Zenith Insight report
globaldrinks 2016 category report
GLOBALDRINKS CATEGORY REPORT - 2016
Table of Content Category Page number GLOBAL OVERVIEW ALL CATEGORIES GLOBAL OVERVIEW ALL CATEGORIES FORECAST GLOBAL OVERVIEW CATEGORY RANKING BY VOLUME GLOBAL OVERVIEW CATEGORY RANKING BY VOLUME - FORECAST GLOBAL OVERVIEW CATEGORY RANKING BY ADDITIONAL VOLUME GLOBAL OVERVIEW CATEGORY RANKING BY ADDITIONAL VOLUME - FORECAST GLOBAL VOLUME GLOBAL VOLUME - Forecast AFRICA AFRICA - Forecast AFRICA - Country Ranking AFRICA - Country Ranking - Forecast AFRICA - Country Ranking by Additional Volume AFRICA - Country Ranking by Additional Volume - Forecast Algeria Algeria - Forecast Angola Angola - Forecast Egypt Egypt - Forecast Ethiopia Ethiopia - Forecast Kenya Kenya - Forecast Morocco Morocco - Forecast Mozambique Mozambique - Forecast Nigeria Nigeria - Forecast South Africa South Africa - Forecast Tunisia Tunisia - Forecast ASIA PACIFIC ASIA PACIFIC - Forecast ASIA PACIFIC - Country Ranking ASIA PACIFIC - Country Ranking - Forecast ASIA PACIFIC - Country Ranking by Additional Volume ASIA PACIFIC - Country Ranking by Additional Volume - Forecast Australia Australia - Forecast China China - Forecast India India - Forecast
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GLOBALDRINKS CATEGORY REPORT - 2016
Table of Content Category Page number Indonesia Indonesia - Forecast Japan Japan - Forecast Malaysia Malaysia - Forecast New Zealand New Zealand - Forecast Pakistan Pakistan - Forecast Philippines Philippines - Forecast Singapore Singapore - Forecast South Korea South Korea - Forecast Thailand Thailand - Forecast Vietnam Vietnam - Forecast CENTRAL & SOUTH AMERICA CENTRAL & SOUTH AMERICA - Forecast CENTRAL & SOUTH AMERICA - Country Ranking CENTRAL & SOUTH AMERICA - Country Ranking - Forecast CENTRAL & SOUTH AMERICA - Country Ranking by Additional Volume CENTRAL & SOUTH AMERICA - Country Ranking by Additional Volume - Forecast Argentina Argentina - Forecast Brazil Brazil - Forecast Chile Chile - Forecast Colombia Colombia - Forecast Mexico Mexico - Forecast Paraguay Paraguay - Forecast Peru Peru - Forecast Uruguay Uruguay - Forecast Venezuela Venezuela - Forecast EAST EUROPE EAST EUROPE - Forecast
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GLOBALDRINKS CATEGORY REPORT - 2016
Table of Content Category Page number EAST EUROPE - Country Ranking EAST EUROPE - Country Ranking - Forecast EAST EUROPE - Country Ranking by Additional Volume EAST EUROPE - Country Ranking by Additional Volume - Forecast Bulgaria Bulgaria - Forecast Czech Republic Czech Republic - Forecast Latvia Latvia - Forecast Lithuania Lithuania - Forecast Poland Poland - Forecast Romania Romania - Forecast Russia Russia - Forecast Slovakia Slovakia - Forecast Slovenia Slovenia - Forecast Ukraine Ukraine - Forecast MIDDLE EAST MIDDLE EAST - Forecast MIDDLE EAST - Country Ranking MIDDLE EAST - Country Ranking - Forecast MIDDLE EAST - Country Ranking by Additional Volume MIDDLE EAST - Country Ranking by Additional Volume - Forecast Bahrain Bahrain - Forecast Iran Iran - Forecast Iraq Iraq - Forecast Israel Israel - Forecast Kuwait Kuwait - Forecast Oman Oman - Forecast Qatar Qatar - Forecast Saudi Arabia Saudi Arabia - Forecast
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GLOBALDRINKS CATEGORY REPORT - 2016
Table of Content Category Page number Turkey Turkey - Forecast UAE UAE - Forecast NORTH AMERICA NORTH AMERICA - Forecast NORTH AMERICA - Country Ranking NORTH AMERICA - Country Ranking - Forecast NORTH AMERICA - Country Ranking by Additional Volume NORTH AMERICA - Country Ranking by Additional Volume - Forecast Canada Canada - Forecast USA USA - Forecast WEST EUROPE WEST EUROPE - Forecast WEST EUROPE - Country Ranking WEST EUROPE - Country Ranking - Forecast WEST EUROPE - Country Ranking by Additional Volume WEST EUROPE - Country Ranking by Additional Volume - Forecast Austria Austria - Forecast Belgium Belgium - Forecast Denmark Denmark - Forecast Finland Finland - Forecast France France - Forecast Germany Germany - Forecast Greece Greece - Forecast Ireland Ireland - Forecast Italy Italy - Forecast Netherlands Netherlands - Forecast Norway Norway - Forecast Portugal Portugal - Forecast Spain Spain - Forecast
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GLOBALDRINKS CATEGORY REPORT - 2016
Table of Content Category Page number Sweden Sweden - Forecast Switzerland Switzerland - Forecast UK UK - Forecast
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GLOBALDRINKS CATEGORY REPORT - 2016
Category GLOBAL OVERVIEW ALL CATEGORIES Volume in million litres Soft Drinks Bottled Water (up to 10L) Bottled Water (over 10L) Flavoured Water Flavoured Functional Water Fruit Juice Nectars Fruit Drinks RTD Tea RTD Coffee Sports Energy Other Functional Other Still Carbonates Dilutables Milk White Milk Flavoured Milk Hot Tea Coffee Other Hot Alcohol Beer Wine Spirits Other Alcohol
2010 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100
2011 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100
2012 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100
2013 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100
2014 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100
2015 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100
Beverages split by category, 2015 Alcohol 17%
Hot 13%
Soft Drinks 62%
Milk 8%
© Zenith Global, 2016
© Zenith Global Ltd, 2016
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GLOBALDRINKS CATEGORY REPORT - 2016
Category GLOBAL OVERVIEW ALL CATEGORIES FORECAST Volume in million litres Soft Drinks Bottled Water (up to 10L) Bottled Water (over 10L) Flavoured Water Flavoured Functional Water Fruit Juice Nectars Fruit Drinks RTD Tea RTD Coffee Sports Energy Other Functional Other Still Carbonates Dilutables Milk White Milk Flavoured Milk Hot Tea Coffee Other Hot Alcohol Beer Wine Spirits Other Alcohol
2016f 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100
2017f 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100
2018f 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100
2019f 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100
2020f 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100
2021f 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100
Beverages split by category, 2021f Alcohol 17%
Hot 13%
Soft Drinks 62%
Milk 8%
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GLOBALDRINKS CATEGORY REPORT - 2016
Category GLOBAL OVERVIEW CATEGORY RANKING BY VOLUME Category ranking (mln litres) Tea White Milk Carbonates Bottled Water (up to 10L) Coffee Beer Bottled Water (over 10L) Fruit Drinks Dilutables RTD Tea Other Still Other Hot Spirits Wine Fruit Juice Flavoured Milk Nectars Sports Other Alcohol Energy Flavoured Water Flavoured Functional Water RTD Coffee Other Functional
2010 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
2011 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
2012 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
2013 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
2014 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
2015 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
100
100
100
100
100
100
100
100
100
100
100
100
Dilutables
RTD Tea
Other Still
Other Hot
Spirits
Wine
Fruit Juice
Flavoured Milk
Nectars
Sports
Other Alcohol
Energy
100
100 Fruit Drinks
Other Functional
100 Bottled Water (over 10L)
100
100 Beer
RTD Coffee
100 Coffee
100
100 Bottled Water (up to 10L)
Flavoured Functional Water
100 Carbonates
100
100 White Milk
Flavoured Water
100 Tea
Category ranking by volume (mln litres), 2015
© Zenith Global, 2016
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GLOBALDRINKS CATEGORY REPORT - 2016
Category GLOBAL OVERVIEW CATEGORY RANKING BY VOLUME - FORECAST Category ranking (mln litres) Tea Bottled Water (up to 10L) White Milk Coffee Carbonates Bottled Water (over 10L) Beer Fruit Drinks RTD Tea Dilutables Other Still Other Hot Spirits Wine Fruit Juice Flavoured Milk Nectars Sports Other Alcohol Energy Flavoured Water Flavoured Functional Water RTD Coffee Other Functional
2016f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
2017f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
2018f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
2019f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
2020f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
2021f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
100
100
100
100
100
100
100
100
100
100
100
100
RTD Tea
Dilutables
Other Still
Other Hot
Spirits
Wine
Fruit Juice
Flavoured Milk
Nectars
Sports
Other Alcohol
Energy
100
100 Fruit Drinks
Other Functional
100 Beer
100
100 Bottled Water (over 10L)
RTD Coffee
100 Carbonates
100
100 Coffee
Flavoured Functional Water
100 White Milk
100
100 Bottled Water (up to 10L)
Flavoured Water
100 Tea
Category ranking by volume (mln litres), 2021f
© Zenith Global, 2016
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GLOBALDRINKS CATEGORY REPORT - 2016
Category GLOBAL OVERVIEW CATEGORY RANKING BY ADDITIONAL VOLUME Category ranking (mln litres) Tea Bottled Water (up to 10L) Bottled Water (over 10L) White Milk Coffee RTD Tea Other Still Beer Fruit Drinks Carbonates Spirits Dilutables Flavoured Milk Energy Sports Nectars Other Hot Flavoured Water Other Alcohol Flavoured Functional Water RTD Coffee Other Functional Wine Fruit Juice
Difference 2010 vs 2015 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
Additional volume (mln litres), 2010 vs 2015 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
Tea Bottled Water (up to 10L) Bottled Water (over 10L) White Milk Coffee RTD Tea Other Still Beer Fruit Drinks Carbonates Spirits Dilutables Flavoured Milk Energy Sports Nectars Other Hot Flavoured Water Other Alcohol Flavoured Functional Water RTD Coffee Other Functional Wine Fruit Juice © Zenith Global, 2016
© Zenith Global Ltd, 2016
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GLOBALDRINKS CATEGORY REPORT - 2016
Category GLOBAL OVERVIEW CATEGORY RANKING BY ADDITIONAL VOLUME - FORECAST Category ranking (mln litres) Bottled Water (up to 10L) Bottled Water (over 10L) Tea Coffee White Milk Beer RTD Tea Carbonates Fruit Drinks Other Still Other Hot Spirits Flavoured Water Energy Sports Flavoured Milk Other Alcohol Nectars Dilutables Wine Flavoured Functional Water RTD Coffee Other Functional Fruit Juice
Difference 2016f vs 2021f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
Additional volume (mln litres), 2016f vs 2021f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
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Bottled Water (up to 10L) Bottled Water (over 10L) Tea Coffee White Milk Beer RTD Tea Carbonates Fruit Drinks Other Still Other Hot Spirits Flavoured Water Energy Sports Flavoured Milk Other Alcohol Nectars Dilutables Wine Flavoured Functional Water RTD Coffee Other Functional Fruit Juice © Zenith Global, 2016
GLOBALDRINKS CATEGORY REPORT - 2016
Category GLOBAL VOLUME 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200
6.0% 1,000
1,000
1,000 5.0%
800
1,000
1,000
1,000
1,000 5.0%
4.0%
4.0%
600
3.0%
3.0%
400
2.0%
2.0%
200
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
2014
Volume (mln litres)
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
13
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category GLOBAL VOLUME - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2016f-2021f 1,200
6.0%
1,000
5.0% 1,000
1,000
800
5.0% 1,000
1,000
1,000
1,000
4.0%
4.0%
600
3.0%
3.0%
400
2.0%
2.0%
200
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
2020f
Volume (mln litres)
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0% 2.0%
4.00
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
14
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category AFRICA 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200
6.0% 1,000
1,000
1,000 5.0%
800
1,000
1,000
1,000
1,000 5.0%
4.0%
4.0%
600
3.0%
3.0%
400
2.0%
2.0%
200
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
2014
Volume (mln litres)
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
15
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category AFRICA - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2016f-2021f 1,200
6.0% 1,000
1,000 5.0%
1,000
800
1,000
1,000
1,000
1,000 5.0%
4.0%
4.0%
600
3.0%
3.0%
400
2.0%
2.0%
200
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
2020f
Volume (mln litres)
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
16
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category AFRICA - Country Ranking Volume (mln litres) Category Algeria Angola Egypt Ethiopia Kenya Morocco Mozambique Nigeria South Africa Tunisia
2010 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2011 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2012 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2013
2014
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2015
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Country ranking by volume (mln litres), 2015 100.00
Algeria
100.00
Angola
100.00
Egypt
100.00
Ethiopia
100.00
Kenya
100.00
Morocco
100.00
Mozambique
100.00
Nigeria
100.00
South Africa
100.00
Tunisia © Zenith Global, 2016
© Zenith Global Ltd, 2016
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GLOBALDRINKS CATEGORY REPORT - 2016
Category AFRICA - Country Ranking - Forecast Volume (mln litres) Category Algeria Angola Egypt Ethiopia Kenya Morocco Mozambique Nigeria South Africa Tunisia
2016f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2017f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2018f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2019f
2020f
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2021f
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Country ranking by volume (mln litres), 2015
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100.00
Algeria
100.00
Angola
100.00
Egypt
100.00
Ethiopia
100.00
Kenya
100.00
Morocco
100.00
Mozambique
100.00
Nigeria
100.00
South Africa
100.00
Tunisia
GLOBALDRINKS CATEGORY REPORT - 2016
Category AFRICA - Country Ranking by Additional Volume Country ranking (mln litres) Category Algeria Angola Egypt Ethiopia Kenya Morocco Mozambique Nigeria South Africa Tunisia
Difference 2010 vs 2015 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Additional volume (mln litres), 2010 vs 2015
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100.00
Algeria
100.00
Angola
100.00
Egypt
100.00
Ethiopia
100.00
Kenya
100.00
Morocco
100.00
Mozambique
100.00
Nigeria
100.00
South Africa
100.00
Tunisia
GLOBALDRINKS CATEGORY REPORT - 2016
Category AFRICA - Country Ranking by Additional Volume - Forecast Country ranking (mln litres) Category Algeria Angola Egypt Ethiopia Kenya Morocco Mozambique Nigeria South Africa Tunisia
Difference 2016 vs 2021 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Additional volume (mln litres), 2016f vs 2021f
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20
100.00
Algeria
100.00
Angola
100.00
Egypt
100.00
Ethiopia
100.00
Kenya
100.00
Morocco
100.00
Mozambique
100.00
Nigeria
100.00
South Africa
100.00
Tunisia
GLOBALDRINKS CATEGORY REPORT - 2016
Category Algeria 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
21
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Algeria - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
22
GLOBALDRINKS CATEGORY REPORT - 2016
Category Angola 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0%
5.0%
1,000.00
5.0% 1,000.00
1,000.00
1,000.00 4.0%
1,000.00
1,000.00
1,000.00
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
23
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Angola - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
24
GLOBALDRINKS CATEGORY REPORT - 2016
Category Egypt 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0%
10.00 10.00
5.0% 10.00
8.00
5.0% 10.00
10.00
10.00
10.00 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
25
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Egypt - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
26
GLOBALDRINKS CATEGORY REPORT - 2016
Category Ethiopia 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
27
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Ethiopia - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
28
GLOBALDRINKS CATEGORY REPORT - 2016
Category Kenya 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
10.00
10.00
10.00
10.00 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
29
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Kenya - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0%
800.00
4.0%
5.0%
4.0% 600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
30
GLOBALDRINKS CATEGORY REPORT - 2016
Category Morocco 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
31
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Morocco - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
32
GLOBALDRINKS CATEGORY REPORT - 2016
Category Mozambique 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
33
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Mozambique - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
34
GLOBALDRINKS CATEGORY REPORT - 2016
Category Nigeria 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0%
1,000.00 1,000.00
5.0% 1,000.00
5.0% 1,000.00
800.00
1,000.00
1,000.00
1,000.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
35
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Nigeria - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0%
1,000.00 1,000.00
5.0% 1,000.00
800.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0% 2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
36
GLOBALDRINKS CATEGORY REPORT - 2016
Category South Africa 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
37
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category South Africa - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0%
1,000.00 1,000.00
5.0% 1,000.00
800.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
38
GLOBALDRINKS CATEGORY REPORT - 2016
Category Tunisia 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
39
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Tunisia - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
40
GLOBALDRINKS CATEGORY REPORT - 2016
Category ASIA PACIFIC 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200
6.0% 1,000
1,000
1,000 5.0%
800
1,000
1,000
1,000
1,000 5.0%
4.0%
4.0%
600
3.0%
3.0%
400
2.0%
2.0%
200
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
2014
Volume (mln litres)
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
41
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category ASIA PACIFIC - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2016f-2021f 1,200
6.0% 5.0%
1,000
5.0% 1,000
1,000
1,000 4.0%
1,000
1,000
1,000
800
4.0% 3.0%
600
3.0% 2.0%
400
2.0% 1.0%
200
1.0%
-
0.0% 2016f
2017f
2018f
2019f
2020f
Volume (mln litres)
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
42
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category ASIA PACIFIC - Country Ranking Volume (mln litres) Category Australia China India Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Thailand Vietnam
2010 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2011 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2012 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2013
2014
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2015
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Country ranking by volume (mln litres), 2015 100.00
Australia
100.00
China
100.00
India
100.00
Indonesia
100.00
Japan
100.00
Malaysia
100.00
New Zealand
100.00
Pakistan
100.00
Philippines
100.00
Singapore
100.00
South Korea
100.00
Thailand
100.00
Vietnam © Zenith Global, 2016
© Zenith Global Ltd, 2016
43
GLOBALDRINKS CATEGORY REPORT - 2016
Category ASIA PACIFIC - Country Ranking - Forecast Volume (mln litres) Category Australia China India Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Thailand Vietnam
2016f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2017f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2018f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2019f
2020f
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2021f
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Country ranking by volume (mln litres), 2021f 100.00
Australia
100.00
China
100.00
India
100.00
Indonesia
100.00
Japan
100.00
Malaysia
100.00
New Zealand
100.00
Pakistan
100.00
Philippines
100.00
Singapore
100.00
South Korea
100.00
Thailand
100.00
Vietnam © Zenith International, 2016
© Zenith Global Ltd, 2016
44
GLOBALDRINKS CATEGORY REPORT - 2016
Category ASIA PACIFIC - Country Ranking by Additional Volume Country ranking (mln litres) Category Australia China India Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Thailand Vietnam
Difference 2010 vs 2015 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Additional volume (mln litres), 2010 vs 2015 100.00
Australia
100.00
China
100.00
India
100.00
Indonesia
100.00
Japan
100.00
Malaysia
100.00
New Zealand
100.00
Pakistan
100.00
Philippines
100.00
Singapore
100.00
South Korea
100.00
Thailand
100.00
Vietnam © Zenith Global, 2016
© Zenith Global Ltd, 2016
45
GLOBALDRINKS CATEGORY REPORT - 2016
Category ASIA PACIFIC - Country Ranking by Additional Volume - Forecast Country ranking (mln litres) Category Australia China India Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Thailand Vietnam
Difference 2016f vs 2021f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Additional volume (mln litres), 2016f vs 2021f 100.00
Australia
100.00
China
100.00
India
100.00
Indonesia
100.00
Japan
100.00
Malaysia
100.00
New Zealand
100.00
Pakistan
100.00
Philippines
100.00
Singapore
100.00
South Korea
100.00
Thailand
100.00
Vietnam © Zenith International, 2016
© Zenith Global Ltd, 2016
46
GLOBALDRINKS CATEGORY REPORT - 2016
Category Australia 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
47
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Australia - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
48
GLOBALDRINKS CATEGORY REPORT - 2016
Category China 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
49
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category China - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
50
GLOBALDRINKS CATEGORY REPORT - 2016
Category India 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
5.0%
4.0%
1,000.00
1,000.00
1,000.00
1,000.00
5.0%
800.00
4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
51
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category India - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0%
2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0%
10.00 10.00
5.0% 10.00
8.00
5.0% 10.00
10.00
10.00
10.00 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
52
GLOBALDRINKS CATEGORY REPORT - 2016
Category Indonesia 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0%
1,000.00 1,000.00
5.0% 1,000.00
5.0% 1,000.00
800.00
1,000.00
1,000.00
1,000.00
4.0%
4.0%
600.00
3.0%
3.0%
2.0%
400.00
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0%
10.00 10.00
5.0% 10.00
8.00
5.0% 10.00
10.00
10.00
10.00 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
53
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Indonesia - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
54
GLOBALDRINKS CATEGORY REPORT - 2016
Category Japan 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
55
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Japan - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
56
GLOBALDRINKS CATEGORY REPORT - 2016
Category Malaysia 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
57
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Malaysia - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
58
GLOBALDRINKS CATEGORY REPORT - 2016
Category New Zealand 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
59
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category New Zealand - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0% 3.0%
600.00
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
60
GLOBALDRINKS CATEGORY REPORT - 2016
Category Pakistan 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
61
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Pakistan - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
62
GLOBALDRINKS CATEGORY REPORT - 2016
Category Philippines 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
63
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Philippines - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
64
GLOBALDRINKS CATEGORY REPORT - 2016
Category Singapore 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 5.0%
1,000.00
5.0% 1,000.00
1,000.00
1,000.00 4.0%
1,000.00
1,000.00
1,000.00
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
65
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Singapore - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
66
GLOBALDRINKS CATEGORY REPORT - 2016
Category South Korea 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
67
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category South Korea - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
68
GLOBALDRINKS CATEGORY REPORT - 2016
Category Thailand 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
69
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Thailand - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 5.0%
10.00
5.0% 10.00
10.00
8.00
10.00
10.00
10.00
10.00 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
70
GLOBALDRINKS CATEGORY REPORT - 2016
Category Vietnam 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
71
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Vietnam - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
72
GLOBALDRINKS CATEGORY REPORT - 2016
Category CENTRAL & SOUTH AMERICA 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200
6.0% 1,000
1,000
1,000 5.0%
800
1,000
1,000
1,000
1,000 5.0%
4.0%
4.0%
600
3.0%
3.0%
400
2.0%
2.0%
200
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
73
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category CENTRAL & SOUTH AMERICA - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2016f-2021f 1,200
6.0% 1,000
1,000
1,000
1,000
1,000
1,000
1,000
5.0% 5.0%
800
4.0% 4.0%
600
3.0% 3.0%
400
2.0%
200
1.0%
2.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
2020f
Volume (mln litres)
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0%
10.00 10.00
5.0% 10.00
8.00
5.0% 10.00
10.00
10.00
10.00 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
74
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category CENTRAL & SOUTH AMERICA - Country Ranking Volume (mln litres) Category Argentina Brazil Chile Colombia Mexico Paraguay Peru Uruguay Venezuela
2010
2011
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2012
2013
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2014
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Country ranking by volume (mln litres), 2015 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 © Zenith Global, 2016
© Zenith Global Ltd, 2016
75
GLOBALDRINKS CATEGORY REPORT - 2016
Category
CENTRAL & SOUTH AMERICA - Country Ranking - Foreca 2015 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Volume (mln litres) Category Argentina Brazil Chile Colombia Mexico Paraguay Peru Uruguay Venezuela
2016f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2017f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2018f
2019f
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Country ranking by volume (mln litres), 2021f Argentina
100.00
Brazil
100.00
Chile
100.00
Colombia
100.00
Mexico
100.00
Paraguay
100.00
Peru
100.00
Uruguay
100.00
Venezuela
100.00
Zenith Global, 2016
© Zenith Global Ltd, 2016
76
GLOBALDRINKS CATEGORY REPORT - 2016
Category
ng - Forecast
CENTRAL & SOUTH AMERICA - Country Ranking by Additio
2020f
2021f
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Country ranking (mln litres) Category Argentina Brazil Chile Colombia Mexico Paraguay Peru Uruguay Venezuela
Difference 2010 vs 2015 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Additional volume (mln litres), 2010 vs 2015 100.00
Argentina
100.00
100.00
Brazil
100.00
100.00
Chile
100.00
100.00
Colombia
100.00
100.00
Mexico
100.00
100.00
Paraguay
100.00
100.00
Peru
100.00
100.00
Uruguay
100.00
100.00
Venezuela
100.00
© Zenith International, 2016
© Zenith Global Ltd, 2016
77
GLOBALDRINKS CATEGORY REPORT - 2016
Category
y Additional Volume CENTRAL & SOUTH AMERICA - Country Ranking by Additional Volume Country ranking (mln litres) Category Argentina Brazil Chile Colombia Mexico Paraguay Peru Uruguay Venezuela
Difference 2016f vs 2021f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Additional volume (mln litres), 2016f vs 2021f 100.00
Argentina
100.00
100.00
Brazil
100.00
100.00
Chile
100.00
100.00
Colombia
100.00
100.00
Mexico
100.00
100.00
Paraguay
100.00
100.00
Peru
100.00
100.00
Uruguay
100.00
100.00
Venezuela
100.00
© Zenith Global, 2016
© Zenith Global Ltd, 2016
© Zenith International, 2
78
GLOBALDRINKS CATEGORY REPORT - 2016
Category
Volume - Forecast
Argentina 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00
1,000.00 5.0% 10.00 5.0%
10.00
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Argentina
Category per capita consumption, 2010-2015
Brazil 12.00 Chile
6.0% 10.00
10.00
10.00 5.0%
10.00
10.00
10.00
10.00 5.0%
Colombia 8.00
4.0%
4.0%
Mexico 6.00
3.0%
3.0%
Paraguay 4.00
2.0%
2.0%
Peru
2.00
1.0%
1.0%
Uruguay -
0.0% 2010
2011
2012
2013
2014
2015
Venezuela Per capita consumption (litres)
© Zenith Global Ltd, 2016
% growth © Zenith Global, 2016
enith International, 2016
79
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Argentina - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
80
GLOBALDRINKS CATEGORY REPORT - 2016
Category Brazil 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00 4.0%
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
81
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Brazil - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
82
GLOBALDRINKS CATEGORY REPORT - 2016
Category Chile 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0%
1,000.00 1,000.00
5.0% 1,000.00
5.0% 1,000.00
800.00
1,000.00
1,000.00
1,000.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0%
10.00 10.00
5.0% 10.00
8.00
5.0% 10.00
10.00
10.00
10.00 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
2.0%
83
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Chile - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0%
1,000.00 1,000.00
5.0% 1,000.00
800.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0%
10.00 10.00
5.0% 10.00
8.00
5.0% 10.00
10.00
10.00
10.00 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
84
GLOBALDRINKS CATEGORY REPORT - 2016
Category Colombia 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 5.0%
1,000.00
5.0% 1,000.00
1,000.00
1,000.00 4.0%
1,000.00
1,000.00
1,000.00
800.00
4.0% 3.0%
600.00
3.0%
2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0%
10.00 10.00
5.0% 10.00
8.00
5.0% 10.00
10.00
10.00
10.00 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
85
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Colombia - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 5.0%
1,000.00 1,000.00
5.0%
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
86
GLOBALDRINKS CATEGORY REPORT - 2016
Category Mexico 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
87
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Mexico - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
88
GLOBALDRINKS CATEGORY REPORT - 2016
Category Paraguay 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
89
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Paraguay - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
90
GLOBALDRINKS CATEGORY REPORT - 2016
Category Peru 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
91
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Peru - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
92
GLOBALDRINKS CATEGORY REPORT - 2016
Category Uruguay 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
93
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Uruguay - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
94
GLOBALDRINKS CATEGORY REPORT - 2016
Category Venezuela 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
95
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Venezuela - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0% 2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
96
GLOBALDRINKS CATEGORY REPORT - 2016
Category EAST EUROPE 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200
6.0% 1,000
1,000
1,000 5.0%
800
1,000
1,000
1,000
1,000 5.0%
4.0%
4.0%
600
3.0%
3.0%
400
2.0% 1.0%
2.0% 200
1.0%
-
0.0% 2010
2011
2012
2013
2014
Volume (mln litres)
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
97
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category EAST EUROPE - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2016f-2021f 1,200
6.0% 1,000
1,000 5.0%
1,000
1,000
1,000
1,000
1,000 5.0%
800
4.0% 4.0%
600
3.0%
3.0%
400
2.0%
2.0%
200
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
2020f
Volume (mln litres)
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
98
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category EAST EUROPE - Country Ranking Volume (mln litres) Category Bulgaria Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Slovakia Slovenia Ukraine
2010 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2011 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2012 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2013 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2014
2015
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Category ranking by volume (mln litres), 2015 100.00
Bulgaria
100.00
Czech Republic
100.00
Estonia
100.00
Hungary
100.00
Latvia
100.00
Lithuania
100.00
Poland
100.00
Romania
100.00
Russia
100.00
Slovakia
100.00
Slovenia
100.00
Ukraine © Zenith Global, 2016
© Zenith Global Ltd, 2016
99
GLOBALDRINKS CATEGORY REPORT - 2016
Category EAST EUROPE - Country Ranking - Forecast Volume (mln litres) Category Bulgaria Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Slovakia Slovenia Ukraine
2016f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2017f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2018f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2019f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2020f
2021f
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Category ranking by volume (mln litres), 2021f 100.00
Bulgaria
100.00
Czech Republic
100.00
Estonia
100.00
Hungary
100.00
Latvia
100.00
Lithuania
100.00
Poland
100.00
Romania
100.00
Russia
100.00
Slovakia
100.00
Slovenia
100.00
Ukraine © Zenith Global, 2016
© Zenith Global Ltd, 2016
100
GLOBALDRINKS CATEGORY REPORT - 2016
Category EAST EUROPE - Country Ranking by Additional Volume Country ranking (mln litres) Category Bulgaria Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Slovakia Slovenia Ukraine
Difference 2010 vs 2015 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Additional volume (mln litres), 2010 vs 2015 100.00
Bulgaria
100.00
Czech Republic
100.00
Estonia
100.00
Hungary
100.00
Latvia
100.00
Lithuania
100.00
Poland
100.00
Romania
100.00
Russia
100.00
Slovakia
100.00
Slovenia
100.00
Ukraine © Zenith Global, 2016
© Zenith Global Ltd, 2016
101
GLOBALDRINKS CATEGORY REPORT - 2016
Category EAST EUROPE - Country Ranking by Additional Volume - Forecast Country ranking (mln litres) Category Bulgaria Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Slovakia Slovenia Ukraine
Difference 2016 vs 2021 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Additional volume (mln litres), 2016f vs 2021f 100.00
Bulgaria
100.00
Czech Republic
100.00
Estonia
100.00
Hungary
100.00
Latvia
100.00
Lithuania
100.00
Poland
100.00
Romania
100.00
Russia
100.00
Slovakia
100.00
Slovenia
100.00
Ukraine © Zenith Global, 2016
© Zenith Global Ltd, 2016
102
GLOBALDRINKS CATEGORY REPORT - 2016
Category Bulgaria 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 5.0%
1,200.00
6.0%
1,000.00
5.0% 1,000.00
1,000.00
1,000.00 4.0%
1,000.00
1,000.00
1,000.00
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
103
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Bulgaria - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
104
GLOBALDRINKS CATEGORY REPORT - 2016
Category Czech Republic 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0% 2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
105
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Czech Republic - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0%
4.0%
4.0%
600.00
3.0%
3.0% 2.0%
400.00
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
106
GLOBALDRINKS CATEGORY REPORT - 2016
Category Latvia 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
5.0% 10.00
10.00
10.00
10.00
10.00
10.00
5.0% 4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0% 1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
107
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Latvia - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 5.0%
1,000.00
5.0% 1,000.00
1,000.00
1,000.00 4.0%
1,000.00
1,000.00
1,000.00
800.00
4.0% 3.0%
600.00
3.0% 2.0%
1.0%
400.00 200.00
2.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
10.00
10.00
10.00
10.00 5.0%
4.0%
8.00
4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
108
GLOBALDRINKS CATEGORY REPORT - 2016
Category Lithuania 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
5.0% 10.00
10.00
10.00
10.00
10.00
10.00
5.0% 4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0% 1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
109
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Lithuania - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0% 3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0% 3.0%
6.00
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
110
GLOBALDRINKS CATEGORY REPORT - 2016
Category Poland 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00
1,000.00 5.0% 10.00 5.0%
10.00
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
5.0% 10.00
10.00
10.00
10.00
10.00
10.00
5.0% 4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0% 1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
111
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Poland - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
112
GLOBALDRINKS CATEGORY REPORT - 2016
Category Romania 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0%
2010
2011
2012
2013
Volume (mln litres)
1.0% 2015
2014
0.0%
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
113
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Romania - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
114
GLOBALDRINKS CATEGORY REPORT - 2016
Category Russia 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00
1,000.00 5.0% 10.00 5.0%
10.00
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
5.0% 10.00
10.00
10.00
10.00
10.00
10.00
5.0% 4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0% 1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
115
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Russia - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0% 3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
116
GLOBALDRINKS CATEGORY REPORT - 2016
Category Slovakia 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
5.0% 10.00
10.00
10.00
10.00
10.00
10.00
5.0% 4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0% 1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
117
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Slovakia - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
118
GLOBALDRINKS CATEGORY REPORT - 2016
Category Slovenia 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0% 2.0%
400.00
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0% 1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
119
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Slovenia - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0% 2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
120
GLOBALDRINKS CATEGORY REPORT - 2016
Category Ukraine 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0% 1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
121
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Ukraine - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0%
600.00
3.0% 3.0%
2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0% 3.0%
6.00
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
122
GLOBALDRINKS CATEGORY REPORT - 2016
Category MIDDLE EAST 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200
6.0% 1,000
1,000
1,000 5.0%
800
1,000
1,000
1,000
1,000 5.0%
4.0%
4.0%
600
3.0%
3.0%
400
2.0%
2.0%
200
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
2014
Volume (mln litres)
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
123
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category MIDDLE EAST - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2016f-2021f 1,200
6.0% 1,000
1,000 5.0%
1,000
800
1,000
1,000
1,000
1,000 5.0%
4.0%
4.0%
600
3.0%
3.0% 2.0%
400
2.0%
200
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
2020f
Volume (mln litres)
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
124
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category MIDDLE EAST - Country Ranking Volume (mln litres) Category Bahrain Iran Iraq Israel Kuwait Oman Qatar Saudi Arabia Turkey UAE
2010 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2011 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2012 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2013
2014
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2015
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Country ranking by volume (mln litres), 2015 100.00
Bahrain
100.00
Iran
100.00
Iraq
100.00
Israel
100.00
Kuwait
100.00
Oman
100.00
Qatar
100.00
Saudi Arabia
100.00
Turkey
100.00
UAE © Zenith Global, 2016
© Zenith Global Ltd, 2016
125
GLOBALDRINKS CATEGORY REPORT - 2016
Category MIDDLE EAST - Country Ranking - Forecast Volume (mln litres) Category Bahrain Iran Iraq Israel Kuwait Oman Qatar Saudi Arabia Turkey UAE
2016f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2017f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2018f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2019f
2020f
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2021f
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Country ranking by volume (mln litres), 2021f 100.00
Bahrain
100.00
Iran
100.00
Iraq
100.00
Israel
100.00
Kuwait
100.00
Oman
100.00
Qatar
100.00
Saudi Arabia
100.00
Turkey
100.00
UAE © Zenith Global, 2016
© Zenith Global Ltd, 2016
126
GLOBALDRINKS CATEGORY REPORT - 2016
Category MIDDLE EAST - Country Ranking by Additional Volume Country ranking (mln litres) Category Bahrain Iran Iraq Israel Kuwait Oman Qatar Saudi Arabia Turkey UAE
Difference 2010 vs 2015 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Additional volume (mln litres), 2010 vs 2015 100.00
Bahrain
100.00
Iran
100.00
Iraq
100.00
Israel
100.00
Kuwait
100.00
Oman
100.00
Qatar
100.00
Saudi Arabia
100.00
Turkey
100.00
UAE © Zenith Global, 2016
© Zenith Global Ltd, 2016
127
GLOBALDRINKS CATEGORY REPORT - 2016
Category MIDDLE EAST - Country Ranking by Additional Volume - Forecast Country ranking (mln litres) Category Bahrain Iran Iraq Israel Kuwait Oman Qatar Saudi Arabia Turkey UAE
Difference 2016 vs 2021 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Additional volume (mln litres), 2016f vs 2021f 100.00
Bahrain
100.00
Iran
100.00
Iraq
100.00
Israel
100.00
Kuwait
100.00
Oman
100.00
Qatar
100.00
Saudi Arabia
100.00
Turkey
100.00
UAE © Zenith Global, 2016
© Zenith Global Ltd, 2016
128
GLOBALDRINKS CATEGORY REPORT - 2016
Category Bahrain 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
800.00
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
5.0% 10.00
10.00
10.00
10.00
10.00
10.00
5.0% 4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0% 1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
129
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Bahrain - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
130
GLOBALDRINKS CATEGORY REPORT - 2016
Category Iran 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
5.0% 10.00
10.00
10.00
10.00
10.00
10.00
5.0% 4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0% 1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
131
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Iran - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
132
GLOBALDRINKS CATEGORY REPORT - 2016
Category Iraq 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
133
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Iraq - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0%
200.00
1.0%
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
10.00
10.00
10.00
10.00 5.0%
8.00
4.0% 4.0%
6.00
3.0%
3.0% 4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
134
GLOBALDRINKS CATEGORY REPORT - 2016
Category Israel 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0% 1.0%
200.00
1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
5.0% 10.00
10.00
10.00
10.00
10.00
10.00
5.0% 4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0%
2.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
135
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Israel - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
136
GLOBALDRINKS CATEGORY REPORT - 2016
Category Kuwait 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
5.0% 10.00
10.00
10.00
10.00
10.00
10.00
5.0% 4.0%
8.00
4.0% 3.0%
6.00
3.0%
4.00
2.0% 2.0%
1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
137
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Kuwait - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0%
800.00
4.0% 3.0%
4.0% 600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
138
GLOBALDRINKS CATEGORY REPORT - 2016
Category Oman 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
139
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Oman - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0% 2.0%
400.00
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
140
GLOBALDRINKS CATEGORY REPORT - 2016
Category Qatar 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
800.00
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0%
10.00 10.00
5.0% 10.00
8.00
5.0% 10.00
10.00
10.00
10.00 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
141
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Qatar - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0% 3.0%
600.00
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
142
GLOBALDRINKS CATEGORY REPORT - 2016
Category Saudi Arabia 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
143
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Saudi Arabia - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0% 1.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
144
GLOBALDRINKS CATEGORY REPORT - 2016
Category Turkey 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
145
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Turkey - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
146
GLOBALDRINKS CATEGORY REPORT - 2016
Category UAE 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 5.0%
1,000.00
5.0% 1,000.00
1,000.00
1,000.00 4.0%
1,000.00
1,000.00
1,000.00
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0% 2.0%
4.00
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
147
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category UAE - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
148
GLOBALDRINKS CATEGORY REPORT - 2016
Category NORTH AMERICA 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200
6.0% 1,000
1,000
1,000 5.0%
800
1,000
1,000
1,000
1,000 5.0%
4.0%
4.0%
600
3.0%
3.0%
400
2.0%
2.0%
200
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
2014
Volume (mln litres)
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
149
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category NORTH AMERICA - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2016f-2021f 1,200
6.0% 1,000
1,000 5.0%
1,000
800
1,000
1,000
1,000
1,000 5.0%
4.0%
4.0%
600
3.0%
3.0%
400
2.0%
2.0%
200
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
5.0% 10.00
10.00
10.00
10.00
10.00
10.00
5.0% 4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0% 1.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
150
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category NORTH AMERICA - Country Ranking Volume (mln litres) Category Canada USA
2010 100.00 100.00
2011 100.00 100.00
2012 100.00 100.00
2013 100.00 100.00
2014
2015
100.00 100.00
100.00 100.00
Country ranking by volume (mln litres), 2015
100.00
Canada
100.00
USA
© Zenith Global, 2016
© Zenith Global Ltd, 2016
151
GLOBALDRINKS CATEGORY REPORT - 2016
Category NORTH AMERICA - Country Ranking - Forecast Volume (mln litres) Category Canada USA
2016f 100.00 100.00
2017f
2018f
100.00 100.00
100.00 100.00
2019f
2020f
100.00 100.00
100.00 100.00
2021f 100.00 100.00
Country ranking by volume (mln litres), 2021f
100.00
Canada
100.00
USA
© Zenith Global, 2016
© Zenith Global Ltd, 2016
152
GLOBALDRINKS CATEGORY REPORT - 2016
Category NORTH AMERICA - Country Ranking by Additional Volume Country ranking (mln litres) Category Canada USA
Difference 2010 vs 2015 100.00 100.00
Additiona volume (mln litres), 2010 vs 2015
100.00
Canada
100.00
USA
© Zenith Global, 2016
© Zenith Global Ltd, 2016
153
GLOBALDRINKS CATEGORY REPORT - 2016
Category NORTH AMERICA - Country Ranking by Additional Volume - Forecast Country ranking (mln litres) Category Canada USA
Difference 2016 vs 2021 100.00 100.00
Additiona volume (mln litres), 2016f vs 2021f
100.00
Canada
100.00
USA
© Zenith Global, 2016
© Zenith Global Ltd, 2016
154
GLOBALDRINKS CATEGORY REPORT - 2016
Category Canada 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0%
1,000.00 1,000.00
5.0% 1,000.00
5.0% 1,000.00
800.00
1,000.00
1,000.00
1,000.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
155
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Canada - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
156
GLOBALDRINKS CATEGORY REPORT - 2016
Category USA 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
157
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category USA - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
158
GLOBALDRINKS CATEGORY REPORT - 2016
Category WEST EUROPE 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200
6.0% 1,000
1,000
1,000 5.0%
800
1,000
1,000
1,000
1,000 5.0%
4.0%
4.0%
600
3.0%
3.0%
400
2.0%
2.0%
200
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
2014
Volume (mln litres)
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
159
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category WEST EUROPE - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000
1,000 5.0% 10.00 5.0%
10.00
1,000 4.0% 10.00 4.0%
1,000 3.0% 10.00 3.0%
1,000 2.0% 10.00 2.0%
Category volume, 2016f-2021f 1,200
6.0% 1,000
1,000 5.0%
1,000
800
1,000
1,000
1,000
1,000 5.0%
4.0%
4.0%
600
3.0%
3.0%
400
2.0%
2.0%
200
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
160
1,000 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category WEST EUROPE - Country Ranking Volume (mln litres) Category Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland UK
2010 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2011 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2012 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2013
2014
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2015
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Country ranking by volume (mln litres), 2015 100.00
Austria
100.00
Belgium
100.00
Denmark
100.00
Finland
100.00
France
100.00
Germany
100.00
Greece
100.00
Ireland
100.00
Italy
100.00
Netherlands
100.00
Norway
100.00
Portugal
100.00
Spain
100.00
Sweden
100.00
Switzerland
100.00
UK © Zenith Global, 2016
© Zenith Global Ltd, 2016
161
GLOBALDRINKS CATEGORY REPORT - 2016
Category WEST EUROPE - Country Ranking - Forecast Volume (mln litres) Category Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland UK
2016f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2017f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2018f 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2019f
2020f
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2021f
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Country ranking by volume (mln litres), 2021f 100.00
Austria
100.00
Belgium
100.00
Denmark
100.00
Finland
100.00
France
100.00
Germany
100.00
Greece
100.00
Ireland
100.00
Italy
100.00
Netherlands
100.00
Norway
100.00
Portugal
100.00
Spain
100.00
Sweden
100.00
Switzerland
100.00
UK © Zenith Global, 2016
© Zenith Global Ltd, 2016
162
GLOBALDRINKS CATEGORY REPORT - 2016
Category WEST EUROPE - Country Ranking by Additional Volume Country ranking (mln litres) Category Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland UK
Difference 2010 vs 2015 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Additional volume (mln litres), 2010 vs 2015 100.00
Austria
100.00
Belgium
100.00
Denmark
100.00
Finland
100.00
France
100.00
Germany
100.00
Greece
100.00
Ireland
100.00
Italy
100.00
Netherlands
100.00
Norway
100.00
Portugal
100.00
Spain
100.00
Sweden
100.00
Switzerland
100.00
UK © Zenith Global, 2016
© Zenith Global Ltd, 2016
163
GLOBALDRINKS CATEGORY REPORT - 2016
Category WEST EUROPE - Country Ranking by Additional Volume - Forecast Country ranking (mln litres) Category Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland UK
Difference 2016 vs 2021 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Additional volume (mln litres), 2016f vs 2021f 100.00
Austria
100.00
Belgium
100.00
Denmark
100.00
Finland
100.00
France
100.00
Germany
100.00
Greece
100.00
Ireland
100.00
Italy
100.00
Netherlands
100.00
Norway
100.00
Portugal
100.00
Spain
100.00
Sweden
100.00
Switzerland
100.00
UK © Zenith Global, 2016
© Zenith Global Ltd, 2016
164
GLOBALDRINKS CATEGORY REPORT - 2016
Category Austria 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
165
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Austria - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
166
GLOBALDRINKS CATEGORY REPORT - 2016
Category Belgium 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
167
0.0%
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Belgium - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
168
GLOBALDRINKS CATEGORY REPORT - 2016
Category Denmark 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
169
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Denmark - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
170
GLOBALDRINKS CATEGORY REPORT - 2016
Category Finland 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
171
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Finland - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
172
GLOBALDRINKS CATEGORY REPORT - 2016
Category France 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
173
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category France - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0%
1,000.00 1,000.00
5.0% 1,000.00
800.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 5.0%
10.00
5.0% 10.00
10.00
10.00 4.0%
10.00
10.00
10.00
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
1.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
2.0%
174
GLOBALDRINKS CATEGORY REPORT - 2016
Category Germany 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
800.00
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
5.0% 10.00
10.00
10.00
10.00
10.00
10.00
5.0% 4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0% 1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
175
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Germany - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
176
GLOBALDRINKS CATEGORY REPORT - 2016
Category Greece 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
177
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Greece - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
178
GLOBALDRINKS CATEGORY REPORT - 2016
Category Ireland 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
5.0% 10.00
10.00
10.00
10.00
10.00
10.00
5.0% 4.0%
8.00
4.0% 3.0%
6.00
3.0% 2.0%
4.00
2.0% 1.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
179
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Ireland - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 5.0%
800.00
4.0% 4.0%
600.00
3.0% 3.0%
400.00
2.0% 2.0%
200.00
1.0% 1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0%
2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
1.0% 2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
180
0.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Italy 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
181
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Italy - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
182
GLOBALDRINKS CATEGORY REPORT - 2016
Category Netherlands 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
183
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Netherlands - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
184
GLOBALDRINKS CATEGORY REPORT - 2016
Category Norway 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
185
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Norway - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
186
GLOBALDRINKS CATEGORY REPORT - 2016
Category Portugal 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
187
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Portugal - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
188
GLOBALDRINKS CATEGORY REPORT - 2016
Category Spain 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
189
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Spain - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
800.00
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
190
GLOBALDRINKS CATEGORY REPORT - 2016
Category Sweden 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
191
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Sweden - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
192
GLOBALDRINKS CATEGORY REPORT - 2016
Category Switzerland 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00
10.00
10.00
10.00
10.00
5.0% 5.0%
8.00
4.0% 4.0%
6.00
3.0% 3.0%
4.00
2.0% 2.0%
2.00
1.0% 1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
193
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category Switzerland - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0%
1,000.00 1,000.00
5.0% 1,000.00
800.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
194
GLOBALDRINKS CATEGORY REPORT - 2016
Category UK 2010
2011
2012
2013
2014
2015
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
1,000.00 10.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
Category volume, 2010-2015 1,200.00
6.0% 1,000.00
1,000.00
1,000.00 5.0%
1,000.00
1,000.00
1,000.00
1,000.00 5.0%
800.00
4.0%
4.0%
600.00
3.0%
3.0%
400.00
2.0%
2.0%
200.00
1.0%
-
1.0% 0.0%
2010
2011
2012
2013
Volume (mln litres)
2014
2015
% growth © Zenith Global, 2016
Category per capita consumption, 2010-2015 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2010
2011
2012
2013
Per capita consumption (litres)
2014
2015
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
195
1,000.00 1.0% 10.00 1.0%
GLOBALDRINKS CATEGORY REPORT - 2016
Category UK - Forecast 2016f
2017f
2018f
2019f
2020f
2021f
1,000.00
1,000.00 5.0% 10.00 5.0%
1,000.00 4.0% 10.00 4.0%
1,000.00 3.0% 10.00 3.0%
1,000.00 2.0% 10.00 2.0%
1,000.00 1.0% 10.00 1.0%
Category Volume (mln litres) % growth Per capita consumption (litres) % growth
10.00
Category volume, 2016f-2021f 1,200.00
6.0% 1,000.00
5.0% 1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
1,000.00
5.0% 4.0%
800.00
4.0% 3.0%
600.00
3.0% 2.0%
400.00
2.0% 1.0%
200.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Volume (mln litres)
2020f
2021f
% growth © Zenith Global, 2016
Category per capita consumption, 2016f-2021f 12.00
6.0% 10.00
10.00
10.00 5.0%
8.00
10.00
10.00
10.00
10.00 5.0% 4.0%
4.0%
6.00
3.0%
3.0%
4.00
2.0%
2.0%
2.00
1.0%
-
0.0% 2016f
2017f
2018f
2019f
Per capita consumption (litres)
2020f
2021f
% growth © Zenith Global, 2016
© Zenith Global Ltd, 2016
1.0%
196
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