02 Visual Development Guide
02 Visual Development Guide
BORDERS
VISUAL DEVELOPMENT GUIDE
PROLOGUE
The Visual Development Guide will serve to show the process of developing a redesigned logo of Borders. The processes include four stages and evolves many hand sketches. The final logo will be refined in Illustrator and the computer version includes the measurements and standards of the logo.
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“My destination is no longer a place, rather a new way of seeing.” ―Marcel Proust
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02 Idea Development 01 Visual Research Original Logo New Logo
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Logo Sketches Logo Refinement Logotype
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03 The Similar Logos The Similar Logos
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01 Visual Research Original Logo New Logo
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Original Logo HISTORY SO FAR The original logo uses two colors: black and red to demonstrate the impression of the brand. The red bar serves to emphasize the logotype and the logotype is slightly modif ied by extending the strokes of the characters. There is not a logo symbol and the typeface is a San Serif typeface with geometric characteristic.
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New Logo LOOKING FOR ANOTHER CHANCE The new logo will include a logo symbol and a logotype. The impression of the brand will be changed through the form of logo. The keyword eventually chosen for the logo is outlook, which is a combination of discover and communication.
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“I have always been delighted at the prospect of a new day, a fresh try, one more start, with perhaps a bit of magic waiting somewhere behind the morning.” ―J. B. Priestley
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02 Idea Development Logo Sketches Logo Refinement Logotype
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Logo Sketch 1st Round PURPOSE The purpose of the f irst round sketch is to get an overall impression oh how the new logo will be like and generalize an direction for the next round.
Key Creativity
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Key Communication
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Key Discovery
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Logo Sketch 1st Round Refinement
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Logo Sketch 2nd Round PURPOSE After the f irst round, the second round should be more ref ined and have clear direction. Some computer sketches will be in this round, too.
Key Discovery & Communication
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Logo Sketch 3rd Round PURPOSE The third round will only ref ine the certain directions generalized from the second round. The sketches are cleaner and more accurate.
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Logo Sketch 3rd Round Refinement
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Logo Sketch 4th Round PURPOSE Get ready for the f inal computer sketch. The more accurate, the better.
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03 The Similar Logos The Similar Logos
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Overview
PURPOSE Exploring similar logos can avoid of having “the same” logo.
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DESIGNER
INSTRUCTOR
Yue Du
Hunter Wimmer
TYPEFACE
CONTACT
Baskerville URW Azo Sans
yuedu@ucdavis.edu
SCHOOL Academy of Art University
PROGRAM School of Graphic Design
ADDRESS 79 New Montgomery Street San Francisco, CA 94105
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PRODUCTION Blurb Inc
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Sources
IMAGE SOURCES www.moneycrashers.com/wp-content/uploads/2011/08/rent-borrow-ebooksonline.jpg www.book-pal.com/pub/media/wysiwyg/ebook-distribute-code.jpg www.barkingbateria.co.uk/wp-content/ uploads/2016/01/o-GROUP-ON-MOBILE-PHONES-facebook.jpg www.thenational.ae/image/policy:1.814698:1547730673/Chengdu.jpg?f=16x9 &w=1200&$p$f$w=ce786cc arktura.com/wp-content/uploads/2015/06/ceilings_solutionsstudio_vitol_ web_1.jpg miro.medium.com/max/10912/1*d0rL82nzVWmmIce8IW3Kqg.jpeg
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