Zenith Globaldrinks Reports 2016 - Global Sample

Zenith Insight report

globaldrinks 2016 global report

GLOBALDRINKS COUNTRY REPORT - 2016

Table of Content Global Page number COUNTRY OVERVIEW ALL CATEGORIES COUNTRY OVERVIEW ALL CATEGORIES FORECAST COUNTRY OVERVIEW CATEGORY RANKING BY VOLUME COUNTRY OVERVIEW CATEGORY RANKING BY VOLUME - FORECAST COUNTRY OVERVIEW CATEGORY RANKING BY GROWTH COUNTRY OVERVIEW CATEGORY RANKING BY GROWTH - FORECAST Soft Drinks Ranking by Volume Soft Drinks Ranking by Volume - Forecast Soft Drinks Ranking by Per Capita Consumption Soft Drinks Ranking by Per Capita Consumption - Forecast Soft Drinks Ranking by Growth Soft Drinks Ranking by Growth - Forecast Soft Drinks Total Soft Drinks Total - Forecast Bottled Water (up to 10L) Bottled Water (up to 10L) - Forecast Bottled Water (over 10L) Bottled Water (over 10L) - Forecast Flavoured Water Flavoured Water - Forecast Flavoured Functional Water Flavoured Functional Water - Forecast Fruit Juice Fruit Juice - Forecast Nectars Nectars - Forecast Fruit Drinks Fruit Drinks - Forecast RTD Tea RTD Tea - Forecast RTD Coffee RTD Coffee - Forecast Sports Drinks Sports Drinks - Forecast Energy Drinks Energy Drinks - Forecast Other Functional Drinks Other Functional Drinks - Forecast Other Still Drinks Other Still Drinks - Forecast Carbonates Carbonates - Forecast Dilutables Dilutables - Forecast Milk Ranking by Volume Milk Ranking by Volume - Forecast

© Zenith Global Ltd, 2016

2

4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49

GLOBALDRINKS COUNTRY REPORT - 2016

Table of Content Global Page number Milk Ranking by Per Capita Consumption Milk Ranking by Per Capita Consumption - Forecast Milk Ranking by Growth Milk Ranking by Growth - Forecast Milk Total Milk Total - Forecast White Milk White Milk - Forecast Flavoured Milk Flavoured Milk - Forecast Hot Drinks Ranking by Volume Hot Drinks Ranking by Volume - Forecast Hot Drinks Ranking by Per Capita Consumption Hot Drinks Ranking by Per Capita Consumption - Forecast Hot Drinks Ranking by Growth Hot Drinks Ranking by Growth - Forecast Hot Drinks Total Hot Drinks Total - Forecast Coffee Coffee - Forecast Tea Tea - Forecast Other Hot Other Hot - Forecast Alcohol Ranking by Volume Alcohol Ranking by Volume - Forecast Alcohol Ranking by Per Capita Consumption Alcohol Ranking by Per Capita Consumption - Forecast Alcohol Ranking by Growth Alcohol Ranking by Growth - Forecast Alcohol Total Alcohol Total - Forecast Beer Beer - Forecast Wine Wine - Forecast Spirits Spirits - Forecast Other Alcohol Other Alcohol - Forecast

Š Zenith Global Ltd, 2016

3

50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89

GLOBALDRINKS COUNTRY REPORT - 2016

Global Global OVERVIEW ALL CATEGORIES Volume in million litres Soft Drinks Bottled Water (up to 10L) Bottled Water (over 10L) Flavoured Water Flavoured Functional Water Fruit Juice Nectars Fruit Drinks RTD Tea RTD Coffee Sports Energy Other Functional Other Still Carbonates Dilutables Milk White Milk Flavoured Milk Hot Tea Coffee Other Hot Alcohol Beer Wine Spirits Other Alcohol

2010 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100

2011 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100

2012 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100

2013 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100

2014 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100

2015 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100

Beverages split by category, 2015 Alcohol 17%

Hot 13%

Soft Drinks 62%

Milk 8%

©

© Zenith International, 2016

© Zenith Global Ltd, 2016

4

GLOBALDRINKS COUNTRY REPORT - 2016

Global Global OVERVIEW ALL CATEGORIES FORECAST Volume in million litres Soft Drinks Bottled Water (up to 10L) Bottled Water (over 10L) Flavoured Water Flavoured Functional Water Fruit Juice Nectars Fruit Drinks RTD Tea RTD Coffee Sports Energy Other Functional Other Still Carbonates Dilutables Milk White Milk Flavoured Milk Hot Tea Coffee Other Hot Alcohol Beer Wine Spirits Other Alcohol

2016f 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100

2017f 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100

2018f 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100

2019f 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100

2020f 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100

2021f 1,500 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 100 100 300 100 100 100 400 100 100 100 100

Beverages split by category, 2021f Alcohol 17%

Hot 13%

Soft Drinks 62%

Milk 8%

©

© Zenith International, 2016

© Zenith Global Ltd, 2016

5

GLOBALDRINKS COUNTRY REPORT - 2016

Global Global OVERVIEW CATEGORY RANKING BY VOLUME Category ranking (mln litres) White Milk Coffee Bottled Water (up to 10L) Tea Carbonates Dilutables Flavoured Milk Beer Fruit Drinks Wine Nectars Flavoured Water Fruit Juice Other Hot Spirits Bottled Water (over 10L) Other Alcohol RTD Tea Other Still Flavoured Functional Water Energy Sports Other Functional RTD Coffee

2010 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

2011 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

2012 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

2013 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

2014 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

2015 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Category ranking by volume (mln litres), 2015

© Zenith Global Ltd, 2016

6

RTD Coffee

Other Functional

Sports

Energy

Flavoured Functional Water

Other Still

RTD Tea

Other Alcohol

Bottled Water (over 10L)

Spirits

Other Hot

Fruit Juice

Flavoured Water

Nectars

Wine

Fruit Drinks

Beer

Flavoured Milk

Dilutables

Carbonates

Tea

Bottled Water (up to 10L)

Coffee

White Milk

100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

© Zenith International, 2016

GLOBALDRINKS COUNTRY REPORT - 2016

Global Global OVERVIEW CATEGORY RANKING BY VOLUME - FORECAST Category ranking (mln litres) White Milk Coffee Bottled Water (up to 10L) Tea Carbonates Dilutables Flavoured Milk Fruit Drinks Beer Nectars Wine Flavoured Water Fruit Juice Other Hot Bottled Water (over 10L) Spirits Other Alcohol RTD Tea Flavoured Functional Water Other Still Energy Sports Other Functional RTD Coffee

2016f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

2017f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

2018f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

2019f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

2020f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

2021f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Category ranking by volume (mln litres), 2021f

© Zenith Global Ltd, 2016

7

RTD Coffee

Other Functional

Sports

Energy

Other Still

Flavoured Functional Water

RTD Tea

Other Alcohol

Spirits

Bottled Water (over 10L)

Other Hot

Fruit Juice

Flavoured Water

Wine

Nectars

Beer

Fruit Drinks

Flavoured Milk

Dilutables

Carbonates

Tea

Bottled Water (up to 10L)

Coffee

White Milk

100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

© Zenith International, 2016

GLOBALDRINKS COUNTRY REPORT - 2016

Global Global OVERVIEW CATEGORY RANKING BY GROWTH Category ranking (mln litres) White Milk Bottled Water (up to 10L) Coffee Tea Carbonates Flavoured Milk Dilutables Flavoured Water Wine Nectars Fruit Juice Beer Bottled Water (over 10L) Other Hot Other Alcohol Flavoured Functional Water Spirits RTD Tea Other Still Sports Energy Other Functional RTD Coffee Fruit Drinks

Difference 2010 vs 2015 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Additional volume (mln litres), 2010 vs 2015 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

White Milk Bottled Water (up to 10L) Coffee Tea Carbonates Flavoured Milk Dilutables Flavoured Water Wine Nectars Fruit Juice Beer Bottled Water (over 10L) Other Hot Other Alcohol Flavoured Functional Water Spirits RTD Tea Other Still Sports Energy Other Functional RTD Coffee Fruit Drinks © Zenith International, 2016

© Zenith Global Ltd, 2016

8

GLOBALDRINKS COUNTRY REPORT - 2016

Global Global OVERVIEW CATEGORY RANKING BY GROWTH - FORECAST Category ranking (mln litres) Bottled Water (up to 10L) White Milk Coffee Carbonates Tea Flavoured Water Dilutables Nectars Fruit Drinks Flavoured Milk Wine Fruit Juice Beer Bottled Water (over 10L) Spirits Other Hot Flavoured Functional Water Other Still RTD Tea Other Alcohol Sports Energy Other Functional RTD Coffee

Difference 2016f vs 2021f

100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Additional volume (mln litres), 2016f vs 2021f 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Bottled Water (up to 10L) White Milk Coffee Carbonates Tea Flavoured Water Dilutables Nectars Fruit Drinks Flavoured Milk Wine Fruit Juice Beer Bottled Water (over 10L) Spirits Other Hot Flavoured Functional Water Other Still RTD Tea Other Alcohol Sports Energy Other Functional RTD Coffee © Zenith International, 2016

© Zenith Global Ltd, 2016

9

GLOBALDRINKS COUNTRY REPORT - 2016

Global Soft Drinks Ranking by Volume Soft drinks ranking (mln litres) Bottled Water (up to 10L) Carbonates Dilutables Fruit Drinks Nectars Flavoured Water Fruit Juice Bottled Water (over 10L) RTD Tea Other Still Flavoured Functional Water Energy Sports Other Functional RTD Coffee

2010 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50

2011 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50

2012 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50

2013 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50

2014 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50

2015 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50

Soft Drinks by volume (mln litres), 2015 9% 9% 9% 4% 4% 9% 28%

4%

4%

9% 4% 4%4%

9% Bottled Water (up to 9% 10L)

9% Carbonates

Dilutables

Fruit Drinks

Nectars

Flavoured Water

Fruit Juice

Bottled Water (over 10L)

RTD Tea

Other Still

Flavoured Functional Water

Energy

Sports

Other Functional

RTD Coffee © Zenith International, 2016

© Zenith Global Ltd, 2016

10

GLOBALDRINKS COUNTRY REPORT - 2016

Global Soft Drinks Ranking by Volume - Forecast Soft drinks ranking (mln litres) Bottled Water (up to 10L) Carbonates Dilutables Fruit Drinks Nectars Flavoured Water Fruit Juice Bottled Water (over 10L) RTD Tea Flavoured Functional Water Other Still Energy Sports Other Functional RTD Coffee

2016f 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50

2017f 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50

2018f 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50

2019f 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50

2020f 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50

2021f 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50

Soft Drinks by volume (mln litres), 2021f 9% 9% 9% 4% 4% 9% 28%

4% 4%

9% 4% 4% 9%

4%

Bottled Water (up to 9% 10L)

9% Carbonates

Dilutables

Fruit Drinks

Nectars

Flavoured Water

Fruit Juice

Bottled Water (over 10L)

RTD Tea

Flavoured Functional Water

Other Still

Energy

Sports

Other Functional

RTD Coffee

© Zenith Global Ltd, 2016

11

© Zenith International, 2016

GLOBALDRINKS COUNTRY REPORT - 2016

Global Soft Drinks Ranking by Per Capita Consumption Soft drinks ranking (pcc litres) Bottled Water (up to 10L) Carbonates Dilutables Fruit Drinks Nectars Flavoured Water Fruit Juice Bottled Water (over 10L) RTD Tea Other Still Flavoured Functional Water Energy Sports Other Functional RTD Coffee Total soft drinks pcc

2010 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50 1,150

2011 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50 1,150

2012 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50 1,150

2013 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50 1,150

2014 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50 1,150

2015 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50 1,150

Total Soft Drinks per capita consumption (litres), 2010-2015

1,150

1,150

1,150

1,150

1,150

1,150

2010

2011

2012

2013

2014

2015

Bottled Water (up to 10L)

Carbonates

Dilutables

Fruit Drinks

Nectars

Flavoured Water

Fruit Juice

Bottled Water (over 10L)

RTD Tea

Other Still

Flavoured Functional Water

Energy

Sports

Other Functional

RTD Coffee

Total soft drinks pcc © Zenith International, 2016

© Zenith Global Ltd, 2016

12

GLOBALDRINKS COUNTRY REPORT - 2016

Global Soft Drinks Ranking by Per Capita Consumption - Forecast Soft drinks ranking (pcc litres) Bottled Water (up to 10L) Carbonates Dilutables Fruit Drinks Nectars Flavoured Water Fruit Juice Bottled Water (over 10L) RTD Tea Flavoured Functional Water Other Still Energy Sports Other Functional RTD Coffee Total soft drinks pcc

2016f 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50 1,150

2017f 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50 1,150

2018f 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50 1,150

2019f 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50 1,150

2020f 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50 1,150

2021f 100 100 100 100 100 100 100 100 50 50 50 50 50 50 50 1,150

Total Soft Drinks per capita consumption (litres), 2016f-2021f

1,150

1,150

1,150

2016f 2017f Bottled Water (up to 10L) Carbonates

1,150

2018f

2019f Dilutables

1,150

1,150

2020f

2021f Fruit Drinks

Nectars

Flavoured Water

Fruit Juice

Bottled Water (over 10L)

RTD Tea

Flavoured Functional Water

Other Still

Energy

Sports

Other Functional

RTD Coffee

© Zenith Global Ltd, 2016

13

© Zenith International, 2016

GLOBALDRINKS COUNTRY REPORT - 2016

Global Soft Drinks Ranking by Growth Category ranking (mln litres) Bottled Water (up to 10L) Carbonates Dilutables Flavoured Water Nectars Fruit Juice Bottled Water (over 10L) Flavoured Functional Water RTD Tea Other Still Sports Energy Other Functional RTD Coffee Fruit Drinks

Difference 2010 vs 2015 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Additional volume (mln litres), 2010 vs 2015 100

Bottled Water (up to 10L)

100

Carbonates

100

Dilutables

100

Flavoured Water

100

Nectars

100

Fruit Juice

100

Bottled Water (over 10L)

100

Flavoured Functional Water

100

RTD Tea

100

Other Still

100

Sports

100

Energy

100

Other Functional

100

RTD Coffee

100

Fruit Drinks © Zenith International, 2016

© Zenith Global Ltd, 2016

14

GLOBALDRINKS COUNTRY REPORT - 2016

Global Soft Drinks Ranking by Growth - Forecast Category ranking (mln litres) Bottled Water (up to 10L) Carbonates Flavoured Water Dilutables Nectars Fruit Drinks Fruit Juice Bottled Water (over 10L) Flavoured Functional Water Other Still RTD Tea Sports Energy Other Functional RTD Coffee

Difference 2016f vs 2021f

100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

Additional volume (mln litres), 2016f vs 2021f 100

Bottled Water (up to 10L)

100

Carbonates

100

Flavoured Water

100

Dilutables

100

Nectars

100

Fruit Drinks

100

Fruit Juice

100

Bottled Water (over 10L)

100

Flavoured Functional Water

100

Other Still

100

RTD Tea

100

Sports

100

Energy

100

Other Functional

100

RTD Coffee © Zenith International, 2016

© Zenith Global Ltd, 2016

15

GLOBALDRINKS COUNTRY REPORT - 2016

Global Soft Drinks Total 2010 Soft Drinks Total Volume (mln litres) % growth Per capita consumption (litres) % growth

2011

1,000

2012

1,000 5.0% 10.00 5.0%

10.00

2013

1,000 4.0% 10.00 4.0%

2014

1,000 3.0% 10.00 3.0%

2015

1,000 2.0% 10.00 2.0%

Soft Drinks Total - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Soft Drinks Total - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

10.00

10.00

10.00

10.00 5.0%

8.00

4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0% 1.0%

2.00 -

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

16

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Soft Drinks Total - Forecast 2016f Soft Drinks Total Volume (mln litres) % growth Per capita consumption (litres) % growth

2017f

1,000

2018f

1,000 5.0% 10.00 5.0%

10.00

2019f

1,000 4.0% 10.00 4.0%

2020f

1,000 3.0% 10.00 3.0%

2021f

1,000 2.0% 10.00 2.0%

Soft Drinks Total - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Volume (mln litres)

2020f

2021f

% growth © Zenith International, 2016

Soft Drinks Total - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

17

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Bottled Water (up to 10L) 2010 Bottled Water (up to 10L) Volume (mln litres) % growth Per capita consumption (litres) % growth

2011

1,000

2012

1,000 5.0% 10.00 5.0%

10.00

2013

1,000 4.0% 10.00 4.0%

2014

1,000 3.0% 10.00 3.0%

2015

1,000 2.0% 10.00 2.0%

Bottled Water (up to 10l) - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Bottled Water (up to 10l) - per capita consumption, 20102015 12.00

6.0% 10.00

10.00

10.00

10.00

10.00

10.00

10.00 5.0%

5.0%

8.00

4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

18

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Bottled Water (up to 10L) - Forecast 2016f Bottled Water (up to 10L) Volume (mln litres) % growth Per capita consumption (litres) % growth

2017f

1,000

2018f

1,000 5.0% 10.00 5.0%

10.00

2019f

1,000 4.0% 10.00 4.0%

2020f

1,000 3.0% 10.00 3.0%

2021f

1,000 2.0% 10.00 2.0%

Bottled Water (up to 10l) - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0% 3.0%

600

3.0% 2.0%

400

2.0% 1.0% 1.0%

200

0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Bottled Water (up to 10l) - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

19

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Bottled Water (over 10L) 2010 Bottled Water (over 10L) Volume (mln litres) % growth Per capita consumption (litres) % growth

2011

1,000

2012

1,000 5.0% 10.00 5.0%

10.00

2013

1,000 4.0% 10.00 4.0%

2014

1,000 3.0% 10.00 3.0%

2015

1,000 2.0% 10.00 2.0%

Bottled Water (over 10l) - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth

© Zenith International, 2016

Bottled Water (over 10l) - per capita consumption, 20102015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

20

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Bottled Water (over 10L) - Forecast 2016f Bottled Water (over 10L) Volume (mln litres) % growth Per capita consumption (litres) % growth

2017f

1,000

2018f

1,000 5.0% 10.00 5.0%

10.00

2019f

1,000 4.0% 10.00 4.0%

2020f

1,000 3.0% 10.00 3.0%

2021f

1,000 2.0% 10.00 2.0%

Bottled Water (over 10l) - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Bottled Water (over 10l) - per capita consumption, 2016f2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

21

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Flavoured Water 2010 Flavoured Water Volume (mln litres) % growth Per capita consumption (litres) % growth

2011

1,000

2012

1,000 5.0% 10.00 5.0%

10.00

2013

1,000 4.0% 10.00 4.0%

2014

1,000 3.0% 10.00 3.0%

2015

1,000 2.0% 10.00 2.0%

Flavoured Water - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Flavoured Water - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

22

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Flavoured Water - Forecast 2016f Flavoured Water Volume (mln litres) % growth Per capita consumption (litres) % growth

2017f

1,000

2018f

1,000 5.0% 10.00 5.0%

10.00

2019f

1,000 4.0% 10.00 4.0%

2020f

1,000 3.0% 10.00 3.0%

2021f

1,000 2.0% 10.00 2.0%

Flavoured Water - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Flavoured Water - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

23

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Flavoured Functional Water 2010 Flavoured Functional Water Volume (mln litres) % growth Per capita consumption (litres) % growth

2011

1,000

2012

1,000 5.0% 10.00 5.0%

10.00

2013

1,000 4.0% 10.00 4.0%

2014

1,000 3.0% 10.00 3.0%

2015

1,000 2.0% 10.00 2.0%

Flavoured Functional Water - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Flavoured Functional Water - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

24

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Flavoured Functional Water - Forecast 2016f Flavoured Functional Water Volume (mln litres) % growth Per capita consumption (litres) % growth

2017f

1,000

2018f

1,000 5.0% 10.00 5.0%

10.00

2019f

1,000 4.0% 10.00 4.0%

2020f

1,000 3.0% 10.00 3.0%

2021f

1,000 2.0% 10.00 2.0%

Flavoured Functional Water - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Flavoured Functional Water - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

25

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Fruit Juice 2010

2011

2012

2013

2014

2015

Fruit Juice Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Fruit Juice - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Fruit Juice - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

26

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Fruit Juice - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Fruit Juice Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Fruit Juice - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Fruit Juice - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

27

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Nectars 2010

2011

2012

2013

2014

2015

Nectars Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Nectars - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Nectars - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00

10.00

10.00

10.00

10.00

5.0% 5.0%

8.00

4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

28

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Nectars - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Nectars Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Nectars - volume, 2016f-2021f 1,200

6.0% 1,000

1,000 5.0%

1,000 800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Volume (mln litres)

2020f

2021f

% growth © Zenith International, 2016

Nectars - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

5.0% 10.00

10.00

10.00

10.00

10.00

10.00

5.0%

8.00

4.0%

4.0% 3.0%

6.00

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

29

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Fruit Drinks 2010

2011

2012

2013

2014

2015

Fruit Drinks Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Fruit Drinks - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000

1,000

1,000

1,000

1,000 5.0%

5.0%

800

4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Fruit Drinks - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

30

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Fruit Drinks - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Fruit Drinks Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Fruit Drinks - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Fruit Drinks - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

31

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global RTD Tea 2010

2011

2012

2013

2014

2015

RTD Tea Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

RTD Tea - volume, 2010-2015 1,200

6.0% 1,000

1,000 5.0%

1,000 800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

RTD Tea - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

32

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global RTD Tea - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

RTD Tea Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

RTD Tea - volume, 2016f-2021f 1,200

6.0% 1,000

1,000 5.0%

1,000 800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

RTD Tea - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

33

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global RTD Coffee 2010

2011

2012

2013

2014

2015

RTD Coffee Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

RTD Coffee - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

RTD Coffee - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

34

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global RTD Coffee - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

RTD Coffee Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

RTD Coffee - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

RTD Coffee - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

35

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Sports Drinks 2010

2011

2012

2013

2014

2015

Sports Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Sports Drinks - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Sports Drinks - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

36

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Sports Drinks - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Sports Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Sports Drinks - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Sports Drinks - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

37

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Energy Drinks 2010

2011

2012

2013

2014

2015

Energy Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Energy Drinks - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Energy Drinks - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

38

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Energy Drinks - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Energy Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Energy Drinks - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Energy Drinks - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

39

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Other Functional Drinks 2010 Other Functional Volume (mln litres) % growth Per capita consumption (litres) % growth

2011

1,000

2012

1,000 5.0% 10.00 5.0%

10.00

2013

1,000 4.0% 10.00 4.0%

2014

1,000 3.0% 10.00 3.0%

2015

1,000 2.0% 10.00 2.0%

Other Functional Drinks - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Other Functional Drinks - per capita consumption, 20102015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

40

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Other Functional Drinks - Forecast 2016f Other Functional Volume (mln litres) % growth Per capita consumption (litres) % growth

2017f

1,000

2018f

1,000 5.0% 10.00 5.0%

10.00

2019f

1,000 4.0% 10.00 4.0%

2020f

1,000 3.0% 10.00 3.0%

2021f

1,000 2.0% 10.00 2.0%

Other Functional Drinks - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Other Functional Drinks - per capita consumption, 2016f2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

41

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Other Still Drinks 2010

2011

2012

2013

2014

2015

Other Still Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Other Still Drinks - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Other Still Drinks - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

42

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Other Still Drinks - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Other Still Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Other Still Drinks - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Other Still Drinks - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

43

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Carbonates 2010

2011

2012

2013

2014

2015

Carbonates Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Carbonates - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Carbonates - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

44

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Carbonates - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Carbonates Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Carbonates - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Carbonates - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

45

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Dilutables 2010

2011

2012

2013

2014

2015

Dilutables Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Dilutables - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Dilutables - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

46

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Dilutables - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Dilutables Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Dilutables - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Dilutables - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

47

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Milk Ranking by Volume Milk ranking (mln litres) White Milk Flavoured Milk

2010 100 100

2011 100 100

2012 100 100

2013 100 100

2014 100 100

Milk ranking by volume (mln litres), 2015

Flavoured Milk 50%

White Milk 50%

© Zenith International, 2016

© Zenith Global Ltd, 2016

48

2015 100 100

GLOBALDRINKS COUNTRY REPORT - 2016

Global Milk Ranking by Volume - Forecast Milk ranking (mln litres) White Milk Flavoured Milk

2016f 100 100

2017f 100 100

2018f 100 100

2019f 100 100

2020f 100 100

Milk ranking by volume (mln litres), 2021f

Flavoured Milk 50%

White Milk 50%

© Zenith International, 2016

© Zenith Global Ltd, 2016

49

2021f 100 100

GLOBALDRINKS COUNTRY REPORT - 2016

Global Milk Ranking by Per Capita Consumption Milk ranking (pcc litres) White Milk Flavoured Milk Total milk pcc

2010 100 100 200

2011 100 100 200

2012 100 100 200

2013 100 100 200

2014 100 100 200

2015 100 100 200

Milk per capita consumption (litres), 2010-2015 250

200

200

200

200

200

200 200

150

100

50

2010

2011

2012

2013

White Milk

2014

2015

Flavoured Milk

© Zenith International, 2016

© Zenith Global Ltd, 2016

50

GLOBALDRINKS COUNTRY REPORT - 2016

Global Milk Ranking by Per Capita Consumption - Forecast Milk ranking (pcc litres) White Milk Flavoured Milk Total milk pcc

2016f 100 100 200

2017f 100 100 200

2018f 100 100 200

2019f 100 100 200

2020f 100 100 200

2021f 100 100 200

Milk per capita consumption (litres), 2016f-2021f 250

200

200

200

200

200

200 200

150

100

50

2016f

2017f

2018f

2019f

White Milk

2020f

2021f

Flavoured Milk

© Zenith International, 2016

© Zenith Global Ltd, 2016

51

GLOBALDRINKS COUNTRY REPORT - 2016

Global Milk Ranking by Growth Category ranking (mln litres) White Milk Flavoured Milk

Difference 2010 vs 2015 100 100

Additional volume (mln litres), 2010 vs 2015

100

Flavoured Milk

100

White Milk

© Zenith International, 2016

© Zenith Global Ltd, 2016

52

GLOBALDRINKS COUNTRY REPORT - 2016

Global Milk Ranking by Growth - Forecast Category ranking (mln litres) White Milk Flavoured Milk

Difference 2016f vs 2021f 100 100

Additional volume (mln litres), 2016f vs 2021f

100

Flavoured Milk

100

White Milk

© Zenith International, 2016

© Zenith Global Ltd, 2016

53

GLOBALDRINKS COUNTRY REPORT - 2016

Global Milk Total 2010

2011

2012

2013

2014

2015

Milk Total Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Milk Soft Total Drinks - volume, Total -2010-2015 volume 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Milk Soft Total Drinks - perTotal capita - per consumption, capita consumption 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

54

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Milk Total - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Milk Total Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

MilkSoft Total Drinks - volume, Total 2016f-2021f - volume 1,200

6.0% 1,000

1,000

1,000 5.0% 5.0%

1,000

1,000

1,000

1,000 5.0%

4.0% 4.0%

800

4.0% 3.0% 3.0%

600

3.0% 2.0% 2.0%

400

2.0%

200

1.0%

-

1.0% 0.0%

2016f 2010

2017f 2011

2018f 2012

2019f 2013

2020f 2014

Volume (mln litres)

2021f 2015

% growth © Zenith International, 2016

MilkSoft Total Drinks - perTotal capita - per consumption, capita consumption 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f 2010

2017f 2011

2018f 2012

2019f 2013

Per capita consumption (litres)

2020f 2014

2021f 2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

55

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global White Milk 2010

2011

2012

2013

2014

2015

White Milk Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

White Milk - volume, 2010-2015 1,200

6.0% 1,000

1,000 5.0%

1,000

1,000

1,000

1,000

1,000

5.0%

800

4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

White Milk - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00 5.0%

10.00

10.00

10.00

10.00

10.00

5.0%

8.00

4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

56

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global White Milk - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

White Milk Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

White Milk - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

White Milk - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

57

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Flavoured Milk 2010 Flavoured Milk Volume (mln litres) % growth Per capita consumption (litres) % growth

2011

1,000

2012

1,000 5.0% 10.00 5.0%

10.00

2013

1,000 4.0% 10.00 4.0%

2014

1,000 3.0% 10.00 3.0%

2015

1,000 2.0% 10.00 2.0%

Flavoured Milk - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Flavoured Milk - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

58

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Flavoured Milk - Forecast 2016f Flavoured Milk Volume (mln litres) % growth Per capita consumption (litres) % growth

2017f

1,000

2018f

1,000 5.0% 10.00 5.0%

10.00

2019f

1,000 4.0% 10.00 4.0%

2020f

1,000 3.0% 10.00 3.0%

2021f

1,000 2.0% 10.00 2.0%

Flavoured Milk - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Flavoured Milk - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

59

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Hot Drinks Ranking by Volume Hot drinks ranking (mln litres) Coffee Tea Other Hot

2010 100 100 100

2011 100 100 100

2012 100 100 100

2013 100 100 100

2014 100 100 100

Hot Drinks ranking by volume (mln litres), 2015

Coffee 34%

Other Hot 33%

Tea 33%

© Zenith Global Ltd, 2016

60

© Zenith International, 2016

2015 100 100 100

GLOBALDRINKS COUNTRY REPORT - 2016

Global Hot Drinks Ranking by Volume - Forecast Hot drinks ranking (mln litres) Coffee Tea Other Hot

2016f 100 100 100

2017f 100 100 100

2018f 100 100 100

2019f 100 100 100

2020f 100 100 100

Hot Drinks ranking by volume (mln litres), 2021f

Coffee 34%

Other Hot 33%

Tea 33%

© Zenith Global Ltd, 2016

61

© Zenith International, 2016

2021f 100 100 100

GLOBALDRINKS COUNTRY REPORT - 2016

Global Hot Drinks Ranking by Per Capita Consumption Hot drinks ranking (pcc litres) Coffee Tea Other Hot Total hot drinks pcc

2010 100 100 100 300

2011 100 100 100 300

2012 100 100 100 300

2013 100 100 100 300

2014 100 100 100 300

2015 100 100 100 300

Total Hot Drinks per capita consumption (litres), 2010-2015

300

300

300

300

300

300

2010

2011

2012

2013

2014

2015

Coffee

Tea

Other Hot

© © Zenith Zenith International, International, 2016 2016

© Zenith Global Ltd, 2016

62

GLOBALDRINKS COUNTRY REPORT - 2016

Global Hot Drinks Ranking by Per Capita Consumption - Forecast Hot drinks ranking (pcc litres) Coffee Tea Other Hot Total hot drinks pcc

2016f 100 100 100 300

2017f 100 100 100 300

2018f 100 100 100 300

2019f 100 100 100 300

2020f 100 100 100 300

2021f 100 100 100 300

Total Hot Drinks per capita consumption (litres), 2016f-2021f

300

300

300

300

300

300

2016f

2017f

2018f

2019f

2020f

2021f

Coffee

Tea

Other Hot

© Zenith International, 2016

© Zenith Global Ltd, 2016

63

GLOBALDRINKS COUNTRY REPORT - 2016

Global Hot Drinks Ranking by Growth Category ranking (mln litres) Coffee Tea Other Hot

Difference 2010 vs 2015 100 100 100

Additional volume (mln litres), 2010 vs 2015

100

Other Hot

100

Tea

100

Coffee

© Zenith International, 2016

© Zenith Global Ltd, 2016

64

GLOBALDRINKS COUNTRY REPORT - 2016

Global Hot Drinks Ranking by Growth - Forecast Category ranking (mln litres) Coffee Tea Other Hot

Difference 2016f vs 2021f 100 100 100

Additional volume (mln litres), 2016f vs 2021f

100

Other Hot

100

Tea

100

Coffee

© Zenith International, 2016

© Zenith Global Ltd, 2016

65

GLOBALDRINKS COUNTRY REPORT - 2016

Global Hot Drinks Total 2010

2011

2012

2013

2014

2015

Hot Total Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Hot Drinks Soft Drinks Total -Total volume, - volume 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Hot Drinks Soft Drinks Total -Total per capita - per capita consumption, consumption 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

66

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Hot Drinks Total - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Hot Total Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Hot Drinks Soft Drinks Total - volume, Total - volume 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f 2010

2017f 2011

2018f 2012

2019f 2013

2020f 2014

Volume (mln litres)

2021f 2015

% growth © Zenith International, 2016

Hot Drinks Soft Drinks Total - per Totalcapita - per consumption, capita consumption 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f 2010

2017f 2011

2018f 2012

2019f 2013

Per capita consumption (litres)

2020f 2014

2021f 2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

67

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Coffee 2010

2011

2012

2013

2014

2015

Coffee Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Coffee - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Coffee - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

68

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Coffee - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Coffee Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Coffee - volume, 2016f-2021f 1,200

6.0% 1,000

1,000 5.0%

1,000 800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Coffee - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

69

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Tea 2010

2011

2012

2013

2014

2015

Tea Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Tea - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Tea - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

70

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Tea - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Tea Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Tea - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Tea - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

71

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Other Hot 2010

2011

2012

2013

2014

2015

Other Hot Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Other hot - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Other hot - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

72

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Other Hot - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Other Hot Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Other hot - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Other hot - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

73

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Alcohol Ranking by Volume Alcohol ranking (mln litres) Beer Wine Spirits Other Alcohol

2010 100 100 100 100

2011 100 100 100 100

2012 100 100 100 100

2013 100 100 100 100

2014 100 100 100 100

Alcohol ranking by volume (mln litres), 2015

Other Alcohol 25%

Beer 25%

Wine 25%

Spirits 25%

© Zenith International, 2016

© Zenith Global Ltd, 2016

74

2015 100 100 100 100

GLOBALDRINKS COUNTRY REPORT - 2016

Global Alcohol Ranking by Volume - Forecast Alcohol ranking (mln litres) Beer Wine Spirits Other Alcohol

2016f 100 100 100 100

2017f 100 100 100 100

2018f 100 100 100 100

2019f 100 100 100 100

2020f 100 100 100 100

Alcohol ranking by volume (mln litres), 2021f

Other Alcohol 25%

Beer 25%

Wine 25%

Spirits 25%

© Zenith International, 2016

© Zenith Global Ltd, 2016

75

2021f 100 100 100 100

GLOBALDRINKS COUNTRY REPORT - 2016

Global Alcohol Ranking by Per Capita Consumption Alcohol ranking (pcc litres) Beer Wine Spirits Other Alcohol Total alcohol pcc

2010 100 100 100 100 400

2011 100 100 100 100 400

2012 100 100 100 100 400

2013 100 100 100 100 400

2014 100 100 100 100 400

2015 100 100 100 100 400

Total alcohol per capita consumption (litres), 2010-2015 400

400

400

400

400

400

2010

2011

2012

2013

2014

2015

Beer

Wine

Spirits

Other Alcohol © © Zenith Zenith International, International, 2016 2016

© Zenith Global Ltd, 2016

76

GLOBALDRINKS COUNTRY REPORT - 2016

Global Alcohol Ranking by Per Capita Consumption - Forecast Alcohol ranking (pcc litres) Beer Wine Spirits Other Alcohol Total alcohol pcc

2016f 100 100 100 100 400

2017f 100 100 100 100 400

2018f 100 100 100 100 400

2019f 100 100 100 100 400

2020f 100 100 100 100 400

2021f 100 100 100 100 400

Total alcohol per capita consumption (litres), 2016f-2021f 400

400

400

400

400

400

2016f

2017f

2018f

2019f

2020f

2021f

Beer

Wine

Spirits

Total alcohol pcc © Zenith International, 2016

© Zenith Global Ltd, 2016

77

GLOBALDRINKS COUNTRY REPORT - 2016

Global Alcohol Ranking by Growth Category ranking (mln litres) Wine Beer Other Alcohol Spirits

Difference 2010 vs 2015 100 100 100 100

Additional volume (mln litres), 2010 vs 2015

100

Spirits

100

Other Alcohol

100

Beer

100

Wine

© Zenith International, 2016

© Zenith Global Ltd, 2016

78

GLOBALDRINKS COUNTRY REPORT - 2016

Global Alcohol Ranking by Growth - Forecast Category ranking (mln litres) Wine Beer Spirits Other Alcohol

Difference 2016f vs 2021f 100 100 100 100

Additional volume (mln litres), 2016f vs 2021f

100

Other Alcohol

100

Spirits

100

Beer

100

Wine

© Zenith International, 2016

© Zenith Global Ltd, 2016

79

GLOBALDRINKS COUNTRY REPORT - 2016

Global Alcohol Total 2010

2011

2012

2013

2014

2015

Alcohol Total Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Alcohol SoftTotal Drinks - volume, Total - volume 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Alcohol SoftTotal Drinks - per Total capita - perconsumption, capita consumption 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

80

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Alcohol Total - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Alcohol Total Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Alcohol SoftTotal Drinks - volume, Total - volume 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f 2010

2017f 2011

2018f 2012

2019f 2013

2020f 2014

Volume (mln litres)

2021f 2015

% growth © Zenith International, 2016

Alcohol SoftTotal Drinks - per Total capita - per consumption, capita consumption 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f 2010

2017f 2011

2018f 2012

2019f 2013

Per capita consumption (litres)

2020f 2014

2021f 2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

81

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Beer 2010

2011

2012

2013

2014

2015

Beer Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Beer - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Beer - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

82

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Beer - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Beer Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Beer - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Beer - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

83

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Wine 2010

2011

2012

2013

2014

2015

Wine Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Wine - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Wine - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

84

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Wine - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Wine Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Wine - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Wine - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

85

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Spirits 2010

2011

2012

2013

2014

2015

Spirits Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Spirits - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

2014

Volume (mln litres)

2015

% growth © Zenith International, 2016

Spirits - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

86

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Spirits - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Spirits Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Spirits - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Spirits - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

87

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Other Alcohol 2010

2011

2012

2013

2014

2015

Other Alcohol Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Other alcohol - volume, 2010-2015 1,200

6.0% 1,000

1,000

1,000 5.0%

1,000

1,000

1,000

1,000 5.0%

4.0% 800

4.0% 3.0%

600

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Volume (mln litres)

2014

2015

% growth © Zenith International, 2016

Other alcohol - per capita consumption, 2010-2015 12.00

6.0% 10.00

10.00

10.00 5.0%

10.00

10.00

10.00

10.00 5.0%

4.0% 8.00

4.0% 3.0%

6.00

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2010

2011

2012

2013

Per capita consumption (litres)

2014

2015

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

88

1,000 1.0% 10.00 1.0%

GLOBALDRINKS COUNTRY REPORT - 2016

Global Other Alcohol - Forecast 2016f

2017f

2018f

2019f

2020f

2021f

Other Alcohol Volume (mln litres) % growth Per capita consumption (litres) % growth

1,000

1,000 5.0% 10.00 5.0%

10.00

1,000 4.0% 10.00 4.0%

1,000 3.0% 10.00 3.0%

1,000 2.0% 10.00 2.0%

Other alcohol - volume, 2016f-2021f 1,200

6.0% 1,000

1,000

1,000 5.0%

800

1,000

1,000

1,000

1,000 5.0% 4.0%

4.0%

600

3.0%

3.0%

400

2.0%

2.0%

200

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

2020f

Volume (mln litres)

2021f

% growth © Zenith International, 2016

Other alcohol - per capita consumption, 2016f-2021f 12.00

6.0% 10.00

10.00

10.00 5.0%

8.00

10.00

10.00

10.00

10.00 5.0% 4.0%

4.0%

6.00

3.0%

3.0%

4.00

2.0%

2.0%

2.00

1.0%

-

1.0% 0.0%

2016f

2017f

2018f

2019f

Per capita consumption (litres)

2020f

2021f

% growth © Zenith International, 2016

© Zenith Global Ltd, 2016

89

1,000 1.0% 10.00 1.0%

globaldrinks database Zenith’s globaldrinks is a dynamic online database offering beverage data and charting for country, regional and global scopes covering 24 beverage sectors across 72 countries. With historic data back to 2002, forecasts to 2025 and charts generated in real time on the web, globaldrinks is the ultimate tool for your strategic planning.

For more information about our globaldrinks database and discounted access please contact us at +44 (0)1225 327900 or email us at insight@zenithglobal.com

gain more To subscribe to FREE daily industry news from Zenith, please click here

Zenith also offers specific news services, including dedicated bottled water and beverage newsletters, plus online data resources and continuous market monitoring.

Our commercial and technical services are wide ranging. These include tailor made market studies, strategic advice, acquisitions and due diligence, business plans and cost modelling through to plant construction and operational efficiency, environmental audits and groundwater development.

To discuss any of Zenith’s services, please telephone our head office on; +44 (0)1225 327900 or visit zenithglobal.com

Copyright All copyright in this document is reserved.

Research Note In undertaking its research for this report, Zenith has utilised its internal data library and global databases, alongside other third party sources and interviews with the industry. Throughout its on-going research, Zenith also depends upon the goodwill and co-operation of operators active in the marketplace, and, as such, seeks to achieve a high level of accuracy.

Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound.

However, Zenith Global Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information.

Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith Global Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith Global Ltd from any liability related to the report distribution. Such readers however will not be considered “users� of this report.

key areas of activity Accurate, up to date global food and drinks market research and forecasting to support market strategy. Expert analysis of industry, competitors, consumers, trends, forecasts and latest product innovations. Off the shelf reports, bespoke reports, online databases.

Advice on overall strategy, business planning, entering new markets, finding contract manufacturers and distributors and having your product listed with retailers. Also, transaction services including sale mandates, target searches, valuation and due diligence.

Turnkey design and build of production facilities, site searches, manufacturing efficiency improvements, cost reduction, quality and food safety. Expertise in finding a water source, assessing water quality and volume, drilling and testing boreholes, obtaining a licence and reducing water use. Beverage formulation design and development, ingredient innovation, packaging design and advice on labels.

Global and regional industry conferences, providing detailed market insights and exclusive networking opportunities with key executives from the global food and drink sectors. Daily, weekly, bespoke news services to stay abreast of fast moving changes.

zenithglobal.com

+44 (0)1225 327900