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Zenith Report West Europe Coolers 2013
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Introduction
Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20 years.
In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial interest. West Europe Coolers 2013 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report.
We hope that you find West Europe Coolers 2013 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible improvements.
Iva Hatzold Consultant Zenith International
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Contents Section 1 – Overview
Page 13-50
Market summary Bottled water coolers The advent of POU POU and bottled coolers - one industry or two? Water types Packaging formats Outlets – bottled water coolers Outlets – POU Rented versus sold POU Conversion of bottled water coolers versus new POU business Throughput Machine types – bottled water coolers Machine types - POU Service and maintenance Price structures and market value Price structures and market value – bottled water coolers Price structures and market value - POU
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Contents Section 1 – Overview Cancellations Contract lengths Industry structure – total installed base Industry structure – bottled water coolers Industry structure – POU Industry structure – mergers and acquisitions Regulatory environment Key market developments and issues for the future Forecasts
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Contents Section 2 – Country profiles Commentary and charts showing: Market overview – bottled coolers and point of use - Industry developments Market structure – bottled coolers - Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure – point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Bottled coolers – companies Bottled coolers – brands Point of use - distributors Bottled coolers and POU - forecasts
© Zenith International Ltd 2013
Page 51-399 Austria
Page 51
Belgium
Page 71
Denmark
Page 91
Finland
Page 111
France
Page 132
Germany
Page 156
Greece
Page 179
Ireland
Page 204
Italy
Page 224
Netherlands
Page 250
Norway
Page 271
Portugal
Page 290
Spain
Page 309
Sweden
Page 333
Switzerland
Page 353
UK
Page 374
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Contents Section 3 – Overview charts
Page 400-413
Total cooler units, 2008-12 Cooler share by country, 2012 Cooler units by country, 2012 Forecast total cooler units, 2012-17 Forecast total cooler units by country, 2017 Water cooler volumes, 2008-12 Cooler share of bottled water market, 2008-12 Water types, 2012 Packaging size, 2012 Leading bottled cooler groups, 2012 Leading bottlers, 2012 Leading POU companies, 2012 Forecast water cooler volume, 2012-17
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Contents Section 4 – Overview tables Total market analysis
Page 414-483 Page 416
Bottled water market, 2008-12 Bottled coolers and point of use, 2008-12 Cooler units by country, 2008-12 POU share of cooler units, 2008-12 POU conversion, 2012 Bottled water coolers analysis
Page 421
Bottled cooler units by country, 2008-12 Bottled cooler units annual % change, 2008-12 Bottled cooler units per 1,000 population, 2008-12 Bottled cooler water volumes, 2008-12 Bottled cooler water volume annual % change, 2008-12 371 Throughput by country, 2010-2012 Breakdown by water types, 2012 Cooler water types by country % share, 2012 Breakdown by packaging by types, 2012 Packaging sizes by country % share, 2012 Bottled cooler market characteristics, 2012 Water for cooler consumption per person, 2008-12 Bottled cooler revenue indicators by country, 2012 Bottled cooler revenue indicators, 2008-2012
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Contents Section 4 – Overview tables (cont.) Point of use analysis
Page 435
POU units by country, 2008-12 POU units annual % change, 2008-12 POU units per 1,000 population, 2008-12 POU distribution by outlet (% share), 2012 POU rented vs. sold units, 2012 POU water cooler unit characteristics (% share), 2012 POU rental and sold units income, 2012 Industry structure
Page 442
Top 25 national water cooler distributors, 2008-12 Bottled cooler distributor groups, 2009-2012 Bottled cooler brands, 2008-12 Water cooler bottlers, 2008-12 Top bottled cooler distributors by country, 2008-12 POU companies by country, 2008-12 Leading national POU groups, 2008-2012 Leading POU companies, 2008-12
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Contents Section 4 – Overview tables (cont.) Forecasts
Page 477
Forecast POU water cooler units, 2013-17 Forecast POU units per 1,000 population, 2013-17 Forecast POU units annual % change, 2013-17 Forecast bottled water cooler units, 2013-17 Forecast bottled water cooler units per 1,000 population, 2013-17 Forecast bottled water cooler volumes by country, 2013-17 Forecast cooler units by country, 2013-17 Forecast POU share of total cooler units, 2013-17
Section 5 – Company profiles Section 6 – Appendices
© Zenith International Ltd 2013
Page 484-752 Page 753-764
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Section 2 - Country Market overview - bottled coolers and point of use Units in December
2008
2009
2010
2011
2012
Bottled water coolers Units % growth Units per '000 people Million litres % growth Point of Use Units % growth Units per '000 people Total coolers Units POU % share 2012
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Section 2 - Country Market overview - bottled coolers and point of use ď ˇ Commentary
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Section 2 - Country Market overview - bottled coolers and point of use Industry developments
ď ˇ Commentary
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Section 2 - Country Market structure - bottled coolers Water volume 2008-12
Bottled water cooler units 2008-12
Million litres
1,200
120.0
1,000
100.0
800
80.0
600
60.0
400
40.0
200
20.0
0 2008
2009
2010
2011
2012
0.0 2008
2009
2010
2011
2012
ď ˇ Commentary
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Section 2 - Country Market structure - bottled coolers Throughput
2011
2012
Litres per cooler
Cancellations
18.9l bottles per cooler per month
Quit rate %
2011
2012
Throughput
Commentary
Cancellations
Commentary
Contract lengths
Commentary
© Zenith International Ltd 2013
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Section 2 - Country Market structure - bottled coolers Outlets, 2012
Commercial Domestic
Outlets
ď ˇ Commentary
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Section 2 - Country Market structure - bottled coolers Water types, 2012
Machine types, 2012
Eau de boisson Hot-cold
Mineral Purified
Cold-ambient
Spring Others
Machine types
Commentary
Water types
Commentary
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Section 2 - Country Market structure - bottled coolers Legislation
Commentary
Maintenance and additional services
Commentary
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zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Market structure - point of use Point of use units 2008-12 800 700 600 500 BWC to POU conversions
400 300
Units added
200
Replacement rate %
100
2011
New POU 2012
2011
2012
Number of units
0 2008
2009
2010
2011
2012
. ď ˇ Commentary
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Section 2 - Country Market structure - point of use Outlets, 2012
Offices Factories Institutions Shops Domestic Others
Outlets
ď ˇ Commentary
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Section 2 - Country Market structure - point of use Machine types, 2012
Rented/Sold split, 2012
Hot-cold Cold-ambient
Rented
Carbonated
Sold
Others
Machine types
ď ˇ Commentary
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Section 2 - Country Market structure - point of use Rented/sold
Commentary
Maintenance and additional services
Commentary
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zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Price structure and revenue indicators - bottled coolers and point of use Bottled water coolers
2011
2012
Point of use
2011
Average monthly rental (€)
Average monthly rental (€)
Average bottle price (€)
Average sales price per unit (€)
Total revenue (€)
Total revenue
2012
Commentary
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Section 2 - Country Bottled coolers – companies Machines in December
2008
2009
2010
2011
2012
% share 2012
% 11-12
Company 1 Company 2 Company 3 Company 4 … … Others Total market
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Section 2 - Country Bottled coolers – companies Million litres
2008
2009
2010
2011
2012
% share 2012
% 11-12
Company 1 Company 2 Company 3 Company 4 … … Others Total market
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Bottled coolers - brands Million litres
2008
2009
2010
2011
2012
% share 2012
% 11-12
Company 1 Company 2 Company 3 Company 4 … … Others Total market
Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Point of use - distributors Machines in December
2008
2009
2010
2011
2012
% share 2012
% 11-12
Company 1 Company 2 Company 3 Company 4 … … Others Adjustment Total market
Commentary
© Zenith International Ltd 2013
zenithinternational specialist consultants to the food and drink industries worldwide
Section 2 - Country Bottled coolers and POU - forecasts 2013f
2014f
2015f
2016f
2017f
% av 12-17
% 12-17
Bottled water coolers Units % change Million litres % change Point of Use Units % change Total coolers Units % change
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Section 2 - Country Bottled coolers and POU - forecasts ď ˇ Commentary
BWC/POU split, 2007
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BWC/POU split, 2017
BWC/POU split, 2012
BWC
BWC
BWC
POU
POU
POU
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Section 4 – Overview tables Total cooler units by country Machines in December
2008
2009
2010
2011
2012
% share 2012
% 11-12
Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Europe total
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zenithinternational specialist consultants to the food and drink industries worldwide
Section 4 – Overview tables Botled water cooler units by country Machines in December
2008
2009
2010
2011
2012
% share 2012
% 11-12
Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Europe total % change
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Section 4 – Overview tables Bottled cooler water volumes Million litres
2008
2009
2010
2011
2012
% share 2012
% 11-12
Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Europe total volume % change
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Section 4 – Overview tables Bottled cooler market characteristics Costs in Euros 2012 Home market %
Table-top %
Hot and cold %
Sanitisation included
Cancellation rate %
18.9l bottle
Monthly rental
Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Averages
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© Zenith International Ltd 2013
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