zenithinternational specialist consultants to the food and drink industries worldwide
Water Cooler Market – ‘Country’
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Section 2 – ‘Country’ 1. Market overview Units in December
2007
2008
2009
2010
2011
Bottled water coolers Units % growth Dispensers/pumps Units % growth Total coolers Units % growth Units per 000 people Volume Total million litres % growth
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 – ‘Country’ 2. Main features of the market Commentary
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 – ‘Country’ 3. Market structure - bottled water coolers and dispensers Cooler units 2007-11 Bottled Coolers
Total volume 2007-11
Dispensers
35
20000
Million litres
30 25
15000
20 10000
15
10
5000
5 0 2007
2008
2009
2010
2011
0 2007
2008
2009
2010
2011
Commentary
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 – ‘Country’ 4. Market structure – bottled water coolers and dispensers/pumps Imports/exports
Commentary
Water types
Commentary
Pack size
Commentary
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 – ‘Country’ 5. Market structure – bottled water coolers and dispensers/pumps Throughput
2010
2011
Litres per cooler 18.9l bottles per cooler per month
Contract lengths
Commentary
Cancellations
Commentary
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 – ‘Country’ 6. Market structure – bottled water coolers and dispensers/pumps Outlets 2011
Commercial Domestic
Outlets
Commentary
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 – ‘Country’ 7. Market structure – bottled water coolers and dispensers/pumps Unit types
Commentary
Point of use
Commentary
Additional services
Commentary
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 – ‘Country’ 8. Market structure – bottled water coolers and dispensers/pumps Bottled water coolers
2010 (€)
2011 (€)
Average monthly rental Average bottle price Total revenue (€m)
Price structure
Commentary
Rented/sold
Commentary
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 – ‘Country’ 9. Leading companies - bottled water coolers and dispensers/pumps Units in December
2007
2008
2009
2010
2011
% share 2011
% 10-11
Company name - Coolers - Dispensers/pumps Company name - Coolers - Dispensers/pumps Company name - Coolers - Dispensers/pumps Others - Coolers - Dispensers/pumps Total - Coolers - Dispensers/pumps
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - ‘Country’ 10. Leading distributors - bottled water coolers Units in December
2007
2008
2009
2010
2011
% share 2011
% 10-11
Company name Company name Company name Others Total
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - ‘Country’ 11. Leading distributors - dispensers/pumps Units in December
2007
2008
2009
2010
2011
% share 2011
% 10-11
Company name Company name Company name Others Total
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - ‘Country’ 12. Leading water brands Million litres
2007
2008
2009
2010
2011
% share 2011
% 10-11
Brand name Brand name Brand name Others Total
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - ‘Country’ 13. Leading water bottlers Million litres
2007
2008
2009
2010
2011
% share 2011
% 10-11
Company name Company name Company name Others Total
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 – ‘Country’ 14. Forecasts - bottled water coolers and dispensers/pumps 2011
2012f
2013f
2014f
2015f
2016f
% 11-16
Cooler units Dispensers/pumps units Total units Total volume (m litres)
Cooler/Dispenser split 2007
© Zenith International Ltd 2012
Cooler/Dispenser split 2011
Cooler/Dispenser split 2016
BWC
BWC
BWC
Dispensers
Dispensers
Dispensers
zenithinternational specialist consultants to the food and drink industries worldwide
Section 3 - Overview charts 15. Total units by type, 2007-11 Units in December
1,800,000 1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000
0 2007
2008 Bottled coolers
Š Zenith International Ltd 2012
2009
2010
2011
Dispensers
zenithinternational specialist consultants to the food and drink industries worldwide
Section 3 - Overview charts 16. Leading countries by units, 2011 % market share
Š Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 4 - Overview tables 17. Bottled water market Million litres
2007
2008
2009
2010
2011
All bottled water % increase Packaged water % increase % share Water cooler volumes % increase % share Water cooler units - Water cooler machines - Dispensers/pumps Throughput (18.9l per month) Bottled water litres per person % increase Packaged water litres per person % increase Cooler water litres per person % increase
Š Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 4 - Overview tables 18. Cooler market value by country Million â‚Ź
2009
2010
2011
% share rental
% share water
Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia/Montenegro Slovakia Slovenia Ukraine Others Average
Š Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Section 4 - Overview tables 19. Bulk water volume forecasts by country Million litres
2011
2012f
2013f
2014f
2015f
2016f
% share 2016
% 11-16
Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia/Montenegro Slovakia Slovenia Ukraine Others Total
Š Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
zenithinternational specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION