MFA Thesis
The Jollity Project Engaging Kids in Outdoor Play
Introduction
THE JOLLITY PROJECT
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THE JOLLITY PROJECT
This thesis is about engaging kids in outdoor play on a regular basis through the use of technology and by building communities around neighborhoods.
Introduction
THE JOLLITY PROJECT
Target Audience
Children between the ages of 7 to 10 years old who live in urban and suburban areas.
Main problems
Strategies
° Neighbors are isolated in their homes
° Build a community to create an appropriate
° Electronic devices compete with kids playing hours ° Kids are over-scheduled
environment for kids to play safely ° Combine technology and the outdoors to engage kids to go outside ° Enable parents to provide enough free time for kids to play
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THE JOLLITY PROJECT
Deliverables
Traveling Group Performers who visit neighborhoods around the country to enable neighbors to build communities and to present the Treasure Hunt game.
THE JOLLITY PROJECT
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Game/App A game that uses augmented reality to engage kids in outdoor play. In addition, extra functions allow the user to connect to the website to upload content and redeem prizes.
Website Focus on building an online community for kids and parents, and promotes longterm engagement in outdoor play. It is also a place to learn about the cause and support the project.
Traveling Group
THE JOLLITY PROJECT
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THE JOLLITY PROJECT
Treasure Hunt
THE JOLLITY PROJECT
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If it’s blue:
It’s cold. It’s far away...
THE JOLLITY PROJECT
If it’s red:
It’s warm! It’s close!
By finding treasures, you can collect gemstones to exchange them for real prizes at our website, and unlock items to personalize your avatar.
Treasure Hunt
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THE JOLLITY PROJECT
Website
On the website, children can exchange gemstones for gifts, and participate in monthly contests by uploading videos and pictures.
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THE JOLLITY PROJECT
The platform is also a place where parents can learn about the “playing outdoors” cause, share and discuss ideas.
For more information, check out our website at:
www.thejollityproject.com Project by Evelyn Furuta | www.evelynfuruta.com