VIVID
The Selected Works of Evelyn Furuta
VIVID
The Selected Works of Evelyn Furuta
CO P Y R I G H T Š 2 016 B Y E V E LY N F U R U TA All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of Evelyn Furuta.
VIVID
Latin vividus lively, equivalent to viv (ere) to live
A DJ EC T I V E
/ / strikingly bright or intense, as color, light, etc. / / full of life; lively; animated / / presenting the appearance, freshness, spirit, etc., of life; realistic / / strong, distinct, or clearly perceptible / / forming distinct and striking mental images
VIVID
Table of contents // 9
Did you reach a dead end? // 3 5
There’s a queen lost in the jungle // 51
Not just a brick on the wall //61
This is music for your eyes // 75
Going back to what I learned in my youth // 10 3
More than a girl’s best friend // 119
I see faces everywhere // 13 1
It’s always a good day to go outside
VIVID
PR O J EC T 01
Did you reach a dead end?
01
0 2
0 3
O B J EC T I V E
To conceive a hypothetical film festival for the filmmaker John Carpenter through a consistent visual language which creates an integrated system for a set of deliverables.
0 4
0 5
0 6
0 7
0 8
YO U R E AC H A D E A D E N D ?
John Carpenter is known for his lowbudget horror movies, such as Halloween and The Fog. To synthesize the essence of this filmmaker, my main approach was an experiment with typography through distortions and shadows to create the eerie feeling experienced by the audience while watching those movies.
D I D
A PPR OAC H
11
CO U R S E
PROJECT TITLE
INSTRUCTOR
Integrated
At Death’s Door
Hunter Wimmer
Communications
TERM
DELIVER ABLES
Fall 2015
Poster Festival Book Soundtrack Set Tickets Environment Decoration Schedule Advertisement Website Film Collection Set Business System
C AT E G O R Y
K E Y WO R D S
Digital
Radioshack
Book
Re-brand
Web
Innovation
Visual System
Technology
Accessibility
Branding Photography Packaging Environment
VIVID
01
0 2
0 3
0 4
0 5
0 6
0 7
0 8
D I D
YO U
R E AC H
A
D E A D
E N D ?
13
E V E LY N F U R U TA
S E L E C T E D
W O R K S
J O H N C A R PE N T E R
Born on January 16, 1948, in Carthage, New York, John Carpenter developed an interest in film and music early on. At the University of Southern California, he had his first success with a short student film. While he enjoyed his biggest hit with 1978’s Halloween, Carpenter continues to thrill and disturb audiences with such films as The Ward.
14
VIVID
15
E V E LY N F U R U TA
16
S E L E C T E D
W O R K S
VIVID
01
0 2
0 3
0 4
0 5
0 6
0 7
0 8
D I D
YO U
R E AC H
A
D E A D
E N D ?
17
VIVID
01
0 2
0 3
0 4
0 5
0 6
0 7
0 8
D I D
YO U
R E AC H
A
D E A D
E N D ?
21
E V E LY N F U R U TA
22
S E L E C T E D
W O R K S
VIVID
01
0 2
0 3
0 4
0 5
0 6
0 7
0 8
D I D
YO U
R E AC H
A
D E A D
E N D ?
23
E V E LY N F U R U TA
24
S E L E C T E D
W O R K S
VIVID
01
0 2
0 3
0 4
0 5
0 6
0 7
0 8
D I D
YO U
R E AC H
A
D E A D
E N D ?
25
E V E LY N F U R U TA
26
S E L E C T E D
W O R K S
VIVID
01
0 2
0 3
0 4
0 5
0 6
0 7
0 8
D I D
YO U
R E AC H
A
D E A D
E N D ?
27
E V E LY N F U R U TA
28
S E L E C T E D
W O R K S
VIVID
29
E V E LY N F U R U TA
30
S E L E C T E D
W O R K S
VIVID
01
0 2
0 3
0 4
0 5
0 6
0 7
0 8
D I D
YO U
R E AC H
A
D E A D
E N D ?
31
E V E LY N F U R U TA
32
S E L E C T E D
W O R K S
VIVID
01
0 2
0 3
0 4
0 5
0 6
0 7
0 8
D I D
YO U
R E AC H
A
D E A D
E N D ?
33
E V E LY N F U R U TA
34
S E L E C T E D
W O R K S
VIVID
35
VIVID
PR O J EC T 02
There’s a queen lost in the jungle
0 1
02
0 3
O B J EC T I V E
Choose a topic related to science, in order to design a digital brochure and experiment with new forms of layout compositions and typeface explorations.
0 4
0 5
0 6
0 7
0 8
A Q U E E N L O S T I N T H E J U N G L E
This project theme is the Victoria Amazonica, a water plant that grows in the Amazon and is famous for its huge size. My approach was to develop visual elements that illustrate botanical books paired with typefaces that emphasize the plant’s features. In addition, the navigation of the book was carefully designed to represent the plant’s amusing proportions.
T H E R E ’ S
A PPR OAC H
37
CO U R S E
PROJECT TITLE
INSTRUCTOR
Experimental Type
The Amazon Queen
Kathrin Blatter
TERM
DELIVER ABLES
Spring 2015
Digital Brochure Illustrations
C AT E G O R Y
K E Y WO R D S
Digital
Amazon
Book
Scientific Experimental Botanics Historical
VIVID
0 1
02
0 3
0 4
0 5
0 6
0 7
0 8
T H E R E ’ S
A
Q U E E N
L O S T
I N
T H E
J U N G L E
39
E V E LY N F U R U TA
40
S E L E C T E D
W O R K S
VIVID
0 1
02
0 3
0 4
0 5
0 6
0 7
0 8
T H E R E ’ S
A
Q U E E N
L O S T
I N
T H E
J U N G L E
41
E V E LY N F U R U TA
44
S E L E C T E D
W O R K S
VIVID
0 1
02
0 3
0 4
0 5
0 6
0 7
0 8
T H E R E ’ S
A
Q U E E N
L O S T
I N
T H E
J U N G L E
45
E V E LY N F U R U TA
50
S E L E C T E D
W O R K S
VIVID
0 1
02
0 3
0 4
0 5
0 6
0 7
0 8
T H E R E ’ S
A
Q U E E N
L O S T
I N
T H E
J U N G L E
51
VIVID
PR O J EC T 03
Not just a brick on the wall
0 1
0 2
03
O B J EC T I V E
Build a physical representation of words through experimenting with different materials to express a selected topic, and photograph them to design a set of posters.
0 4
0 5
0 6
0 7
0 8
J U S T A B R I C K O N T H E WA L L
The topic chosen is “wall” which is divided in three representations: wall as an element that separates, encourages creativity or decorates; inspired respectively by the Berlin wall and Israel–Gaza barrier, the graffiti on walls and decorative glass walls. For the posters, I opted to show a continuous wall to represent the similarities and contrasts of its contexts and purposes.
N O T
A PPR OAC H
53
CO U R S E
PROJECT TITLE
INSTRUCTOR
Experimental Type
The Wall
Kathrin Blatter
TERM
DELIVER ABLES
Spring 2015
Digital Brochure Illustrations
C AT E G O R Y
K E Y WO R D S
Wall
Photography
Experimental Typography Materials Poster
VIVID
0 1
0 2
03
0 4
0 5
0 6
0 7
0 8
N O T
J U S T
A
B R I C K
O N
T H E
WA L L
55
E V E LY N F U R U TA
56
S E L E C T E D
W O R K S
VIVID
E V E LY N F U R U TA
58
S E L E C T E D
W O R K S
VIVID
0 1
0 2
03
0 4
0 5
0 6
0 7
0 8
N O T
J U S T
A
B R I C K
O N
T H E
WA L L
59
E V E LY N F U R U TA
60
S E L E C T E D
W O R K S
VIVID
0 1
0 2
03
0 4
0 5
0 6
0 7
0 8
N O T
J U S T
A
B R I C K
O N
T H E
WA L L
61
VIVID
PR O J EC T 0 4
This is music for your eyes
0 1
0 2
0 3
O B J EC T I V E
To develop a mobile app to solve an existing problem for a specific topic. The app must contain at least four pages and include three different navigating actions.
04
0 5
0 6
0 7
0 8
I S M U S I C F O R YO U R E Y E S
My approach was to develop an app that assists the user to find typefaces for projects, identify existing typefaces on printed materials and pair typefaces, which is the primary feature. The objective of this app is to create a practical tool that gathers features from great apps in one place so they can be easily accessed by designers.
T H I S
A PPR OAC H
63
CO U R S E
PROJECT TITLE
INSTRUCTOR
The Nature of
Typeduet
Michael Taylor
Interaction
TERM
DELIVER ABLES
Spring 2016
Mobile app Website
C AT E G O R Y
K E Y WO R D S
Digital
Typefaces
Web
Search
Mobile app
Identify Pair App design
VIVID
0 1
0 2
0 3
04
0 5
0 6
0 7
0 8
T H I S
I S
M U S I C
F O R
YO U R
E Y E S
65
VIVID
0 1
0 2
0 3
04
0 5
0 6
0 7
0 8
T H I S
I S
M U S I C
F O R
YO U R
E Y E S
67
VIVID
0 1
0 2
0 3
04
0 5
0 6
0 7
0 8
T H I S
I S
M U S I C
F O R
YO U R
E Y E S
69
E V E LY N F U R U TA
70
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
04
0 5
0 6
0 7
0 8
T H I S
I S
M U S I C
F O R
YO U R
E Y E S
71
E V E LY N F U R U TA
74
S E L E C T E D
W O R K S
VIVID
75
VIVID
PR O J EC T 0 5
Going back to what I learned in my youth
0 1
0 2
0 3
O B J EC T I V E
Re-brand a company that is decaying and almost out of business by identifying the essence of its existence to strategically reposition it in the market.
0 4
05
0 6
0 7
0 8
B AC K T O W H AT I L E A R N E D I N M Y YO U T H
During the 90’s, Radioshack was a leading retailer of electronic goods. However, in the following decades, it failed to compete in various sectors which led to bitter decay and ultimately bankruptcy. For that reason, my approach was propose to re-brand Radioshack as a company that provides access to technology in order to stimulate innovation.
G O I N G
A PPR OAC H
77
CO U R S E
PROJECT TITLE
INSTRUCTOR
Nature of Identity
Radioshack
Hunter Wimmer
TERM
DELIVER ABLES
Spring 2016
Re-branding Mission Brand System Business System Stationery Website
C AT E G O R Y
K E Y WO R D S
Digital
Radioshack
Book
Re-brand
Web
Innovation
Visual System
Technology
Accessibility
Branding
VIVID
0 1
0 2
0 3
0 4
05
0 6
0 7
0 8
G O I N G
B AC K
T O
W H AT
I
L E A R N E D
I N
M Y
YO U T H
79
VIVID
0 1
0 2
0 3
0 4
05
0 6
0 7
0 8
G O I N G
B AC K
T O
W H AT
I
L E A R N E D
I N
M Y
YO U T H
83
VIVID
0 1
0 2
0 3
0 4
05
0 6
0 7
0 8
G O I N G
B AC K
T O
W H AT
I
L E A R N E D
I N
M Y
YO U T H
85
E V E LY N F U R U TA
88
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
05
0 6
0 7
0 8
G O I N G
B AC K
T O
W H AT
I
L E A R N E D
I N
M Y
YO U T H
89
E V E LY N F U R U TA
92
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
05
0 6
0 7
0 8
G O I N G
B AC K
T O
W H AT
I
L E A R N E D
I N
M Y
YO U T H
93
E V E LY N F U R U TA
96
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
05
0 6
0 7
0 8
G O I N G
B AC K
T O
W H AT
I
L E A R N E D
I N
M Y
YO U T H
97
E V E LY N F U R U TA
10 0
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
05
0 6
0 7
0 8
G O I N G
B AC K
T O
W H AT
I
L E A R N E D
I N
M Y
YO U T H
101
E V E LY N F U R U TA
102
S E L E C T E D
W O R K S
VIVID
103
VIVID
PR O J EC T 0 6
More than a girl’s best friend
0 1
0 2
0 3
O B J EC T I V E
Select a topic related to science and design a book, considering the consistency of its visual system throughout each page.
0 4
0 5
06
0 7
0 8
T H A N A G I R L’ S B E S T F R I E N D
The selected topic is “diamonds,” which encompasses the physical properties, history and process to achieve the precious gems. In this project, I developed a visual system that represents the complex and elegant features of diamonds, while maintaining the legibility of detailed scientific graphics and schemes.
M O R E
A PPR OAC H
105
CO U R S E
PROJECT TITLE
INSTRUCTOR
Typography 3:
The Rough Cut
Ariel Grey
Complex Hierarchy
TERM
DELIVER ABLES
Summer 2015
Book Bookmarks
C AT E G O R Y
K E Y WO R D S
Diamonds
Book
Scientific History Optics Elegance
VIVID
0 1
0 2
0 3
0 4
0 5
06
0 7
0 8
M O R E
T H A N
A
G I R L’ S
B E S T
F R I E N D
107
E V E LY N F U R U TA
108
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
0 5
06
0 7
0 8
M O R E
T H A N
A
G I R L’ S
B E S T
F R I E N D
109
E V E LY N F U R U TA
110
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
0 5
06
0 7
0 8
M O R E
T H A N
A
G I R L’ S
B E S T
F R I E N D
111
E V E LY N F U R U TA
114
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
0 5
06
0 7
0 8
M O R E
T H A N
A
G I R L’ S
B E S T
F R I E N D
115
E V E LY N F U R U TA
116
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
0 5
06
0 7
0 8
M O R E
T H A N
A
G I R L’ S
B E S T
F R I E N D
117
E V E LY N F U R U TA
118
S E L E C T E D
W O R K S
VIVID
PR O J EC T 07
I see faces everywhere
0 1
0 2
0 3
O B J EC T I V E
Select a topic that engages the reader to design a book and generate a digital version of one chapter.
0 4
0 5
0 6
07
0 8
I FAC E S E V E R Y W H E R E
The chosen topic is pareidolia, an illusion caused by a vague stimulus that tricks the observer to perceive it as obvious and clear, such as faces in objects or intelligible words in white noise. My approach was to utilize humor to emphasize the playfulness of the topic and employ images to demonstrate the existence of such phenomena, as well as to entertain and amuse the reader.
S E E
A PPR OAC H
12 1
CO U R S E
PROJECT TITLE
INSTRUCTOR
Type Systems
Pareidolia
Zack Shubkagel
TERM
DELIVER ABLES
Fall 2014
Book Digital Book version
C AT E G O R Y
K E Y WO R D S
Digital
Pareidolia
Book
Faces
Illustration
Fun Illusion Vision
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
07
0 8
I S E E FAC E S E V E R Y W H E R E
12 3
E V E LY N F U R U TA
12 4
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
07
0 8
I S E E FAC E S E V E R Y W H E R E
12 5
12 6
12 7
E V E LY N F U R U TA
12 8
S E L E C T E D
W O R K S
E V E LY N F U R U TA
130
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
07
0 8
I
S E E
FAC E S
E V E R Y W H E R E
131
E V E LY N F U R U TA
13 2
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
07
0 8
I S E E FAC E S E V E R Y W H E R E
13 3
PR O J EC T 0 8
MFA Thesis
IT DOESN’T MATTER WHERE YOU ARE AS LONG AS YOU ARE OUTDOORS — SP O N G E BO B SQUA R E PA N T S
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
0 7
08
I T ’ S
A LWAY S
A
G O O D
DAY
T O
G O
O U T S I D E
135
VIVID
PR O J EC T 0 8
It’s always a good day to go outside
0 1
0 2
0 3
O B J EC T I V E
Identify a problem in the current world to propose strategic solutions employing graphic design expertise.
0 4
0 5
0 6
0 7
08
A LWAY S A G O O D DAY T O G O O U T S I D E
In the past few decades, children are spending less time playing outdoors, which is proven to be beneficial for physical and mental health of kids. To solve this situation, I propose to introduce neighbors to one another and stimulate daily outdoor play through a traveling theater group and interactive media.
I T ’ S
A PPR OAC H
13 7
CO U R S E
PROJECT TITLE
INSTRUCTORS
MFA Thesis
The Jollity Project
Phil Hamlett Anthony Jagoda Bob Slote
TERM
DELIVER ABLES
Fall 2015
Mobile app
Fall 2015
Website
Spring 2016
Visual system Branded truck Character illustrations
C AT E G O R Y
K E Y WO R D S
Digital
Children
Web
Outdoors
Mobile app
Play
Visual System
Technology
Illustration
Future Health
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
0 7
08
I T ’ S
A LWAY S
A
G O O D
DAY
T O
G O
O U T S I D E
13 9
E V E LY N F U R U TA
14 2
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
0 7
08
I T ’ S
A LWAY S
A
G O O D
DAY
T O
G O
O U T S I D E
14 3
E V E LY N F U R U TA
14 4
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
0 7
08
I T ’ S
A LWAY S
A
G O O D
DAY
T O
G O
O U T S I D E
14 5
E V E LY N F U R U TA
14 6
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
0 7
08
I T ’ S
A LWAY S
A
G O O D
DAY
T O
G O
O U T S I D E
147
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
0 7
08
I T ’ S
A LWAY S
A
G O O D
DAY
T O
G O
O U T S I D E
15 3
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
0 7
08
I T ’ S
A LWAY S
A
G O O D
DAY
T O
G O
O U T S I D E
15 5
E V E LY N F U R U TA
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
0 7
08
I T ’ S
A LWAY S
A
G O O D
DAY
T O
G O
O U T S I D E
157
VIVID
16 3
E V E LY N F U R U TA
16 4
S E L E C T E D
W O R K S
VIVID
0 1
0 2
0 3
0 4
0 5
0 6
0 7
08
I T ’ S
A LWAY S
A
G O O D
DAY
T O
G O
O U T S I D E
16 5
E V E LY N F U R U TA
16 8
S E L E C T E D
W O R K S
AC K N OW L E D G M E N T S
Thank you to all the instructors who were part of my journey in graduate school. I appreciate all the time, support and knowledge you dedicated to contribute to my growth as a graphic designer. Thanks to: Hunter Wimmer, Mary Scott, Phil Hamlett, Kathrin Blatter, Michael Taylor, David Hake, Zack Shubkagel, Anthony Jagoda, Ariel Grey, Bob Slote, Sandra Isla, Andrew Loesel, Scott Rankin, Michael Kilgore. I also would like to thank all my friends who were always present to support me. And lastly, I would like to express all my love and gratitude towards my family. You were an essential piece for me to pursue my dreams and come to San Francisco. Thank you for the encouragement, support and love.
CO N TAC T Evelyn Furuta 650.713.9209 yurifuruta@gmail.com evelynfuruta.com
SCHOOL
BOOK BINDERY
Academy of Art Universtity
Blurb.com
School of Graphic Design PHOTOGR APHY INSTRUCTOR
Evelyn Furuta
Mary Scott
Image (130-131)—Istock user: wundervisuals Image (154-155)—Dreamstime user:Ivansabo TITLE OF BOOK Vivid COV E R S T O C K Image Wrap Matte Finish TEXT STOCK Proline Uncoated #100 FONTS Avenir LT S O F T WA R E Adobe Creative Cloud