MFA Thesis
The Jollity Project Engaging Kids in Outdoor Play
Thesis Book
C O P Y R I G H T Š 2 0 16 B Y E V E LY N F U R U TA All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of Evelyn Furuta.
Table of Contents
Introduction Page 4 Chapter 1
Visual System Page 18 Chapter 2
Traveling Group Page 38 Chapter 3
Treasure Hunt Page 60 Chapter 4
Website Page 88
Introduction
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Topic Presentation
THE JOLLITY PROJECT
This thesis is about engaging kids in outdoor play on a regular basis. Playing outside is proven to be highly beneficial for children’s physical and mental health, stimulates learning and improves their relationship with the world around them. However, kids are spending less time outdoors. For that reason, I propose a project that will create communities in neighborhoods and tools that will engage kids to go outside and play.
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Objective
Get children to play outside Target Audience
Children between the ages of 7 to 10 years old who live in urban and suburban areas. Main problems
° Neighbors are isolated in their homes ° Electronic devices compete with kids playing hours ° Kids are over-scheduled Strategies
° Build a community to create an appropriate environment for kids to play safely ° Combine technology and the outdoors to engage kids to go outside ° Enable parents to provide enough free time for kids to play
INTRODUCTION
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Relevant Initiatives
Playing Out
‘Playing Out’ is a movement as well as an organization, which people around the United Kingdom promotes the culture of playing out in their own streets. Website: http://playingout.net/
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Playborhood
This book tells inspiring stories of innovative communities throughout the US and Canada that have successfully created neighborhood play lives for their children. Website: http://playborhood.com/
INTRODUCTION
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Relevant Minds
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“Play is how children learn to take control of their lives.”
“Once kids are outside with a bunch of other kids, they start to play. It just happens.”
—Peter Gray
—Lenore Skenazy
Psychologist and research professor at Boston College
Host of the show “World Worst Mom” and creator of the blog FreeRange Kids
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INTRODUCTION
“Kids today are getting less time outside than chickens or prisoners.”
“Nature is often overlooked as a healing balm for the emotional hardships in a child’s life.”
—Ben Klasky
—Richard Louv
IslandWood CEO, public speaker, professor at the University of Washington and co-founder of Camp Galileo
Journalist and author, co-founder and Chairman Emeritus of the Children & Nature Network
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Deliverable map
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Traveling Group
Performers who visit neighborhoods around the country to enable neighbors to build communities and to present the Treasure Hunt game.
E V E LY N F U R U TA
INTRODUCTION
Treasure Hunt
A game that uses augmented reality to engage kids in outdoor play. In addition, extra functions allow the user to connect to the website to upload content and redeem prizes.
Website
Focus on building an online community for kids and parents, and promotes long-term engagement in outdoor play. It is also a place to learn about the cause and support the project.
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Chapter 1
Visual System
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Visual System Introduction
Concept
The Jollity Project visual system vernacular was inspired by posters for circus and theater for kids. To express the theme, a set of illustrations, letterings and graphic elements were developed.
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CHAPTER 1
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VISUAL SYSTEM
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Visual Research
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CHAPTER 1
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VISUAL SYSTEM
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CHAPTER 1
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VISUAL SYSTEM
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Logo
Colors and backgrounds
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CHAPTER 1
1.25x
Clear space
x
1.5x
1.5x
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Dimension restrictions
12mm
8mm
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VISUAL SYSTEM
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Colors
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Primary Colors
C 1 0 0 M 8 0 Y4 0 K 3 5 RGB #003354
C0 M20 Y80 K0 RGB #f9c94f
C90 M55 Y15 K0 RGB #116da3
C2 M2 Y7 K0 RG B # f 9 f 7e d
C0 M90 Y79 K0 RGB #ef3f3d
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CHAPTER 1
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VISUAL SYSTEM
Support Colors
C5 M5 Y15 K0 RGB #ede8d5
C5 M100 Y100 K0 RGB d61d23
C50 M5 Y15 K0 RGB #79c3d2
C10 M10 Y20 K0 RGB #e1d9c8
C10 M100 Y100 K0 RGB #b62025
C70 M20 Y20 K0 RGB #44a1bb
C15 M15 Y25 K0 RGB #d4ccb9
C30 M95 Y95 K30 RGB #892420
C95 M70 Y30 K15 RGB #1a4f77
C 3 0 M 2 5 Y4 0 K0 RGB #b5ae9b
C35 M95 Y90 K60 RGB #570d0c
C 9 5 M 8 0 Y4 0 K 3 0 RGB #1a3d5f
C45 M35 Y50 K5 RG B # 8 d 8 d7e
C0 M30 Y90 K0 RGB fcb837
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Typography
The outdoors is fun A different world where new adventures awaits
Playing outside is an enriching experience because it is a place where kids can expand their horizons by learning through situations that the indoors will not provide. Going outdoors is great for the children’s physical and mental health.
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Arima Koshi Bold
Ideal Sans Book Italic
Ideal Sans Light
The outdoors is fun
Playing outside is an enriching experience because it is a place where kids can expand their horizons by learning through situations that the indoors will not provide. Going outdoors is great for the children’s physical and mental health.
Arima Koshi Bold Ideal Sans Medium
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VISUAL SYSTEM
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcde fghijklmnopqr s tuv w xyz 12 3 4567890,.;:!? Arima Koshi Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 23 4567890,.;:!?
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 456789 0,.;:! ?
Ideal Sans Extra Light (Web only)
Ideal Sans Extra Light Italic (Web only)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 23 4567890,.;:!?
ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.;:!?
Ideal Sans Light
Ideal Sans Light Italic
ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.;:!?
ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.;:!?
Ideal Sans Book
Ideal Sans Book Italic
ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.;:!?
ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 1234567890,.;:!?
Ideal Sans SemiBold
Ideal Sans SemiBold Italic
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Typography
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VISUAL SYSTEM
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Auxiliary Elements
Illustrations
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Graphic Elements
CHAPTER 1
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VISUAL SYSTEM
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Chapter 2
Traveling Group
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Traveling Group Introduction
Traveling group
A traveling group of performers who promotes safe environments for kids to play outdoors around their neighborhoods by encouraging locals to know each other and build communities.
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CHAPTER 2
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TR AVELING GROUP
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Poster
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Magic Man
The Magic Man is very imaginative, and through his magic ball, he can create lots of adventures. His biggest dream is to make the world the most fun place ever.
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CHAPTER 2
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TR AVELING GROUP
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Characters
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Dancer Girl
Optimistic and very curious, this girl always searches for new adventures and explore new places. She loves being around people and enjoys the outdoors the most.
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Characters
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E V E LY N F U R U TA
Bore
Despite his gloomy personality, Bore is very lovable and friendly. He prefers staying indoors, but he is not stubborn and would easily go outside to be with his friends.
CHAPTER 2
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TR AVELING GROUP
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Characters
Buddy
Buddy is a very active child, despite staying mostly indoors. He gets bored easily, but when surrounded by friends, the fun never ends.
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CHAPTER 2
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Characters
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CHAPTER 2
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CHAPTER 2
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TR AVELING GROUP
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Final Truck
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CHAPTER 2
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TR AVELING GROUP
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Chapter 3
Treasure Hunt
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Treasure Hunt Introduction
THE JOLLITY PROJECT
Game
Treasure Hunt is a game that uses augmented reality to encourage children to search for treasure chests outdoors. It also features monthly missions and rewards kids with items used to personalize profiles or redeem gifts at Jollity's website. There is also a section for parents where they can connect to neighbors and track the devices their children are using to play.
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CHAPTER 3
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Map
THE JOLLITY PROJECT
For the kids Menu Kids
Game screens
For the parents Menu Parents
Parents Section screens
Missions screens
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Camera and Gallery screens
Track Another Device screens
CHAPTER 3
Profile screens
Find Neighbors screens
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CHAPTER 3
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Owlly
Owlly’s favorite activity is encourage her friends to constantly learn new things. She is very intelligent and always eager to help and share her knowledge
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CHAPTER 3
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TREASURE HUNT
It started. But first, choose which chest you want to hunt. After you choose your treasure, you will be redirected to the game screen.
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CHAPTER 3
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If it’s blue:
It’s cold. It’s far away...
If it’s red:
It’s warm! It’s close!
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Game features
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You found the treasure!
1
To open it, choose between two options:
Use a key from your bag...
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CHAPTER 3
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2 Or solve a challenge.
Any of them will lead to success!
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CHAPTER 3
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You can collect murals by completing missions.
To access your missions, go to main menu and tap on the missions icon.
1 2
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Other features
When you access the page, there are several missions which after completed, will reveal a piece of the mural.
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Choose one mission and get started! It asks for a picture of a dark green leaf.
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Tap on start and it will automatically go to the camera feature. After finding the dark green leaf, SNAP!
CHAPTER 3
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TREASURE HUNT
Done! Oh! You can also upload your picture to our website and share on social media.
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Other features
Check your profile and all your accomplishments, murals, friends and avatars.
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CHAPTER 3
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TREASURE HUNT
Edit your profile image. Personalize your avatar, change the background, add stickers and text, and more!
Use in-game currency to claim several prizes by accomplishing milestones.
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Screens
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CHAPTER 3
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Other features
For the parents, check for news, connect to our website and keep track of events with your neighbors.
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Search for people who lives around you. Connect to them and help create communities around your neighborhood!
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Track the device your child is using to play our Treasure Hunt.
CHAPTER 3
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But don’t worry! This section is protected by password and only the person who knows it will have access to these features.
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Screens
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CHAPTER 3
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TREASURE HUNT
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Chapter 4
Website
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Website Introduction
Website
THE JOLLITY PROJECT
A platform created to engage kids in regular outdoor play in the longterm basis by featuring contests and redeemable prizes program. It is also a place where parents can learn about the project’s cause, exchange ideas in forums and be inspired by blog posts and videos.
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Website Features
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Website Features
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We have monthly contests which kids can participate by uploading their own outdoors adventures. You can also visualize other videos and pictures and give “likes” to increase their chances of becoming a winner.
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CHAPTER 4
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WEBSITE
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CHAPTER 4
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WEBSITE
The gemstones—found in treasure chests, missions and achievements in the Treasure Hunt game—can be exchanged for real prizes. The more you play outside the more prizes you can redeem!
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Prizes
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CHAPTER 4
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WEBSITE
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E V E LY N F U R U TA
There is also a place for parents to gather information, share their experiences, ask for advice and be inspired by our blog posts and forum discussions.
CHAPTER 4
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WEBSITE
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Website Features
You can support us through donations, sponsorships and by purchasing our merchandise.
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Products
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CHAPTER 4
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WEBSITE
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Acknowledgments
Thank you to all the instructors who were part of my journey in graduate school. I appreciate all the time, support and knowledge you dedicated to contribute to my growth as a graphic designer. Thanks to: Hunter Wimmer, Mary Scott, Phil Hamlett, Kathrin Blatter, Michael Taylor, David Hake, Zack Shubkagel, Anthony Jagoda, Ariel Grey, Bob Slote, Sandra Isla, Andrew Loesel, Scott Rankin, Michael Kilgore. I also would like to thank all my friends who were always present to support me. And lastly, I would like to express all my love and gratitude towards my family. You were an essential piece for me to pursue my dreams and come to San Francisco. Thank you for the encouragement, support and love.
CONTAC T
SCHOOL
Evelyn Furuta
Academy of Art Universtity
650.713.9209
School of Graphic Design
evelynfuruta@gmail.com evelynfuruta.com
INS T RUC TOR S Phil Hamlett Anthony Jagoda Bob Slote BOOK BINDERY Blurb.com T IT LE OF BOOK The Jollity Project: Engaging kids in outdoor play COVER S TOCK Image Wrap Matte Finish T E X T S TOCK Proline Uncoated #100 FONTS Arima Koshi Ideal Sans SOF T WARE Adobe Creative Cloud