Radioshack The Visual Standards Manual by yurifuruta

THE VISUAL STANDARDS MANUAL

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Table of Contents

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T Lo he Cl go Ne Lo ea A n w L Lo go r S at og I n g o Ve p a o m o D i co o n r s ce y m r re C io en c o ns si t U lor on s e B Re s ac C kg st ro Ty o lo r ic un Gr po r S tio ds t g a Co p r an ns a h r p ic p da or E hy r d at le s e m Bu en si t s ne ss

TH EW LO

R O adi O ur osh ur Pa a Lo s t ck go Th ro ug h

chapter

ORIGINS

Radioshack

Radioshack Corporation, known as Tandy Corporation from when it was acquired in 1960 until mid-2000, is one of the largest consumer electronics retailers in the United States. The stores feature two main categories of goods and servicesâ&#x20AC;&#x201D;electronics parts and accessories, and telephones and telecommunications accessoriesâ&#x20AC;&#x201D; as well as audio and video equipment, satellite systems, personal computers, and other electronics products. Their original purpose was to provide equipment for the then-nascent field of amateur, or ham radio. However, through time, Radioshack decided to approach a broader audience, especially the mobile devices sector.

Through time, Radioshack decided to approach a broader audience, especially the mobile devices sector.

Our Past

Radioshack is an American chain of wireless and

Tandy acquired several other companies which granted

electronics stores founded in 1921 by Theodore and

Radioshack to sell products of their own brand, such as

Milton Deutschmann in Boston. The company

batteries and personal computers.

original purpose was to provide equipment for the then-nascent field of amateur, or ham radio.

Some called Radioshack, “The McDonalds of Electronics” or the “Walmart of Hi-Tech”. Not only did Radioshack

In the 20s, 30s, and 40s, Radioshack weather the

grow in number of stores, but in the quantity, quality and

depression and operated as a small but successful ham

sophistication of its products. The incredibly popular

radio business. By the 1950s its retail footprint had

citizen-band radios, were one of its top selling items, and

grown to encompass nine stores and a thriving mail

personal computers.

order business. Then came the 1960s and Radioshack’s first flirtation with bankruptcy, amid a downturn.

During the ’80s, the company was considered the biggest manufacturer of personal computers in the World. Due

In 1962, the company was bought by Tandy Corporation

to business change, however, the company discontinued

as Radioshack was almost bankrupt.

their own brands products line and opt to invest on a repair service.

During its brightest years, in the late ’90s, Radioshack operated stores in the United States, Mexico, United Kingdom, Australia, and Canada. The ‘90s brought a rejuvenation of Radioshack’s core business. The company saw an explosion in personal communications. The company invented the Family Radio Service, which uses license-free 2-way personal radios. However, due to outdated management models, small variety of products, costumer service neglecting, shortage of products, Radioshack struggled with a long decay and, in 2015, they filled for Chapter 11 bankruptcy protections.

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RADIOSHACK

The Visual Standards Manual

Our Logo Through Time

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ORIGINS 13

chapter

THE NEW LOGO

RADIOSHACK

The Visual Standards Manual

The New Logo The new Radioshack logo represents encouragement, forwardness and innovation. Through the new logo, we also would like to remind the public who we really are: a company that encourage builders to become innovators by providing them access to the necessary tools, which may be educational, social, technological, among others.

THE NEW LOGO

RADIOSHACK

The Visual Standards Manual

LOGO ELEMENTS Radioshack logo consist of two components which are the symbol and wordmark. These elements will be used in different situations defined on the section â&#x20AC;&#x153;Logo Versions.â&#x20AC;? When a symbol and wordmark are combined, the result is called signature.

Symbol Wordmark

Signature

THE NEW LOGO

THE SYMBOL CONCEPT The symbol concept is inspired on Tangram. In Tangrams, the possibilities of achieving unique results are infinite while using the same seven pieces. As in a Tangram, Radioshack would like to provide the pieces for builders so they can learn, interact and innovate. As in a Tangram, the basic shape of the symbol is a square formed by two triangles. Differently from Tangrams which pieces cannot overlap, the negative space on Radioshack symbol is composed by two other Tangram pieces and the shapes were cut from the triangles. The symbol also highlights an arrow pointing on a vertical diagonal to the right, which represent positiveness, moving forward and innovation. In addition, the color also plays an important role. The bright blue, which we call Infinity Blue, represents inspiration, determination to reach the infinity and innovation.

RADIOSHACK

The Visual Standards Manual

Logo Anatomy SYMBOL The basic shape of the logo is a square as in a Tangram. The visual shapes are composed of the geometric puzzle pieces as well as the negative spaces.

TANGRAM SELECTED SHAPES

SYMBOL ELEMENTS POSITION

THE NEW LOGO

5.6x

3.6x

x x 2.6x 45째 45째 2.8x 0.8x 5.6x 45째

1.8x

2.6x

RADIOSHACK

The Visual Standards Manual

WORDMARK The typeface used in Radioshack wordmark is Bebas Neue. To achieve better balance between the elements, we performed some modifications as shown on the sample, where the solid color is the new version and yellow strokes is the original version before being modified. Among the modifications, the letters strokes were reconstructed to make them even, as well as the letter width; the letters R, A, H and Kâ&#x20AC;&#x2122;s x-heights were aligned and the width were adjusted to be consistent; letter R leg went through a slight modification to become vertically straight; the S an C letters were re-built to become more similar and balanced.

THE NEW LOGO

RADIOSHACK

The Visual Standards Manual

x 0.75x x

x 30°

45°

x 2.75x x 2x x

30° 1.75x

2.25x

1.75x

10°

1.75x x

2.25x

1.75x

10°

For the wordmark, the measurement (x)—used as a

The horizontal strokes width of the letters were

standard for the re-construction from Bebas Neue—

also adjusted to be consistent with the standard

was defined as the width of the letter “R” stroke.

measurement, as well as the crossbars.

Then, other letters elements were based of this measurement.

A small detail was added to the letter I, to provide a unique detail to the wordmark.

THE NEW LOGO

x x

0.5x

The kerning—process of adjusting the spacing between characters in a proportional font—was also based of the “x” measurement used as a standard for the letters construction. Each space have a differente measure in order to provide a better visual balance between the letters.

0.75x

0.5x

0.25x

0.75x

RADIOSHACK

The Visual Standards Manual

SIGNATURES Radioshack have two signatures which should be used in different occasions. As well as the wordmark and symbol, the signatures have defined proportions and measurements that must be strictly followed. It is important not to alter the proportions to keep consistency and enhance the visual identity strength.

THE NEW LOGO

45째

5.6x

9.85x 0.75x

3.5x

19.4x

5.6x

25x

x x

4.6x

5.6x

x 31.6x

RADIOSHACK

The Visual Standards Manual

Clear Space An area of non-interference is defined in order to protect the integrity of the logo. If other visual elements is placed in this area, the understanding of the logo may be negatively affected, it could alter the original message the logo intent to communicate and its memorization is compromised.

THE NEW LOGO

2.5x

3.5x

x 3x

3x 2x

2.5x

1.5x

2x 2x

1.5x

1.5x 1.5x

1.5x

1.5x 2x

1.5x

1.5x 1.5x

1.5x

RADIOSHACK

The Visual Standards Manual

Logo Versions Radioshack logo has four versions which it can be used. Among these four, there are the symbol and wordmark that can be used individually and two signature versions. Each of the options have a specific situation to be used and also a priority of choice.

THE NEW LOGO

// PRIMARY VERSION/SIGNATURE 1 THIS IS THE FIRST OPTION OVER OTHER VERSIONS.

// TERTIARY VERSION/WORDMARK USE WHEN THE COMPANY’S NAME IS EMPHASIZED AND COMMUNICATE ITS NAME MUS BE VISUALLY LITERAL.

// SECONDARY VERSION/SYMBOL USING ON PRODUCTS AND SMALL SPACES WHERE OTHER VERSIONS WOULD NOT FIT.

// QUATERNARY VERSION/SIGNATURE 2

USES ON PLACES WHERE A SIGNATURE IS REQUIRED, BUT THE AREA OF APPLICATION IS TOO VERTICAL FOR SIGNATURE 1.

RADIOSHACK

The Visual Standards Manual

Logo on Color Backgrounds LIGHT COLOR BACKGROUNDS The logo should be used preferably on backgrounds

lighter backgrounds, the Radioshack logo must be used

that provide the maximum contrast, such as white.

on its main colors (Infinity Blue and Corporate Blue) or

However, color backgrounds may be unavoidable. On

Corporate Blue only.

// SECONDARY VERSION/SYMBOL

// PRIMARY VERSION/MAIN SIGNATURE

// SECONDARY VERSION/SYMBOL

// PRIMARY VERSION/MAIN SIGNATURE

TWO COLORS ON LIGHT/INFINITY BLUE AND CORPORATE BLUE

ONE COLOR ON LIGHT/CORPORATE BLUE

TWO COLORS ON LIGHT/INFINITY BLUE AND CORPORATE BLUE

ONE COLORS ON LIGHT/CORPORATE BLUE

THE NEW LOGO

DARK COLOR BACKGROUNDS A lighter background is preferably to be used as the

be unavoidable. In these situations, Radioshack logo

logo background in order to keep its consistency.

can be used in two versions: white and Infinity Blue

However, in some instances, a dark background may

or simply full white.

// SECONDARY VERSION/SYMBOL

// PRIMARY VERSION/MAIN SIGNATURE

// SECONDARY VERSION/SYMBOL

// PRIMARY VERSION/MAIN SIGNATURE

ONE COLOR ON DARK/WHITE

TWO COLORS ON DARK/WHITE AND INFINITY

ONE COLOR ON DARK/WHITE

TWO COLORS ON DARK/WHITE AND INFINITY BLUE

RADIOSHACK

The Visual Standards Manual

Incorrect Uses The logo standards must be preserved to maintain

// DON’T STRETCH

its visual integrity, consistency and proper concept understanding. In addition, handling the logo carefully is essential to build a consistent visual identity. To follow strictly the logo standards is essential to enhance its strength. In this section, there are presented examples of “not to do.” Before applying the logo on any visual

// DON’T ADD DROP SHADOWS

material, these examples must be taken into consideration.

// DON’T ROTATE THE LOGO

THE NEW LOGO

// DON’T SKEW

// DON’T CHANGE PROPORTIONS

// DON’T OUTLINE

// DON’T MISPLACE THE SYMBOL

// DON’T EXCHANGE THE COLORS

// DON’T CHANGE THE WORDMARK TYPEFACE

RADIOSHACK // DON’T SUBSTITUTE THE PRIMARY COLORS

// DON’T APPLY GRADIENTS ON THE LOGO

// DON’T PLACE ON LOW CONTRAST BACKGROUND

// DON’T PLACE ON TOP OF NOISY PHOTOGRAPHY

RADIOSHACK

The Visual Standards Manual

Dimension Restrictions To ensure Radioshack logo is clear and recognizable, some reduction restrictions are established. Each version has its own minimum size limitation. On the left, the chart illustrates the measurements of the versionsâ&#x20AC;&#x2122; heights. The smallest dimensions can be reached by the symbol which height cannot be less than 4mm.

THE NEW LOGO

SIGNATURE 1

WORDMARK

SIGNATURE 2

SYMBOL

HEIGHT

10m 393.7in

1m 39.37in

2.3cm 0.9in

1.5cm 0.6in

7mm 0.3in

4mm 0.16in

chapter

VISUALS

RADIOSHACK

The Visual Standards Manual

Color Standards CORPORATE COLORS These are the colors used in our logo, as well as the main colors of our brand. When selecting colors of Radioshack products and visual materials, Corporate Blue and Infinity Blue are a preferable choice over secondary colors.

CO R P O R AT E B LU E

I N F I N I T Y B LU E

Although the Radioshack portrays as a dynamic and innovative

Light blue is a color that intents do indicate forwardness,

profile, the purpose of selecting a dark blue is to represent the

determination to reach new places and innovation. In our

trustworthy, mature and compromised side which is also part of

perspective, the limit of innovation is the infinity, which is the

Radioshack. This color represent our commitment with education,

reason why of the name choice.

society and our public.

C10 0 M10 0 Y4 0 K 2 0

C80 M40 Y20 K0

R G B # 2 9 27 5 b

RGB #3 4 83aa

Pantone 2995C / 294U / 295M

Pantone 31 1 5 C / 6 31U / 6 3 2 M

VISUALS

SUPPORT COLORS These colors are selected to support the brand contribute to make Radioshack visually more dynamic. These colors should not substitute the primary colors, especially on Radioshackâ&#x20AC;&#x2122;s logo.

R A D I OS H AC K PA LE G R AY

R A D I OS H AC K S M A R T Y E LLO W

This is a support color that should be used as text backgrounds or

Our yellow is a color that represents brightness, good ideas,

behind images. It is neutral enough to be used on any layout and

interactions and optimism. In our point of view, these are

full color backgrounds. The Pale Gray represents technology and

essential attributes to reach innovation and the Smart Yellow

future. In our perspectives, technology is a support for bringing

greatly represent these characteristic.

innovation and human interactions to the foreground.

C 0 M 0 Y 0 K 10 R G B # e 6 e7e 8 Pantone 7 5 41C / 7 5 41U / 7 5 41M

RADIOSHACK

The Visual Standards Manual

Typography TYPEFACE 01

Klint Type designer Hannes von Döhren created Klint. A

mobile phone, computer hardware and software or

sans serif typeface with a technical appearance and

Internet sectors are becoming ever more important.

humanistic streak.

Klint fills the rising need for superfamilies with a

Klint’s large x-height makes the design especially

technical feeling that are also legible in both text and

legible at small point sizes. In today’s day and age,

display settings. Longer text passages in brochures,

appliance manufacturers and/or companies in the

catalogs, or magazines would be well served by Klint’s Light, Regular, and Medium weights. The heavier cuts are optimized for poster settings and headlines.

VISUALS

Aa Klint regular

Klint bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890:;,.!?/({|+*^%#@

Klint light italic

Klint regular italic

Klint bold italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890:;,.!?/({ |+*^%#@

1234567890:;,.!?/({|+*^%#@

Klint light

RADIOSHACK

The Visual Standards Manual

TYPEFACE 01

Source Sans PRO Source Sans Pro was designed by Paul D. Hunt as

This can be seen in the general proportions: Source

Adobeâ&#x20AC;&#x2122;s first open source typeface family, conceived

Sans Pro has been designed with a more generous

primarily as a typeface for user interfaces. Source Sans

width than many other comparable gothics, and its

Pro draws inspiration from the clarity and legibility of

shorter majuscule letters, combined with minuscule

twentieth-century American gothic typeface designs.

letters with longer extenders, create a more pleasant

Besides providing such explicitly clarity in short text strings, another fundamental design consideration was to create a typeface that reads well in extended settings.

reading texture in longer text passages.

VISUALS

Aa Source Sans PRO regular italic

Source Sans PRO bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1 2 3 45 6 789 0:;,.!?/({|+*^% # @

12 3 456789 0:;,.!?/({|+*^% #@

1234567890:;,.!?/({|+*^%#@

Source Sans PRO light italic

Source Sans PRO regular

Source Sans PRO bold italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1 2 3 4 5 6 7 8 9 0 : ; , . ! ?/ ( { | +* ^ % # @

1 2 3 4 5 6 7 8 9 0 : ; , . !?/({ | +*^ % # @

1234567890:;,.!?/({|+*^%#@

Source Sans PRO light

RADIOSHACK

The Visual Standards Manual

Graphic Elements Our graphic elements purpose is to support the Radioshackâ&#x20AC;&#x2122;s visual identity, strength its consistency and memorizing and contribute to build dynamic layouts for publications and application on products. The origin of these elements are the shapes of the logo,which consist of basically diagonal and straight lines. As a result, graphic elements options are triangles that can be placed on the corners or pages or cross spreads, diagonal bars, colored lines or white lines on colored background.

VISUALS

RADIOSHACK

The Visual Standards Manual

Corporate Business

VISUALS

chapter

EXTENSIONS

RADIOSHACK

The Visual Standards Manual

Extensions

Radioshack is a company that main purpose is make innovation possible by providing access to technology. In our perspective, technology can be reached through education, contact with the right people and constant exposure to new and innovative technology. For that reason, we offer several programs that approximates the public to university research environments, to technology industry and to other innovative people. The three classificatory pillars of the programs are divided among the ones the public may learn, interact or/and create.

EXTENTIONS

Interact

Create

Rs tech city inspirational lab Radioshack promotes talk Radioshack for the future generations Forum and discussion groups

Rs stores Virtual communication lab

A-team Social media

Rs inspirational lab connection

Radioshack academy Rs institute of strategy

Radioshack day

Ed-virtual reality system

Rs tech city research lab connects

Radioshack cloud service

Rs tech city

Rs innovators meets the academia

Rs store creative labs

Radioshack sponsor stem

Radioshack portal

Rs innovators meets professionals

Rs projects to the world

One-day competitions Rs for innovation campaign

Rs innovators meets the industry

Radioshack day science fair Rs tech city research lab

Lectures with key scientists and innovators

Ed-courses Rs tech city library

Radioshack online academy

Rs + universities

Ed-lectures live stream Rs tech city free tour

Radioshack digital library

Learn

Radioshack for research

RADIOSHACK

The Visual Standards Manual

RADIOSHACK FOR INNOVATION

P Products S Services En Environments Ex Experiences Ed Educational Opportunities Ev Events

R S F O R I N N O V AT I O N C A M PA I G N

R A D I O S H A C K D AY

In order to promote innovations on STEM (Science, Technology,

The event occurs annually on February 16th, the innovation day, in

Engineering, and Mathematics) and design, we created a movement

RS Tech City. The objective of the event is to gather professionals

that holds several events and actions to provide easier access to

and potential innovators to exchange knowledge and network. The

technology and encourage innovation. This campaign focus on

event will host several lectures and workshops.

different sectors involving technology which we invest, gather new

En Ed Ex Ev

innovators and encourage the enhancement of heir popularity. Some of the sectors are: Radioshack for transportation,

Lectures with key scientists and innovators

Radioshack for robotics, Radioshack for genetics, Radioshack

For our Radioshack day, we consider lectures an indispensable

for education, Radioshack for development, Radioshack for

feature. To encourage innovation to the maximum and the public

enginnering.

interest, we bring the most notorious and brilliant scientists and

Ed Ev Ex

R S I N S T I T U T E O F S T R AT E G Y

professionals. En Ed Ex Ev

This Institute has as it main purpose to make innovation possible

Radioshack day Science Fair

by providing the public the right tools and the right environment.

A great opportunity for tinkerers, students, professionals to show

Through this Institute, we will provide universities scholarships and

their projects.

other companies partnerships. S

Ed Ex

R ADIOSHACK SPONSOR STEM

En Ed Ex Ev

One-day competitions During our Radioshack Monthly Event, we will host a competition

As an institution which whose commitment is to encourage

which costumers team-up with strangers or bring their own teams

technological innovation, it is essential to encourage fields that

to develop a one-day project. There will be different categories

are behind technology. For that reason, we sponsor design, game,

of competitions, such as Digital media (games, apps, websites),

science fairs, technology driven events, and so on.

Robotics, Mini-scientific thesis, etc.

Ed Ex

Ed Ex Ev

EXTENTIONS

RS Tech City free tour

RS TECH CIT Y RESEARCH L AB

We offer a free tour for the event participants to meet our facilities,

These are research labs which subjects ranges from design and art

labs and classrooms.

to engineering and mathematics. In addition, the in parallel with the

En Ed Ex Ev

RS + UNIVERSITIES In order to encourage the innovators community, Radioshack offers

labs, the innovator also can take classes in the RS Tech City Academy. Ed En Ex

R S T E C H C I T Y I N S P I R AT I O N A L L A B

partnerships with universities where our clients can attend specific

They are exhibitions of artists who expresses their ideas through

classes in design, engineering, computer science and mathematics.

technology. The objective is to push to the limits of technology in

In our list, we partner with Stanford University, University of

creating an experience of a different reality.

California, MIT, etc. S

Ed Ex

R ADIOSHACK FOR RESE ARCH

Ed En Ex

R S I N S P I R AT I O N A L L A B C O N N E C T I O N We connect to the Tech City Inspirational Lab and users can follow

Academic research has been of great importance and indispensable

what kind of exhibitions is happening and watch video samples of

to technological development and innovation. Therefore, we want

the artworks through a digital simulator.

to encourage the work they have been doing. In exchange, they offer scholarship and tuition reduction for Radioshack Innovators. Ed Ex

RS TECH CIT Y It our company headquarters where there are big labs dedicated to research, learn, experiment and express artistically through technology. En Ex Ed

Ed Ex

R A D I O S H A C K P O R TA L We created an online portal where our audience can connect to the Radioshack World and to the industry. S

En Ex

RADIOSHACK

The Visual Standards Manual

RADIOSHACK FOR THE FUTURE

P Products S Services En Environments Ex Experiences Ed Educational Opportunities Ev Events

R ADIOSHACK AC ADEMY

ED-Virtual Reality System

Located in the RS Tech City, Radioshack Academy offers long and

Our audience can participate on educational/entertainment games

short-term courses in the fields of sciences that requires high

where users should use their knowledge from their classes and apply

technology, engineering and design.

on solving the game problems.

Ed En Ex

RS TECH CIT Y LIBR ARY

R A D I O S H A C K D I G I TA L L I B R A R Y

We offer a big library which contains books about all sorts of

Besides a physical library, we also have several digital books available

sciences, design, technology, etc. It is open to the public. There are

on our portal. The user can purchase, read it for free on our own app/

also smaller units on each Radioshack store.

software, or read on the browser when logged in the Radioshack portal.

Ed En

R ADIOSHACK ONLINE AC ADEMY

Ed En

A -T E A M

By using an online platform, users from any part of the world can be

In every Creativity unit Labs there is a highly trained and skillful team

part of the Innovators team. They can learn the same courses as the

ready to assist Innovators with their projects.

Radioshack Academy, interact with other innovators and connect to the RS Tech City labs. S

Ed Ex

R A D I O S H A C K P R O M O T E S TA L K In the store, there are also facilities where the public can participate

ED-courses

on workshops and lectures. The objective is to instruct and engage

We offer the same courses as the physical academy. The students

people to trigger their innovative spirit.

must participate on online meetings and complete assignments. S

Ed Ex

R A D I O S H A C K F O R T H E F U T U R E G E N E R AT I O N S

ED-Lectures live stream

We want to encourage the next generations to be interested in

Beyond taking classes, the users can also watch lectures through

technology to become our future innovators. Therefore, we will send

uploaded videos and live stream videos of lectures that occurred on

professionals and our special team to organize an event that features

events or on the weekly meeting speech.

lectures, workshops and games.

Ed Ex

Ed Ev Ex

EXTENTIONS

RADIOSHACK FOR THE INNOVATORS

P Products S Services En Environments Ex Experiences Ed Educational Opportunities Ev Events

R S I N N O V AT O R S M E E T S P R O F E S S I O N A L S

V I R T U A L C O M M U N I C AT I O N L A B

The objective is to enhance the proximity between Innovators and

This is a place where users can interact with each other through video

professionals through online events, such as business AMAs, video

conferences. It has several tools that assist the expression of the

conferences or by having a them once or twice a week at our physical

usersâ&#x20AC;&#x2122; ideas.

store to give tips and answer questions. S

Ex Ev

R S I N N O V AT O R S M E E T S T H E I N D U S T R Y

Ed Ev

RS TECH CIT Y RESE ARCH L AB CONNEC TS Our innovators can participate on Exploration labs remotely. They

We arrange a one-week or one-month visitation routine at partnered

will be able to observe and communicate with people who a present

companies that are interested in sharing their knowledge with our

in the lab and other virtual room participants.

costumers. Our objective is to improve the costumerâ&#x20AC;&#x2122;s knowledge through experiencing the real market and enhance the proximity between public and technology business. For the company, we offer

Ed Ex

FORUM AND DISCUSSION GROUPS

support to commercialize their products and the opportunity to

In order to encourage an active interaction between innovators, we

increase their network and contact with new potential employees.

developed a portal where users can maintain a profile and participate

R S I N N O V AT O R S M E E T S T H E A C A D E M I A We arrange a short visits to universities research centers around the United States. S

on discussion boards. Ed Ex

SOCIAL MEDIA To build a community and enhance the proximity between Innovators, we created a social media where users can input resume information, seek for jobs and increase network. Ex

R ADIOSHACK CLOUD SERVICE We manage a server where our public can host their websites at no cost in order to encourage them to show and promote their work, enhance opportunities to join the industry and connect to other Innovators around the world. S

RS STORES In order to encourage our public to be in touch with technology and innovation as much as possible, we offer several units with knowledgeable staff and well equipped facilities. In addition, each store has special technological demos which the public can try out new released products, S

En Ex

R S S T O R E C R E AT I V E L A B S Our stores will provide a pleasant environment that encourages teamwork and creativity. They will be equipped with computers, free wi-fi and materials that support the creation of projects. En

RS PROJECTS TO THE WORLD As we encourage users to team-up with others and create innovative solutions, we prize these actions by offering assistance to commercialize their good results. S

First published in 2016 ÂŠ 2016 Evelyn Furuta All rights reserved. No part of this publication may be reproduced, stored in retrieval system or transmited, in any form or by any means, electronic, mechanical, photocopy, recording or otherwise, without the written permission of Radioshack. Printed in the United States of America.

Title: Radioshack The Visual Standards Manual Designed by: Evelyn Furuta yurifuruta@gmail.com website www.innovationwithinreach.technology