West Europe Coolers 2012 report

zenithinternational specialist consultants to the food and drink industries worldwide

Zenith Report West Europe Coolers 2012

STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION

Introduction

Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years.

For the 2012 report, the UK has been included as a country profile for a second consecutive year.

In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. West Europe Coolers 2012 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report.

We hope that you find West Europe Coolers 2012 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible improvements.

Iva Hatzold Market Analyst Zenith International

zenithinternational Š Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Contents Section 1 – Overview Market summary Bottled water coolers The advent of POU POU and bottled coolers - one industry or two?

Water types Packaging formats Outlets – bottled water coolers Outlets – POU Rented vs sold POU units Conversion of bottled water coolers versus new POU cooler business Throughput Machine types – bottled water coolers Machine types - POU Service and maintenance Price structures and market value Price structure and market value – bottled water coolers Price structure and market value - POU

Pages 13-51 14 15 16 17 18 19-20 22-23 24-25 26 27 28 29 30 31 32 33 34

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Contents Section 1 – Overview Cancellations Contract lengths Industry structure – total installed base Industry structure – bottled water coolers Industry structure – POU Industry structure – mergers and acquisitions Regulatory environment Key market developments and issues for the future Forecasts

35 36 37 38 39 40-41 42-46 47-50 51

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Contents Section 2 – Country profiles (16)

Pages 52-346

Commentary and charts showing: Market overview – bottled coolers and point of use Industry developments Contract lengths Cancellations Throughput Outlets Machine types Water types Rented versus sold Legislation Maintenance and additional services Price structure and revenue Leading companies Forecasts to 2016 Countries include: Austria; Belgium; Denmark; Finland; France; Germany; Greece; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; UK

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specialist consultants to the food and drink industries worldwide

Contents Section 3 – Overview charts 1 2 3 4 5 6 7 8 9 10 11 12 13

Total cooler units, 2007-2011 Cooler share by country, 2011 Cooler units by country, 2011 Forecast total cooler units, 2011-2016 Forecast total cooler units by country, 2016 Water cooler volumes, 2007-2011 Cooler share of bottled water market, 2007-2011 Water types, 2011 Packaging size, 2011 Leading bottled cooler groups, 2011 Leading bottlers, 2011 Forecast water cooler volume, 2011-2016 Leading POU groups, 2011

Pages 347-360 348 349 350 351 352 353 354 355 356 357 358 359 360

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Contents Section 4 – Overview tables (cont.)

Point of use analysis 20 21 22 23 24 25 26

POU units by country, 2007-2011 POU units annual % change, 2007-2011 POU units per 1,000 population, 2007-2011 POU distribution by outlet (% share), 2011 POU rented vs sold units, 2011 POU water cooler unit characteristics (% share), 2011 POU rental and sold units income, 2011

381 382 383 384 385 386 387

Industry structure 27 28 29 30 31 32 33

Top 25 national water cooler distributors, 2007-2011 Bottled cooler distributor groups, 2009-2011 Bottled cooler brands, 2007-2011 Water cooler bottlers, 2007-2011 Top bottled cooler distributors by country, 2007-2011 POU companies by country, 2007-2011 Leading national POU companies, 2010-2011

388-389 390-393 394-395 396-397 398-407 408-423 424-426

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Contents Section 4 – Overview tables

Pages 361-434

Total market analysis 1 2 3 4 5

Bottled water market, 2007-2011 Bottled Coolers and point of use, 2007-2011 Cooler units by country, 2007-2011 POU share of cooler units, 2007-2011 POU conversion, 2011

362 363 364 365 366

Bottled water coolers analysis 6 7 8 9 10 11 12 13 14 15 16 17 18 19

Bottled cooler units by country, 2007-2011 Bottled cooler units annual % change, 2007-2011 Bottled cooler units per 1,000 population, 2007-2011 Bottled cooler and bulk water volumes, 2007-2011 Bottled cooler volume and bulk water annual % change, 2007-2011 Throughput by country, 2009-2011 Breakdown by water types, 2011 Cooler water types by country % share, 2011 Breakdown by packaging by types, 2011 Packaging sizes by country % share, 2011 Bottled cooler market characteristics, 2011 Water for cooler consumption per person, 2007-2011 Bottled cooler revenue indicators by country, 2011 Bottled cooler revenue indicators, 2009-2011

367 368 369 370 371 372 373 374 375 376 377 378 379 380

zenithinternational Š Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

Contents Section 4 – Overview tables (cont.)

Market forecast 34 35 36 37 38 39 40 41

Forecast POU water cooler units, 2011-2016 Forecast POU units per 1,000 population, 2011-2016 Forecast POU units annual % change, 2011-2016 Forecast bottled water cooler units, 2011-2016 Forecast bottled water cooler units per 1,000 population, 2011-2016 Forecast bottled water cooler volumes by country, 2011-2016 Forecast cooler units by country, 2011-2016 Forecast POU share of total cooler units, 2011-2016

Section 5 – Company profiles Section 6 – Appendices

427 428 429 430 431 432 433 434

Pages 435-660 Pages 661-670

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specialist consultants to the food and drink industries worldwide

zenithinternational specialist consultants to the food and drink industries worldwide

Water Cooler Market - Austria

STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION

Section 2 - Austria 1. Market overview - bottled coolers and point of use Units in December

2007

2008

2009

2010

2011

Bottled water coolers Units % growth Units per '000 people Million litres % growth Point of Use Units % growth Units per '000 people Total coolers Units POU % share

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Section 2 - Austria 2. Market overview - bottled coolers and point of use Commentary

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specialist consultants to the food and drink industries worldwide

Section 2 - Austria 3. Market overview - bottled coolers and point of use Industry developments Commentary

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Section 2 - Austria 4. Market structure - bottled coolers Bottled water cooler units 2007-11

Bottled water cooler volume 2007-11 Million litres

30000

25 25000

20 20000 15000

15

10000

10

5000

5 0 2007

2008

2009

2010

2011

0 2007

2008

2009

2010

2011

Commentary

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specialist consultants to the food and drink industries worldwide

Section 2 - Austria 5. Market structure - bottled coolers Throughput Litres per cooler

2010

2011

Cancellations

2010

2011

Quit rate %

18.9l bottles per cooler per month

Contract lengths Commentary

Cancellations Commentary

Throughput Commentary

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specialist consultants to the food and drink industries worldwide

Section 2 - Austria 6. Market structure - bottled coolers Outlets, 2011

Commercial Domestic

Outlets Commentary

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Section 2 - Austria 7. Market structure - bottled coolers Machine types, 2011

Water types, 2011

Hot-cold Cold-ambient

Spring Others

Machine types Commentary

Water types Commentary

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Section 2 - Austria 8. Market structure - bottled coolers Legislation Commentary

Maintenance and additional services Commentary

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Section 2 - Austria 9. Market structure - point of use Point of use units 2007-11 4000

Units added, 2011

BWC to POU conversions

New POU

Replacement rate %

3000

Number of units 2000

1000

0 2007

2008

2009

2010

2011

Commentary

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Section 2 - Austria 10. Market structure - point of use Outlets, 2011

Offices Factories Institutions Shops

Outlets Commentary

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Section 2 - Austria 11. Market structure - point of use Machine types, 2011

Rented/Sold split, 2011

Hot-cold Cold-ambient Carbonated

Rented Sold

Machine types Commentary

Rented/sold Commentary

Maintenance and additional services Commentary

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specialist consultants to the food and drink industries worldwide

Section 2 - Austria 12. Price structure and revenue indicators - bottled coolers and point of use Bottled water coolers

2011 (â‚Ź)

Point of use

Average monthly rental

Average monthly rental

Average bottle price

Average sales price per unit

Total revenue

Total revenue

2011 (â‚Ź)

Commentary

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Section 2 - Austria 13. Bottled coolers - companies Million litres

2007

2008

2009

2010

2011

% share

% 10-11

Machines in December

2007

2008

2009

2010

2011

% share

% 10-11

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specialist consultants to the food and drink industries worldwide

Section 2 - Austria 14. Bottled coolers - brands Million litres

2007

2008

2009

2010

2011

% share

% 10-11

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specialist consultants to the food and drink industries worldwide

Section 2 - Austria 15. Point of use - distributors Machines in December

2007

2008

2009

2010

2011

% share

% 10-11

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specialist consultants to the food and drink industries worldwide

Section 2 - Austria 16. Bottled coolers and POU - forecasts 2011

2012f

2013f

2014f

2015f

2016f

% av 11-16

% 11-16

Bottled water coolers Units Million litres Point of Use Units Total coolers Units

BWC/POU split, 2007

BWC/POU split, 2016

BWC/POU split, 2011

BWC POU

BWC

BWC

POU

POU

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Section 3 - Overview charts 1. Total cooler units, 2007-11 000 units in December

3,000 2,500 2,000 POU

1,500

BWC 1,000 500 0 2007

2008

2009

2010

2011

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Section 3 - Overview charts 8. Water types, 2011 Total consumption: x million litres

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Section 4 - Overview tables 2. Bottled coolers and point of use Million litres

2007

2008

2009

2010

2011

Bottled water coolers Units % change Units per thousand people % share of total cooler market Point of use water coolers Units % change Units per thousand people % share of total cooler market Total coolers Units % change Units per thousand people

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Section 4 - Overview tables 16. Bottled cooler market characteristics Costs in Euros Home market %

Table-top %

Hot and cold %

Sanitisation included

Cancellation rate %

18.9l bottle

Monthly rental

Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Averages

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Section 4 - Overview tables 26. POU rental and sold units income Ave. monthly rental (€)

Est. rental income (€)

Ave. unit sale price (€)

Sold units in 2011

Est. sold unit income (€)

Est. total income (€)

Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Europe total

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Section 4 - Overview tables 40. Forecast cooler units by country Machines in December

2011

2012f

2013f

2014f

2015f

2016f

% share 2016

% 11-16

% av 11-16

Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Europe total

zenithinternational Š Zenith International Ltd 2012

specialist consultants to the food and drink industries worldwide

zenithinternational specialist consultants to the food and drink industries worldwide

STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION