East Europe Coolers Report

zenithinternational specialist consultants to the food and drink industries worldwide

Water Cooler Market – ‘Country’

STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION

Section 2 – ‘Country’ 1. Market overview Units in December

2007

2008

2009

2010

2011

Bottled water coolers Units % growth Dispensers/pumps Units % growth Total coolers Units % growth Units per 000 people Volume Total million litres % growth

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 – ‘Country’ 2. Main features of the market  Commentary

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 – ‘Country’ 3. Market structure - bottled water coolers and dispensers Cooler units 2007-11 Bottled Coolers

Total volume 2007-11

Dispensers

35

20000

Million litres

30 25

15000

20 10000

15

10

5000

5 0 2007

2008

2009

2010

2011

0 2007

2008

2009

2010

2011

 Commentary

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 – ‘Country’ 4. Market structure – bottled water coolers and dispensers/pumps Imports/exports

 Commentary

Water types

 Commentary

Pack size

 Commentary

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 – ‘Country’ 5. Market structure – bottled water coolers and dispensers/pumps Throughput

2010

2011

Litres per cooler 18.9l bottles per cooler per month

Contract lengths

 Commentary

Cancellations

 Commentary

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 – ‘Country’ 6. Market structure – bottled water coolers and dispensers/pumps Outlets 2011

Commercial Domestic

Outlets

 Commentary

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zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 – ‘Country’ 7. Market structure – bottled water coolers and dispensers/pumps Unit types

 Commentary

Point of use

 Commentary

Additional services

 Commentary

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 – ‘Country’ 8. Market structure – bottled water coolers and dispensers/pumps Bottled water coolers

2010 (€)

2011 (€)

Average monthly rental Average bottle price Total revenue (€m)

Price structure

 Commentary

Rented/sold

 Commentary

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 – ‘Country’ 9. Leading companies - bottled water coolers and dispensers/pumps Units in December

2007

2008

2009

2010

2011

% share 2011

% 10-11

Company name - Coolers - Dispensers/pumps Company name - Coolers - Dispensers/pumps Company name - Coolers - Dispensers/pumps Others - Coolers - Dispensers/pumps Total - Coolers - Dispensers/pumps

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 - ‘Country’ 10. Leading distributors - bottled water coolers Units in December

2007

2008

2009

2010

2011

% share 2011

% 10-11

Company name Company name Company name Others Total

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 - ‘Country’ 11. Leading distributors - dispensers/pumps Units in December

2007

2008

2009

2010

2011

% share 2011

% 10-11

Company name Company name Company name Others Total

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 - ‘Country’ 12. Leading water brands Million litres

2007

2008

2009

2010

2011

% share 2011

% 10-11

Brand name Brand name Brand name Others Total

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 - ‘Country’ 13. Leading water bottlers Million litres

2007

2008

2009

2010

2011

% share 2011

% 10-11

Company name Company name Company name Others Total

© Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 2 – ‘Country’ 14. Forecasts - bottled water coolers and dispensers/pumps 2011

2012f

2013f

2014f

2015f

2016f

% 11-16

Cooler units Dispensers/pumps units Total units Total volume (m litres)

Cooler/Dispenser split 2007

© Zenith International Ltd 2012

Cooler/Dispenser split 2011

Cooler/Dispenser split 2016

BWC

BWC

BWC

Dispensers

Dispensers

Dispensers

zenithinternational specialist consultants to the food and drink industries worldwide

Section 3 - Overview charts 15. Total units by type, 2007-11 Units in December

1,800,000 1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000

0 2007

2008 Bottled coolers

Š Zenith International Ltd 2012

2009

2010

2011

Dispensers

zenithinternational specialist consultants to the food and drink industries worldwide

Section 3 - Overview charts 16. Leading countries by units, 2011 % market share

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 4 - Overview tables 17. Bottled water market Million litres

2007

2008

2009

2010

2011

All bottled water % increase Packaged water % increase % share Water cooler volumes % increase % share Water cooler units - Water cooler machines - Dispensers/pumps Throughput (18.9l per month) Bottled water litres per person % increase Packaged water litres per person % increase Cooler water litres per person % increase

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 4 - Overview tables 18. Cooler market value by country Million â‚Ź

2009

2010

2011

% share rental

% share water

Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia/Montenegro Slovakia Slovenia Ukraine Others Average

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

Section 4 - Overview tables 19. Bulk water volume forecasts by country Million litres

2011

2012f

2013f

2014f

2015f

2016f

% share 2016

% 11-16

Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia/Montenegro Slovakia Slovenia Ukraine Others Total

Š Zenith International Ltd 2012

zenithinternational specialist consultants to the food and drink industries worldwide

zenithinternational specialist consultants to the food and drink industries worldwide

STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION