MFA Thesis
The Jollity Project Engaging Kids in Outdoor Play
The Process Book
C O P Y R I G H T Š 2 0 16 B Y E V E LY N F U R U TA All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of Evelyn Furuta.
Table of Contents
Chapter 1
Topic Exploration Page 4 Chapter 2
Research Page 16 Chapter 3
Visual system development
Page 38
Chapter 4
Lettering process Page 60 Chapter 5
Illustrations Development
Page 74
Chapter 6
Deliverable: Traveling Group
Page 108
Chapter 7
Deliverable: App Development
Page 126
Chapter 8
Deliverable: Website Development
Page 182
Chapter 1
Topic Exploration · Topic Presentation · Opinion · Ideas Exploration
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Topic Presentation
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CHAPTER 1
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TO P I C E X P LO R AT I O N
This thesis is about engaging kids in outdoor play on a regular basis. Playing outside is proven to be highly beneficial for children’s physical and mental health, stimulates learning, and improves their relationship with the world around them. However, kids are spending less time outdoors. For that reason, I propose a project that will create communities in neighborhoods and tools that will engage kids to go outside and play.
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Opinion
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E V E LY N F U R U TA
CHAPTER 1
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TO P I C E X P LO R AT I O N
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Ideas Exploration
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THE PROCESS BOOK
E V E LY N F U R U TA
CHAPTER 1
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TO P I C E X P LO R AT I O N
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Ideas Exploration
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THE PROCESS BOOK
E V E LY N F U R U TA
CHAPTER 1
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TO P I C E X P LO R AT I O N
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Chapter 2
Research
· Notes
· What Kids are Watching
· Web Research
· Survey
· Insights
· Relevant Minds · Relevant Initiatives
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Notes
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E V E LY N F U R U TA
CHAPTER 2
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RESEARCH
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Web Research
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Notes
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CHAPTER 2
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RESEARCH
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Insights
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1. The outdoors benefit the physical and mental health of a child 2. Technology influences on the amount of time kids spend outdoors 3. Kids are interacting less with other kids in their neighborhood 4. Playing outdoors enhances creativity and imagination 5. The outdoor environment is a place where kids learn about the world that surrounds them 6. It’s good for kids to play with others at the same age without adult interference so they can play and explore on their own chosen ways
Sources 1. National Wildlife Federation (nwf.org) Health Benefits
5. Institute for Outdoor Learning (outdoor-learning.org) What are the benefits of Outdoor Learning?
4. Psychology Today What’s Better: Indoor or Outdoor Play?
6. Peter Gray Psychologist and research professor at Boston College
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CHAPTER 2
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RESEARCH
7. Excessive use of media can lead to attention problems, school difficulties, sleep and eating disorders, and obesity 8. Kids from six to nine years old will begin to establish relationships with other kids and learn proper social skills to deal with them 9. Playing teaches children essential skills, such as problem solving, risk taking, control over their emotions, negotiation, etc. 10. Excessive amount of scheduled activities or pressure on kids may result in higher stress levels and self-esteem issues
7. American Academy of Pediatrics Media and Children 8. Child and Youth Health (cyh.com) Child development: 6–9 years old
9. Peter Gray Psychologist and research professor at Boston College 10. Washington Post Over-scheduled Children: How Big a Problem? Psychology Today Over-scheduled Kids: How much of a good thing is too much?
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What kids are watching
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CHAPTER 2
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RESEARCH
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Survey
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Information
Google forms 8 responses Sent to parents who live in the Bay Area.
Insights
1. Parents consider going outside very important. 2. Parents will not allow their kids to go outside unattended. 3. Kids are spending between 3 to 7 hours outdoors per week. 4. Children are not going outdoors everyday. 5. Kids play mostly at school.
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CHAPTER 2
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RESEARCH
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Relevant Minds
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“Play is how children learn to take control of their lives.”
“Once kids are outside with a bunch of other kids, they start to play. It just happens.”
—Peter Gray
—Lenore Skenazy
Psychologist and research professor at Boston College
Host of the show “World Worst Mom” and creator of the blog FreeRange Kids
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CHAPTER 2
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RESEARCH
“Kids today are getting less time outside than chickens or prisoners.”
“Nature is often overlooked as a healing balm for the emotional hardships in a child’s life.”
—Ben Klasky
—Richard Louv
IslandWood CEO, public speaker, professor at the University of Washington and co-founder of Camp Galileo
Journalist and author, co-founder and Chairman Emeritus of the Children & Nature Network
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Relevant Initiatives
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Playing Out
‘Playing Out’ is a movement as well as an organization, which people around the United Kingdom promotes the culture of playing out in their own streets. Website: http://playingout.net/
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CHAPTER 2
Playborhood
This book tells inspiring stories of innovative communities throughout the US and Canada that have successfully created neighborhood play lives for their children. Website: http://playborhood.com/
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RESEARCH
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Chapter 3
Visual System Development · Initial Visual System · Final Visual System · Lettering
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Initial Visual System
A
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VISUAL SYSTEM DE VELOPMENT
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Final Visual System 路 Visual Research 路 Typography 路 Colors 路 Auxiliary Elements
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Visual Research
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VISUAL SYSTEM DE VELOPMENT
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Visual Research
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VISUAL SYSTEM DE VELOPMENT
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Typography
The outdoors is fun A different world where new adventures awaits
Playing outside is an enriching experience because it is a place where kids can expand their horizons by learning through situations that the indoors will not provide. Going outdoors is great for the children’s physical and mental health.
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The outdoors is fun
Playing outside is an enriching experience because it is a place where kids can expand their horizons by learning through situations that the indoors will not provide. Going outdoors is great for the children’s physical and mental health.
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Typography
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Colors
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Primary Colors
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Support Colors
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Auxiliary Elements
Illustrations
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Graphic Elements
CHAPTER 3
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VISUAL SYSTEM DE VELOPMENT
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Chapter 4
Lettering
路 Visual Research 路 Sketches 路 Type Construction 路 Final
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Visual Research
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E V E LY N F U R U TA
CHAPTER 4
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LETTERING
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Sketches
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LETTERING
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Sketches
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LETTERING
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Type Construction
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LETTERING
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Final
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CHAPTER 4
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LETTERING
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Chapter 5
Illustrations
· Visual Research · Sketches · Final Illustrations
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Visual Research
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E V E LY N F U R U TA
CHAPTER 5
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I L LU S T R AT I O N S
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Sketches
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CHAPTER 5
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I L LU S T R AT I O N S
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Sketches
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I L LU S T R AT I O N S
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Sketches
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I L LU S T R AT I O N S
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Dancer Girl
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Dancer Girl
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Sketches
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Magic Man
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Magic Man
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Bore
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I L LU S T R AT I O N S
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Bore
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CHAPTER 5
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Buddy
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Avatar Variations
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Extra
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CHAPTER 5
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Chapter 6
Deliverable: Traveling Group 路 Truck: Sketches 路 Truck: Final Design 路 Posters: Sketches 路 Posters: Final Design
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Truck: Sketches
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CHAPTER 6
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DELIVER ABLE: TR AVELING GROUP
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Truck: Sketches
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DELIVER ABLE: TR AVELING GROUP
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Truck: Final Design
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DELIVER ABLE: TR AVELING GROUP
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Posters: Sketches
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Posters: Sketches
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E V E LY N F U R U TA
CHAPTER 1
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TO P I C E X P LO R AT I O N
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Posters: Final Design
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Chapter 7
Deliverable: App Development · Visual Research
· Owlly: Sketches
· Sketches
· Owlly: Final Design
· Visual Development
· Icons
· Wireframes
· Final App Design
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Visual Research
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E V E LY N F U R U TA
CHAPTER 7
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DELIVER ABLE: APP DE VELOPMENT
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Sketches
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Sketches
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Visual Development
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Sketches
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Visual Development
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Wireframes
MENU
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MAIN PAGE
SELECT TREASURE
GAME
TREASURE FOUND
CHALLENGE
RESULT
MISSIONS MURAL
MISSION
CAMERA
SAVE
FINISHED MISSION
CAMERA
GALLERY
VIDEO/PHOTO
MISSIONS MURAL
CONFIRM
ASSIGNED VIDEO/PHOTO
PROFILE
ACHIEVEMENTS
GALLERY
AVATAR GALLERY
MURAL COLLECTION
EDIT AVATAR
E V E LY N F U R U TA
CHAPTER 7
PASSWORD REQUEST
PARENTS MENU
DASHBOARD
PARENTS PROFILE
NEWS
SETTINGS
TRACK
SEARCH DEVICES
CONNECT TO DEVICE
TRACKING MAP
CONNECT
SEARCH FOR USERS
SEND MESSAGE
CHAT
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Visual Development
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DELIVER ABLE: APP DE VELOPMENT
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Visual Development
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Visual Development Progress
Mission accomplished page
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CHAPTER 7
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DELIVER ABLE: APP DE VELOPMENT
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Visual Development Progress
Item acquired
Mission Page
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E V E LY N F U R U TA
Gallery
Select treasure
CHAPTER 7
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DELIVER ABLE: APP DE VELOPMENT
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Sketches
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E V E LY N F U R U TA
CHAPTER 7
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DELIVER ABLE: APP DE VELOPMENT
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Owlly
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E V E LY N F U R U TA
CHAPTER 7
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DELIVER ABLE: APP DE VELOPMENT
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Icons
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E V E LY N F U R U TA
CHAPTER 7
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DELIVER ABLE: APP DE VELOPMENT
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Final App Design 路 Visual Research 路 Typography 路 Colors 路 Auxiliary Elements
E V E LY N F U R U TA
CHAPTER 7
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E V E LY N F U R U TA
CHAPTER 7
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If it’s blue
It’s cold, it’s far away...
If it’s red
It’s warm! It’s close!
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Final Design
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CHAPTER 7
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E V E LY N F U R U TA
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Final Design
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DELIVER ABLE: APP DE VELOPMENT
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Final Design
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Final Design
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Final Design
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For the kids Menu Kids
Game screens
For the parents Menu Parents
Parents Section screens
Missions screens
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THE PROCESS BOOK
E V E LY N F U R U TA
Camera and Gallery screens
Track Another Device screens
CHAPTER 7
Profile screens
Find Neighbors screens
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DELIVER ABLE: APP DE VELOPMENT
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Final Design
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Final Design
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Chapter 8
Deliverable: Website Development · Sketches · Final Design · Video Development
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Sketches
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DELIVER ABLE: WEBSITE DE VELOPMENT
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Sketches
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Sketches
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E V E LY N F U R U TA
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Final Design
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Final Design
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Prizes
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Products
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Products
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E V E LY N F U R U TA
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Final Design
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Video Development
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Sketches
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Advantages of outdoor places
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The problem
Kids from same neighborhood meets each other
App
Treasure Hunt
Connect to website
Website
For kids and parents
E V E LY N F U R U TA
Augmented reality
Call to action
CHAPTER 8
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DELIVER ABLE: WEBSITE DE VELOPMENT
Traveling group
Performing and play
Prizes
Other features
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Sketches
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Advantages of outdoor places
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The problem
Kids from same neighborhood meets each other
App
Treasure Hunt
Connect to website
Website
For kids and parents
E V E LY N F U R U TA
Augmented reality
CHAPTER 8
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DELIVER ABLE: WEBSITE DE VELOPMENT
Traveling group
Performing and play
Prizes
Other features
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Final Design
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The outdoors. A giant school. A place of wonder and infinite possibilities.
However
Kids are spending less time outdoors.
performing and playing with kids
to encourage them to make friends in their neighborhoods.
We’ll also present a game that will make the outdoors a lot more fun!
It also features camera functions
where kids can upload pictures and videos to our website
and participate in monthly contests with prizes!
E V E LY N F U R U TA
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How can we encourage kids to go outside more frequently, then?
We present The Jollity Project!
A group that travels around the U.S.
This game is a Treasure Hunt!
It uses of augmented reality
and give lots of rewards!
Finally, it’s also a place where parents can learn about our cause and exchange ideas.
If you want to know more, check our website at www.thejollityproject.com
Kids can also exchange gemstones earned in the Treasure Hunt game to redeem gifts. The more you play the more gifts you’ll get!
Acknowledgments
Thank you to all the instructors who were part of my journey in graduate school. I appreciate all the time, support and knowledge you dedicated to contribute to my growth as a graphic designer. Thanks to: Hunter Wimmer, Mary Scott, Phil Hamlett, Kathrin Blatter, Michael Taylor, David Hake, Zack Shubkagel, Anthony Jagoda, Ariel Grey, Bob Slote, Sandra Isla, Andrew Loesel, Scott Rankin, Michael Kilgore. I also would like to thank all my friends who were always present to support me. And lastly, I would like to express all my love and gratitude towards my family. You were an essential piece for me to pursue my dreams and come to San Francisco. Thank you for the encouragement, support and love.
CONTAC T
SCHOOL
Evelyn Furuta
Academy of Art Universtity
650.713.9209
School of Graphic Design
evelynfuruta@gmail.com evelynfuruta.com
INS T RUC TOR S Phil Hamlett Anthony Jagoda Bob Slote BOOK BINDERY Blurb.com T IT LE OF BOOK The Jollity Project: Engaging kids in outdoor play COVER S TOCK Image Wrap Matte Finish T E X T S TOCK Proline Uncoated #100 FONTS Arima Koshi Ideal Sans SOF T WARE Adobe Creative Cloud