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Zenith Report East Europe Coolers 2013
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Introduction
Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years.
In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. East Europe Coolers 201 13 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report.
For the first time East Europe Coolers 2013 report provides an in-depth depth quantitative and qualitative analysis of the dynamically growing point of use market.
We hope that you find East Europe Coolers 20 2013 a useful tool in your business planning. We update our research on a regular basis and always welcome any com comments ments or suggestions about possible improvements.
Iva Hatzold Consultant Zenith International
zenithinternational Š Zenith International Ltd 2013
specialist consultants to the food and drink industries worldwide
Contents Section 1 – Overview
Page 12-43
Market summary Bottled water coolers and dispensers/pumps POU coolers Water types Packaging formats Outlets Rented versus sold POU Conversion of bottled water coolers versus new POU business Throughput Machine types – bottled coolers, dispensers/pumps and POU Maintenance and additional services Price structure and market value Price structure and market value – bottled water coolers Price structure and market value – POU Cancellations Contract lengths Industry structure – total installed base Industry structure – bottled water coolers Industry structure – POU Industry structure – mergers and acquisitions Regulatory environment Key market developments and issues for the future Forecasts
zenithinternational © Zenith International Ltd 2013
specialist consultants to the food and drink industries worldwide
Contents
Section 2 – Country profiles Commentary and charts showing: Market overview – bottled coolers and point of use - Industry developments Market structure – bottled coolers and dispensers - Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure – point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Bottled coolers and dispensers – companies Bottled coolers and dispensers – brands Point of use - distributors Bottled coolers, dispensers/pumps and POU - forecasts
Page 44-368 Belarus
Page 44
Bulgaria
Page 65
Croatia
Page 88
Czech Republic
Page 108
Estonia
Page 133
Hungary
Page 154
Latvia
Page 175
Lithuania
Page 197
Poland
Page 218
Romania
Page 239
Russia
Page 257
Serbia
Page 279
Slovakia
Page 299
Slovenia
Page 327
Ukraine
Page 348
zenithinternational © Zenith International Ltd 2013
specialist consultants to the food and drink industries worldwide
Contents Section 3 – Overview charts
Page 369-382
Total cooler units, 2008-12 Cooler share by country, 2012 Cooler units by country, 2012 POU units by country, 2012 Forecast total cooler units, 2012-17 Forecast total cooler units by country, 2017 Water cooler volume, 2008-12 Cooler share of total bottled water market, 2008-12 Water types, 2012 Leading bottled cooler companies, 2012 Leading companies by water volume sales, 2012 Leading POU companies, 2012 Forecast water cooler volume, 2012-17
zenithinternational Š Zenith International Ltd 2013
specialist consultants to the food and drink industries worldwide
Contents Section 4 – Overview tables Total market analysis
Page 383-441 Page 384
Bottled water market, 2008-12 Bottled coolers, point of use and dispensers/pumps, 2008-12 Total cooler units by country, 2008-12 Bottled water cooler and dispensers/pumps analysis
Page 388
Bottled cooler units by country, 2008-12 Bottled cooler units annual % change, 2008-12 Bottled cooler units annual % share of total units, 2008-12 Bottled cooler units per thousand people, 2008-12 Dispenser/pump units by country, 2008-12 Dispenser/pump units annual % change, 2008-12 Dispenser/pump units % share of total units, 2008-12 Dispenser/pump units per thousand people, 2008-12 Bottled cooler and dispenser/pump water volumes, 2008-12 Water volumes annual % change, 2008-12 Bottled cooler and dispenser/pump water per capita consumption, 2008-12 Throughput by country, 2011-12 Breakdown by water types, 2011-12 Water types by country, 2012 Bottled cooler market characteristics, 2012 Bottled cooler revenue indicators by country, 2011-12
zenithinternational Š Zenith International Ltd 2013
specialist consultants to the food and drink industries worldwide
Contents Section 4 – Overview tables POU analysis
Page 405
POU units by country, 2011-12 POU units % share of total units, 2011-12 POU units per thousand people, 2011-12 POU conversion, 2012 POU machine types (% share), 2012 POU units distribution by outlet (% share), 2012 POU rented versus sold units, 2012 POU revenue indicators by country, 2012 Industry structure
Page 413
Top 25 national companies by volume (million litres), 2008-12 Top 25 national bottled cooler and dispenser/pump brands, 2008-12 Top 25 national bottled cooler distributors, 2008-12 Top 25 national dispenser/pump distributors, 2008-12 Top 25 national POU distributors, 2011-12 Leading bottled coolers and dispenser/pump regions, 2008-12 Leading bulk water consumption regions, 2008-12
zenithinternational Š Zenith International Ltd 2013
specialist consultants to the food and drink industries worldwide
Contents Section 4 – Overview tables (cont.) Forecasts
Page 427
Forecast total cooler units by country, 2013-17 Forecast dispenser/pump units by country, 2013-17 Forecast bottled cooler units annual % change, 2013-17 Forecast bottled cooler units % share of total units, 2013-17 Forecast bottled cooler units per thousand people, 2013-17 Forecast dispenser/pump units by country, 2013-17 Forecast dispenser/pump units by country, 2013-17 Forecast dispenser/pump units annual % change, 2013-17 Forecast dispenser/pump units % share of total units, 2013-17 Forecast dispenser/pump units per thousand people, 2013-17 Forecast bottled cooler and dispenser/pump water volumes, 2013-17 Forecast water volumes annual % change, 2013-17 Forecast POU units by country, 2013-17 Forecast POU units annual % change, 2013-17 Forecast POU units % share of total units, 2013-17 Forecast POU units per thousand people, 2013-17
Section 5 – Company profiles Section 6 – Appendices
Page 442-583 Page 584-593 zenithinternational
© Zenith International Ltd 2013
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Section 2 - Country Market overview - bottled coolers and point of use Units in December
2008
2009
2010
2011
2012
Bottled water coolers Units % growth Units per '000 people Dispensers/pumps Units % growth Units per '000 people Million litres % growth Point of Use Units % growth Units per '000 people Total coolers Units POU % share 2012
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Section 2 - Country Market overview - bottled coolers and point of use ď ˇ Commentary
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Section 2 - Country Market overview - bottled coolers and point of use Industry developments
ď ˇ Commentary
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Section 2 - Country Market structure - bottled coolers and dispensers Bottled water cooler units 2008-12 Bottled Coolers
Water volume 2008-12
Dispensers/pumps
Million litres
1,200
120.0
1,000
100.0
800
80.0
600
60.0
400
40.0
200
20.0
0 2008
2009
2010
2011
2012
0.0 2008
2009
2010
2011
2012
ď ˇ Commentary
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Section 2 - Country Market structure - bottled coolers and dispensers Throughput
2011
2012
Litres per cooler
Cancellations
18.9l bottles per cooler per month
Quit rate %
2011
2012
Throughput
Commentary
Cancellations
Commentary
Contract lengths
Commentary
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zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market structure - bottled coolers and dispensers Outlets, 2012
Commercial Domestic
Outlets
ď ˇ Commentary
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Section 2 - Country Market structure - bottled coolers and dispensers Water types, 2012
Machine types, 2012
Eau de boisson Hot-cold
Mineral Purified
Cold-ambient
Spring Others
Machine types
Commentary
Water types
Commentary
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Section 2 - Country Market structure - bottled coolers and dispensers Legislation
Commentary
Maintenance and additional services
Commentary
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Section 2 - Country Market structure - point of use Point of use units 2008-12 800 700 600 500
Units added 2012
BWC to POU conversions
New POU
400
Replacement rate %
300 200
Number of units
100 0 2011
2012
. ď ˇ Commentary
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Section 2 - Country Market structure - point of use Outlets, 2012
Offices Factories Institutions Shops Domestic Others
Outlets
ď ˇ Commentary
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Section 2 - Country Market structure - point of use Machine types, 2012
Rented/Sold split, 2012
Hot-cold Cold-ambient
Rented
Carbonated
Sold
Others
Machine types
ď ˇ Commentary
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Section 2 - Country Market structure - point of use Rented/sold
Commentary
Maintenance and additional services
Commentary
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Section 2 - Country Price structure and revenue indicators - bottled coolers and point of use Bottled water coolers
2011
2012
Point of use
2011
Average monthly rental (€)
Average monthly rental (€)
Average bottle price (€)
Average sales price per unit (€)
Total revenue (€)
Total revenue
2012
Commentary
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zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Bottled coolers – companies Machines in December
2008
2009
2010
2011
2012
% share 2012
% 11-12
Company 1 Company 2 Company 3 Company 4 … … Others Total market
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Section 2 - Country Dispensers – companies Machines in December
2008
2009
2010
2011
2012
% share 2012
% 11-12
Company 1 Company 2 Company 3 Company 4 … … Others Total market
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Section 2 - Country Bottled coolers and dispensers – companies Million litres
2008
2009
2010
2011
2012
% share 2012
% 11-12
Company 1 Company 2 Company 3 Company 4 … … Others Total market
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Section 2 - Country Bottled coolers and dispensers - brands Million litres
2008
2009
2010
2011
2012
% share 2012
% 11-12
Company 1 Company 2 Company 3 Company 4 … … Others Total market
Commentary
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zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Point of use - distributors Machines in December
2011
2012
% share 2012
% 11-12
Company 1 Company 2 Company 3 Company 4 … … Others Total market
Commentary
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Section 2 - Country Bottled coolers and POU - forecasts 2013f
2014f
2015f
2016f
2017f
% av 12-17
% 12-17
Bottled water coolers Units % change Dispensers/pumps Units % change Million litres % change Point of Use Units % change Total coolers Units % change
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Section 2 - Country Bottled coolers and POU - forecasts ď ˇ Commentary
BWC/Dispenser/POU split, 2017
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BWC/Dispenser/POU split, 2012
BWC
BWC
POU
POU
Dispenser
Dispenser
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Section 4 – Overview tables Total cooler units by country Machines in Dec.
2007
2008
2009
2010
2011
2012
Growth % 11-12
% share 2008
% share 2012
Growth % 08-12
CAGR % 08-12
Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Total
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Section 4 – Overview tables Botled water cooler units by country Machines in Dec.
2007
2008
2009
2010
2011
2012
Growth % 11-12
% share 2008
% share 2012
Growth % 08-12
CAGR % 08-12
Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Total
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Section 4 – Overview tables Bottled cooler and dispenser/pump water volumes Million litres
2007
2008
2009
2010
2011
2012
Growth % 11-12
% share 2008
% share 2012
Growth % 08-12
CAGR % 08-12
Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Total
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Section 4 – Overview tables POU Conversion BWC conversion %
New POU %
Converted units
New units
Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe average
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© Zenith International Ltd 2013
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