.
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The audiences are having fun in the event.
Authors are sharing their experience on how to schedule your time to complete a book.
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Writing workshops are held after the conference.
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Language Exchange Program EDUCATION
OVERVIEW Provide opportunities for people who want to learn new languages. The program will pair people together based on the languages they want to learn.
MISSION FOCUS Borders Lang uage Exchange Prog ram reinforces the mission of the brand break ing the borders w ith k nowledge by improving one’s understanding of dif ferent cultures by learning a foreig n lang uage and communicating w ith people from dif ferent cultures.
The program provides materials for you in learning.
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Students are learning language from each others in a group.
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DIFFERENTIATORS Similar to: Summer Camp, Student Exchange Program Differentiating elements: Unlike Summer Camp and Student Exchange Program, Borders Language Exchange Program costs student less to study new languages. The time frame is also pretty f lexible so that student can join and leave at any time. Links to: Along with Borders co-branding initiative with many universities. The Borders Language Exchange Program helps to establish bond between students who want to learn different cultures and languages.
Going abroad to experience different cultures and views.
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Borders Quiz Contest EVENT
OVERVIEW Join a quiz contest and win the price. The contest will be held frequently and the record will be posted on the of f icial website homepage. The questions are wide ranged so that people with dif ferent interests could join in the contest.
MISSION FOCUS Borders Quiz Contest reinforces the mission of the brand breaking the borders with knowledge by competing with other players at the event to show one’s specialization in certain f ields.
DIFFERENTIATORS Similar to: Bournvita Quiz Contest, LetsNurture Tech Quiz Contest Differentiating elements: Unlike Bournvita Quiz Contest and LetsNurture Tech Quiz Contest, Borders Quiz Contest is more fun. There are many categories and people from different ages can join the game. Audience can also learn from the contest. Links to: Along with Borders co-branding initiative with schools. The Borders Quiz Contest helps students to establish different interests through fun events.
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People discuss about the competitors in contest.
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A young man thinks about the questions in contest.
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Borders Logical Game App PRODUCT
OVERVIEW Users can play logical games through the App. The games are mainly multi-player games and the user will have to talk and cooperate with other users to win the game.
MISSION FOCUS Borders Logical Game App reinforces the mission of the brand breaking the borders with knowledge by encouraging people to think and communicate logical and to get conclusion through observation and practice these skills through interesting games.
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A group of people play the game with the console can be the game master who judge the game result
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DIFFERENTIATORS Similar to: Werewolves Game App, Mafia Game App Differentiating elements: Unlike Werewolves Game App and Mafia Game App, Borders Logical Game App is installed into a small device. The device is self-operated and has its own judgment that makes the device the best game master and mood maker. It helps people to build logical thinking and friendship. Links to: Along with Borders co-branding initiative with Tencent. The Borders Logical Game App can get technology support from Tencent and spread the application further.
A group of people corporate with each other before game starts.
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Drawing role cards before the game.
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Borders Laboratory EXPERIENCE
OVERVIEW Experience dif ferent labs with the assistance of professional help. Each laborator y will cover a dif ferent and interesting topic that is not too hard for people without experience.
MISSION FOCUS Borders Laboratory reinforces the mission of the brand breaking the borders with knowledge by encouraging people to learn and experience actual laboratories, which help more people be interest in f inding new things on their own.
DIFFERENTIATORS Similar to: Laboratory Tour, Discovery Differentiating elements: Unlike Laboratory Tour and Discovery, Borders Laboratory is an experience that you can actually get evolve into the experiment and test your own theory. Links to: Along with Borders co-branding initiative with NASA. The Borders Laboratory can help the company f ind those who have interests and talents towards science.
Two kids experience lab together.
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A teenager makes his own instrument in the lab.
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K ids get instructions in the lab.
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Borders Cultural Activity EXPERIENCE
OVERVIEW There are activities based on dif ferent culture. People who join in the activities will learn things from dif ferent culture and have fun at the same time.
MISSION FOCUS Borders Cultural Activity reinforces the mission of the brand breaking the borders with knowledge by encouraging people to go outside and learn new cultures in fun activities.
People discuss about the activity.
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DIFFERENTIATORS Similar to: Summer Camp, Exchange Program Differentiating elements: Unlike Summer Camp and Exchange Program, Borders Cultural Activity is an experience that not only students can enjoy, it is also open to people of different background. People can meet new friends and have new experience. Links to: Along with Borders co-branding initiative with United Airlines. The Borders Cultural Activity can help the company f ind more customers who want to travel around the world.
People go and enjoy the activity.
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An activity holds in a special cultural holiday.
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Borders Job Experience ENVIRONMENT
OVERVIEW Sign up to experience how different jobs operate in different ways to develop an interest towards certain areas. This is a good place to meet new people and develop new skills.
MISSION FOCUS Borders Job Experience reinforces the mission of the brand breaking the borders with knowledge by encouraging people to experience the actual environment of different jobs for them to decide job best suited for them or simply have fresh experiences.
Two people experience construction jobs.
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Two people discuss about the job procedure.
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DIFFERENTIATORS Similar to: Career Fair, Linked In Differentiating elements: Unlike Career Fair and Linked In, Borders Job Experience is a fun event that welcoming people from different ages. It also provides the working opportunities for people who wants to take a try. Links to: Along with Borders co-branding initiative with schools. The Borders Job Experience can let students have a clearer idea about how different jobs operate.
K ids join in the event, and they will be directed by a professional guide.
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VISUAL STANDARD GUIDE
Borders Data Base ENVIRONMENT
OVERVIEW Borders Data Base will store the f iles for each individual users and provide a large data base for people who want to do research on both non-professional and professional levels.
MISSION FOCUS Borders Data Base reinforces the mission of the brand breaking the borders with knowledge by providing people a place to do research thus to better share their thoughts to the world.
A person is using the data base on laptop.
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A man is using the data base on his own cell phone.
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DIFFERENTIATORS Similar to: Wikipedia, Baidu Zhidao Differentiating elements: Unlike Wikipedia and Baidu Zhidao, Borders Data Base is an Online library with more academic resources and more reliable. Links to: Along with Borders co-branding initiative with universities. The Borders Data Base can help students and professors research their topics.
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A group of people are suing the data base.
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Borders Exhibition EVENT
OVERVIEW Borders will hold exhibition regularly on dif ferent subject. People go to the exhibition may develop a new interest toward new area. This is all about discover y.
MISSION FOCUS Borders Exhibition reinforces the mission of the brand breaking the borders with knowledge by letting people learn new things from the exhibitions and inspire those who have interests.
The exhibition is going on where people can talk to each other.
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DIFFERENTIATORS Similar to: Gallagher & Associates, C&G Partners Differentiating elements: Unlike Gallagher & Associates and C&G Partners, Borders Exhibition is an event that includes exhibition from various f ields. Links to: Along with Borders co-branding initiative with other exhibition company. The Borders Exhibition can hold larger scale of exhibitions.
The name cards for the exhibition.
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A person is interacting with the machine being exhibited.
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DESIGNER
INSTRUCTOR
Yue Du
Hunter Wimmer
TYPEFACE
CONTACT
Baskerville URW Azo Sans
yuedu@ucdavis.edu
SCHOOL Academy of Art University
PROGRAM School of Graphic Design
ADDRESS 79 New Montgomery Street San Francisco, CA 94105
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PRODUCTION Blurb Inc
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VISUAL STANDARD GUIDE
Sources
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