East Europe Coolers Report 2013

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specialist consultants to the food and drink industries worldwide

Zenith Report East Europe Coolers 2013

STRATEGY & MANAGEMENT  MERGERS & ACQUISITIONS  COMMERCIAL & MARKET  OPERATIONS & TECHNICAL  WATER & GEOTHERMAL  ENVIRONMENT & CARBON  PACKAGING & DISTRIBUTION

Introduction

Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years.

In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. East Europe Coolers 201 13 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report.

For the first time East Europe Coolers 2013 report provides an in-depth depth quantitative and qualitative analysis of the dynamically growing point of use market.

We hope that you find East Europe Coolers 20 2013 a useful tool in your business planning. We update our research on a regular basis and always welcome any com comments ments or suggestions about possible improvements.

Iva Hatzold Consultant Zenith International

zenithinternational Š Zenith International Ltd 2013

specialist consultants to the food and drink industries worldwide

Contents Section 1 – Overview

Page 12-43

Market summary Bottled water coolers and dispensers/pumps POU coolers Water types Packaging formats Outlets Rented versus sold POU Conversion of bottled water coolers versus new POU business Throughput Machine types – bottled coolers, dispensers/pumps and POU Maintenance and additional services Price structure and market value Price structure and market value – bottled water coolers Price structure and market value – POU Cancellations Contract lengths Industry structure – total installed base Industry structure – bottled water coolers Industry structure – POU Industry structure – mergers and acquisitions Regulatory environment Key market developments and issues for the future Forecasts

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specialist consultants to the food and drink industries worldwide

Contents

Section 2 – Country profiles Commentary and charts showing: Market overview – bottled coolers and point of use - Industry developments Market structure – bottled coolers and dispensers - Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure – point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Bottled coolers and dispensers – companies Bottled coolers and dispensers – brands Point of use - distributors Bottled coolers, dispensers/pumps and POU - forecasts

Page 44-368 Belarus

Page 44

Bulgaria

Page 65

Croatia

Page 88

Czech Republic

Page 108

Estonia

Page 133

Hungary

Page 154

Latvia

Page 175

Lithuania

Page 197

Poland

Page 218

Romania

Page 239

Russia

Page 257

Serbia

Page 279

Slovakia

Page 299

Slovenia

Page 327

Ukraine

Page 348

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specialist consultants to the food and drink industries worldwide

Contents Section 3 – Overview charts

Page 369-382

Total cooler units, 2008-12 Cooler share by country, 2012 Cooler units by country, 2012 POU units by country, 2012 Forecast total cooler units, 2012-17 Forecast total cooler units by country, 2017 Water cooler volume, 2008-12 Cooler share of total bottled water market, 2008-12 Water types, 2012 Leading bottled cooler companies, 2012 Leading companies by water volume sales, 2012 Leading POU companies, 2012 Forecast water cooler volume, 2012-17

zenithinternational Š Zenith International Ltd 2013

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Contents Section 4 – Overview tables Total market analysis

Page 383-441 Page 384

Bottled water market, 2008-12 Bottled coolers, point of use and dispensers/pumps, 2008-12 Total cooler units by country, 2008-12 Bottled water cooler and dispensers/pumps analysis

Page 388

Bottled cooler units by country, 2008-12 Bottled cooler units annual % change, 2008-12 Bottled cooler units annual % share of total units, 2008-12 Bottled cooler units per thousand people, 2008-12 Dispenser/pump units by country, 2008-12 Dispenser/pump units annual % change, 2008-12 Dispenser/pump units % share of total units, 2008-12 Dispenser/pump units per thousand people, 2008-12 Bottled cooler and dispenser/pump water volumes, 2008-12 Water volumes annual % change, 2008-12 Bottled cooler and dispenser/pump water per capita consumption, 2008-12 Throughput by country, 2011-12 Breakdown by water types, 2011-12 Water types by country, 2012 Bottled cooler market characteristics, 2012 Bottled cooler revenue indicators by country, 2011-12

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Contents Section 4 – Overview tables POU analysis

Page 405

POU units by country, 2011-12 POU units % share of total units, 2011-12 POU units per thousand people, 2011-12 POU conversion, 2012 POU machine types (% share), 2012 POU units distribution by outlet (% share), 2012 POU rented versus sold units, 2012 POU revenue indicators by country, 2012 Industry structure

Page 413

Top 25 national companies by volume (million litres), 2008-12 Top 25 national bottled cooler and dispenser/pump brands, 2008-12 Top 25 national bottled cooler distributors, 2008-12 Top 25 national dispenser/pump distributors, 2008-12 Top 25 national POU distributors, 2011-12 Leading bottled coolers and dispenser/pump regions, 2008-12 Leading bulk water consumption regions, 2008-12

zenithinternational Š Zenith International Ltd 2013

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Contents Section 4 – Overview tables (cont.)

Forecasts

Page 427

Forecast total cooler units by country, 2013-17 Forecast dispenser/pump units by country, 2013-17 Forecast bottled cooler units annual % change, 2013-17 Forecast bottled cooler units % share of total units, 2013-17 Forecast bottled cooler units per thousand people, 2013-17 Forecast dispenser/pump units by country, 2013-17 Forecast dispenser/pump units by country, 2013-17 Forecast dispenser/pump units annual % change, 2013-17 Forecast dispenser/pump units % share of total units, 2013-17 Forecast dispenser/pump units per thousand people, 2013-17 Forecast bottled cooler and dispenser/pump water volumes, 2013-17 Forecast water volumes annual % change, 2013-17 Forecast POU units by country, 2013-17 Forecast POU units annual % change, 2013-17 Forecast POU units % share of total units, 2013-17 Forecast POU units per thousand people, 2013-17

Section 5 – Company profiles Section 6 – Appendices

Page 442-583 Page 584-593 zenithinternational

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Section 2 - Country Market overview - bottled coolers and point of use Units in December

2008

2009

2010

2011

2012

Bottled water coolers Units % growth Units per '000 people Dispensers/pumps Units % growth Units per '000 people Million litres % growth Point of Use Units % growth Units per '000 people Total coolers Units POU % share 2012

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Section 2 - Country Market overview - bottled coolers and point of use ď ˇ Commentary

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Section 2 - Country Market overview - bottled coolers and point of use Industry developments

ď ˇ Commentary

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Section 2 - Country Market structure - bottled coolers and dispensers Bottled water cooler units 2008-12 Bottled Coolers

Water volume 2008-12

Dispensers/pumps

Million litres

1,200

120.0

1,000

100.0

800

80.0

600

60.0

400

40.0

200

20.0

0 2008

2009

2010

2011

2012

0.0 2008

2009

2010

2011

2012

ď ˇ Commentary

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Section 2 - Country Market structure - bottled coolers and dispensers Throughput

2011

2012

Litres per cooler

Cancellations

18.9l bottles per cooler per month

Quit rate %

2011

2012

Throughput

 Commentary

Cancellations

 Commentary

Contract lengths

 Commentary

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Section 2 - Country Market structure - bottled coolers and dispensers Outlets, 2012

Commercial Domestic

Outlets

ď ˇ Commentary

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Section 2 - Country Market structure - bottled coolers and dispensers Water types, 2012

Machine types, 2012

Eau de boisson Hot-cold

Mineral Purified

Cold-ambient

Spring Others

Machine types

 Commentary

Water types

 Commentary

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Section 2 - Country Market structure - bottled coolers and dispensers Legislation

 Commentary

Maintenance and additional services

 Commentary

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Section 2 - Country Market structure - point of use Point of use units 2008-12 800 700 600 500

Units added 2012

BWC to POU conversions

New POU

400

Replacement rate %

300 200

Number of units

100 0 2011

2012

. ď ˇ Commentary

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Section 2 - Country Market structure - point of use Outlets, 2012

Offices Factories Institutions Shops Domestic Others

Outlets

ď ˇ Commentary

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Section 2 - Country Market structure - point of use Machine types, 2012

Rented/Sold split, 2012

Hot-cold Cold-ambient

Rented

Carbonated

Sold

Others

Machine types

ď ˇ Commentary

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Section 2 - Country Market structure - point of use Rented/sold

 Commentary

Maintenance and additional services

 Commentary

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Section 2 - Country Price structure and revenue indicators - bottled coolers and point of use Bottled water coolers

2011

2012

Point of use

2011

Average monthly rental (€)

Average monthly rental (€)

Average bottle price (€)

Average sales price per unit (€)

Total revenue (€)

Total revenue

2012

 Commentary

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Section 2 - Country Bottled coolers – companies Machines in December

2008

2009

2010

2011

2012

% share 2012

% 11-12

Company 1 Company 2 Company 3 Company 4 … …

Others Total market

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Section 2 - Country Dispensers – companies Machines in December

2008

2009

2010

2011

2012

% share 2012

% 11-12

Company 1 Company 2 Company 3 Company 4 … …

Others Total market

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Section 2 - Country Bottled coolers and dispensers – companies Million litres

2008

2009

2010

2011

2012

% share 2012

% 11-12

Company 1 Company 2 Company 3 Company 4 … …

Others Total market

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Section 2 - Country Bottled coolers and dispensers - brands Million litres

2008

2009

2010

2011

2012

% share 2012

% 11-12

Company 1 Company 2 Company 3 Company 4 … …

Others Total market

 Commentary

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Section 2 - Country Point of use - distributors Machines in December

2011

2012

% share 2012

% 11-12

Company 1 Company 2 Company 3 Company 4 … …

Others Total market

 Commentary

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Section 2 - Country Bottled coolers and POU - forecasts 2013f

2014f

2015f

2016f

2017f

% av 12-17

% 12-17

Bottled water coolers Units % change Dispensers/pumps Units % change Million litres % change Point of Use Units % change Total coolers Units % change

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Section 2 - Country Bottled coolers and POU - forecasts ď ˇ Commentary

BWC/Dispenser/POU split, 2017

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BWC/Dispenser/POU split, 2012

BWC

BWC

POU

POU

Dispenser

Dispenser

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Section 4 – Overview tables Total cooler units by country Machines in Dec.

2007

2008

2009

2010

2011

2012

Growth % 11-12

% share 2008

% share 2012

Growth % 08-12

CAGR % 08-12

Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Total

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Section 4 – Overview tables Botled water cooler units by country Machines in Dec.

2007

2008

2009

2010

2011

2012

Growth % 11-12

% share 2008

% share 2012

Growth % 08-12

CAGR % 08-12

Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Total

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Section 4 – Overview tables Bottled cooler and dispenser/pump water volumes Million litres

2007

2008

2009

2010

2011

2012

Growth % 11-12

% share 2008

% share 2012

Growth % 08-12

CAGR % 08-12

Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe Total

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Section 4 – Overview tables POU Conversion BWC conversion %

New POU %

Converted units

New units

Belarus Bulgaria Croatia Czech Republic Estonia Hungary Latvia Lithuania Poland Romania Russia Serbia Slovakia Slovenia Ukraine East Europe average

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